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reviewhubs · 2 years

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My Prezentar Review (HONEST OPINION)

Prezentar Review

In this review, I’m going to be taking a closer look at Prezentar and see what all the noise in the marketplace is about. Prezentar is a brand new software that allows you to create amazing presentations and videos easier and faster than old fashioned tools like PowerPoint or Camtasia Studio with minimal effort. It’s a software that will help you create sales producing;

✅ Courses ✅ Tutorials ✅ Webinars ✅ Website Videos ✅ Incredible Slides ✅ Video Sales Letters ✅ Sales Pitches ✅ And more, for your personal or client projects.

It sounds like every marketer’s wet dream, but does it live up to the claim? We’ll cover what it does, whether it’s the best option for creating presentations or not, how much it costs, whether there’s any upsells (and what they are) and what I did or didn’t like about this brand new software. At the end of this short review, you’ll know whether Prezentar is right for you and if it’s worth your money.

What is Prezentar?

Prezentar is a brand-new cloud-based tool that allows you to create professional presentations AND turn them into videos instantly. It’s based on templates, allowing you to log in, tweak a template and get your presentation finished in minutes, not hours! At first glance, it appears to be targeted at people who hate design work (or simply don’t have time for it) and don’t want to blow hundreds of dollars on expensive presentation or video tools (or pay a monthly subscription for one either). It also appears very easy to use. So far, so good. Now let’s dive in a little deeper and see whether Prezentar lives up to all the hype it’s getting lately.

What do you get when you buy Prezentar?

The things that really stood out to me when I logged into Prezentar was that this isn’t just a PowerPoint alternative. It’s a lot more than that. The key difference being — Prezentar is loaded with stunning templates that look and feel modern, and is geared specifically towards marketers online, for any niche or industry.

If you’ve ever fired up PowerPoint, you’ll know how DATED their templates look anyway. In fact, Prezentar comes loaded with 50 ready-made, fully customizable presentations, and honestly, they all look bloody amazing!

There’s plenty of variety and they’ve catered to all kinds of popular niches, from Internet Marketing, Business, Health & Fitness, Finance, Sports, Languages, and more.

There are at least 15 categories included. It’s great to have a huge shortcut like this. Just pick a template, then edit using Prezentar in seconds! You can then turn the presentation you create into VIDEO, PDF, or HTML, and share it online with a few more clicks. There are tons of features to make your presentation design a breeze too, including:

✅ 50 Amazing Templates ✅ 500 Slide Layouts ✅ Animation FX Studio ✅ Presentations to Video Converter ✅ Built-in Audio Recorder ✅ Audio & Music Studio ✅ 500+ Fonts Collection ✅ 8000+ Stock images ✅ 250+ HD Slide backgrounds ✅ 1-Click Social Sharing

This is an extremely generous offering that’s all included in the frontend software. There’s way more features and ready-made templates at your disposal than PowerPoint, Prezi, Camtasia Studio, or that other presentation/video tools offer. All this instant content and media will save you hundreds of dollars in stock images, graphics, icons, animations, music and font purchases. And if you still can’t find what you’re looking for, then you can just do an online web stock search for stock media… or even upload your own images right from the dashboard.

Does Prezentar actually work?

We’ve talked about the pre-designed templates and huge stock library you get when you buy Prezentar, but what about the actual software itself… does it work, and it is better than other presentation creation tools? The first presentation I created with Prezentar was a total breeze. I’ve never really liked tools like PowerPoint or Keynote, and there aren’t many options out there for marketers. So, I was really impressed with Prezentar as it just takes things to a whole new level with designs, editing, simplicity and speed. The simple drag and drop editor and image cropping tool make it easy to create slides the way you want them to look, without learning tons of new features. And with the ready-made templates and huge stock library, I was creating amazing presentations in just minutes, and converting them into video with a few extra clicks! You can also record your voice over the presentations you create, edit it, plus add music and animation effects anywhere you want, right from inside the software. You won’t need to use other complicated tools as this provides an all-in-one solution. It’s not just great for my own projects, but awesome for doing client work, where I can charge a client $500 for a presentation that took me just 25 minutes to edit, tweak and send over!

Here’s a rundown of what Prezentar offers: ✅ 50 amazing templates (fully customizable) ✅ Custom branding — add your own logo in ✅ Super simple drag and drop editor ✅ 500+ Google fonts ✅ 50+ Text & Image effects ✅ 8000+ Stock images ✅ 250+ HD Slide backgrounds ✅ Interactive Animations ✅ Audio & Music Studio ✅ Online web stock search ✅ Upload your own images ✅ Save projects in cloud ✅ Image crop tool ✅ Social media sharing (Facebook, Twitter, Pinterest, LinkedIn, etc) ✅ Share publicly via URL ✅ Built in audio recorder and audio editor ✅ Export to PDF, HTML and Video ✅ Commercial License (sell services to clients) ✅ Agency website (comes with a portfolio)

>>CLICK HERE VISIT OFFICIAL WEBSITE<<

Who is Prezentar for?

Prezentar is clearly for the busy marketer or small business owner who is looking for a fast, low cost way to pump out amazing presentations without any steep learning curves. It’s for people like you, who just want to grab a beautiful template, drag and drop stuff around, tweak, turn it into video and then share with their audience in minutes. It’s for people who need professional presentations in a hurry, without huge upfront fees or ongoing monthly bills.

But is it worth the money?

At first, I was skeptical. I’ve been using PowerPoint for years and after learning the ropes, I can make “okay” presentations with it. The problem is, tools like PowerPoint take ages to master, aren’t designed for marketers, and cost $100’s per year to renew your license. And there’s a deeper problem. A lot of presentation tools are starting to show their age. Whether it’s Prezi or PowerPoint or something else, it’s easy to spot a cheesy PowerPoint template or yet another Prezi presentation… and I think it puts a lot of buyers and visitors off. Or worse, you’ll spend days creating a presentation that sends people to sleep! The great thing about Prezentar is that you can create modern, engaging, unique and persuasive presentations in minutes, using their ready — made templates, simple controls and huge built — in media library. It doesn’t just create amazing presentations, but turns them into VIDEOS, PDF and HTML! So, you don’t need multiple tools or spend any extra money as this does it all.

You can use Prezentar to create presentations for: ✅ Video courses (Udemy, etc.) ✅ Tutorials ✅ Webinars ✅ Demonstrations ✅ Content Videos ✅ Video Sales Letters (VSL’s) ✅ YouTube videos ✅ Facebook videos ✅ Landing page videos ✅ Seminars and events ✅ Pitch decks for investors ✅ Classrooms or meeting rooms And heaps more. Essentially, Prezentar is presentation to video creator on steroids, with amped up designs that are modern, current and grab attention like you’ve never seen before. There’s no steep learning curve and no outdated template designs. And of course, there’s a ton of fonts, animations, music and graphics at your disposal too, allowing you to create all kinds of slick, engaging presentations in a snap.

How much does Prezentar cost?

Normally $197, but the special launch price is a low one time price of $47.

>>CLICK HERE VISIT OFFICIAL WEBSITE<<

Any upsells? Prezentar has 4 upsells. You don’t really need all of them to use Prezentar, but I do recommend them as they’ll come in useful depending on your situation and usage. They are:

Upsell 1: Prezentar PROFESSIONAL Prezentar Professional is the turbo charged, or ‘fully-loaded’ version of Prezentar. It will unlock 150 more templates (the best ones are in here), slides, graphics, icons, features, animations and more! Prezentar is also loaded with an awesome Video Sales Letter creator, which is “locked/hidden” until you upgrade. This is a completely separate product that’s built into Prezentar, allowing you to create good-looking video sales letters that convert like crazy. In fact, this video sales letter creator helps you quickly create the same types of video sales letters that are proven to convert up to 10% higher than regular sales pages! There’s also a ‘text to slide’ generator inside allowing you to paste your script and it’ll instantly turn them into slides! You can then record your voice directly through the dashboard, add music, plus edit it with no extra software or plugins required. Great for those that want more variety, templates and power. Highly recommended.

