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WordPress Revisions: How You Can Optimize and Use Them on Your Website

Whenever you update or save a draft of an already published page or post of WordPress, the content management system creates revisions automatically. When you enable this feature, it prevents you from losing your important work. However, over time, these revisions start taking up unnecessary storage space, ultimately hurting your website’s performance. Fortunately, there are several methods that you can use to reduce the adverse effects of these stored revisions on your website. For example, you can optimize your modifications database in addition to disabling, deleting, or limiting it.

In this article, you will learn about WordPress revisions and where you can find them. After then, you will get to know how to use these revisions and prevent them from negatively impacting your website.

WordPress Revisions: An Introduction

WordPress revisions record any change automatically that you made to your posts or pages on your website. A recent copy of a webpage can be created every 60 seconds by default, and also, every time, you can click on the Publish, Update or Save Draft buttons. It is helpful for any website owner. They provide backup to your data if your browser tab is closed or in case of a power outage. Besides, WordPress revisions can enable you to revert to your content’s older versions.

Apart from these, modifications are also beneficial when you are working with your team on your website’s content and let you view the page or post edits made along with recording the timestamp and username of such changes. It can further make collaborating work on editorial easier and increase transparency.

WordPress Revisions: The Problem

If you fail to manage WordPress revisions, it can pose severe issues to you. Necessarily, the more posts and pages you add to your website, the more revisions it will generate. It can lead to unnecessary bloating of the database quickly if you make modifications frequently or have a big website. The more extensive database will occupy more space for storage which can, in turn, lead to longer loading times and slowing down your site. Further, it hampers the search engine optimization and user experience of your website.

WordPress Revisions: Where to Find It?

The users need to understand where they can find WordPress Revisions. To see it, you will need to go to your page or post’s editor screen, and then on the right-hand menu, tap on the Document button. In case revisions are enabled, you can see several changes. Further, you can see many changes under the section Status & visibility. You will need to tap on this link to go to the Revisions page. Here, you can see several saved edits and compare any two revisions simultaneously. Besides, you can see two columns, i.e., the right column showing you the version you have chosen, and the left displays the previous version of your page or post.

How Can You Revert to an Older Revision?

Sometimes, you may need to revert changes you have made in WordPress. WordPress Revisions make this very easy and quick. By default, the revisions for a page or post are displayed sequentially in WordPress. However, if you want to compare or view non-sequential changes, you can see it by choosing the option Compare any two revisions at the top screen. Then, you will need to select the version you wish to compare it to. Whenever you compare revisions and done viewing, you can click on the option “Restore This Version” to restore the older version.

How You Can Enable WordPress Revisions

Usually, WordPress revisions are enabled by default. However, depending on the process you use to install WordPress or a hosting provider, the feature may be disabled. Also, it may happen that someone else in your team has disabled it at some point. If you want to enable WordPress revisions, you can edit it manually by editing the file in your website’s root directory. You can do it through the Secure File Transfer Protocol client. Once you locate and open the file, you will need to search for some specific line of code.

After that, you have to save the file. When you log into WordPress, you can see the enabled revisions feature. If you want to make sure that it is running correctly, you can open the editor for any post or page and check for the options Revisions under the tab Document.

How Can You Disable WordPress Revisions?

The users may also need to disable revisions in WordPress. It would help if you kept in mind that you can keep revisions enabled and also delete or limit them to reduce the amount of space that it can take up in the database. However, you can turn off this feature entirely if you don’t find it useful anymore. Here, you will need to follow the same method, i.e., edit your site’s file, i.e., wp-config.php. The only thing that you need to do is to put false in place of truth.

WordPress revisions make it easy to restore older versions of posts and pages and a helpful feature that can prevent you from losing your valuable work. You can use several ways to change the way your website handles revisions. Your site’s performance depends on the performance of its databases. So, there is no harm in optimizing.

Source: WordPress Revisions: How You Can Optimize and Use Them on Your Website

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Create a Content Marketing Strategy for Your Personal Brand: Here’s How

People invest a lot of time and money executing and crafting strategies for content marketing in their businesses. But, what about marketing yourself? Do you ever think about what kind of investment you make? Here, you are like the barefooted kid of a shoemaker who knows everything but does not follow the industry’s best practices to achieve personal and professional success. Regardless, you have done what not till dater; this is the perfect time to change yourself. Whether you are looking for a new job or a promotion or want to pivot your industry or role, you can create a content marketing strategy and support your personal brand this year, 2021.

Recently, Mike Myers attended the CMWorld chat on Twitter in which he said that personal branding in careers related to marketing has become more critical. If you fail to develop your brand, people may not believe that you can help them develop a brand for their agency, company, or product. The guest speaker in the chat, Anh Nguyen, also said the same things and agreed on whatever Myers said. He said that all the experience and knowledge you have gained for your personal brand could be scaled-up content marketing for an employer or a client.

Personal Brand: What is It?

Before you understand how to craft a strategy of content marketing for your personal brand, you must know what a personal brand is and why it is so important. A person’s personal brand helps him connect with his prospective collaborators, clients, employers, customers, etc. Gabriela Cardoza explained the general term in the chat and said that a personal brand helps you:

Grow credibility and trust

Build a network and thought leadership

Differentiate yourself

If speaking frankly, you already have your personal brand. When you start engaging with people, they already start forming perceptions for you that create your brand. But, when you craft a strategy for your personal brand, it helps you to set a better way to achieve your goals.

Here are the reasonable steps that can help you to create a content marketing strategy for your personal brand.

Create a Mission Statement

A good content marketing strategy involves telling people about your organization in detail and what your organization wants to achieve. So, to create a personal brand mission statement, you need to start with this first step. Gabriela, while breaking down the components of the mission statement for the personal brand, said that it involves:

Who are you?

What is your unique value?

What you stand for, and what you do?

For example, your mission statement should look like ” I use my sense of business, creativity, and expertise to help B2B brands attract the audience and engage with them through enticing content. I desire to grow my recognition as the great resource in the industry of content marketing”.

Craft an Editorial Mission Statement

You can craft an editorial mission statement to connect to the mission of your brand. Your editorial mission statement should include the core audience, i.e., .who you want to serve, what kind of information you provide, and benefit or outcome.

Provide the Details of Your Brand’s Goals

Personal content marketing will help you to achieve your professional goals and not your content marketing goals. Some personal content marketing goals include building brand awareness, earning trust for your brand, deepening brand loyalty, and attracting strategic partners.

Provide the Detail About Your Target Audience

When providing details about your target audience, describe their names first and then in which industry they work. Then, describe the titles or roles they have. At last, you will need to mention their behaviors and interests; where do they live? What they want to know about? Where do they live? , etc.

Identify the Sweet Spot of Your Content

Your content’s sweet spot refers to the primary topics you need to cover under your personal content marketing strategy. Also, it is an excellent time to find out preferred distribution vehicles and content formats. For example, if your customers like podcasts instead of videos, you would like to create a podcast rather than start a YouTube channel.

Build a Calendar for Your Content

Now, with your distribution platforms, formats, and topics identified, you need to build an editorial calendar. It is better to create a minimum viable calendar that will help you to publish regularly. Also, keep your expectation realistic. The calendar is fair if you need to post a blog in a month or review your LinkedIn profile quarterly.

