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samholic · 24 days ago

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Crafting a Winning Strategy Using B2B Content Syndication Platforms

When it comes to B2B marketing, distributing your content isn’t just an afterthought—it’s a critical piece of the lead generation puzzle. Creating high-quality content is only half the battle. To get that content in front of the right people at the right time, you need a strategy, and that’s where B2B content syndication platforms become your best friend.

In this blog, we’ll walk you through how to build a powerful, scalable, and goal-oriented content syndication strategy using B2B platforms. Whether you’re new to syndication or want to improve results, this guide will help you craft a plan that drives real ROI.

Step 1: Define Clear Objectives

The first rule of any marketing campaign: know your "why." B2B content syndication isn’t just about reach—it’s about reaching with purpose.

Ask yourself:

Do I want to generate marketing-qualified leads (MQLs)?

Is my goal to increase brand visibility among a niche audience?

Am I launching a new product that needs maximum exposure?

Do I need to nurture leads already in the pipeline?

By setting clear objectives, you can align the campaign with measurable outcomes and select the best-fit B2B content syndication platforms accordingly.

Step 2: Choose the Right Content Assets

Not all content performs equally well in syndication. Some formats are naturally more engaging and persuasive.

Here’s what works best for B2B syndication:

Whitepapers & eBooks: Ideal for lead capture and thought leadership.

Case Studies: Showcase real-world results, perfect for credibility.

Research Reports: These perform well in tech, finance, and healthcare sectors.

Webinars or On-Demand Videos: Great for late-stage leads looking for deep insights.

Pro Tip: Repurpose long-form content into multiple formats for broader distribution.

Step 3: Segment and Target Your Audience

Syndication success hinges on precise targeting. Most B2B content syndication platforms allow you to define your target audience using firmographic filters such as:

Industry

Company size

Job role or seniority

Location

Technology stack

Buying intent data

This ensures your content lands in front of decision-makers who are most likely to take action. Avoid broad targeting—it might inflate traffic but won’t drive conversions.

Step 4: Select the Right Syndication Platforms

Each platform offers different strengths. Your choice should be based on budget, industry focus, and content type.

Here’s a quick rundown of popular B2B content syndication platforms:

NetLine: Focused on gated content and quality lead generation.

INFUSEmedia: Known for intent-based targeting and multi-channel outreach.

Madison Logic: Ideal for ABM strategies with rich data insights.

TechTarget: Perfect for tech companies targeting IT professionals.

LeadScale: Offers global coverage and GDPR-compliant lead delivery.

Do your homework. Some platforms specialize in lead gen, others in reach, and a few do both. Check case studies, reviews, and campaign benchmarks before committing.

Step 5: Align Content with the Buyer’s Journey

Your audience at the awareness stage needs different content than those ready to make a purchase. Match your content to where your leads are in the sales funnel.

Top of Funnel (TOFU): Use blogs, checklists, and infographics to educate.

Middle of Funnel (MOFU): Whitepapers, webinars, and reports to nurture.

Bottom of Funnel (BOFU): Product sheets, pricing guides, and demos to convert.

Your B2B content syndication strategy should reflect this journey, helping leads advance smoothly through the funnel.

Step 6: Gate Your Content Strategically

Most B2B content syndication platforms recommend gating your content—requiring users to fill out a form to access it. This is how you collect lead data.

Best practices for gated content:

Ask only for essential info (name, email, company, job title)

Use progressive profiling if possible

Include a compelling CTA to drive form fills

A/B test different landing pages to optimize conversions

Keep the experience seamless—don’t make users jump through hoops or they’ll bounce.

Step 7: Set KPIs and Track Metrics

No strategy is complete without performance tracking. Define your key performance indicators (KPIs) upfront based on your goals.

Essential metrics to track:

Number of leads generated

Cost per lead (CPL)

Lead quality (conversion to SQL or closed deals)

Engagement rate (click-throughs, downloads)

Platform-specific ROI

Top B2B content syndication platforms provide analytics dashboards where you can monitor real-time results and download reports. Use this data to fine-tune your future campaigns.

Step 8: Lead Follow-Up and Nurturing

Don’t let high-quality leads sit idle. Work closely with your sales team to establish a follow-up cadence.

Segment leads by interest level or content interaction

Send personalized email sequences based on content they consumed

Use retargeting ads to stay top of mind

Include them in future nurture campaigns or webinars

Your syndication strategy doesn’t end with lead generation—it continues with lead nurturing.

Step 9: Optimize and Iterate

Every campaign is a learning opportunity. Review what worked, what didn’t, and why.

Ask:

Which platform delivered the best lead quality?

What content assets performed best?

Did we target the right audience segments?

Was the CPL within budget?

Use this insight to refine your next campaign. B2B content syndication isn’t a “set-it-and-forget-it” tactic—it thrives on continuous improvement.

Conclusion

Crafting a winning content syndication strategy doesn’t require guesswork. With the right approach, targeted content, and a well-matched B2B content syndication platform, you can create a repeatable engine for lead generation, engagement, and growth.

Syndication isn’t just about content—it’s about connection. It connects your expertise with businesses actively looking for solutions like yours. In a world where timing is everything, syndication ensures you’re there when it counts.

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decesionforesight · 4 years ago

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Global Frac Sand Market

The Global Frac Sand Market held USD 7.2 billion and is to grow with a CAGR of 7.2% from 2020-2030. All sectors have relied on Materials and Chemicals to keep their manufacturing lines stocked with raw materials. Because of the critical significance of this business, we have a compelling need to comprehend its influence on the global economy. As urban environments evolve at breakneck speed, the sector has seen a spike in demand for specialty chemicals and diverse types of materials.A chemical compound is a separate substance or combination that has been created or refined intentionally, whereas a material is a compound that is used to make more complicated materials. Chemicals, both organic and inorganic in origin, are the fundamental components of many materials. Ceramics, adhesives, metals, composites, polymers, and glasses are all common materials. Chemicals and materials are used in a wide range of end-use sectors, including automotive, power and energy, agriculture, food and drinks, instrumentation, consumer products, aerospace and military, healthcare, and information technology.

Download Sample Copy of the Report to understand the structure of the complete report (Including Full TOC, Table & Figures) @ https://www.decisionforesight.com/request-sample/DFS019963

Market Dynamics and Factors:

To reduce the negative impact of chemical manufacture on the environment, chemical firms are progressively embracing sustainable and environmentally friendly procedures. Chemical businesses may now create chemical goods using alternative fuels because of advancements in technology and chemical sciences. They use carbon dioxide from the atmosphere to make fuels, industrial goods, and other chemicals.For some years from now the pharmaceutical, nutrition, and hygiene industries will likely trend upward, while the automobile, construction, and consumer industries will likely trend lower. With a renewed focus on broadening product portfolios, end-user applications have become the major focus for most chemical firms, and they may take advantage of the current crisis to make product portfolio adjustments. Chemical businesses may consider aligning their product strategy with market movements, prioritising demand, and leveraging existing and near-term trends to profit on new sources of demand, such as hygiene goods and services such as antibacterial coatings. The rapid economic expansion in nations like India and China has driven demand for infrastructure and building, which has resulted in an increase in the number of infrastructural development operations. As a result, the chemicals and materials industry has a very favourable environment to expand in.