Upsell 2: Prezentar XFACTOR (monthly templates) This gets you $1,500 worth of fresh, modern presentation templates, graphics, slide backgrounds and icons each month for a full year, for just one small fee (there’s zero recurring charges). Great for keeping your presentations unique and grabbing attention from month to month (perfect for agencies and other high usage marketers). It’s incredible value as it works out to a price of a Starbucks since you get templates loaded into your dashboard every month for a whole year for a small one time price.

Upsell 3: Prezentar HALO (a powerful 4 — in — 1 software suite) This upgrade is a real beast. You get 4 powerful apps to help you leverage your presentations for more traffic and sales. They are: ✅ Flipbook Creator APP. A stunning tool that allows you to turn your presentations into interactive flipbooks that people love right now! ✅ 3D Rotating Carousels APP. A cool design app that showcases your presentation slides and any other content in a spinning carousel that grabs attention and gets people engaged in your content like nothing else I’ve ever seen before! ✅ Hypnotic Transitions APP. A set of professional presentation slide transitions that keep your audience engaged and move them through your slides smoothly, all the way to your sales pitch! ✅ HD Background Skins APP. A bunch of cool video player backgrounds that draw people’s attention to your video to increase views, leads and sales.

Upsell 4: Prezentar’s Auto Job Finder (gets you clients instantly) Since Prezentar comes with a commercial license this upgrade is a great addition to help you make money. If you’re going to be using Prezentar to create presentations as a service to get paid, then Prezentar’s Auto Job Finder is something that you need. It will automatically find you fresh jobs and clients from across various freelance websites and notify you so that you can fulfil them. A huge time saver and money earner. Some clients will pay as high as $2,000 for you to create and design presentations for them!

Upsell 5: Prezentar Agency Edition Create presentations faster with teams! Want to start an agency or currently run one and want to scale and serve more clients? Well now you can add 25 additional team members to your account to maximize your productivity, clients and revenue worldwide remotely! Generate a six of seven figure income with Prezentar Agency edition, your backbone for a centralized workforce in a global team account where everyone can collaborate.

The bad 👎 Best features locked behind upsells, but you should get them. The good 👍 Zero learning curve 👍 Way cheaper than other presentation tools 👍 Unlimited use 👍 All in one solution The awesome 👍 Fast and easy thanks to ready — made presentations 👍 Turn presentations into videos in minutes 👍 Modern and stylish templates 👍 Huge built — in media library 👍 Perfect for tutorials, courses, webinars, videos and more 👍 Record audio through the dashboard 👍 Simple to use 👍 No monthly fees

>>CLICK HERE VISIT OFFICIAL WEBSITE<<

Conclusion If you’re like most marketers and small business owners, then I know you love shortcuts, money saving tools and anything that can get you the same results, in half the time. It’s perfect for everyone. I have to say, it’s the easiest to use and most powerful presentation tool in the world because of the simplicity and power behind it. I know it’s a big statement, but you’ll know why when you get a copy yourself and start using it! It’s the best tool I’ve got my hand on in a long time and isn’t a gimmick like other products that come out and end up in my dustbin. I’ll be using Prezentar regularly. Prezentar is aimed at busy people who just want to get the job done fast, without steep learning curves and getting lost in a bunch of features you don’t need and won’t use. Thanks to the amazing point-and-click templates, huge media library and super simple drag and drop design system, you can pump out engaging presentations in minutes, not hours or days. You can also record audio through the software and export your presentations to video, PDF, and share them online immediately. No need to hire freelancers. No need to spend hundreds on software licenses. No monthly fees. Prezentar has been developed by Adeel Chowdhry, who is a well-known internet entrepreneur and best seller with over ten years of experience. His portfolio includes previous worldwide hits such as Sqribble and Pixel Studio FX which has sold tens of thousands of units all around the world. He’s known for creating high quality, professional software solutions and Prezentar too gets my two thumbs up. If you need a faster, easier way to create presentations and videos that get attention, drive leads and sales, without spending thousands, or ages learning new software… then Prezentar is going to be a super smart investment for your business this year. It also comes with a commercial license and agency website, allowing you to generate an income selling services to clients!

Get instant access to Prezentar here before the launch discount ends. I GIVE PREZENTAR 9.6 OUT OF 10.

>>CLICK HERE VISIT OFFICIAL WEBSITE<<

#prezentar #prezentarreview #prezentarreviews

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handyguypros1 · 3 years

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Best Inflatable Pools for Adults HandyGuyPros

It’s summer! The sun is at its peak. Looks like a good day to be outside, right? What’s the best way to beat the heat? I don’t know about you, but for me, nothing beats having a plunge at the pool!

However, not all homeowners have the money to build an inground pool in the backyard. Fortunately, an inflatable can save the day!

Looking for the best blow-up pool? If you are thinking of buying one that is made with the needs of adults in mind, read on and learn from some of our recommendations.

Top Inflatable Swimming Pools for Adults

Compared to inflatable kiddie swimming pools, those made for adults are bigger and deeper. They are made using strong materials. Some even have seats for lounging. That said, our team came up with a list of suggestions after spending hours of thorough research.

Intex Easy Set Pool Set with Filter Pump

At 8 feet by 30 inches, this is good enough for adults but compact even for small backyard space. It has laminated PVC walls. Setting the pool up is fairly easy since you just need to inflate the top ring and you are ready to fill it with water. There are some people, however, who noted that the bottom seam might be prone to leaking.

Intex 15ft x 42in Easy Set Pool with Filter, Pump, Ladder, Ground Cloth, and Pool Cover

This is basically the same as the product above, but it is larger, providing space for more users. Despite being big, the set-up can be accomplished in a snap, which will take only approximately 15 minutes to complete. It has a capacity of 284 gallons and the manufacturer recommends filling it only at a maximum of 80%.

Intex Swim Center Inflatable Family Lounge Pool

One thing that we love about this pool is that it has a generous size, providing plenty of space to move around. It is even made better by the fact there is lounge seating with a high backrest, which will make it comfortable. There are two air chambers, making it quick to set-up. Repair patches are included as a part of the package.

Intex Swim Center Family Inflatable Pool

With a maximum capacity of 264 gallons, this is large enough to comfortably fit two adults and one kid. The main material used is 15-gauge vinyl, which is known for its durability. The wide side walls are also nice, which will make it comfortable for lounging, although, there are no seats, unlike the model mentioned above.

Intex Relax and Keep Cool 57191WL Family Lounge Pool

This inflatable pool comes with four lounge seats, making it comfortable enough for both adults and kids. It even has backrests! Some of its users noted that at its size, it is good enough for up to four adults and two kids. Some people, however, shared that it might not be strong enough to hold water, so you might want to not fill it until the maximum capacity.

Intex 28125EH Ocean Reef Easy Set Pool with Filter Pump

The design of this pool is inspired by the underwater world, which makes it distinct from most of the options that are included in this list. Its sidewalls are made of Super Tough laminated PVC, which is quite common for Intex inflatable pools. It is packaged with an advanced and powerful filter pump, which has a maximum flow rate of 33 gallons per hour.

Bestway H2OGO Two-in-One Inflatable Pool

This s a pool and slide combo, which is perfect for both kids and adults. One end of the pool is designed to accommodate up to two adults with a comfortable lounge-style seat. The other end, meanwhile, is for kids and has a slide. It is made of sturdy vinyl, providing you with the assurance that it will be long-lasting.

Bestway H2OGO Hexagon Family Pool

It comes with three inflatable seats that are built-in into the pool, making it great for backyard relaxation. There are also cup holders in the side of each seat, perfect for holding beers or other drinks. Some users, however, noted that it can be quite disappointing when it comes to durability, despite the claim from the manufacturer that it is made using rugged vinyl.

Bestway FastSet Inflatable Above Ground Swimming Pool

One of the best things about this inflatable pool for adults is its durable construction, making it last season after season. It is made of three layers of thick materials that can withstand wear. The inner layer is made of polyester mesh and it is layered with two outer PVC. There is a flow control valve, making it quick to drain water from the pool.

Sable Inflatable Swimming Pool

With a maximum capacity of up to 1,000 liters of water, this family-sized pool is big enough to fit up to two adults. There are six valves around the rectangular pool, making it easy to have it inflated in just about three minutes. It is made of environmental-friendly material that can withstand tough use. This also prevents the pool from leaking over time.

