#Here’s a concise overview of the two URLs you provided:

[golsedtech]

GOLS EdTech Off‑the‑Shelf Course Library

GOLS EdTech’s Off‑the‑Shelf Course Library is a robust, ready‑made solution designed to help organizations implement comprehensive training quickly, cost‑effectively, and with high impact. Tailored for businesses and institutions investing in workforce development, this curated collection delivers deep, versatile training options across essential professional domains

📚 Core Features & Content Areas

The library is rich with SCORM‑compliant, multi‑format courses developed by subject‑matter experts. Key topics include (but are not limited to):

Compliance Training – Covering critical subjects such as data protection, regulatory requirements, workplace ethics, and harassment prevention.

Leadership & Management – Teaching skills in team leadership, decision‑making, and people management.

Customer Focus – Modules centered on building empathy, handling objections, problem‑solving, and managing client relations

Diversity and Inclusion – Cultivating inclusive workplace culture with awareness and bias‑reduction modules.

Remote Working – Addressing remote team integration, culture build‑out, work–life balance, and preventing remote harassment

Stress & Resilience – Helping learners manage mental health, stress, resilience, and self‑care.

Industry‑specific Content – In sectors like manufacturing, government, healthcare, and finance, there are courses tailored to niche requirements such as OSHA compliance, project management, policy implementation, and cybersecurity

These courses often include dynamic formats—video segments, interactive quizzes, scenario‑based learning, case studies, and mobile‑friendly deployment.

Why This Offering Stands Out

Rapid Deployment Off‑the‑Shelf courses eliminate the lead time of custom development. Organizations can roll out training programs within days or weeks, avoiding months of build time.

Cost‑Efficiency Pre‑built courses substantially reduce per‑learner costs. For standard training needs—new hire onboarding, compliance requirements, or skills reinforcement—it’s a highly economical model.

Multimedia & Interactivity Learners engage with rich media—videos, simulations, case studies—offsetting waning attention spans and increasing knowledge retention. The customer‑focus modules include real‑world role‑plays and empathy exercises

Scalability & Accessibility All courses are mobile-compatible and deployable across GOLS’ LMS platform or other SCORM‑enabled systems, ensuring seamless access anywhere in the world

Continual Expansion & Updates GOLS maintains ongoing updates and periodically adds new modules to keep content current—an important advantage for industries facing frequent regulatory change.

How It Fits Into Broader Learning Ecosystems

GOLS EdTech integrates its Off‑the‑Shelf Course Library with its wider digital learning ecosystem, including:

GOLS LMS Platform – A fully managed learning platform for hosting, managing, and tracking training outcomes. It supports analytics, SCORM/xAPI compliance, mobile access, and API‑based integrations

Custom Course Services – For organizations needing highly specific or branded content, GOLS offers tiered interactive custom development. These range from basic “page‑turner” courses to advanced gamified simulations .

eLearning Consulting – Advisory services backed by instructional design and technical expertise assist clients in choosing the correct mix of off‑the‑shelf and custom courses, and implementing them within their learning strategies.

Who Should Use It

The Off‑the‑Shelf Library is ideal for:

Enterprises needing standard training (e.g., compliance, remote work, leadership).

Growing businesses wishing to onboard and upskill quickly.

Resource-limited teams that want cost-effective, ready-made content without the overhead of developing in-house courses.

Organizations with diverse audiences requiring scalable, multilingual, device-agnostic training.

Example Scenario

A multinational financial firm must train 10,000 employees on a new data privacy regulation within a tight timeframe. GOLS’ off-the-shelf Compliance course can be instantly deployed via GOLS LMS or an existing LMS, tracking completion in real time and ensuring regulatory adherence—with no development turnaround delays.

Final Thoughts

GOLS EdTech’s Off‑the‑Shelf Course Library offers a well-rounded, strategic training toolkit: swift deployment, compelling multimedia, and expert-crafted content across essential workplace skills. It works seamlessly within GOLS’ broader platform ecosystem and enables organizations to deliver scalable, engaging, and measurable learning experiences—without stretching budgets or waiting weeks to launch.

If you’d like to explore specific course samples or discuss deployment strategies, GOLS offers demos and free trials to fit your constraints.

[photon-insights]

Explore Document Insights by Photon Insights

Have you ever wondered how easy things would get if you and your team could chat with your research documents or extract quick snapshot summarizations? If yes, then this article is for you. The AI-enabled Document Insights by Photon Insights is here to help you.

As an investment banker my greatest fear is not having adequate & updated market analysis, I’m sure it is yours too. With AI-enabled data analytics, you have the power to interact and analyze your document. Let me break this up for you.

What is Document Insight? Document insights by photon insights is a machine learning tool that learns the information. Here you can use your research documents, reports, or videos as input data and our AI tool will use advanced data analytics to provide you with detailed insights.

Let’s say you are researching for the top 10 startups to invest in 2024, you have all the data in a series of documents with which you & your team can offer a great pitch. But the documents themselves are lengthy and your team might struggle to understand the selling points.

First of all, you have to upload your research documents or reports in the document insight tool and the tool will analyze the data to provide you with crisp summaries, key insights, sentiment analysis, and more that covers all the main topics of the set of documents.

Document insights support multiple file type uploads, you can upload files of any format audio, video, pdf, URLs (both single and crawling entire websites), or text in any language. These insights can easily be shared with your team and other stakeholders who have shared access to your photon insight portal.

For example, we have uploaded a YouTube video of a lecture on Neural Networks. You will find two tabs on the right-hand side, “Overview” & “Chat”. Under the “Overview” tab, you’ll find a crisp yet detailed summary of the video, which is generated with the help of Artificial Intelligence. The advanced data analytics system also provides you with the sentiment analysis of the video based on the data (you’ll notice scientific lectures are generally highly neutral!).

Under the “Chat” tab, you can participate in intelligent chat with your documents. The system will act as an expert and answer your question with proper citations. In case the answer to any question is not available in the input data, then the chat function provides an option to search the web and get the solution.

DocuInsights-3 Using our tagging functionality, you can also select multiple files (i.e. you can select all your machine learning lectures and ask questions across all the selected documents.

DocuInsights-4 DocuInsights-5 The main features of Document Insights by Photon Insights Summarization Algorithms: Photon Insights employs advanced algorithms to automatically summarize lengthy documents. Say goodbye to manual reading; the platform distills essential information into concise summaries. Users can choose to focus on specific sections or topics within a document, making it ideal for both quick overviews and in-depth analysis. Interactive Chat: Imagine having a conversation with your documents! Photon Insights features an interactive chat that responds to queries based on the document’s content. Ask questions, seek clarifications, and get coherent answers — all without leaving the platform. Semantic Search and Keyword Extraction: Need to find specific information? Photon Insights allows semantic and keyword searches across your knowledge base. Extract relevant keywords and themes effortlessly. Security and Source Mapping: Photon Insights ensures top-notch security. Your documents remain confidential, and the platform doesn’t compromise sensitive data. For context, users can map back to the sources, ensuring a holistic understanding. Industries that can benefit from Document Insights by Photon Insights Financial Services: Investment Research: Analysts can summarize financial reports, market trends, and news articles for informed investment decisions. Risk Assessment: Evaluate risks associated with financial instruments and companies. Education and Academia: Research Papers: Students and educators can quickly grasp scholarly articles and academic papers. Lecture Preparation: Summarize textbooks and reference materials. Legal and Compliance: Contract Review: Lawyers and legal professionals can quickly identify critical clauses, risks, and obligations within contracts. Regulatory Compliance: Stay informed about changing regulations by extracting relevant information from legal texts. Government and Public Policy: Policy Documents: Understand complex policies, legislation, and government reports efficiently. Decision-Making: Extract relevant information for informed decision-making. Marketing and Advertising: Competitor Analysis: Marketers can stay ahead by understanding competitors’ strategies, campaigns, and market positioning. Content Creation: Generate concise summaries for marketing collateral and social media content. Healthcare and Life Sciences: Medical Literature: Researchers can extract key findings from medical journals, clinical studies, and patient records. Drug Development: Analyze drug-related documents, patents, and research papers. Technology and Innovation: Patent Analysis: Innovators can track patent filings, identify emerging technologies, and understand competitive landscapes. Research and Development: Summarize scientific papers and technical documentation. We often spend too much time researching and gathering facts or figures that could have been used in some other productive things. The revolutionary Document Insights by Photon Insights enables us to perform data gathering, analysis, and reporting efficiently. Irrespective of your profession and interest, this platform empowers you to navigate the sea of documents with ease. Explore Photon Insights today!

[startupguide]

The Deal Memo

So I realized I never went over what my basic deal memo looks like and I am pushing back my Trello Deal Memo post to next week. Right now I am using a combination of things that I have learned from others and structuring it on to a basic template that is used by most VCs or investors.  I am currently working off of the deal memo template from Next View Ventures, but it is pretty close to what is recommended in Jason Calacanis book, “Angel” and it is available to view online without purchasing a book.  I will provide a link to the Next View Ventures post that outlines their deal memo in the sources section.  In a nutshell, the Deal Memo is a way for you to arrange your thoughts and findings so that you can have a clear picture of what the startup looks like and if it is a good one to invest in based on your findings. It also gives you a checklist to go through so that you don’t miss anything when doing your basic diligence.

As a fun example of a Deal Memo, see below for Sequoia’s Roelof Botha Deal Memo for Youtube.  Its longer than what you will write, but it shows the mindset of writing a Deal Memo.  The link below is to an article that also summarizes the Deal Memo.

http://milesgrimshaw.com/sequoia-investment-memo/

As for my Deal Memo see below, again it's pretty much the template from Next View Ventures, though when I go through it, I think about my past experiences or stories I have heard from others as well.  Also as a note, your deal memo should be short, as in a maximum of 2 pages worth of text.

Deal Memo for:

Does it fit the Thesis “Invest in software-based technology startups that provide a platform for disruptive change in an industry?”  

Overview. The overview is at most two sentences that explain the company’s concept clearly and concisely. 

Market & Background.  This section can be one of the most extensive, depending on how young the company is, as we articulate our current market analysis and map the company against projected product-market-fit via publicly available data and proprietary info from past and present portfolio companies.  I make note of CTE (Culture, Technology, Economy) conditions in this section.

