#BLE beacons

[estimote]

Why Apple's 2nd Gen UWB Chip is Exciting?

With over 10 years of experience in spatial and location technologies, including Bluetooth, Ultra Wideband, and Cellular IoT, we at Estimote are thrilled about the newly announced iPhone 15 and its upgraded second-generation Ultra Wideband chip.

In this blog post, we'll explain why we're excited, we will try to forecast the potential use-cases of this second-gen chip, and highlight the opportunities for developers to create groundbreaking context and location-aware apps.

SPATIAL AWARENESS

Many people aren't aware, but every iPhone from the iPhone 11 onwards has a hidden super-power. It can measure the distance and orientation to nearby phones or other compatible devices. Think of it as an invisible string connecting your phone to objects with AirTags attached, a HomePod, or even your car.

This super-power is made possible by the first generation Ultra Wideband chip (U1 chip). This chip is a small radio transmitter that sends, receives, and processes tiny radio signals. These signals are so low-power that they're almost indistinguishable from the background noise in a broad range of frequencies (5-9 GHz). That's why it's called Ultra Wideband, or UWB for short.

Whenever a nearby device communicates with an iPhone using UWB, the phone calculates the duration of this interaction. The greater the distance, the more time it takes for the radio signal to make the round trip. The U1 chip then multiplies this travel time by the speed of light to determine the inch-level distance to nearby phones or tags.

iPhones equipped with the UWB chip use this distance data to create magical user experiences. For instance, when you AirDrop files to friends close by or search for your misplaced keys, your iPhone directs you to the corresponding AirTag. And when you walk into your living room your music can seamlessly start playing on your HomePod. These are just a few examples of what the U1 chip offers, and there's so much more on the horizon.

LOWER POWER UWB CHIP

The new iPhone 15 as well as new Apple Watch Series 9 feature a second-generation UWB chip. Reports indicate that a primary difference with that model is the shift in the chip manufacturing process from 16nm to 7nm. This simply means that the transistors have become smaller. As a result, they use less energy and switch more quickly, leading to enhanced performance, greater range, and new possibilities.

Why is power consumption so crucial? Reduced power usage can result in a superior user experience and introduce entirely new use-cases and applications. For instance, with the new UWB chip, new AirTags when upgraded could last up to 2-3 years on a single coin battery, as opposed to the current 1-year lifespan with the U1 chip.

Having more transistors also means stronger computing power, better signal processing, and more effective noise filtering. This is why Apple also announced a 3x improvement in UWB range and unveiled a new precision finding feature for the Find My app to locate friends around.

UNTRACKED INDOOR LOCATION

Another potential future application of the lower power UWB chip might involve a technique named Downlink TDoA. This stands for "time difference of arrival," a new standard championed by the FiRa organization. It lets UWB-enabled phones passively receive signals from UWB beacons or anchors.

Imagine your car in a tunnel where GPS is unavailable. UWB beacons in the tunnel transmit radio signals to your phone. Your phone captures these signals, and using the time difference of their arrival, it can calculate the exact position of the car inside the tunnel. With Downlink TDoA, beacons don't collect any data from to the phone. The precise location is determined solely by the UWB chip on the phone. This approach is seen as safer and more privacy-centric than traditional real-time location systems (RTLS). As a result, it's often referred to as Untracked Indoor Positioning.

This innovative, privacy-centric way of determining indoor positioning could also be applied in airports, malls, museums, and more. It could effectively deliver what the iBeacon promised years ago, but with inch-perfect accuracy and superior security.

To make such experiences possible, a low-power UWB processor like the second-gen chip is essential. The phone would need to constantly detect UWB signals from nearby beacons, and it's crucial that this happens efficiently.

SPATIAL COMPUTING AND VISION PRO

There's also speculation that the UWB chip may eventually interact with Apple's new smart glasses. This makes a lot of sense. Currently, Vision Pro determines its spatial orientation in a room using computer vision and image processing. Using the UWB chip and radio signals for this purpose would use order of magnitude less power. Preserving power could allow Apple to design more compact and lighter smart glasses in the future.

FUTURE APPLICATIONS OF UWB

Ultra Wideband technology has many more uses than just distance positioning. It was originally developed for military use in radars. Essentially, UWB signals sent from the phone could reflect off nearby objects and return to the UWB chip. By examining these reflections phone can identify the shape, orientation, or movement of objects.

RADAR AND HEALTH MONITORING

There are many research papers where UWB radar is used to count people in a room or even detect human heartbeats. Given Apple's focus on health & fitness, it's entirely possible for future iPhones equipped with UWB on your nightstand to monitor heart rate or breathing. Non-contact monitoring could be useful for elderly individuals living alone or young children. It could identify falls or irregular heartbeats and notify caregivers or family members. This might not be implemented on the second-gen processors, but could be expected from the future UWB revisions and the new software.

HANDS-FREE PAYMENTS

Another potential use for an improved UWB chip could be in payments. While NFC has been popular for close-range payments, UWB could transform the entire experience. Imagine approaching a payment terminal, and without needing to pull out your phone or move it near the terminal, the payment is processed securely. This technology might lead to genuinely hands-free shopping. Customers could just grab items and leave the store. With devices powered by the UWB chip communicating with other UWB-enabled tags and payment terminals, the items someone has would be detected, and the cost automatically taken from the associated account, all while ensuring security through spatial authentication.