Jilong Pentagon Inflatable Family Pool

Like most of the pools that we have mentioned in this post, this one is made of durable vinyl that can withstand the test of time. The maximum capacity is only 118 gallons, which makes it quite small. Because of the pentagon shape, however, the space can be quite cramped compared to those that are rectangular or oval.

Jilong Giant Inflatable Rectangular Pool

This is from the same maker as the pool that has been mentioned above, the only difference is that it is larger and has a rectangular shape instead of a pentagon. It has three rings, each with individual valves for inflating and deflating. It has a total length of 12 feet, which makes it perfect for a small group. There is also a convenient drain plug that makes it effortless to drain.

Adult Inflatable Pools FAQs

Before we end this post, below are some of the most common questions that you have and our short answers.

What is the Best Material for an Adult Inflatable Pool?

The material of the pool is critical for its durability and safety. Polyvinyl chloride or PVC is one of the most popular materials used in many of the pools available on the market. It is often coated with vinyl or nylon, which will add structural integrity. In fact, all of the pools mentioned in this post are made of PVC, which is also often listed as vinyl.

Do You Need Chemicals for an Adult Inflatable Pool?

Yes, the use of chemicals will be necessary for the maintenance of the pool. It will treat water to remove the contaminants that are present while also making it crystal-clear. This will prevent wasting water.

Using chemicals for water treatment will be critical in maintaining the right alkalinity and pH levels.

You need to buy home-testing kits that will make it easy to determine when it is time to treat the water. The pH level should be between 7.2 and 7.6. Meanwhile, the free chlorine needs to be between 1 and 3 parts per million.

How Do You Keep an Inflatable Adult Pool Clean?

Proper care and maintenance will be key to the longevity of an inflatable pool. For large pools, it is recommended that you shock it at least once a week. Using chlorine will help in preventing algae and bacteria from contaminating the water in the inflatable pool.

Use a pool cover or a net when it is not being used. This will prevent large debris from getting in the pool.

Algae stains can also be a common problem and can appear on the pool liner. To get rid of algae, simply drain the pool, and use a soft brush, water, and mild detergent to scrub it off.

How Do You Drain an Adult Inflatable Pool?

Depending on the model that you will choose, draining it does not need to be a difficult task. Most of them have a drain valve at the bottom part. Others have several drain valves to speed up the process. All that you need to do is to remove the valve and the water will start flowing out to drain the water.

Where is the Best Position for an Adult Inflatable Pool?

As much as possible, you should avoid the area under the tree since falling leaves and debris can cause the pool to easily become dirty. It will also be great to position it on top of concrete or any level ground. If the surface is uneven, minor landscaping might be necessary to make the ground flat. Watch out for rocks and other sharp objects.

Wrap Up

An inflatable swimming pool provides a good place to cool down in the backyard. It is cheaper than building an inground pool and also versatile since it can be taken down when you need additional space in the yard.

Do you have an inflatable pool at home? Are there other products that you would like to include on our list? Be sure to leave a comment below.

Source : https://handyguypros.com/best-adults-inflatable-pools/

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purrcraze · 5 years

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15 Awesome Toys Your Ragdoll Cat Will Love

Welcome to this great list of the 15 best toys you can get for your beloved ragdoll cat.

In this article, we are going to take a look at the best toys you can buy on a popular online retail site. These toys were carefully selected based on:

Their reviews

Their pricing

Their ability to make your cat happy

The ability to keep your cat entertained and provide some good exercise when you are away.

These toys are colorful and fun, and easy to pick up and put away once your kitty is tired out. Or if you are like me and my cats, they slide under the couch until somebody goes under there and pushes them out.

Either way, our goal of this post is to see you and your felines having some fun.

Note: We will explain why play is important and what to look out for when buying a toy for your cat. After that, we will show you our 15 top picks. If you wanna jump to the toys immediately, just click/tap on the first toy in the table of content below!

Why is Play Important for Ragdoll Cats?

Ragdolls are known for their cuteness, but they, like all other cats, are regal and reserved. Cats generally do not play as dogs do-they prefer not to run around with a slobbery ball in their mouths or happily fetching sticks for their owners.

They may rather sit around on a nice patch of sunlight or take in the breeze near a screen door. But this does not mean that your kitty should miss out on playtime. Cats love to be stimulated mentally and physically and have a good time playing with their owners.

But when it comes to cats, play is not just a fun activity to pass the time.

For cats that are in the wild, the act of playing is a serious thing because it helps kittens and young cats learn about hunting, especially the important skills of stalking, chasing and trapping their target.

If your ragdoll is an indoor kitty, the basic instinct to hunt is still present. Even the most domesticated cats have it in them. This is why it is critical for you to give the furry, purry members of your family chance to express the behaviors that are just there by nature.

It’s fun to play with your cat and encourages healthy behaviors.

Play provides much-needed exercise for cats, especially the indoor ones. Playing on a regular basis can help your cat stay active and maintain a healthy weight.

Interactive play between yourself and your feline friend may prevent behavior issues that arise from boredom. Also, play is just a fun way for you to interact with your cat and create a strong bond.

What If My Cat Is Picky?

You do not need to have a load of bright and shiny toys or expensive feline gadgets to keep your cat entertained and having fun. Our list features a bunch of fun and affordable toys for you and your kitty.

If you have a ping pong ball that you’re not using, even that can be a fun kitty toy.

You should always make sure that the toys you choose for your pet are appropriate for their age and also safe. Make sure that any toy you choose cannot be swallowed by your pet.

Be sure that toys do not have any small parts, buttons or strings that can be bitten and swallowed.

The eyes of some toy mice that we feature in this article, for example, were picked off by most users and discarded so that no cats swallowed them.

Plenty of cats enjoy pouncing on toys that move or feature a feather or bell on the end of the object. This is a great way to play with your cat, as she feels like she is hunting some small prey.

You can drag the end of the toy along the floor for the cat, and she will chase it. Vary up the speed and the direction of which you pull the toy.

Do not make it too easy. Let her win once in a while so that she feels confident and good about her hunting ability. Make sure you offer praise and ear scratches too.

Go for Lightweight Toys

You can also enjoy some of our lightweight selections for your cat. Kittens or kitties who have limited strength will really love these toys.

You can enjoy mylar balls that are crinkly and pleasing to the ears or some foam soccer balls that cats will love to bat around.

You can also invest in some small toys that feature catnip inside for some more exciting herbal fun. These can keep cats occupied for hours, in some cases.

You do not even have to spend any money on a toy for your ragdoll if you don’t want to. You can ball up an old piece of paper as long as it is not too small to be swallowed. Cats enjoy batting them around.

Cats also love a cardboard box or paper bag. You can set it down and they will crawl into it and use it as a safe hiding place.

Bonus if you have two cats-when one scares the other accidentally it is funny! Seriously, even big cats in the wild love cardboard boxes.

Google “tiger and cardboard box” and check out the videos of tigers playing. Your ragdoll will love it too.

Another thing you must do when playtime is over is put all toys away for your cat. If a toy is always around, it will become not as special, and your cat may very well become bored with it.

Set aside fifteen minutes a day, if you can, to play with your cat. If she wants to play a little longer and you have the time, go for it.

Don’t force playtime if your kitty is not into it. If you’ve got more than one kitty in the household, make sure your cats all have the chance to play and participate.

Indeed, playtime is super important for many reasons.

You not only keep your cat young and well-exercised, but you will improve her stamina, agility, and of course the precious bond you have between you and your ragdoll.

Why Should I Play with My Cat?

Exercise. While cats sleep a lot during the day, it is so important that your cat gets some good exercise as well. This will keep your cat happy and healthy.

It’s Funny. Cats are funny creatures, go anywhere on the Internet and watch the cat videos! You will be smiling your whole way through playtime when you get together with your kitty and bust out the laser pointer.

You bond. Sure, your cat thinks of herself as a tiger, hunting down all the toys and making sure they don’t escape. But playing will help your cat release tension and aggression. If your kitty is anxious due to a change in household, play will help them feel better. It’s great for socializing kittens and keeping them sharp and smart.

Now it’s time…. check out these fun toys that your cat is sure to enjoy.