Browse Full report on Global Network Forensics Market @ https://www.decisionforesight.com/reports/frac-sand-market

Market Segmentation:

Considering the type, the frac sand market is segmented into brown sand, white sand and others. Considering the mesh size, the market is bifurcated into 20/40, 30/50, 40/70, and 100. Further, on the basis of application, the market is segregated into gas extraction and oil exploration. Geographic breakdown of the above mentioned segments includes regions comprising Europe, North America, Asia-Pacific, and RoW.

New Business Strategies, Challenges & Policies are mentioned in Table of Content, Request TOC at @ https://www.decisionforesight.com/discount/DFS019963

Geographic Analysis:

On a regional basis, The United States accounted for the biggest proportion of the frac sand market in North America. The country's speciality chemical industry is being boosted by rapid industrial growth and technical developments in the industrial sector.Asia-Pacific accounted for one-third of total market share, the highest among all regions. This is due to the presence of important emerging economies in this region, such as China, India, and Japan, which accounted for the largest share of the frac sand market. Paints and coatings, water treatment, personal care products and cosmetics, electronics, agriculture, and other chemicals & materials are largely utilised in the Asia-Pacific area. For foreign investors, these locations provide excellent investment prospects.

In Asia, China is the largest market for specialty chemicals.Value chains are rapidly moving eastward, driven by economic development and commercial possibilities in Asia, posing significant difficulties for the European chemical sector. State-controlled players and rising chemical behemoths are developing in a new, more competitive environment. In order to manage volatility on a playing field where trade flows change direction gradually, fragile economic circumstances must be managed. Understanding these difficulties and, more significantly, developing the best strategic alternatives to succeed in this new competitive climate, are at the top of any chemical executive's priority list. The MEA speciality chemicals market is being driven by the revival of the oil and gas sector, expanding agrochemical consumption in African countries, and increasing building activities for the creation of new industrial facilities, commercial centres, and housing projects.

Competitive Analysis:

The key players of global frac sand market are

Major companies covered,

Include Hi-Crush Inc,

Black Mountain Sand,

U.S. Silica,

Fairmount Santrol,

CARBO Ceramics Inc.,

Badger Mining Corporation,

Preferred Sands,

Emerge Energy Services LP,

Smart Sand Inc,

Unimin Corporation.

Connect to Analyst @ https://www.decisionforesight.com/speak-analyst/DFS019963

How will this Market Intelligence Report Benefit You?

The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.

Exclusive insight into the key trends affecting the Global Frac Sand industry, although key threats, opportunities and disruptive technologies that could shape the Global Frac Sand Market supply and demand.

The report tracks the leading market players that will shape and impact the Global Frac Sand Market most.

The data analysis present in the Global Frac Sand Market report is based on the combination of both primary and secondary resources.

The report helps you to understand the real effects of key market drivers or retainers on Global Frac Sand Market business.

The 2021 Annual Global Frac Sand Market offers:

100+ charts exploring and analysing the Global Frac Sand Market from critical angles including retail forecasts, consumer demand, production and more

15+ profiles of top producing states, with highlights of market conditions and retail trends

Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand

Benchmark wholesale prices, market position, plus prices for raw materials involved in Global Frac Sand Market type

Buy This Premium Research Report@ https://www.decisionforesight.com/checkout/DFS019963

About Us:

Decision Foresight is a market research organization known for its reliable and genuine content, market estimation and the best analysis which is designed to deliver state-of-the-art quality syndicate reports to our customers. Apart from syndicate reports, you will find the best market insights, strategies that will help in taking better business decisions on subjects that may require you to develop and grow your business-like health, science, technology and many more. At Decision Foresight, we truly believe in disseminating the right piece of knowledge to a large section of the audience and cover the in-depth insights of market leaders across various verticals and horizontals.

Phone: +919875577841

Email: [email protected]

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decisionforesight · 4 years ago

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Global Web analytics Market 2020 Industry Outline, Global Executive Players and Benefit Growth to 2030

Web analytics is the process of tracking the web traffic, analysing and reporting web data to understand and optimize web usage. Moreover, it can be used as a tool for business and market research to examine and improve the effectiveness of a website. A web analytics solution help in understanding the web data to acquire new visitors, visitor behavioural analysis, path analysis and the pages that are visited most. Using web analytics, a business can understand their customer demographics and track other metrics like click-through rate, conversion rate and bounce rate. Furthermore, it’s easy to use, less expensive (often free) to implement and it can obtain a complete picture of customers, enabling to serve them in better and more targeted ways. The Global Web Analytics Market size held USD 3.7 billion in 2020 and is expected to reach USD 21.2 billion by 2030 with a CAGR of 19% during forecast period.

Download Sample Copy of the Report to understand the structure of the complete report https://www.decisionforesight.com/reports/global-web-anlytics-market

Market Dynamics and Factors:

Constantly growing data volume and increased awareness about the effective utilization of vast chunks of unorganized data are creating demand for web analytics. Businesses are inclining towards data-driven operations that help them take decision according to the facts obtained, resulting to boost the growth of web analytics market. Also, consistent rise in online shopping, rapid adoption of marketing automation platforms and shift towards data driven businesses, increasing digitalization and urbanization are expected to support the growth of the web analytics market. Owing to its ability to analyze real-time web content on the internet, Owing to its ability to analyze real-time web content on the internet, the market is in great demand. However, concerns associated with data privacy are anticipated to hinder the web analytics market growth.

KEY MARKET SEGMENTS:

Global Web Analytics Market – By Deployment

On-premise

Cloud

Global Web Analytics Market – By Application

Online Marketing

Marketing Automation

Mobile Analytics

Content Marketing

Global Web Analytics Market – By Solution

Search Engine Tracking & Ranking

Heat Map Analytics

Behavior Based Targeting

Global Web Analytics Market – By Service

Professional Services

Support & Maintenance

Global Web Analytics Market – By End-user

Retail

Manufacturing

Healthcare

Others

Global Web Analytics Market – By Geography

North America

U.S.

Canada

Mexico

Europe

U.K.

France

Germany

Italy

Rest of Europe

Asia-Pacific

Japan

China

India

Australia

Rest of Asia Pacific

ROW

Latin America

Middle East

Africa

New Business Strategies, Challenges & Policies are mentioned in Table of Content, Request TOC at @ https://www.decisionforesight.com/reports/global-web-anlytics-market

Geographic Analysis:

North America is leading the global web analytics market. The higher usage of smartphones and other smart devices in this region is going to expand the demand for web analytics, as there has been a drastic increase in website traffic across this region. Moreover, Asia-Pacific accounted the considerable share in the market and is expected to grow rapidly owing to increasing number of analytics outsourcing activities in the years to come. Increased implementation of the solutions & awareness amongst the businesses to utilize the huge chunks of unstructured online data are likely to boost growth of the market in the Europe.

