#Digital Operations

[crowsvpigeons]

[corrodedparadox]

All better!

[ekcs]

Transforming Digital Advertising Operations for Vocento

The Challenges

Vocento, a leading multimedia Spanish communications group, needed to expand its digital footprint in the local business market. Their aim was to launch digital advertising campaigns that were accurate, scalable, and cost-effective.

They recognized the growing importance of digital platforms to reach their target audience. They needed a strategy that would enable them to establish a robust online presence. By implementing accurate and efficient digital ad campaigns, Vocento aimed to maximize its outreach. They would better engage with their audience. And they could align their digital operations with their business goals while staying within budget.

The Results

Template-driven ad production saves time

MediaFerry SmartDesign, an automated ad builder tool, simplifies digital banner creation. It enables simultaneous changes to ad text, CTA, images, and logos across multiple ad sizes. This saves time and resources. It streamlines campaign production and ensures brand consistency.

Automated, streamlined ad campaign trafficking

MediaFerry empowers sales and customer service teams. It helps in-house and external designers and advertisers. Even people without experience with ad servers can easily create multi-sized digital banners on demand. They can publish these banners on ad servers and track campaign performance in real-time.

Real-time campaign performance reports

MediaFerry provides comprehensive campaign performance reports. This enables decision-makers to gain insights into the ROI of their ad campaigns. Tracking progress is easy, and reports can be shared with stakeholders. This all helps with transparency and informed decision-making.

Automated production and workflow management

Vocento was able to effectively manage their creative campaigns using MediaFerry. It also enabled them to automate their end-to-end creative production process.

"Though there are several tools in the market to create ad campaigns semi-automatically, MediaFerry is the first company that integrated the full process of creating, publishing, managing and renewals and any kind of tasks needed in the full ad production process."

Automation is a game-changer for media companies, providing them with the opportunity to save precious time and money on advertising production costs.

By adopting the offshore model, media companies and publishers can effectively expand their operations, enhance flexibility, and maintain exceptional quality standards. Discover how partnering with EKCS can empower your existing teams to streamline creative production and achieve optimal efficiency.

[dadjglobal1]

IT & IT enabled Services (ITeS)

DADJ is a leading global consultancy that integrates strategy, design and software engineering to enable enterprises and technology disruptors across the globe to thrive as modern digital businesses

Click Here : https://dadjglobal.com/service/it-ites/

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