mayookhpallikandi

[mayookhpallikandi]

Major Study- Critical Evaluation

When I embarked on this course, my background was rooted in graphic design. While I had a solid grasp of design principles and techniques, my skills were relatively basic in terms of advanced technology and digital media. The course has been a transformative experience, providing me with the opportunity to delve into new areas and expand my skill set progressively. Each day presented challenges and learning opportunities that contributed to my growth, allowing me to transition from a novice to someone proficient in advanced techniques.

My background was in graphic design when I started this course. I understood design concepts and methods quite well, but my knowledge of advanced technology and digital media was comparatively limited. The course has given me the chance to gradually broaden my skill set and explore new areas, which has been a life-changing experience. I was able to go from being a novice to someone who was skilled in advanced techniques because every day brought new challenges and learning opportunities.

The AR narrative project, which included 3D modeling, rigging, and animation, was the focal point of this educational experience. These abilities were crucial in producing dynamic digital content and in giving life to static designs. I gained the ability to create and work with digital objects through 3D modeling, which is a prerequisite for producing intricate and interactive media. Creating a digital skeleton for 3D models is known as rigging, and it allowed me to animate these objects in a realistic way. Gaining proficiency in animation itself enabled me to add motion and expression to my digital works, increasing their impact and interaction.

But augmented reality (AR) was the most important and game-changing skill I learned from this project. Augmented Reality (AR) technology creates immersive and interactive experiences by superimposing digital content onto the real world. The speed at which AR technology is developing highlights how important it is becoming to a number of industries, including media, marketing, and design. Having gained a thorough understanding of augmented reality, I am now able to use this technology in new and interesting ways, which improves my capacity to produce interesting and exciting media projects.

My professional focus is on branding and advertising, so this newfound knowledge of augmented reality is especially pertinent. The application of augmented reality (AR) can greatly improve brand experiences in these domains, making them more engaging and memorable. With AR, there are many opportunities to create immersive ads, interact with brands in new and creative ways, and engage consumers. Combining my knowledge of design with AR technology puts me in a position to make a meaningful contribution to the advertising industry's ongoing evolution, where the boundaries between creativity and technology are always being pushed.

In the future, my career development will definitely be enhanced by the advanced skills I have acquired. Creating engaging and interactive media experiences is made possible by the way that design and augmented reality work together. Keeping up with trends and utilizing new tools will be essential for success in creative media careers as technology develops. I will be able to approach future projects with a greater sense of creativity and competence thanks to the knowledge and confidence I have gained from this project.

[mayookhpallikandi]

Major Study Forefront (10)

How is AR connected to branding and Advertising?

Over the past 20 years, digital marketing has rapidly evolved, moving from the introduction of social media and ad targeting to the emergence of mobile, video, and highly customized marketing tactics. These days, augmented reality (AR) is a standout force in this ever-evolving industry, transforming the way that brands interact with their target audiences.

With digital overlays, augmented reality (AR) improves the real world by offering interactive experiences that combine virtual and real-world elements. There are numerous uses for this technology in a variety of sectors, such as retail, travel, entertainment, and food. Virtual reality (AR) connects the digital and physical worlds, usually via smartphones or tablets, while virtual reality (VR) immerses users in fully digital environments. With this method, augmented reality (AR) becomes especially useful for everyday marketing applications. It provides a novel way to engage customers by superimposing digital content onto their physical environment.

This distinction has proven AR to be a very approachable technology that has a remarkable capacity to enthrall users. According to a 2021 study, 74% of participants thought advertisements utilizing augmented reality (AR) had a higher chance of piqueing their curiosity than conventional ones. The recent release of the Apple Vision Pro highlights the increasing importance of augmented reality technology and indicates that it will play a bigger role in both marketing campaigns and day-to-day operations. AR's potential to improve and revolutionize marketing strategies is only going to grow as it develops and permeates more areas of consumer experiences.

"Here are some notable applications of AR advertising from top brands in recent years:"

"Amazon Salon

In 2021 the e-commerce giant opened its only physical salon featuring AR as a prominent part of its offering: The technology lets customers virtually experiment with different hair colors and styles before making a real-world commitment.

