#Enabling Tools

[amansalve]

Hyper-personalization and the Evolution of Brand Loyalty

In today’s digital-first world, customers expect more than just a personalized greeting. They want interactions that feel intuitive, relevant, and timely. Hyper-personalization is answering this demand by reshaping how businesses connect with their audiences on an individual level and in real time.

What Is Hyper-Personalization Hyper-personalization is a marketing strategy that uses artificial intelligence, real-time behavioral data, and predictive analytics to deliver customized experiences. Unlike basic personalization, it goes beyond names and locations to factor in live browsing behavior, device usage, buying intent, and even emotional triggers.

Why It Matters in 2025 and Beyond Modern consumers engage more with brands that understand their journey. With rising competition and shorter attention spans, hyper-personalization increases relevance, boosts conversions, and builds loyalty. It ensures that every interaction feels tailor-made and timely, turning users into repeat customers.

Core Technologies Behind Hyper-Personalization AI and machine learning help identify patterns and preferences at scale Customer data platforms (CDPs) consolidate touchpoints into unified profiles Real-time automation tools allow businesses to deliver instant responses and recommendations Big data analytics supports the continuous refinement of experiences based on performance metrics

Real-World Applications and Examples Streaming platforms suggest content based on mood, history, and time of day E-commerce sites display dynamic pricing and product bundles according to cart behavior Banks offer spending insights and investment advice based on real-time financial activity Retail apps send location-aware push notifications when a user is near a store

Challenges and Ethical Considerations With access to vast personal data comes the responsibility to use it ethically. Over-targeting can feel intrusive, and lack of transparency can erode trust. Brands must be mindful of data privacy laws, ensure clear user consent, and deliver value without crossing boundaries.

For More Info: https://www.martechcube.com/understanding-hyper-personalization/

Conclusion Hyper-personalization is redefining digital marketing. It bridges the gap between business intelligence and emotional connection. Brands that invest in responsible, AI-powered personalization will not only stand out but also cultivate deeper, more meaningful relationships with their customers.

[blueskittlesart]

i hope everyone in nintendo’s management department dies and goes to hell no matter what and i’m not kidding

[neversetyoufree]

Oh man it just hit me. Mikhail chose the amusement park as the setting for Noé and Vanitas's duel to make it easier for Vanitas to kill Noé.

I'm sure Misha really would like to find out why Vanitas killed Luna, but Noé realizes after the fight that the whole thing was largely just a ploy to make Vanitas kill him, and I'm inclined to think he's right. Noé is an obstacle in the way of Misha's fantasy of reuniting his found family, which means Misha needs him dead ASAP.

I also think Misha may be drawn to the idea of Vanitas killing Noé rather than doing it himself or outsourcing the job because it serves as some sort of twisted vengeance for Vanitas killing Luna (and possibly harming Misha himself). Vanitas killed Luna, who he was supposed to love, so surely he can just kill his new annoying replacement loved one as well, right? Surely Misha can make him dispose of Noé the way he once disposed of Mikhail's father, no?

The whole vanoé fight is orchestrated by Misha to ensure that Noé ends up dead by Vanitas's hand, and the amusement park is the perfect setting to serve that goal, because it's absolutely fucking filled with astermite.

Almost immediately after the fight starts, Vanitas gets far the hell away from Noé and goes after him with automaton after automaton. The whole amusement park is filled with massive astermite-powered robots that Vanitas can use to attack Noé without getting anywhere near him, and he takes advantage of that fact with speed and skill. And Misha knew he would do that! Mikhail has his own Book of Vanitas, and he knows exactly what Vanitas's powers are. He chooses the amusement park as a location for the fight in order to give his brother that advantage.

The more astermite a location has, the more effective Vanitas can be, and I'm willing to bet that almost nowhere in Paris could have offered him more astermite than the amusement park that Misha decided Noé Archiviste would die in.

[masteraqua]

i've been playing fields of mistria for a couple weeks and i like it a lot, but i'm growing increasingly distressed about how many buttons the game requires. i'm playing with a controller and i'm running!! out!! of buttons!!!!

[qoldenskies]

You said you liked giving them so... out of context fire at will spoiler?

there is a point in the story where mikey in particular stops seeing leo as his brother completely. he stops him from hurting raph and he yells "get away from MY brother". not our. because to mikey, that's not leo. that's a monster that's hurting his family. it's the only way he knows how to cope with it all.

[averlym]

ghost story premiere day! check @melliotwrites for more info

[atopvisenyashill]

Please tell me more of your thoughts on maegelle, maybe it’s cause I’m new to the Fire and Blood side of the fandom but I’ve never seen anything deeper about her maybe being negative. Especially in regards to her mother/family. I’m quickly becoming Saera girlie and I wonder if Magelle’s role in the church might’ve contributed to her sister’s “”rehabilitation”” being bad enough to have her leave the continent.

