#it's like. it's technology. it has the capability of being personalised for our actual use and convenience like isn't that the POINT

[bogkeep]

there's something so deeply dystopian to me how tech companies don't understand that a forced convenience is not a convenience at all. i'm sure autocorrect is helpful for many, but a function that forcibly changes my actual written words and punctuation is taking away my language. photo filters can be nice but i need to choose using them myself or else i have lost the ability to take the picture i want. i don't want a machine to draw or write for me. taking away the option for me to do things manually feels like violence!!!! all this talk of endless opportunity, why are you RESTRICTING me

[digitaldetoxworld]

Machine Learning: A Comprehensive Overview

 Machine Learning (ML) is a subfield of synthetic intelligence (AI) that offers structures with the capacity to robotically examine and enhance from revel in without being explicitly programmed. Instead of using a fixed set of guidelines or commands, device studying algorithms perceive styles in facts and use the ones styles to make predictions or decisions. Over the beyond decade, ML has transformed how we have interaction with generation, touching nearly each aspect of our every day lives — from personalised recommendations on streaming services to actual-time fraud detection in banking.

Machine learning algorithms

What is Machine Learning?

At its center, gadget learning entails feeding facts right into a pc algorithm that allows the gadget to adjust its parameters and improve its overall performance on a project through the years. The more statistics the machine sees, the better it usually turns into. This is corresponding to how humans study — through trial, error, and revel in.

Arthur Samuel, a pioneer within the discipline, defined gadget gaining knowledge of in 1959 as “a discipline of take a look at that offers computers the capability to study without being explicitly programmed.” Today, ML is a critical technology powering a huge array of packages in enterprise, healthcare, science, and enjoyment.

Types of Machine Learning

Machine studying can be broadly categorised into 4 major categories:

1. Supervised Learning

 For example, in a spam electronic mail detection device, emails are classified as "spam" or "no longer unsolicited mail," and the algorithm learns to classify new emails for this reason.

Common algorithms include:

Linear Regression

Logistic Regression

Support Vector Machines (SVM)

Decision Trees

Random Forests

Neural Networks

2. Unsupervised Learning

Unsupervised mastering offers with unlabeled information. Clustering and association are commonplace obligations on this class.

Key strategies encompass:

K-Means Clustering

Hierarchical Clustering

Principal Component Analysis (PCA)

Autoencoders

three. Semi-Supervised Learning

It is specifically beneficial when acquiring categorised data is highly-priced or time-consuming, as in scientific diagnosis.

Four. Reinforcement Learning

Reinforcement mastering includes an agent that interacts with an surroundings and learns to make choices with the aid of receiving rewards or consequences. It is broadly utilized in areas like robotics, recreation gambling (e.G., AlphaGo), and independent vehicles.

Popular algorithms encompass:

Q-Learning

Deep Q-Networks (DQN)

Policy Gradient Methods

Key Components of Machine Learning Systems

1. Data

Data is the muse of any machine learning version. The pleasant and quantity of the facts directly effect the performance of the version. Preprocessing — consisting of cleansing, normalization, and transformation — is vital to make sure beneficial insights can be extracted.

2. Features

 Feature engineering, the technique of selecting and reworking variables to enhance model accuracy, is one of the most important steps within the ML workflow.

Three. Algorithms

Algorithms define the rules and mathematical fashions that help machines study from information. Choosing the proper set of rules relies upon at the trouble, the records, and the desired accuracy and interpretability.

4. Model Evaluation

Models are evaluated the use of numerous metrics along with accuracy, precision, consider, F1-score (for class), or RMSE and R² (for regression). Cross-validation enables check how nicely a model generalizes to unseen statistics.

Applications of Machine Learning

Machine getting to know is now deeply incorporated into severa domain names, together with:

1. Healthcare

ML is used for disorder prognosis, drug discovery, customized medicinal drug, and clinical imaging. Algorithms assist locate situations like cancer and diabetes from clinical facts and scans.

2. Finance

Fraud detection, algorithmic buying and selling, credit score scoring, and client segmentation are pushed with the aid of machine gaining knowledge of within the financial area.

3. Retail and E-commerce

Recommendation engines, stock management, dynamic pricing, and sentiment evaluation assist businesses boom sales and improve patron revel in.

Four. Transportation

Self-riding motors, traffic prediction, and route optimization all rely upon real-time gadget getting to know models.

6. Cybersecurity

Anomaly detection algorithms help in identifying suspicious activities and capacity cyber threats.

Challenges in Machine Learning

Despite its rapid development, machine mastering still faces numerous demanding situations:

1. Data Quality and Quantity

Accessing fantastic, categorised statistics is often a bottleneck. Incomplete, imbalanced, or biased datasets can cause misguided fashions.

2. Overfitting and Underfitting

Overfitting occurs when the model learns the education statistics too nicely and fails to generalize. 

Three. Interpretability

Many modern fashions, specifically deep neural networks, act as "black boxes," making it tough to recognize how predictions are made — a concern in excessive-stakes regions like healthcare and law.

4. Ethical and Fairness Issues

Algorithms can inadvertently study and enlarge biases gift inside the training facts. Ensuring equity, transparency, and duty in ML structures is a growing area of studies.

5. Security

Adversarial assaults — in which small changes to enter information can fool ML models — present critical dangers, especially in applications like facial reputation and autonomous riding.

Future of Machine Learning

The destiny of system studying is each interesting and complicated. Some promising instructions consist of:

1. Explainable AI (XAI)

Efforts are underway to make ML models greater obvious and understandable, allowing customers to believe and interpret decisions made through algorithms.

2. Automated Machine Learning (AutoML)

AutoML aims to automate the stop-to-cease manner of applying ML to real-world issues, making it extra reachable to non-professionals.

3. Federated Learning

This approach permits fashions to gain knowledge of across a couple of gadgets or servers with out sharing uncooked records, enhancing privateness and efficiency.

4. Edge ML

Deploying device mastering models on side devices like smartphones and IoT devices permits real-time processing with reduced latency and value.

Five. Integration with Other Technologies

ML will maintain to converge with fields like blockchain, quantum computing, and augmented fact, growing new opportunities and challenges.

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The Future of Home Visiting Opticians

Since the pandemic, home-based services have increased in demand especially in the aspect of patient care. This is in the field of optometry, it’s no different where the future of home visiting opticians is set to redefine the way in which eye care is delivered, especially in less accessible areas. Bubble Eyecare understand the with an aging population and heightened demand for personalised services, areas such as Burnley are witnessing a significant uptick in services like Eye Test at Home Burnley and Mobile Eye Test Near Burnley. These services not only reflect the changes in optometric care but also demonstrate a more inclusive approach to health services delivery.

As we peer into the future of home visiting opticians, several trends and technological advancements stand out. The first is the incorporation of advanced diagnostic tools that are portable and increasingly precise. Traditional equipment used for eye examinations is being re-engineered to be more mobile and user-friendly, without compromising the quality of the examination. This means that services like Eye Test at Home Burnley can be as thorough as those carried out in a traditional optician's office. The patients in Burnley and surrounding areas can expect comprehensive eye examinations right from the comfort of their homes.

The integration of telehealth capabilities is in the midst of revolutionising home optometry services. With high-speed internet becoming more ubiquitous, opticians can share test results with colleagues instantly or even conduct certain parts of the eye exam remotely. For patients availing themselves of Mobile Eye Test Near Burnley, this could translate to a quick referral process to ophthalmologists if a potential eye condition is detected, ensuring that patients receive prompt and efficient care.

Having a mobile Eye Test Near Burnley could also extend to personalised lens prescriptions, as the technology becomes more adept at predicting individual visual needs.

Another significant factor is the future focus on geriatric and special needs optometry. Aging populations and individuals with disabilities or chronic illnesses, who may find it difficult to visit an optician’s office. These types of patients stand to gain immensely from home visiting services. It's a heartening trend, knowing that for those who find the journey to an optician not just inconvenient but perhaps daunting—due to age, disability, or ongoing health issues—help can come to them. Eye Test at Home Burnley isn't just a service; it's a thoughtful response to a real need. It's about bringing eye care that's been thoughtfully shaped to fit the lives and living rooms of those who might otherwise miss out.

This isn't just about checking vision; it's about nurturing trust and understanding each person's unique situation. By bringing eye care into the home, we’re not just ticking a box for inclusivity; we’re actually wrapping our services with warmth and genuine care, ensuring no one has to forego healthy vision because they can't make the trip.

And these home visits aren't just about the tests. They're conversations, too—where opticians double as teachers, sharing tips and advice on how to keep eyes healthy and prevent issues down the road. It's a shift towards getting in front of problems before they arise, building a community that's more aware and on top of their eye health.

In wrapping this up, let’s just say that the future for home visiting opticians looks pretty brilliant. Having Eye Test at Home Burnley and Mobile Eye Test Near Burnley is just being handy services but it can become a cornerstone of community health. Think of it as a kind of care revolution—one that's all about being personal, patient-focused, and yes, a bit revolutionary. With Bubble Eyecare and other providers leading the charge, we're moving towards a world where eye care comes to your door, setting a global high standard in the process.

[getaprogrammer7]

Custom Software Solution In Australia

Premier Custom Software Development Company in Sydney

If you are on the urge of augmenting your online operational periphery with custom software development, then we are the best in Sydney to rely on.

CUSTOM SOFTWARE SOLUTION

As a renowned Sydney based IT solutions ­provider, GetAProgrammer has a stunning record in developing customised software applications and cater to specific client requirements. We provide our service based on cutting edge technology. Our ever increasing list of satisfied clients constantly send us referential business because of our ability to deliver fully- functional and phenomenal software applications right from scratch.

The development mechanism starts with detailed analysis of your company and its offerings. We make sincere efforts to comprehend the business operations, its philosophy and its offerings. Then, while interacting with you in a brainstorming session, we try to pinpoint the specific requirements, thereby conceptualising a unique solution. After the proposal gets accepted by you, we commence the task of developing an integrated application prototype which, manifests how the custom software solution will actually function. After the prototype is being fine-tuned and tested, the application can be brought to play.

Our custom software application development includes three aspects.

Custom database development – Using the latest set of tools including C#, ASP.NET, VB.NET and .NET for ensuring optimum performance.

Desktop application development – Our exclusive products can run offline and independent of web browsers, most ideal for meeting personalised requirements.

Web application development – Meant to enhance digital face of our clients using methodologies like branding, navigation and presentation.

Being a professional software development firm, we stress on providing project-specific solutions to enable our valued clients reap maximum return on their investment. Our pool of master minds comes with a set of diverse capabilities including:

DATABASE APPLICATIONS

From the multi-tier high-end systems to small one-user applications, GetAProgrammer excels in designing integrated and responsive database applications which, reflect refined functionality.

