A collection of mobile and social calls-to-action, with commentary. Created by the fine folks at Waterfall (Waterfall.com).
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Statistics
We looked inside some of the posts by artofthecta-blog and here's what we found interesting.
Average Info
Notes Per Post
2
Likes Per Post
1
Reblog Per Post
1
Reply Per Post
0
Time Between Posts
7 days
Number of Posts By Type
Photo
17
Last Seen Tumblr Blogs
Fun Fact
Total funding amounts to $125.3M.
Photo
Brand: Unsure
Location: Outdoor signage
Source: Phone camera
What we liked: Cool use of SMS. I like that I can receive my photo by texting into a program.
What we didn’t: The branding is unclear. This would be a great opportunity to advertise the company name and increase brand awareness, however, I'm not really sure what the brand is.
0 notes
Photo
Brand: United Airlines
Location: Phone
Source: Screen capture
What we liked: I like that United Airlines is using SMS.
What we didn’t: A lot is going on here. First, the messaging language is non-compliant. Second, I already said yes to opting in, why am I receiving multiple opt-in messages? Last, the benefit of signing up for text messages is unclear.
0 notes
Photo
Brand: Smashburger
Location: Table card
Source: Phone Camera
What we liked: Opportune use of the QR code, as this is a table tent. Also, the benefit of joining the club is very clear.
What we didn’t: Nothing wrong here!
1 note
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Photo
Brand: Smashburger
Location: Receipt
Source: Phone camera
What we liked: Good promotion of the Smashclub on the back of a receipt.
What we didn’t: The incentive is a little unclear. It would be great if they included the benefit of joining the Smashclub. Is it discounted menu items? Special event notification? Promotions? We're note really sure.
0 notes
Photo
Brand: Macy's
Location: Website
Source: Screen capture
What we liked: Clear, concise, and compelling promotion of Macy's app.
What we didn’t: Nothing wrong here! Great CTA.
0 notes
Photo
Brand: Johnny's Pizza House
Location: Banner Ad
Source: Screen capture
What we liked: Good promotion of Johnny's Pizza House with an enticing CTA. Who doesn't want to win free lunch?
What we didn’t: The only thing that comes to mind is the placement of the ad. Hopefully this CTA was displayed in other places besides just the banner ad.
0 notes
Photo
Brand: Macy's
Location: Website
Source: Screen capture
What we liked: Nice promotion showing all the ways to stay connected to Macy's. Very clear and concise.
What we didn’t: Nothing wrong here!
0 notes
Photo
Brand: OMMA
Location: Outdoor flyer
Source: Phone camera
What we liked: Loved the colors and attention-grabbing headline!
What we didn't: Considering this is a mobile marketing event, an SMS CTA would be a nice addition to the email.
0 notes
Photo
Brand: Gardenite
Location: Phone
Source: Phone screen capture, SMS
What we liked: Great use of mobile messaging to engage users!
What we didn't: Again, it would be great to see this message on a short code, instead of the long code. Also, the initial opt-in language is a little too wordy for my taste.
0 notes
Photo
Brand: H&M
Location: Phone
Source: Phone screen capture
What we liked: Great use of mobile messaging to increase app downloads.
What we didn't: The CTA could've been a bit stronger. A more enticing photo or even a video would've been nice to see!
0 notes
Photo
Brand: Gardenite
Source: Product packaging
What we liked: It's awesome that this company wants to engage their customers via mobile. I like that they offer SMS and a QR code. Great start!
What we didn't: Definitely need to ditch the long code and move to a short code for ease of use, compliance, and marketing capabilities.
0 notes
Photo
Brand: PETA
Location: Web
What we liked: Very innovative use of emojis. Super creative and highly engaging!
What we didn't like: Nothing wrong here! This is awesome.
1 note
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Photo
Brand: Victoria Secret
Location: Mailer
Source: Cell Phone Picture, November 20, 2013
What we liked: I love mysteries so anything that involves a mystery gets my attention. Having customers come into the store to see if they won the mystery prize is a great way to drive in-store traffic.
What we didn’t: Nothing wrong with this one. Great Mailer!
0 notes
Photo
Brand: Ticket Master
Location: Cell Phone
Source: Phone Screen capture, October 15, 2013
What we liked: Clear messaging and simple ask; just text "Y"
What we didn’t: It would have been better to include an offer with the re-opt in process.
0 notes
Photo
Brand: Target
Location: Cell Phone
Source: Cell Phone Screen Capture, November 1, 2013
What we liked: Good use of a link to get people to go from SMS to a mobile website.
What we didn’t: Two things could have been improved on. First, Target should have let users know what they would receive immediately upon signing up. Second, Target should have used a bitly link shortener for better tracking and a way to free up more space for text.
0 notes
Photo
Brand: SnapChat
Location: In App / Text Message
Source: Screen capture, November 18, 2013
What we liked: Lots of verification that ensures users that SnapChat takes their privacy seriously.
What we didn’t: This seems like a convoluted system for verification but as long as it ensures privacy, no major problems here.
0 notes
Photo
Brand: Smash Burger
Location: In-Store Signage
Source: Cell Phone Picture, November 18, 2013
What we liked: Excellent location in the store to get people to become loyal customer. Also, loved that they included a QR code as well as a number to text into. The more ways to engage with customers the better.
What we didn’t: The placement of the QR code is a bit strange. It would have been better to place the QR code below the statement that says "Text Smash"
0 notes