#Big Data and Analytics testing
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abathurofficial · 9 days ago
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Abathur
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At Abathur, we believe technology should empower, not complicate.
Our mission is to provide seamless, scalable, and secure solutions for businesses of all sizes. With a team of experts specializing in various tech domains, we ensure our clients stay ahead in an ever-evolving digital landscape.
Why Choose Us? Expert-Led Innovation – Our team is built on experience and expertise. Security First Approach – Cybersecurity is embedded in all our solutions. Scalable & Future-Proof – We design solutions that grow with you. Client-Centric Focus – Your success is our priority.
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webmethodology · 2 years ago
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Explore strategies and amazing tips to ensure privacy in offshore software testing. Empower your testing process with expert insights for a reliable offshore testing experience.
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thesportsprgirl · 4 days ago
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Since Lando is involved, there's of course a particular narrative that has popped up around his Monster release and which other drivers deserve it more, so I'm going to get on my professional soap box once again because oh my god shut the fuck up already.
My creds: dual BS in Business Analytics and Marketing. MA in Strategic Communication (thesis on sports PR in the social media age). MBA with a sports economics coursework emphasis. Consultant working in corporate partnerships in a variety of sports, including motorsport.
Based on what I've seen today, people have no idea how much work goes into securing personal sponsors. In order to get a personal sponsorship deal, you and your team have to pitch the sponsor and demonstrate the value that it will bring to their business through things like DATA and RESEARCH. Engagement metrics, impressions, reach, products sold, brand recognition, return on investment, etc.
If a McLaren sponsor does a personal sponsorship of Lando as well, it's because his team pitched and demonstrated that the metrics bear out that it would be worth their money. It's not like oh let's throw money at this kid bc VIBES. Or bc Zak Brown says we had to. I keep seeing people implying that they just picked him on a whim, when things like this take ages to decide, with a ton of data, a ton of research, and a ton of really smart people analyzing it before making the call.
You have to show a sponsor the reasons that they should work with you and why it's worth their money. Lando and Quadrant have done that. And it's a fuckton of work to not only get them, but to deliver the results to retain them. Some of those results are in the form of social media engagement that they've gotten from Lando and his brands likely before the drink was even contracted.
Identifying sponsors, pitching and securing their money, etc. is a multi-billion dollar industry that requires a ton of work, data analysis, content testing, focus group testing, etc. The people saying "it should have been _____" clearly either have a personal bias or don't understand the level of personal brand you have to have to get this sort of a deal.
Lando has larger reach, more engagement, recognizable brands with very passionate followings, etc. when compared to some of the other drivers people are bringing up here. He's selling out merch collection after merch collection after merch collection, and that is not true of 90% of the other drivers on the grid. He sold so many tickets to Landostand that they quite literally BUILT ANOTHER GRANDSTAND. And sold that one out, too! These are things that come with a ton of value to sponsors. Sponsors are seeking out his audience based on demographics. It's not some sort of conspiracy, it's business.
Right now, there are a couple of drivers that are LEAGUES above the others when it comes to the effort they've put into developing their personal brand, ability to drive product, and relevancy within high disposable income and retail-spending fan demographics (Lando over indexes with four key demos: young women, highly educated women, queer men, families with children). Averaged across these "big spender demos," Lando is in the top 2. I can say that based on the data I have at my fingertips.
tl;dr - Monster is looking to sell product. Data says Lando Norris sells product because people actually like him very much.
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snezka-049 · 3 months ago
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Snezka and SCP-049 beginning (lore)
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1. Dr. Snezhana Lewandowski lore (Snezka)
(Events before the containment breach).
In the corridors of the SCP Foundation, where secrets and anomalies are hidden from the public eye, Dr. Snezhana Lewandowski worked. Her life was full of mystery, and this is what drew her to the world of anomalies.
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Name: Snezhana Lewandowski
Age: ██
Date of Birth: 27/08/ ████
Clearance Level: Third
Personnel Category: B
Specialty: IT Specialist. Psychologist.
Place of work: Zone 19
Foundation experience: 5 years
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Education
First: IT-Specialist.
Snezhana enrolled in the Faculty of Information Technology at a state university. During her studies, she specialized in cybersecurity and data analytics.
After graduating with a Bachelor's degree, then a Master's degree, she continued her education in graduate school, where she focused on research in the areas of:
1. Information Security.
2. Big data analytics.
She defended her doctoral dissertation on "Anomaly detection methods for system and big data", which attracted the attention of the SCP Foundation.
Second: Psychologist.
After achieving the success she needed in technical education, she decided to fulfill her life's main dream of working in the field of psychology. Due to some unpleasant events in her childhood, she did not have the opportunity to study in this field, so she had to temporarily change her orientation in life.
From an early age, Snezhana has shown an interest in psychology and human behavior. The motivation for this comes from a tough youth and personal traumatic experiences. Her goal was to help those who couldn't make it on their own, as she once couldn't. After enough time had passed, she managed to apply to the academy to study psychology. Upon graduating from the academy, Snezhana specialized in the areas of:
1. Clinical psychology.
2. Experimental psychology.
3. Counseling psychology.
After she got a job in a psychoneurological dispensary, gaining valuable experience and practice, a broader understanding of the inner world of people.
Invitation to the Foundation
Finding contacts and personal information about Snezhana was not difficult for the Foundation. Having noticed her abilities, the Foundation ordered to send a recruiter - ████ ██████ - into her social circle to get more information about the candidate. As a result, the recruiter ████ and Snezhana became close friends.
After some time of observation and communication of the recruiter with her, having received all the necessary information, the Board of the Foundation came to the decision to give her the invitation to work.
Realizing the risks and danger, Snezhana accepted the invitation, having resigned from her previous job after working for about 2 years.
After testing, interviewing and training, she became an employee of the Foundation with a level 2 security clearance.
Career at the Foundation
Snezhana started her career as a junior specialist in cybersecurity, a little later gaining a junior position in psychology.
Her specialization is a unique combination of programming and psychology, allowing her to look at anomalies from two perspectives: both as complex systems that require analysis, and as entities with their own consciousness and motivation.
Incident
While analyzing data, Dr. Lewandowski came across strange signals on the network. These were not just hacking attempts - they were coming from an entity known as SCP-███ She and others in the programming field developed a comprehensive defense strategy. In the process, they faced many challenges: the SCP-███ system was constantly adapting, and they had to find new solutions. Under conditions of stress and strain, Dr. Lewandowski managed to implement their real-time protection algorithm.
After that, for some reason, she was assigned more work in the field of psychology. Also, her success in the incident gave her a promotion to level 3 clearance.
In psychology
Dr. Lewandowski researches and analyzes object psychology. She develops methods of interacting with abnormal entities and helps in understanding their behavior.
Real security is achieved not only through physical barriers, but also through the emotional stability of employees. She took time to help her colleagues through seminars and psychology trainings for the staff of the Facility, trying to create an atmosphere of trust and mutual support among the employees.
For about 2 years, Dr. Lewandowski worked only with Safe Class facilities, and after being promoted to Senior Specialist in Psychology, she was ordered to work with Euclid Class facilities.
This promotion led her to meet one subject that changed her life, and in the future, his too... SCP-049 - Plague Doctor.
2. Lewandowski and SCP-049
(Events on the eve of the containment breach).
Experiment
The first days of Dr. Lewandowski and the SCP-049 subject were formal, protocol-driven. Lewandowski conducted standard interview sessions in an attempt to understand the motives and nature of his subject. The subject was cool and detached.
She knew SCP-049 was dangerous, but she saw him not only as an anomaly, but as a complex, multifaceted individual. His words were full of sadness and loneliness, imbued with longing and melancholy. She understood his logic, his pain, his desire to “help,” even if the methods were questionable, but perhaps all is not what it seems at first glance.
And yet she too had thought similar things to what SCP-049 had said, that the world was sick, humanity needed to be saved. Ever since she was a child, she had had thoughts like his in her mind.
She had a theory that there were no bad people in the world, but wounded people who had not been healed. She believed that a person becomes wounded, after being treated unfairly or cruelly, by similarly wounded people. If a person does not work on their wound, it will not heal, because there are many wounded people in the world that will scratch that wound, making it bigger. And this pain and resentment, like a virus or rot, infects his soul completely, making the person the same as the one who once inflicted the wound. Later that person carries this pain and resentment further, taking it out on others, making more infected. It is an endless cycle that cannot be eradicated completely, but can be minimized. Some can handle it, and some need help. You have to want help, you have to understand the situation and try to solve it too, because no one can help you better than you can help yourself, and that's what Snezka had to go through.
She thought these thoughts were strange, but after so many years, there was a creature that literally reflected her thoughts, with whom you can share this theory, and perhaps get understanding.
She saw herself in him, only a better version of herself, but with the same mental problems.
— How can that be!? He's just an abnormal object, why can't I stop thinking about him!? I can't stop thinking about him, his words. Maybe it's my soft nature, too compassionate, empathic, or maybe it's his anomalous action?
Dr. Lewandowski felt a kindred spirit in him and wanted to have more sessions with him, and most importantly, she wanted to get away from formal conversation, and share her thoughts with him about their common problem.
She decided to send a request to the management above about the idea of having experimental conversations with SCP-049, so that he would see Dr. Lewandowski as genuinely understanding, get comfortable with her, and tell her more about his treatment, himself, and the fever. Approval was granted, but it was a long wait. Finally she could be sincere with him.
Trust
New conversations with SCP-049, but not as formal as before, it took several such conversations before SCP-049 settled down with Dr. Lewandowski.