Founding Team.  Short and sweet, we include a few bullet points on each key team-member’s background, especially as relates to why they have an unfair advantage to be successful given their domain expertise, past functional execution, and experience. 

Business Model & Strategy.  Here we outline the current approach the startup is taking to address a problem and/or market opportunity, as well as attempt to map the current/future growth and revenue metrics.  A reader upon completion of this section will appreciate what the startup “does” and how it will win. 

Competition. This section is a summary of the existing and speculated potential competitive landscape for the company.  We draw largely from publicly available information and in-network, in-portfolio diligence calls here to address differentiation points vis-à-vis competitors and the relative threat-level.

 Investment Positives.  Taking a step back to see the big picture, we articulate no more than four bullet points which highlight the true why of what makes this startup a compelling investment.

 Investment Concerns.  We strive to directly and accurately identify the startup’s risks up front to include an honest assessment of downside challenges.  It’s better to articulate the risks which yield negative results than to be completely blind to the possibilities.  Putting them at the forefront allows you to hopefully recognize when these challenges do manifest to potentially address them earlier.

 Exit Scenarios.  A short presentation our internal set of projected outcomes for the company, both in quantitative and qualitative/scenario forms.

 Home Run Scenario:  this concluding section attempts to articulate the improbable & exceptional goal for the ultimate vision of what this company could become.

“Honest communication, deep collaboration, and taking the work seriously wins the day.” - Jason Calacanis

sources: Above URL(s), https://nextviewventures.com/blog/the-investment-memo/, Angel by Jason Calacanis, Personal Experience

[regina-motwani]

TOP 10 SEO TIPS FOR 2021

In this post, you'll learn about the top 10 SEO galway best practices to follow in order to improve your search ranks in 2021.

Make your website mobile-friendly

Optimise the speed of your website

Optimise your website images with alt tags using keywords

Create a powerful title tag and meta description for your website

Your URL should contain the important keywords.

User Experience of your website is a priority

Relate the website content with the Intent of Search

Concentrate on increasing the number of quality backlinks

Optimise the google business page to increase local engagement

Build Google map citations  

1. Make your website mobile-friendly

A positive user experience on your website shows that your target audience can easily locate it. Marketers must understand how critical it is to have a mobile-friendly website. A mobile-friendly website is extremely advantageous for search engine rankings.

According to SEMRush, "about 73 per cent of people will access the internet using mobile phones by 2025." Google's mobile-friendly optimizations caused a substantial shift in page rankings. Use Google's free mobile-friendly test to see how successful your mobile website is. Also, check out the Google Search Console's "mobile usability" report.

2. Optimise the speed of your website

If your site takes longer to load, you'll lose a lot of people and your rankings will drop as a result. Google's PageSpeed Insights is one of the numerous free tools available to help you check your page load speed. GTMetrix is also a free application that analyses your page performance and suggests ways to improve it.

You can see all of the performance issues that are keeping your site from loading quicker and take action to resolve them. There are a few things you may do to speed up the loading of your websites.

Compressing the images

Allow caching in your browser

Remove any plugins that aren't needed

Reduce the time it takes for a server to respond

Reducing the number of redirects 

Reduce the size of CSS and JavaScript files

3. Optimise your website images with alt tags using keywords

Images are needed for enhancing the user experience of your site's visitors. You probably spend a lot of time choosing the appropriate photos to complement your blog articles, product pages, and other key pages on your website. You need to dedicate the same amount of effort to optimising your website's images. Images, when used correctly, may help your site's overall SEO galway and enhance organic ranking.

The addition of alt text to images is a crucial step. Adding alt text to images enhances online accessibility and helps browsers comprehend your site's visuals. Focus on generating valuable, relevant data content that employs keywords correctly and is in context with the page's content when picking alt text. Also, avoid stuffing keywords into alt attributes since it creates a bad user experience and might make your site appear to spam.

4. Create a powerful title tag and meta description for your website

Two of the most essential aspects of your website are the page title and meta description. 

From an SEO galway standpoint, title tags are clickable headings that show in search results and are highly important. Titles are crucial for giving consumers a brief overview of a result's content and why it's appropriate to their query. It's crucial to utilise high-quality headlines on your web pages because they're frequently the main piece of info used to determine which result to click on.

A meta description is a short explanation of a website that appears after the title tag in search engine results pages (SERPs). A meta description tag should provide a brief, relevant overview of what a page is about, to inform and attract people. They function as a sales presentation, persuading the visitor that the webpage is absolutely what they're searching for. Although meta descriptions have no direct impact on search engine results, they do have an impact on CTR (Click Through Rates).

5. Your URL should contain the important keywords

The structure of a URL is a component of SEO galway that is sometimes ignored. A proper URL structure informs both visitors and search engines about the content of the destination page. The URL structure of a website should be as basic as feasible. Consider structuring your information such that URLs are built properly and in a way that people can understand. Consider following the below points.

Short URLs outperform lengthy URLs in SERPs, therefore use them for your websites.

To improve your chances of appearing higher in search results, always include your goal keywords in the URL.

Consider eliminating stop words from your URL to make it seem cleaner and more concise.

6. User Experience of your website is a priority

Google monitors how people interact with your content. As a result, one of the most important aspects in increasing your search rankings is user experience. The user experience of visitors to your site is greatly influenced by page speed. Here are a few more pointers to guarantee that visitors to your site have a positive experience.

Visuals, according to several studies, aid in the understanding of your information. To illustrate your ideas, include relevant photos, videos, and samples.

Subheadings (H1, H2, H3) help Google better comprehend your content and make your text more readable for users.

The use of white space is an important component of excellent design. Comprehension improves by 20% when there is white space between paragraphs and in the left and right margins. So, to make your text more readable and attract users ’ attention, try adding white space.

Use popups carefully, as they are not only terrible for SEO but also irritate your visitors. So only use popups if they are required. Or show the popups to people who have stayed on your site for at least 4-5 minutes.

7. Relate the website content with the Intent of Search

Every Google search query has a purpose, which is called search intent. Google's first objective is to understand and match search intent. Pages that appear on Google's first page have mostly satisfied Google's search intent litmus test. 

If you search for "how to bake brownies," for example, you'll get blog entries or videos rather than e-commerce pages selling brownies in the results. Google recognises that people who conduct this search want to learn rather than buy anything. For a query like "buy chocolate brownies," on the other hand, the top search results are e-commerce pages. Because Google recognises that individuals are searching for a place to buy in this situation. 

When developing content for your website, an SEO galway best practice is to keep the search intent in mind at all times.

8. Concentrate on increasing the number of quality backlinks

Despite many modifications to Google's search algorithm and ranking system, backlinks remain a significant ranking factor. Your chances of ranking better in search results improve if your web pages have a large number of backlinks. As a consequence, it's critical that you concentrate on increasing the number of backlinks to your website.

Backlinks, however, are not all made equal. Some backlinks can drastically increase your position for specific search searches, while others might ruin your ranks, which is why high authority backlinks should be prioritised above other sorts of backlinks. You should concentrate all of your efforts on obtaining high-quality backlinks that will help you to increase the SERP ranks for your target keywords. Replicating your rivals' link-building techniques is one of the most powerful strategies to get quality backlinks.

9. Optimise the google business page to increase local engagement

One of the easiest and most powerful methods to get your business noticed online is to create a Google My Business listing. Google's algorithms have been designed to account for a user's search intent as more and more search queries become geographically focused. Because Google's algorithms are always changing, having a Google My Business page and optimizing it regularly is essential if you want to increase the interaction of local users. After you've created and verified a Google My Business page for your company, the following step is to make sure it's optimised and that all of the necessary information is provided. On your Google My Business listing, you should try to add as much information as possible such as,

Make sure your business description is accurate

Add new posts to your Google My Business profile frequently

Gather reviews from your existing and new customers

Upload new photos and videos regularly

Make sure your company's Google My Business profile is up to date and complete. You're losing out on one of the finest free methods to appear in Google search results if you haven't taken the effort to develop and optimise one.

10. Build Google map citations  

Local SEO citations are citations (local business data) published across the web to ultimately increase the rankings and visibility of a business in Google local search results and Google Maps. Citations are beneficial. Google assesses a company's local authority by looking at how many citations it has. A firm that is mentioned on more websites has a better chance of rising in the rankings than one that isn't.

When it comes to obtaining citations, there are three things that a company must consider:

The number of citations 

The accuracy of citations

The quality of citations

As a result, each of these features will complement the others. While having a large number of citations is essential, having high-quality citations is much more so. It's always better to prioritise quality over quantity.

[kirangaikwad-world]

Tire Material Market to Rear Excessive Growth During 2020

Industry OVERVIEW OF Tire Material MARKET 2020 TO 2026:

The market intelligence report on the Global Tire Material Market offers accurate insights into the industry relating to the leading segments, product types, applications, and the leading geographic regions studied in this report, along with the market value, capacity, production, consumption, gross revenue, market dynamics, and forecast until the year 2026. The research study includes a concise description of the market trends and growth patterns that the leading players operating in the industry can leverage to understand the market to form lucrative expansion strategies. The Global Tire Material Market is expected to deliver a steady growth rate in the forecast duration from 2020 to 2026. Additionally, the report also gives a historical analysis of the market to use that data to predict future growth trends.

Fill in your details to get your hands on an Exclusive Sample of this Report https://www.reportsanddata.com/sample-enquiry-form/1953

In market segmentation by manufacturers, the report covers the following companies-

Sinopec, Birla Carbon, Phillips Carbon Black Limited, JSR Corporation, Orion Engineered Carbons, Lanxess Aktiengesellschaft, Chevron Corporation, Kuraray Co., Ltd., Royal Dutch Shell PLC, and Exxon Mobil Corporation, Others

Furthermore, the research report projects the changes in the supply-demand dynamics, market value, market competition, leading market players, and market estimations from 2020 to 2026. The report has been created after analyzing its essential information in the overall Global Tire Material market 2020, the vital market aspects influencing the market growth in the coming years. Our team of expert analysts has scrutinized the Tire Material market report by referring to the data provided by leading companies.

