#Influential Features in HVAC

[marketxcel]

Case Study: Unveiling the Features That Influence Air Conditioner Purchases

Explore our comprehensive case study delving into the key features that drive consumer decisions when purchasing air conditioners. Discover what makes a difference in this cooling industry analysis.

[dawso67]

Unlock Opportunities in a Global Biotech Hub- Boston Lab Space for Lease

Boston stands at the forefront of global innovation in biotechnology, pharmaceuticals, and medical research. As one of the most prominent life sciences clusters in the world, the Boston-Cambridge area is home to hundreds of biotech startups, top research universities like Harvard and MIT, major pharmaceutical companies, and state-of-the-art hospitals. For businesses seeking lab space in Boston, the opportunities are vast and strategically valuable.

Why Lease Boston Lab Space for lease?

The Boston life sciences market is dynamic, collaborative, and well-funded. Companies looking to lease lab space here benefit from:

Access to Talent: Boston boasts one of the highest concentrations of PhDs, researchers, and STEM graduates.

Proximity to Top Institutions: Leverage research partnerships with Harvard, MIT, Tufts, Boston University, and others.

Strong VC Presence: Boston ranks among the top cities for biotech venture capital funding.

Innovation Ecosystem: Close-knit community of startups, accelerators, academic institutions, and corporate giants.

Popular Areas for Lab Space in Boston

Several neighborhoods and cities within Greater Boston offer premier lab leasing opportunities:

Cambridge (Kendall Square): Considered the heart of biotech innovation, with companies like Moderna and Biogen headquartered here.

Seaport District: Emerging as a hub for life sciences and home to modern lab buildings and waterfront developments.

Watertown and Waltham: Ideal for companies seeking more affordable lab space with room to grow.

Longwood Medical Area: Close to leading hospitals and research centers, perfect for clinical research or hospital-affiliated labs.

Features of Available Lab Spaces

Boston lab spaces are designed to meet the complex needs of biotech and life sciences companies. Common features include:

Fully fitted wet and dry labs

BSL-1 to BSL-3 capabilities

Cleanrooms and specialized HVAC systems

Office and collaboration space integration

Chemical storage and fume hoods

Backup power and redundant utilities

LEED-certified and energy-efficient designs

Lab Space for All Growth Stages

Whether you’re an early-stage biotech startup or a mature pharmaceutical firm expanding your footprint, Boston offers leasing solutions tailored to your scale and needs:

Incubator & Accelerator Labs: Flexible, short-term leases with shared resources.

Mid-Sized Suites: Ideal for companies transitioning out of shared labs into independent spaces.

Custom-Built Facilities: For companies requiring specific lab infrastructure and long-term growth potential.

Boston’s Biotech Future

With continued investment in infrastructure and real estate development, Boston’s lab space market is expanding rapidly. New developments in Somerville, Allston, and Dorchester are adding much-needed supply to meet growing demand. Public-private partnerships and city planning initiatives further support the industry’s growth.

Take the Next Step

Boston Lab Space for lease that places your company in one of the most influential life sciences ecosystems in the world. From access to top talent and funding to proximity to research and healthcare partners, Boston offers everything a forward-thinking biotech company needs to thrive.

Explore lab space for lease in Boston today and join the epicenter of global life sciences innovation.

[designlab12]

Rising Trends Inspired by Famous Architects in Bangalore

Bangalore’s rapid urban development has turned the city into a canvas of architectural creativity. From luxurious villas to smart high-rises and innovative commercial buildings, the city’s architectural landscape reflects a fusion of tradition and modernism. Many of these design breakthroughs are the result of ideas pioneered by renowned local architects who are redefining how spaces are built, lived in, and experienced.

These design innovations don't just influence buildings—they inspire interiors too. Collaborating with the best interior designers in Bangalore and a forward-thinking architect company in Bangalore ensures that these rising trends are translated into functional and beautiful living environments. In this blog, we explore the architectural styles and features gaining popularity in Bangalore, driven by the city’s most influential architects.

