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DELL HOSTS DELL WOMEN’S ENTREPRENEUR NETWORK REGIONAL MEET-UP IN CHENNAI

Chennai, India – May 15, 2015 – Dell India today organized its Dell Women’s Entrepreneur Network (DWEN) meet up, for the first time in Chennai with presence from 19 eminent women entrepreneurs who have established or have been instrumental in establishing entrepreneurial ventures in their respective fields. The event was designed such that the entrepreneurs were offered a platform to come together and collaborate to further contribute to the growth of what is already a nation-wide positive Indian women entrepreneurship ecosystem in the country. Dell has held several such networking meet-ups in cities like New Delhi, Bangalore and Mumbai, increasing the network of women entrepreneurs who come together periodically to share the lessons, mantras and successes achieved through their journeys.

India is witnessing a phenomenal acceleration in the birth of dynamic and spirited start-ups, and the business environment at present is more conducive to their growth than ever. This makes it relevant to note and share the expertise required to run an entrepreneurial venture competently in any domain of business. Evolution, determined leadership and inspiration from surroundings, competition and from the business itself, are key factors that can enable an entrepreneur to hone and nurture a successful new venture.

Keeping this in mind, attendees at DWEN’s Chennai chapter came together to hold a focused group discussion around the theme, “Change, Inspire & Lead” to share with one another their experiences of being an entrepreneur, and how each of these words holds a unique relevance in their varied fields of business. The discussion focused on experience-sharing and storytelling; to discover the experiences and measures that have resulted in success by embracing change, finding inspiration and taking the lead to spearhead the growth of a one’s business.

By spotlighting female entrepreneurial success and creating a supportive atmosphere, DWEN aims to help a group of like-minded women share best practices, build business opportunities through collaboration, explore expansion and access new resources that support business growth.

Commenting on the occasion, Ritu Gupta, Director, Marketing Director- Consumer and Small Businesses, Dell India said “Entrepreneurship and ambition are the key motivating forces at Dell. We endorse the concept of being active listeners whilst engaging with customers, and of establishing enduring relationships with customers. Through DWEN, we aim to offer a ready platform for women entrepreneurs to come together to share ideas and best practices among themselves, so they can leave with a fresh perspective from each other’s’ dynamic fields of operation. We see an immense scope for growth of the Indian women entrepreneurship ecosystem in India and it is a pleasure to host our first event in Chennai, which ranks high in the start-up race and has witnessed a streak of successful startups in a variety of domains.”

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Microsoft India to Train 800 Teachers of Sri Chaitanya Schools through ‘Partners in Learning’ Program

Bengaluru, India – 22nd May, 2015: Microsoft India will train 800 teachers of Sri Chaitanya Schools as the schools embark on their digital classrooms program. Sri Chaitanya Schools recently announced adopting Microsoft India’s Edu-Cloud infrastructure and 14,000 Windows-based tablets for their students and teachers of Class 3, 4 and 5 in 80 schools to connect, collaborate, create, and share content, with an aim to make teaching and learning fun. The teachers’ training will be as per the recommended guidelines of the Microsoft’s well-known, global ‘Partners in Learning’ (PiL) program.

Microsoft’s PiL program introduces innovative approaches to pedagogy, supports teacher professional development, and provides teachers with the tools to implement and manage change. To drive education reforms across their schools and build teacher capacity, Sri Chaitanya Schools will also use the Microsoft Innovative Schools Program and Microsoft Educator Network.

Neeraj Gill, General Manager – Public Sector, Microsoft India, said, “Technology is transforming education and empowering students, teachers and educational institutes the world over. Our Partners in Learning and other school programs equip teachers to use technology in pedagogy that bring out the best in students and help them prepare for the future. We are glad that Sri Chaitanya Schools have chosen these programs and adopted 14,000 Windows-based tablets to gain from Microsoft India’s Edu-Cloud, driving a holistic in-classroom experience in their schools.”

V Sricharan, Director, Sri Chaitanya Schools said, “We are excited to adopt Microsoft’s education offerings to drive digital teaching and learning across our schools. We believe Microsoft’s programs, tools and resources will empower our teachers with new approaches to teaching, and enhance the learning experience of our students.”

The Microsoft Innovative Schools Program helps district and school leaders embrace innovation and implement technology effectively to support teaching and learning. With this program, Sri Chaitanya Schools will gain access to resources that improve insights to teaching practice for school leaders and educators, as well as content, training and resources relevant to school leaders, with a focus on the most important issues facing education today, including personalized learning. They can also join the global professional learning community of committed school leaders from around the world who share and learn from their experiences by attending the Microsoft Global Forum, Virtual Universities, and other selected invitation only workshops and trainings.

The Microsoft Innovative Educator Program increases educator capacity to build crucial 21st century skills for their students through the effective and innovative use of technology. Through this partnership, all educators from Sri Chaitanya Schools will be eligible to earn recognition as a Microsoft Innovative Educator on the Partners in Learning Network, seek certification as a Microsoft Certified Educator, and apply for the elite Microsoft Expert Educator program. Additionally, they will have access to digital literacy curriculum, Microsoft Teaching with Technology (TwT) workshop and curriculum, access to free tools and software, as well as online professional development programs.