WEB-BASED APPLICATIONS

From the functional service portals to Intranet solutions crafted for Information management, we can develop online business applications which helps in utilising the competence of Internet-based technologies, along with user-access and remote-office solutions.

DATA SERVICES

We aim at providing an array of data service products ranging from analysis and reporting to extraction, mining, conversion and repair. We also focus on enhancing the task of database utilisation for varied other enterprise-level tasks including marketing, statistical analysis and management reporting.

Why Choose Our Custom Software Development Solutions

Our custom software development solutions are the best bet that you can make. We have the expertise and the experience, as well as passion and dedication to work with you to make your eCommerce business a roaring success. For us, the sky’s the limit. Choose our custom software development solutions for the following benefits:

Key benefits of considering rapid application development:

We provide the best services at the most affordable rates.

We have top-class developers.

We leave no stone unturned to turn your app vision into reality

We develop attractive database and intuitive desktop apps that users love!

Key Strength

Our team of experts with varied skill-sets in the wide technological spectrum is available on call-on-demand.

High Technology Expertise for creating customised apps

Efficiency in creating the best custom application development solutions ever

Flexibility to opt for our offshore or onshore resources.

Hire our skilled programmers in Sydney at zero additional overhead cost. We take good care of HR and administrative requirements.

With local project management, time-zone and cultural barriers are removed. Quality work and better accountability are ensured.

Our developers are our own company staff. We do not employ freelancers or contractors therefore ensuring higher quality, security and responsibility.

The most competitive rates in the industry with a wide range of payment options suiting every requirement.

[psychicanchortimemachine]

ARTIFICIAL INTELLIGENCE IN BUSINESSES

Our intelligence is what makes us human, and AI is an extension of that quality.”

These words by

Yann LeCun

Professor, New York University, correctly describe the inevitable link between AI and humans. Artificial Intelligence (AI) is a term which was coined by

John McCarthy

in 1956, but it took a lot more time for the term to become as widespread as it is in today’s times. We may all have heard about the various applications of AI like chatbots, self driving cars or robots that mimic human behavior. Not only we heard about them, we are surrounded by AI enabled devices in our daily life, be it smartphones, facial recognition systems or even voice-assistants like Alexa or Siri. But, to begin with what really is Artificial Intelligence? In simple words, Artificial intelligence is a modern-day

high-tech technology

that makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks. It enables systems or devices to be enriched with intellectual abilities of humans such as ability to reason, learn, analyse or interpret. AI enabled devices continuously learn from human behavior and they keep on improving their output over time. Not just in personal life, application of AI has huge benefits in store for businesses as well.As per a research from Tractice, there is going to be an rise from 9.5 billion U.S dollar in 2018 to 118.6 billion U.S dollars in 2025 in the revenues coming from AI. Let us look at some of the potential benefits generated by AI enable device.

Benefits of AI

Improved Customer Experience – Customer is of utmost importance for any business and a good customer service experience increases the probability of customer retention. Today most of the interactions with customers occur via email, online chat, telephone calls, social media conversations, etc. All these require human intervention but with the help of AI, companies can

automate these interactions

and overcome those problems which might arise due to human shortcomings. A single AI enabled system can handle a large number of customers at the same time, save costs and put in place a uniform communication platform. AI can help develop accurate real time responses. Also, with the help of deep learning it can identify emergency situations and quickly escalate the issue to the concerned individual. Personalized Marketing – Personalized Marketing is the need of the hour. Past experiences of marketers have shown that personalization has really helped improve in acquiring customers. We all have experienced the same in one way or another. Have you ever noticed that when you view a product online, later all your social network profiles are filled with the advertisements of that product? This is nothing but Personalised Marketing. ML algorithms can continuously analyse online behavior patterns and effectively track user behavior to provide personalized product offers and target the appropriate audience and deliver required results. Predicting Outcomes- Prediction in AI can be two ways. In one case, it means predicting likelihood of a particular future event on the basis of historical data and in the other case, it involves assessing the event that already occurred to be genuine or not, like fraud detection. To perform prediction, Ai breaks up a problem, interprets it and finds the right data. Then it evaluates many machine learning algorithms to find the one which is best suited for your problem and delivers the output within minutes. It provides

meaningful insight about customer, brand or assets

. This way companies can protect themselves from potential threats and save on costs. Increase Output and efficiency – AI can help automate mundane tasks enabling the workforce to focus on other activities and develop new and enhanced methods which ultimately help to increase outputs and lead towards development. AI can also predict future equipment failures and can lead to reduction in annual maintenance costs and inspection costs. Many operations of supply chain like procurement, strategic sourcing and cost management can also be done via AI. This way it helps reduce costs and increase efficiency. Reduce Error – Humans are prone to making errors but Artificial Intelligence can reduce the extent of it. Since, it doesn’t have opinions or emotions, it makes decisions only on the basis of available data without taking into account assumptions. AI is also free from any bias or prejudices. This means that if there are any bias in our AI enabled applications, it is not because of the system but because of human error while feeding data in the AI system. This capability of preventing bias is highly beneficial in hiring processes and enables organizations to create an inclusive and diverse working culture.

Artificial Intelligence across Industries Many industries have started implementing Artificial Intelligence across verticals. Let us look at some of the industries and how they are using AI.

Healthcare – With the complexity and rise in data in healthcare, AI will surely establish its domination in this field. Using the patient’s data and other sources such as clinical research, AI can help medical professionals build a

personalized treatment path

for everyone. Devices like fitness bands with sensors enable users to track their health. AI can also help in diagnosis and treatment recommendation, detecting tumors and create more precise pathology images. AI enabled devices like smart glasses for visually disabled, prosthetic body parts or hearing aids can also help people with disabilities and be a boon to the society.

Finance & Banking - Artificial Intelligence enhances the speed, accuracy and effectiveness of human efforts. In Banking & Finance industry, AI techniques can be used to detect fraudulent transactions, create a quick and accurate credit score, enable smooth customer identification and authentication, automate processes like KYC and AML and offer great cost savings. There are some programs which suggest users the right time to buy and sell shares. This helps amateur traders and save them from risks. Many a times, banks come across situations where customers are not able to pay their debts. This can lead to huge losses. AI can help prevent this situation by digging deep with customer’s transnational history and delivering a prediction about customers’ propensity to pay back.

Image Source:

Fortunebusinessinsight.com

Retail -

In Retail

and E-commerce sector, AI provides many benefits due to its application in handling large amount of customer information, stock and inventory operations, and sales forecasting and predictions. AI in retail can be used to predict search behavior. It gives the detailed analysis of wants and needs of customers. Because of AI, a retailer knows who wants what, when and where. We all have witnessed this at one point. Many eCommerce sites also provide us with discounts or recommendations based on our past purchases. If we use artificial neural networks for the purpose of modelling of price expectations in various locations may assist retailers in the area of geo-targeted sales. With the help of virtual try rooms we are able to actually try clothes or glasses before buying them. This absolutely makes online shopping a wonderful experience.

Education – Do you regret not being able to learn a new course because of your strict schedule? Well, Artificial Intelligence has come to your rescue. It has changed the way people learn. From a traditional classroom setup, we have moved to anytime anywhere learning with the help of virtual classrooms. All of us a different pace of learning, and AI understands it. AI adapts teaching methods and materials to the needs of individuals and transforms how learners find and interact with information. This will surely improve the education outcomes and make accessibility truly transformational. Not just for students, but AI has also helped institutions by enabling the automation of administrative tasks and minimize the time required to complete difficult tasks so that the educators can spend more time with students.

INFORMATION TECHNOLOGY(IT) – Since IT sector is all about computers, software, applications, the role of Artificial Intelligence in this sector is of particular importance. AI definitely had a positive impact in the working of IT sector. In the current era, data security is very important and with the help of AI we can

detect potential threats

and data breaches and take the necessary precautions to prevent them. AI also helps developers to improve the structure of code with the help of various algorithms and provide useful suggestions. Many back-end processes like regular backups can also be automated and performed efficiently without any human intervention. Many tools can also help detect bugs and improve the code quality.

CONCLUSION

While, there is no doubt that AI has an enticing number of application areas, paving the way for a remarkable AI-led future, but at the same time, it would be stupidity to ignore the challenges associated with AI. The above graphic shows that AI is a complex web and there are few obstacles that need to be overcome for a transition to AI. As

Artificial Intelligence

continues to evolve, one cannot imagine a world without it. While there’s no way to know to define the extent of advancement of AI technology, it does seem obvious that it will become an integral part of our lives. It will surely impact the way we live, the way we work, the way we interact with each other and the way we experience the world. So, its better that we embrace the challenges and counter them for a smooth AI enabled future.

Contact us

to be on the forefront of innovations coming to disrupt the businesses and embrace the upcoming industry shift. Sakshi Bansal is a budding manager with strong technical background. She aspire to combine her technical and management skills to solve modern-day business problems for continual growth. She also like to share her perspective on the current industry trends, best practices, and business perspective.

[swifterm]

Essential B2C marketing implementations

Essential B2C marketing implementations. Technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle the next 12 months—here are the 18 topics they zeroed in on.

All the best ways to market your business in the next 12 months

The following list provides insights into many strategies you’ve already heard of, including SEO, customer retention, ecommerce, and video and influencer marketing. It also includes new strategies related to cookie-less advertising and privacy changes, as well as new approaches to help you cater to the new COVID-weary and social change-conscious consumer. No matter the strategy, the idea is the same: to market personally and value your customers, but also efficiently so you can save time, scale up, and keep running your day-to-day.

Optimise for Google’s next update

With Google’s Page Experience Update – May 2021, new metrics called Core Web Vitals—which will measure site load time, interactivity and content stability—will start to impact overall search rankings.

Prepare for the end of third-party cookies

2021 will also be the year marketers prepare for two big changes to come: the end of third-party cookies and new privacy regulations in California.

“We have to get comfortable with privacy-first data collection practices. That means focusing on list-building and developing one-to-one relationships with customers,” said Harry Maugans, CEO of consumer privacy service Privacy Bee. “Make sure that your campaigns help you build your first-party data so you rely less on Other People’s Data.”

The death of third-party cookies will change how digital ads are targeted and tracked, but Dave Toby, director of digital marketing agency Pathfinder Alliance, said there’s still “considerable confusion about how campaigns will be affected.”

Foster first-party relationships

Having direct relationships with customers will be even more important as the online landscape becomes even more cluttered with brands trying to reach digital consumers. But it will also be important because one-to-one relationships mean brands can personalise content for better experiences.

