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Best 15 Social Media Analytics Platforms for Your Business

Social media management is an integral part of any successful marketing strategy. The importance of properly managing campaigns and monitoring them across multiple platforms has been understood for years, but the strains of recent world events have pushed social media marketing to heights. Over half of the world’s population is active across a variety of social media platforms.

Best Social Media Analytics Software

1. HipSocial

HipSocial is a social media analytics tool designed by 500apps, HipSocial helps you with easy, centralized posting, deep social media listening tool capabilities, analytics, enhanced engagement, and very powerful cross-channel automation. HipSocial can help you increase engagement with your audience and help your brand grow with the help of a super helpful feature called Smart Finder.

2. Sprout Social

Sprout Social offers analytics, publishing, reporting, listening, and a social inbox. It strives to help you understand and reach your audience.

3. Buffer

Buffer offers scheduled social posting on Instagram, Facebook, Twitter, Pinterest, and LinkedIn on one dashboard. It features content scheduler for each account, custom posts, and a calendar to view all of your scheduled content

4. Hootsuite

Hootsuite can help you manage multiple social networks and profiles and measure your results. Its features include scheduling, monitoring content curation, analytics, team management, and more.

5. Awario

Awario can help you track every time your brand or your competitors are mentioned on social media and find out who your niche influencers are. Awario features constant monitoring, powerful analytics, social listening, and an inbox for discussions.

6. SocialPilot

SocialPilot is a social media marketing software that can help increase your brand recognition and traffic that offers scheduling automation. Its features include analysis, monitoring, and reporting along with the ability to manage your social media marketing team and their work.

7. CoSchedule

CoSchedule is a more general marketing management tool that can help you with your social media management with its social organizer. It can help you plan, publish, engage and measure your social media campaigns.

8. Sendible

Sendible helps you manage multiple platforms, helping you streamline everything from planning and collaboration to engagement. Features include a dashboard, publishing, approval workflow, analytics, and social media listening.

9. eClincher

EClincher is a tool to manage social media that offers features such as publishing and scheduling, a social inbox, CRM, and content management. It includes the ability to publish, schedule, monitor, and listen.

10. Agorapulse

Agorapulse helps you drive engagement and build authentic relationships easily. Features include flexible scheduling options, social inboxes to manage engagement, one-click reports, and real-time team collaboration.

11. Crowdfire

Crowdfire is a powerful tool for brands, businesses, agencies, and individuals to discover and schedule content. It helps with your content creation, publishing, analytics, and listening for mentions.

12. Meet Edgar

MeetEdgar can help you schedule, share, and reuse posts whenever you want to. It gives you the ability to upload your content with a bulk import or manual input and color-codes your categories.

13. Falcon

Falcon is a social media platform with analytics, community engagement, and governance for multiple networks. It features monitoring, targeting, content, analysis, and management.

14. Iconosquare

Iconosquare can help you grow your Instagram and Facebook presence with insights and management tools. It offers analytics, publishing, and monitoring.

15. MavSocial

MavSocial touts itself as an affordable and easy social media management software. Its features include publishing, listening, engaging, reporting, collaboration, and content curation.

Choosing Your Solution

At the end of the day, this decision constitutes an investment in your business. It’s important that you consider your brand’s budget prior to making any decisions. Additionally, it’s equally important that you take the time to get feedback from your team. They’re the ones that will be using this software most often, and they’re the ones that will work hard to grow your brand’s presence and reach across various social media platforms.

If you’re in the market for social analytics platforms, we encourage you to try HipSocial. HipSocial is a social media management tool that was designed with small and medium business owners in mind. Its powerful features help you create engaging campaigns for a targeted audience, monitor brand mentions, and campaign performance, collect data and invaluable insights, and optimize future campaigns to ensure you make the most of your marketing efforts on social media.

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9 Best Social Media Automation Tools to Boost Website Traffic

Traffic in social media refers to the number of visits your website, mobile site, or app gets from social networks. Businesses have come to understand the importance of traffic for their online presence. More visits mean more people interacting with your posts, which subsequently increases your chances of making sales. Traditionally, a credible social media engagement is achieved by inviting people manually, interacting with the audience, urging users to share, and many more. This has proved to be not only tasking, but it requires a lot of dedicated resources.

1. HipSocial

HipSocial is a convenient social media management tool that turns your blog posts into engaging social media campaigns. Immediately, you connect your blog via a 500apps account, and you can engage your audience 24/7 with updates and posts. When it notices new blog posts, the tool generates a social media campaign.

2. SocialPilot

SocialPilot is a social media automation tool for businesses—small, medium, and large corporations. You can enjoy a lot of features with this tool. Some of these features include social media scheduling, calendar management, client management, and many more.

3. Hootsuite

Hootsuite is a social media automation tool popular amongst marketers. It has a great interface and features that make it compatible with lots of social media platforms. However, Hootsuite targets only big-sized enterprises because of its complex features and pricing. If you own a large establishment, you should consider Hootsuite, and the ROI outweighs the cost.

4. Zapier

Zapier is a social media automation tool with mind-blowing potential. Zappier uses Zap, which you can trigger with a predefined set of rules.

5. BuzzSumo

BuzzSumo is a vital engagement tool if you want to understand your content management strategies better. With BuzzSumo, you do not have to rack your brain to develop a topic for your content.

6. Buffer

Buffer is one of the most famous social media monitoring tools because it offers users scheduling functionality.

7. CoSchedule

CoSchedule is a social media automation tool designed to achieve efficiency for solopreneurs and marketing agencies. The software integrates with WordPress and pushes content to your favorite social media platforms.

8. Sendible

You get to manage and automate your social media channels with the Sendible social media automation tool. The software not only lets you do one-on-one campaigns on different social media accounts from your dashboard, but you can also manage how your campaigns should be.

