#makeafree

[makeafree]

WordPress Revisions: How You Can Optimize and Use Them on Your Website

Whenever you update or save a draft of an already published page or post of WordPress, the content management system creates revisions automatically. When you enable this feature, it prevents you from losing your important work. However, over time, these revisions start taking up unnecessary storage space, ultimately hurting your website’s performance. Fortunately, there are several methods that you can use to reduce the adverse effects of these stored revisions on your website. For example, you can optimize your modifications database in addition to disabling, deleting, or limiting it.

In this article, you will learn about WordPress revisions and where you can find them. After then, you will get to know how to use these revisions and prevent them from negatively impacting your website.

WordPress Revisions: An Introduction

WordPress revisions record any change automatically that you made to your posts or pages on your website. A recent copy of a webpage can be created every 60 seconds by default, and also, every time, you can click on the Publish, Update or Save Draft buttons. It is helpful for any website owner. They provide backup to your data if your browser tab is closed or in case of a power outage. Besides, WordPress revisions can enable you to revert to your content’s older versions.

Apart from these, modifications are also beneficial when you are working with your team on your website’s content and let you view the page or post edits made along with recording the timestamp and username of such changes. It can further make collaborating work on editorial easier and increase transparency.

WordPress Revisions: The Problem

If you fail to manage WordPress revisions, it can pose severe issues to you. Necessarily, the more posts and pages you add to your website, the more revisions it will generate. It can lead to unnecessary bloating of the database quickly if you make modifications frequently or have a big website. The more extensive database will occupy more space for storage which can, in turn, lead to longer loading times and slowing down your site. Further, it hampers the search engine optimization and user experience of your website.

WordPress Revisions: Where to Find It?

The users need to understand where they can find WordPress Revisions. To see it, you will need to go to your page or post’s editor screen, and then on the right-hand menu, tap on the Document button. In case revisions are enabled, you can see several changes. Further, you can see many changes under the section Status & visibility. You will need to tap on this link to go to the Revisions page. Here, you can see several saved edits and compare any two revisions simultaneously. Besides, you can see two columns, i.e., the right column showing you the version you have chosen, and the left displays the previous version of your page or post.

How Can You Revert to an Older Revision?

Sometimes, you may need to revert changes you have made in WordPress. WordPress Revisions make this very easy and quick. By default, the revisions for a page or post are displayed sequentially in WordPress. However, if you want to compare or view non-sequential changes, you can see it by choosing the option Compare any two revisions at the top screen. Then, you will need to select the version you wish to compare it to. Whenever you compare revisions and done viewing, you can click on the option “Restore This Version” to restore the older version.

How You Can Enable WordPress Revisions

Usually, WordPress revisions are enabled by default. However, depending on the process you use to install WordPress or a hosting provider, the feature may be disabled. Also, it may happen that someone else in your team has disabled it at some point. If you want to enable WordPress revisions, you can edit it manually by editing the file in your website’s root directory. You can do it through the Secure File Transfer Protocol client. Once you locate and open the file, you will need to search for some specific line of code.

After that, you have to save the file. When you log into WordPress, you can see the enabled revisions feature. If you want to make sure that it is running correctly, you can open the editor for any post or page and check for the options Revisions under the tab Document.

How Can You Disable WordPress Revisions?

The users may also need to disable revisions in WordPress. It would help if you kept in mind that you can keep revisions enabled and also delete or limit them to reduce the amount of space that it can take up in the database. However, you can turn off this feature entirely if you don’t find it useful anymore. Here, you will need to follow the same method, i.e., edit your site’s file, i.e., wp-config.php. The only thing that you need to do is to put false in place of truth.

WordPress revisions make it easy to restore older versions of posts and pages and a helpful feature that can prevent you from losing your valuable work. You can use several ways to change the way your website handles revisions. Your site’s performance depends on the performance of its databases. So, there is no harm in optimizing.