Gucci Sneaker Garage

Gucci was a pioneer among high-end brands, facilitating virtual try-ons for its shoes in 2019. In 2021 the company took the concept one step further, releasing the first digital-only pair of sneakers using AR. Users can purchase and wear them outside of the Gucci app, in virtual worlds such as Roblox or VRChat." (How top brands are using AR marketing techniques.)

A strong social media presence is crucial for business growth in today's digital environment, as more and more customers use these channels for shopping, customer support, and research. In addition to increasing brand exposure, social media cultivates stronger customer loyalty. For example, 63% of Instagram users believe that the platform helps them connect meaningfully with brands. These relationships are being strengthened and brand reach is being increased through augmented reality (AR). Businesses can strengthen relationships and increase the overall impact of their marketing efforts by incorporating augmented reality (AR) into social media to create immersive and interactive experiences that engage users in novel and creative ways.

References

Ignacio, G. (no date) How top brands are using AR marketing techniques. https://www.toptal.com/marketing/digital/augmented-reality-marketing#:~:text=How%20does%20AR%20reality%20increase,to%20greater%20trust%20and%20satisfaction.

[mayookhpallikandi]

Major Study Forefront (9)

Marc O Matic is a professional in the development of augmented reality (AR), merging cutting-edge technology with conventional art forms to create a unique pop culture universe. His distinctive blend of pen drawings and cutting-edge augmented reality techniques, rendered in deep tones of copper and metal, define his body of work. This style is reminiscent of steampunk done modern, combining elaborate hand-drawn details with cutting-edge digital additions.

O Matic's AR works are immersive experiences that appeal to a variety of senses rather than just the eyes. His sound design is expertly crafted, enhancing his artwork and giving the AR environment more depth and story. Viewers are drawn into his fantastical worlds by the compelling storytelling experience created by the harmonious combination of visual and auditory elements.

References

7 AR artists who are raising the bar for augmented reality art | Basa Studio (no date b). https://basa-studio.com/stories/7-AR-artists-who-are-raising-the-bar.

MARC-O-MATIC (2017) Augmented reality art and storytelling by artist, Marc-O-Matic. https://www.youtube.com/watch?v=12D6zzCEKzA.

[mayookhpallikandi]

Major Study Forefront (8)

Using augmented reality (AR) in digital out-of-home (DOOH) advertising is becoming increasingly popular, as demonstrated by Coca-Cola Zero Sugar's #TakeATasteNow campaign, which debuted in the fall of 2023. Coca-Cola launched this creative campaign in collaboration with Tesco Group in 13 prominent UK locations, including busy cities like London, Glasgow, Manchester, Cardiff, and Bristol, as well as significant retail complexes like Lakeside and Bluewater. This campaign, which ran from September 25 to October 15, redefined how brands interact with consumers in public spaces through augmented reality. It provided an immersive experience.

With this campaign, advertising enters a new era as users can engage in real-time, direct interaction with augmented reality visuals on large digital screens—a first for a DOOH campaign. Participants could alter the dynamic visuals on the screens with their smartphones, strengthening their sense of personal connection to the advertisement. With this degree of interaction, the conventional passive viewing experience becomes an active engagement that strengthens the bond between customers and the brand.

By fusing digital and real-world content, augmented reality (AR) in advertising produces an unforgettable, immersive experience. Coca-Cola made use of this in the #TakeATasteNow campaign by including a QR code in the interactive graphics. The distinction between the digital and physical worlds was further muddled when users scanned a bottle of Coke Zero to receive a digital reward on their phones. However, the promotion didn't end there. By linking the online and offline experiences seamlessly, the QR code also gave users access to a coupon good for a free bottle of Coke Zero at nearby Tesco locations.

The use of augmented reality (AR) in advertising has made it possible to interact with customers in new and engaging ways, leading to chances for more immersive and individualized marketing campaigns. It enables marketers to design distinctive, engaging, and interactive advertising campaigns that stick out in congested urban settings and encourage participation. The #TakeATasteNow campaign is a great illustration of how augmented reality (AR) can improve advertising tactics by providing customers with an experience rather than just a product.

References

Gilliland, N. and Gilliland, N. (2024b) '14 examples of augmented reality brand experiences,' Econsultancy, 16 April. https://econsultancy.com/14-examples-augmented-reality-brand-marketing-experiences/.