Competitive Scenario:

The web analytics industry consists of a few major players like Adobe Systems Inc., AT Internet, Facebook Inc., Google LLC, IBM Corporation, SAS Institute Inc., Hotjar Ltd, Microsoft Corporation, Splunk Inc. and Webtrends Inc.

How will this Market Intelligence Report Benefit You?

The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.

Exclusive insight into the key trends affecting the Web analytics industry, although key threats, opportunities and disruptive technologies that could shape the Web analytics Market supply and demand.

The report tracks the leading market players that will shape and impact the Web analytics Market most.

The data analysis present in the Web analytics Market report is based on the combination of both primary and secondary resources.

The report helps you to understand the real effects of key market drivers or retainers on Web analytics Market business.

The 2021 Annual Web analytics Market offers:

100+ charts exploring and analysing the Web analytics Market from critical angles including retail forecasts, consumer demand, production and more

15+ profiles of top producing states, with highlights of market conditions and retail trends

Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand

Benchmark wholesale prices, market position, plus prices for raw materials involved in Web analytics Market type

Consult with Analyst@ https://www.decisionforesight.com/speak-analyst/DFS020291

Buy This Premium Research Report@ https://www.decisionforesight.com/checkout/DFS020291

About Us:

Contact:

Email: [email protected]

For Latest Update Follow Us: https://www.facebook.com/Decision-Foresight-110793387201935

https://twitter.com/DecisionFs

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decisionforsight · 4 years ago

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Global Internet of Things Market Expected to Witness the Highest Growth 2030

Pune, India, 9thJune, 2021: Global Internet of Things market accounted 169.8 million USD in 2020 and is predicted to reach 1060.2 million USD by 2030 with a CAGR of 20.10% during the forecast period. This information is published by “Decision foresight“, in its report, titled, “Global Internet of Things Market, 2020-2030.”Internet of Things has emerged as one of the most important technologies of the twenty-first century in recent years. Now that we can link common objects to the internet via embedded devices, including as kitchen appliances, automobiles, thermostats, and baby monitors, seamless communication between people, processes, and things is feasible.

Physical things can exchange and gather data with minimum human interaction thanks to low-cost computers, the cloud, big data, analytics, and mobile technologies. Digital systems can record, monitor, and adapt each interaction between linked items in today's hyperconnected environment. The physical and digital worlds collide and work together.

Download Sample Copy of the Report to understand the structure of the complete report (Including Full TOC, Table & Figures) @ https://www.decisionforesight.com/request-sample/DFS020414

COVID-19 Impact: Affirmative Commercial Business Sales Observed amid Pandemic

Unlike the Internet as a whole, which is seeing significantly greater data throughput rates as people remain at home and watch movies and have teleconferences, the “Internet of Things” is not experiencing the same effect.IoT devices are operating normally and delivering similar volumes of data as before the crisis. The main networks are untouched to a considerable extent.

Work-from-home infrastructure (e.g., laptops, displays, connectivity, etc.) Collaboration tools (e.g., Video conferencing, project planning, etc.) Virtualization infrastructure (e.g., remote desktops) VPN networking Mobile devices Security Desktop support are all on the rise due to Covid 19 restrictions such as work from home & lockdowns.

Browse Full report on Global Network Forensics Market @ https://www.decisionforesight.com/reports/internet-of-things-market

Segmentation

The worldwide market may be divided into segments based on the technologies that are used to link various entities, components, applications, end-users, and geographical areas. The segmentation is carried out in order to conduct a thorough examination of the whole IoT market. Radio frequency identification (RFID), gateways, cloud management, near field communications, and Zigbee would be the subcategories of the technologies section. IoT includes important components such as RFID, pressure sensors, network connectivity, and data processing. The Internet of Things idea may be applied to a variety of applications, including environmental monitoring, infrastructure management, industrial applications, energy management, medical and healthcare systems, and so on.

New Business Strategies, Challenges & Policies are mentioned in Table of Content, Request TOC at @ https://www.decisionforesight.com/discount/DFS020414

Drivers and Restraints

Technologies such as Augmented and Virtual reality,5G toDrive Market Growth

The research and development of new technologies in the IoT sector is being driven by rapid technical advancements and a strong demand for automation in many industrial areas. Sensor technology, which is incorporated in IoT devices, will continue to improve in price, sophistication, and availability. As a result of this availability and cost-effectiveness, new sensor applications, such as large-scale monitoring and detection, will be possible. Meanwhile, in the last few decades, processing power has risen by a factor of 100. Real-time analytics and artificial intelligence applications, for example, might move activity away from local devices and into cloud and edge computing solutions. In addition, with the introduction of 5G, new applications for experiences such as augmented and virtual reality will be possible.Because existing IT equipment will need to be connected to the IoT, the IoT market will expand. With more than five billion cell phones, two billion laptops, and one billion tablets in use, there is a huge market for device integration. Individual companies do not need to arrange large hardware, build management networks, or establish workflow development in IoT with cloud computing.

The adoption of remote working rules in the aftermath of the COVID-19 epidemic has sparked a need for operational openness. At this point, smart linked solutions are expected to play a critical role in obtaining organisational operational insight. Businesses are looking forwards to creating resilience to ensure growth in the post-COVID future, as well as adjusting to remote working and automating their operations accordingly.

Regional Insights

North America has the greatest share of the worldwide IoT market, accounting for almost a quarter of the total. In the near future, the value of this market is projected to skyrocket. The major driver of market expansion is the advancement of technology. In this area, growth in the industrial, automotive, and healthcare industries would have a significant influence on overall IoT market growth.Europe has a sizable part of the worldwide IoT market. The revenue share of Western Europe is anticipated to rise. Government assistance for the expansion of IoT is driving the industry in Europe. In Europe, the automobile industry is expected to account for a significant portion of IoT market sales.

The Asia Pacific area is expected to be the fastest-growing regional market. Advanced industrial automation systems are becoming increasingly popular in the area, particularly in Japan, China, and Taiwan. Manufacturing companies all throughout the area are progressively seeing the advantages of implementing robot arm technology. The government's initiatives, such as "Make in India," are aimed at prioritising the adoption of sophisticated automation technology in the area, and India is set to become the region's industrial powerhouse.

Competitive Landscape

Market players are investing heavily in start-ups and midsized businesses in order to provide cost-effective solutions.

Companies are investing heavily in new technologies such as artificial intelligence (AI), cloud computing, and others. Key companies have been able to extend their businesses into numerous end-user industries and acquire a competitive advantage as a result of their investments in sophisticated technology. Established market players are investing heavily in start-ups and midsized businesses in order to provide cost-effective solutions to end-user sectors like as healthcare, manufacturing, retail, and others.In May 2019, SAP formed a partnership between Amazon Web Services (AWS) and the SAP Leonardo Internet of Things (IoT) portfolio to make cloud-to-cloud connectivity more widely available.