Source: WordPress Revisions: How You Can Optimize and Use Them on Your Website

[makeafree]

Create a Content Marketing Strategy for Your Personal Brand: Here’s How

People invest a lot of time and money executing and crafting strategies for content marketing in their businesses. But, what about marketing yourself? Do you ever think about what kind of investment you make? Here, you are like the barefooted kid of a shoemaker who knows everything but does not follow the industry’s best practices to achieve personal and professional success. Regardless, you have done what not till dater; this is the perfect time to change yourself. Whether you are looking for a new job or a promotion or want to pivot your industry or role, you can create a content marketing strategy and support your personal brand this year, 2021.

Recently, Mike Myers attended the CMWorld chat on Twitter in which he said that personal branding in careers related to marketing has become more critical. If you fail to develop your brand, people may not believe that you can help them develop a brand for their agency, company, or product. The guest speaker in the chat, Anh Nguyen, also said the same things and agreed on whatever Myers said. He said that all the experience and knowledge you have gained for your personal brand could be scaled-up content marketing for an employer or a client.

Personal Brand: What is It?

Before you understand how to craft a strategy of content marketing for your personal brand, you must know what a personal brand is and why it is so important. A person’s personal brand helps him connect with his prospective collaborators, clients, employers, customers, etc. Gabriela Cardoza explained the general term in the chat and said that a personal brand helps you:

Grow credibility and trust

Build a network and thought leadership

Differentiate yourself

If speaking frankly, you already have your personal brand. When you start engaging with people, they already start forming perceptions for you that create your brand. But, when you craft a strategy for your personal brand, it helps you to set a better way to achieve your goals.

Here are the reasonable steps that can help you to create a content marketing strategy for your personal brand.

Create a Mission Statement

A good content marketing strategy involves telling people about your organization in detail and what your organization wants to achieve. So, to create a personal brand mission statement, you need to start with this first step. Gabriela, while breaking down the components of the mission statement for the personal brand, said that it involves:

Who are you?

What is your unique value?

What you stand for, and what you do?

For example, your mission statement should look like ” I use my sense of business, creativity, and expertise to help B2B brands attract the audience and engage with them through enticing content. I desire to grow my recognition as the great resource in the industry of content marketing”.

Craft an Editorial Mission Statement

You can craft an editorial mission statement to connect to the mission of your brand. Your editorial mission statement should include the core audience, i.e., .who you want to serve, what kind of information you provide, and benefit or outcome.

Provide the Details of Your Brand’s Goals

Personal content marketing will help you to achieve your professional goals and not your content marketing goals. Some personal content marketing goals include building brand awareness, earning trust for your brand, deepening brand loyalty, and attracting strategic partners.

Provide the Detail About Your Target Audience

When providing details about your target audience, describe their names first and then in which industry they work. Then, describe the titles or roles they have. At last, you will need to mention their behaviors and interests; where do they live? What they want to know about? Where do they live? , etc.

Identify the Sweet Spot of Your Content

Your content’s sweet spot refers to the primary topics you need to cover under your personal content marketing strategy. Also, it is an excellent time to find out preferred distribution vehicles and content formats. For example, if your customers like podcasts instead of videos, you would like to create a podcast rather than start a YouTube channel.

Build a Calendar for Your Content

Now, with your distribution platforms, formats, and topics identified, you need to build an editorial calendar. It is better to create a minimum viable calendar that will help you to publish regularly. Also, keep your expectation realistic. The calendar is fair if you need to post a blog in a month or review your LinkedIn profile quarterly.

Set Goals That You Can Measure

It is essential to connect goals that you can measure to all your tactics. For example, if you want to earn brand trust, you should gain at least 50 subscribers in the next three months to your newsletters. You can use various tools that can help you measure your goals.

Above all, you need to remember that you have created the personal content marketing strategy alone and doing it all alone. There will be no client or boss expecting your content. So, you should set deadlines for every step in the production and distribution process of your content.

Source: Create a Content Marketing Strategy for Your Personal Brand: Here’s How