Houman Akhavan, CMO of CarParts.com, said a first-party data strategy yielded “incredible results” in 2020, including “record conversions.”

“A critical part of this first-party data strategy has been using the correct customer data platform technology—one that is scalable to process millions of records of customer insights, including real-time signals that must be acted upon immediately before they go stale,” he said. “Thus far, leveraging our customer data platform has allowed us to generate over a quarter billion personalised one-to-one messages. We’ve seen our click-through rates increase by as much as 400% and our email revenue has doubled.”

Focus on customer retention

And for brands struggling to recover from the events of 2020, focusing on existing customers may be wise.

“In an uncertain economy, most brands—especially niche retailers— should focus on existing customers,” said Jonathan Frey, CMO of electric bike retailer Urban Bikes Direct.

For his part, Jim Pendergast, SVP of commercial financing platform AltLine, expects to see B2C brands emphasise mobile marketing for customer retention.

Start selling on social

Another burgeoning trend with potentially far-reaching implications is social commerce. In 2020, Facebook launched Shops for both Facebook and Instagram, allowing users to shop directly on the platforms.

Bruce Biegel, senior managing partner of management consultancy Winterberry Group, expects to see more focus on social commerce in 2021, along with new marketplaces, to shorten the customer journey from search to conversion.

Product Personalisation

The email weapon isn’t so secret. It’s common knowledge that email marketing is a powerful customer acquisition tool. First of all, the foot-in-the-door technique applies. Second, you have permission to push marketing messaging to an entire list of people.

There are two main ways to use email marketing in the customer acquisition process: following up and increasing retention.

Capturing an email is an easy way to reach out to a potential customer down the road. Say, when you have a discount or a special offer to follow up with. As long as you don’t abuse the list (leading to unsubscribers), you literally have a list of people who are somewhat interested in your product and are open to being contacted again.

Email also is a great way to improve your customer retention. The most valuable customer is the one you don’t lose. Keeping customers is just as important as acquiring new customers. Reach out to let them know about any outstanding notifications, recent updates, etc. Reignite their interest in your product via email. Remind them of what’s going on, of what they’re missing out on, etc.

Personalised product selection solutions, using predictive analytics technologies like SwiftERM, identify consumer’s future behaviour ranking every SKU by greatest likelihood of that individual consumer to purchase from all the SKUs listed, in order of greatest propensity. It presents them to that individual at exactly the right moment, thereby maximising that individual’s customer lifetime value CLV potential. (i.e. Likelihood to Purchase, Discount Affinity, Likelihood to Churn etc).

Grow communities

In addition to demonstrating they are trustworthy, brands should foster communities of loyal customers now.

“The notion of community building isn’t novel, but brands need to understand that loyalty is coming back and brands that know what it is their customers want, as well as how to engage them through transparency and humility, is what will become the difference maker,” said SEO consultant Itamar Blauer.

Olga Petrik, CMO of Gmail CRM firm NetHunt CRM, agreed brands should invest more in loyalty and retention now.

Optimise for voice search

We’ve seen voice search in previous year-end predictions. However, this may be the year it really takes off as consumers used their voice-enabled devices more while they were at home during the pandemic.

Lean into local SEO

Speaking of which, local SEO is another marketing strategy to make a repeat appearance on this list. This time, it’s because brands can update their Google Business Profiles via their Google My Business Accounts to include pandemic-friendly details like online appointments and curbside pickup and delivery, said Sarah Blocksidge, marketing manager at digital marketing agency Sixth City Marketing.

Go casual in social videos

The trend toward social video will undoubtedly continue in throughout the decade.

Mark Hayes, head of marketing at video-based advice platform Kintell, noted TikTok has over 500 million users and is available in more than 150 global markets. It has also spurred copycats like Instagram’s Reels, which launched in August 2020. (Twitter’s Fleets, which came out in November 2020, offers similar 24-hour-only video capabilities.)

Go Live

An extension of this video trend is live streams, which will also remain popular.

Reuben Yonatan, CEO of VOIP guide site GetVOIP, noted a sharp uptick in brands going live during the pandemic to interact with consumers in real time.

Tap into micro-influencers

2020 was a good year for micro-influencers like Nathan Apodaca, the viral cranberry-juice-drinking TikTok star, and Tony Piloseno, another TikTok user with wildly popular paint-mixing videos who was fired by Sherwin Williams—and then hired by Florida Paints. With TikTok showing no signs of slowing down, the power of influencers—big and small—is expected to continue.

Use retailer media networks

Retailers like Amazon were among the few to actually benefit from changes spurred by the pandemic.

In recent history, Amazon has also diversified its advertising portfolio, adding units like Sponsored Video Ads, Sponsored Display Ads and OTT ads.

“With these additions, Amazon has become a fully enclosed ecosystem, supporting the whole marketing funnel from product discovery to purchase,” said Natalia Wulfe, CMO of digital marketing agency Effective Spend. “Advertisers can use OTT and Sponsored Display to build awareness, video ads to educate and engage visitors and traditional sponsored product ads to drive transactions.”

Combined, these developments mean advertisers can enjoy better reach and performance on Amazon than ever before, Wulfe added.

Establish brand partnerships

2020 brought us successful brand collaborations like McDonald’s and Travis Scott, Adidas and Allbirds and Adidas and Lego, which means more brand collaborations are likely on the horizon.

Unexpected partnerships between corporate brands capture media attention, generate social buzz and allow for cross-marketing to customer bases—without celebrity endorsement fees, all of which plays well in an era of hard-to-capture consumer attention and tightened budgets.

But brands that, say, don’t have the resources to hire a Travis Scott can instead team up with brands that offer complementary products or services. That’s what thermal imaging brand ThermoGears did when it was looking to bring new visitors to its website.

Get into augmented reality

Also expect to see more augmented reality (AR) executions. This will allow brands to show consumers what objects will look in their homes, like Ikea’s AR catalog, or how clothes or accessories look on their bodies, like Warby Parker’s virtual try-on app.

The pandemic encouraged marketers to think uniquely for ways to connect with consumers who always stay inside their homes,” said Stephen Light, CMO of mattress retailer Nolah Mattress. “The solution was AR marketing, which helped the target market get a feel of owning the product even without seeing it personally.

The biggest misconception about AR ads is they’re expensive, but they’re actually more budget-friendly than traditional channels.

Automate what you can

Another tactic to help decrease budget and increase efficiencies is marketing automation. Sharon van Donkelaar, CMO at LinkedIn marketing automation company Expandi, said automation helps free up employees from “many boring and routine business tasks.” This includes Automated Bidding in Google Ads.

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think.

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Why AI & Automation Are Actually Friends to Design

Artificial intelligence. Just hearing the phrase has been a trigger for many in the technology world since that creepy Haley Joel Osment film circa 2001. But more recently, artificial intelligence and machine learning strike fear into the hearts of skilled workers for an entirely different reason: job security, or lack thereof.

Smart-home devices, streaming services, self-checkouts, even Google searches are ways that artificial intelligence has seeped into everyday life, exemplifying the abilities of computers and machines to master both simple and complex tasks. In some instances, these technological advancements make our lives easier, but for some people, their proliferation has meant job loss and skill replacement. There’s no wonder that when artificial intelligence starts being mentioned along with web design and site creation, the spidey senses of designers all over the world start tingling.

designers think outside the box, something that AI just can’t do

But let’s get real about what AI and automation really mean for designers for a second. Talented designers with busy schedules should view these advancements as virtual assistants. For some small businesses on a limited budget, the websites that artificial intelligence can pump out might be fine…for a while. However, as businesses grow, change, require updating and customization to adapt to their customer base, the expertise of creative and talented designers will always be needed. Even the best AI that we see today is limited by evaluating, replicating, and revising what already exists. It may be able to mix 1,000 different color schemes into 10 million potential combinations, but great designers think outside the box, something that AI just can’t do.

In fact, rather than being scared of automation, designers ought to embrace automation and artificial intelligence as a way to unleash their creative thinking. Delegate repetitive, straightforward tasks to the right software, and suddenly you have time to bring your best ideas to the table and push the boundaries of your own innovation. 

Where AI has Failed in Design

The ultimate goal of artificial intelligence and automation in design work is a grand vision that has yet to be realised.

Consider the case of The Grid, which began as a crowdfunding campaign in 2014. The “revolutionary” product posed itself as an artificial intelligence solution for building thoughtfully, yet automatically, designed websites in five minutes. Research “Reviews of the Grid” in any search engine and you’ll be met with scathing criticism with only some small praise sprinkled in. Most of the initial users cite underwhelming results, the feeling of being duped by the Grid’s marketing tactics, nonsensical placement of text, and ultimately, the Grid being a complete waste of money for the resulting product. Even at the low cost of $100, compared to hiring a talented designer, most users felt their investment was wasted.

For the AI capabilities that exist now, most small business owners, or those looking to put together a simple website, are better off using drag and drop site builders (Wix, Squarespace, Weebly, etc) that have been around for ages. Even so, there are plenty of businesses still willing to hire designers to take this simple task off their plate due to a lack of technical expertise or lack of time. And let’s be honest, are there even enough talented (keyword here!) designers out there to keep up with the millions of websites created every year, without each one working themselves to death? 

Where Automation Shines for Designers

Fortunately for good designers, it appears for now that the days of artificial intelligence completely taking over their jobs is a fantasy. However, what AI and automation do offer designers is a solid starting point for success, eliminating much of the lower-level grunt work that most designers would rather skip anyway.

Even well-received AI website builders like Firedrop still require a basic eye for design and specialised knowledge to produce truly unique, high-converting, and user-friendly websites. Tools and practices that designers should adopt are the artificial intelligence and automation resources that will help them do their jobs better, faster, and leave them with more time to focus on project elements that AI cannot accomplish on its own.

Bridging the Gap Between Designers and Developers

Well-established brands are likely to already have design systems in place that guide the creation of new elements across their digital profiles whether on social media, various mobile apps, or different sections of a website. But even in large corporations — excepting those who have perfected the process — there’s often a breakdown between a designer’s vision and resulting product from the developers. It stems from the basic difference in how they each approach their work and the limitations of the systems they use.

While component libraries — or even full design systems for that matter — won’t reconcile every question, they provide both developers and designers a source of truth to work from that both parties can understand. Design collaboration tools like Invision and Visme, specifically, keep designers and developers on the same page with automated version saving and code-friendly workflows.  

Understanding the Consumer

I don’t suggest using artificial intelligence to produce content for your site

Digging into and understanding the behaviours and habits of site users is a relatively new component of site design, but offers invaluable insights. Tools like HotJar, Mouseflow, or Smartlook make it simple to see holes or leaks in your conversion funnels, detect which page elements users are interacting with, and which they’re not interested in to refine the look and feel of a page for maximum conversions. Even though these tools provide the data, it still takes a keen eye and understanding of design to implement the right changes to improve site performance.

