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enchantingvoid · 3 years ago

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Water Purifier Market Growth and Status Explored in a New Research Report 2030

Global Water Purifier Market: Snapshot

The global water purifier market is anticipated to testify the stand out dominance of new product launch in the vendor landscape as players constantly look to grab a major share while gaining a competitive edge over their challengers. Bluewater Group’s three new products launched in 2016 were deemed to help the company to strengthen its foothold in the market and attract more consumers. All of the products showcase a one-of-a-kind nature in terms of affordability, technology, and design. Products equipped with advanced water purification technologies could gain a major prominence in the market. In this regard, it could be said that companies could continue to invest heavily in research and development.

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One of the noticeable results of increasing research and development activities has been the introduction of water purifiers equipped with candle filtration, activated carbon, ultra-filtration, ultra-violet, ozone, and reverse osmosis (RO) technologies. The global water purifier market is predicted to witness the emergence of more products developed with cutting-edge innovation to cater to the rising demand for potable water. There has also been a massive launch of products equipped with filter pitchers and Wi-Fi technology in the market. Companies have been taking on innovative marketing strategies such as offering free demos to capitalize on an improved market share.

Poor water quality, pollution rising to dangerous levels, growing industrialization, and rising disposable income are some of the factors foreseen to augment the demand for water purifier in developing regions. Furthermore, rising health concerns and improved standard of living could provide a strong boost to the global water purifier market in emerging countries.

Global Water Purifier Market: Overview

The alarming rate of water pollution has led to the birth of several water-borne diseases and contaminated water bodies. Furthermore, the limited sources of freshwater reserves have also led to paucity of clean water for consumption. Owing to these reasons, countries are relying of desalination of ocean water and water treatment plants to provide consumers adequate drinking water. In view of this circumstance, the demand of water purifiers have undergone a tremendous change and is expected to make generous contributions to the soaring revenue of the global water purifier market.

Global Water Purifier Market: Drivers and Trends

The demand for water purifiers is anticipated to soar in the coming years as the need for clean water continues to rise in every part of the world. The rapid pace of urbanization and relentless population growth have collectively led to shortage of water supply in several urban areas. Subsequently, this has led to digging of well to pump out underground water reserves, which over time have also begun to deplete. The problem of fresh water has further been exacerbated due to global warming, which has caused draught in many parts of the world. All of these reasons have augmented the demand for water purifiers, which are needed for treating water for daily consumption.

The rising levels of water pollution has also aggravated the issue, causing people to be a prey to a range of water-borne diseases. In the light of this unfortunate fact, the demand for water purifiers have witnessed a significant boost. The various technologies available in the global water purifier market are gravity purifier, UV purifier, RO purifier, water softener, and sediment filter among others. Analysts project that the RO purifier technology is likely to dominate the global market in the coming years as it is known for its efficiency in water purification.

Global Water Purifier Market: Market Potential

Innovation is projected to be the undertone of every company’s plan to make it big in the global water purifier market. For instance, Walty, a solar-powered water purifier states that it is has been designed and developed to not just treat water but also to provide Wi-Fi within a kilometer radius. The creator, Marco Attisani states that Walty has the capacity to provide its unique services to about 3,000 people in the community. The aim of this project to provide its users access to clean water, internet, and electricity. Thus, not only is Walty a perfect solution for developing countries but also for places that have excessive sunlight and no clean water.

Countries such as Saudi Arabia, the United Arab Emirates, and Texas, U.S. have shown a keen interest in Walty. Developing countries of Africa and South America are also considering using Walty for changing the game of water purification in the region. Besides governments, major telecoms have also approached the designer for understanding how this technology could benefit them. Thus, innovations that go beyond the basic function of water purifiers are likely to set players apart from each other in the coming years.

Global Water Purifier Market: Regional Outlook

In terms of geography, the global water purifier market is segmented into Europe, North America, the Middle East and Africa, Asia Pacific, and South America. The analysts anticipate that Asia Pacific will lead the pack in the coming years due to an exponentially growing population. As majority of the countries in the region are developing, basic necessities such as access of clean water has continued to remain challenge. Thus, several households and commercial zones are opting for water purifiers to acquire clean, drinking water. Additionally, the ongoing issue of excessive environmental pollution and reducing groundwater resources have also triggered a significant demand for water purifiers.

The research report also predicts that South America will also be a key contributor to the surging revenues of the overall market. The region is expected to show steady growth in faucet mount and pitcher filter segments. Furthermore, the uptake of point-of-use accessories are expected to witness a spike as they are the most economical way solving the need for safe water sources.

Key Players Mentioned in the Report are:

The leading operating in the global water purifier market are GE Corporation, Pentair Residential Filtration, LLC, Tata Chemicals Ltd, Eureka Forbes, Brita GmBH, Kent RO Systems Ltd., Culligan International Company, and A.O Smith Corp. (Aquasana, Inc.) among others.

About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in today’s supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients’ conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Rohit Bhisey

Head Internet Marketing

Tel: +1-415-520-1050

Website: https://www.tmrresearch.com/

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peckhampeculiar · 7 years ago

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Meet The Pexican

Professional pugilist Johnny Garton has been ranked fourth best welterweight in the country by Boxing Monthly. The Peckham fighter talks about growing up in SE15 and why there needs to be more stuff for kids to do in the area

Words: Luke G Williams; Photo: John Yabrifa

Boxer Johnny Garton disproves the notion that “they don’t make ’em like they used to”.

Modest and unassuming to a fault in a sport that often reeks with the stench of hype and overblown “trash talk”, Johnny is the type of throwback fighter known in the boxing trade as “a good honest pro”.

“I’m not one of those boxers who talks a lot and says, ‘I’m going to bash this person up’ or whatever,” the 30-year-old tells The Peckham Peculiar. “I’m quite modest really.”

Johnny is also an unashamed, dyed in the wool south London boy – in fact, cut him open and you’d probably find the word “Peckham” running through him like a stick of rock.

Born in Dulwich Hospital in 1987, Johnny grew up on the Clifton Estate. “I lived on the estate all my life, in the tower block on the first floor with my mum and my sister, while my nan lived next door,” he says, his voice as broad and warm a south London accent as you will ever find.

“I love Peckham. I’ve got great memories of growing up here. Apart from the last year or so I’ve lived here all my life. As a kid, Peckham was fantastic. On the estate there were two ends and on both ends of the estate you knew everyone and your parents knew everyone.

“My girlfriend Jemma is actually from the same estate as me. We knew each other when we were younger. When she got older she moved out and then later we met up again.

“We live up by Bluewater now but most of my friends are from round Peckham, I went to school round here. And my mum still lives in Peckham so I’m still around a lot.”

Despite his love of the area, Johnny feels that many of the improvements to SE15 in recent years have inadvertently alienated some long-term residents.

“I say to my girlfriend all the time that we’d move back here if we could tomorrow, but it’s got so expensive it’s ridiculous,” he explains. “I’m a prime example of a local being priced out. I’d love to move back but I can’t afford it. I do believe some of the locals are being pushed out.

“When I was growing up it was definitely quite a rough area and it needed to improve. Even now it’s a still a bit rough, but there’s also a lot of middle class people there as well; it’s a little bit weird because Peckham’s got a trendy side, but it’s also got its rough side.”