Industry Development

July 2021:Ola, a Bengaluru-based mobility platform, announced on July 17 that it has received 1,00,000 pre-launch bookings for its electric scooter in only 24 hours after enabling pre-launch bookings for the two-wheeler.

List of Key Players Covered in this Market Report

Intel Corporation

SAP SE

Xiaomi

Qualcomm

Cisco Systems, Inc.

Microsoft Corporation

MediaTek Inc

Rockwell Automation, Inc.

Siemens AG

Oracle Corporation

IBM Corporation

PTC Inc

Google Inc

AT&T

Huawei Corp

Samsung Electronics

Hewlett Packard Enterprise

Amazon Web Services, Inc

Connect to Analyst @ https://www.decisionforesight.com/speak-analyst/DFS020414

How will this Market Intelligence Report Benefit You?

The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.

Exclusive insight into the key trends affecting the Global Internet of Things Market industry, although key threats, opportunities and disruptive technologies that could shape the Global Internet of Things Market supply and demand.

The report tracks the leading market players that will shape and impact the Global Internet of Things Market Market most.

The data analysis present in the Global Internet of Things Market Market report is based on the combination of both primary and secondary resources.

The report helps you to understand the real effects of key market drivers or retainers on Global Internet of Things Market Market business.

The 2021 Annual Global Internet of Things Market offers:

100+ charts exploring and analysing the Global Internet of Things Market Market from critical angles including retail forecasts, consumer demand, production and more

15+ profiles of top producing states, with highlights of market conditions and retail trends

Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand

Benchmark wholesale prices, market position, plus prices for raw materials involved in Global Internet of Things Market Market type

Buy This Premium Research Report@ https://www.decisionforesight.com/checkout/DFS020414

About Us:

Contact:

Email: [email protected]

For Latest Update Follow Us:

https://www.facebook.com/Decision-Foresight-110793387201935

https://twitter.com/DecisionFs

https://www.linkedin.com/company/decision-foresight/

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wesleybates · 5 years ago

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Quantifying Why Email Marketing is Important to Your Leadership Team

Making authentic connections with customers is the raison d'être of content marketing. You have many options for how to make those connections, from chatbots to social media, to an old-fashioned, face-to-face conversation. To maximize your marketing budget, you need to take advantage of all the tools at your disposal. One that is relatively inexpensive and easy to measure--though sometimes misunderstood--is email marketing.

According to Opt-in Monster, 99% of email users check it every day… some as many as 20 times per day! You can use this habit to your advantage to forge those crucial connections with customers. However, email only works if you do it right. Make sure you follow best practices for email marketing. And, like with other marketing efforts, you must quantify email marketing results. If you don’t measure, you can’t improve. Perhaps more important, you can’t show results to your leadership.

Let’s look at how to overcome resistance to embracing email marketing and how to demonstrate to your leadership team why email marketing is important.

Email: What is it Good For?

Before you jump into an email marketing campaign, figure out what you want to achieve with it. Understand its strengths and limitations, and blend that information into your content marketing strategy. Reach users with tailored messages, stay top-of-mind with existing customers, or reel in those looky-loos who haven’t yet made a purchase.

Cart abandonment causes major frustration for many ecommerce businesses. What if you could recapture those lost would-be customers?

You already put resources into producing useful content for blogs, whitepapers, and more. Syndicate it to a wider audience by using email marketing.

Building on the point above, email can drive users to gated resources on your website, where you can collect more actionable information from them.

Every savvy business owner knows it costs less to keep a customer than to gain a new one. Delight and nurture your existing customers and stay on their minds with email.

What to Measure

Now that you know what you want to accomplish, outline how to measure it. You may measure every factor on the list below or only some of them. In addition, you might develop your own metrics, depending on your email marketing strategy. Review these options to starting thinking through your goals:

Open rate

Click-through rate

Conversion rate

Resource downloads

Form fills

New sign-ups

Opt-outs

Bounce rate

SPAM complaint rates

For any email program, you will want as many people as possible to open your emails. So you’ll start with your open rate. “What’s a good open rate?” You’re likely to hear this question from your leadership. You can research average open rates, but that may not tell you much. You will decide as you go what makes an acceptable open rate for you, then aim to improve it from acceptable to fantastic.

Similarly, you will set your own benchmarks for each metric and then measure against yourself. An experienced agency partner can help you set reasonable expectations for your industry, business size, and position in the marketplace.

Measure Your Email ROI

Leaders value ROI. So, treat your email marketing efforts like any other investment. Track your expenses for resources such as:

Strategy time

Content creation

Photography or graphics

Programming or template population

Time investment to monitor and track results

Measure those expenses against the results you identified above. Some come with an obvious monetary figure--for example, that prodigal shopping cart abandoner. To quantify other factors you will need to assign a value. How much is it worth to you, for example, for a prospect to fill out a form or download a resource? If it helps, consider how you would present this information visually in a chart or graph for your leadership team.

You might even set a value for each email address on your list. Use caution here, however, as more is not always better. Sending email that no one will open hurts your open rate. Or worse, getting flagged as a spammer can hurt your reputation or even threaten your ability to continue email marketing.

Keep your list clean and up-to-date, periodically take steps to re-engage inactive subscribers, and use best practices for collecting emails in the first place.

Why Email Marketing Works

People have come to expect updates via email from business that interest them. While many users report annoyance at promotional message in their social media feeds, they accept them more readily in their inboxes. This is likely because users feel more in control with email. If they don’t like a certain brand or the frequency of its updates, they simply unsubscribe.

Email works best as part of an integrated content marketing strategy. It can play a key role in maintaining constant communication with your subscribers. This is your chance to speak to them directly. Leverage it to generate authentic connections and reinforce your other forms of communication.

As with other forms of content marketing, use email marketing to add value. Give subscribers useful information and position your business as a leader in your space, where people can turn for good advice. When you put the customer at the center of your strategy, email marketing will take you to new places. Your leadership team will see the results for themselves.

Web Designing Company Arvada, CO is an end-to-end digital agency providing customized brand storytelling, web design & development, e-commerce, digital marketing, creative, and hosting solutions to companies seeking to grow their business. For over 23 years, we’ve helped clients define their audiences, create compelling stories, implement innovative technology, and grow their brands.

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akshayventes · 2 years ago

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decesionforesight · 4 years ago

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Global Third-Party Chemical Distribution Market

Global Third-Party Chemical Distribution Market: Industry Perspective, COVID-19 Impact Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2030

The Global Third-Party Chemical Distribution Market was evaluated at USD 272296.5 million in 2020 and is expected to grow with a CAGR of 5% during the forecasted period. All sectors have relied on Materials and Chemicals to keep their manufacturing lines stocked with raw materials. Because of the critical significance of this business, we have a compelling need to comprehend its influence on the global economy. As urban environments evolve at breakneck speed, the sector has seen a spike in demand for specialty chemicals and diverse types of materials.A chemical compound is a separate substance or combination that has been created or refined intentionally, whereas a material is a compound that is used to make more complicated materials. Chemicals, both organic and inorganic in origin, are the fundamental components of many materials. Ceramics, adhesives, metals, composites, polymers, and glasses are all common materials. Chemicals and materials are used in a wide range of end-use sectors, including automotive, power and energy, agriculture, food and drinks, instrumentation, consumer products, aerospace and military, healthcare, and information technology. The market for chemicals and materials is vast.

