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Genius Tokens Cryptotoken A.I. Processing

Genius Tokens Cryptotoken A.I. Processing

More than a CryptoToken. Genius tokens are at the heart of a unique blockchain and software system.

https://www.gnus.ai/ #Genius #GNUS #Geniusventures #ICO #cryptotoken

Introduction:

Every day, more advanced technologies emerge across the business landscape. They bring innovation and disruption that continue to drive growth. Over the past few years, cloud service providers have helped businesses transform their extensive processes. Cloud solutions are a powerful industry that is rapidly maturing and becoming mainstream. But over time technology advances and developers need better tools and methods to handle the additional processing required for high volume data processing, which has increased the need for advanced computing and performance. Although cloud computing resources can support global applications, the centralized architecture introduces scalability problems.

Distributed computing solves the problem of scalability by spreading the demand for compute processes across multiple high-powered machines. To solve this problem, Genius Ventures is here.

How to Take Part in the $80 Billion AI/ML Industry Using Crypto | Machine Learning and Blockchain.

https://youtu.be/2cBU1mM0DWk

What is Genius Ventures?

The Genius Ventures system infrastructure serves as a distributed multi-purpose service with a cryptographic payment system that allocates computing resources and integrates them into real-world projects.

Genius Ventures utilizing unused cycles of Compute Devices on computers, mobile devices, and IoT devices, the system processes Artificial Intelligence and Machine Learning data on an end-user device. The end-user is then paid in Genius Crytpotokens that can be reused for In-App purchases or converted back to other currencies. In addition, the entire system easily integrates into Computer and mobile games and applications.

Aim of Genius Ventures

Genius Ventures seeks to implement a scalable, high-performance, secure, and a manageable infrastructure side chain that promotes a new form of distributed management, which includes key leaders in computing, large data, and cloud industries.

Genius Ventures aims at providing a system and method for distributed general-purpose computing with a crypto token payment system. This payment system integrates a slow blockchain crypto token with a fast DAG-based crypto token. This technology is based on smart contracts “Genius Tokens” from Ethereum and allows the creation of a virtual cloud infrastructure that provides high-performance computing services on demand.

Genius Tokens Blockchain

Utilizing unused cycles of Compute Devices on computers, mobile devices, and IoT devices, the system processes Artificial Intelligence and Machine Learning data on an end-user device. The end-user is then paid in Genius Crytpotokens that can be reused for In-App purchases or converted back to other currencies. In addition, the entire system easily integrates into Computer and mobile games and applications.

01 TRANSACTION

Customers request processing of data for Artificial Intelligence or Machine Learning and pay into an account that converts the currency into Genius Tokens. The transaction happens via a distributed web interface and payment / cryptocurrency conversion system. The customer then uploads or references data to be processed.

02 DATA TRANSFER

The data to be processed is uploaded to a encrypted area in a distributed file systems. As part of the transaction, the costs of storage are charged against the deposit. If the customer has storage for their own data, the system then references this data through secure SSL transactions with the individual customers own SSL public key

03 A.I.PROCESSING

Using a distributed networking system, similar to what peer-to-peer games use, the transaction is communicated to participants that have games and or apps installed that can process the A.I. Data. The workload is divided and distributed to indivdual nodes for processing either in a standalone app or while running a game.

04 VALIDATE AND ADD

After processing ,all nodes report back results to a fast blockchain that aggregates the results data and verifies that nodes aren’t cheating the system. The data is verified with a parity verification node and encryption verification. The data is then stored in the distributed files system or returned to the customers data storage area.

05 COMPLETE

After the data has been validated, a transaction complete is sent to the main blockchain. The blockchain moves the payment in Genius tokens out of escrow ready to be distributed to the individual nodes that processed the data

06 PAYMENTS

Once the process is complete the blockchain contract then distributes 70% of the Genius tokens to all the individual nodes wallets. The publisher of the app or game will then receive 20% with Genius Ventures receiving 10% The users can convert the tokens to regular currencies or use for in-app purchases.

FEATURES

The Genius Ventures system is truly cross-platform and can be integrated into most devices.

Works everywhere:

Code and SDK works on all devices, including Windows, OSX, iOS, Android, Linux, Windows Mobile, XBOX, Playstation, Nintendo, and IoT Devices

Customizable

A.I. or Machine learning algorithms can be selected by the customer through a customer portal and data can be uploaded or on customers secure servers

Fast

The hybrid Cryptotoken system uses a fast internal Directed Acyclic Graph (DAG) based blockchain that executes transactions in microseconds.

Always available

Stand-alone applications, embedded systems, or games with the SDK integrated can run the processing.

Organic

Growth is organic in two ways

1, User Acquisition costs are almost zero

2, Users get paid to process data, enticing them to use your game or app more.

Mobile-first

Development of the SDK is targeted for Mobile devices first and uses the compute devices on any system.

GNUS TOKENS

Token Sale & Values

Genius (GNUS) system is a hybrid token system with the GNUS token being released on the Ethereum network and the internal fast SGNUS token using a proprietary internal blockchain for fast processing

Start: July 15, 2021 (12:00AM PST)

Number of tokens for sale: 29,252,000 (59%)

First 12,500 ETH: Receives 1000 GNUS Tokens per ETH

2nd 12,500 ETH: Receives 800 GNUS Tokens per ETH

3rd 12,500 ETH: Receives 640 GNUS Tokens per ETH

4th 12,500 ETH: Receives 512 GNUS Tokens per ETH

Token Allocation

Funds Allocation

ROADMAP

The official Genius Ventures site features a roadmap with everything the team did so far with the platform.

It started with game development back in 2018, when the idea about this project was born. More than two years later, in October 2020, the team began developing a fast blockchain solution. In 2021, the team concludes working on a slow blockchain solution and connecting it to Ethereum’s dapps.

All in all, the stage is set for this ambitious project to take off, and the ongoing ICO is just one of the many planned stages for the future. If all goes well, Genius Ventures might become the next big thing in the AI and blockchain spheres, as it features some world-changing ideas, especially for gamers worldwide, who would get an opportunity to earn tokens doing what they love.

Genius Mobile App

Once you’ve entered our ecosystem, you can manage everything. Anyone with a smartphone. Computer, IoT devices, and an internet connection can participate in the global system.

Out Genius Wallet acts not only as an ERC20 Wallet, but it also acts as an independent DAPP built right in. This allows you to participate in the AI/ML global Processing and collect fees.

See your earnings in the App

Charts showing GPU Processing power

Transfer GNUS <-> SGNUS directly

Transfer GNUS tokens to another wallet

No more expensive fees

The Leadership Team

The ICO Crypto Team combines a passion for esports, industry expertise & a proven record in finance, development, marketing & licensing.

Kenneth Hurley: CEO

Brent Arias: CTO

Denis Trofimov: Director of Software Development

For more information please follow the link below:

Website: https://www.gnus.ai/

Whitepaper: https://www.gnus.ai/wp-content/uploads/2021/08/Genius-Tokens-Whitepaper-1.0_Final.pdf

Telegram: https://t.me/geniustokenschat

Twitter: https://twitter.com/VenturesGenius

Facebook: https://www.facebook.com/geniusventures.io/

Linkedin: https://www.linkedin.com/company/geniusventuresio

Author:

Bitcointalk Username: Manuel Akanji

Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=2954998

ETH Address: 0x176a48a2Eb8FF8dfa46e58741E4A7b642C90F512

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7 Topmost Reasons Why You Need An Effective And Integrated Digital Marketing Strategy In 2022

Digital marketing is more critical today than ever. Without much uncertainty and pressure take genuine steps towards creating and improving your marketing strategy today to accelerate your results in the upcoming year with the best digital marketing company in Gurgaon. There is no dilemma in assuming that people aren’t really informed of the advantages and results of using digital marketing strategies. Even if people know and understand its significance, they don't have an integrated plan to support digital transformation and company growth and engage their audiences effectively online.

Not to exaggerate, but if your business doesn't have a strategic marketing plan you will suffer from several problems that we will be covering in this article and you will definitely regret not impacting digital marketing.

Let’s discuss “What is digital marketing?”

Digital marketing, in most uncomplicated terms, refers to 'Achieving marketing objectives through applying digital technologies and media. Premium digital marketing firms and their expert team in Delhi are known to deliver proficient skills and expertise to provide an absolutely seamless digital marketing strategy for any business. A thoroughly structured omnichannel digital marketing strategy will combine technology and media across various marketing activities, establishing not according to the type of technology, but according to the campaign objective.

There are various digital technologies and media options for marketing campaigns today, some of which include:

Company websites

Mobile apps

Social media company pages

Search Engines

Advertising

Email and automation

Digital Partnerships with other digital companies

However, to be truly successful, digital techniques must be integrated with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.

So, if you don't yet have a strategy, or maybe you want to review which business issues are important to include within a strategic review, we've set out the 10 most common problems that in our experience arise if you don't have a strategy.

1. The marketing patterns become directionless

We studied that companies without a digital strategy or a poor marketing strategy don't have a clear imperative goal for what they want to achieve through digital channels to gain new customers or build deeper relationships with existing ones. And we believe that if you don’t have goals with SMART digital objectives, there are 89% of chances of not being able to evaluate the analytics properly. Our digital marketing team can assist you with that.

2.  You won't know your online spectators or market share

Consumer demand for online assistance may be undervalued if you haven't researched this. Perhaps, more importantly, you won't recognise your online marketplace. The dynamics will be different from traditional ways with different types of client profile and behaviour, competitors, suggestions, and options for marketing communications.

We've got marketing devices to confirm your analysis and outline with our expert marketing strategies and market research. All of our marketing strategies, assets and our marketing coach will support you and your team to build a winning marketing approach to reach, convert and retain more customers and accelerate your ROI from digital marketing. Sounds good? Take your next steps to a winning strategy by getting started today with us at Avenir Digital Strategy.

3. Your brand and competitors will gain market share

If you're not applying sufficient sources to your digital assets, or you're using an already established approach with no clearly defined or researched strategies, then your competitors will definitely do better by learning from your blunders. The high-tech support of our tech team, creative support of our design team and content assistance of our profound writers will help you in taking your business from zero to hero.

4. You won't establish a compelling online value declaration

Having prominent value for your business is what makes your customers trust you more. A defined digital value proposition plan will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Not to mention, the comprehensively designed strategy for your brand and to your different target customer personas will also benefit from it. The best thing about digital marketing is that it is suitable for all kinds of industries and curated to attract B2B, B2C or D2C sales and lead effectively.

5. You won't be able to know your online consumers well enough

It's usually assumed that digital platforms are the most measurable mediums ever. But Google Analytics including similar assets will only tell you quantities of visits, not the actual sentiments and behaviors of visitors and what they think. As of today, 84.6% of market leaders believe that you need to use other forms of website user feedback tools to identify your weak points and then address them. The best digital marketing agency in Delhi can guide you for it.

6. Your brand and you, are not integrated

Your digital marketing needs to be absolutely integrated and augmented following other ways of marketing and advertising your brand and its platforms. The profound digital marketing company helps you in analysing the market, researching the industry and integrating the entire marketing strategies as per your requirements, needs and desires. The comprehensiveness of a digital marketing strategy is what makes it integrated and perfectly aligned to your platform desires.

However, we never claim that traditional ways are gone, they still need to be considered essential. Everyone agrees that digital media work best when integrated with conventional media and response gouges.

That's why we suggest acquiring an integrated digital marketing strategy, so your digital marketing works well for you! With your integrated plan on point, digital will become part of your marketing exercise and part of business as usual.

7. No focus laid upon the resources.

Inadequate resources will be applied to both preparation and performing e-marketing. There is likely to be a loss of particular and professional e-marketing skills which will make it tough to respond to aggressive threats completely.

With a smart digital marketing strategy, you are also expected to behave smartly, the insightful knowledge and access to the analytics of your brand are in your hands and you need to keep an eye on your benchmarks, milestones, leads, desires and goals. The effective edge over your performance and planning is what makes your digital strategy more fruitful. Need any professional help or guidance? Reach out to us today.

Formulating a brand that will lead that original wave of consumers straight to your website and transform them is the first goal of every business. The importance of Digital Marketing presents itself in the strength to do just that. Preferably wasting your precious time would be a bad deal rather, turn to professional assistance that the Avenir Digital Stories team offers.

Make the presence of your business known across the digital world with us.

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How To Grow Your Business With Digital Marketing

If you’re going to expand your business, you must grow. There’s no way you’re going to expand your business if you don’t commit to business growth. The basketball coach, Pat Riley, said, “You’re either getting better or you’re getting worse!” It’s either your business is growing or dying gradually. But the question is, how do you grow your business with digital marketing? By now, you might have heard about digital marketing and the need to use digital marketing to promote your business online. For many small business owners and managers, digital marketing means creating a Facebook Page and sharing posts about their product/services or creating a website to showcase what they offer! Well, if that is what you think, then there is more! Today, the pursuit of most business owners and managers is business growth. Every business is looking for ways to grow. They are looking for means to acquire new customers, increase their sales, serve customers well, reduce operational expenses, and make more profit. Dive Deeper: 5 Simple Principles to Build a Successful Business While growth is very important, if you don’t plan your growth, you might get into trouble growing your business. Unplanned business growth can lead to a series of business nightmares. Plan your growth to avoid being handicapped by the risks of business growth. You must remember two business growth risks: Growing too fast without the right systems in place, leading to an explosion. Growing in the wrong direction, leading to losing core business operations.  

Develop a Growth Plan: How to Grow Your Business With Digital Marketing In the quest for growth, many managers endanger their business by pursuing endless or fruitless opportunities that make them lose their unique competitive advantage and market share. They get into markets they have no expertise to manage and become bent on selling products they have no expertise to deliver. Before you consider how to grow your business with digital marketing, you must: Analyze your business. Determine your growth path. Develop a growth plan. Analyze your Business How do you analyze your business? Look at your financial statements. Look at your weekly, monthly, quarterly and annual financial statements. The financial statement is the overall report of how well your business is doing. If you’re in a business where you don’t keep accurate professional records of your business operations, it will be difficult to analyze your business systematically.

Analyze Your Business Operations & Departments It all starts from the top—your gross sales revenue. Without the top line, there will be no bottom line. Without sales, there will be no profit. But, if you have enough sales and your cost of sales and operating expenses are very high, you will only have a little net profit. Notwithstanding, analyzing business growth always starts from the top—your total sales revenue per day, week, month, quarter, and year! Dive Deeper: The 3 Financial Problems that Kill Small Businesses How much does your business make per month? How much did you project to make? What is the difference between the actual gross sales and the projected gross sales? What is causing the difference? What is making you unable to achieve the sales targets you set for your business? That’s where marketing and customer service come. Marketing attracts new customers while customer service retains the new customers. Together, marketing and customer service with support from sales activities help to bridge the gap and achieve your revenue goals and targets. Determine Your Growth Path Ideally, there are three ways to grow your business. To avoid falling prey to growth pitfalls, you must understand these growth paths and then determine which one will work best for your business. And then the next step will involve developing a growth plan based on what you have chosen.

Determine Your Growth Path: How to Grow Business With Digital Marketing Here are the three business growth path: Market Direction: Here, you already have your products and services. You’re not looking to create, develop or manufacture another product. Your challenge is how to reach more customers, attract new customers and sell to more customers. Market Oriented Growth You have current customers, and they are happy about your products/services. The next step to growing your business is to look for new/related customers. The more new customers you get and keep, the more your business grows. As this happens, your business expands linearly. Remember that the focus of the marketing direction is to find more customers and keep them! Business Growth Case Scenario One Currently, we are not looking at creating new products/service for our business. We have done that over the years of being in business. The only work we do now is to refine and fine-tune our delivery process so we can provide faster and better service to our customers. The current growth focus is to generate more leads, prospects and customers. The goal is to use digital marketing to find more customers. We implement tactical plans to reach more customers in other African markets apart from Ghana. We are trying to reach small-to-medium-sized businesses in Nigeria, South Africa, Kenya and Malawi who are looking for digital marketing services to grow their business.  Our growth plan is market-oriented, not product-oriented. But wait a minute and look at how a product-oriented business growth works. Product/Service Direction: Here, you already have existing customers. They like your products and services. But you notice that many of them ask for a related product or service. They are looking for related or complementing services to help them achieve their goals.

Product Oriented Growth Business Growth Case Scenario Two For instance, when we started offering social media marketing services to local small businesses, they began to request Facebook Advertising and Local SEO Services. This forced us to invest in R& D and develop Web Design and Local SEO Services to meet the needs of current and future currents. Since then, we have generated a huge amount of revenue from our web design and local SEO services. At another time, we were offering graphic design services for social media and branding. Then, customers began asking for short videos to promote their business. That is a related product, causing us to think further and create new digital marketing packages for small businesses to serve the needs of the existing or current customers. Visit Our Store & Try Our Result-Driven Digital Marketing Packages. Instead of letting our customers get those services from another digital agency, we have increased and boost revenue by offering all those services to them. Combining Product/Market Direction: In this case, you are looking at finding new markets while creating new products. You create a new product for a new market—this is one of the riskiest growth paths your business can take if not plan well.

Product/Market Oriented Growth Business Growth Case Scenario Three In 2018, our digital marketing company was doing well. We had enough clients and were generating a decent amount of money. Then, suddenly, I informed the team about an idea of creating a magazine based on digital technology for the small-to-medium-sized businesses in our community. We spent a lot of money to design and produce the magazine. After production, we could not hit enough magazine subscription sales to keep afloat. And, there was pressure from existing customers and business. I was under intense pressure: look for investors or close the magazine for the main time? I chose the last option, and the magazine was closed down. We lost a lot of money which we could have saved and invested to grow the business further. But it is part of the learning process of building a company.  Dive Deeper: Top 10 Causes of Business Failures in Africa Why did we fail? We failed because we were trying to reach a new market with a new product without proper homework. We wanted to reach the local business market with a new product. We didn’t do our homework very well. The exciting thing was that our existing customers bought the magazine and advertising spaces and helped us generate sales. It was the new market penetration that we failed at! What is the lesson here: It is always risky trying to reach a new market with a new product without proper homework. That doesn’t mean that it can’t be successful. It means that it is high-risk and to be successful, you better do your homework. If you fail to do your homework while trying to reach a new market with a new product, you might fail and cause problems for your existing business operation. Thoughtful, careful and strategic planning should take place when you're trying to implement the third growth plan. Which type of growth path will best suit your business right now? Are you looking at finding new customers or creating new products to satisfy current or new customers you have seen in the market? Or, are you looking at implementing both growth plans for your business? Develop a Growth Plan Hope you understand the three ways to grow your business? If you understand, then the next step is to develop a growth focus plan for your business. How do you want to grow your business: markets, products or product/market direction? To limit the risks of business growth, choose one growth strategy and focus all your marketing and operational tactics on it. Chasing so many growth plans at the same time can cause problems and make you lose focus on your core business operation. Develop a Strategic Growth Plan for Your Business To be at the safer side, select only one growth path and focus your energies. Instead of diffusing your operational and marketing efforts in various directions, you want to focus. Why? Focus is power. Focus helps to get things right and achieve success. The more focus your growth strategy, the faster you will gather momentum to reach your goals. Well, so let’s assume that you're an existing business. You provide health care services or health products to local families in your community. You already have products and services that you are selling. You are not looking to create a new product. You are looking for new customers to buy from. How do you use digital marketing to achieve that growth plan? Two Types of Digital Marketing Strategies To reach more customers, get more leads and grow your business, there are two digital marketing strategies to consider: outbound marketing and inbound marketing. Each has its advantage and disadvantage. Look at the two strategies and then use them to achieve your growth plans.

Inbound & Outbound marketing Dive Deeper: Digital marketing-How Can I Promote My Business Digitally Outbound Marketing This is the “spray” method of digital marketing. Here, marketers create content (banner ad, flyer, video, blog pots, cold email etc) and then they spray it through various mediums across to the masses. You don’t care if people are interested in that message or not. All you do is to get your message across to the world.

Outbound Marketing Tactics This marketing bases its premises on the idea that the more people you get your message to, the more they will respond. But this is not always true! A report by Forbes revealed that an average consumer gets between 4,000 to 10,000 ad messages per day. That tells you how many businesses and organizations are competing for an average person’s attention. Therefore, outbound marketing generates less ROI these days. Inbound marketing tactics include: Blasting mass generic cold emails. Blasting mass of mass cold calling. Annoying push notification ads. Distribution of fliers and cards. Website intrusive banner ads. TV/radio/print advertising. On the flip side, a persistent inbound marketing approach will achieve some results. No matter what we say, companies will still do TV and radio ads. In his book, Marketing 101, Don Sexton argues that outbound marketing activities produce results: Build awareness of your brand. Convey knowledge of your products/services to potential customers.   Increases the likelihood of preference or liking for your products and services. Encourages the conviction of potential customers to purchase your products/services. Promotes your products and services to the masses. Inbound marketing While outbound marketing focuses on “pushing” “spraying” and “hammering” your message across multiple online and offline channels, inbound marketing focuses on “magnetizing” potential customers. It focuses on attracting potential customers by providing value through content. According to Brian Hilligan of HubSpot, inbound marketing tactics focus on “setting your website up like a ‘hub’ for your industry that attracts visitors naturally through search engines, blogging, and social media.” Instead of running around and chasing customers, you magnetize customers to you!

Inbound Marketing Methodology (Image: Smart Insights) You find out the problems, questions and concerns of your target customers about your industry. Then, you create great content to solve those problems for them, using keywords to optimize them so they can find the content through search engines. You also share the content to social media platforms where the target market can find them. Most people confuse blogging with inbound marketing! While blogging is an inbound marketing tactic, when you do it wrong, it will appear as an outbound marketing tactic. Your blog posts must focus on solving the problems of target customers. That means it starts with thorough research of what people are saying, asking and thinking about your niche. After you understand what people want, you create content to solve those problems. Inbound marketing is not blogging about what you think, want and feel. That is the reason Alina Petrov of Semrush said, “Creating content with no understanding of what works for your audience and your brand is a waste of time and resources.” Inbound marketing focuses on creating messages or materials that educates and informs people while achieving the marketing objectives of your organization. Outbound marketing doesn’t generate better results, because it relies on selfish premises. Instead of finding and satisfying the need of people through content, you interrupt them with an advertisement, as they do on TV stations. They interrupt the audience with adverts that do not even relate to what they are showing. It is no wonder 86% of people skip TV ads. The following are some incredible results of inbound marketing by Demandmetric: 70% of people prefer learning about a brand/company through educative content rather than advertising. Providing educative, relevant and high-quality content builds thought leadership and moves customers to buy with a high assurance of trust. For every penny you spend, inbound marketing generates three (3) times more leads than traditional or outbound marketing tactics. Content marketing produces three times the leads of a regular outbound advertising campaign. The cost per lead of inbound marketing is 62% lower than outbound marketing. Inbound digital marketing tactics generate all the results of outbound marketing and much more: Enables transactions. Manages transactions. Gathers market information. Know more about customers. Attracts your target customers. Get closer to target customers. Builds long-term client relationships. Builds a stellar brand for companies. It stabilizes and increases brand loyalty. Educates, informs and enlightens customers. Builds thought leadership and make you an expert. Helps to generate, nurture and close leads into sales. Leveraging Inbound Digital Marketing Tactics to Grow Business To grow your business with digital marketing, you need to understand the sales funnel. This is because inbound marketing takes patience and being gentle to convert leads instead of the aggressive outbound marketing campaigns through sending of mass messages. The sales funnel is a three-step process: Lead Generation  This is where you gather leads. A lead is any person or business that gets interested in your content or offer to the stage where he/she leaves their contact details behind. Besides, they also permit you to send further marketing messages and materials. You must constantly grow your lead database.   The entire focus of lead generating is to grab a potential customer's email, phone number and name. To achieve this goal, you must provide them with something valuable that they can’t resist. To get what you are offering, they will provide their contact details. What you are also offering to get people to give you their contact is your lead magnet.

Inbound Lead Generation: How to Grow Business with Digital Marketing You can use SEO, content marketing, social media, paid-per-click (PPC) ads, classified ads, solo email ads (aka. buying email lists), and forum marketing tactics to drive traffic to your lead market. The more traffic you drive to the lead magnet, the more leads you capture. You just have to ensure you stay within the inbound marketing environment. Do the best possible to generate brand awareness, engagement and leads for your business. So, how do you generate leads? Offer a free trial of your products/services. Offer a free sample/package of your products/services. Offer a free consultation/expert advice to target customers. Offer a free webinar/email course to educate potential customers. Offer a free downloadable book, audio, PDF, guide or white paper. Offer a free resource centre on your website/blog for target customers. Lead Nurturing It takes time for a lead to become a client/customer. That requires lead nurturing. You need to educate, inform and probe the lead to the level where they are ready to buy. When they first get interested, they aren’t ready to buy, but you have to nurture them to the stage where they are ready to buy. Dive Deeper: How to Use Digital Tools to Make More Sales Once you grab the contact details, the next step is lead nurturing. According to recent reports, a whopping 96% of website visitors are not ready to buy. That does not mean that they will not buy. It means that they aren’t ready to buy at the time of vising your site. They might probably by the product/service in three months.

Lead Nurturing What if we use lead generation tactics to grab their contact details? Then we nurture them until THEY ARE READY TO BUY? That means we can increase the number of website visitors that buy from us. So, after lead generation, you move to the next step of lead nurturing. You can do this in three ways: 1. Create an Email List: Using marketing automation, you can send further educational, relevant and engaging content to your lead database through email. They are several email marketing tools and software out there that you can use. 2. Create WhatsApp Broadcast List: This will surprise you, but the open rate for WhatsApp message is higher than email. If your target customers do not use email often, your email nurturing marketing campaign is not going to work. That means using WhatsApp Broadcast. Be respectful and don’t spam people with your WhatsApp content and promos. 3. Creating an SMS List: The open rate for SMS far surpasses WhatsApp Broadcast. Use SMS Automation software to execute your lead nurturing campaign. You need to follow the rules of spam prevention when you use SMS to reach out to your lead. Send educative tips, quotes, and hacks and then promote something related. Lead Conversion This is where you convert your “nurture lead” into paying customers. It is where a lead converts into sales. It is where you make money from people who were first got interested in your product or service. It can take from a single day to a year for this conversion process to complete. It all depends on where the target customer is along the buyer journey!

