#AIAndML

[govindhtech]

EPAM’s Retail Media Orchestration Toolkit and Google Cloud

EPAM’s Retail Media Orchestration Toolkit for Streamlined Ad Operations

Increase retail media success more quickly with Google Cloud and EPAM.

Retail media networks are not a novel form of advertising platform that enables merchants to sell advertising space to outside companies on their digital platforms. However, they will undergo a significant transformation in the upcoming year. As consumers’ concerns about privacy grow, they want more tailored advertising advice.

For many years, EPAM and Google Cloud have been developing retail media solutions, giving you the data and insights you need to enhance buyer experiences, improve metrics, and get more thorough and granular perspectives of your consumers.

Businesses who employ AI and gen AI and make the most use of first-party data will experience a return on investment in retail media. I am excited to inform the launch of EPAM’s Retail Media Orchestration Toolkit today, which will enable retailers of all sizes, regardless of how developed their retail media operations are, to take advantage of the opportunities that lie ahead in the upcoming year. The Retail Media Orchestration Toolkit gives you access to specialized, internal retail media operations that are coordinated with EPAM’s extensive retail knowledge and backed by Google and Google Cloud’s market-leading digital advertising capabilities.

You may significantly outperform your rivals and enhance your first-party data with previously unattainable information by utilizing Google Cloud’s AI and gen AI technologies and expertise.

Profits from retail media are still elusive

Even while many retailers have established retail media operations and are aware of the economic potential of first-party data, they still have difficulty seeing these initiatives through to maturity. Typical obstacles to optimizing retail media earnings consist of:

Marketers can choose from hundreds of retail media networks to host campaigns. This infrastructure cannot match the increased demand for data-driven insights. Companies want to spend their advertising resources on networks with comprehensive, data-driven insights, yet many retailers struggle to provide the in-depth information advertisers require. Few shops specialize in retail media; they sell products. The challenge is further compounded by the magnitude involved for many retailers.

Incapacity to deliver precise, quick measurements: Closed-loop campaign performance measurement, and in particular omnichannel measurement across various digital and physical consumer engagements, necessitates a degree of retail media technology, skill, and coordination that few merchants have.

The absence of resources and technology to enable data clean rooms Retail media are driven by consumer data. The success of advertising increases with the amount of detailed and thorough data. It’s critical to protect sensitive information, including comprehensive customer data, in order to uphold industry ethics, preserve consumer trust, and frequently comply with legal requirements. Data clean rooms offer a secure setting for several authorized individuals to use and exchange client data. However, many merchants lack the resources and knowledge necessary to maintain a data clean room, and the technological obstacles are substantial.

Data and workflow standardization challenges: Most retail media networks are made up of disparate independent software vendors (ISVs). They make use of their own protocols, guidelines, and reporting styles. As a result, incoming reporting data is constantly pouring in and needs to be converted to internal formats before being sent to advertisers. A lot of retailers try to deal with this by manually handling incoming data, which leads to more employees, worse performance when reporting to customers, and lower profitability for retail media.

Retail Media Orchestration Toolkit

Retailers can now deploy in-house, customized retail media solutions, just like Walmart, Tesco, Albertsons, and Kroger have done.

In collaboration with EPAM and Google Cloud, the Retail Media Orchestration Toolkit was created through Google Cloud’s Industry Value Network (IVN) project, utilizing ISV solutions like Moloco. With the help of the Toolkit, retailers may use their data to help their advertising clients and enhance their retail media operations.

EPAM’s extensive understanding of retail media operations stems from years of experience creating in-house, customized solutions powered by Google Cloud for some of the biggest retailers globally. Custom retail media solutions can be designed and implemented with Google Cloud’s comprehensive, end-to-end platform and solutions for audience capabilities, measurement, media execution, and innovation.