Earlier , Microsoft India launched Edu-Cloud, a cloud computing-based offering, which is expected to benefit 10 lakh teachers and 60 lakh students in 1500 institutes over the next 18 months. With a commitment to expand digital inclusion, in the last 10 years, Microsoft has invested over INR 670 crore in education, skill development, entrepreneurship and digital literacy programs, touching more than 5 crore people in 20 different states of India.

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Amazon Web Services conducts AWS India Partner Summit

AWS India Partner Summit 2015[/caption]In an endeavour to stay connected with business partners, Amazon Web Services, a leading cloud-service provider conducted the AWS India Partner Summit across the cities of Mumbai, Bangalore and Delhi on 27, 29 April and 1st May 2015.

The objective of this premier cloud networking event was to educate potential and existing partners about the AWS ecosystem and the latest tools and content required for success in the Cloud journey. NeoNiche was chosen as the experiential marketing associate to conceptualise and execute the complete event.

A dynamic website in addition to multi-channel communication platforms were used to reach out to the carefully profiled target audience. Every registration was nurtured to ensure maximum attendance. Strategic venues were finalised across the cities keeping in mind the accessibility of all the guests.

A large-screen setup was used to facilitate easy legibility and viewing. The set up design and execution were managed with precision, backed by a well-co-ordinated on ground technical and production support. Appropriate branding elements at prominent touch points complemented the elaborate agenda that was spread across the latest announcements, customer testimonials, technical sessions and hands-on training led by AWS team. Exclusive sponsor zones were created as part of the sponsor management strategy. The latest product and technologies were eminently displayed at the expo pavilions.

A live screen was mounted to feature trending social media updates. The summit witnessed an exceptional attendance of more than 800 representatives from leading cloud-adopting enterprises, across both the cities. NeoNiche carefully looked into every detail to immerse the partners in a fulfilling Cloud experience.

Financial Experts and Investment Gurus gather to discuss the future of the Indian banking Industry at the South India Banking Conclave 2015.

The burgeoning Indian economy is in the hyper-active phase and places a host of challenges on the Indian banking industry. Mint, India’s second largest newspaper realises the criticality of the issue and organized the South India Banking Conclave 2015, a high level business conference on the 29th April 2015 at The Ritz Carlton, Bengaluru. Panellists at the conclave comprised of the biggest names in the south Indian banking and financial sector- VS Radhakrishnan (MD and CEO, Janalakhsmi Financial Services Pvt Ltd), Samit Ghosh (Founder and MD, Ujjivan Financial Services Pvt Ltd), Alok Prasad (CEO, MFIN) Chandra Shekhar Ghosh (Chairman, Bandhan Financial Services Pvt Ltd), TM Bhasin (CMD, Indian Bank and Chairman, Indian Banks’ Association), Santanu Mukherjee (MD, State Bank of Hyderabad), CVR Rajendran (CMD, Andhra Bank) Amitabha Guha (Chairman, South Indian Bank Ltd) , the Guest of Honour being MR. SS Mundra (Deputy Governor, RBI). NeoNiche was entrusted to manage the complete deliverables of the event.

With such big names involved, stakes and expectations were high in terms of execution and exactitude. An elaborate databank and comprehensive communication plan were used to reach out to the target audience. A multi-panel set-up was installed to support the discussion of trending topics like the lending scenario of Indian banks, innovation in banking and exploring hidden opportunities.

The set design, lighting, production and technical elements complemented the formal and subtle tone of the conclave. A dedicated team, well-planned delegation and an established network of resources were the tools deployed to put together a flawless knowledge-intensive panel discussion for Mint. The event witnessed a dignified turn around of 160+ senior dignitaries from the BFSI and Technology industry.

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The Challenge of Moving Data to the Cloud

Murali Urs, Country Manager, Barracuda Networks, India[/caption]Organizations and consumers alike are becoming increasingly dependent on online communications and high-tech IT networks, but sometimes can a more traditional low-tech solution work better?

It’s becoming a connected world

It seems possible now for us to do almost anything online, from managing our finances or paying a bill, right through to doing our grocery shopping, watching TV or sharing our photos with friends. We are encouraged to store our data ‘in the cloud’, and to download our music over the internet rather than going out and buying a CD. In this highly connected world, the links between all our computer systems and end user devices are becoming of critical importance.

There is little point in having the very latest iPhone or smart TV if it doesn’t have a good and reliable network connection, so vast sums of money are continually being invested in upgrading our communications infrastructures. Traditional copper phone lines are being replaced by fiber broadband links, and phone companies are introducing high speed 4G mobile data networks.

Microsoft has been delivering online services for many years, but this has recently become the major focus for the company. Online solutions for consumers include products such as Hotmail (now rebranded as Outlook.com) and Xbox Live, and for businesses there are products such as Office 365, Lync and CRM Online. They have also acquired other online solutions such as Skype, and now operate one of the largest communications networks in the world. And looking to the future, the next version of Windows is designed around the assumption that any device it runs on will be connected to the internet or some other sort of network.

Given this commitment by Microsoft and other similar organizations to doing everything online, I was interested to learn about one development by them that appears to contradict this trend. Being online is great, but getting there can be problematic Office 365 is possibly the most successful product Microsoft has ever launched, and it is continually being enhanced to expand existing capabilities and add new features. But customers moving to Office 365 can face a big problem: how to all get their existing data migrated from their local office or datacenter into one of the central Microsoft datacenters.

