#FullSailUniversity PRMA GradStudent PublicRelations

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Media Relations Course

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Events Marketing & Production

Prior to taking this course, I thought I had event production and management figured out. I assist my church and friends with creating and producing events. It is something I really enjoy doing. I do not have much of a creative mind, but I like to work the logistics of a plan to bring it to life. Though my initial expectations were not fully met, I had fun creating projects in this course and learned some valuable lessons. I even appreciated seeing my peers’ work and learning from their presentations and learning how to make my work stronger. The takeaways from this class can and will be used immediately in my real life situations.

The first thing I hoped to learn was how to generate event anticipation.  This was addressed as we began to plan our webinar events. I had never done or even considered developing a webinar before. This easily became my favorite part of the course. To drum up anticipation, we focused on a topic that would attract our target demographic. Once the topics were selected, we created flyers for the event that could easily be posted on any social media platform. The flyers gave an overview of the webinar as well as the date and time.

Proper event execution is something that has always been of interest to me. In this course, we were tasked with preparing an event plan to present to a client. The plan included a summary of the event, venue information, a budget, and other pertinent details. I appreciated this project because it gave me a better idea of how to organize my thoughts around an event. I also learned a new way to deliver an event idea to stakeholders. 

Events Marketing & Production was a great class that offered me plenty of positive challenges. This is probably in my top 3 of favorite courses in this program.