Set Goals That You Can Measure

It is essential to connect goals that you can measure to all your tactics. For example, if you want to earn brand trust, you should gain at least 50 subscribers in the next three months to your newsletters. You can use various tools that can help you measure your goals.

Above all, you need to remember that you have created the personal content marketing strategy alone and doing it all alone. There will be no client or boss expecting your content. So, you should set deadlines for every step in the production and distribution process of your content.

Source: Create a Content Marketing Strategy for Your Personal Brand: Here’s How

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Set Your Google Ads Budget: Here’s How

When you ask how much Google ads cost or, most significantly, how much you should spend Google ads, you will undoubtedly get different users’ answers. It’s a reasonable question that everyone asks and most specifically newcomers. After all, all those new to Google advertising are probably most interested to know how much they may need to spend on advertising on Google and whether they can afford it or not. However, there is a clear-cut answer to this question. In this article, we will give some useful details that can help you set your budget for Google ads.

Google Ads: How Much Do These Cost You?

As per Google, the users can spend as much or as little they wish on Google Ads. However, it’s not clear how much exactly that ads will cost you. The answer to this particular concern is discussed in this article, but you need to understand how Google ads budget works before that. The users can set a lifetime or a daily budget for their campaign within Google ads. They can do it regardless of Google ads cost.

Daily Budget

For example, if the users want to spend $ 400 on Google ads every month, they can set a $ 40 budget daily. It means when this $40 budget set daily will exhaust; then your ads will stop appearing.

Lifetime Budget

The feature allows the users to put in their total spending for a specific campaign. For example, suppose you wish to run an ad for a particular holiday or a particular time. In that case, you can use this feature to enter your overall budget for a particular campaign. Once your set budget is exhausted, your ads will be stopped appearing on Google.

Google Ads: Their True Cost

If you want to understand the real cost of Google ads, you need to know how Google charges various advertisers. The most common way that Google adopts is PPC or pay-per-click basis. With the PPC feature, you will only be charged when someone will click on your posted ads. No clicks mean no pay. In simple terms, it means that if 2,000 viewers saw your ad and even not even a single person clicked on it, then you don’t need to pay a single penny to Google. It also means that if 2,000 viewers clicked on your ad, then you will need to pay the cost associated with each click.

For example, if every click costs $ 5, you will need to pay $ 10,00 for 2,00 clicks. Here, a common question occurs that what will happen if the number of clicks will exceed what they can afford. Here, you don’t need to be worried. You can set a daily budget to control your costs.

When you select a daily budget, your ads will be stopped appearing once your budget will be exhausted. Another concern that is most common among Google ads users is the cost per click.

How You Can Get an Idea About Your Cost Per Click

Here, the users need to understand that cost per click varies on the keywords that they target. You can understand this with these two examples where the cost per click is different based on different keywords, such as the average CPC for the keyword “landscaping company” is $3.52. In contrast, it is $400.00 for the keyword “car accident lawyer.” The massive difference among the CPC of different keywords is visible here. When you look at CPC costs, you need to keep their lifetime value in your mind.

The right PPC agency can help you the best in your keyword research and identify the most suitable keywords to target based on effectiveness and cost. However, you can also use Google Ads keyword planner and do your keywords research without paying any fee.

Google Ads: How Much You Should Spend?

Setting a budget for your Google ads is very much like a double-edged sword. If you do not get enough clicks, then there are enough chances you will not generate conversions. On the contrary, when you spend too much money, it will risk you wasting a lot of money without getting satisfactory results. Here, you need to take a very balanced approach, i.e., spending enough capital to generate 100 clicks at first. It can appear different for every business based on the average cost-per-click in the industry. Generally, you need to spend about $600 every month at a minimum for most industries.

When you generate the first 100 clicks, then analyze the performance of your campaign and optimize it. After that, you can spend enough to develop your 100 clicks the second time. Here, you again need to analyze the performance of your campaign and optimize it. The same procedure you need to follow when you generate your 100  clicks the third time. Further, you need to look at your conversions and continue making tweaks to your campaigns to increase them.

How to Reduce Your Costs on Google Ads

The users can reduce the costs on the Google ads increasing their quality score. Your quality score includes the things like your ad relevance, click-through rate, and landing page experience. Working on these points will help you boost your return on ad spend.

When thinking about Google ads cost, you should remember that Google uses to charge you the cost per click. It means your price on ads will vary based on the exact keywords you have chosen. So, it is essential to select the right keywords which require in-depth research.  When you need to choose between spending less and spending more, you always spend more to bring you more opportunities.

Source: Set Your Google Ads Budget

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How to Promote Your YouTube Channel for Free

Most people think that only creating and publishing content on YouTube will get you a flood of followers. But, their notion is entirely wrong. It is not enough to create content and post it on YouTube to get followers, and even high-quality content is also not enough for getting followers on YouTube. You will need to promote your channel on YouTube if you don’t get huge followers and success. Don’t worry; promoting your channel on YouTube is not as expensive as you think.

The YouTubers upload new content of 500 hours in every single minute. It means YouTube witnesses the uploading of 12,000 hours of new content every day. In simple terms, you can think how it is tough for your three-minute to attract viewers. If you do not promote your channel, it can get fewer views and remain unnoticed by most viewers.

How Can You Promote Your Channel on YouTube For Free?

Like many other social media platforms, YouTube is also continually growing and changing. It has emerged as the go-to place for brands, influencers, marketers, and businesses. With more than 62 percent of companies and brands using YouTube to promote their products, services, and content, it is clear that it is becoming a big part of marketing strategies. To use this platform effectively, you will need to keep an eye on your subscribers and videos for your YouTube channel.

We bring you some easy tips that can help you to promote your channel on YouTube for free and get more and more views.

Use SEO Optimization for YouTube

SEO optimization is the most convenient way that can help you to promote your channel on YouTube for free. After Google, the social media platform based on videos is the second-largest search engine across the globe, with billions of searches happening every month. If you want to promote your content on the platform effectively, pay attention to YouTube SEO. You will need to use the right video descriptions, keywords, and tags in your headlines.

Tags: Create tags relevant to your content and brand.

Video Descriptions: Make sure to include your related keywords and target keywords in your videos’ descriptions. Also, have a link to your related content on the same topic.

Video Titles: You will need to choose a catchy title that includes your keywords for your video.

Keywords: You can use the autosuggest to get an idea about the most suitable keywords. Several SEO tools for YouTube can help you find the most appropriate keywords that your target audience is searching for.

Create Content Worthy For Promotion

Indeed, even the best content in the world will not help you if nobody is going to see it. But, at the same time, it is also true that nobody will watch if your content is not engaging and useful. If you want to promote your channel on YouTube, you will need to create engaging content worth promoting. The simple way to producing content for YouTube is this:

Select the right type of content for YouTube.

Script and record your video.

Edit your video and upload it on YouTube.

Add an awesome thumbnail to your YouTube video.

Finally, optimize your video.

Collaborate with Other YouTubers

Don’t hesitate to collaborate with other influencers and creators on YouTube. Such a type of cross-promotion will benefit both parties and help both to expand their reach. It is effortless as two or more YouTubers will need to work together to create an engagement for each of their YouTube channels.