Site content is another way that artificial intelligence has the potential to improve our understanding of customer behaviour and improve site performance for individual users. I don’t suggest using artificial intelligence to produce content for your site, no matter how much the results have improved. However, static landing pages or a single set of further reading recommendations are unlikely to appeal to the majority of site visitors. Artificial intelligence tools like CliClap and Personyze instantly collect and analyse consumer data to provide dynamic, personalised experiences that drive more leads and encourage conversions. Creative designers will also learn from this data to improve customer experience with other pages or elements throughout the site.

Removing Distracting, Time-Sucking Administrative Tasks

Because “artificial intelligence” has become a term with such negative connotations, we often overlook the simple way that AI actually makes our work lives better and easier. Machine learning in email filtering is a great example of this. Consider a simple interface like a Gmail inbox. We have the option to mark certain senders as spam or as important, and our inbox learns that type of communication is and isn’t useful to the user. Pandora, Spotify, Apple Music, and more all take cues from the user behaviour of liking a certain song, artists, or genre of music to build customised playlists. There are a myriad of ways that artificial intelligence and its branches of disciplines merge with our everyday lives. 

Some of the most useful automations for business, and especially for designers, are related to the administrative tasks that frequently take time away or distract from more pressing projects. A perfect example of automation that can relieve stress and cut down on mindless work is an email autoresponder. I’ve always found that having time blocked off in my calendar to tackle complex or important projects helps me to focus on the task at hand and be more efficient. In order to more effectively block out my time, closing my email and setting an autoresponder to reply to all incoming emails serves two purposes: 

Lets those trying to get in touch with me know that I only check my email at certain times of the day and that my response may not be immediate — tempering their expectations of when they might hear from me.

Relieves my personal stress of being tethered to my inbox, splitting my focus, and also saves the time of having to initially respond to each email individually. 

This is just one simple way to use automation in your email, although there are many others to explore.

While Zapier isn’t the only workflow automation service on the market, it’s probably the most well known. Workflow automation reduces time spent on mind-numbing, repetitive tasks and helps designers connect apps that might not natively work together. Do you keep a task list in Todoist? Set up a Zap, then create a task in Todoist anytime someone mentions you on Asana or assigns you a task in Trello.

This is especially helpful for freelance designers who work with multiple clients across various project management platforms. The potential for automation to relieve unnecessary mental overhead for designers is nearly limitless.

Don’t be Afraid of AI, Embrace It

The bottom line of this brief overview of artificial intelligence and automation in design is that this emerging technology isn’t something designers should be scared of. In fact, it’s something to welcome with open arms because ultimately it can make our jobs, and our lives, better. Leave the monotonous tasks of collecting and analysing huge amounts of data or administrative minutiae to the machines; they can handle it.

Save the interesting, creative, abstract work for the talented designers who can turn AI recommendations into unique and intuitive digital experiences. Making the relationship between artificial intelligence and design symbiotic will yield the best results for every entity involved: the business, the AI, and yes, even the designer.

  Featured image via Unsplash.

Source from Webdesigner Depot https://ift.tt/33fQUXJ from Blogger https://ift.tt/3cL7x0G

[henrycramsie]

thesis copyediting2

In the Oxford Dictionary, Translation is defined as the action or process of expressing the sense of a word, passage, etc., in a different language; a version in a different language. It is also defined as the act, process, or instance of rendering from one language into another; from a medium, form or mode of expression into another; the written product of such a rendering. d So little for the definition of such a noble art; because, as I have learned from my years of experience in the practice, translation is actually a crafty activity the object of which is not just to render the meaning of a source document or text in a target language, but entails first understanding the context, knowledge, experience, psychology, intentionality and expectation of the source producer of the said document or text.

So, in spite of the spectalcular advances in software tools and harware platforms, computing technology remains unable (if not to say that it will certainly never be able) to look into history and explore the needs and aspirations of specific document or text writers as would a trained and qualified human mind do. In this sense, proper translation requires human sensitivity. It is this human factor that distinguishes our sevices from many of our 'paste-and-click' competitors.

We combine a large professional in-house translation staff with helpful, personalised attention to your document or text in order to provide you with a superior written product that responds to your language needs.

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My own experience as a historian and philologist is self-evident of my translating skills, combining my ability to understand historical, social, economic, political and psychological instances, thesis copyediting  with my mastery of linguistic subtleties. Equally, my technical expertise as a bilingual author and fluent speaker of four languages has armed me over years with substantial skills not only in handling grammatical transpositions between languages with a special attention to what is known in French as 'faux amis' between similar languages, it as also prepared me for a greater understanding of different societal modes of vision and expression. My team is, therefore, selected from a range of people with great bilingual skills some of whom are natives of areas and conditions of high linguistc bridging, just like myself, born of a Spanish speaking mother and a French speaking Father.

Others team members are linguists who possess the optimal combination of native linguistic skills, cultural knowledge, industry certifications, academic credentials and practical experience in their own respective fields of expertise. And the whole pool of our dedicated translators include interpreters, language instructors, bilingual transcribers, desktop publishing professionals and scholars of different areas and fields such as Dr Patrick Mouvogny. Project teams also include editors, copy editors, technical editors and proofreaders, as appropriate.

So, in addition to their native linguistic capabilities, our team consists of people with interdisciplinary skills with substantial expertise and experience in working with industry areas such as finance, law, healthcare and information technology, among others, and hold requisite advanced degrees and certifications in their own areas of command.

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We translate in all major literary, business and diplomatic languages. And we have worked on highly sensitive academic and business projects and have rendered certified translations of personal documents. So, whatever your translation project, large or small, corporate or personal, we look forward to being of assistance to you.

In terms of size, quality, time scale and safety, not only do we translate your document or text, whatever its size or the cutting-edge technicalities and complexities involved, within timely deadlines and agreed time frames, we also created a database of your documents with your consent, in case duplicates were needed in time. In which case, your translated document will be delivered to you with a database identity number which includes the date of production for future reference. And we do all this with safety and confidentiality.

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We are pleased to offer volume discounts in addition to our comprehensive rates that include the cost of both translation and editing as appropriate (see our Editing Services page). And all our rates are calculated on the basis of the source text. We charge using a Quote feature via e-mail on a per page* or per source word basis, considering that an average A4 page contains approximately 500 words on the standard guidelines of double-spaced lines at 12pts Times New Roman with an average margin setting of 2.54cm for top and bottom margins and 3.17cm for left and right margins. To calculte your document's size prior to contacting us, in Microsoft Word, click on "Tools" on the menu bar and select "Word Count" from the drop-down menu.

[malapkv]

Sanjay Subrahmanyan- Powered by Android

Those technology embracers who would have owned a smart TV since the 1980s itself- may please pardon my lack of savoir-faire and ignore this primitive post. The others may read on..

I do not watch much of TV –especially in the last few years so the choice of TV equipment was left to the seniors at home. Since they are a bit wary of technology and since they equated throwing away old stuff to being extravagant, I had no choice except to retain the old Samsung TV we had- Along with a huge shelf that was able to fit in this huge TV. It was an old model, and no -it did not even have a USB drive, so it was quite difficult to play anything except “Dish TV”. Sometimes even DVDs in a certain format would not connect.

So most of the time, including most part of this lockdown, my refuge was my mobile and sometimes laptop for Netflix and all other flicks.

But a few days back I decided to de-clutter and part of this process- was throwing away that huge shelf- And I decided to invest in a “smart” TV. No, this is no rich man’s game-Since some smart TVs are even cheaper than smart phones these days.

To demonstrate the “youtube” experience to my mother, the very first thing I played on this TV was the rare “ Ganapati Rayan”- by Sanjay Subrahmanyan

My mother is someone who has limited mobility in the last few years-and she stopped attending the few kucheris she used to attend earlier- So watching Sanjay and team on “such a large screen” was a back-to-life moment for her-And finally she stopped lamenting about my mindless “throwing away “of stuff (the old TV, shelf)that were bought with “so much hard work”.

And even for me, sitting in my living room and enjoying these daily “releases” on a huge screen was a feast- I kept alternating between old and new videos-And I particularly liked the “First Edition Arts” videos-brilliant cinematography – completely aesthetic and sensible capture of the essence of this art form.

I am ‘partial to” the Ata Taala varnam in Kalyani that Sanjay renders- whenever he does-When he inimitably begins with the  “ Aaa....Vanajakshi” and when this is tastefully shot and presented ( First Edition Arts), it all seems like even the Corona Virus ( which made these moments possible) has its own subtle charm :P.

 It felt like I play one piece, and youtube almost picks up my taste and it plays “ Kallu Sakkare” followed by “Ellam Arivaen” , curated personalised list or what, me thinks... And I am addicted to this new living room experience of mine..Often finding myself euphorically reacting like I would in a real kucheri- Completely flabbergasted by this musician’s command over whatever he is singing and his ability to sweep attention, albeit through glass screens ...

The highlight of this experience was however, this interview –Which I have seen before, but watching it again in calm was almost like being there at the moment and sitting right in front of the two people.

I am an admitted fan of Sanjay Subrahmanyan of course- so you could have watched/watch and could decide for yourself... But I could see that the interviewer, in the course of the interview –It almost feels like after Sanjay “ takes over” with his own natural flow she keeps her planned questions aside and simply sits in awe, unable to control her smiles of admiration of this person who is equally catchy while he speaks, as while  he sings.

I was surprised to see the conversation drift towards whether he was a singer/a performer- the subject of my thought and tweet not too long ago..  was left astonished by the global  interconnectedness of thoughts and observations and likewise by  Sanjay’s honest response of how it is equally important to be a performer even if you are a genius artist..the element of audience sensitivity and concert presentability that forms the core of his substance....even though he is perfectly capable of presenting  “genius and genius only” pieces and concerts..

 And this virtual experience has taught me something else. When it comes to Carnatic music, we may look for genius or entertainment or both, but we also tend to look for “ a positive presence”- our subconscious minds would not allow anyone with a negative aura to dominate our screens and mind space for a long time – So yes, Sanjay Subrahmanyan is a singer, a performer but he is also “positively”, categorically much more than all of this..

He humorously states in the interview “ I read all tweets on me, beware”. I laughed but thought to myself- There is no need to “ beware” for Sanjay who is a great , a legend -someone at a pedestal, is also someone positive, and endearing-personally or impersonally....invokes  a sense of total respect and affection from the audience...not just for his music and hard work but also his persona. Which is why some people /forums  are better off not directing baseless ( read dumb) questions at him, and this is why some venomous sarcasm on his stage mannerisms or style of singing are so superficial and come from a complete lack of understanding of his core.

