#DigitalConsumers

[apekshamore6799]

Mobile Phone Accessories Market growth driven by global smartphone penetration trends

The Mobile Phone Accessories Market is expanding significantly due to rising global smartphone penetration. This growth is driven by increasing device ownership, digital lifestyle changes, and consumer demand for supporting gadgets.

Surge in Smartphone Ownership

Smartphones have become an essential part of everyday life for billions of people. Affordable handsets and competitive data plans have boosted adoption across both developed and developing economies. With every smartphone purchase, users typically seek accessories to protect and optimize their device usage. Chargers, protective cases, earphones, and power banks are some of the top-selling items in this segment.

As smartphones become more powerful and expensive, consumers are investing more in durable and multifunctional accessories. Protective gear ensures devices stay damage-free while travel and daily use increase. Accessories that offer charging on the go, or enhance media consumption, are increasingly in demand.

Influence of Digital Lifestyle Shifts

Today’s mobile users spend more time on devices than ever before. Work, communication, entertainment, shopping, and learning are all integrated into mobile usage. This digital shift has elevated the need for performance-enhancing accessories. Consumers want seamless, long-lasting, and enjoyable mobile experiences.

This shift fuels demand for wireless headphones, Bluetooth speakers, portable power solutions, and ergonomic mounts. With remote work and hybrid lifestyles gaining ground, accessories such as noise-canceling headphones and wireless keyboards are also on the rise. This category now includes not only smartphone-dependent items but adjacent technologies that elevate overall digital engagement.

Rising Demand Across Demographics

The global reach of smartphones has blurred traditional demographic divides. Young users prefer trendy, feature-rich accessories, while older users prioritize utility and ease of use. As the number of smartphone users grows across all age brackets, companies are designing accessories tailored to different needs.

For example, rugged protective cases appeal to users with outdoor lifestyles, while slim and stylish ones suit urban customers. Gamers prefer responsive earphones with mic features, while fitness enthusiasts favor wearables that connect with smartphones. This segmentation is fueling innovation in product design and marketing strategies.

Growth in Emerging Economies

Emerging economies represent the next major frontier for mobile accessory growth. In regions like Southeast Asia, Latin America, and Sub-Saharan Africa, smartphone adoption is surging, largely due to improved network infrastructure and access to affordable models.

This directly boosts accessory consumption. The rise of local e-commerce platforms further simplifies access to a broad range of products. In some areas, mobile phone accessories are even sold in informal retail markets, allowing companies to tap into grassroots demand.

Additionally, regional manufacturers are beginning to gain traction by offering low-cost yet competitive alternatives to premium brands. This not only makes accessories more accessible but also fosters job creation and local industry development.

Innovation and Customization

Today’s accessory market is shaped by innovation. Wireless charging, smart wearables, foldable accessories, and eco-friendly materials are some key trends gaining ground. Brands are offering customizable options like personalized cases or skins, often allowing users to design their own.

Functional innovations are also advancing. Smartwatches now track health metrics and sync with mobile apps. Audio accessories use AI to enhance call quality. Even simple items like cables now support multiple device types and fast charging protocols.

As technology continues to evolve, accessories are expected to do more than complement devices—they'll enhance and extend the core smartphone experience.

Retail and Online Distribution Channels

Retail models are also evolving. Traditional electronics stores now share space with dedicated mobile accessory shops and branded kiosks. However, online sales dominate in many regions, particularly after the COVID-19 pandemic accelerated digital shopping behavior.

E-commerce offers customers access to broader selections, price comparisons, and user reviews. Flash sales, bundle deals, and influencer marketing campaigns further drive purchases online. For brands, digital channels reduce distribution costs and provide valuable consumer insights.

Brand Strategy and Pricing Models

Brands today focus on value-driven pricing while maintaining quality and brand identity. Premium brands differentiate through innovation, design, and advanced materials. Budget-friendly brands compete through affordability and variety.