Build a Strong Community

Creating content and uploading it on YouTube will help you set up as an authority in your industry and niche. It will attract people to you to seek knowledge. You can engage the people and build a strong community. A great way to build community is to engage with your viewers when they share interesting information, post comments on your videos, and always add value to your viewers’ lives.

Promote Your Channel on Other Social Media Platforms

You will need to make profiles on other social media platforms and upload videos on YouTube. Don’t panic; you will need to choose the social media networks to reach more audiences for your content. For example, you can promote your video content on Instagram and Facebook.

Here is how you can do it.

Instagram

You will need to switch to a creator or business account. To do this, click on your profile settings, select Account, and then select Add New Professional Account. It will further unlock the professional tools such as analytics which will lead you to the next step.

In the next step, you will be able to view Instagram analytics to help you get an insight into the performance and specific audience of your content.

You will need to remain consistent in further steps means you will need to post your content regularly on Instagram. You can engage your audience with Reels, Instagram Stories, and images.

You can use the native video platform of Instagram, IGTV, to promote your YouTube channel on it.

Facebook

Sharing your YouTube video on Facebook is very easy as you will need to click on the Share button only.

Run Contests

Running contests is the best way to attract viewers to your YouTube channel. It helps you to get more and more subscribers to your channel. While doing so, make sure to subscribe to your channel as the criteria to enter the contest.

Promote on Forums

When you plan to promote your YouTube channel, forums are the best places. However, many forums follow the policy of no promotions strictly. But, you can get around this policy by adding value to your conversation. You will need to engage with the audience and share your content only if it benefits them.

Use Hashtags

Using hashtags on YouTube like many other social media platforms for category search and tagging. It will make it easy for people to find your videos on YouTube. Plus, it will help you to categorize your videos without adding them to the playlist.

Now, you know not one but several ways to promote your channel on YouTube for free. Even though YouTube is filled with different content and videos, viewers always keep demanding new ones. You can apply a strong marketing strategy for your channel to protect it from getting lost in much other content. Your marketing strategy may include both free and paid promotion tactics.

Source: How to Promote Your YouTube Channel for Free

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Bolster Your Business With these Effective Brand Strategies

Many people think that making a strategy for any brand is limited to only creating an eye-catching caption or tagline or designing an impressive logo. But, in reality, it goes far ahead and encompasses all those things that can stand you out from the competition as something different and exceptional. It may consist of anything like messaging to visual identity to customer experience. Not to mention, it includes all the emotions and thoughts they find associated with your brand. Branding is an extensive process, so developing an effective strategy will take both careful planning and time.

To help you with the planning, we have useful guidelines that can help you to create an effective strategy for your business brand.

Develop an Effective Strategy for Your Brand: Here’s How

Picking a Niche

Picking a niche and catering to it involves serving specific customers, offering specialized services, or focusing on particular products that best fit your customers’ needs. You will get a lot of benefits from it, which includes.

Getting more energy and time to focus on creating the best possible experiences, services, and products for the customers.

Reducing Waste of Money and Other Resources.

Getting the ability to charge a premium price for the specialized expertise you have.

Differentiate you from your competitors who appeal to more general or different customers.

You can spread your resources on a specific thing and allocate them to do the best instead of distributing them to everyone and catering to everyone’s needs.

Define Your Marketing and Business Goals

The overall aim of creating or formulating a strategy is to reach your goals quickly and successfully. So, you can’t forget to set your long term and short term goals that you want to achieve while formulating a strategy for your brand. Think deeply about where you want your business to see in next year, month, or the coming few years. Do you want your customer base to increase in the coming years? Are you interested in formulating a program for customer loyalty? Do you have plans to open your business in some other location?

Whatever goal you want to achieve, you keep your core objectives always at the front and then decide what strategy can help you achieve your goals.

Conduct a Thorough Research

Before you start formulating a brand strategy, it is essential to understand how other businesses and competitors have engaged audiences to their products and services. To understand this, you will need to conduct thorough research to get the insight.

Spotlight the Things That Can Make You Different

You can stand out from your competitors by customizing your brand strategy and differentiating your business.

Vision and mission statements.

Core values that you want to share with your customers.

A crystal clear description that can solve uncommon and common problems.

The exceptional customer experience that you want to create for your target audience and customers.

Envision Your Business as an Individual

When you think about your business as a person, it will help you formulate the attributes you want to include in your industry. You can highlight all these while developing strategies for your brand.

Create an Exceptional Customer Experience

Your business can see high growth when you provide your customers an exceptional customer experience. Take care of the convenience of your customers and solve their issues on a priority basis. Satisfied customers will give your positive business reviews and recommend your products and services to others, getting you more customers, sales, and profit.

Make a Community and Get Involved in It

When you embrace your local community, it will do the miracle for your business. Try to connect with your customers personally. It will help you build a good relationship and establish an excellent reputation for your business, and in turn, you will get more loyal customers who will be your brand advocates. When you engage with your customers more and more, it helps you understand their needs and demands in detail and much better, allowing you to provide them much tailored solutions.

You can connect with your customers by attending local events, connecting with small business owners, and featuring your best things on social media networks.

Create a High-Quality Content and Maintain It

Choose the topics that your audience may find relevant and make your posts engaging by adding images. Bear in mind that the content you want to post should be easy to read. A well maintained and engaging content will bring you several benefits like increasing online visibility, sales, and profits.

Develop a Strategy for the Visual Identity of Your Brand

Developing your visual identity is the crucial factor in an effective brand strategy. For example, when you choose colors for your brand logo or some other messaging, it refers to your personal preference and directly impacts the psychology of the customers. Different colors show different responses and emotions of the customers, which can influence the way people interact with and view your brand. For example, red shows excitement, passion, and boldness, including danger.

Unify Your Accounts on Social Media

Try to maintain cohesive visuals and voice on various social media platforms, whether you use Facebook, Instagram, Twitter, etc. Your accounts on social media platforms are the most accessible representatives of your business that can make your brand reliable in your customers’ eyes.

Whether your business is small or big, new or old, you need to prioritize an effective strategy for it that can pay off in many ways. Your business starts with your, but its growth depends on the perception of people about it. So, take care of every aspect of your brand carefully and purposefully.

Source: Bolster Your Business With these Effective Brand Strategies

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The Common Types of Fonts All Designers Should Know

A font can be described as the graphical representation of text that often includes a different point size, typeface, design, color, or weight. Fonts are used to add style to a document or a web page and help designers intuitively convey user interface content. Also, it guides mobile or web app users to interact with the interface conveniently and smoothly.

Fonts & their types

A font includes all elements like numbers, lowercase and uppercase letters, symbols, and punctuations. These elements help web designers deliver suggestions, ideas, guidelines, and other text-based information books, app pages of mobile or website, newspapers, and add an exceptional style to the documents and web pages.

Font Vs. Typography Vs. Typeface Vs. Font family

Typography is the technique and art of presenting text characters to make the information of your interface readable, legible, and appealing. It emphasized overall styles, layouts, and hierarchical relationships of the texts of your interface. Typography mainly focuses on engaging users and delivering interface content. A typeface or a font family can be described as the family or set of related fonts indicating more than two fonts with the same visual features. On the contrary, the font is the collection of lettering words used in the user interfaces of mobile or website applications.

Some Common Types of Fonts: How & When to Use Them

The users can see thousands of fonts available over the internet. Let’s glance at some of the main types of fonts that the users use in their mobile or web projects.