9. Agorapulse

Agorapulse is an all-in-one social media monitoring tool. The software encourages collaborative work among teams

Conclusion

As earlier stated, the world of social media marketing has experienced noteworthy evolution to become irrelevant to your audience; you need to be proactive. Thus, you need the best social media listening tool to make an enduring impression on your customers. The list above is well prepared, and each software is top-notch, though they might vary slightly in what they offer.

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10 Best Facebook Post Scheduler Tools for Your Business

A Facebook post scheduler keeps you organized as it helps share, manage, and schedule posts with a few clicks. You can select the date and time when the specified post has to go live and leave it to the scheduler to complete the task on the given day.

What is a Facebook Post Scheduler?

A Facebook post scheduler allows you to create content in advance for all upcoming media marketing campaigns on the social media platform. The scheduler helps you schedule posts on personal profiles, groups, and pages at your convenience. 

List of 10 Facebook Post Scheduler Tools

Organizations can choose Facebook as a social media marketing platform to enhance their businesses and attract prospective customers. The organizations can send messages or promote their brands via posts that can get scheduled in advance using a Facebook scheduler tool. Here are the best Facebook post scheduler tools that you can use to share posts and promote your business.

1. HipSocial

HipSocial is a well-known social media scheduler and an all-in-one social media management tool. The tool also includes Facebook scheduling services and provides the best relevant services to replace time-consuming tasks.

Here are the features of HipSocial:

It gives you access to all social media platforms like Facebook from a single place.

It helps you schedule posts with a content calendar, workflow approval, and various bulk scheduling tools.

It provides creative media content using Pixabay images and Giphy animations to keep your audience engaged.

2. Circleboom

Circleboom is one of the most trusted and affordable Facebook post scheduler tools that help design, automate, plan, and schedule your posts on a single platform. You can quickly create and design your content on the tool’s intuitive dashboard with multiple features.

3. Skedsocial

Skedsocial is a good tool for automatically posting stories, images, carousels, and videos on Facebook. The tool automatically posts for you on social media and has unique scheduling features. 

4. Iconosquare

Iconosquare is a one-stop solution for social media management that offers analytics, scheduling, and a management platform for various agencies and brands. The tool enables easy and advanced social media scheduling on various platforms like Facebook. 

5. Crowdfire

Crowdfire provides social media services ideal for Facebook post-scheduling activities. The tool helps you discover and schedule your content and manage multiple social media accounts from a single platform. The tool is best for automation tasks and helps you get the desired followers within a short period.

6. Socialoomph

Socialoomph is a Facebook scheduler tool that helps you manage and publish posts. The tool does not have other options like monitoring or analytics. So, Socialoomph focuses specifically on scheduling posts, and many consider it one of the best scheduler tools. 

7. Buffer

Buffer is one of the best professional tools to schedule your Facebook posts which has been in the business for a long time. The social media management helps you collaborate, plan, and publish relevant content that helps drive growth and meaningful sales engagement for your brand.

8. Planable

Planable enables you to publish Facebook posts in real-time or schedule them for later use. The tool’s main function is to schedule relevant content on social media platforms

9. Agorapulse

Agorapulse helps manage and publish social media posts on various platforms like Facebook simultaneously from the same dashboard.

10. Loomly

Loomly is a tool that aids in planning and scheduling your Facebook posts at your convenience. The tool’s primary function is scheduling content for Facebook and other relevant social media platforms.

Summing it Up

A Facebook scheduler tool has multiple benefits that can help a brand build its image among the target audience to make them loyal customers in the future. Marketing professionals understand that it is important for them to stay on top of the game to increase brand visibility, especially on social media platforms like Facebook.

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Why You Should Use Social Media Content Scheduling

Social media content scheduling can help boost your brand awareness, increase your lead conversion rates, and establish you as a thought leader in the industry.

Why Schedule Social Media Posts?

Scheduling your social media content has a lot of benefits. These advantages are specifically listed down below:

1. You Can Plan Your Content in Advance

Content Scheduler helps you a ahead of time with more strategic with your content. You can plan out what you want to say in advance, and you don't have to come up with something new to post constantly. You can also avoid repetitive and redundant posts by planning ahead of time.

2. You Can Batch Your Content

Perhaps the most obvious benefit of social media scheduling is that it can save you a lot of time.Rather than spending time every day logging in to each platform to post your content, you can batch create content and schedule it to be published automatically.

3. You Can Reach a Wider Audience

By scheduling your social media posts, you can make sure that your content is being seen by people in different time zones. This will allow you to reach a wider audience and have a bigger market. By doing this, you are strengthening your brand awareness and social media presence.

4. You Can Be More Consistent with Your Posting

It can be hard to keep up with a consistent posting schedule, but social media scheduling can help. By use a social media calendar you can schedule your posts ahead of time, you can make sure that you’re posting regularly, even if you don’t have time to post every day. Not only will this make you more visible on social media, but you can ensure that you don't miss out on any schedules or events to post about.

5. You Can Take Advantage of Trends

By scheduling your social media posts, you can be one of the first to jump on trends. This can help you get more engagement and reach a wider audience.

6. Get Ahead of the Competition

Social media is a fast-paced environment, and it can be hard to keep up with the competition. By scheduling your content in advance, you can ensure that you’re always one step ahead. This gives you the time you need to create high-quality content that will make you stand out from the crowd.

Conclusion

There are many benefits to social media scheduling. It can save you time, help you stay organized, and make sure you're posting content that is timely and relevant. Additionally, social media scheduling can help you increase your reach and engagement, as well as boost your overall social media strategy.

