#AuthenticSupport

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Movement Marketing – Brands as Allies?

 Brands can play a powerful role in supporting social movements, but only when their involvement is genuine, informed, and aligned with the cause. According to LegalZoom, companies that participate in activism must prioritize transparency, avoid performative messaging, and collaborate directly with organizers to ensure their efforts are meaningful (LegalZoom).

Tip List for Media Managers: Choosing Ethical Brand Partners

Check past actions, not just current statements

Demand transparency in goals and funding

Collaborate directly on messaging

Avoid one-off campaigns with no long-term commitment

Watch for red flags like vague slogans or brand-centered narratives

Choosing the right brand ally can strengthen your movement, choosing the wrong one can damage its credibility.

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Native Land: Authentic Support for Indigenous Rights and Voices #allyship #authenticsupport #concreteaction #culturalappropriation #culturalsuppression #forcedrelocation #indigenousrights #mainstreammedia #marginalizedcommunities #NativeLand #Nativevoices #performativeactivism #resourceextraction