Serif Fonts

The fonts are considered the most classic and elegant typefaces that most web designers prefer to portray a formal, sophisticated, and traditional tone in designing various website and mobile applications. They feature a line, stroke, or small embellishment attached to the end of every letter. It gives document or web design a serious and elegant outlook. The most common Serif fonts that we use in our daily lives include Georgia, Times New Roman, Garamond, etc.

How & When to use?

Serif fonts are used in all situations like footers, text for short and extended content, headers, body texts, etc.

You can use serif fonts in larger sizes to see the details of the font quickly.

It is good to use serif fonts in serious or professional publications like educational websites, news, government, and technical websites.

Examples of Serif Fonts

Times New Roman

It is one of the topmost options for web designers for creating eye-friendly and elegant user interfaces. The font features tall letters in lowercase, strong contrast between thin and thick strokes, and sleek lines at the end.

Garamond

The old-fashioned serif font features an elegant handwritten outlook with clear contrast in strokes and organic letter structures. It is prevalent in the body text of websites and book printing.

Georgia

It works well on low-resolution or small web pages or screens.

Slab Serif Fonts

Slab serif fonts are also known as Square serif fonts with blocks, geometric-like serifs. They are bold, comprehensive and provides a vintage look to your design. Designers use slab serif fonts for magazines, brand logos, websites, and posters to attract customers. Some of the most popular slab serif fonts include Clarendon, Serifa, and Rockwell.

When & How to use?

Slab serif fonts are used for titles, brand logos, headlines, and many more things. Its sturdy and blocky appearance catches the attention of the readers immediately.

Examples of Slab Serif Fonts

Serifa

It belongs to the slab serif font family and is used in title, logo, and advertisement designs.

Rockwell

It is perfect for headlines, branding, and different uses of the display.

Sans Serif Fonts

These are classic and elegant typefaces with simple lines, no embellishment, stroke, or line at the end of every line, and precise and clean ends. It makes every letter very neat and clean. Sans serif fonts are widely used to create simple, efficient, and modern mobile or website applications. Some most popular sans serif fonts are Proxima Nova, Arial, and Helvetica.

When & How to use?

Sans serif fonts are more straightforward and efficient than serif fonts and are often used in logos, headlines, headers, headings, and many more.

These fonts have bold and clean lines with the same width throughout.

The fonts work well on a digital display of low-resolution.

Helvetica

It is used in brand logos, names, public signage on web pages. For example, Apple, Intel, Microsoft, and many other renowned companies use this font to present their logo and brand.

Aerial

It is one of the default options of font that all products of Microsoft provide. Aerial is suitable for advertising, promotion information, and displaying news for your mobile or website applications.

Decorative Fonts

Decorative fonts or Display fonts are used for ornamental or decorative purposes. You can use these eye-catching, beautiful, and creative fonts to decorate your web pages. Some of its examples are Chameleon and Vibro.

When & How to use?

Decorative fonts are suitable for advertisements, posters, headlines, logos, titles, and other large-sized texts to use on your interface.

Chameleon

The users get three options of style such as Solid, Outline, and Hatch. It is excellent when it comes to spice up your user interface.

Vibro

The font can be used to manage and create stunning and modern websites. Every letter rich with bright colors that can engage users is the main feature of this font.

Script Fonts

These fonts have a handwritten style that can deliver rich visuals and range from elegant to well-organized. They add personality to the various designs. Some of its examples are Arkipelago and Clattering.

When & How to use?

Script fonts are suitable for creating unique, personalized, or romantic invitations.

You can also use for websites or other designs like storytelling websites, designer portfolio websites, novel websites, or wedding websites,

Examples of Script Fonts

Arkipelago

It is a good option for web designers to create an impressive portfolio or personal websites. When you use it over a black image or background, it highlights the textual information leveling up the entire web page.

Clattering

The font is perfect for logos, branding, watermarks, invitations, and other designs for websites that require a handwritten tone.

Retro Fonts

These fonts are widely used for logos, websites, and bold headlines in vintage posters.

Examples of Retro Fonts

Sabo

The pixel-style font comes in two styles like filled and inline. It is suitable for creating interfaces or websites that can make users feel like classic games on Xbox.

Comic Fonts

Comic fonts consist of user-friendly and attractive cartoon elements like round strokes, balloons, and other symbols, making it easy for web designers to create a website with a specific theme or a storytelling website. Some comic fonts include Street Pops, Super Kids, and Banbang.

When & How to use

Comic fonts are perfect for creating e-commerce websites selling children, toy websites, a website offering an online course for children, storytelling children, and other children-oriented websites.

The fonts are suitable for creating an app or a unique website based on a popular comic series or book.

Examples of comic Fonts

Super Kids

It is an excellent example of the classic font of the comic with bright colors. The users can freely design any applications for children like educational resources, toys, and books.

Banbang

The font features eye-catching and beautiful bright colors and bold strokes. It is perfect for highlighting sales news or headlines on websites for children.

Several online publishers, website pages, and images use unique fonts to help you find the most suitable font for your project. But, how will you identify the font? It is effortless to do. There are many professional tools for fonts such as Font Finder, WhatTheFont, and Identifont that can help you identify a specific font in only a few clicks from web pages, images, or other designs publishers, designers, names, and appearance. If you want to create your font, then you can follow simple steps to do it. First of all, you will need to find out the type of font you need. Then, take a paper and sketch your font on it.

Source: The Common Types of Fonts All Designers Should Know

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The Ultimate Guide to SEO Copywriting

The powerful technique of SEO copywriting can be seen in every aspect of marketing and advertising. SEO copywriting helps businesses and brands to persuade their clients, target market, or customers to purchase their products and services. Also, it allows them to reach their markets with improved rankings on search engine result pages. It is beneficial for businesses when it comes to content, and websites rank higher in the search results. Higher rankings mean more and more traffic on your websites, ultimately converting into more customers. Often, more or less, all businesses create compelling copy to persuade their customers, but they fail to reach their customers. Here, the role of search engine optimization comes in along with copywriting.

What is SEO Copywriting?

SEO copywriting helps you persuade your customers and generates interest in your products and services in the market. It presents a compelling web copy by integrating SEO tactics that can boost the rankings on search engine result pages. In simple terms, SEO copywriting can be defined as marketing content or persuasive advertising that integrates various SEO tactics to appear in the higher ranks of search engine result pages. SEO copy entirely relies on specific phrases and keywords that your target audience often type in the search engine to find things. When you boost the rankings of websites, it helps your content show up at the top of the search engine’s result pages.

SEO Copywriting: How is it Different From Traditional Copywriting?

SEO copywriting is different from traditional copywriting in many ways. It approaches achieving the goals of content through the use of the best practices of search engine optimization. Traditional copywriting is basically focused on delivering quality content in front of the target audience to persuade them to buy something. On the contrary, SEO tactics take this a step further to get your quality content noticed in the most crucial search engines. SEO copywriting strategy begins with incorporating various tactics of SEO into copywriting to measure its effectiveness and drive more traffic to achieve high rankings.

SEO Copywriting: How to Integrate it?

SEO copywriting includes SEO’s best practices with the strategies to persuade the target audience to take some action, such as signing up for an email newsletter or buying something. It would help if you focused on what your target audience wants while making strategies for SEO copywriting.