1. GoCat Da Bird Rod & Feather Toy

Click/Tap For More Images!

Enter Da Bird! This is a fun toy that is colorful and will keep you and kitty entertained for hours. This is a good quality and durable toy that cats just get a huge kick out of.

If your cat is the sort that loves to play with strings and other dangly objects, this toy is going to be a fun experience for the whole family.

It is a great way for your kitty to satisfy the need to hunt and pounce, and for you to get some smiles out of the deal. It is handmade right in the USA. The feathers look and feel just like real bird wings.

Even chubby cats who may need some exercise and do not like to play with younger counterparts will get up and get moving. One user reported her overweight senior cat was playing, which is great for both owner and kitty! You can get this toy here!

Pros:

Handmade for great quality

Pole is 36 inches long not too short or too long

You can buy fun accessories like the Sparkly to go with it – our personal favorite!

Con:

You have to buy refills for the toy after they wear out.

Feathers could poke a kitty and cause pain.

Aggressive kitties may break Da Bird very easily, especially if he or she is a big one.

2. Tower of Tracks Cat Toy

Click/Tap For More Images!

Super bright and super fun, this toy will make cats of all ages jump for joy.

Three balls spin and roll around, making cats wonder where they went and getting that sense of hunting up. The balls and the toy are brightly colored and feature fun patterns like polka dots.

The balls stay in place, so you do not trip over them or accidentally vacuum them up when cleaning. The toy requires no batteries and cats can just play with it sitting down or moving around.

It’s a fun way to entertain cats who may have trouble getting around.

You will have a fun time watching your cats chase the ball around, and the laughs are nonstop. They will love it and you will too.

This is a great way to stimulate mental and physical behaviors in cats and keep them smart and sharp. Get this awesome tower here!

Pros:

Balls stay right in place

Cats who are visually impaired do not have to lose a beloved ball

Rubber feet keep it still

Cons:

Balls can become dislodged

Replacement balls are hard to find

One user reported the paint chipping off.

3. Friends Forever Cat Laser Toy

Click/Tap For More Images!

If you never understood why the “red dot” memes about cats and dogs were so funny online, now you will know.

This cool diamond tower is a fun way for your cats to get exercise and practice their need to hunt. The laser pointer goes at three different speeds, so you can set it up for cats who move fast or cats who do not.

It looks really cool when not in use in your home-like a fancy tech gadget, almost. The patterns are randomized and go 360 degrees, so cats get a full workout and loads of fun when playing.

Cats of all ages love the “red dot” and your kitty is no exception. Get the Friends Forever Cat Laser Toy here!

Pros:

You can adjust the speed to fast or slow for your cat’s needs

Laser goes in different directions to keep cats guessing and excited

It is interesting to see your cat try to think ahead to see where the light will go.

Cons:

No auto timer for use while away at work

Tips over easily

Batteries were not included

4. Bergan Turbo Cat Scratcher Toy

Click/Tap For More Images!

Ragdolls need to scratch. Ragdolls love to play! Let’s get the most bang for our bucks and go for this cool scratch and play combo. Plenty of happy users numbering in the thousands have bought this for their feline family members and have been very happy about it.

It comes in varying colors and has a fun ball in a channel on the outside ring your cat will push around.

And instead of heading toward the couch or wood fixtures in the home, your kitty will satisfy her need to scratch on this corrugated cardboard which is safe, eco-friendly and good for kitties and your sanity.

We highly recommend the Bergan Turbo Cat Scratcher Toy! You can get it here!

Pros:

Blind or visually impaired cats will have a ball at their fingertip

Cats even love to sit on it!

Great to sprinkle catnip on in the corrugated cardboard.

Cons:

You have to replace the cardboard centers frequently if you have many cats.

Some cats pop out the ball in the channel.

Slides around easily, may need rubber feet for the bottom.

5. Cat Dancer Rainbow Cat Charmer

Click/Tap For More Images!

This is a fun and safe rainbow toy that almost reminds you of what rhythm gymnasts use in their performances. This is a fun and durable toy that is safe and good for cats of any ages.

There are no small parts attached so you do not need to worry about kitty swallowing anything harmful. It’s nice and long so all the cats can get in on the fun.

It cannot be broken, so even if playtime gets crazy, there’s no need to worry about the toy shattering or breaking.

Cats will love getting their exercise and chasing this colorful ribbon! It’s nice and durable so even the toughest ragdolls will not rip or tear this lovely charmer.

The soft fleece is gentle for cats and humans alike. Almost no cat can resist a cat charmer – you can get one here!

Pros:

Rainbow and easy to find for playtime, any time

Provides cats the need to hunt and pounce on slow moving targets

Works for cats of all ages

Cons:

Not great for visually impaired cats

Some owners report cats choking on the toy. Be sure to put away ALL toys when your pet is done playing.

Some users report the material ripped easily.

6. PetFavorites Mylar Crinkle Balls

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These toys are a simple and fun throwback that has been around for ages. Cats of all sizes and years love them to pieces. If your ragdolls are like ours, they love crinkly shopping bags made of plastic or gift bags.

This, of course, is not safe, but the need to play with a crinkly, colorful and safe toy is satisfied.

Plus, you can get these in a pack of 12, so your pets will never be without a fun toy to play with. They are lightweight so even kittens can play with them. They are made of strong mylar.

Some users even reported their cats taking the balls in their mouths around the house which was very funny and cute for the owners to see. Cats of all ages can play at their own pace. You can get some Crinkle Balls for your cat here!

Pros:

Keeps cats away from colorful Christmas ornaments and shopping bags

Cannot be swallowed by the average cat

Cats love the balls and the crinkling sound

Cons:

Colors run on these balls, say some users

Can easily get stuck under couches, fridges, and beds

Some cats shred these and may swallow the pieces

7. SmartyKat Hot Pursuit Electronic Motion Toy

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All cats, even ragdolls, love to hunt and need to satisfy that urge to do so. That’s where this SmartyKat toy comes in. This innocent looking disc mimics hidden prey and cats love to chase after it, hoping to catch whatever’s inside.

It comes in a nice baby blue color that is easy on the eyes for cats and humans alike. The feathered toy on the outside goes around and around, making your cat get in some exercise and have fun in the process.

Your cat will love the flashing lights, and the moving lights, as well as the erratic motions, will encourage your cat to play again and again.

The fabric is nice and durable, so even your so-called “tough guys” will have a hard time breaking this down. You can get it here!

Pros:

You can choose from two speeds

Great for cats of all ages

You can pick up different attachments for the “target” the cats chase

Cons:

Some users report cats getting bored during the periods where the toy stops

Batteries run out quickly

Some users report that the motor died shortly after the product arrived

8. Cat Scratcher Corrugate Toy

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This scratcher has bell balls inside which makes it even more fun when it is time for your kitty to get his or her scratches in. It is made of paper that is non-toxic and corrugated, so cats can sink their claws into this biodegradable and eco-friendly toy.

Two or more kitty cats can play at the same time. There is also catnip inside, so that will add to the smiled and the joy that the pets and their owners feel when they play.

Your kitties will enjoy climbing on it and some cats who are strong enough can tip it over, which they might enjoy.

The trapped balls inside mean you do not have to worry about losing a ball or vacuuming it up, and if you have a cat whose eyesight is failing, they will have a place to smell and scratch, as well as play.

We think it´s great! You can get a Cat Scratcher Corrugate Toy here.

Pros:

Comes in three different sizes

Great for cats and kittens of all ages and sizes

Balls inside will not come loose or get lost

Cons:

Cats may not react to catnip

Cats can push the scratcher around which may be annoying

Maybe too lightweight for cats to dig into.

9. Yeowww! Yellow Banana Catnip Toy

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If your cat is the apple of your eye, this banana is going to be the toy for you. This is a 7-inch toy, so it is easy to hold and play around with. Cats will love to hold onto it and gnaw at it.

The bananas are stuffed with organic and wonderful catnip, sure to extract a funny and cute reaction from your cat.

The fabric of the banana is durable cotton twill fabric, uses only soy or vegetable dyes, and are of course natural and non-toxic. This is a product that will spark a sense of play and joy in even a senior cat.

