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How to put keywords on Amazon ? Use of keywords on Amazon
To put keywords on Amazon effectively, follow these steps: 1. Product Title: Place the most important keywords related to your product at the beginning of the title. Keep it concise and readable, while incorporating relevant terms that customers might use when searching for your product. 2. Bullet Points and Description: Integrate keywords naturally in your bullet points and product…
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#How to put keywords#How to put keywords on amazon#Keywords#Keywords hacks#Put keywords on amazon#Steps to use keywords#Trick to use keywords#Use of keywords
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Living online means never quite understanding what’s happening to you at a given moment. Why these search results? Why this product recommendation? There is a feeling—often warranted, sometimes conspiracy-minded—that we are constantly manipulated by platforms and websites.
So-called dark patterns, deceptive bits of web design that can trick people into certain choices online, make it harder to unsubscribe from a scammy or unwanted newsletter; they nudge us into purchases. Algorithms optimized for engagement shape what we see on social media and can goad us into participation by showing us things that are likely to provoke strong emotional responses. But although we know that all of this is happening in aggregate, it’s hard to know specifically how large technology companies exert their influence over our lives.
This week, Wired published a story by the former FTC attorney Megan Gray that illustrates the dynamic in a nutshell. The op-ed argued that Google alters user searches to include more lucrative keywords. For example, Google is said to surreptitiously replace a query for “children’s clothing” with “NIKOLAI-brand kidswear” on the back end in order to direct users to lucrative shopping links on the results page. It’s an alarming allegation, and Ned Adriance, a spokesperson for Google, told me that it’s “flat-out false.” Gray, who is also a former vice president of the Google Search competitor DuckDuckGo, had seemingly misinterpreted a chart that was briefly presented during the company’s ongoing U.S. et al v. Google trial, in which the company is defending itself against charges that it violated federal antitrust law. (That chart, according to Adriance, represents a “phrase match” feature that the company uses for its ads product; “Google does not delete queries and replace them with ones that monetize better as the opinion piece suggests, and the organic results you see in Search are not affected by our ads systems,” he said.)
Gray told me, “I stand by my larger point—the Google Search team and Google ad team worked together to secretly boost commercial queries, which triggered more ads and thus revenue. Google isn’t contesting this, as far as I know.” In a statement, Chelsea Russo, another Google spokesperson, reiterated that the company’s products do not work this way and cited testimony from Google VP Jerry Dischler that “the organic team does not take data from the ads team in order to affect its ranking and affect its result.” Wired did not respond to a request for comment. Last night, the publication removed the story from its website, noting that it does not meet Wired’s editorial standards.
It’s hard to know what to make of these competing statements. Gray’s specific facts may be wrong, but the broader concerns about Google’s business—that it makes monetization decisions that could lead the product to feel less useful or enjoyable—form the heart of the government’s case against the company. None of this is easy to untangle in plain English—in fact, that’s the whole point of the trial. For most of us, evidence about Big Tech’s products tends to be anecdotal or fuzzy—more vibes-based than factual. Google may not be altering billions of queries in the manner that the Wired story suggests, but the company is constantly tweaking and ranking what we see, while injecting ads and proprietary widgets into our feed, thereby altering our experience. And so we end up saying that Google Search is less useful now or that shopping on Amazon has gotten worse. These tools are so embedded in our lives that we feel acutely that something is off, even if we can’t put our finger on the technical problem.
That’s changing. In the past month, thanks to a series of antitrust actions on behalf of the federal government, hard evidence of the ways that Silicon Valley’s biggest companies are wielding their influence is trickling out. Google’s trial is under way, and while the tech giant is trying to keep testimony locked down, the past four weeks have helped illustrate—via internal company documents and slide decks like the one cited by Wired—how Google has used its war chest to broker deals and dominate the search market. Perhaps the specifics of Gray’s essay were off, but we have learned, for instance, how company executives considered adjusting Google’s products to lead to more “monetizable queries.” And just last week, the Federal Trade Commission filed a lawsuit against Amazon alleging anticompetitive practices. (Amazon has called the suit “misguided.”)
Filings related to that suit have delivered a staggering revelation concerning a secretive Amazon algorithm code-named Project Nessie. The particulars of Nessie were heavily redacted in the public complaint, but this week The Wall Street Journal revealed details of the program. According to the unredacted complaint, a copy of which I have also viewed, Nessie—which is no longer in use—monitored industry prices of specific goods to determine whether competitors were algorithmically matching Amazon’s prices. In the event that competitors were, Nessie would exploit this by systematically raising prices on goods across Amazon, encouraging its competitors to follow suit. Amazon, via the algorithm, knew that it would be able to charge more on its own site, because it didn’t have to worry about being undercut elsewhere, thereby making the broader online shopping experience worse for everyone. An Amazon spokesperson told the Journal that the FTC is mischaracterizing the tool, and suggested that Nessie was a way to monitor competitor pricing and keep price-matching algorithms from dropping prices to unsustainable levels (the company did not respond to my request for comment).
In the FTC’s telling, Project Nessie demonstrates the sheer scope of Amazon’s power in online markets. The project arguably amounted to a form of unilateral price fixing, where Amazon essentially goaded its competitors into acting like cartel members without even knowing they’d done so—all while raising prices on consumers. It’s an astonishing form of influence, powered by behind-the-scenes technology.
The government will need to prove whether this type of algorithmic influence is illegal. But even putting legality aside, Project Nessie is a sterling example of the way that Big Tech has supercharged capitalistic tendencies and manipulated markets in unnatural and opaque ways. It demonstrates the muscle that a company can throw around when it has consolidated its position in a given sector. The complaint alleges that Amazon’s reach and logistics capabilities force third-party sellers to offer products on Amazon and for lower prices than other retailers. Once it captured a significant share of the retail market, Amazon was allegedly able to use algorithmic tools such as Nessie to drive prices up for specific products, boosting revenues and manipulating competitors.
Reading about Project Nessie, I was surprised to feel a sense of relief. In recent years, customer-satisfaction ratings have dipped among Amazon shoppers who have cited delivery disruptions, an explosion of third-party sellers, and poor-quality products as reasons for frustration. In my own life and among friends and relatives, there has been a growing feeling that shopping on the platform has become a slog, with fewer deals and far more junk to sift through. Again, these feelings tend to occupy vibe territory: Amazon’s bigness seems stifling or grating in ways that aren’t always easy to explain. But Nessie offers a partial explanation for this frustration, as do revelations about Google’s various product adjustments. We have the sense that we’re being manipulated because, well, we are. It’s a bit like feeling vaguely sick, going to the doctor, and receiving a blood-test result confirming that, yes, the malaise you experienced is actually an iron deficiency. It is the catharsis of, at long last, receiving a diagnosis.
This is the true power of the surge in anti-monopoly litigation. (According to experts in the field, September was “the most extraordinary month they have ever seen in antitrust.”) Whether or not any of these lawsuits results in corporate breakups or lasting change, they are, effectively, an MRI of our sprawling digital economy—a forensic look at what these larger-than-life technology companies are really doing, and how they are exerting their influence and causing damage. It is confirmation that what so many of us have felt—that the platforms dictating our online experiences are behaving unnaturally and manipulatively—is not merely a paranoid delusion, but the effect of an asymmetrical relationship between the giants of scale and us, the users.
In recent years, it’s been harder to love the internet, a miracle of connectivity that feels ever more bloated, stagnant, commercialized, and junkified. We are just now starting to understand the specifics of this transformation—the true influence of Silicon Valley’s vise grip on our lives. It turns out that the slow rot we might feel isn’t just in our heads, after all.
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Most self-publishers know that the keywords you choose play an important role when it comes to showing up for certain searches. However, knowing what to do with keywords can get complicated.
Amazon presents us with seven boxes in which we can enter our desired target Kindle keywords. In each box, we can use up to 50 characters, which allows us to either put in a particular target phrase we want to rank for or fill up the box to include as many phrases as possible.
Some book marketing gurus argue that you should use up as many of the available characters as possible, while others believe you should only enter a target phrase. This conflicting advice has left lots of authors scratching their heads, wondering how to actually approach their Kindle keywords.
Well, in this article, I’m going to use data we gained from experimentation to provide the most optimal way to fill in your seven Kindle keywords.
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Table of contents
What are the 7 Kindle Keyword Boxes?