If you are seeking the best social media scheduler, HipSocial can help you out. Don’t worry about being unable to keep up on your social media content, as you can make things automated. Check out our tool today!

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Benefits of Using a Social Media Analytics Tool

Social media has become one of the most popular forms of communication, with platforms like Facebook, Twitter, and Instagram having billions of active users. This has led to a new form of data analytics known as social media analytics. And here, we will be discussing the social media analytics tool and its contribution to social media marketing.

Social media analytics is the process of collecting, measuring, and analyzing data from social media platforms like Facebook, Twitter, and Instagram.

Let us understand the social media analytics tool a little bit better.

About Social Media Analytics Tool

Making informed decisions in fields like product development and public relations is made possible by the social media analytics tool which gives businesses the ability to spot significant patterns and trends in social data. Analysis of social media data using tools like social media management tool can help businesses better understand the wants and needs of their customers, enhance the effectiveness of social media-based market research and customer service, make more informed marketing and product development decisions, boost competitive intelligence, and show a positive return on social media investment.

Benefits of Social Media Analytics Tool

Businesses can make better decisions about where to allocate their resources by understanding what is working and what is not, using a social media analytics tool.

Increased reach

As a business owner, you are always looking for ways to increase your reach and social media is a great way to do that. But, with so many different social media scheduling platforms and ways to use social media, it can be hard to know which ones are the most effective for your business. This is where a social media analytics tool can be extremely helpful. 

Competitive edge

The ability to analyze competitors is a significant additional benefit of social media analytics tools. Understanding what your rivals are doing can enable you to make wiser choices and benefit from their mistakes. 

Product management

Customers frequently post reviews and comments about products on social media. Brands can use media monitoring strategies to examine this input. Companies can use unfavorable feedback to identify their shortcomings and determine the best course of action. Brands will be able to enhance their offers as a result, which will enhance the customer experience.

Improved engagement

Business models are transforming into more experience-driven. Social media analytics can enhance customer experience and provide new insights into what people want from a company. Businesses can use behavioral analysis to understand how their social media content is being received by consumers and produce joyful moments.

Conclusion

When it comes to social media analytics, technology is your friend, and there are several tools available to help you make sense of the data. Both in the short and long term, a social media analytics tool can help you become more visible. Additionally, data from your analytics guarantees that you get more out of your time. Use the proper tools to track your analytics, and only track the metrics that are most important to your company, for the greatest outcomes. HipSocial by 500apps is a social media analytics tool that helps you manage your entire social media marketing in one place. Along with extensive features, the tool also provides you with access to 50+ applications that you can use to meet all business requirements.

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How to Find the Perfect Social Media Management Tool

Social media management tools are platforms that enable users to more effectively manage their social media accounts and campaigns. By consolidating all of their social media activity into a single platform, users can more easily monitor and respond to comments, messages, and activity across all of their social media channels. Additionally, social media management tools often provide users with insights and analytics that can help them to better understand and measure the impact of their social media activity.

Importance of Social Media Management Tool

Social media management tools are important for businesses and organizations of all sizes. They allow you to effectively and efficiently manage your social media accounts, help you to track and measure your results, and give you the ability to connect with your customers and followers.

There are a number of different social media management tools available, and choosing the right one for your business or organization can be a challenge. However, it is important to select a tool that will meet your specific needs and goals.

Finding the Right Social Media Management Tool

Follow the steps below to avoid getting overwhelmed by the plethora of social media platforms when conducting research:

Defining goals

Outline your social media objectives first. If you don't know what you're going to use a social media monitoring tool for, what's the sense of looking for one? Defining precise social media objectives enables you to know what to consider when selecting an appropriate social media management tool. Define your business objectives, consider how social media might help you reach these objectives, and specify the metrics you want to monitor before you create your social media goals.

You might use social media to engage with customers, organize an awareness campaign, and build your expertise as a thought leader.

Determining features

The qualities your social media management tools must have can be determined using your list of must-have features.

List all of the things you plan to do. What are your daily, weekly, and biweekly routines? What frequency do you intend to publish? What regular tasks can help you accomplish your objectives?

Let's say you have three posts every week to make to Facebook, LinkedIn, Instagram, and Tiktok. An image, video, carousel, story, and reel scheduling social media management tool is required. HipSocial provides solutions to this in addition to bulk uploading and comprehensive image cropping and editing in one location.

Extensive research

It's time to hunt for the greatest social networking tools now that you have a list of the qualities the social media scheduling tool must have. Selection of the top social media management tools from your research will enable you to choose the one that best meets your requirements. What is ideal for you will vary depending on your objectives and activities. Clarifying your objectives and must-have features is so crucial.

Shortlisting

Select the tools with features you absolutely require when you examine the features of those on your list. Then pick one or more of them from 2-4. When making a selection of the top social media marketing tools, keep your workflow in mind.

You should not shortlist any social media marketing tools that do not contain all of the features on the must-have list. Don't ignore it. The future workflow of your team could be hampered by a missing functionality.

Bottom Line

Now that we have discussed the social media management tool in detail, on the last note we would like to recommend you to check out HipSocial by 500apps for its advanced social media management features. Moreover, it provides users with access to 50+ applications that are designed to meet end-to-end business requirements.

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5 Best Social Media Planner Tools to Enhance Your Business

What is a Social Media Planner?

Social media has become an integral component of the business world in this digital era and plays a key role in the digital marketing sector. Using social media as a marketing strategy helps the company grow because it reaches millions of individuals instantly and in the most effective way.

Best Social Media Planners Available in Market

Whether you work for an agency or prefer to work independently, the social media planner tool helps you improve your brand's visibility in various ways. Let's look at the top 5 social media planners to help you achieve your business objectives.