[mayookhpallikandi]

Major Study Forefront (7)

While scrolling through the Instagram I have seen a profile of a digital media artists, who make amazing AR artefacts named Doddz who is fusing traditional and digital art forms with Augmented Reality (AR), stretching its limits. Doddz began his artistic career as a street artist, transforming public spaces with colorful, striking designs. But soon after, his artistic path took a radical turn when he embraced augmented reality technology to create immersive, interactive artwork. One of his most famous inventions is the wearable art that he creates; the artwork becomes dynamic, and viewers can watch digital elements appear in real time when a smartphone scans the design.

Doddz's approach to art involves pushing the conceptual and technological limits of augmented reality in addition to producing visually stunning pieces. His work explores topics such as digital fashion, sustainability, and the changing Metaverse, establishing him as a leading authority on the intersection of art and technology in the future. Doddz provides a glimpse into a future where apparel is not only worn but also interacted with, forming a special bond between the wearer and the observer. This is achieved by fusing augmented reality with fashion.

Quickly spreading word of Doddz's proficiency with augmented reality allowed him to work with some of the biggest names in fashion, entertainment, and the arts. Doddz has established a reputation as a creative visionary through his work with luxury brands like Dior, global entertainment icons like Disney, music legends like The Beatles, and modern artists like Billie Eilish and Drake. His collaborations with artists like Giggs and Big Narstie demonstrate his cultural relevance in contemporary music and entertainment, while his partnerships with companies like Amazon and Adidas further highlight his adaptability.

Here he is creating some innovative and nice artefacts in AR.

References

Gordon, L. (2024) 'Doddz: the artist taking the world by storm with his augmented reality art,' Art Plugged, 8 January. https://artplugged.co.uk/doddz-the-artist-taking-the-world-by-storm-with-his-augmented-reality-art/.

[mayookhpallikandi]

Major Study Forefront (6)

Glenn Segard’s AR Tattoo (Caledonia Tattoo)

Most of us imagine using augmented reality (AR) to preview tattoo designs on our skin prior to getting inked when we think about the relationship between tattoos and AR. We didn't realize augmented reality (AR) could accomplish much more than just animate drawings on other surfaces, though, until we came across Caledonia Tattoos' Skull project. This invention gives body art a new dimension that allows it to change and interact with digital components, enhancing the ability to express oneself. It also makes tattoos even more distinctive and dynamic.

Glenn Segard, the creative force behind Caledonia Tattoo, owes his affinity for art to his unusual upbringing. With plans for more augmented reality (AR) tattoo projects in the future, Segard, who is currently based in Vancouver, Canada, is pushing the limits of body art. According to Caledonia Tattoo's bold branding, augmented reality tattoos are revolutionizing the tattoo industry and are "no longer confined to a static image." This avant-garde creative project subverts preconceived notions about body art and welcomes in an intriguing new chapter in tattoo history.

It's incredible to think that tattoos could become interactive 3D artworks. But the useful possibilities are even more revolutionary than the visual appeal. In an emergency, AR tattoos might contain life-saving information about a person's allergies or medical conditions. However, this information would only be visible when viewed through a camera. Critical identification in the event of unconscious individuals may be provided by AR tattoos. The combination of augmented reality and tattoos has redefined what tattoos can be and opened up new creative and functional realms, all thanks to Caledonia.

References

7 AR artists who are raising the bar for augmented reality art | Basa Studio (no date). https://basa-studio.com/stories/7-AR-artists-who-are-raising-the-bar.

[mayookhpallikandi]

Major Study Forefront (5)

AR is using for making the navigation easy and smoother. Through the use of augmented reality (AR), companies can create highly interactive platforms by superimposing digital elements like text, graphics, and sound on real-world objects. Navigation is one of the most useful uses of augmented reality, especially for intercity travel. With AR technology, users can navigate complex spaces like parks, museums, and shopping malls more easily by superimposing landmarks and visual directions using the camera on their smartphone. This improves pathfinding by providing lucid, intuitive direction.

Additionally, augmented reality (AR) is extremely helpful in emergency situations because it provides optimized routes that lessen cognitive overload and improve navigation efficiency. Furthermore, AR is capable of tracking a car's speed and using the traffic in the area to provide real-time feedback and safety recommendations. Using apps that walk them through repair procedures and enhance overall vehicle performance, drivers can also benefit from AR in automotive maintenance. AR transforms driving, navigation, and maintenance for a safer and more intuitive experience by fusing digital and physical elements.