EPAM’s Toolkit, which is built on the cutting-edge Google Cloud Cortex Framework cloud-based data foundation, enables clients to make better use of their data, regardless of where it is stored. This includes first-party data from programs like Google Ad Manager, Google Search Ads 360, Display & Video 360, and others, making a true in-house, custom retail media solution a feasible option. The solution, which is a component of Google Cloud’s Industry Value Network, also makes use of ISV solutions to offer a complete and replicable solution via the pre-built connectors and accelerators.

Using the Retail Media Orchestration Toolkit, retailers benefit from:

An entirely owned, tailored, internal retail media system that is readily expandable when necessary

The capability of automating, standardizing, and streamlining retail media operations

Costly, prone to error human processes are replaced with fully automated ones.

Omnichannel measuring capabilities so they can show marketers the ROI and campaign effectiveness

Making better, data-driven decisions to optimize campaign performance across various, heterogeneous platforms

Advice on how to use cutting-edge technology like artificial intelligence (AI) and machine learning (ML) to create a solution that meets their present demands.

Significant, measurable advantages are already being felt by retailers who are utilizing the EPAM and Google Cloud retail media solution, such as:

Increases in retail media revenue and advertiser demand of 15% to 20%

Double the campaign’s performance

40% time savings

Costs of retail media activities are reduced by 12%.

Retail media success’s four stages

Four steps make up the design and implementation of an internal solution using the Retail Media Orchestration Toolkit:

Combine, standardize, automate, evaluate, and display transactional and multichannel campaign delivery data for multichannel measurement.

Superior omnichannel measurement Data from user-level interactions across platforms and channels should be tracked, reported, and examined.

Audiences: Using unique segmentation models that are built within your own cloud environment and syndicated to your retail media partners, create high-value predictive audiences based on your transactional data.

Utilize analytics to create and improve new revenue sources by drawing on brand and consumer data.

Regardless of their degree of retail media maturity, retailers were intended to profit from this staged approach. When you’re ready, you can take use of the insight-boosting potential of Google Cloud’s AI and ML capabilities. Your solution may be set up and installed to suit your unique requirements, yielding benefits practically instantly.

Prepare to expand your media efforts in retail

Due to its youth, very few, if any, organizations have fully matured their retail media activities. There is still room for improvement, even for large retailers who have created their own in-house retail media solutions. Some areas that usually lack technological maturity include optimizing workflows, creating complete automation of retail media operations, and making the most of emerging capabilities with AI and ML.

However, where is your organization now? How far along is your company in realizing the full potential of retail media? What actions are necessary to get to that point?

To address those questions, a maturity evaluation is used. It will only take two or three meetings with important members of your company to give us a broad overview of your retail media business. And it will use that information to create a customized action plan for you that includes:

A multi-year plan that addresses technology, procedures, and collaborations and is tailored to your company’s maturity level

A projection of retail media’s profit and loss that identifies important dependencies

A structure of investments and resources to help you expand more quickly

Simply put, your maturity assessment shows you how to get from where you are to where you want to be and shows you how to maximize the potential of retail media for your company.

Read more on Govindhtech.com

[connectinfosoftech]

Artificial Intelligence and Machine Learning Solutions by Connect Infosoft Technologies

We offer customizable AI and ML solutions tailored to meet the specific requirements of each client, ensuring maximum impact and ROI.

Let's make your business more efficient and successful with AI and ML solutions

[ellocentlabsin]

Big Data Development | Ellocent Labs

Embark on a transformative journey in Big Data Development with Ellocent Labs. Our comprehensive program equips you with cutting-edge skills to navigate the vast world of data. From mastering advanced analytics to harnessing the power of large datasets, our expert-led courses ensure you're at the forefront of big data innovation. Dive into hands-on projects, learning the intricacies of data processing and analysis. Ellocent Labs empowers you to make data-driven decisions and unlock opportunities in today's data-driven landscape. Elevate your career with our Big Data Development program and become a sought-after professional in this dynamic field.