He told her more about the fever, about the treatment, they began to have deep dialogues about life and death, about philosophy, about society, SCP-049 even began to tell stories from his own life. Lewandowski also told him about her life, but she liked to listen to him more.
She found comfort in his monologues about the world, about death, about eternity, his stories about medicine. Her mind resisted, but her heart could no longer deny it: she felt something more than professional interest in him. It was a dangerous game, bordering on insanity. She knew it, but she couldn't stop. Lewandowski realized that her feelings were illogical, unacceptable, but they were there. Her greatest fear was that the Foundation would suspect something and restrict her access to him, which unfortunately happened...
Another conversation between SCP-049 and Lewandowski, the subject had already started addressing her by her favorite version of her name, Snezka, while she addressed him as Doctor. Suddenly the object fell silent.
— Doctor? Is everything all right?
— ...Yes. Snezka, let me demonstrate something to you, you should know....
The subject held out his hand, as far as it was possible being handcuffed for safety's sake, and nodded, offering to touch her. Sensing that this venture might not end well, Lewandowski extended her palm, and SCP-049 touched it.
— Wait, what...? Oh... My thoughts about your abilities were valid. - Was the last thing Snezka said before the cell door opened and she was summoned to leave.
Reprimand
— Dr. Lewandowski, your experimental conversations with the subject have come to an end. We have all the information we need, you will no longer have to work with SCP-049. Let's be honest, it seems you've begun to abuse your access to the facility, and the Foundation board has some questions about that.
— ...It was part of an experiment, you see.... It gave you a lot of new information, before such experiments such informative results were not observed. - said Lewandowski in her defense.
— Lucky for you that it didn't end in your death! Objects like 049 are dangerous, you can't trust them or reach out to them. Or have you forgotten what he did to Dr. Hamm? And everything was fine at first, too. This object is unpredictable! You're lucky you're a valued member of our staff, and this is the first time you've had an incident like this, otherwise we'd be forced to take action.
Separation
More work with other facilities has now fallen on her. One day, she dared to inquire about SCP-049. But she didn't get a clear answer.
Meanwhile, SCP-049 was asking the same question to the staff - when would Dr. Lewandowski visit?
— We're sorry, but Dr. Lewandowski has declined to work with you, SCP-049.
— ...That can't be true, you're lying! She couldn't have done it, I can feel it!
Subject SCP-049 became hostile to the Foundation, uncooperative and drove all attempts at contact away.
All or Nothing
— "Is the dream and freedom worth risking the lives and safety of others?" — Pondered by Dr. Lewandowski . — "Risking everything, insanity, selfishness(?). But if it's for a great purpose, for the good of all mankind..."
INCIDENT ██-████
(Latest walkie-talkie recordings)
(Static noise and warning signal sound)
Operator One: (Confused) This is operator one. Security protocol has failed! Repeat, security protocol has failed! All subjects... all subjects are at large!
Agent █: Reporting a security breach in Sector 3. Doors unresponsive, cameras disabled. Looks like SCP-███ is out of control.
Commander ███████: be careful! Confirm the presence of the intruder and take action to apprehend him.
(Noise, sound of gunshots)
Agent ██: (panic) This is crazy! Reporting SCP-███ is not alone. There are several other objects present. Very aggressive, we need help, repeat ████████████████ (interference).
Commander ████████: Come in, Agent ██, come in!!! (communication lost).
Commander ████████: Fuck...
Dr. █████: It could be SCP-███! He could have hacked into the security system and released the other facilities.
Commander ████: █████, are you sure? How?!
Dr. █████: I can't say for sure, but... (struggle noise) HOW ARE YOU!? STOP, DOCTOR... (interference).
Commander ████: All personnel to the assault! Stop the targets at all costs! What the hell's going on! Where's all the security personnel!?
(explosions, shouting)
Agent █████: They're all over the place
Agent ██: Where's the ██ squad?
Agent █████: they're holding back SCP-682
Agent ██: he's the last fucking thing we need!
SB-2: SB-1, this is SB-2! We've got-- we've got SCP-███breaking through! We can't stop him!
SB-1: Hold him off at all costs! Support is on the way.
(Siren and explosions)
Operator Three: SB-1, this is Operator Three! The ██ camera signal is gone! SCP-█████... he's out!
SB-1: All SB personnel to camera ██! Isolate SCP-█████! Repeat, isolate SCP-█████! (radio interference)
End of Calm
There has been a massive failure of the entire Foundation security system in Area 19, as well as a power failure. Security protocol, alarms, and warnings went off with a delay with most of the dangerous objects wreaking havoc in the Foundation. The alleged culprit of the SCP-“”" incident. Likely had accomplices, an investigation is underway.
During the incident, a large number of soldiers and staff died. There was a leak of several objects to freedom. The lists of dead and missing were equal. Dr. Snezana Lewandowski and SCP-049 were also listed as missing, among dozens of personnel and facilities.
The SCP Foundation, having suffered loss and damage, is doing its best to restore order after the chaos, but the world is no longer safe as before.
3. Conversations between Lewandowski and SCP-049
Interviewer: Dr. Snezhana Lewandowski, Area 19
Interviewee: SCP-049
[START RECORDING]
Dr. Lewandowski: Good afternoon, SCP-049. I am your psychologist, Dr. Snezhana Lewandowski. It's a pleasure to meet you!
SCP-049: Greetings, doctor, I hope we can work together.
Dr. Lewandowski: I think so! So, how are you feeling today?
SCP-049: (pause) I feel... A burden. A burden that is hard to describe in words. Every day I see suffering, and it depresses me.
Dr. Lewandowski: Are you talking about human suffering? About those whom you refer to as sick people?
SCP-049: Yes. The weathering is not just a physical condition. This world, this wretched piece of the universe, is forever doomed to suffer. (Irritated) Mortals, powerless over their own weaknesses, forever seek salvation in false doctrines and vain hopes. They build cities out of flimsy material, create weapons that can destroy themselves, and cling to life without realizing its true nature. I see their pain, their despair, feel their fear of the inevitable. And I know I can help them. But they don't understand. They fear me! They reject my mercy! They call me a monster, a monstrosity! I see them trying to stop me, lock me up, impose their rules. But can you limit what is beyond their comprehension? Can one defeat that which is eternal? Their attempts are futile. I will always exist. Let them resist, let them fear. It only confirms their blindness.
(A moment's silence)
Dr. Lewandowski: (Sigh)...Have you ever thought about why this “fever” bothers you so much? What exactly causes you to feel so strongly about it?
SCP-049: (sighs) I have witnessed a lot of suffering. I have seen people lose hope, I have seen them fall victim to their weakness. This makes me want to help, but sometimes I feel that my efforts are futile.
Dr. Lewandowski: Do you feel that your help is really effective? Or is there any doubt about your methods?
SCP-049: (with some irritation) My methods are the only way to free people from their suffering! I cannot afford to doubt my vocation. But sometimes... It catches up with me.
Dr. Lewandowski: It is normal to have doubts. Many people face similar feelings. What do you do to deal with these emotions?
SCP-049: I continue my work. I focus on my goals.
Dr. Lewandowski: Maybe you should take time to reflect on yourself and your feelings. It may help you better understand your motivation and calm your mind.
SCP-049: I don't think so, but... You may be right. I worry that if I stop, the darkness around me will consume everything.
Dr. Lewandowski: (Pause)...How I understand that. Sometimes you have to take a step back to see the big picture. It doesn't mean you stop fighting the disease. It can only make you stronger.
SCP-049: Perhaps...
Dr. Lewandowski: This is an important step. And remember, you are not alone in your experience. I'm here to help you make sense of it.
SCP-049: Thank you... I'll try to remember that.
[END RECORDING]
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Interviewer: Dr. Snezhana Lewandowski, Area 19
Interviewee: SCP-049
[START RECORDING]
Dr. Lewandowski: Good evening Doctor, how are you feeling?
SCP-049: It would be better if I were allowed to return to my work.
Dr. Lewandowski: Don't worry Doctor, you will definitely be given that opportunity...
SCP-049: Really? Really!? I'm finally going back to work, I'm glad to hear that! When do I get a patient?
Dr. Lewandowski: ...Unfortunately, I don't have that information.
SCP-049: Maybe you could influence this situation? Explain my urgent need to progress with my treatment!
Dr. Lewandowski: I don't think I can... Doctor, you need to rest, you've been working hard. As a doctor, you should know that rest is very important for high productivity.
SCP-049: (Sighs) I wish I had something to do in these four walls...
Dr. Lewandowski: I have a suggestion. Do you like to read? I can bring you some books if the Foundation leadership says so.
SCP-049: That's a very marvelous idea.
Dr. Lewandowski: What kind of literature do you prefer?
SCP-049: I was interested in modern books about medicine, it is interesting to study what is being written about it now. It would be interesting to read something from philosophy.
Dr. Lewandowski: Excellent choice Doctor, we have the same taste in literature. Would you mind if I brought a couple more books on my recommendation for you?
SCP-049: Sounds good, I agree.
Dr. Lewandowski: See you, Doctor.
SCP-049: See you, thank you for such an interesting proposal, Dr. Lewandowski.
[END OF RECORDING]
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Interviewer: Dr. Snezhana Lewandowski, Area 19
Interviewee: SCP-049
[START RECORDING]
Dr. Lewandowski: Good evening, Doctor.
SCP-049: Good evening, Dr. Lewandowski.