Terminology For This Article
The Experiment with Kindle Keywords
So, Here is What Authors Should Do
Step 1 : Find 1-3 Keyword Specific Phrases
Step 2 : Find 1-2 to Target Specific Categories
Step 3 : For the Rest, Fill in With Niche Specific Terms and Phrases
6 Questions Answered By the Experiment
#Kindle publishing#kindle keywords#publishing#indie publishing#self publishing#kdp#amazon kdp#kindlepreneur
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where do you shop? i love your fits sm
In my pinned post I am wearing a top from etsy layered over a tank top from amazon, a skirt from romwe, a belt from amazon, doc martens, various jewelry mostly secondhand except for the big cross necklace. which i cut the cross off a dress from dolls kill and put it on a big chain.
to be honest, i spend a lot of time looking at inspo on tiktok or paying attention in movies/tv and thinking about how i can recreate it with things i already own or what specific pieces i need for an aesthetic i want that are suited to my style, and then i try to find or create the perfect item primarily using google lens/keywords and online secondhand retailers. i also have been focusing on reducing my closet a lot so i can concentrate on the items that are how i want to dress instead of feeling overwhelmed and wearing the same mcr sweatshirt and jeans every day for months.
like for example, if i see a tiktok of a girl in a red maxi skirt and tank top with a bunch of necklaces that looks great. i dont run out and buy red stuff from her TikTok shop because i hate wearing red. i also dont like how my arms look in tank tops. so ill think about what maxi skirts, jewelry, and tops i already own in colors/shapes i like that can emulate a similar vibe to her.
or like for example i recently saw a whimsigoth aesthetic TikTok that included a bunch of butterfly watches, and i was immediately obsessed, so i spent a long time looking using keywords and didnt find any i liked. but through using Google Lens on ones similar to what I wanted, I ended up finding a watch face i liked but with a big ugly mens metal band on a more obscure vintage site called Grailed. so i bought a plain black leather band on amazon and had a local watch shop replace the band, its perfect, and ive worn it every day since.
hope that helps!!
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Just some examples of how suboptimal the Kindle self-publishing set-up is:
(1) My author bio got rejected with the error "You have used a prohibited word." I kept reading it over, like, "What word could possibly be triggering this????" Before taking out the link to my Tumblr page. That was the trick, I guess you can't have links in your author bio. But...it feels like Amazon could...tell you that......?????
(2) Likewise, Amazon kept rejecting my manuscript for completely unspecified reasons. Over and over, just rejecting it, without telling me why. I kept following the directions and following the directions, tweaking tiny little things like, "Is this the problem? Is THIS the problem??" Finally I was like, "Is it because it's not a PDF????" It DOES say a PDF gives you the best results but I was on a computer where print-to-PDF wasn't working (don't even ask...) so I thought I'd try with the .doc, which it also claims to accept. When I got to a computer where I could PDF, yes, it accepted the same exact manuscript with zero issues. So......it seems like Amazon doesn't actually accept .docx documents and it shouldn't claims that it does?????
(3) Even though I used the exact Amazon template, downloaded from Amazon, that it told me to use for the paperback manuscript, it still told me that it had uploaded with sizing errors, but don't worry, it would fix it for me. I feel like their exact template should not have sizing errors, but I apparently have high standards.
(4) My book still doesn't show up when you search Amazon. In fact, if you search my title plus author name, you get zero results. I Googled this issue to see if it IS an issue or maybe searching just takes a while to kick in. The suggestions were: (a) Just give people a direct link. Okay, but....maybe people might want to search your book, too...???? A feature Amazon claims to have.....??? (b) Sometimes Amazon assumes people don't actually want to find your book, even when they are searching deliberately for it, because Amazon decides your book isn't good enough for people to actually want to read, and so it just doesn't return it in search results and instead returns other books it thinks people should want to read more. ?????? (c) Put the title of your book in a keyword search box, which I'm going to try, but seems a little silly, but okay. (d) Don't even bother to title your books with a title, just title them with a summary of what's in them, you're not special enough to have a title. (e) Contact Amazon directly to ask them to make your title and author name searchable, sometimes Amazon automatically spellchecks your title and author name and/or otherwise doesn't enter the information correctly and you need to contact them directly to fix the problem.
This is a small selection. When I tell you it took me several days of multi-hour sessions to get the technology to work even a little bit, I'm not lying.
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Top Tools and Strategies for Effective Keyword Research in 2024
Whether you’re optimizing a blog put-up, growing an e-trade save, or designing a content material method, figuring out the right key phrases is vital to attracting and interacting with your audience. This manual will delve into the fundamentals of keyword research, its importance, tools to apply, and how to execute it correctly.
Keyword Research
What is Keyword Research?
Keyword studies are the manner of figuring out and reading the search phrases that users enter into engines like Google. These keywords constitute the topics, questions, or problems your target audience is interested in, making them crucial for SEO (search engine optimization), content advertising, and pay-in-keeping with-click-on (PPC) campaigns.
By expertise what your target audience is trying to find, you may create content that aligns with their needs and drives targeted site visitors to your website.
Types of Keywords
Short-Tail Keywords:
Typically one or two words.
High search volume but also highly competitive.
Example: "shoes," "laptops."
Long-Tail Keywords:
Phrases containing three or more words.
Lower search volume but higher conversion rates due to specific intent.
Example: "Best running shoes for flat feet."
LSI Keywords (Latent Semantic Indexing):
Examples for “digital marketing”: "SEO tools," "content marketing strategies."
Transactional Keywords:
Indicate a strong intent to take action, like purchasing or signing up.
Example: "Buy Nike sneakers online."
Informational Keywords:
Reflect queries for knowledge or guidance.
Example: "how to bake a cake."
Navigational Keywords:
Example: "Amazon login."
Tools for Effective Keyword Research
Free Tools:
Google Keyword Planner
Ubersuggest
Google Trends
Paid Tools:
Ahrefs
SEMrush
Moz Keyword Explorer
Specialized Tools:
Answer the Public (question-based keywords)
Keywords Everywhere (browser extension for quick insights)
Why is Keyword Research Important?
Understanding Your Audience: Keyword research well-known shows your audience's reason, possibilities, and pain points. It allows you to tailor your content to satisfy their desires efficaciously.
Improving SEO Performance: Targeting the proper keywords can improve your internet site's visibility on seek engine effects pages (SERPs). Higher visibility often translates to greater visitors and higher engagement.
Boosting ROI in Marketing Campaigns: Whether you’re running Google Ads or developing content material, specializing in excessive-acting keywords guarantees your resources are invested in areas that generate measurable returns.
Outpacing Competitors: Competitive keyword research helps you discover gaps in your competition’s techniques, allowing you to create precise, content-centered content.
Steps to Conduct Keyword Research
Understand Your Goals
Define the purpose of your keyword studies. Are you aiming to power traffic, enhance conversions, or establish notion leadership? Clear desires will assist you in planning your research.
Brainstorm Seed Keywords
Seed keywords are the muse of your research. Start with fashionable terms associated with your niche, products, or services. For instance, if you run a fitness weblog, seed keywords may want to include "exercise exercises," "weight reduction guidelines," and "healthful recipes."
Analyze Competitors
Competitor analysis can screen high-performing keywords you might not have taken into consideration. Tools like SEMrush, Ahrefs, or SpyFu assist you in analyzing your competitors’ keyword strategies and identifying gaps or opportunities.
Use Keyword Research Tools
There are numerous gear to be had to extend and refine your keyword list:
Google Keyword Planner: Ideal for PPC campaigns, providing search extent and opposition information.
Ahrefs: Offers key-word issue rankings and click on-via price (CTR) metrics.
SEMrush: Includes keyword developments, competitive evaluation, and content material pointers.
Ubersuggest: Free tool with keyword ideas and SEO metrics.
Answer the Public: Great for discovering question-based queries.
Evaluate Keyword Metrics
When narrowing down your keyword list, awareness on those critical metrics:
Search Volume: The average number of month-to-month searches for a keyword.
Keyword Difficulty (KD): Indicates how competitive a keyword is to rank for.
Cost Per Click (CPC): Relevant for PPC campaigns; suggests the common price of a keyword in advertisements.
Click Potential: Determines if the key-word drives real clicks.
Identify User Intent
Search intent refers back to the purpose in the back of a query. It can be classified into:
Informational: Seeking know-how ("the way to start a blog").
Navigational: Looking for a particular website ("LinkedIn login").
Transactional: Ready to take action ("purchase DSLR digicam on line").
Understanding intent ensures your content material aligns with person expectancies, improving engagement and conversions.
Organize and Prioritize
Once you have a list of keywords, prepare them into classes primarily based on subjects or reason. Prioritize keywords with high relevance, viable competition, and sturdy alignment along with your dreams.
Advanced Keyword Research Techniques
Focus on Local search engine optimization Keywords
For groups focused on particular places, consist of nearby modifiers on your key phrases, which include "pleasant coffee shop in Chicago."
Analyze Questions
Use tools like Answer the Public or Google’s “People Also Ask” function to become aware of not unusual questions your target audience asks. These queries can encourage blog posts, FAQs, or video content material.
Leverage Trends
Google Trends will let you perceive seasonal or rising keywords. For instance, "holiday gift thoughts" spikes throughout the 12 months-quit buying season.
Explore Voice Search Keywords
Voice search queries are normally conversational and longer. Optimize for those with the aid of inclusive of herbal language phrases, such as "What’s the best manner to research Spanish?"
Common Keyword Research Mistakes
Ignoring Search Intent: Targeting a keyword without information about user intent can lead to excessive bounce costs and negative engagement.
Focusing Only on High-Volume Keywords: While those entice greater visitors, they’re frequently too competitive for smaller web sites to rank for.
Overlooking Long-Tail Keywords: These are less competitive and often have better conversion rates due to their specificity.
Not Updating Keyword Strategy: Search developments exchange. Regularly revisiting and refining your key-word list guarantees your method remains relevant.