Many brands also use strategic partnerships with smartphone manufacturers to cross-promote accessories. Retail bundling—offering accessories with phones at purchase—is another popular tactic. Some brands extend into mobile tech ecosystems, offering accessories that sync with phones, tablets, and laptops.

Brand loyalty is often built through consistent performance, smart packaging, and responsive after-sales service. Given the competitive nature of this market, trust and user satisfaction are crucial.

Future Outlook

The Mobile Phone Accessories Market is poised for continued growth. With smartphones becoming more integrated into daily life, the supporting ecosystem will expand alongside. Accessories will continue evolving to meet changing user needs, aesthetic trends, and technological advancements.

Global penetration of 5G, further digitization of services, and increasing reliance on mobile devices in professional and personal spaces will ensure this market remains dynamic. Growth in smart accessories, sustainable product lines, and regional innovations will likely shape the next wave of expansion.

As the industry matures, companies that focus on usability, sustainability, and innovation are expected to lead. The market will also be influenced by regulatory trends, especially around product quality, safety, and environmental impact.

Final Thoughts

The growth of the mobile phone accessories market is a natural outcome of global smartphone adoption. As technology progresses and consumer expectations rise, accessory makers must stay agile, innovative, and customer-focused. Those who succeed will shape the mobile ecosystem of the future.

[phdwritinghelpfornursingstu]

How Organizations Can Respond, Adapt, and Appeal to New Consumer Trends and Needs to Improve Organizational Performance?

In today’s rapidly evolving business environment, understanding and responding to consumer trends is essential for survival. The COVID-19 pandemic has accelerated shifts in consumer behavior, compelling organizations to adapt quickly. Consumers now prioritize values such as sustainability, transparency, and personalized experiences, creating new expectations that businesses must meet to remain competitive.

As technology reshapes how consumers interact with brands, organizations face challenges navigating this complex landscape. The rise of e-commerce and heightened awareness of social issues have transformed preferences. This blog examines strategies organizations can adopt to enhance organizational performance by responding to these emerging trends. We will explore leveraging data analytics, adopting agile methodologies, fostering innovation, and enhancing consumer engagement. By addressing these areas, businesses can adapt to market dynamics and secure a stronger foothold.

Consumer preferences are constantly evolving due to technological advancements, social movements, and economic changes. Recent trends like sustainability and personalization have significantly impacted behaviour.

During the pandemic, many consumers shifted to online shopping for safety and convenience, resulting in a surge in e-commerce sales. Brands that effectively addressed these shifts, such as Target, saw substantial growth by enhancing their online shopping experience and offering same-day delivery services (Reuters, 2024).

Strategies for Response and Adaptation

Leverage Data Analytics — Investing in data analytics is crucial for understanding evolving consumer trends. By analysing customer data, businesses can identify patterns and preferences (Basu et al., 2023). For example, Amazon uses sophisticated algorithms to recommend products based on shopping behaviour, enhancing the shopping experience and driving sales.

Spotify also excels in this area, using data analytics to create personalized playlists (Kiberg and Spilker, 2023). Their “Discover Weekly” feature introduces users to new music tailored to their tastes, fostering customer loyalty and engagement.

Agile Methodologies — Flexibility is key in adapting to changing consumer needs. Organizations can adopt agile methodologies that emphasize iterative processes and continuous feedback (Dong et al., 2024). Zara, the global fashion retailer, is renowned for its quick response to fashion trends. By gathering customer feedback to inform design and production, Zara keeps its offerings fresh and relevant (Baena, 2024).

Airbnb is another company that successfully embraced agility. During the pandemic, they shifted their focus from travel to promoting local experiences, allowing users to book unique activities in their area (Hall et al., 2022). This pivot addressed changing consumer needs and helped the company recover during challenging times.