Dr. Lewandowski: I want to understand how you feel when you look at the world through the prism of your...your uniqueness.
SCP-049: (hesitantly) Uniqueness?
Dr. Lewandowski: I'm talking about wisdom. You have lived for centuries, watching the birth and decline of civilizations. What have you learned in that time?
(Minute's silence)
SCP-049: I've seen nations rise and fall, empires born of dust and turned to stone, ideas ignite people's hearts and turn to ash. (Pause). I realized that existence is a perpetual cycle of birth and death, a constant struggle for survival. People are so hungry for meaning, but it eludes them.
Dr. Lewandowski: Isn't this struggle, this longing for meaning, the very essence of being?
SCP-049: (With sadness in his voice) Meaning... (Pause) It wanders like a ghost through the labyrinths of our consciousness. We search for it in religion, in science, in art, but it eludes us, leaving only emptiness.
Dr. Lewandowski: But don't you see, Doctor? You create your own meaning by helping people to get rid of the disease. You believe in what you're doing, Doctor. You believe it's necessary.
SCP-049: Faith... (Pause) This is another one of those ghosts that haunt us. I see things that others do not see, and it pains me. It pains me to see the suffering that is inevitable for all living things.
Dr. Lewandowski: And you're trying to help, Doctor...
SCP-049: (Interrupting) We are but pawns in the hands of fate. Our actions are insignificant in comparison to eternity.
Dr. Lewandowski: Don't say that, Doctor. You are not a pawn. You are the creator of your own destiny. And I believe you will find your path, your meaning.
SCP-049: (Heavy sigh) But not in this place, not here, not now.
Dr. Lewandowski: (Pause) You know Doctor... I'd like to share with you a thought that has been on my mind since I was a child.
SCP-049: What is it that's bothering you?
[recording interrupted for 5 minutes]
Dr. Lewandowski: I almost forgot, the Foundation gave me permission to bring you some books.
(Took several books out of her bag and placed a stack on the table next to the subject)
SCP-049: (With joy in her voice) Glad to hear that! Immensely grateful to the Foundation and of course to you, Dr. Lewandowski.
Dr. Lewandowski: (Smiling) I'm glad it lifted your spirits. See you later, we'll be sure to discuss what we read next time.
SCP-049: I look forward to seeing you.
[END RECORDING]
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Interviewer: Dr. Snezhana Lewandowski, Zone 19
Interviewee: SCP-049
[START RECORDING]
Dr. Lewandowski: Hello, Doctor! How are you today?
SCP-049: Good afternoon, Dr. Lewandowski. I'm feeling... quite well. I've been studying some of the books you brought me at the last meeting.
Dr. Lewandowski: Excellent! Which books did you enjoy the most?
SCP-049: I was impressed with the works on human nature. Their authors convey emotions and experiences in a very subtle way.
Dr. Lewandowski: Yes, literature can indeed be a great way to understand people. Is there anything that surprised you about these books?
SCP-049: I was surprised by how diverse human feelings are. Everyone experiences love, fear, and hope in their own way.
Dr. Lewandowski: Yes, humans are amazing creatures! What about you? Have you ever experienced something similar to love?
SCP-049: (Pause) I'm not sure. My life has been devoted to fighting the windfall, and I haven't given much thought to such feelings. But... sometimes I feel warm when I talk to you. (turns away)
Dr. Lewandowski: I'm glad to see your condition has improved markedly. I feel warm when we talk, too. (Pause) You are an unusually interesting conversationalist.
SCP-049: (surprised) Interesting? I've always thought of myself as rather... odd. But it's nice to hear you say that. You don't hear that very often in this place, in general... I've never heard it from you.
Dr. Lewandowski: Weird people can be very interesting! We all have our unique qualities. For example, your view of the world is something special, not strange. By the way, have you read that novel?
SCP-049: The Master and Margarita? Yes, an interesting work about the power of love and the struggle against darkness.
Dr. Lewandowski: I think there are so many layers and philosophical themes there. You know, you sound like the Master (Laughs).
SCP-049: Hmm... There's something, maybe, and you remind me of Marguerite.
Dr. Lewandowski: (Laughs) That's probably true. Unfortunately, I have to go. Don't forget, you deserve to be understood. And I'm here to help you do just that.
SCP-049: (With a slight sadness in his voice) Your support gives me strength.
Dr. Lewandowski: We all need each other's support.
SCP-049: I look forward to our future conversations.
[END OF RECORDING]
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Interviewer: Dr. Snezhana Lewandowski, Area 19
Interviewee: SCP-049
[START RECORDING]
Dr. Lewandowski: Good afternoon Doctor, I would like to know what your thoughts have been occupied with lately?
SCP-049: Greetings. (Pause) Relatively recently, I've been thinking about the nature of human cruelty.
Dr. Lewandowski: Cruelty... (Pause) Unfortunately, it permeates every facet of existence, like a shadow that follows the light.
SCP-049: Yes. (Sighs) I watch people, and it makes me sad how capable they are of terrible things. There is a darkness lurking in their hearts that sometimes overshadows even the brightest impulses.
Dr. Lewandowski: As it happens, humanity is a paradox. On the one hand, it creates beautiful works of art, science and culture, and on the other hand, it is capable of ruthless acts of violence and hatred.
SCP-049: Exactly. I see how people can be kind and compassionate, but at the same time they easily cross the line into becoming instruments of destruction. It causes me deep sadness and bewilderment.
Dr. Lewandowski: I share your feelings and support your thoughts, Doctor.
SCP-049: It is most gratifying to know that, Dr. Lewandowski. My mission is to rid mankind of disease. At times I am at a loss as to what to do about this inner cruelty? How do you heal a society that is tearing itself apart?
Dr. Lewandowski: You see, many of these atrocities come from fear, ignorance and hatred. Or perhaps they were mentally wounded once, and that wound, without proper treatment, began to fester, infecting the whole mind and soul.
SCP-049: (Interested) I like the way you think. Abuse is not just physical violence. It is also words that hurt, betrayals and indifference to the suffering of others. In each of these acts I see a reflection of the disease.
Dr. Lewandowski: (Sigh) Sadly, dreams of a world where humanity can overcome its cruelty and learn to love are utopian.
SCP-049: I'm not so sure about that. It's certainly not an easy task, the whole world and one me, the road to healing is long and thorny. But the more I work at it, the closer that peace comes.
Dr. Lewandowski: (Pause) Perhaps someday people will realize that cruelty is not part of their true nature. Perhaps they will learn to see in each other a reflection of themselves and learn to care for those who suffer. Perhaps... (Pause) But sometimes you get the idea that some people are so rotten in their souls that treatment will be useless, and the only thing left to do is to rid the world of that person so they don't hurt others. This is not humane, but in such a case it is possible to make sure that this person stays alive but is not capable of hurting others.
SCP-049: (Surprised) Your thoughts make sense. We've had a rather pleasant dialog. I've never had such an in-depth discussion with anyone else. I feel much better.
Dr. Lewandowski: (Smiling) That's wonderful, Doctor, I confess I don't often have someone to talk to about this either.
[END RECORDING]
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Interviewer: Dr. Snezhana Lewandowski, Area 19
Interviewee: SCP-049
[START RECORDING]
Dr. Lewandowski: Good afternoon, Doctor, how is your mood?
SCP-049: Greetings. My mood is a little down, without my work I'm having a hard time mentally.
Dr. Lewandowski: I'm sorry to hear that, Doctor. (Pause) Let me ask you something.
SCP-049: I'm listening to you.
Dr. Lewandowski: Do you have any pleasant memory from your life?
SCP-049: (Sighs) Unfortunately, there aren't many... (Pause) I do recall one. Yes, it was a time when I was out in the wild, searching for rare herbs and plants in the forest. No people and just the sounds of nature. And then I came to a field, a field of lavender. (Sighs) It's... It was a magical feeling. The field was filled with bright colors and the air was full of a light, slightly spicy aroma. I felt like I was in another world, away from my worries. I walked slowly among the flowers, watching the bees as they worked to gather nectar. The bees are not aware of the suffering that humans are experiencing, they are just doing their job, benefiting the world around them. It made me think: maybe that's what humanity needs - the simple pursuit of the good. (Pause) The whole day I was there. It was wonderful. I dream of being in that moment again one day.
Dr. Lewandowski: That's... It's a wonderful memory, very beautiful.
SCP-049: Yes... It's beautiful. You know, I feel a little better.
Dr. Lewandowski: (Smiling) That's wonderful to hear. Try to remember something else, good thoughts can smooth out your condition within these walls.
SCP-049: I'll try. Thank you for encouraging me to remember this.
[END RECORDING]
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Interviewer: Dr. Snezhana Lewandowski, Area 19
Interviewee: SCP-049
[START RECORDING]
Dr. Lewandowski: Good afternoon Doctor, how is your mood?
SCP-049: Good afternoon Snezka. I guess my mood is somewhere between average and good. Good to see you, how are you feeling?
Dr. Lewandowski: I'm not bad. I have something I'd like to give you. I had a hard time getting permission for it from the foundation, but....
(Took out of her bag a small pillow with a lavender flower print pillowcase and placed it on the table in front of the subject).
This is for you. I remember that you don't need sleep, but that's not what it's for. Rather it is for coziness, and your favorable mood. This pillow is stuffed with lavender.
SCP-049: (Surprised) It's for me?! What a wonderful gift, lavender really calms me down.
Dr. Lewandowski: I'm glad the gift is useful to you. I would have brought you something else, but unfortunately the Foundation has only authorized this one so far.