In market segmentation of Tire Material, the report covers-

Type Outlook (Volume: Kilo Tons; Revenue: USD Billion; 2016-2026)

Natural & Synthetic Rubbers

Carbon Additives

Metal Belts

Chemical Additives

Chemical Activators

Fabric Reinforcements

Others

Performance Outlook (Volume: Kilo Tons; Revenue: USD Billion; 2016-2026)

Standard Tires

Low Profile Tires

Sports Tires

Heavy Duty Tires

Mud Tires

High Grip Tires

Premium Tires

Eco-Friendly Material Outlook (Volume: Kilo Tons; Revenue: USD Billion; 2016-2026)

Green Tires

Ordinary Tires

Vehicle Type Outlook (Volume: Kilo Tons; Revenue: USD Billion; 2016-2026)

Two Wheelers

Rickshaws

Passenger Cars

Trucks

Buses

Utility Vehicles

Others

 Do you have questions about the Report or want to inquire about a Discount? Ask our Expert:  https://www.reportsanddata.com/discount-enquiry-form/1953

The following years are used in this study to estimate the size of the Tire Material market:

Historical year: 2016-2018 Base year: 2019 Estimated year: 2020 Forecast years: 2020 to 2026

Scope of the Research:

The report offers an in-depth assessment of the competitive scenario, taking into consideration the market shares held by leading companies. It also discusses the supply-demand dynamics and key participants with vital business intelligence and helps them with a research-backed forecast for the global Tire Material market.

The evaluation includes the forecast, a summary of the competitive landscape, the market shares of competitors, as well as the market trends, demands, opportunities and challenges existing in the sector, and elaborate product analysis. The market drivers and restraints have also been evaluated in a thorough examination to help the readers comprehend their impact on the industry in the forecast duration.

SOME OF THE KEY GEOGRAPHIES MENTIONED IN THIS REPORT INCLUDE:

North America (United States, Canada, Mexico)

South America (Brazil, Argentina, Ecuador, Chile)

Asia Pacific (China, Japan, India, Korea)

Europe (Germany, UK, France, Italy)

Middle East Africa (Egypt, Turkey, Saudi Arabia, Iran) and More.

Click here to Get customization & check available discount for the report @Customization URL

KEY FEATURES OF THE GLOBAL Tire Material MARKET REPORT INCLUDE:

Market size estimates: The market size of the Global Tire Material industry has been calculated in terms of value (USD)

Trend and forecast analysis: Market trends (2016-2018) and forecast (2020-2026) are discussed in the report by segmenting the market based on Product Type, Technology, Application, End-User, and Business Verticals.

Segmentation analysis: An all-inclusive examination of the market segments in terms of both value and volume has been offered in this report.

Regional analysis: Based on geography, the market has been categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Growth opportunities: Market dynamics, along with potential growth prospects existing in the different applications, have been described in detail. Furthermore, it also sheds light on the drivers, constraints, opportunities, challenges, and risks facing the industry.

Strategic analysis: Mergers & acquisitions, product innovation, product launches, robust growth trends, and the competitive scenario in the Global Tire Material Market have been discussed in this research study. Additionally, the report also performs SWOT analysis and Porter’s Five Forces Analysis on the leading players.

View Exhaustive Market Research Report:  https://www.reportsanddata.com/report-detail/tire-material-market

For any specific requirements with this report, you can speak to our experts, who will provide you with a customized report.

In conclusion, the Tire Material Market report is a reliable source for accessing the Market data that will exponentially accelerate your business. The report provides the principal locale, economic scenarios with the item value, benefit, supply, limit, generation, request, Market development rate, and figure and so on. Besides, the report presents a new task SWOT analysis, speculation attainability investigation, and venture return investigation.

About Reports and Data

Reports and Data is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target and analyze consumer behavior shifts across demographics and industries to help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries including Healthcare, Technology, Chemicals, Power, and Energy. We consistently update our research offerings to ensure that our clients are aware of the latest trends existent in the market. Reports and Data has a strong base of experienced analysts from varied areas of expertise.

Contact Us:

John Watson

Head of Business Development

Reports And Data | Web: www.reportsanddata.com

Direct Line: +1-800-819-3052

E-mail: sales@reportsanddata.com

[cleancutpage]

Get The Most Out of LinkedIn With These Tips

This post originally appeared on Marketplace Advertiser, ClientLook and is republished with permission. Find out how to syndicate your content with theBrokerList.

Get The Most Out of LinkedIn With These Tips

LinkedIn is a necessary part of your business marketing strategy. In fact, LinkedIn is the most popular social media platform for business use. Potential clients, investors, co-workers, and vendors are all using LinkedIn to boost their business, and you should be as well. Check out these tips to make the most out of your LinkedIn profile:

Your Profile Photo and Background Photo

Your profile photo should be a professional business headshot on LinkedIn and should be uploaded in a 400 x 400 pixel format. In addition to your headshot photo, you will also want to take advantage of your background image.

Use this space to reinforce your branding, your industry, or a little extra promotion for your business. The best size for your background image is 1584 x 396 pixels. Whatever you do, don’t leave it with the generic background. Make your profile stand out with unique photos that represent you and your business.

Edit Your Profile Settings

To make changes to your profile, click on the link in the upper right that says “Edit public profile and URL.” From here, you can personalize your URL to something like “http://bit.ly/2v7bwPY; or some other variation of your name or initials. You can also change the visibility of your profile to either “Public, All LinkedIn Members, Your Network, or Your Connections.” I highly recommend keeping your profile public so people can easily find you, view your profile, and connect with you.

Your Profile Headline and Summary

You have 120 characters to make an impact with your LinkedIn headline. Be unique and creative, but also keep it clear and concise. You have more space to write a compelling summary, but again you want to keep it short and sweet. Your summary should include keywords, introduce yourself to new viewers, give a brief overview of your experience, and you may also want to include a short blurb about your future goals.

Work Experience and Skills

This is laid out a bit like an online resume, but you don’t have to list every job you’ve ever had. Include your relevant work experience. Be sure to include a brief description of your job responsibilities and things you achieved while working in that position.

In addition to your employment history, you will also want to include relevant skills on your profile. Your connections have the opportunity to endorse you for these skills, so its best to keep the list short and concise. However, you will want to update your skills and work experience at least a few times per year to make sure it’s always up to date.

Ask For Recommendations

There’s no shame in asking previous co-workers or clients to write a short recommendation that will be included on your LinkedIn profile. It’s a nice courtesy to extend the favor and write a recommendation for those who write one for you. Within the recommendations section of your profile, simply click on “Ask for a recommendation” and LinkedIn will send the request to the people you specify.

Share Relevant Posts

Did you know that your post can be up to 1,300 characters in length? That’s a lot of space to share relevant news, link to your current blog posts, and highlight your knowledge and expertise on a regular basis. Don’t simply drop a website URL and run; write a sentence or two about what the URL is about and why your viewers should click through to read it. Keep in mind that your LinkedIn posts should be written to increase engagement, not just get people to click on a link to your own website. Remember that you can also tag other people and use relevant hashtags in your post to help expand your reach.

Regardless of your job or the industry that you’re in, LinkedIn can be a great boost to your career. Keep your profile up to date and stay relevant by implementing these tips.

While you’re on LinkedIn, we’d love to connect with you on our ClientLook business page, the ClientLook Commercial Real Estate CRM group, or in the Technology for Commercial Real Estate group.

RSS Feed provided by theBrokerList Blog - theBrokerList for commercial real estate brokers (cre) and Get The Most Out of LinkedIn With These Tips was written by ClientLook.

Get The Most Out of LinkedIn With These Tips published first on https://greatlivinghomespage.tumblr.com/

[dorishull]

Help! I’ve Been Put Into LinkedIn Jail [LinkedIn Account Restriction]

If you are using LinkedIn for lead generation, you cannot afford a LinkedIn account restriction as it significantly curtails your social selling efforts.

Landing yourself in “LinkedIn jail” is a serious matter, however, there is hope that you can have the restriction lifted, but your best strategy is not to end up there in the first place.

Should the worst happen to you and you LinkedIn jail, I am going to share with you how to get out and also how to avoid it in the first place.

LinkedIn is the social media platform of professionals and business people. Professional conduct and behavior are not only expected, but it is also required. If a behaviour would be frowned upon in a face to face meeting with a client or in a professional place of business, then chances are it is not appropriate on LinkedIn either.

It is also incredibly important to be respectful in every interaction you have with other LinkedIn members. There are even a set of LinkedIn Professional Community Policies that you are expected to abide by.

Here are examples of conduct or activity that may result in your account being restricted:

An unusually large number of page views from the account.

The name used in the account profile is in violation of the User Agreement.

They’ve detected inappropriate or illegal activity on the account.

A history of repetitive abusive behavior on the account.

They’ve detected that the account may have been hacked or compromised.

Depending on the violation, you may have content removed or your account restricted. More severe violations can actually have your account restricted indefinitely.

Do this, not that on LinkedIn!

LinkedIn has created their own list of dos and don’ts that outline their expectations of behaviour and how you will use their services, which you can find as part of their User Agreement. To help remove any doubt for you about what is and is not acceptable on LinkedIn, here is an overview of their expectations of your use and behaviour on LinkedIn. 

Do this:

Here is a short and concise list of what you must DO on LinkedIn:

Comply with all applicable laws: This includes (but is not limited too) privacy laws, intellectual property laws, anti-spam laws, export control laws, tax laws and regulatory requirements.

Provide accurate information and keep it updated: Ensure that your contact info such as your email address (which you can hide) as well as your employment is maintained as up-to-date and accurate as possible. This also helps ensure you look credible with those who view your profile.

Use your real name on your profile: While you might be inclined to add special characters or contact information in your name field, just don’t. As well as breaking LinkedIn’s User Agreement, it looks unprofessional.

Use the platform in a professional manner: LinkedIn is a business social media platform where professionals can build relationships. It is not a dating site nor is it a place to collect people’s private info, so you can spam them and add them to an email list without their permission.

Do not do this:

LinkedIn’s list of what NOT to do is significantly longer.

In fact, I have not included the entire Do not list here, as many of them relate to the more technical aspects of the platform, such as attempting to derive their source code or place an unreasonable load on their servers with spam or viruses.