The only way for them to do this at the moment is to upload it via the internet, but the issue with this is that the internet, and cloud services such as Office 365, are designed and optimised for high volumes of small individual transactions such as web pages or email messages. This transactional infrastructure is not well suited for uploading significant numbers of files, large volumes of historical email and other such data. Customers moving their data to Office 365 are finding that their data uploads are ‘throttled’ to prevent the volume of data involved impacting the operation of the Office 365 service for other customers.

They are also finding that their internet connection, whilst being extremely fast at an individual transaction level, simply does not have the bandwidth to migrate all their data within a reasonable timescale. The end result of these problems is that migrating existing data to Office 365 can be a complex and lengthy exercise. Designing around the problems

Here at Barracuda we are very aware of the issues customers have been facing when migrating their data over the internet into Office 365, and we took these into account when we built our PST Enterprise product. As a result, it is a great example of how good product design can overcome technical issues such as these.

PST files have been a problem for IT administrators for many years. Created by end users using Outlook, and used by them to store email data locally, they are an unreliable and insecure data format, and represent an ongoing risk to the business as well as being a significant support overhead. Moving to Office 365 provides organizations with the ideal opportunity eliminate the use of these files, and bring the data they contain back under central control. PST Enterprise provides an ideal solution to locate all PST files wherever they exist, and migrate the data from them into Office 365.

When migrating data from PST files over the internet to Office 365, PST Enterprise is designed to move data on an message-by-message basis (rather than moving a whole file in one go). This matches the transactional nature of the internet, and makes best of network capacity as well as proving a more reliable and robust solution. It also moves data from each source location (such as end user laptops) directly to Office 365, taking a parallel processing approach, rather than routing all data via a central server and creating a potential network bottleneck.

Could a low-tech solution be a better approach? Microsoft publish a Roadmap for Office 365, describing what they have planned and what is being worked on currently for Office 365. Reading through the ‘In Development’ section recently, I noticed a new feature they call “Drive Shipping”.

To quote Microsoft, “The ability to import data into Office 365 in a quick and easy manner has been a known constraint of Office 365, and a solution for this issue has emerged as a key request from customers”. In response to this, they are going to make it possible for customers to put their data on a USB drive or similar device, and ship the physical drive to one of the Microsoft datacenters. Microsoft will then copy the data from the customer’s drive directly into Office 365.

Whilst at first sight it might seem that resorting to using physical media to move data around is a retrograde step given the investment that is being made in network technology, this low-tech solution is actually a pragmatic answer to the problem and recognises the need to use the right technology for the task. One of the key features of the internet is that it has a very low latency (i.e. data is transferred almost instantly), but the amount of data that can be transferred in a given period of time (the bandwidth) is always going to be limited. Contrast this with shipping a physical device; it may take a day for the drive to get from the customer to the datacenter (so therefore it has a very high latency), but the ‘bandwidth’ or amount of data that can be transferred each time on a set of disk drives is vast.

Latency is not important when migrating existing data such as email to Office 365. It doesn’t matter if it doesn’t get there immediately, what is more important is that very large amounts of data should be transferred predictably and reliably, and this is exactly what Drive Shipping can achieve.

Our PST Enterprise product will be equally well suited to migrating data to Office 365 using Drive Shipping when that becomes available later this year. The product is already able to locate and migrate all the data from PST files, wherever they exist, direct to a chosen location. In order to use Drive Shipping, customers will simply have to configure it to move data to the drive that they are going to ship to Microsoft.

It’s still not a good idea to migrate everything Online solutions such as Office 365 offer almost unlimited amounts of storage, but it still makes sense to migrate only the data that is actually needed. Just because Drive Shipping means you can now migrate all of your existing data very easily, it doesn’t mean that you should.

This is a great opportunity to put in place a strategy for data retention and deletion, and to use policy-based migration tools such as Barracuda’s PST Enterprise. These can automatically identify and delete redundant or duplicate data, and only migrate information that still has value to the organisation. This approach will allow an organisation to reduce or eliminate the risks associated with storing large amounts of unmanaged files and emails, as well as supporting their IT requirements for Compliance and eDiscovery.

Whichever approach you use for migration, either the high-tech route of sending data via the internet or the low-tech route of drive shipping, moving less data will also make your migration project quicker, cheaper and easier to manage.

–By Murali Urs, Country Manager, Barracuda Networks, India

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Transcend Launches e.MMC210 storage solution

New Delhi, April 30, 2015: Transcend Information, Inc., a leading memory products manufacturer, has launched its new EMC210 e.MMC (embedded Multi-Media Card) storage solution. The MLC-based EMC210 features simplified interface design, enhanced storage capacities, upgraded performance and a set of comprehensive functions. The small factor e.MMC is an embedded storage ideal for mobile devices, embedded devices and industrial applications, and is compliant with JEDEC (Joint Electron Device Engineering Council) version 4.51 standards.

The e.MMC is comprised of the NAND Flash and the Flash Memory Controller in a 153-ball BGA package. By integrating the controller into the flash memory package, the e.MMC supports the MMC interface and streamlines the development of new products that comply with a simpler set of industry-standard specifications for memory management. Transcend’s e.MMC solution provides greater flexibility with interface voltage of either 1.65~1.95V or 2.7V~3.6V. Consequently, manufacturers can benefit from a more efficient design process, lower costs, and reduced time-to-market for end products.