How to Apply Keywords in Content
Title and Meta Description: Include your number one keyword to improve click on-through prices on SERPs.
Headings and Subheadings: Use keywords to structure your content and improve clarity.
Content Body: Naturally comprise key phrases without overstuffing.
Image Alt Text: Use key phrases to optimize photographs for search engines like google and yahoo.
URL Structure: Keep URLs concise and include your number one key-word.
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When it comes to selling on Amazon, using the right advertising strategy can be the difference between success and failure. At AiHello, we’ve helped over 5000 sellers with their PPC and we’ve learned what works and what doesn’t over the years. By the end of this article, you’ll learn the 12 most important Amazon advertising strategies we came across and how to implement them. 12 Best Amazon Advertising Strategies 1.ASIN PrioritizationBest for when specific ASINs are performing better than others.2.Organic Ranking CampaignsBest for when you have a good CVR.3.DaypartingBest for when your category is highly affected by date and time.4.Search Term AnalysisBest for accounts that use a lot of autos and broad match types.5.Match Type AnalysisBest for accounts using all match types.6.Net Profit Per Session ModelBest for when your growth is stalling.7.Cross Ad Type CheckBest for ASINs that are too focused on either SP or SB.8.Ad Spend SegmentationBest for fixing high-ACoS campaigns.9.Adjust Campaign StructureBest for accounts with a lot of keywords.10.Waterfall CampaignsBest for large catalog accounts.11.Break Down Your Ad Spend Best for ASINs with under-utilized ad spends.12.Budget OptimizationBest for companies with a lot of campaigns. 1. ASIN Prioritization Usually, 20% of ASINs produce 80% of revenue. So rather than advertising your entire catalog, you should focus on making the most out of the 20%. Using this Amazon advertising strategy, we took a client's ACoS from 45% to 20% while quadrupling sales from $60k/month to $250k/month. Before AiHello they were spending $25k/month across dozens of ASINs. Some did well and some did not. After AiHello, they were spending almost $50k per month, but $46k of it went to a single ASIN - that's 92% of the budget being spent on one product. This might sound counterintuitive, but the thing is, this product had the best reviews, the best CVR, and an extremely high search volume - much higher than a lot of other ASINs combined. It was also spending 20% - 30% of the budget and bringing in 80% of total sales - so we went all in. Today, this ASIN does multiple 7 figures in both ad sales and total sales. That’s a lot more than what the total account used to do. Now, to implement this in your account and grow your sales, you need to identify ASINs with a higher sales contribution than spend contribution. To find those super ASINs, we suggest you check business reports and order all your ASINs by sales. Then list the top products that together produce 80% of your current revenue. Then head over to the “products” section of your campaign manager to check the sales and spend contribution of your best ASINs. Once you do that, the next step is to use Helium10's Black Box to get a rough estimate of how much your top 5 competitors sell and use that to gauge whether or not these ASINs have the potential to grow. Once you find a high-performance ASIN - where the top competitors are selling at least 2-5x what you are, start investing more and more money into it so you can scale up and grow total sales. 2. Bidding On Almost-Ranked Keywords When you bid on keywords that you have the potential to rank organically for, your ad spend generates both ad sales and organic sales. There are two ways to go about this: Strategy 1: Search Query Performance Report It's easy to rank organically on keywords where you have a higher conversion rate than your competitors. To find these keywords, you can use the SQPR. It will show you your share of clicks and your share of sales on each search term. If your share of sales is higher than your share of clicks, that means you have an above-average CVR and will most likely be able to rank for that keyword. Strategy 2: Medium-rank Keywords from Helium10 It's easier to go from rank 10 to rank 5 than it is to go from rank 40 to rank 5. That's why we always focus on medium-rank keywords first. To find your medium-rank keywords for any ASIN, put it in Cerebro and filter for keywords where you rank min 10 and max 30. Exclude keywords with a search volume below 100 and those with your brand name. Now that you have your ‘almost-ranked keywords’ from SQPR and H10, place each one into its own SP keyword campaign using exact match. Add a high Top of Search boost and set high bids to maximize visibility. After that, you can create more campaigns in other match types and use SBV with high bids to rank faster. Then create a spreadsheet with all the keywords and update it with new rank, spending, and sales data every 10 days. If you’re unable to launch rank campaigns for all the keywords because of your budget, remove any super high-volume, high-competition keywords from the list and try to focus on only the keywords with a massive CVR advantage or an organic rank that’s above 20. 3. Dayparting Some categories have hours and days that perform much better/worse than others. We can adjust bids during these periods to increase sales or lower your Amazon advertising cost/. With dayparting, you also maximize high-performance periods when your competitors run out of budget because they have ads running all day long. In the screenshot below, you can see the ACOS (green line) goes up on the weekend and sales (orange line) go down. This is an example of when you'd daypart. To get started with this Amazon advertising strategy, you need to know when you make the most sales. Check business reports to see what hours during the day you sell the most. You should aggregate 5-20 days' worth of data for this to make it as accurate as possible. Once you have your peak hours, head over to the campaign manager and select the campaign you’d like to set up dayparting for. Next, select “budget rules” and add a schedule-based budget rule that maximizes your spending during the high-performance hours you’ve identified. You can also manually pause/unpause your campaigns during peak/non-peak hours. The major limitation here is that this data is account-level but the individual products have different buying times. It could be possible that some of your products sell best at midnight on weekends and some products sell better at 5 am on Mondays. The only way you could figure this out is if you went through the sales history of all of your products and analyzed the sales trend. And even if you find the sales trend, it's still a pain to go in and set up rule-based automation for your whole catalog. It might work when you have one or two products. But as you grow in size, it’s impossible to daypart properly. This is why automating dayparting has become an option with several AI tools, including our own. The AI reads hourly data on a product level from Amazon Marketing Stream and uses that to identify trends in ACoS, Spend, Sales, CPC, and CVR and changes your bids intra-day to get you the best performance automatically. This means you don’t have to spend hours trying to figure out what time each product performs best or worry about how to set up schedule-based rules that maximize your budget for each ASIN. 4. Search Term Analysis If you have been running PPC campaigns for some time, this Amazon ads strategy will help you find profitable search terms that you might have missed and unprofitable ones that you need to negate. To begin, download your search term report for the last 30 days, and add it to a Google sheet. This is what a search term report looks like: Next, segment by: - The targeting types - AUTO, keyword, and ASIN. - Branded and unbranded search terms. - Search terms that have made at least one sale but haven’t been added as keywords. - Search terms that have spent the equivalent of the product average order value but have not sold anything. The filters for targeting types, branded and unbranded, are for analyzing performance. For example, with targeting types segmented, you can see how you perform on each type of targeting and allocate spend based on that. With branded and unbranded, you can see how many new-to-brand customers you're getting and how you're performing on branded and generic search terms Good search terms that have not been added as keywords are for harvesting. You can copy them into other manual campaigns and target them directly in all match types. You can manually download your search term reports every week to find new keywords. For search terms that have spent product AOV but have yet to generate any sales, you should negate them to save ad spend. You can do this by going through your campaigns one by one to find them. Or you can have both keyword harvesting and negation set up automatically across thousands of campaigns with AiHello. To set up harvesting with AiHello, simply select the campaign you want to harvest from and link it to the manual campaign you want the keyword to be added to from the autopilot settings. You can also use AiHello’s negation feature to automatically prevent your ads from showing up for search terms that have spent more than product AOV but have not generated any sales. For example, if you select 1.5 as your benchmark and your cost per customer acquisition is $8, AiHello will automatically negate any keyword that spends $12 ($8 x 1.5) without making at least one sale. 5. Match Type Analysis When you break down performance by match type, you can understand your numbers better and allocate ad spend to get the highest revenue possible. To use this strategy, head over to your targeting tab under the campaign manager and filter targets by broad, phrase, and exact match. Next, compare ACoS, CPC, and CVR to see if there’s any difference that you can use to make effective adjustments. For example, if the CVR is higher for certain match types, you can spend more on those targets to potentially improve sales or ACoS. You can also check if there’s any difference between the number of targets in each match type. Usually, having more targets in one match type means you can duplicate some keywords in other match types to get more reach. 6. Net Profit Per Session Model The more sessions you drive, the lower your net profit per session will be - especially when your products are mature. To increase profits, you need to invest in ASINs that produce the most net profit per session. For example, if you currently have 2000 sessions on an ASIN and you spend $2000 to get another 4000 sessions, your cost/session on those additional 4000 would be $ 0.5. If you convert 10% of those 4000 sessions, you'll sell 400 units. And if your 400 units have a combined gross profit of $4000 and you spent $2000 on ads for them then your net profit ends up as $2000. Now, if you keep spending more to increase your sessions, one of two things will happen: 1. You'll exhaust your high-converting audiences and move into audiences with a lower unit session percentage. 