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conorkennedy · 4 years
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Lil Uzi Vert & Playboi Carti: The Role of Leaked Media, Cult Audiences and Memetic Content to Generate Hype in the Internet Age
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In the age of over-saturation of media thanks to the internet, how does someone new stand out? If people like Virgil Abloh and Nigo have shown us anything, hype is what creates the aristocracy of what’s cool. More importantly though, how does one keep hype and attention on oneself or a brand, when the internet tends to fixate on something new every week.
In the wake of the Soundcloud Era of hip hop (2015-2018), only 2 artists have seemed to sustain relevancy. XXXTentacion and Lil Peep have passed, Kodak Black and 6ix9ine are locked up and many others have lost their relevancy within hip hop and pop culture, sans 21 Savage and Denzel Curry. Lil Uzi Vert and Playboi Carti have maintained their significance within popular hip-hop culture. They have not only have sustained their hype but expanded it to general audiences.
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This is largely due to the presence of the large cult audiences of both artists. Cult artists keep their hype alive in-between releases, via the creation of internet memes. Memes spread like a virus across the internet and keep artists trending during droughts of publicity. Which is incredible considering both artists are known for keeping a relatively low profile among the press and social media.
Carti and Uzi are able to cultivate these large cult followings through their eccentric personalities. However, their use of ‘snippets’ to tease their audience about the creation or imminent release of new music is not without its effect. These short clips of music, commonly known as ‘snippets’, are the premiere of new and unreleased music on an artists’ Instagram Live livestreams in short clips, usually under a minute or thirty seconds long. This practice would help foster cult audience members as fans would record and share them to other fans via online forums and social media fan pages.
Lil Uzi Vert is infamous for this practice and often accompanies his snippets with his near signature dance sequences, such as the case with ‘Futsal Shuffle 2020’, ‘New Patek’ and ‘Like Me (Myron)’. Which only make his snippets more iconic to fans and causal viewers alike. Some snippets are released or leaked as full songs, such as ‘Futsal Shuffle 2020’ and ‘New Patek’, while others live in infamy as never seeing the light of day, like ‘Lotus’. And if years pass with no release or mention of the snippet, fans can only hope for a leak of the full song, such as the case with Kanye West and Jay Z’s ‘Living So Italian’, driving demand for leaked music to skyrocket to please fans.
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The memetic content of both Lil Uzi Vert and Playboi Carti is largely fuelled by each artists’ aura of mystique surrounding them and their sophomore studio albums “Eternal Atake” and “Whole Lotta Red”. The fanatic obsession with these albums then inflames the infatuation of fans with leaked material from their favourite artists. On prominent websites where leaked material is collected and shared, like [REDACTED], Uzi and Carti are amongst the most prolific with hundreds of songs leaked on the websites. These leaked songs then spread to more mainstream websites like Youtube and Soundcloud, where a greater amount of fans can find and listen to them. This has led to awkward moments at live shows. Where Carti or Uzi will perform unreleased material to a crowd that will sing along to every lyric.
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These leaks can then transcend cult fanbases of both artists through the creation of memes, both about and surrounding leaked music. This is best exemplified in the popularity of Playboi Carti and Yung Nudy’s “Pissy Pamper/Kid Cudi”. Which became one of the most popular songs of 2019, without a release, thanks to the backing of meme accounts on Twitter and Instagram. These accounts would use the song as a backing track to a variety of comedic psychedelic imagery. The song would also be continuously propelled to the forefront of Spotify’s “Viral Charts” despite never being officially released. The song would be randomly uploaded by random users and fans, gain popularity and reach the viral chart, where it would then be removed by Spotify. “Kid Cudi” would push Carti into mainstream pop culture. As the song, memes about the song, his sophomore album “Whole Lotta Red”, as well as hype for the album in general would gain Carti more exposure to a greater audience and attention in the press. Despite his only official release being a 40 second feature on Tyler, the Creator’s “IGOR”.
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The same would happen with Lil Uzi Vert, although without a hit leaked song. Hype for both of these artists have sustained, even without major releases or the press coverage that comes with them. Although unintended for Uzi, Carti has used this strategy for each of his releases. Initially gaining hype in the underground in around 2014 for the “Red” Tape and later in 2015 would officially release the song “Broke Boi”. Playboi Carti would have his fans begging for his debut mixtape and his fans scratching their heads, wondering how he hadn’t lost momentum amongst a sea of new and exciting talent. This hype would build until 2017 when Carti would drop his self-titled debut tape, with smash hits like “Magnolia” and “wokeuplikethis*”, as well as fan favourites like “Flex” and “Location”, to critical acclaim.
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Marketing strategies such as these are not entirely new. Back in 2008, before the release of “Tha Carter 3″, Lil Wayne would release “The Leak”, a compilation of leaked music that was recorded during the C3 sessions to build buzz for the project. This strategy would prove successful as Tha Carter 3 would sell over one million copies in its first week of release. The last hip hop album to do so until Drake’s “Views” in 2016.
