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Car Accessories: What A Mistake!
Volkswagen AG unveiled last Monday its most-recent people’s car dubbed Up! in the Frankfurt Auto Show. The German automaker promises to introduce the model in India by 2010.
Martin Winterkorn, the Volkswagen CEO and Chairman, commenting on the automaker’s plans, said: We will manufacture Up! for emerging markets like India, Russia, and China. India is an important niche for us, he added.
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Price-sensitive Indian company is more likely to get Up! about 40 % cheaper when compared with Europeans buyers. The car will surely cost about a6,000 (Rs 3,30,000) for Indian customers as it would be sold for a10,000 euros (Rs 5,50,000) in Europe he told The Economic Times.
Joerg Mueller, the president of Volkswagen India, said: The Indian information mill competitive and we will fight competition through our product innovations, technology, brand, and affordable pricing.
Up! is engineered to focus on the newest and small family platform. The four-seater car is about 136-inch long and 64-inch wide. It will come with a rear-wheel drive and ample luggage space beneath the hood. It will be powered with a three-cylinder engine with direct fuel injection. The rear-engined, three-door machine, with sat-nav with an onboard computer, remains to be in the concept stage. That means the company is yet to consider your final call on building it.
Going forward, VW of America will pay attention to four core product segments namely compact sedans, such as the Jetta; compact SUVs, much like the Tiguan; mid-size sedans, just like the Passat; and mid-size SUVs, including the Touareg. The German automaker can also be absorbed in improving its parts accessories and equipment such as Volkswagen tail light lens, engines, and more.
The year 2010 is starting to look such as an interesting year for small car users. Auto giants including the Toyota Motor Corp., Honda Motor Co., and Renault AG are planning to hit the Indian roads with small car models at that same moment. Interestingly, Tata Motors much-awaited Rs 1-lakh car can be prone to be available around then, divulged Car Connection. As such, fierce competition in the auto marketplace is expected to occur.
One with the key issues left to solve is if Volkswagen will utilize that facility to create a product specially catered for the American market. The proposed facility, combined with the recently-announced decision to go Volkswagen of America's headquarters to suburban Washington, D.C., underscores the dramatic changes underfoot at the huge German manufacturer, added the report.
Revitalizing the automaker’s struggling American operations will likely be critical for your automaker's offers to boost its worldwide sales from six million to eight million cars, trucks, and crossovers by 2010, noted Winterkorn. "We desire a culture of latest ideas," said Winterkorn, throughout a conversation on the Frankfurt Motor Show. And that added Volkwagen's United States CEO Stefan Jacoby, is why he authorized the move from Detroit to D.C. But Jacoby's boss cautioned that "The go on to Washington is simply one piece inside puzzle."
Should everything falls into the right places, Winterkorn is targeting American sales to triple on the next decade, one million. On a global basis, Europe’s largest car manufacturer expects to drive up volumes by a full third, with an anticipated eight million, this year. To do it, the automaker is rolling out an array of new products through its various brands, that include not just Volkswagen, but Audi, Skoda, and Seat along with the premium marques, Bentley, Lamborghini, and Bugatti.
Winterkorn, around the other hand, confirmed that VW is working on developing several new pickups, but Adrian Hallmark, second in command within the United States, quickly cautioned that there are no promises to bring a truck on the States.
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