2. Your cost per session will go up. This is what this would look like: You spend $2000 to go from 7000 sessions to 11000. Those additional 4000 sessions convert at 7%. You sell 280 units with a gross profit of $2800, after ads you net $800. So, if you’re looking to add some extra dollars to your ad budget, don’t just put it in an ASIN that is performing well. Instead, calculate your net profit for your best ASINs and invest in the one with the highest potential. Here’s how to calculate your net profit per session: Total revenue/Total sessions = Revenue per session Revenue per session - Selling costs - Landed cost = Gross profit per session Ad spend/sessions = Cost per session Gross profit per session - Cost per session = Net profit per session 7. Cross Ad Type Check This strategy allows you to find high-performing keywords that you’re only using in SP or SB and duplicate them to make more sales. You need to first check all the targets in each ad type. To do this, go to the campaigns tab and filter your campaigns by ad type. Then export the list of campaigns under each ad type. Next, go to the targeting tab and filter by campaign. Put the campaign names for each ad type in to see their targets. Once you export all the targets for each one separately, you can compare them in Excel and add all the high-performing keywords missing for each ad type. To consider a keyword as high-performing, it should have 3 or more sales at an average or below-average ACoS. 8. Ad Spend Segmentation This Amazon marketing strategy helps you see your losing and winning campaigns so you can take action to improve them. Here’s how to implement it: Open two tabs on the campaign manager and add a filter for each one. Filter one should be ACoS equal to or greater than the account average and filter two should be ACoS equal to or lower than the account average. Group 1 = every campaign that’s raising your ACoS Group 2 = every campaign that’s lowering your ACoS The first thing you want to do with this data is figure out how much of your spend and sales come from each group. Each group will generally be around 40-60% of sales but usually, the high ACoS group will spend more. Next, try to find commonalities between the high ACoS campaigns. Are they all the same ad type? Targeting type? Match type? Are they all autos? Or maybe they’re all for the same ASIN? Or do they all use very broad keywords? And so on. Here’s a real-life example: No filter: Campaigns under 35% ACoS: Campaigns above 35% ACoS: The beauty of this strategy is that it simplifies things. Instead of “my ACoS is rising and I don’t know what to do.” It becomes “My auto campaigns are burning money, let me add negatives and lower my bids.” 9. Adjust Campaign Structure Perfecting campaign structure can be tricky. You’ll need to invest an ample amount of time and effort to ensure that your campaigns are appropriately structured, especially if you have a large catalog. One of the major flaws we see in many campaigns is keyword stuffing. It is broadly defined as having more than 15 keywords per campaign. But it also refers to mixing match types in 1 campaign and mixing branded and unbranded keywords. Here are the 3 main issues with keyword stuffing: - You can only set budgets on the campaign level, so if you give a campaign a $50 budget and you have 400 keywords you’ll have very little control over where it goes. - Mixing match types and branded and unbranded makes it very difficult to track performance. - You can't set placement boosts on a keyword level, only at a campaign level. So having too many keywords in a campaign means your placement boosts won't be accurate. Here’s what you should do instead: Create single-keyword campaigns for your hero keywords and 5-10 keyword regular campaigns for everything else, and make sure to only put keywords with a similar SV together in these campaigns. If you follow this structure your spend will go up, you’ll get more reach and your sales will go up as a result. It also gives you much better control over spend which makes ACoS reduction easier. 10. Waterfall Campaigns Waterfall campaigns are an easy-to-set-up and low-maintenance way to add low ACoS sales to your account. They're especially useful if you have a large catalog and can sometimes add up to 7 figures of revenue per year. All you have to do is set up an auto campaign with one ad group for each SKU you have. You can divide these auto campaigns by product similarity instead of having all of your SKUs in one campaign. Next, set 10-25 cent bids for each target. Use down-only bidding and either put no placement boost or a minor one. If you have higher ASP products, you can use up & down and a more significant placement boost to be more aggressive. After that, you’ll start seeing each ad group get a trickle of clicks each month. Say 4-20 each. And if you multiply that by 2000, 3000, or 4000 ad groups, the numbers add up very quickly. Here’s an example of how Waterfall campaigns helped us generate ad sales at a relatively low ACoS: 11. Break Down Your Ad Spend Many sellers don’t know what their ad distribution is, but when you break down your ad spend you’re more likely to see where you’re over/under spending and fix it. You should break down spend by % going into each match type, % going into each ad type, % going into each targeting type, and % going into each ASIN. To do this manually, follow these steps: - Go over to the targeting tab under campaign manager. - Export results and filter them on Excel by match type and targeting type. - Then head over to the campaign tab to filter campaigns by ad type. - Check the product report to get ASIN data. - Fix any imbalance you find. Here’s how we used this exact strategy to increase our clients’ sales by 27% at a 22% ACoS in 12 days. Before: 12th Jan - 23rd Jan After: 24th Jan - 4th Feb When we onboarded their account, we analyzed their spending and discovered that the majority of their ad dollars were going toward poor-performing ASINs and broad keywords. We also discovered that only 3 campaigns were active and they were stuffed with more than 30 keywords each. This means both good and bad targets were put together in the same campaign, making optimization difficult. Separate campaigns with a lower number of targets were created for each set of relevant keywords to give better us better control over ad spend distribution. Top-performing search terms were assigned dedicated campaigns too. In 12 days, their ACoS dropped from 34% to 22% and sales increased from $2.6k to $3.6k. Sales were more consistent too and making optimizations was much simpler. 12. Budget Optimization This Amazon sponsored ads strategy ensures that high-performing campaigns don’t go out of budget, potentially increasing sales by 5-7 figures at the same ACoS. Here’s how to do it: Go into the budgets tab. Filter campaigns by ACoS (less than the account average) to see if you have low ACoS campaigns that are running out of budget. If you do, you should increase their budget by at least 50%. This can be done as a bulk action in 2 clicks. You can also filter by sales to see if your top-selling campaigns are running out of budget. If they are, you should adjust their budgets too. Final thoughts Success in Amazon advertising demands smart strategies. The tactics we've explored (trusted by thousands) show you how to advertise on Amazon and improve your sales with the right ads strategy. Whether it's adjusting budgets or utilizing automated tools, each strategy plays a role in improving your sales and reducing your ACoS. So, cheers to more clicks and dollars. Happy selling! Read the full article
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Click Here to Succeed: Digital Marketing Courses Taking Over Ahmedabad
Hey there! 👋
Are you living in Ahmedabad and dreaming of a cool career? Do you love being on the internet, using social media, watching videos, or scrolling through Instagram and YouTube? What if we told you that you can turn all that into a real job?
Yes, you read that right! 🎯
The world is going digital, and Ahmedabad is joining the trend in a big way! That’s why digital marketing courses in Ahmedabad becoming super popular here.
Let’s dive into what this is all about—and how you can click your way to success!
🌐 What Is Digital Marketing?
Let’s make it super simple.
Digital marketing means telling people about a product or service using the internet. Instead of handing out flyers or putting ads in newspapers, now we use:
Facebook
Instagram
Google
YouTube
Emails
Websites
WhatsApp
So, if you’ve ever clicked on a YouTube ad, read an Instagram caption, or Googled something to buy—it’s all digital marketing!
Companies today want to hire smart people who understand this stuff. That could be YOU!
🎓 Why Learn Digital Marketing in Ahmedabad?
You might ask, “Why should I learn digital marketing in Ahmedabad?”
Here’s why:
✅ Ahmedabad Is Growing Fast
New businesses are popping up everywhere. From fashion stores to food brands—everyone wants to be online. And they all need digital marketers!
✅ Jobs, Jobs, and More Jobs!
After taking a course, you can work as:
Social Media Manager
SEO Expert
Content Creator
Google Ads Specialist
Email Marketer
And guess what? These jobs pay well and can even let you work from home!
✅ Local + Global Opportunities
With digital skills, you can work with companies in Ahmedabad, India, or even abroad. 🌍 All from your laptop!
💻 What You’ll Learn in a Digital Marketing Course
A good course won’t just teach you “what” digital marketing is. It will teach you how to do it.
Here are some fun things you’ll learn:
📱 Social Media Marketing
Learn how to post, schedule, and create engaging content on Instagram, Facebook, LinkedIn, and more.
🔍 Search Engine Optimization (SEO)
Want your website to show up on Google? SEO makes it happen! You’ll learn how to use the right keywords so people can find your content online.
📢 Google Ads and YouTube Ads
Ever seen an ad pop up before a video? You’ll learn how to create and manage those ads like a pro!
🧠 Branding & Strategy
This is all about building a brand’s voice and reaching the right audience. Super fun and creative!
📧 Email & WhatsApp Marketing
You’ll learn how to send smart messages that people actually open and read.
🛍️ E-commerce Marketing
Great if you want to run your own online store on Amazon, Shopify, or your own website.
🏫 Best Digital Marketing Courses in Ahmedabad (Hint: One Stands Out!)
Now, there are many places in Ahmedabad that offer digital marketing training.
But one name that really stands out (even though it’s based in Chennai but offers online classes to students all over India) is Digital Scholar.
Let’s talk about why this one is special.
🚀 Why Choose Digital Scholar?
Digital Scholar is not your regular boring class. It’s fun, exciting, and full of real-world training!