Beyond shopping, UWB could also make peer-to-peer payments easier. Instead of sifting through apps, just being nearby could prompt a payment screen on your iPhone, asking if you want to split the bill, recognizing your friend's device by its spatial position.

ACCESS CONTROL AND HANDS-FREE AUTHENTICATION

Finally, Apple's new second-gen UWB chip, can revolutionise the way we access and interact with spaces. Imagine arriving at a hotel. As you approach your room, the door recognises your smartphone and automatically unlocks without you having to fumble for a keycard or even touch the door.

Workplaces, especially those that involve machinery or secure data access, can benefit from hands-free authentication. Consider a research laboratory with multiple machines and computers. Instead of using passwords, keycards, or fingerprint scans, devices equipped with UWB sensors could detect the presence of an authorised UWB chip-carrying employee and unlock automatically.

The incorporation of the second generation UWB chip into a broader range of devices could dramatically transform the way we interact with the world, making our experiences smoother, more intuitive, and more secure. From hotels to workplaces, the possibilities for hands-free access and seamless interactions are vast and exciting. If you are interested to learn more about UWB and differences between BLE and UWB see our other blog-post about our UWB Beacons and try Nearby Interactions API and our SDK building next-gen mobile apps.

[lansitec]

Bluetooth Beacon Tracker - Bluetooth BLE Beacon Tag Tracking

The bluetooth beacon constantly advertises iBeacon messages according to settings. It has two built-in high-capacity button cells. The maximum battery life is approximately 5 years with a advertise interval @500ms. Bluetooth Beacon Tracker used for indoor and asset tracking. BLE Beacon Tag prefect for Indoor Personnel Tracking, Asset Location & Inventory Management. Contact now!

For more:

[ajmishra]

Everything You Need to Know About iBeacon Technology

iBeacon's concept uses Bluetooth Low Energy, or BLE, signals to detect proximity. Users' devices detect the signals from these beacons when they travel inside their range. Visit now to read more about iBeacon Technology.

[dusun-iot]

Redefine Asset Management by Using Bluetooth Gateways and Beacons

Bluetooth gateways and tags have developed into an effective and precise method of managing assets in today's fast-paced environment. With the aid of these technologies, businesses can manage and track assets in detail, knowing not only where they are but also how they are being used in real time. The emergence of this technology has upgraded asset management from simple record viewing to a new stage of regional positioning and remote monitoring.

As an illustration, consider the smart factory. With the intelligent transformation of the factory, all types of cutting-edge equipment are introduced into the factory park, even the workshop. Due to budget constraints or to increase equipment utilization, many workshops may share the same equipment. The typical issue is that after workshop A uses the equipment, it may be thrown in a specific corner. Each workshop frequently needs to hunt individually when workshop B needs to utilize the equipment since it is unsure of where the equipment is kept. Although these assets and equipment can boost the factory's production effectiveness, they also provide managerial challenges. If you stick with the old management style, it will not only lead to ineffective asset and equipment oversight, but it may also result in disputes over how to utilize equipment in departmental workshops.

How can Bluetooth Gateways and Tags Help?

Additionally, Bluetooth tags can be affixed to specific parts of the product, such its packaging. The tag will continually transmit the tag number, device name, device type, and other identifying data to the nearby Bluetooth gateways. The identifying information of the tag also changes when the device is moved or used, therefore documenting the movement and usage of the object.

Factory managers may comprehend the distribution and use of equipment in real time and prevent situations where it is haphazardly put or cannot be discovered by combining the use of Bluetooth gateways and tags. Additionally, BLEﾠbeacon location trackingﾠtechnology may assist manufacturers in implementing remote equipment monitoring and management, increasing the effectiveness of equipment utilization and production.

Advantages of Using Bluetooth Gateways and Beacons for Asset Management

Real-time location tracking: Assets can have BLE tags installed to track their whereabouts in real time and send that information to base stations or cloud services. In order to prevent asset loss or theft, asset managers may now always know where their assets are.

Asset status monitoring: By attaching BLE sensors to assets, the state of assets, including temperature, humidity, pressure, etc., may be tracked. The data can then be sent to base stations or cloud servers. Asset managers are able to stay informed about the condition of their holdings and act quickly to prevent loss or harm.

Asset tracking and management:ﾠAsset tracking and management may be accomplished by attaching BLE tags or sensors to assets. Through computer software or mobile apps, asset managers may manage and dispatch assets as well as verify the location and status of assets at any time.

Automated inventory management: Automated inventory management may be accomplished by placing BLE base stations and tags in warehouses or warehouses. The BLE tag will automatically recognize and communicate the asset information to the base station or cloud server when a new asset enters the warehouse. Asset managers can monitor inventory levels in this way to prevent overstocking or understocking.

Advantages of Using Bluetooth Gateways in Asset Management

With the help of the new Bluetooth IoT solution, assets and equipment can be monitored remotely, managed regionally, and positioned to ensure asset traceability while in use, increase utilization rates, and maximize revenue.

Easy DeviceﾠIntegration: Users may read and analyze the information on all Bluetooth tags and observe the current position of all assets and devices that have Bluetooth tags by connecting asset management software or platforms with Bluetooth gateways.

AutomaticﾠEarly early warning:ﾠThe system will automatically warn as soon as assets or equipment leave the monitoring region, which is helpful for asset recovery.

Low cost: Bluetooth tags are inexpensive and reusable in comparison to other monitoring technologies, and the entire solution may be deployed with a few number of gateways.