1. Sustainable Architecture and Eco-Friendly Design

Sustainability is one of the most significant trends shaping Bangalore’s modern homes and offices. Architects are now integrating features like:

Rainwater harvesting systems

Passive cooling techniques

Solar panel installations

Earth-friendly materials like bamboo, exposed bricks, and reclaimed wood

These green strategies are now influencing interior layouts and material choices, with the best interior designers in Bangalore adopting eco-conscious furniture, organic textures, and low-VOC finishes to complement sustainable structures.

2. Open-Concept Living Spaces

Inspired by contemporary architectural principles, open-plan designs are now standard in urban homes. Removing barriers between the kitchen, living, and dining areas enhances both functionality and social interaction. Famous architects in Bangalore have pioneered the use of flexible layouts, encouraging more natural light and fluid movement through the home.

This design trend is enhanced by thoughtful zoning techniques such as furniture placement, lighting, and partial partitions—often customized by interior designers working in tandem with an architect company in Bangalore.

3. Minimalism with a Local Identity

Minimalist architecture is booming, especially in Bangalore’s premium residential sector. Influenced by Japanese and Scandinavian styles, architects emphasize clean lines, monochrome palettes, and clutter-free environments. However, they often incorporate regional elements—like traditional jaali patterns, red oxide flooring, or local stone—to keep the designs culturally grounded.

This minimal-yet-rooted philosophy is being echoed in interiors too, with neutral color palettes, sleek furniture, and curated decor—hallmarks of work done by the best interior designers in Bangalore.

4. Indoor-Outdoor Integration

Many iconic Bangalore homes are now blurring the boundaries between inside and outside. Courtyards, sky gardens, indoor water features, and open balconies are architectural features growing in popularity. These elements not only increase natural light and ventilation but also create a calming living experience.

Interior designers are supporting this trend by using sliding glass doors, greenery-filled corners, and outdoor-style furniture for terraces and balconies, ensuring a seamless visual and spatial connection.

5. Use of Raw and Natural Materials

Modern architectural designs in Bangalore are increasingly showcasing raw finishes—like exposed concrete, unfinished wood, and stone cladding—to bring an earthy yet elegant feel to buildings. This trend is being reflected in interior elements like:

Cement finish walls

Wooden ceiling panels

Industrial-style lighting

Woven and hand-crafted decor

These materials create homes that feel organic and grounded while still looking refined.

6. Smart Home Integration from the Ground Up

Today’s homes in Bangalore are being designed to be smarter from the blueprint stage. Architects are planning spaces that integrate:

Automated lighting and HVAC systems

Motion sensors and voice-activated controls

Energy-efficient appliances and security systems

The interior layout supports this by embedding technology discreetly into the design—from hidden wiring to multi-functional control panels. Interior designers collaborate closely with each architect company in Bangalore to ensure aesthetics and technology work hand in hand.

7. Floating and Cantilevered Structures

Inspired by global design, architects in Bangalore are experimenting with bold geometries such as cantilevered balconies, floating staircases, and extended roof decks. These dramatic architectural statements are being adapted for compact plots to make homes appear more spacious and modern.

Such bold designs require interiors that are equally sophisticated—often using customized lighting, clean-lined furniture, and open ceiling concepts to echo the building’s architectural strength.

8. Heritage-Inspired Modernism

Famous architects in Bangalore are successfully blending traditional Indian architectural elements with modern layouts. You’ll often find sloping Mangalore tile roofs paired with minimalist facades or wooden carved pillars supporting glass railings. This design duality is being celebrated in interiors through:

Antique furniture pieces with contemporary settings

Ethnic textiles with modern artwork

Fusion of brass, rattan, and marble textures

This growing trend pays homage to tradition while embracing innovation.

Conclusion

Bangalore’s architecture is undergoing an exciting transformation—one that balances sustainability, minimalism, and cultural identity. The rising trends inspired by famous architects in the city are influencing not only how homes are built but also how they are styled and experienced from the inside.

To truly bring these architectural visions to life, working with the best interior designers in Bangalore and a skilled architect company in Bangalore is essential. Their collaboration ensures that your home is not only structurally impressive but also warm, functional, and reflective of your lifestyle. Together, they shape spaces that go beyond trends—creating homes with timeless beauty and purposeful design.