Download Sample Copy of the Report to understand the structure of the complete report (Including Full TOC, Table & Figures) @ https://www.decisionforesight.com/request-sample/DFS019952

Market Dynamics and Factors:

Market Segmentation:

Based on the product, the market is segmented into mixing, manufacturing, technical and safety training, packaging, waste removal. Depending upon the type, the global third-party chemical distribution market can be bifurcated into commodity chemicals, specialty chemicals. By considering the applications, the market can be further segmented into textiles, automotive & transportation, agriculture, pharmaceuticals, and industrial manufacturing. On the basis of Geographic breakdown regions are North America, Europe, Asia-Pacific, and RoW.

Browse Full report on Global Network Forensics Market @ https://www.decisionforesight.com/reports/third-party-chemical-distribution-market

Geographic Analysis:

On a regional basis, The United States accounted for the biggest proportion of the Materials & chemicals market in North America. The country's speciality chemical industry is being boosted by rapid industrial growth and technical developments in the industrial sector.Asia-Pacific accounted for one-third of total market share, the highest among all regions. This is due to the presence of important emerging economies in this region, such as China, India, and Japan, which accounted for the largest share of the materials & chemicals market. Paints and coatings, water treatment, personal care products and cosmetics, electronics, agriculture, and other chemicals & materials are largely utilised in the Asia-Pacific area. For foreign investors, these locations provide excellent investment prospects.

In Asia, China is the largest market for specialty chemicals.Value chains are rapidly moving eastward, driven by economic development and commercial possibilities in Asia, posing significant difficulties for the European chemical sector. State-controlled players and rising chemical behemoths are developing in a new, more competitive environment. In order to manage volatility on a playing field where trade flows change direction gradually, fragile economic circumstances must be managed. Understanding these difficulties and, more significantly, developing the best strategic alternatives to succeed in this new competitive climate, are at the top of any chemical executive's priority list.The MEA speciality chemicals market is being driven by the revival of the oil and gas sector, expanding agrochemical consumption in African countries, and increasing building activities for the creation of new industrial facilities, commercial centres, and housing projects.

Competitive Analysis:

The Third-Party Chemical Distribution Market, which is highly competitive, consists of a few major players. Key market players include

Helm AG,

Azelis Holdings SA,

Brenntag AG,

BASF SE,

Univar AG,

IMCD Group

Biesterfeld AG.

How will this Market Intelligence Report Benefit You?

The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.

Exclusive insight into the key trends affecting the Global Third-Party Chemical Distribution industry, although key threats, opportunities and disruptive technologies that could shape the Global Third-Party Chemical Distribution Market supply and demand.

The report tracks the leading market players that will shape and impact the Global Third-Party Chemical Distribution Market most.

The data analysis present in the Global Third-Party Chemical Distribution Market report is based on the combination of both primary and secondary resources.

The report helps you to understand the real effects of key market drivers or retainers on Global Third-Party Chemical Distribution Market business.

The 2021 Annual Global Third-Party Chemical Distribution Market offers:

100+ charts exploring and analysing the Global Third-Party Chemical Distribution Market from critical angles including retail forecasts, consumer demand, production and more

15+ profiles of top producing states, with highlights of market conditions and retail trends

Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand

Benchmark wholesale prices, market position, plus prices for raw materials involved in Global Third-Party Chemical Distribution Market type

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decisionforesight · 4 years ago

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Global Mobile Advertising Market Overview, COVID-19 Impact Analysis, Business Growth, Application Regional Forecast By 2030

The global mobile advertising market size was valued at USD 76.9 billion in 2020 and it is expected to reach USD 1234.5 billion by 2030 with the CAGR of 32% during 2020-2030. This information is published by “Decision foresight“, in its report, titled, “Global Mobile Advertising Market, 2020-2030.”As a result of the growth in mobile usage, mobile app advertising expenditure has skyrocketed. According to the latest data from the Interactive Advertising Bureau(IAB) US, mobile ad expenditure increased by 38% in 2019 over the previous year, reaching a staggering USD 100 billion. Video advertisements, mobile website display, and in-app adverts are all examples of mobile advertising. For the best return on investment, the nature of mobile (as a personal device) necessitates a tailored strategy with carefully targeted advertising campaigns. To complement this trend, a number of mobile advertising firms have developed.

Download Sample Copy of the Report to understand the structure of the complete report (Including Full TOC, Table & Figures) @ https://www.decisionforesight.com/request-sample/DFS020096

COVID-19 Impact: Affirmative Commercial Business Sales Observed amid Pandemic

Out-of-home and movie advertising declined very quickly when lockdown measures were implemented across the world, as did print advertising. Meanwhile, in-home media consumption has increased. TV viewing has increased, but digital consumption has surged much more: usage of social networks and streaming services has increased virtually everywhere, and gaming has exploded. Advertisers have responded by following customers, which means that digital advertising is now a top priority. The internet environment is conducive to "direct response" marketing, which encourage customers to make rapid purchases, making it an appealing prospect for companies on a tight budget wanting to increase sales.

Market Dynamics and Factors:

Rapid increase in the number of mobile devices is the key driver boosting the growth of mobile advertising market globally. As per the research study, currently there are 3.5 billion smartphone users worldwide and is expected to reach up to 7.33 billion by 2023. Moreover, advertisers are targeting the rising number of people using social media platforms for developing eye-catching in-app ads. In addition, the emergence of 5G technology will bring much quicker internet speeds and connections, which will make mobile traffic continue to grow in the coming years. Significant privacy concerns among the users could hinder the growth of the market.

Report Coverage :

The market report provides exhaustive analysis of the regional insights and how these factors form the market in the respective regions. The impact of COVID-19 pandemic is added for further understanding of the possible threats in the market. The efficient strategies of the top players and how they drive the market growth are discussed in the following report.

Browse Full report on Global Network Forensics Market @ https://www.decisionforesight.com/reports/global-mobile-advertising-market

Geographic Analysis:

North America is the dominating region in the global mobile advertising market. It accounted the revenue share of USD 16.8 billion in 2019. Presence of the key market players such as Facebook, Inc., and Google LLC is boosting the growth of mobile advertising market in the region. Asia Pacific is expected to become the fastest-growing regions in the world owing to the increasing number of internet users and expansion of the smartphone market. Europe is also expected to grow steadily owing to the high adoption of smartphones in the region during the forecast period.

Competitive Scenario:

Some of the major players of global mobile advertising market are Facebook, Inc., Google LLC, Matomy Media Group Ltd., AppLovin Corporation, Epom Ltd., Millennial Media, Inc., Chartboost Inc., Flurry Inc. and Smaato Inc.

How will this Market Intelligence Report Benefit You?