Working Principle of Bluetooth-enabled Asset Management

Due to its tremendous benefits of low power consumption and low cost to tackle practical challenges, Bluetooth BLE has been included into scene applications by an increasing number of solution vendors.

Bluetooth-enabled location tracking is based on the RSSI (Received Signal Strength Indication) three-point positioning principle. It is important to install at least one Bluetooth gateway in the existing situation when implementing Bluetooth location tracking solutions. When the broadcast signal of the terminal device enters the scanning range of a certain gateway, the presence of the person or object can be confirmed.

Final words:

The importance of tracking vital assets increases with facility size. The use of Bluetooth gateways and tags in asset management has substantially increased the productivity and increased the accuracy of work. This new technology not only permits remote monitoring, which is obviously very helpful in preventing asset loss and lowering management expenses, but also allows users to understand the position and status of assets in real time. we expect this technology to develop further and bring more convenience and benefits to asset management.

[mastergarryblogs]

IoT in Retail Market: How Connected Devices Are Shaping the Future of Shopping

Introduction

The Internet of Things (IoT) is revolutionizing the retail industry by seamlessly integrating smart technologies to optimize operations, enhance customer experiences, and drive revenue growth. As retailers increasingly adopt IoT solutions, the market is experiencing rapid expansion. With a projected Compound Annual Growth Rate (CAGR) of 29% from 2023 to 2030, the IoT in retail market is set to reshape traditional and e-commerce retail landscapes worldwide.

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IoT in Retail Market Overview

The IoT in retail market is driven by advancements in automation, real-time data analytics, and artificial intelligence (AI). Retailers are leveraging IoT technologies for inventory tracking, supply chain management, customer engagement, and operational efficiency. As a result, major tech firms such as Google, IBM, Microsoft, and Intel are heavily investing in IoT-powered retail solutions.

IoT in Retail Market Segmentation

The IoT in retail market is categorized based on components, technology, application, deployment type, and regional analysis.

By Component

Hardware

Beacons

RFID Tags

Sensors

Wearables

Platform

Connectivity Management

Application Management

Device Management

Services

Professional Services

Managed Services

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Key Insights:

The hardware segment dominated in 2022, accounting for over 46.5% of market revenue due to the increasing adoption of RFID tags and sensors.

The services segment is expected to witness the fastest growth (31.5% CAGR), driven by increased demand for application and infrastructure management.

By Technology

Bluetooth Low Energy (BLE) (Fastest growing at 31.4% CAGR)

Near Field Communication (NFC) (Held 32.6% market share in 2022)

ZigBee

Other IoT Connectivity Solutions

Key Insights:

BLE is preferred for its low power consumption and cost-effectiveness, making it ideal for real-time store analytics and personalized customer engagement.

NFC adoption is accelerating due to mobile wallet integration, enabling secure and contactless transactions.

By Application

Operations Management

Inventory Management

Supply Chain Automation

Workforce Management

Security & Safety

Customer Management

Smart Vending Machines

Smart Shelves

Queue Management

Automated Checkout

Asset Management

Asset Tracking

Predictive Maintenance

Advertising & Marketing

Smart Digital Signage

Geomarketing

Key Insights:

Customer management applications are projected to grow at 33.5% CAGR, powered by AI-driven personalization and automation.

Operations management solutions had a 31.5% market share in 2022, fueled by demand for supply chain transparency and efficiency.

By Deployment

On-Premise (Held 48.3% market share in 2022)

Cloud (Expected to grow at a 31.1% CAGR)

Key Insights:

On-premise deployment remains dominant due to concerns over data security, cost savings, and customization needs.

Cloud deployment is gaining traction as real-time analytics capabilities improve retail decision-making processes.

Regional IoT in Retail Market Analysis

North America

Largest IoT in retail marketshare (30.4% in 2022)

Growth driven by e-commerce expansion and innovation by major tech firms (Google, IBM, Microsoft, Intel)

Asia-Pacific (APAC)

Fastest growing region (CAGR of 32.2%)

China and India leading adoption due to increased retail sector investments

Increasing demand for real-time analytics and location-based services

Europe

Established retail chains adopting IoT for omnichannel shopping experiences

Increased RFID adoption for inventory tracking

South America & Middle East & Africa

Growing IoT adoption fueled by retail expansion and digital transformation efforts

Competitive Landscape

Leading players in the IoT in retail market include:

Google LLC

IBM Corporation

Microsoft Corporation

Intel Corporation

Cisco Systems Inc.

Impinj, Inc.

Arm Limited

Losant IoT

These companies are investing in AI-powered IoT solutions, partnerships, and acquisitions to expand their market presence.

Key Market Drivers & Challenges

IoT in Retail Market Drivers

Increased adoption of AI and machine learning in IoT retail solutions

Growing preference for smart checkout systems and automated processes

Demand for real-time data analytics and personalized customer experiences

Expansion of omnichannel retail strategies

IoT in Retail Market Challenges

High initial investment costs

Concerns over cybersecurity and data privacy

Complexity in integrating IoT solutions with legacy systems

Future Trends in IoT for Retail

AI-Powered Personalization – AI-driven insights will enable hyper-personalized shopping experiences based on customer preferences.

Smart Inventory Management – IoT-enabled inventory tracking will enhance stock replenishment and reduce losses due to theft or mismanagement.

Automated Stores – The rise of cashier-less stores using smart checkout technology and facial recognition.

Blockchain Integration – Ensuring secure transactions and supply chain transparency.