Johnny argues that in the rush to develop Peckham, local children, particularly those who live on council estates, have been overlooked.

“There’s not that much for kids to do today,” he points out. “I was walking around the estate the other day and there’s not really much for those kids to go and do. When I was growing up there was a leisure centre across the road and other bits and bobs to do. They used to let us in to play basketball or football. But that’s gone now. Some of the adventure playgrounds have gone too. There’s Peckham Pulse but that’s mainly just swimming.

“For the adults there’s loads – bars and restaurants opening everywhere. There’s the BMX track [in Burgess Park] which is doing quite well, but I think we need more stuff for kids.”

As a youngster Johnny admits he wasn’t particularly studious or academic. “I went to Peckham Park Primary School and then Hatcham Wood in Brockley. I didn’t really enjoy school much. I didn’t get great grades or anything like that. I just went because I had to.”

On leaving school, Johnny became a car mechanic, although he admits it was an occupation he fell into out of necessity rather than desire.

“It was a job that was offered to me after doing two weeks’ work experience at school at a garage,” he explains. “They sent me to college to get the mechanics’ qualification. I don’t really like cars, but I needed money so that’s what I did.”

What did ignite Johnny’s passion was boxing. When he was 18, he tagged along with a friend who was training at the famous Lynn AC club on Wells Way and soon found himself hooked on the sport.

In the amateur ranks, Johnny did well but was not considered a top prospect, winning around 35 fights and losing 10. He pinpoints a lack of self-belief and confidence for this record, as well as for his initial hesitance to take the plunge and turn professional.

“I always wanted to turn pro but I never thought I was good enough, to be honest,” he says. “In the end I thought I had nothing to lose, but also when I turned pro [in 2011] I never actually thought I’d get anywhere.”

In order to prepare him for the rigours of professional boxing, Johnny’s trainer Al Smith – of the well renowned iBox gym in Bromley – urged him to amend his previously all-out attacking fighting style.

“When sparring, if I was going forward too much, Al would stop the spar and make me go backwards. After about a year, it started to pay off. I’m still a bit ‘gun eager’ sometimes but now I think about my boxing a bit more. I’m not afraid to take a backwards step.

“When I turned pro I thought if I could challenge for a Southern Area title I could leave boxing quite happy. But I’ve gone well past that now.”

Indeed he has. Since winning the Southern Area welterweight (147lbs weight limit) title in 2014, Johnny has also added the English welter crown in 2016 and the IBF European title last December to his growing CV, which now reads 23 fights, with 21 wins, just one loss and one draw.

The influential Boxing Monthly magazine now ranks him as the fourth best welterweight in the country and a shot at the British title currently held by his iBox stablemate Bradley Skeete seems increasingly likely, with Skeete expected to move on to European and world honours later this year, leaving the title vacant for Johnny and another contender to tussle over.

Having recently signed with influential promoter Frank Warren, Johnny’s star is certainly in the ascendancy. His most recent contest in December against Moldovan Mihail Orlov took place at the Copper Box Arena in east London and was later televised in its entirety on the popular BoxNation cable TV channel, with Johnny being interviewed in the studio by popular boxing pundit Steve Bunce.

“It was nice fighting at the Copper Box,” Johnny reflects. “I wasn’t used to the big changing rooms and showers and all that! It was nice to be on a big show, although I boxed at Wembley Arena [in 2016] as well.

“The appearance on BoxNation was a massive boost for my profile. When I was talking to Steve Bunce afterwards he said that out of all the fighters on the show, my fight was one of the best.”

The life of a boxer can be a precarious one – both financially and in terms of the danger the sport’s participants subject themselves to – but Johnny freely admits he loves the sport and wouldn’t swap his existence for anything.

He also points out that he is now fighting to ensure the best possible future for his baby daughter Elsie.

“I don’t want to sound selfish but I’ve always boxed because it’s something I’ve wanted to do and something I love to do,” he says. “But obviously now I’ve had a baby I have to think of her first.

“Being a dad has changed my life massively, I love it. Luckily enough, after my fight against Tyler Goodjohn [in September 2016] I got a sponsor so I’m a full-time boxer now.

“Because of that I can spend as much time as possible with her [Elsie]. I’ll go for a run or something in the morning, or even do a bit of yoga, then I’ll spend most of the day with her and then I’ll go to the gym in the evening. So I get pretty much all day with her, which is great.”

Johnny’s growing band of fans have also bestowed upon him a rather wonderful nickname – “The Pexican”, in honour of his all-action style, which is reminiscent of the many famous boxers who have originated from Mexico.

It was Johnny’s friend Keaton Hutchings who first coined “The Pexican” moniker and it has stuck – so much so that the boxer now takes to the ring wearing shorts with “The Pexican” emblazoned on them in the traditional Mexican colours of green, white and red.

Like the majority of boxers across the country, Johnny’s livelihood is – to great extent – dependent on how many tickets he sells for his bouts.

“Ticket selling is hard,” he admits. “Particularly when you’re on non-TV shows, because then you have to sell tickets in order to get paid. It’s hard. Thankfully I’ve got a good bit of support.

“I’m a Millwall boy, I’ve followed them for as long as I can remember. My mum used to take me down there when I was a kid and the club and their fans have shown me a lot of support.

“I’ve also got a lot of family and friends, which helps, they get behind me, and people in Peckham are great too. They like the fact that someone from Peckham’s doing well and they really get behind me.”

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Johnny is pictured at Peckham Levels.

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dailynewswebsite · 5 years ago

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Up to 40% of UK retail space is not needed – here’s what can be done with it

shutterstock

COVID-19 continues to wreak havoc on retailers. Since robust new restrictions have been launched in elements of the UK throughout October, footfall on excessive streets, purchasing centres and out-of-town retail parks has fallen: it’s now down 32% yr on yr, with regional cities bearing the brunt. Many retailers usually are not paying lease, and a few landlords are contemplating authorized motion.

However as dreadful as COVID-19 has been, retail had severe present issues. The fact is that there’s far an excessive amount of retail floorspace within the UK. Coping with it’s going to be one of many large challenges of this decade.

The retail crunch

Retail employs extra folks than some other UK sector – about 2.9 million, two-thirds of whom work for the 75 largest firms, turning over round £394 billion in 2019. Lately, these companies have been wrestling with greater workers prices on account of will increase within the minimal wage; greater enterprise charges (property taxes), particularly for big retailers in prime places; a weaker pound for the reason that Brexit vote of 2016, making imports dearer; and on-line competitors.

The UK already had the third highest degree of on-line purchasing on the planet earlier than COVID-19 (16% of whole retail spend, exceeded solely by China and South Korea). Now on-line has turn into much more highly effective, peaking in June at one-third of all UK retail gross sales. Wherever it settles, it will likely be greater than earlier than the pandemic.

UK on-line gross sales as a % of whole retail

ONS

Due to on-line purchasing and the opposite pressures on bodily retail, as a lot as 40% of store floorspace could also be completely surplus to necessities. That is about 42 million sq. metres, equal to 175 Westfield Londons, 227 Metrocentres or 284 Bluewater purchasing centres.