Compliant with JEDEC e.MMC Specification Version 4.51, Transcend’s EMC210 offers speeds that are faster than standard SD/microSD cards with fast read and write speeds of up to 140MB and 60MB per second, perfect for industrial applications including embedded system, vehicle entertainment system, GPS, gaming, etc. Transcend’s e.MMC memory has passed full-size test during production and is manufactured with top-tier MLC flash memory, providing consistent long-life durability and endurance.

Transcend’s EMC210 e.MMC offers a number of additional advantages for embedded memory applications. The useful features include Enhanced Reliable Write, which ensures data will remain intact in case of sudden power loss during the write operation. Automatic Sleep Mode enables the memory to enter a sleep state after a brief period of inactivity, helping to reduce power consumption, while Quick Health Info helps monitor the erase count of the flash without performance suffer. The memory also features functions including TRIM, Secure Erase, and built-in ECC, ideal for industrial applications. Warranty Transcend’s e.MMC EMC210 memories are offered in 8GB, 16GB and 32GB capacities and carry Transcend’s One-year Limited Warranty.

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Fortinet Receives Best Positioning of All Vendors in Latest NSS Labs Next-Gen Intrusion Prevention System Real-World Testing

Bangalore, India – April 29, 2015 – Fortinet (NASDAQ: FTNT) – a global leader in high-performance cyber security solutions, today announced its Next Generation Intrusion Prevention System (NGIPS) earned the highest position of any vendor in the latest NSS Labs performance testing. Fortinet’s NGIPS, which demonstrated 99.2% block rates, earned the coveted NSS “Recommended” rating with high scores in all testing categories, and came in as the solution with the best Total Cost of Ownership (TCO) per Megabit Per Second (Mbps) protected.

This test further demonstrates the security functionality, performance and value of Fortinet solutions, as well as the company’s confidence in continually putting its products to the test with independent, third parties. Fortinet has received more certifications from research and testing labs than any other network security vendor.

Fortinet’s FortiGate 1500D NGIPS solution finished in the upper right-hand corner of the NSS Labs Security Value Map, offering the best performance-to-value mix in the industry. Fortinet 1500D NGIPS blocked 99.2% of the exploits that NSS Labs utilized in the industry’s most comprehensive exploit test.

The solution received 100% pass ratings against all evasion strategies employed in the testing, and finished with an overall block rate of 99.2% against real-time, drive-by exploits, whether initiated by the attacker or the target.

FortiGate 1500D had the lowest Total Cost of Ownership at $5 per protected-Mbps, demonstrating the best value against all competitive solutions by a wide margin.

The proliferation of trends like bring your own device (BYOD), the remote workforce, cloud applications and social media have increased the challenges organizations face in preventing network breaches. Combined with the prevalence of cyber criminals targeting the plethora of new entry points into corporate networks, it is more critical now than ever before that organizations deploy the very best intrusion prevention solutions to protect themselves and their customers from attacks.

Fortinet designed its robust NGIPS engine from the ground up to detect and prevent threats before they reach an organization’s vulnerable network devices. The solution combines application controls that take action based on contextual information analyzed from applications, users and devices on the network, providing advanced, multifunction threat detection capabilities with deep inspection. The integrated IPS engine and application control sensors provide a level of flexibility unmatched by competitive solutions and able to fine-tune protection to match the type of traffic. These features and more are administered through FortiManager, which provides an intuitive and powerful console for rapidly provisioning, controlling and scaling Fortinet’s NGIPS from a single-site to even the largest distributed enterprises.

Fortinet��s NGIPS leverages Fortinet’s purpose-built FortiASIC-powered hardware acceleration and innovative Optimum Path Processing architecture to deliver performance five times faster than competitive solutions. These innovative technologies, backed by FortiGuard Labs’ real-time threat intelligence, deliver the best and most flexible next-generation security, control and performance, now validated by the new NSS rating for unrivaled security effectiveness, performance and customer value.

In addition to the new NSS Labs rating for Fortinet NGIPS, NSS will be presenting Fortinet with three additional ‘Recommended’ product awards in the Next Generation Firewall category with the FortiGate 1500D, Web Application Firewall and Breach Detection reports. These ratings clearly demonstrate Fortinet’s security innovation leadership and the company’s commitment to providing the highest levels of protection to its more than 200,000 custom

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SafeSearch, YouTube for Schools, and Simplified Remote Access Management Now Available with Barracuda NG Firewall

New Delhi, India, April 29th, 2015 – RSA Conference 2015 –Barracuda Networks, Inc. (NYSE: CUDA) has released the latest version in its NG Firewall product line, which includes a number of new features and updates designed to simplify setup, administration and management. Barracuda NG Firewall now includes self-service configuration for remote end users using MacOS, Windows and iOS to configure their VPN connection in a few clicks.

The latest version also allows administrators to activate SafeSearch and YouTube for Schools enforcement in the firewall rules settings. With the new version, Barracuda released the new Barracuda NG Firewall Remote iOS application, designed for system administrators needing simple access to NG control centers from iOS devices. Barracuda will demonstrate the latest version of Barracuda NG Firewall this week at RSA Conference 2015 in booth N3441.

“The latest version of Barracuda NG Firewall combines application aware traffic control and next-generation security features designed to help K-12 school districts meet the security demands of technology-enabled schools,” said Klaus Gheri, VP Network Security, Barracuda. “We are pleased to offer our customers these new enhancements as we continue to deliver on our Total Threat Protection initiative.”

