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itsmejaymetan-blog · 8 years ago

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Kami, may masasabi #MEMAViral

Mema Lang is a vlog website and Facebook page dedicated to producing Filipino content for Filipino audiences. 'Mema Lang', the company name and also the title of the website and Facebook page was a name that alluded to the Filipino tendency of doing something for the sake of doing it, even if it doesn't make sense. However, the name serves to be an intentional irony for the creators (Cody Flores, Venise Morales, Jayme Tan, Selene Tan and Chiara Velasco) because the website's content actually gives meaning to unnoticed Filipino habits through social, historical and cultural context.

1. How did you get there?

In order to produce the videos, the group was able to interview Miss Lilibeth Quiore, a professor who specialize in Filipino culture and behavior. Through this, the group was able to think of various Filipino culture that the group could work on. After gathering informations and topic to work on, the group started to scout talents that could star in the videos. The group made sure to find talents that could portray the role and locations that would be suited for the scenarios.

2. Did you hit your target KPIs?

The group was able to reach their target audiences. Through the key performance indicators such as Facebook sharing, comments and likes, the group was able to spread the content of Mema Lang. Since majority of the population uses Facebook, it is through Facebook that the group was able to boost and reach their targeted audiences. The number of likes, shares, comments and views that each video got in Mema Lang’s Facebook page shows that the vlog was rather a success.

3. What content worked? What didn't.

Before going into discussion of what worked and what didn't, first we must identify the categories in which the website's content fall under. 1. Pubs (Images and GIFs) Before the release of Mema Lang's main content to fulfill its purpose as a vlogging website, the team released pubs that would give the audience an idea of what the website/page would be releasing.

The team considers these pubs to be successful as they were able to serve its purposes well of giving the viewers an idea of what to expect in our page.

The pubs were also made to be interactive through GIFs and instructions to how they can choose to react (as Facebook gives the option to react aside from liking) in order to get the viewers' interest and attention.

2. VLOGS (Videos)

'Vlog' is the video counterpart of a 'blog' which relies on just text and images in producing and releasing content. The main content of Mema Lang, a vlogging website, were vlogs that tackled Filipino habits/practices that usually go unnoticed by the Filipino public.

2 of the vlogs that were published by Mema Lang which are: "Filipinos Try Weird Rice Combinations" and "Girl Who Can't Cook Cooks Adobo For The First Time" worked. The success of these vlogs may be due to its primetime evening release which was from 8 PM - 9 PM. It may also be due to its 'comedic' theme that the reception to these videos were positive.

1 vlog which explained the 'Conyo culture' was the least popular among the vlogs published. This may be because the time in which the vlog was released was in the afternoon (3 PM) where most people would still be busy at work or at school.

4. How did the group work together?

In terms of group work, each member contributed based on their capacity and skill. In order to be productive, the team decided to divide the group wherein in these days these members will shoot while on the other days, these members are in charge for the shoot. Due to time constraints, the group was only able to produce 4 videos which is expected to be 5. The group work well together and each member contributed fairly in all aspect. Furthermore, the group consistently like and share the videos in order to expand the viewers and reach the target audiences.

5. Lessons and Insights:

1. Aside from the obvious struggles and difficulties of producing content which involves pre-production, production and post-production, earning popularity is just as difficult.

2. The time in which content is published is crucial. Aside from content, the reception of the public heavily depends on one of this.

3. It is important to connect one video from another, making it cohesive. Pubs can make all the difference and would serve as a unifying factor for the videos.

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itsmejaymetan-blog · 8 years ago

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It has probably come to our habit to listen to The Morning Rush every single weekday morning. We always listen the witty banters and discussion of Chico, Gino, and Rica from Rx 93.1.

This is Rica Garcia, the voice behind the hottest daily morning program on Rx 93.1. She is the newest addition to the tandem of Chico Garcia and Gino Quillamor in The Morning Rush. Get to know Rica Garcia as she shows a glimpse of what her day is like both on-air and off-air.

“Really being on-air because every single time you go on-air is like an opportunity to say what you want to say in billions of people.”

Moreover, get to know her youtube channel: My Lip Story as she spread love and positivity.

“When you think about it, your putting content for people to see and you think it is not relevant, but to them it is. Sometimes I really want my channel also to be something positive.”

Watch this video, as she shows the world that she is now living the life she dreamed on.

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itsmejaymetan-blog · 8 years ago

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Have you experienced being live on Facebook? Well, surprisingly I was able to. It may seem unusual for the viewers to see me doing a Facebook live especially given the fact that I don’t even post often. But I guess, my experience towards this was unexpectedly fun.