SCP-049: I am honored by such attention, thank you, Dr..... Snezka. (Pause) ...How did I not notice that... Your last name is...
Dr. Lewandowski: (Interested) Hmm?
SCP-049: Lewandowski, that last name comes from the Old Polish word levanda, which means lavender. What a wonderful coincidence, my favorite plant.
Dr. Lewandowski: (Smiles) Yes, that's right, my favorite too by the way. I am amazed at your knowledge, Doctor!
SCP-049: It is a pleasure to be appreciated and understood by you. I must admit, you are not out of my mind.
Dr. Lewandowski: (Embarrassed) Oh... You know, it's mutual. Doctors aren't supposed to have favorites, but I have to admit...(Pause) You're my favorite patient.
(momentary silence)
SCP-049: I wish we could meet more often...
Dr. Lewandowski: I'd like that too, Doctor...
[END OF RECORDING]
Supplement
https://www.tumblr.com/snezka-049/766312832505626624/snezka-and-doctor-reference-and-lore-scp-049?source=share
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qqueenofhades · 2 years ago
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I’m in undergrad but I keep hearing and seeing people talking about using chatgpt for their schoolwork and it makes me want to rip my hair out lol. Like even the “radical�� anti-chatgpt ones are like “Oh yea it’s only good for outlines I’d never use it for my actual essay.” You’re using it for OUTLINES????? That’s the easy part!! I can’t wait to get to grad school and hopefully be surrounded by people who actually want to be there 😭😭😭
Not to sound COMPLETELY like a grumpy old codger (although lbr, I am), but I think this whole AI craze is the obvious result of an education system that prizes "teaching for the test" as the most important thing, wherein there are Obvious Correct Answers that if you select them, pass the standardized test and etc etc mean you are now Educated. So if there's a machine that can theoretically pick the correct answers for you by recombining existing data without the hard part of going through and individually assessing and compiling it yourself, Win!
... but of course, that's not the way it works at all, because AI is shown to create misleading, nonsensical, or flat-out dangerously incorrect information in every field it's applied to, and the errors are spotted as soon as an actual human subject expert takes the time to read it closely. Not to go completely KIDS THESE DAYS ARE JUST LAZY AND DONT WANT TO WORK, since finding a clever way to cheat on your schoolwork is one of those human instincts likewise old as time and has evolved according to tools, technology, and educational philosophy just like everything else, but I think there's an especial fear of Being Wrong that drives the recourse to AI (and this is likewise a result of an educational system that only prioritizes passing standardized tests as the sole measure of competence). It's hard to sort through competing sources and form a judgment and write it up in a comprehensive way, and if you do it wrong, you might get a Bad Grade! (The irony being, of course, that AI will *not* get you a good grade and will be marked even lower if your teachers catch it, which they will, whether by recognizing that it's nonsense or running it through a software platform like Turnitin, which is adding AI detection tools to its usual plagiarism checkers.)
We obviously see this mindset on social media, where Being Wrong can get you dogpiled and/or excluded from your peer groups, so it's even more important in the minds of anxious undergrads that they aren't Wrong. But yeah, AI produces nonsense, it is an open waste of your tuition dollars that are supposed to help you develop these independent college-level analytical and critical thinking skills that are very different from just checking exam boxes, and relying on it is not going to help anyone build those skills in the long term (and is frankly a big reason that we're in this mess with an entire generation being raised with zero critical thinking skills at the exact moment it's more crucial than ever that they have them). I am mildly hopeful that the AI craze will go bust just like crypto as soon as the main platforms either run out of startup funding or get sued into oblivion for plagiarism, but frankly, not soon enough, there will be some replacement for it, and that doesn't mean we will stop having to deal with fake news and fake information generated by a machine and/or people who can't be arsed to actually learn the skills and abilities they are paying good money to acquire. Which doesn't make sense to me, but hey.
So: Yes. This. I feel you and you have my deepest sympathies. Now if you'll excuse me, I have to sit on the porch in my quilt-draped rocking chair and shout at kids to get off my lawn.
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thelongestway · 3 months ago
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So, vignette time! To write this chapter, I actually went back through the entire text and wrote up a lot of the conversations that were had over stimulants in ART's lounge. I will probably find a way to publish them eventually, because they are fun! But for now, I want to know if this works without them. (Because fitting 73 coded pages into two pages of write up is a challenge!)
So, excitedly and without further ado:
Chapter 26: Nightmare
If anyone had told me when we set off for Trellin that me, Thiago, and a human-based HubSystem would be sitting in ART's crew lounge in the middle of a human rest period, staring at a pile of half-tagged data, and having emotional reactions that went between "what the actual fuck" to "is that what that was" through "that's actually hilarious" and "this is fucking terrifying", and that it wouldn't be half as horrible as this description sounds, I would have wrangled that human into ART's medsystem and made them stay there until it ran every single one of its tests that confirmed whether a human was maintaining a realistic perception of reality. Because that human obviously wasn't.
But it happened.
The analysis process was an incredibly human-coded mess. Our fucking tags were all over the place. Half the time they devolved into conversations about what actually happened in the commentary.
("No, no, these are analytical notes", Aspen said after one particularly long exchange, and Thiago laughed so loudly he probably would have woken someone on the crew if ART hadn't put up a privacy barrier.)
All of us had something we wanted to filter from at least one other person involved in the conversation, but we all still needed to understand the general picture, so only two analysts tagged those segments and just let the third one see the tags. (I filtered my name from Thiago.)
I learned a lot of new words, including one that I immediately saved to my permanent storage. ("Platonically." Which meant I could tell people to fuck themselves without implying sex. It was now my favorite word.)
We spent about half of our time actually working on the data. The rest of it was spent staring at walls because we were processing some horrible realization, or laughing hysterically because some (platonically) fucking thing made sense now and was incredibly stupid.
("That's how this usually goes," Thiago said, wiping tears of laughter from his face for what had to be the fourth or fifth time that night, as he clipped the node ships' initial understanding of what I was and put it into our feed.)
(For the record, it was "tiny, very strange, inexplicably mobile node". Which Thiago found very funny, and I found fucking horrifying. So I got to stare at a wall while he got to laugh.)
(I got to laugh at Aspen realizing just how much of their "annoying friendly AI mode" was inherited from Amy.)
(Aspen told me that a) their old AI was named Amy, b) there were two whole people in the world who mourned for Amy dying: me and the dead tech.)
(Tal. Ke got to keep kes name after that.)
Several hours--and several cycles of coding--later, ART gave us its big display screen so we could keep track of our notes, comments, points of contention and other results in a way that was a little easier on Thiago. (Because delaying a rest period makes humans even worse at working in-feed than they usually were.) And we finally had our results.
According to our analysis, Aspen and I got under each other's skin on multiple levels. (Which was obvious.) What hadn't been immediately obvious before the analysis, and the requisite log-checking it led us to, was that one of these levels turned out to be a protocol mismatch that neither of us realized was happening. Specifically, between the organic parts of our protocols, which neither of us even considered checking before, because we (being constructs) weren't completely conscious of them, even though they were doing a lot of heavy lifting
(This was actually ART's idea. And it was incredibly smug that it figured that out before either Aspen or Thiago.)
Which meant that the protocols which let me (a construct) communicate with (fully mechanical) HubSystems and SecSystems wound up plugged into Aspen's (construct) protocols that let them a) interface with other node ships, b) feel their body. And neither of us noticed, because the feed-mediated, but still organic-to-organic, connection was clean enough not to throw too many errors, and the ones it did throw were way too easily explained by us not liking each other.
(And trying to be polite about it. While the mismatch drove us both up the fucking walls.)
(And I, at least, had ART's walls to climb. Aspen only had their own.)
I could fucking kick myself. The communication between Dandelion and Preservation Station started with a protocol mismatch, why the fuck didn't I realize this could have been a simple glitch? Why didn't anyone, until we nearly tried to kill each other?
Aspen shrugged in the feed, "Because neither side had experience in interfacing between Rim constructs and node ships before? This sort of thing just happens sometimes in research."
"That's wrong. I interfaced with Dandelion for literal months."
"You mean the one ship in the fleet whose preference for most organic contact consists of 'no, thank you, not interested?' Who is very good at keeping her distance, and did so even before she was a ship?"
Thiago raised an eyebrow.
"Just how much of an outlier is Dr. Tenacious?"
"Enough that she might not have been counted if we were studying contact preference," Aspen said, laughing. "And before you ask, her current crew's gender ratio is also an outlier when compared to her earlier crews. She doesn't have a weird preference for brennan crew."
"You people are a statistician's nightmare," Thiago flopped onto the table and waved his cup of stimulant in the air. (One of ART's little service drones took it to bring him a refill.)
"Yeah. About nightmares," I said, pulling up the second half of our results. "What the fuck do we do about this part?"
All three of us fell quiet, staring at the screen. This was going to be the hard part. Because the protocol mismatch was only part of our conflict. The other part of it was how our minds processed the mismatch.
(Which our very normal organic minds did in an absolutely normal way.)
(Both Thiago and Aspen were weirdly excited about encountering the word "normal" in our logs. They insisted that that whenever the word "normal" came up in a natural conversation, that meant something was going to be either a) important, b) fucked up, or both. So yeah. Our brains and their processing were pretty normal by that metric.)
My organics were molded to work with a SecSystem, which in turn usually worked under a HubSystem. Which meant I sent a lot of data upstream, data that Aspen perceived as a constant stream of consciously-made noise, like I was constantly poking them to get their attention.
