govektor-blog

[govektor-blog]

If you are not willing to learn, no one can help you.

If you are determined to learn, no one can stop you. 

Webmasters's insight:

If you are not willing to learn, no one can help you. #GoVektor #BrandEthics 

[govektor-blog]

Publishers say they'll use GDPR to shed ad tech vendors

THE GDPR IMPACT GDPR will speed the ad tech winnowing With the GDPR looming, ad tech partners that can’t guarantee compliance with publishers will be dropped fast. For instance, ad tech companies must be able to tell travel publisher Lastminute.com’s sales team how their technologies track readers legally under the regulation; otherwise, they won’t be able to access its inventory, according to Alessandra Di Lorenzo, chief commercial officer for media and partnerships at Lastminute.com. However, a shorter supply chain won’t necessarily equate to a GDPR-proof commercial model, as GiveMeSport discovered. The sports publisher went from working with 23 different ad tech partners to five partners last year in an attempt to gain more control over how its inventory is sold. Despite the move, it didn’t realize how many companies were plugged into its site until it did a test that found up to 500 companies were processing its visitors’ personal data in ways that could be illegal under the regulation. “We looked through all the partners plugged into the site and recognized 8 percent of them — that’s pretty shocking,” said Ryan Skeggs, gm at GiveMeSport. “We didn’t have any idea who 92 percent [of those businesses] were.” Axel Springer: Don’t let GDPR strengthen the duopoly Two major European publishers have endorsed the arrival of the Internet Advertising Bureau’s Transparency & Consent Framework: Axel Springer and Schibsted. The framework’s concept is that participating publishers can select which ad tech vendors they wish to continue working with for programmatic from a centralized list of vendors. Once publishers have chosen vendors from the list, they must then get consent from the consumer on those vendors’ behalf. The framework produced a mixed response from some publishers when it was initially unveiled in March. The core gripe: The framework would require them to assume the legal risk in order to maintain ad tech’s status quo. Moritz Holzgraefe, Axel Springer’s chief operating officer of corporate digital platforms, called for publishers to get behind the framework and its standardized way of gaining consent. If they don’t, publishers will fall behind while other major players like Google take control of the situation.

Webmasters's insight:

With less than a month to go until the enforcement of the General Data Protection Regulation, publishers are still working hard to vet ad tech partners.

[govektor-blog]

How CMOs Can Integrate The Voice Of Sales Into Their Marketing Process

As a CMO how often do you meet with your counterpart in sales? Probably not often enough. According to a survey by Demand Gen Report, 45% of sales executives meet with their marketing peers less than once per quarter. This lack of alignment between sales and marketing fuels an incomplete understanding of customers, and in turn, lower win rates. When CMOs and sales team leaders get on the same page and employ customer-centric methodologies and technology, it benefits the company’s bottom line. Ready to bridge the gap and empower your staff to succeed? Integrate the voice of sales into your marketing process. Marketing and Selling in the Age of the Customer To successfully close deals in a marketplace where customers are digitally-driven and easily influenced by online reviews and their peers on social media, each interaction must add value. One way to add value is through personalization, mapping the customer’s purchasing journey to his or her own unique needs and interests — in other words, account-based marketing. As a marketer looking to personalize content, your first instinct is likely to dig in to your data. But, analytics can only get you so far. To deeply understand the needs of target customer accounts, marketing must turn to sales and listen. After all, they’re on the frontline day in and day out, taking the pulse of the people. The more you can incorporate the voice of your sales team and an account-based mindset into your marketing process, the more your content will resonate with specific target accounts. Discover a few steps you can take to get the ball rolling.

Webmasters's insight:

#Marketing and #sales need to be aligned for overall success.

[govektor-blog]

Business Expansion for small and medium sized business 

Get in touch today and see how we can help your business grow. 

Webmasters's insight:

In this day and age, running your own business can be incredibly profitable. Nevertheless, it comes with a wealth of new responsibilities. As a small or medium-sized business owner, it is absolutely pertinent to focus on expansion.Let #GoVektor work with your #Business 

www.govektor.com

[govektor-blog]

The best companies are always improving. 

GoVektor - Marketing for small to medium size business. 

Webmasters's insight:

Your customers want to be heard, and they take note when you listen. Look for feedback. Remember: the best companies are always improving.

www.govektor.com

#SmallBusinessMarketing #MarketingTips

[govektor-blog]

You did not wake up today to be Mediocre. 