Here is how you can integrate SEO to make your content appealing to the readers and increase your traffic.

Create a Mission Statement

Creating a mission statement will help you to establish a relationship with your audience. If you want to identify the main aspects of your mission statement, then think deeply about what image of your business you wish to convey to your audience. Make a list of the values you consider most important for your business, including its mission statement.

Identify the Essential Objectives of Your Content

Identifying your content’s essential objectives that you want to convey to your audiences is the first and foremost thing in SEO copywriting.

Make a list of Phrases and Keywords

Making a list of essential phrases and keywords will help you determine an effective strategy for SEO copywriting. You will need to perform comprehensive research into keywords to find out the relevant search queries.

Evaluate the Intent of Audience Search

Evaluate the intent of your audience’s search. There are many web analytics tools that you can use for keyword research and tracking various metrics. Using the tools, you can evaluate your users’ queries and find out the phrases and keywords that your audiences are searching for the most.

Create Engaging Content Around Relevant Phrases & Keywords

You can create engaging content around relevant phrases and keywords using the information about your audience’s search intent. Make a spreadsheet with your phrases and keywords and organize them according to priority, relevancy, and other metrics suitable for your content plan.

Set Your Important KPIs

When you determine the most critical KPIs you need to track, it makes you sure that you have formulated correct strategies capable of meeting your objectives. You can take several approaches to determine the most useful KPIs capable of tracking in this way.

Set specific goals that you want to achieve through your content.

Set a specific budget to determine how much you can invest in formulating strategies for SEO.

Choose the correct analytics tools to measure and track your metrics.

Track Metrics By Using Web Analytics

You can use web analytics to track KPIs and other essential metrics indicating how much your content is appealing and engaging to the audience and ranking in the search engine result pages. When you publish your content, it becomes vital to track KPIs like bounce rate, origin, page views, interaction rates, etc. You can track various KPIs that can give you insight into the performance of your content. Some of these include search visibility, organic click-through-rate, return on investment, and branded traffic.

Adapt Content to the Needs of Your Audience

You will need to incorporate various approaches to find out what your audience wants to read. These approaches include.

Creating audience surveys to determine what type of content your audience is reading and develop a plan according to it.

Applying web analytics to perform keyword research to develop a monthly, weekly, or daily schedule for delivering content to your audience.

Reevaluate earlier competitor and market research to gain an insight into new development, content, and trends in your industry.

Stay updated on topics like economic trends, market shifts, and changing online environments.

SEO Copywriting: Components Involved in It

SEO copywriting involves various components such as

Headlines

Headlines play an essential role in grabbing the attention of the audience. These are stuffed with relevant keywords and optimized to rank higher in the search engine result pages.

Content

Quality content capable of driving more traffic to your website contains well-researched relevant keywords.

Page Links

Page links include both external and internal links that direct users to additional content. While internal links take readers to your website’s page, external links take them to outside information sources.

Meta Description

These are short descriptions summarizing the content in a brief sentence indicating what the content is.

Keyword Frequency

Keyword frequency indicates the number of times you use a specific phrase or keyword in your content. If you use too many keywords, it will decline the quality of your content. So, it is essential to use it in a balanced way.

SEO Copywriting Campaign: Its Elements

The process of launching a campaign for SEO copywriting starts when you identify the objectives you wish to achieve through your copywriting and outline a content plan. The elements crucial to the overall SEO copywriting campaign includes.

Strategic Plan for SEO

The strategic plan for SEO includes vital metrics, budget, processes, and objectives. When marketing teams develop a strategic plan, they consider relevant keywords for higher rankings, goals they want to meet through the strategy, and analytics tools to track KPIs and metrics.

Content Objectives

There are several objectives that marketing teams set to meet through developing engaging content. Some of these content objectives include achieving organizational goals, increasing revenue, signing up for a service, building a list of qualifying leads, etc.

Content Outline

The content outline includes a collection of selected keywords and various types of content. The other elements include client deadlines, analytics used to evaluate the specific content’s performance, and the schedule for publishing content.

KPIs & Metrics

Each element of an SEO copywriting campaign requires tracking and identifying key metrics that marketers use to measure the strategy’s effectiveness. So, it becomes essential to use track metrics and KPIs to measure the success of your campaign.

Competitor Analysis

When you perform a competitor analysis, it helps you identify similar markets offering similar products & services. You use the research to find out about the strategy of your competitors and outline your strategies.

Market Analysis

Market analysis helps you identify the best markets to sell products and services using specific criteria like geographic location and age.

Analytics and tools

The use of various analytics and tools enables marketers to measure their campaigns’ progress accurately and quickly. Effective tracking of analytics measures the critical KPIs and metrics of the campaigns, including interaction, keyword relevance, conversions, and website traffic.

Content Promotion

Content promotion about SEO copywriting refers to marketing and publicizing web copy in the various online channels like blogging and social media platforms that result in the best market and audience reach.

SEO Copywriting: Who Uses It?

Several types of professionals and industries use SEO copywriting, such as affiliate, content, network marketers, individual owners of e-commerce websites, copywriters, online businesses, etc.

SEO Copywriting: Why It is Important for Online Businesses?

Online businesses entirely depend on the rankings they get in the search engine result pages to promote their products and services. It helps them to drive more quality traffic to their websites. SEO copywriting is essential for businesses operating online partly or entirely for various reasons such as.

It generates quality traffic for the websites. You need to evaluate a few essential points to understand what quality traffic includes. These criteria are bounce rate, session length, and return visitors.

It establishes content authority, which means providing thoughtful and relevant content that can solve your target audiences’ problems.

It helps you build trust among your target audience in an online community.

Proper SEO copywriting increases the website’s overall rankings. Proper optimization includes several factors like header tags, page loading speed, broken links, social media connections, and mobile optimizations.

When You Can Integrate SEO Copywriting

The various businesses operating online partly or entirely can integrate SEO copywriting to launch and promote new brands, promote B2B sales, and attract and convert more leads.

SEO Copywriting: Where Businesses Can Use It?

Businesses can use SEO copywriting for social media platforms, websites and web pages, funnel pages, and landing pages. Further, they can also use SEO copywriting for e-commerce platforms and articles and blog posts.

SEO copywriting is continuously helping businesses to expand and reach their target audience effectively. No doubt, many people are choosing it as their career option.

Source: The Ultimate Guide to SEO Copywriting

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10 Best WordPress Themes of 2021

2021 has brought the baggage of new opportunities. The pandemic has made humanity learn that there is a need for digital platforms that can increase the outreach of any information or service. Hence, an online platform has the capability to bring creative disruption. These online platforms can emerge in the form of websites, blogs, etc. Today, many organizations support online features to develop websites and blogs using elegant and beautiful themes. WordPress is one of the renowned figures in this market. WordPress holds the usage of around thirty-nine percent of the entire internet and data consumption as per the recent report. WordPress’s high capacity-building measures bring a rich set of themes to compel 400 million users to visit their platform every month. So, what can make a user’s developed platform attractive will be part of a discourse in this article. Let’s explore the 10 best WordPress themes of 2021.