The violations I am including below, are ones I have seen a variety of LinkedIn members make. You can see the full list of LinkedIn “Dos and Don’ts” here.

Regardless, violating any of these terms can get your account restricted, and many of them are also unethical.

Create a false identity on LinkedIn: Fake accounts, even if they are not created to spam, muddy the network waters, so to speak, for all users.

Disclose information that you do not have the consent to disclose: Quite simply put, do not share info that is not yours to share, whether it is another LinkedIn members or your employers.

Imply or state that you are affiliated with or endorsed by LinkedIn without their express consent: Even if you are a LinkedIn expert, don’t say you are an “accredited LinkedIn trainer” if you aren’t.

Violate the intellectual property rights of others: This can include but is not limited to copyrights, patents, trademarks, trade secrets or other proprietary rights. You can “share” someone’s post, but if you want to do more than this, you need to ask their permission.

Use software to scrape information or otherwise copy profiles and other data: Unless you are planning on spamming people, there is no good reason to scrape anyone’s data from their profile.

Five Frequently Asked Questions on LinkedIn Account Restrictions

1. What does it mean when my LinkedIn account is restricted?

It can be downright scary to find yourself looking at a page that says:

We’ve Restricted Your Account Temporarily

It appears you’re visiting a very high number of pages on LinkedIn with supernatural frequency. We think you may be using an automation tool…

…Please note that engaging further in such activity may result in a permanent restriction on your account.

This is not a message you want to see when you log in to your LinkedIn account.

Thankfully, unless you are using an automation tool, third-party application or website that frequently and systematically retrieves data from your LinkedIn account, this shouldn’t be an issue. But if you have been using an automation tool, whether or not you have seen this message, yet I would advise you to stop using it ASAP.

LinkedIn shares this recommendation when you get the restricted account message:

If your account has been temporarily suspended for excessive page requests, it will automatically be re-enabled at the time specified on the suspension notification. Please be aware that repeated suspensions may result in a permanent restriction of your LinkedIn account.

Learn more about LinkedIn’s restricted action messages and account restrictions.

2. What happens when someone selects “I don’t know this person” option for LinkedIn invitations

When you send a LinkedIn connection request to someone, they can choose to Accept or Ignore your invite.

If they click Ignore, they then will also have the option to select ‘I don’t know this person.’

If you receive an excessive number of ‘I don’t know this person’ responses, your account could be restricted from sending invitations to others, and this will destroy your ability to connect with prospects and expand your network.

There is no way for you to see which recipients, or how many recipients, have selected “I don’t know this person” in response to your invitations.

Thankfully there is a way to prevent this from happening – send a friendly and personalized connection request every time. If you write your message properly, even if someone doesn’t want to connect with you, they won’t report you… at least 99.9999% of the time.

I get it, LinkedIn makes it VERY easy to accidentally send the default connection request, especially on the mobile app. You must consciously and actively avoid sending the default invitation as well as take the time to do a little research and write a truly personalized connection request, not a templated message.

This one LinkedIn best practice will be the difference between someone clicking Accept or ‘I don’t know this person’ in response to your connection request.

Learn more about the “I Don’t Know This Person” option here.

3. What does it mean if I get the “Help us keep conversations on LinkedIn professional” notification

So just what does it mean if your login and see a notification that says:

Help us keep conversations on LinkedIn professional.

This means that you have been flagged for sending messages to your connections that are inappropriate or in violation of LinkedIn’s User Agreement and Community Policies. If you continue to send out these messages, you may be locked out of your account or even permanently restricted.

If your LinkedIn account has been hacked, report this right away.

4. What do I do if my LinkedIn account is hacked?

It is a very unsettling thing to find out your LinkedIn account has been hacked. I have some idea what that would feel like as years ago my Twitter account was hacked and actually held for ransom. Thankfully I had a client that was personal friends with the CEO of Twitter, and he came to my rescue. I don’t think most of us (myself included) would have this option if our LinkedIn account were hacked.

If you can’t access your LinkedIn account with your login information or you notice that changes are being made to your account, you need to let LinkedIn know right away. You do this by submitting a Reporting Your Hacked Account form as soon as you are able.

Include your LinkedIn profile URL if you know it. A quick way to find it is to google your name (as it is written in your LinkedIn profile). Look for your LinkedIn profile in the search results.

Be sure to complete the form thoroughly. Once LinkedIn has received it, they will verify that it’s your account and then help you regain access.

If you can still log in, but believe you have been hacked, there are some steps that LinkedIn recommends you take immediately:

If you think that someone else has access to your LinkedIn account, but you’re still able to log into your account, please submit the form and immediately take the following actions to protect your account:

Complete the Reporting Your Hacked Account form.

Change your password. Make it a strong, random password that you don’t use anywhere else.

Turn on two-step verification. Even if someone gets your username and password, they will NOT be able to hack your account.

Review your active sessions. This shows you all of the places that you currently signed into. If you don’t recognize a location or device, be sure to change your password. Make sure you log out all sessions from time to time.

Review all email addresses and phone numbers on your LinkedIn account. Make sure they are all your and up-to-date, in case they need to send you a link to reset your password.

If you notice that one of your connections has possibly been hacked, you can quickly report this.

1. Go to their profile.

2. Click on the More… button below their name and image.

3. Select Report/Block.

4. Click the option I think this account may have been hacked and click submit.

Learn more about reporting a hacked LinkedIn account here.

5. How do I get my LinkedIn account unrestricted?

If you are dealing with a LinkedIn account restriction or you have had content removed, there is a process you can follow, to appeal this.

To start the appeal process to have the restriction removed, log into your LinkedIn account. Then you will want to follow the on-screen messaging.

If you had content removed, log in and reply to the message that you received that provided notice of the content removal.

If you have been restricted for being flagged too many times with “I do not know this person” it is likely that LinkedIn is not requiring you to enter in the email address for each and every person you send a connection request to. Send LinkedIn a support message acknowledging this restriction and politely asking them if they will lift it. You could even explain that you will be more diligent in personalizing your connection request messages in the future so that this doesn’t happen again.

Alternatively, you can send a message to LinkedIn Support or tweet their @LinkedInHelp account on Twitter. Keep in mind that you are asking for help or forgiveness, or both, so you want to be concise, patient and most importantly, polite in your interactions for best results.

Getting out of LinkedIn Jail

It’s much better to avoid LinkedIn jail rather than to find a way out after it’s happened.

You can easily avoid having your LinkedIn account restricted or your content removed by following the simple and quite frankly, common sense rules and expectations, laid out in LinkedIn’s User Agreement and Professional Community Policies.

I’m sure avoiding a LinkedIn account restriction is your first choice, but at least you know there’s a way out should the worst happen. Bookmark this page should you ever need it, and please share it with any friends or colleagues that you think should read this too. 

The post Help! I’ve Been Put Into LinkedIn Jail [LinkedIn Account Restriction] appeared first on Top Dog Social Media.

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[unifiedsocialblog]

How to Create a Facebook Business Page in 8 Easy Steps

You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore.

The fact is being on Facebook makes it easier for people to discover and interact with your brand online.

So, let’s dive into how to create a Facebook Business Page. Follow these steps and you’ll have your Page up and running by end of day.

How to set up a Facebook Page for your business

Step 1: Sign up

Go to facebook.com/business and click Create a Page in the top right hand corner. You’ll be greeted with several business type options including local business or place, brand or product, and cause or community. Select the type of business you’re creating the Facebook Page for. If your business type falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.

When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of potential category options to choose from.

When you’re ready, click Get Started. Note that doing so indicates your acceptance of Facebook’s terms and conditions for Business Pages, so you might want to check those out before you proceed.

Step 2. Add Pictures

Next, you’ll upload profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.

You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.

If you’re a big brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately.

Your profile picture will appear as a square on your Facebook Page, but will be cropped to a circle in ads and posts, so don’t put any critical details in the corners. Once you’ve chosen a great one, click Upload Profile Picture.

Now it’s time to choose your cover image, the most prominent image on your Facebook Business Page. This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.

Once you’ve selected an appropriate image, click Upload a Cover Photo.

Step 3: Explore your new Page

Ta-da! Your page is alive, albeit it extremely sparse. At this point, you’ll be prompted to take a quick walk-through of a few features. Unless you’re already well aware of how Facebook Business Pages operate, we recommend clicking through the prompts, just so you know where everything is. It only takes a few seconds.

Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got some work to do before you share it with your audience.

Step 4: Add a short description

This is your opportunity to tell people about your business. It should be just a couple of sentences (maximum 155 characters), so there’s no need to get too elaborate here. Click Add a Short Description, then just share what your customers need to know as clearly and concisely as possible. You can add a longer description later on.

Click Save when you’re done.

Step 5: Create your username

Your username, also called your vanity URL, is how you’ll tell people where to find you on Facebook. Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.

Click Create a Username for Your Page to set up your vanity URL.

Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Facebook Messenger.

Click OK to continue filling in your Facebook for business Page details.

Step 6: Complete your about section

While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start. As Facebook is often the very first place a customer goes to get information about you, having it all there is extremely important. If someone is looking for a business that’s open till 9 and can’t find this information on your Page, they’ll surely keep looking until they find another place that’s more forthcoming.

It’s also a good idea to list information about your Facebook Messenger protocol, such as your customer service reps’ online hours and estimated response time.

To get started, click About in the left-hand menu of your Facebook Page.

From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts. Depending on your type of business, you may be able to add specific details like a menu or information about your price range and whether you offer valet parking.

This is also the screen where you can add a longer description of your business. Click Edit Story on the right side of the Page to provide a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations about how you’ll interact with fans through your Facebook Page for business purposes and to offer a compelling reason for them to engage with you online.

To specify your business location and hours, click Edit Page Info on the top right of the screen.

When you’re finished, click Save Changes.

Step 7. Create your first post

Before you start inviting people to like the Facebook Page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.

You could also create a more specific type of post, like an event or product offer—just click through the tabs at the top of the status box to bring up all the options.

Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Page, so they’ll be inclined to stick around.

Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.

Step 8: Start engaging

Now you’re ready to give your Facebook Business Page a bit of a nudge. Invite family and friends to like the Page. Use your other channels, like your website and Twitter, to promote it. Add “follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers review you on Facebook, too.