1. The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.

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#Mobile Advertising Market Mobile Advertising Market Size Mobile Advertising Market Share Mobile Advertising Market Growth Mobile Advertising

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decisionforsight · 4 years ago

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Global Coconut Water Market Size - Industry Trends

Global Coconut Water Market: Industry Perspective, COVID-19 Impact Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2030

Pune, India, 3rd August, 2021: The global coconut water market size was USD 5.2 Million in 2020. The market is projected to grow from USD 5.8 Million in 2021 to USD 21.58 Million in 2030 at a CAGR of 15.89% in the 2021-2030 period.

This information is published by ““Decision Foresight”“, in its report, titled, “Coconut Water Market, 2021-2030.”

As per our researchers, People all over the globe have been progressively embracing a variety of nutritious and nutritional beverages in order to maintain a healthy lifestyle in recent years. Excessive use of sugary and carbonated beverages causes a variety of health problems, including obesity, cardiovascular disease, and diabetes, in people of all ages, from children to the working class. As a result, coconut water may be used as a substitute for carbonated beverages since it is good for all of the aforementioned diseases, particularly weight loss. This is expected to amplify the demand and promote the coconut water market growth during the forecast period.

Download Sample Copy of the Report to understand the structure of the complete report (Including Full TOC, Table & Figures) @ https://www.decisionforesight.com/request-sample/DFS020061

COVID-19 Impact:

Rising Commercial Business Sales around the Globe amid Covid-19 Pandemic

Coconut water is commonly marketed as a hangover cure and a post-workout recovery drink, but it's now being phased out due to coronavirus fears. Vita Coco, which manufactures shelf-stable coconut waters and canned conventional waters, has seen a dramatic increase in sales, beginning two weeks ago on the West Coast. It has been growing nationally in recent days thanks to e-commerce platforms.

For instance, in the first quarter of 2021, the sales of Vita Coco coconut water on walmart.com increased by 200 percent year over year, and sales on Amazon increased by 60 percent. Even though the US Centres for Disease Control has said that the virus has not been identified in drinking water, bottled, and canned water are among the items in high demand in the US as doubt grows around the coronavirus epidemic.

Report Coverage :

Browse Full report on Global Network Forensics Market @ https://www.decisionforesight.com/reports/coconut-water-market

Segmentation :

The coconut water market is segmented on the basis of packaging type, flavour, portion size, end user, distribution channel, and region. By packaging type, it is categorised into plastic bottles, tetra packs, and cans. It is separated into original taste, fruit flavour, chocolate flavour, and other flavours based on flavour. It is divided into little part (less than 600m) and large portion (more than 600m) based on portion size (more than 600ml).

The report's ultimate consumers include households, food services, catering services, and others. It is divided into two categories based on distribution channel: direct distribution and retail distribution. On the basis of point of sale, market is further divided into OEM and aftermarket. In terms of region; the market is classified into North America, Middle East & Africa, Europe, Latin America, and Asia Pacific.

New Business Strategies, Challenges & Policies are mentioned in Table of Content, Request TOC at @ https://www.decisionforesight.com/toc-request/DFS020061

Drivers and Restraints :

Growing Awareness of Health Issues among the General Public to Drive Market Growth

One of the main reasons driving the market's growth is the growing awareness of health issues among the general public. With the increased incidence of lifestyle illnesses, consumers are increasingly turning to coconut water as a treatment for a variety of metabolic disorders and other maladies, including diabetes, obesity, kidney stones, liver damage, hypertension, and indigestion. Vendors are also selling bottled coconut water that has been infused with natural components like turmeric, ginger, and fruits to boost its nutritious worth. These goods are getting a lot of popularity among athletes and fitness enthusiasts, which are helping the market.

In addition, the expanding food and beverage industry is helping to drive market expansion. The use of coconut water mix and concentrates in many creative meals has increased as a result of the rising café culture and the expanding number of quick-service restaurants (QSRs). Other factors, such as government programmes to promote coconut farming and major expenditures in coconut crop growth, particularly in countries like the Philippines, are expected to boost the industry in the future years.

Regional Insights

Asia-Pacific region has the highest market share in 2020, with the largest share in most populous countries such as India and China. Many Asian nations employ coconut water products in their food and beverage industries. As people become more aware of coconut water as a sports or refreshment drink, the market for pure coconut water is expanding rapidly throughout the region. In Asia-Pacific, India is the largest consumer of coconut goods, followed by Indonesia and the Philippines.

These countries likewise primarily export to developed markets including the United States, Germany, France, and the Netherlands. The fastest-growing regional market for packaged coconut water has been identified as South Africa. The country is rapidly developing, and customers perceive packaged items to be more sanitary and healthier. Organic coconut water is consumed in the United Kingdom in the amount of 25-26 million litres. Coconut water consumption is also extremely high in tropical nations where coconuts grow abundantly, such as Sri Lanka, India, Thailand, and Brazil.

Competitive Landscape

Advanced and Innovative Strategies Adopted by Leading Players to Remain Competitive

To extend their market share, increase profitability, and remain competitive in the pure coconut water market, companies also use business growth and product launch as key developmental strategies. The key players profiled in the report include Vita Coco, Taste Nirvana, Goya Foods, Craze Foods Ltd, Wai Koko Coconut Water, Harmless Harvest, Cococoast, C2o Pure Coconut Water, Foco Pure Coconut Water, Inc and Mojo Organics Inc.

Industry Development

August 2020: Elegance Brands, Inc. announced a strategic collaboration with KC Distributing in August 2020. For the next twelve months, KC Distributing will solely distribute Elegance's goods, including coconut water, as part of this arrangement. KC Distributing will repaint its delivery vehicles with Gorilla Hemp to assist improve brand awareness.

List of Key Players Covered in this Market Report

All Market Inc.

Naked Juice Company

New Age Beverages Corporation

Celebes Coconut Corporation

Elegance Brands, Inc.

Vaivai SAS

Elegance Brands, Inc.

C2O Pure Coconut Water, LLC

PepsiCo (O.N.E. Coconut Water)

The Coca-Cola Company (ZICO)

Harmless Harvest

COCOZIA

Connect to Analyst @ https://www.decisionforesight.com/speak-analyst/DFS020061

How will this Market Intelligence Report Benefit You?

The report offers statistical data in terms of value (US$) as well as Volume (units) till 2030.

Exclusive insight into the key trends affecting the Global Coconut Water industry, although key threats, opportunities and disruptive technologies that could shape the Global Coconut Water Market supply and demand.

The report tracks the leading market players that will shape and impact the Global Coconut Water Market most.

The data analysis present in the Global Coconut Water Market report is based on the combination of both primary and secondary resources.

The report helps you to understand the real effects of key market drivers or retainers on Global Coconut Water Market business.