Barracuda NG Firewall is part of the Barracuda Total Threat Protection initiative, which is aimed at providing powerful, integrated security protection across multiple threat vectors at an affordable cost. Barracuda Total Threat Protection is designed to protect multiple threat vectors including email, web applications, remote access, web browsing by network users, mobile Internet access, and the network perimeter itself. It includes the combination of award-winning security solutions, a common management interface, a single point of support, and affordability.

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Prices of PCs to Rise by Up to 10% in 2015

New Delhi, April 29, 2015 — Device vendors will have to raise the prices of PCs to offset the effects of currency devaluation, according to Gartner, Inc. Gartner said prices of PCs in the Eurozone and Japan, in particular, will increase by up to 10 percent during 2015.

“We are currently seeing the sharp appreciation of the dollar against most other currencies reflected in companies’ earnings results,” said Ranjit Atwal, research director at Gartner. “PC vendors selling to Europe and Japan, where local currencies have fallen up to 20 percent since the start of 2015, have little choice than to raise prices to preserve profits.”

In 2015, Gartner estimates that end-user spending in constant dollars* in Western Europe will reach $116 billion, a 4 percent increase over 2014. This increase reflects the expected price increases in local currency

“Device vendors will mitigate the impact of their declining “dollarized” profits by taking advantage of single-digit-percentage decreases in PC component costs during 2015, and by selling PCs with fewer features to keep prices down,” said Mr. Atwal. “However, vendors’ margins will fall, even as they shift their shipment focus to the regions least affected by these currency effects.”

Consumer Behaviour In mature markets, PC sales are determined by price and, through 2016, Gartner expects that 30 percent of PC consumers will buy down the price curve. Gartner analysts also expect the following behaviors amongst PC consumers:

• Price-driven consumers (of PCs priced at less than $500) will purchase less expensive PCs with lower specifications to counter price rises. This segment is expected to be 30 percent of the market. • Value-driven consumers (of PCs priced at $500 to $800) will delay purchases due to rising prices. This segment is expected to be 40 percent of the market. • Feature-driven consumers (of PCs priced at over $800) will extend lifetimes by 10 percent to compensate for higher prices, and absorb remaining price increases. This segment is expected to be 30 percent of the market.

Business Behavior In 2015, large businesses will prioritize other IT budgets with currency-driven shortfalls, such as those for software and services, for which they will draw money from the PC budget. “Large organizations will look to lengthen their PC lifetimes by six months (10 percent) in comparison with 2014, rather than buying less expensive models or removing requirements for key features,” said Mr. Atwal. “In addition, purchases of optical drives and optional accessories will disappear.”

“While we expect large organizations to cut their PC unit purchases by 20 percent during 2015, due to price rises, small businesses will behave like value-driven consumers and look to purchase consumer PCs instead,” Mr. Atwal concluded.

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Adobe and Microsoft Partner to Transform Marketing, Sales and Customer Service

New Delhi, India, April 30, 2015 — At Adobe Summit in London, Adobe’s annual European Digital Marketing conference, Adobe (Nasdaq: ADBE) and Microsoft Corporation (Nasdaq: MSFT) today announced a strategic partnership that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points. The partnership will include the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM and allow brands to deliver experiences that take all customer engagements into account – from reach and acquisition to retention and loyalty. This new integration will help eliminate frustrating customer experiences that result when marketing, sales and service interactions are siloed.

“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers,” said Kirill Tatarinov, executive vice president, Microsoft Business Solutions. “The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.”

“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe. “We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality.”

Microsoft Dynamics Marketing, Microsoft’s integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers. The partnership will bring an integrated CRM-Marketing solution to marketers across many industry segments including financial services, travel and leisure.

This partnership offers customers the ability to align sales and marketing activities by tightly integrating audiences and their behaviors, which can help guide sales or service calls, identify sales opportunities or inform lead scoring.

Both companies are committed to expanding other areas of collaboration and product integration including Adobe Marketing Cloud Solutions running on the Microsoft Azure Cloud platform. Adobe Campaign and Adobe Experience Manager are now certified on Microsoft Azure. Adobe already partners with Microsoft Azure to deliver streaming of major sporting events including the Olympics and Super Bowl through Adobe Primetime.

The companies are also working on a connector that would enable data and insights from Adobe Analytics to appear in Power BI, Microsoft’s business analytics service that enables people to see all of their data through a single pane of glass, providing a consolidated view across a business.

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Insurance Sector IT Spending to touch Rs. 130 bn in 2015

New Delhi, India, April 30, 2015 — Indian insurance companies are expected to spend 130.4 billion rupees on IT products and services in 2015, a 10.4 percent increase over 2014, according to Gartner, Inc. This forecast includes spending by insurers on internal IT (including personnel), hardware, software, external IT services and telecommunications.

“Gartner’s 2015 CIO Agenda survey showed the top three technology priorities for Indian insurance CIOs this year are mobility, business intelligence and analytics, and digitalization/digital marketing – in that order,” said Derry Finkeldey, research director at Gartner. “The big story here is around loyalty amongst agents and insurers who are taking a mobile-first strategy in their efforts to foster it.”

Growth in investment will be highest in the burgeoning health segment, but growth in the much larger non-health segment is not far behind – driven by necessity. The largest spending segment in 2015 is IT services, which at 46.3 billion rupees is 36 percent of the total market. Business process outsourcing (BPO) is expected to grow the fastest at 22.8 percent in 2015 to become a five billion rupee market.