HipSocial

We've made it to the top! HipSocial is the social media management tool under the brand name 500apps. The tool is integrated with multiple social media networks, including Facebook, Twitter, Instagram, and LinkedIn, among others.

With Hipsocial, you can easily schedule or optimize content based on your audience's interests and engage with potential customers. HipSocial's Web Scrapper also ensures that you acquire relevant information from your target sites and enhance the content to fit your social media objectives.

HipSocial's analytics tool shows detailed insights to better understand client behavior, interests, and other relevant data to improve the whole social media presence.

Pricing - Free account with access to 50 apps. Its cloud plan starts at $14.99/- per month

2. MavSocial

MavSocial, like HipSocial, is linked to social media sites and offers features including scheduling, automation, consumer engagement, planning, publishing, and monitoring.

3. Zoho Social

This is the social media planner for team collaboration. Teams can use the platform to talk, provide feedback, and exchange team tasks and reports all at once.

4. UberCircle

This social media planner tool saves you time and effort when it comes to planning, analyzing, scheduling, or reporting on social media platforms. The application is simple to use, and it only takes 10-20 minutes every day to complete all of the work. UberCircle simplifies your entire process and makes it easier to provide content successfully.

5. Hootsuite

Hootsuite is a popular social media scheduling application. It caters to the needs of every individual, whether they are freelancers, small businesses, or major corporations. Its versatile scheduling options allow you to simultaneously post many videos and manage multiple accounts for each channel.

Summing it Up

Today, social media is an essential component of many businesses. People extensively rely on and invest in social media platforms to boost their brand visibility. To achieve the desired results, one must invest in a social media planner. There are numerous social media planner tools available; perhaps, this list will assist you in selecting the best one. If not, take a look at HipSocial and enhance your business visibility with our social media management app.

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7 Social Media Trends you Can't-Miss Out On In 2022

Learn about social media trends to stay ahead of the competition. These 7 social media trends will help you gain an understanding of what to expect in the future.

Social media is in constant motion. It ebbs and flows with changing practices, features, and trends. That is part of what makes social media so exciting and worthwhile for businesses and, the changing nature of social media also creates an atmosphere of evolution. Social media has evolved to offer a little something to every person and every interest. From Snapchat to Facebook, there is a variety of options for users to engage with others, connect over content, find jobs, and, of course, advertise and promote a business.

Top 7 Social Media Trends

1. Engaging and Connecting With Your Audience Using the Live Feature

The 'live' feature is one of the most effective trends on social media to engage your audience. It has become popular for businesses to respond and appropriately engage their users on social media.

The 'live' feature, which allows for you to share a live video to your audience takes the game a step further and allows for more than just answering comments and responding to messages, This powerful social media trend is available multiple networks including Instagram and Facebook and it can be really powerful during the launch of a brand or when showcasing new products to your users. 

2. Harness the Power of Facebook and Instagram Stories

Launched in March 2017, Facebook and Instagram stories feature came into the picture as one of the most revolutionary trends on social media that promises to stick around for a long time. This feature gives you the ability to post a temporary update whether in the format of a text or an image lasting only 24 hours.

3. TikTok is a Social Media You Should be Using

With over 1.5 billion application downloads in 2019, TikTok is definitely a vital social media trend to reckon with for any serious business owner.

Founded on a simple concept where the application allows a user to create and upload a micro-video and share it, TikTok is giving businesses a new way to increase growth and revenue through their ads platform. You can also use the application to raise brand recognition for your product or service.

4. Facebook Groups are More Powerful Now Than Ever

Another effective and rather cheap way to harness the power of trends is the use of Facebook groups.

According to Research, "The members of a group feel like a community. They know that if they have a question, someone from a group is more likely to answer it".

Your customers or clients feel more 'safe' when there is a ready method of communicating or interacting with your team and this adds credibility to your brand and builds a good reputation around your products. In order to reach audiences in different timezones, you can schedule your posts with Facebook post scheduler

5. Remember to Make Use of Influencers

Popular brands all over the world have discovered a new way of pushing their products and it is by using social media influencers. Influencers are an emerging trend on social media you cannot ignore. Influencers are tastemakers and trusted authorities in their respective niches. Their huge and loyal followings allow them to speak directly to customers in a trusted context that helps them easily sell, connect and engage. Instagram is one of the domains where the influencer reigns, making it a great choice for businesses seeking reach.

6. Targeting Mobile Internet Users

The usage of mobile internet as a social media trend is something you cannot ignore if you plan on running a successful business. Mobile internet usage has been on a sharp increase, heavily competing against traditional desktop usage. According to World Advertising Research Center

Almost three-quarters (72.6 percent) of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people

7. Creating Brand Awareness With Quora

If you have been on the internet for longer than a day, you have most certainly run into Quora. This is one of the most active and reliable sources of information, On this platform, people get to ask questions and get the unique advantage of having a global audience to respond to them.

Conclusion

HipSocial is a social media management tool that can help you take advantage of these trends by scheduling and posting content across your social media platforms for the brands and businesses you manage. It can save you huge amounts of time and stress by offering social media features that make collecting feedback and engaging users easier than ever.

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7 Social Media Engagement Software Consideration Factors

One of the reasons that marketers, business owners, and professionals enjoy and employ social media for marketing purposes is that it provides a wealth of measurable data. On top of that, it’s easy to work with, so that even novice small business owners can master the basics with relative ease. Most social media platforms come with helpful dashboards built-in that can be especially useful for beginners or smaller organizations. However, when it becomes necessary to track campaign performance across multiple networks, as is usually the case, you need the help of advanced social engaging software.

Why is Social Media Engagement Software Required?

Social media marketing has exploded in recent years, and for good reason. Almost half of the world’s population is active on social media. Every type of demographic is represented on one social platform or another. 

