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e Aggressive When Others Are Fearful: Why Smart Hotels Increase Paid Search When Business Slows

Warren Buffett famously said, “Be fearful when others are greedy and greedy when others are fearful.” While he was talking about investing, the same principle applies to hotel marketing—especially paid search. Yet, when business slows down, the instinct in many organizations is to cut marketing budgets. But in hospitality, where performance is measured by market share, that’s exactly the wrong…

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Z is for Zero-Click Searches

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Are You Making Your Customers Play Hide-and-Seek? (Hint: It's Not Fun)

We get it. Facebook is great! It’s where your cousin shares questionable vacation photos, your aunt posts recipes, and yes, sometimes, even your customers hang out. Many businesses, with the best of intentions, set up a snazzy Facebook page and think, "Alright, my online presence is sorted! That’s where the customers are!" But here’s a little secret, whispered by billions of smartphone users…

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Y is for YouTube Optimization

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10 Questions Your Website Partner Hopes You Won’t Ask (But Definitely Should)

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X is for XML Sitemap

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W is for Web Crawlers

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V is for Visibility

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Hashtags Are Out: What Instagram’s Update Means for Local Businesses

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ background_image=”https://keybuzzdigital.com/wp-content/uploads/2025/06/Instagram-update-2025-683×1024.jpg” custom_padding=”200px|0px|0|0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”Hand holding a smartphone displaying a plant shop’s Instagram profile, surrounded by potted plants in a…

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What Is Google Lens? How Businesses Can Win with Image-Based Search

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U is for URLs – Structure That Supports SEO

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T is for Title Tags – Your First Impression in Search

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ background_image=”https://keybuzzdigital.com/wp-content/uploads/2024/07/Meta-Titles-and-Descriptions-1024×585.jpg” custom_padding=”200px|0px|0|0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”Meta Title Tags and Descriptions Generated Example” title_text=”Meta Titles and Descriptions”…

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What Is GEO and Why It Matters for Your Small Business

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ background_image=”https://keybuzzdigital.com/wp-content/uploads/2025/05/Local-SEO-Small-Business-1024×1024.jpg” custom_padding=”200px|0px|0|0px|false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″…

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Why Local SEO Still Reigns Supreme—Especially in a Search-First World

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ background_image=”https://keybuzzdigital.com/wp-content/uploads/2025/05/Local-SEO-Small-Business-1024×1024.jpg” custom_padding=”200px|0px|0|0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”A smartphone showing local search results with one glowing business listing and others faded in the…

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Rethinking Reviews: They're Just the Beginning, Not the End

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ background_image=”https://keybuzzdigital.com/wp-content/uploads/2025/05/Review-Response-Strategy-2-1024×1024.jpg” custom_padding=”200px|0px|0|0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”A phone screen showing five-star reviews and thoughtful owner responses, highlighting a strong…

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S is for Schema – Give Search Engines More to Work With

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ background_image=”https://keybuzzdigital.com/wp-content/uploads/2025/05/schema-markup-seo.jpg” custom_padding=”200px|0px|0|0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” alt=”%22Illustration of a laptop screen displaying schema markup code, surrounded by…

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Expedia TravelAds Case Study: How Smart Paid Media Strategy Drove 28% More Hotel Revenue

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