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Snapdeal appoints former Coca-Cola veteran Idi Srinivas Murthy as Sr. VP-Marketing

New Delhi, April 29, 2015: Snapdeal, a leasing online marketplace, today appointed Idi Srinivas Murthy as Senior Vice President – Marketing. Srinivas joins Snapdeal after a string of successes in Marketing at The Coca-Cola Company and GlaxoSmithKline.

His last role was at GlaxoSmithKline (GSK), where as Regional Director, Marketing – Africa based out of Johannesburg, he spearheaded GSK’s portfolio expansion, innovation, and consumer and medical marketing across 44 countries. Srinivas’ work has also been widely recognized with multiple industry awards. In 2009, he featured in Brand Equity’s Indian Marketers League which covered the country’s brightest marketers. Prior to his appointment at Snapdeal, Srinivas has been a part of sales and marketing success stories of multinational brands like Coca-Cola and GSK.

At The Coca-Cola Company, he worked across different roles in Marketing and Operations. There, in his last role as Marketing Director India + South West Asia BU, he was responsible for leading Sprite to the number one beverage brand in the country. Srinivas’s expertise lies in leading global initiatives, building iconic brands and executing strategies to tap into emerging market opportunities across countries.

He is an electrical engineer from Vivekanand Engineering College, Mumbai and an MBA from Indian Institute of Management (IIM) -Calcutta.

Speaking about his appointment, Idi Srinivas Murthy said, “I am extremely excited to be a part of the young, energetic and dynamic team at Snapdeal. The company is creating the largest digital commerce ecosystem in the country and I believe that this is where New Age Marketing will be invented. I look forward to being a part of building an iconic brand in India for India and making Snapdeal’s vision of creating life changing experiences for buyers and sellers a reality.”

‘We are very excited to have Srinivas join the Snapdeal family. He comes with rich experience in leadership roles across various markets and I am sure his vast knowledge will add tremendous value and further fuel the Snapdeal growth story”, said Kunal Bahl, co-Founder and CEO, Snapdeal.

Sandeep Komaravelly who successfully spearheaded Snapdeal’s Marketing function for 5 years has moved to another strategic leadership role within the company.

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Ex-HP CEO Carly Fiorina to launch her presidential campaign shortly

California, USA, 29th April, 2015: The Former CEO of Hewlett-Packard Carly Fiorina is set to launch her 2016 presidential campaign, according to reports in The Wall Street Journal.

A Republican, she will officially announce her presidential bid in a conference call on May 4, 2015. Fiorina’s candidature is widely viewed as a bit of a long shot. Her tenure at HP earned very poor reviews and she had also lost her past political campaign: the 2010 California Senate race.

Fiorina is likely to be the only female Republican running for the White House. She has generated headlines by being one of the most vocal critics of the Democratic front-runner, former Secretary of State Hillary Clinton. Fiorina has criticized Clinton’s record on women’s rights.

“She tweets about women’s rights in this country and takes money from governments that deny women the most basic human rights,” Fiorina declared in February, according to Politico. “She tweets about equal pay for women but won’t answer basic questions about her own offices’ pay standards – and neither will our president. Hillary likes hashtags. But she doesn’t know what leadership means.”

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ADATA Launches PV120 Power Bank with Opulent Leather-Like Exterior

Mumbai, India – April 28, 2015: ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, has launches its PV120 Power Bank. Featuring a leather-textured exterior with smooth metallic side-striping, a bright LED power level indicator shows how much power remains for more charging. The ultra-slim PV120 Power Bank comes with metallic-trimmed siding in black, white, or blue and packs a sizable 5100mAh capacity for discerning users who need to charge up to two mobile devices at once.

No need to worry about running out of power when you’re on the go! Thanks to its elegantly streamlined easy-grip design, you can carry your PV120 with confidence. With a smudge-free leather-textured exterior colored in your choice of black, white, or blue, the opulently stylish PV120 Power Bank sports a single 2A input for faster self-charging, and 1A / 2.1A outputs so you can charge up to two devices simultaneously. The PV120 comes with a whopping 5100mAh charge capacity – enough for nearly 2 charges on an iPhone 6 and more than 1 charge on an iPhone 6 Plus.

To save your time, the PV120 supports simultaneous charge and discharge for improved efficiency. No need to wait for the PV120 to be fully charged: you still can charge your mobile devices simultaneously while the PV120 is being charged.

The PV120 provides higher conversion efficiency, thus delivering a fuller battery capacity for outstanding quality and reliability. To help ensure your own safety while ensuring a long and steady service life, the PV120 comes packed with six safety features including Over-Temperature Protection, Over-Charge Protection, Short Circuit Protection, Over-Voltage Protection, Over-Discharge Protection and Over-Current Protection. Its flame-resistant shielding offers greater safety, and RoHS-compliant materials make the PV120 Power Bank an eco-friendly product.

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HyperX rolls out New Savage SATA-based SSD

Mumbai, India – April 28th, 2015 – HyperX, a division of Kingston Technology, today, launched HyperX Savage, its next-generation SATA Rev. 3 (6Gb/s) SSD. HyperX Savage is powered by the Phison S10 quad-core, eight-channel controller delivering incredible read/write speeds for both compressible and incompressible data, as well as high IOPS. It replaces the highly successful HyperX 3K SSD.