The bananas come in a zipper-style bag and cats will absolutely go nuts over it. The bananas are stuffed to the brim with catnip and your felines will smell it through the packing envelope!

Wanna start a career as catnip dealer? Get the Yeowww! Yellow Banana Catnip Toys here!

Pros:

Gets even older cats playing and exercising

Catnip is all organic and safe

Colors used in banana are natural and vegetable based

Cons:

Aggressive cats may rip seams easily

Gets wet easily as cats drool on the toy

Cats can bite holes into the toy.

10. PetFavorites Foam Soccer Balls

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Do you want your cat to become good at soccer like Pele? Do you want a classic and fun toy that is not noisy or light-up? We can’t promise your cat will be scoring goals like a soccer great, but we do know they will have fun with these classic soccer ball toys.

These are nice and lightweight, so cats who are very young or very old will enjoy playing with these toys. They come in a variety of colors to keep cats entertained and looking around.

They bounce easily so cats will be even more entertained watching them go downstairs or around furniture.

They are nice and easy for cats to carry in their mouths, so playtime can happen anywhere. You can get the Foam Soccer Balls here!

Pros:

Small, about the size of a ping pong ball

Come in packs of 12

Some cats even learn to “fetch” with these balls

Cons:

Some cats can bite through the foam.

Can get stuck easily under the fridge or a desk

Some users reported the balls had a strange odor presumably from manufacturing about them.

11. CatIt Senses 2.0 Digger for Cats

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This will keep your cat entertained and digging for treasure, which stimulates mental health and keeps your cat sharp. After all, ragdolls are already gorgeous-let’s keep them smart and sharp also.

What we liked about this tool is that it is fun, but it is a slow feeding solution. If you have a cat that needs to lose weight, this is a way to help them pace their eating so that they do not eat too much.

They can also have some fun digging for their food and “hunting” for it. The pawing of food prevents eating too much and is a natural thing that some cats do.

The differing sizes of tubes make it fun and challenging for your cat. The base is stable and sloped, so spills are prevented. Get the CatIt Senses 2.0 Digger for Cats here – it´s amazing!

Pros:

Great for overweight cats

Provides fun and stimulation, and food

Can be combined with other products by CatIt

Cons:

Cats may pull out food cups-they are smart!

Cats can knock over the dish easily and eat the food that way.

Users reported that some cats became bored of the dish

12. SmartyKat Electronic Movement Toy

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This cool toy spins erratically and cats just love it, even ragdolls! The spinning feathers look like a crazy bird that any cat would love to catch and pounce on.

The pattern at which this thing spins is unpredictable, so the laughs and the smiles as well as the good exercise your pet needs will be never-ending.

The motor is nice and quiet so cats will not be nervous or scared about the toy. You can get replacement wands in case of a break. And the toy is eco-friendly too, as the ball is made with recycled plastic.

You will need 2 AA batteries to power this thing, but those are not included. The toy will shut off after 30 minutes of inactivity. Get the SmartyKat Electronic Movement Toy here!

Pros:

The base is weighted so it wobbles, but does not fall

The toy goes on and off with just a push of a button

It is safe for kids and pets alike

Cons:

You need 2 AA batteries to make it run

Feathers can poke kitties

Some cats can knock it over.

13. Fashion’s Talk Cat Toy Variety

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Whoa! Does your kitty family need a big variety of fun toys to stay entertained while you are away? If so, this bundle is a great deal and will keep the whole ragdoll gang engaged.

There are a whole variety of fun toys here that cats of all ages will love. You get a mix of great toys that are classic and will be enjoyed by cats at all stages of life. Your cat will not get bored when you’re away!

There are toys made of feathers, catnip, a few mylar balls, and even some shiny balls and bell balls too. Some toys are fun to scratch, others to bat around and chew. The toys are just the right size for carrying around and have a ton of variety.

This pack is great for big cat families, as everybody gets a few special toys to themselves! Get this pack here!

Pros:

Good mix of mice, balls, jingle bells and catnip

Large lot of 20 toys to share with all pets

Fun to watch your cat choose their favorite toy

Cons:

Many of these toys are duplicates of each other-e.g. You get four jingle balls.

These are small enough to lose under a fridge or a sofa.

Some users reported only getting 16 or so toys in the pack.

14. Youngever Cat Toys-24 Variety

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This might just be the greatest gift idea for a pet lover or new ragdoll owner we’ve seen in a while Our favorite part was the fun green tunnel that featured dangly toys the kitties could play with.

The cats will have fun chasing each other through the tunnel and playing with the dangling toys.

Furthermore, you get loads of fun extras in here too. There are the great mylar balls that cats seem to just love, a few fun mice, a teaser string, and some jingle bells too.

Our favorite was the rainbow balls, fun and classic and great for all ages.

Indeed, it’s a great mix of toys and wonderful if you’ve got a big family to entertain! You can get this pack here!

Pros:

Comes with a fun kitty tunnel!

Plenty of toys to go around and features a big variety

Fun for kittens to play and exercise.

Cons:

It is recommended you remove all eyes and ears and noses from toys as cats can swallow them.

Tunnel smells strange, probably from manufacturing.

Some users reported getting duplicates of items instead of a variety to meet the product count.

15. Hartz Just For Cats Cat Toy

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This is another one of those fun classics. 12 colorful catnip mice, all without any eyes and noses glued onto them. Cats can just run wild and enjoy that lovely catnip while they hunt and play with these funny little mice.

And given that you get a dozen in the package, there’s enough to share.

Cats will enjoy getting their daily exercise and also hunting around with these little mice-even chubby or older cats will get in on the fun. You can get these catnip-filled toys here!

Pros:

12 mice in a pack-who cares if one or two get lost

Great price for the product

Great for cats of all ages

Cons:

Mice are hard, may not be good for cats who like soft things

Mice do not rattle

Fake fur on mice can shed

So, our bottom line? Pick up any one of these 15 best toys for ragdoll cats and enjoy the fun with your pet!

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foursprout-blog · 6 years

Text

The TV industry seems to have no plan for the future of advertising

New Post has been published on http://foursprout.com/wealth/the-tv-industry-seems-to-have-no-plan-for-the-future-of-advertising/

The TV industry seems to have no plan for the future of advertising

The big TV networks spent the past week hoping to dazzle ad buyers with clips of their new shows, while selling the enduring emotional power of the medium.

That still matters to many legacy brands. But increasingly marketing is about brands selling directly to consumers, using tech and data.

The TV industry largely doesn’t seem to have a plan for this future.

“The broadcasters must be aware that the big, television-centric consumer brands are being challenged by direct brands,” IAB CEO Randall Rothenberg told Business Insider. “They must adapt their capabilities and processes to be more appealing both to these disruptor brands, and to the giant incumbents.”

American consumers are buying personalized lip glosses from brands they only been exposed to on Instagram, or custom mattresses they’ve never touched or laid up on, or curated subscription boxes of form-fitting apparel.

At the same they’re ordering household items in bulk with a few mindless clicks on Amazon.

And the TV industry is still focused on selling the whole country the same soap, beer or chips.

Marketing is going through a revolution, as upstart brands chip away at the business of legacy giants in nearly every category. As chronicled in a recent Interactive Advertising Bureau Report, these newbie brands are focused on selling directly to consumers, using data, sophisticated targeting and primarily digital media.

They buy ad space using automated software. And they only buy ads when they want to sell more stuff.

Yet as the top broadcast and cable networks rolled out splashy presentations of their upcoming shows in New York this past week at the fabled upfronts, it seemed clear that the TV business doesn’t have a plan.

The contrast of big old brands fussing about the Upfronts vs young DTC brands spending 100% of their money with Facebook is pretty stark.

— Ari Paparo (@aripap) May 14, 2018

Sure, most of the sales chiefs at the big broadcast players paid lip service to data and so-called advanced TV this past week, though more often they criticized social platforms for how they misuse data. But primarily their pitches were more heart than science, hoping to get brands to tell their stories to as many people as they can alongside TV’s comedies and dramas.

That may make sense for now, as the Cokes and Budweisers and General Motors and Procter and Gambles of the world still have massive media budgets compared to every indy purse maker or craft hot sauce purveyor selling products one by one on Facebook or Instagram.