This helps to clarify why Intu, proprietor of huge purchasing centres like Gateshead’s Metrocentre, Manchester’s Arndale and Trafford Centres, and Birmingham’s Merry Hill, went into administration in June. A lot of its centres at the moment are being offered or transferred to new administration because the Intu Group is dismantled.

Different large landlords have struggled too. Hammerson (whose centres embrace Brent Cross, Birmingham Bullring and Bristol Cabot Circus), British Land (Sheffield Meadowhall and Drake Circus in Plymouth) and Land Securities (Bluewater in Kent, Leeds White Rose and Buchanan Road in Glasgow) have been on a inventory market rollercoaster and face an analogous dilemma with their oversupply of retail floorspace.

Share costs of main UK retail landlords

Blue = British Land, Purple = Land Securities, Turquoise = Hammerson. Buying and selling View

Mitigating components

One silver lining of the pandemic has been landlords having to reframe their relationship with tenants. As proposed by the UK authorities’s voluntary code of follow, which got here out in June, landlords should work with retailers for everybody to outlive this era. This consists of slicing rents to extra sustainable ranges.

For instance, the market is seeing a return to turnover rents, the place tenants pay a proportion of turnover relatively than a nominal “market” lease unrelated to prevailing financial circumstances. Such flexibility could scale back empty floorspace to a sure extent.

One other mitigating issue is that the majority retailers will nonetheless need some form of presence on excessive streets or purchasing centres. Certainly, the lockdown noticed a giant shift in home spending to native comfort and neighbourhood shops within the suburbs.

Retailers have additionally been mixing conventional and on-line gross sales by encouraging clients to order for next-day residence supply or click on and acquire. This offers them another excuse to retain a bodily presence. On the similar time, on-line retailers akin to Amazon are opening excessive avenue shops to enhance their providing.

The best way forward

Regardless of these improvements, there’s nonetheless more likely to be a big surplus of bodily shops total. So what could be finished?

Some area is likely to be used as workplaces, although the pandemic has seen an enormous rise in distant employees, a few of whom could by no means resume the workplace commute. Making shops into cinemas, eating places or bowling alleys is hardly an answer both, when the leisure sector is among the many hardest hit by pandemic restrictions.

Maybe the best alternative is to redevelop for a extra diversified mixture of complementary makes use of – as echoed by main retailer Invoice Grimsey’s name to “construct again higher”.

In cities and metropolis centres, this might embrace universities and schools increasing their campuses; galleries, workshops and showrooms for the humanities and artistic sector; group enterprises and hubs; and well being and wellbeing companies which will probably be important within the publish COVID period, akin to social care and psychological well being. Such makes use of might be assisted by public funding and landlords recognising that some tenants paying low rents are higher than no tenants in any respect.

Some redundant buildings and vacant higher flooring is also become properties – echoing the return to city residing of the 1990s and noughties. The federal government might reintroduce the residing over the store (LOTS) scheme, which subsidised such conversions throughout that period.

But many buildings don’t simply lend themselves to residential use. Utilities could wrestle to supply refuse assortment, water and sewerage connections, and parking areas. Planning relaxations could typically take away the necessity for planning permission to vary to residential use, however there are nonetheless advanced constructing rules, particularly relating to hearth safety and emergency entry.

Conventional excessive streets even have a number of house owners, who don’t all the time cooperate. City centre managers and enterprise enchancment districts (BIDs) will help right here, although we could must see BIDs that levy further enterprise charges on landlords relatively than tenants, like in Germany, to convey landlords to the negotiating desk.

Purchasing centres at the very least have the benefit of a single proprietor. As locations in their very own proper, they’re usually regarded (rightly or wrongly) as too large to fail, significantly these woven into the material of metropolis centres, akin to Liverpool One or Eldon Sq. in Newcastle. Conserving them functioning will subsequently be a excessive precedence for the authorities.

Some out-of-town purchasing centres had plans for brand spanking new residential and leisure developments even earlier than the pandemic. An instance is the undertaking to construct 2,000 new properties across the Gateshead Metrocentre. The concept could be to reorientate the centre, diversifying the combo of makes use of to serve a wider group, although it received’t be straightforward to create new household properties in an surroundings designed across the automobile.

Such challenges usually are not significantly new: 25 years in the past we might have referred to as it “mixed-use regeneration”. This time it’s pushed by extra retail area, paradoxically a lot of it constructed on the previous industrial websites that have been regenerated within the 1980s and 1990s.

Paul Michael Greenhalgh doesn’t work for, seek the advice of, personal shares in or obtain funding from any firm or group that will profit from this text, and has disclosed no related affiliations past their tutorial appointment.

from Growth News https://growthnews.in/up-to-40-of-uk-retail-space-is-not-needed-heres-what-can-be-done-with-it/ via https://growthnews.in

#Growth News

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seotipsandtricks-me · 6 years ago

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What Are The Top Challenges Facing Fashion Brands & Retailers In 2019?