7 Tips to Choose the Best Social Media Engagement Software

1. All-in-one Platform

An all-in-one social media management app reduces your dependence on smaller tools and improves your business workflow. Then, you’re empowered to use a scheduling tool to get more traffic and ensure that your metrics are on the rise while still being objective and accurate.

2. User Experience

It may not seem like it on the surface, but the Social Engagement Software you end up using is only as good as its user interface. If it’s not easy to use, and if it doesn’t deliver an excellent user experience, there’s a good chance your staff will have problems with the app. Not only does this disrupt the transition to the new software, but it also hurts productivity.

You should always choose a tool that is easy to use and easy to master. Your team should feel empowered to use all the features of the tool, and it should be easily taught to new hires.

3. Scheduling and Publishing

When searching for Social Engagement Software, you would want to verify many features, but one of the most important is the content scheduler feature which helps you to publish and schedule across all platforms using one easy-to-use tool for mapping out a content calendar and sticking to it month over month.

4. Integrations and Extensions

You likely use many different tools during your day at work where you chat on Slack, check your Google Calendar, and more. Part of the beauty of advanced Social engagement software tools is its ability to integrate with and extend the power of the tools you already work with.

Conclusion

If you consider these seven essential elements of any Social engagement software, then you will be well on your way to choosing an excellent app for your brand that will help you boost productivity, confidence, and more.

HipSocial by 500apps is a powerful social media management tool that helps to boost your social media engagement. It boosts your business through custom automation, insightful analytics, and easy scheduling.

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How are Best Social Media Schedulers Changing in 2022?

Social media schedulers are getting smarter and smarter, and their features are changing every year. In 2022, how best social media schedulers are evolving?

Rise in Social Media Usage

According to statistics, since March of 2020, there has been a noticeable 21% increase in social media usage

People have been using social media not only to keep in contact with their loved ones but also to research products and shop lines. Since meeting people and going shopping pretty much became impossible these past few months, companies have also upped their digital sales with attractive discounts and deals offered online. This definitely keeps customers further hooked online, not just in B2C but also B2B.

What is a Social Media Scheduler?

A social media scheduler is essentially a digital tool that marketers use to create, post, and schedule content on social media, among a number of other things. Some of the best social media scheduler feature well-designed tools to manage subscribers or followers as well, along with intelligent social media listening tool and analytics to enable marketing team leaders to see how their teams are doing and make necessary changes.

Social Media Schedulers Evolve

Now the best social media schedulers in the market are flexible and easily adaptable to changes happening in social media algorithms as well as external stimuli. Technologies inevitably need to change as people evolve and as the social-political and economic scenes evolve.

These changes make it essential for businesses to keep up with the latest trends and best practices in the industry.

Alexa.com talk about some of the major social media trends that they think are going to be major factors in 2021 including some amazing ways to include them into your marketing strategy in this post

1. Organic is the Name of the Game

With the number of fake follower generators, spam “like” generators, and audience buying services increasing by the day, surprisingly enough, people are getting all the more inclined towards organic growth and organic content.

2. Content Beats Everything

As an extension of the previous point, content is always King. There is nothing that beats or surpasses good quality content on social media. Whether you wish to increase followers or boost engagement or increase conversions, the first and most important thing you need to do is put out valuable content that users can take advantage of every time. You also need to brainstorm ideas to create unique content — ones that resonate with customers, in order to stay ahead of the competition.

Some of the best content scheduler like Hipsocial, allows you to create and post content easily across multiple channels. You can ideally create long-form posts and break them into shorter shareable posts on different channels.

3. Conversation is a Two-Way Street

It is all about continuous and prompt customer experiences these days, which necessitates solid conversations. Customers need more transparency and more information to make worthy investments in products and services. Hence, rather than pitching products directly, companies have to offer full-blown conversations, as demanded by customers along with insightful content.

4. Attention Spans are Going Down

Customers are more interested in ultra-short snippets of content these days, as opposed to long-form content even in videos. This is probably what led to the raving popularity of Tik Tok videos and Reels on Instagram. These platforms have generated billions of users and followers because of this very feature.

Clearly, attention spans are going down, and marketers are utilizing social media management tools to post short-form content.

5. Video Continues to Dominate

Video content continues to grow in relevance and popularity. As expected platforms like YouTube facilitating valuable video content are still preferred by customers for important information.

Bottom Line

Out of all the above trends, one thing appears crystal clear — that it is extremely important to use the best social media schedulers for your business and to adopt relevant best practices to make the most of social media marketing campaigns. Since quite evidently, social media is one of the most influential channels to reach out to customers these days, investing in the right solutions will most definitely pay off.

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Why an Insta Post Scheduler Is Effective for Social Media?

Using an Insta Post Scheduler for scheduling your Instagram social media posts for other networks will be easier and more efficient

While Instagram doesn’t have an in-app component that lets you schedule posts, various third-party apps can help you achieve this goal. However, most of these third-party apps require a computer to work effectively.

Using your computer and an Instagram post scheduler makes scheduling social media posts for other networks easier and more efficient. This is crucial if you’re using a third-party scheduling tool or already scheduling social media posts for your other networks from your computer.

Here are reasons why you should be doing this already:

1. Aids against content blocks: Many creators find that their output is boosted when they schedule posts in advance. Scheduling provides a buffer between the time you start creating your post and the time it is posted. 

2. Better post efficiency: If you work with multiple social media accounts or simply want to be more efficient, an Instagram post scheduler may improve your results.

3. Easier monitoring: Monitoring your results and looking at insights from the posts will help you understand your performance level. This will help you form content creation plans relevant to your needs and expectations.

4. Ensures quality and quantity of content with minimal errors: Scheduling posts for a later date allows you to proofread what you’ve written and checked for errors. Without this, errors are unavoidable.