Conclusion

The Internet of Things is reshaping the retail landscape, driving efficiency, and enhancing customer experiences. With a projected CAGR of 29% from 2023 to 2030, the IoT in retail market presents lucrative opportunities for retailers and technology providers. Businesses that invest in AI-driven IoT solutions will gain a competitive edge in the evolving retail ecosystem.

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Contact Us

Stats and Research

Email: sales@statsandresearch.com

Phone: +91 8530698844

Website: https://www.statsandresearch.com

[skyfallights]

BLE Beacons Industry Enabling Smart Proximity-Based Ecosystems

The BLE Beacons Market Share is evolving rapidly as industries increasingly rely on proximity-based communication. BLE (Bluetooth Low Energy) beacons are crucial components in delivering context-aware services and real-time navigation. As the demand for indoor positioning, asset tracking, and personalized engagement rises, market leaders are consolidating their positions. In 2023, the global market reached USD 3.2 billion and is projected to exceed USD 8.7 billion by 2032, growing at a compound annual growth rate of 11.9.

Current Trends Defining the BLE Beacons Industry

The BLE beacons industry continues to evolve as its use cases diversify across commercial, industrial, and public domains. Prominent trends include:

Increased integration with mobile apps for customer engagement and location tracking

Wider adoption in hospitals, airports, and logistics hubs for navigation and monitoring

Surge in BLE 5.0 adoption to support higher range and broadcast capacity

Growth in demand for energy-efficient, low-cost IoT devices

Use of beacons in workplace safety and contact tracing applications

This evolution positions the industry as a key enabler of the connected environment.

Segment Insights

By Component

Hardware continues to dominate the industry, driven by the growing need for physical beacon units in retail, healthcare, and transport hubs.

Software solutions supporting beacon data analytics and campaign management are also expanding rapidly.

Managed services for deployment, integration, and maintenance are enhancing the commercial usability of beacon systems.

By Application Area

Indoor positioning systems account for the largest share, with retail and healthcare using BLE beacons to guide users through complex environments.

Asset tracking is rising in logistics and manufacturing, where location visibility is critical.

Proximity marketing remains a stronghold in shopping malls, stadiums, and airports.

By Technology

While BLE 4.0 and 4.2 dominate existing deployments, BLE 5.0 is increasing its share due to improved range, broadcast messaging, and mesh networking capabilities.

End-User Industry Insights

Retail and E-commerce

Retailers are leveraging BLE beacons to boost in-store engagement through push notifications, loyalty offers, and navigation — keeping them competitive with online platforms.

Healthcare

Hospitals and clinics use beacons to streamline workflows, manage staff and equipment, and enhance patient safety with location awareness.

Transportation

Beacons improve the travel experience by offering real-time wayfinding, boarding alerts, and contextual content at airports, train stations, and bus terminals.

Industrial and Logistics

BLE beacons enable automated inventory updates, real-time asset visibility, and optimized resource usage in warehouses and factories.

Events and Smart Venues

Stadiums, exhibitions, and conferences use beacons to manage crowds, deliver information, and support immersive attendee experiences.

Regional Industry Analysis

North America leads the industry with strong retail technology adoption and enterprise integration.

Europe is embracing BLE for transport, tourism, and healthcare systems.

Asia-Pacific is rapidly scaling deployments, especially in India and China, where smart city and digital retail initiatives are thriving.

Latin America and Middle East & Africa are emerging, with growth driven by infrastructure investments and public service modernization.

Major Players in the BLE Beacons Industry

The BLE beacons industry is shaped by key innovators and vendors that offer end-to-end solutions:

Kontakt.io

Estimote Inc

BlueCats

Gimbal Inc

Radius Networks

Aruba Networks (HPE)

Beaconinside GmbH

Accent Systems

Blue Sense Networks

Glimworm Beacons

These companies are driving advances in battery life, multi-beacon networking, and compatibility with smartphones and wearables.

Conclusion

The BLE beacons industry is witnessing robust growth as businesses and public institutions adopt proximity-based systems for enhanced interaction, tracking, and navigation. With continued innovation in hardware and software, along with expanding integration with IoT platforms, BLE beacons are shaping the future of smart environments.

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[parrytech]

✅ Batch Order Completed – Parry's BLE Product, Fully Tested and Ready to Go!

We’re excited to share that Parry Tech has successfully completed a batch order manufacturing of its BLE product – a low-powered Beacon and Transreceiver with motor control – and released it to the customer.

Each unit undergoes rigorous individual testing to ensure top-tier performance, reliability, and precision — engineered exactly to your specifications.

🔧 From concept to production, we deliver quality at scale.

Why Choose Parry Tech? 🟢 Expertise in custom hardware development 🟢 100% tested for performance and durability 🟢 Scalable and timely manufacturing 🟢 Proven track record across industries

Let’s bring your next idea to life.

📩 Email: enquiry@parrytech.net 📞 Phone: +91 99165 94156 🌐 Website: www.parrytech.net

[britishbusinessonline]

Smart beacon market

IntroductionThe smart beacon market is witnessing significant growth driven by the rising adoption of location-based services, proximity marketing, and IoT integration across various industries. These devices leverage Bluetooth Low Energy (BLE) technology to transmit signals to nearby smart devices, enabling real-time communication and data exchange. From retail to transportation, smart beacons…

[ozrobotics]

[sweatybelieverfun]

Bluetooth Beacon and iBeacon Market Drivers Fueling Growth Across Retail and Smart Industries

The bluetooth Beacon and iBeacon market has seen rapid expansion in recent years, driven by increasing adoption across various industries aiming to enhance user experiences, streamline operations, and leverage the power of proximity-based communication. These beacons, which utilize Bluetooth Low Energy (BLE) technology, transmit small data packets to nearby smart devices, enabling precise indoor navigation, personalized marketing, asset tracking, and more. As industries pursue digital transformation and smarter environments, several drivers are propelling the growth of this market.