How to optimize your Facebook Page

Now that you’ve got the basics of how to setup a Facebook Business Page in place, it’s time to think about ways to optimize your Page to maximize engagement and meet your Facebook marketing goals.

Here’s a quick video overview of the steps you can take to optimize your Facebook Business Page. We’ll dig into these components in more detail below.

Add a call to action

There are hundreds of reasons why people visit your page, and you may not be able to provide them with all the information they need right on your Page. But you can provide them with a way to get it by setting up a call-to-action (CTA) button.

Facebook’s built-in CTA button makes it virtually frictionless to give the consumer what they’re looking for, including allowing them to engage with your business in real life.

By default, Facebook adds a Send Message button, encouraging visitors to contact you through Facebook Messenger. But you can change this to allow visitors to learn more about your business, shop, download your app, or book an appointment.

To customize your CTA, hover your mouse over the Send Message button on your Facebook Page, then select Edit Button. Choose the type of button you want, then select the specific message to appear on the button. When you’re happy with your choice, click Next.

Depending on the button you chose, you may be asked to select some additional options. When you’re ready, click Finish and your call-to-action button will go live.

Add a pinned post

Is there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook Page, just under your cover image, so it’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.

Start by writing a normal post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.

Once you’ve pinned the post, you’ll see a blue thumbtack icon in the top right corner.

Make the most of tabs

Tabs appear on the left-hand side of your Facebook Page, and include standard options such as the About section and photos. You can take your Page to the next level by adding other tabs and apps that enhance the user experience.

Facebook tab apps, such as TabSite, allow you to build custom tabs so that you can run campaigns and contests, share special offers, and capture leads. For other tab options, check out our list of 32 useful Facebook Page apps for business.

If you are a developer or are working with a developer, and your Page has more than 2,000 fans, you can also create custom tabs from scratch. For more information on this, see the Facebook for Developers guide on Using Page Tabs.

Like other Pages

Since Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business rather than viewing it as simply an extension of your online presence. One way to build community is to feature other Pages that are relevant to your business but not competitors.

For example, if you run a shop in a popular shopping area or mall, you could feature other shops in the same area, like an online version of your local business improvement association or chamber of commerce. If you have a virtual business, you could feature other businesses in your industry that could provide additional value for your followers without competing directly with your products.

Here’s how this looks in practice on the Hootsuite Facebook Page:

To feature a Facebook for Business Page in your Likes Pages section, click the more icon (three dots) under the Page’s cover photo, then click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to Like the other business, then click Submit.

Review your settings

Your Facebook Page settings allow you to get into some pretty fine details about who can administer the page, where the page is visible, words banned from the page, and so on. You can also see how fans are interacting with your Page, including who has favorited it, and so much more.

Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.

To access your settings, just click Settings at the top right of your Facebook Page.

It’s important to check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.

Learn from Page Insights

The more information you have about your audience, the more content you can create to satisfy their needs. Facebook’s Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share.

Insights gives you information about your Page’s overall performance, including data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching. You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. This data is divided by demographics such as age, gender, country, city, and device, making it easier for you to tailor future content to your audience.

For more details, check out our post on how to learn from Facebook Insights.

Link to your Facebook Page from other web pages

Backlinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking.

Simply link to your brand’s Facebook Page wherever you can. Include a link at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same whenever possible, such as when sharing content or mentioning your business.

Get verified

The coveted verification badge shows visitors to your Facebook Page that you’re legit—so they can be confident they’re dealing directly with your brand and not with an imposter or fan page. We lay out the step-by-step instructions in our post on how to get verified on Facebook.

Once your Facebook Page is set up and optimized, check out our full guide to marketing on Facebook to take your Facebook strategy to the next level.

Now that you’ve set up your Facebook Page (and optimized it), manage your Facebook presence by using Hootsuite to schedule posts, share video, engage with followers, and measure the impact of your efforts. Try it free today.

Get Started

  The post How to Create a Facebook Business Page in 8 Easy Steps appeared first on Hootsuite Social Media Management.

How to Create a Facebook Business Page in 8 Easy Steps published first on https://getfblike.tumblr.com/

[assignmentsolutions4me]

CIS8009 | Management of Business Telecommunications | Management

Assignment 2 (Industry Research Paper 1)

Value- thetotal value of this assignment is 25%.

Specification

To complete this assignment, you’re required to find out two organizations- one large organization with over 5,000 employees and one small-to-medium organization with 50-1,000 employees.

The size of these organizations is vital to their present and future requirements would be different. When you’re choosing these organizations, consider their footprint, such as are they operating within one country only, and are they have a branch to another country or are planning to do so, or are they already operating on a global scale? You need to consider some other points like the type of business, for example, pharmaceutical versus distribution. You may find some information on their background that gives some clues. You could also look at their vision, mission, values, and statements.

Do not contact any organization to get information. There are security reasons why this information isn’t available publicly. You only need to use the technical aspects of this course to make your own assumptions and deductions from the information that is available publically. Then translate this into a managerial view.

Furthermore, it would be more advantageous to select two organizations that don’t have the similar product or same type operation. This will help you in the requirements of the other assignments in this course.

You now need to make further assumptions and write an industry research paper that will define the business communications and business systems depend on the network-oriented components of these two organizations.

You need to differentiate the use of the networks between these two organizations. Then, you’re required to familiarise yourself with these two organizations and develop an understanding how they would conduct their business, local or worldwide, small family business. Consider that different kind of businesses even in the same sector might have different needs. Regulate if the organization if the organization is owned by another and how that might have an influence on the use and design of communications in the organizations. Some of your assumptions can be used on what you may already know about an organization. When you do research, online, books, journal articles, use the information from your reading to create support and arguments using Harvard citing.

As you have built up a portrait of these organizations network usage and design, then you will then have joined the course material in your depiction while concentrating on the specifics of each organization. You do not need to contact anyone from these organizations.

Structure of the Industry Research Paper

The concentrate here is not so much that you write a journal article, but that you write a document that applies the below-mentioned structure, and address the problems outlined in this specification. You need to apply the course material to your description of the network-related components. You require showing your understanding of the material while defining each organizations network.

Organize your research paper in a below-described way:

a. Title (Paper’s Title) b. Your Name and Student Number c. Abstract (about 100 words) d. Introduction e. Body context (divide into several sub-sections if needed)

The word limit for the introduction, body, and conclusion of this paper is about 3,000 words. Use five or more resources for you Harvard in-text citing and reference list.

Marking Criteria for Research Paper 1

a. Structured development of research paper (30 Marks) b. Depth of research/ critical reflection (30 Marks) c. Understanding of key ideas and concepts (30 Marks) d. Evidence of support (10 Marks)

Assignment 3 (Research Paper 2)

Value:total value of this research paper is 35%.

Overview

This assignment continuous the story of the two organizations you have selected in the 1st assignment and uses the origin of the 2nd assignment (research paper 1).

In this 3rd assignment, now you require addressing how these two organizations can improve business operations by varying their communication systems and network components and by adopting new network technologies or/and developments to management thereof.

Research Paper Background

Continuing with your previous work, you’re now needed to decide what is required to help the two organizations a competitive advantage. You’ve obtained a good knowledge about these organizations with these previous assignments, where you used your assumptions to create a whole picture of the present communication systems and network components. This will have to be tailored to the sort of organization, their complete background.

Deliberate that you may have been appointed as a management consultant to advise the organization on the cost-effective and most appropriate recommendation talking the organization's specific requirements. You require regulating how each of these organizations can take on to develop the current communication systems and network components to build on top of the prevailing ones.

This needs you to find out a balance that gives a workable custom solution. Instead of taking the best of everything, financial costs and the effect of the changes to the organization will require being considered and justified. It would be suitable to phase certain changes to find out the most appropriate solution.

It is very significant to obtain knowledge of how the organization's services or products are delivered and how the different elements connect to provide these services. This is basic for choosing a solution.

For instance, bearing in mind the application layer firewalls need the entire domain of knowledge to be able to make a decision. The application layer gives information on the type of services this can be used on, and things and may be affected by its execution, for example, the likelihood of bottleneck in processing. This application layer also gives knowledge about the suitable structure of the network and the separations that require being in place to make it an operative solution.

While considering these technologies it is easy to arrive at a conclusion that the one type of solution is better than another. Though the technologies must be united within the current network, and therefore it is compulsory to regulate which new technologies are suitable for the organization.

Make clear how the organization and its partners use the existing services to determine the practical level of adaptation of technologies that are to be united into these current networks. This requires being attained with the minimum amount of rebuilding or conversion to offer the predicted aids. It also needs considering that in the industry time is money, and to get approval for these changes, costs need to be kept reasonable. It is also very significant to keep in mind that the costs contain new technologies along with the cost of converting and rebuilding the current network and training. When you reflect on your recommendations to management of your selected organizations, you required keeping in mind if all of this is really practicable to execute. Your recommendations must be something that the organization can adapt to develop their existing communication systems and network components. Your design will require ensuring that it doesn’t only bring the organization to a more up to date state, but places the organization in a position of further expansion and upgrade.

So, you required considering what information is required to make applicable decisions about information needs. This should be geared toward understanding the issues. Anything that is not directly related to the question the argument or aids the understanding of problems is hindering the objective of this paper. You are required to very concentrate and selective on the information you provide and how you present it. The word limit is aimed at ensuring that you do. Be concise, use in-text citing to back up your suggestions and view so that you are able to argue your suggestions for the new technologies. Organizations are very crucial to the potential gains that costly changes bring to them, and the better you can argue and back up through citing, the more convincing you will be.

Structure of Research Paper

The reading of the journal papers for your 1st assignment, the essay, has already provided you with understanding on how a paper is written. When you write your research paper, you’ll be addressing it to the particular situation of your organization. Though, imagine that you would want to publish it in a journal so that other organizations can also think about your guidelines.

Organize your research paper in a below-mentioned way:

a. Title (Paper’s Title) b. Your Name and Student Number c. Abstract (about 100 words) d. Introduction e. Body context (divide into several sub-sections if needed) f. Conclusion g. References

The word limit for the introduction, main body and conclusion of this paper is about 3,000 words. Use five or more resources for your citing and reference list in Harvard style. Ensure to provide the name of the organization along with URL, vision, values, and mission statement.