Divi

Divi allows the visitors and WordPress users to get a great range of pre-arranged and assembled layouts that are very simple and hold no complexity. Thus, most users can use it to design and develop information-based blogs or simple static websites that need hardly any changes. It has an advanced visual website builder technology to create superior online platforms. It happens because it inculcates an advanced level of editors by replacing the conventional WordPress editors. Hence, Divi lets the users get responsive websites that are highly creative and gives an impressive outlook. Options like custom CSS control and design options galore make Divi stand unique and distinct.

Astra

Astra, as the name suggests, gives the feeling like a weapon. So, this is the case with this WordPress theme. It renders all the elementary weapons in terms of website building a user requires. Astra is like a tool that helps the user develop and customize websites without codes. Features like pre-built websites decrease the website development time. It happens by using pixel-perfect ready-to-use demo websites from Astra’s library as starter templates. Apart from this, Astra lets the user get on the driving seat and control the design of the user’s blogs and other archive pages. Hence, Astra helps manage the width, layout, content, and meta part of any website. Hence, Astra gets its rightful place in the ten best WordPress themes of 2021.

Avada

Many may think about Voldemort’s pet magical spell (‘Avada Kedavra’) from the name. But, Avada can offer heart-throbbing themes that can attract users. It is because of these themes that make Avada a killer giant in terms of competition with its counterparts. Avada brings the following features that are distinguishing and unique in every form, like the Dynamic Content system enhancing web development flexibility. There are more than fifty pre-built websites designed to trigger the stimulation of creativity induction. Also, it has high responsiveness with e-commerce friendly functionality due to WooCommerce. Elements like speed optimization allow faster loading of the webpages. Designing the elements and adding widgets that bring rapidness to website development.

Uncode

It seems like Uncode works on the principle of “the name speaks everything.” Uncode can be handy in terms of designing an online store from scratch and a customized layout. Uncode can build such websites with the help of WooCommerce Custom Builder. This tool, along with other e-commerce plugins, makes it relatively easy to design such a niche for a website. But, to create such websites, there is a demand for excellent and pleasant UI. It can come up only with the advanced features of front-end development. Uncode understands the importance and offers an enhanced front-end editor to build alluring widgets and elements. Thus, Uncode deserves the position in the 10 best WordPress themes of 2021.

Rey

Ever watched WWE? Because if you have watched, you may remember Rey Mysterio. The perfect American wrestler who was dynamic in terms of flexible moves and surprises. The same is the case with Rey. Rey has adopted features like API tools and other third-party integrations to render more effective and functional websites. Many may think that such integrations come at the cost of rigorous innovation and design codes. But, that is not the case with Rey. Hence, Rey can be suitable for those who are currently making a blueprint of a blog and e-commerce shops.

XStore

The ‘X’ factor in any element can change the course of anything. When it adds to the WordPress themes, it can bring outstanding features. XStore is the heavy-lift champion that has a sophisticated collection of themes to design any website in a completely different way. XStore has more than three hundred and fifty sections, elementor, and WPBakery support. Thus, many new premium WP plugins get operational support from XStore. So, all such powerful tools allow the XStore to be part of the ten best WordPress themes of 2021.

OceanWP

OceanWP opens the oceanic volume of features that brings fascinating animations to develop beautiful websites. It can attract users right from their homepage. The best part about OceanWP is the import of website demo templates to use the Ocean Extra or Ocean Pro Demos module. Apart from this, OceanWP offers premium extensions through its core extensions bundle. OceanWP claims that the websites and blogs developed under the flagship of OceanWP takes the smallest timespan to load any website. This organization renders built-in SEO features that are prerequisites of digital marketing platforms. Another facet of OceanWP that gives an edge over other WordPress themes is the support for RTL language.

Twenty Twenty-One

This theme seems like living in an anachronistic world. The name keeps the coordination with the new year but tries to revive the artistic view of Berthe Morisot. However, all that website developers and hobbyists want are beautiful and elegant themes. Twenty Twenty-One empowers the users to build a complete canvas from their websites. However, the only difference is that the canvas formation is due to the block editors provided by Twenty Twenty-One and not by paintbrushes. Twenty Twenty-One holds the magic to carve and upgrade the entire portfolio of any website through large chunks of UI elements and widgets. It is one of the most followed platforms in recent times. Thus, Twenty Twenty-One makes its own space in the ten best WordPress themes of 2021.

Salient

Salient allows the users and hobbyists to make the first best impression on any website for its visitors. From front-end editing to delivering more than 330 templates, advanced typography with more than 900 fonts, to user-friendly demo import, Salient carries a plethora of wide range of features that none of its fans can ever count. As per the recommendations, Salient is highly useful that one can utilize to build robust blogs. Some can think that due to all these features, Salient can let the users think to strike a balance between the features and speed optimization of a website. But, Salient has offered high performance in terms of website speed optimization.

Typer

Typer is one of the most preferred platforms for bloggers to create a multi-authored blog network. According to Typer, a user only needs to bolster the network and the rest Typer can handle at its end. The theme around which Typer got developed works on the mobile-first design approach. It seems quite sensible as it complies with Google’s changing algorithms that place mobile-first sites during a search query. The support from Gutenberg editor allows the users to build stunning blogs and websites. It works as a social platform that builds updates around the feeds and activities. Hence, typer can allow anyone to become a new Jack Dorsey or Mark Zuckerberg. So, Typer must be part of the 10 best WordPress themes of 2021.

Source: 10 Best WordPress Themes of 2021

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Make a Free is one of the leading free website building platforms that offer a wide range of tools to develop a new customized website or enhance the look of your already existing one. With the modern high tech, Make a Free let everyone develop an impressive yet professional web presence. And as the name suggests, Make a Free is a free website builder and free domain provider.

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10 Best Webinar Software for WordPress Users

In a world where there is an increase in demand for the digital ecosystem, especially online live streaming or webinars that make a unique space in this domain, one seeks to get a robust online platform to access important content. Video content delivery is one of the most viable solutions for providing visuals from a distant or remote place. It is increasing its outreach by gaining more audience with time. Hence, it decreases the cost of organizing summits or seminars at a specific location. So, it makes webinar a quite fascinating and feasible alternative when there is a need to grow the businesses during an on-going crisis. However, many organizations have understood that such situations can arise at any moment. The only way to cope up with those scenarios is deterrence and risk management. But, there is an online platform on which one can host webinars. Let’s know more about the 10 best webinar software for WordPress users.

Livestorm

Livestorm is one of the most desired online platforms that deserves to be part of the 10 best webinar software for WordPress users. It is because it doesn’t let the users download the software and use it on the online platform. Users can prefer Livestorm who does not need an offline version of the webinar software. Livestorm can host up to 1000 members in a live video webinar. The best part with Livestorm that makes it ideal to use in businesses for video conferencing is sending the data to any software or CRM-based platforms. Hence, Livestorm today has more than 3000 clients, including Verizon, Intercom, etc. During the live video webinars, it helps build live chats, make polls, questions and leverage the viewers’ engagement.

GoToWebinar

GoToWebinar is another fascinating and viewer engaging tool that builds around advanced technology of video streaming. Designed with high-security algorithms, it enhances the trust of the users. Every year, GoToWebinar hosts around 2.7 million webinars. It has a high capacity to accommodate up to 100K people in a webinar or a video meeting. Therefore, it is one of the most suitable platforms for the big businesses house when they are conducting their annual general meetings. Like many other platforms, GoToWebinar can organize polls and live-results during a webinar to make it more lively for the viewers. To enhance the marketing automation, GoToWebinar comes with API libraries that can integrate with CRM software. Thus, the organizer can make attendee reports and event analytics to understand the viewers’ mindset and thought process.