Okay so the thing here is that she does to Alysanne what Jaehaerys does to Alyssa, which is force/cajole their mother into taking back and living with a man who has publicly humiliated her and made incredibly clear he has no respect for her, but we only really whack Jaehaerys for this. The first quarrel is more personally egregious to me because it's only Alysanne who must bite her tongue here and not Jaehaerys - she is not asking for anything extreme here! Her daughter committed the heinous crime of fucking before marriage, it's been like three years, and three of their daughters have subsequently died, but he hasn't calmed down at all about Saera. Alysanne even tries to compromise by just asking to fly to Lys to visit her and he forbids her from seeing her own fucking daughter. That's an insane level of abuse. And what does Maegelle do? Well she tells her parents that they need to keep up appearances and be seen in public together. Reminds me a lot of show alicent's "you may slap him about as you like at home but out in public we must be united" comment - essentially, Maegelle is telling Alysanne she has to cope with being barred from seeing her daughter and grieving her losses properly to keep up appearances. I mean fuck, maybe Alysanne genuinely wanted a divorce from Jaehaerys. Maybe at that point she was so distraught she wanted Jaehaerys to take a lover, and replace her, and leave her the hell alone so she could be with Gael or otherwise just go to Lys anyways. But Maegelle puts a stop to all of this by invoking Rhaenys' wedding and how they need to look united. Ghastly behavior.

BUT THEN. Less than two years later, Aemon dies and Jaehaerys names Baelon heir. And look, Alysanne is 100% right to be pissed the fuck off at Jaehaerys for naming Baelon - from our several comments about Rhaenys being called "our future queen", the fact that Aemon and Jocelyn never have any other kids, I think the fact that Rhaenys has a dragon as well, all of that makes very clear that everyone is sort of expecting Rhaenys to carry on the Targaryen line in some form or another. Beyond that, Jaehaerys knows damn well that Alysanne has historically been touchy about this - see her comments about little Daenerys. Jaehaerys, with this move, makes it clear that he had never planned for Rhaenys to be queen at all and was misleading everyone. This one is on par with Rogar's nonsense imo because it's so public and everyone knows how Alysanne feels about the succession. He doesn't talk it over with her after she's lost a son btw, he just announces it and takes everyone by surprise.

AND THEN ONCE AGAIN. HERE COMES MAEGELLE. "mom just get over it." And again, what does Jaehaerys give up here? Nothing. He's either sending Maegelle or he's just straight up leaving Alysanne alone and assuming she'll come back to him? It's just nasty. She's losing the ability to walk, to ride her dragon, to remember people's names, she's barred from seeing Saera, she's got a daughter the age of her grandchildren because Jaehaerys forced her to have another child, and she's not even allowed to just spend her last years on Dragonstone being left to age with what dignity she has left. No, she has to be at court, she has to be by her husband's side, because That's Her Place. It's just as smug, just as cruel as Jaehaerys forcing Alyssa to Rogar's side - and the cruelty, in my opinion, is the point here. "You made your bed now lie in it" type behavior, towards a woman who has just been publicly disrespected, who is grieving her dead children.

So anyways, do I believe Maegelle was just as viciously cruel to Saera and that's part of why Saera ran away? I can absolutely believe that yes. I think we see that a lot with Septas to be honest - women who get a thrill out of torturing other women who don't conform properly. Mordane actively eggs on the gap between Arya and Sansa until it becomes a gaping chasm, Moelle and Unella are happy to take orders that involve them sexually humiliating Margaery, her cousins, and Cersei and take a sort of sick glee out of doing it, so I don't think it's exactly far off to say Maegelle had a cruel streak in her that came out when it came to the women in her family not conforming properly. I think we can also take into account George's general distate for religion and Catholocism specifically and the way the Septas work as nuns, and the way nuns were like, insane at various catholic schools. I think there's an interesting play here right - that Jaehaerys can look a mother who put her own life on the line to make him king and hand her right back to the husband who hates her to die having his kids, because he's being vindictive and cruel about her having the audacity to remarry without his permission, and Maegelle looking the mother who has ruled capably and given her the space to be what she wanted to be, and hand her right back to the husband who clearly has no respect for her whatsoever, because she's cruel and believes a woman is not allowed to have differing opinions from the man who currently owns her. It doesn't matter what Alyssa or Alysanne personally did for the two of them; they're women, and they have no right to disagree with the men around them.

[time-slink]

i downloaded your brush set nearly a year ago now, and the hard pencil/pencil wax brushes in there quickly became my daily drivers in procreate - i've tried out many other sets since then, but those ones have remained mainstays. your gumroad says not to pay you for them, but is there anything else i can do to show my appreciation?

oh im so glad you like them!! this ask is more than enough in payment for me— warms my heart to know i can help other artists. i never made the brushes with distributing them in mind, so i continue to be happily surprised by people actually using them X)

[child-of-hurin]

“And the main house [of the Kallicertes estate]?” “Burn it.” (...) “Tear the buildings to the ground,” said Irene. “Cut down every tree, grub up every living thing. There is to be no stone unturned. And when you’re done, pile the wood into whatever remains of the house, and then I want it to burn. I want it to burn for days.” (...) “Relius,” she said, calling her adviser back from the doorway. She’d been staring out the window so long, he’d quietly excused himself. “There’s a bank of coleus along the east side of the garden.” “Yes, my queen?” “Leave it untouched.”

