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You've Got Opinions...

'I definitely have to buy that product, there's no other way to look #beautiful.' #confessions

We recently conducted a survey investigating attitudes about makeup, advertisements and self esteem for 18-24 year olds. Here are the results: Out of 30 respondents, 62% of people rated their self esteem and body confidence to be below 3 on a scale between 1-5. The most popular reason for disliking ads was how much they are around in our daily lives, this was closely followed by the unrealistic…

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Day of The Girl: Towards Empowerment

I would like it if girls were judged equally in intelligence, kindness and appearance.

Happy International Day Of The Girl! According to the Dream Gap report published today, Only 8% of girls aged 15 to 17 believe men and women are treated equally on TV 85% of girls thought it would be easier for them to be in leadership positions if the media portrayed women doing ‘male jobs’ in media like TV and advertisements. 56% of girls aged 10 considered themselves to be confident but the…

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FIVE Truth Bombs About Men and Makeup

FIVE Truth Bombs About Men and Makeup

Following up on our latest blogpost about the rising use of makeup by males, we turned to Twitter to see what the social opinions were. First off, let’s have a talk about why makeup shouldn’t even be categorised based on gender. Makeup products are designed for human faces and last time we checked, male and female faces have relatively the same structure! There is no reason for beauty brands to…

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Men and Makeup: Breaking Boundaries?

Men and Makeup: Breaking Boundaries?

In a recent GQ interview titled ‘Can Manly Men Wear Makeup?’, Sean Hotchkiss explains that essentially, yes they can. Recounting a personal story about cystic acne and his years long use of concealer to hide the blemishes, he regards it as a ‘self esteem booster’ and he calls for men to embrace the use of makeup and disregard the heteronormative society and trends we live in. He even provides a…

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Tᑌᗰᗷᒪᖇ: GᒪᗩᗰᘔYᕼEᗩᖇT

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Gigi Hadid for Maybelline

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Adriana Lima for Maybelline.

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Glam&Makeup🎀✨💄

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Defying Expectations: The Rise of the Anti-Haul

Defying Expectations: The Rise of the Anti-Haul

What’s the purpose of advertising and promotional activities? To increase and encourage purchasing behaviour.  The sudden and quick rise of the anti-haul is a direct defiance on the social expectations placed on us by large corporations. What are anti hauls? The traditional and popular form of ‘hauls’ on social media channels like YouTube have long encouraged consumers to buy newly released items…

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I did not and could not look like the other girls and the images in the media. 

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Maybe it's Empowerment, Maybe its Objectification; Maybelline New York's 'Discover' Ad.

Maybe it’s Empowerment, Maybe its Objectification; Maybelline New York’s ‘Discover’ Ad.

Amazing critical analysis on Maybelline’s ad with Gigi Hadid. Makeup has been coded as an essential component to femininity and part of the expectations society has on a woman’s appearance. The incoming wave of men wearing makeup could shake up the entire industry. As a secondary market, do you think ads that boost femininity and the feminine mystique will be as effective on men? Will it entice…