Here’s what makes it awesome:
⭐ Learn from Industry Experts
At Digital Scholar, you learn from people who’ve worked with top brands. They don’t just teach—they show you what works in the real world.
⭐ Online + Offline Options
Live in Ahmedabad? No worries! You can learn from home with their online program or even travel to Chennai for their offline classes.
⭐ 100% Practical Training
No just reading books. You’ll run ads, create campaigns, analyze data, and even build your personal brand.
⭐ Certifications Galore
You get 20+ certificates after completing the course—including one from Google!
⭐ Placement Support
They even help you get a job after you finish your course. Many students work at top agencies or start their own businesses!
🧒 Who Can Join?
Great news! This course is perfect for:
Students
Housewives
Small business owners
Freelancers
Working professionals
Even 12th graders!
Basically, ANYONE who wants to learn and grow.
🎯 What Makes a Great Digital Marketing Course?
Before you join any course, make sure it includes:
✅ Updated syllabus ✅ Hands-on practice ✅ Internship or project work ✅ Doubt-clearing sessions ✅ Placement assistance
Digital Scholar checks all the boxes! ✅✅✅
🤑 What About the Fees?
Digital marketing is an investment in your future.
You’re not just learning a skill—you’re opening the door to new job opportunities, side income, and maybe even your own business someday.
Courses in Ahmedabad and online platforms like Digital Scholar offer affordable plans and EMI options too.
📈 How Digital Marketing Changed Lives in Ahmedabad
Meet Aarti from Ahmedabad. She was a college student who didn’t know what to do next. She joined a digital marketing course online, learned quickly, and is now a freelance content writer earning money from home!
Then there’s Raj, who ran a small shop. After learning digital marketing, he created an Instagram page for his products. Now, he gets 5x more orders online than he did in his shop!
You could be next. 🙌
🧭 Your Success Plan in Ahmedabad
Here's how you can start your journey:
Pick the right course – Like the one offered by Digital Scholar.
Learn step-by-step – Don’t rush. Enjoy the learning process.
Practice a lot – Try everything you learn.
Create a portfolio – Show what you can do.
Apply for jobs or freelance projects – Start small and grow!
Remember, the internet never sleeps. The more you learn, the more you earn!
📌 Final Thoughts: Click Your Way to the Top!
Digital marketing is not just a buzzword anymore. It’s a superpower. And the best part? You don’t need a fancy degree to learn it.
Whether you’re a student in Ahmedabad, a working mom, or someone ready for a career switch, this is your chance.
The world is going digital. Are you?
🏁 Start Now with Digital Scholar!
Name: Digital Scholar Address: 1B, Sapna Trade Centre, 135, Poonamallee High Rd, Purasaiwakkam, Chennai, Tamil Nadu 600084 Phone: 095136 32705 Website: Explore our digital marketing courses
Join thousands of learners who already started their journey to success.
👉 Click here to explore the best digital marketing courses for Ahmedabad students today.
Your future self will thank you!
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Best Ecommerce PPC Agency in Lucknow
Pay-per-click advertising has rapidly become a cornerstone of digital marketing success, especially in the ecommerce space. As more consumers turn to online platforms for their shopping needs, businesses must adapt by leveraging paid advertising to ensure visibility, competitiveness, and conversion.
In a dynamic city like Lucknow, where digital transformation is catching on fast, the demand for a professional Ecommerce PPC Agency is at an all-time high.
This guide is designed to offer you an in-depth understanding of what an Ecommerce PPC agency does, what sets the best apart, and how choosing the right partner can catapult your online business to new heights. Whether you're a growing local ecommerce brand or a nationwide enterprise, this blog will help you make informed decisions that align with your performance goals.
What is an Ecommerce PPC Agency?
Understanding PPC in the Ecommerce Context
Pay-per-click (PPC) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. In the context of ecommerce, PPC is a strategic method to drive targeted traffic to product pages with the intent of conversions i.e., sales.
An Ecommerce PPC agency specializes in managing and optimizing paid ad campaigns specifically for ecommerce businesses. This includes platforms like Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), and even marketplaces like Amazon and Flipkart.
Services Offered by a Professional Ecommerce PPC Agency
A top-tier Ecommerce PPC agency in Lucknow will typically offer services including:
Product listing ads (PLAs)
Google Shopping campaigns
Dynamic remarketing
Conversion tracking and analytics
Bid strategy and budget optimization
A/B testing for ad creatives and landing pages
Ad copywriting and campaign structuring
These services are tailored to increase product visibility, drive high-intent traffic, and optimize conversions with cost efficiency.
The Rising Importance of Ecommerce PPC in India
Ecommerce Boom and the Role of PPC
India's ecommerce industry has witnessed explosive growth, fueled by improved internet penetration, mobile usage, and consumer trust in online transactions. In such a competitive space, merely listing your products online isn't enough.
That’s where Ecommerce PPC comes into play. It's one of the fastest and most measurable ways to put your products in front of ready-to-buy customers. Unlike SEO, which takes time, PPC gives instant visibility and precise targeting two critical components for ecommerce success.
Lucknow as a Growing Ecommerce Hub
Lucknow is emerging as a vibrant center for ecommerce innovation, especially among small to mid-sized businesses. The city’s business ecosystem now requires digital marketing partners who understand local buying behaviors and global ecommerce standards.
Partnering with the best Ecommerce PPC agency in Lucknow can bridge the gap between traditional retail and scalable online success.
Core Benefits of Hiring an Ecommerce PPC Agency
1. Faster Results Compared to SEO
While SEO is vital for long-term growth, PPC provides immediate results. Once your campaign is set up and approved, your ads can go live within hours, driving traffic right away.
2. Laser-Targeted Advertising
An Ecommerce PPC agency leverages audience segmentation, keyword targeting, geo-targeting, device targeting, and time scheduling to reach the right audience at the right time.
3. Budget Control and Cost Efficiency
PPC campaigns are highly customizable. You can start with a modest budget and scale up as you start seeing results. Expert agencies continuously optimize bids, keywords, and placements to ensure maximum ROI.
4. Measurable Performance Metrics
With tools like Google Analytics, Data Studio, and Google Ads Manager, PPC agencies provide clear metrics on impressions, clicks, conversions, and cost per acquisition. This allows for transparent and data-driven decision-making.
How to Identify the Best Ecommerce PPC Agency in Lucknow
Proven Track Record and Case Studies
Top agencies will have real case studies showcasing how they helped ecommerce brands grow through targeted PPC campaigns. Look for data-backed success stories.
Platform Expertise
The best Ecommerce PPC agency should demonstrate platform-specific expertise Google Shopping, Meta Ads, Amazon Sponsored Products, etc. and be certified partners when applicable.
Transparent Reporting and Communication
Monthly reports should be clear, jargon-free, and show how your money is being spent. A quality agency will also offer regular strategy calls or meetings to keep you in the loop.
Customized Strategy
Every ecommerce business is different. Your PPC agency should not use a one-size-fits-all approach but instead tailor strategies based on your products, audience, and goals.
Popular PPC Platforms for Ecommerce Businesses
Google Ads
Google Shopping is particularly effective for ecommerce. It displays product images, prices, and merchant names directly in search results. Combined with search ads and remarketing, Google Ads is a powerhouse for online retailers.
Facebook and Instagram Ads
For visual product promotion and brand awareness, Meta’s ad network offers granular targeting. Dynamic product ads (DPAs) automatically show relevant products to users who have interacted with your site.
Amazon and Flipkart Ads
If you're selling on marketplaces, investing in platform-native ads is crucial. Sponsored product ads, brand ads, and video ads can help you stand out in a crowded market.
YouTube and Display Networks
Video-based product demos and retargeting banners are increasingly useful in nurturing ecommerce leads and bringing them back for conversions.
Strategy Deep Dive: What Makes an Ecommerce PPC Campaign Successful?
High-Intent Keyword Selection
Start with keywords that reflect buying intent. For example, "buy running shoes online" has higher conversion potential than "best running shoes."
Intelligent Bid Management
Your PPC agency should adjust bids based on device, time, location, and even user demographics to get the most value out of every click.
Product Feed Optimization
A clean and well-structured product feed helps in campaign efficiency. Titles, descriptions, pricing, and image quality all play a role.
Conversion-Optimized Landing Pages
Sending users to your homepage isn’t effective. Direct them to product pages with clear CTAs, fast loading speeds, and trust signals.
The Cost of PPC Advertising for Ecommerce
How Budgeting Works
Most Ecommerce PPC campaigns start with a monthly budget between ₹20,000 to ₹1,00,000, depending on product range and business scale.
What Affects Cost
Industry competition
Click-through rate (CTR)
Quality Score (Google’s ad relevance metric)
Ad placement and formats
A qualified Ecommerce PPC agency will help you determine the best budget allocation by analyzing these factors.
Avoiding Common Ecommerce PPC Mistakes
Ignoring Mobile Users
Most ecommerce traffic comes from mobile devices. If your landing page isn’t mobile-optimized, you’ll bleed potential conversions.
Overlooking Negative Keywords
Failing to exclude irrelevant search queries can inflate your ad spend. An expert PPC agency will regularly update your negative keyword list.