Marking Criteria

a. Structured development of research paper (30 Marks) b. Depth of research/ critical reflection (30 Marks) c. Understanding of key ideas and concepts (30 Marks) d. Evidence of support (10 Marks)

Challenges students may face

Students may face several problems while completing this assignment like insufficient time, lack of academic writing skills, making appropriate reference list etc. To help these students, we provide academic help and guidance which will help them to excel their career.

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[marketingplaybook]

My 15 Facebook Ad Campaigns

I’m often asked for examples of how I use Facebook ads. Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now.

That doesn’t mean that these campaigns are perfect. Some will work, and some will fail. I’ll undoubtedly tweak, adjust, and create new campaigns in the very near future.

But this restructure gives you a behind-the-scenes look at what I’m thinking about when I’m creating my own campaigns.

Here we go…

Motivation Behind the Restructure

It’s far too easy to get stuck in your ways, particularly when things are working. I suspect that’s where I was recently when I decided to shuffle the deck a bit.

I had fallen in love with a few targeting methods. In particular, I was targeting my website visitors who spent the most time on my site. This was an all-purpose audience that was being used for multiple objectives.

A Facebook rep will tell you this is a bad idea. The know-it-all advertiser will tell you the same. “Too much overlap,” they say. “You compete with yourself in the auction.”

The truth? That targeting was awesome. I don’t care about “competing with myself” if it provides the results I want. And I was getting great results.

I stuck to that approach when writing my post about Delivery Insights. If you aren’t familiar with the new tool, it helps you see things like Auction Overlap.

Since I rarely target broad audiences like Interests and Lookalikes, I tend to have high Auction Overlap. And as stated above, that’s not necessarily bad in and of itself.

By doing so, I don’t drive up the price of my own auctions. Instead, Facebook prevents this by automatically removing targeted people in a poorer performing ad set when they show up in the same auction multiple times.

So as long as your targeted audience is deep and awesome, you’ll be fine. And that, at least, has been my explanation for using that approach.

But I’m not averse to change. And I also love experimenting. So I figured, why not? Let’s scrap everything and start over.

And I think regardless of where this goes, we all need to “scrap everything and start over” every now and then. It challenges your assumptions. It allows you to see from a different perspective. You gain knowledge.

Overview: My 15 Facebook Ad Campaigns

I’ll be honest: I don’t typically have 15 campaigns running at a time. But this exercise forced me to go there.

I wanted to be sure to cover every objective. But I was also conscious of not using the same audience too often.

That realization opened things up a bit. It allowed me to get a little creative with how I targeted people and when.

My end goal wasn’t to completely eliminate overlap. Overlap will surely continue to exist.

Instead, I wanted to avoid using the exact same audience in multiple ad sets. I wanted to leverage the most engaged for the bottom of the funnel while going after those lower-engaged users for the top of the funnel.

And that funnel is critical. I talk about it a lot. My central strategy is to drive people through this basic funnel:

Top: Consume Content

Middle: Provide an Email Address

Bottom: Purchase

The result is that I target a broader audience for the top of the funnel, getting more precise as we go down. I end up spending more money at the top than at the bottom.

Another reason this is my focus is because Facebook ads aren’t the end of the game for me. My primary goal with ads is to drive traffic and build my email list. My email list then does the bulk of the heavy lifting with selling.

Enough talking. Here’s a 1,000-foot view of my 15 Facebook ad campaigns…

In the grid above, I break this up by goal. The top group is driving traffic, the middle group is building my email list, and the bottom group is selling product.

Don’t be distracted by campaign objectives. I use the “Reach” objective to sell sometimes because I want to reach everyone within a very small, relevant audience (like those who registered for a specific webinar during the past 14 days).

In the grid, I give you the basics regarding the following:

What I’m promoting

Campaign objective

Targeted audience

Excluded audience

Daily budget

Just know that I’m leaving out A LOT from this grid. I wanted to be as concise as possible so that you could actually read it (even if you still need to squint a bit).

Now, let’s take a closer look at each step of the funnel…

My Funnel: Driving Traffic

I complicated my funnel in January when I started writing about the entrepreneur topic in addition to Facebook ads. As a result, we have to nearly double the budget and campaign creation.

In a typical week, I write two blog posts: One about Facebook advertising and one for entrepreneurs. I then promote those two posts for one week — until the next posts are published.

This is an ongoing process. So while an individual campaign will only last a week, the approach itself doesn’t stop. I’m always promoting two blog posts.

While I’m not a big fan of targeting Interests and Lookalike Audiences, I’m more willing to do so at the top of the funnel. This is actually the first time in a long time that I’ve done so while promoting my Facebook advertising content.

But I do need to utilize these audiences for promoting my entrepreneur blog posts. The reason is simple: My audience of people who have read my posts for entrepreneurs is still growing. It’s a fraction of those who have read my Facebook advertising posts. I need to go beyond that.

All blog posts for entrepreneurs have “entrepreneurs” in the URL; all blog posts on Facebook ads include “facebook” in the URL. That’s how I’m able to create Website Custom Audiences around visitors who read posts on a single topic.

Most of these campaigns are pretty basic. I just promote the post that I shared to my Facebook page where I shared that blog post. And I leverage that same ad for multiple ad sets.

But you’ll notice that my third campaign is a blog post carousel…

This carousel consists of 10 of my most popular and recent blog posts on Facebook ads. I target those who visited during the past 31-60 days (but not during the past 30). This is an attempt to re-engage those who haven’t visted lately, driving them deeper into my ads funnel.

There’s another, more complicated campaign that’s for my most recent subscribers…

This is one of a series of ads that people who are new to my email list will see. I’m not selling anything yet. Just introducing you to what I’m all about.

This is done with a little Infusionsoft tagging magic. We have some automation in place that detects a new subscriber (as opposed to a current subscriber who made another action). They are then tagged and put into a “New Subscriber” email campaign. When that campaign completes, that tag is removed.

I created a Custom Audience based on that New Subscriber tag, and it is synced using a third party tool. So as long as a user is tagged as a new subscriber (it’s a short period of time), they’ll be seeing these ads.

Once again, I want these new subscribers to click on more links. When they do, they’ll be added to audiences that will be targeted further down the funnel.

My Funnel: Building My List

As explained yesterday, my list is critical to the success of my business. And Facebook ads are a big part of how I build that list.

At this moment, there are three lead magnets driving my list-building efforts with Facebook ads:

Keys to Success Facebook Ads Webinar

Keys to Success Facebook Ads Video Series

What Now? Entreprenurship Webinar

The Keys to Success video series is currently only available via Facebook ads, and I started promoting it (with lots of success) beginning last Friday. I plan to also create a video series for entrepreneurs.

The webinars occur on a near monthly basis. I do take some months off here and there, but the Keys to Success webinar, in particular, will air seven more times this year.

For each webinar, I create two separate campaigns:

Campaign #1: Lead Generation Objective

Campaign #2: Conversions Objective

The first campaign utilizes Facebook lead ads, which keep people on Facebook via a lead ad form. The second sends users to a landing page on my website.

I’m often asked why I use both. Well, the truth is that there are advantages and disadvantages to each approach. I’m not ready to commit 100% to one. The results tend to be about the same for me, too.

Something else you may notice is that I have two different strategies for my webinars:

Ongoing: Target very recent website visitors

1 Week from Webinar: Target larger group

I want to focus on a small audience for most of the promotion of these webinars. In this case, only those who have visited during the past few days (excluding several groups, too). That way, those who don’t register won’t see these ads forever.

But that daily budget is modest, and I want to push registration as high as possible. So I’ll expand the audience for a week prior to the webinar start date. I’ve created all of those ad sets to run for my scheduled webinar dates for the rest of 2017.

My Funnel: Selling Product

Finally, I sell. As mentioned many times before, this isn’t my primary focus with Facebook ads. But I do sell as well, even though I dedicate the smallest proportion of budget here.

The reason why it gets the smallest budget is simple: The audience I target is largest at the top of the funnel and smallest at the bottom. To spend more, I’d need to expand the audience — making a sale less likely. I prefer to sell only to those most likely to buy.

In all, I have seven campaigns running to promote products. But the reality is that I only have five products to sell (at this moment):

Facebook Pixel 4-Week Training Program

Power Hitters Club – Basic

Power Hitters Club – Elite

Power Hitters Club – Entrepreneurs (CLOSED BETA)

One-on-Ones

So I’m promoting everything. I just don’t have a lot of products to sell.

Notice that in each case, I’m very careful to only sell to those most likely to buy that particular product.

Facebook Pixel Training Program: Those who registered for Keys to Success webinar or video series recently

PHC – Basic: Those who read a Facebook-related post on my website two times in the past 14 days

PHC – Elite: Those who read a Facebook-related post on my website three or more times in the past 14 days

PHC – Entrepreneurs: Those who are PHC – Elite members AND read an entrepreneurs post on my website

One-on-Ones: Those who are in the top 5% of time spent on my website during the past 30 days

I also created an “Abandoned Cart” ad for Power Hitters Club and the Facebook pixel training program.

Those who visit the landing page for one of these products during the past seven days but don’t convert will see this ad.

This is also where I’m much more likely to optimize for Reach. The reason is quite simple…

If I optimize for conversions, Facebook is going to show my ad to a small percentage of people within my targeted audience who are most likely to convert. While that’s typically acceptable (and even preferred), this isn’t what I want for a very small and relevant audience.

The abandoned cart audiences are tiny. I also want to reach ALL of those who registered for a recent webinar. No optimization needed, Facebook. Not in this case.

Your Turn

So these are the 15 campaigns that I’m running right now. As I said at the top, these campaigns aren’t perfect. The situation is fluid. I’m constantly tweaking, stopping campaigns and adding new ones. But this is a snapshot behind the curtain.

What campaigns are you running right now? What is your strategy?

Let me know in the comments below!

The post My 15 Facebook Ad Campaigns appeared first on Jon Loomer Digital.

[timothyakoonce]

My 15 Facebook Ad Campaigns

I’m often asked for examples of how I use Facebook ads. Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now.

That doesn’t mean that these campaigns are perfect. Some will work, and some will fail. I’ll undoubtedly tweak, adjust, and create new campaigns in the very near future.