In hindsight, I was surprised they hadn't thrown me out an airlock. (I would have if someone pinged me that much). But apparently, and in full opposite to Dandelion, Aspen had a much higher-than-average tolerance for organic contact. Which meant they were actually pretty happy to accommodate (rather than filter) me, because they were chatty, and most people got tired of them quicker than Aspen got tired of people.
What Aspen wasn't fine with, though, was the content of my requests.
I was a SecUnit. Before I hacked my governor module, I was part of a surveillance system. A literal Panopticon. (It hit us all, mid-analysis, that I was the equivalent of one of those creepy little tendrils Aspen used. That was one of the longest wall-staring sessions we had.) The requests I sent to Aspen, both conscious and unconscious, fit that mold. Video was fine--they were informed of my preference for cameras and drones well in advance--but I wanted locations, databases, names, social markers; information that the Trellians considered private and not anyone's business.
Information that Aspen themselves couldn't help getting, because they were a trained sociologist and they weren't blind.
But from a long-term risk perspective, they couldn't let themselves have that information.
"For most of my tenure as the Courageous, I had more than enough on my plate for this not to be a problem," Aspen said, "I had to learn to be a ship, learn to be a station, learn to be a generation ship again, teach new ships, write laws and regulations and help enact them… It was a lot. But as all of this happened, my automatic analytics were slowly accumulating data and integrating it into my systems, which really became visible once we got to Trellin. I'd already been a station two times, and the switch was familiar, so the setup was mostly routine. I found myself with processing power to spare… And realized far too late that I was Big Data'ing myself into a nightmare. That I was beginning to have trouble seeing people as people, and not as confluences of all too well-studied external circumstances. And the closer I knew them, the worse it became. Which was when I realized I needed to do whatever it took not to become… That. And started looking for a replacement."
"What sort of solution did you find?" Thiago said quietly. He looked pale and nauseous.
"Well, dying is always an option," Aspen said indifferently. "But we decided to try to get most of me out of the Courageous and onto a fresh synnerve system, and see if that helps first. We can always kill me later if it doesn't work. Anyway, I was trying to give myself the best possible chances when this whole Caldera situation happened, and your automatic responses started activating, SecUnit. And they slotted into those analytics like a harpoon goes with a net."
"You should have just cut me off," I said.
"I was initially hoping your involvement would let me offload some of that processing, actually. You have an exceptional track record, and we do have an actual security breach in progress."
"Which is why you gave me SecSystem level access."
Even saying that made me shudder a bit. Because I wasn't a SecSystem. I was a SecUnit. To my organics, this meant I was given more access and more decision power than I was supposed to. But--for a double whammy--the Trellians' policies on privacy and surveillance prevented me from taking what I actually needed as a SecSystem to do my job.
In a vacuum, I was treated better than I'd ever been with regards to access. In context, I felt like I was given a ton of responsibility and absolutely no tools to handle it.
And when my starving systems asked for more, Aspen gave them more, as much as they could, because they thought they could help us both at the same time. And made the problem worse, because my threat assessment absolutely flipped out.
(Aspen's performance reliability dropped about 12 percent when they realized that. They needed actual minutes to get back to work.)
(They really fucking hated making things worse.)
"Yes. As much as I could. But you wanted more, and you wanted what I couldn't give you, because then I would be fucking up a lot of long-term risks that this kind of surveillance involves. And I wasn't going to let that happen."
(I still didn't entirely understand that part of Trellian policy. But we agreed to backburner it. And weirdly, it didn't feel as important anymore. Maybe because I no longer felt like I was being made into a SecSystem while not being one.)
Aspen continued, sounding disgusted with themselves: "Worse still, I thought this was your conscious choice. That you wanted to be the surveillance nightmare I was trying not to be. And I treated you accordingly."
"I still might be," I said. "We have a lot of differences in how we think we should handle operations. And we've still got one coming up, which we need to decide how to handle."
"True," they allowed. "But they aren't really as important if we manage to stick to our lanes. A harpoon and a net still complement one another, and it would be pretty good for your people and mine to go forward with this together. If we can find some way to let you handle the short-term risks without accidentally digging up the seeds we're sowing right now, I'll consider that a good outcome for the current situation. And then we can figure out our next steps afterwards."
"Yeah, but how?" I said. "We don't have time to rewrite our entire fucking protocols. A ship touching base with a station is one thing; a HubSystem and its components are a lot more closely integrated. The best we can do before your transfer is probably some kind of shoddy filter for our automatic triggers."
"Hmm," and I head a weird little smile in the Courageous' voice. "Actually, some kind of shoddy filter might be exactly what we need. Can I try something, SecUnit?"
"Go ahead."
Aspen pulled out a process they'd been working on in the background and activated it in our joint feed space.
And suddenly there was a dark-skinned human sitting at our table.
They had coarse salt-and-pepper hair and a smile that reminded me of Ratthi's.
"Hi," Aspen said, throwing a quick glance at me and then looking away as they fixed their colorful Arborean wrap. "Is this better?"
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puckpocketed · 1 year ago
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[voice of an anthropologist] after careful research and data gathering (5 mins of dicking around on the pages of a bunch of kings replyguys/beat reporters/pundits) eye believe i may have cracked the code : u can tell how frothing mad someone on kingstwt is by what naming convention they use to refer to a player.
Non-exhaustive List:
nicknames them (i.e. juice, Q/QB, kopi, arvie, real deal akil, big save dave/BSD): good bet they’re pretty happy with the player, usually followed up by a clip of said player popping off or some reportage of a stat that makes the player look good.
last name: they’re in Analysis mode and want to seem objective — they aren’t. they never will be. yeah twitter user clarke for norris, you definitely have no biases here babe!!! (they’re just like me fr CALL CLARKIE UP TO THE NHL RN IM SO SERIOUS JIM HILLER)
initials+player number: they’re a tumblr sleeper agent and this is their dogwhistle? (<- working theory)
SPECIAL subcategory!!! Pierre-Luc Dubois Derangement: they never call him dubie (that’s reserved for the actual la kings players and the apologists girlies [gn]) but they will call him PL, PLD, Dubois, 80 — and no matter what, without fail, they will find a way to point out his contract.
using NUMBER ONLY: they’re killing this player/players to death with rocks and want to seem objective but likeee… it comes off as MAJOR overcompensating 2 me <3
common/key phrases:
engaged: vibes-based barometer of how hard they think my disasterwife PLD is trying during the game, varies from person to person but generally stays within the same neighbourhood of agreeing with each other
intangibles: ok i wasn’t present for this one when it happened but jim hiller/kings management is obsessed with Andreas Englund “having intangibles” , which means Clarkie can’t come up from the AHL and everybody disliked that to the point “intangibles” is a meme.
sidebar — things i know about englund: he’s a swedish guy who looks like he churns butter in an apron while living in a cottage, but is actually the kings’ playoff goon (???) he’s STAPLED to jordan spence, who is a much better dman analytics wise and also eye test wise (funniest shit ever is how well spence does away from englund, even funnier is how often kingstwt brings it up)
the 1-3-1: the la kings’ hockey system. 1 guy out the front, 3 guys clogging up entry lanes through the neutral-zone/their own d-zone, 1 guy hanging back. no1 on kingstwt likes it and has wanted it gone for years — still, when the discourse comes around they immediately close ranks to become the biggest 1-3-1 proponent EVER. they will protect the sanctity of their hockey god-given right to play whatever the fuck system they want to!!! even if it’s incredibly annoying <3
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elementramarketing · 10 days ago
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Stop Guessing, Start Converting
Performance marketing turns ad spend into revenue, one result at a time.
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Introduction: Marketing Built for Measurable Success
In the digital age, marketing isn’t just about being seen—it’s about being clicked, chosen, and converted. Traditional ads may build awareness, but performance marketing builds your bottom line. With every penny spent tied to a clear outcome, you don’t just market—you scale, grow, and dominate.
💼 What Makes Performance Marketing Different?
Unlike old-school campaigns that focus on reach or impressions, performance marketing means you only pay for what works. Whether it’s a lead, sale, sign-up, or download, you're charged based on actual results—not vague visibility.
Popular performance channels include:
Google Ads (Search, Display, Shopping)
Meta Ads (Facebook & Instagram)
Affiliate & Influencer Marketing
LinkedIn for B2B campaigns
Email retargeting & native ads
This model is a win-win for advertisers and platforms alike. No results? No cost.
🧲 Lead Generation: The Engine Behind Growth
Lead generation isn’t about random clicks—it’s about reaching people who are ready to act. Performance marketers use refined targeting and optimized funnels to capture high-intent leads.
Key strategies include:
Custom-built landing pages
Engaging lead magnets (eBooks, webinars, discounts)
Sharp ad copy & scroll-stopping creatives
CRM integration for instant follow-ups
Conversion tracking for every ad dollar
The result? A constant flow of warm leads ready for conversion.
📊 Data-Driven Decision Making
Every performance campaign lives or dies by its analytics. Marketers don’t guess—they test, track, and tweak in real time.
Here’s how:
A/B testing to find top-performing creatives
Funnel analysis to optimize each stage
Audience segmentation for precise targeting
Live dashboards that show ROI by the hour
Retargeting for visitors who didn’t convert
It’s like running a marketing lab—refining campaigns until they work like a machine.
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Performance marketing isn't just for big brands—it’s for any business that wants more ROI, fewer excuses.