Those who regularly follow our blog will be aware that we’ve previously written about the challenges to various industries including travel, hotels and retail. Continuing that trend, in this blog post, we’ve decided to investigate some of the current challenges faced by fashion brands and retailers. We’ll be exploring the following: Social media networks, influencers & trust The high street vs online Responding to the concerns of a ‘woke’ generation Online marketplaces Lack of an adequate SEO strategy So, what are you waiting for, lets dive straight in… Social Media Networks, Influencers & Trust While SEMrush has identified that social media is a less significant source of traffic for online fashion stores globally compared to other sources, that’s not to say it isn’t still a powerful force for setting trends, raising brand awareness and assisting in the increase of sales. This is particularly the case for Instagram, which has been shoppable since 2016, who claim that a third of its users have bought an item of clothing they discovered while using the social network. Between carefully curated photos and well thought out partnerships with influencers/ambassadors, it’s unsurprising that fashion brands and retailers should thrive on this highly visual platform. That said, an increasing scepticism and lack of trust associated with social networks and influencers presents a blocker to fashion brands and retailers’ success via this channel. According to Dealspotr, Millennials in particular are losing trust in online influencers when it comes to discovering and buying fashion online. While there are FTC guidelines on disclosing ads on social networks, they are often ignored or implemented incorrectly. This only adds to confusion and distrust amongst followers. A survey of more than 1,000 shoppers conducted for BBC Radio 4 also discovered that most shoppers do not trust social media influencers. Staggeringly, 82 percent of people were not always clear when an influencer has been paid to promote a product. What’s more, in a post Cambridge Analytica climate, there remains a sense of cynicism by social users surrounding their personal data and how it is used. The 2018 Trust Barometer Special Report: Brands and Social Media by Edelman found that 60 percent of people no longer trust social media networks. More specifically, independent research firm Ponomon Institute reported last year that trust in Facebook had plunged by 66 percent. This decline in trust when it comes to social media, influencers and ads presents one of the biggest challenges facing retailers and fashion brands today. So, what can fashion brands and retailers do to counter this? Moving forward, it’s clearly imperative that brands demonstrate complete honesty and transparency with social followers about how their data is being collected and used. In terms of influencers, many businesses are now adopting the tactic of pursuing collaborations with micro influencers. While they have a smaller number of followers, micro influencers tend to have more niche, loyal and highly engaged audiences compared to those with high profiles or celebrity status. With this in mind, fashion brands and retailers might want to jump on the bandwagon. Not only are micro-influencers more affordable but they’re viewed as more genuine and trustworthy by consumers. If you’re just getting started with influencer marketing or are looking for advice, check out our A-Z guide to influencer marketing. The High Street Vs Online These days, it’s almost predictable to turn on the news to hear that yet another high street retailer is either closing down or closing many of its stores. Undoubtedly, a significant factor for the demise of high-street retailers is the lure and convenience of online shopping. According to a PWC survey, high street exits (including those by fashion retailers) remain at a historic high. Indeed, the top net fallers in 2018 were banks and financial services – followed in close second by fashion retailers. Most recently, it was announced that Gap intends to close over 200 stores worldwide as its US parent company launches a massive restructuring programme. Arcadia Group, which owns the likes of Topshop, Burton and Miss Selfridge, at the time of writing, is also looking likely to be put into administration. Last year, it was House of Fraser which took a knock – with 20 of its 59 stores across the UK expected to close, including its London Oxford Street store. Depressing stuff for those on the high-street. On the flip-side, the likes of Boohoo, PrettyLittleThing and Nasty Gal, all exclusively online women’s fashion retailers, recently announced strong growth. Boohoo, was particularly impressive, boasting a 97% leap in revenue from March 2018 – 2019. There are multiple factors that might be the reason behind the successful performance of online fashion retailers compared to high street footfall, such as the rise in mobile shopping and the ease with which purchases can be made online to name a few. Whilst the stats don’t look good for high street fashion retailers, all is not lost. In fact, there’s often increasing demand from online brands to open physical stores, to cater to shoppers who want to try products on instore before they commit to buying – think Missguided at Bluewater. We believe that the key is to take an omnichannel approach to the online/offline shopping experience. After all, very few people shop exclusively online or only in store, but rather combine the best of both. For fashion retailers that have both a high street and online presence, navigating the two can be a challenge. Nonetheless, we have some top tips for how to do so: Enhance an excellent instore customer experience by utilising engaging technologies such as VR and augmented reality. Make payment on and offline quick and easy. If your issues lie solely with getting footfall to a brick and mortars store, consider running exclusive instore deals and discounts. Perhaps most importantly, if you’ve opened or own brick and mortar stores, you’ll need to make sure you get your local SEO right! Responding to the Concerns of a ‘woke’ Generation Young people today are increasingly concerned with any deemed societal injustice, particularly social and environmental causes, which has led to what’s been labelled a generation of ‘woke’ young people. With regards to the fashion industry, sustainability is currently high on the agenda for many young consumers and they increasingly favour fashion brands who are in alignment with their values. This movement has even seeped into the political sphere with the environmental audit committee recently calling on the government to make fashion retailers take responsibility for the waste they create and put an end to an era of ‘throwaway fashion’. Fashion brands who are taking these concerns seriously include PrettyLittleThing which recently launched a new line of clothes in April which are made from recycled materials. They also announced a partnership with Regain – a recycling app. This collaboration aims to prevent unwanted clothes heading to the landfill. It allows users to donate unwanted clothes at pick up points and, in return, they receive discounted codes that can be used with Regain’s retail partners which includes the likes of Missguided, Boohoo, New Look and SuperDry. It’s not just the planet and concerns about workers’ rights however that influence young people’s fashion buying decisions. Consumers are increasingly championing brands that embrace diversity and represent all types of people (regardless of age, sex, race religion and ability). Interestingly, a data scrape of over 2000 fashion retailers, cited by the State of Fashion 2019 report, revealed the appearance of the word “feminist” on homepages and newsletters increased by a factor of more than 5 from 2016 to 2018. However, a fashion brand or retailer advocating any cause can prove risky for their reputation. There’s always a likelihood that existing or potential customers will not support the cause in question. Alternatively, others might criticise it as a transparent marketing ploy and question whether it’s a genuine value shared by the company. Primark are a prime example of this. In 2018, the fashion retailer was criticised for releasing a collection of Pride themed t-shirts which were produced in Turkey – a country ranked third worst in Europe for LGBTQ equality. Ultimately, fashion retailers face a risk to their reputation if they are seen to be supporting a cause merely for gimmicks/PR opportunities as opposed to genuinely believing in it. Clearly, in order to thrive today, fashion brands and retailers will have to do more in terms of their corporate, social and environmental responsibility. Here are our top dos and don’ts for demonstrating that you, as a fashion retailer or brand, are listening to the concerns of a ‘woke’ generation: Be genuine. Take a stand on something that inspires a personal passion. Don’t capitalise on a crisis. Cynical customers will be able to see right through it, not to mention that it’s insensitive. Be fully clear about what statements you want your brand to make or support. Be consistent in this message across all communication channels. Ask yourself the question: “why would my audience care”? Learn from those brands who’s ‘woke’ marketing has backfired. Take Nike, who’s controversial advertisement last year saw a boycott of their goods. Online Marketplaces Online marketplaces, such as Amazon, Alibaba, eBay, Zalando, ASOS marketplace and Rakuten, can present both risks and rewards for fashion brands and retailers. For well-known fashion brands, it can prove a smart step to join one. Almost half of online sales are made on marketplaces, it typically has positive implications for SEO and can help brands reach more consumers. Smaller fashion brands tend to avoid it due to shipping costs and commissions eating into margins, and their brand getting ‘lost in the crowd’. There’s also an element of loss of exclusivity which stems from the sheer scale and popularity of these platforms. However, fashion brands that opt out of marketplaces tussle with having to work extra hard to establish and please their customer base. Indeed, with their huge selections and low prices, the likes of eBay and Amazon have become the ‘default’ online shopping destination for many. Amazon has been a particularly big gamechanger, with 44 percent of shoppers looking for an item there first before searching via Google or going directly to a retailers website. In order to compete with these big players, there are some things you can do: Offer an exceptional, personalised service. Friendly, helpful and knowledgeable staff who can be contacted via phone, email or social channels will gain your fashion brand more of an edge over sophisticated online marketplaces. Be flexible and offer a variety of payment/collection models such as ‘click and collect’. Make the returns process on your items is as simple as possible. According to Gartner, 92% of customers will buy again if returns are easy. Ultimately, these online marketplaces have raised the bar in terms of what consumers expect and are the basis by which shoppers judge other online shopping experiences. Therefore, it’s critical for independent fashion retailers to provide an exceptional shopping experience online. Inadequate SEO Strategy In April, it was hard not to avoid the news of ASOS’ 87% drop in profits. But what went wrong for the fashion retailer, exactly? Well, in essence, ASOS launched 200 versions of its website depending on which country the customer was in. This had a negative impact on ASOS’ search engine rankings (and, consequently, the traffic to their site). In addition to this, they made multiple changes to the way users navigate around the website and to the display of new products. In light of this, you probably read a fair few ‘let’s bash ASOS’ type blog posts regarding their ‘disastrous’ SEO strategy. This isn’t another one of those. For one, blaming the ASOS digital team entirely is simplistic. Expansion costs and discount campaigns have been cited as additional contributors to the drop in profits, not just SEO instability. Plus, there was likely sound strategic thought and good intentions underlying the digital teams’ decision making process. That said, industry professionals are right to highlight what ASOS clearly did not do. One thing being that they probably failed to use thorough A/B testing to discover the impact the planned changes would have on user behaviour. It’s also been pointed out than an experienced SEO should have picked up on the potential problems ahead. This suggests that, while ASOS does have an internal SEO team, they were either not listened to or they were not utilised effectively. Ultimately, this highlights the threat faced by fashion brands and retailers in the event of failing to implement in-depth testing ahead of mass, site wide changes. It also drives home the need to actively listen to SEO expertise when it’s provided. So, there you have it, the top challenges facing fashion brands and retailers in 2019. Do you own, or work for, a fashion brand or retailer? Have you identified any additional challenges to the industry that we’ve missed in this blog post? If you’d like to discuss them with us, or any of the above, please let us know in the comments below, we’d love to hear your thoughts and feedback. Are you looking for some insight on using influencers for your fashion brand or do you require an in depth, SEO strategy for the year ahead? Get in touch with our team via the form below, we’d love to help out! 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sagarj-things-blog · 7 years ago