Inbound Lead Conversion Lead conversion is where sales start. Your lead is ready to buy at this stage. The desire is present and the financial resources are available to take action. The product/service you sell will determine how your lead conversion process works. Most B2B marketers have to meet the potential customer in person, via the website, messenger or through the phone before they can close the sale. Whichever method, just make sure you close the sale and get the order. Develop the best conversion optimization system that can help with your business. The following are some ways to convert your leads faster: 1. Email Newsletters: You can also send emails to close the deal. Every Wednesday or Friday, many businesses use discount offers via email newsletters to get their leads to take action. They use discount offers to get their lead network to take action and make the purchase. 2. Use Online Chat: If you have an ecommerce website or an online store, using an online chat on the website can help you address the objections of prospects when they are ready to make a purchase. Through interactions with the prospect, you learn more and help him/her make the order. 3. Use Facebook/WhatsApp/LinkedIn Messenger: Every year, businesses across use Facebook Ads to run ads. Guess where they close the deal before the potential customer closes the order? Facebook and WhatsApp Messenger. You can also use LinkedIn Message to chat with B2B prospects and close the deal. 4. Use the phone: Get human and let people hear your voice. It will surprise you that the sale will go through faster when you people hear your voice and trust that your business is the best option to help satisfy their needs. 5. Go to Meeting: When you are selling very expensive products, you cannot easily close the deal on the phone. You need to meet, discuss the deals and run through it before the deal goes through. Most construction companies use meetings to close deals before their clients make funds available for the project. The problem with meetings is that they can time consuming and labour-intensive. Conclusion Every stage of the sales funnel must have a unique inbound marketing tactic to help take the potential customers through to where they make the sale. If your inbound marketing has a missing link, you are not going to get the maximum result you want. To grow your business through digital marketing, use the inbound marketing approach to find new customers. Then engage them with more content to build a long-term relationship and convert them into loyal customers.   Visit Our Store & Try Our Result-Driven Digital Marketing Packages. Read the full article

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Cost To Develop An E-Commerce App Like Flipkart

Flipkart is one of the leading E-commerce App markets in India. The company was founded in October 2007 and it's head office is in Bangalore. The company was founded by Sachin Bansal and Binny Bansal. This online business initially began as an online bookstore and as the company grew in popularity, it expanded and diversified its operations as An E-Commerce business Application like Flipkart

The main purpose of this blog post is to explain the E-commerce mobile app development like Flipkart, what stages will involve, what features will be added, and what critical factors you should consider if you are worried about How Much Does it Cost to Develop App Like Flipkart.

Now Flipkart company offers 80 million+ products spread across more than 80 categories such as mobile phones & accessories, computers and accessories, laptops, books and e-books, home appliances, electronic goods, and the list goes on.

Flipkart has 100 million registered users and more than a million sellers on its electronic commerce platform. To ensure prompt delivery to its customers, the company has invested in setting up warehouses in 21 states.

Flipkart's Big Billion Day sales were a big change that pushed them into the big league because they edged up past Amazon's market share. Big Billion Day began in 2015, in three days of sales, they sold products worth $ 200 million. Next year, in 2016, Big Billion Day is even bigger, because they managed to sell products worth $ 225 million in three days. During this sales day period, Flipkart sells more shoes and TV online than the combined sales of all retailers in India!

Creating E-commerce online app development cost like Flipkart

In recent years, Flipkart has been constantly focusing on Mobile phones. In 2016, they decided to completely stop their website, and only sell through their mobile application. After the dissatisfaction and commotion from their loyal users, they decided to bring back their mobile site. Their focus on mobile is evident from the fact that the Flipkart mobile app is the first Indian to pass 50 million downloads.

Features to Build an E-commerce App like Flipkart

1. Customer Login: - The E-commerce login feature allows site visitors to create an account and sign in. This is one of the important features for Flipkart clone websites or other e-commerce websites. This will help you monitor customer activity and help reward frequent buyers.

2. Easy Product Navigation: - It helps users to get needed products quickly. This helps businesses to produce results from products that you do not have. Apps like Flipkart, Amazon that they sort and make the product easy to find and display product categories on the navigation menu.

3. Real-time Order Tracking options: - Real-time visibility allows customers to experience order and purchase flows through fulfillment.

4. Integration of Payment Gateways: - Payment gateways are very important in E-commerce application Development service providers. This authorizes the processing of debit/credit card payments for e-commerce businesses and online retailers. With, Flipkart clone scripts you get a secure payment gateway that helps in exchanging information between payment portals and banks. This helps in secure payments from buyers to sellers.

5. Direct Chat Support: - Live Chat Features help e-commerce platforms to convert potential customers to real customers. It offers advice to help customers make purchases and increase conversion rates. This helps in increasing sales opportunities and serving customers with greater experience.

6. Augmented Reality View: - Display augmented reality helps customers visualize online products using their smartphone camera. It provides an interactive experience in the real world and helps customers to imagine products in their rooms. This is a perfect blend of reality and virtual reality. This is used in saving costs and reducing risk. The companies giving Online app development cost like Flipkart is at reasonable.

7. Wish List & One-Click to Add to Basket: - Adding to a basket is one of the most decisive features of an e-commerce site. This helps businesses to grow and gives customers the opportunity to buy products in one click. This revolutionary innovation helps e-commerce sites generate revenue. This clearly shows the most sought-after products.

8. Push Notification: - Make your product reach an audience anywhere and anytime. This is a rapidly developing technology that helps increase customer involvement. This helps in launching campaigns that help organizations connect better with others. For more specific experiences, hire an application developer, who can help you get the desired results. With the push notification guide, you can generate revenue and increase sales.

9. Security: - Security is an important part of any business. This is the main concern of every customer. All transactions using the internet cannot be compromised. Ensuring financial security helps customers to have trust in e-commerce sites. It builds trust in using the site again and again. A safe transition allows the purchase and sale of goods and services easily and safely.

10. Promotion Tools and Discount Codes: - Promotional and discount codes can help you improve sales and support customers to buy more. In all marketing channels, you can promote your brand and share promo codes to allow users to get discounts and use your site. This easily accessible promo deal or discount code gives users the benefit of saving money and helping to buy the desired product at a reasonable price. This reduces overall shopping costs and makes the customer experience commendable.

11. Ratings and Reviews: - Rating and Review Options empower customers to share their expertise and motivate e-commerce sites to do better. It promotes high levels of transparency and builds customer trust in your brand. Positive reviews can be used for positive promotions. And, negative reviews will motivate you to do better and improve your service. The E-commerce app Development cost like Flipkart is also depended upon the features of the application.

Online E-Commerce app like Flipkart Order Fulfillment Process

Everything that the company does is after the order is placed online and sent to the customer, which is called fulfillment. Fulfillment means from product Enquiry to product delivery is the customer's hand at the right time.

Order fulfillment steps -

Orders placed by customers

Download order in OMS

Inventory allocation

Order Picking

Order packaging and labeling

Shipping Orders

Goods have been delivered

How much does An E-commerce app Development cost like Flipkart?

The cost of building an E-Commerce application like Flipkart will depend on technology requirements and are based on different platforms; The Flipkart mobile application development cost of Android is relatively higher than the iOS platform because most have more devices to test. This application is designed in such a way that it attracts and retains its customers while being user-friendly. Finally, good and experienced developers are very important because their location and expertise also affect features and cost of app development like Flipkart. Including the mobile wallet feature is subject to additional fees but, definitely equipped with its advantages. Advanced technology and resources are needed, which usually come at a higher price.

Key Features of E-commerce an App like Flipkart for Users

Register/login easily, add items to a wish list, help center, etc.

This application is available for three platforms: Android, iOS and Windows Phone

Easy search options and, all in a simple interface

Easy distribution of categories and subcategories

The notification section provides the latest offers, arrivals, order status, and more

My Basket allows customers to see all products added and then pay for them

There is an image search option to facilitate purchases

Secure payment, trouble-free order tracking

Ping, and Invite and Get options that offer coupons for customers

Applications are designed with platform-specific standards that are constantly updated by OS providers from time to time.

Key Features of E-commerce App like Flipkart for Admin

User management

Admin User Management

Seller Management

Product Management

Logistics Management

Banner Management

Category management

Report & Analysis

Feedback & Support

Discount Deals & Management

Payment & Refund Management

Key Features of E-commerce App like Flipkart for Sellers

Social Login

Sign in

Product Management

Inventory management

Offers & Discounts

Completion Module

Payment

Return Management

Notification

Order management

Ratings & Reviews

Report & Analysis

Seller Feedback & Support

Do you have ideas to Create E-Commerce App like Flipkart? Or are looking for Flipkart mobile application development cost, Contact us for Cost of app like Flipkart. Our executives work day and night to provide our clients with the best consultations, estimated costs, and services.

Hire an E-commerce app like Flipkart/Amazon App development companies in Muscat, India, Bangalore, Ahmedabad, Mumbai, California, Dubai and Africa if you want to build your own E-commerce app like Flipkart/Amazon, more than that creates additional features that make your application unique because building clone e-commerce is not a good idea. Estimating our total costs takes an hourly rate of $10 to $15 but this price depends on the developer’s skills and can change because the estimated costs very generalized. Contact the Fusion Informatics team at sales@fusioninformatics.ae if you want to know Amazon/Flipkart like Apps development cost accurately.

We work for small, medium and large enterprises; we always look to update ourselves to invest our skills in our client’s projects, to sustain strongly in the competition. Also, Fusion Informatics is providing Artificial Intelligence development Services in Qatar, provides Data Science, Machine Learning, Internet of Things, Blockchain, Cloud, Enterprise Mobility, & Business Process Automation solutions & services.

To Know More:-

AIRBNB App Development Company

Online Food Ordering Website

Cost of mobile application like byju's 

Mobile app development cost like Oyo 

Paytm App Development Cost 

Cost To Develop Ecommerce Mobile App 

Cryptocurrency Development Companies 

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Healthcare Mobile App Development: Types, Trends, & Features

Are you interested in developing an application for healthcare or clinic? Or, if you want to solve some of the problems in the industry through innovation? Your intentions are true and this is definitely the right time to the development of healthcare mobile app.

The size of the digital health market reached $ 86.4 billion in 2018. Just imagine – this number is expected to grow annually at 29.6% CAGR, as stated by Global Market Insights research.

The need for healthcare automation and digitization is a fact of life. The COVID 19 outbreaks have shown us all that the global health system needs to make serious adjustments to adapt to new realities.

This article is a subtle guide on healthcare application development and lists information to help you make the right decisions, namely:

Technologies and features needed to build a healthcare app

important notes for healthcare app design

security & safety regulations to follow

useful integrations and monetization tips

step-by-step process to start a digital healthcare service

explains all possible types of healthcare applications + relevant examples

tech trends within the healthcare mobile app industry (IoT, AI, Blockchain, etc.)

reveals the potential of the mHealth app market

Let’s get started! Once you’ve read this article, you’ll have a complete course of action to follow!

Digital Smiles Expertise in Healthcare Mobile App Development

Our team develops custom healthcare solutions to provide better services to patients, enhance medical processes, and help with creating an app for hospitals. On the Digital Smiles website, you can check out extra expertise and healthcare solutions provided by healthcare app developers.

Types of Healthcare Apps

In general, all healthcare apps can be divided into two categories – professional healthcare apps and healthcare apps for patients.

Doctor apps are used for medical instruction, access to healthcare records and diagnoses, prescriptions for medicine, and essentially all other internal matters.

The other category consists of apps used by patients in clinics and personal healthcare apps.

Professional Healthcare Apps

Here, we describe the ideas for healthcare mobile app development in terms of professional solutions for doctors.

Healthcare reference & database apps

Professional networking apps

Patient health tracking apps

Doctor appointment & clinical assistance apps

Telehealth mobile apps (doctor-on-demand apps)

Mobile Health Apps for Patients

Below is a list of the most common apps used by patients and individual consumers:

Patient healthcare education apps (patient portals) – to monitor useful information

Reminder apps – includes tracking apps, or some healthy habit reminders (e.g. water consumption)

Diagnosis apps – for preventive purposes

Healthy lifestyle apps – health tests, fitness and wellness apps, cardio apps

Monitoring apps – for chronic condition management like diabetes, blood pressure, cancer, etc.

Mental health apps – stress relief apps, meditation apps, apps for good sleep

Dieting apps – trackers, exercise, weight loss apps

Women’s health apps – for pregnancy, feeding, or monthly calendar

Hopefully these lists gave you a clue of what variety of healthcare app development you may need.

Key Healthcare Mobile App Development Trends

Just imagine – the market for mobile health is only 10 years old. From the perspective of the healthcare industry, this is the usual timeline for developing a new drug, while for a digital industry it can be compared to eternity. The main challenge is to effectively combine these two environments of slow-paced healthcare and digital speed. As well, complex healthcare industry regulations have a great influence on healthcare mobile app development.

Benefits of Healthcare App Development

At last, here is a long list of benefits that healthcare mobile app development may provide:

Electronic access to medical records, lab results, scans

Monitor patient information

Remote monitoring & data collection

Manage schedules with various healthcare professionals

Evaluate different doctors based on reviews, photos, records, etc.

Get notifications about scheduled appointments

Possibility to book, reschedule, cancel a doctor appointment easily

Receive reminders for medicine & drug prescriptions

Keep in touch with your doctor and clinic personnel

Easier communication for doctors and patients

Get access to a specific, thematic health community

Stay up-to-date with hospital events

Get information about the hospitals, directions, and departments

Possibility to get prompt medical aid via emergency calls

Stay updated as to physical state and health vitals

Used for better time management for both doctors & patients

Receive useful news and information about the healthcare industry

Get medical knowledge and better education

Management of chronic diseases

To know more about Our Services Contact us or Get in Touch With Us:- info@digitalsmiles.com.au

[weightlossfitnesssinfo]

Precision Nutrition’s ProfessionalCoach. Where professional teaching, world-class curriculum, and revolutionary software program meet.

ProfessionalCoach is world-class software program that helps you coach extra folks, in much less time, with higher outcomes. In one easy, easy-to-use platform, you get the business’s main vitamin and way of life teaching curriculum—full with day by day classes, habits, progress updates, and extra—able to be delivered to your purchasers, with you showcased because the coach. 

Developed over 15 years and confirmed with over 100,000 purchasers, ProfessionalCoach is constructed on Precision Nutrition’s frequently evolving curriculum—which relies on the most recent scientific analysis, practice-based change methods, our personal purchasers’ transformative outcomes, and suggestions from over 12,000 ProfessionalCoaches to this point. 

ProfessionalCoach offers you the whole lot it's worthwhile to roll out best-in-class vitamin teaching, effortlessly. Allowing you to show what you realized within the Precision Nutrition Certification right into a thriving teaching apply, get higher outcomes with each single consumer you're employed with, and add a extremely worthwhile, scalable earnings stream to your corporation instantly. 

For extra, take a look at this quick video; it offers an summary of precisely how the ProfessionalCoach software program works:

See how different well being and health professionals are utilizing ProfessionalCoach with their purchasers.

Want to study much more? Join the Presale List Today

On Wednesday, December 4th, 2019, ProfessionalCoach turns into accessible to all Precision Nutrition Certification college students and graduates. 

ProfessionalCoach is software program that gives well being and health professionals all of the instruments they should begin teaching vitamin with confidence—serving to purchasers obtain higher, longer-lasting outcomes.

Plus, you possibly can lock in a one-time particular low cost—and save 30%! (More particulars under.)

The most dependable and efficient system for teaching vitamin.

When your job is to assist folks get in higher form, specializing in vitamin is an important and efficient step. But there’s an enormous downside: Piecing collectively all the small print and getting the suitable methods in place to roll out a fully-functioning vitamin teaching service may be overwhelming.

As considered one of our ProfessionalCoaches put it: “Nutrition coaching felt SO complicated. When it came to offering it to my clients, I didn’t even know where to start.”

At finest, most coaches are working with a careless mixture of spreadsheets, Word docs, texting, e mail, and perhaps an inexpensive calorie-counting app. They can already inform that as quickly as they've greater than 5 or 10 purchasers, it’s going to be chaos.

Despite their finest intentions, these coaches battle to maintain their purchasers on monitor… which results in adverse emotions of self-doubt, stress, and frustration.

But it doesn’t need to be that manner. Adding vitamin teaching to your current providers doesn’t need to be so complicated, difficult, or troublesome.

With ProfessionalCoach, you possibly can seamlessly combine vitamin into your corporation—whereas specializing in what you take pleasure in and do finest: Coaching. Our software program will deal with all the small print, from day by day vitamin and way of life programming, to in-built accountability, progress monitoring, and extra.

Now, as a substitute of second-guessing your self, feeling not sure about whether or not “enough” to supply vitamin recommendation, or worrying about determining all the small print…

You can have whole confidence—feeling energized, optimistic, and excited to combine vitamin teaching into your corporation. Knowing you’ve bought the world’s best and dependable system backing you up.

This means higher outcomes for each single consumer you're employed with. A stronger enterprise for you. And the flexibility to assist extra folks. 

With ProfessionalCoach, it’s all attainable. 

Want to study much more? Join the Presale List Today

Grow your corporation and work much less.

Whether you wish to begin a brand new teaching enterprise, or add vitamin teaching to your current providers, ProfessionalCoach will provide help to:

Market and promote your providers to the individuals who want it.

Coach extra folks whereas delivering distinctive outcomes.

Connect extra deeply along with your purchasers.

Spend much less time on the admin issues that drive you loopy.

Spend extra time on the teaching stuff you take pleasure in.

Build a stronger enterprise.

A confirmed curriculum, created/organized for you.

ProfessionalCoach robotically delivers—to your purchasers, in your behalf—an internet vitamin teaching curriculum that helps them:

apply new consuming habits,

troubleshoot their greatest challenges,

keep constant, motivated, and accountable, and

radically enhance their vitamin, way of life, and well being.

With you as their coach—answering questions, providing encouragement, and monitoring progress by way of a particular dashboard—ProfessionalCoach helps you get extra folks to their objectives, reliably and successfully each time.

Develop your teaching experience.

ProfessionalCoach can even provide help to:

Assess purchasers shortly and effectively.

Deliver day by day habits, classes, assignments from our curriculum.

Review consumer consistency and behavior adherence at any time.

Track purchasers’ bodily, psychological, and conduct modifications each week.

Communicate clearly and expertly when purchasers are caught.

Attract new purchasers with images, knowledge, testimonials, and straight-up, irrefutable, hard-data proof of your success as a coach.

Want to study much more? Join the Presale List Today

ProfessionalCoach offers all of the instruments it's worthwhile to begin teaching vitamin—with confidence.

ProfessionalCoach is getting higher each single day.

Through our unique ProfessionalCoach Facebook group, and the common interviews and surveys we do with ProfessionalCoaches, we’re listening carefully, responding dynamically, and creating new options day by day.

As one ProfessionalCoach mentioned: “I’m amazed at how closely you’re listening to feedback and shaping ProCoach in response. You’re saving us time, helping make both our experience and our clients’ experiences better, and much more.”

Indeed, since we opened ProfessionalCoach in June of 2016 we’ve launched dozens of recent options, together with the next recreation changers.

Customized mini-site for each ProfessionalCoach

By answering a number of easy questions inside your ProfessionalCoach dashboard we’ll generate a personalized mini web site for your corporation, full with a customized internet tackle.

It’ll lay out your providers, together with the options, advantages, and hopeful future you’re promising.

Not solely will this “do the selling for you,” it’ll additionally place you because the expert, skilled, and educated coach that purchasers have to lastly attain their objectives.

ProfessionalCoach generates your personal customized gross sales web page and mini-site.

Done-For-You advertising

Attracting new purchasers is all the time a problem. That’s why, with the assistance of Pat Rigsby, we created a bunch of on-line and offline advertising campaigns for you.

We constructed these that can assist you save time and earn more money. They come full with design property, copy, and deployment directions.

Now you possibly can simply unfold the phrase about your corporation and appeal to the correct of purchasers while not having to be a advertising guru to do it.

Done-For-You Marketing is now constructed into ProfessionalCoach.

Quick-Start guides

Whenever onboarding new purchasers, it’s helpful to share one thing tangible. Both so that they really feel like they’re getting one thing superb for his or her cash and to allow them to really feel like they’re making progress on day one.

That’s why we’ve created these customized Quick-Start Guides. They’ll assist set purchasers up for early success by giving them recommendation round portion management, exercise vitamin, grocery buying, and meal prep beginning on Day 1.

Personalized Quick Start Guides are additionally constructed into ProfessionalCoach.

Comprehensive Learning Center

Since we first launched ProfessionalCoach in June 2016 we’ve made main enhancements to our Learning Center.

With articles on each conceivable matter, and an superior search function, the Learning Center will educate you the whole lot it's worthwhile to achieve success with ProfessionalCoach.

The complete Learning Center included in ProfessionalCoach.

ProfessionalCoach Workouts (non-obligatory)

After working with 1000's of ProfessionalCoaches to ship complete vitamin and way of life teaching, many started asking us to unlock our vault of expert-designed train packages to allow them to ship a extra holistic, single-platform expertise.

As Precision Nutrition’s personal teaching packages have provided built-in train, vitamin, way of life recommendation for years, we determined to make accessible our 28 client-proven train tracks so that you can use with chosen purchasers.

You now have three choices when utilizing ProfessionalCoach. For every consumer, you possibly can:

Use ProfessionalCoach for vitamin teaching solely

Use ProfessionalCoach for each vitamin and train teaching

Use ProfessionalCoach for train teaching solely

The alternative is yours.

ProfessionalCoach Workouts is now an choice you should use with chosen purchasers.

Community of like-minded folks + prime consultants

With our ProfessionalCoach Facebook group, now you can work alongside an especially supportive group of greater than 2,500 ProfessionalCoaches—together with trainers, nutritionists, sport coaches, researchers, therapists, and different healthcare professionals from everywhere in the world.

With case research, classes, day by day ideas, and extra, being a part of this group will provide help to develop your community, develop your corporation, and strengthen your teaching abilities.

You’ll additionally get day by day entry to our consultants and coaches, corresponding to Dr. Krista Scott-Dixon, Kate Solovieva, Craig Weller, Adam Feit, and extra. Ask questions, get suggestions and recommendation, and nerd out on all issues health and vitamin.

Want to study much more? Join the Presale List Today

A narrative from our co-founder, Dr. John Berardi: “Once, I wanted to help more people. But I couldn’t.”

Enter JB:

I began teaching purchasers about 25 years in the past. Back then, there was no such factor as “automated” or “online” teaching.

It was old-school: You met purchasers in particular person, you carried a clipboard, and after periods you’d retailer handwritten packages on card inventory paper in an organizer off to the facet of the gymnasium.

I've so many fond recollections of my time coaching purchasers. But after I suppose again, there’s one frustration that all the time jumps out.

I constantly had between 15 and 20 full-time purchasers. No matter what I attempted, I couldn’t discover time so as to add extra.

On prime of working 45-60 hours each week on the gymnasium flooring coaching these purchasers, I wanted to write down packages, arrange vitamin habits, do report preserving, handle billing, and nurture new leads.

I wanted a while again, however I felt caught.

I used to be working my butt off, however not making a lot cash as soon as the gymnasium took their 50% lower of my teaching charges.

I spotted that to make even slightly extra money, I’d have to search out extra time… which meant sacrificing my very own exercises (and well being) or the few hours I had left for socializing and sleeping.

After a number of years on this merry-go-round, I lastly got here up with an answer:

I began supplementing my in-person coaching with on-line teaching.

It started rather well. But at any time when my roster reached 25-35 purchasers, I bumped up in opposition to new issues.

Problem 1:

With on-line purchasers, I didn’t have a lot time left for in-person teaching. I ended up doing a ton of administrative work for my on-line purchasers: program writing, report preserving, e mail responses, telephone calls, and different routine consumer administration duties.

I used to be stunned; on-line teaching wasn’t the time-saver I had imagined.

Problem 2:

I began shedding monitor of my purchasers.

Because I had extra purchasers than ever, I began forgetting who was on what program, who had what objectives… I typically felt like an fool, asking folks “So what program are you on again?” throughout a session.

The attention-grabbing half? Lots of different health and well being coaches have been experiencing the identical issues. They felt the identical frustrations.

I wasn’t a lazy, disorganized, “bad” coach.

I simply wanted a system.

We all did.

We wanted to search out methods to do the “human” work of making packages, listening, connecting with, and motivating our purchasers.

But we have been always slowed down by administrative work, like paperwork, scheduling, and receipts.

So I bought to pondering:

Couldn’t know-how deal with a lot of the repetitive “busywork” of day-to-day administration?

Couldn’t it preserve us organized and on monitor? Monitor purchasers, even after we have been sleeping or doing different issues? Send us reminders and alerts?

I began asking: Could I “outsource” all these annoying and time-wasting administrative duties in order that I can tackle extra purchasers and do what I do finest… coach?

So we constructed a dream answer to make teaching simpler.

One of my finest pals, Phil Caravaggio, had a solution.

Trained in methods design engineering, Phil confirmed me real-life examples of how IBM, Dell, and Apple have been utilizing software program to simplify and amplify their companies.

At that second, I knew precisely what we needed to do.

We got down to construct a training platform that may enable coaches—beginning with me—to ship the very best high quality teaching expertise to bigger numbers of purchasers.

One yr later: Success!

We constructed a beta model of ProfessionalCoach and began testing it with a brand new batch of purchasers. Immediately I used to be capable of go from teaching 25-35 purchasers to 100-150 purchasers at a time.

All whereas working the identical variety of hours—and even much less—in a given week.

Want to study much more? Join the Presale List Today

15 years later, Dr. Berardi’s early prototype has change into Precision Nutrition’s ProfessionalCoach.

Since then, the Precision Nutrition group has constantly and relentlessly refined the know-how, the software program, and the curriculum.

We’ve examined its max limits. We’ve damaged it on objective and rebuilt it so it’s stronger. We’ve discovered all of the candy spots.

For instance:

Since we constructed the beta model of ProfessionalCoach, our in-house coaches at Precision Nutrition have coached a median of 5,000 purchasers per yr with the software program.

Today we’re capable of coach these purchasers with 20 full-time Precision Nutrition supercoaches (and a bunch of part-time interns and mentors) who work wherever they need on the earth, dwelling life on their very own phrases.

You’ll discover that’s a median of about 250 purchasers per coach—they usually get superb outcomes.

What sort of outcomes are we speaking about right here? Check this out.

See what 365 days of ProfessionalCoach can do.

And this video shares some superb behind-the-scenes consumer tales.

Bodies, and lives, are modified with ProfessionalCoach’s habit-based vitamin teaching.

As you possibly can see, our purchasers are a various bunch. They are available all ages, shapes, and sizes. In truth, they’re in all probability so much like your purchasers.

Which means:

The outcomes you see within the movies above are the very same outcomes your purchasers can count on whenever you begin utilizing Precision Nutrition’s ProfessionalCoach.

Want to see extra? Check these out:

Precision Nutrition Coaching – Men’s Hall of Fame

(225+ males’s earlier than and after images. Ages 21-70)

Want to study much more? Join the Presale List Today

The ProfessionalCoach opinions have been stellar.

In June of 2016, we opened ProfessionalCoach as much as our Certification college students and graduates. We wished to allow them to take a look at drive this system in their very own companies.

The response has been superb.

We bought out all accessible ProfessionalCoach spots in a matter of hours—and the identical factor has occurred every time we’ve opened up new spots, ever since.

To date, our ProfessionalCoaches have:

enrolled over 100,000 new purchasers,

helped them lose over 965,000 kilos (and counting), and

collected practically $57 million in income.

Yep, that’s all inside simply the primary two years!

If you wish to do that research-proven, client-tested, dependable system for teaching vitamin with your personal purchasers—be a part of us on Wednesday, December 4th, 2019.

Want to study much more? Join the Presale List Today

Deliver vitamin teaching with confidence—and assist your purchasers obtain higher, longer-lasting outcomes.