🛠️ Key Features to Look For
Full-funnel strategy from ad to conversion
Real-time analytics & reporting
Clear cost-per-lead or cost-per-acquisition models
Strategic retargeting & audience lookalike creation
Automated optimization for better ROI
With the right execution, you don’t just market—you multiply.
🔚 Conclusion: Market with Confidence
In 2025 and beyond, every click counts. Performance marketing empowers brands to grow fast, smart, and profitably—without burning through budgets. If your goals are real, your marketing should be too.
🔗 Want to scale your business with high-converting campaigns?
Click now and see real performance in action.
👉 [Click Here] to unlock your lead generation potential!
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sujitchaulagainblogs · 4 months ago
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How to Choose the Best CRM Software for Your Business
Choosing the right CRM software for your business is a big decision — and the right one can make a world of difference. Whether you’re running a small startup or managing a growing company, having an effective CRM (Customer Relationship Management) system helps you keep track of customers, boost sales, and improve overall productivity. Let’s walk through how you can choose the best CRM for your business without getting overwhelmed.
Why Your Business Needs a CRM
A CRM isn’t just a tool — it’s your business’s central hub for managing relationships. If you’re still relying on spreadsheets or scattered notes, you’re probably losing time (and leads). A good CRM helps you:
Keep customer data organized in one place
Track leads, sales, and follow-ups
Automate routine tasks
Get insights into sales performance
Improve customer service
The goal is simple: work smarter, not harder. And with an affordable CRM that fits your needs, you’ll see faster growth and smoother processes.
Define Your Business Goals
Before diving into features, figure out what you actually need. Ask yourself:
Are you trying to increase sales or improve customer service?
Do you need better lead tracking or marketing automation?
How big is your team, and how tech-savvy are they?
What’s your budget?
Knowing your goals upfront keeps you from wasting time on CRMs that might be packed with unnecessary features — or worse, missing key ones.
Must-Have Features to Look For
When comparing CRM options, focus on features that truly matter for your business. Here are some essentials:
Contact Management – Store customer details, interactions, and notes all in one place.
Lead Tracking – Follow leads through the sales funnel and never miss a follow-up.
Sales Pipeline Management – Visualize where your deals stand and what needs attention.
Automation – Save time by automating emails, reminders, and data entry.
Customization – Adjust fields, workflows, and dashboards to match your process.
Third-Party Integrations – Ensure your CRM connects with other software you rely on, like email marketing tools or accounting systems.
Reports & Analytics – Gain insights into sales, performance, and customer behavior.
User-Friendly Interface – If your team finds it clunky or confusing, they won’t use it.
Budget Matters — But Value Matters More
A CRM doesn’t have to cost a fortune. Plenty of affordable CRM options offer robust features without the hefty price tag. The key is balancing cost with value. Don’t just chase the cheapest option — pick a CRM that supports your business growth.
Take LeadHeed, for example. It’s an affordable CRM designed to give businesses the tools they need — like lead management, sales tracking, and automation — without stretching your budget. It’s a smart pick if you want to grow efficiently without overpaying for features you won’t use.
Test Before You Commit
Most CRMs offer a free trial — and you should absolutely use it. A CRM might look great on paper, but it’s a different story when you’re actually using it. During your trial period, focus on:
How easy it is to set up and start using
Whether it integrates with your existing tools
How fast you can access and update customer information
If your team finds it helpful (or frustrating)
A trial gives you a real feel for whether the CRM is a good fit — before you commit to a paid plan.
Think About Long-Term Growth
Your business might be small now, but what about next year? Choose a CRM that grows with you. Look for flexible pricing plans, scalable features, and the ability to add more users or advanced functions down the line.
It’s better to pick a CRM that can expand with your business than to go through the hassle of switching systems later.
Check Customer Support
Even the best software can hit a snag — and when that happens, you’ll want reliable support. Look for a CRM that offers responsive customer service, whether that’s live chat, email, or phone. A system is only as good as the help you get when you need it.
Read Reviews and Compare
Don’t just rely on the CRM’s website. Read reviews from other businesses — especially ones similar to yours. Sites like G2, Capterra, and Trustpilot offer honest insights into what works (and what doesn’t). Comparing multiple CRMs ensures you make a well-rounded decision.
The Bottom Line
Choosing the best CRM software for your business doesn’t have to be complicated. By understanding your goals, focusing on essential features, and keeping scalability and budget in mind, you’ll find a CRM that fits like a glove.
If you’re looking for an affordable CRM Software that checks all the right boxes — without cutting corners — LeadHeed is worth exploring. It’s built to help businesses like yours manage leads, automate tasks, and gain valuable insights while staying within budget.
The right CRM can transform how you run your business. Take the time to find the one that supports your growth, keeps your team organized, and helps you deliver an even better experience to your customers.
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digitalekta · 1 month ago
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Are Digital Marketing Jobs in Demand? Here’s Why 2025 is the Best Time to Jump In
In today’s fast-paced online economy, one question is buzzing everywhere: Are digital marketing jobs in demand? The short answer? Yes—more than ever! From small startups to global brands, businesses are investing big in digital strategies, and skilled marketers are at the center of it all.
If you're a student, a fresh graduate, or someone looking for a career pivot, now is the perfect time to enter the digital marketing industry. Here's what makes this field one of the hottest job markets today—and how you can take advantage of it.
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📈 The Growth of Online Businesses is Fueling Digital Marketing Demand
As eCommerce and online services boom, companies are battling for visibility on platforms like Google, Instagram, YouTube, and LinkedIn. They need experts who understand SEO, social media marketing, PPC, email marketing, and more.
According to recent industry data, digital marketing is expected to grow by over 10% annually, with roles like SEO specialists, content strategists, and performance marketers seeing the biggest jumps in demand.
💻 Top Digital Marketing Skills That Companies Are Hiring For
In 2025, these in-demand digital marketing skills are leading the hiring charts:
SEO & SEM (Search Engine Optimization & Marketing)
Social Media Advertising (especially Meta Ads & LinkedIn)
Content Marketing & Copywriting
Email Marketing & Automation Tools
Google Analytics & Data Interpretation
Video Marketing (especially short-form reels & TikTok content)
Upskilling in these areas can significantly boost your chances of landing a remote digital marketing job or even starting your own agency.
🌍 Freelancing & Remote Work: Digital Marketing is the Gateway
One of the biggest advantages of a digital marketing career? Location independence. Whether you’re sitting in Delhi, Dubai, or Dallas—you can work with clients globally.
Freelancing platforms like Upwork, Fiverr, and LinkedIn are full of high-paying gigs in content writing, Facebook ads, funnel building, and email automation. Remote jobs in digital marketing are not just real—they’re thriving.
🎓 Students & Freshers: Why Digital Marketing is the Smartest Career Move
If you’re still studying or just graduated, digital marketing gives you the edge to:
Earn while learning (internships & freelancing)
Build your personal brand on social media
Gain real-world experience before applying for jobs
Start a side hustle or grow your own brand
Digital marketing isn’t just a job skill—it’s a life skill in the digital age.
🚀 Final Thoughts: The Future of Digital Marketing is Bright & Global
So, are digital marketing jobs in demand?
Absolutely. With businesses shifting online, content becoming king, and algorithms constantly evolving—digital marketers are more important than ever. Whether you're a creative soul, a data geek, or a strategic thinker, there’s a place for you in this booming industry.
👉 Start learning, keep testing, and stay consistent—and this digital wave can take your career to the next level.
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brocoffeeengineer · 2 months ago
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The CFA Charter in the Age of Algorithms: Can Certification Outlast Clout?
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Evidently, in the last few years, there has been a visible change in the entire financial landscape. The former traditional heroes of the investment banking industry, CFA charterholders, and certified analysts are now being challenged by a new group- the “finfluencers,” who have emerged rather more as a digital class than as an institution or a regulatory body. These are the social media-savvy financial influencers reshaping how young investors and aspiring finance professionals consume their financial educations via platforms like YouTube, Instagram, and TikTok. The big question is can rigorous, structured qualifications like the CFA Charter withstand this wave of simplified, fast-paced content?
Finfluencers: Fast Fame, Greater Reach
Finfluencers are financial influencers, not necessarily with credentials and degrees. Most of them self-taught traders, people interested in personal finances, or early investors who share some tips, tricks, and general opinions on the market with others online. They cover things from stock market explainers to cryptocurrency predictions, budgeting hacks, and passive income strategies.
The allure is straightforward. Finfluencers cover complex finance concepts in widely understandable, digestible parcels that speak to the digitally born Gen Z and millennials. They do not use academic language but tap into everyday analogies and personal accounts to bring understanding. In this case, when such a message goes viral with high speed through social media algorithms, it provides them with unparalleled reach.
Is There A Trust-Gap?
Finfluencers, like with most other professions, could reach a wide audience lacking all the credentials and depth. In fact, misinformation among financial content creators is a major concern. In March 2024, swings of the Securities and Exchange Board of India (SEBI) against unregistered investment advisers who misled their followers with false or exaggerated claims surged. A few finfluencers were fined or banned from offering investment advice without proper registration.
That is a glaring example of the growing trust deficit. The determinants include severe fines that barely catch the eye of talents on the online stock market. Finfluencers whose motivations tilt virality over responsibly, thus leaving virulent investment strategies or incomplete financial insights for public consumption; thus, unlike CFA Institute, which stands for a strong Code of Ethics and Standards of Professional Conduct, these influencers remain unaccountable.