#MotivationMonday 

Webmasters's insight:

You did not wake up today to be #Mediocre. Make the most of today #MotivationMonday

[govektor-blog]

Oracle buys marketing tech company Grapeshot

Oracle said on Tuesday that it's buying Grapeshot, the company behind a "brand safety" platform used by marketers. Financial terms of the deal were not disclosed. Grapeshot's core platform is billed as a contextual intelligence system used to grow audience reach via real-time targeting of relevant context, including breaking news and trending themes. It's also expanded into the realm of so-called brand safety, helping marketers avoid placing advertisements alongside potentially brand-damaging online content. Oralce said Grapeshot works with around 5,000 marketers worldwide, covering approximately 38 billion programmatic ad impressions. The company also claims to be growing at a rate "well over" 100 percent year-over-year. Oracle plans to use Grapeshot to complement the Oracle Data Cloud's custom audience segments and add more capabilities in the area of Audience and Measurement, which provides a range of tools for marketers. Once part of Oracle, Grapeshot will join the Oracle Data Cloud next to Moat, the ad measurement firm Oracle bought a year ago. Grapeshot will continue to work directly with its current customers and partners in the short term. Oracle has made a slew of marketing tech-related acquisition over the years. Before Moat, Oracle bought BlueKai, a key provider of data management platforms, and Datalogix, which lets marketers track how online advertising influences offline buying. Meanwhile, Adobe and Salesforce have also doubled down on their push into the marketing tech sector with acquisitions of their own. In late 2016, Adobe announced the acquisition of video advertising company TubeMogul for $540 million, while Salesforce purchased AI marketing company Krux for $700 million.

Webmasters's insight:

#Oracle purchases #Marketing tech company #Grapeshot 

[govektor-blog]

McDonald’s invites weather conversations with reactive climatic campaign

McDonald’s invites weather conversations with reactive climatic campaign Burger chain McDonald’s has teamed up with the Met Office to bring Britain’s unpredictable weather to life on giant screens throughout the country. Leo Burnett London was tasked with bringing the small talk staple to life by reimagining a typical menu as weather icons representing live temperature and 5-day forecasts. The resulting weather map does away with more traditional icons to use the likes of an unwrapped burger to represent the sun and an upended box of French fries to denote rain. This unorthodox language consists of eight menu items in all to help denote the full range of April weather. Hannah Pain, senior brand manager at McDonald’s said: “We are very excited to be using some of our most loved products to join in the very topical April weather conversation.” Ben Newman, creative at Leo Burnett London added: “Don’t trust the weatherman. This April, McDonald’s has got you covered.” McDonald's is facing a hostile climate of its own as it faces calls for greater regulation of junk food advertising on TV and online.

Webmasters's insight:

It's weather with #McDonalds in the United Kingdom 

[govektor-blog]

It's not Facebook Stalking, it's Internet Research 

Tag a fellow Stalker! #FridayFun #GoVektor 

Webmasters's insight:

A Wiseman once said... 

[govektor-blog]