But this restructure gives you a behind-the-scenes look at what I’m thinking about when I’m creating my own campaigns.

Here we go…

Motivation Behind the Restructure

It’s far too easy to get stuck in your ways, particularly when things are working. I suspect that’s where I was recently when I decided to shuffle the deck a bit.

I had fallen in love with a few targeting methods. In particular, I was targeting my website visitors who spent the most time on my site. This was an all-purpose audience that was being used for multiple objectives.

A Facebook rep will tell you this is a bad idea. The know-it-all advertiser will tell you the same. “Too much overlap,” they say. “You compete with yourself in the auction.”

The truth? That targeting was awesome. I don’t care about “competing with myself” if it provides the results I want. And I was getting great results.

I stuck to that approach when writing my post about Delivery Insights. If you aren’t familiar with the new tool, it helps you see things like Auction Overlap.

Since I rarely target broad audiences like Interests and Lookalikes, I tend to have high Auction Overlap. And as stated above, that’s not necessarily bad in and of itself.

By doing so, I don’t drive up the price of my own auctions. Instead, Facebook prevents this by automatically removing targeted people in a poorer performing ad set when they show up in the same auction multiple times.

So as long as your targeted audience is deep and awesome, you’ll be fine. And that, at least, has been my explanation for using that approach.

But I’m not averse to change. And I also love experimenting. So I figured, why not? Let’s scrap everything and start over.

And I think regardless of where this goes, we all need to “scrap everything and start over” every now and then. It challenges your assumptions. It allows you to see from a different perspective. You gain knowledge.

Overview: My 15 Facebook Ad Campaigns

I’ll be honest: I don’t typically have 15 campaigns running at a time. But this exercise forced me to go there.

I wanted to be sure to cover every objective. But I was also conscious of not using the same audience too often.

That realization opened things up a bit. It allowed me to get a little creative with how I targeted people and when.

My end goal wasn’t to completely eliminate overlap. Overlap will surely continue to exist.

Instead, I wanted to avoid using the exact same audience in multiple ad sets. I wanted to leverage the most engaged for the bottom of the funnel while going after those lower-engaged users for the top of the funnel.

And that funnel is critical. I talk about it a lot. My central strategy is to drive people through this basic funnel:

Top: Consume Content

Middle: Provide an Email Address

Bottom: Purchase

The result is that I target a broader audience for the top of the funnel, getting more precise as we go down. I end up spending more money at the top than at the bottom.

Another reason this is my focus is because Facebook ads aren’t the end of the game for me. My primary goal with ads is to drive traffic and build my email list. My email list then does the bulk of the heavy lifting with selling.

Enough talking. Here’s a 1,000-foot view of my 15 Facebook ad campaigns…

In the grid above, I break this up by goal. The top group is driving traffic, the middle group is building my email list, and the bottom group is selling product.

Don’t be distracted by campaign objectives. I use the “Reach” objective to sell sometimes because I want to reach everyone within a very small, relevant audience (like those who registered for a specific webinar during the past 14 days).

In the grid, I give you the basics regarding the following:

What I’m promoting

Campaign objective

Targeted audience

Excluded audience

Daily budget

Just know that I’m leaving out A LOT from this grid. I wanted to be as concise as possible so that you could actually read it (even if you still need to squint a bit).

Now, let’s take a closer look at each step of the funnel…

My Funnel: Driving Traffic

I complicated my funnel in January when I started writing about the entrepreneur topic in addition to Facebook ads. As a result, we have to nearly double the budget and campaign creation.

In a typical week, I write two blog posts: One about Facebook advertising and one for entrepreneurs. I then promote those two posts for one week — until the next posts are published.

This is an ongoing process. So while an individual campaign will only last a week, the approach itself doesn’t stop. I’m always promoting two blog posts.

While I’m not a big fan of targeting Interests and Lookalike Audiences, I’m more willing to do so at the top of the funnel. This is actually the first time in a long time that I’ve done so while promoting my Facebook advertising content.

But I do need to utilize these audiences for promoting my entrepreneur blog posts. The reason is simple: My audience of people who have read my posts for entrepreneurs is still growing. It’s a fraction of those who have read my Facebook advertising posts. I need to go beyond that.

All blog posts for entrepreneurs have “entrepreneurs” in the URL; all blog posts on Facebook ads include “facebook” in the URL. That’s how I’m able to create Website Custom Audiences around visitors who read posts on a single topic.

Most of these campaigns are pretty basic. I just promote the post that I shared to my Facebook page where I shared that blog post. And I leverage that same ad for multiple ad sets.

But you’ll notice that my third campaign is a blog post carousel…

This carousel consists of 10 of my most popular and recent blog posts on Facebook ads. I target those who visited during the past 31-60 days (but not during the past 30). This is an attempt to re-engage those who haven’t visted lately, driving them deeper into my ads funnel.

There’s another, more complicated campaign that’s for my most recent subscribers…

This is one of a series of ads that people who are new to my email list will see. I’m not selling anything yet. Just introducing you to what I’m all about.

This is done with a little Infusionsoft tagging magic. We have some automation in place that detects a new subscriber (as opposed to a current subscriber who made another action). They are then tagged and put into a “New Subscriber” email campaign. When that campaign completes, that tag is removed.

I created a Custom Audience based on that New Subscriber tag, and it is synced using a third party tool. So as long as a user is tagged as a new subscriber (it’s a short period of time), they’ll be seeing these ads.

Once again, I want these new subscribers to click on more links. When they do, they’ll be added to audiences that will be targeted further down the funnel.

My Funnel: Building My List

As explained yesterday, my list is critical to the success of my business. And Facebook ads are a big part of how I build that list.

At this moment, there are three lead magnets driving my list-building efforts with Facebook ads:

Keys to Success Facebook Ads Webinar

Keys to Success Facebook Ads Video Series

What Now? Entreprenurship Webinar

The Keys to Success video series is currently only available via Facebook ads, and I started promoting it (with lots of success) beginning last Friday. I plan to also create a video series for entrepreneurs.

The webinars occur on a near monthly basis. I do take some months off here and there, but the Keys to Success webinar, in particular, will air seven more times this year.

For each webinar, I create two separate campaigns:

Campaign #1: Lead Generation Objective

Campaign #2: Conversions Objective

The first campaign utilizes Facebook lead ads, which keep people on Facebook via a lead ad form. The second sends users to a landing page on my website.

I’m often asked why I use both. Well, the truth is that there are advantages and disadvantages to each approach. I’m not ready to commit 100% to one. The results tend to be about the same for me, too.

Something else you may notice is that I have two different strategies for my webinars:

Ongoing: Target very recent website visitors

1 Week from Webinar: Target larger group

I want to focus on a small audience for most of the promotion of these webinars. In this case, only those who have visited during the past few days (excluding several groups, too). That way, those who don’t register won’t see these ads forever.

But that daily budget is modest, and I want to push registration as high as possible. So I’ll expand the audience for a week prior to the webinar start date. I’ve created all of those ad sets to run for my scheduled webinar dates for the rest of 2017.

My Funnel: Selling Product

Finally, I sell. As mentioned many times before, this isn’t my primary focus with Facebook ads. But I do sell as well, even though I dedicate the smallest proportion of budget here.

The reason why it gets the smallest budget is simple: The audience I target is largest at the top of the funnel and smallest at the bottom. To spend more, I’d need to expand the audience — making a sale less likely. I prefer to sell only to those most likely to buy.

In all, I have seven campaigns running to promote products. But the reality is that I only have five products to sell (at this moment):

Facebook Pixel 4-Week Training Program

Power Hitters Club – Basic

Power Hitters Club – Elite

Power Hitters Club – Entrepreneurs (CLOSED BETA)

One-on-Ones

So I’m promoting everything. I just don’t have a lot of products to sell.

Notice that in each case, I’m very careful to only sell to those most likely to buy that particular product.

Facebook Pixel Training Program: Those who registered for Keys to Success webinar or video series recently

PHC – Basic: Those who read a Facebook-related post on my website two times in the past 14 days

PHC – Elite: Those who read a Facebook-related post on my website three or more times in the past 14 days

PHC – Entrepreneurs: Those who are PHC – Elite members AND read an entrepreneurs post on my website

One-on-Ones: Those who are in the top 5% of time spent on my website during the past 30 days

I also created an “Abandoned Cart” ad for Power Hitters Club and the Facebook pixel training program.

Those who visit the landing page for one of these products during the past seven days but don’t convert will see this ad.

This is also where I’m much more likely to optimize for Reach. The reason is quite simple…

If I optimize for conversions, Facebook is going to show my ad to a small percentage of people within my targeted audience who are most likely to convert. While that’s typically acceptable (and even preferred), this isn’t what I want for a very small and relevant audience.

The abandoned cart audiences are tiny. I also want to reach ALL of those who registered for a recent webinar. No optimization needed, Facebook. Not in this case.

Your Turn

So these are the 15 campaigns that I’m running right now. As I said at the top, these campaigns aren’t perfect. The situation is fluid. I’m constantly tweaking, stopping campaigns and adding new ones. But this is a snapshot behind the curtain.

What campaigns are you running right now? What is your strategy?

Let me know in the comments below!

The post My 15 Facebook Ad Campaigns appeared first on Jon Loomer Digital.

from Jon Loomer Digital https://www.jonloomer.com/2017/05/04/facebook-ad-campaigns/

[luxus4me]

Lifehack http://j.mp/2q2iQso

Do you feel painful when you’re reading a proposal with hundreds of pages? The same feeling goes for people who write them.

People struggle about how to write a good and comprehensive proposal and get their ideas heard. But they don’t want to receive a comment saying ‘too long didn’t read’. So it’s time to make good use of executive summary to highlight your ideas as no one will really read through every single word if there’re hundreds of pages.

An executive summary summarizes a report, proposal, or any kind of document. Unlike an abstract, an executive summary is a condensed version of the full document rather than an overview or orientation. It is mainly produced for business proposals, allowing readers to be rapidly acquainted with a large body of material without actually reading it.

A good executive summary can impress your readers immediately. Here I’ll provide everything you need for a good executive summary.

An executive summary is your pitch.