Innovative Product Development — Organizations should prioritize innovative product development that meets emerging consumer needs. Tesla has tapped into the demand for eco-friendly vehicles by creating electric cars that combine sustainability with cutting-edge technology (Han, 2021). Their commitment to innovation extends to software updates, enhancing features and performance long after purchase. Unilever exemplifies this approach through its “Sustainable Living” brands, like Dove and Seventh Generation. By focusing on environmentally friendly and socially responsible products, Unilever meets the demand for sustainability while driving growth.

Enhancing Consumer Engagement

Personalization — Today’s consumers expect tailored experiences. Personalization involves curating offerings based on preferences and behaviors (Chandra et al., 2022). Netflix is a prime example, using viewer data to recommend shows and movies tailored to individual tastes. This personalized experience significantly enhances user satisfaction and retention.

Sephora has also excelled in personalization by offering customized product recommendations and virtual try-ons through its app. This empowers customers to make informed choices, leading to higher conversion rates.

Multi-Channel Marketing — Maintaining a consistent presence across multiple channels is essential. Organizations should engage customers through social media, email, and in-app notifications, ensuring that messaging aligns across platforms (Chandra et al., 2022). Coca-Cola effectively uses multi-channel marketing by promoting the same message across TV, social media, and digital ads, reinforcing brand awareness and consumer connection. Nike engages customers through its mobile app, social media, and email newsletters. By providing consistent messaging and exclusive offers, Nike enhances customer loyalty and drives engagement.

Community Building — Fostering a sense of community can lead to stronger customer loyalty. Brands like Lululemon create online forums and host community events that encourage customer interaction. By cultivating a loyal community, organizations can enhance customer retention and create advocates for their brand (Bi, 2019). Starbucks has effectively cultivated a strong community centered around its brand. Through its loyalty program and the My Starbucks Idea platform, customers can share feedback and suggestions, making them feel valued and connected to the brand.

Organizational Culture and Mindset — Creating a customer-centric culture is vital for organizational performance. Employees should be encouraged to understand and respond to customer needs actively (Assen, 2020). Training programs focusing on empathy and customer service empower staff to make decisions that enhance customer experiences. Additionally, fostering an innovative mindset encourages employees to think creatively and embrace change. Google promotes innovation through initiatives like “20% time,” allowing employees to spend part of their workweek on projects they’re passionate about. This culture of innovation has led to the development of successful products like Gmail and Google News.

In today’s dynamic market, organizations must remain vigilant and adaptable to succeed. By leveraging data analytics, adopting agile methodologies, and prioritizing innovative product development, businesses can effectively respond to new consumer trends and needs. Furthermore, enhancing consumer engagement through personalization, multi-channel marketing, and community building will foster loyalty and drive organizational performance. As we look ahead, organizations that remain customer-centric and embrace change will not only thrive but also pave the way for sustainable success in the evolving business landscape. How is your organization adapting to meet the demands of today’s consumers?

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[philomathresearch]

Cracking the B2C Code: Insights on Today’s Digital Buyers

150+ hours of research uncover what drives digital consumers today—preferences, behaviors, and key trends shaping smarter B2C strategies. For more details visit here : https://www.philomathresearch.com/blog/2025/08/06/cracking-the-b2c-code-what-150-hours-of-market-research-revealed-about-todays-digital-consumer/

[businessaura]

India's E-commerce Sector

India A BCG- Google research says that 70% of #Indian #consumers who have access to #internet go online to make informed purchase decisions. India's E-commerce sector is evolving fast-creating numerous #investment avenues for #retail players.