1. Surge in Demand for Proximity Marketing

One of the strongest drivers in the Bluetooth Beacon and iBeacon market is the growing popularity of proximity marketing. Retailers, shopping malls, and supermarkets are increasingly deploying beacons to send tailored promotions, product information, and loyalty offers directly to customers’ smartphones based on their location within a store. This highly targeted marketing approach improves customer engagement, enhances shopping experiences, and boosts sales conversions. As consumers expect more personalized interactions, the demand for beacon-enabled solutions continues to rise.

2. Rapid Growth of Smart Retail and Digitalization

The retail industry has become a central hub for beacon deployment. Bluetooth beacons and iBeacons allow retailers to analyze in-store customer movement, optimize product placement, and measure foot traffic. With the digital transformation of brick-and-mortar stores, beacons play a crucial role in bridging offline and online shopping behaviors. The smart retail trend, supported by AI and IoT integrations, amplifies the role of beacons in creating immersive, data-driven retail environments.

3. Expanding Applications in Healthcare and Hospitality

Beyond retail, the healthcare sector is increasingly turning to Bluetooth beacons for patient tracking, staff management, and real-time asset monitoring. Hospitals and clinics benefit from improved workflow efficiency and enhanced patient safety by using beacon-based location services. In hospitality, hotels use iBeacons for smooth check-in processes, indoor navigation, and personalized guest services. These practical applications are key contributors to the expansion of the Bluetooth Beacon and iBeacon market.

4. Integration with IoT and Smart Building Technologies

The rise of smart buildings and IoT ecosystems is a significant market driver. Beacons serve as essential components in connected environments, enabling location awareness and automation of services. In offices and smart campuses, beacons support employee tracking, room bookings, and automated lighting and climate controls based on occupancy. As more buildings adopt smart technologies, the integration of beacon-based systems becomes a natural extension for enhancing operational intelligence.

5. Increasing Adoption in Transportation and Logistics

The transportation and logistics sector also contributes to the beacon market's momentum. Beacons are used for vehicle tracking, passenger information systems, and indoor navigation in airports and stations. Logistics companies utilize Bluetooth beacons for inventory management, asset tracking, and supply chain optimization. These applications improve visibility, reduce errors, and increase efficiency, making beacon technology a valuable investment in a competitive industry.

6. Advancements in BLE Technology

Technological improvements in Bluetooth Low Energy (BLE) are also propelling the market forward. BLE offers low power consumption and reliable connectivity, making beacons more cost-effective and efficient. Enhanced battery life, improved signal stability, and miniaturization of hardware make modern beacons easier to deploy and maintain. These advancements widen the scope of applications and attract more sectors to adopt beacon-based solutions.

7. Support from Government Initiatives and Smart City Projects

Governments worldwide are supporting smart city initiatives, which often include digital infrastructure upgrades such as beacon deployments. Public transportation systems, museums, parks, and tourist attractions are using Bluetooth beacons to provide location-specific content and real-time updates to citizens and visitors. These initiatives not only improve public service delivery but also stimulate demand for beacon technologies across urban environments.

8. Growing Use in Tourism and Museums

The tourism and cultural heritage sectors leverage beacons to enrich visitor experiences through interactive tours, guided navigation, and multilingual content delivery. Museums use iBeacons to trigger audio guides or exhibit details as visitors move through galleries. These engaging applications promote educational and immersive experiences, encouraging wider adoption in the tourism domain.

Conclusion

The Bluetooth Beacon and iBeacon market is driven by a convergence of factors—from retail innovation and smart city development to BLE advancements and rising demand for real-time, personalized services. As industries continue to digitize and seek smarter solutions, the role of beacon technology is expected to grow, making it a critical component in the future of connected environments.

[iotexpo]

[IOTE&IOTSWC Exhibition] Minew: Global Leader in IoT Device Manufacturing and Innovation, Delivering Cutting-Edge Smart Devices and Solutions

Preface

With the acceleration of the global digital transformation wave, IoT technology is becoming a key force in promoting changes in all walks of life. With their advantages in technology research and development, cost control and industrial chain improvement, Chinese IoT companies have turned their attention to overseas markets to seek broader development space.

IOTE and IOSWC have joined hands to provide domestic companies with opportunities to conduct in-depth exchanges and cooperation with global software vendors to achieve resource sharing and market expansion!

IOTSWC Exhibition

Shenzhen Minew Technologies Co., Ltd.

Booth No.: A42

Fira Gran Via, Barcelona, Spain

May 13-15, 2025

Meet you at the Barcelona Global Event

Company Profile

Minew is a global leader in IoT device manufacturing and innovation, delivering state-of-the-art smart devices and solutions to customers worldwide. With decades of expertise, our diverse product portfolio incorporates advanced technologies, including Bluetooth beacons, sensors, GPS trackers, BLE, Wi-Fi gateways, and LoRa gateways.