5. Increased consistency: Your loyal followers deserve your content and won’t starve for updates if you schedule posts to air regularly.

6. Increased engagement and reach: Quality posts entice your readers to stop scrolling and look at what you’ve written, but you first have to publish them regularly — at least three or four times a week. What better way to track them than an Instagram post scheduler? Well! It's indeed simplified by a social media listening tool.

7. Time management: You probably already know the benefits of scheduling your posts. Namely, you can save time! Scheduling your posts allows you to create and post content in batches. As such, you won’t have to deal with the tension of trying to beat a deadline.

And it’s no coincidence that an Instagram post scheduler has been called the best social media trick.

Work with Multiple Social Media Easily

Need help juggling various social media management app? HipSocial’s got you covered! Our Instagram post scheduler helps you schedule, engage, and make data-driven decisions through your content. Sign up now; it’s free for ten users!

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7 Social Media Trends you Can't-Miss Out On In 2022

Learn about social media trends to stay ahead of the competition. These 7 social media trends will help you gain an understanding of what to expect in the future.

Social media is in constant motion. It ebbs and flows with changing practices, features, and trends. That is part of what makes social media so exciting and worthwhile for businesses and, the changing nature of social media also creates an atmosphere of evolution. Social media has evolved to offer a little something to every person and every interest. From Snapchat to Facebook, there is a variety of options for users to engage with others, connect over content, find jobs, and, of course, advertise and promote a business.

Top 7 Social Media Trends

1. Engaging and Connecting With Your Audience Using the Live Feature

The ‘live’ feature is one of the most effective trends on social media to engage your audience. It has become popular for businesses to respond and appropriately engage their users on social media. They use social media to create brand advocates by responding to feedback and comments with an on-brand and appropriate tone.

The ‘live’ feature, which allows for you to share a live video to your audience takes the game a step further and allows for more than just answering comments and responding to messages, This powerful social media trend is available multiple networks including Instagram and Facebook and it can be really powerful during the launch of a brand or when showcasing new products to your users. According to SproutSocial, 1.62 billion users visit Facebook daily.

2. TikTok is a Social Media You Should be Using

With over 1.5 billion application downloads in 2019, TikTok is definitely a vital social media trend to reckon with for any serious business owner.

Founded on a simple concept where the application allows a user to create and upload a micro-video and share it, TikTok is giving businesses a new way to increase growth and revenue through their ads platform. You can also use the application to raise brand recognition for your product or service.

3. Facebook Groups are More Powerful Now Than Ever

Another effective and rather cheap way to harness the power of trends is the use of Facebook groups.

According to Research, “The members of a group feel like a community. They know that if they have a question, someone from a group is more likely to answer it”.

Your customers or clients feel more ‘safe’ when there is a ready method of communicating or interacting with your team and this adds credibility to your brand and builds a good reputation around your products. In order to reach audiences in different timezones, you can schedule your posts with Facebook post scheduler

4. Targeting Mobile Internet Users

The usage of the mobile internet as a social media trend is something you cannot ignore if you plan on running a successful business. Mobile internet usage has been on a sharp increase, heavily competing against traditional desktop usage. According to World Advertising Research Center

Almost three-quarters (72.6 percent) of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people.

Conclusion

With social media, you have a platform where you can build and grow your business fast. Knowing the trends on social media which are effective and relevant to your business and products gives you an edge over your competitors. It is important to note that some Social Media Trends are temporary, while others stick around for a long time. Learn to harness these emerging and continually changing trends to grow your brand.

HipSocial is a social media management tool that can help you take advantage of these trends by scheduling and posting content across your social media platforms for the brands and businesses you manage. It can save you huge amounts of time and stress by offering social media features that make collecting feedback and engaging users easier than ever.

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What You Need to Know to Launch Your Brand on Social Media

Are you ready to take your brand to the next level? Learn what you need to know to launch your brand on social media and reach a wider audience.

As a small business owner, you may be wondering how to get started with social media marketing. After all, social media platforms like Facebook, Twitter, and Instagram are incredibly popular, and they can be great tools for promoting your brand. However, before you launch your brand on social media, there are a few things you should keep in mind.

Develop a Plan

When it comes to social media, there’s no one-size-fits-all approach. The best way to launch your brand on social media depends on your specific goals and target audience. However, there are some general best practices that all brands should follow when starting out on social media.

Finally, it’s important to consider the tone and voice you’ll use on social media. This should be in line with the overall voice and tone of your brand. For example, if your brand is fun and playful, your social media management should reflect that.

Create Content in Advance

Why create content in advance?

Well, for one, it’ll help you get ahead of the game. You can start promoting your brand before it even launches, which can generate some buzz and excitement.

First, you need to decide what kind of content you want to create and plan accordingly. This could include blog posts, social media updates, videos, etc. Having a content plan will help you stay organized and on track.

Next, you should create a content calendar. This will help you keep track of what content you need to create and when. This is especially helpful if you plan on outsourcing some of your content creation.

Lastly, if you can, try to batch your content creation. This means creating a bunch of content at once instead of spreading it out over time. Batching your content can help you be more efficient and get more done in a shorter amount of time.

Keep Engagement High During and After Your Launch

Your brand launch is the perfect time to get your customers engaged with your brand. However, you need to keep the momentum going after the launch to keep your customers engaged.

Be sure to thank your customers for their support on the day of your launch. For example, if they’re part of your email list, send them a personal thank-you note. You can also post a thank-you message on your social media channels.

After your launch, keep the conversation going by regularly posting engaging content on your social media channels. This means creating ai content writer for blog posts, infographics, videos, and other forms of content that are relevant to your brand and target audience. Not only will this help keep engagement high, but it will also attract new customers and followers. You can also send out monthly newsletters to keep your customers updated on your brand.