[mridubhandari]

Exclusive Digital Leadership talk this evening in Mumbai! @red_hat_community @cnbctv18india 📺 #opensource #openleadership #digitaltransformation #digitalinfrastructure #digitalworld #openapproach #collaboration #culture #people #processes #technology #digitalindia #digitalage #digitalconsumer #flexibility #tv #journalistlife #lifeofajourno #journalism #journalistMridu #tvdiaries #tvanchor #anchor #publicspeaking #cnbctv18 (at Grand Hyatt Mumbai) https://www.instagram.com/p/B0AU3oJl85G/?igshid=fc2nfj4hj7

[ravirajsinhvaja]

Users want mobile Websites not Apps.. #sixtrends #digitalmarketing #digitalstrategy #digitalmarketer #digitalagency #digitaltransformation #digitalmarketingagency #digitalmarketingstrategy #digitallife #digitaltrends #onlinemarketing #digitalmedia #digitalrevolution #digitalmarketer #digitalmarketingtips #digitalworld #internetbusiness #onlinemarketing #onlinetrends #digitalfacts #digitalfuture #futureofdigital #newmedia #internetrends #futureofinternet #digitaldemographics #digitalnatives #techfuture #techtrends #digitalconsumers (at Ahmedabad, India) https://www.instagram.com/p/BzSE3Jipy8n/?igshid=17nzgpzmixuf6

[surveycircle]

Teilnehmer für Online-Studie gesucht! Thema: "Studie zum Konsumentenverhalten beim Online-Shopping" https://t.co/RmLw8YTL4L via @SurveyCircle#DigitalConsumer #OnlineShop #kaufverhalten #OnlineRetailer #ConsumerChoice #umfrage #surveycircle pic.twitter.com/PJGcx69VT4

— Daily Research @SurveyCircle (@daily_research) June 2, 2020

[abhishekrungta]

RT @indusnettech: Interesting session with Sairee Chahal @Sairee on 'Decoding the Women's Internet Consumer' at #DigitalSuccessSummit V2.0 #digitalsuccess #Day2 #DigitalConsumers https://t.co/5RGw1sYYuB

Interesting session with Sairee Chahal @Sairee on 'Decoding the Women's Internet Consumer' at #DigitalSuccessSummit V2.0#digitalsuccess#Day2#DigitalConsumers pic.twitter.com/5RGw1sYYuB

— Indus Net Technologies🚀 (@indusnettech) August 9, 2019

via Twitter https://twitter.com/abhishekrungta August 09, 2019 at 07:07PM

[ecologiadigital]

'@harari_yuval suggests that we #digitalconsumers are as naive as native Americans trading our valuable land for trinkets with the invading conquistadores. The ownership & #regulation of data “may well be the most important political question of our era”.'https://t.co/K7UcXX66B1

— Ecologia Digital (@josemurilo) August 13, 2018

[zealous-system]

Know About Legacy Application’s Migration and Why it is Necessary?

App Migration is no longer a matter of ‘if’ these days, it is of ‘when’.

The legacy applications that were developed using hardware and coding languages like FORTRAN or Cobol of earlier times, have now taken backseat due to their inability to meet emerging necessities of today’s Born Digitalconsumers.

The term ‘legacy’ here does not refer to the functionality these applications deliver, but indicates aging software and hardware infrastructure that is expensive to maintain and exhibits to change.

And while these legacy applications have served important business purposes and are in fact the backbone applications for many enterprises even today. But in the modern world, they cease to perform certain operations efficiently, creating certain business issues.

In summary, running a legacy application in today’s modern era is inflexible and too costly. Therefore, it’s best to migrate legacy application to newer platforms.

[channelpartnernews]

via ChannelPartnerNews3

[digital-consumer]

The tie between Mobile Banking at a more trusting #DigitalConsumer. 

[philomathresearch]

Cracking the B2C Code: Insights on Today’s Digital Buyers

Are you really reaching your consumer, or just throwing content into the void?

Do you know why your customers click, scroll, or abandon their carts at the last second? What exactly drives a Gen Z buyer compared to a millennial mom? And more importantly — how do you predict what they’ll do next?

In a digitally saturated B2C market, the answers to these questions are not optional — they’re critical. At Philomath Research, we’ve spent over 150 hours conducting deep-dive B2C market research, using real-time data, behavioral segmentation, and consumer journey mapping tools. Our goal? To decode the digital buyer’s mind and uncover patterns that are shaping the future of consumer purchasing behavior.