AR-enabled navigation applications use a variety of inputs, including object location, initial camera measurement, and the user's location as determined by GPS. They monitor object movement as well. This data is gathered by sensors and fed into the IMUs of the moving objects. Components are designed and overlaid using the data in relation to the user's movements in real time.

There are some examples for AR navigation

"Mercedes’s MBUX Augmented Reality Navigation

This is one of the most successful AR implementations in navigation. It uses AR for loading illustrated navigation instructions and traffic data onto live images. The map also has details such as house figures, street names, and traffic lights status, which you can use for efficient navigation. 

Google Live View

Google Live View superimposes information on top of Google Maps. It helps its users in location identification and direction assistance. It also allows you to identify landmarks through multi-modal navigation. Furthermore, you can use LiveView for location sharing and global localization."  

(BairesDev (2021))

Augmented reality, or AR, improves navigation in a number of important ways and enriches the user experience. AR gives users a comprehensive, immersive overview of their surroundings by displaying a wide range of real-time data, including text and graphics. For example, museums can enhance visitors' experiences by using augmented reality (AR) to provide extra information, like historical facts or mythologies. By projecting the best routes onto screens and providing real-time traffic information, augmented reality (AR) also saves time by assisting commuters in avoiding delays and improving their decision-making while driving. Furthermore, AR personalizes interactions by directing users to neighboring establishments such as eateries, parks, or lodgings based on their location and interests. This customized strategy increases convenience, strengthens engagement, increases brand loyalty, and encourages customer retention.

References

AR for Navigation - What You Should Know in 2023 - BairesDev (2021). https://www.bairesdev.com/blog/ar-for-navigation-what-you-should-know/.

[mayookhpallikandi]

Major Study Forefront (4)

While we are talking about the importance of AR in future, we can definitely say that AR in medical field is really important. "Augmented reality had the potential to change healthcare and medicine completely – but we’re still waiting for the breakthrough." (The Medical Futurist (2024))

There are so many examples for application of AR in medical field. I am going to talk about some best examples

Consider what would happen if someone nearby fell suddenly. If you're not familiar with using a defibrillator, it may be challenging to know how to respond due to the stress and rush of thoughts. A large number of people lack the necessary training to use defibrillators even though their prevalence is rising and their survival rates for sudden cardiac events are improving. This problem has a workable solution in augmented reality. You can get real-time instructions on how to use a defibrillator step-by-step by wearing smart glasses with augmented reality capabilities. As a digital assistant, these glasses make sure you follow the right procedures and give clear instructions. It's crucial to keep in mind that while the defibrillator is still ready in its case, the glasses will need to be charged. This technology not only makes life-saving equipment more accessible but also gives regular people the ability to react to emergencies with effectiveness.

"Nurses Can Find Veins More Easily with Augmented Reality"(The Medical Futurist (2024))

Augmented reality (AR) is being used by Medtech companies such as AccuVein and AimVein to streamline the vein-finding process, which is advantageous for patients and nurses alike. These devices project images over the skin to show the location of veins within a patient's body using handheld AR scanners. Thanks to this technology, medical professionals have a 3.5 times higher chance of finding a vein on their first try thanks to a significant improvement in accuracy. AR is proving to be a useful tool in expanding the skills of healthcare professionals and enhancing the patient experience during procedures like blood drawing, with over 10 million patients already benefiting from this technology.

References

Augmented reality in Healthcare: 8 examples - The Medical Futurist (2024). https://medicalfuturist.com/augmented-reality-in-healthcare-will-be-revolutionary/.

[mayookhpallikandi]

Major Study Forefront (3)

"Wearable Augmented Reality Experiences Are Here"(Makarov, A. (2024)) With Apple's launch of the Apple Vision Pro marking a significant turning point, the wearable augmented reality market has grown significantly in recent years. The Vision Pro, in spite of its high cost, represents a significant advancement for consumer augmented reality headsets. The ability to create virtual screens, use computer apps anywhere, and even watch movies on large screens from the comfort of your home is a major theme in wearable augmented reality. With the help of these gadgets, we are entering a new age of interfaces, where spatial computing is essential for smooth communication with these devices.