The big brands will be big for a while, and TV is still a $70 billion plus market. And they’ll still want to buy loads of TV ad space up front, since TV ad space is a shrinking commodity, given how ratings continue to slide.

Yet TV advertising had its first down year in a while, reported Bloomberg.

And what happens when these giant brands start fading into the background? What does TV do then?

It’s the biggest change to marketing in decades

Dave Morgan, CEO of the TV tech firm Simulmedia, said the shift from mass marketing to direct brands is the biggest he’s seen in 15 to 20 years in the ad business.

It’s not easy to quantify, but the IAB recently noted that “non store retailing” (which includes direct selling on the web, catalogs, etc.) accounted for less than 4% of retail sales in the early 1990s. That figure swelled to 9.4% of a $5.3 trillion retail economy as of 2015.

Is TV ready for this?

“TV remains an extraordinarily efficient way of connecting brands and retailers to consumers,” said IAB CEO Randall Rothenberg. “That said, the broadcasters must be aware that the big, television-centric consumer brands are being challenged by direct brands … they must adapt their capabilities and processes to be more appealing both to these disruptor brands, and to the giant incumbents.”

That’s why this week’s upfront presentations were striking – for hardly talking about this new reality.

“It’s not inevitable that these brands get to TV,” Morgan said. “But for TV’s sake they better get there or it’s going to lose its growth.”

There’s no going back for direct brands

Take Evereden, a new skin care brand for babies.

Kim Ho, the cofounder and CEO said that the company spent hundreds of hours brainstorming marketing strategies before launching, and “never once did TV come up” as an option.

To be sure, Evereden isn’t exactly spending hundreds of millions of marketing dollars. But regardless, the company sees TV as simply not viable for its data-driven approach.

“We grew up on social, and we have people shopping on Facebook,” she said. “We don’t think about TV, because not only is our demographic hard to reach there but the analytics are just lagging.”

“On Facebook, we know who is buying what, who is abandoning purchases, what people are interested in. There is no way TV could ever tell me that.”

Ho’s point of view regarding TV advertising is increasingly common, even among larger direct brand marketers like Warby Parker, Casper, and Dollar Shave Club.

Terry Kawaja, CEO of Luma Partners, explained the mentality of a new generation of marketing leaders this way: “The nature of the person who controls ad budgets at Airbnb is not a chief marketing officer. They’re a growth officer. They’re a revenue person.”

Jackson Jeyanayagam, CMO of the e-commerce startup Boxed, said there’s often another factor at play for these disruptive brands. Many are backed by venture capital.

“Digital is the best way to track exactly what you’re going to get,” he said. “When you are spending other people’s money, TV’s very difficult to measure and justify.”

If you’re Casper, what’s is the point of an upfront?

For decades, the big TV networks have been able to sell roughly 70% of their annual ad inventory during just a few short weeks in the spring, at the so-called upfront. Marketers like Unilever wanted to lock up ad space, get preferred rates and importantly, not get shut out, since the amount of ad space in linear TV is finite. There are just 24 hours in a day after all.

So you can see why they’d be hesitant to change their approach.

But direct brands don’t think ahead that way. They buy ads online where there’s always plenty of inventory. And they buy at the last minute.

“The upfronts were built on the idea of scarcity,” said prominent media investor and former top News Corp and AOL executive Jon Miller. “If you wanted to secure the best environment and context for your messaging, which for a long time was adjacent to high quality TV, you needed to participate in the upfront.”

But on platforms like Facebook and Google, marketers buy ads through programmatic tools, and space is sold via an auction, not upfront.

“Some of the larger brands will continue to need this kind of lock in, but many if not most brands will and are gravitating to a pay as you go model,” said Miller.

Booking.com is a big-budget direct brand that actually does some TV advertising. But upfront buying? “Probably never will unless TV’s ad tech fundamentally changes,” said Pepijn Rijvers, chief marketing officer at Booking.com

“This type of buying does not give us the flexibility nor the inventory nor the prices we need.”

TV advertising is not a platform

The fundamental difference between TV advertising and digital is that TV ads are sold, while digital ads are purchased. Meaning that the bulk of TV advertising is still negotiated between ad buyers and sellers on the phone and over lunches.

Compared to Facebook, Google, Pinterest and others, there’s no way for a small brand to log onto a self-serve platform and start buying primetime ads on Fox. The process is largely analogue, and the cost of entry is high.

Yes TV advertising is changing. Just slowly

To be sure, all of the major TV networks are experimenting with selling more ads using sophisticated data. For example, Disney announced recently the formation of a new division, Luminate, focused on helping bring more sophisticated targeting to its networks.

And CBS announced plans to use tech to insert ads dynamically into live TV, a la digital advertising.

Turner, NBCU, Fox and Viacom are working together on an initiative called Open AP which aspires to help marketers better define specific audiences to run ads against.

But these initiatives are tiny in the grand scheme of things. According to eMarketer, addressable TV advertising (which uses cable boxes to deliver ads to specific households) is growing fast, but represents less than 2% of the US market.

“The scale is just not there yet,” said Courtney Lawrie, director of brand & integrated marketing at Wayfair.

Jeyanayagam, who before joining Boxed ran digital marketing for Chipotle, said he’s excited about the potential of more automated, targeted TV ad buying.

“The networks are more progressive than they get credit for,” he said. “But they are going to have to move faster.”

There’s also the Amazon factor

Ok, so new brands are not drawn to TV upfront buying. But plenty of legacy giants still are. Procter and Gamble and Unilever and others still need to sell paper towels and kitchen cleaners and the like to the whole country.

So that’s a win for the TV ad business. That is, “until you just buy all that stuff on Amazon,” said digital ad veteran Eric Bader.

“I really have to question whether the P&Gs, Unilevers, and multi-brand conglomerates are prepared for the next decade,” he said. “They are mostly still using the formula developed over the last 70 years. These changes are significant and they are not changing fast enough.”

But wait. This could be good for the TV networks – someday

Kawaja sees a huge opportunity for TV, if it can eventually embrace opening up its ad sales process to technology as more people stream TV shows over the internet.”You may see a democratization of TV ad spending,” he said.

That may require the TV business to lower pricing in some areas, so that small brands can buy ads in piecemeal. Easier said than done.

Indeed, it would be a a huge mental shift for these networks, going from selling $10 to $20 million ad packages to a few hundred advertisers to letting thousands or even millions of brands buy ads on TV whenever they want, like they do on Facebook and Google

A scary plunge for sure, but one that could reduce operational costs, said Morgan. “That kind of platform buying will actually be very good for networks since their cost of sale will be much lower,” he said. “They won’t have commissions, bonuses and heavy customer service costs.”

Small brands like the aforementioned Evereden would love to jump on board if TV goes fully programmatic some day. “This is the future of marketing,” said founder Ho. “So 100% we’d be interested.”

Join the conversation about this story »

NOW WATCH: Ally Financial CMO says that too much data hurts a brand — and is dangerous for the industry in the long-term

#Wealth

0 notes

ramialkarmi · 6 years

Text

The TV industry seems to have no plan for the future of advertising

The big TV networks spent the past week hopping to dazzle ad buyers with clips of their new shows, while selling the enduring emotional power of the medium.

That still matters to many legacy brands. But increasingly marketing is about brands selling directly to consumers, using tech and data.

The TV industry largely doesn't seem to have a plan for this future.

"The broadcasters must be aware that the big, television-centric consumer brands are being challenged by direct brands," IAB president and CEO Randall Rothenberg told Business Insider. "They must adapt their capabilities and processes to be more appealing both to these disruptor brands, and to the giant incumbents."

American consumers are buying personalized lip glosses from brands they only been exposed to on Instagram, or custom mattresses they've never touched or laid up on, or curated subscription boxes of form-fitting apparel.

At the same they're ordering household items in bulk with a few mindless clicks on Amazon.

And the TV industry is still focused on selling the whole country the same soap, beer or chips.

They buy ad space using automated software. And they only buy ads when they want to sell more stuff.

The contrast of big old brands fussing about the Upfronts vs young DTC brands spending 100% of their money with Facebook is pretty stark.