— "Burning Down the House of Kallicertes" in Moira's Pen (2022)

QoA (pre-RotT?) Irene is so conscious of her own contempt to the notion of worship — she calls what she gives the New Gods "lip service," and once the presence of the Old Gods is revealed to her, instead of anything akin to awe, what she develops towards them is a sense of... resentment? Mistrust? Presumably due to their betrayal of Eugenides, whose devotion she witnesses firsthand in her prison*

This passage of the short story is so striking — her destruction of the actual, physical house of Kallicertes is explicitly motivated by personal revenge; it happens by decree, by the power of her word...and then, just as personally motivated, this command to spare the coleus plants that were her only allies. This expression of gratitude, like the expression of anger that preceded it, is so unpragmatic and sentimental and final — there's at the same time a feeling of humane and of divine in it...I just love it.

[writing-whump]

While writing the chapter with Seline and Violet, I realized something about why romance can be hard for me to write: performance—what love is supposed to look like. Softness, emotional labor, sacrifice, unconditional loyalty.

But Seline has built her identity around not performing for others. She resists the roles she’s expected to play—opposing systems that expect and demand certain behavior from her. As a woman. As a foreigner. As a witch. Her resistance to those roles is not a flaw—it’s her core philosophy.

So no, her love isn't unconditional. She doesn’t comfort Isaiah just because he’s hurting, or pretend to understand what she doesn’t. But she stays. She asks questions. She thinks for herself. And for me, that’s a valid kind of love—one that isn’t performative or self-erasing.

Some of the other characters can show up for Isaiah easily—Rip, Kieran—because they understand the context and moral framework of how he lives and what would help him. Seline, Dylan, even Matt weren’t given that same knowledge (by Isaiah himself, mind you!). And still, Seline chooses to stay, even though involving herself as a witch to help Isaiah goes against her personal convictions. Not easily, not happily, but it's coming from a place of care and commitment.

[littleeyesofpallas]

maybe the funniest and most telling/damning thing about the whole forced AI art horseshit is that of all the actual artists who might sensibly stand to benefit from it, or otherwise end up on the wrong side of this argument, the guys out there churning out boring unimaginative porn at a breakneck pace haven't adopted AI at all...

The guys who aren't particularly good artists. Don't have any unique artistic vision they're achieving or putting out into the world. The guys that live and die by their twitter post count. Churning out the same 3 poses and the same 1 bodytype with just a rotating assortment of topically popular cartoon/videogame characters... Those guys.

Not only did they not make the jump to AI generated porn. They didn't even incorporate AI into their workflow. Like, while I would not have been surprised if some of these guys had absolutely zero artistic integrity and put down their pen/stylus entirely, I also would have at least expected a good chunk of them to fall somewhere in the middle on this issue and embrace using AI to render their handdrawn lineart and increase the speed at which they produce their low quality art. Especially the ones who already have so much crap that they actually could train an AI learnset on their own work.

Yet such a hypothetical guy just straight up doesn't exist somehow. It's incredibly telling that the people verymuch at the bottom of the totempole of the artistic community at large don't seem to see any use for AI art.

[whentherewerebicycles]

this is a very dumb headline for what is actually a nice little meditation on the value of writing. nothing especially groundbreaking here esp for people who are already anti-generative AI in education but i want to save it as it might be interesting to teach a piece like this alongside a more pro-AI piece sometime.

[simply-sithel]

New job means the brain's been a' churning with code lately. Putting some cycles towards @renegadeguild this month-- signature order spine lines are (languishing) in review (as Draft) and I threw together a typeset assembly tool in hopes of finally (collaboratively) tackling the idea of a Renegade cookbook.

Launched in honor/anticipation of Edible Book Day (April 1st), the Renegade PDF Potluck tool is currently accepting entries. Currently only available to Renegade Bindery folks (thems on the Discord) -- you can find the link & info in the Event on the server.

Deadline for entries is tomorrow (Saturday, March 22nd 2024) @ midnight PST but seeing as only 2 entries have been submitted so far, might be extending that a bit.

[selkiefinalist]

every time i use stitch markers i feel inexplicably powerful

[cookiesnerd]

Canva is a user-friendly online design platform that enables individuals and businesses to create a wide array of visual content, including social media graphics, presentations, posters, and more. It offers an extensive library of templates, images, and fonts, making it accessible to users without prior design experience. Canva's intuitive drag-and-drop interface simplifies the design process, allowing users to produce professional-quality visuals efficiently.

Canva provides a free version that includes a substantial range of features suitable for most design needs. Users can access thousands of templates and a vast selection of photos and graphics at no cost. For those seeking advanced functionalities, Canva offers premium plans like Canva Pro and Canva Teams, which include additional tools, assets, and collaboration capabilities. These paid options are designed to cater to more complex design requirements and team-based projects.

[violentbirds]

Y’all!