By incorporating ProfessionalCoach into your corporation, and training apply, you’ll:

Add practice-based vitamin teaching to your current providers, simply.

Add a extremely worthwhile income stream, instantly.

Deliver habits, classes, assignments from our confirmed curriculum.

Review and monitor your purchasers’ consistency and progress each week.

Set purchasers up for long-term, sustainable success.

Attract much more new purchasers with images, knowledge, testimonials, and straight-up, irrefutable, hard-data proof of success.

You’ll save time whereas making extra money.

Your purchasers will get world-class outcomes.

You’ll seem like a rockstar coach.

And you’ll really feel extra answerable for your time (and your work) than ever earlier than.

Want to study much more? Join the Presale List Today

Interested? Add your title to the presale checklist. You’ll save 30% and safe your spot 24 hours earlier than everybody else.

On Wednesday, December 4th, 2019, ProfessionalCoach turns into accessible to all Precision Nutrition Certification college students and graduates.

If you’re and wish to discover out extra, we’ve arrange the next presale checklist, which supplies you two benefits:

You’ll pay lower than everybody else. At Precision Nutrition, we wish to reward essentially the most and motivated professionals, as a result of they all the time make the most effective college students and purchasers. Join the presale checklist and we’ll offer you 30% off the month-to-month price of Precision Nutrition’s ProfessionalCoach.

You’re extra more likely to get a spot. Remember, final time we bought out inside minutes. But by becoming a member of the presale checklist you’ll get the chance to register 24 hours earlier than everybody else, rising your possibilities of getting in.

If you’re able to change into a assured vitamin coach, assist extra folks reside their healthiest lives, and develop your corporation… ProfessionalCoach is your likelihood.

Precision Nutrition’s ProfessionalCoach. Where professional teaching, world-class curriculum, and revolutionary software program meet. was first seen on Weight Loss Fitness

from Weight Loss Fitness - Feed https://weightlossfitnesss.info/precision-nutritions-professionalcoach-where-professional-teaching-world-class-curriculum-and-revolutionary-software-program-meet/

[ronijashworth]

SearchLove London 2019: The Great Big Round Up

On 14th and 15th October, we made our annual visit to The Brewery in London for our UK edition of SearchLove. This year’s conference was our most successful yet, not only in terms of the number of folks attending but also with regard to the high calibre of speakers who joined us over the jam-packed two days to share their invaluable industry insights. 

Let the show begin! #searchlove #seo pic.twitter.com/zDIRbbX2KG

— Udo Leinhäuser (@u_leinhaeuser) October 14, 2019

This post is a quick-fire summary of the knowledge our speakers had to share, plus their slides & a few photos from across the conference.  All sessions in their entirety will be available with a DistilledU membership in a couple of weeks' time. And don’t forget that if you feel you missed out this year,  make sure you sign up to our mailing list to be the first in the know for next year’s conference! Are you ready? Let’s get started!

Marie Haynes - ‘Practical Tips For Improving E-A-T’

Google’s algorithms are increasingly considering E-A-T components (expertise, authority and trust) when evaluating sites. Marie shared why and how to improve E-A-T so that you have the best chance at winning in the current and future search landscape.

One of the most important things to focus on is the accuracy of the information on your site. This is especially important if your pages are primarily YMYL (‘your money or your life’, in other words, content that can affect someone’s health, safety, financial stability, etc.).

Google’s quality raters use the quality raters guidelines as their textbook. If you take a look at the guidelines, you can get a better idea about what Google is actually looking at when they’re evaluating E-A-T components. Try doing a CTRL+F for your industry to see what they suggest for your vertical.

There are some practical things you can do on your site to help Google understand that you’re trustworthy and authoritative:

Have contact information available.

If you’re eCommerce, ensure that your refund policy and customer service information is clearly accessible.

Make sure your site is secure (HTTPS)

Have correct grammar. How your page reads is important!

Make sure that the information on your site doesn’t contradict any known facts, something called scientific consensus. Site all sources as necessary.

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T from Distilled

Sarah Gurbach - ‘Using Qualitative Data To Make Human-Centered Decisions’

SEOs have a huge amount of data to work with, but often, the data that gets overlooked is that which comes directly from the humans who are driving all of our data points.

By performing qualitative research in tandem with quantitative, we can get insights on the actual human wants, barriers, and confusions that drive our customers to make their decisions and move through the funnel.

Sarah’s steps to conducting qualitative research include:

Defining your objective. Write it as a question. Keep it specific, focused and simple.

Asking open-ended questions to customers to define the personas you should be targeting. Sarah recommends surveys of 10 questions to 5 customers that should only take around 20 minutes each. More than this will likely be redundant.

Actually observing our users to figure out what and how they’re searching and moving through the funnel.

You can then quantify this data by combining it with other data sources (i.e. PPC data, conversion data, etc.).

If you don’t have time to conduct surveys, then you can go to social media and ask a question!

Want more on questions you can ask your customers? Check out this resource from Sarah.

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human-centered Decisions from Distilled

Greg Gifford - ‘Doc Brown’s Plutonium-Powered SEO Playbook’

Greg delivered an entertaining, informative and best of all highly actionable talk on local SEO. If you have physical locations for your business, you should not be neglecting your local SEO strategy! It’s important to remember that there is a different algorithm for local SEO compared to the traditional SERP, and therefore you need to approach local SEO slightly differently.

Greg’s key tips to nailing your local SEO strategy are as follows:

Links are weighted differently for local SEO! Make sure you acquire local links - quality, and whether these are follow or nofollow, matters far less than in the standard SERP. The key is to make sure your links are local - get your hands dirty with some old-school marketing and get out into your local community to build links from churches, businesses and community websites in your area.  

Content needs to actually be about your business and local area. If you can use your website copy for a site in another area, you’re doing it wrong. Also, make sure that your blog is a local destination - if your content is more localised than competitors, then you’ll be one step ahead of competitors. 

Citations are also important, but you only need a handful! Make sure you link to your website from places that customers will actually see, such as your Facebook, Twitter and other social profiles. Ensure your business information is accurate across platforms.

Reviews need to be strong across platforms - there’s no use having excellent reviews in Google My Business, and then bad reviews on TripAdvisor!

Google My Business is your new homepage, so make sure you give it some attention!

Bear in mind that users can not only ask questions but also answer them - make sure you create your own Q&A here and upvote your answers so that they appear at the top.

Also be aware that clicks from GMB are recorded as direct! If you use UTM tracking parameters, then you can update the tracking so that you can attribute it correctly to organic.

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local SEO Playbook from Distilled

Luke Carthy - ‘Finding Powerful CRO and UX Opportunities Using SEO Crawlers’

Luke Carthy discussed the importance of not always striving to drive more traffic, but making the most of the traffic you currently do have. More traffic does not necessarily equal more conversions! He explored different ways to identify opportunities using crawl software and custom extraction, and to use these insights to improve conversion rates on your website.

His top recommendations include:

Look at the internal search experience of users - do they get a ‘no results found’ page? What does this look like - does it provide a good user experience? Does it guide users to alternative products?

Custom extraction is an excellent way to mine websites for information (your own and especially competitors!)

Consider scraping product recommendations:

What products are competitor sites recommending? These are often based on dynamic algorithms, so provide a good insight into what products customers buy together

Also pay attention to the price of the recommended products vs. the main product - recommended items are often more expensive, to encourage users to spend more

Also consider scraping competitor sites for prices, review and stock

Are you cheaper than competitors?

Do competitors have popular products that you don’t have? What are their best and worst-performing products? Often category or search results pages are ordered by best-sellers, and you can take advantage of this by mining this information

To deepen your analysis, plugin other data such as log file data, Google Analytics, XML sitemaps and backlinks to try to understand how you can improve your current results, and to obtain comprehensive insights that you can share with the wider team

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunities Using SEO Crawlers from Distilled

Andi Jarvis - ‘The Science of Persuasion’

Human psychology affects consumers’ buying behavior tremendously. Andi covered how we as SEOs can better understand these factors to influence our SEO strategy and improve conversions.

Scarcity: you can create the impression of scarcity even when it doesn’t exist, by creating scarcity of time to drive demand. An example of this is how Hotels.com creates a sense of urgency by including things like “Only 4 rooms left!” Test and learn with different time scales (hours, days, weeks or more) to see what works best for your product offering.

Authority: building authority helps people understand who they should trust. When you’ve got authority, you are more likely to persuade people. You can build authority simply by talking about yourself, and by labelling yourself as an authority in your industry.

Likeability: The reason that influencer marketing works is due to the principle of liking: we prefer to buy from people who we are attracted to and who we aspire to be. If we can envision ourselves using a product or service by seeing ourselves in its marketing, then we are more likely to convert.

Pretty Little Thing has started doing this by incorporating two models to model clothing, to increase the likelihood of users identifying with their models

Purpose: People are more likely to buy when they feel they are contributing to a cause, for example, Pampers who has a partnership with Unicef, so consumers feel like they are doing a good deed when they buy Pampers products. This is known as cause-based or purpose-based marketing.

Social proofing: It’s been known for a long time that people are influenced by the behaviour of others. In the early 1800s, theatres would pay people to clap at the right moments in a show, to encourage others to join in. Similarly today, if a brand has several endorsements from celebrities or users, people are more likely to purchase their products.

Reciprocation: Offering customers a free gift (even if small) can have a positive impact on re-purchase rates. Make sure though that you evolve what you do if you have a regular purchase cycle - offer customers different gifts so that they don’t know what to expect, otherwise the positive effect wears off.

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion from Distilled

Heather Physioc - ‘Building a Discoverability Powerhouse: Lessons From Integrating Organic Search, Paid Search & Performance Content’

Organic, paid content and the like all impact discoverability. Yet, in many organisations, these teams are siloed. Heather discussed tips for integrating and collaborating between teams to build a “discoverabilty powerhouse”.

There are definite obstacles to integrating marketing teams like paid, social, or organic.

It’s not unlikely that merging teams too much can actually diminish agility. Depending on what marketing needs are at different times, allow for independence of teams when it’s necessary to get a job done.

Every team has their own processes for getting things done. Don’t try to overhaul everything at once. Talk with each other to see where integration makes the most sense.

There are also clear wins when you’re able to collaborate effectively.

When you’re in harmony with each team, you can more seamlessly find opportunities for discoverability. This can ultimately lead to up-sells or cross-sells.

By working together, we can share knowledge more deeply and have richer data. We can then leverage this to capture as much of the SERP as possible.

Cross-training teams can help build empathy and trust. When separate teams gain an understanding of how and why certain tasks (i.e. keyword research) are done, it can help everyone work better together and streamline processes.

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse from Distilled

Robin Lord - ‘Excel? It Would Be Easier To Go To Jupyter’

Robin, a senior consultant here at Distilled, demonstrated the various shortcomings of Excel and showed an easier, repeatable, and more effective way to get things done - using Jupyter Notebooks and Python.

Below we outline Robin’s main points:

Excel and Google Sheets are very error-prone - especially if you’re dealing with larger data sets! If you need to process a lot of data, then you should consider using Jupyter Notebooks, as it can handle much bigger data sets (think: analysing backlinks, doing keyword research, log file analysis)

Jupyter Notebooks are reusable: if you create a Jupyter script to do any repeatable task (i.e. reporting or keyword research) then you can reuse it. This makes your life much easier because you don’t have to go back and dissect an old process.

Jupyter allows you to use Regex. This gives a huge advantage over excel because it is far more efficient at allowing you to account for misspellings. This, for example, can give you a far more accurate chance at accounting for things like branded search query permutations.

Jupyter allows you to write notes and keep every step in your process ordered. This means that your methodology is noted and the next time you perform this task, you remember exactly the steps you took. This is especially useful for when clients ask you questions about your work weeks or months down the line!

Finally - Jupyter notebooks allow us to get answers that we can’t get from Excel. We’re able to not only consider the data set from new angles, but we also have more time to go about other tasks, such as thinking about client strategy or improving other processes.

Robin has so many slides it breaks Slideshare. Instead, you can download his slides from Dropbox.

Jes Scholz - ‘Giving Robots An All Access Pass’

Jes Scholz uses the analogy of a nightclub to explain how Googlebot interacts with your website. The goal? To become part of the exclusive “Club Valid”. Her main points are outlined below:

As stated by John Mueller himself, “crawl budget is overrated - most sites never need to worry about this”. So instead of focusing on how much Google is crawling your site, you should be most concerned with how Google is crawling it

Status codes are not good or bad - there are right codes and wrong codes for different situations

In a similar vein, duplicate content is not “bad”, in fact, it’s entirely natural. You just need to make sure that you’re handling it correctly

JavaScript is your ticket to better UX, however, bear in mind that this often presents a host of SEO difficulties. Make sure that you don’t rely on the mobile friendly testing tool to see if Google is able to crawl your JavaScript - this tool actually uses different software to Googlebot (this is a common misconception!) The URL inspection tool is a bit better for checking this, however, bear in mind it’s more patient that Googlebot when it comes to rendering JavaScript, so isn’t 100% accurate.

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass from Distilled

Rand Fishkin - ‘The Search Landscape in 2019’

As the web evolves, it’s important to evaluate the areas you could invest in carefully. Rand explored the key changes affecting search marketers and how SEOs can take these changes into account when determining strategy.

Should you invest in voice search? It’s probably a bit too early. There is little difference in the results you get from a voice search vs. a manual search.

Both mobile and desktop are big - don’t neglect one at the expense of the other!

The zero-click search is where the biggest search growth is happening right now. It now accounts for about half (48.96% in the US) of all searches!

If you could benefit from answering zero-click searches, then you should prepare for that. You can determine whether you’d benefit by evaluating the value in ranking for a particular query without necessarily getting traffic.

With changes in Google search appearance recently, ads have become more seamless in the SERP. This has led to paid click-through-rate rising a lot. However, if history is correct, then it will probably slowly decline until the next big search change.

As Google’s algorithms evolve, you’ll likely receive huge ranking benefits from focusing on growing authority signals (E-A-T).

Check out Rand’s slides to see where you should be spending your time and money as the search landscape evolves.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019 from Distilled

Emily Potter - ‘Can Anything in SEO Be Proven? A Deep-Dive Into SEO Split-Testing’

Split testing SEO changes allow us to say with confidence whether or not a specific change hurts or helps organic traffic. Emily discusses various SEO split tests she’s run and potential reasons for their outcome.

The main levers for SEO tend to boil down to

1. Improving organic click-through-rate (CTR)

2. Improving organic rankings of current keywords

3. Ranking for new keywords

Split testing changes that we want to make to our site can help us to make business cases, rescue sessions, and gain a competitive advantage.

Determining which of the three levers causes a particular test to be positive or negative is challenging because since they all impact each other, the data is noisy. Measuring organic sessions relieves us of this noise.

Following “best practices” or what your competitors are doing is not always going to result in wins. Testing shows you what actually works for your site. For example, adding quantity of products in your titles or structured data for breadcrumbs might actually negatively impact your SEO, even if it seems like everyone else is doing so.

Check out Emily’s slides to see more split test case studies and learnings!

Lessons from another year in SEO A/B Testing - SearchLove London 2019 from Emily Potter

Jill Quick - ‘Segments: How To Get Juicy Insights & Avoid The Pips!’

In her excellent talk, Jill highlights how “average data gives you average insights”, and discusses the importance of segmenting your data to gain deeper insights into user behaviour. While analytics and segments are awesome, don’t become overwhelmed with the possibilities - focus on your strategy and work from there.

Jill’s other tips include:

Adding custom dimensions to forms on your website allows you to create more relevant and specific data segments

For example, if you have a website in the education sector, you can add custom dimensions to a form that asks people to fill in their profession.  You can then create a segment where custom dimension = headteacher, and you can then analyse the behaviour of this specific group of people

Build segments that look at your best buyers (people who convert well) as well as your worst customers (those who spend barely any time on site and never convert). You can learn a lot about your ideal customer, as well as what you need to improve on your site, by doing this.

Use your segments to build retargeting lists - this will usually result in lower CPAs for paid search, helping your PPC budget go further

Don’t forget to use advanced segments (using sequences and conditions) to create granular segments that matter to your business

You can use segments in Google Data Studio, which is awesome! Just bear in mind that in Data Studio you can’t see if your segment data is sampled, so it’s best to go into the GA interface to check

If you want to hear more about Jill's session, she's written a post to supplement her slides.

Segments in Google Analytics from The Coloring In Department

Rory Truesdale - ‘Using The SERPs to Know Your Audience’

It can be easy to get lost in evaluating metrics like monthly search volume, but we often forget that for each query, there is a person with a very specific motivation and need. Rory discussed how we can utilise Google’s algorithmic re-writing of the SERP to help identify those motivations and more effectively optimise for search intent - the SERPs give us amazing insight into what customers want!

Google rewrites the SERP displayed meta description 84% of the time (it thinks it’s smarter than us!) However, we can use this rewrite data to our advantage.

The best ways to get SERP data are through crawling SERPs in screaming frog, the scraper API or chrome extension, “Thruuu” (a SERP analysis tool), and then using Jupyter Notebooks to analyse it.

Scraping of SERPs, product reviews, comments, or reddit forums can be really powerful in that it will give you a data source that can reveal insight about what your customers want. Then you can optimise the content on your pages to appeal to them.

If you can get a better idea about what language and tone resonates with users, you can incorporate it into CTAs and content.

Check our Rory’s slides as well as the Jupyter notebook he uses to analyse SERP data.

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience from Distilled

Miracle Inameti Archibong - ‘The Complete Guide To Actionable Speed Audits: Getting Your Developer To Work With You’

It can be a huge challenge to get devs to implement our wishlist of SEO recommendations. Miracle discussed the practical steps to getting developers to take your recommendations seriously.

If you take some time to understand the Web Dev roles at your company, then it will help you better communicate your needs as an SEO and get things rolled out. You can do this by:

Learning the language that they’re using. Do some research into the terminology as well as possible limitations of your ask. This will make you more credible and you’re more likely to be taken seriously.

A team of developers may have different KPIs than you. It may be beneficial to use something like revenue as a way to get them on board with the change you want to make.

Try to make every ask more collaborative rather than instructive. For example, instead of simply presenting “insert this code,” try “here’s some example code, maybe we can incorporate x elements. What do you think?” A conversation may be the difference in effecting change.

Prioritising your requests in an easily readable way for web dev teams is always a good idea. It will give them the most information on what needs to get done in what timeline.

SearchLove London 2019 - Miracle Inameti-Archibong - The Complete Guide to Actionable Speed Audits from Distilled

Faisal Anderson - ‘Spying On Google: Using Log File Analysis To Reveal Invaluable SEO Insights’

Log files contain hugely valuable insight on how Googlebot and other crawlers behave on your site. Rory uncovered why you should be looking at your logs as well as how to analyse them effectively to reveal big wins that you may have otherwise been unable to quantify.

Looking at log files is a great way to see the truest and freshest data on how Google is crawling your site. It’s most accurate because it’s the actual logs of how Google (and any other bot) is crawling your website.

Getting log file data can be tricky, so it’s helpful to ask devs about your hosting setup (if your server uses load balancing, the log files may be split between various hosts). You’ll want to get 6 months of data if you can.

The three main things to evaluate when you’re analysing log files

Crawl behavior: look at most and least crawled URLs, look at crawl frequency by depth and internal links

Budget waste: find low value urls (faceted nav, query params, etc.) there are likely some subdirectories you want crawled more than others

Site health: look for inconsistent server responses

Using Jupyter to do log file analysis is great because it’s reusable and you’ll be able to use it again and again.

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File Analysis to Reveal Invaluable SEO Insights from Distilled

Dr Pete Myers - ‘Scaling Keyword Research: More Isn’t Better’

Dr Pete Myers discussed how more is not better when it comes to keyword research! Ditch the thousands of keywords and instead focus on a smaller set of keywords that actually matter for you or your clients. Below are his top tips:

Pete has developed a simple metric called RankVol to help determine the importance of a keyword

RankVol = 1 / (rank x square root of volume)

Using this metric is better than sorting by search volume, as often the highest volume keywords that a site is appearing for are not the most relevant

Lots of data in keyword research can be irrelevant. Using John Lewis as an example:

9% of keywords John Lewis ranks for are mis-spellings

Almost 20% of keywords they rank for are very close variants (plural vs. singular, for example)

Dr Pete provides a short script in his deck to group keywords to help strip out noise in your data set

If sitelinks appear for your website, Google thinks you’re a brand

A new SERP feature (‘best of’ carousel) is appearing in the US, and will likely be rolled out into Europe soon

This feature takes you to a heavily paid SERP, with lots of ads (some well-disguised!)

If a keyword has a heavily paid SERP, you should probably not bother trying to rank for it, as the pay-off will be small

‘People also ask’ is on 90% of searches - be sure to try and take advantage of this SERP space

To summarise, perception is everything with keyword research - make sure you filter out the noise!

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn't Better from Distilled

Lindsay Wassell - ‘Managing Multinational & Multilingual SEO in Motion’

Lindsay covered the many challenges involved in handling migrations involving multiple international site variants. Her key points are highlighted below:

Ask your dev team to make sure it’s possible to implement hreflang via XML sitemaps or on-page; then if there are problems implementing one method, you have another as a fall-back option

When deciding site structure and where international sites should be located (sub-folder? Subdomain? ccTLD?) bear in mind that there are no one-size-fits all solutions. It may be best to have a mixture of solutions, depending on each market.

If you have hreflang relationship issues, Lindsay advises to use Google Sheets to manage hreflang mappings, in combination with a script that can automatically generate XML sitemaps (link provided in her deck)

In order to encourage more people in your organisation to understand the importance of SEO and to make it a priority, highlight statistics such as traffic levels and revenue coming from organic search

Also keep in mind that every department has a wish list when it comes to a migration! Be tactical and tack onto other people’s wishlists to get SEO items implemented

As a final tip - check redirects before going live, as often dev teams will say it’s under control, and then there can be problems at the last minute

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multilingual SEO in Motion from Distilled

Stacey MacNaught - ‘Actioning Search Intent - What To Do With All That Data’

By analysing search intent, you can gain a ton of really insightful data. Stacey discussed how you can utilise all of this data to optimise your site for organic search and ultimately increase revenue and traffic.

Traditionally, search intent is categorised broadly as navigational, informational, and transactional. However, it’s often unclear where things are categorised because sometimes keywords are really ambiguous. Often you can break these categories down into more specific categories.

In terms of targeting keywords on your site, look out for opportunities where you may not be delivering the right content based on what query you’re targeting.

For example, if you’re targeting an informational keyword with a transactional result, you’re not going to rank. This can be an opportunity for you to create the kind of page that will rank for a select query. If the phrase is “best ballet shoes” and the results are informational pages, then you shouldn’t be serving a transactional result.

If you can be objective about the topic at hand and you have someone qualified to write that content, then you should definitely do it.

If your rankings drop but revenue unaffected, it’s likely you’ve lost rankings on informational keywords

Don’t assume that users will come back of their own accord - work with PPC and get them to retarget to users who have read your content

Build out different audience lists according to the types of content or topics that users have been reading

Build out separate PPC campaigns for this so you can easily monitor results

Stacey saw CPA fall by -34% when she did this for a healthcare site

To generate content ideas, talk to the sales and customer service teams to find out what users are asking, then build content around it

You can also use Google Forms to survey previous customers to find out what drove their purchase

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to Do with All That Data from Distilled

Will Critchlow - ‘Misunderstood Concepts at the Heart of SEO - Get An Edge By Understanding These Areas’

Most things in SEO can be boiled down to technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? However, some of the foundational elements of SEO are misunderstood.

Regarding crawlability, it’s important to understand how setting directives in robots.txt will impact your site if handled incorrectly.

Robots.txt directives do not cascade. For example, if you set a specific directive to disallow Googlebot from /example, that is the one it will follow. Even if you specify that * (all user agents) are disallowed from /dont-crawl elsewhere in the file, Googlebot will only follow it’s set directive not to crawl /example and still be able to crawl /dont-crawl.

The Google documentation, robots.txt checker in  GSC, and the open source parser tend to disagree on what is allowed and disallowed. So, you’ll need to do some testing to ensure that the directives you’re setting are what you intended.

We often have  a lot of intuition about how things like pagerank work, but too many of our recommendations are based on misconceptions about how authority flows

There are some huge changes coming to major browser cookie handling. The cookie window will be shorter, which means that a lot of traffic that’s currently classified as organic will be classified as direct. Understanding the language around the changes that are happening is, and will be, important

There are common misconceptions too about the meaning of ‘long tail keywords’

50% of Twitter respondents incorrectly think it means that there are many words in a query

40% understand the correct meaning, which is that they are keywords with low search volume

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart of SEO from Distilled

That's it for our London conference for another year. But the good news is we are heading to San Diego in March where we'll be getting some sun, sea and search at SearchLove San Diego!

If you have any questions about our conferences please leave a comment below or come and say hello over on Twitter.

from Digital Marketing https://www.distilled.net/resources/searchlove-london-2019-round-up/ via http://www.rssmix.com/

[dillenwaeraa]

SearchLove London 2019: The Great Big Round Up

On 14th and 15th October, we made our annual visit to The Brewery in London for our UK edition of SearchLove. This year’s conference was our most successful yet, not only in terms of the number of folks attending but also with regard to the high calibre of speakers who joined us over the jam-packed two days to share their invaluable industry insights. 

Let the show begin! #searchlove #seo pic.twitter.com/zDIRbbX2KG

— Udo Leinhäuser (@u_leinhaeuser) October 14, 2019

This post is a quick-fire summary of the knowledge our speakers had to share, plus their slides & a few photos from across the conference.  All sessions in their entirety will be available with a DistilledU membership in a couple of weeks' time. And don’t forget that if you feel you missed out this year,  make sure you sign up to our mailing list to be the first in the know for next year’s conference! Are you ready? Let’s get started!

Marie Haynes - ‘Practical Tips For Improving E-A-T’

Google’s algorithms are increasingly considering E-A-T components (expertise, authority and trust) when evaluating sites. Marie shared why and how to improve E-A-T so that you have the best chance at winning in the current and future search landscape.

One of the most important things to focus on is the accuracy of the information on your site. This is especially important if your pages are primarily YMYL (‘your money or your life’, in other words, content that can affect someone’s health, safety, financial stability, etc.).

Google’s quality raters use the quality raters guidelines as their textbook. If you take a look at the guidelines, you can get a better idea about what Google is actually looking at when they’re evaluating E-A-T components. Try doing a CTRL+F for your industry to see what they suggest for your vertical.

There are some practical things you can do on your site to help Google understand that you’re trustworthy and authoritative:

Have contact information available.

If you’re eCommerce, ensure that your refund policy and customer service information is clearly accessible.

Make sure your site is secure (HTTPS)

Have correct grammar. How your page reads is important!

Make sure that the information on your site doesn’t contradict any known facts, something called scientific consensus. Site all sources as necessary.

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T from Distilled

Sarah Gurbach - ‘Using Qualitative Data To Make Human-Centered Decisions’

SEOs have a huge amount of data to work with, but often, the data that gets overlooked is that which comes directly from the humans who are driving all of our data points.