In this blog, we reveal data-driven insights, digital buying trends, and psychographic profiles that can help brands target, engage, and convert today’s ever-evolving online consumer with precision.

The B2C Market Landscape: A Rapidly Shifting Terrain

The B2C (business-to-consumer) ecosystem is not what it was even five years ago. Digital-native consumers, increased personalization demands, and shorter attention spans have forced brands to move beyond just demographics. They must now embrace behavioral segmentation, psychographic profiling, and predictive consumer analytics to stay relevant.

According to a recent analysis by Bain & Company, digitally native brands are growing revenue 2.5x faster than traditional retailers in 2024. And this isn’t just about having a website—it’s about understanding how consumers behave online.

What We Did: 150+ Hours of Consumer-Centric Market Research

At Philomath Research, our B2C market research methodology combined:

In-depth focus groups with Gen Z, Millennials, and Gen X buyers.

Online surveys and behavioral data tracking from over 3,000 digital consumers.

Customer journey mapping workshops for fashion, electronics, FMCG, and D2C brands.

Deep psychographic analysis using both qualitative interviews and quantitative methods.

The result? An integrated view of the modern consumer’s mindset and what actually influences their decision-making process online.

1. Digital Buying Trends 2025: The Experience Economy Is Here

Key Insight:

Experience matters more than price. More than 68% of online shoppers say they are willing to pay extra for better experiences (Source: McKinsey Consumer Sentiment Study 2024). This includes faster checkout, smoother mobile UX, and personalized product recommendations.

Takeaway for brands: Optimizing the digital journey isn’t just tech work — it’s a growth strategy.

2. Behavioral Segmentation > Demographics

Traditional demographic segmentation is no longer enough. A 24-year-old in Mumbai may shop online the same way as a 40-year-old in Paris. Behavioral data gives you insights into:

Browsing patterns

Time spent on product pages

Add-to-cart behavior vs. checkout

Content consumption before purchase

At Philomath Research, we helped a D2C skincare brand use behavioral segmentation to discover that their high-value customers weren’t 18–25-year-olds as previously assumed — but busy working moms aged 32–40 who browsed late at night and responded better to long-form blog content than Instagram ads.

3. Psychographic Profiling: The New Secret Weapon

What is psychographic profiling?

It’s the analysis of a consumer’s interests, values, personality traits, and lifestyles to understand their motivations.

During our psychographic studies, we noticed a fascinating emerging B2C pattern:

Consumers with eco-conscious values were not just buying sustainable products — they were also more likely to advocate brands on social media.

In other words, values drive virality.

Philomath Research designed consumer personas based on psychographic variables, such as:

The Ethical Explorer – Buys less, but shares more.

The FOMO Buyer – Purchases based on trending product videos.

The Data Skeptic – Avoids brands that feel intrusive.

Pro tip: Use these insights for sharper audience targeting strategies and value-aligned messaging.

4. Customer Journey Mapping: It’s Not Linear Anymore

Here’s something our research validated: the consumer journey is now circular, not linear. A shopper might:

Discover your brand on Pinterest

Compare on Amazon

Read a Reddit thread for reviews

Visit your website

Watch YouTube reviews

Abandon their cart

Return via a retargeted Instagram ad

The average B2C customer today switches between 3 to 5 platforms before making a purchase (Source: Accenture Digital Consumer Trends 2024).

Using customer journey mapping, our team helped a retail fashion client identify friction points at the checkout stage that led to a 22% cart abandonment rate — just because the coupon code didn’t auto-apply.

Lesson: Micro-frustrations kill conversions. Your data-driven marketing must smoothen every touchpoint.

5. Predictive Consumer Analytics: Seeing Beyond the Click

With AI and ML, brands can now predict what customers are likely to do next. But prediction only works when your data is clean and context-rich.