[sweatybelieverfun]

Automotive HVAC Market Drivers Shaping Growth Through Innovation, Environmental Concerns, and Consumer Demand

The automotive HVAC market drivers play a crucial role in shaping the growth and evolution of heating, ventilation, and air conditioning systems within vehicles. As consumer demands, regulatory frameworks, and technological capabilities rapidly evolve, these drivers create a dynamic landscape that propels the automotive HVAC market forward. Understanding these key factors offers insight into why this market continues to expand and innovate in an increasingly competitive automotive industry.

Rising Environmental Regulations and Emission Standards

One of the most influential drivers of the automotive HVAC market is the tightening of environmental regulations globally. Governments and regulatory bodies are continuously enforcing stricter emission standards to combat climate change and reduce air pollution. These regulations have a direct impact on the design and efficiency requirements for automotive HVAC systems.

Traditional HVAC systems consume significant energy from the vehicle’s engine, thereby increasing fuel consumption and emissions. To address this, automotive manufacturers are developing more energy-efficient HVAC solutions that reduce the overall carbon footprint of vehicles. For example, advanced refrigerants with lower global warming potential (GWP) are being adopted, replacing older, environmentally harmful substances like R-134a. The transition to eco-friendly refrigerants aligns with regulatory mandates such as the European Union’s F-Gas Regulation and similar policies worldwide, compelling manufacturers to innovate.

Increasing Consumer Demand for Comfort and Convenience

Consumer preferences for comfort and convenience are another major driver in the automotive HVAC market. Today’s vehicle buyers expect more than basic temperature control; they demand advanced climate control features that enhance overall driving experience.

Features such as dual or multi-zone climate control systems, automatic temperature regulation, and air purification technologies are becoming standard in many vehicles. These systems offer personalized comfort by allowing individual passengers to set their preferred temperature zones. Additionally, innovations like cabin air filtration and ionization address growing health concerns by improving air quality inside the vehicle, an especially relevant factor in urban areas plagued by pollution.

The rising demand for electric and luxury vehicles has further boosted the market, as these segments tend to integrate state-of-the-art HVAC technologies to differentiate their products and appeal to discerning customers.

Technological Advancements Driving Innovation

Technological innovation is a powerful catalyst for growth in the automotive HVAC market. Advances in sensor technology, smart climate control, and connectivity have transformed traditional HVAC systems into intelligent, adaptive units.

Modern automotive HVAC systems often incorporate sensors that monitor cabin temperature, humidity, sunlight, and even occupancy. These inputs allow the system to adjust settings automatically to optimize passenger comfort while conserving energy. Integration with vehicle infotainment and telematics systems enables users to remotely control HVAC functions via smartphones, enhancing convenience.

Moreover, the rise of electric vehicles (EVs) has prompted new HVAC designs that address unique challenges such as battery efficiency and heat management. Unlike internal combustion engines, EVs require HVAC systems that do not draw power from the engine but instead rely on electric compressors and heat pumps, which offer improved energy efficiency and extended driving range.

Expansion of Electric and Autonomous Vehicles

The growth of electric and autonomous vehicles is a significant driver shaping the automotive HVAC market. EVs demand HVAC systems designed to maximize energy efficiency since HVAC operation directly affects battery life and vehicle range.

Heat pump technology, which can both heat and cool using less energy, is becoming more prevalent in EV HVAC systems. These systems provide effective climate control without the energy penalties associated with traditional HVAC units, addressing a critical concern for electric vehicle owners.

Additionally, autonomous vehicles present opportunities for innovative HVAC solutions tailored to new interior designs and passenger experiences. As the driver’s role diminishes, the focus shifts to passenger comfort and well-being, prompting HVAC systems to offer customizable settings and air quality controls for a variety of cabin layouts.

Growing Automotive Production and Urbanization

The overall increase in automotive production and urbanization worldwide also fuels the demand for automotive HVAC systems. As more vehicles are manufactured and sold in rapidly urbanizing regions, the need for reliable and efficient HVAC systems grows.

Hot and humid climates in regions such as Asia-Pacific and the Middle East create higher demand for automotive air conditioning, while colder regions emphasize efficient heating solutions. This geographic diversity pushes manufacturers to design HVAC systems adaptable to varying climate conditions, expanding market reach.