Imagine you’re in a bookstore looking for a book. How would you decide which one to be bought? I’m sure you’ll have a look at the cover, and then turn to its back and read its summary.

An executive summary is similar. It is an essential gateway for your business plan to get read. The aim of it is to grab readers’ attention and make them want to know more about whatever the document is presenting.

While for an entrepreneur, the one who writes the document, it is also important. Writing an executive summary helps you to develop a better vision of your business, and you have a more visualized picture of your story. You will come to know which aspect of your company has the clearest selling points and which requires more clarification.

Keep it to one page, followed by easy-to-skim subsections.

An executive summary is to grab attention instead of to provide details. So you should keep it short and concise.

One page should be enough to cover all the essential elements of an executive summary. Emphasize your main points and highlight those important findings or special ideas only. Don’t try to present all the graphs and figures in such limited space. And don’t waste a single word in an executive summary. Every word should exist with a clear purpose there.

Subheading is always important. By dividing your document into subsections, readers can skim through it quickly and easily. They can grasp your ideas within a minute or two by only reading the subheadings. This also helps you to organize your ideas in a much clearer way, which would be easier for readers to follow.

Make each section clear with the following structure.

Generally, a well-structured executive summary should include:

the mission statement

company information/background

(growth) highlights

your products/services

a summary of future plans

But what exactly should be included in different parts of an executive summary?

It’s straightforward for the mission statement. It explains what your business is all about and the goal of your business.

For the part about company information/background, think of the important events of your company history. When was your business formed? Where was it formed? Who founded it? What are their roles. You can also mention the size of your business and anything you think remarkable.

What makes your business outstanding? When you talk about highlights, you can include examples of business growth, such as financial or market highlights. Profit margin, market share, or any index you find impressive. Graphs and charts can be also included. But one or two will do.

You should also briefly describe your products/services you provide. Consider if your readers are familiar with your products or services. Try to provide a slightly more detailed description if your readers are not familiar with them.

A summary of future plans is to explain where you would like to take your business. It can be in short-term or in long-term. Your readers are interested to know if you share the same vision.

Some good examples of executive summary

Let’s take a look at the below extract which outlines what information the report deals with and see if you think it’s good.

Example 1

It (the report) highlights what type of consumer buying or business buying behaviors are displayed in the purchase of a product or service and explains why each behavior may occur. This enables a conclusion to be drawn from applying theory to reality.

What do you think? Good or bad?

I’d say it’s not a good one. It indeed briefly presents the idea of the report but it fails to provide a summary of the results gained, conclusions drawn and recommendations made. Readers gain nothing after reading such executive summary.

Example 2

The below is an extract from a sample executive summary for a Washington, D.C., bakery:

By creating a new niche in the restaurant industry, Rutabaga Sweets will increase sales by more than $145,000 over three years while maintaining a gross margin of 80%. Through a philosophy of “nothing but the best” regarding both product and service, Rutabaga Sweets will establish itself as an exceptional dessert bar in Washington DC. We also will gain a competitive advantage in take out and catered desserts.

See the difference? It provides figures and a concrete summary instead of a vague one. While your readers are reading, they can really feel your determination from your wordings.

If you’re interested in reading more good examples, you can refer to this one for an online pharmacy and this one for a pet care service center.

Remember, your executive summary is the first and probably the only chance for you to impress your readers. So avoid any silly mistakes and be ready to showcase your brilliant ideas!

Featured photo credit: Flaticon via flaticon.com

The post How to Get Your Great Ideas Heard with Just One Page of Proposal appeared first on Lifehack.

http://j.mp/2piLM1H via Lifehack URL : http://j.mp/2aIOrGM

[cleancutpage]

Get The Most Out of LinkedIn With These Tips

This post originally appeared on Marketplace Advertiser, ClientLook and is republished with permission. Find out how to syndicate your content with theBrokerList.

Get The Most Out of LinkedIn With These Tips

LinkedIn is a necessary part of your business marketing strategy. In fact, LinkedIn is the most popular social media platform for business use. Potential clients, investors, co-workers, and vendors are all using LinkedIn to boost their business, and you should be as well. Check out these tips to make the most out of your LinkedIn profile:

Your Profile Photo and Background Photo

Your profile photo should be a professional business headshot on LinkedIn and should be uploaded in a 400 x 400 pixel format. In addition to your headshot photo, you will also want to take advantage of your background image.

Use this space to reinforce your branding, your industry, or a little extra promotion for your business. The best size for your background image is 1584 x 396 pixels. Whatever you do, don’t leave it with the generic background. Make your profile stand out with unique photos that represent you and your business.

Edit Your Profile Settings

To make changes to your profile, click on the link in the upper right that says “Edit public profile and URL.” From here, you can personalize your URL to something like “http://bit.ly/2v7bwPY; or some other variation of your name or initials. You can also change the visibility of your profile to either “Public, All LinkedIn Members, Your Network, or Your Connections.” I highly recommend keeping your profile public so people can easily find you, view your profile, and connect with you.

Your Profile Headline and Summary

You have 120 characters to make an impact with your LinkedIn headline. Be unique and creative, but also keep it clear and concise. You have more space to write a compelling summary, but again you want to keep it short and sweet. Your summary should include keywords, introduce yourself to new viewers, give a brief overview of your experience, and you may also want to include a short blurb about your future goals.

Work Experience and Skills

This is laid out a bit like an online resume, but you don’t have to list every job you’ve ever had. Include your relevant work experience. Be sure to include a brief description of your job responsibilities and things you achieved while working in that position.

In addition to your employment history, you will also want to include relevant skills on your profile. Your connections have the opportunity to endorse you for these skills, so its best to keep the list short and concise. However, you will want to update your skills and work experience at least a few times per year to make sure it’s always up to date.

Ask For Recommendations

There’s no shame in asking previous co-workers or clients to write a short recommendation that will be included on your LinkedIn profile. It’s a nice courtesy to extend the favor and write a recommendation for those who write one for you. Within the recommendations section of your profile, simply click on “Ask for a recommendation” and LinkedIn will send the request to the people you specify.

Share Relevant Posts

Did you know that your post can be up to 1,300 characters in length? That’s a lot of space to share relevant news, link to your current blog posts, and highlight your knowledge and expertise on a regular basis. Don’t simply drop a website URL and run; write a sentence or two about what the URL is about and why your viewers should click through to read it. Keep in mind that your LinkedIn posts should be written to increase engagement, not just get people to click on a link to your own website. Remember that you can also tag other people and use relevant hashtags in your post to help expand your reach.

Regardless of your job or the industry that you’re in, LinkedIn can be a great boost to your career. Keep your profile up to date and stay relevant by implementing these tips.

While you’re on LinkedIn, we’d love to connect with you on our ClientLook business page, the ClientLook Commercial Real Estate CRM group, or in the Technology for Commercial Real Estate group.

RSS Feed provided by theBrokerList Blog - theBrokerList for commercial real estate brokers (cre) and Get The Most Out of LinkedIn With These Tips was written by ClientLook.

Get The Most Out of LinkedIn With These Tips published first on https://greatlivinghomespage.tumblr.com/

[cleancutpage]

Get The Most Out of LinkedIn With These Tips

This post originally appeared on Marketplace Advertiser, ClientLook and is republished with permission. Find out how to syndicate your content with theBrokerList.

Get The Most Out of LinkedIn With These Tips

LinkedIn is a necessary part of your business marketing strategy. In fact, LinkedIn is the most popular social media platform for business use. Potential clients, investors, co-workers, and vendors are all using LinkedIn to boost their business, and you should be as well. Check out these tips to make the most out of your LinkedIn profile:

Your Profile Photo and Background Photo

Your profile photo should be a professional business headshot on LinkedIn and should be uploaded in a 400 x 400 pixel format. In addition to your headshot photo, you will also want to take advantage of your background image.

Use this space to reinforce your branding, your industry, or a little extra promotion for your business. The best size for your background image is 1584 x 396 pixels. Whatever you do, don’t leave it with the generic background. Make your profile stand out with unique photos that represent you and your business.

Edit Your Profile Settings

To make changes to your profile, click on the link in the upper right that says “Edit public profile and URL.” From here, you can personalize your URL to something like “http://bit.ly/2v7bwPY; or some other variation of your name or initials. You can also change the visibility of your profile to either “Public, All LinkedIn Members, Your Network, or Your Connections.” I highly recommend keeping your profile public so people can easily find you, view your profile, and connect with you.

Your Profile Headline and Summary

You have 120 characters to make an impact with your LinkedIn headline. Be unique and creative, but also keep it clear and concise. You have more space to write a compelling summary, but again you want to keep it short and sweet. Your summary should include keywords, introduce yourself to new viewers, give a brief overview of your experience, and you may also want to include a short blurb about your future goals.

Work Experience and Skills

This is laid out a bit like an online resume, but you don’t have to list every job you’ve ever had. Include your relevant work experience. Be sure to include a brief description of your job responsibilities and things you achieved while working in that position.

In addition to your employment history, you will also want to include relevant skills on your profile. Your connections have the opportunity to endorse you for these skills, so its best to keep the list short and concise. However, you will want to update your skills and work experience at least a few times per year to make sure it’s always up to date.

Ask For Recommendations

There’s no shame in asking previous co-workers or clients to write a short recommendation that will be included on your LinkedIn profile. It’s a nice courtesy to extend the favor and write a recommendation for those who write one for you. Within the recommendations section of your profile, simply click on “Ask for a recommendation” and LinkedIn will send the request to the people you specify.

Share Relevant Posts

Did you know that your post can be up to 1,300 characters in length? That’s a lot of space to share relevant news, link to your current blog posts, and highlight your knowledge and expertise on a regular basis. Don’t simply drop a website URL and run; write a sentence or two about what the URL is about and why your viewers should click through to read it. Keep in mind that your LinkedIn posts should be written to increase engagement, not just get people to click on a link to your own website. Remember that you can also tag other people and use relevant hashtags in your post to help expand your reach.

Regardless of your job or the industry that you’re in, LinkedIn can be a great boost to your career. Keep your profile up to date and stay relevant by implementing these tips.

While you’re on LinkedIn, we’d love to connect with you on our ClientLook business page, the ClientLook Commercial Real Estate CRM group, or in the Technology for Commercial Real Estate group.

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