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Why is digital marketing important?

You can focus your efforts on only the prospects most likely to purchase your product or service:

If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Of course, you can measure certain demographics — including the magazine's typical readership or the demographic of a certain neighborhood — but it's still largely a shot in the dark.

Digital marketing allows you to identify and target a highly-specific audience with personalized and high-converting marketing messages.

For instance, you might use social media targeting to show ads to a certain audience based on variables like age, gender, location, interests, networks, or behaviors. Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. 

Ultimately, digital marketing helps you conduct the research necessary to identify your buyer personas and refine your strategy to ensure you’re reaching prospects most likely to buy.

Digital marketing evens the playing field within your industry and allows you to compete with bigger brands:

If you work for a small business, it's likely difficult for you to compete with the major brands in your industry, many of which have millions of dollars to invest in campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives.

For instance, you might use long-tail keywords to create high-quality content that ranks on search engines. Search engines don’t care which brand is the biggest, but it does care about prioritizing content that resonates best with target audiences. 

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3 Healthy Superfoods to Eat Every Day

Nuts:

What can't nuts do? They're packed with healthy polyunsaturated fats and magnesium, two important nutrients for heart health. These nutrients may also ­offer protection against insulin resistance, which can lead to ­diabetes. Antioxidant compounds found in nuts, including ellagic acid and resveratrol, can reduce the wear and tear on your body from free radicals.

This lowers inflammation, which may reduce cancer risk. Plus, nuts provide insoluble fiber, which studies suggest may help you stay healthy by feeding beneficial gut bacteria. Spread nut butter on toast, grab a handful of nuts for a snack or make your own simple trail mix.

Broccoli:

This green powerhouse packs vitamins A, C and K (which helps with bone health), as well as folate.

There is another reason broccoli frequently earns a top spot on "superfoods" lists: it delivers a healthy dose of sulforaphane, a type of isothiocyanate that is thought to thwart cancer by helping to stimulate the body's detoxifying enzymes.

Berries:

All berries are great sources of fiber—a nutrient that most Americans don't get enough of. Fiber helps keep your digestive system healthy and working properly, keeps you feeling full, and it's good for your heart. All berries are good for you, so be sure to mix it up.

In the winter, when berries aren't in season, grab frozen berries (without sweeteners) and use them in smoothies, oatmeal or even thawed in yogurt. Raspberries (one of the best breakfast foods for weight loss) boast the most fiber at 8 grams per cup and also contain ellagic acid, a compound with anti-cancer properties. The same amount of blueberries has half the fiber (4 grams), but is packed with anthocyanins, antioxidants that may help keep memory sharp as you age. A cup of strawberries contains 3 grams of fiber, but more than a full day's recommended dose of skin-firming vitamin C.

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Here are the top 3 ways to learn digital marketing

Follow influencers on social media:

You can also follow some digital marketing influencers on social media platforms like Twitter, Facebook, and Instagram. Digital marketing experts and influencers are highly active on social media.

They constantly publish new content on their social media accounts. Hence, you can take up this opportunity to learn digital marketing.

I am personally following all the top digital marketing experts on social media platforms like Facebook, YouTube, Twitter, and Instagram.

Digital marketing seminars and conferences:

You can also learn digital marketing by attending digital marketing seminars and conferences. Every year thousands of digital marketing seminars and world conferences are conducted; you can enroll yourself in those conferences and get valuable insights.

The entry fee of these seminars is quite high, but it is worth your time and investment.

A lot of experts, business leaders, digital influencers, and digital entrepreneurs share their knowledge in these seminars and conferences. Hence, it would be great to learn from these experts.

Read digital marketing books:

If you don't want to spend too much money on a paid digital marketing course, then you also buy digital marketing books at a much cheaper rate and start reading them.

Books won't give you much practical knowledge, but they are a great tool to start your digital marketing journey.

I started my digital marketing journey by reading books; later on, I started my own blog to learn things more practically. To start with, you can either buy a full-stack digital marketing book that covers the A-Z of digital marketing. You can also purchase various books on digital marketing topics like SEO, social media marketing and much more.