Focus on Sustainability and Energy Efficiency

Sustainability initiatives within the automotive sector are influencing HVAC system design and adoption. With a global push towards greener technologies, manufacturers are prioritizing energy-efficient HVAC solutions that support overall vehicle sustainability goals.

Efforts include the use of lightweight materials, improved thermal insulation, and the integration of renewable energy sources like solar panels to supplement HVAC power needs. These measures not only improve fuel efficiency and reduce emissions but also appeal to environmentally conscious consumers.

Challenges and Future Outlook

Despite strong growth drivers, the automotive HVAC market faces challenges such as high development costs, complexity in integrating new technologies, and fluctuating raw material prices. Additionally, the COVID-19 pandemic raised awareness about in-cabin air quality, prompting further innovation but also adding complexity to HVAC system design.

Looking ahead, the market is expected to continue its upward trajectory, driven by ongoing regulatory pressures, rising consumer expectations, and the transformative impact of electrification and autonomous driving. Manufacturers investing in R&D and strategic partnerships are likely to lead the market by delivering HVAC systems that are smarter, greener, and more responsive to evolving automotive trends.

In summary, the automotive HVAC market drivers are a blend of environmental, technological, and consumer-centric forces that collectively stimulate market expansion. From stringent emission regulations to the rise of electric vehicles and sophisticated climate control features, these factors ensure that automotive HVAC systems remain a key focus for innovation and growth within the automotive industry.

[aquaskypressuretank]

ISH Frankfurt 2025: “Solutions for a Sustainable Future” ｜Aquasky

1. Introduction to ISH 2025

ISH Frankfurt is the world’s leading trade fair for the HVAC (heating, ventilation, air conditioning) and water systems industries. Held every two years at Messe Frankfurt, Germany, the event showcases cutting-edge technologies and sustainable solutions from global industry leaders. The 2025 edition took place from March 17 to 21, 2025, under the theme “Solutions for a Sustainable Future.”

With over 160,000 visitors and 2,100+ exhibitors from more than 50 countries, ISH continued to be the central platform for presenting energy-efficient heating systems, intelligent water management, and smart home innovations. For five days, professionals explored groundbreaking technologies aimed at reducing energy consumption, conserving water, and promoting eco-friendly building practices across 275,000 square meters of exhibition space.

Picture 1: ISH 2025 trade fair overview: detailed statistics on exhibitors, visitors, and event highlights (Source)

2. Importance of ISH 2025

ISH Frankfurt served as a global meeting place for professionals such as engineers, architects, designers, business owners, and decision-makers. The event played a vital role in shaping the future of building technologies by focusing on sustainability, resource conservation, and digital innovation.

The exhibition covered a wide range of sectors, including heating, air conditioning, ventilation, renewable energy, and modern bathroom design. It also provided a unique platform for exhibitors to showcase their products and services to an international audience. Alongside product showcases, ISH featured a diverse program of seminars, conferences, forums, workshops, and panel discussions, offering insights into emerging industry trends and valuable networking opportunities.

For startups and small businesses, the Startup Innovation Hub in Hall 11.1 provided valuable exposure and the chance for young entrepreneurs to connect with potential investors and experts. This space supported the next generation of innovators and highlighted creative solutions shaping the future of the sector.

Picture 2: Navigation map of ISH 2025 Messe Frankfurt

3. Aquasky's Participation

We were proud to have our product represented at ISH 2025 through our partner Water is Life Group, a valued customer committed to sustainable innovation.

Picture 3: Our sales team visiting the Water is Life Group booth at Hall 9.0 | Stand C61.

Picture 4: Our pressure tank was on display at Hall 9.0 | Stand C61 (Exhibitor: Water is Life Group)

This was a great opportunity for industry professionals to experience the durability, hygiene, and performance of our PumPlus tank lines - eco-friendly solutions designed to reduce water waste and enhance energy efficiency in both residential and commercial systems.

ISH 2025 also gave us valuable insights into current industry trends. Observing the innovative approaches and emerging solutions from other companies allowed us to refine our strategies and adapt to the evolving needs of the market.

Picture 5: Pressure tank from various brands exhibits at trade show

4. Conclusion

The 2025 edition of ISH Frankfurt proved to be a landmark event for the global HVAC and water sectors. It successfully brought together innovation, education, and networking in one of the world’s most influential venues for sustainable building technology.