By performing qualitative research in tandem with quantitative, we can get insights on the actual human wants, barriers, and confusions that drive our customers to make their decisions and move through the funnel.

Sarah’s steps to conducting qualitative research include:

Defining your objective. Write it as a question. Keep it specific, focused and simple.

Asking open-ended questions to customers to define the personas you should be targeting. Sarah recommends surveys of 10 questions to 5 customers that should only take around 20 minutes each. More than this will likely be redundant.

Actually observing our users to figure out what and how they’re searching and moving through the funnel.

You can then quantify this data by combining it with other data sources (i.e. PPC data, conversion data, etc.).

If you don’t have time to conduct surveys, then you can go to social media and ask a question!

Want more on questions you can ask your customers? Check out this resource from Sarah.

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human-centered Decisions from Distilled

Greg Gifford - ‘Doc Brown’s Plutonium-Powered SEO Playbook’

Greg delivered an entertaining, informative and best of all highly actionable talk on local SEO. If you have physical locations for your business, you should not be neglecting your local SEO strategy! It’s important to remember that there is a different algorithm for local SEO compared to the traditional SERP, and therefore you need to approach local SEO slightly differently.

Greg’s key tips to nailing your local SEO strategy are as follows:

Links are weighted differently for local SEO! Make sure you acquire local links - quality, and whether these are follow or nofollow, matters far less than in the standard SERP. The key is to make sure your links are local - get your hands dirty with some old-school marketing and get out into your local community to build links from churches, businesses and community websites in your area.  

Content needs to actually be about your business and local area. If you can use your website copy for a site in another area, you’re doing it wrong. Also, make sure that your blog is a local destination - if your content is more localised than competitors, then you’ll be one step ahead of competitors. 

Citations are also important, but you only need a handful! Make sure you link to your website from places that customers will actually see, such as your Facebook, Twitter and other social profiles. Ensure your business information is accurate across platforms.

Reviews need to be strong across platforms - there’s no use having excellent reviews in Google My Business, and then bad reviews on TripAdvisor!

Google My Business is your new homepage, so make sure you give it some attention!

Bear in mind that users can not only ask questions but also answer them - make sure you create your own Q&A here and upvote your answers so that they appear at the top.

Also be aware that clicks from GMB are recorded as direct! If you use UTM tracking parameters, then you can update the tracking so that you can attribute it correctly to organic.

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local SEO Playbook from Distilled

Luke Carthy - ‘Finding Powerful CRO and UX Opportunities Using SEO Crawlers’

Luke Carthy discussed the importance of not always striving to drive more traffic, but making the most of the traffic you currently do have. More traffic does not necessarily equal more conversions! He explored different ways to identify opportunities using crawl software and custom extraction, and to use these insights to improve conversion rates on your website.

His top recommendations include:

Look at the internal search experience of users - do they get a ‘no results found’ page? What does this look like - does it provide a good user experience? Does it guide users to alternative products?

Custom extraction is an excellent way to mine websites for information (your own and especially competitors!)

Consider scraping product recommendations:

What products are competitor sites recommending? These are often based on dynamic algorithms, so provide a good insight into what products customers buy together

Also pay attention to the price of the recommended products vs. the main product - recommended items are often more expensive, to encourage users to spend more

Also consider scraping competitor sites for prices, review and stock

Are you cheaper than competitors?

Do competitors have popular products that you don’t have? What are their best and worst-performing products? Often category or search results pages are ordered by best-sellers, and you can take advantage of this by mining this information

To deepen your analysis, plugin other data such as log file data, Google Analytics, XML sitemaps and backlinks to try to understand how you can improve your current results, and to obtain comprehensive insights that you can share with the wider team

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunities Using SEO Crawlers from Distilled

Andi Jarvis - ‘The Science of Persuasion’

Human psychology affects consumers’ buying behavior tremendously. Andi covered how we as SEOs can better understand these factors to influence our SEO strategy and improve conversions.

Scarcity: you can create the impression of scarcity even when it doesn’t exist, by creating scarcity of time to drive demand. An example of this is how Hotels.com creates a sense of urgency by including things like “Only 4 rooms left!” Test and learn with different time scales (hours, days, weeks or more) to see what works best for your product offering.

Authority: building authority helps people understand who they should trust. When you’ve got authority, you are more likely to persuade people. You can build authority simply by talking about yourself, and by labelling yourself as an authority in your industry.

Likeability: The reason that influencer marketing works is due to the principle of liking: we prefer to buy from people who we are attracted to and who we aspire to be. If we can envision ourselves using a product or service by seeing ourselves in its marketing, then we are more likely to convert.

Pretty Little Thing has started doing this by incorporating two models to model clothing, to increase the likelihood of users identifying with their models

Purpose: People are more likely to buy when they feel they are contributing to a cause, for example, Pampers who has a partnership with Unicef, so consumers feel like they are doing a good deed when they buy Pampers products. This is known as cause-based or purpose-based marketing.

Social proofing: It’s been known for a long time that people are influenced by the behaviour of others. In the early 1800s, theatres would pay people to clap at the right moments in a show, to encourage others to join in. Similarly today, if a brand has several endorsements from celebrities or users, people are more likely to purchase their products.

Reciprocation: Offering customers a free gift (even if small) can have a positive impact on re-purchase rates. Make sure though that you evolve what you do if you have a regular purchase cycle - offer customers different gifts so that they don’t know what to expect, otherwise the positive effect wears off.

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion from Distilled

Heather Physioc - ‘Building a Discoverability Powerhouse: Lessons From Integrating Organic Search, Paid Search & Performance Content’

Organic, paid content and the like all impact discoverability. Yet, in many organisations, these teams are siloed. Heather discussed tips for integrating and collaborating between teams to build a “discoverabilty powerhouse”.

There are definite obstacles to integrating marketing teams like paid, social, or organic.

It’s not unlikely that merging teams too much can actually diminish agility. Depending on what marketing needs are at different times, allow for independence of teams when it’s necessary to get a job done.

Every team has their own processes for getting things done. Don’t try to overhaul everything at once. Talk with each other to see where integration makes the most sense.

There are also clear wins when you’re able to collaborate effectively.

When you’re in harmony with each team, you can more seamlessly find opportunities for discoverability. This can ultimately lead to up-sells or cross-sells.

By working together, we can share knowledge more deeply and have richer data. We can then leverage this to capture as much of the SERP as possible.

Cross-training teams can help build empathy and trust. When separate teams gain an understanding of how and why certain tasks (i.e. keyword research) are done, it can help everyone work better together and streamline processes.

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse from Distilled

Robin Lord - ‘Excel? It Would Be Easier To Go To Jupyter’

Robin, a senior consultant here at Distilled, demonstrated the various shortcomings of Excel and showed an easier, repeatable, and more effective way to get things done - using Jupyter Notebooks and Python.

Below we outline Robin’s main points:

Excel and Google Sheets are very error-prone - especially if you’re dealing with larger data sets! If you need to process a lot of data, then you should consider using Jupyter Notebooks, as it can handle much bigger data sets (think: analysing backlinks, doing keyword research, log file analysis)

Jupyter Notebooks are reusable: if you create a Jupyter script to do any repeatable task (i.e. reporting or keyword research) then you can reuse it. This makes your life much easier because you don’t have to go back and dissect an old process.

Jupyter allows you to use Regex. This gives a huge advantage over excel because it is far more efficient at allowing you to account for misspellings. This, for example, can give you a far more accurate chance at accounting for things like branded search query permutations.

Jupyter allows you to write notes and keep every step in your process ordered. This means that your methodology is noted and the next time you perform this task, you remember exactly the steps you took. This is especially useful for when clients ask you questions about your work weeks or months down the line!

Finally - Jupyter notebooks allow us to get answers that we can’t get from Excel. We’re able to not only consider the data set from new angles, but we also have more time to go about other tasks, such as thinking about client strategy or improving other processes.

Robin has so many slides it breaks Slideshare. Instead, you can download his slides from Dropbox.

Jes Scholz - ‘Giving Robots An All Access Pass’

Jes Scholz uses the analogy of a nightclub to explain how Googlebot interacts with your website. The goal? To become part of the exclusive “Club Valid”. Her main points are outlined below:

As stated by John Mueller himself, “crawl budget is overrated - most sites never need to worry about this”. So instead of focusing on how much Google is crawling your site, you should be most concerned with how Google is crawling it

Status codes are not good or bad - there are right codes and wrong codes for different situations

In a similar vein, duplicate content is not “bad”, in fact, it’s entirely natural. You just need to make sure that you’re handling it correctly

JavaScript is your ticket to better UX, however, bear in mind that this often presents a host of SEO difficulties. Make sure that you don’t rely on the mobile friendly testing tool to see if Google is able to crawl your JavaScript - this tool actually uses different software to Googlebot (this is a common misconception!) The URL inspection tool is a bit better for checking this, however, bear in mind it’s more patient that Googlebot when it comes to rendering JavaScript, so isn’t 100% accurate.

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass from Distilled

Rand Fishkin - ‘The Search Landscape in 2019’

As the web evolves, it’s important to evaluate the areas you could invest in carefully. Rand explored the key changes affecting search marketers and how SEOs can take these changes into account when determining strategy.

Should you invest in voice search? It’s probably a bit too early. There is little difference in the results you get from a voice search vs. a manual search.

Both mobile and desktop are big - don’t neglect one at the expense of the other!

The zero-click search is where the biggest search growth is happening right now. It now accounts for about half (48.96% in the US) of all searches!

If you could benefit from answering zero-click searches, then you should prepare for that. You can determine whether you’d benefit by evaluating the value in ranking for a particular query without necessarily getting traffic.

With changes in Google search appearance recently, ads have become more seamless in the SERP. This has led to paid click-through-rate rising a lot. However, if history is correct, then it will probably slowly decline until the next big search change.

As Google’s algorithms evolve, you’ll likely receive huge ranking benefits from focusing on growing authority signals (E-A-T).

Check out Rand’s slides to see where you should be spending your time and money as the search landscape evolves.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019 from Distilled

Emily Potter - ‘Can Anything in SEO Be Proven? A Deep-Dive Into SEO Split-Testing’

Split testing SEO changes allow us to say with confidence whether or not a specific change hurts or helps organic traffic. Emily discusses various SEO split tests she’s run and potential reasons for their outcome.

The main levers for SEO tend to boil down to

1. Improving organic click-through-rate (CTR)

2. Improving organic rankings of current keywords

3. Ranking for new keywords

Split testing changes that we want to make to our site can help us to make business cases, rescue sessions, and gain a competitive advantage.

Determining which of the three levers causes a particular test to be positive or negative is challenging because since they all impact each other, the data is noisy. Measuring organic sessions relieves us of this noise.

Following “best practices” or what your competitors are doing is not always going to result in wins. Testing shows you what actually works for your site. For example, adding quantity of products in your titles or structured data for breadcrumbs might actually negatively impact your SEO, even if it seems like everyone else is doing so.

Check out Emily’s slides to see more split test case studies and learnings!

Lessons from another year in SEO A/B Testing - SearchLove London 2019 from Emily Potter

Jill Quick - ‘Segments: How To Get Juicy Insights & Avoid The Pips!’

In her excellent talk, Jill highlights how “average data gives you average insights”, and discusses the importance of segmenting your data to gain deeper insights into user behaviour. While analytics and segments are awesome, don’t become overwhelmed with the possibilities - focus on your strategy and work from there.

Jill’s other tips include:

Adding custom dimensions to forms on your website allows you to create more relevant and specific data segments

For example, if you have a website in the education sector, you can add custom dimensions to a form that asks people to fill in their profession.  You can then create a segment where custom dimension = headteacher, and you can then analyse the behaviour of this specific group of people

Build segments that look at your best buyers (people who convert well) as well as your worst customers (those who spend barely any time on site and never convert). You can learn a lot about your ideal customer, as well as what you need to improve on your site, by doing this.

Use your segments to build retargeting lists - this will usually result in lower CPAs for paid search, helping your PPC budget go further

Don’t forget to use advanced segments (using sequences and conditions) to create granular segments that matter to your business

You can use segments in Google Data Studio, which is awesome! Just bear in mind that in Data Studio you can’t see if your segment data is sampled, so it’s best to go into the GA interface to check

If you want to hear more about Jill's session, she's written a post to supplement her slides.

Segments in Google Analytics from The Coloring In Department

Rory Truesdale - ‘Using The SERPs to Know Your Audience’

It can be easy to get lost in evaluating metrics like monthly search volume, but we often forget that for each query, there is a person with a very specific motivation and need. Rory discussed how we can utilise Google’s algorithmic re-writing of the SERP to help identify those motivations and more effectively optimise for search intent - the SERPs give us amazing insight into what customers want!

Google rewrites the SERP displayed meta description 84% of the time (it thinks it’s smarter than us!) However, we can use this rewrite data to our advantage.

The best ways to get SERP data are through crawling SERPs in screaming frog, the scraper API or chrome extension, “Thruuu” (a SERP analysis tool), and then using Jupyter Notebooks to analyse it.

Scraping of SERPs, product reviews, comments, or reddit forums can be really powerful in that it will give you a data source that can reveal insight about what your customers want. Then you can optimise the content on your pages to appeal to them.

If you can get a better idea about what language and tone resonates with users, you can incorporate it into CTAs and content.

Check our Rory’s slides as well as the Jupyter notebook he uses to analyse SERP data.

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience from Distilled

Miracle Inameti Archibong - ‘The Complete Guide To Actionable Speed Audits: Getting Your Developer To Work With You’

It can be a huge challenge to get devs to implement our wishlist of SEO recommendations. Miracle discussed the practical steps to getting developers to take your recommendations seriously.

If you take some time to understand the Web Dev roles at your company, then it will help you better communicate your needs as an SEO and get things rolled out. You can do this by:

Learning the language that they’re using. Do some research into the terminology as well as possible limitations of your ask. This will make you more credible and you’re more likely to be taken seriously.

A team of developers may have different KPIs than you. It may be beneficial to use something like revenue as a way to get them on board with the change you want to make.

Try to make every ask more collaborative rather than instructive. For example, instead of simply presenting “insert this code,” try “here’s some example code, maybe we can incorporate x elements. What do you think?” A conversation may be the difference in effecting change.

Prioritising your requests in an easily readable way for web dev teams is always a good idea. It will give them the most information on what needs to get done in what timeline.

SearchLove London 2019 - Miracle Inameti-Archibong - The Complete Guide to Actionable Speed Audits from Distilled

Faisal Anderson - ‘Spying On Google: Using Log File Analysis To Reveal Invaluable SEO Insights’

Log files contain hugely valuable insight on how Googlebot and other crawlers behave on your site. Rory uncovered why you should be looking at your logs as well as how to analyse them effectively to reveal big wins that you may have otherwise been unable to quantify.

Looking at log files is a great way to see the truest and freshest data on how Google is crawling your site. It’s most accurate because it’s the actual logs of how Google (and any other bot) is crawling your website.

Getting log file data can be tricky, so it’s helpful to ask devs about your hosting setup (if your server uses load balancing, the log files may be split between various hosts). You’ll want to get 6 months of data if you can.

The three main things to evaluate when you’re analysing log files

Crawl behavior: look at most and least crawled URLs, look at crawl frequency by depth and internal links

Budget waste: find low value urls (faceted nav, query params, etc.) there are likely some subdirectories you want crawled more than others

Site health: look for inconsistent server responses

Using Jupyter to do log file analysis is great because it’s reusable and you’ll be able to use it again and again.

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File Analysis to Reveal Invaluable SEO Insights from Distilled

Dr Pete Myers - ‘Scaling Keyword Research: More Isn’t Better’

Dr Pete Myers discussed how more is not better when it comes to keyword research! Ditch the thousands of keywords and instead focus on a smaller set of keywords that actually matter for you or your clients. Below are his top tips:

Pete has developed a simple metric called RankVol to help determine the importance of a keyword

RankVol = 1 / (rank x square root of volume)

Using this metric is better than sorting by search volume, as often the highest volume keywords that a site is appearing for are not the most relevant

Lots of data in keyword research can be irrelevant. Using John Lewis as an example:

9% of keywords John Lewis ranks for are mis-spellings

Almost 20% of keywords they rank for are very close variants (plural vs. singular, for example)

Dr Pete provides a short script in his deck to group keywords to help strip out noise in your data set

If sitelinks appear for your website, Google thinks you’re a brand

A new SERP feature (‘best of’ carousel) is appearing in the US, and will likely be rolled out into Europe soon

This feature takes you to a heavily paid SERP, with lots of ads (some well-disguised!)

If a keyword has a heavily paid SERP, you should probably not bother trying to rank for it, as the pay-off will be small

‘People also ask’ is on 90% of searches - be sure to try and take advantage of this SERP space

To summarise, perception is everything with keyword research - make sure you filter out the noise!

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn't Better from Distilled

Lindsay Wassell - ‘Managing Multinational & Multilingual SEO in Motion’

Lindsay covered the many challenges involved in handling migrations involving multiple international site variants. Her key points are highlighted below:

Ask your dev team to make sure it’s possible to implement hreflang via XML sitemaps or on-page; then if there are problems implementing one method, you have another as a fall-back option

When deciding site structure and where international sites should be located (sub-folder? Subdomain? ccTLD?) bear in mind that there are no one-size-fits all solutions. It may be best to have a mixture of solutions, depending on each market.

If you have hreflang relationship issues, Lindsay advises to use Google Sheets to manage hreflang mappings, in combination with a script that can automatically generate XML sitemaps (link provided in her deck)

In order to encourage more people in your organisation to understand the importance of SEO and to make it a priority, highlight statistics such as traffic levels and revenue coming from organic search

Also keep in mind that every department has a wish list when it comes to a migration! Be tactical and tack onto other people’s wishlists to get SEO items implemented

As a final tip - check redirects before going live, as often dev teams will say it’s under control, and then there can be problems at the last minute

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multilingual SEO in Motion from Distilled

Stacey MacNaught - ‘Actioning Search Intent - What To Do With All That Data’

By analysing search intent, you can gain a ton of really insightful data. Stacey discussed how you can utilise all of this data to optimise your site for organic search and ultimately increase revenue and traffic.

Traditionally, search intent is categorised broadly as navigational, informational, and transactional. However, it’s often unclear where things are categorised because sometimes keywords are really ambiguous. Often you can break these categories down into more specific categories.

In terms of targeting keywords on your site, look out for opportunities where you may not be delivering the right content based on what query you’re targeting.

For example, if you’re targeting an informational keyword with a transactional result, you’re not going to rank. This can be an opportunity for you to create the kind of page that will rank for a select query. If the phrase is “best ballet shoes” and the results are informational pages, then you shouldn’t be serving a transactional result.

If you can be objective about the topic at hand and you have someone qualified to write that content, then you should definitely do it.

If your rankings drop but revenue unaffected, it’s likely you’ve lost rankings on informational keywords

Don’t assume that users will come back of their own accord - work with PPC and get them to retarget to users who have read your content

Build out different audience lists according to the types of content or topics that users have been reading

Build out separate PPC campaigns for this so you can easily monitor results

Stacey saw CPA fall by -34% when she did this for a healthcare site

To generate content ideas, talk to the sales and customer service teams to find out what users are asking, then build content around it

You can also use Google Forms to survey previous customers to find out what drove their purchase

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to Do with All That Data from Distilled

Will Critchlow - ‘Misunderstood Concepts at the Heart of SEO - Get An Edge By Understanding These Areas’

Most things in SEO can be boiled down to technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? However, some of the foundational elements of SEO are misunderstood.

Regarding crawlability, it’s important to understand how setting directives in robots.txt will impact your site if handled incorrectly.

Robots.txt directives do not cascade. For example, if you set a specific directive to disallow Googlebot from /example, that is the one it will follow. Even if you specify that * (all user agents) are disallowed from /dont-crawl elsewhere in the file, Googlebot will only follow it’s set directive not to crawl /example and still be able to crawl /dont-crawl.

The Google documentation, robots.txt checker in  GSC, and the open source parser tend to disagree on what is allowed and disallowed. So, you’ll need to do some testing to ensure that the directives you’re setting are what you intended.

We often have  a lot of intuition about how things like pagerank work, but too many of our recommendations are based on misconceptions about how authority flows

There are some huge changes coming to major browser cookie handling. The cookie window will be shorter, which means that a lot of traffic that’s currently classified as organic will be classified as direct. Understanding the language around the changes that are happening is, and will be, important

There are common misconceptions too about the meaning of ‘long tail keywords’

50% of Twitter respondents incorrectly think it means that there are many words in a query

40% understand the correct meaning, which is that they are keywords with low search volume

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart of SEO from Distilled

That's it for our London conference for another year. But the good news is we are heading to San Diego in March where we'll be getting some sun, sea and search at SearchLove San Diego!

If you have any questions about our conferences please leave a comment below or come and say hello over on Twitter.

from Marketing https://www.distilled.net/resources/searchlove-london-2019-round-up/ via http://www.rssmix.com/

[heavenwheel]

SearchLove London 2019: The Great Big Round Up

On 14th and 15th October, we made our annual visit to The Brewery in London for our UK edition of SearchLove. This year’s conference was our most successful yet, not only in terms of the number of folks attending but also with regard to the high calibre of speakers who joined us over the jam-packed two days to share their invaluable industry insights. 

Let the show begin! #searchlove #seo pic.twitter.com/zDIRbbX2KG

— Udo Leinhäuser (@u_leinhaeuser) October 14, 2019

This post is a quick-fire summary of the knowledge our speakers had to share, plus their slides & a few photos from across the conference.  All sessions in their entirety will be available with a DistilledU membership in a couple of weeks' time. And don’t forget that if you feel you missed out this year,  make sure you sign up to our mailing list to be the first in the know for next year’s conference! Are you ready? Let’s get started!

Marie Haynes - ‘Practical Tips For Improving E-A-T’

Google’s algorithms are increasingly considering E-A-T components (expertise, authority and trust) when evaluating sites. Marie shared why and how to improve E-A-T so that you have the best chance at winning in the current and future search landscape.

One of the most important things to focus on is the accuracy of the information on your site. This is especially important if your pages are primarily YMYL (‘your money or your life’, in other words, content that can affect someone’s health, safety, financial stability, etc.).

Google’s quality raters use the quality raters guidelines as their textbook. If you take a look at the guidelines, you can get a better idea about what Google is actually looking at when they’re evaluating E-A-T components. Try doing a CTRL+F for your industry to see what they suggest for your vertical.

There are some practical things you can do on your site to help Google understand that you’re trustworthy and authoritative:

Have contact information available.

If you’re eCommerce, ensure that your refund policy and customer service information is clearly accessible.

Make sure your site is secure (HTTPS)

Have correct grammar. How your page reads is important!

Make sure that the information on your site doesn’t contradict any known facts, something called scientific consensus. Site all sources as necessary.

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T from Distilled

Sarah Gurbach - ‘Using Qualitative Data To Make Human-Centered Decisions’

SEOs have a huge amount of data to work with, but often, the data that gets overlooked is that which comes directly from the humans who are driving all of our data points.

By performing qualitative research in tandem with quantitative, we can get insights on the actual human wants, barriers, and confusions that drive our customers to make their decisions and move through the funnel.

Sarah’s steps to conducting qualitative research include:

Defining your objective. Write it as a question. Keep it specific, focused and simple.

Asking open-ended questions to customers to define the personas you should be targeting. Sarah recommends surveys of 10 questions to 5 customers that should only take around 20 minutes each. More than this will likely be redundant.

Actually observing our users to figure out what and how they’re searching and moving through the funnel.

You can then quantify this data by combining it with other data sources (i.e. PPC data, conversion data, etc.).

If you don’t have time to conduct surveys, then you can go to social media and ask a question!

Want more on questions you can ask your customers? Check out this resource from Sarah.

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human-centered Decisions from Distilled

Greg Gifford - ‘Doc Brown’s Plutonium-Powered SEO Playbook’

Greg delivered an entertaining, informative and best of all highly actionable talk on local SEO. If you have physical locations for your business, you should not be neglecting your local SEO strategy! It’s important to remember that there is a different algorithm for local SEO compared to the traditional SERP, and therefore you need to approach local SEO slightly differently.

Greg’s key tips to nailing your local SEO strategy are as follows:

Links are weighted differently for local SEO! Make sure you acquire local links - quality, and whether these are follow or nofollow, matters far less than in the standard SERP. The key is to make sure your links are local - get your hands dirty with some old-school marketing and get out into your local community to build links from churches, businesses and community websites in your area.  

Content needs to actually be about your business and local area. If you can use your website copy for a site in another area, you’re doing it wrong. Also, make sure that your blog is a local destination - if your content is more localised than competitors, then you’ll be one step ahead of competitors. 

Citations are also important, but you only need a handful! Make sure you link to your website from places that customers will actually see, such as your Facebook, Twitter and other social profiles. Ensure your business information is accurate across platforms.

Reviews need to be strong across platforms - there’s no use having excellent reviews in Google My Business, and then bad reviews on TripAdvisor!

Google My Business is your new homepage, so make sure you give it some attention!

Bear in mind that users can not only ask questions but also answer them - make sure you create your own Q&A here and upvote your answers so that they appear at the top.

Also be aware that clicks from GMB are recorded as direct! If you use UTM tracking parameters, then you can update the tracking so that you can attribute it correctly to organic.

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local SEO Playbook from Distilled

Luke Carthy - ‘Finding Powerful CRO and UX Opportunities Using SEO Crawlers’

Luke Carthy discussed the importance of not always striving to drive more traffic, but making the most of the traffic you currently do have. More traffic does not necessarily equal more conversions! He explored different ways to identify opportunities using crawl software and custom extraction, and to use these insights to improve conversion rates on your website.

His top recommendations include:

Look at the internal search experience of users - do they get a ‘no results found’ page? What does this look like - does it provide a good user experience? Does it guide users to alternative products?

Custom extraction is an excellent way to mine websites for information (your own and especially competitors!)

Consider scraping product recommendations:

What products are competitor sites recommending? These are often based on dynamic algorithms, so provide a good insight into what products customers buy together

Also pay attention to the price of the recommended products vs. the main product - recommended items are often more expensive, to encourage users to spend more

Also consider scraping competitor sites for prices, review and stock

Are you cheaper than competitors?

Do competitors have popular products that you don’t have? What are their best and worst-performing products? Often category or search results pages are ordered by best-sellers, and you can take advantage of this by mining this information

To deepen your analysis, plugin other data such as log file data, Google Analytics, XML sitemaps and backlinks to try to understand how you can improve your current results, and to obtain comprehensive insights that you can share with the wider team

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunities Using SEO Crawlers from Distilled

Andi Jarvis - ‘The Science of Persuasion’

Human psychology affects consumers’ buying behavior tremendously. Andi covered how we as SEOs can better understand these factors to influence our SEO strategy and improve conversions.

Scarcity: you can create the impression of scarcity even when it doesn’t exist, by creating scarcity of time to drive demand. An example of this is how Hotels.com creates a sense of urgency by including things like “Only 4 rooms left!” Test and learn with different time scales (hours, days, weeks or more) to see what works best for your product offering.