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Mooring Systems Market Current trends, Size, challenges 2025

A mooring system consists of an anchor, a mooring line, and connectors. It is used in a ship or floating platform to keep it stationed at all water levels. The ship is connected to the sea-floor using an anchor and a mooring line. The mooring line is generally made up of wire, chain, and synthetic fiber rope, or a combination of all of these. The mooring system relies on the strength of the anchors. The holding capacity of the anchor depends on the properties of the soil and the depth of the dig. The mooring lines passes from the vessel to the anchors on the ocean floor.

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Increase in the exploration and production of oil and gas in the offshore fields rather than the onshore across globe, and development in shale gas activities in North America are expected to drive the demand for the mooring systems market in the region. High investments in offshore operation and profitable business conditions in Latin America and Middle East & Africa are propelling the growth of the mooring systems market. Technological advancements in the production and drilling capability of vessels and rigs in deep water and ultra-deep water are estimated to boost the global mooring systems market in the near future.

The global mooring systems market can be segmented into application, anchorage, mooring type, and region. Based on application, the global mooring systems market can be divided into floating production storage and offloading (FPSO), tension-leg platform (TLP), floating LNG (FLNG), and others. FPSO accounted for the key share of the mooring systems market in 2016, whereas, TLP is the dominant among applications and its usage is expected to increase significantly during the forecast period. Similarly, FLNG, after its launch in the market in the near future, is predicted to boost the demand for global mooring systems, primarily in Asia Pacific.

Based on anchorage, the mooring systems market can be segmented into drag embedment anchors (DEAs), suction piles, and vertical loads. DEAs are highly used for mooring system in the Gulf of Mexico. Suction piles are the predominant foundation system and mooring used for the deep-water development projects across the world. They are used in clay, mud soils, and sand. However, it is difficult to use them in gravel due to the flow of water over-ground during installation. Vertical load anchors and drag embedment anchors are essentially similar as they are installed in the same way. The vertical load anchors can withstand both vertical and horizontal mooring forces. They are primarily used in taut leg mooring systems, where the mooring line touches the ocean bed at an angle.

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Based on mooring type, the mooring systems market can be classified into catenary, taut leg, semi-taut, tendon, spread, dynamic positioning, and single point mooring. Single point mooring accounted for the major share of the market, in 2016 owing to the rise in application of the FPSO. Single point mooring allows the vessels to weathercock and are capable of operation in adverse offshore conditions. Based on depth, the mooring systems market can be further divided into deep/ultra-deep (>1000 m) and shallow (<1000 m).

Based on region, the mooring systems market can be segmented into North America, Latin America, Asia Pacific, Europe, and Middle East & Africa. Rise in demand for energy across the globe is expected to boost the production of oil and gas in North America and the Middle East. Exploration and production activities of onshore reserves of oil and gas shifted to the offshore reserves, as the onshore fields reached the stage of maturity. Africa is estimated to offer lucrative opportunities to the mooring systems market on account of the prevalence of liberal regulatory policies in the region. It is also projected to expand at a rapid pace during the forecast period. Asia Pacific is a leading consumer of oil and gas due to the high-level consumption in countries such as China and India.

Key players operating in the global mooring systems market are Mooring System, Inc., Bluewater Holding B.V., Modec Inc., Cargotec Corporation, Timberland Equipment limited, Delmar Systems, Inc., and Mampaey Offshore Industries B.V.

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royalhuisman · 8 years ago

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GLISS, the formerly turquoise, now whisper grey performance sloop designed by Philippe Briand was launched by Royal Huisman in 2006. She boasts an impressive history as an accomplished superyacht regatta winner and proven global bluewater cruiser. Following a recent three year circumnavigation GLISS returned to the shipyard in Holland winter for a full refit by Huisfit (Royal Huisman’s dedicated division for refit, repair and renewal) during the 2016-2017 winter. She is now back in the water and ready for her next challenge: GLISS is attending the Monaco Yacht Show and available for viewings. #gliss #yco #monacoyachtshow #philippebriand #huisfit Image by @carlo.borlenghi for @ycoyacht @huisfit #royalhuisman

#gliss #huisfit #royalhuisman #monacoyachtshow #philippebriand #yco

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annegirl13 · 6 years ago

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Justin’s face sums up the round, pretty much. He’s still the only one with his act together.

No Thoughts on Bluewater this time. Next up is Melody Tinker at college. I have a new challenge in mind for her. She’s not gonna like it...

#TS2 #Sims 2 #Bluewater Challenge 2016 #BWC2016 #BWC2016 Round 3 #Bluewater Fall 1 #Wacky Kim OWBC #Cynthia Kim #Robert Kim #Justin Kim #Barbara Kim #Kim Round 3

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williamemcknight · 8 years ago

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RHS Chelsea Flower Show 2017 Q&A – Main Avenue – The Royal Bank of Canada Garden

Charlotte Harris will be reflecting the vast lakes and forests of Canada and has taken inspiration from the country’s geographically vast and ecologically vital Boreal forests and freshwater lakes, as this year celebrates the 150 anniversary of the Confederation of Canada, as well as the tenth year of the RBC BlueWater project. The Garden is sponsored by the Royal Bank of Canada and the plants are supplied by Hortus Loci.

Q&A with the garden designer, Charlotte Harris:

When did you first start working on the original design and how long did it take to perfect?

I started working on the design in June 2016 when the Royal Bank of Canada first issued their brief to a number of designers. I always knew I wanted it to be inspired by the Boreal forests and had a strong idea of how it might look. I spent the summer exploring design routes and researching the plants that you might find in this area, but it wasn’t until I travelled to the Northern Ontario wilderness in September 2016, and explored the boreal on foot and by canoe, that the detail design and plant list really started to take shape. I sent Hortus Loci a pretty challenging list on my return and they have been amazing in finding characterful, mature trees; tracking down much of the list; and helping to identify alternative options where the native Canadian species have not been possible to find. Like any design it has evolved, changed – and I hope, improved – since it was a series of sketches last summer. Early 2017 was spent visiting suppliers and comparing samples, and now I’m hoping it all comes together.

What are the stand-out features of the garden?