Aquasky was honored to be showcased in this international platform through Water is Life Group. We remain committed to advancing sustainable water solutions and thank everyone who visited the booth to explore the products.

Feel free to reach out to us to learn how our technologies can support your next project in creating a greener future.

📧 Contact us: frankwang@aquasky.com.tw  (Mr. Frank Wang)

🌐 Website: aquaskyplus.com

🔗 Relive the highlights of ISH Frankfurt 2025: ish.messefrankfurt.com

[aaxelerw]

Exploring New Construction and Architecture in Los Angeles

The Rise of New Construction in Los Angeles

The demand for new construction in Los Angeles has grown significantly in recent years. As one of the largest and most influential cities in the United States, it serves as a hub for business, entertainment, and culture. With this demand comes a surge of new developments in both residential and commercial spaces. The city's landscape is continuously reshaped by high-rise buildings, luxury condos, multi-family complexes, and large-scale commercial projects.

Key Drivers of New Construction in Los Angeles

Several factors contribute to the rapid growth of new construction in Los Angeles:

Population Growth: As Los Angeles continues to attract people from all over the world, its population continues to rise. This increases the demand for both housing and commercial spaces. In response, developers are focusing on both high-density apartment buildings and sprawling suburban developments.

Economic Expansion: The city's strong economy, particularly in the tech, entertainment, and real estate sectors, fuels the demand for both residential and office spaces. With more companies moving to Los Angeles or expanding their operations, there's a need for state-of-the-art office buildings and commercial spaces.

Urban Renewal: Neighborhoods in Los Angeles are undergoing significant revitalization. Areas like Downtown LA and the Arts District are being transformed with the construction of modern residential buildings, office spaces, and cultural hubs. This urban renewal often leads to the demolition of older buildings to make way for more sustainable, energy-efficient designs.

Sustainability: New construction in Los Angeles is increasingly focusing on sustainable building practices. As concerns about climate change and environmental responsibility grow, developers are incorporating green building technologies such as solar panels, energy-efficient HVAC systems, and sustainable materials to reduce the environmental impact of construction.

Architecture in Los Angeles: A Fusion of Styles

Art Deco and Mid-Century Modern: Los Angeles has an extensive history of Art Deco and Mid-Century Modern buildings, with iconic structures like the Chrysler Building and the historic Bradbury Building. These architectural movements, which reached their peak during the early to mid-20th century, have made a lasting impact on the city's aesthetic. Today, you'll find numerous examples of these styles in areas like Hollywood, Downtown LA, and Beverly Hills.

Modernism: The mid-20th century saw the rise of the modernist movement in Los Angeles. Architects like Richard Neutra, Pierre Koenig, and John Lautner designed homes and buildings that emphasized open spaces, clean lines, and the integration of indoor and outdoor living. This philosophy of modernism continues to influence contemporary architects, who often look to the past for inspiration while pushing the boundaries of design.

Contemporary and Sustainable Designs: As Los Angeles moves further into the 21st century, architecture continues to evolve with the times. Sustainability is now a key theme in both residential and commercial projects. Green roofs, solar panels, and eco-friendly building materials have become a standard in many new constructions, reflecting the city's commitment to environmental responsibility.

Contemporary designs in Los Angeles also embrace bold, geometric shapes and innovative use of space. Architects are experimenting with materials like glass, steel, and concrete, creating buildings that are both visually striking and functional. The use of natural light, open-plan spaces, and green features are central to many new architectural projects.

Notable New Construction Projects in Los Angeles

Los Angeles is home to numerous landmark developments that showcase the city’s architectural diversity and ambition. Here are a few of the most notable new construction projects making waves in the city:

The Broad Museum: One of the most iconic modern buildings in Los Angeles, The Broad Museum is a contemporary art museum that opened in 2015. Designed by Diller Scofidio + Renfro, this architectural masterpiece features a striking "veil-and-vault" concept. The museum's honeycomb-like exterior is made of fiberglass and allows natural light to filter in while providing shade for the interior. This project exemplifies how architecture in Los Angeles can be both functional and artistic.