HyperX Savage is the fastest SATA-based SSD in the HyperX family. With sequential speeds of up to 560MB/s read and 530MB/s write, and IOPS of up to 100,000 read and 89,000 write, HyperX Savage offers higher performance, ultra-responsive multitasking and an overall faster system. It features an eye-catching red steel and aluminum case with a low profile to fit most notebooks, desktops and small-form factor PC builds. This new design continues the HyperX trend as a leader in stylish gaming products.

“We are proud to introduce the HyperX Savage as our latest and fastest SATA-based SSD,” said Nathan Su, Flash Memory Sales Director, APAC Region, Kingston. “The HyperX 3K drive has been a core part of our SSD offerings since 2012, and now with Savage, we are unleashing even higher performance and capacities to satisfy the most demanding consumers, enthusiasts and gamers.”

HyperX Savage will soon be available in India with 120GB, 240GB, 480GB and 960GB capacities. It will be sold as a stand-alone SSD or with an upgrade bundle kit that includes a 2.5” USB 3.0 enclosure, 3.5” bracket and mounting screws, SATA data cable, hard drive cloning software5, multi-bit screwdriver and a 7mm to 9.5mm adapter.

HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, and gaming accessories. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation.

HyperX is committed to eSports as it sponsors over 20 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at many shows including China Joy, PAX, Davao Cyber Expo, and TGS & Big Fest.

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Quikr appoints new Head for its Services vertical QuikrServices

Bangalore, April 28th, 2015 – Quikr, India’s No. 1 cross category classifieds business, today announced the appointment of P.D. Sundar as head of the company’s soon to be launched Services vertical –QuikrServices. As the head of this business which has very strong consumer appeal in India, Sundar will be responsible for further extending Quikr’s leadership by verticalizing its product as well as marketing and revenue generation for this category. Quikr has a large business in this category and the company’s step is in line with its strategy of going deeper in areas where it already has a leadership position in India.

Pranay Chulet, Founder & CEO of Quikr said, “We welcome Sundar to Quikr as we go deeper in key categories and further extend our overall market leadership in the Indian classifieds industry. We already dominate Services classifieds in the country and its growth is further accelerating for us. More and more consumers are using Quikr to find stuff ranging from retail services such as hobby classes and electronics repair to household service providers such as maids, cooks, drivers, plumbers and movers. We are excited to have an experienced business builder like Sundar lead our charge in this category.”

Sundar P.D said, “I am delighted to be a part of the largest classifieds platform in India – we already have a very large, market leading business in Services, and yet things are going to get even more interesting for us in terms of size as well as depth of our business. When we look at the insides of our business, it’s evident to us that our own platform’s network effect in Services is further getting compounded by the macro factors in India. I am immensely excited about the opportunity to lead Quikr Services.”

Sundar has 15 years of strong experience in the internet industry in India. He was the Head of Internet Channels and eCommerce at Citibank India, and the Head of Digital business at The Hindu, one of India’s respected newspapers. Previously, Sundar headed the overall India classifieds business at Sulekha across categories such as real estate, cars & bikes and used goods. Sundar is a graduate of IIT Kharagpur and IIM Ahmedabad.

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ECS unveils new Mini PC – LIVA X

New Delhi, India, 28th April, 2015: Elitegroup Computer System today launched their latest mini PC – LIVA X, a fan-less design, zero-noise and power-saving small-size computer. Adopting Intel Bay-Trail M SOC and 15W ultra-low power design; supporting Windows 8.1, Windows 7, Linux, and Ubuntu operating systems. Moreover, could upgrade to Windows 10 for free once available. Meanwhile, LIVA X supports USB 3.0 port, Wi-Fi & Bluetooth wireless connection technology, and can upgrade storage capacity via mSATA SSD. The most importantly is the size of LIVA X ringing in at only half a liter! LIVA X Mini PC brings a whole new PC experience. LIVA X is offered with sweet spot price as per Indian market standards.

Sunny Yang, ECS General Manager, said,” We believe that the concept of mini PC is a fast growing trend within the Indian tech-savvy community. Users who are at home, even at office are looking for the most convenient way to enjoy video, music, gaming of course and business PC usage. The end user need which should be designed to provide the best possible video and audio, ensure extremely efficient power consumption, offer sufficient cooling, and maintain low noise levels. People want the truly entertainment and stylish look in small size without compromising on performance for home and office. I can proudly say that only LIVA X can make it happen. Meanwhile, we are delighted that we have been associated with Amazon.in and Flipkart in India. It’s a great movement for us to go deep into Indian market.” “Intel has always strived to bring the best of computing technology to its consumers, across form-factors. We would like to congratulate ECS on the launch of the Intel® Processor powered Liva X- Mini PC, which achieves the idea balance between great performance, energy efficiency and battery life.” said Amit Gupta, Director Business Development, Intel South Asia. “We are very happy to be the partner of choice for ECS and offer our customers the new LIVA X Mini PC. We see this as a great opportunity to offer customers across India – even those residing in the remote areas of the country- the ease, convenience & joy of experiencing this unique product.” said Samir Kumar, Director Category Management, Amazon India. “We have over 20 million products across 70+ categories. The wide selection of computing products featured at flipkart will now offer a whole new PC experience with the launch of the LIVA X Mini-PC.” said spokesperson from Flipkart.com, India’s leading e-commerce marketplace. Windows version with 32GB eMMC storage and 2GB DDR3L for MRP of INR 14,900, and that it comes with Windows 8.1, on the other hand, 32GB eMMC storage and 2GB DDR3L without OS for MRP of INR 11,900. The price for the mini PC is never been that competitive in India. LIVA series will be able to give a strategic thrust to the feature rich Mini PC product line with improved technology to a higher level. With ECS creative and reliability we are looking ahead to see these products set the benchmark in India. The LIVA X features a no noise thermal design, providing a real silent Mini-PC. Enjoy it without any noise. Thanks to Intel new Bay Trail-M SOC 22nm processor. LIVA X features ultra-low power consumption, only 1/10 traditional desktop usage.