A special shout out to Aarthi Sanjay, who painstakingly shot these videos concert after concert, venue after venue, to give us the “Virtual Sanjay” during a time of no-live concerts. I quite like the virtual experience and am actually looking forward to a bit of it maybe this December.

And lastly, in the interview he states earnestly “ I used to sing in abandon-for to me, my audience is family”

Don’t we fully reciprocate!?

[bombwinen1-blog]

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[ditlyuk]

Google Cloud Next 19 - Everything You Need To Know | Highlights & Key Note

So as expected the event was very much a Google styled event with all of the fixtures and fittings looking like Google had just bought everything that was green, blue, red and yellow from IKEAs catalogue but it was really well put together and it was really interesting to walk around, there was never a dull moment.

They had candy tubes which dispensed actual jelly beans and this was used to highlight some of Google clouds USPs. They had a full life-size version of chess which was surprisingly popular. Vibrant display stands to draw you in, a pool of ducks obviously, a full arcade complete with retro-styled ssh terminals to allow you to practice your server commands. They also had a complete ‘Dev Zone��� game which was essentially a step-by-step tutorial of some of Google Clouds services. There was also a Lego board  with lego artist and a feedback board for questions which every company needs, oh and lastly, a cow, because, why not?

Keynote

So onto the serious stuff! Google opened up the event with their main stage key note opened by Alan Coad, the managing director of Google Cloud. Alan basically opened up the day and stated the purpose of the event which was basically to bring all the customers of Google Cloud together to share the new innovations that Google has been working on so that we can collectively build better technology which runs in the cloud and move away from stand alone in-house servers. Which essentially is the essence of cloud technology.

Infrastructure

As the Keynote moved on Alan invited various members of the Google cloud team onto the stage to talk about the new product and capabilities Google was bringing to Cloud. Firstly they mentioned their new N2 and N2D Processors from AMD and Intel which are purpose built processors designed for Virtual Machines. So unlike the processor in your laptop which is dedicated to your laptop these processors are designed to be able to run multiple workloads across multiple virtual machines or servers if you prefer. So they are super powerful and these latest versions included multiple performance improvements which will greatly impact the performance of virtual machines in Google’s Cloud.

Next they introduced, Bring your own IP. So in the past, for any server you spooled up in Google Cloud you would have to assign it a new IP from Google’s inventory, this isn’t great if you’re migrating an existing service and want to keep the same IP. Well now you can bring your IP address into Google Cloud which is much more seamless. 

They also released a handful of other new features such as the acquisition of CloudSimple, a cloud migration software company. Cloud SQL or SQL Server, New enhancements for SAP infrastructure, support or bare metal Oracle workloads and a Network Intelligence Centre for network troubleshooting and testing in real-time.

Data

Next Google moved the keynote to focus on big data, which is one of the buzzwords of the year. Big data is so important at this point in time and the reason behind it is due to Artificial Intelligence. We are fully ware that Artificial Intelligence is coming and it’s going to have a huge impact on technology and our lives but to make AI work you need data, lots of data.So companies right now are harvesting as much data about anything and everything that they possibly can in order to build AI systems for the future. 5 years ago, companies would often delete or cleanse data and keep only what they needed as to store and query it consumed a lot of resource. Now however, is the complete opposite as the value of data is so rich and the cost to store and query it in the cloud has reduced significantly that we are now storing huge amounts of data.

Google knows this and so it flexed it’s cloud data warehousing tool, Big Query, by supporting huge data sets of 100’s of petabytes of data and new data engines other that SQL. On their Keynote Google even quoted that one of their customers ran the largest query they have ever seen which resulted in 100 trillion rows of data, to put that into perspective there’s 7.8 billion people in the world, there’s 1,000 billions in 1 trillion and this query resulted in 100 trillion rows so there are 13 thousand rows of data for every person in that query.

Streaming Data

Google then went on to discuss the processing of live streaming data, so this is data from services such as Netflix and Spotify. This is type of data collection and storage is particularly tricky but it’s important as 30% of data generated will be real-time by 2025 according to the IDC.  For example this type of data could be tracking something such as the number of times songs have been listened to on Spotify. This is a huge task as the data is consistently changing at the rate of millions of entries per second. Spotify is actually a customer of Google Cloud and this is exactly what they use Google Clouds Data tools for. They use Google Clouds Data Flow tool to track the number of times artists songs have been listened to so that they can pay the artists the correct royalties that they are owed, they also use the exact same system to display a personalised yearly roundup for each Spotify user for the artists and songs that they have listened to the most that year. If you’re a Spotify user, you should have received an email with a link on to your personalised lookback already this year.

Lastly one of the biggest announcements for Google’s data tools was ‘Connected Sheets’ this is where you can take data for Big Query, which is a data warehousing tool capable of storing trillions of rows and data and then syncing it to a standard Google Sheet so you can apply filters, graphs, share and analyse the data in a simple and familiar platform. That, to be honest is quite amazing. Try putting over a million rows into Microsoft Excel and watch it crumble under the strain - that is if your PC will even allow you to that in the first place.

AI

So, moving on, we can’t talk about tech an not mention Artificial Intelligence or AI for short. It’s obvious it’s the future and it’s already becoming established in out everyday lives, the ship has sailed with AI and there’s no looking back. Unsurprisingly, Google is playing a large part in this. They firstly present the Contact Centre AI platform which is now readily available for any company to use and it’s even been integrated with 74% of telephony providers across the world. Contact Centre AI is essentially like having Google’s Assistant working in a call centre, it can independently talk to customers, process and relay information with alarming accuracy and it can also replicate human speech stumblings like when we say ‘erm’  when we’re thinking between sentences and also variance in pitch to sound as if you are just talking to a person.

TPU’s

Okay, so one of the biggest talking points at the whole event was Google showcasing the TPU’s. So, let's start from the top. A TPU is a Tensor Processing Unit. Tensor is the type of mathematical algorithm required to run Artificial Intelligence based queries. So a TPU is essentially a computer which has purposefully been built to process tensor algorithms and code and nothing else. Google explained that the reason they have built this is because Moores law has now come to an end. Moores law was a theory which stated that the advancement in processing power doubled every year as we were able to reduced the size of a transistor by half and therefore double the number of transistors on a silicon wafer every 2 years. However, we’ve now reaching the physical limit of transistor size and we currently can not make them any smaller. The only way to increase computing power is by multiplying the number of processors in a device or by optimising that device to carry out a very specific task, very well. And that’s exactly what Google has done with their TPU’s. They’ve engineered a processing unit which is perfectly optimised to cary out AI functions and nothing else. So these are not machines that you could run Windows 10 on for example, they have one job and you pay by the hour to use them for that specific job. Google’s latest TPU board, TPU 3 can process 420 tera flops in a super small footprint.

Google then connects 64 of these TPUs together to create what they call a Pod, which is essentially an incredibly powerful super computer than can process AI functions and incredible speeds. These TPU pods are available to use in Google’s cloud platform now and have been for some time, you can rent the usage of a pod in quarter sections, so you could request the processing power of quarter of a pod (or 16 TPU’s) and run you code on that hardware all from a laptop, connected to the internet anywhere in the world. Google claims that these TPU pods can process AI functions faster than any other cloud AI service.

G Suite

Okay so to those that know me they know that I’m a big lover of Google’s Gsuite. Which is Googles office tools for business and education. Now, I’m going to make a fairly bold statement here which most people won’t agree with but I’m going to go out on a lim and try to predict the future. So here it is, in 5 years - 8 years time, Microsoft Office won’t be a thing. I truly believe that G Suite is dominating the market and those that haven’t moved over yet are being held back significantly. Microsoft is stuck in the past and can’t bring its users up to date with G Suite. Of course, Google agrees as they stated that independent research claims that companies using G Suite save 21 work days per employee due to the efficiencies of G Suite and they also have a reduced risk of a data breach by 95%.

Google released a few update to G Suite which continue to out perform Microsoft’s Office in multiple ways. For example, they have released Smart Compose to Google docs under a Beta. Smart Compose is currently available in Gmail and it’s a helpful feature that auto suggests the next part of your email based on AI learnings of what people tend to write. With this feature now available in Docs, Google will effectively be helping you to write your documents. All powered by Google’s advanced neural networks on their TPUs and delivered to you in a fraction of a second. This is the power of fully cloud based office.

Google also released support for Google Assistant with G Suite, so now business users can use Google Assistant capabilities to write emails, book meetings, dial into calls and more, it’s like every employee who uses G Suite gets a free personal assistant with Google.

Support

Lastly, Google finished the talk with a nice hint towards improving their enterprise level support which is very much needed. Initially I think Google Cloud went with the stance of here’s the tools you need, go and build something and then whatever you build is your responsibility to maintain so we can’t offer support. And to some extent that’s still true, and the end of the day Google can not become a support team for every application and database built on Google cloud but I think it can do more to help businesses and seems to be making moves in the right direction. General support on server configuration and configuration of the cloud tools will be highly appreciated by system admins and developers across the globe so it’s really refreshing to hear them say this.

Okay so that’s my very top-level highlight summary of my day at Google Next’19, there is so much more I could talk about ad I did attend multiple other talks after the keynote which went into more detail about some of the things I have mentioned and more. However, there was so much to take in and so much going on at Next ’19 that it isn’t possible to relay it all back. If you’re interested to learn more about the event and would like to see more detail then I’ll leave a link to the Google Cloud YouTube channel playlist for Next ’19 which has hundreds of videos from the 2 days from talks, to workshops to discussion panels, there really is so much information packed into to 2 short days.

So thanks for watching, if you liked this video then please tap the like button below and leave a comment to let me know what you thought. Also if you haven’t done so already then please subscribe to my channel to see more videos like this, I try to upload a video once a week although I have been a little late recently as this was such a big video to plan and edit. A lot of time and effort does go into these videos and I publish them completely for free so if you could show your support and hit that subscribe button then I would really appreciate it.

Thanks again and I’m looking forward to next time.

https://ditly.uk/google-cloud-next-19-everything-you-need-to-know-highlights-key-note/

[coopdigitalnewsletter]

12 Nov 2019: Apps and in-store retail tech improve sales. Renting everything in the city of boxes. What should the tech industry do about climate change?

[Here’s a newsletter that tumblr didn’t let me post last week. Internet life eh.]

Hello, this is the Co-op Digital newsletter - it looks at what's happening in the internet/digital world and how it's relevant to the Co-op, to retail businesses, and most importantly to people, communities and society. Thank you for reading - send ideas and feedback to @rod on Twitter. Please tell a friend about it!

