#Fraser Sheader

[zyxwl2015]

Some excerpts from the new Lando Norris biography

Although Lando was born into a rich family, his dad, Adam Norris, did not come from wealth himself. Adam's dad was a farmer & mum was a teacher. Adam has dyslexia and he was terrible at school and hated it. So he always has the mentality of working harder than anyone else to success

Lando and his brother Oli tried horse riding, quadbike and motorbike before eventually got into karting. Lando was 7 yo when he first started racing in karts

Adam was not willing to just buy the best equipment for his sons, instead he wanted to develop them. He approached Mark Berryman and Fraser Sheader in 2011 for help, Mark and Fraser has just founded ADD management in 2010 and their philosophy is on "developing and nurturing talents" rather than "just place them in teams", so they matched perfectly.

Mark on first meeting Lando: "for at least the first nine months he didn't listen to a word I said. "(😂😂) They were doing great with Oli because he was listening, but Lando just wasn't listening, but even then he's still winning races because he's really fast

Lando is the polar opposite now: he listens to everything Mark suggests. Brazil GP 2022 when Lando was on track, Mark texted Jon some suggestions, and Lando tried it straightaway. Out of Mark's students now, Lando is the best at "if you put something forward, he just does it".

Lando was so incredibly fast at that early age that people were convinced he/the team was cheating. One race when he was in the junior category, his lap time was so incredible that it would have put him in top 6 in the senior category

Lando had two crucial meetings in 2014, one was Jon Malvern, who's still his trainer to this day, the other was Trevor Carlin, who's the boss of the Carlin team, with which Lando competed from 2015 to 2018

Fraser approached Zak Brown in August 2016 to help bring some commercial values to ADD management. Zak at the time was the co-owner of United Autosports, a sports-car team. They agreed on a deal, and Zak then became part of the core Norris team together with Jon, Mark and Fraser. Little did they know Zak would soon became CEO of McLaren (😂)

February 2017. Charlotte Sefton was setting up a filming event on the Boulevard of MTC. She was making sure no one is on the Boulevard, tours was canceled, etc, apart from one guy "Lando Norris", who's a "VIP guest" and "it's top secret". Charlotte went "who's this guy?" and looked up on the Internet. (😂) Later that day she saw this shy kid got out of a Mini, said "hello" to her and walked to Zak's office. Days later Lando was confirmed as a junior driver for McLaren

(This book isn't as interesting as I initially thought, it's mostly "Norris raced in xxx series in year xxxx and did xyz"; but it does have a lot of quotes from people around him & some behind-the-scenes stories)

[formulaonedirection]

Do you know who this guy on right is?? https://www.instagram.com/p/CbN_WGbtvgr/?igsh=d3dmNTltZW1vdnhm I always see him with Mark and Jon

Weirdly I do know who that is that's Fraser Sheader it's the guy that runs ADD Management with Mark. I guess Mark is more 1 on 1 with Lando like he's Lando actual manager I think?? Anyway yes that's Fraser if I'm not wrong he used to kart with Lewis Hamilton so I'm guessing he's around that age?

[landinrris]

Hi it's birb, in answer to your tags on the Jon pic I believe Jon is on Fraser Sheader, he and Mark Berryman are Lando's management team

Ahh that would certainly explain the closeness. Thanks for letting me know!