Not Using Retargeting
Only a small percentage of users convert on the first visit. Retargeting brings them back with personalized ads based on browsing behavior.
Key Metrics Every Ecommerce Business Should Track
Click-Through Rate (CTR) – Measures the effectiveness of your ad copy and targeting.
Conversion Rate – How many clicks lead to sales.
Cost Per Click (CPC) – The average amount spent per click.
Return on Ad Spend (ROAS) – Revenue generated for every ₹1 spent.
Customer Lifetime Value (CLV) – Helps determine long-term profitability from acquired customers.
Your Ecommerce PPC agency should monitor and optimize these KPIs continuously.
Why Choose a Local PPC Agency in Lucknow?
Local Market Understanding
A local agency understands the regional nuances of the Lucknow market. From language to buying behavior, these insights improve ad relevance.
Easier Collaboration
In-person meetings, quick response times, and shared time zones make communication smooth and efficient.
Better Accountability
Working with a local Ecommerce PPC agency fosters trust and long-term partnerships. They have a reputation to uphold in your city.
Spotlight: Logelite Pvt. Ltd. – A Smart Choice for Ecommerce PPC
If you're looking for a results-driven Ecommerce PPC agency in Lucknow, Logelite Pvt. Ltd. is worth considering. With a track record of managing high-performing campaigns, they understand both the art and science behind PPC success. Their data-driven approach, coupled with a commitment to client growth, makes them a strong ally for ecommerce brands.
By combining platform expertise with deep local market knowledge, Logelite Pvt. Ltd. delivers strategic performance marketing that aligns with your ecommerce goals. Their team offers custom campaign structures that scale with your business.
Conclusion: Make PPC Work for Your Ecommerce Brand
Ecommerce businesses thrive on visibility, speed, and conversions all of which PPC delivers when managed professionally. Choosing the best Ecommerce PPC agency in Lucknow is not just about cost; it's about value, expertise, and partnership.
From setting up campaigns to scaling them profitably, a dedicated Ecommerce PPC agency ensures you’re not just spending on ads—you’re investing in growth.
Whether you're new to ecommerce PPC or looking to improve your current strategy, taking the next step with an experienced team can redefine your digital success. Partner smart, execute well, and scale confidently.
Final Thoughts
In a digital-first world, standing out in ecommerce isn’t optional—it’s essential. A well-managed PPC campaign can be the difference between being seen and being ignored. So, don’t leave your success to chance.
If you’re ready to elevate your brand through data-backed strategies and performance-focused campaigns, collaborate with a trusted Ecommerce PPC agency that understands your vision. Companies like Logelite Pvt. Ltd. are transforming how Lucknow-based ecommerce businesses connect with their audiences and drive sales.
#digital marketing#seo services#ppc services#social media marketing#digital marketing services#leading digital marketing agency#ppc agency#search engine optimization
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Could a Better Listing Be the Key to Doubling Your Amazon Revenue?
Overview of Amazon Selling: Acknowledging that there are over a million sellers on Amazon. Your product listing is the only chance to win over the customer. Nothing can be done to improve their chances of winning over the seller if a poorly optimized listing is put forth. Faster visibility and sales depend on the listing being crafted in a well-balanced manner. The one highlighted in this case is the offering of expertise. High probability of reaching the goal with better listing, therefore making revenue on Amazon a definite yes.
Why is the answer yes? From the information provided earlier, it can be noted that having an account on Amazon is an extreme advantage. A rough estimate of its visitors stands at a staggering 2.58 billion per month. This alone represents a massive untapped pool that Amazon sellers can make the most out of. Optimized listing tailored towards the appeal, performance, and customer experience guarantees jaw-dropping results. Lack of appealing features will lead to missing out on plenty of lucrative opportunities.
Optimized listings can boost sales by 20% to 30% and even double revenue due to improved customer trust and visibility. Trusted Amazon listing services increase one’s competitive advantage by capturing sales through algorithm-compliant and shopper-psychology-sensitive listings.
Importance of Listing Optimization
Even the best products will not make it big if they are buried deep in the search results. Here’s how Amazon Listing Services Advertising Services LLC can help your business:
Using Keywords Efficiently And Effectively
Amazon’s ranking system is heavily based on keywords and synonyms. Industry-level Amazon listing services use tools to conduct keyword research and target high-traffic and low-competition keywords for your products. The keywords are then strategically placed within the title, bullet points, and description, resulting in increased clicks organically.
Active versus Passive Selling
Treating a listing as an ordinary product description is a missed sales opportunity. Amazon listing services actively market your products with powerful titles, bullet-points, and value-driven descriptions catered towards pain-removing and trust-building guarantees that result in the competitive edge every now strives for.
Eye-Catching Visuals
Best-selling products have stunning professional photos, infographics, and videos that make them visually appealing. Professional imagery captures the attention of customers who browse on mobile or desktop, which Amazon listing services capitalize on with click-through-rate optimization of up to 25%.
Enhanced Trust & Loyalty
Brands that have registered with Amazon are automatically provided with the Enhanced Brand Content (EBC), aka A+ Content feature, which combines rich visuals and storytelling with your listing. This not only enhances your customer's shopping experience but also builds trust and loyalty with repeat purchases.
Competitor Research
To have and maintain a competitive edge, it is crucial to identify why a product sells better than the rest. Using Artificial Intelligence, Amazon services list and analyze the top competitor's best-selling items and modify your listing to best cover the highlighted gaps in their marketing strategy. With expertly tailored product listings, they ensure that your product draws the ideal attention and hits the target purchase intent.
Actual Effect of Amazon Listing Services
Now, think of a small business dealing in fitness equipment. Their Amazon listing has a basic title along with blurry images and vague two-bulleted lists, which fetches them little traffic and a 2% conversion. After partnering with Amazon listing services, their listing is updated with a professional photo, keyword-rich title, and clear benefit propositions. Guess what? Their product now ranks on the first page of search results, which triples traffic and conversions increase to 6%, effectively doubling their revenue.
In the same manner, an emerging low-sales beauty brand can optimize its sales with the use of Amazon listing services. By adding lifestyle images along with organic and cruelty-free descriptions, the brand can achieve a boost in sales visibility and trust, all within a matter of weeks.
The Cost of Taking No Action
The old saying goes, “Time is money”. Outdated listings waste a business’s priceless time. Unoptimized listings not only capture less revenue than they do, but in addition, give away revenue streams to competing brands who have pro-level compiling and optimization systems. Now, you add in the exponentially increasing marketplace of Amazon and sellers looking for eye-catching, alluring listings, and you realize how simple unleashing the full power of a mere listing webpage can greatly impact ROI.
Unlock Your Amazon Potential
An optimized listing grows revenue and visibility, not the other way around. Amazon listing services harness the expertise alongside the tools needed to ensure your products become sellers, not just items on a shelf. With these services, every part of your listing, from keywords to visuals, is performed and optimized.
Increase the efficiency of your business by avoiding the complications of in-house listing management, and avoid the risk of letting poorly performed listings stagnate your growth. Amazon listing services provide all the solutions needed and can help you learn how to double your Amazon revenue in no time. Your competitors are bound to grab the opportunity first, so act quickly.
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How Discovering the Power of Collagen Shifted My Thinking from Wellness Consumer to Wellness Entrepreneur
When I first heard about collagen supplements, like many people, I thought, "Maybe it’s just another beauty trend for smoother skin."
But once I really dug into it — reading, attending wellness expos, and understanding consumer behavior — I realized: Collagen is not just a beauty trend. It’s a massive, science-backed wellness movement that smart businesses are already capitalizing on.
Today, as a wellness entrepreneur, I can confidently say that understanding the real link between collagen and protein has opened a whole new world of business potential.
Collagen: What I Learned About Its Role in the Human Body Unlike regular dietary proteins, collagen plays a very different and critical role:
It forms about 30–35% of the total body’s protein content.
It holds everything together — skin, joints, muscles, bones, even blood vessels and internal tissues.
To put it simply:
Whey protein builds muscles.
Collagen builds stability, strength, and structure inside the body.
And as natural collagen production declines after age 25–30, the body starts showing signs:
Fine lines, wrinkles
Sagging skin
Joint discomfort
Hair breakage, nail brittleness
Slower post-exercise recovery
This wasn’t just health information for me. It was a market insight.
Why Collagen is the New Hero of the Wellness Market I noticed very quickly during my research:
Global collagen market is growing at 9.5% CAGR.
"Plant-based collagen", "Collagen for skin", "Anti-aging drink" — these keywords are trending like wildfire across Amazon, Flipkart, Google.
Consumers aren’t just asking for skincare creams. They want inside-out beauty, stronger joints, faster recovery — from the cellular level.
And that’s why collagen supplementation — especially clean, plant-based collagen boosters — is becoming part of daily health routines globally.
Why Vegan Collagen supplement by Herbal Hills Caught My Eye When I saw Vegan Collagen supplement , it was like ticking off every box on a smart entrepreneur’s checklist:
Vegan collagen boosters (Amla, Spirulina, Moringa, Wheatgrass) — matching ethical, vegan trends.