Authority: building authority helps people understand who they should trust. When you’ve got authority, you are more likely to persuade people. You can build authority simply by talking about yourself, and by labelling yourself as an authority in your industry.

Likeability: The reason that influencer marketing works is due to the principle of liking: we prefer to buy from people who we are attracted to and who we aspire to be. If we can envision ourselves using a product or service by seeing ourselves in its marketing, then we are more likely to convert.

Pretty Little Thing has started doing this by incorporating two models to model clothing, to increase the likelihood of users identifying with their models

Purpose: People are more likely to buy when they feel they are contributing to a cause, for example, Pampers who has a partnership with Unicef, so consumers feel like they are doing a good deed when they buy Pampers products. This is known as cause-based or purpose-based marketing.

Social proofing: It’s been known for a long time that people are influenced by the behaviour of others. In the early 1800s, theatres would pay people to clap at the right moments in a show, to encourage others to join in. Similarly today, if a brand has several endorsements from celebrities or users, people are more likely to purchase their products.

Reciprocation: Offering customers a free gift (even if small) can have a positive impact on re-purchase rates. Make sure though that you evolve what you do if you have a regular purchase cycle - offer customers different gifts so that they don’t know what to expect, otherwise the positive effect wears off.

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion from Distilled

Heather Physioc - ‘Building a Discoverability Powerhouse: Lessons From Integrating Organic Search, Paid Search & Performance Content’

Organic, paid content and the like all impact discoverability. Yet, in many organisations, these teams are siloed. Heather discussed tips for integrating and collaborating between teams to build a “discoverabilty powerhouse”.

There are definite obstacles to integrating marketing teams like paid, social, or organic.

It’s not unlikely that merging teams too much can actually diminish agility. Depending on what marketing needs are at different times, allow for independence of teams when it’s necessary to get a job done.

Every team has their own processes for getting things done. Don’t try to overhaul everything at once. Talk with each other to see where integration makes the most sense.

There are also clear wins when you’re able to collaborate effectively.

When you’re in harmony with each team, you can more seamlessly find opportunities for discoverability. This can ultimately lead to up-sells or cross-sells.

By working together, we can share knowledge more deeply and have richer data. We can then leverage this to capture as much of the SERP as possible.

Cross-training teams can help build empathy and trust. When separate teams gain an understanding of how and why certain tasks (i.e. keyword research) are done, it can help everyone work better together and streamline processes.

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse from Distilled

Robin Lord - ‘Excel? It Would Be Easier To Go To Jupyter’

Robin, a senior consultant here at Distilled, demonstrated the various shortcomings of Excel and showed an easier, repeatable, and more effective way to get things done - using Jupyter Notebooks and Python.

Below we outline Robin’s main points:

Excel and Google Sheets are very error-prone - especially if you’re dealing with larger data sets! If you need to process a lot of data, then you should consider using Jupyter Notebooks, as it can handle much bigger data sets (think: analysing backlinks, doing keyword research, log file analysis)

Jupyter Notebooks are reusable: if you create a Jupyter script to do any repeatable task (i.e. reporting or keyword research) then you can reuse it. This makes your life much easier because you don’t have to go back and dissect an old process.

Jupyter allows you to use Regex. This gives a huge advantage over excel because it is far more efficient at allowing you to account for misspellings. This, for example, can give you a far more accurate chance at accounting for things like branded search query permutations.

Jupyter allows you to write notes and keep every step in your process ordered. This means that your methodology is noted and the next time you perform this task, you remember exactly the steps you took. This is especially useful for when clients ask you questions about your work weeks or months down the line!

Finally - Jupyter notebooks allow us to get answers that we can’t get from Excel. We’re able to not only consider the data set from new angles, but we also have more time to go about other tasks, such as thinking about client strategy or improving other processes.

Robin has so many slides it breaks Slideshare. Instead, you can download his slides from Dropbox.

Jes Scholz - ‘Giving Robots An All Access Pass’

Jes Scholz uses the analogy of a nightclub to explain how Googlebot interacts with your website. The goal? To become part of the exclusive “Club Valid”. Her main points are outlined below:

As stated by John Mueller himself, “crawl budget is overrated - most sites never need to worry about this”. So instead of focusing on how much Google is crawling your site, you should be most concerned with how Google is crawling it

Status codes are not good or bad - there are right codes and wrong codes for different situations

In a similar vein, duplicate content is not “bad”, in fact, it’s entirely natural. You just need to make sure that you’re handling it correctly

JavaScript is your ticket to better UX, however, bear in mind that this often presents a host of SEO difficulties. Make sure that you don’t rely on the mobile friendly testing tool to see if Google is able to crawl your JavaScript - this tool actually uses different software to Googlebot (this is a common misconception!) The URL inspection tool is a bit better for checking this, however, bear in mind it’s more patient that Googlebot when it comes to rendering JavaScript, so isn’t 100% accurate.

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass from Distilled

Rand Fishkin - ‘The Search Landscape in 2019’

As the web evolves, it’s important to evaluate the areas you could invest in carefully. Rand explored the key changes affecting search marketers and how SEOs can take these changes into account when determining strategy.

Should you invest in voice search? It’s probably a bit too early. There is little difference in the results you get from a voice search vs. a manual search.

Both mobile and desktop are big - don’t neglect one at the expense of the other!

The zero-click search is where the biggest search growth is happening right now. It now accounts for about half (48.96% in the US) of all searches!

If you could benefit from answering zero-click searches, then you should prepare for that. You can determine whether you’d benefit by evaluating the value in ranking for a particular query without necessarily getting traffic.

With changes in Google search appearance recently, ads have become more seamless in the SERP. This has led to paid click-through-rate rising a lot. However, if history is correct, then it will probably slowly decline until the next big search change.

As Google’s algorithms evolve, you’ll likely receive huge ranking benefits from focusing on growing authority signals (E-A-T).

Check out Rand’s slides to see where you should be spending your time and money as the search landscape evolves.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019 from Distilled

Emily Potter - ‘Can Anything in SEO Be Proven? A Deep-Dive Into SEO Split-Testing’

Split testing SEO changes allow us to say with confidence whether or not a specific change hurts or helps organic traffic. Emily discusses various SEO split tests she’s run and potential reasons for their outcome.

The main levers for SEO tend to boil down to

1. Improving organic click-through-rate (CTR)

2. Improving organic rankings of current keywords

3. Ranking for new keywords

Split testing changes that we want to make to our site can help us to make business cases, rescue sessions, and gain a competitive advantage.

Determining which of the three levers causes a particular test to be positive or negative is challenging because since they all impact each other, the data is noisy. Measuring organic sessions relieves us of this noise.

Following “best practices” or what your competitors are doing is not always going to result in wins. Testing shows you what actually works for your site. For example, adding quantity of products in your titles or structured data for breadcrumbs might actually negatively impact your SEO, even if it seems like everyone else is doing so.

Check out Emily’s slides to see more split test case studies and learnings!

Lessons from another year in SEO A/B Testing - SearchLove London 2019 from Emily Potter

Jill Quick - ‘Segments: How To Get Juicy Insights & Avoid The Pips!’

In her excellent talk, Jill highlights how “average data gives you average insights”, and discusses the importance of segmenting your data to gain deeper insights into user behaviour. While analytics and segments are awesome, don’t become overwhelmed with the possibilities - focus on your strategy and work from there.

Jill’s other tips include:

Adding custom dimensions to forms on your website allows you to create more relevant and specific data segments

For example, if you have a website in the education sector, you can add custom dimensions to a form that asks people to fill in their profession.  You can then create a segment where custom dimension = headteacher, and you can then analyse the behaviour of this specific group of people

Build segments that look at your best buyers (people who convert well) as well as your worst customers (those who spend barely any time on site and never convert). You can learn a lot about your ideal customer, as well as what you need to improve on your site, by doing this.

Use your segments to build retargeting lists - this will usually result in lower CPAs for paid search, helping your PPC budget go further

Don’t forget to use advanced segments (using sequences and conditions) to create granular segments that matter to your business

You can use segments in Google Data Studio, which is awesome! Just bear in mind that in Data Studio you can’t see if your segment data is sampled, so it’s best to go into the GA interface to check

If you want to hear more about Jill's session, she's written a post to supplement her slides.

Segments in Google Analytics from The Coloring In Department

Rory Truesdale - ‘Using The SERPs to Know Your Audience’

It can be easy to get lost in evaluating metrics like monthly search volume, but we often forget that for each query, there is a person with a very specific motivation and need. Rory discussed how we can utilise Google’s algorithmic re-writing of the SERP to help identify those motivations and more effectively optimise for search intent - the SERPs give us amazing insight into what customers want!

Google rewrites the SERP displayed meta description 84% of the time (it thinks it’s smarter than us!) However, we can use this rewrite data to our advantage.

The best ways to get SERP data are through crawling SERPs in screaming frog, the scraper API or chrome extension, “Thruuu” (a SERP analysis tool), and then using Jupyter Notebooks to analyse it.

Scraping of SERPs, product reviews, comments, or reddit forums can be really powerful in that it will give you a data source that can reveal insight about what your customers want. Then you can optimise the content on your pages to appeal to them.

If you can get a better idea about what language and tone resonates with users, you can incorporate it into CTAs and content.

Check our Rory’s slides as well as the Jupyter notebook he uses to analyse SERP data.

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience from Distilled

Miracle Inameti Archibong - ‘The Complete Guide To Actionable Speed Audits: Getting Your Developer To Work With You’

It can be a huge challenge to get devs to implement our wishlist of SEO recommendations. Miracle discussed the practical steps to getting developers to take your recommendations seriously.

If you take some time to understand the Web Dev roles at your company, then it will help you better communicate your needs as an SEO and get things rolled out. You can do this by:

Learning the language that they’re using. Do some research into the terminology as well as possible limitations of your ask. This will make you more credible and you’re more likely to be taken seriously.

A team of developers may have different KPIs than you. It may be beneficial to use something like revenue as a way to get them on board with the change you want to make.

Try to make every ask more collaborative rather than instructive. For example, instead of simply presenting “insert this code,” try “here’s some example code, maybe we can incorporate x elements. What do you think?” A conversation may be the difference in effecting change.

Prioritising your requests in an easily readable way for web dev teams is always a good idea. It will give them the most information on what needs to get done in what timeline.

SearchLove London 2019 - Miracle Inameti-Archibong - The Complete Guide to Actionable Speed Audits from Distilled

Faisal Anderson - ‘Spying On Google: Using Log File Analysis To Reveal Invaluable SEO Insights’

Log files contain hugely valuable insight on how Googlebot and other crawlers behave on your site. Rory uncovered why you should be looking at your logs as well as how to analyse them effectively to reveal big wins that you may have otherwise been unable to quantify.

Looking at log files is a great way to see the truest and freshest data on how Google is crawling your site. It’s most accurate because it’s the actual logs of how Google (and any other bot) is crawling your website.

Getting log file data can be tricky, so it’s helpful to ask devs about your hosting setup (if your server uses load balancing, the log files may be split between various hosts). You’ll want to get 6 months of data if you can.

The three main things to evaluate when you’re analysing log files

Crawl behavior: look at most and least crawled URLs, look at crawl frequency by depth and internal links

Budget waste: find low value urls (faceted nav, query params, etc.) there are likely some subdirectories you want crawled more than others

Site health: look for inconsistent server responses

Using Jupyter to do log file analysis is great because it’s reusable and you’ll be able to use it again and again.

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File Analysis to Reveal Invaluable SEO Insights from Distilled

Dr Pete Myers - ‘Scaling Keyword Research: More Isn’t Better’

Dr Pete Myers discussed how more is not better when it comes to keyword research! Ditch the thousands of keywords and instead focus on a smaller set of keywords that actually matter for you or your clients. Below are his top tips:

Pete has developed a simple metric called RankVol to help determine the importance of a keyword

RankVol = 1 / (rank x square root of volume)

Using this metric is better than sorting by search volume, as often the highest volume keywords that a site is appearing for are not the most relevant

Lots of data in keyword research can be irrelevant. Using John Lewis as an example:

9% of keywords John Lewis ranks for are mis-spellings

Almost 20% of keywords they rank for are very close variants (plural vs. singular, for example)

Dr Pete provides a short script in his deck to group keywords to help strip out noise in your data set

If sitelinks appear for your website, Google thinks you’re a brand

A new SERP feature (‘best of’ carousel) is appearing in the US, and will likely be rolled out into Europe soon

This feature takes you to a heavily paid SERP, with lots of ads (some well-disguised!)

If a keyword has a heavily paid SERP, you should probably not bother trying to rank for it, as the pay-off will be small

‘People also ask’ is on 90% of searches - be sure to try and take advantage of this SERP space

To summarise, perception is everything with keyword research - make sure you filter out the noise!

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn't Better from Distilled

Lindsay Wassell - ‘Managing Multinational & Multilingual SEO in Motion’

Lindsay covered the many challenges involved in handling migrations involving multiple international site variants. Her key points are highlighted below:

Ask your dev team to make sure it’s possible to implement hreflang via XML sitemaps or on-page; then if there are problems implementing one method, you have another as a fall-back option

When deciding site structure and where international sites should be located (sub-folder? Subdomain? ccTLD?) bear in mind that there are no one-size-fits all solutions. It may be best to have a mixture of solutions, depending on each market.

If you have hreflang relationship issues, Lindsay advises to use Google Sheets to manage hreflang mappings, in combination with a script that can automatically generate XML sitemaps (link provided in her deck)

In order to encourage more people in your organisation to understand the importance of SEO and to make it a priority, highlight statistics such as traffic levels and revenue coming from organic search

Also keep in mind that every department has a wish list when it comes to a migration! Be tactical and tack onto other people’s wishlists to get SEO items implemented

As a final tip - check redirects before going live, as often dev teams will say it’s under control, and then there can be problems at the last minute

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multilingual SEO in Motion from Distilled

Stacey MacNaught - ‘Actioning Search Intent - What To Do With All That Data’

By analysing search intent, you can gain a ton of really insightful data. Stacey discussed how you can utilise all of this data to optimise your site for organic search and ultimately increase revenue and traffic.

Traditionally, search intent is categorised broadly as navigational, informational, and transactional. However, it’s often unclear where things are categorised because sometimes keywords are really ambiguous. Often you can break these categories down into more specific categories.

In terms of targeting keywords on your site, look out for opportunities where you may not be delivering the right content based on what query you’re targeting.

For example, if you’re targeting an informational keyword with a transactional result, you’re not going to rank. This can be an opportunity for you to create the kind of page that will rank for a select query. If the phrase is “best ballet shoes” and the results are informational pages, then you shouldn’t be serving a transactional result.

If you can be objective about the topic at hand and you have someone qualified to write that content, then you should definitely do it.

If your rankings drop but revenue unaffected, it’s likely you’ve lost rankings on informational keywords

Don’t assume that users will come back of their own accord - work with PPC and get them to retarget to users who have read your content

Build out different audience lists according to the types of content or topics that users have been reading

Build out separate PPC campaigns for this so you can easily monitor results

Stacey saw CPA fall by -34% when she did this for a healthcare site

To generate content ideas, talk to the sales and customer service teams to find out what users are asking, then build content around it

You can also use Google Forms to survey previous customers to find out what drove their purchase

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to Do with All That Data from Distilled

Will Critchlow - ‘Misunderstood Concepts at the Heart of SEO - Get An Edge By Understanding These Areas’

Most things in SEO can be boiled down to technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? However, some of the foundational elements of SEO are misunderstood.

Regarding crawlability, it’s important to understand how setting directives in robots.txt will impact your site if handled incorrectly.

Robots.txt directives do not cascade. For example, if you set a specific directive to disallow Googlebot from /example, that is the one it will follow. Even if you specify that * (all user agents) are disallowed from /dont-crawl elsewhere in the file, Googlebot will only follow it’s set directive not to crawl /example and still be able to crawl /dont-crawl.

The Google documentation, robots.txt checker in  GSC, and the open source parser tend to disagree on what is allowed and disallowed. So, you’ll need to do some testing to ensure that the directives you’re setting are what you intended.

We often have  a lot of intuition about how things like pagerank work, but too many of our recommendations are based on misconceptions about how authority flows

There are some huge changes coming to major browser cookie handling. The cookie window will be shorter, which means that a lot of traffic that’s currently classified as organic will be classified as direct. Understanding the language around the changes that are happening is, and will be, important

There are common misconceptions too about the meaning of ‘long tail keywords’

50% of Twitter respondents incorrectly think it means that there are many words in a query

40% understand the correct meaning, which is that they are keywords with low search volume

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart of SEO from Distilled

That's it for our London conference for another year. But the good news is we are heading to San Diego in March where we'll be getting some sun, sea and search at SearchLove San Diego!

If you have any questions about our conferences please leave a comment below or come and say hello over on Twitter.

from Digital https://www.distilled.net/resources/searchlove-london-2019-round-up/ via http://www.rssmix.com/

[davidrsmithlove]

SearchLove London 2019: The Great Big Round Up

On 14th and 15th October, we made our annual visit to The Brewery in London for our UK edition of SearchLove. This year’s conference was our most successful yet, not only in terms of the number of folks attending but also with regard to the high calibre of speakers who joined us over the jam-packed two days to share their invaluable industry insights. 

Let the show begin! #searchlove #seo pic.twitter.com/zDIRbbX2KG

— Udo Leinhäuser (@u_leinhaeuser) October 14, 2019

This post is a quick-fire summary of the knowledge our speakers had to share, plus their slides & a few photos from across the conference.  All sessions in their entirety will be available with a DistilledU membership in a couple of weeks' time. And don’t forget that if you feel you missed out this year,  make sure you sign up to our mailing list to be the first in the know for next year’s conference! Are you ready? Let’s get started!

Marie Haynes - ‘Practical Tips For Improving E-A-T’

Google’s algorithms are increasingly considering E-A-T components (expertise, authority and trust) when evaluating sites. Marie shared why and how to improve E-A-T so that you have the best chance at winning in the current and future search landscape.

One of the most important things to focus on is the accuracy of the information on your site. This is especially important if your pages are primarily YMYL (‘your money or your life’, in other words, content that can affect someone’s health, safety, financial stability, etc.).

Google’s quality raters use the quality raters guidelines as their textbook. If you take a look at the guidelines, you can get a better idea about what Google is actually looking at when they’re evaluating E-A-T components. Try doing a CTRL+F for your industry to see what they suggest for your vertical.

There are some practical things you can do on your site to help Google understand that you’re trustworthy and authoritative:

Have contact information available.

If you’re eCommerce, ensure that your refund policy and customer service information is clearly accessible.

Make sure your site is secure (HTTPS)

Have correct grammar. How your page reads is important!

Make sure that the information on your site doesn’t contradict any known facts, something called scientific consensus. Site all sources as necessary.

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T from Distilled

Sarah Gurbach - ‘Using Qualitative Data To Make Human-Centered Decisions’

SEOs have a huge amount of data to work with, but often, the data that gets overlooked is that which comes directly from the humans who are driving all of our data points.

By performing qualitative research in tandem with quantitative, we can get insights on the actual human wants, barriers, and confusions that drive our customers to make their decisions and move through the funnel.

Sarah’s steps to conducting qualitative research include:

Defining your objective. Write it as a question. Keep it specific, focused and simple.

Asking open-ended questions to customers to define the personas you should be targeting. Sarah recommends surveys of 10 questions to 5 customers that should only take around 20 minutes each. More than this will likely be redundant.

Actually observing our users to figure out what and how they’re searching and moving through the funnel.

You can then quantify this data by combining it with other data sources (i.e. PPC data, conversion data, etc.).

If you don’t have time to conduct surveys, then you can go to social media and ask a question!

Want more on questions you can ask your customers? Check out this resource from Sarah.

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human-centered Decisions from Distilled

Greg Gifford - ‘Doc Brown’s Plutonium-Powered SEO Playbook’

Greg delivered an entertaining, informative and best of all highly actionable talk on local SEO. If you have physical locations for your business, you should not be neglecting your local SEO strategy! It’s important to remember that there is a different algorithm for local SEO compared to the traditional SERP, and therefore you need to approach local SEO slightly differently.

Greg’s key tips to nailing your local SEO strategy are as follows:

Links are weighted differently for local SEO! Make sure you acquire local links - quality, and whether these are follow or nofollow, matters far less than in the standard SERP. The key is to make sure your links are local - get your hands dirty with some old-school marketing and get out into your local community to build links from churches, businesses and community websites in your area.  

Content needs to actually be about your business and local area. If you can use your website copy for a site in another area, you’re doing it wrong. Also, make sure that your blog is a local destination - if your content is more localised than competitors, then you’ll be one step ahead of competitors. 

Citations are also important, but you only need a handful! Make sure you link to your website from places that customers will actually see, such as your Facebook, Twitter and other social profiles. Ensure your business information is accurate across platforms.

Reviews need to be strong across platforms - there’s no use having excellent reviews in Google My Business, and then bad reviews on TripAdvisor!

Google My Business is your new homepage, so make sure you give it some attention!

Bear in mind that users can not only ask questions but also answer them - make sure you create your own Q&A here and upvote your answers so that they appear at the top.

Also be aware that clicks from GMB are recorded as direct! If you use UTM tracking parameters, then you can update the tracking so that you can attribute it correctly to organic.

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local SEO Playbook from Distilled

Luke Carthy - ‘Finding Powerful CRO and UX Opportunities Using SEO Crawlers’

Luke Carthy discussed the importance of not always striving to drive more traffic, but making the most of the traffic you currently do have. More traffic does not necessarily equal more conversions! He explored different ways to identify opportunities using crawl software and custom extraction, and to use these insights to improve conversion rates on your website.

His top recommendations include:

Look at the internal search experience of users - do they get a ‘no results found’ page? What does this look like - does it provide a good user experience? Does it guide users to alternative products?

Custom extraction is an excellent way to mine websites for information (your own and especially competitors!)

Consider scraping product recommendations:

What products are competitor sites recommending? These are often based on dynamic algorithms, so provide a good insight into what products customers buy together

Also pay attention to the price of the recommended products vs. the main product - recommended items are often more expensive, to encourage users to spend more

Also consider scraping competitor sites for prices, review and stock

Are you cheaper than competitors?

Do competitors have popular products that you don’t have? What are their best and worst-performing products? Often category or search results pages are ordered by best-sellers, and you can take advantage of this by mining this information

To deepen your analysis, plugin other data such as log file data, Google Analytics, XML sitemaps and backlinks to try to understand how you can improve your current results, and to obtain comprehensive insights that you can share with the wider team

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunities Using SEO Crawlers from Distilled

Andi Jarvis - ‘The Science of Persuasion’

Human psychology affects consumers’ buying behavior tremendously. Andi covered how we as SEOs can better understand these factors to influence our SEO strategy and improve conversions.

Scarcity: you can create the impression of scarcity even when it doesn’t exist, by creating scarcity of time to drive demand. An example of this is how Hotels.com creates a sense of urgency by including things like “Only 4 rooms left!” Test and learn with different time scales (hours, days, weeks or more) to see what works best for your product offering.

Authority: building authority helps people understand who they should trust. When you’ve got authority, you are more likely to persuade people. You can build authority simply by talking about yourself, and by labelling yourself as an authority in your industry.

Likeability: The reason that influencer marketing works is due to the principle of liking: we prefer to buy from people who we are attracted to and who we aspire to be. If we can envision ourselves using a product or service by seeing ourselves in its marketing, then we are more likely to convert.

Pretty Little Thing has started doing this by incorporating two models to model clothing, to increase the likelihood of users identifying with their models

Purpose: People are more likely to buy when they feel they are contributing to a cause, for example, Pampers who has a partnership with Unicef, so consumers feel like they are doing a good deed when they buy Pampers products. This is known as cause-based or purpose-based marketing.

Social proofing: It’s been known for a long time that people are influenced by the behaviour of others. In the early 1800s, theatres would pay people to clap at the right moments in a show, to encourage others to join in. Similarly today, if a brand has several endorsements from celebrities or users, people are more likely to purchase their products.

Reciprocation: Offering customers a free gift (even if small) can have a positive impact on re-purchase rates. Make sure though that you evolve what you do if you have a regular purchase cycle - offer customers different gifts so that they don’t know what to expect, otherwise the positive effect wears off.

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion from Distilled

Heather Physioc - ‘Building a Discoverability Powerhouse: Lessons From Integrating Organic Search, Paid Search & Performance Content’

Organic, paid content and the like all impact discoverability. Yet, in many organisations, these teams are siloed. Heather discussed tips for integrating and collaborating between teams to build a “discoverabilty powerhouse”.

There are definite obstacles to integrating marketing teams like paid, social, or organic.

It’s not unlikely that merging teams too much can actually diminish agility. Depending on what marketing needs are at different times, allow for independence of teams when it’s necessary to get a job done.

Every team has their own processes for getting things done. Don’t try to overhaul everything at once. Talk with each other to see where integration makes the most sense.

There are also clear wins when you’re able to collaborate effectively.

When you’re in harmony with each team, you can more seamlessly find opportunities for discoverability. This can ultimately lead to up-sells or cross-sells.

By working together, we can share knowledge more deeply and have richer data. We can then leverage this to capture as much of the SERP as possible.

Cross-training teams can help build empathy and trust. When separate teams gain an understanding of how and why certain tasks (i.e. keyword research) are done, it can help everyone work better together and streamline processes.

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse from Distilled

Robin Lord - ‘Excel? It Would Be Easier To Go To Jupyter’

Robin, a senior consultant here at Distilled, demonstrated the various shortcomings of Excel and showed an easier, repeatable, and more effective way to get things done - using Jupyter Notebooks and Python.

Below we outline Robin’s main points:

Excel and Google Sheets are very error-prone - especially if you’re dealing with larger data sets! If you need to process a lot of data, then you should consider using Jupyter Notebooks, as it can handle much bigger data sets (think: analysing backlinks, doing keyword research, log file analysis)

Jupyter Notebooks are reusable: if you create a Jupyter script to do any repeatable task (i.e. reporting or keyword research) then you can reuse it. This makes your life much easier because you don’t have to go back and dissect an old process.

Jupyter allows you to use Regex. This gives a huge advantage over excel because it is far more efficient at allowing you to account for misspellings. This, for example, can give you a far more accurate chance at accounting for things like branded search query permutations.

Jupyter allows you to write notes and keep every step in your process ordered. This means that your methodology is noted and the next time you perform this task, you remember exactly the steps you took. This is especially useful for when clients ask you questions about your work weeks or months down the line!

Finally - Jupyter notebooks allow us to get answers that we can’t get from Excel. We’re able to not only consider the data set from new angles, but we also have more time to go about other tasks, such as thinking about client strategy or improving other processes.

Robin has so many slides it breaks Slideshare. Instead, you can download his slides from Dropbox.