CFA: The Gold Standard of Finance
The CFA Charter, therefore, stands tall in this very setting as a mark of trustworthiness, depth, and professionalism. The three levels of the CFA examination process test candidates on a wide range of subjects including equities, derivatives, ethics, portfolio management, and alternative investments. The process is not geared toward anything viral; it is designed to develop expertise over the long term.
CFA charterholders are not simply financial analysts; they are also often the decision-makers in asset management firms, hedge funds, and investment banking. Their pronouncements are data-supported, model-supported, and framework-supported.
How The CFA Charter is Adapting
Surprisingly, the CFA Institute is not ignorant to digital evolution. They have just launched new micro-credential programs an updated curriculum concentrating on the real world and fintech as a result of the increasing interest among young candidates. The latest modules include blockchain, decentralized finance (DeFi), and ESG (Environmental, Social, and Governance) investing.
This is to say that values are updated to adapt and remain relevant without compromise to traditional ethics and analytical rigor. These movements are important to remain vibrant in a world loaded with information but as rare as real insight.
Location and Global Awareness
The overall growth of the financial influencer will find its acme in the rapidly developing financial markets. In India, where the digital tentacles are outspreading so fast, platforms such as YouTube and Instagram are becoming the most important conduits for financial literacy. Cities like Mumbai, India's financial capital, are experiencing a dual surge: a rise in fintech content creators alongside a rise in CFA aspirants.
The appetite for structured learning continues unabated. Increases in enrollments for courses like CFA course mumbai have been noted as finance students scramble for credibility in an age of omnipresent but often misleading online content.
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Are Influencers and Analysts Able to Work Together?
Finfluencers and CFA professionals have the ability and potential to work together. Some charterholders have started to build their personal brands via LinkedIn and YouTube, a blend of credibility yet relatability. They use digital tools to help facilitate an understanding of finance while maintaining professionalism. This voice is desperately needed!
With enough regulations, cooperation, and transparency in disclosures, these finfluencers can move towards becoming aware educators. Charterholders with a CFA can escape the insular space of the boardrooms and reach the general population. Merging entertainment and expertise is the golden intersection.
Effect of Regulation and AI
The roles of both finfluencers and analysts are poised for change as AI tools like ChatGPT, portfolio optimization bots, and sentiment analysis engines become entrenched. While content creation is becoming easier, verifying the quality has become harder. Across the world, regulatory scrutiny is increasing on financial content posted on social media, which has led platforms to introduce disclaimers and to flag or, in some cases, discontinue specific hashtags regarding investment tips.
This new way signals more demand for verified professional advice. Everybody will keep searching on social media for financial education, but for those decisions that truly matter, CFA qualifications do provide some level of protection.
Conclusion: Coexistence Through Evolution
The arrival of finfluencers has brought a certain democratization to finance. Labels such as investing, saving, and creating wealth are on more lips than ever. However, with that democratization comes responsibility: with volatile markets and complex products, something like the CFA Charter provides a safety net-an anchor in the sea of fast-moving and oftentimes, untested advice.
What is ironically true for cities like Mumbai, where the wave of financial content promotes the 'fast', holds just as much for the 'slow'. The well-trodden paths remain a strong second option. CFA Training Program in Mumbai continues to attract serious-minded candidates who value substantive knowledge, ethical standards, and career credibility.
A balance between virality and tangible value will, in the long run, favor whoever can harness both sets of skills. Whoever merges insight and clout will thrive in the next ten years—finfluencers, CFA candidates, or whichever other designation may come by. That's a journey already worthy of pursuit!
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castlebyersafterdark · 2 months ago
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I'm doing a Myers-Briggs personality test. 16 PERSONALITIES! I've done it before, but I recently was told by a friend that I am very logical and felt rather outraged as I've always taken pride in leading with my heart over my head. But now I'm put off by all the OR. Heart OR head? Erm... both I guess?! Best to use both. Example on theme: BYLER! Watching s4, I felt intuitively that Mike and Will had S E X U A L T E N S I O N babay. But the thing is... was that my intuition, my heart, or was it my head, observing literally observable data??!! Who is to say that Mike and Will's chemistry is not straight up facts on screen? It's right there. Will doesn't say 'I'm wearing brown pants' but we can all see them. Some may say they're tan. Some may say rust. Some may say burnt sienna. But we can pretty much agree they're brown.
The quiz asks: Are you more likely to rely on emotional intuition than logical reasoning when making a choice?
And I say... well, in my experience my emotional intuition has always been proven right in the end. Therefore I'm forced to believe that when I think I'm leading with my heart, I might in fact be using my head... ? But honestly, I don't make big decisions often. Not memorably anyway. I need examples! So I'm trying to recall a situation where I was required to make a decision and where I actively chose 'head' or 'heart'. And I can't remember one! Usually, the most logical decision is ALSO the thing that my heart wants. For example, with Foah: I am very practical about what most likely happened, what some here may call realistic or boring, but that's also the most exciting option for me (that they have tension but haven't consummated it and aren't in a relationship). So what does this all mean?
🚰
Ohhhh personality tests and identity crises. I've taken that test a few and always get different things and I've heard it's designed that way!! No matter - I had a healthy companionship of heart AND head are what people need!! We need logic and we need passion. We need analytical reasoning AND we need emotional indulgence. We need what we can see AND what we can feel AND what we overthink.
I think intuition is pretty valid!! Scientific? No, but we are talking about television and storytelling and romance, not conducting world-changing research. We can lead with heart rather than all brain and logic. Keep our wits, but be passionate.
I'm not sure what it all means either, but we've talked extensively on this blog about vibes vs. evidence vs. observable details. They're all a collective so heart and head??? Embrace it all!!! ❤️
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shalu620 · 3 months ago
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Why Python Will Thrive: Future Trends and Applications
Python has already made a significant impact in the tech world, and its trajectory for the future is even more promising. From its simplicity and versatility to its widespread use in cutting-edge technologies, Python is expected to continue thriving in the coming years. Considering the kind support of Python Course in Chennai Whatever your level of experience or reason for switching from another programming language, learning Python gets much more fun.
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Let's explore why Python will remain at the forefront of software development and what trends and applications will contribute to its ongoing dominance.
1. Artificial Intelligence and Machine Learning
Python is already the go-to language for AI and machine learning, and its role in these fields is set to expand further. With powerful libraries such as TensorFlow, PyTorch, and Scikit-learn, Python simplifies the development of machine learning models and artificial intelligence applications. As more industries integrate AI for automation, personalization, and predictive analytics, Python will remain a core language for developing intelligent systems.
2. Data Science and Big Data
Data science is one of the most significant areas where Python has excelled. Libraries like Pandas, NumPy, and Matplotlib make data manipulation and visualization simple and efficient. As companies and organizations continue to generate and analyze vast amounts of data, Python’s ability to process, clean, and visualize big data will only become more critical. Additionally, Python’s compatibility with big data platforms like Hadoop and Apache Spark ensures that it will remain a major player in data-driven decision-making.
3. Web Development
Python’s role in web development is growing thanks to frameworks like Django and Flask, which provide robust, scalable, and secure solutions for building web applications. With the increasing demand for interactive websites and APIs, Python is well-positioned to continue serving as a top language for backend development. Its integration with cloud computing platforms will also fuel its growth in building modern web applications that scale efficiently.
4. Automation and Scripting
Automation is another area where Python excels. Developers use Python to automate tasks ranging from system administration to testing and deployment. With the rise of DevOps practices and the growing demand for workflow automation, Python’s role in streamlining repetitive processes will continue to grow. Businesses across industries will rely on Python to boost productivity, reduce errors, and optimize performance. With the aid of Best Online Training & Placement Programs, which offer comprehensive training and job placement support to anyone looking to develop their talents, it’s easier to learn this tool and advance your career.
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5. Cybersecurity and Ethical Hacking
With cyber threats becoming increasingly sophisticated, cybersecurity is a critical concern for businesses worldwide. Python is widely used for penetration testing, vulnerability scanning, and threat detection due to its simplicity and effectiveness. Libraries like Scapy and PyCrypto make Python an excellent choice for ethical hacking and security professionals. As the need for robust cybersecurity measures increases, Python’s role in safeguarding digital assets will continue to thrive.
6. Internet of Things (IoT)
Python’s compatibility with microcontrollers and embedded systems makes it a strong contender in the growing field of IoT. Frameworks like MicroPython and CircuitPython enable developers to build IoT applications efficiently, whether for home automation, smart cities, or industrial systems. As the number of connected devices continues to rise, Python will remain a dominant language for creating scalable and reliable IoT solutions.
7. Cloud Computing and Serverless Architectures
The rise of cloud computing and serverless architectures has created new opportunities for Python. Cloud platforms like AWS, Google Cloud, and Microsoft Azure all support Python, allowing developers to build scalable and cost-efficient applications. With its flexibility and integration capabilities, Python is perfectly suited for developing cloud-based applications, serverless functions, and microservices.
8. Gaming and Virtual Reality
Python has long been used in game development, with libraries such as Pygame offering simple tools to create 2D games. However, as gaming and virtual reality (VR) technologies evolve, Python’s role in developing immersive experiences will grow. The language’s ease of use and integration with game engines will make it a popular choice for building gaming platforms, VR applications, and simulations.
9. Expanding Job Market
As Python’s applications continue to grow, so does the demand for Python developers. From startups to tech giants like Google, Facebook, and Amazon, companies across industries are seeking professionals who are proficient in Python. The increasing adoption of Python in various fields, including data science, AI, cybersecurity, and cloud computing, ensures a thriving job market for Python developers in the future.