The 2021 Annual Global Coconut Water Market offers:

100+ charts exploring and analysing the Global Coconut Water Market from critical angles including retail forecasts, consumer demand, production and more

15+ profiles of top producing states, with highlights of market conditions and retail trends

Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand

Benchmark wholesale prices, market position, plus prices for raw materials involved in Global Coconut Water Market type

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thelmasirby32 · 5 years ago

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Declining Visitor Values

Late Funnel SEO Profits

Before the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel informational searches. This meant that SEOs could focus on phrases like [student credit cards] or [buy earbuds] or [best computer gaming headphones] or [vertical computer mouse] without needing to worry much about anything else. Make a good enough page on those topics, segment demand across options, and profit.

Due to the ability to focus content & efforts on those tiny subset high-intent commercial terms the absolute returns and CPMs from SEO investments were astronomical. Publishers could insert themselves arbitrarily just before the end of the value chain (just like Google AdWords) and extract a toll.

The Panda Shift / Eating the Info Supply Chain

Then Panda happened and sites needed to have stronger brands and/or more full funnel user experience and/or more differentiated content to be able to rank sustainably.

One over-simplified way to think of Panda and related algorithms would be: brand = rank.

Another way to look at it would be to consider the value chain of having many layers or pieces to it & Google wanting to remove as many unneeded or extra pieces from the chain as possible so that they themselves are capturing more of the value chain.

That thin eHow article about a topic without any useful info? Not needed.

The thin affiliate review which was buying Google AdSense ad impressions on that eHow article? Also not needed.

All that is really needed is the consumer intent, Google & then either Google as the retailer (pay with your credentials stored in your phone) or another trusted retailer.

In some cases there may be value in mid-market in-depth reviews, but increasingly the aggregate value offered by many of them is captured inside the search snippets along with reviews directly incorporated into the knowledge graph & aggregate review scores.

The ability to remove the extra layers is driven largely by:

the quality of the top players in the market

the number of quality publishers in a market (as long as there are 2 or more, whoever is not winning will be willing to give a lot of value to Google to try to play catch up against their stronger competitor)

the amount of usage data available in the market

the ad depth of the market

If your competitor is strong and they keep updating in-depth content pieces you can't set and forget your content and stay competitive. Across time searcher intent changes. Those who change with the markets should eventually have better engagement metrics and keep winning marketshare.

Benchmarking Your Competition

You only have to be better than whatever you are competing against to win.

If you have run out of ideas from your direct competitors in an emerging market you can typically find many more layers of optimization from looking at some of the largest and most successful players inside either the United States or China.

To give an example of how user data can be clean or a messy signal consider size 13 4E New Balance shoes. If you shop for these inside the United States a site like Amazon will have shoe size filters so you can see which shoes from that brand are available in that specific size.

In some smaller emerging markets ecommerce sites largely suck. They might allow you to filter shoes by the color blue but wanting to see the shoes available in your size is a choose your own adventure game as they do not offer those sorts of size filters, so you have to click into the shoe level, find out they do not have your size, and then try again. You do that about 100 times then eventually you get frustrated and buy off eBay or Amazon from someone who ships internationally.

In the first case it is very easy for Google to see the end user flow of users typically making their purchase at one of a few places like Amazon.com, the official New Balance store, or somewhere else like that which is likely to have the end product in stock. That second experience set is much harder to structure because the user signal is much more random with a lot more pogos back to Google.

Bigger, Better Ads

Over the past couple decades Google has grown much more aggressive at monetizing their search results. A website which sees its rank fall 1 position on mobile devices can see their mobile search traffic cut in half overnight. And desktop search results are also quite ad heavy to where sometimes a user can not see a single full organic result above the fold unless they have a huge monitor.

We tend to look at the present as being somewhat static. It is a part of human nature to think things are as they always were. But the general trend of the slow bleed squeeze is a function of math and time: "The relentless pressure to maintain Google’s growth, he said, had come at a heavy cost to the company’s users. Useful search results were pushed down the page to squeeze in more advertisements, and privacy was sacrificed for online tracking tools to keep tabs on what ads people were seeing."

Some critics have captured the broad shift in ad labeling practices, but to get a grasp of how big the shift has been look at early Google search results.

Look at how bright those ad units from 2001 are.

Since then ad labeling has grown less intuitive while ad size has increased dramatically.

Traffic Mix Shift

As publishers have been crowded out on commercial searches via larger ads & Google's vertical search properties a greater share of their overall search traffic is lower value visitors including people who have little to no commercial intent, people from emerging markets with lower disposable income and

Falling Ad Rates

Since 2010 online display ad rates have fallen about 40%.

Any individual publisher will experience those declines in a series of non-linear step function shifts. Any of the following could happen:

Google Panda or another algorithm update from a different attention merchant hits your distribution hard

a Softbank-backed competitor jumps into your market and gains a ton of press coverage using flammable money

a roll-up player buys out a series of sites in the supply chain & then tries to make the numbers back out by cramming down on ad syndication partners (sometimes you have to gain enough scale to create your own network or keep rotating through ad networks to keep them honest)

regulatory costs hit any part of the supply chain (the California parallel to GDPR just went live this month)

consumer interest shifts to other markets or solutions (the mobile phone has replaced many gadgets)

a recession causes broad-based advertiser pullbacks

Margin Eaters

In addition to lowering ad rates for peripheral websites, there are a couple other bonus margin eaters.

Junk Sunk Costs

Monopoly platforms push publishers to adopt proprietary closed code bases in order to maintain distribution: "the trade group says Google's Accelerated Mobile Pages (AMP) format was foisted on news publishers with an implied threat — their websites wouldn't show up in search results."

Decreased Supply Chain Visibility

Technical overhead leading to programmatic middlemen eating a huge piece of the pie: "From every £1 spent by an advertiser, about half goes to a publisher, roughly 16p to advertising platforms, 11p to other technology companies and 7 per cent to agencies. Adtech companies that took part in the study included Google’s dv360 and Ad Manager, Amazon Advertising and the Rubicon Project."

Selection Effect

Large attention merchants control conversion tracking systems and displace organic distribution for brands by re-routing demand through a layer of ads which allows the central network to claim responsibility for conversions which would have already happened had they not existed.

Internal employees in the marketing department and external internet marketing consultants have an incentive to play along with this game because:

it requires low effort to arbitrage your own brand

at first glance it looks wildly profitable so long as you do not realize what is going on

those who get a percent of spend can use the phantom profits from arbitraging their own brand equity to spend more money elsewhere

those who get performance based bonuses get a bonus without having to perform

Both eBay and Microsoft published studies which showed how perverse selection effect is.

The selection effect bias is the inverse of customer acquisition cost. The more well known your brand is the more incentive ad networks have to arbitrage it & the more ad networks will try to take credit for any conversion which happens.

2) Why does CAC (mostly) only go up? When you think about, CAC is "lowest" in the beginning, because you have no customers. You can get the low-hanging fruit cost effectively. Think ad spend. Outbound sales spend. etc. First movers are ready to buy quickly.— Elizabeth Yin (@dunkhippo33) July 6, 2020

These margin eaters are a big part of the reason so many publishers are trying to desperately shift away from ad-based business models toward subscription revenues.

Hitting Every Layer

The commodification of content hits every layer from photography....

