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Week 9

Happy Halloween!  This week I announce the launch of my own personal blog. First I created this blog with one post to see if I could see myself keeping up with a blog. I had an assignment for another class that instructed for us to make whatever kind of blog we wanted. I think that was great because I have been using the skills I learned from this class and applying it to this blog! I have created a template and simple design. I have reached different audiences via different platforms (reaching from facebook vs instagram). I haven’t announced publically on my other social media platforms, but I’m sure I will receive engagement later on!

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Week 8

I learned this week in class something we all feel is happening. It is a change in social consumption. Group spaces like family living rooms are diminishing. You can not only watch content online together with a group of people, you can do it at your own convenience, not at synchronized times. Music activity has also changed so you can discover new music that is similar to your taste due to new algorithms. They recommend similar tag with your interests.

The majority of internet use is for entertainment. Major activity comes from video/multimedia consumption. Live television is now a niche (reality tv, sports). “Second screening” is a new concept. Using electronics while watching another. Such as using a computer while watching tv. Using more than one media at the same time from different devices.

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Week 7

This week in class we learned that the most popular sites account for all social network visits. Facebook, linkedIn, twitter, pinterest, tumblr, Google+, Instagram.

Engagement visits measures the amount and intensity of user involvement of a website/platform while engagement drives involvement. Facebook dominates in both. measures

5 steps in social marketing are fan acquisition, engagement, amplification, community and brand strength.  

New marketing concepts include conversations and engagements. There are strong ties between consumer use of social networks, mobile devices, and local shopping.

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Week 6

We have a different assignment and its to strategize a plan for either the Florida Grand Opera or NASA. 

The strategy is the overall plan of a company/product. The company decides who and what it wants to achieve. A goal is a statement rooted in the organization’s mission or vision. 

In this lesson, I learned there are different public relations goals. There is the Reputation Management Goal, which handles the company’s reputation, reinforces a company’s image for donors or investors. Next is the Relationship Management Goal. This handles potential clients and potential customers with the company and maintains a favorable relationship amid social or organizational changes. The last is Task Management Goal, which deals with increasing public support for the company,  could advance social change on an issue or attract a sell-out crowd to a fundraising concert.

I will be focusing on the Florida Grand Opera since I believe I can help strategize a goal to help ticket sales go up with younger crowds. 

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Week 5 Module

We have a different assignment and its to strategize a plan for either the Florida Grand Opera or NASA. 

The strategy is the overall plan of a company/product. The company decides who and what it wants to achieve. A goal is a statement rooted in the organization’s mission or vision. 

In this lesson, I learned there are different public relations goals. There is the Reputation Management Goal, which handles the company’s reputation, reinforces a company’s image for donors or investors. Next is the Relationship Management Goal. This handles potential clients and potential customers with the company and maintains a favorable relationship amid social or organizational changes. The last is Task Management Goal, which deals with increasing public support for the company,  could advance social change on an issue or attract a sell-out crowd to a fundraising concert.

I will be focusing on the Florida Grand Opera since I believe Ii can help strategize a goal to help ticket sales go up with younger crowds. 

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Important reflection of Milan Fashion Week. I was brand watching Vogue Magazine for 5 days on Instagram and noticed they are much more than trends. They follow eternal style and empower others to take charge of their styles. Many other magazines will tell the readers what to wear or who to love. Vogue seems to be interested in giving more information beyond luxury products. They write articles about typical fashion in Asia, Polynesian beauty, and interior decoration. Vogue is truly observant of the classics. 

Anna Wintour sounds off on the best moments from #MFW. 

Read the full story.

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Have you ever wondered, “Why do we care about brands?”

A brand is just a label on a product- whether it be a handbag, sneakers, tissues,  diapers, or even hair products. To ensure the longevity of a product, a company will create an image- or brand. Brands often monopolize products, like Kleenex or Pampers. We associate the product with the brand name and often refer to it by the brand.