Product Introduction

MTB07 Bluetooth® Pallet Tracker

The MTB07 Bluetooth® Pallet Tracker revolutionizes pallet tracking with precise BLE-powered visibility, automatically shifting between real-time updates and energy-saving modes. Designed for simplicity, its rugged IP67/IK08 shield withstands harsh handling, ensuring reliable performance in stormy docks or dusty warehouses. The tracker installs in seconds with magnetic activation and provides instant geofence breach alerts, impact detection warnings, and movement-triggered reports. Turn supply chain blind spots into actionable intelligence with MTB07.

MWC03 Bluetooth® LTE Location Badge

MWC03 Bluetooth® LTE Location Badge combines GNSS and Bluetooth® positioning with real-time data uploads via cellular networks. It addresses challenges in personnel tracking, gateway setup, and staff safety. The badge offers precise location information in both outdoor and indoor environments, features RFID for access control and attendance management, and supports convenient magnetic charging. This advanced solution helps companies optimize resources, enhance employee safety, and efficiently manage attendance or location tracking services.

MG6 4G LoRaWAN® Stellar Gateway

The MG6 4G LoRaWAN® Stellar Gateway seamlessly integrates Bluetooth® and LoRaWAN® technologies, providing robust connectivity for both indoor and outdoor applications. With edge computing and AI-driven optimization, it ensures efficient data processing and secure IoT networks, making it ideal for smart cities, logistics, and industrial IoT.

Application Areas

Indoor positioning, asset management, personnel safety management, environmental data monitoring, data collection and uploading in smart warehousing, smart healthcare, smart office and other scenarios.

[digitrenndsamr]

Beacon Market Expected to Witness Sustainable Growth by 2032

Allied Market Research, titled,“Beacon Market, by type, technology, application: Global Opportunity Analysis and Industry Forecast, 2024-2032" The beacon market was valued at $9.59 billion in 2023, and is estimated to reach $395.9 billion by 2032, growing at a CAGR of 53% from 2024 to 2032.

Beacons are small Bluetooth transmitters that broadcast a signal to nearby smartphones and tablets. Beacons can be used to deliver targeted messages or promotions to customers who have opted-in to receive such notifications. They can also be used for location-based services, such as finding the nearest store or providing directions. The importance of beacons lies in their ability to provide a more personalized user experience while also helping businesses track customer behavior and preferences. 

The growing utilization of beacons in logistics, warehousing, and retail sectors serves as a significant driving factor for the beacon industry. In logistics, beacons enable real-time tracking of goods, improving supply chain visibility and efficiency. Warehouses benefit from beacon-based asset tracking, inventory management, and employee monitoring, leading to streamlined operations and cost savings. Moreover, in retail environments, beacons enhance customer experiences through personalized notifications, location-based promotions, and seamless checkout processes, fostering customer loyalty and increasing sales. The increasing reliance on beacon technology in these industries reflects a broader trend towards digitization and automation, driving the demand for beacon solutions and propelling market growth. 

However, the high initial deployment costs pose a significant restraint on the beacon market. Implementing beacon technology requires substantial investment in hardware, software, and infrastructure, including the purchase of beacon devices, installation expenses, and integration with existing systems. For businesses, especially smaller enterprises with limited budgets, these upfront expenses can be prohibitive and act as a barrier to adoption. In addition, ongoing costs related to maintenance, updates, and support further add to the financial burden. Therefore, some organizations may hesitate to invest in beacon technology, opting instead for alternative solutions or delaying implementation until costs become more manageable. This cost factor not only affects businesses directly but also impacts the overall growth and expansion of the beacon market, slowing down its adoption and penetration into various industries. 

Moreover, the utilization of beacons in events and entertainment venues presents a promising future opportunity for the beacon industry. Beacons offer invaluable benefits in crowd management by providing real-time data on attendee movements and density, allowing organizers to optimize space utilization and enhance safety measures. Moreover, beacons facilitate immersive attendee engagement through personalized notifications, interactive maps, and location-based content delivery, enriching the overall event experience. In addition, sponsors can leverage beacon technology for targeted activations and promotions, reaching attendees at strategic moments and locations within the venue. With events prioritizing attendee satisfaction, safety, and interaction, there's a projected surge in demand for beacon solutions, propelling market expansion and innovation in this domain. The incorporation of beacons not only streamlines operations but also opens up new avenues for revenue generation and brand engagement, making it a compelling prospect for the beacon market. 

The beacon market report is segmented on the basis of type, technology, application and region. On the basis of type, the beacon market forecast is divided into iBeacon, Eddystone, AltBeacon, and others.  On the basis of technology, the beacon market insights is classified into BLE, Wi-Fi, Ultrasound, and others. On the basis of application, the beacon industry report is classified into retail, travel tourism & hospitality, healthcare, BFSI, and others. 

On the basis of region, beacon market trends is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), Latin America (Brazil, Argentina, and rest of Latin America), and Middle East and Africa (UAE, Saudi Arabia, Qatar, South Africa, and rest of Middle East & Africa). 

The key players profiled in the report include Kontakt.io, Apple Inc., Estimote Inc., BlueCats, Aruba Networks Inc., Blue Sense Networks, Glimworm Beacon, Gelo Inc., Sensorberg GmbH, Accent Advanced Systems, SLU are provided in this report.  These key players have adopted strategies such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.

Key Findings of the Study

The beacon market value is expected to grow significantly in the coming years, driven by the increasing utilization of beacons in logistics, warehousing, and retail. 

