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How to Use Google Search Console for SEO – Part 2

How to Use Google Search Console for SEO – Part 2

Google Search Console for SEO by Google that helps businesses optimize their sites for search. How to Use Google Search Console for SEO Overview ReportURL Inspection ToolPerformanceIndex ReportsCoverageSitemapsRemovalsEnhancementsCore Web VitalMobile UsabilityAccelerated Mobile pagesBreadcrumbRich ResultsLinksSettings Core Web Vitals Google released a Core Web Vitals report in Google Search…

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Content Marketing with Instagram: Excellent Tips to Build Demand

Content Marketing with Instagram: Excellent Tips to Build Demand

How to boost your content marketing with Instagram? According to Statista, Instagram had more than 120 million active users in the United States in 2018. Doubtlessly, marketers or business owners who go for this visual social networking platform to meet their diverse marketing needs have high chances of reaching their target audience. Instagram is ideal for organic marketing because of a few…

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How to Use Google Search Console for SEO - Part 1

How to Use Google Search Console for SEO – Part 1

One of the most strong and free tools available for SEO is Google Search Console. However, the majority of people just use it to review vanity indicators like clicks and impressions. In this article we will learn about How to Use Google Search Console for SEO Overview Report what you can find from overview report Performance.Coverage.Enhancements. URL Inspection Tool One of my favourites is…

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What Is the Importance of Content for SEO?

What Is the Importance of Content for SEO?

Getting organic search exposure, rankings, and traffic takes time and effort. This can be accomplished by producing SEO optimized content on a regular basis. What ‘Content’ Means “High-quality, actionable data that tells a story in a contextually meaningful way with the intention of eliciting an emotional response or interaction. Content may be delivered in a number of formats, including text,…

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HOW TO USE KEYWORDS IN YOUR CONTENT FOR SEARCH ENGINE OPTIMISATION

HOW TO USE KEYWORDS IN YOUR CONTENT FOR SEARCH ENGINE OPTIMISATION

Since search engines use keywords as a starting point for filtering results, it’s critical to understand how to use keywords correctly in your content so that it’s found, indexed, and rated. How Many Keywords Should You Use On A Page? When it comes to how many keywords to concentrate on on a blog, the response is highly dependent on the keywords you choose to use, how connected they are to one…

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How to Make your Universal App Campaigns More Successful

How to Make your Universal App Campaigns More Successful

Google universal app campaign made some new changes with the latest updates promoting an app is now simpler than ever. In these campaigns, you can use the following settings and features to your advantage: Operating system device (iOS or Android).Budgets and bids.Cost-per-install caps.Creative assets and copy.Conversions to track and optimize towards. Let’s look at the things you can’t manage…

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Compensation & Benefits vs Generation Z

Compensation & Benefits vs Generation Z

High Alert! New generations have arrived and they will soon populate planet earth, By 2050 Asia Pacific will be quarterly populated by GenZ’s who have already started influencing the languages we speak with their presence. HR and Recruiters need to plan and prepare strategy and understand the change in Demographic which will be here. Future of work will be hugely impacted by Gen Z’s, so we…

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How to Optimize your Website for Voice Search SEO

How to Optimize your Website for Voice Search SEO

The voice recognition industry and Voice Search SEO is growing rapidly. Stats indicate that the technology of Google is now 95 percent precise. And, the most amazing thing about it is that it’s open to everyone now. To perform voice search queries and send voice commands, you just need a smartphone. Most notably, it makes our lives a lot easier. As such, voice search has become a major SEO…

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Top PPC TRENDS 2021

Top PPC TRENDS 2021

What will be the most important PPC trends in 2021? Let’s discuss some here PPC Automation Automation, using artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads, is one of the key developments in Pay-per-Click (PPC) advertising for 2021. Calculate the best bidding strategy for various objectivesSet bids to get as many…

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HR User Experience: How to do it right?

HR User Experience: How to do it right?

HR Year 2020 has taught us the importance of technology, networking and accessibility. It’s about prioritization: saying no and taking out what’s non-essential. Creating technology that’s user-friendly and clear is more important than ever. This Pandemic has changed how we operate, specifically for HR professional believed to be bind with traditional processes. HR professionals spend 60-70% of…

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2021 SEO Trends

SEO plays a major role in 2020 and this trend will continue in future also, What’s 2021 going to be like for SEO professionals? Lets look at the top 2021 SEO Trends. Core Web Vitals Google’s latest criteria for determining whether a website offers a pleasant user experience are Core Web Vitals. Google says core web vital place major role of 2021 SEO trends. Lear more here Largest Contentful…

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Reasons for the high bounce rate on your website

Reasons for the high bounce rate on your website

What is bounce rate?

The bounce rate corresponds to the number of users who leave your website after visiting just one page on your website (or “bounce” back to the search results or comparison website).

What are the high bounce rates, and why are they bad?

The high bounce rate depends on what the priorities of the business are and what kind of website you have.

According to a…

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Obtain more Conversion from Google Ads new Smart Bidding

Obtain more Conversion from Google Ads new Smart Bidding

Google Ads reported advancements in their Smart Bidding analysis, concentrating on more performance driver feedback and predictive capabilities.

By refining your bids in real time, Smart Bidding lets you maximize efficiency.

Google rolling out some new features to help us handle campaigns using Smart Bidding to make it much easier for you to accomplish the goals.

Bidding type includes:

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Evolution of AI & Robots post Covid-19

Evolution of AI & Robots post Covid-19

In the past year we have seen evolution of AI & Robots to think and act like human. I recall as a child where we used to hear fascinated stories about flying cars and robots taking over humans in year 2025 and how the world would look like. Now when we are nearing, every day my fear grows.

Whether Robots take our jobs or influence our lives or will they help and care for us? This is the…

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How To Write SEO Optimized Content

How To Write SEO Optimized Content

Content marketing is a storytelling art which captures your specific user’s attention and helps them to solve their problems. How to write a seo optimized content to appear in first page of google?

Using a combination of publishing tools, apps, or software, content marketing is about communicating brand, calling to action, and providing unique selling points to customers.

Whether your B2B…

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VR & AR in Recruitment process combating Covid-19 - Is Future upon us!

VR & AR in Recruitment process combating Covid-19 – Is Future upon us!

With persisting Covid crisis globally, companies have moved to remote working and top firms like Siemens have already moved to Mobile working for its employees. So how does it look like in terms of Recruitment when we work from home? Will we miss on attracting Potential Future talent? Are we on the cusp of a “New Normal” in Recruitment process? What is future for AR in recruitment?

Recruitment…

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Why SEMrush is the best tool for SEO

Why SEMrush is the best tool for SEO

There are list of SEO Tools in the market but which is the best among that. Based on my experience SEMrush is best tool for seo. SEMrush provides digital marketers with a wide range of tools to use such as organic testing, keyword analysis, backlink audit, page checker, web audit, social media tracker and many more.

It is often hard to find one resource with all these features.

Domain…