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Access to real-world AI tools

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Data is the new oil — and Data Science is the engine that powers it. If you’re looking to build a high-demand, future-proof tech career, the Data Science Course by CodemeHub International Pvt. Ltd. in Kerala is your launchpad.

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Dynamic Molecular Computing Market Predicted to Hit USD 2,039.25 Million by 2034, Growing at 11.5% CAGR

Dynamic Molecular Computing Market Analysis: Opportunities, Innovations, and Growth Potential Through 2034 Global Dynamic Molecular Computing Market size and share is currently valued at USD 689.10 million in 2024 and is anticipated to generate an estimated revenue of USD 2,039.25 million by 2034, according to the latest study by Polaris Market Research. Besides, the report notes that the market…

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Artificial Intelligence and Machine Learning (AI & ML) are transforming the world by enabling smart technologies and automation. From AI in real life applications like self-driving cars to powerful Machine Learning algorithms used in healthcare and finance, their impact is undeniable. Learn how AI and ML applications are shaping the future of Artificial Intelligence and revolutionizing industries.

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[statswork]

Revolutionising UK Businesses with AI & Machine Learning Solutions: Why It’s Time to Act Now

Embracing AI & Machine Learning: A Business Imperative in the UK

Artificial intelligence (AI) and machine learning (ML) are no longer just buzzwords – they’re business-critical technologies reshaping how UK companies innovate, operate, and grow. Whether you're a fintech startup in London or a retail chain in Manchester, adopting AI & Machine Learning solutions can unlock hidden potential, streamline processes, and give you a competitive edge in today's fast-moving market.

Why UK Businesses Are Investing in AI & ML

The demand for AI consultants and data scientists in the UK is on the rise, and for good reason. With the right machine learning algorithms, companies can automate repetitive tasks, forecast market trends, detect fraud, and even personalize customer experiences in real-time.

At Statswork, we help businesses go beyond the basics. We provide full-spectrum AI services and ML solutions tailored to your specific challenges—from data collection and data annotation to model integration & deployment.

Building the Right Foundation: Data Architecture and Management

No AI system can work without clean, well-structured data. That’s where data architecture planning and data dictionary mapping come in. We work with your teams to design reliable pipelines for data validation & management, ensuring that your models are trained on consistent, high-quality datasets.

Need help labeling raw data? Our data annotation & labeling services are perfect for businesses working with training data across audio, image, video, and text formats.

From Raw Data to Real Intelligence: Advanced Model Development

Using frameworks like Python, R, TensorFlow, PyTorch, and scikit-learn, our experts build powerful machine learning algorithms tailored to your goals. Whether you're interested in supervised learning techniques or looking to explore deep learning with neural networks, our ML consulting & project delivery approach ensures results-driven implementation.

Our AI experts also specialize in convolutional neural networks (CNNs) for image and video analytics, and natural language processing (NLP) for understanding text and speech.

Agile Planning Meets Real-Time Insights

AI doesn't operate in isolation—it thrives on agility. We adopt agile planning methods to ensure our solutions evolve with your needs. Whether it's a financial forecast model or a recommendation engine for your e-commerce site, we stay flexible and outcome-focused.

Visualising your data is equally important. That’s why we use tools like Tableau and Power BI to build dashboards that make insights easy to understand and act on.

Scalable, Smart, and Secure Deployment

After building your model, our team handles model integration & deployment across platforms, including Azure Machine Learning and Apache Spark. Whether on the cloud or on-premises, your AI systems are made to scale securely and seamlessly.

We also monitor algorithmic model performance over time, ensuring your systems stay accurate and relevant as your data evolves.

What Sets Statswork Apart?

At Statswork, we combine deep technical expertise with business acumen. Our AI consultants work closely with stakeholders to align solutions with business logic modeling, ensuring that every model serves a strategic purpose.

