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W2: PUBLIC RELATIONS

Today, we’re talking about the theories and practices of PR, and I’ll be countering some misconceptions about public relations, including the idea that PR is as easy as being able to talk really well. 

Well, yes, Elle Woods, it’s harder than it looks.

We’re gonna go over the various kinds of PR and the reasons why PR is important not just in times of crisis. We’re also going to go over the six steps of PR issues management. And then we’re gonna practice them in the second half of class in agencies of our own. 

The assignment is a change from what’s listed on the syllabus. On your Tumblr, please vote for which team did the best at our in-class PR activity and explain why you voted that way in less than 300 words. You cannot vote for your own team, because that’s too easy. As always, tag your posts!

I think the NFL team came up with a great way to hide some of the bad press on the NFL. I liked their idea of PSA about anti-violence and abuse since many NFL players have recently been imprisoned by committing these crimes. Although it’s not the NFL’s fault that some of their players have been arrested, it is important that they acknowledge the problem and spread awareness about these issues. Many people feel upset that all these players committed crimes but the PSAs will show that the NFL actually does care and will do something about it. 

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One example of fan fiction is A Shining Star Gone, which is based off of the main character Rachel Berry from Glee. This fan fiction focuses on one character from the show and creates a story for her. The fans extend the story behind Rachel Berry which is inferred from the actual show. I think the fan fiction makes sense to the show, it adds more detail that the show does not provide us in the plot. I think that fan fiction is a good way to give more detail in shows.  

M2: Participatory Culture

Participatory culture is a set of ideas about a more inclusive vision of cultural production, one that isn’t characterized by divisions between official and unofficial, author and fan, and other such binary categories. This idea is at once familiar and strange, for reasons we’ll be discussing in detail. What does it mean to participate in culture? How can we characterize this participation? That and more will be discussed today.

The assignment is to find an example of participatory culture for a fandom that you could feasibly be a part of. If you do not self-identify as a fan of a piece of media, choose your favorite TV show, movie, book series or music group and look for an example there. Give <300 words of analysis. What does the example you’ve found do with the original text? Why does it do that? (Feel free to include examples that are critical of the original text.) 

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I really enjoyed this episode of Modern Family because it was very relatable and I think it also portrayed the idea that everyone’s life revolves around technology and that is how everyone stays connected. I think the connections that we can make through technology was the main message of this episode. What I love most about these types of TV shows is that it is relatable and it can become a social activity with family. I love when certain TV shows will always bring my whole family together to watch and bond over. This particular episode was very clever because it all took place on a computer screen with one of the characters doing all of these activities on her computer. It was interesting to see it from another perspective and it made really appreciate technology in general. I am not very against commercials, most commercials are funny or interesting to watch and I realized I don’t mind them as much. However shows become more attractive if I am able to watch them with out commercials, for example recording the show or watching it on Netflix.

F1: TV, NOT TV, & BEYOND TV

Television scholar Amanda Lotz has noted that the word “television” seems to endure for a host of different kinds of content, even as the original delivery system called television is thought to be archaic, outmoded, and on the decline. With that in mind, I want to concentrate on your experiences of what television is, what value television has in your life, and how you make viewing decisions in age where the amount of available video content has exponentially increased.

I’ll be giving just a few background details on how scholars and critics think about television systems, how television developed in America, and where we’re at in the industry now. Then we’ll have a free-flowing conversation about your experiences of television.

The very last thing we’ll do in class is screen a recent episode of Modern Family called “Connection Lost.” It has a very unique style, as you’ll quickly realize. What I want you to do is write a <300 word review of the episode based on the things you value about TV. In other words, evaluate the show based on its execution of the thing you like most about TV. Do you need a serial narrative to draw you in? Are you so averse to commercials the show’s commercial nature turns you off? Think deeply about what you want from TV and what you like and write the review. Tag it as below.

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John Green claims that the less popular youtubers do not have as many advertisements as they should to get paid. But many of these youtubers are finding their ways around this and going out into the world by creating their own albums, receiving grants, TV shows, radio channels, etc to earn more money. All of these youtubers are becoming more famous and advertisers are missing out. He explains that advertisers should advertise on a more meaningful level with the smaller youtube accounts because they gain fans, make the ads something the viewers will want to watch. Advertisers may be more excited about sponsoring a community because their advertisements will be seen by more people and shown all over their “community.” At first the advertisers will have to put in a lot of money to sponsor all of these smaller youtubers and will have to continuously sponsor the youtubers with their channels that could last for years to keep their viewers happy.

TH1 ASSIGNMENT: View this video, from YouTube’s pitch to advertisers. What challenge does John Green claim YouTube poses to traditional advertising models, and how does he propose advertisers can continue to be meaningfully involved with YouTube? Answer, then consider this pitch from the advertiser’s perspective. Why might clients be excited about the prospect of sponsoring a “community”? What might be difficult about demonstrating return on investment for this kind of advertising? Less than or equal to 300 words.

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Gif Write Up

In this gif the line on the bottom is inferring that the characters are having a bad day which is relatable to anyone, because everyone has bad days. The gif sets the mood of a bad day because all the colors in the photo are somewhat dull and there are no bright colors that would suggest a happy day. The two characters also have sad and tired looks on their faces, they are both slouchy as well which adds to the mood of the gif. The sad looks indicate that they are having a bad day and can not succeed in anything that day. The tired eyes in both of the characters is used as an anchorage to show that they are having a bad day which can be relatable to anyone.

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From the children’s TV show Winnie the Pooh

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BU seminar goals

Hi I’m Lindsey, and I am taking this course because I am very interested in exploring communications and also business. I have not really figured out what I want to major in in college yet but I know that I want to do something creative. At the moment I am interested in marketing, and I feel that I need the communication skills to be successful with business. I want to see if I actually am interested in marketing or the business field and I feel that this class with help contribute to my decision. I hope that in the next two weeks I will gain a better understanding for what communication is and how I can apply it to business and advertising. I am really excited for this class and to learn about communication!