With its Quest 3 and Quest Pro headsets, Meta has also made progress, providing more reasonably priced augmented reality options with features like full-color pass-through. One of Meta's most notable mixed reality offerings is PianoVision, an app that teaches users how to play the piano using labeled keys to assist beginners or Synesthesia-style 3D notes. With new methods for fusing virtual and real-world experiences, augmented reality (AR) is becoming more approachable and useful in daily life.

References

Makarov, A. (2024) 12 Augmented Reality Trends of 2024: New milestones in immersive technology. https://mobidev.biz/blog/augmented-reality-trends-future-ar-technologies.

[mayookhpallikandi]

Major Study W8- Making

This week I am going to complete my work. I also want do some little changes in my posters. So I have decided to change the poster. I used Corel draw and illustrator to create new posters.

These are the posters and users can scan six QR. First scan the QR code and it will open the app. The users can experience the first part. After completing the scene, they need to remove the app from recent and scan the next QR code. Like this way user can experience the whole AR narrative story.

[mayookhpallikandi]

Major Study W9- Research (Forefront 2)

Amazon has improved the online shopping experience with a novel feature called "Virtual Try-On for Shoes," which makes use of augmented reality. Before making a purchase, customers can virtually try on digital replicas of shoes thanks to this new tool. Users can instantly see how the shoes would appear on their feet by aiming their smartphone camera at their feet and tapping the "virtual try-on" button on a footwear product page. “Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers,” This feature lets customers experiment in real time with different color options and styles, but it doesn't give them a sense of how the shoes fit physically. In order to help customers make better fashion decisions, Amazon has incorporated "thousands of styles" from well-known brands, such as New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony. This innovation makes online shoe shopping more visually immersive and engaging by introducing a level of interactivity that was previously limited to physical stores.

References

Euronews (2022) 'Amazon is using augmented reality to let you try on shoes virtually before you buy them,' Euronews, 10 June. https://www.euronews.com/next/2022/06/10/amazon-is-using-augmented-reality-to-let-you-try-on-shoes-virtually-before-you-buy-them.

[mayookhpallikandi]

Major Study W8- Reflection

This week I have finished the animation and AR and I am almost near to my project submission. I have changed the software to adobe aero was a good decision, because I did my tasks within time.

If I get more time I could the find out the solution for the Unity problem. But my first priority is to finish my project and submit it with before the deadline. So I have only one way to change the platform which I have already some knowledge about it. That made me more confident and helpful to complete it in time.

Next week I am going to do some modifications to my posters which I got some feedback from Ian.

[mayookhpallikandi]

Major Study W8- Making ll

I am going to combine the animation with the 6 posters. I need to anchor the animation on the photo. I have converted the animation file to .glb

Aero supports gltf or glb files. I imported that file and made the scene anchor to the poster. I gave trigger when the scene starts and enabled animation. Imported the audio file and attached it to the scene.

I shared and downloaded the QR code. This will be work in iOS and Android devices. Adobe aero viewer is available in app stores.

[mayookhpallikandi]

Major Study W8- Technical Research ll (Forefront)

Another goal for this week is to finish the augmented reality portion of my project. Since I've already worked with Adobe Aero in a previous semester, I've decided to use it, which should make things easier for me. Having completed the animation portion, I feel more comfortable tackling the augmented reality aspect, knowing that my prior experience with the program will facilitate a more streamlined workflow.

Making AR creation accessible to all is made possible by Adobe Aero, a truly revolutionary platform. With the help of its simple and intuitive interface, designers and artists can create, experiment with, and share interactive augmented reality experiences without needing any specialized knowledge in the field. With the ability to blend virtual elements with real-world surroundings, it creates a new avenue for artistic expression. Here's where Adobe Aero shines: all it takes is an AR-capable device to enable your audience to interact with your works in a way that feels real. Storytelling and interaction with creativity. This software is really game changing in the field of digital media.