The garden is inspired by a landscape of water and trees. The trees are 40-year-old Jack Pines (Pinus banksiana) that Hortus Loci have sourced. I love them because they are gnarled and full of character. I’m grateful to Kingcombe Aquacare who are executing the design detailing of the pool, which has a naturalistic feel. Around the garden, you’ll see beautiful granite boulders, which Harry Norman from Allgreens managed to find after me being pretty demanding! The terrace uses the same granite – we’re slicing the boulders to form a stylised paved terrace, upon which sits the garden’s Pavilion, designed with Feix & Merlin architects, with structural engineering by Price & Myers, and fabricated by Mike Smith Studio.

Did the sponsor provide a detailed brief? If so, how did you interpret this within your design?

This is the seventh Main Avenue garden that the Royal Bank of Canada has sponsored at RHS Chelsea to raise awareness of the preciousness of freshwater resources, through their RBC Blue Water Project. The gardens they have sponsored reflect this commitment, and this year, their brief specifically noted that it was the 10th anniversary of their RBC BlueWater Project as well as the 150th anniversary of the Confederation of Canada. I felt that this was a great opportunity to celebrate the iconic Canadian boreal, which is home to the largest source of unfrozen freshwater on Earth, as well being as the biggest intact forest. It’s impossible to bring the scale and grandeur of this spectacular wilderness into a show garden and instead I hope to make a garden inspired by that place, rather than in any way attempting to replicate it. As such, the hard materials are those vernacular to the boreal’s ecology, using granite as the key hard material, supplemented with timber for the board walks and Pavilion. Copper is used to represent the mineral-rich geology of the habitat. And the planting is either species found there or we have researched similar European substitutes.

What is so special about having a show garden at the RHS Chelsea Flower Show?

Chelsea is a chance for us to experiment, to showcase work, to collaborate, to hear feedback from visitors and judges alike. It’s a place to explore ideas, talk about the bigger issues – such as the preciousness of freshwater and the sanctity of our wild places – and hopefully inspire ourselves and others to do something, however small it seems, to green up our world. It is also an extraordinary place to stretch and challenge ourselves, whether we are designers, contractors or nurseries. Chelsea encourages us to takes risks and put ourselves in places of discomfort – and there have been lots of those moments! – which is absolutely central to being a creative person and developing.

One of the greatest parts of Chelsea is actually the year-long process of making it happen and learning from contractors, plantspeople, specialist fabricators. Every bit of the journey – and that has been at times challenging, frustrating, and nerve-wracking as much as it has been joyful, and celebratory and creative – is necessary. Chelsea also gives us all an opportunity to be part of a great and very positive collective endeavour; the atmosphere during the build-up is always very positive and its wonderful to see friends and faces from the industry working in one place together.

How do you hope the public/visitors will perceive this garden? I hope visitors to the Royal Bank of Canada Garden leave feeling inspired to travel and enjoy the beauty that surrounds us in unexpected places. While I did not attempt to recreate the Boreal at Chelsea, I was struck by how natural elements fold around man-made ones, and I hope visitors will enjoy those elements weaved throughout my design, as well as recognise the importance of living in harmony with our ecosystems.

Q&A with the contractor, Landscape Associates:

What are you looking forward to most about building this show garden?

Firstly, where garden brings together many specialist elements, we are really relishing the challenge of bringing them all together harmoniously. As Charlotte says, the garden carries an important message about the use of freshwater resources and the hope is to create something that not only encourages discussion about the subject but also does justice to the natural landscape that inspired it.

What’s going to be the biggest challenge on the build?

We have worked previously on the same plot and logistically it can be very difficult in terms of storage and access for larger plant and deliveries. The other main challenge will be making sure that the co-ordination of all the specialist features is spot on. This being Chelsea there will obviously be a mini monsoon at some point during the build that we’ll need to deal with.

Are specialist contractors required for any elements?

Yes we are working closely with specialist contractors on many elements, the pavilion designed by Feix & Merlin will be manufactured by Mike Smith Studio. Kingcombe Aquacare Ltd are assisting us with the pool construction and Jonathan Blackburn is constructing the Larch boardwalks. Allgreen Group are sourcing and supplying the stone elements and Hortus Loci are sourcing and supplying all the plants.

If you could take one thing away with you from this garden, what would it be?

This is a tough question, I’m very tempted to say the Jack Pines but I think I would have to take the pavilion. It is a stunning structure and I think it could look amazing in a number of settings.

Do you think the judges have enough knowledge of the complexity of construction when deciding on the medals?

I think the judges look first and foremost at the brief and the execution of it when deciding on medals which is as it should be. This is only the second year of the constructors’ award and that recognition is important. I think they should have a good enough knowledge and last year they probably called it right.

Nicola Carroll, senior manager of corporate citizenship at the Royal Bank of Canada, said: “This is the seventh consecutive year that Royal Bank of Canada has had a garden at the RHS Chelsea Flower Show and it is always a rewarding experience for clients and employees. The show provides a great platform to raise awareness of the RBC Blue Water Project and the importance of freshwater as a valuable natural resource, encouraging visitors to consider sustainable water management in their own lives. It is also a great opportunity to work with and support talented designers and to see their ideas come to life after months of planning.”

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cbholganza · 8 years ago

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by: Elmer Recuerdo

Business Mirror, April 2, 2017

(The Tacloban Salties will be participating in the Cebu Dragon Boat Fiesta this April 28-30. Here’s an article on another team with a noble cause.)

TACLOBAN CITY—The Tacloban Saltwater Dragon Boat Club (TSDBC)—Tacloban Salties, in short—was organized primarily to help locals cope with the lingering trauma and phobia of the sea, after experiencing the most destructive waves and storm surges to hit a populated land mass in recent years.

Regaining the sea after being ravaged by Super Typhoon Yolanda (courtesy of Elmer Recuerdo)

It is also an advocacy group that reminds everybody that climate change matters, and that our survival as a race depends on awareness before another disaster of Supertyphoon Yolanda’s magnitude strikes again.

The TSDBC is the very first dragon-boat team in Tacloban City and the province of Leyte. For over a year now, the Tacloban Salties have been making waves on the usually placid waters of Cancabato Bay.

Erasing the grief and the trauma meant going back to the water. (courtesy of FB Tacloban Saltwater Dragons)

Its members, over 60 of them, come from different walks of life—students, office workers, sports enthusiasts and entrepreneurs—bound by a common passion: To settle their personal issues with the sea that has claimed the lives of friends, families and loved ones, and destroyed whatever property they had before Yolanda.

“We introduced dragon boating as a way of bringing back their trust for the sea. Most of our members were victims of Yolanda, and they have been harboring trauma and anger toward the sea,” said Teody Muñoz, a self-confessed avid lover of the sea and co-founder of Tacloban Salties.

Regaining confidence in the sea. (courtesy of Tacloban Saltwater Dragons FB)

For Lyle Jay Arañas, a 14-year-old BMX enthusiast, his exposure to dragon boat has brought back his confidence in Tacloban’s Cancabato Bay. “Before I took up dragon boating, I feared the sea; thinking the water might suddenly rise again,” he said.

Arañas, who is an eighth grader and the youngest member of Tacloban Salties, lost 16 friends to Yolanda; many of them were neighbors in their community along the bay. “I slowly overcame my trauma, and I am now encouraging my classmates to join our team, as well,” he said. “I can now say that dragon boat, and all watersports, is safe.”