As I begin with my Facebook live, there were a lot of technical difficulties that happened due to the lost of internet connection. I was really frustrated that time because we are so ready and yet the internet is slow. Fortunately, after 5 attempts we were able to be live and from that moment it went on smoothly. I started my Facebook live with an “interview” with my guests. It is not really an interview portion because we want to make it fun and exciting so I chose to do the “who’s most likely to” game. Afterwards, I showed a magic trick on cards to my guests and viewers. I hope they were entertained and amazed with this card trick. Lastly, we played the challenge of tongue twister with the used of the app named Speech Jammer. This application basically delays what we say so it makes it more difficult to do the tongue twister challenge. The loser must chose what she will try from these choices: suka, patis, toyo, or ketchup.

My Facebook live experienced for me was fun especially when the people started to react and comment because I can see how engaged they are to what we are doing. Of course, I can also feel their support whenever they comment and react. Personally, I was shy at first but as the time goes on and I saw more viewers, I got excited and enjoyed what I am doing together with my friends. I guess, I was able to make the viewers interested because they were engaging and more viewers were watching. Overall, it was a mixture of a fun and nerve-racking experience because this can be broadcast to everyone, but definitely it was worth experiencing.

This is an unexpectedly fun experienced you shouldn’t miss. With this, I dare you to take up this challenge and do the Facebook live.

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itsmejaymetan-blog · 8 years ago

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The survival of The Manila Times in this digital age--revealed!

King and Name of the Game

Technological advancements have changed the way people communicate with each other. With rapidly evolving technology, the struggle to keep up has put some models of communication in danger. What was once considered a huge breakthrough in mass communication, now finds itself desperate to close the gap that technology has inevitably created. Such is the case of the 20th century #1 newspaper industry in the Philippines, The Manila Times. Dante “Klink” Ang II, President and CEO, and Executive Editor of The Manila Times, shares with a group of communication majors the newspaper corporation’s plans, prospects and struggles in a world ruled by digital technology last July 9, 2017. Despite the struggle of print to survive and produce income to continue operations nowadays, Klink says, “Content is king now.” He dubs content as “the name of the game today”, believing that the survival of communication mediums such as print, television, radio and online media is heavily dependent on good or newsworthy content.

Background and Changes

The Manila Times started on October 11, 1898. It was the first daily newspaper in the Philippines and was founded by an Englishman, Thomas Gowan. This newspaper publication was made in order to conform for the demand of the Americans during the time they occupied the Philippines. The United States Army wanted to establish their so called own American paper wherein they would be updated and have control with what’s going on. Moving in these days forward, the publisher and chair of the Manila Times is Dante “Klink” Ang II. Their family came in 2001 and they have the complete control in this newspaper publication. Despite the heavy competition between other newspaper publication, Klink was glad that Manila Times is growing its circulation on print and online given the fact that many newspaper have closed.

In terms of the changes in today’s digital world, Klink discussed the importance of knowing that the business is not changing because it still aims to deliver newsworthy content. However, with the easy accessibility of internet connections and social networks what is changing is the way the news is delivered. In the past, they only relied on the circulation of printed copies but with the advance technology, they were able to reach more people through their print and online publication. It is now accessible to reach major cities all around the Philippines mainly due to technological advancement. Klink even goes by telling that Manila Times is being read by 2 millions people not just in the Philippines but all around the world.

Audience and Voice

The Manila Times Newspaper has been in the service for both Filipinos in the Philippines and abroad. Filipinos have been the primary target audience of Manila Times. Klink says that aside from the Filipinos that resides in the Philippines, Filipinos abroad living in the United States are also one of their primary audiences and readers. The main purpose of Manila Times is to deliver quality news to the people. By delivering accurate, fair and comprehensive news, it would allow the people to become independent citizens and be free of self-governance. People would have a mind of their own allowing them to decide things for themselves. As Klink formally became the publisher and chair for Manila Times in 2001, his main goal is to make the newspaper “handsomely profitable”.

According to Ang, the current situation of Manila Times is growing wherein majority of their income comes from the printed newspapers. However, Klink does not deny the fact that their situation could change in the future otherwise. Alongside the printed newspapers, the newspaper company also has their own online publication that is accessible. The newspaper company practically earns money from advertising. The difference between advertising in an online publication and a printed publication was discussed by Ang. People who read the newspaper would have considered the advertising part of the content but otherwise in an online publication. Klink said that he frequently receives complaints among the online readers about advertising products popping out their screen while they are reading their online news.

