#AWSMarketplace

[techfinancehubplus]

AWS Marketplace Expands with Agentic AI, Accelerating Enterprise Automation

Amazon Web Services (AWS) today unveiled a dedicated “Agentic AI” category in its AWS Marketplace, aiming to simplify and speed up enterprise adoption of advanced, autonomous AI systems. The move, announced at the AWS NYC Summit, marks a significant step toward making complex, workflow-driven AI agents—capable of reasoning, planning, and acting independently—as accessible and deployable as traditional cloud software.

The newly launched marketplace section features pre-built AI agents for industries like healthcare, finance, and IT, alongside tools and professional services from major partners including Anthropic, Automation Anywhere, Accenture, and IBM. Organizations can now discover, evaluate, and deploy these solutions directly within AWS’s cloud environment—reducing procurement time by up to 60%, according to company estimates.

AWS’s integration with Amazon Bedrock AgentCore enables enterprises to manage large-scale deployments securely, with features for memory, identity, and observability already baked in. The platform leverages AWS’s existing compliance and security infrastructure, addressing key concerns around data privacy and governance.

Industry partners have welcomed the announcement, positioning AWS Marketplace as a “growth engine” for AI innovation. Automation Anywhere and Adastra are among the first to offer specialized agents for financial analysis, content creation, and workflow automation. IBM and other consulting firms are also aligning their agentic solutions with AWS services to transform sectors like customer service and supply chain.

Early adopters, including AstraZeneca, Yahoo Finance, and Syngenta, report tangible gains in research speed and operational efficiency. AWS says its $100 million investment in the Generative AI Innovation Center will further accelerate agentic AI development, with upcoming features allowing deeper customization via Amazon Nova foundation models.

Swami Sivasubramanian, AWS VP for Agentic AI, described the launch as “a fundamental shift in how software is built, deployed, and interacts with the world.” With this move, AWS cements its role as a central hub for the next wave of enterprise AI—offering businesses of all sizes a fast, secure, and scalable on-ramp to autonomous, agent-driven automation.

[govindhtech]

Get Started with IBM Event Automation on AWS Marketplace

Businesses can expedite their event-driven initiatives, no matter where they are in their journey, with IBM Event Automation, a completely composable solution. Unlocking the value of events requires an event-driven architecture, which is made possible by the event streams, event processing capabilities, and event endpoint management.

IBM Event Automation

The volume of data generated in an organisation is increasing at an exponential rate due to the hundreds of events that take place there. Imagine being able to access these continuous information streams, make connections between seemingly unrelated occurrences, and identify emerging patterns, client problems, or threats from competitors as they arise.

IBM Event Automation has the following features:

Event Streams: Use enterprise-grade Apache Kafka to gather and disseminate raw streams of business events occurring in real time. With a single, integrated interface, manage your Apache Kafka deployments, balance workloads, browse messages, and keep an eye on important metrics. Utilise the Kafka Connect framework to link easily with hundreds of popular endpoints, such as IBM MQ, SAP, and more.

Event Endpoint Management: Enable control and governance while encouraging the sharing and repurposing of your event sources. With ease, describe and record your events using the AsyncAPI specification, which is available as open source. Provide a self-service event source catalogue that users can peruse, use, and distribute. Using an event gateway, enforce runtime restrictions to protect and manage access to anything that can talk the Kafka protocol.

Event Processing: Create and test stream processing flows in real time using an easy-to-use authoring canvas by utilising the power of Apache Flink. At each stage, receive support and validation as you filter, collect, alter, and connect streams of events. Give business and IT users the tools they need to create business scenarios, recognise them when they happen, and take immediate action.

Information on Prices

Below are the total costs for these different subscription durations. Additional taxes or fees may apply.UnitsDescription12 MONTHSIBM Event Automation VPCsEntitlement to IBM Event Automation VPCs$3,396

Information on Usage

Fulfilment Options

SaaS, or software as a service

A software distribution paradigm known as “software as a service” involves the vendor hosting and managing the program online. Consumers do not own the underlying infrastructure; they only pay to use the software. Customers will pay for consumption through their AWS payment when using SaaS Contracts.

End-User License Contract

You accept the terms and conditions stated in the product’s End User License Agreement (EULA) by subscribing to this product.

Supporting Details

Software: IBM Event Automation

A benefit of IBM Event Automation is having access to IBM Support, which is offered everywhere, around-the-clock, every day of the year. Use this link to reach IBM Support: http://www.ibm.com/mysupport

Refund Guidelines

No reimbursements without IBM’s consent

You may now get IBM Event Automation on the AWS Marketplace. This represents a major advancement in deployment flexibility and accessibility for global enterprise clients. As of right now, companies can use their current AWS Marketplace Enterprise Discount Program (EDP) funds to purchase IBM Event Automation as self-managed software. This makes it possible for companies to purchase subscription licenses using the bring your own license (BYOL) strategy.

This breakthrough creates new opportunities for enterprises looking for seamless integration of sophisticated event-driven architecture capabilities into their AWS infrastructures. IBM ensures that customers can effortlessly build and maintain event-driven software capabilities while using AWS’s massive infrastructure and worldwide reach by listing IBM Event Automation on the AWS Marketplace.