Tacloban Salties trainer Archie Sumalindao finds it challenging to introduce newbies to dragon boat, especially those who experienced trauma during the supertyphoon. He said the key is to gradually introduce them to the water in a relaxed and fun way.

Love the sea, and it loves you back.

“To make it comfortable, especially for those with trauma, we just let them enjoy what they are doing. We only try to absorb their issues and encourage them to express what they have in mind,” Sumalindao said.

“Newbies would usually ask kung hindi ba nakakatakot, because of what they experienced during Yolanda,” he said. They would just usually stay on the shallow part of the sea.

“Hindi namin sila pinipilit na sumakay, but we would ask them to try. They are briefed on what to do to make the boat ride safe, and all paddlers are required to wear a life vest,” he said.

Soft-selling dragon boating.

For Shakkalissa Cañas Henderson, 35, and an overseas Filipino worker, paddling with the Tacloban Salties is her way of coping with depression. She lost both her parents and a younger sister to Yolanda.

“If I stay in the house, I will only get depressed,” she said. “I avoid looking at the pictures of my family, because it always makes me cry.”

Her doctor suggested she engage in sports and extreme activities to get her busy and divert her attention, prompting her to enroll in muay thai and dragon boat. “I gave up muay thai, because my body cannot handle two extremely taxing physical activities. I preferred dragon boat, because I enjoy it here. We work as a team and we bond like a family. This is really enjoyable.”

Henderson said she is not angry with what happened because it was a natural disaster, but said everybody must do his or her share to protect the environment to avoid a recurrence of another supertyphoon.

Tacloban’s exposure to dragon boat started in 2009, when then-Leyte Gov. Jericho L. Petilla included a dragon boat race as a sidelight in the hosting of Palarong Pambansa. Paddlers from the Philippine National Team participated regaling locals on the beauty of the water sports.

Dragon-boat clinics were held, participated mostly by students to encourage them into taking the sport. The interest was not sustained.

“Parang pinatikim lang ng paddle,” Muñoz said, since the visitors brought home with them the boats they used. “Ang mahal kasi ng boat.”

Before Yolanda hit the city, there was already a brewing new interest of promoting dragon boat after a local craftsman and businessman, Abraham Mario Wenceslao II, with funding assistance from a good friend, completed two 10-man boats. He had started working on these boats before Yolanda. After the typhoon, Wenceslao thought of using the boat to help people develop survival skills on water and overcome their fear of the sea.

In January last year the TSBDC was formally organized. The club has done dragon-boat clinics on different campuses, attracting more than 300 college students helping the young people overcome the trauma brought on by Yolanda’s storm surge.

“The club aims to foster passion and interest in rowing through education and training, promote water safety, and advocate environmental and ecological awareness among its members and in the community,” the club’s page in social media said.

While the team is relatively young compared to other dragon-boat teams in the country, it is already displaying much promise.

Last year the group was able to participate in different competitions, including the 2016 Asian Dragon Boat Championships in Palawan where it took home a silver and two bronze medals.

Muñoz said they reached the semifinals in all events they participated in and came home ninth overall out of 36 teams from nine countries. Tacloban Salties target to surpass this achievement when they compete in the Cebu Dragon Boat Fiesta 2017 from April 28 to 30.

Individually, many of their members are already getting noticed for their, skills like in the case of Arañas, who is being offered by a veteran team in international competitions to join their pool, an offer the kid would like to entertain. This is also evident by the mature leadership he shows, especially to the new members of the organization.

The Tacloban Salties stand out among other local sports club for their consistent advocacy for climate-change awareness in all their races. “We paddle for climate-change awareness,” said Sumalindao of their club’s motto. “We are not confrontational in our advocacy; we do not target individuals. We just display our banners for the people to know what we stand for.”

He said, from the start, it was already clear to the members what the group advocates. “Mas maganda ang may advocacy, kasi hindi lang katawan ang binuhay mo kundi ang puso.”

Muñoz believes their advocacy is what binds the group deeper into their commitment to the team, especially that the issue on climate change is near to the hearts of the Taclobanons.

“Tayo ang biktima ng Yolanda. Tayo ang biktima ng grabeng kalamidad dala ng climate change. Our battle cry is we paddle, so people will be aware to protect the environment. Let’s get out and break free from the use of fossil fuel,” Muñoz said.

The club takes the issue seriously. During their daily practice, the group members would pick up garbage, mostly plastics, that they would find on the bay. They also do coastal cleanups to celebrate some milestones.

If dragons are considered guardians of treasures in some mythical literature, Sumalindao said Tacloban Salties can be considered as dragons of the Cancabato Bay.

“We consider the Cancabato Bay as a treasure. We like to think that we are the guardians of the Cancabato Bay,” he said. “We try to save this. We dream that someday there will be no more illegal fishing here and this place will be declared as a marine sanctuary. It will take years before this happens, but hopefully, it will come true.”

Watch the Tacloban Saltwater Dragons compete this April 28-30 in the Cebu Dragon Boat Fiesta 2017. The Cebu Dragon Boat Fiesta 2017 is produced by the Provincial Government of Cebu, the Philippine Sports Commission, together with the Cities of Cebu, Lapu-Lapu and Mandaue, and Dragon Boat Cebu Central. Co-producing the event is Habagat Sports and Outdoor Apparel.

The event sponsors include: the Cebu Yacht Club, Philippine Air Force, Department of Tourism (DOT), Island Central Mall, Marina Seaview, Primary Homes, INCA, Waterfront Hotel, Plantation Bay, Marco Polo Hotel, Bluewater Resort, Treasure Island Paint, 2Go, LBC, Tajimaya, Mundo Island and Gold’s Gym.

The media partners include: ABS-CBN, GMA, Manila Broadcasting Company, Sunstar, Cebu Daily News, Freeman, Rappler, MyTV, Y101.

Image Credits: Photo Courtesy Of Tacloban Salties, Elmer Recuerdo

#gallery-0-5 { margin: auto; } #gallery-0-5 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-0-5 img { border: 2px solid #cfcfcf; } #gallery-0-5 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

The Salties, a team with a noble cause.

Where winning is not the only thing…

The Salties continue to help bring joy to the victims of Haiyan…

The recovery and rehabilitation work is not over yet…

We must profess the need to love our seas, not fear them.

For a better world for the generations to come.

Cheers to the Tacloban Salties.

Tacloban Salties: Paddling to overcome trauma, break addiction to fossil fuel by: Elmer Recuerdo Business Mirror, April 2, 2017 (The Tacloban Salties will be participating in the Cebu Dragon Boat Fiesta this April 28-30.

#advocacy #Cebu Dragon Boat Fiesta #climate change #dragon boating #Haiyan #Leyte #Super-Typhoon Yolanda #Tacloban Salties #trauma

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janetgannon · 8 years ago

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Sir Robin Knox-Johnston on the Clipper Race’s Seattle visit

Offshore racing is easily one of sailing’s most seductive sirens, but learning to be a safe and responsible offshore sailor isn’t something that one can learn in a casual afternoon of instruction, nor something that one can pick up on a couple milk-run deliveries from Port A to Port B.