In addition, Klink also discussed the business models that they are eyeing on. One of which is The New York Times’ and The Guardian’s business model wherein the availability of free content and premium content (paid and subscribed to) for the online readers would boost their income. Klink finds this business model rather interesting but risky because it is a big investment. Klink wants to make sure that this business model could work for them. Klink admits that when it comes to the business side of the newspaper, he would opt for subscription-driven rather than advertising-driven.

Role in an Internet World

The Manila Times has expanded their business into different online platforms. With the change in technology and social media, Klink was inclined to create these online platforms in order to keep with the said changes in the business. Klink said that the website was created to reach people not only in the Philippines but all over the globe. Even with their target audience of Filipinos, most of their readers are from other countries, specifically the US. With their online following of over two million, they have expanded their platform in Viber, an online messaging application, as well.

Establishing their website has made their presence in the digital world stronger. Klink said that people would notice if they shut their website down for a day. This was proven through an instance during the height of the discourse over the West Philippine Sea. The Manila Times’ website crashed, and people were complaining about the disappearance of their website shortly after.

In publishing news stories online, Klink has said that good stories would be the key to gathering audiences. Klink believes that young people read news stories as long as the story is relevant and interesting, removing the stigma that young people only read short stories. Using tools such as videos, audios, and graphics are also useful in gathering audiences online.

Although the content is key, the style of writing is also important because stories should be written in such a way that any type of audience would be able to understand the story. This would also determine how well the whole organization would be received by the audience, in order to garner constant readers.

Klink considers all news websites and bloggers as competitors in the digital world because they could all be substitutes. Klink competes with these other news websites by “playing the game better than the single player”. The Manila Times has the capability to make investments to cover news that bloggers would not be able to make. With this, he was able to say that bloggers and independent news websites do not gather more attention and traffic than traditional news organizations.

News organizations all have Facebook pages and are major players in the social media industry. Klink mentioned that 90% of the traffic in their website is from Facebook alone. What still remains a question for all news organizations is how they would be able to translate their popularity in social media into money. News organizations are still experimenting on how to monetize their digital platforms, using tools such as subscriptions and paywalls.

Although these new platforms have changed the organization’s means of delivery, Klink has made it clear that the business itself is not changing. Their aim to deliver news will remain through all the changes in their delivery.

The Heart of the Discussion

Klink used the discussion to speak and highlight about the value of content and how it fundamentally drives The Manila Times’ publications, no matter what decade or technological advances may the world be in.

Klink could not stress enough the loyalty of The Manila Times to quality content and the principles of news. And when he said content, he means purely news; “not fiction, not anything else. It has to be news”. He expresses that regardless of how it appears or how it’s delivered, it’s still news, and that is what is going to be enduring in their business.

He goes on about how he doesn’t buy the fact that young people only reach short stories because of their problematic attention span. “People will read stories that are good stories or newsworthy stories. If it’s a short story and people don’t see it as a good story, then they will set it aside.”, he says. A good story is expensive. This is why the Manila Times tries to hold themselves to a higher standard.

When asked about his and the company’s take on the topic of fake news, he explains that “fake news has been a long time problem of journalism”, followed by a brief historical background of fake news during the American colonization. And because fake news has been long time coming, the company is inspired to elevate their level of journalism. This is how they compete; by playing the game better than the single player (in reference to independent blogs who spread fake news).

If there is one thing that Klink proves to be passionate about is how good content will determine who survives and who entertains. That’s the key. As giver of truth and information, Klink wishes that people will become mature to think and not just to accept content. One of the things that he said that truly stood out was this: “It’s important for you not just to know what’s going on but to understand what’s going on. You’re not just an empty vessel where you pour in news and that’s it. As a citizen, you have to think.” Perhaps, though good content is valuable, even more so should be critical consumers of information.

The Manila Times on Restoring Their Glory

Despite the shift in how content is produced and presented to the public, what remains the same for The Manila Times is that their content will still be news following the same principles, the most important of which is that it must be newsworthy. Klink notes that, “regardless of how it appears or how it’s delivered to you, it’s still news. That’s what’s gonna be enduring in this business.” This is true seeing as the public demand for how content is produced and presented changes from time to time. Some news publication even take uniqueness to the next level by veering from conventional writing styles and formats. However, unconventional news writing primarily applies in an online setting and rarely does it ever get to be applied in printed publications.