[Image: Crown and paw]

Sainsbury’s: apps and in-store tech increase sales and margin

Sainsbury’s digital numbers look pretty good:

“Customers who shop with Sainsbury’s through its digital channels spend more than three times as much as those who buy online in-store. The retailer says it aims to bring its full digital business into a single app to make it easier for shoppers to buy across all of its brands and services. Already, it says, 10m customers can access all of its online products through a single log-in. [...] 

Smart scan technology, that customers use to scan and then pay for their shopping, is now available in more than 350 shops. The retailer also introduced Smart Store technology and says that has helped it to remove about 1,000 in-store tasks, saving a million hours of management time, redirected at helping customers and improving availability. It says 2.1m customers are now using the Nectar app, launched as Nectar went digital during the half-year in order to promise more personalised offers. Online grocery sales grew by 7% during the half-year, to account for 8% of grocery sales.”

More digital retailing news:

How a software-based fulfillment platform for online grocery orders impacts profitability - you’ll need to hand over your email address to read this but the takeaways from this US study (?) are that average basket size increases, pick and pack labour costs drop and profit increases, so it’s worth using a dedicated software fulfillment platform for each store at about 70 online orders weekly.

Uncle Ben's uses visual search to directly connect shoppers to food info & recipes - wave your camera at a packet of Uncle Ben’s ready rice and get recipes, meal suggestions and nutritional info etc.

Renting everything in the city of boxes

Last week: 1.5m packages arrive in New York every day, gradually turning the pavements into temporary distribution centres. Instead of warehouses in cities, it’s as if the city is now inside a warehouse.

The only thing you can’t subscribe to now is stability - a very interesting piece about subscription services making everything flexible and fluid (if you rent your wardrobe or furniture you can change it more often). But the costs often disappear into the background, and it reinforces a precarious renter culture. Not that recurring revenue businesses are guaranteed winners:

“Blue Apron, which has had its subscription meal kits copied by numerous competitors, had more than a million subscribers in early 2017; by 2018, that number had dropped to fewer than 800,000.”

What a tour of an Amazon Fulfillment Center reveals:

“The unnerving truth is that facelessness and placenessness are part of the value Amazon offers. Amazon culture is anonymity culture: anonymous objects ordered through an anonymous interface from anonymous sellers, funnelled, sorted, shipped, and delivered by workers who are often unseen. Even the company’s brick-and-mortar Amazon Go markets, which sell prepared foods and snacks, are designed to minimize interpersonal interaction by eliminating things like visible food production and checkout registers.” 

What would a large online retailer look like that made its staff visible, and celebrated them?

What should the tech industry do about climate change?

To fix Climate Change, stop being a techie and start being a human - when people in tech want to help with climate change, the answer is hardly ever make a website. Tech is often unaware of its own carbon footprint:

“Data Centres emit approximately 2% of global Greenhouse Gases (GHG) through electricity and energy demand. [...] Data Centres are roughly equivalent to the whole aviation industry in terms of global impact on Climate Change.”

Alarmingly for the tech industry, the answer might fewer websites or less tech. Or it might be on Drawdown’s list.

Related: Google workers call on company to adopt aggressive climate plan.

Health data and systems

Learning from building an electronic health record: a journey through data - long read from a neurologist/programmer about data and clinical practice. The bits that jump out are the importance of data/software and software capability, the value of small/fast/adaptable approaches, and “not single applications giving views of different data (like we have now) but multiple applications giving views of the same data”.

Artificial Intelligence in the NHS: 

“Artificially Intelligent Systems can carry out or augment health and care tasks that have until now been completed by humans, or have not been possible previously. AI presents significant opportunities for saving money, improving care, and saving lives.”

NHSX is currently looking for two patient advisors.

Apple and gender bias

Some people suspect Apple is showing some gender bias when evaluating men and women for credit limits on their new credit card. Apple and Goldman Sachs (their banking partner) say gender isn’t a factor, but don’t say which factors *do* contribute to the lower credit limits that they offered women. 

Some of that opacity will be customer service staff having no visibility of The System’s decisions - they have no choice but to say “computer says no”. And some of it will be that credit systems are creaky spaghetti with errors and long-existing biases. (And, if they’re using machine learning systems to make credit decisions, it’s possible that *no-one* knows. You might not know how your AI black box makes decisions because the whole point of using machine learning is when you’re not sure which data is going to be relevant.)

Related: many interesting things to read about (the long history of) algorithmic bias in this thread on Twitter.

Self-driving safety

A self-driving Uber car that killed a pedestrian in 2018 “wasn’t programmed” to look for pedestrians other than at crossings. This seems a Bad Thing doesn’t it?: a car that partially self-drives should look *everywhere* for soft, delicate humans.

Some Bloomberg research found that 28% of Tesla Model 3 owners said Autopilot had saved them from a dangerous situation, while 13% said the feature had put them in one. So we know that Autopilot makes Tesla owners feel safer, ish. But the owners probably aren’t the ones who could get hit by a Tesla! They should survey people that aren’t owners of Teslas, like other drivers, or people that take public transport, or... pedestrians.

How someone perceives safety is not the same as actual safety, so it would be better to have stats on the actual safety. Tesla says its cars are safer than human drivers, and maybe that’s correct. But another thing about perception is that society probably won’t be comfortable widely adopting self-driving vehicles until they feel (and The Safety People prove) the cars are 10 times safer: 73% of respondents to an SAE International survey “preferred to share control with their vehicle, the survey found [...] Consumers are generally enthusiastic about self-driving cars, SAE says, but expect them to be a safer experience than human-driven cars.”

Other news

Google's Paper Phone is an experiment in digital detox - “The whole premise should be absolutely insufferable. Instead, it’s a surprisingly convincing demonstration of how well the information we all feel that we need our phone to access can so easily be decoupled from the addiction-device.”

How algorithms influence British politics.

People are just now receiving delayed texts from February - happy valentines day!

“The chat app you can only use when you have less than 5% battery.”

Previous newsletters:

Most opened newsletter in the last month: Uber buys grocery delivery co. Most clicked story: Workshop Tactics kit.

News 1 year ago: Convenience stores as coffee shops, and free coffee shops (pay with your data).

News 2 years ago: All the way to your fridge.

[violetsvenus-blog]

hoverboard pas cher

The Hoverboard marketed at the tip of 2015 and starting of 2016 is what we tend to already decision the “Classic”. it's the last word type we tend to believe the one-wheeled board can take and that we have optimized it for performance and knowledge, over cost. we tend to conjointly created the Classic our “Platform” product, the version of our Hoverboard that's totally customizable, mix-and-matchable, upgradeable, etc.  I continuously meant it to be a dynamic resolution that evolves with the owner’s evolving desires and needs.  Lesser-performing, however less expensive Hoverboards are free, however I don’t see those competitive  with the Classic version as a result of I expect it to continuously hold the highest position for hard-core [simulated] hovering maximalists.

Basically, the Classic Hoverboard prices what it will owing to what it prices United States to create, which is driven by the subsequent factors that deliver its distinctive value:

1)            Quality – the best value driver for the Hoverboard stems from the selection to create the merchandise of new quality.  This has perforate each part alternative and also the edges ar larger up-time, rarely being stranded, and reduced maintenance prices, as well as shipping and alternative heavy supplying.  Of course, quality adds up-front value, however delivers tremendous savings over time.

2)            Performance – whereas the Hoverboard could hold a foothold at the high finish of purchase-price, a part of the particular “value” may be found in gazing its ratios, like Range/$, Power/$, Power/Weight, Charge-time/Mile.  The Industrial-Class BLDC Direct-Drive Servomotor may be a major contributor to the cost, as is compactness of the planning. pressure the Drive Unit into a slim roundness with most chilling out the stationary, ribbed side-walls drove United States to some terribly high-ticket, large-diameter “Ring Bearings”.  You see the profit borne move into the ability to Volume and Power to Weight ratios, moreover because the nearly SILENT operation.  Bottom-line, it's extra money, however it's rather more product to the purpose wherever supported the superior possession expertise, the Hoverboard truly delivers the simplest overall price.

3)        hoverboard pas cher    User usefulness – The Hoverboard’s most apparent novelty is that the surfing-on-land expertise, however deeper than that, what sets the Hoverboard therefore fully excluding any remotely similar product is that it's designed to be User-Serviced, and on the far side that, even User-Enhanced.  Anyone WHO in all fairness handy with tools will break the Hoverboard down into its individual parts and place it back along.  Wear out a tire? Scratch the LCD?  Gash the deck? – Don’t torture yourself thereupon terrible feeling that you’ve done one thing wrong or created a slip-up which will be staring you within the face forever, or force you to “send it back again…”.  Feel the ability of being up to the mark.  Wake-up to a wholly new possession expertise – that you simply own your Hoverboard; it doesn’t own you. simply obtain a budget piece-part that it desires, and swap it out yourself. build your Hoverboard look new once more, any time you wish. we are able to tell you first-hand, the terribly 1st time you're taking your Hoverboard fully apart and place it all back along, you thenceforth relate to that in an exceedingly fully completely different way; it actually becomes YOURS.  What’s additional, you'll be able to even program it with our “Hoverscript” to be entirely your personalised expertise, combine and match parts, upgrade parts, assess choices – no matter you'll be able to imagine.  This capability has additional value to the Hoverboard’s development and a few value to every unit, however the post-purchase savings in cash, anguish and trouble way OUTWEIGH the up-front extra value.  Don’t compare the Hoverboard’s purchase-price thereto of alternative product. anticipate in time, and take into account the full value of possession to actually perceive the worth.  The Hoverboard delivers authorisation wherever alternative additional typical product invoke frustration.

4)            Future Proofing – many of us ar stunned at however mature the Hoverboard style appears to be. this can be no accident.  What we tend to selected to try and do was develop a third generation product 1st.  This was expensive in each Effort and Time. product that don’t try this, however, find yourself gratifying their most precious “Early Adopters” with quick devolution.  It saddens United States to be the primary to shop for one thing solely to search out out that if we tend to had simply waited, we'd have gotten one thing higher.  At Hoverboard Technologies, we tend to don’t see ourselves as commerce a product; we tend to see ourselves as commerce AN overall expertise with a stress on the possession and usage amount.  That’s not simply because we tend to ar “super-nice” (although we tend to positively are).  Our complete and what it means that within the marketplace ar what ar what we tend to want to create next. quick devolution is terrible and to eliminate that as best we tend to might we tend to created 2 major investments.  First, we tend to future-proofed every individual part. you'll have detected United States going a trifle “overboard” on every facet, from charging, to range, lighting, etc. we tend to did that for one major reason – we tend to needed to deliver one nice product from the terribly starting – totally nice from the terribly 1st day, so configuration would LONG SURVIVE any predictable explanation for devolution.  Second, we tend to did what we tend to delineate before, we tend to created the Hoverboard standard and User Serviceable therefore the owner might absorb enhancements into their original investment, while not being disregarded, or having to shop for a wholly new product within the close to future. therefore after you take into account the price of the Hoverboard, take into account the price of shopping for 2 or 3 of one thing else.  Then conjointly take into account the after-purchase price of alternative product whose makers work diligently, albeit accidentally, to render the unit you acquire – tired and obsolete.