We also associate quality with brands as well. Consumers generally assume that if a product is more expensive, it is higher quality. Obviously, this is not necessarily true. There are factors such as cheap fabrics and labor and GMOs. A brand engages with customers by inviting a certain type of lifestyle that follows. With brands, customers identity the source, have decision making simplified (i.e. single ply toilet paper v.s. double ply), and reduces risk (buying the same maple syrup brand because it tastes good).

The  marketer benefits from branding by simplifying product handling, protect unique symbols, create loyalty, and establish barriers to entry (price points). The brand equity is the added value of products and services because of the value one pays for.

For example, Lush Cosmetics has a high price points because of its brand equity. They market as cruelty free and vegetarian. They reduce packaging for many products and brand themselves are environmentally friendly. This establishes a target customer -ethical consumerism.  They also use free trade and organic ingredients which creates a higher price point for certain items. They create loyalty by having customers bring in used “black pot” containers for a free fresh face mask. Their unique features include a natural hair dye, jelly soaps and face masks, hair masks on a stick that melt, face washes that crumble and make pastes. If a consumer wants an ethical company for skin+body+hair care and more, they can go to the mall to buy Lush Cosmetics.

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So this week in class, we are continuing brand watch. All the stores i have been following are some of the most popular brands such as Forever 21, Vogue Magazine, Harpar’s Bazaar. I also decided to watch two of my personal favorite brands- Topshop and Free People.

o  Free People is targeting young women from their early 20’s to mid 30’s. They are a lifestyle brand that promotes not only fashion, but wellness and beauty trends. The feed color scheme is very bright, dreamy, and colorful. Photos are all different from today are all different- one promotes clothing, the other for a beauty product, and the last for a pop up event as well for its work out clothing. All posts are interactive and have positive feedback.

o  Forever 21 appears to be targeting women of all ages. Since this is a fast fashion brand that has thousands of stores and so many followers, the comments are varied- self-promotion, people tagging other accounts, positive comments, and negative comments. This color scheme and overall presentation varies. There is no set aesthetic other than a pleasing view. There are posts of cute animals, travel posts, graphics, gifs, concerts, street style, customer photos, influencer and model photos, and beauty. You can see from recent posts, forever 21 is trying to attract 90s clothing style trend

o   Harpar’s Bazaar is a fashion magazine, but always follows celebrity news and fashion culture. Feed is mostly dedicated to celebrity styles such as balls, benefits, and styles. Some posts geared towards fashion, but often with famous celebrities or supermodels in them. There is no set aesthetic to the feed; photos are not always “clean,” sometimes grainy or do not fit scheme.

o Vogue is one of the most popular websites/magazine mostly because of its history with designer couture, fashion insight, and light journalism. The feed on IG pairs well despite different types of posts. A lot of posts taken with film, many posts of vintage photos or old print ads. There are links to articles on different subjects varying from South Asian fashion trends to home style decor. It looks like the inside of an actual magazine.

o Topshop gears its aesthetics mostly to students- but their their consumers vary from 15-30 years old.  Topshop seems to target the stylish young woman, no matter her age. There is a trend of displaying “street style” photos. This is so the audience can envision themselves wearing the clothes

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Knowing your target audience is important for reaching high numbers on various social media platforms. On my own personal account, i have noticed i would gain and lose followers due to posts not being concise with aesthetics. After doing independent research, I set a visual goal. I went to Europe for 7 weeks this past summer. I was studying abroad in France for a month and i went backpacking for 19 days after. These are some pictures of the vegan food i ate during my trip. When i started to post “clean” pictures at peak times, i went up in follower account and likes. I know in this class, we will learn the marketing behind social media and how companies will benefit by connecting to their consumers/audience.  

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Introduction

I am a Public Relations major taking a class called Strategic Branding and Social Media run by Professor Elif Ozkaya. I go to Florida International University and this blog will be dedicated analyzing different social media platforms, predicting social trends, making strategic plans for social media as well.