Final Thoughts

Launching your brand on social media is a great way to connect with potential customers and create a buzz around your product or service. However, it’s important to remember that social media is a two-way street — you need to be active and engaging with your audience and not just post one-way messages. Take the time to listen to what your customers are saying, and you’ll be well on your way to success.

Plan a successful launch for your brand on social media with the help of HipSocial. We are a social media management app that helps brands schedule content, engage users, and make data-driven decisions. With our social media scheduler, you can bulk-schedule social content on multiple social channels from a single dashboard. Sign up now!

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Essential Elements of Social Media Management

Learn the essentials of social media management to use on any platform. Discover how to define your goals and create a strategy and target your audience

In this article, let’s explore the world of social media marketing and how it can build your business and help you reach your goals! Here’s what you need to know:

The Key Benefits of Social Media Marketing

1. Increase Brand Awareness

Social media marketing is one of the most effective ways to increase brand awareness for your business. When you engage with your target audience on social media, you can build relationships and create a connection with potential and current customers.

With the right strategy and consistency, you can reach a larger audience, create brand loyalty, and boost sales through social media alone. If you’re not sure where to start, our team of social media experts can help create a social media marketing strategy that’s right for your business.

2. Optimize Other Marketing Efforts

Social media is one of the most popular and effective tools in the marketing world. And while it can be used as a standalone marketing tool, it’s often most effective when used in conjunction with other marketing tools and tactics.

For example, social media can raise awareness of a new product or service, generate leads, or drive traffic to a website or landing page. But it can also build relationships, create loyalty, and drive sales.

In other words, social media marketing works best when it’s part of a broader marketing strategy. And when it’s used in combination with other marketing tools, it can help you achieve your marketing goals.

3. Achieve Better Search Engine Rankings

These days, you can’t deny that content is king. Whether it’s videos, graphics, text, and more, if it’s valuable and entertaining, people will flock to it. When your business creates and shares high-quality content, it can attract more visitors to your site and improve your visibility in search engines. In addition, social media can help you build links to your site, further enhancing your rankings.

Now is the time to start if you’re not already using social media to market your website. With social media marketing, you can reach a larger audience, build your brand, and improve your search engine rankings.

The Bottom Line

People use social media for different reasons. Some use it to connect with friends and family, others to stay up-to-date on current events, and others to find and connect with businesses and brands.

Social media marketing is one of the most efficient ways to connect with customers and promote your business. It allows customers and customers’ friends and followers to communicate with your company or brand on a more personal level.

If you’re looking for a social media management app, we’re here to help! HipSocial can help take your business to the next level. We provide powerful and reliable social media management tools to help your business reach its goals. Contact us today to learn more and get started!

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7 Social Media Engagement Software Consideration Factors

Social media engagement software can help you to increase your social media presence. Here are 7 social media engagement software consideration factors.

7 Tips to Choose the Best Social Media Engagement Software

1. All-in-one Platform

An all-in-one social media management app reduces your dependence on smaller tools and improves your business workflow. Then, you’re empowered to use a scheduling tool to get more traffic and ensure that your metrics are on the rise while still being objective and accurate.

2. User Experience

It may not seem like it on the surface, but the Social Engagement Software you end up using is only as good as its user interface. If it’s not easy to use, and if it doesn’t deliver an excellent user experience, there’s a good chance your staff will have problems with the app. Not only does this disrupt the transition to the new software, but it also hurts productivity.

You should always choose a tool that is easy to use and easy to master. Your team should feel empowered to use all the features of the tool, and it should be easily taught to new hires.

3. Scheduling and Publishing

When searching for Social Engagement Software, you would want to verify many features, but one of the most important is the content scheduler feature which helps you to publish and schedule across all platforms using one easy-to-use tool for mapping out a content calendar and sticking to it month over month.

4. Integrations and Extensions

You likely use many different tools during your day at work where you chat on Slack, check your Google Calendar, and more. Part of the beauty of advanced Social engagement software tools is its ability to integrate with and extend the power of the tools you already work with.

5. Automation

Best Automation tools reduce human error and make your job a whole lot easier. It can even improve revenue, conversion rates, and data accuracy. So, you want to make sure that your chosen social engaging software allows for custom automation of your workflow.

6. Pricing

The second consideration on our top seven list is of course pricing. You want to check for special and flexible billing options for the software on a monthly or yearly basis. You also want to use free trials to check and verify all the features that you get from each plan.

7. Analytics

You are likely already aware that where there is Social engagement software there ought to be powerful analytics. Check the tools with social media analytics features that give accurate measurements and metrics for all the engagements you get for your brand on social media.

Conclusion

If you consider these seven essential elements of any Social engagement software, then you will be well on your way to choosing an excellent app for your brand that will help you boost productivity, confidence, and more.

In summary, we evaluated the importance of an easy interface, flexible pricing, all-in-one features, scheduling, powerful analytics, integrations, and custom automation. We want to, in closing, turn your attention to a tool that boasts all these features and more.

HipSocial by 500apps is a powerful social media management tool that helps to boost your social media engagement. It boosts your business through custom automation, insightful analytics, and easy scheduling.

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Ultimate Guide to using Instagram for Your Business

Learn to use the ultimate guide on Instagram for your business. And create an effective strategy, optimize your profile and posts, measure your performance, and more.

Instagram has grown from a photo-sharing app to a business hub in just over ten years. Brands can hold fundraisers during Instagram Live broadcasts, open shops from their profiles, and let people book reservations at different business establishments. This is why it has become a key component in numerous business owners’ marketing arsenal.

What Exactly Is Instagram?