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Within the age of media over-saturation, thanks to the internet, the power to grab people’s attention for a long period of time, leaked media, help to feed a hungry core fanbase is unmatched in generating hype for a project or artist.
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kotilyrics · 4 years
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Future & Lil Uzi Vert – Patek lyrics
Future & Lil Uzi Vert – Patek lyrics
Future & Lil Uzi Vert – Patek lyrics
Future & Lil Uzi Vert – Patek lyrics (Brrt, brrt) Three ninety two, switch it up with the cat (Cat) I count a million right here on my lap (On my lap) Bought a new Spyder then take off the plastic I stomp on that forty eight eight, hit the gas Rick Owens pants, they lay to relax Crocodile Dundee, Don C on my hat Alligator shoe on the pedal when I press it (Oh…
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lovenaija · 4 years
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[Music] Future & Lil Uzi Vert – Over Your Head
[Music] Future & Lil Uzi Vert – Over Your Head
[Music] Future & Lil Uzi Vert – Over Your Head
Future drops new music “patek” ft. Lil Uzi Vert, this is one you will love to hear. Stream And Download Future & Lil Uzi Vert – Patek Mp3
  Future & Lil Uzi Vert – Over Your Head Lyrics
[Intro: Lil Uzi Vert] I’m seein’ red, seein’ red I’m seein’ red (Yeah) Everything you said went right…
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usuallyrics-blog · 6 years
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Watch
New Lyrics has been published on usuallyrics.com https://usuallyrics.com/lyrics/watch/
Watch
[O’Shaunesy Harley & Lil Uzi Vert:] …because it’s the last ride ever gonna, that I’m ever gonna take at Astroworld Woah, woah, yeah, yeah, yeah
[Lil Uzi Vert:] Look at your Rollie, uh, look at my Rollie, uh That’s a small face, uh, this a big face, uh She can’t see my room, fuck her in the hallway Gettin’ bored with this money, count it all day
Yeah, they thought we were soft, boy, you learned the hard way Not with all the talkin’, turned it to a closed case Look, bullets got duller, and it’s vanilla All white, that Plain Jane, yeah The Rolls goin’ better, hundred or better I took the money and flooded my bezel You diamond to rock, computed the setting VVS diamonds, they pop just like kettle I popped a molly to get on my level Rockin’ that Ricky and Raf, here my sweater Yeah, Patek Philippe, it cloudy like Heaven Met her at 10, fucked that girl at 11 Fake diamonds in your Rollie, how you reckon? Diamond tester, nigga, you better check it, yeah
[Travis Scott:] Look at your Rollie, uh, look at my Rollie, uh That’s a small face, uh, this a big face, uh She can’t see my room, fuck her in the hallway (yeah) Gettin’ bored with this money, count it all day
On the south side of town gettin’ me a bald fade (yeah) Pass her some stuff, we can down it all, take (it’s lit!) No can’t trust her, she gon’ leave us all laced (laced) Bust a bankroll in the club, where’s Chase? (yeah, yeah, yeah) Like whoa (yeah, yeah, alright), yeah, they really want my soul That can never go (straight up), angel in the snow (what?) Always leave me cold (ice), leave it on the floor (what?) But she’s slidin’ from the pole like whoa (yeah, yeah, yeah) Put it on speed (yeah, cash), you and ivory is all I need (skrrt, skrrt) All agree, we gon’ skip the tees, go bare like trees (trees) It’s stuck in heat, we go with the dawgs and then we flee Way this summer goin’, I might start my summer league (league) Every young nigga get a check and get a team Yeah, man’s on the front line ’cause man’s on his deen (yeah) No small faces, it’s just an AP beamin’ (yeah, yeah)
[Travis Scott & Lil Uzi Vert:] Look at your Rollie, uh, look at my Rollie, uh That’s a small face, uh, this a big face, uh She can’t see my room, fuck her in the hallway (yeah) Gettin’ bored with this money, count it all day
[Kanye West:] Look at my Rollie, look at your Rollie Your shit rockless, my shit hockey goalie You should gon’ hide it, man it’s too bad Like a bald nigga still wearin’ du-rags, ha Israeli guards, boy please be mindful Don’t have words with me ’cause I got a mind filled I could tell Larry David was the mind behind Seinfeld Wanna know how I feel? Step into my minefield Wanna know how pain feels? I got off my main pills Bet my wifey stay close, she know I’m on my Bezos Opioid addiction, pharmacy’s the real trap Sometimes I feel trapped, Jordan with no Phil Jack One year it’s Illuminati, next year it’s the Sunken Place They don’t want me to change, nah, nigga run in place I need someone else to make this drink, because You don’t understand the juice to vodka ratio That could satisfy a real drunk, guess what? Never trust a bartender that don’t drink, bitch
[Kylie Jenner:] We got bust down Rollies, bust down Rollies And I told him I wanted to have a bust down baby
Who is Travis Scott
Jacques Webster, with stage name Travis Scott, is an American rapper and producer. Houston, Texas, have an agreement with T.I. Grand Hustle Records. In close collaboration with Kanye West, Scott took part in several songs on the 2012 album GOOD Music Cruel Summer.