5)            Service – we've got to admit, the Hoverboard team started with some “old timers”. we tend to bear in mind, ‘back within the day’, once firms were additional fascinated by their current relationship with their client than in that specialize in merely obtaining that first-time obtain. a part of the Hoverboard’s value is solely to take care of the infrastructure to supply the best doable level of client service. whether or not we tend to understand it or not, all folks ar perpetually option with our pocket-book and sometimes for the poorest doable expertise or service. we tend to get hold of all-time low doable air-fare, then complain that the seats ar crammed along or that the service is awful.  Or, we say, “that’s fine, I simply need to induce from purpose A to purpose B”, that is probably wiser, however still not what we tend to ar concerning at Hoverboard Technologies.  As you would possibly expect, the Hoverboard is concerning the journey, and that we have merely chosen to position ourselves so the full Hoverboard Journey is top notch.

While high-ticket, the Hoverboard is truly reasonable to the countless folks within the United States alone.  There ar simply 2 major things operating against it.  First, folks assume it's associated with common ~$600 toys out there known as “Hoverboards” and second, despite the fact that it offers the utility of being a “Last Mile” resolution, that role might be crammed by alternative product cost accounting as very little as $1,500, therefore it very may be a strictly “luxury” (right word??) item, perhaps higher delineate as a strictly “discretionary” item. to place it into additional perspective, though, a completely Loaded Hoverboard is 1/3 the price of a Jet-Ski, and [*fr1] the worth of a low-end Snow Mobile.  Even many of us WHO believe they can’t afford these things would possibly assume very little of paying $4,000 additional for a automotive than they originally planned to.  Ultimately, it simply comes all the way down to what quantity the person needs something, and whether or not or not they might be willing to pay additional for one thing that's unambiguously NOT a part of this “Planned Obsolescence” system:  http://storyofstuff.org/movies/story-of-stuff/

[alohaeposuk]

HOW UK CONSUMERS ARE ENJOYING DIGITAL DINING THANKS TO RESTAURANT POS SYSTEMS

When diners order their burger and fries these days, it often comes with a hefty helping of digital on the side.

Digital transformation is truly gripping the UK restaurant industry now – and I’m sure it can provide answers to some of today’s key challenges.

We’ve seen huge changes in diner behaviour during the last few years. Restaurants have had to work hard to keep up with their changing preferences.

These trends affect both takeaway eating and in-restaurant dining and are making differences in every area from casual and fast-casual dining right up to the fine-dining sector.

To-go customers once used to visit the outlet and wait while their order was prepared. Now, they order online, maybe through an app, and collection or delivery from the outlet or via a service like Deliveroo.

Eating in a restaurant also looks a lot different, with customers making a thorough investigation online before they make their reservation, looking for reviews.

Once they get to their chosen restaurant, they then experience a digitally-enhanced experience all the way from being seated to ordering and providing payment.

Even fast-food diners are finding their experience is getting faster, as they make their choices from self-service kiosks and boards that integrate seamlessly with kitchen automation for super-quick food delivery.

There’s a huge range of eye-opening statistics that show just how much the industry has already changed.

One recent report, for instance, said that 75% of consumers go to Facebook when looking for a place to dine.

Leading restaurateur Adrian Valeriano has said that his data proves over 47% of reservations start out on mobile phones – he describes this as “massive”.

What’s more, 57% of customers are ordering their food online, via a website.

I could go on. Statistics show an enormous change in the way the UK public are using restaurants.

Much of this behaviour change is driven by the behaviour of millennial diners, but it’s not confined to young people. Across society, most people are now becoming accustomed to accessing all areas of their lives via a smartphone or tablet.

Even when people are actually dining, they are turning to a digital experience – around a quarter of people use their smartphone when they are eating, to take a look at information, watch entertainment or play games, or even interact with other people in the restaurant.

It’s more than likely that this trend will continue growing as ever younger generations join the dining world.

So it’s probable that keeping up with the digital transformation of restaurants is already more of a necessity than a luxury. I’d say restaurants of all types who ignore this brave new world do it at their peril.

This year has already been challenging for restaurants, and we’ve seen some high-profile restaurants and groups in difficulties.

I can’t imagine that the uncertainties of 2019, with Brexit looming over all of UK trade, will make things easier for the industry.

So restaurants need to take advantage of opportunities to gain an advantage – and I believe those who embrace digital transformation will be the ones to survive and grow.

We provide restaurant POS systems to restaurants, bars, and hotels right across the UK, and they use them to streamline operations and build better relationships with their customers.

But this technology has gone far beyond restaurant POS systems. It now helps restaurants control and manage every part of their operations in a more efficient, guest-friendly way.

Restaurant management software helps customers find your place online and make their reservation, often using handy solutions such as OpenTable.

The restaurant technology then gives your staff real-time seating plans so guests are seated quickly or at least have a good idea of how long they might have to wait – this reduces walk-outs.

Diners find it acceptable to choose from menus on a tablet, and serving staff can take their orders on handheld devices at tableside, sending straight to the kitchen.

This means dishes arrive quickly and accurately, and staff are able to take payment at tableside too, It means diners can eat and go swiftly – they like it, and it increases your table turn.

In the background, your restaurant POS system is providing useful business intelligence and reports, identifying trends, spotting best-sellers and helping you reduce waste and keep the stock under control.

The technology also helps with labour control, helping you to roster effectively. Thanks to its detailed capturing of every keystroke, it also reduces the potential for staff fraud.

In my view, digital transformation will continue to present further innovations and benefits for the restaurant market.

The restaurant industry has been slow to adopt dynamic pricing, for instance. However, it’s now regarded as the norm in areas ranging from air travel to hotel booking.

The business intelligence capabilities of restaurant POS systems will enable dynamic pricing to be introduced across many different restaurant environments.

This provides benefits for the restaurants, of course, but it also appeals to customers who enjoy a good deal.

I believe that digital transformation may well bring as many benefits to customers as it does to the industry.

Reliable data capture fuels the creation of the personalised experiences consumers enjoy these days – and restaurants who know the most about their guests’ preferences are able to target offers which will appeal to them.

Our NFS team will be at the Restaurant Show at Olympia from 1-3 October, and we’re expecting a keen interest in our restaurant management technology.

Hospitality technology is at an exciting stage, with its capabilities constantly evolving to meet the new requirements of both diners and restaurants.

We can’t make these difficult times any less challenging for restaurateurs, of course.

But by supporting the digital transformation of their restaurants, we can give them an end-to-end view of operations and excellent control at all times. That’s got to be a powerful weapon in any restaurant’s armoury of success.

* More information about restaurant management software is at www.alohadevs.wpengine.com. NFS will be at stand GM39 at the Restaurant Show.

[kaykenz1229-blog]

hoverboard pas cher

The Hoverboard marketed at the tip of 2015 and starting of 2016 is what we tend to already decision the “Classic”. it's the final word type we tend to believe the one-wheeled board can take and that we have optimized it for performance and knowledge, over cost. we tend to additionally created the Classic our “Platform” product, the version of our Hoverboard that's totally customizable, mix-and-matchable, upgradeable, etc.  I continually meant it to be a dynamic resolution that evolves with the owner’s evolving wants and needs.  Lesser-performing, however less expensive Hoverboards are free, however I don’t see those competitory with the Classic version as a result of I expect it to continually hold the highest position for hard-core [simulated] hovering maximalists.

Basically, the Classic Hoverboard prices what it will owing to what it prices U.S. to create, which is driven by the subsequent factors that deliver its distinctive value:hoverboard pas cher

1)            Quality – the best price driver for the Hoverboard stems from the selection to create the merchandise of new quality.  This has penetrate each part selection and also the edges ar larger up-time, rarely being stranded, and reduced maintenance prices, together with shipping and different onerous supplying.  Of course, quality adds up-front price, however delivers tremendous savings over time.

2)            Performance – whereas the Hoverboard might hold a foothold at the high finish of purchase-price, a part of the particular “value” are often found in staring at its ratios, like Range/$, Power/$, Power/Weight, Charge-time/Mile.  The Industrial-Class BLDC Direct-Drive Servomotor could be a major contributor to the cost, as is compactness of the planning. pressing the Drive Unit into a slender roundness with most temperature reduction out the stationary, ribbed side-walls drove U.S. to some terribly expensive , large-diameter “Ring Bearings”.  You see the profit borne call at the ability to Volume and Power to Weight ratios, furthermore because the nearly SILENT operation.  Bottom-line, it's extra money, however it's rather more product to the purpose wherever supported the superior possession expertise, the Hoverboard really delivers the simplest overall worth.

3)            User usableness – The Hoverboard’s most apparent novelty is that the surfing-on-land expertise, however deeper than that, what sets the Hoverboard therefore utterly aside from any remotely similar product is that it's designed to be User-Serviced, and on the far side that, even User-Enhanced.  Anyone United Nations agency within reason handy with tools will break the Hoverboard down into its individual parts and place it back along.  Wear out a tire? Scratch the LCD?  Gash the deck? – Don’t torture yourself thereupon terrible feeling that you’ve done one thing wrong or created an error that may be staring you within the face forever, or force you to “send it back again…”.  Feel the ability of being au fait.  Wake-up to a wholly new possession expertise – that you simply own your Hoverboard; it doesn’t own you. simply get a budget piece-part that it wants, and swap it out yourself. build your Hoverboard look new once more, any time you would like. we are able to tell you first-hand, the terribly 1st time you're taking your Hoverboard utterly apart and place it all back along, you thenceforth relate to that in a very utterly totally different way; it really becomes YOURS.  What’s a lot of, you'll be able to even program it with our “Hoverscript” to be entirely your personalised expertise, combine and match parts, upgrade parts, assess choices – no matter you'll be able to imagine.  This capability has supplemental price to the Hoverboard’s development and a few price to every unit, however the post-purchase savings in cash, anguish and trouble way OUTWEIGH the up-front extra price.  Don’t compare the Hoverboard’s purchase-price thereto of different product. foresee in time, and contemplate the overall price of possession to actually perceive the worth.  The Hoverboard delivers authorization wherever different a lot of typical product invoke frustration.