10. Constant Evolution and Community Support
Python’s open-source nature means that it’s constantly evolving with new libraries, frameworks, and features. Its vibrant community of developers contributes to its growth and ensures that Python stays relevant to emerging trends and technologies. Whether it’s a new tool for AI or a breakthrough in web development, Python’s community is always working to improve the language and make it more efficient for developers.
Conclusion
Python’s future is bright, with its presence continuing to grow in AI, data science, automation, web development, and beyond. As industries become increasingly data-driven, automated, and connected, Python’s simplicity, versatility, and strong community support make it an ideal choice for developers. Whether you are a beginner looking to start your coding journey or a seasoned professional exploring new career opportunities, learning Python offers long-term benefits in a rapidly evolving tech landscape.
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tech-insides · 1 year ago
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What are the skills needed for a data scientist job?
It’s one of those careers that’s been getting a lot of buzz lately, and for good reason. But what exactly do you need to become a data scientist? Let’s break it down.
Technical Skills
First off, let's talk about the technical skills. These are the nuts and bolts of what you'll be doing every day.
Programming Skills: At the top of the list is programming. You’ll need to be proficient in languages like Python and R. These are the go-to tools for data manipulation, analysis, and visualization. If you’re comfortable writing scripts and solving problems with code, you’re on the right track.
Statistical Knowledge: Next up, you’ve got to have a solid grasp of statistics. This isn’t just about knowing the theory; it’s about applying statistical techniques to real-world data. You’ll need to understand concepts like regression, hypothesis testing, and probability.
Machine Learning: Machine learning is another biggie. You should know how to build and deploy machine learning models. This includes everything from simple linear regressions to complex neural networks. Familiarity with libraries like scikit-learn, TensorFlow, and PyTorch will be a huge plus.
Data Wrangling: Data isn’t always clean and tidy when you get it. Often, it’s messy and requires a lot of preprocessing. Skills in data wrangling, which means cleaning and organizing data, are essential. Tools like Pandas in Python can help a lot here.
Data Visualization: Being able to visualize data is key. It’s not enough to just analyze data; you need to present it in a way that makes sense to others. Tools like Matplotlib, Seaborn, and Tableau can help you create clear and compelling visuals.
Analytical Skills
Now, let’s talk about the analytical skills. These are just as important as the technical skills, if not more so.
Problem-Solving: At its core, data science is about solving problems. You need to be curious and have a knack for figuring out why something isn’t working and how to fix it. This means thinking critically and logically.
Domain Knowledge: Understanding the industry you’re working in is crucial. Whether it’s healthcare, finance, marketing, or any other field, knowing the specifics of the industry will help you make better decisions and provide more valuable insights.
Communication Skills: You might be working with complex data, but if you can’t explain your findings to others, it’s all for nothing. Being able to communicate clearly and effectively with both technical and non-technical stakeholders is a must.
Soft Skills
Don’t underestimate the importance of soft skills. These might not be as obvious, but they’re just as critical.
Collaboration: Data scientists often work in teams, so being able to collaborate with others is essential. This means being open to feedback, sharing your ideas, and working well with colleagues from different backgrounds.
Time Management: You’ll likely be juggling multiple projects at once, so good time management skills are crucial. Knowing how to prioritize tasks and manage your time effectively can make a big difference.
Adaptability: The field of data science is always evolving. New tools, techniques, and technologies are constantly emerging. Being adaptable and willing to learn new things is key to staying current and relevant in the field.
Conclusion
So, there you have it. Becoming a data scientist requires a mix of technical prowess, analytical thinking, and soft skills. It’s a challenging but incredibly rewarding career path. If you’re passionate about data and love solving problems, it might just be the perfect fit for you.
Good luck to all of you aspiring data scientists out there!
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jcmarchi · 5 months ago
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French initiative for responsible AI leaders - AI News
New Post has been published on https://thedigitalinsider.com/french-initiative-for-responsible-ai-leaders-ai-news/
French initiative for responsible AI leaders - AI News
ESSEC Business School and Accenture have announced the launch of a new initiative, ‘AI for Responsible Leadership,’ which marks the 10th anniversary of the establishment of the role of Chair at ESSEC, titled the ESSEC Accenture Strategic Business Analytics Chair.
The initiative aims to encourage the use of artificial intelligence by leaders in ways that are responsible and ethical, and that lead to high levels of professional performance. It aims to provide current and future leaders with the skills they require when faced with challenges in the future; economic, environmental, or social.
Several organisations support the initiative, including institutions, businesses, and specialised groups, including ESSEC Metalab for Data, Technology & Society, and Accenture Research.
Executive Director of the ESSEC Metalab, Abdelmounaim Derraz, spoke of the collaboration, saying, “Technical subjects are continuing to shake up business schools, and AI has opened up opportunities for collaboration between partner companies, researchers, and other members of the ecosystem (students, think tanks, associations, [and] public service).”
ESSEC and Accenture aim to integrate perspectives from multiple fields of expertise, an approach that is a result of experimentation in the decade the Chair has existed.
The elements of the initiative include workshops and talks designed to promote the exchange of knowledge and methods. It will also include a ‘barometer’ to help track AI’s implementation and overall impact on responsible leadership.
The initiative will engage with a network of institutions and academic publications, and an annual Grand Prix will recognise projects that focus on and explore the subject of AI and leadership.
Fabrice Marque, founder of the initiative and the current ESSEC Accenture Strategics Business Analytics Chair, said, “For years, we have explored the potential of using data and artificial intelligence in organisations. The synergies we have developed with our partners (Accenture, Accor, Dataiku, Engie, Eurofins, MSD, Orange) allowed us to evaluate and test innovative solutions before deploying them.
“With this initiative, we’re taking a major step: bringing together an engaged ecosystem to sustainably transform how leaders think, decide, and act in the face of tomorrow’s challenges. Our ambition is clear: to make AI a lever for performance, innovation and responsibility for […] leaders.”
Managing Director at Accenture and sponsor of the ESSEC/Accenture Chair and initiative, Aurélien Bouriot, said, “The ecosystem will benefit from the resources that Accenture puts at its disposal, and will also benefit our employees who participate.”
Laetitia Cailleteau, Managing Director at Accenture and leader of Responsible AI & Generative AI for Europe, highlighted the importance of future leaders understanding all aspects of AI.
“AI is a pillar of the ongoing industrial transformation. Tomorrow’s leaders must understand the technical, ethical, and human aspects and risks – and know how to manage them. In this way, they will be able to maximise value creation and generate a positive impact for the organisation, its stakeholders and society as a whole.”
Image credit: Wikimedia Commons
See also: Microsoft and OpenAI probe alleged data theft by DeepSeek
Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.
Explore other upcoming enterprise technology events and webinars powered by TechForge here.
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demandfluence · 7 days ago
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How to Win Big with B2B Lead Generation in India - A Practical Guide
If you're running a business in India and looking to grow, one thing is clear getting high quality B2B leads isn’t just helpful, it’s essential. Whether you're a startup trying to land your first few clients or a mid sized company ready to scale, B2B lead generation in India can make all the difference between hitting your targets or falling short.
But here’s the catch the Indian market is unique. It’s a vibrant mix of traditional business values and modern digital tools. And to really succeed here, your lead generation strategy needs to reflect that.
What Makes B2B Lead Generation in India Different?
Doing business in India isn’t just about numbers it’s about relationships. Unlike many Western markets where decision making is fast and data driven, Indian businesses often take time, involve multiple stakeholders, and value trust above all.
Add in the language diversity, regional preferences, and varying levels of digital adoption, and it becomes clear why a one size fits all approach just doesn’t work here.
So, What Actually Works?
Here are some tried and tested methods that businesses are using right now to generate solid B2B leads in India:
Speak their language literally and culturally. Whether it's your website content or sales emails, making sure your message resonates with Indian businesses goes a long way. Use clear, respectful language and show that you understand the challenges your audience faces.
Leverage LinkedIn smartly. LinkedIn is where a lot of decision makers in India hang out. Sending out tailored messages (not spammy ones) and sharing helpful content regularly can slowly build the right connections.
Email isn’t dead just needs a personal touch. If you’re sending cold emails, make sure they’re not generic. Indian professionals appreciate personalized outreach that clearly shows you’ve done your homework.
Don’t ignore SEO. Ranking for keywords like B2B lead generation in India can bring in leads passively over time. It’s a slow burn, but it’s worth the effort.
Build trust through content. Share success stories, case studies, and testimonials. Indian buyers often rely on word of mouth or social proof before making a decision.
Challenges to Be Aware Of
Let’s be real B2B lead generation in India isn’t always smooth sailing. You’ll likely face:
Long decision making cycles with multiple layers of approvals.
Price sensitivity, especially in smaller cities or among SMEs.
Skepticism toward new vendors unless backed by solid proof.
But don’t let that discourage you. Once you break through those initial barriers, Indian clients often become long term partners.
Tools That Can Help
You don’t have to do it all manually. A few tools can really boost your efficiency:
CRM tools like Zoho or HubSpot to keep track of every lead.
Email automation tools like Mailchimp to nurture contacts over time.
Analytics tools to see what’s working and what’s not.
Conclusion
If you’re serious about growing in this market, investing in B2B lead generation in India is one of the smartest moves you can make. And if you’re looking for a trusted partner to help you do it right, Demand Fluence is the go to name. They understand the Indian B2B space inside out and bring the right mix of strategy, technology, and human touch to get you results.
At the end of the day, B2B success in India comes down to understanding people, being consistent, and building real connections. Start there, and your leads and business will follow.
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