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naijawapaz1 · 6 years
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Lil Uzi Vert – New Patek Lyrics
Lil Uzi Vert – New Patek Lyrics
New Patek Lyrics by Lil Uzi Vert.
[Intro] Hmm New Patek on my wrist, white diamonds them shits hit pink Ight I’m ready
[Hook/Chorus] New Patek on my wrist “gang” White diamonds them shits hit pink “gang, gang” Got cold, had to go get a mink “gang” New finger ring sit like a sink “gang, gang” You a bad bitch, then we can link “what?” Hit the shower, you might stink “gang, gang” Bitches bad, yeah,…
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aqlyrics-blog · 7 years
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Water Leak
New Post has been published on http://aqlyrics.com/lyrics/philthy-rich-water-leak/
Water Leak
–Hook : Offset– Bust down, all gold Philipe Bentley with the red double seats yeah Stars in the ceiling go to sleep Bricks on the water got them wrapped in the reef I don’t wanna talk I let the money do a speech Yeah, the diamonds cost a lot but get the FN for free A potato with the Draco, shootin’ out the backseat Drippin’ everywhere my diamonds got a water leak
–Verse 1: Lil Uzi Vert– That bitch looks at my chain, she said ‘boy, that shit so rocky’ Aye, boy I know ’bout you Your new bitch my whole option, yea Got my shooters with me, only got one hoe ’round me I don’t even trust that bitch that’s why I got my pole ’round me Might jump in some racks, I don’t jump in no J’s, aye Your bitch she all in my face, aye My brother be servin’ them J’s, damn My shooters aim at your face, damn Boy you ain’t scraping up plate, aye Boy you ain’t movin’ a base, aye Tell me I love Dorothy Tell me I love Dorothy
[Hook : Offset] Bust down, all gold Philipe Bentley with the red double seats yeah Stars in the ceiling go to sleep Bricks on the water got them wrapped in the reef I don’t wanna talk I let the money do a speech Yeah, the diamonds cost a lot but get the FN for free A potato with the Draco, shootin’ out the backseat Drippin’ everywhere my diamonds got a water leak
–Verse 2: Philthy Rich– Diamonds on me drippin’ water wet They baller blockin’, referee need to call a tech I need a diamond tester cause he need his diamonds checked The labels talkin’ ’bout they got a million dollar check The last time I checked a couple million on my neck So, tell ’em call back I can’t sign for nothing less The first nigga you seen with the rose gold Patek Pourin’ up the lean glass bottle with a TEC Free JW, yeah shut out to the Jets Pull up in the Wraith, I used to pull up in the Lex’ Flexin’ with my new bitch, she stuntin’ on my ex Stones lookin’ cuban but need a diamond test Broke nigga, let’s sleep Yeah, I think you need some rest I’m sippin’ Actavis, that nigga sippin’ Qualitest I keep a chopper me, rest in peace to that nigga Dex No, you was not my homie you a pussy like the rest It’s Philthy nigga
–Hook : Offset– Bust down, all gold Philipe Bentley with the red double seats yeah Stars in the ceiling go to sleep Bricks on the water got them wrapped in the reef I don’t wanna talk I let the money do a speech Yeah, the diamonds cost a lot but get the FN for free A potato with the Draco, shootin’ out the backseat Drippin’ everywhere my diamonds got a water leak
–Verse 3: Sauce Walka– 300 thousand on jewelry, boy this not new to me Cause I look foolery I been the king of ballin’ in the coolery [?] quarter million way before I was 23 Niggas rappin’ ’bout life like a eulogy It ain’t my faulty these niggas ain’t blewed as me All this flavor I’m drippin’ influencin’ Bitches pay the [?], now I’m the smoothie king I’m the lord of the South like they movie Ring I’m the lord of these hoes just like Jesus is I make bitches want chocolate like [?] did Diamonds is so [?], I can’t see where my piece is I own so many houses, just might lease a crib I might throw some diamonds on my baby bill Or a pacifier, I’m the sauce messiah Nigga tell you different he a fucking liar
–Hook : Offset– Bust down, all gold Philipe Bentley with the red double seats yeah Stars in the ceiling go to sleep Bricks on the water got them wrapped in the reef I don’t wanna talk I let the money do a speech Yeah, the diamonds cost a lot but get the FN for free A potato with the Draco, shootin’ out the backseat Drippin’ everywhere my diamonds got a water leak
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