Klink’s plans and prospects for The Manila Times in terms of online content distribution is a reflection of his obvious fondness for the New York Times. He says that what he wishes to focus on is the publication’s “...core competence which is getting the facts, composing stories and delivering it to a mass audience.” Additionally, Klink does not fail to recognize Facebook’s role in news delivery. He notes that all newspapers in the Philippines have Facebook pages, with Inquirer having about a million followers and The Manila Times with about 400,000 followers. According to Klink, the “million dollar question” is how to monetize their popularity in social media such as Facebook. Klink also believes that the key to catering to the publication’s consumers is through segmentation. He adds that there are different segments of the market which can be categorized in such a way that people who read on print have a different profile from people who read online and that they have to serve to these different profiles.

Though the publication has been growing in terms of advertising and circulation, Klink actively recognizes the shortcomings of a printed publication in this day and age. His ideals for The Manila Times are refreshing, especially in terms of their plans with their online content. Klink does not show a hint of surrender in continuing the business but rather, he hopes that soon, perhaps in his lifetime, they would be able to restore the glory of Manila Times that was once present during the 20th century.

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itsmejaymetan-blog · 8 years ago

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Websites that would surely caught your attention

Have you ever wondered how many websites are there on this world? Surprisingly, there are over 1 billion websites and counting. Most of these websites exist without us knowing it. We usually just go on our typical routine and not venture far across the different websites offered in this world wide web. If I were asked, I can only name several websites that I know and I can say are my go-to-websites.

On top of this is Buzzfeed. I usually visit this website four times in a week and spending approximately an hour of my time. My typical routine is first going to the news side to see what are the trendy news and after I would watch some entertaining videos. Moreover, I usually take the quizzes being offered since these quizzes make me curious about knowing more about myself especially what are the meanings behind what I like and the way I act. With this, I can say that I do engage in this website although I am not fond of sharing or commenting.

This website does caught my attention for it offers news and entertainment that I am enthusiastic to read about. Furthermore, I am a food lover and with this, I am fond of watching the videos in tasty because the food there is appetizing and at the same time the recipes are easy to do. The whole content in Buzzfeed is just a perfect combo that you will be entertained and at the same time be informed. This website is appealing for me because it connects with the audiences that the news and entertainment displayed is worth reading and sharing to the world.

Coming next in the line is ClickTheCity.com. This website is where I usually check up-to-date entertainment schedules for movies and TV shows. It served as my online entertainment and lifestyle guide for the noteworthy happenings around the world. The whole content in this website is just so useful for people like me, who wants to know the schedule and review about a certain movie or TV show. Moreover, I used this website to watch trailers and read the synopsis. This website is highly recommended for people to get connected with the trendy updates not just about film and TV shows but on other categories as well like health and beauty, food and drinks, shops and services, events, travel, and so on. With this, it is truly a perfect combo to browse on. It is appealing to every audience since it would make you hook and look out for every updates featured on it.

In line to this, I usually spent twice a week browsing this website to gather and be updated of the new movies released. I spent approximately an hour to check and read about the articles for the goings-on around. My regular routine is to visit first the movie section to see what are the new released movies and to check out its review. Afterwards, I would go to the TV shows section as well to read the featured articles and schedules of it.

Finishing my top 3 go-to-websites is TripAdvisor. This website is useful in terms of searching for top travel or food places to go. I usually browse on this websites whenever I want to try out something new and discover new restaurants. Moreover, I am a type of person who loves travelling the world, and with this I find this website helpful to be able to discover the top tourist attractions that are recommendable to go. Of course, travelling the world would not be complete without having a hotel to stay and for this, TripAdvisor is essential to be able to compare the prices and find the best hotel place to stay at an affordable rate. Truthfully, the contents in this website is something that I believe in and I trust on because I know that they choose the places that it just worth going. That’s why, owners of the restaurants or hotels mostly indicate that they were on the top list places to be tried upon. This website deserves our attention since what they display here is only places that deserve to be known by the people. This is highly recommendable for people that are out for discovering something new.

Personally, I have no particular time and day that I usually visit this website since it just depends on me whether I am in the mood to read and find review travel-related content. But typically, I visit it often since I love checking out top places to eat at this particular place and looking as well for places worth going.

With my top 3 go-to-websites, definitely I have been more informed of the noteworthy happenings around the world. Each of these websites serves a certain function that is essential for me. For example, I browsed Buzzfeed for news and entertainment while ClickTheCity.com for movies and TV show's schedule and reviews whereas TripAdvisor is for discovery of travels and food places to go. Through these websites, it made more curious about the world and not just ignore what is happening around. Sometimes, it also leaves me with a thought proving questions about life. With my experience in browsing these websites my knowledge and understanding became deeper and I felt that I am more knowledgeable with what is happening around. I am being informed and at the same time entertained, which I believe is important to all viewers.