Jes Scholz - ‘Giving Robots An All Access Pass’

Jes Scholz uses the analogy of a nightclub to explain how Googlebot interacts with your website. The goal? To become part of the exclusive “Club Valid”. Her main points are outlined below:

As stated by John Mueller himself, “crawl budget is overrated - most sites never need to worry about this”. So instead of focusing on how much Google is crawling your site, you should be most concerned with how Google is crawling it

Status codes are not good or bad - there are right codes and wrong codes for different situations

In a similar vein, duplicate content is not “bad”, in fact, it’s entirely natural. You just need to make sure that you’re handling it correctly

JavaScript is your ticket to better UX, however, bear in mind that this often presents a host of SEO difficulties. Make sure that you don’t rely on the mobile friendly testing tool to see if Google is able to crawl your JavaScript - this tool actually uses different software to Googlebot (this is a common misconception!) The URL inspection tool is a bit better for checking this, however, bear in mind it’s more patient that Googlebot when it comes to rendering JavaScript, so isn’t 100% accurate.

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass from Distilled

Rand Fishkin - ‘The Search Landscape in 2019’

As the web evolves, it’s important to evaluate the areas you could invest in carefully. Rand explored the key changes affecting search marketers and how SEOs can take these changes into account when determining strategy.

Should you invest in voice search? It’s probably a bit too early. There is little difference in the results you get from a voice search vs. a manual search.

Both mobile and desktop are big - don’t neglect one at the expense of the other!

The zero-click search is where the biggest search growth is happening right now. It now accounts for about half (48.96% in the US) of all searches!

If you could benefit from answering zero-click searches, then you should prepare for that. You can determine whether you’d benefit by evaluating the value in ranking for a particular query without necessarily getting traffic.

With changes in Google search appearance recently, ads have become more seamless in the SERP. This has led to paid click-through-rate rising a lot. However, if history is correct, then it will probably slowly decline until the next big search change.

As Google’s algorithms evolve, you’ll likely receive huge ranking benefits from focusing on growing authority signals (E-A-T).

Check out Rand’s slides to see where you should be spending your time and money as the search landscape evolves.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019 from Distilled

Emily Potter - ‘Can Anything in SEO Be Proven? A Deep-Dive Into SEO Split-Testing’

Split testing SEO changes allow us to say with confidence whether or not a specific change hurts or helps organic traffic. Emily discusses various SEO split tests she’s run and potential reasons for their outcome.

The main levers for SEO tend to boil down to

1. Improving organic click-through-rate (CTR)

2. Improving organic rankings of current keywords

3. Ranking for new keywords

Split testing changes that we want to make to our site can help us to make business cases, rescue sessions, and gain a competitive advantage.

Determining which of the three levers causes a particular test to be positive or negative is challenging because since they all impact each other, the data is noisy. Measuring organic sessions relieves us of this noise.

Following “best practices” or what your competitors are doing is not always going to result in wins. Testing shows you what actually works for your site. For example, adding quantity of products in your titles or structured data for breadcrumbs might actually negatively impact your SEO, even if it seems like everyone else is doing so.

Check out Emily’s slides to see more split test case studies and learnings!

Lessons from another year in SEO A/B Testing - SearchLove London 2019 from Emily Potter

Jill Quick - ‘Segments: How To Get Juicy Insights & Avoid The Pips!’

In her excellent talk, Jill highlights how “average data gives you average insights”, and discusses the importance of segmenting your data to gain deeper insights into user behaviour. While analytics and segments are awesome, don’t become overwhelmed with the possibilities - focus on your strategy and work from there.

Jill’s other tips include:

Adding custom dimensions to forms on your website allows you to create more relevant and specific data segments

For example, if you have a website in the education sector, you can add custom dimensions to a form that asks people to fill in their profession.  You can then create a segment where custom dimension = headteacher, and you can then analyse the behaviour of this specific group of people

Build segments that look at your best buyers (people who convert well) as well as your worst customers (those who spend barely any time on site and never convert). You can learn a lot about your ideal customer, as well as what you need to improve on your site, by doing this.

Use your segments to build retargeting lists - this will usually result in lower CPAs for paid search, helping your PPC budget go further

Don’t forget to use advanced segments (using sequences and conditions) to create granular segments that matter to your business

You can use segments in Google Data Studio, which is awesome! Just bear in mind that in Data Studio you can’t see if your segment data is sampled, so it’s best to go into the GA interface to check

If you want to hear more about Jill's session, she's written a post to supplement her slides.

Segments in Google Analytics from The Coloring In Department

Rory Truesdale - ‘Using The SERPs to Know Your Audience’

It can be easy to get lost in evaluating metrics like monthly search volume, but we often forget that for each query, there is a person with a very specific motivation and need. Rory discussed how we can utilise Google’s algorithmic re-writing of the SERP to help identify those motivations and more effectively optimise for search intent - the SERPs give us amazing insight into what customers want!

Google rewrites the SERP displayed meta description 84% of the time (it thinks it’s smarter than us!) However, we can use this rewrite data to our advantage.

The best ways to get SERP data are through crawling SERPs in screaming frog, the scraper API or chrome extension, “Thruuu” (a SERP analysis tool), and then using Jupyter Notebooks to analyse it.

Scraping of SERPs, product reviews, comments, or reddit forums can be really powerful in that it will give you a data source that can reveal insight about what your customers want. Then you can optimise the content on your pages to appeal to them.

If you can get a better idea about what language and tone resonates with users, you can incorporate it into CTAs and content.

Check our Rory’s slides as well as the Jupyter notebook he uses to analyse SERP data.

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience from Distilled

Miracle Inameti Archibong - ‘The Complete Guide To Actionable Speed Audits: Getting Your Developer To Work With You’

It can be a huge challenge to get devs to implement our wishlist of SEO recommendations. Miracle discussed the practical steps to getting developers to take your recommendations seriously.

If you take some time to understand the Web Dev roles at your company, then it will help you better communicate your needs as an SEO and get things rolled out. You can do this by:

Learning the language that they’re using. Do some research into the terminology as well as possible limitations of your ask. This will make you more credible and you’re more likely to be taken seriously.

A team of developers may have different KPIs than you. It may be beneficial to use something like revenue as a way to get them on board with the change you want to make.

Try to make every ask more collaborative rather than instructive. For example, instead of simply presenting “insert this code,” try “here’s some example code, maybe we can incorporate x elements. What do you think?” A conversation may be the difference in effecting change.

Prioritising your requests in an easily readable way for web dev teams is always a good idea. It will give them the most information on what needs to get done in what timeline.

SearchLove London 2019 - Miracle Inameti-Archibong - The Complete Guide to Actionable Speed Audits from Distilled

Faisal Anderson - ‘Spying On Google: Using Log File Analysis To Reveal Invaluable SEO Insights’

Log files contain hugely valuable insight on how Googlebot and other crawlers behave on your site. Rory uncovered why you should be looking at your logs as well as how to analyse them effectively to reveal big wins that you may have otherwise been unable to quantify.

Looking at log files is a great way to see the truest and freshest data on how Google is crawling your site. It’s most accurate because it’s the actual logs of how Google (and any other bot) is crawling your website.

Getting log file data can be tricky, so it’s helpful to ask devs about your hosting setup (if your server uses load balancing, the log files may be split between various hosts). You’ll want to get 6 months of data if you can.

The three main things to evaluate when you’re analysing log files

Crawl behavior: look at most and least crawled URLs, look at crawl frequency by depth and internal links

Budget waste: find low value urls (faceted nav, query params, etc.) there are likely some subdirectories you want crawled more than others

Site health: look for inconsistent server responses

Using Jupyter to do log file analysis is great because it’s reusable and you’ll be able to use it again and again.

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File Analysis to Reveal Invaluable SEO Insights from Distilled

Dr Pete Myers - ‘Scaling Keyword Research: More Isn’t Better’

Dr Pete Myers discussed how more is not better when it comes to keyword research! Ditch the thousands of keywords and instead focus on a smaller set of keywords that actually matter for you or your clients. Below are his top tips:

Pete has developed a simple metric called RankVol to help determine the importance of a keyword

RankVol = 1 / (rank x square root of volume)

Using this metric is better than sorting by search volume, as often the highest volume keywords that a site is appearing for are not the most relevant

Lots of data in keyword research can be irrelevant. Using John Lewis as an example:

9% of keywords John Lewis ranks for are mis-spellings

Almost 20% of keywords they rank for are very close variants (plural vs. singular, for example)

Dr Pete provides a short script in his deck to group keywords to help strip out noise in your data set

If sitelinks appear for your website, Google thinks you’re a brand

A new SERP feature (‘best of’ carousel) is appearing in the US, and will likely be rolled out into Europe soon

This feature takes you to a heavily paid SERP, with lots of ads (some well-disguised!)

If a keyword has a heavily paid SERP, you should probably not bother trying to rank for it, as the pay-off will be small

‘People also ask’ is on 90% of searches - be sure to try and take advantage of this SERP space

To summarise, perception is everything with keyword research - make sure you filter out the noise!

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn't Better from Distilled

Lindsay Wassell - ‘Managing Multinational & Multilingual SEO in Motion’

Lindsay covered the many challenges involved in handling migrations involving multiple international site variants. Her key points are highlighted below:

Ask your dev team to make sure it’s possible to implement hreflang via XML sitemaps or on-page; then if there are problems implementing one method, you have another as a fall-back option

When deciding site structure and where international sites should be located (sub-folder? Subdomain? ccTLD?) bear in mind that there are no one-size-fits all solutions. It may be best to have a mixture of solutions, depending on each market.

If you have hreflang relationship issues, Lindsay advises to use Google Sheets to manage hreflang mappings, in combination with a script that can automatically generate XML sitemaps (link provided in her deck)

In order to encourage more people in your organisation to understand the importance of SEO and to make it a priority, highlight statistics such as traffic levels and revenue coming from organic search

Also keep in mind that every department has a wish list when it comes to a migration! Be tactical and tack onto other people’s wishlists to get SEO items implemented

As a final tip - check redirects before going live, as often dev teams will say it’s under control, and then there can be problems at the last minute

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multilingual SEO in Motion from Distilled

Stacey MacNaught - ‘Actioning Search Intent - What To Do With All That Data’

By analysing search intent, you can gain a ton of really insightful data. Stacey discussed how you can utilise all of this data to optimise your site for organic search and ultimately increase revenue and traffic.

Traditionally, search intent is categorised broadly as navigational, informational, and transactional. However, it’s often unclear where things are categorised because sometimes keywords are really ambiguous. Often you can break these categories down into more specific categories.

In terms of targeting keywords on your site, look out for opportunities where you may not be delivering the right content based on what query you’re targeting.

For example, if you’re targeting an informational keyword with a transactional result, you’re not going to rank. This can be an opportunity for you to create the kind of page that will rank for a select query. If the phrase is “best ballet shoes” and the results are informational pages, then you shouldn’t be serving a transactional result.

If you can be objective about the topic at hand and you have someone qualified to write that content, then you should definitely do it.

If your rankings drop but revenue unaffected, it’s likely you’ve lost rankings on informational keywords

Don’t assume that users will come back of their own accord - work with PPC and get them to retarget to users who have read your content

Build out different audience lists according to the types of content or topics that users have been reading

Build out separate PPC campaigns for this so you can easily monitor results

Stacey saw CPA fall by -34% when she did this for a healthcare site

To generate content ideas, talk to the sales and customer service teams to find out what users are asking, then build content around it

You can also use Google Forms to survey previous customers to find out what drove their purchase

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to Do with All That Data from Distilled

Will Critchlow - ‘Misunderstood Concepts at the Heart of SEO - Get An Edge By Understanding These Areas’

Most things in SEO can be boiled down to technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? However, some of the foundational elements of SEO are misunderstood.

Regarding crawlability, it’s important to understand how setting directives in robots.txt will impact your site if handled incorrectly.

Robots.txt directives do not cascade. For example, if you set a specific directive to disallow Googlebot from /example, that is the one it will follow. Even if you specify that * (all user agents) are disallowed from /dont-crawl elsewhere in the file, Googlebot will only follow it’s set directive not to crawl /example and still be able to crawl /dont-crawl.

The Google documentation, robots.txt checker in  GSC, and the open source parser tend to disagree on what is allowed and disallowed. So, you’ll need to do some testing to ensure that the directives you’re setting are what you intended.

We often have  a lot of intuition about how things like pagerank work, but too many of our recommendations are based on misconceptions about how authority flows

There are some huge changes coming to major browser cookie handling. The cookie window will be shorter, which means that a lot of traffic that’s currently classified as organic will be classified as direct. Understanding the language around the changes that are happening is, and will be, important

There are common misconceptions too about the meaning of ‘long tail keywords’

50% of Twitter respondents incorrectly think it means that there are many words in a query

40% understand the correct meaning, which is that they are keywords with low search volume

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart of SEO from Distilled

That's it for our London conference for another year. But the good news is we are heading to San Diego in March where we'll be getting some sun, sea and search at SearchLove San Diego!

If you have any questions about our conferences please leave a comment below or come and say hello over on Twitter.

[donnafmae]

SearchLove London 2019: The Great Big Round Up

On 14th and 15th October, we made our annual visit to The Brewery in London for our UK edition of SearchLove. This year’s conference was our most successful yet, not only in terms of the number of folks attending but also with regard to the high calibre of speakers who joined us over the jam-packed two days to share their invaluable industry insights. 

Let the show begin! #searchlove #seo pic.twitter.com/zDIRbbX2KG

— Udo Leinhäuser (@u_leinhaeuser) October 14, 2019

This post is a quick-fire summary of the knowledge our speakers had to share, plus their slides & a few photos from across the conference.  All sessions in their entirety will be available with a DistilledU membership in a couple of weeks' time. And don’t forget that if you feel you missed out this year,  make sure you sign up to our mailing list to be the first in the know for next year’s conference! Are you ready? Let’s get started!

Marie Haynes - ‘Practical Tips For Improving E-A-T’

Google’s algorithms are increasingly considering E-A-T components (expertise, authority and trust) when evaluating sites. Marie shared why and how to improve E-A-T so that you have the best chance at winning in the current and future search landscape.

One of the most important things to focus on is the accuracy of the information on your site. This is especially important if your pages are primarily YMYL (‘your money or your life’, in other words, content that can affect someone’s health, safety, financial stability, etc.).

Google’s quality raters use the quality raters guidelines as their textbook. If you take a look at the guidelines, you can get a better idea about what Google is actually looking at when they’re evaluating E-A-T components. Try doing a CTRL+F for your industry to see what they suggest for your vertical.

There are some practical things you can do on your site to help Google understand that you’re trustworthy and authoritative:

Have contact information available.

If you’re eCommerce, ensure that your refund policy and customer service information is clearly accessible.

Make sure your site is secure (HTTPS)

Have correct grammar. How your page reads is important!

Make sure that the information on your site doesn’t contradict any known facts, something called scientific consensus. Site all sources as necessary.

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T from Distilled

Sarah Gurbach - ‘Using Qualitative Data To Make Human-Centered Decisions’

SEOs have a huge amount of data to work with, but often, the data that gets overlooked is that which comes directly from the humans who are driving all of our data points.

By performing qualitative research in tandem with quantitative, we can get insights on the actual human wants, barriers, and confusions that drive our customers to make their decisions and move through the funnel.

Sarah’s steps to conducting qualitative research include:

Defining your objective. Write it as a question. Keep it specific, focused and simple.

Asking open-ended questions to customers to define the personas you should be targeting. Sarah recommends surveys of 10 questions to 5 customers that should only take around 20 minutes each. More than this will likely be redundant.

Actually observing our users to figure out what and how they’re searching and moving through the funnel.

You can then quantify this data by combining it with other data sources (i.e. PPC data, conversion data, etc.).

If you don’t have time to conduct surveys, then you can go to social media and ask a question!

Want more on questions you can ask your customers? Check out this resource from Sarah.

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human-centered Decisions from Distilled

Greg Gifford - ‘Doc Brown’s Plutonium-Powered SEO Playbook’

Greg delivered an entertaining, informative and best of all highly actionable talk on local SEO. If you have physical locations for your business, you should not be neglecting your local SEO strategy! It’s important to remember that there is a different algorithm for local SEO compared to the traditional SERP, and therefore you need to approach local SEO slightly differently.

Greg’s key tips to nailing your local SEO strategy are as follows:

Links are weighted differently for local SEO! Make sure you acquire local links - quality, and whether these are follow or nofollow, matters far less than in the standard SERP. The key is to make sure your links are local - get your hands dirty with some old-school marketing and get out into your local community to build links from churches, businesses and community websites in your area.  

Content needs to actually be about your business and local area. If you can use your website copy for a site in another area, you’re doing it wrong. Also, make sure that your blog is a local destination - if your content is more localised than competitors, then you’ll be one step ahead of competitors. 

Citations are also important, but you only need a handful! Make sure you link to your website from places that customers will actually see, such as your Facebook, Twitter and other social profiles. Ensure your business information is accurate across platforms.

Reviews need to be strong across platforms - there’s no use having excellent reviews in Google My Business, and then bad reviews on TripAdvisor!

Google My Business is your new homepage, so make sure you give it some attention!

Bear in mind that users can not only ask questions but also answer them - make sure you create your own Q&A here and upvote your answers so that they appear at the top.

Also be aware that clicks from GMB are recorded as direct! If you use UTM tracking parameters, then you can update the tracking so that you can attribute it correctly to organic.

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local SEO Playbook from Distilled

Luke Carthy - ‘Finding Powerful CRO and UX Opportunities Using SEO Crawlers’

Luke Carthy discussed the importance of not always striving to drive more traffic, but making the most of the traffic you currently do have. More traffic does not necessarily equal more conversions! He explored different ways to identify opportunities using crawl software and custom extraction, and to use these insights to improve conversion rates on your website.

His top recommendations include:

Look at the internal search experience of users - do they get a ‘no results found’ page? What does this look like - does it provide a good user experience? Does it guide users to alternative products?

Custom extraction is an excellent way to mine websites for information (your own and especially competitors!)

Consider scraping product recommendations:

What products are competitor sites recommending? These are often based on dynamic algorithms, so provide a good insight into what products customers buy together

Also pay attention to the price of the recommended products vs. the main product - recommended items are often more expensive, to encourage users to spend more

Also consider scraping competitor sites for prices, review and stock

Are you cheaper than competitors?

Do competitors have popular products that you don’t have? What are their best and worst-performing products? Often category or search results pages are ordered by best-sellers, and you can take advantage of this by mining this information

To deepen your analysis, plugin other data such as log file data, Google Analytics, XML sitemaps and backlinks to try to understand how you can improve your current results, and to obtain comprehensive insights that you can share with the wider team

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunities Using SEO Crawlers from Distilled

Andi Jarvis - ‘The Science of Persuasion’

Human psychology affects consumers’ buying behavior tremendously. Andi covered how we as SEOs can better understand these factors to influence our SEO strategy and improve conversions.

Scarcity: you can create the impression of scarcity even when it doesn’t exist, by creating scarcity of time to drive demand. An example of this is how Hotels.com creates a sense of urgency by including things like “Only 4 rooms left!” Test and learn with different time scales (hours, days, weeks or more) to see what works best for your product offering.

Authority: building authority helps people understand who they should trust. When you’ve got authority, you are more likely to persuade people. You can build authority simply by talking about yourself, and by labelling yourself as an authority in your industry.

Likeability: The reason that influencer marketing works is due to the principle of liking: we prefer to buy from people who we are attracted to and who we aspire to be. If we can envision ourselves using a product or service by seeing ourselves in its marketing, then we are more likely to convert.

Pretty Little Thing has started doing this by incorporating two models to model clothing, to increase the likelihood of users identifying with their models

Purpose: People are more likely to buy when they feel they are contributing to a cause, for example, Pampers who has a partnership with Unicef, so consumers feel like they are doing a good deed when they buy Pampers products. This is known as cause-based or purpose-based marketing.

Social proofing: It’s been known for a long time that people are influenced by the behaviour of others. In the early 1800s, theatres would pay people to clap at the right moments in a show, to encourage others to join in. Similarly today, if a brand has several endorsements from celebrities or users, people are more likely to purchase their products.

Reciprocation: Offering customers a free gift (even if small) can have a positive impact on re-purchase rates. Make sure though that you evolve what you do if you have a regular purchase cycle - offer customers different gifts so that they don’t know what to expect, otherwise the positive effect wears off.

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion from Distilled

Heather Physioc - ‘Building a Discoverability Powerhouse: Lessons From Integrating Organic Search, Paid Search & Performance Content’

Organic, paid content and the like all impact discoverability. Yet, in many organisations, these teams are siloed. Heather discussed tips for integrating and collaborating between teams to build a “discoverabilty powerhouse”.

There are definite obstacles to integrating marketing teams like paid, social, or organic.

It’s not unlikely that merging teams too much can actually diminish agility. Depending on what marketing needs are at different times, allow for independence of teams when it’s necessary to get a job done.

Every team has their own processes for getting things done. Don’t try to overhaul everything at once. Talk with each other to see where integration makes the most sense.

There are also clear wins when you’re able to collaborate effectively.

When you’re in harmony with each team, you can more seamlessly find opportunities for discoverability. This can ultimately lead to up-sells or cross-sells.

By working together, we can share knowledge more deeply and have richer data. We can then leverage this to capture as much of the SERP as possible.

Cross-training teams can help build empathy and trust. When separate teams gain an understanding of how and why certain tasks (i.e. keyword research) are done, it can help everyone work better together and streamline processes.

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse from Distilled

Robin Lord - ‘Excel? It Would Be Easier To Go To Jupyter’

Robin, a senior consultant here at Distilled, demonstrated the various shortcomings of Excel and showed an easier, repeatable, and more effective way to get things done - using Jupyter Notebooks and Python.

Below we outline Robin’s main points:

Excel and Google Sheets are very error-prone - especially if you’re dealing with larger data sets! If you need to process a lot of data, then you should consider using Jupyter Notebooks, as it can handle much bigger data sets (think: analysing backlinks, doing keyword research, log file analysis)

Jupyter Notebooks are reusable: if you create a Jupyter script to do any repeatable task (i.e. reporting or keyword research) then you can reuse it. This makes your life much easier because you don’t have to go back and dissect an old process.

Jupyter allows you to use Regex. This gives a huge advantage over excel because it is far more efficient at allowing you to account for misspellings. This, for example, can give you a far more accurate chance at accounting for things like branded search query permutations.

Jupyter allows you to write notes and keep every step in your process ordered. This means that your methodology is noted and the next time you perform this task, you remember exactly the steps you took. This is especially useful for when clients ask you questions about your work weeks or months down the line!

Finally - Jupyter notebooks allow us to get answers that we can’t get from Excel. We’re able to not only consider the data set from new angles, but we also have more time to go about other tasks, such as thinking about client strategy or improving other processes.

Robin has so many slides it breaks Slideshare. Instead, you can download his slides from Dropbox.

Jes Scholz - ‘Giving Robots An All Access Pass’

Jes Scholz uses the analogy of a nightclub to explain how Googlebot interacts with your website. The goal? To become part of the exclusive “Club Valid”. Her main points are outlined below:

As stated by John Mueller himself, “crawl budget is overrated - most sites never need to worry about this”. So instead of focusing on how much Google is crawling your site, you should be most concerned with how Google is crawling it

Status codes are not good or bad - there are right codes and wrong codes for different situations

In a similar vein, duplicate content is not “bad”, in fact, it’s entirely natural. You just need to make sure that you’re handling it correctly

JavaScript is your ticket to better UX, however, bear in mind that this often presents a host of SEO difficulties. Make sure that you don’t rely on the mobile friendly testing tool to see if Google is able to crawl your JavaScript - this tool actually uses different software to Googlebot (this is a common misconception!) The URL inspection tool is a bit better for checking this, however, bear in mind it’s more patient that Googlebot when it comes to rendering JavaScript, so isn’t 100% accurate.

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass from Distilled

Rand Fishkin - ‘The Search Landscape in 2019’

As the web evolves, it’s important to evaluate the areas you could invest in carefully. Rand explored the key changes affecting search marketers and how SEOs can take these changes into account when determining strategy.

Should you invest in voice search? It’s probably a bit too early. There is little difference in the results you get from a voice search vs. a manual search.

Both mobile and desktop are big - don’t neglect one at the expense of the other!

The zero-click search is where the biggest search growth is happening right now. It now accounts for about half (48.96% in the US) of all searches!

If you could benefit from answering zero-click searches, then you should prepare for that. You can determine whether you’d benefit by evaluating the value in ranking for a particular query without necessarily getting traffic.

With changes in Google search appearance recently, ads have become more seamless in the SERP. This has led to paid click-through-rate rising a lot. However, if history is correct, then it will probably slowly decline until the next big search change.

As Google’s algorithms evolve, you’ll likely receive huge ranking benefits from focusing on growing authority signals (E-A-T).

Check out Rand’s slides to see where you should be spending your time and money as the search landscape evolves.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019 from Distilled

Emily Potter - ‘Can Anything in SEO Be Proven? A Deep-Dive Into SEO Split-Testing’

Split testing SEO changes allow us to say with confidence whether or not a specific change hurts or helps organic traffic. Emily discusses various SEO split tests she’s run and potential reasons for their outcome.

The main levers for SEO tend to boil down to

1. Improving organic click-through-rate (CTR)

2. Improving organic rankings of current keywords

3. Ranking for new keywords

Split testing changes that we want to make to our site can help us to make business cases, rescue sessions, and gain a competitive advantage.

Determining which of the three levers causes a particular test to be positive or negative is challenging because since they all impact each other, the data is noisy. Measuring organic sessions relieves us of this noise.

Following “best practices” or what your competitors are doing is not always going to result in wins. Testing shows you what actually works for your site. For example, adding quantity of products in your titles or structured data for breadcrumbs might actually negatively impact your SEO, even if it seems like everyone else is doing so.

Check out Emily’s slides to see more split test case studies and learnings!

Lessons from another year in SEO A/B Testing - SearchLove London 2019 from Emily Potter

Jill Quick - ‘Segments: How To Get Juicy Insights & Avoid The Pips!’

In her excellent talk, Jill highlights how “average data gives you average insights”, and discusses the importance of segmenting your data to gain deeper insights into user behaviour. While analytics and segments are awesome, don’t become overwhelmed with the possibilities - focus on your strategy and work from there.

Jill’s other tips include:

Adding custom dimensions to forms on your website allows you to create more relevant and specific data segments

For example, if you have a website in the education sector, you can add custom dimensions to a form that asks people to fill in their profession.  You can then create a segment where custom dimension = headteacher, and you can then analyse the behaviour of this specific group of people

Build segments that look at your best buyers (people who convert well) as well as your worst customers (those who spend barely any time on site and never convert). You can learn a lot about your ideal customer, as well as what you need to improve on your site, by doing this.

Use your segments to build retargeting lists - this will usually result in lower CPAs for paid search, helping your PPC budget go further

Don’t forget to use advanced segments (using sequences and conditions) to create granular segments that matter to your business

You can use segments in Google Data Studio, which is awesome! Just bear in mind that in Data Studio you can’t see if your segment data is sampled, so it’s best to go into the GA interface to check

If you want to hear more about Jill's session, she's written a post to supplement her slides.