— Ari Paparo (@aripap) May 14, 2018

The big brands will be big for a while, and TV is still a $70 billion plus market. And they'll still want to buy loads of TV ad space up front, since TV ad space is a shrinking commodity, given how ratings continue to slide.

Yet TV advertising had its first down year in a while, reported Bloomberg.

And what happens when these giant brands start fading into the background? What does TV do then?

It's the biggest change to marketing in decades

Dave Morgan, CEO of the TV tech firm Simulmedia, said the shift from mass marketing to direct brands is the biggest he's seen in 15 to 20 years in the ad business.

It's not easy to quantify, but the IAB recently noted that "non store retailing" (which includes direct selling on the web, catalogs, etc.) accounted for less than 4% of retail sales in the early 1990s. That figure swelled to 9.4% of a $5.3 trillion retail economy as of 2015.

Is TV ready for this?

"TV remains an extraordinarily efficient way of connecting brands and retailers to consumers," said IAB president and CEO Randall Rothenberg. "That said, the broadcasters must be aware that the big, television-centric consumer brands are being challenged by direct brands ... they must adapt their capabilities and processes to be more appealing both to these disruptor brands, and to the giant incumbents."

That's why this week's upfront presentations were striking – for hardly talking about this new reality.

"It's not inevitable that these brands get to TV," Morgan said. "But for TV's sake they better get there or it's going to lose its growth."

There's no going back for direct brands

Take Evereden, a new skin care brand for babies.

Kim Huang, the cofounder and CEO said that the company spent hundreds of hours brainstorming marketing strategies before launching, and "never once did TV come up" as an option.

To be sure, Evereden isn't exactly spending hundreds of millions of marketing dollars. But regardless, the company sees TV as simply not viable for its data-driven approach.

"We grew up on social, and we have people shopping on Facebook," she said. "We don't think about TV, because not only is our demographic hard to reach there but the analytics are just lagging."

"On Facebook, we know who is buying what, who is abandoning purchases, what people are interested in. There is no way TV could ever tell me that."

Huang's point of view regarding TV advertising is increasingly common, even among larger direct brand marketers like Warby Parker, Casper, and Dollar Shave Club.

Terry Kawaja, CEO of Luma Partners, explained the mentality of a new generation of marketing leaders this way: "The nature of the person who controls ad budgets at Airbnb is not a chief marketing officer. They're a growth officer. They're a revenue person."

Jackson Jeyanayagam, CMO of the e-commerce startup Boxed, said there's often another factor at play for these disruptive brands. Many are backed by venture capital.

"Digital is the best way to track exactly what you're going to get," he said. "When you are spending other people's money, TV's very difficult to measure and justify."

If you're Casper, what's is the point of an upfront?

So you can see why they'd be hesitant to change their approach.

But direct brands don't think ahead that way. They buy ads online where there's always plenty of inventory. And they buy at the last minute.

"The upfronts were built on the idea of scarcity," said prominent media investor and former top News Corp and AOL executive Jon Miller. "If you wanted to secure the best environment and context for your messaging, which for a long time was adjacent to high quality TV, you needed to participate in the upfront."

But on platforms like Facebook and Google, marketers buy ads through programmatic tools, and space is sold via an auction, not upfront.

"Some of the larger brands will continue to need this kind of lock in, but many if not most brands will and are gravitating to a pay as you go model," said Miller.

Booking.com is a big-budget direct brand that actually does some TV advertising. But upfront buying? "Probably never will unless TV's ad tech fundamentally changes," said Pepijn Rijvers, chief marketing officer at Booking.com

"This type of buying does not give us the flexibility nor the inventory nor the prices we need."

TV advertising is not a platform

Compared to Facebook, Google, Pinterest and others, there's no way for a small brand to log onto a self-serve platform and start buying primetime ads on Fox. The process is largely analogue, and the cost of entry is high.

Yes TV advertising is changing. Just slowly

And CBS announced plans to use tech to insert ads dynamically into live TV, a la digital advertising.

Turner, NBCU, Fox and Viacom are working together on an initiative called Open AP which aspires to help marketers better define specific audiences to run ads against.

"The scale is just not there yet," said Courtney Lawrie, director of brand & integrated marketing at Wayfair.

Jeyanayagam, who before joining Boxed ran digital marketing for Chipotle, said he's excited about the potential of more automated, targeted TV ad buying.

"The networks are more progressive than they get credit for," he said. "But they are going to have to move faster."

There's also the Amazon factor

So that's a win for the TV ad business. That is, "until you just buy all that stuff on Amazon," said digital ad veteran Eric Bader.

"I really have to question whether the P&Gs, Unilevers, and multi-brand conglomerates are prepared for the next decade," he said. "They are mostly still using the formula developed over the last 70 years. These changes are significant and they are not changing fast enough."

But wait. This could be good for the TV networks - someday

Kawaja sees a huge opportunity for TV, if it can eventually embrace opening up its ad sales process to technology as more people stream TV shows over the internet."You may see a democratization of TV ad spending," he said.

That may require the TV business to lower pricing in some areas, so that small brands can buy ads in piecemeal. Easier said than done.

A scary plunge for sure, but one that could reduce operational costs, said Morgan. "That kind of platform buying will actually be very good for networks since their cost of sale will be much lower," he said. "They won't have commissions, bonuses and heavy customer service costs."

Small brands like the aforementioned Evereden would love to jump on board if TV goes fully programmatic some day. "This is the future of marketing," said founder Kim. "So 100% we'd be interested."

Join the conversation about this story »

NOW WATCH: Ally Financial CMO says that too much data hurts a brand — and is dangerous for the industry in the long-term

#Tech Insider #Arab #Entrepreneurship #sillicon alley insider

0 notes

jonesnelliej46 · 6 years

Text

How To Drive Massive Amounts of Free Traffic From YouTube

Sure, there are plenty of ways to generate paid traffic online…

But there are also many ways to generate FREE traffic.

Now, I’m the first to admit that there is a tradeoff between free and paid traffic. It’s basically a trade of time for money.

With paid traffic, a lot less time is required. Plus, paying money will generate traffic more quickly.

But most of the time, this traffic won’t be as high in quality as free traffic.

What do I mean by that? Free traffic is generated by getting out there and engaging with people. This warms people up to the brand in a natural way. It’s more than mere advertising.

And there are many different ways to generate free traffic. Here are some:

Search engine optimization (SEO)

Updating site content regularly

Social bookmarking sites

Blogging

Social media

Link to other sites and hope they do the same

Take advantage of viral content

Put the site URL in all signatures

But there is another way to generate free traffic that is incredibly effective. We’ll get to that in a moment.

But first, it’s important to learn what to avoid with free traffic.

Avoid the Traps

Not all forms of free traffic are equal!

Some forms of free traffic take up way too much time and they don’t produce good results. For example, posting on social media multiple times every day is very time-consuming. And it takes a LONG time to drive traffic that way.

Does this mean that these methods shouldn’t be used at all? No. But you do have to pick your battles.

The key is to find the free methods of generating traffic that produce massive results without working to exhaustion. And prime among these is YouTube.

YouTube makes it possible to generate A LOT of traffic and it’s absolutely free.

The Power of YouTube

I can’t even begin to tell you how powerful YouTube is.

YouTube is the second-largest search engine in the world!

I bet many people don’t see YouTube as a search engine, but that’s exactly what it is! And here are some amazing statistics to prove it:

YouTube has an incredible 3 billion users.

There are over 30 million visitors on YouTube every day.

A whopping 300 hours of video are uploaded to YouTube every single minute.

Close to 5 billion videos are watched every day on YouTube.

25 billion hours of video are watched on YouTube every month.

On average, 80% of 18- to 49-year-olds watch YouTube.

YouTube is a powerful platform. It reaches a LOT of people. Why? Because a lot of people are actively looking for answers.

And video is a great way to connect with those people and give them the answers they seek.

It’s possible to explain things in great detail using video. And it is an amazing platform for visual niches because it is easy to do demonstrations that show how things work.

But what IS YouTube exactly?

YouTube is a combination of all the things we love about the internet. It’s the place where the very best of the online experiences merge and become one. YouTube is all of the following:

Video hosting

Social media

Community

A knowledge-sharing goldmine

And it is a place for businesses to reach their customers. To build relationships in a way that cannot be done elsewhere.