Instagram is a trendy place for people to share photos and videos on social media sites. Users can post pictures or videos; stories that disappear after 24 hours; reels, and short videos that can’t be longer than 15 seconds. And IGTV videos.

They also shop directly from e-commerce brands through the app. Instagram is owned by Facebook, its parent company, and has more than 2.94 billion monthly active users.

Here are three reasons why Instagram is becoming more important and how your business can benefit:

1. Instagram Is a Direct Way for Businesses to Make Money

Instagram’s Shop feature allows users to locate and purchase products from brands without leaving the app. Shoppable posts on Instagram post scheduler allow businesses to tag products in images with links to product descriptions, prices, and a “buy now” button.

Instagram also features a shopping feature. There is a greater emphasis on product placement to bring in revenue.

With these services, it’s easy for a business site to bring in actual sales. Seventy-two percent of Instagram users said they had bought something through the social media site at least once, a considerable number.

2. Any Size of Business Can Thrive On Instagram

There are so many people to pick from on Instagram that it is vital for businesses. This holds for well-known corporations as well as start-ups and small firms.

Companies that are active on social media content planners and publish at least once daily are better able to engage their intended audience and raise awareness of their brand.

3. Instagram Helps People Connect with Your Business

To demonstrate to potential clients that you’re more than simply a faceless business, Instagram is a great option. Many of the app’s features allow you to do this, but live postings and stories stand out the most.

Video tutorials and Q&A sessions between you and your audience are two instances of this.

Live Instagram postings are a great way to interact with your followers, establish trust and authenticity, and demonstrate the human aspect of your company. To build customer trust, you must show that you are more than just a money-grabber.

Here are some other great tips when you’re creating an Instagram account for business:

Constructing a Handle

Giving your Instagram account a funny or clever name might be tempting, but it’s not the best idea. It’s unprofessional and could also get lost in a sea of accounts. People might not be sure if you are the official account for your brand on Instagram.

Make sure that your Instagram handle shows what your brand is all about. Put your brand’s full name if you can; if your name isn’t clear, you can say what type of service or product you sell (for example, u/Robertgraphicdesign).

This will not only use your brand, but it will also be more accessible for people to find and know which account is the official one.

Go By Quality, Not Quantity

Even though most people may tell you to post constantly on social media management to get more attention, this could backfire on Instagram. With so much content and brands on Instagram, it doesn’t matter how many posts you make because they can get lost.

The main thing to do is to make good content. This will show up in the suggestions of the people in your target market, and if it’s good, they’ll do it.

Instagram uses algorithms to ensure that your posts reach the right people, but this only works if your posts are good.

- Picking Out Your Logo

Even though it seems like a small part of your account, your profile picture is essential. You can’t just pick any image to use. You should instead use a digital version of your brand’s logo.

If you don’t already have a logo, you should make one. When using social media for your business, you must ensure that your logo is there. This makes people aware of and sees your business’s brand and logo.

Conclusion

Instagram is different from all the other social media sites. Brands use Instagram differently, which could quickly go wrong if they don’t do it right. If you’re new to using Instagram and want to make an account for your brand, follow our tips above.

Are you looking for social media planner software? With HipSocial, you can monitor social channels and engage with your customers, all in one place. Post content at the right time with different timezone selections to drive more attention to your profile. Identify when your audience is more active and more likely to see your content. Contact us today!

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5 Steps to a Solid Social Media Marketing Strategy

Learn how to develop a solid social media marketing strategy. This article will help you make the right choices for your business.

Why is Social Media Marketing Strategy Required?

Your audience uses social media platforms like Facebook, LinkedIn, Twitter, and Instagram (to name a few) for more than just staying in touch with friends and family.

Part of creating a solid social media strategy is documenting your brand’s goals and procedures. A documented strategy is essential and helps you succeed in a number of ways. By documenting your strategy, you give your employees a clear understanding of how to handle certain situations, as well as what they’re expected to accomplish in a given period of time.

Some brands choose to incorporate social media management into their marketing strategies through a social media management tool they can post, schedule, and track content across different networks from one place

3 Steps to Create the Best Social Media Strategy

1. Identify Brand Goals & Objectives

Before diving head first, into social media, it’s important to take inventory of the goals and objectives you and your team share for your brand. Your vision, and that of your staff, are essential. So, be sure to get feedback from employees and partners.

2. Conduct Audience Research

After you’ve documented the goals and objectives you’d like to attain from your social media marketing efforts, the next step is to consider your target audience.

Audience research helps you to understand your target market across multiple networks that are most likely to benefit from your content, products, and/or services. These are the users most likely to engage with your content, and they’re also most likely to spend money with your brand.

3. Analyze Your Competition

The competitive analysis enables you to peer inside the operations of your largest and most successful competitors. You can use social media platforms to gain invaluable insight into strategies and campaigns that outperform the rest of the pack. When you spot trends, you can use them as inspiration to create your own successful marketing campaigns and tactics. Implementing the strategies of your competitors may seem odd at first, but it’s a common practice that’s used by businesses in all industries and verticals.

Social media listening tool like HipSocial allows you to automatically monitor social media comments and engagements relevant to your competitors. You can also monitor your own brand mentions to improve response time and enhance customer support, but more on that later.

Conclusion

There has never been a better time to grow your brand on social media. With such a large number of people using social media platforms, you’re guaranteed to get your brand in front of prospective consumers in the market for whatever it is you’re selling.

The pandemic of 2020 has forced brands to reevaluate the way they do business, both internally and externally. With such heavy emphasis being placed on digital engagement, it’s more important than ever to ensure your brand’s image is maintained online.

HipSocial by 500apps, provides the tools you need to monitor your audience and grow your brand and provides other features like social media listening, content scheduling, social analytics, and much more.