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annraysolutions · 8 years ago

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Digital Creation

What is Digital Creation? Have you created a poster, banner , meme or designed an infographic, for online purposes, in the last 30 days let alone the last 15 to 20 years? If the answer is yes, you have unwittingly, digitally created content. The definition of Digital creation courtesy of pcmag.com "The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media."

Creating newsworthy digital content can sometimes be daunting for the creator of the material due to the lack of experience or the technique required for this type of task. If you are a business owner or have public profile in 2017 and you do not have a digital presence for your customers, then you are non - existent to your customers. Marketing your brand online requires creation of content and you need to have a strategy in place.

Creating Digital content can be effortless if you follow these basic principles

1. Know your customer

Taking time to understand your customer and their needs as opposed to going on a hunch. Research, research and more research about attracting customers within your industry is key to creating your Digital strategy. Statistics, white papers and articles reveals the latest trends with your industry.

2. Website & Social Media

You and your business creditability is somewhat judged on your Website and Social Media presence. Having a website for the sake of having a website and not creating quality and engaging content will not keep potential customers engaged, if a potential customer, leaves your website in the first 20 seconds of viewing your landing page, chances are that you have lost a customer and the same can be said for social media. If you are a start up and you do not have a huge marketing budget, keep your designs simple yet elegant. You do not have to be on every social media platform. You should choose social media platforms that suit your business need.

3. Content Creation Strategy

Content strategy delves deeper into (in Kristina Halvorson’s words) the “creation, publication, and governance of useful, usable content.” Content is seasonal, yes, seasonal and you need to be mindful of the time of year that you align your strategy to, so that you and your business can optimize on the opportunities presented and yes, you and your business require a content creation strategy. Plan ahead so that you have your content ready at the appropriate time and if the content needs to be changed, it can be easily changed instead of you or your marketing team starting from scratch.

4. Online Tools to Enhance Your Strategy

The old adage "every handyman needs his tools" is such a basic concept to grasp, but with any task be it manual or automated, you still need tools to perform a task. You need to find online tools that can create and enhance your online capability, strategy and become an expert at using the choice of the online tool you have chosen. Like we said keep it simple at the start, but accelerate the learning of how to use the tool which will enable you to take your business to the next level.

5. Tracking Benefits on Digital Content

Your Digital creation strategy must include the benefit for your business, so before you embark on the digital journey, track your monthly turnover and profit before the execution of your digital strategy and monitor, if your strategy has been successful. You then need to ask the question, do you and your marketing team need to make a few changes?

Kodak may have been the pioneers of the digital camera but their failure to invest in the ever changing digital market, allowed their competitors to gain lost ground and create better digital cameras than Kodak, which lead to Kodak, losing its "Kodak moment." This does not have to be you or your business, start today and please share with us your success stories.

Blog : Created by The Annray Solutions Team

Published 21st October 2017

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