StealthSeminar

As the name depicts, there is nothing like stealth technology used in the webinar software. Let US defense and other sovereign governments use this technology for their defense advancement. However, StealthSeminar uses different tactics to ensure that the user builds confidence to use StealthSeminar software. It has provided case studies about the users who have generated success and leads using the StealthSeminar platform. Hence, for them, StealthSeminar has come up as a wealth-creation seminar. StealthSeminar offers to create four types of webinars, including automated, live YouTube, hybrid, and dedicated replay. Among these, automated webinars are convenient where the presenter may feel more comfortable to hold the nerves and present their entire session in a better way. So, this platform has the capability to build a better image of any user.

Zoom

The one video streaming platform that offered the most constructive tool in recent times is Zoom. Zoom has really zoomed its caricature. It is because Zoom is offering a better interactive platform with webinars having the facility of screen sharing as a feature. Hence, Zoom is a market of immersive experiences. It has compelled even one of the largest research and advisory organizations like Gartner to give thumbs up for their functionality. Zoom can organize a video summit with 1000 participants and 10000 viewers. One of Zoom’s best features is that it allows the users to promote attendees to be panelists and join the conversation or current discourse in a live video meeting. Zoom provides smooth integration with WordPress websites through WPForms and Automator plugin to register in Zoom webinars. The way Zoom carries out such functionality brings it on the list of 10 best webinar software for WordPress users.

Demio

Demio is another suitable tool that lets the user use the webinar platform without even downloading the same. Many may think that it may create a hindrance in joining the attendees in a stipulated time. But, that’s not the case with Demio. Demio offers more campaigns like a hybrid, live, series, automated, and on-demand. The UI provides the most pleasant themes that give a positive vibe and can attract users to use the platform. It empowers users to handle both public and private chat. It is very handy for users in terms of not leaving the presentation room and uploading the essential documents, files, and other content during the session.

EasyWebinar

EasyWebinar is another glittering star of webinar platforms. It has the power to deliver high-quality video content with low or zero latency. There’s also a window open for real-time chat, multiple presenters, recording the video, and making an archive of it. EasyWebinar provides a feature named EasyCast that helps live-stream simultaneously on different social media platforms, including Facebook Live and YouTube Live. It lets the user customize the webinar templates so that they can match the brand theme and style of any business firm. Hence, EasyWebinar is most suitable for the startups who are more into searching for investments and funds by pitching their ideas in front of venture capital specialists.

Webex

Webex is a Cisco-developed video streaming platform that enhances seamless integration and collaboration. The name Cisco makes sure that it is on the list of 10 best webinar software for WordPress users. Cisco does not just bring recognition, but it also adds high-level security and privacy in the webinar software, Webex. It is because of the adoption of compliance-based safety regulations that build upon zero-trust encryption principles across meetings. Apart from this, features like end-to-end encryption ensure that there is data loss prevention. It also helps to secure the identity of the user. Another innovative facet with Webex is the Webex Control Hub. This tool allows real-time troubleshooting with enhanced analytics and granular policy for performance optimization.

ReadyTalk

ReadyTalk has been one of the most commonly used webinar software in the USA. It is because of its compatibility in terms of supporting different operating system platforms. Hence, one can download ReadyTalk on Android and iOS smartphones and Mac and Windows running on computers and laptops. One can get plugins for Mac and Windows systems. It has the capability to schedule meetings using the Microsoft Outlook platform. ReadyTalk comes with a rich set of integrations by collaborating with tools like Microsoft Lync, HubSpot, Marketo, Pardot, etc. However, before thinking about using it for the devices, the users must check the system requirements. Delivering such features lets ReadyTalk be part of the 10 best webinar software for WordPress users.

GetResponse

GetResponse is basically a type of email marketing tool that has recently embedded the webinar software in its infrastructure. At a time, almost a thousand attendees can watch the webinar. GetResponse helps to generate polls and surveys during the webinar session. It provides interactive whiteboards to elaborate some of the content in more detail. There is an option to run automated nurturing campaigns to promote the special offers for marketing programs. To get more attendees and new subscribers, GetResponse offers OptinMonster popups integration.

AnyMeeting

As per their name, this webinar software seems to claim that they can deliver the best platform where users can conduct various video meetings and webinars. AnyMeeting is like the juggernaut of a webinar platform that enhances the productivity of any video session through facilities like integrated audio options, screen sharing, high-definition cameras, and fetching any video meeting’s transcript. Hence, it has a speech-to-text engine as an application that can design and develop any session transcripts. AnyMeeting ensures that it integrates with applications, including G-Suite, Slack, Microsoft Teams, Outlook, etc. Therefore, AnyMeeting is one of the ideal candidates that are perfect for getting a seat in the list of 10 best webinar software for WordPress users.

Source: 10 Best Webinar Software for WordPress Users

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6 Steps to Start WordPress Blog

A WordPress blog helps to express a blogger about the notions of expertise or what a blogger thinks to present differently. Every blogger has their own idea to pitch their thoughts in front of the viewers and readers. According to the theme of the blog, the bloggers write their posts promoting the content accordingly. Suppose there is a blogger with an interest in American history. Then, the blogger can start writing about the American war of independence, the civil war, the Great Depression that began from American soil and spread to other parts of Europe, Cuban missiles, civil rights, etc. But, to make a WordPress blog, there is a need to create the same. Is it challenging to implement all the tasks to set up a WordPress account and a blog? The answer to this lies in this article that will provide 6 steps to start a WordPress blog.

Setting Up a Domain

The first process to start a WordPress blog is setting up a domain and hosting server. A domain name is a space from which the WordPress blog and its related posts and articles will come, whereas a server helps host these WordPress blogs. WordPress has an official hosting provider named Bluehost. Bluehost can offer a free domain name and up to 60% on web hosting for wpbeginner users. Hence, a user can get heavy discounts on starting a new blog with a WordPress platform. Bluehost is hosting millions of websites and blogs due to their eye-catching offer. So, a user should firstly create a domain by purchasing the same from a platform that provides a rich set of features.

WordPress Installation

After purchasing the domain and hosting server, users must install the WordPress. Installing the WordPress means that the user should log in to the Bluehost account and then tap on the Login tab to the WordPress account. However, there’s a straightforward way without using the Bluehost account. When a user creates a domain, they can log into the WordPress account via the wp-admin folder by entering the link yoursite.com/wp-admin/ directly on the web browser’s address bar. After the entry to the WordPress account portal, a user can make customization in the appearance of the blog by designing its framework.

WordPress Theme Selection

A WordPress theme determines the appearance of any WordPress blog. If the user does not choose a theme, the blog may not give an appealing outlook. Hence, a WordPress theme is a mandatory provision that can deliver elegant websites when it gets intertwined with customization. Customization of a website can enhance its look and feel. Follow the steps given below to select a theme:

Go to the WordPress dashboard by logging into a WordPress account through wp-admin.

Next, on the dashboard, hit the Appearances and then Themes tab.

Then, click on the “Add New” button.

There is a list of WordPress themes that pops out on the screen from the WordPress theme directory.