Ayurvedic herb blend (Ashwagandha, Triphala, Yashtimadhu, Turmeric) — adding stress support, detox, and gut health.
Supergreens + Digestive Enzymes — enhancing bioavailability.
Effervescent Format — modern, refreshing guava flavor, no capsule fatigue.
And the best part? It’s built by Herbal Hills, a leading ayurvedic supplements manufacturer and ayurvedic product manufacturer known for high compliance, consistency, and clean formulations.
Why Vegan Collagen supplement Is Perfect for New-Age Wellness Brands From a business lens, it offers a rare multi-angle appeal:
Beauty + Wellness + Fitness + Gut Health — multiple customer funnels.
Universal targeting — urban women, fitness professionals, wellness enthusiasts, anti-aging consumers.
High repeat cycle — visible benefits encourage monthly reorders.
Effortless marketing hooks — "Glow from within," "Anti-aging hydration," "Muscle recovery drink."
Plus, effervescent format products are highly visual — perfect for Instagram reels, Amazon A+ content, influencer campaigns.
This makes Vegan Collagen supplement a ready-to-scale product, not just another supplement.
Why Partnering with Herbal Hills Makes Sense To succeed in this fast-moving market, you need a partner who understands wellness science and brand building. That’s where Herbal Hills stands out:
Private Label Manufacturing: Custom branding options ready.
Zero R&D Required: Leverage proven formulas.
Fast Turnaround: Hit the collagen wave while it’s booming.
Ayurvedic + Nutraceutical Blending: Deep-rooted trust + modern consumer love.
If you want to work with an ayurvedic product manufacturer that empowers growth, Herbal Hills is your strategic ally.
Conclusion: Collagen is a Business Revolution Waiting to Happen Through my learning journey, I realized: Collagen isn’t a luxury anymore. It’s a daily need — and it’s driving the next phase of wellness innovation.
🌿 Vegan Collagen supplement isn’t just a product — It’s a bridge connecting today’s consumer needs with tomorrow’s wellness lifestyle.
And with Herbal Hills, India's trusted effervescent tablets manufacturer and ayurvedic supplements manufacturer, you’re not just creating products — you’re building a future-proof wellness brand.
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7 Kindle Keywords: Use All 50 Characters or Not?
Last updated on January 16th, 2024
Most self-publishers know that when it comes to showing up for certain searches, the keywords you choose play an important role. But after that, things start to get complicated.
Amazon presents us with seven boxes in which we can enter our desired target kindle keywords. In each box, we can use up to 50 characters, which allows us to either put in a particular target phrase we want to rank for, or fill up the box to include as many phrases as possible.
Some book marketing gurus argue that you should use up as many of the available characters as possible, while others believe you should only enter in a target phrase. This conflicting advice has left lots of authors scratching their heads, wondering how to actually approach their kindle keywords.
#publishing#indie publishing#self publishing#amazon kindle#kindle publishing#KDP#KDP keywords#marketing#marketing for authors
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Why Supporting Local Homestead Products in the USA & Canada?
In a world dominated by global supply chains and overseas production, it’s easy to forget the value of buying local. Yet, now more than ever, supporting locally made homestead products—especially those listed on trusted platforms like Amazon has become not only a practical choice but a powerful way to support our communities in the United States and Canada.
What Are Local Homestead Products?
Homestead products are typically handcrafted, small-batch goods made with care, often on family-run farms or by independent artisans and small businesses. These include everything from organic jams, beeswax candles, handmade soaps, natural skincare, and herbal remedies to woodcrafts, home décor, and sustainable household items.
Buying homestead products means you are supporting self-sufficient, eco-conscious producers who put quality and community before mass production.
Why Should You Buy Local Homestead Products?
1. Support Local Economies and Small Businesses
Every dollar spent on a local product helps keep a small business alive. Unlike big-box retailers or imported goods, local homestead producers reinvest their profits into their community. Whether it's a homestead in Vermont or rural Alberta, your purchase goes directly to families and craftsmen who work hard to bring you ethical, high-quality items.
Keyword focus: support local economy, buy from small businesses, locally made Amazon products
2. Promote Sustainable and Ethical Production
Most local homestead products are made using sustainable practices, whether it's pesticide-free farming, minimal packaging, or cruelty-free ingredients. These products are not only healthier for your home, but they also have a lower carbon footprint compared to imported goods that travel thousands of miles to reach your doorstep.
Keyword focus: eco-friendly homestead products, sustainable shopping, green living
3. Get Higher Quality and Unique Items
Mass-produced goods often cut corners for cost. In contrast, homestead items are made in small batches with a focus on craftsmanship and authenticity. You’re not just buying soap—you’re buying artisan soap made with goat’s milk from a farm in Ontario or handmade beeswax wraps from a family in Maine.
Keyword focus: high-quality handmade goods, unique Amazon finds, best local products USA Canada
How BuyNorthBest.com Helps You Find Local Amazon Products
4. Curated Directory of USA and Canadian-Made Goods
At BuyNorthBest.com, we’ve done the hard work for you. We’ve curated top-rated, Amazon-listed products made in the USA and Canada. You get the convenience of Amazon Prime with the peace of mind that you’re buying local and supporting your neighbors.
Our mission is to make buying local effortless, transparent, and accessible for every North American shopper.
Keyword focus: locally made Amazon products, BuyNorthBest reviews, best North American brands
Frequently Asked Questions About Buying Local
5. Is it more expensive to buy local homestead products?
Not necessarily. While some local items may have a slightly higher price due to better materials or smaller production runs, they are often longer-lasting and healthier. In the long run, buying quality saves you money.
6. Are there local products on Amazon?
Yes! Thousands of USA- and Canada-made products are sold through Amazon. The challenge is finding them—until now. BuyNorthBest.com filters out imports and highlights only verified local goods.
7. Can supporting local really make a difference?
Absolutely. Just a 10% shift in consumer spending toward local products can generate billions in revenue for domestic businesses and create thousands of jobs across North America.
Top Categories of Local Homestead Products You Can Support Today
8. Natural Skincare and Personal Care Products
From handmade soaps and organic lotions to herbal balms and natural deodorants, local homesteaders create chemical-free alternatives that are good for your skin and the environment.
Search example: best natural soap USA, handmade skincare Canada
9. Eco-Friendly Cleaning and Household Goods
Support North American producers making biodegradable cleaners, beeswax wraps, bamboo utensils, and reusable cloths. Clean your home without harming the planet.
Search example: eco cleaning products made in Canada, green home supplies USA
10. Gourmet Food and Artisan Treats
Locally produced maple syrup, honey, hot sauces, herbal teas, and handmade snacks make for healthier pantries and unique gifts.
Search example: local honey USA Amazon, artisan maple syrup Canada
#BuyLocal#SupportLocal#MadeInUSA#MadeInCanada#ShopLocal#HomesteadGoods#SustainableLiving#LocalProducts#NorthAmericanMade#BuyNorthBest
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Best Tip to online earning HubPages
Introduction:
The information age has made sharing knowledge and earning money from content more accessible than ever. Among the early leaders in democratizing the opportunity for writers to make money from their experience is **HubPages**. Launched in 2006, HubPages offers a unique blend of blogging, community engagement, and passive income potential, making it a favorite among aspiring and seasoned writers alike. What distinguishes HubPages is its built-in monetization system, where users can earn money through ad impressions, affiliate marketing, and search engine traffic
What distinguishes HubPages is its built-in monetization system, where users can earn money through ad impressions, affiliate marketing, and search engine traffic. With the help of its editorial staff, quality standards, and in-built audience, HubPages has emerged as a viable option for individuals who want to earn money online by simply writing about what they know. Whatever your passion—travel, technology, parenting, money, or do-it-yourself—you can make use of HubPages as a simple means of getting your message out, expanding your audience, and creating a reliable source of income over the long term.
Hub Pages is an internet content-sharing website established in 2006, with writers able to post articles (called "Hubs") on any topic. Writers, or "Hubbers," are able to generate revenue through several monetization programs built into the site.
1. Hub Pages Earnings Program:
The main method of making money on Hub Pages is by the Hub Pages Earnings Program, in which writers are able to make money from ads placed on their articles. To join, writers must
Publish a minimum of five featured articles that are up to Hub Pages' standard. Enroll in the Earnings Program and connect a PayPal account to receive payments. Accumulate a minimum earnings balance (usually $50) in order to be paid
Once you have signed up, you earn based on ad clicks and impressions driven by your articles.
2. Integration with Google AdSense:
Authors also can integrate their AdSense accounts with Hub Pages to get extra earnings. You can get a cut of ad revenue from your articles by entering your AdSense ID in your Hub Pages account.
3. Amazon Associates Program:
Hub Pages enables authors to insert Amazon affiliate links in their content. Writing thorough and genuine product reviews or recommendations can make you earn a commission on purchases made using your affiliate links, which are eligible. Ensure the links you provide are contextual and bring value to your work.
4. Earning Potential on Hub Pages:
Income on Hub Pages can differ extensively depending on the quality of articles, choice of topics, SEO optimization, and the effort put in toward its promotion. Some authors mention that they earn between $2 to $5 per article per month, while others with a high volume of good-performing articles may earn $100 to $500 or more per month. Yet, it is to be noted that a high income on Hub Pages usually involves a period of time, hard work, and a good number of well-optimized articles.