In browsing these websites, mostly I used my laptop but sometimes I also used my smartphone as a tool. Among all the websites available in this world, it is truly difficult to pick my top go-to-websites since each has a certain function that depends on what we were looking for. However, I believe that these websites are worth your time. So check it out!

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itsmejaymetan-blog · 8 years ago

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A call from the AFP to shut these jihadist accounts

In the midst of the Marawi crisis, the military asks the Facebook to close down several jihadist accounts.

With the on-going battle between the Maute’s terrorist group and government troops, there is as well a virtual war in Social Media specifically in Facebook for it was being used as an online propaganda to spread lies associate to the jihadist and their supporters.

Facebook is known to serve as one of the media platform used to connect and socialize with people all around the world. With this, the military asked the Facebook Philippines to take down these fake accounts for it was believed to have spread malicious and false information that constantly affect the mindset of the Filipino people.

With over 63 accounts discovered to be linked with the jihadist and their supporters, the military hoped for a immediate control on this damage and conduct the necessary measures in shutting these down.

Story from : http://www.manilatimes.net/military-asks-facebook-close-jihadist-accounts/331922/

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itsmejaymetan-blog · 8 years ago

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Social media reacts: Airbnb hosts on PWD accommodations

AirBnb. This revolutionary platform has made it easy for people to list and book accommodations worldwide; sort of like Uber, but for booking homes as opposed to rides. Among many apps and websites now surfacing for people to connect and offer services among communities, Airbnb provides means for people to showcase their homes, apartments, villas by having them up for booking so “guests/bookers” could have a place to stay anytime, anywhere. However, because it is merely a platform, it is us, the users that have the ability to abuse or misuse it.

We are only human. The fact that Airbnb users are made of humans, there would be an expectation for guests to come in all shapes and sizes, all colors and genders; all abilities and disabilities.

But, The Verge’s article: “Airbnb hosts reject guests with disabilities more often, researchers say” reminds us that with humanity, comes the inevitability of judgement and discrimination.

In the article, it was stated that researchers at Rutgers found that PWD guests who do not reveal of their disability, earn a “pre-approval” from their Airbnb Host 74.5% of the time. However, those who do immediately reveal of their disabilities such as dwarfism and blindness only get approved 60.9% of the time and 49.7% of the time respectively. Among gender bias and racial profiling, emerges this new issue of hosts rejecting disabled guests. Possibly due to the infeasibility of their homes to guests or even discrimination. However, Airbnb, slowly but surely, is doing what they can to lessen this through strict anti-discrimination policies.

Because issues like this are rarely discussed on social media, we decided to write headlines of this story for awareness, and to possibly get our social media followers/friends a new perspective on the existing discrimination, still, within society.

We chose to include “Airbnb” in our headlines, alongside our sentiments, so that instantly, people would assume there is an issue with the company. However, it is also a test to see if people would click on the link and discover who is really responsible for the issue. Can Airbnb really do something about it? Or is it more of a societal issue?

Promoting the issue regarding Airbnb was difficult since Airbnb is not common knowledge for most Filipinos. Only a few people on Facebook and Twitter were receptive to the headline the group released. Though it gained much following and intrigue as time passed by. People even read the whole article by giving feedback courtesy of Facebook's messenger and comments section, although most expressed their indignation on the topic at hand with Facebook reactions.

People's reception on Twitter however, slightly differs from Facebook. Though the option of liking on Twitter is the same as Facebook, Twitter offers its users the option of retweeting it. Though the counterpart of retweeting on Twitter is sharing on Facebook, it seems that people are more receptive to retweeting or sharing things on Twitter as compared to Facebook. Unlike Facebook, Twitter does not have the option to react with emojis. What respondents on Twitter lacked were expressed sentiments on the topic. Most if not all merely liked the article and retweeted it. Tumblr on the other hand, had no respondents on the issue.

Different people could interpret the story differently depending on its headline. In the activity, we could see how composing the headline properly in various social media platforms is important. Through the headline that was posted on social media, it paved way for some people to get involve about this issue. People reacted differently based from their personal thoughts. There are more reacts in Facebook compared to both Twitter and Tumblr because people are more active in Facebook. With this activity of , it served as a way to test the people whether they would click the link and know more about the issue or just ignore it. At the same time, due to the short attention span among people who use these social media platforms, it is advisable to be able to compose short yet meaningful headlines.

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