Here’s a glimpse of what we offer:

AI & ML Strategy Consultation

Custom Algorithm Design

Data Sourcing, Annotation &  Data Management

Image, Text, Audio, and Video Analytics

Ongoing Model Maintenance & Monitoring

We don't believe in one-size-fits-all. Every UK business is different—and so is every AI solution we build.

The Future is Now—Don’t Get Left Behind

In today’s data-driven economy, failing to adopt AI & ML can leave your business lagging behind. From smarter automation to actionable insights, the benefits are enormous—and the time to start is now.

Whether you're building your first predictive model or looking to optimize existing processes, Statswork is here to guide you every step of the way.

Ready to Transform Your Business with AI & Machine Learning? Reach out to Statswork—your trusted partner in AI-powered innovation for UK enterprises.

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No.1 Certification Oriented Data Science Training Institute in coimbatore 

Ready to launch your career in the most in-demand field? Join Data Science Training in Coimbatore at Upshot Technologies – your trusted partner for career-focused learning!

[ellocentlabsin]

Custom Web Development Service | Ellocent Labs

Looking for a reliable custom web development service? Look no further than Ellocent Labs. Our team of experts specializes in creating tailored websites that meet your unique business needs. Contact us today for a seamless and professional web development experience.

In the modern digital landscape, a strong online presence is crucial for any business aiming to thrive and succeed. Custom web development services have become instrumental in creating impactful and tailored solutions that align with a company's unique requirements. Ellocent Labs, a well-known web development company, is known for its expertise in providing high-quality custom web development solutions that empower businesses across industries.

This article will explore the benefits and features of Ellocent Labs' custom web development service and illustrate how it can propel businesses toward digital success.

Tailored Solutions for Optimal Performance:

Ellocent Labs understands that every business is unique, with varying goals and requirements. Their team of skilled developers excels at crafting custom web solutions that provide optimal performance and address specific needs. By conducting in-depth analysis and consultations, Ellocent Labs identifies the key objectives of a business and ensures that their development solutions align with these objectives seamlessly. This tailored approach fosters unparalleled user experiences, increased customer engagement, and enhanced conversions.

Cutting-Edge Technologies:

Ellocent Labs leverages cutting-edge technologies to create custom web solutions that stand the test of time. With expertise in industry-leading frameworks such as Laravel, Angular, ReactJS, and Node.js, they enable businesses to embrace the latest advancements in web development. The implementation of robust technologies ensures that websites are secure, scalable, and future-ready, giving businesses a competitive edge in the digital realm.

Mobile-First Approach:

In an era where mobile devices dominate Internet usage, Ellocent Labs recognizes the importance of a mobile-first approach. Their custom web development service encompasses responsive web design, ensuring that websites flawlessly adapt to various screen sizes and devices. By optimizing user experiences across desktops, tablets, and smartphones, Ellocent Labs helps businesses cater to a wider audience and achieve higher engagement rates.

User-Friendly Content Management Systems:

Ellocent Labs offers seamless integration with user-friendly content management systems (CMS) such as WordPress, Magento, and Shopify. These CMS platforms provide businesses with the flexibility to update and manage their website content effortlessly, without the need for technical expertise. Ellocent Labs' team ensures a smooth transition to the chosen CMS, providing training and ongoing support to maximize its potential.

Continuous Support and Maintenance:

Ellocent Labs' commitment to client satisfaction extends beyond the development phase. Their custom web development service includes continuous support and maintenance, aimed at ensuring optimal website performance and security in the long run. Regular updates, bug fixes, and security patches guarantee that websites remain functional, secure, and up-to-date, providing businesses with peace of mind.

Conclusion:

Ellocent Labs' custom web development service is a quintessential asset for businesses seeking a robust online presence. With a focus on tailored solutions, cutting-edge technologies, mobile-first approaches, user-friendly CMS integration, and ongoing support, Ellocent Labs enables businesses to harness the full potential of the digital landscape. By choosing Ellocent Labs as their web development partner, businesses can unlock unlimited possibilities and propel themselves toward digital success. 