Best Practices for Success on HubPages:
1. Evergreen Content Focus:
Having articles about things that stay popular over time (evergreen content) can mean long-term traffic and revenue. Examples are how-to articles, tutorials, and informative articles on subjects with stable search interest.
2. Search Engine Optimization (SEO)
Adopting SEO best practices will make your articles more visible to search engines:
Do keyword research to find words with high search volume and little competition. Integrate keywords naturally into headings, titles, and throughout articles. Utilize descriptive and keyword-laden URLs. Use relevant images with proper alt tags.
3. Join the HubPages Community
Participating in the HubPages community regularly can raise your visibility and credibility
Comment on other authors' hubs. Answer comments on your own hubs. Join forums and discussions.
4. Regular Publishing Schedule
Posting new articles on a regular basis can assist in keeping and expanding your audience. Try posting a minimum of two to three articles a week to keep your content up-to-date and interesting to readers.
5. Share Your Articles
Sharing your articles on social networking sites, blogs, and online communities that are relevant to your niche can send more traffic to your content, leading to more ad impressions and possible revenue.
5. Challenges to Consider:
Although HubPages provides a source of income for writers, note the following challenges:
Quality Standards: HubPages has strict editing standards. One's articles have to be quality, original pieces that bring added value to the readers. Earnings Variability: Income levels may vary based on traffic volume changes due to seasonal variations, as well as algorithm updates. Platform Control: Although you maintain rights to your content, HubPages has control over where and how your articles are presented and can unpublish content that does not meet their standards.
Conclusion:
HubPages can be an enriching platform for writers who want to make passive income from content writing. With attention given to high-quality, evergreen content and proper use of SEO techniques, writers can create a portfolio that earns them steady money. But success on HubPages needs discipline, consistent work, and willingness to interact with the community and be flexible with the site's policies.
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Why Outsourcing Amazon Product Listing Services Is a Smart Move

In the competitive world of Amazon selling, your product listings aren’t just descriptions — they’re your digital storefront. A well-optimized listing can make the difference between ranking on page one or getting buried in search results. That’s where Amazon product listing services come in — and more importantly, why outsourcing them can be one of the smartest decisions for your business.
🔍What Are Amazon Product Listing Services?
Amazon product listing services include a range of tasks that help sellers present their products in the best light on the platform. These services typically involve:
Keyword research
SEO-optimized titles and descriptions
Bullet point creation
Backend search term optimization
High-quality product images and infographics
Category and variation listing setup
A+ Content creation (for brand registered sellers)
The goal? Maximize visibility, increase click-through rates, and boost conversions.
💡 Why Outsourcing These Services Makes Sense
Instead of trying to do it all yourself or building an in-house team, many sellers are now choosing to outsource Amazon product listing services. Here’s why this move is not just convenient but also highly strategic.
1. ✅ Access to Expertise Without the Overhead
Outsourcing connects you to professionals who specialize in Amazon’s complex ecosystem. These experts understand:
How Amazon’s A9 algorithm works
The latest SEO trends specific to Amazon
How to craft listings that convert
By tapping into this knowledge, you bypass the trial-and-error phase and go straight to proven methods — without hiring full-time staff.
2. 💸 Cost-Effective Compared to Hiring In-House
Hiring a full-time Amazon specialist or a content team can be expensive — salaries, benefits, training, and management time add up quickly. Outsourcing allows you to:
Pay only for what you need
Scale services based on your product volume
Avoid long-term commitments
Many outsourcing companies offer flexible pricing, so you can stay within budget while still getting top-tier results.
3. 🕒 Saves You Time to Focus on Core Business Activities
Creating and optimizing Amazon listings is time-consuming. Outsourcing frees you up to focus on what you do best — product development, supplier relationships, marketing, and customer service. Let experts handle the grunt work while you grow the business.
4. 📈 Faster Listing Turnaround and Scalability
If you’re launching multiple products or updating old listings, in-house teams can quickly become overwhelmed. Outsourced Amazon product listing services can handle large-scale projects efficiently — whether it’s 10 SKUs or 1,000.
This means you can:
Launch products faster
Adapt to market trends quickly
Handle seasonal surges or promotions with ease
5. 🔍 Better Listing Quality and SEO Performance
Professional listing service providers use advanced keyword tools, competitor analysis, and A/B testing to craft listings that perform. Better listings mean:
Higher rankings in Amazon search
Increased visibility in relevant categories
Better customer engagement
Higher conversion rates
Simply put, optimized listings lead to more sales.
6. 🌍 Localization for International Markets
Selling on global Amazon marketplaces? A good outsourcing partner can localize listings for various countries, adapting language, currency, and cultural nuances — something generic translation tools can’t do well.
Outsourcing ensures your product listings are truly global-ready.
7. 🔄 Ongoing Optimization and A/B Testing
The Amazon marketplace is dynamic — what worked six months ago may not work today. Reliable service providers continuously monitor your listings, test different headlines and bullet points, and make ongoing adjustments for maximum ROI.
Instead of “set it and forget it,” they treat your listings as living assets.
💼 What to Look for in an Amazon Listing Services Provider
When choosing to outsource, ensure the provider offers:
Proven track record with Amazon sellers
SEO-optimized content writing
Product image and A+ Content design
Fast turnaround times
Transparent pricing
Ongoing optimization services
Bonus if they provide bundled Amazon services like PPC management, customer support, and inventory handling.
📊 Real Results from Outsourcing
Many sellers who outsource their Amazon product listing services see noticeable improvements, such as:
30–50% increase in conversion rates
More impressions from better keyword targeting
Fewer listing errors and policy violations
Stronger brand image with A+ Content
For growing brands, these improvements can lead to thousands — even millions — in additional revenue annually.
🚀 Final Thoughts: Outsource Smarter, Scale Faster
In today’s hyper-competitive e-commerce landscape, standing out on Amazon requires more than just great products. You need optimized, persuasive, and search-friendly listings. By outsourcing Amazon product listing services, you not only save time and reduce costs — you also gain access to a team of experts focused on driving your success.
It’s not just a smart move — it’s a strategic one that can transform your Amazon business from surviving to thriving.
#amazon listing services#amazon product listing services#amazon product listing#amazon catalogue services#ecommerce
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Boost Your Business Growth with Expert PPC Services
In today’s digital-first world, businesses can’t afford to rely solely on organic reach to drive sales. Pay-Per-Click (PPC) services offer a powerful way to instantly boost visibility, attract high-intent traffic, and achieve measurable results. Whether you're a startup or an established brand, a well-structured PPC campaign can be the catalyst that elevates your marketing strategy and fuels growth.
What Are PPC Services?
PPC services involve creating and managing paid advertising campaigns where you pay a fee each time your ad is clicked. Google Ads, Bing Ads, Facebook Ads, LinkedIn, and even Amazon are examples of common platforms. Unlike traditional advertising, PPC ensures that you only pay for genuine engagement, making it a highly cost-effective strategy when executed correctly.
The Value of Professional PPC Management
While PPC might seem straightforward, it’s a delicate blend of strategy, creativity, and technical optimization. Expert PPC services are more than just ad setup.They involve thorough keyword research, compelling ad copywriting, landing page optimization, audience targeting, bid management, A/B testing, and performance tracking.
Hiring a skilled PPC team means your campaigns are continually refined for maximum ROI. From reducing cost-per-click (CPC) to increasing quality scores and conversion rates, experts can spot trends, adjust bids in real time, and leverage advanced targeting options to reach your ideal customers.
Benefits of PPC for Your Business
Instant Visibility: PPC advertisements put your company at the top of search engines or social media feeds nearly immediately, in contrast to SEO, which takes months to produce results.
Highly Targeted Reach: Advanced targeting options allow you to focus on specific demographics, locations, interests, and even device types, ensuring your ads reach the right people.
Budget Control: PPC campaigns are fully customizable based on your budget. Whether you have $100 or $100,000 to spend, you control how much you pay per day, per click, or per conversion.
Data-Driven Decisions: Every click, impression, and conversion is trackable, providing rich data that can be used to fine-tune your marketing strategies.
Scalable Results: As you start seeing positive returns, it’s easy to scale up your campaigns to reach a broader audience and drive even more revenue.
Choosing the Right PPC Partner
Selecting the right PPC services provider can make all the difference. Look for a partner that offers transparency, clear communication, and a customized approach rather than a one-size-fits-all package. They should provide detailed reporting, explain metrics in a way that’s easy to understand, and collaborate closely with your team to align with your broader marketing goals.
The Future of PPC
As technology evolves, so does PPC. AI-driven automation, voice search advertising, and video ads are reshaping the landscape. Businesses that stay ahead of these trends with expert PPC management will enjoy a competitive advantage in crowded markets.
Conclusion
Investing in PPC services is one of the smartest moves you can make to accelerate growth and secure more leads, sales, and brand recognition. With the right strategy and partner, PPC doesn’t just drive traffic — it drives business success.
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