jedida-graduation

[jedida-graduation]

coaching 22/09

feedback: meer fashion gevoel

fascinatie = hyper-personalisation

problem/challenge: massaconcumptie & band met onze kleding

trends & doelgroep: ondervinden

concept: mooie naam & slogan, concept zweeft erboven.

hoe je het p de markt brengt - beelden van je doelgroep & idee

koppelen aan een merk - vragen of doelgroep visualiseren en laten zien welke kanten het uit kan gaan. meerdere opties geven

is het relevant, zelfs zonder covid situatie?

koppelen aan een massa of burberry

oderzoek gedaan: trends komen uit op digital transformation. - wirhlwind doorgegaan en zo op hyper-personalisation

daily paper - kijken naar campagne waar wil ik de focus op leggen - voor de check

presentatie - benoem je bronnen, waar je informatie vandaag hebt gehaald.  beeld & tekst bij elkaar.

Filmpje maken met relevantie, 

[jedida-graduation]

Pinterestboard with visuals that I find interesting. New Images will be added and collected, anytime i see something inspiring. 

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Challenge formuleren

- soort eindproduct 

+

- soort vorm van bedrijf

=

- relevantie

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15 Beelden die mij aanspreken

[jedida-graduation]

The social dilemma (documentaire)

The world has long recognized the positive applications of social media, from its role in empowering protesters to speak out against oppression during the Arab Spring uprisings almost a decade ago, to serving an instrumental role in fighting for equity and justice today. And in 2020, during an astonishing global pandemic, social media has become our lifeline to stay in touch with loved ones, as well as proving to be an asset for mobilizing civil rights protests. However, the system that connects us also invisibly controls us. The collective lack of understanding about how these platforms actually operate has led to hidden and often harmful consequences to society—consequences that are becoming more and more evident over time, and consequences that, the subjects in The Social Dilemma suggest, are an existential threat to humanity.

The Social Dilemma is a powerful exploration of the disproportionate impact that a relatively small number of engineers in Silicon Valley have over the way we think, act, and live our lives. The film deftly tackles an underlying cause of our viral conspiracy theories, teenage mental health issues, rampant misinformation and political polarization, and makes these issues visceral, understandable, and urgent. Through a unique combination of documentary investigation and entertaining narrative drama, award-winning filmmakers Jeff Orlowski (Chasing Ice, Chasing Coral) and Larissa Rhodes (Chasing Coral) have once again exposed the invisible in a manner that is both enlightening and harrowing as they disrupt the disrupters by unveiling the hidden machinations behind everyone’s favorite social media and search platforms.

The film features compelling interviews with high-profile tech whistleblowers and innovation leaders including Tristan Harris of the Center for Humane Technology; the co-inventor of the Facebook “Like” button, Justin Rosenstein; Tim Kendall, former President of Pinterest and former Director of Monetization at Facebook; Cathy O’Neil, author of Weapons of Math Destruction; Rashida Richardson, Director of Policy at the AI Now Institute, and many others. Demonstrating how social media affects consumers on a personal level, these fascinating insider insights are seamlessly woven into a captivating narrative, including Vincent Kartheiser (Mad Men), that illuminates the very real consequences these seemingly innocent technologies can have on our everyday lives.

[jedida-graduation]

INTRO - Step 5. Assignment 1

Let’s start with some reflection on your personal skills

1)      What are my strengths as a brander? My strength as a brander is future-forward and innovative concepting + brand engineering. For example, technology and innovation has been my main topic throughout amfi and the minors that I followed required the same vision. 2)      What are my weaknesses / pitfalls as a brander?  My weakness as a brander is that I love to do research, and I tend to get lost in it. In my communication I’ll use what has interested me to convince the other party but forget that I have done research and my surrounding has not. Meaning, I’m explaining things way more complex than it actually is, or I forget to explain the details, which leaves them confused.

 And now some questions about your personal fascinations

1)      What moves you? Convincing people that AI (artificial intelligence) is not a bad or scary thing (when used ethical), and that perhaps it’ll replace your job but that means you’ll have to learn how to utilize it to make it your superpower instead of your replacement!

2)      Which brands do you like or fascinate you, as a fashion brander? I tend to be fascinated by fashion brands that surprise me by their innovation. Innovation in the way they approach their fabrics, to how they realized their fashionshows. A) The fabricant; If we’re talking fully digital with the same vision that I have, I’m fascinated by The fabricant. The  way they tend to shake and convince the fashion industry is how I would like to present myself after I graduated. B) Marine serre – Out of deadstock garments, she creates collections with a meaning. Her concepts are in-depth and always well thought out. C) Atacac – Fashion can be very secretive with their designs and how they’re sewing a garment. Atacac approaches this differently, and from everything that they sell, they’ll make the patterns accessible for free.

3)      Which trends trigger you? Sustainability because I’m convinced that in one of the most polluting fiels, we should take our responsibility and redesign a system that has been the same for over a decade. In an era of personalized ads, cookies and tailored experiences, i’m interested in hyper-personalisation. But after watching a documentary (the social dilemma), it should be called ethical hyper-personalisation, completely transparent.

4)      Which target groups do you find interesting? It’s not specifically that I’m interested in one target group or use a starting point a target group. I’m moved by problems and how to ‘fix’ them. So if I find a problem that is interesting, I’ll find the target group interesting as well because I’m diving deep into the target group to collect in-depth information to eventually ‘solve’ the problem.

5)      Which developments in the fashion industry fascinate or move you? Digital transformation, it’s needed; especially in the fashion industry and in our current situation. What I meant is the real digital transformation; (re)transforming/designing a brand that’s digital goes way beyond ‘just making garments in 3D, or showing filters in AR (augmented reality)’. The technology goes much faster than we’re coping with in the fashion industry, due to lack of knowledge and cross collaboration between different fields, while it could give us so much more opportunities (especially regarding sustainability).