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Why AVENIR Tech is a Reliable Name in Artificial Intelligence & Machine Learning Solutions

In today’s fast-moving digital age, Artificial Intelligence (AI) and Machine Learning (ML) are not just buzzwords — they are practical tools helping businesses work smarter and make better decisions. If you’re looking for a dependable partner to implement these technologies, AVENIR Tech stands out as a top choice for Artificial Intelligence & Machine Learning solutions.

What Does AVENIR Tech Offer?

AVENIR Tech provides customized AI and ML solutions that help organizations automate operations, analyze data, predict trends, and improve overall efficiency. The company focuses on solving real-world problems through practical, tested AI models and machine learning algorithms.

Their solutions are applicable in a wide range of industries:

Healthcare — AI-driven diagnostics and predictive analytics

Finance — Fraud detection, risk scoring, and algorithmic trading

Retail — Customer behavior analysis and inventory forecasting

Manufacturing — Process automation and predictive maintenance

Marketing — Campaign optimization and sentiment analysis

Instead of offering pre-packaged services, AVENIR Tech understands the specific needs of each client and delivers tailored solutions that actually work.

Why Choose AVENIR Tech for AI & ML?

Here are a few reasons why AVENIR Tech has become a trusted provider for AI and ML projects:

1. Strong Technical Foundation

AVENIR Tech builds intelligent systems backed by years of experience in data science, software development, and cloud architecture. The team stays updated with the latest AI frameworks and machine learning techniques to ensure performance and scalability.

2. Problem-Solving Approach

They focus on solving specific business problems, not just applying technology for the sake of it. Their projects begin with understanding the challenge and identifying how AI/ML can bring value.

3. End-to-End Services

From initial consultation and model design to integration and maintenance, AVENIR Tech provides complete support. Clients don’t have to manage multiple vendors — everything is done in one place.

4. Transparent Process

Whether it’s data handling, algorithm selection, or performance evaluation, AVENIR Tech follows a transparent and ethical approach in all project stages.

5. Scalable Solutions

As your business grows, your AI needs change. The systems built by AVENIR Tech are designed to scale smoothly without requiring a complete overhaul.

What Makes AVENIR Tech Different?

Unlike many companies that treat AI as a generic solution, AVENIR Tech takes the time to understand what each client actually needs. Their AI and ML tools are not just functional — they are applicable, adaptive, and easy to maintain.

Here’s a closer look at how they work:

They use clean and reliable data sets for training.

Their models are continuously tested and improved.

They consider long-term usability and cost-efficiency.

This approach has helped AVENIR Tech successfully deliver AI/ML services to both startups and large enterprises alike.

Final Thoughts

Artificial Intelligence and Machine Learning are transforming how businesses operate. But the success of these technologies depends heavily on how they are implemented. AVENIR Tech offers dependable Artificial Intelligence & Machine Learning solutions that prioritize function, reliability, and simplicity.

If you’re looking for a practical partner who knows how to turn AI potential into real-world impact, AVENIR Tech is worth your attention.

Frequently Asked Questions (FAQ)

Q1. What industries does AVENIR Tech serve with AI/ML solutions? AVENIR Tech works with clients across healthcare, finance, retail, manufacturing, marketing, and more.

Q2. Does AVENIR Tech offer custom AI solutions or only ready-made tools? They focus on building tailored AI/ML models based on the specific needs and challenges of each client.

Q3. Can a small business afford AI services from AVENIR Tech? Yes, they offer scalable solutions suitable for both small businesses and large enterprises, ensuring the technology fits the budget and goals.

Q4. What makes AVENIR Tech different from other AI solution providers? They focus on solving real-world problems with a transparent, structured, and results-driven approach rather than simply implementing trendy tech.

Q5. How do I get started with AVENIR Tech? You can visit their official website avenirtechcorp.com and connect with their team for a consultation.