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What is eCommerce web development?

Let’s we discuss something about eCommerce website development before talking about our service. So that, you can decide whether you go with them or not.The Process of linking business communication and transaction online through the internet is called E-Commerce. You can not capture whole the world market in short time period for selling your product without money spend, Internet can do this. It is entirely different from the tradional method, but it definitely effective tool for your B2B (Business to Business), B2C (Business to Customers) and C2C (Customers to Customers. We use latest technology and techniques to promote online business for eCommerce Business.

eCommerce, standing for electronic commerce, is the process of a customer shopping online and processing their payment. An eCommerce website allows a visitor to find their product(s), add them to their "cart" and securely enter their payment information to complete the purchase

 There are 6 basic types of e-commerce:

Business-to-Business (B2B):-

         Business to business also called B to B or B2B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers

Business-to-Consumer (B2C):-

         Business-to-consumer (B2C) is an Internet and electronic commerce (e-commerce) model that denotes a financial transaction or online sale between a business and consumer. B2C involves a service or product exchange from a business to a consumer, whereby merchants sell products to consumers.

 Consumer-to-Consumer (C2C):-

         Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals. ... A solid example of C2C transactions would be the classifieds section of a newspaper, or an auction. In both cases, a customer – not a business – sells goods or services to another customer

Consumer-to-Business (C2B):-

           A C2B (or consumer-to-business) website is the opposite of what most of us are accustomed to (business-to-consumer, or B2C) when we log online to make a purchase. We generally expect a host of e-commerce websites offering loads of products and services that we can choose from, add to our cart, and then check out and await delivery to our home.

Business-to-Administration (B2A):-

         Business-to-administration or (B2A) takes place between companies, public administration, or government agencies. ... B2A includes different services, and some of them are fiscal measures, social security, legal documents, and other government-related operations.

Consumer-to-Administration (C2A):-

         C2A is a popular freeware planetarium program for Microsoft Windows and MS-DOS to simulate the night sky. ... C2A was originally created by Frenchman Philippe Deverchère, who continues to develop and maintain the application.

  An online business works pretty much on the same principles as an offline/retail store does. On a broader scale, the whole eCommerce process can be broken down into three main components or work processes:

Receiving orders: This is the first step where customers place the order through the eCommerce platform (website or an online portal), and the seller makes a note of it.

Processing order information: The second step where all the details of the order are processed and completed. It is now ready for delivery.

Shipping: The last step wherein the delivery process is carried out. All the logistics components play a significant role in this step to ensure timely delivery to the customer.

If you get the basics right and conduct your eCommerce business in the right way, you will surely enjoy good profits. Always remember that proper business planning and implementation are the keys to a successful online store.

 Building an Ecommerce Website in 7 Effortless Steps

1. Start with a Strategy 2. Choose a Domain and Platform for Your Ecommerce Website 3. Design Your Store and Add Products 4. Decide on Pricing and Set Up Payments 5. Create a Great Checkout Experience 6. Market Your Growing Business 7. Improve Your Online Sales with Data

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How effective is social media marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

           Person to person communication sites permit people, organizations and different associations to interface with each other and fabricate connections and networks on the web. At the point when organizations join these social channels, buyers can connect with them specifically. That connection can be more individual to clients than customary techniques for outbound promoting and publicizing. Long range interpersonal communication locales go about as informal exchange or all the more definitely, e-verbal. The Internet's capacity to achieve billions over the globe has given online verbal exchange an intense voice and far reach. The capacity to quickly change purchasing behaviors and item or administration obtaining and movement to a developing number of customers is characterized as an impact organize. Person to person communication destinations and online journals enable devotees to "retweet" or "repost" remarks made by others about an item being advanced, which happens every now and again on some web based life locales. By rehashing the message, the client's associations can see the message, in this way achieving more individuals. Since the data about the item is being put out there and is getting rehashed, more activity is conveyed to the item/organization.

The Five Core Pillars of Social Media Marketing

1.     

Strategy:-

Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.

·         What are your goals?

·         Which social media platforms do you want to focus on?

·         What type of content do you want to share?

2.     

Planning and Publishing:-

Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.

3.     

Listening and Engagement:-

As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.

 4.     

Analytics:-

Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?

The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze (in closed beta).

 5.     

Advertising:-

When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.

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how can digital marketing help a business grow

Digital Marketing is the new form, new age marketing methodology that leverages Internet as a medium to unleash marketing of products, services, solutions and brands offered by various industries, sectors and verticals across multiple domains. Digital Marketing leverages websites, web portals, web and mobile applications, blogs and social media to penetrate the market using various digital marketing platforms such as SEO, SEM, Social Media, ORM and other channels to disseminate

information and connect with existing and prospective customers culminating into meeting marketing objectives leading to business growth.

Below are the five most essential strategies to grow a loyal online following.

1. Establish a strong social media presence.

2. Publish a weekly blog that’s worth reading.

3. Leverage the power of Search Engine Optimization.

4. Create a lead magnet.

5. Build and nurture an email list.

 It’s important for business owners to understand how digital marketing works so that they can make smarter decisions about their digital marketing campaigns. The key to understanding how it all works is getting to know each element of digital marketing and recognizing how each can help you reach your marketing goals. We’ll go through each digital marketing tactic below and explain how you can use each one for your own business.

àWebsite Marketing:-

                                                               Website marketing is marketing used to promote a website and hopefully get more traffic to a website. More traffic translates to better on-line advertising placed on the website. When Internet users visit an ad on a website's page, it is referred to as CTR (click-through rate). The higher the CTR, the more the website owner stands to earn from the ads.

àSearch Engine Optimization:-

                                                               SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

àContent Marketing:-

                                                               Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

àSocial Media Marketing:-

                                                               Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.                                                              

àPPC Advertising:-

                                                               PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.