The market is expected to be driven by the demand for Beacon in the Retail sector. 

The market is highly competitive, with several major players competing for market share. The competition is expected to intensify in the coming years as new players enter the Beacon Infrabuild market. 

The Asia-Pacific region is expected to be a major region for the beacon market owing to the rise in demand for location-based services from various industries such as education & research sectors, entertainment, transportation & logistics, and others is driving the growth of Beacon Infrabuild in this region. 

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Bluetooth Beacon Tracker - Bluetooth BLE Beacon Tag Tracking

The bluetooth beacon constantly advertises iBeacon messages according to settings. It has two built-in high-capacity button cells. The maximum battery life is approximately 5 years with a advertise interval @500ms. Bluetooth Beacon Tracker used for indoor and asset tracking. BLE Beacon Tag prefect for Indoor Personnel Tracking, Asset Location & Inventory Management. Contact now!

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Everything You Need to Know About iBeacon Technology

iBeacon's concept uses Bluetooth Low Energy, or BLE, signals to detect proximity. Users' devices detect the signals from these beacons when they travel inside their range. Visit now to read more about iBeacon Technology.

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Bluetooth Beacon and iBeacon Market Drivers: Future Trends, Challenges, and Emerging Technologies in the Industry

The Bluetooth beacon and iBeacon market has been witnessing substantial growth due to the increasing demand for location-based services (LBS) and proximity marketing. These wireless communication technologies have revolutionized industries such as retail, healthcare, transportation, and smart cities by enabling seamless connectivity, precise location tracking, and personalized customer engagement. As businesses continue to leverage the power of Bluetooth beacons, several key market drivers are propelling this industry forward.

Rising Demand for Location-Based Services (LBS)One of the primary drivers of the Bluetooth beacon and iBeacon market is the surging demand for location-based services. Businesses are increasingly relying on LBS to enhance customer experiences by delivering targeted advertisements, push notifications, and real-time promotions. In retail environments, for instance, Bluetooth beacons can guide customers to specific aisles, offer personalized discounts, and improve navigation within large stores. Similarly, airports, museums, and hospitals are adopting beacons for wayfinding and information dissemination.

Growth of Proximity Marketing and Retail PersonalizationProximity marketing is a major growth factor in the Bluetooth beacon market, enabling brands to engage consumers based on their location. Retailers, shopping malls, and hospitality businesses use beacons to send tailored messages and promotional offers to customers’ smartphones when they are in close proximity to a store or product. This marketing approach enhances customer engagement, improves conversion rates, and fosters brand loyalty. The integration of artificial intelligence (AI) and data analytics further strengthens the effectiveness of beacon-enabled marketing campaigns.

Expansion of Smart Cities and IoT ApplicationsThe rise of smart cities and the Internet of Things (IoT) has significantly fueled the adoption of Bluetooth beacons. Governments and municipal authorities are deploying beacon technology to improve urban mobility, optimize traffic flow, and enhance public safety. In transportation, beacons assist commuters by providing real-time updates on bus and train arrivals, reducing congestion, and enabling contactless ticketing solutions. Additionally, IoT-enabled beacon solutions are streamlining operations in industries such as logistics, asset tracking, and industrial automation.

Enhanced Customer Experience in Hospitality and EventsThe hospitality sector, including hotels, resorts, and event venues, has embraced Bluetooth beacons to enhance guest experiences. Hotels use beacons to facilitate keyless room entry, automated check-ins, and personalized concierge services. Similarly, event organizers integrate beacons into conferences, concerts, and exhibitions to streamline navigation, enable contactless interactions, and provide real-time updates. The ability of beacons to create immersive and interactive experiences has made them a valuable tool for event management and entertainment industries.

Increased Adoption in Healthcare for Asset Tracking and Patient ManagementHealthcare facilities are leveraging Bluetooth beacons for improved asset tracking, staff coordination, and patient management. Hospitals use beacons to monitor medical equipment, optimize workflows, and ensure efficient patient care. Additionally, beacon-enabled solutions enhance patient safety by sending alerts in case of emergencies, guiding visitors within large hospital complexes, and improving overall healthcare efficiency. The COVID-19 pandemic has further accelerated the adoption of beacons in healthcare settings to support social distancing measures and contact tracing.

Cost-Effective and Energy-Efficient TechnologyBluetooth Low Energy (BLE) technology has made beacon solutions highly energy-efficient and cost-effective. Unlike traditional GPS-based tracking systems, beacons consume minimal power, extend battery life, and provide reliable indoor navigation capabilities. The affordability of beacon hardware and easy integration with existing mobile applications make them an attractive solution for businesses across various sectors. As BLE technology continues to evolve, beacon solutions are expected to become even more efficient and versatile.

Increasing Integration with AI and Big Data AnalyticsThe fusion of Bluetooth beacon technology with artificial intelligence (AI) and big data analytics is unlocking new opportunities for businesses. By analyzing customer behavior, movement patterns, and engagement metrics, companies can gain valuable insights into consumer preferences and optimize their marketing strategies. AI-powered beacon solutions enable predictive analytics, automated decision-making, and hyper-personalization, making them an indispensable tool for modern businesses.

