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The Countdown is On...
Our New Website Launch is Only Days Away!!
Here at GLOBALCATALOGUE, the aim in developing our new website has been to make the communication process of getting stock to your door as smooth and effortless as possible...and we think we've done a pretty good job!!
We have kept many of the good features of our old website and introduced some great new ones.
Some of the features include:
Comprehensive product information.
The ability to generate a "to the door" quote including: number of print colours, print/engrave positions; and freight to any address in Australia for any of our products.
A live chat box, where you can chat online with one of our sales team who will be able to help with your queries.
Indicative pricing is also available on the thumbnail of each product.
The capacity to save quotes online and submit Order Enquiries.
Order Enquiries can be turned into orders with the assistance of our sales team.
Get ready...not long to go!
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What's missing from this picture?
Your client's brand!
More than ever, building a brand name is key in the success of any business. Getting that brand into the minds of customers is one thing, but staying there is another.
Of course, promotional products are not the only means of achieving brand visibility. In comparison with internet, TV and printed advertising material, studies have found that the recall rate of a brand name is drastically higher when seen on a product. The brand is seen again and again, day after day, week in, week out...it literally becomes part of the furniture!
This is the kind of brand penetration that creates a lasting, personal connection. Often what starts life as a branded promotional product becomes the favourite pen, "my cup" in the office, or the family beach umbrella that becomes known by the name of the brand on it. Associations and connections are made with those positive experiences...that first cup of coffee in the morning...the beach holiday...
4 things to be considered when selecting a promotional product:
· Will it be used? The more use the product gets, the more exposure for your client's brand. Everyday practical items get used - pens, coffee mugs, water bottles... Therefore these high use items are ideal for branding.
· Is it good quality? Your clients naturally want to align their brand with quality. Poor quality product sends all the wrong messages... High quality provides for a positive and lasting association with the brand; the item lasts longer, will be frequently used and therefore increases the exposure of the brand and ROI.
· Is it appealing? Undoubtedly, appealing and attractive items have a higher use rate - if people like a product, they will use it time and time again. Once more, the higher the use, the higher the brand exposure.
· Is the print and/or engraving high quality? This is essential - if the branding looks unclear, messy or wears off before the end of the life of the product… need we explain further?
At GLOBALCATALOGUE we have a range of quality items. Our in-house print and engraving services are second to none.
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WATCH THIS SPACE...
WE ARE ABOUT TO MAKE DOING BUSINESS WITH GLOBALCATALOGUE EVEN EASIER...
NEW WEBSITE LAUNCH SOON...
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Still Need Convincing...?
As you would be well aware, the Australian Promotional Industry can be a hard task master! The high pressure environment, difficult clients, impossible time frames, large distances, the pitfalls of printing and product selection... all make for a potentially stressful combination.
Which makes it all the sweeter when our customers tell us just how much THEY LOVE WHAT WE DO AND HOW WE DO IT!
So if you still need convincing, don't take it from us - see what our customers have to say...
"David has gone above and beyond customer service...this can-do willingness he shows is your best marketing strategy...In the space of the year [he has] become one of the top 3 reps we deal with in our industry." Douglas Gregory, Senior Account Manager, Promotion Products
"You have my permission to write whatever glowing review you would like to and put my name to it, you guys are fantastic." Samantha Siringiani, BT Marketing and Merchandising
"Fantastic...sincere thanks for your prompt assistance." Helen Riley, Account Director, Key Merchandise
"Brilliant work from everyone." Glen Greenberg, Director - Sales and Marketing, ASB Marketing
"Legend! Thanks for the as always quick response." Jordan Warne, Sales/Office Manager, Seahawks Clothing and Promotions.
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You might not know this but it will help your business!
At GLOBALCATALOGUE we not only carry stock of all the products we offer, but also provide a veritable one-stop shop, in-house artwork, print and laser engraving service.
We are often surprised that our customers don't know this!
Our comprehensive service includes:
CO2 and YAG laser engraving
Manual and automatic screen printing
Multiple colour pad printing
We provide a fast, streamlined service with high quality results.
How we can help your business:
Quicker turnaround times
Because it's in-house - you know you can trust the result
If there is an issue, as the supplier AND printer, we provide lightning fast resolution - no "he said - she said"
Save on transport costs
Direct despatch to your clients.
GLOBAL CATALOGUE goes the extra mile to achieve the quality results that the industry demands:
Cleaning each product prior to printing to ensure good contact.
Double printing where necessary for clarity and durability
Using the highest quality inks and materials
heat curing inks for greater durability
And we offer all of this at very competitive rates!
#promotionalproducts#GLOBALCATALOGUE#laser enrgaing#pad pringing#screen printing#promotionalindustry
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WATCH THIS SPACE....
We are about to make doing business with GLOBALCATALOGUE even easier....
New website launch soon.
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Time to Get Out of the Hammock!!!
The holidays are over, the last of your guests have left and now you're looking at a typically slow January... But it needn't be so... in fact it's a time to get fired up.... it's time to get serious about Back to Business opportunities ! And we have many great Back to Business promotional products that you can recommend to your customers !
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Our Latest, Our Greatest and the Dodos!!
New Year's Resolutions:
1. Stay ahead o f the curve
2. Don't miss out on easy sales
3. Let go of the old
WHAT A GREAT VISION FOR 2015! AND WE WANT TO HELP YOU ACHIEVE IT!!!
Having an up-to-date website is paramount in providing your customers with the best choice of promotional products available, and we want to make sure that you have the latest and greatest GLOBALCATALOGUE products on your website today.
To make this as easy as possible we have created the following spreadsheets:
1. Our Latest with all of our NEWEST products
2. Our Greatest with all of our BEST SELLERS
And don;t forget to let go of the old!
3. Discontinued Items with all of the items that have gone the way of the dodo.
Kick off your year with an up-to date website.
Please contact us if you would like to view our spreadsheets.
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5 Reasons Why Offering A Cheap Pen Can Be An Expensive Idea...
A cheap pen does not always provide the best value for your customer; potentially returning poor ROI, or even worse, damage to their brand. Your customers need to understand that whilst they may save in the short term, it could cost them (and you) $$ in the long run.
Here are 5 good reasons why you should consider sourcing a quality pen:
Cheap pens often equal lower quality... and with a lower quality pen you run a risk; the ink might leak, the pen might fall apart or it simply won’t get used! A poor quality pen will send the wrong message... or fail to send any message at all!
Longevity... If the life of the pen is short, so is the life of the promotion. In turn, this means less exposure and a low return on investment; a total false economy! A good quality print on a good quality pen will provide greater exposure and engender a more favourable association with the brand!
Poor quality products damage brands and relationships... Imagine the pen in the image above was supplied to your client... by you. Both you and your customer have invested blood, sweat, tears and countless dollars in your businesses... is it worth risking this to save a few cents? It's true, they may not remember every promotion that goes well but you can guarantee they will remember one that goes bad...
The market is saturated and highly competitive... with low margins, high risk and poor returns. Separate yourself from the crowd, look to provide a point of difference and add real value to your business and that of your customer.
Up-sell and impress them with your industry knowledge... Offering a better quality pen not only demonstrates industry nous, it also shows you understand and value your customer's business and are focused on achieving a best possible return on their investment!
With full knowledge of the pitfalls, we understand that your client may insist on a cheaper pen. In which case... chose carefully;
NOT ALL PENS (or suppliers) ARE EQUAL!
At Global Catalogue we supply quality pens in all price points, provide a comprehensive in-house printing service, and guarantee the quality of both!
Check out the quality pens available from Global Catalogue
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