Plus, using YouTube is so easy! There is absolutely no comparison.

Why It’s Easy to Get Ranked on YouTube

YouTube is for everyone!

ANYONE can upload a video and it’s absolutely free to do so.

Once a video is up, it’s much like a post on any social media platform.

If enough users pick up on it and comment, like, and share it—well—it can easily go viral. And people LOVE videos—especially videos they can relate to. The more they can relate to the videos, the more they will keep coming back.

Listen. This is so easy to do. Contrary to popular belief, creating videos isn’t hard at all.

YouTube and the advances in smartphone and camera technology has completely leveled the playing field. It’s so easy to shoot a high-quality video, edit it using easy-to-use video editing software, and put it up on YouTube.

The average person simply did not have the finances or technology to make this happen even 15 years ago.

And with YouTube, SEO is still possible. Using keywords in titles and descriptions, it is easy to optimize a video to rank high in the search engines.

And the key to success with YouTube is to understand how it all works, starting with the…

Different Types of YouTube Videos

A person does NOT have to be a master filmmaker to create a powerful YouTube video.

In fact, it isn’t even necessary to be comfortable in front of the camera!

This is because there are so many different types of YouTube videos that can be made. It is easy to find the one that works best in terms of personality, level of experience, and the end goal. With that in mind, here are the different types of YouTube videos that can be made:

Face-to-Camera

This is exactly as it sounds. In this video, it is simply talking to the camera.

But so much can be done with this, such as:

Talking about the brand and the person behind the brand

Introducing a new product

Product demonstrations

Product reviews

Interviewing customers and industry experts

This list really includes pretty much anything that can be done right in front of the camera. These types of videos can be super powerful. Yet they aren’t complicated to make.

Presentation

I know there are plenty of people out there who are NOT comfortable with being onscreen. Fortunately, it is easy to create powerful and informative videos without ever showing your face.

Just make a video using PowerPoint slides and screen-capture software.

Using PowerPoint makes it possible to give a presentation or teach with the use of slides. And this works just the same way as standing in front of a room full of people—except no one ever sees the speaker.

And screen-capture software makes it possible to capture screenshots or to film the screen while doing how-to videos, tutorials, or video game walkthroughs.

Animation

There was a time when only the big animation companies could make high-quality animated videos. But not anymore. For a very reasonable cost, anyone can purchase and use software such as Adobe Animate, Adobe After Effects, Cinema 4D, Toon Boom Harmony, or Autodesk Maya.

Using this software, it is possible to create unique characters and bring them to life on the screen. Then simply write a script and record the voiceover and an animated video will be ready to capture the attention of the YouTube world.

Movie/Documentary

It is even possible to create professional-quality movies and documentaries. I don’t recommend this starting out because they take a lot more time and money.

But the fact is, the average person could NEVER have done this even 15 years ago.

And now they can. A good camera can be purchased for a reasonable price. Film-editing software is also available without going bankrupt. Get together the people needed and establish the setting and a highly professional video is absolutely within reach.

But to do all this, the right tools are essential…

The Tools Needed For YouTube Success

This is going to be a very short list.

Surprising as it might seem, for most types of videos, nothing fancier than a smartphone camera and a selfie-stick are needed to make a good face-to-camera video.

And if the video is screen-capture, then PowerPoint and a good microphone will do the job. Along with screen-capture software, such as Camtasia or Screencast-O-Matic.

That is literally ALL that is needed.

Unless the desire is to make a super high-quality professional movie or documentary, this doesn’t need to be fancy. And it doesn’t have to be expensive or complicated.

As long as the video is clear and the audience can connect with the person behind it—that’s all that matters!

How to Quickly Shoot and Upload Videos

Making a video can seem overwhelming—but it really isn’t.

Making a video involves a simple step-by-step process that is remarkably easy to follow.

The first step is to outline the video. Choose a topic that people are actively seeking information about. Then write down the main points to touch on in the video.

Once these are outlined, go into each one in more detail, writing down precisely what to say. When this is finished, the script for the video is done!

Next, it is important to pick a good location to shoot the video. If the shoot will be inside, choose a quiet room that has good lighting. If the video shoot will be outside, then choose a location that offers a good backdrop and good lighting.

With the script, camera, and required software, simply record the video! You can do as many takes as you want. And once it is finished, the video can literally be uploaded to YouTube directly from a smartphone in seconds.

That is all there is to it!

How Frequently to Upload Videos?

The key with YouTube videos—like that of social media and blog posts—is consistency.

If people are following, they want to know they can rely on new videos to come out on regular basis. They want access to new content consistently. And they WILL go elsewhere if it can’t be delivered effectively and reliably.

They key is to choose a schedule that can be realistically managed over the long-term.

Post new videos at least once a week. And post at the same time every week. This is far better than putting out 10 videos all at once and then disappearing. People might watch the videos and love them, but they will want more.

And along with the consistency of a posting schedule, the videos need to be made in the right way.

There needs to be a strategy that, when followed, will ensure the video is highly effective—whether promoting a funnel offer or getting people to take some other form of action.

YouTube Tips And Tricks

Just like with any other form of communication with the consumer, a YouTube video MUST start with a good title.

This title is the first thing people will see—it’s their first impression of the video.

And the sole function of the title is to get people to click and watch the video!

That means the title needs to catch the attention of anyone who sees it. The best way to do this is to ensure the title addresses a problem—and that it stands out as controversial or highly unique in some way.

The title should also contain specific keywords, so it will rank high in YouTube searches and in Google.

The video also needs a good description. This description will include the following:

The relevant keywords

A link to the website or page people are to visit

A solid description of the video content

A call-to-action

The call-to-action should also appear at end of the video. The ultimate goal of the video is to get people to take action—based on what is being promoted or what the next step in the funnel is.

With an ecommerce business, the call to action might be to visit the product page. With an email marketing business, the call to action might be to get the free report and join your list. With a coaching business, the call to action might be to get on a free strategy session. The possibilities are endless here.

But how is it possible to really know what to make a video about?

How To Find The Best Topics

The niche has been chosen. Products and offers are in the funnel.

But like a blog or other website content, videos must provide value to the audience.

And this means choosing topics that are of interest to people. What are people interested in? There are plenty of ways to find out, such as:

Find other videos in niche—See what is currently being done on YouTube. Find out what is going viral. Then take it and put a unique spin on it.

Find popular topics on forums, Buzzsumo, and Reddit—People are always talking about what’s of most interest to them. They LOVE to talk about themselves. Comb through forums and find topics that people have posted and that have a lot of discussion/responses. These will make great video topics.

Find popular articles in the niche—Check out blogs and websites to find recent articles on fresh or popular niche topics.

Check the news—Breaking news in a niche or industry can make great topics for videos.

Basically, look for ideas everywhere. Even offline, it is possible to find great topic ideas. Talk to people. Ask questions. Listen to conversations.

The key is to keep alert and think about everything seen and heard while out and about.

And when making videos, model them after other viral videos.

NEVER outright copy someone else’s work. However, mimicking the flow of viral videos, how they use titles and descriptions, the type of video, video length, and other aspects of the video can help create videos that have the potential of going viral.

There are many ways to generate FREE traffic—but there is one that is incredibly powerful.

The YouTube video.

People absolutely love videos. And more people than ever before are watching videos on YouTube. This is an opportunity that CANNOT be missed.

Creating YouTube videos is easier than it appears. However, there are so many little tips and tricks that can turn a good video into a great video. Tips and tricks that can help make a video go viral. That can really draw the attention of a lot of people and drive A LOT of traffic.

To be successful, it’s crucial to know these tips and tricks.

And we want to help. We want to teach those tips and tricks to anyone who wants to successfully use video to drive traffic.

So, join us at our Free Traffic Bootcamp. There is no better place to more great YouTube tips and gain access to tools that make creating YouTube videos easier.

Honestly, there is no reason not to sign up for this bootcamp. Learn from the pros. Learn from the people who have been generating significant traffic through YouTube videos. Learn from them in order to avoid making the mistakes they made!

Looking forward to seeing everyone there!

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#How To Drive Massive Amounts of Free Traffic From YouTube

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nevawhouk · 6 years