We implemented predictive consumer analytics for a regional e-grocery app and found:

Users who clicked “save for later” during evening hours were 40% more likely to purchase the same item within 48 hours.

Customers who viewed how-to content had a 3.4x higher conversion rate than those who didn’t.

Recommendation: Use predictive analytics to time your follow-up content, emails, and SMS nudges more intelligently.

6. The Rise of Hyper-Personalization: More Than Just Using Their Name

Consumers now expect content that feels custom-built.

More than 71% of consumers now expect companies to deliver personalized interactions—and 76% get frustrated when this doesn’t happen (Source: Salesforce State of the Connected Customer 2024).

At Philomath Research, we’ve seen companies achieve up to 27% increase in ROI by segmenting not just by buyer history, but by real-time intent signals, like bounce rate, engagement time, and abandoned content journeys.

Digital buying trends now demand personalization that adapts in real-time.

7. Emerging B2C Patterns to Watch in 2025

Voice Commerce: 30% of young adults aged 18–30 in urban India now use voice assistants to shop online at least once a week (Source: Kantar India Digital Trends Report 2025).

Sustainable Buying: Eco-conscious product searches have jumped 4.8x over the last two years.

Social Proofing: Over 81% of Gen Z consumers trust TikTok product reviews more than traditional brand advertisements.

What this means for you: Your B2C strategy must evolve beyond “more reach” and aim for deeper resonance.

8. Actionable Tips for B2C Marketers in 2025

Here’s a consolidated roadmap based on our 150+ hours of research:

a) Embrace multi-layered segmentation: Combine demographics + behavior + psychographics.

b) Focus on value-driven storytelling: Customers don’t just buy products—they buy beliefs.

c) Reimagine customer journeys as multi-device, multi-moment experiences.

d) Use real-time intent data to guide marketing automation.

e) Invest in first-party data: With third-party cookies fading, your owned data is gold.

f) Rethink your influencer strategy: Micro-influencers = major impact.

g) Build for emerging platforms: Be where your audience will be — not just where they are.

Final Thoughts: Why Your B2C Strategy Needs Ground-Level Insights

Cracking the B2C code isn’t about guessing—it’s about listening. Listening to signals, patterns, and conversations that are often hidden beneath surface-level metrics.

At Philomath Research, our B2C market research capabilities go beyond dashboards. We believe in reading the minds behind the metrics. Whether you’re launching a new product, repositioning your brand, or building a full-funnel marketing strategy — we offer the insights that drive action.

If you’re ready to go beyond the obvious and unlock what your customers actually want — we’re here to help.

Explore how our B2C market research services can help you build data-driven, consumer-first strategies. Reach out to Philomath Research today.

FAQs

1. What is B2C market research, and why is it important in 2025? B2C market research focuses on studying the behavior, preferences, and decision-making patterns of individual consumers. In 2025, it’s vital due to evolving digital habits, shorter attention spans, and the growing demand for personalized experiences.

2. What makes today’s digital consumer different from five years ago? Today’s consumers are more digitally native, value-driven, and less responsive to generic marketing. They expect seamless experiences, personalized communication, and social proof before making purchases.

3. What methods did Philomath Research use for the 150+ hours of B2C research? We used in-depth focus groups, online surveys, behavioral data tracking, customer journey mapping, and psychographic profiling to gather actionable insights across industries like fashion, FMCG, electronics, and D2C.

4. What are the top digital buying trends for 2025? Key trends include the rise of the experience economy, hyper-personalization, voice commerce, sustainable product demand, and reliance on user-generated content for purchase decisions.

5. Why is behavioral segmentation more effective than demographic segmentation? Behavioral segmentation tracks how users interact online—such as browsing habits, add-to-cart actions, and content engagement—offering a more accurate understanding than traditional demographics alone.

6. How does psychographic profiling improve marketing strategies? It helps brands understand customer values, beliefs, and motivations, enabling deeper emotional connections and more relevant messaging that goes beyond age or location.