Government Regulations and Privacy ConcernsWhile the market outlook for Bluetooth beacons is highly promising, regulatory challenges and privacy concerns remain important considerations. Data security and user privacy are critical factors influencing consumer trust in beacon technology. Governments worldwide are implementing data protection laws, such as the General Data Protection Regulation (GDPR), to ensure ethical data collection and usage. Businesses must adhere to these regulations and implement robust security measures to maintain consumer confidence. Conclusion The Bluetooth beacon and iBeacon market is poised for significant growth, driven by the increasing demand for LBS, proximity marketing, smart city initiatives, and IoT applications. Industries such as retail, healthcare, hospitality, and transportation are leveraging beacon technology to enhance customer experiences, optimize operations, and drive business growth. As advancements in AI, analytics, and BLE technology continue to unfold, the future of the Bluetooth beacon market looks highly promising.

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The Impact of IoT on Retail Market Efficiency and Customer Experience

Introduction

The Internet of Things (IoT) is revolutionizing the retail industry by seamlessly integrating smart technologies to optimize operations, enhance customer experiences, and drive revenue growth. As retailers increasingly adopt IoT solutions, the market is experiencing rapid expansion. With a projected Compound Annual Growth Rate (CAGR) of 29% from 2023 to 2030, the IoT in retail market is set to reshape traditional and e-commerce retail landscapes worldwide.

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IoT in Retail Market Overview

The IoT in retail market is driven by advancements in automation, real-time data analytics, and artificial intelligence (AI). Retailers are leveraging IoT technologies for inventory tracking, supply chain management, customer engagement, and operational efficiency. As a result, major tech firms such as Google, IBM, Microsoft, and Intel are heavily investing in IoT-powered retail solutions.

IoT in Retail Market Segmentation

The IoT in retail market is categorized based on components, technology, application, deployment type, and regional analysis.

By Component

Hardware

Beacons

RFID Tags

Sensors

Wearables

Platform

Connectivity Management

Application Management

Device Management

Services

Professional Services

Managed Services

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Key Insights:

The hardware segment dominated in 2022, accounting for over 46.5% of market revenue due to the increasing adoption of RFID tags and sensors.

The services segment is expected to witness the fastest growth (31.5% CAGR), driven by increased demand for application and infrastructure management.

By Technology

Bluetooth Low Energy (BLE) (Fastest growing at 31.4% CAGR)

Near Field Communication (NFC) (Held 32.6% market share in 2022)

ZigBee

Other IoT Connectivity Solutions

Key Insights:

BLE is preferred for its low power consumption and cost-effectiveness, making it ideal for real-time store analytics and personalized customer engagement.

NFC adoption is accelerating due to mobile wallet integration, enabling secure and contactless transactions.

By Application

Operations Management

Inventory Management

Supply Chain Automation

Workforce Management

Security & Safety

Customer Management

Smart Vending Machines

Smart Shelves

Queue Management

Automated Checkout

Asset Management

Asset Tracking

Predictive Maintenance

Advertising & Marketing

Smart Digital Signage

Geomarketing

Key Insights:

Customer management applications are projected to grow at 33.5% CAGR, powered by AI-driven personalization and automation.

Operations management solutions had a 31.5% market share in 2022, fueled by demand for supply chain transparency and efficiency.

By Deployment

On-Premise (Held 48.3% market share in 2022)

Cloud (Expected to grow at a 31.1% CAGR)

Key Insights:

On-premise deployment remains dominant due to concerns over data security, cost savings, and customization needs.

Cloud deployment is gaining traction as real-time analytics capabilities improve retail decision-making processes.

Regional IoT in Retail Market Analysis

North America

Largest IoT in retail market share (30.4% in 2022)

Growth driven by e-commerce expansion and innovation by major tech firms (Google, IBM, Microsoft, Intel)

Asia-Pacific (APAC)

Fastest growing region (CAGR of 32.2%)

China and India leading adoption due to increased retail sector investments

Increasing demand for real-time analytics and location-based services

Europe

Established retail chains adopting IoT for omnichannel shopping experiences

Increased RFID adoption for inventory tracking

South America & Middle East & Africa

Growing IoT adoption fueled by retail expansion and digital transformation efforts

Competitive Landscape

Leading players in the IoT in retail market include:

Google LLC

IBM Corporation

Microsoft Corporation

Intel Corporation

Cisco Systems Inc.

Impinj, Inc.

Arm Limited

Losant IoT

These companies are investing in AI-powered IoT solutions, partnerships, and acquisitions to expand their market presence.

Key Market Drivers & Challenges

IoT in Retail Market Drivers

Increased adoption of AI and machine learning in IoT retail solutions

Growing preference for smart checkout systems and automated processes

Demand for real-time data analytics and personalized customer experiences

Expansion of omnichannel retail strategies

IoT in Retail Market Challenges

High initial investment costs

Concerns over cybersecurity and data privacy

Complexity in integrating IoT solutions with legacy systems

Future Trends in IoT for Retail

AI-Powered Personalization – AI-driven insights will enable hyper-personalized shopping experiences based on customer preferences.

Smart Inventory Management – IoT-enabled inventory tracking will enhance stock replenishment and reduce losses due to theft or mismanagement.

Automated Stores – The rise of cashier-less stores using smart checkout technology and facial recognition.

Blockchain Integration – Ensuring secure transactions and supply chain transparency.

Conclusion

The Internet of Things is reshaping the retail landscape, driving efficiency, and enhancing customer experiences. With a projected CAGR of 29% from 2023 to 2030, the IoT in retail market presents lucrative opportunities for retailers and technology providers. Businesses that invest in AI-driven IoT solutions will gain a competitive edge in the evolving retail ecosystem.

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