Here are some more misconceptions about GDPR

There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier, director of governance, risk and compliance at security firm Cipher: Contrary to the inclusion of the word “compliance” in his title, and the widespread use of that term to describe companies that are abiding by GDPR’s requirements, Boonzaaier says too much emphasis on that term misses the appropriate way to view the new regulations. In his view, “compliance” is most properly used to describe obeying a clearly defined legal regulation, like a speed limit. But much of GDPR is left unspecified, allowing a wide range of approaches to implementation, as long as the end result is protecting the personal data of consumers. He told me that adherence to GDPR is like saying, “You should deploy security measures.” The aim is to keep hackers and other data thieves away, but many of the specific ways to accomplish that goal are left up to you and your company. It’s better to think of adherence to GDPR as “risk management 101,” he said, since your company is adopting new policies, software and attitudes to minimize the risk of leakage or misuse of personal data. An IT person might assure you they have GDPR covered because they adhere to an industry-standard set of practices for security, such as ISO27K certification. But that doesn’t cover what GDPR does, Boonzaaier noted, because it “doesn’t address the issue of individual [data] rights.” Similarly, some companies are wondering if they are GDPR-ready because they comply with Privacy Shield. Sorry, but nope. The EU-US Privacy Shield Framework governs security measures for transferring personal data between the EU and the US. It’s a good foundation for GDPR, but, again, it doesn’t specifically address the protection of individual rights. “If you need a Data Protection Impact Assessment (DPIA), you clearly need a DPO (Data Protection Officer).” Boonzaaier: Not always. He added that, under GDPR, you need a DPIA because you are developing or launching some new product or system that handles personal data, and you need to assess the impact of the new endeavor. You don’t always need to hire a DPO to do that, he noted, if you can handle it without one. But, if any of the following conditions are met, you do need a DPO, even if you’re not conducting a DPIA: If you’re a public authority, such as a governmental body. If you handle sensitive info, such as personal medical info. If you have more than 250 employees. Or if you monitor on a large scale the activities of people, such as a provider of closed circuit TV. A number of companies are citing “a prior relationship” with a consumer to avoid getting consent. GDPR does specify prior relationships as one kind of “legitimate interest,” Boonzaaier pointed out, but not as a way to avoid consent. An existing relationship can be utilized if the consumer has an existing purchase record, and the company employs that purchase record to support further purchases, such as having your home address on file from previous purchases, for instance, so it can ship purchases in the future. But, he said, if the company wants to employ that purchase record for another purpose — such as email marketing or ads — a separate consent is needed. “Don’t confuse consent with data retention,” he told me. A company might keep its millions of existing customer purchase records because there is a court order to do so, or because of some local regulation (such as the requirement in the UK that financial records be kept for seven years), or because of a “legitimate interest” in having purchase records for future purchases. “But ‘legitimate interest’ refers to data retention, not data collection,” Boonzaaier said, and it does not include using the existing data for a different purpose from the one for which it was collected.

Webmasters's insight:

There seems to be much confusion surrounding #GDPR 

[govektor-blog]

Thought for the day..... 

A Year from now you may wish you had started today!  

Webmasters's insight:

What are you waiting for? #ThoughtOfTheDay 

[govektor-blog]

Sell the problem you solve - GoVektor 

Strategies and Marketing for Business. 

Webmasters's insight:

Our vision is to be the future of marketing!

www.govektor.com

#Marketing

#BusinessDevelopment 

[govektor-blog]

Motivation for a Monday Morning. 

Believe in yourself this Monday, you can do it!  #MindesetMonday 

Webmasters's insight:

#MotivationalMonday #GoVekor 

[govektor-blog]

6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point won't get you to where you want to be, and your job as an entrepreneur is to keep up with this change. The leads you bring in and the customers you attract are the lifeblood of your business, and it's no longer enough to create a single marketing funnel and expect a return on your investment. Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you're the most relevant choice. You need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends.

Webmasters's insight:

Turn your #MarketingFunnel into an experience for the potential consumer. #BrandAwareness 

[govektor-blog]

9 Email Marketing Habits It Pays to Break

Are you stuck in an email marketing rut? Learn which email best practices you should break in favor of experimentation and building a fresh new strategy for 2018.

Webmasters's insight:

How visually attractive are your subject lines? Make your email stand OUT! #MarketingTips 

[govektor-blog]

The Power of Traditional Marketing in A Digital Era 

Print advertising matters.

Webmasters's insight:

In the world of #DigitalMarketing it's important to remember about the power of #TraditionalMarketing.

www.govektor.com 

[govektor-blog]

The 10 Google Analytics Metrics Everyone Else is Tracking [Original Data] | Databox Blog

This data was sourced from over 50,000 Datablocks used to track Google Analytics in Databox. (What is a Datablock?) As the number of marketing channels continues to grow and evolve (as well as the tools companies use to track them) one thing has remained constant in just about every marketer’s stack–Google Analytics (GA). Mostly due to its accessibility, marketers use Google Analytics to track metrics that span the entire funnel, from acquisition to conversion. However, our data indicates that Google Analytics usage tends to favor the top of funnel. It’s likely that marketers and the companies they work for prefer other tools for more visibility into downstream metrics such as conversions, purchases, revenue, etc. We recently dug into Databox usage to see what Google Analytics metrics people are tracking most and, perhaps, understand what that says about the state of digital marketing. To do so, we analyzed the total number of Datablocks created in Databox for Google Analytics, broke them down by metric, and went from there. Then we asked some of our customers to give us their recommendation for how to best track and visualize these metrics in order to gain more insights.

Webmasters's insight:

#GoogleAnalytics are still a #Marketer's go to despite newer marketing channels.