Networking is an art and a skill... but if the gold you hold are your images, don’t trade them for the passive networking value. Simple lesson that is difficult to accept.— Send it. (@johnondotcom) July 4, 2020

...on through to writing

When you think about it, even $1000 is really inexpensive for a single piece of content that generates 20,000+ visits from search in the 1-3 years it's alive and ranks well. That's only about 1,000 visits a month. Yet companies only want to pay writers only $200 an article — Dan Shure (@dan_shure) July 6, 2020

...and every other layer of the editorial chain.

Profiting from content creation at scale is harder than most appreciate.

The idea that a $200 piece of content is particularly cheap comes across as ill-informed as there are many headwinds and many variables. The ability to monetize content depends on a ton of factors including: how commercial is it, how hard is it to monetize, what revshare do you go, how hard is it to rank or get distribution in front of other high intent audience sets?

If an article costs $200 it would be hard to make that back if it monetizes at anything under a $10 RPM. 20,000 visits equates to 20 units of RPM.

Some articles will not spread in spite of being high quality. Other articles take significant marketing spend to help them spread. Suddenly that $200 "successful" piece is closer to $500 when one averages in nonperformers that don't spread & marketing expenses on ones that do. So then they either need the RPM to double or triple from there or the successful article needs to get at least 50,000 visits in order to break even.

A $10 RPM is quite high for many topics unless the ads are quite aggressively integrated into the content. The flip side of that is aggressive ad integration inhibits content spread & can cause algorithmic issues which prevent sustained rankings. Recall that in the most recent algorithm update Credit Karma saw some of their "money" credit card pages slide down the rankings due to aggressive monetization. And that happened to a big site which was purchased for over $7 billion. Smaller sites see greater levels of volatility. And nobody is investing $100,000s trying to break even many years down the road. If they were only trying to break even they'd buy bonds and ignore the concept of actively running a business of any sort.

Back in 2018 AdStage analyzed the Google display network and found the following: "In Q1 2018, advertisers spent, on average, $2.80 per thousand impressions (CPM), and $0.75 per click (CPC). The average click-through rate (CTR) on the GDN was 0.35%."

A web page which garnered 20,000 pageviews and had 3 ad units on each page would get a total of 210 ad clicks given a 0.35% ad CTR. At 75 cents per click that would generate $157.50.

Suddenly a "cheap" $200 article doesn't look so cheap. What's more is said business would also have other costs beyond the writing. They have to pay for project management, editorial review, hosting, ad partnerships & biz dev, etc. etc. etc.

After all those other layers of overhead a $200 article would likely need to get about 50,000 pageviews to back out. And a $1,000 piece of content might need to get a quarter million or more pageviews to back out.

Categories:

publishing & media

from Digital Marketing News http://www.seobook.com/declining-visitor-values

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massivecheesecakereview · 5 years ago

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Monochloroacetic Acid Advance Technology And New Innovations 2020 To 2027

The Global Monochloroacetic Acid Market Industry Report 2020 - 2027 covers the important factors driving the growth of the market, untapped opportunities for manufacturers, trends and developments shaping the dynamics of the market and other insights across various key segments.The report contains widespread conceptual study for Monochloroacetic Acid, which will help the customer to discover the upcoming obstacles and guess precise operation. The development rate is estimated depending on a deep and profound survey that offers reliable data on the international Monochloroacetic Acid.

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expertmarketresearch · 5 years ago

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ATM Services Market Expected to Witness a CAGR of 7.9% in the Forecast Period of 2020-2025

According to a new report by EMR titled, ‘Global ATM Services Market Report and Forecast 2020-2025’, the global ATM services market stood at a value of around USD 20.9 billion in 2019. The industry is further expected to witness a CAGR of 7.9% in the forecast period of 2020-2025 to attain a value of USD 30 billion by 2025.

Request a Free Sample Report with Table of Content: https://www.expertmarketresearch.com/request?type=report&flag=B&id=869

Competitive Landscape & Supplier Analysis:

NCR Corporation (NYSE: NCR)

Cardtronics, Inc. (NASDAQ: CATM)

Euronet Worldwide (NASDAQ: EEFT)

Diebold Nixdorf, Incorporated (NYSE: DBD)

Payment Alliance International

Others

The Asia Pacific is the leading market in the global ATM services market driven by the emerging economies within the region. Till 2020, the region is expected to witness the fastest growth rate, accounting for about 10.6% of the market. In the emerging economies, such as China and India, the increased deployment of ATMs due to the growing adoption of technology is resulting in the rapid growth of the market. On the other hand, in the mature markets such as the US and Europe, the high growth of self-service ATMs is driving the growth of the industry in the region.

The various options like cash deposit, cash withdrawal, internet banking, and others are attracting consumers to use ATM service due to its time-efficient and convenient nature. In January 2017, Cardtronics plc (Nasdaq: CATM), a key player in the industry, completed its previously announced acquisition of DirectCash Payments Inc., a leading global ATM services provider with primary operations in Australia, Canada, and the UK. The acquisition of DCPayments will add approximately 25,000 ATMs to Cardtronics’ global portfolio, which now totals around 225,000 ATMs in North America, Europe, and the Asia Pacific, thus, aiding the customers in ATM services market globally.

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The ever-changing, digital-first customer behaviours are further compelling the financial institutions around the world to innovate their self-service channels to enhance their security services. In October 2019, NCR Corporation (NYSE: NCR), a global enterprise technology company for the banking industry and the key player in the global ATM services market, launched Vision SaaS, which is the industry-leading NCR self-service device management solution. With this move, the company will be able to provide banks or credit unions full visibility and control over their ATM channel, providing improved security and better consumer experience, thus, aiding the global ATM services industry.

Market Breakup by Types:

Onsite ATMs

Offsite ATMs

Worksite ATMs

Mobile ATMs

On the basis of type, the market can be segmented into onsite ATMs, offsite ATMs, worksite ATMs, and mobile ATMs.

Market Breakup by Applications:

Withdrawals

Transfers

Deposits

Others

Based on application, the industry can be divided into withdrawals, transfers, and deposits, among others.

Market Breakup by Regions:

North America

Europe

Asia Pacific

Latin America

Middle East and Africa

Region-wise, the global ATM services market can be divided into North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa.

Key Findings of the Report:

The growing demand for convenient, efficient, and time-saving services is driving the growth of the global ATM services market.

The rising disposable incomes and increased smartphone and internet penetration, particularly in emerging economies, are providing further impetus to the market growth.

With the growing technological developments, including card-less transaction and self-service ATM machines, coupled with rising consumer awareness, the industry is witnessing a further growth.

With the availability of improved banking services, along with the rising consumer interest in online shopping, the market is experiencing a positive growth.

Key Offerings of the Report:

The EMR report gives an overview of the global ATM services market and global ATM industry for the periods (2015-2019) and (2020-2025).

The report also offers historical (2015-2019) and forecast (2020-2025) information for the regional markets for ATM services.

It also provides an assessment of the market based on the Porter’s Five Forces model along with a SWOT and value chain analysis.