Select the theme as per the choice. A WordPress user can see the preview of the same WordPress theme.

As per the recommendations, select the theme as per the category on which the WordPress blogs are based. It helps to keep a clean and clear website.

Writing Posts for the Blog

So, after setting up a domain and server, besides designing the blog’s framework, the users can start with WordPress blog posts. To write a new post for the WordPress blogs after fulfilling the prerequisites, follow the steps mentioned below:

Click on the Posts and then hit the Add New tab.

Next, in the editor area, write the content for the post.

Add images and other elements using the block editor.

Add tags with content, along with the category, to let the post get a unique space and have a more organized blog structure.

Advanced Customization & Plugins

After writing the post for the blog, a WordPress user can now articulate the blog’s entire architecture. This articulation is possible by adding elements like contact forms, galleries, newsletters, subscription forms, etc. There is a requirement for plugins that can add such additional features to the blogs. WordPress offers more than 50,000 plugins that are free and available in its directory. Thus, one can enhance the elegance and beauty of a WordPress blogs through these plugins.

Google Analytics

After creating posts for the WordPress blogs, the blogger (a user now has transformed to a blogger) needs to track traffic movement on the blogs. Google Analytics provides the data on how, when, and what of these WordPress blogs. But, Google is a different platform from WordPress. Hence, a blogger needs to integrate Google Analytics. If the blogger has a Gmail account already, they need to sign up for the Google Analytics account. Then, implement the given set of tasks:

Add the information and website URL of the blog in Google Analytics.

Once done, Google Analytics will provide a tracking code.

Now, log into the WordPress admin area. The next step is to install and activate the MonsterInsights plugin.

Next, go to the Insights tab and then select the Settings option for the configuration of plugin settings.

Then, hit the “Connect MonsterInsights” button to connect the WordPress blogs with Google Analytics.

Follow the remaining on-screen instructions to finish the entire setup.

Conclusion

A WordPress blog is the best way to showcase one’s skills and talents on an online platform. But, to make a WordPress blog, one needs to follow some consolidated and well-arranged steps. After doing all the steps, a WordPress blog needs to keep a good SEO score with each post so that every new post gets proper indexing and a credible space in the search engine.

Source: 6 Steps to Start WordPress Blog

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How to Rank YouTube Videos in 2021

YouTube gives you not just fame but money as well. This is the reason most people nowadays think of becoming a YouTuber. Thinking of becoming a YouTuber is easy, but becoming a successful YouTuber is really quite challenging in today’s world. A successful YouTube creator is the one who earns money on YouTube. People lose their hopes mid-way and find it difficult enough to complete 4000 hours of watch time and 1000 subscribers within a year. To reach the pinnacle of success in the arena of YouTube, the thing you need to do is learn how to rank a video. We have listed the tips on ranking a YouTube video. Let’s get started.

Focus on Audience Retention

Audience retention is an important factor that can easily rank your video on the world’s second-largest search engine. YouTube themselves call audience retention a huge ranking factor. The more watch time your video gets, the more rapidly it will become viral. As the viewing duration keeps decreasing, the video starts losing its chance of getting viral. If people watch your video to the end, your video has more chances of getting viral.

Write Video Title, Hashtags & Tags Appropriately

You may have seen hashtags in popular creators’ videos, but keep in mind that hashtags in the description do not help these YouTube creators reach millions of views. These hashtags help their videos appear in the related search results. If you use #SEO in the description section, your video will appear along with all the videos having the same hashtag. Now is the time to know about keywords. Suppose you have created a video to let the people know how to get 1000 subscribers on YouTube and type “How to get 1000 subscribers” in the search bar on YouTube. YouTube will auto-suggest similar search results. You will see the most-searched keyword above all the keywords. Choose the trending one and start your video title with this. Repeat this in the description section as many times as you can. Try to write the same title using synonyms in the “description” section.

Use Keywords and Tags in the Description

Several popular YouTubers nowadays use keywords and hashtags in the description. You can add almost 5–10 hashtags in the description section of a video, but keep in mind that they should be related to your video topic. You can’t stuff non-related tags to rank your video. If YouTube gets to know this, your video will be deleted, and your channel will receive community guidelines strike. Avoid using unnecessary tags in the description section of your video.

Create Playlists

Creating playlists is one of the best ways to get more views on your YouTube videos. You can create playlists and gather thousands of views every month. Playlists include several videos and can last up to 50 minutes, giving you good watch time. Make sure to name your playlists by finding the trending keyword related to the content type. The trending keywords will suggest your playlists ten times more than average playlists on YouTube.

Promote YouTube Videos via Google Ads

In 2021, YouTube has tightened the noose on those using Google Ads to monetize their YouTube channel. YouTube won’t count the watch time gained by Google Ads for monetization now. You can use Google Ads to promote your video and gain views and subscribers, but you can’t reach the monetization threshold if your channel completes 4000 hours of watch time and subscribers using Google Ads. Use Google Ads to take your videos to the target audience and turn the audience into your subscribers.

The tips mentioned above on how to rank YouTube videos are great. You can put these tips into action and garner more subscribers and views. We hope you find these tips of great help to you.

Source: How to Rank YouTube Videos in 2021

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Apple Might Install LiDAR Scanner to the Whole iPhone 13 Series

Apple is likely to bring the whole new iPhone 13 series with LiDAR scanners. Previously, we heard that Apple might install this technology in the Pro iPhone models, but now it seems that it might also release the regular handsets with LiDAR tech. According to DigiTimes, the company might launch the upcoming iPhone 13 series with LiDAR scanners.

Some reports suggest LiDAR technology will be available to Android phones, but Apple might also get this technology on its 2021 iPhone handsets.

So now it’s clear that forthcoming iPhone handsets will also introduce LiDAR, and it doesn’t matter what model you select. According to a report, Apple has signed a deal to get LiDAR scanners for its handsets until 2023. This shows that Apple will utilize this technology in the upcoming smartphones. Not only that, but it also suggests that Apple will utilize this technology in all of its upcoming phones.

LiDAR- What is It?

It is a light recognition and ranging technology, and it helps measure the distance between the objects and the phone. It does have a sensor technology that uses laser light to identify the distance between the device and the object. It lets the user scan their surroundings and create 3D virtual variants of literal life objects. It is extremely fast and accurate since it uses the most complex sensors that augment reality effectively.

Other than Augmented reality programs, this LiDAR scanner technology also provides crystal clear focus on your iPhone camera. So, as you can see, besides creating 3D objects, it also improves your iPhone’s camera quality. When it comes to photography, this technology augments whatever your camera has. If your camera is a little weak in capturing low-light photos, it can improve its low light photos significantly as it can scan surroundings to create better images. It helps the camera understand the 3D objects better. Therefore, this technology can totally change the photography feature on upcoming iPhones.

We would love to see this on our iPhone and use it to scan and create 3D objects virtually. It also improves the shooting mode in wide or ultra-wide back cameras.

As per Bloomberg, the company might be planning two different AR products to launch in the coming days. The company might also release new digital glasses, which will need an iPhone to work, and it will work as a stand-alone headset.

Apple undoubtedly offers the best technology company globally as it develops innovative products and gadgets more efficiently than other brands. The LiDAR technology in the upcoming iPhones is proof of that.

Source: Apple Might Install LiDAR Scanner to the Whole iPhone 13 Series