The user-friendly design interface of Adobe Aero simplifies the process of creating augmented reality (AR), giving you complete control over the placement, scale, and rotation of 3D models, images, and text in the virtual environment. Thanks to its easy-to-use setup, you can create immersive AR scenes without any technical knowledge. In order to add depth to the experience and improve interactivity, Aero also makes objects respond to user actions. For example, when a bird is approached, it will fly away, and hidden objects will reveal themselves. Aero makes it easy to import assets directly into the program through seamless integration with Adobe products like Photoshop and Illustrator. After creating a scene, Aero enables you to view and interact with the augmented reality experience on your device. You can also share your scene through weblinks or export it as a video or.real file to share it with a larger audience.

References

Tugcetamer (2023) What is Adobe Aero? https://capsulesight.com/arglasses/what-is-adobe-aero/.

[mayookhpallikandi]

Major Study W8- Technical Research & Making

For animating the characters first, they need to be rigged properly. Last session Xinge helped me to solve the rigging problem, and the two characters were rigged.

I have referred some tutorials for doing the animations in blender. I got some tutorial videos which are really interesting and helpful.

I need to animate 6 scenes. Entry of two characters, Vamana becoming bigger, and placing Vamana's foot on mountain, sea and finally on Mahabali's head and sending him to underground.

Here at the first frame, I have made the first pose of walking after 10 frames I copied the pose and pasted it flipped. Also made the opposite of the pose and made 1 cycle of walking. I just repeated the cycles.

I have animated every scene which required to generate the AR. After this I need to combine these animations, previously created audio files.

References

Joey Carlino (2021) Easy Walk Cycle, Character Animation with Blender. https://www.youtube.com/watch?v=nRtT7Gr6S2o.

[mayookhpallikandi]

Major Study W8- Inspiration

This week I am going to do the animation and integrating the animation into the AR. So first I am going to finish the animation part. For animation there are 12 basic principles.

These guidelines serve as the central component of successful animation, helping animators to develop characters and situations that genuinely connect with viewers. Animators can add realistic and expressive movements to their work that better captivate viewers and emote with greater impact by utilizing these techniques. Whether it's the exaggerated stretch of a character or the subtly anticipated movement of a frame, these principles guarantee that animations feel dynamic and captivating, increasing the impact and memorability of the stories they tell.

References

Dermot (2018) 21 FOUNDATIONS OF ANIMATION – ANGRY ANIMATOR. https://www.angryanimator.com/word/2018/04/23/21-foundations-of-animation/.

[mayookhpallikandi]

Major Study Forefront(2)

Digital media is improving day by day, so technology is using AR, VR etc. Nowadays these technologies are using in many industries. In future these technologies will be more efficiently used in every sector.

Many of us instantly think of Pokémon Go, the worldwide phenomenon, when we hear the term "augmented reality." Even though this game marked a turning point for augmented reality by showcasing its broad appeal and promise, its future extends well beyond gaming. The fields in which we work, shop, and interact as well as our daily lives are about to become heavily reliant on augmented reality. This article will discuss how augmented reality (AR) is changing and how it will become a part of everyday life, impacting industries such as retail, healthcare, education, and more. AR has the potential to completely change the way we interact with the world around us by fusing digital and real-world information together.

Future augmented reality technology promises to completely change how we interact with the gadgets we use on a daily basis, like smartphones. Smartphones will probably eventually give way to AR glasses and headsets as the technology develops. AR glasses could use motion and gesture detection in place of touchscreens to perform common tasks like updating social media, making video calls, and GPS navigation.

The capabilities of AR glasses in the future will far exceed those of current models. Our senses—sight, touch, and sound—will all be combined in these next-generation models to create fully immersive experiences. These gadgets will revolutionize our interaction with the outside world because of their larger fields of vision and capacity to show information in our peripheral vision. Technology for motion gestures will also advance significantly. You could just point at a location and have directions appear instantly, saving you the trouble of typing addresses into a GPS. In a similar vein, pointing at buildings or objects could reveal comprehensive details about them without requiring prior knowledge of their names. AR is improving our perception of and interactions with the world around us, going beyond novelty and into everyday usefulness.

References

Dudkin, I. (2020) The Future of Augmented Reality (updated for 2020-2021). https://skywell.software/blog/the-future-of-augmented-reality/.

Staff, F. (2022) 'Apple’s AR glasses will be launched in 2024, along with a second-gen VR headset,' Firstpost, 14 June. https://www.firstpost.com/tech/news-analysis/apples-ar-glasses-will-be-launched-in-2024-along-with-a-second-gen-vr-headset-10792251.html.