Segments in Google Analytics from The Coloring In Department

Rory Truesdale - ‘Using The SERPs to Know Your Audience’

It can be easy to get lost in evaluating metrics like monthly search volume, but we often forget that for each query, there is a person with a very specific motivation and need. Rory discussed how we can utilise Google’s algorithmic re-writing of the SERP to help identify those motivations and more effectively optimise for search intent - the SERPs give us amazing insight into what customers want!

Google rewrites the SERP displayed meta description 84% of the time (it thinks it’s smarter than us!) However, we can use this rewrite data to our advantage.

The best ways to get SERP data are through crawling SERPs in screaming frog, the scraper API or chrome extension, “Thruuu” (a SERP analysis tool), and then using Jupyter Notebooks to analyse it.

Scraping of SERPs, product reviews, comments, or reddit forums can be really powerful in that it will give you a data source that can reveal insight about what your customers want. Then you can optimise the content on your pages to appeal to them.

If you can get a better idea about what language and tone resonates with users, you can incorporate it into CTAs and content.

Check our Rory’s slides as well as the Jupyter notebook he uses to analyse SERP data.

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience from Distilled

Miracle Inameti Archibong - ‘The Complete Guide To Actionable Speed Audits: Getting Your Developer To Work With You’

It can be a huge challenge to get devs to implement our wishlist of SEO recommendations. Miracle discussed the practical steps to getting developers to take your recommendations seriously.

If you take some time to understand the Web Dev roles at your company, then it will help you better communicate your needs as an SEO and get things rolled out. You can do this by:

Learning the language that they’re using. Do some research into the terminology as well as possible limitations of your ask. This will make you more credible and you’re more likely to be taken seriously.

A team of developers may have different KPIs than you. It may be beneficial to use something like revenue as a way to get them on board with the change you want to make.

Try to make every ask more collaborative rather than instructive. For example, instead of simply presenting “insert this code,” try “here’s some example code, maybe we can incorporate x elements. What do you think?” A conversation may be the difference in effecting change.

Prioritising your requests in an easily readable way for web dev teams is always a good idea. It will give them the most information on what needs to get done in what timeline.

SearchLove London 2019 - Miracle Inameti-Archibong - The Complete Guide to Actionable Speed Audits from Distilled

Faisal Anderson - ‘Spying On Google: Using Log File Analysis To Reveal Invaluable SEO Insights’

Log files contain hugely valuable insight on how Googlebot and other crawlers behave on your site. Rory uncovered why you should be looking at your logs as well as how to analyse them effectively to reveal big wins that you may have otherwise been unable to quantify.

Looking at log files is a great way to see the truest and freshest data on how Google is crawling your site. It’s most accurate because it’s the actual logs of how Google (and any other bot) is crawling your website.

Getting log file data can be tricky, so it’s helpful to ask devs about your hosting setup (if your server uses load balancing, the log files may be split between various hosts). You’ll want to get 6 months of data if you can.

The three main things to evaluate when you’re analysing log files

Crawl behavior: look at most and least crawled URLs, look at crawl frequency by depth and internal links

Budget waste: find low value urls (faceted nav, query params, etc.) there are likely some subdirectories you want crawled more than others

Site health: look for inconsistent server responses

Using Jupyter to do log file analysis is great because it’s reusable and you’ll be able to use it again and again.

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File Analysis to Reveal Invaluable SEO Insights from Distilled

Dr Pete Myers - ‘Scaling Keyword Research: More Isn’t Better’

Dr Pete Myers discussed how more is not better when it comes to keyword research! Ditch the thousands of keywords and instead focus on a smaller set of keywords that actually matter for you or your clients. Below are his top tips:

Pete has developed a simple metric called RankVol to help determine the importance of a keyword

RankVol = 1 / (rank x square root of volume)

Using this metric is better than sorting by search volume, as often the highest volume keywords that a site is appearing for are not the most relevant

Lots of data in keyword research can be irrelevant. Using John Lewis as an example:

9% of keywords John Lewis ranks for are mis-spellings

Almost 20% of keywords they rank for are very close variants (plural vs. singular, for example)

Dr Pete provides a short script in his deck to group keywords to help strip out noise in your data set

If sitelinks appear for your website, Google thinks you’re a brand

A new SERP feature (‘best of’ carousel) is appearing in the US, and will likely be rolled out into Europe soon

This feature takes you to a heavily paid SERP, with lots of ads (some well-disguised!)

If a keyword has a heavily paid SERP, you should probably not bother trying to rank for it, as the pay-off will be small

‘People also ask’ is on 90% of searches - be sure to try and take advantage of this SERP space

To summarise, perception is everything with keyword research - make sure you filter out the noise!

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn't Better from Distilled

Lindsay Wassell - ‘Managing Multinational & Multilingual SEO in Motion’

Lindsay covered the many challenges involved in handling migrations involving multiple international site variants. Her key points are highlighted below:

Ask your dev team to make sure it’s possible to implement hreflang via XML sitemaps or on-page; then if there are problems implementing one method, you have another as a fall-back option

When deciding site structure and where international sites should be located (sub-folder? Subdomain? ccTLD?) bear in mind that there are no one-size-fits all solutions. It may be best to have a mixture of solutions, depending on each market.

If you have hreflang relationship issues, Lindsay advises to use Google Sheets to manage hreflang mappings, in combination with a script that can automatically generate XML sitemaps (link provided in her deck)

In order to encourage more people in your organisation to understand the importance of SEO and to make it a priority, highlight statistics such as traffic levels and revenue coming from organic search

Also keep in mind that every department has a wish list when it comes to a migration! Be tactical and tack onto other people’s wishlists to get SEO items implemented

As a final tip - check redirects before going live, as often dev teams will say it’s under control, and then there can be problems at the last minute

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multilingual SEO in Motion from Distilled

Stacey MacNaught - ‘Actioning Search Intent - What To Do With All That Data’

By analysing search intent, you can gain a ton of really insightful data. Stacey discussed how you can utilise all of this data to optimise your site for organic search and ultimately increase revenue and traffic.

Traditionally, search intent is categorised broadly as navigational, informational, and transactional. However, it’s often unclear where things are categorised because sometimes keywords are really ambiguous. Often you can break these categories down into more specific categories.

In terms of targeting keywords on your site, look out for opportunities where you may not be delivering the right content based on what query you’re targeting.

For example, if you’re targeting an informational keyword with a transactional result, you’re not going to rank. This can be an opportunity for you to create the kind of page that will rank for a select query. If the phrase is “best ballet shoes” and the results are informational pages, then you shouldn’t be serving a transactional result.

If you can be objective about the topic at hand and you have someone qualified to write that content, then you should definitely do it.

If your rankings drop but revenue unaffected, it’s likely you’ve lost rankings on informational keywords

Don’t assume that users will come back of their own accord - work with PPC and get them to retarget to users who have read your content

Build out different audience lists according to the types of content or topics that users have been reading

Build out separate PPC campaigns for this so you can easily monitor results

Stacey saw CPA fall by -34% when she did this for a healthcare site

To generate content ideas, talk to the sales and customer service teams to find out what users are asking, then build content around it

You can also use Google Forms to survey previous customers to find out what drove their purchase

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to Do with All That Data from Distilled

Will Critchlow - ‘Misunderstood Concepts at the Heart of SEO - Get An Edge By Understanding These Areas’

Most things in SEO can be boiled down to technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? However, some of the foundational elements of SEO are misunderstood.

Regarding crawlability, it’s important to understand how setting directives in robots.txt will impact your site if handled incorrectly.

Robots.txt directives do not cascade. For example, if you set a specific directive to disallow Googlebot from /example, that is the one it will follow. Even if you specify that * (all user agents) are disallowed from /dont-crawl elsewhere in the file, Googlebot will only follow it’s set directive not to crawl /example and still be able to crawl /dont-crawl.

The Google documentation, robots.txt checker in  GSC, and the open source parser tend to disagree on what is allowed and disallowed. So, you’ll need to do some testing to ensure that the directives you’re setting are what you intended.

We often have  a lot of intuition about how things like pagerank work, but too many of our recommendations are based on misconceptions about how authority flows

There are some huge changes coming to major browser cookie handling. The cookie window will be shorter, which means that a lot of traffic that’s currently classified as organic will be classified as direct. Understanding the language around the changes that are happening is, and will be, important

There are common misconceptions too about the meaning of ‘long tail keywords’

50% of Twitter respondents incorrectly think it means that there are many words in a query

40% understand the correct meaning, which is that they are keywords with low search volume

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart of SEO from Distilled

That's it for our London conference for another year. But the good news is we are heading to San Diego in March where we'll be getting some sun, sea and search at SearchLove San Diego!

If you have any questions about our conferences please leave a comment below or come and say hello over on Twitter.

from Marketing https://www.distilled.net/resources/searchlove-london-2019-round-up/ via http://www.rssmix.com/

[anthonykrierion]

SearchLove London 2019: The Great Big Round Up

On 14th and 15th October, we made our annual visit to The Brewery in London for our UK edition of SearchLove. This year’s conference was our most successful yet, not only in terms of the number of folks attending but also with regard to the high calibre of speakers who joined us over the jam-packed two days to share their invaluable industry insights. 

Let the show begin! #searchlove #seo pic.twitter.com/zDIRbbX2KG

— Udo Leinhäuser (@u_leinhaeuser) October 14, 2019

This post is a quick-fire summary of the knowledge our speakers had to share, plus their slides & a few photos from across the conference.  All sessions in their entirety will be available with a DistilledU membership in a couple of weeks' time. And don’t forget that if you feel you missed out this year,  make sure you sign up to our mailing list to be the first in the know for next year’s conference! Are you ready? Let’s get started!

Marie Haynes - ‘Practical Tips For Improving E-A-T’

Google’s algorithms are increasingly considering E-A-T components (expertise, authority and trust) when evaluating sites. Marie shared why and how to improve E-A-T so that you have the best chance at winning in the current and future search landscape.

One of the most important things to focus on is the accuracy of the information on your site. This is especially important if your pages are primarily YMYL (‘your money or your life’, in other words, content that can affect someone’s health, safety, financial stability, etc.).

Google’s quality raters use the quality raters guidelines as their textbook. If you take a look at the guidelines, you can get a better idea about what Google is actually looking at when they’re evaluating E-A-T components. Try doing a CTRL+F for your industry to see what they suggest for your vertical.

There are some practical things you can do on your site to help Google understand that you’re trustworthy and authoritative:

Have contact information available.

If you’re eCommerce, ensure that your refund policy and customer service information is clearly accessible.

Make sure your site is secure (HTTPS)

Have correct grammar. How your page reads is important!

Make sure that the information on your site doesn’t contradict any known facts, something called scientific consensus. Site all sources as necessary.

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T from Distilled

Sarah Gurbach - ‘Using Qualitative Data To Make Human-Centered Decisions’

SEOs have a huge amount of data to work with, but often, the data that gets overlooked is that which comes directly from the humans who are driving all of our data points.

By performing qualitative research in tandem with quantitative, we can get insights on the actual human wants, barriers, and confusions that drive our customers to make their decisions and move through the funnel.

Sarah’s steps to conducting qualitative research include:

Defining your objective. Write it as a question. Keep it specific, focused and simple.

Asking open-ended questions to customers to define the personas you should be targeting. Sarah recommends surveys of 10 questions to 5 customers that should only take around 20 minutes each. More than this will likely be redundant.

Actually observing our users to figure out what and how they’re searching and moving through the funnel.

You can then quantify this data by combining it with other data sources (i.e. PPC data, conversion data, etc.).

If you don’t have time to conduct surveys, then you can go to social media and ask a question!

Want more on questions you can ask your customers? Check out this resource from Sarah.

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human-centered Decisions from Distilled

Greg Gifford - ‘Doc Brown’s Plutonium-Powered SEO Playbook’

Greg delivered an entertaining, informative and best of all highly actionable talk on local SEO. If you have physical locations for your business, you should not be neglecting your local SEO strategy! It’s important to remember that there is a different algorithm for local SEO compared to the traditional SERP, and therefore you need to approach local SEO slightly differently.

Greg’s key tips to nailing your local SEO strategy are as follows:

Links are weighted differently for local SEO! Make sure you acquire local links - quality, and whether these are follow or nofollow, matters far less than in the standard SERP. The key is to make sure your links are local - get your hands dirty with some old-school marketing and get out into your local community to build links from churches, businesses and community websites in your area.  

Content needs to actually be about your business and local area. If you can use your website copy for a site in another area, you’re doing it wrong. Also, make sure that your blog is a local destination - if your content is more localised than competitors, then you’ll be one step ahead of competitors. 

Citations are also important, but you only need a handful! Make sure you link to your website from places that customers will actually see, such as your Facebook, Twitter and other social profiles. Ensure your business information is accurate across platforms.

Reviews need to be strong across platforms - there’s no use having excellent reviews in Google My Business, and then bad reviews on TripAdvisor!

Google My Business is your new homepage, so make sure you give it some attention!

Bear in mind that users can not only ask questions but also answer them - make sure you create your own Q&A here and upvote your answers so that they appear at the top.

Also be aware that clicks from GMB are recorded as direct! If you use UTM tracking parameters, then you can update the tracking so that you can attribute it correctly to organic.

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local SEO Playbook from Distilled

Luke Carthy - ‘Finding Powerful CRO and UX Opportunities Using SEO Crawlers’

Luke Carthy discussed the importance of not always striving to drive more traffic, but making the most of the traffic you currently do have. More traffic does not necessarily equal more conversions! He explored different ways to identify opportunities using crawl software and custom extraction, and to use these insights to improve conversion rates on your website.

His top recommendations include:

Look at the internal search experience of users - do they get a ‘no results found’ page? What does this look like - does it provide a good user experience? Does it guide users to alternative products?

Custom extraction is an excellent way to mine websites for information (your own and especially competitors!)

Consider scraping product recommendations:

What products are competitor sites recommending? These are often based on dynamic algorithms, so provide a good insight into what products customers buy together

Also pay attention to the price of the recommended products vs. the main product - recommended items are often more expensive, to encourage users to spend more

Also consider scraping competitor sites for prices, review and stock

Are you cheaper than competitors?

Do competitors have popular products that you don’t have? What are their best and worst-performing products? Often category or search results pages are ordered by best-sellers, and you can take advantage of this by mining this information

To deepen your analysis, plugin other data such as log file data, Google Analytics, XML sitemaps and backlinks to try to understand how you can improve your current results, and to obtain comprehensive insights that you can share with the wider team

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunities Using SEO Crawlers from Distilled

Andi Jarvis - ‘The Science of Persuasion’

Human psychology affects consumers’ buying behavior tremendously. Andi covered how we as SEOs can better understand these factors to influence our SEO strategy and improve conversions.

Scarcity: you can create the impression of scarcity even when it doesn’t exist, by creating scarcity of time to drive demand. An example of this is how Hotels.com creates a sense of urgency by including things like “Only 4 rooms left!” Test and learn with different time scales (hours, days, weeks or more) to see what works best for your product offering.

Authority: building authority helps people understand who they should trust. When you’ve got authority, you are more likely to persuade people. You can build authority simply by talking about yourself, and by labelling yourself as an authority in your industry.

Likeability: The reason that influencer marketing works is due to the principle of liking: we prefer to buy from people who we are attracted to and who we aspire to be. If we can envision ourselves using a product or service by seeing ourselves in its marketing, then we are more likely to convert.

Pretty Little Thing has started doing this by incorporating two models to model clothing, to increase the likelihood of users identifying with their models

Purpose: People are more likely to buy when they feel they are contributing to a cause, for example, Pampers who has a partnership with Unicef, so consumers feel like they are doing a good deed when they buy Pampers products. This is known as cause-based or purpose-based marketing.

Social proofing: It’s been known for a long time that people are influenced by the behaviour of others. In the early 1800s, theatres would pay people to clap at the right moments in a show, to encourage others to join in. Similarly today, if a brand has several endorsements from celebrities or users, people are more likely to purchase their products.

Reciprocation: Offering customers a free gift (even if small) can have a positive impact on re-purchase rates. Make sure though that you evolve what you do if you have a regular purchase cycle - offer customers different gifts so that they don’t know what to expect, otherwise the positive effect wears off.

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion from Distilled

Heather Physioc - ‘Building a Discoverability Powerhouse: Lessons From Integrating Organic Search, Paid Search & Performance Content’

Organic, paid content and the like all impact discoverability. Yet, in many organisations, these teams are siloed. Heather discussed tips for integrating and collaborating between teams to build a “discoverabilty powerhouse”.

There are definite obstacles to integrating marketing teams like paid, social, or organic.

It’s not unlikely that merging teams too much can actually diminish agility. Depending on what marketing needs are at different times, allow for independence of teams when it’s necessary to get a job done.

Every team has their own processes for getting things done. Don’t try to overhaul everything at once. Talk with each other to see where integration makes the most sense.

There are also clear wins when you’re able to collaborate effectively.

When you’re in harmony with each team, you can more seamlessly find opportunities for discoverability. This can ultimately lead to up-sells or cross-sells.

By working together, we can share knowledge more deeply and have richer data. We can then leverage this to capture as much of the SERP as possible.

Cross-training teams can help build empathy and trust. When separate teams gain an understanding of how and why certain tasks (i.e. keyword research) are done, it can help everyone work better together and streamline processes.

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse from Distilled

Robin Lord - ‘Excel? It Would Be Easier To Go To Jupyter’

Robin, a senior consultant here at Distilled, demonstrated the various shortcomings of Excel and showed an easier, repeatable, and more effective way to get things done - using Jupyter Notebooks and Python.

Below we outline Robin’s main points:

Excel and Google Sheets are very error-prone - especially if you’re dealing with larger data sets! If you need to process a lot of data, then you should consider using Jupyter Notebooks, as it can handle much bigger data sets (think: analysing backlinks, doing keyword research, log file analysis)

Jupyter Notebooks are reusable: if you create a Jupyter script to do any repeatable task (i.e. reporting or keyword research) then you can reuse it. This makes your life much easier because you don’t have to go back and dissect an old process.

Jupyter allows you to use Regex. This gives a huge advantage over excel because it is far more efficient at allowing you to account for misspellings. This, for example, can give you a far more accurate chance at accounting for things like branded search query permutations.

Jupyter allows you to write notes and keep every step in your process ordered. This means that your methodology is noted and the next time you perform this task, you remember exactly the steps you took. This is especially useful for when clients ask you questions about your work weeks or months down the line!

Finally - Jupyter notebooks allow us to get answers that we can’t get from Excel. We’re able to not only consider the data set from new angles, but we also have more time to go about other tasks, such as thinking about client strategy or improving other processes.

Robin has so many slides it breaks Slideshare. Instead, you can download his slides from Dropbox.

Jes Scholz - ‘Giving Robots An All Access Pass’

Jes Scholz uses the analogy of a nightclub to explain how Googlebot interacts with your website. The goal? To become part of the exclusive “Club Valid”. Her main points are outlined below:

As stated by John Mueller himself, “crawl budget is overrated - most sites never need to worry about this”. So instead of focusing on how much Google is crawling your site, you should be most concerned with how Google is crawling it

Status codes are not good or bad - there are right codes and wrong codes for different situations

In a similar vein, duplicate content is not “bad”, in fact, it’s entirely natural. You just need to make sure that you’re handling it correctly

JavaScript is your ticket to better UX, however, bear in mind that this often presents a host of SEO difficulties. Make sure that you don’t rely on the mobile friendly testing tool to see if Google is able to crawl your JavaScript - this tool actually uses different software to Googlebot (this is a common misconception!) The URL inspection tool is a bit better for checking this, however, bear in mind it’s more patient that Googlebot when it comes to rendering JavaScript, so isn’t 100% accurate.

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass from Distilled

Rand Fishkin - ‘The Search Landscape in 2019’

As the web evolves, it’s important to evaluate the areas you could invest in carefully. Rand explored the key changes affecting search marketers and how SEOs can take these changes into account when determining strategy.

Should you invest in voice search? It’s probably a bit too early. There is little difference in the results you get from a voice search vs. a manual search.

Both mobile and desktop are big - don’t neglect one at the expense of the other!

The zero-click search is where the biggest search growth is happening right now. It now accounts for about half (48.96% in the US) of all searches!

If you could benefit from answering zero-click searches, then you should prepare for that. You can determine whether you’d benefit by evaluating the value in ranking for a particular query without necessarily getting traffic.

With changes in Google search appearance recently, ads have become more seamless in the SERP. This has led to paid click-through-rate rising a lot. However, if history is correct, then it will probably slowly decline until the next big search change.

As Google’s algorithms evolve, you’ll likely receive huge ranking benefits from focusing on growing authority signals (E-A-T).

Check out Rand’s slides to see where you should be spending your time and money as the search landscape evolves.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019 from Distilled

Emily Potter - ‘Can Anything in SEO Be Proven? A Deep-Dive Into SEO Split-Testing’

Split testing SEO changes allow us to say with confidence whether or not a specific change hurts or helps organic traffic. Emily discusses various SEO split tests she’s run and potential reasons for their outcome.

The main levers for SEO tend to boil down to

1. Improving organic click-through-rate (CTR)

2. Improving organic rankings of current keywords

3. Ranking for new keywords

Split testing changes that we want to make to our site can help us to make business cases, rescue sessions, and gain a competitive advantage.

Determining which of the three levers causes a particular test to be positive or negative is challenging because since they all impact each other, the data is noisy. Measuring organic sessions relieves us of this noise.

Following “best practices” or what your competitors are doing is not always going to result in wins. Testing shows you what actually works for your site. For example, adding quantity of products in your titles or structured data for breadcrumbs might actually negatively impact your SEO, even if it seems like everyone else is doing so.

Check out Emily’s slides to see more split test case studies and learnings!

Lessons from another year in SEO A/B Testing - SearchLove London 2019 from Emily Potter

Jill Quick - ‘Segments: How To Get Juicy Insights & Avoid The Pips!’

In her excellent talk, Jill highlights how “average data gives you average insights”, and discusses the importance of segmenting your data to gain deeper insights into user behaviour. While analytics and segments are awesome, don’t become overwhelmed with the possibilities - focus on your strategy and work from there.

Jill’s other tips include:

Adding custom dimensions to forms on your website allows you to create more relevant and specific data segments

For example, if you have a website in the education sector, you can add custom dimensions to a form that asks people to fill in their profession.  You can then create a segment where custom dimension = headteacher, and you can then analyse the behaviour of this specific group of people

Build segments that look at your best buyers (people who convert well) as well as your worst customers (those who spend barely any time on site and never convert). You can learn a lot about your ideal customer, as well as what you need to improve on your site, by doing this.

Use your segments to build retargeting lists - this will usually result in lower CPAs for paid search, helping your PPC budget go further

Don’t forget to use advanced segments (using sequences and conditions) to create granular segments that matter to your business

You can use segments in Google Data Studio, which is awesome! Just bear in mind that in Data Studio you can’t see if your segment data is sampled, so it’s best to go into the GA interface to check

If you want to hear more about Jill's session, she's written a post to supplement her slides.

Segments in Google Analytics from The Coloring In Department

Rory Truesdale - ‘Using The SERPs to Know Your Audience’

It can be easy to get lost in evaluating metrics like monthly search volume, but we often forget that for each query, there is a person with a very specific motivation and need. Rory discussed how we can utilise Google’s algorithmic re-writing of the SERP to help identify those motivations and more effectively optimise for search intent - the SERPs give us amazing insight into what customers want!

Google rewrites the SERP displayed meta description 84% of the time (it thinks it’s smarter than us!) However, we can use this rewrite data to our advantage.

The best ways to get SERP data are through crawling SERPs in screaming frog, the scraper API or chrome extension, “Thruuu” (a SERP analysis tool), and then using Jupyter Notebooks to analyse it.

Scraping of SERPs, product reviews, comments, or reddit forums can be really powerful in that it will give you a data source that can reveal insight about what your customers want. Then you can optimise the content on your pages to appeal to them.

If you can get a better idea about what language and tone resonates with users, you can incorporate it into CTAs and content.

Check our Rory’s slides as well as the Jupyter notebook he uses to analyse SERP data.

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience from Distilled

Miracle Inameti Archibong - ‘The Complete Guide To Actionable Speed Audits: Getting Your Developer To Work With You’

It can be a huge challenge to get devs to implement our wishlist of SEO recommendations. Miracle discussed the practical steps to getting developers to take your recommendations seriously.

If you take some time to understand the Web Dev roles at your company, then it will help you better communicate your needs as an SEO and get things rolled out. You can do this by:

Learning the language that they’re using. Do some research into the terminology as well as possible limitations of your ask. This will make you more credible and you’re more likely to be taken seriously.

A team of developers may have different KPIs than you. It may be beneficial to use something like revenue as a way to get them on board with the change you want to make.

Try to make every ask more collaborative rather than instructive. For example, instead of simply presenting “insert this code,” try “here’s some example code, maybe we can incorporate x elements. What do you think?” A conversation may be the difference in effecting change.

Prioritising your requests in an easily readable way for web dev teams is always a good idea. It will give them the most information on what needs to get done in what timeline.

SearchLove London 2019 - Miracle Inameti-Archibong - The Complete Guide to Actionable Speed Audits from Distilled

Faisal Anderson - ‘Spying On Google: Using Log File Analysis To Reveal Invaluable SEO Insights’

Log files contain hugely valuable insight on how Googlebot and other crawlers behave on your site. Rory uncovered why you should be looking at your logs as well as how to analyse them effectively to reveal big wins that you may have otherwise been unable to quantify.

Looking at log files is a great way to see the truest and freshest data on how Google is crawling your site. It’s most accurate because it’s the actual logs of how Google (and any other bot) is crawling your website.

Getting log file data can be tricky, so it’s helpful to ask devs about your hosting setup (if your server uses load balancing, the log files may be split between various hosts). You’ll want to get 6 months of data if you can.

The three main things to evaluate when you’re analysing log files

Crawl behavior: look at most and least crawled URLs, look at crawl frequency by depth and internal links

Budget waste: find low value urls (faceted nav, query params, etc.) there are likely some subdirectories you want crawled more than others

Site health: look for inconsistent server responses

Using Jupyter to do log file analysis is great because it’s reusable and you’ll be able to use it again and again.

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File Analysis to Reveal Invaluable SEO Insights from Distilled

Dr Pete Myers - ‘Scaling Keyword Research: More Isn’t Better’

Dr Pete Myers discussed how more is not better when it comes to keyword research! Ditch the thousands of keywords and instead focus on a smaller set of keywords that actually matter for you or your clients. Below are his top tips:

Pete has developed a simple metric called RankVol to help determine the importance of a keyword

RankVol = 1 / (rank x square root of volume)

Using this metric is better than sorting by search volume, as often the highest volume keywords that a site is appearing for are not the most relevant

Lots of data in keyword research can be irrelevant. Using John Lewis as an example:

9% of keywords John Lewis ranks for are mis-spellings

Almost 20% of keywords they rank for are very close variants (plural vs. singular, for example)

Dr Pete provides a short script in his deck to group keywords to help strip out noise in your data set

If sitelinks appear for your website, Google thinks you’re a brand

A new SERP feature (‘best of’ carousel) is appearing in the US, and will likely be rolled out into Europe soon

This feature takes you to a heavily paid SERP, with lots of ads (some well-disguised!)