With open plans available in more than 80 countries, IBM Event Automation is accessible worldwide. Clients can still seek access to IBM Event Automation by contacting their local IBM representative, even if they do not reside in one of the 80 mentioned countries. Because of its widespread availability, companies of all shapes and sizes can take use of its potential to successfully optimise their event management procedures. Clients can maximise their AWS budget under the BYOL subscription model by utilising their current IBM Event Automation licenses. This strategy aligns with cost optimisation initiatives and lowers upfront expenditures.

The ability to seamlessly integrate with other AWS services is made possible by hosting on the AWS Marketplace. This improves operational efficiency and gives clients access to a vast cloud ecosystem for their event-led integration requirements. AWS container environments, such Red Hat OpenShift Service on AWS (ROSA) and Amazon Elastic Kubernetes Service (EKS), can be deployed using IBM Event Automation. This containerised method is ideal for contemporary cloud-native designs since it ensures scalability, flexibility, and economical resource usage.

Customers can purchase IBM Event Automation on AWS Marketplace and install it directly in their own AWS environment, giving them more control over deployment details and customisation. Businesses planning to use the AWS Marketplace to implement IBM Event Automation should take into account a number of operational factors:

Infrastructure readiness refers to making sure the AWS environment satisfies the required security and performance standards and is ready to host containerised applications.

Licensing management: Controlling license usage to maximise cost-effectiveness, adhere to AWS Marketplace standards, and comply with IBM’s BYOL terms.

Integration and support: To expedite integration and address any operational obstacles, take advantage of IBM’s experience and AWS support services.

To sum up, the inclusion of IBM Event Automation in the AWS Marketplace is a calculated step towards providing businesses with advanced event management tools for their AWS setups. Organisations can improve cost optimisation, scalability, and operational efficiency by implementing containerised deployment choices and implementing a BYOL subscription model. Additionally, these strategies can facilitate smooth integration with AWS services. Businesses’ growing need for effective event-driven operations may be supported by IBM Event Automation on AWS Marketplace as they continue to embrace digital transformation and cloud adoption.

Read more on govindhtech.com

[rotansharma]

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[leapfeed]

AWS Marketplace is now the single, unified e-commerce platform for selling software and services through AWS.

[intuz-blog]

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[funzippyevents]

AWS Pi Week 2021 - The Birth of the Awscloud

THE CELEBRATION BEGINS ON MARCH 14TH, WITH 📍 LIVE EVENTS FROM MARCH 15 to 18, 2021. To know more & Register -> https://funzippy.com/event/aws-pi-week-2021-the-birth-of-the-aws-cloud-wmue3/wMue39RKYEY

[releaseteam]

via Twitter https://twitter.com/releaseteam

[awscloud4u]

📊@TrendMicro achieved triple-digit revenue growth by partnering with @awsmarketplace . Download our whitepaper to learn lessons from the Trend Micro & AWS Marketplace Partnership.https://t.co/j8oqjcq1gk https://t.co/3kzoY8Nw7L (via Twitter http://twitter.com/awscloud/status/1089931614891708421)

[prevajconsultants]

RT @awsmarketplace: Have you considered the hidden costs of labor in your cloud #migration? @mlynn from @MongoDB shares his tips from the #reInvent AWS Marketplace & AWS Service Catalog Experience Hub! https://t.co/vYOrRjmEiF

Have you considered the hidden costs of labor in your cloud #migration? @mlynn from @MongoDB shares his tips from the #reInvent AWS Marketplace & AWS Service Catalog Experience Hub! pic.twitter.com/vYOrRjmEiF

— AWS Marketplace (@awsmarketplace) November 28, 2018

MongoDB

[marwankholili1979]

AWS Startups (@AWSstartups) Tweeted:

High-five to @Sensifai our newest member of the @awsmarketplace SaaS program for #startups. Find out more: https://twitter.com/AWSstartups/status/1136615477264998400?s=17

[marwankholili779]

AWS Marketplace (@awsmarketplace) Tweeted:

Let's talk cloud endpoint security: what is a cloud endpoint, what exactly are you securing & why does cloud endpoint security matter? The SANS Institute & AWS Marketplace give best practices on endpoint security. https://t.co/cX2fCd4CgZ https://t.co/A1cVvkWRlh https://twitter.com/awsmarketplace/status/1136624032621744129?s=17

[rotansharma]

Amazon Cloud Computing Service emerged as a cost-effective solution regardless of the industry your business caters to. Having 11+ years of AWS solution provider in India experience, we have helped several companies of diverse industries acquire open, flexible, agile and secure environments such as entertainment, healthcare, finance.

[devopsdeveloper]

@devopsdotcom : RT @brightideastv1: Kim Schmidt, noted technologist & author of the upcoming book, AI & Analytics on #AWS, talks about her idea that describes a novel approach to how companies can become more intelligent. Join us Tomorrow 6/15, 6pm EDT. @reselbob @DataLeader @YouTube @awsmarketplace @awscloud https://t.co/PpujCIsiQx

[leapfeed]

AWS Marketplace is now the single, unified e-commerce platform for selling software and services through AWS