7. What are examples of consumer personas identified in your research? Some personas we identified include:

The Ethical Explorer – Shares brand values, promotes sustainable brands.

The FOMO Buyer – Influenced by trends and viral content.

The Data Skeptic – Avoids intrusive or overly personalized ads.

8. What is customer journey mapping, and how is it evolving? It’s the visualization of how a customer interacts with a brand across touchpoints. In 2025, the journey is no longer linear—it’s circular and spans multiple devices and platforms before a decision is made.

9. How do predictive consumer analytics help businesses grow? They allow brands to anticipate customer actions (like purchases or drop-offs) based on past behavior. This helps in timing marketing messages more effectively and improving conversions.

10. What is hyper-personalization in digital marketing? Hyper-personalization uses real-time data and behavioral cues to deliver content that feels custom-made for each user. It goes beyond just inserting a name in an email—it’s about delivering relevant, timely experiences.

[savannahyoung330-blog]

The Hard(Soft) Facts of Cell Phone Use

(additional post #7)

In a recent article by Corinne Bagish published on social media trend website, Mashable.com, a January 2014 study of cell phone use and app behavior was broken down into a rather amusing yet informative infographic. The results were likely not what most consumers of digital media would expect. Here a few of the surprising findings.

81% of cellphone users send or receive text messages. This percentage seems somewhat low, considering that the primary mode of communication, at least for young people ages 18-24, seems to be texting. No one uses their phone to actually talk on the phone to another human being anymore. Texting is the new talking. Everyone is doing it - even your mom. I am sure this number is higher now, in 2015.

54% of cell phone users check their mobile email inbox before bed, and 49% check it when they wake up. This is also somewhat surprising, but for a few reasons. Firstly, I find it hard to believe that a majority of cell phone users “check” their inboxes. Don’t most people have automatic notifications sent to their phone when they receive a new email, as if it were a text? Hmm. I’m skeptical of this active “checking” business. Secondly, while there is no evidence presented in the study to support this, I imagine that this set of statistics pertains mostly to older cell phone users, likely over the age of 35. Many of the young, college-aged people I know are absolutely horrible at responding to emails. Therefore, I have hard time buying that nearly half of them check and interact with their email inbox upon rousing themselves from bed in the morning.

48% of cell phone users listen to music on their device. Again, this is surprising because nearly everyone I know (in the 18-24 age range), listens to music on their phone. Long gone are the days of the iPod and iTouch. Why would anyone have two separate devices when one phone can do the job of both? While I understand that some older cell phone users are not likely to use their phones as music-streaming vehicles, I still expect this percentage to be higher than almost half of the cell phone-using population. The music-streaming market is especially relevant to companies and brands looking to advertise their products or services, especially locally. A study conducted on the percentage of consumers referred to a product or service as a result of an ad on Spotify or Pandora, for example, will likely rival this particular study finding and show a larger percentage of users on the traditional music streaming apps. Perhaps all of my criticism stems from my tunnel-vision view of the digital world, as I only know and interact with younger, college-aged people. Therefore, the only cell phone and app behavior I am exposed to is that of my own and my peers. That being said, it seems there is some serious under-reporting happening on behalf of cell phone users when it comes to studies such as these. In conclusion, take such fancy infographics with a grain of well-meaning salt.  Maybe it is time to reconsider our dependency on our mobile devices, especially when digital consumers of today now include anyone who still uses a thumb-sucking like product...

[interesectionofeverything]

Wow, that is a truly huge number and a massive leap of achievement in only 5 years.

"For the first time, half of all adults in the United States said they used a social networking site, according to a survey released on Friday by the Pew Research Center.

That is 50 percent of all Americans, not just those who say they are online. Six years ago, when Pew first conducted a similar survey, only 5 percent of all adults said they used social sites, like Facebook, LinkedIn or MySpace."