If a keyword has a heavily paid SERP, you should probably not bother trying to rank for it, as the pay-off will be small

‘People also ask’ is on 90% of searches - be sure to try and take advantage of this SERP space

To summarise, perception is everything with keyword research - make sure you filter out the noise!

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn't Better from Distilled

Lindsay Wassell - ‘Managing Multinational & Multilingual SEO in Motion’

Lindsay covered the many challenges involved in handling migrations involving multiple international site variants. Her key points are highlighted below:

Ask your dev team to make sure it’s possible to implement hreflang via XML sitemaps or on-page; then if there are problems implementing one method, you have another as a fall-back option

When deciding site structure and where international sites should be located (sub-folder? Subdomain? ccTLD?) bear in mind that there are no one-size-fits all solutions. It may be best to have a mixture of solutions, depending on each market.

If you have hreflang relationship issues, Lindsay advises to use Google Sheets to manage hreflang mappings, in combination with a script that can automatically generate XML sitemaps (link provided in her deck)

In order to encourage more people in your organisation to understand the importance of SEO and to make it a priority, highlight statistics such as traffic levels and revenue coming from organic search

Also keep in mind that every department has a wish list when it comes to a migration! Be tactical and tack onto other people’s wishlists to get SEO items implemented

As a final tip - check redirects before going live, as often dev teams will say it’s under control, and then there can be problems at the last minute

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multilingual SEO in Motion from Distilled

Stacey MacNaught - ‘Actioning Search Intent - What To Do With All That Data’

By analysing search intent, you can gain a ton of really insightful data. Stacey discussed how you can utilise all of this data to optimise your site for organic search and ultimately increase revenue and traffic.

Traditionally, search intent is categorised broadly as navigational, informational, and transactional. However, it’s often unclear where things are categorised because sometimes keywords are really ambiguous. Often you can break these categories down into more specific categories.

In terms of targeting keywords on your site, look out for opportunities where you may not be delivering the right content based on what query you’re targeting.

For example, if you’re targeting an informational keyword with a transactional result, you’re not going to rank. This can be an opportunity for you to create the kind of page that will rank for a select query. If the phrase is “best ballet shoes” and the results are informational pages, then you shouldn’t be serving a transactional result.

If you can be objective about the topic at hand and you have someone qualified to write that content, then you should definitely do it.

If your rankings drop but revenue unaffected, it’s likely you’ve lost rankings on informational keywords

Don’t assume that users will come back of their own accord - work with PPC and get them to retarget to users who have read your content

Build out different audience lists according to the types of content or topics that users have been reading

Build out separate PPC campaigns for this so you can easily monitor results

Stacey saw CPA fall by -34% when she did this for a healthcare site

To generate content ideas, talk to the sales and customer service teams to find out what users are asking, then build content around it

You can also use Google Forms to survey previous customers to find out what drove their purchase

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to Do with All That Data from Distilled

Will Critchlow - ‘Misunderstood Concepts at the Heart of SEO - Get An Edge By Understanding These Areas’

Most things in SEO can be boiled down to technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? However, some of the foundational elements of SEO are misunderstood.

Regarding crawlability, it’s important to understand how setting directives in robots.txt will impact your site if handled incorrectly.

Robots.txt directives do not cascade. For example, if you set a specific directive to disallow Googlebot from /example, that is the one it will follow. Even if you specify that * (all user agents) are disallowed from /dont-crawl elsewhere in the file, Googlebot will only follow it’s set directive not to crawl /example and still be able to crawl /dont-crawl.

The Google documentation, robots.txt checker in  GSC, and the open source parser tend to disagree on what is allowed and disallowed. So, you’ll need to do some testing to ensure that the directives you’re setting are what you intended.

We often have  a lot of intuition about how things like pagerank work, but too many of our recommendations are based on misconceptions about how authority flows

There are some huge changes coming to major browser cookie handling. The cookie window will be shorter, which means that a lot of traffic that’s currently classified as organic will be classified as direct. Understanding the language around the changes that are happening is, and will be, important

There are common misconceptions too about the meaning of ‘long tail keywords’

50% of Twitter respondents incorrectly think it means that there are many words in a query

40% understand the correct meaning, which is that they are keywords with low search volume

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart of SEO from Distilled

That's it for our London conference for another year. But the good news is we are heading to San Diego in March where we'll be getting some sun, sea and search at SearchLove San Diego!

If you have any questions about our conferences please leave a comment below or come and say hello over on Twitter.

SearchLove London 2019: The Great Big Round Up was originally posted by Video And Blog Marketing

[weightlossfitness2]

Precision Nutrition’s ProfessionalCoach. Where professional teaching, world-class curriculum, and revolutionary software program meet.

ProfessionalCoach is world-class software program that helps you coach extra folks, in much less time, with higher outcomes. In one easy, easy-to-use platform, you get the business’s main vitamin and way of life teaching curriculum—full with day by day classes, habits, progress updates, and extra—able to be delivered to your purchasers, with you showcased because the coach. 

Developed over 15 years and confirmed with over 100,000 purchasers, ProfessionalCoach is constructed on Precision Nutrition’s frequently evolving curriculum—which relies on the most recent scientific analysis, practice-based change methods, our personal purchasers’ transformative outcomes, and suggestions from over 12,000 ProfessionalCoaches to this point. 

ProfessionalCoach offers you the whole lot it’s worthwhile to roll out best-in-class vitamin teaching, effortlessly. Allowing you to show what you realized within the Precision Nutrition Certification right into a thriving teaching apply, get higher outcomes with each single consumer you’re employed with, and add a extremely worthwhile, scalable earnings stream to your corporation instantly. 

For extra, take a look at this quick video; it offers an summary of precisely how the ProfessionalCoach software program works:

See how different well being and health professionals are utilizing ProfessionalCoach with their purchasers.

Want to study much more? Join the Presale List Today

On Wednesday, December 4th, 2019, ProfessionalCoach turns into accessible to all Precision Nutrition Certification college students and graduates. 

ProfessionalCoach is software program that gives well being and health professionals all of the instruments they should begin teaching vitamin with confidence—serving to purchasers obtain higher, longer-lasting outcomes.

Plus, you possibly can lock in a one-time particular low cost—and save 30%! (More particulars under.)

The most dependable and efficient system for teaching vitamin.

When your job is to assist folks get in higher form, specializing in vitamin is an important and efficient step. But there’s an enormous downside: Piecing collectively all the small print and getting the suitable methods in place to roll out a fully-functioning vitamin teaching service may be overwhelming.

As considered one of our ProfessionalCoaches put it: “Nutrition coaching felt SO complicated. When it came to offering it to my clients, I didn’t even know where to start.”

At finest, most coaches are working with a careless mixture of spreadsheets, Word docs, texting, e mail, and perhaps an inexpensive calorie-counting app. They can already inform that as quickly as they’ve greater than 5 or 10 purchasers, it’s going to be chaos.

Despite their finest intentions, these coaches battle to maintain their purchasers on monitor… which results in adverse emotions of self-doubt, stress, and frustration.

But it doesn’t need to be that manner. Adding vitamin teaching to your current providers doesn’t need to be so complicated, difficult, or troublesome.

With ProfessionalCoach, you possibly can seamlessly combine vitamin into your corporation—whereas specializing in what you take pleasure in and do finest: Coaching. Our software program will deal with all the small print, from day by day vitamin and way of life programming, to in-built accountability, progress monitoring, and extra.

Now, as a substitute of second-guessing your self, feeling not sure about whether or not “enough” to supply vitamin recommendation, or worrying about determining all the small print…

You can have whole confidence—feeling energized, optimistic, and excited to combine vitamin teaching into your corporation. Knowing you’ve bought the world’s best and dependable system backing you up.

This means higher outcomes for each single consumer you’re employed with. A stronger enterprise for you. And the flexibility to assist extra folks. 

With ProfessionalCoach, it’s all attainable. 

Want to study much more? Join the Presale List Today

Grow your corporation and work much less.

Whether you wish to begin a brand new teaching enterprise, or add vitamin teaching to your current providers, ProfessionalCoach will provide help to:

Market and promote your providers to the individuals who want it.

Coach extra folks whereas delivering distinctive outcomes.

Connect extra deeply along with your purchasers.

Spend much less time on the admin issues that drive you loopy.

Spend extra time on the teaching stuff you take pleasure in.

Build a stronger enterprise.

A confirmed curriculum, created/organized for you.

ProfessionalCoach robotically delivers—to your purchasers, in your behalf—an internet vitamin teaching curriculum that helps them:

apply new consuming habits,

troubleshoot their greatest challenges,

keep constant, motivated, and accountable, and

radically enhance their vitamin, way of life, and well being.

With you as their coach—answering questions, providing encouragement, and monitoring progress by way of a particular dashboard—ProfessionalCoach helps you get extra folks to their objectives, reliably and successfully each time.

Develop your teaching experience.

ProfessionalCoach can even provide help to:

Assess purchasers shortly and effectively.

Deliver day by day habits, classes, assignments from our curriculum.

Review consumer consistency and behavior adherence at any time.

Track purchasers’ bodily, psychological, and conduct modifications each week.

Communicate clearly and expertly when purchasers are caught.

Attract new purchasers with images, knowledge, testimonials, and straight-up, irrefutable, hard-data proof of your success as a coach.

Want to study much more? Join the Presale List Today

ProfessionalCoach offers all of the instruments it’s worthwhile to begin teaching vitamin—with confidence.

ProfessionalCoach is getting higher each single day.

Through our unique ProfessionalCoach Facebook group, and the common interviews and surveys we do with ProfessionalCoaches, we’re listening carefully, responding dynamically, and creating new options day by day.

As one ProfessionalCoach mentioned: “I’m amazed at how closely you’re listening to feedback and shaping ProCoach in response. You’re saving us time, helping make both our experience and our clients’ experiences better, and much more.”

Indeed, since we opened ProfessionalCoach in June of 2016 we’ve launched dozens of recent options, together with the next recreation changers.

Customized mini-site for each ProfessionalCoach

By answering a number of easy questions inside your ProfessionalCoach dashboard we’ll generate a personalized mini web site for your corporation, full with a customized internet tackle.

It’ll lay out your providers, together with the options, advantages, and hopeful future you’re promising.

Not solely will this “do the selling for you,” it’ll additionally place you because the expert, skilled, and educated coach that purchasers have to lastly attain their objectives.

ProfessionalCoach generates your personal customized gross sales web page and mini-site.

Done-For-You advertising

Attracting new purchasers is all the time a problem. That’s why, with the assistance of Pat Rigsby, we created a bunch of on-line and offline advertising campaigns for you.

We constructed these that can assist you save time and earn more money. They come full with design property, copy, and deployment directions.

Now you possibly can simply unfold the phrase about your corporation and appeal to the correct of purchasers while not having to be a advertising guru to do it.

Done-For-You Marketing is now constructed into ProfessionalCoach.

Quick-Start guides

Whenever onboarding new purchasers, it’s helpful to share one thing tangible. Both so that they really feel like they’re getting one thing superb for his or her cash and to allow them to really feel like they’re making progress on day one.

That’s why we’ve created these customized Quick-Start Guides. They’ll assist set purchasers up for early success by giving them recommendation round portion management, exercise vitamin, grocery buying, and meal prep beginning on Day 1.

Personalized Quick Start Guides are additionally constructed into ProfessionalCoach.

Comprehensive Learning Center

Since we first launched ProfessionalCoach in June 2016 we’ve made main enhancements to our Learning Center.

With articles on each conceivable matter, and an superior search function, the Learning Center will educate you the whole lot it’s worthwhile to achieve success with ProfessionalCoach.

The complete Learning Center included in ProfessionalCoach.

ProfessionalCoach Workouts (non-obligatory)

After working with 1000’s of ProfessionalCoaches to ship complete vitamin and way of life teaching, many started asking us to unlock our vault of expert-designed train packages to allow them to ship a extra holistic, single-platform expertise.

As Precision Nutrition’s personal teaching packages have provided built-in train, vitamin, way of life recommendation for years, we determined to make accessible our 28 client-proven train tracks so that you can use with chosen purchasers.

You now have three choices when utilizing ProfessionalCoach. For every consumer, you possibly can:

Use ProfessionalCoach for vitamin teaching solely

Use ProfessionalCoach for each vitamin and train teaching

Use ProfessionalCoach for train teaching solely

The alternative is yours.

ProfessionalCoach Workouts is now an choice you should use with chosen purchasers.

Community of like-minded folks + prime consultants

With our ProfessionalCoach Facebook group, now you can work alongside an especially supportive group of greater than 2,500 ProfessionalCoaches—together with trainers, nutritionists, sport coaches, researchers, therapists, and different healthcare professionals from everywhere in the world.

With case research, classes, day by day ideas, and extra, being a part of this group will provide help to develop your community, develop your corporation, and strengthen your teaching abilities.

You’ll additionally get day by day entry to our consultants and coaches, corresponding to Dr. Krista Scott-Dixon, Kate Solovieva, Craig Weller, Adam Feit, and extra. Ask questions, get suggestions and recommendation, and nerd out on all issues health and vitamin.

Want to study much more? Join the Presale List Today

A narrative from our co-founder, Dr. John Berardi: “Once, I wanted to help more people. But I couldn’t.”

Enter JB:

I began teaching purchasers about 25 years in the past. Back then, there was no such factor as “automated” or “online” teaching.

It was old-school: You met purchasers in particular person, you carried a clipboard, and after periods you’d retailer handwritten packages on card inventory paper in an organizer off to the facet of the gymnasium.

I’ve so many fond recollections of my time coaching purchasers. But after I suppose again, there’s one frustration that all the time jumps out.

I constantly had between 15 and 20 full-time purchasers. No matter what I attempted, I couldn’t discover time so as to add extra.

On prime of working 45-60 hours each week on the gymnasium flooring coaching these purchasers, I wanted to write down packages, arrange vitamin habits, do report preserving, handle billing, and nurture new leads.

I wanted a while again, however I felt caught.

I used to be working my butt off, however not making a lot cash as soon as the gymnasium took their 50% lower of my teaching charges.

I spotted that to make even slightly extra money, I’d have to search out extra time… which meant sacrificing my very own exercises (and well being) or the few hours I had left for socializing and sleeping.

After a number of years on this merry-go-round, I lastly got here up with an answer:

I began supplementing my in-person coaching with on-line teaching.

It started rather well. But at any time when my roster reached 25-35 purchasers, I bumped up in opposition to new issues.

Problem 1:

With on-line purchasers, I didn’t have a lot time left for in-person teaching. I ended up doing a ton of administrative work for my on-line purchasers: program writing, report preserving, e mail responses, telephone calls, and different routine consumer administration duties.

I used to be stunned; on-line teaching wasn’t the time-saver I had imagined.

Problem 2:

I began shedding monitor of my purchasers.

Because I had extra purchasers than ever, I began forgetting who was on what program, who had what objectives… I typically felt like an fool, asking folks “So what program are you on again?” throughout a session.

The attention-grabbing half? Lots of different health and well being coaches have been experiencing the identical issues. They felt the identical frustrations.

I wasn’t a lazy, disorganized, “bad” coach.

I simply wanted a system.

We all did.

We wanted to search out methods to do the “human” work of making packages, listening, connecting with, and motivating our purchasers.

But we have been always slowed down by administrative work, like paperwork, scheduling, and receipts.

So I bought to pondering:

Couldn’t know-how deal with a lot of the repetitive “busywork” of day-to-day administration?

Couldn’t it preserve us organized and on monitor? Monitor purchasers, even after we have been sleeping or doing different issues? Send us reminders and alerts?

I began asking: Could I “outsource” all these annoying and time-wasting administrative duties in order that I can tackle extra purchasers and do what I do finest… coach?

So we constructed a dream answer to make teaching simpler.

One of my finest pals, Phil Caravaggio, had a solution.

Trained in methods design engineering, Phil confirmed me real-life examples of how IBM, Dell, and Apple have been utilizing software program to simplify and amplify their companies.

At that second, I knew precisely what we needed to do.

We got down to construct a training platform that may enable coaches—beginning with me—to ship the very best high quality teaching expertise to bigger numbers of purchasers.

One yr later: Success!

We constructed a beta model of ProfessionalCoach and began testing it with a brand new batch of purchasers. Immediately I used to be capable of go from teaching 25-35 purchasers to 100-150 purchasers at a time.

All whereas working the identical variety of hours—and even much less—in a given week.

Want to study much more? Join the Presale List Today

15 years later, Dr. Berardi’s early prototype has change into Precision Nutrition’s ProfessionalCoach.

Since then, the Precision Nutrition group has constantly and relentlessly refined the know-how, the software program, and the curriculum.

We’ve examined its max limits. We’ve damaged it on objective and rebuilt it so it’s stronger. We’ve discovered all of the candy spots.

For instance:

Since we constructed the beta model of ProfessionalCoach, our in-house coaches at Precision Nutrition have coached a median of 5,000 purchasers per yr with the software program.

Today we’re capable of coach these purchasers with 20 full-time Precision Nutrition supercoaches (and a bunch of part-time interns and mentors) who work wherever they need on the earth, dwelling life on their very own phrases.

You’ll discover that’s a median of about 250 purchasers per coach—they usually get superb outcomes.

What sort of outcomes are we speaking about right here? Check this out.

See what 365 days of ProfessionalCoach can do.

And this video shares some superb behind-the-scenes consumer tales.

Bodies, and lives, are modified with ProfessionalCoach’s habit-based vitamin teaching.

As you possibly can see, our purchasers are a various bunch. They are available all ages, shapes, and sizes. In truth, they’re in all probability so much like your purchasers.

Which means:

The outcomes you see within the movies above are the very same outcomes your purchasers can count on whenever you begin utilizing Precision Nutrition’s ProfessionalCoach.

Want to see extra? Check these out:

Precision Nutrition Coaching – Men’s Hall of Fame

(225+ males’s earlier than and after images. Ages 21-70)

Want to study much more? Join the Presale List Today

The ProfessionalCoach opinions have been stellar.

In June of 2016, we opened ProfessionalCoach as much as our Certification college students and graduates. We wished to allow them to take a look at drive this system in their very own companies.

The response has been superb.

We bought out all accessible ProfessionalCoach spots in a matter of hours—and the identical factor has occurred every time we’ve opened up new spots, ever since.

To date, our ProfessionalCoaches have:

enrolled over 100,000 new purchasers,

helped them lose over 965,000 kilos (and counting), and

collected practically $57 million in income.

Yep, that’s all inside simply the primary two years!

If you wish to do that research-proven, client-tested, dependable system for teaching vitamin with your personal purchasers—be a part of us on Wednesday, December 4th, 2019.

Want to study much more? Join the Presale List Today

Deliver vitamin teaching with confidence—and assist your purchasers obtain higher, longer-lasting outcomes.

By incorporating ProfessionalCoach into your corporation, and training apply, you’ll:

Add practice-based vitamin teaching to your current providers, simply.

Add a extremely worthwhile income stream, instantly.

Deliver habits, classes, assignments from our confirmed curriculum.

Review and monitor your purchasers’ consistency and progress each week.

Set purchasers up for long-term, sustainable success.

Attract much more new purchasers with images, knowledge, testimonials, and straight-up, irrefutable, hard-data proof of success.

You’ll save time whereas making extra money.

Your purchasers will get world-class outcomes.

You’ll seem like a rockstar coach.

And you’ll really feel extra answerable for your time (and your work) than ever earlier than.

Want to study much more? Join the Presale List Today

Interested? Add your title to the presale checklist. You’ll save 30% and safe your spot 24 hours earlier than everybody else.

On Wednesday, December 4th, 2019, ProfessionalCoach turns into accessible to all Precision Nutrition Certification college students and graduates.

If you’re and wish to discover out extra, we’ve arrange the next presale checklist, which supplies you two benefits:

You’ll pay lower than everybody else. At Precision Nutrition, we wish to reward essentially the most and motivated professionals, as a result of they all the time make the most effective college students and purchasers. Join the presale checklist and we’ll offer you 30% off the month-to-month price of Precision Nutrition’s ProfessionalCoach.

You’re extra more likely to get a spot. Remember, final time we bought out inside minutes. But by becoming a member of the presale checklist you’ll get the chance to register 24 hours earlier than everybody else, rising your possibilities of getting in.

If you’re able to change into a assured vitamin coach, assist extra folks reside their healthiest lives, and develop your corporation… ProfessionalCoach is your likelihood.

The post Precision Nutrition’s ProfessionalCoach. Where professional teaching, world-class curriculum, and revolutionary software program meet. appeared first on Weight Loss Fitness.

from Weight Loss Fitness https://weightlossfitnesss.info/precision-nutritions-professionalcoach-where-professional-teaching-world-class-curriculum-and-revolutionary-software-program-meet/

[csrgood]

Moody's Supports Latin America Launch of Village Capital's Finance Forward Global Initiative

 Village Capital announced the launch of Finance Forward — a global coalition created with MetLife Foundation, PayPal, and local partners to support more than 100 early-stage entrepreneurs building tech-enabled solutions around financial health in the United States, Latin America, Europe, the Middle East and India.

Finance Forward will provide capacity-building support for entrepreneurs in the program, as well as $850,000 in capital through grants and direct investments. Based on the past results of Village Capital accelerator programs, the coalition is aiming to drive at least $10 million in follow-on funding to program participants over the next five years.

Finance Forward will feature nine regional accelerator programs and boot camps over the next two years. Each program will drive investment to entrepreneurs building solutions to improve the financial health of low- and medium-income people and small business owners. Participating companies will be eligible to receive capital ranging from $25,000 to $75,000 to help support the growth of their company.

Village Capital runs the most active financial health accelerator in the world, with 22 past programs that have supported more than 200 startups, many in collaboration with PayPal or MetLife Foundation. In Finance Forward, PayPal and MetLife volunteer leaders will help shape the thesis for each program and provide 1-1 mentorship to entrepreneurs in each region alongside other deeply engaged, industry-leading partners, including Moody’s Corporation for their program in Latin America.

“We’re excited to continue our long-standing work with these two industry-leading partners to broaden the scope of our Financial Health practice,” said Allie Burns, CEO, Village Capital. “We’ve seen real progress on financial inclusion in the past few years, thanks in large part to mobile phones, a changing regulatory environment, and a new generation of companies creating true technology innovation in fintech. But simply being included is only the start; now that people are in the system, we need to make sure they can actually use the system to build their financial health: the ability to manage your income, get a loan when you need it, and plan for your financial future.”

“The onset of fintech has brought new possibilities to the design and delivery of financial services, and broadened aspirations for our work to build financial health for all,” said Sarah Willis, Director, Financial Health at MetLife Foundation. “The Finance Forward coalition stems from a belief that with the right mentors, investments and an emphasis on locally-relevant solutions, tech entrepreneurs will continue to transform the way low-income people benefit from the financial sector.”

“Even with the rapid increase in bank accounts in emerging markets, many people remain significantly underserved by the financial system today,” said Tyler Spalding, Director, Corporate Affairs at PayPal. “We’re excited to build on the last five years of impact with Village Capital to continue supporting entrepreneurs with innovative solutions to improve the financial health of individuals and businesses around the world. This is PayPal’s purpose, and we’re proud to work with Village Capital and their global community of entrepreneurs to democratize financial services for the underserved.”

In total, Finance Forward aims to improve the financial health of 700,000 low-income people and 10,000 micro and small businesses owners. The initiative will also convene meetings industry leaders in each market; support five accelerators and incubators through Village Capital’s VilCap Communities offering; produce a series of reports on trends and best practices that will be made available to the public; and host a global alumni summit for Village Capital program graduates.

Past participants in Village Capital programs include Indian startup Loans4SME, a platform for small businesses to raise debt capital that has contributed $35 million of working capital to more than 70 businesses, and Mexican startup ePesos, a mobile payments startup that secured one of the largest-ever startup equity raises in Mexican history shortly after participating in the program.

For more information, reach out to Ben Wrobel at Village Capital (ben.wrobel@vilcap.com)

About Village Capital

Village Capital helps entrepreneurs bring big ideas from vision to scale. Our mission is to reinvent the system to back the entrepreneurs of the future. Our vision is a future where business creates equity and long-term prosperity. Since 2009, we have supported more than 1,000 early-stage entrepreneurs through our investment readiness programs. Our affiliated fund, VilCap Investments, has invested in more than 100 program graduates, including 8 early-stage US fintech companies like Vault, Fig Loans, and Finix.

About MetLife Foundation

At MetLife Foundation, we believe financial health belongs to everyone. We bring together bold solutions, deep financial expertise and meaningful grants to build financial health for people and communities that are underserved and aspire for more. We partner with organizations around the world to create financial health solutions and build stronger communities, engaging MetLife employee volunteers to help drive impact. MetLife Foundation was created in 1976 to continue MetLife’s long tradition of corporate contributions and community involvement. Since its founding through the end of 2018, MetLife Foundation provided $822 million in grants and $85 million in program-related investments to make a positive impact in the communities where MetLife operates. To date, our financial health work has reached 9.9 million low-income individuals in 42 countries. To learn more about MetLife Foundation, visit metlife.org.

About PayPal

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal Holdings, Inc. (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 277 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo, Xoom and iZettle, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. For more information on PayPal, visit https://www.paypal.com/about. For PayPal Holdings, Inc. financial information, visit https://investor.paypal-corp.com.

Finance Forward: Latin America Regional Partner

About Moody’s Corporation

Moody’s is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. Moody’s Corporation (NYSE: MCO) is the parent company of Moody’s Investors Service, which provides credit ratings and research covering debt instruments and securities, and Moody’s Analytics, which offers leading-edge software, advisory services and research for credit and economic analysis and financial risk management. The Corporation, which reported revenue of $4.4 billion in 2018, employs approximately 13,200 people worldwide and maintains a presence in 44 countries. Further information is available at www.moodys.com.

Moody’s believes in a world where more people have access to opportunity, and where everyone has what they need to grow and thrive. We are committed to opening the door to a better future through our global corporate social responsibility programs empowering people around the world with the knowledge, resources and confidence they need to succeed. For more information visit moodys.com/csr.

source: https://www.csrwire.com/press_releases/42427-Moody-s-Supports-Latin-America-Launch-of-Village-Capital-s-Finance-Forward-Global-Initiative?tracking_source=rss

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Introduction:wscube tech is a company  in jodhpur that located in address First Floor, Laxmi Tower, Bhaskar Circle, Ratanada, Jodhpur, Rajasthan 342001.wscube tech one of leading  web design and web development company in jodhpur ,india. wscube provide many services/ training for 100% job placement and live project.

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,

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Mobile application development is prevalent in the current   smartphone era. We also provide services to create mobile websites and application for new mobile devices .Wscube tech offers mobile application development by its expert team.the end user can easily download mobile application.

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a> WsCube Tech

First Floor, Laxmi Tower, Bhaskar Circle, Ratanada

Jodhpur - Rajasthan - India (342001)

b>Branch Office

303, WZ-10, Bal Udhyan Road,

Uttam Nagar, New-Delhi-59

c>Contact Details

Mobile : +91-92696-98122 , 85610-89567

E-mail : info@wscubetech.com