The power of a 64-bit Dual core 2.25 GHz machine with 4GB DDR3, 64 GB eMMC, WiFi, Bluetooth, USB 3.0 and mSATA. And it’s smaller than your mouse! Thanks to the native VESA mount, you can place the LIVA X practically anywhere – behind displays, monitors and TVs. This doesn’t only save space, but it’s also the easiest way to create a “cable-free” environment.

With the anticipation and excitement to have Windows-Based Mini PC, LIVA X is proud to bring you the latest Windows 8.1 with BING OS (optional) to ensure you a pleasant user experience.

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ASUS launches ZenFone in India

New Delhi, April 23, 2015 — ASUS CEO Jerry Shen today unveiled ASUS ZenFone 2 in India at the Experience 2Morrow press event in Gurgaon. Bollywood star Saif Ali Khan, the renowned photographer Dabboo Ratnani and the celebrated singer Aditi Singh Sharma were also present for the launch.

The highly-anticipated ZenFone 2 builds on the enthusiastic reception and success of the first-generation ZenFone in India, and features a stunning new Zen-inspired design, uncompromising performance, and a premium user experience to bring a new level of empowering luxury to consumers. “We are incredibly excited to bring ZenFone 2 to consumers in India,” said Mr. Shen. “ASUS believes that the best technology should be used by a mass audience, and we have drawn on our core competence to deliver beautiful design and unprecedented performance in an empowering luxury for everyone to enjoy. Since its launch last year, ZenFone has been beloved by consumers and has won 238 awards worldwide.

Debjani Ghosh, Vice President Sales & Marketing Group, Managing Director, South Asia joined Mr. Shen onstage in celebration of the long term partnership of innovation between Asus and Intel. “We’re extremely proud to come together with Asus during the month in which we’re celebrating 50 years of Moore’s law to launch the Zenfone2, a product which has pushed the envelope on innovation yet again to deliver unprecedented performance. With the ZenFone 2, ASUS is giving consumers a great mobile experience in a sleek form factor, combining the 64-bit Intel® Atom™ Processor with Intel’s LTE-Advanced Intel XMM 7260 solution. Intel Co-founder Gordon Moore strongly believes that what can be done, can be outdone and that’s what Intel and Asus have done with the ZenFone 2.”

Amitesh Jha, VP – Retail, Flipkart said, “Asus is one of the leading players in the new-age mobile tech world. They are recognized for their best-in-class technology and innovative products. We are thrilled to take ahead this partnership with the announcement of their latest product—the Zenfone 2 on Flipkart.”

Also making an appearance at the event was renowned digital artist and Instagram sensation, Robert Jahns, who spoke about his experience using the ZenFone 2 PixelMaster camera and shared some of the incredible images he captured with it. Mr. Jahns also endorsed See What Others Can’t See, a global photography campaign designed to showcase the advantages of the ZenFone 2 PixelMaster camera technology.

Winner of a 2015 iF Design Award, the new ZenFone 2 models feature premium design together with incredible specifications and features at compelling prices. ZenFone 2 has a luxurious metallic hairline finish and is just 3.9mm at its thinnest edges, giving it an incredibly slim profile. With a remarkable 72% screen-to-body ratio, ZenFone 2 packs a gorgeous 5.5-inch screen into a compact body similar in size to most 5-inch smartphones.

Designed for comfort and easy one-handed use, ZenFone 2 features an ergonomically curved rear cover with an intuitive button that functions as the volume control as well as the camera shutter button when snapping selfies.

ASUS ZenFone 2 comes with the Android 5.0 Lollipop — the latest, 64-bit mobile operating system — and ASUS ZenUI 2.0 to deliver the ultimate user experience.

ASUS ZenFone 2 comes with 13MP rear-facing and 5MP front-facing PixelMaster cameras for capturing great-looking, high-quality photos and videos in any situation. The latest PixelMaster 2.0 technology features a wide range of enhancements, including Low Light mode on both the rear and front cameras, allowing users to capture up to 400% brighter photos and videos at night or in dimly lit scenes. When a flash is preferred, ZenFone 2 is equipped with a Real Tone Dual LED flash to ensure warm skin tones and natural colors.

The camera also features an enhanced HDR mode and a blue glass infrared filter, making ZenFone 2 one of the best smartphones for capturing challenging backlit scenes, such as sunset portraits. The camera’s zero shutter lag lets users take photos instantly, helping them capture those precious moments that can pass in the blink of an eye.

ZenFone 2’s 5MP front-facing camera features a wide, 85-degree field of view perfectly engineered for taking selfies. Built-in real-time beautification makes taking selfies even more fun. When taking a selfie with a group of friends, or including scenery in the shot, ZenUI Selfie Panorama mode lets users capture panoramic selfies with up to a 140-degree field of view.

For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual mode offers users a DSLR-like experience right on their smartphone.