4)            Future Proofing – many of us ar stunned at however mature the Hoverboard style appears to be. this is often no accident.  What we tend to selected to try and do was develop a third generation product 1st.  This was pricey in each Effort and Time. product that don’t try this, however, find yourself rewardful their most precious “Early Adopters” with quick devolution.  It saddens U.S. to be the primary to shop for one thing solely to search out out that if we tend to had simply waited, we might have gotten one thing higher.  At Hoverboard Technologies, we tend to don’t see ourselves as mercantilism a product; we tend to see ourselves as mercantilism associate degree overall expertise with a stress on the possession and usage amount.  That’s not simply because we tend to ar “super-nice” (although we tend to undoubtedly are).  Our whole and what it suggests that within the marketplace ar what ar what we tend to want to create next. quick devolution is terrible and to eliminate that as best we tend to may we tend to created 2 major investments.  First, we tend to future-proofed every individual part. you will have noticed  U.S. going somewhat “overboard” on every facet, from charging, to range, lighting, etc. we tend to did that for one major reason – we tend to wished to deliver one nice product from the terribly starting – totally nice from the terribly 1st day, in order that configuration would LONG SURVIVE any predictable reason for devolution.  Second, we tend to did what we tend to delineate before, we tend to created the Hoverboard standard and User Serviceable that the owner may absorb enhancements into their original investment, while not being disregarded, or having to shop for a wholly new product within the close to future. therefore once you contemplate the value of the Hoverboard, contemplate the value of shopping for 2 or 3 of one thing else.  Then additionally contemplate the after-purchase worth of different product whose makers work diligently, albeit accidentally, to render the unit to procure – tired and obsolete.

5)            Service – we've got to admit, the Hoverboard team started with some “old timers”. we tend to bear in mind, ‘back within the day’, once firms were a lot of curious about their current relationship with their client than in specializing in merely obtaining that first-time get. a part of the Hoverboard’s value is solely to take care of the infrastructure to supply the best doable level of client service. whether or not we tend to are aware of it or not, all folks ar perpetually pick with our pocket-book and infrequently for the poorest doable expertise or service. we tend to dig up rock bottom doable air-fare, and so complain that the seats ar crammed along or that the service is awful.  Or, we say, “that’s fine, I simply wish to urge from purpose A to purpose B”, that is probably wiser, however still not what we tend to ar regarding at Hoverboard Technologies.  As you would possibly expect, the Hoverboard is regarding the journey, and that we have merely chosen to position ourselves in order that the overall Hoverboard Journey is first-class.

While expensive , the Hoverboard is really reasonable to the immeasurable individuals within the U.S. alone.  There ar simply 2 major things operating against it.  First, individuals assume it's associated with standard ~$600 toys out there referred to as “Hoverboards” and second, even supposing it offers the utility of being a “Last Mile” resolution, that role can be crammed by different product cost accounting as very little as $1,500, therefore it extremely could be a strictly “luxury” (right word??) item, perhaps higher delineate as a strictly “discretionary” item. to place it into a lot of perspective, though, a totally Loaded Hoverboard is 1/3 the value of a Jet-Ski, and [*fr1] the worth of a low-end Snow Mobile.  Even many of us United Nations agency believe they can’t afford these things may assume very little of paying $4,000 a lot of for a automotive than they originally planned to.  Ultimately, it simply comes right down to what proportion the person desires something, and whether or not or not they'd be willing to pay a lot of for one thing that's unambiguously NOT a part of this “Planned Obsolescence” system:  http://storyofstuff.org/movies/story-of-stuff/

[manolo30593-blog]

hoverboard pas cher

The Hoverboard marketed at the tip of 2015 and starting of 2016 is what we have a tendency to already decision the “Classic”. it's the last word kind we have a tendency to believe the one-wheeled board can take and that we have optimized it for performance and knowledge, over cost. we have a tendency to conjointly created the Classic our “Platform” product, the version of our Hoverboard that's totally customizable, mix-and-matchable, upgradeable, etc.  I forever supposed it to be a dynamic resolution that evolves with the owner’s evolving wants and desires.  Lesser-performing, however less expensive Hoverboards are going to be free, however I don’t see those competitory with the Classic version as a result of I expect it to forever hold the highest position for hard-core [simulated] hovering maximalists.

Basically, the Classic Hoverboard prices what it will attributable to what it prices America to form, which is driven by the subsequent factors that deliver its distinctive value:

1)            Quality – the best value driver for the Hoverboard stems from the selection to form the merchandise of new quality.  This has penetrate each part selection and also the advantages area unit bigger up-time, rarely being stranded, and reduced maintenance prices, together with shipping and different burdensome supply.  Of course, quality adds up-front value, however delivers tremendous savings over time.

2)            Performance – whereas the Hoverboard could hold a footing at the high finish of purchase-price, a part of the particular “value” may be found in viewing its ratios, like Range/$, Power/$, Power/Weight, Charge-time/Mile.  The Industrial-Class BLDC Direct-Drive Servomotor may be a major contributor to the cost, as is compactness of the look. compression the Drive Unit into a slender circularity with most cooling out the stationary, ribbed side-walls drove America to some terribly big-ticket, large-diameter “Ring Bearings”.  You see the profit borne call at the facility to Volume and Power to Weight ratios, furthermore because the nearly SILENT operation.  Bottom-line, it's extra money, however it's far more product to the purpose wherever supported the superior possession expertise, the Hoverboard really delivers the most effective overall worth.

3)            User utility – The Hoverboard’s most apparent novelty is that the surfing-on-land expertise, however deeper than that, what sets the Hoverboard thus fully except for any remotely similar product is that it's designed to be User-Serviced, and on the far side that, even User-Enhanced.  Anyone UN agency is fairly handy with tools will break the Hoverboard down into its individual elements and place it back along.  Wear out a tire? Scratch the LCD?  Gash the deck? – Don’t torture yourself thereupon terrible feeling that you’ve done one thing wrong or created a slip that may be staring you within the face forever, or force you to “send it back again…”.  Feel the facility of being au fait.  Wake-up to a wholly new possession expertise – that you just own your Hoverboard; it doesn’t own you. simply obtain a budget piece-part that it wants, and swap it out yourself. create your Hoverboard look new once more, any time you would like. we are able to tell you first-hand, the terribly initial time you are taking your Hoverboard fully apart and place it all back along, you thenceforth relate to that in an exceedingly fully completely different way; it really becomes YOURS.  What’s additional, you'll even program it with our “Hoverscript” to be entirely your personalised expertise, combine and match elements, upgrade elements, value choices – no matter you'll imagine.  This capability has more value to the Hoverboard’s development and a few value to every unit, however the post-purchase savings in cash, anguish and trouble so much OUTWEIGH the up-front further value.  Don’t compare the Hoverboard’s purchase-price to it of different product. anticipate in time, and take into account the full value of possession to actually perceive the worth.  The Hoverboard delivers authorisation wherever different additional typical product invoke frustration.

4)            Future Proofing – many of us area unit stunned at however mature the Hoverboard style appears to be. this can be no accident.  What we have a tendency to selected to try to to was develop a third generation product initial.  This was expensive in each Effort and Time. product that don’t do that, however, find yourself appreciated their most precious “Early Adopters” with quick devolution.  It saddens America to be the primary to shop for one thing solely to seek out out that if we have a tendency to had simply waited, we'd have gotten one thing higher.  At Hoverboard Technologies, we have a tendency to don’t see ourselves as commerce a product; we have a tendency to see ourselves as commerce associate degree overall expertise with a stress on the possession and usage amount.  That’s not simply because we have a tendency to area unit “super-nice” (although we have a tendency to positively are).  Our complete and what it suggests that within the marketplace area unit what area unit what we have a tendency to would like to create next. quick devolution is terrible and to eliminate that as best we have a tendency to might we have a tendency to created 2 major investments.  First, we have a tendency to future-proofed every individual part. you'll have noticed  America going slightly “overboard” on every side, from charging, to range, lighting, etc. we have a tendency to did that for one major reason – we have a tendency to needed to deliver one nice product from the terribly starting – totally nice from the terribly initial day, so configuration would LONG SURVIVE any predictable reason for devolution.  Second, we have a tendency to did what we have a tendency to delineate before, we have a tendency to created the Hoverboard standard and User Serviceable therefore the owner might absorb enhancements into their original investment, while not being not noted, or having to shop for a wholly new product within the close to future. thus after you take into account the price of the Hoverboard, take into account the price of shopping for 2 or 3 of one thing else.  Then conjointly take into account the after-purchase worth of different product whose makers work diligently, albeit accidentally, to render the unit to procure – tired and obsolete. hoverboard pas cher

5)            Service – we've got to admit, the Hoverboard team started with some “old timers”. we have a tendency to bear in mind, ‘back within the day’, once corporations were additional curious about their in progress relationship with their client than in specializing in merely obtaining that first-time obtain. a part of the Hoverboard’s worth is solely to keep up the infrastructure to supply the best doable level of client service. whether or not we have a tendency to comprehend it or not, all folks area unit perpetually option with our pocket-book and infrequently for the poorest doable expertise or service. we have a tendency to obtain all-time low doable air-fare, so complain that the seats area unit crammed along or that the service is awful.  Or, we say, “that’s fine, I simply wish to induce from purpose A to purpose B”, that is probably wiser, however still not what we have a tendency to area unit concerning at Hoverboard Technologies.  As you may expect, the Hoverboard is concerning the journey, and that we have merely chosen to position ourselves so the full Hoverboard Journey is top quality.

While big-ticket, the Hoverboard is really cheap to the several folks within the America alone.  There area unit simply 2 major things operating against it.  First, folks suppose it's associated with well-liked ~$600 toys out there known as “Hoverboards” and second, even supposing it offers the usefulness of being a “Last Mile” resolution, that role might be crammed by different product cost accounting as very little as $1,500, thus it extremely may be a strictly “luxury” (right word??) item, perhaps higher delineate as a strictly “discretionary” item. to place it into additional perspective, though, a totally Loaded Hoverboard is 1/3 the price of a Jet-Ski, and 0.5 the worth of a low-end Snow Mobile.  Even many of us UN agency believe they can’t afford this stuff would possibly suppose very little of paying $4,000 additional for a automobile than they originally planned to.  Ultimately, it simply comes all the way down to what proportion the person needs something, and whether or not or not they'd be willing to pay additional for one thing that's unambiguously NOT a part of this “Planned Obsolescence” system:  http://storyofstuff.org/movies/story-of-stuff/