Instead, it’s something that requires thousands of miles of real-world experience, ideally under the watchful gaze of a mentor who is vested in seeing his or her student excel. If you were to ask Sir Robin Knox-Johnston, CBE, RD and Bar, as well as the winner of the 1968-1969 Golden Globe Race and the first singlehanded sailor to successfully circumnavigate the globe non-stop, about how an offshore-sailing neophyte is best advised to beat the learning curve, Sir Robin might tell you that facilitating a hands-on learning environment was one of his main impetuses for co-founding the Clipper Round the World Yacht Race in 1995 with William Ward, who continues to serve as the race’s CEO.

Some backstory. The Clipper Round the World Yacht Race operates on a model where a professional (and race-selected) skipper guides a team of paying, non-professional sailors around the world, via a series of planned stopovers, aboard one of twelve identical, 70-foot offshore steeds, whist simultaneously fostering an onboard environment that’s geared towards learning the ropes of offshore sailing. Each team decides how seriously they take the competition, with some teams aiming to top the podium steps at each stopover city, and other teams opting to focus more on learning different skillsets.

Visit Seattle – 2015 -16 Clipper Round the World Yacht Race © Clipper Round The World Yacht Race www.clipperroundtheworld.com

Irrespective of each team’s small-group objectives, all sailors also rotate through different non-sailing jobs-for example food preparation or vessel housekeeping-that are equally as critical as proper sail trim and navigation when it comes to the event’s big-picture goal of team-building, educating and crossing oceans.

While some sailors elect to do the entire circumnavigation, others opt to instead sail one (or several) individual legs, depending on their budget, free time and job/family commitments back ashore. Irrespective of passage length, however, all Clipper Race sailors that I have met over the years have all been really focused on learning to become solid bluewater sailors. Additionally, all sailors who are participating in the Clipper Round the World Yacht Race must also complete a comprehensive training program, prior to setting sail with the event.

On June 25, 2015, the Clipper Race announced that they would visit my hometown of Seattle, Washington, situated in the northwest corner of the US of A. Just under a year later the fleet arrived in the Emerald City, bruised and battered from a storm-blown passage from Qingdao, China that involved some significant weather (not to mention vessel breakage, including snapped bowsprits and even an entire steering station that got destroyed by an off-kilter wave), but all were significantly more experienced sailors upon their Seattle landfall than they were just a few weeks prior, when the leg’s starting guns fired off of Qingdao.

The Clipper Round the World Yacht Race recently announced that the 2017/2018 edition of the race will again visit Seattle (April of 2018), and I caught up with Sir Robin Knox-Johnston, who continues to actively serve as the race’s chairman, via email, to learn more about this exciting news.

Robin Knox-Johnston aboard Suhaili at the finish of the 1968 Sunday Times Golden Globe Race © Bill Rowntree – PPL www.pplmedia.com

From the race’s perspective, what were the best aspects of the event’s 2016 visit to Seattle? The visit to Seattle was simply wonderful and there were many highlights. From the warm reception we received from everyone we came into contact with, to the events that were organized, which impressed everyone that visited, from crew to supporters and race partners, it really showcased the city as a place to visit and do business with. That said, I’m sure skipper Huw Fernie’s first pitch at the Mariners game would go down as one of the most special moments for him and the team! [Editor’s Note: Fernie was skipper of the yacht Visit Seattle during the event’s 2015/2016 edition.]

Can you give me an idea as to the kind of community reception you and the race received in Seattle? Did it seem as though the local community was really interested in the race? The people of Seattle were incredibly welcoming, from the boating community to local businesses and people who had heard we were coming and wanted to find out more, the city opened its arms wide and it was greatly received.

Seattle’s maritime history and adventurous spirit goes hand in hand with the Clipper Race and you could really sense that with the interest and support we experienced, not just in Seattle itself but as the fleet was racing around the world. It was fantastic.

I know that the Clipper Race was offering rides to prospective future sailors during the Seattle stopover—has the Seattle visit lead to an uptick in the number of American and Canadian sailors who are participating in the race this time? The response has been great, like our race crew the city and people have a great sense of adventure and we currently have 15 people from the area have signed up to take part in the 2017-18 edition. To give you some perspective, we had two crew [members] from the region in the last race so that is a huge uptake. Some are seasoned sailors around Washington [State] and others complete novices, that’s the great thing about the race, it brings people from all experiences together to work as a team and learn new skills whilst taking on Mother Nature.

The number-one aim of the Clipper Race is to encourage more people around the world to take up ocean racing, so Seattle has really proved itself worthy of the challenge.

From a logistical perspective, how did it work to end racing at the western edge of the Strait of Juan de Fuca and then motor sail in and out of Seattle? Obviously our winds are fickle (I’m being kind…), but could you see the teams racing in and out of the city this time? If not, is it because of all of the commercial shipping, or is it because you guys are worried about Puget Sound’s notoriously light airs? The Race Start and Finish worked well and after nearly four weeks racing at sea in the North Pacific Ocean, allowed the crews some much needed rest on the approach to the Port of Seattle. We are always reviewing our course instructions for each race based on feedback and experience learned.

Given the numerous nationalities that are involved in the race as sailors, plus the Trump Administration’s new ‘border-security initiatives”, are you at all concerned that U.S. Border Patrol might cause problems for the race when the sailors make landfall in the USA? The Clipper Race is an inclusive event with more than 40 different nationalities represented. Our crew have not had any issue with U.S. boarder – security initiatives to date, and we have always had a great relationship with U.S. Border Patrol when the race has visited the U.S. in previous editions. The race and its crew received one of the warmest welcomes and support from the residents of Seattle when it visited in 2016 and we know that the city will open its arms wide to us once again and we are very much looking forward to returning.

Aesthetically, is it fair to say that Seattle’s optics of snow-and glacier-covered peaks offer a big visual departure from the other cities that you visit? What about culturally? Seattle is a beautiful city and certainly has its finger on the pulse, pushing the boundaries in business and culture. Home to many independent micro-businesses and some of the world’s biggest corporations, it has global reach as a place to do business, live and visit.

Also its incredible natural surroundings of forests, mountain landscape and water make it a particularly impressive sight for the crew and a great way to be welcomed back to land after a month battling the North Pacific. Leaving again is hard but I expect many crew will return after such a positive experience.

Anything else about the Clipper Race’s relationship with Seattle and/or the USA that you’d like to add, for there record? We very much look forward to returning and building our relationship with the city of Seattle and its people. It has got off to a fantastic start and will be a highly anticipated port in our race calendar.

by David Schmidt, Sail-World USA Editor

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jeantparks · 8 years ago

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Sir Robin Knox-Johnston on the Clipper Race’s Seattle visit

Robin Knox-Johnston aboard Suhaili at the finish of the 1968 Sunday Times Golden Globe Race © Bill Rowntree – PPL www.pplmedia.com

The number-one aim of the Clipper Race is to encourage more people around the world to take up ocean racing, so Seattle has really proved itself worthy of the challenge.

by David Schmidt, Sail-World USA Editor

from Sailing & Yachting – Yacht Boat News | Yachts News & Boats Events ift.tt/2nXW8iZ via IFTTT

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worldwidemarketresearch-blog · 8 years ago

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