The Wilshire Grand Center: At 1,100 feet, the Wilshire Grand Center is the tallest building in Los Angeles. Its sleek glass and steel design reflect the city's modernity and growing economic prowess. The building houses office space, a hotel, and restaurants, and its striking design has become a symbol of the city’s upward mobility.

The Glass Tower at 3401 Wilshire Boulevard: Set to redefine the skyline of Los Angeles, the Glass Tower is a stunning example of sustainable architecture. The tower will feature state-of-the-art facilities, including green roofs, solar panels, and energy-efficient systems. This development highlights the shift towards environmentally conscious new construction in Los Angeles.

Architectural Trends to Watch in Los Angeles

Los Angeles continues to push the boundaries of design and construction. Several emerging trends are shaping the future of architecture in Los Angeles, including:

The Future of Architecture and New Construction in Los Angeles

Looking ahead, the future of new construction in Los Angeles is bright. As the city continues to grow, so does its ambition to innovate in architecture. Whether through sustainable design practices, the use of smart technologies, or a blend of historical influences with modern trends, Los Angeles remains a leader in architectural innovation.

In the coming years, we can expect to see more striking buildings, larger mixed-use developments, and smarter, greener buildings. As the city continues to evolve, so too will the skyline, creating a vibrant and dynamic urban landscape that reflects both the history and the future of this iconic city.

I hope this article meets your needs! Let me know if you'd like any adjustments or further details added.

[onsiteairconditioning]

Understanding the Cost of Installing Ducted Air Conditioning: A Complete Breakdown

Ducted air conditioning is considered the pinnacle of home comfort solutions, providing seamless climate control throughout your entire home. However, the price of ducted air conditioning Maitland is often a significant investment, and understanding the various factors that influence these costs can help homeowners make informed decisions.

In this comprehensive guide, we will break down the key elements that impact the cost of ducted air conditioning installation, including the size of your home, system type, labour, and additional features.

1. Home Size and Layout: The Primary Cost Factor

One of the most influential factors when it comes to the cost of ducted air conditioning is the size and layout of your home. Larger homes require more extensive ductwork and a more powerful air conditioning unit to ensure that cool air is distributed evenly across all rooms.

Small Homes (1-2 bedrooms): Typically, smaller homes will require a smaller unit, resulting in a lower price of ducted air conditioning. The installation process is also quicker, as fewer ducts need to be installed.

Medium-Sized Homes (3-4 bedrooms): For homes in this range, the cost begins to rise as a larger capacity system is needed to manage cooling across multiple rooms. More ductwork is required, which increases both material and labour costs.

Large Homes (5+ bedrooms): The largest homes will require the most powerful systems and the most ductwork. Homes with multiple stories may also require additional zoning (discussed later), which adds to the complexity and overall cost of the installation.

2. Type of System: Selecting the Right Unit

The type of ducted air conditioning system you choose plays a major role in determining the total cost of installation. There are various types of ducted systems available, each with different features and efficiency levels.

Standard Ducted Air Conditioning Systems: These are the most common systems used in homes. They consist of an indoor unit that connects to ductwork throughout your home, distributing air to each room. The price for ducted air conditioning systems can vary widely based on the brand, capacity, and energy efficiency.

Reverse Cycle Ducted Systems: These systems not only cool your home in the summer but can also provide heating during the colder months. Reverse cycle units tend to be more expensive than standard systems, but the dual functionality can provide long-term value, especially in climates that experience both hot and cold weather.

Inverter Ducted Systems: Inverter technology allows the air conditioning unit to regulate its power consumption based on the cooling demand. This makes the system more energy-efficient, as it doesn’t need to cycle on and off constantly.

While these air conditioning installation in Kurri Kurri come with a higher upfront cost, they are often preferred due to their energy savings over time.

3. Labour and Installation: Skilled Work That Impacts the Bottom Line

Installing a ducted air conditioning system is not a simple DIY project—it requires skilled professionals to ensure that the system is installed safely and correctly. The complexity of the installation will depend on several factors:

Ductwork Installation: One of the primary labour-intensive tasks is running ductwork throughout your home. If your home has existing ducts, the installation will be simpler and less costly. However, if ductwork needs to be installed from scratch, this will add to both the time and cost of the project.

Retrofitting Older Homes: Homes that are older or have unconventional layouts may require additional modifications for the air conditioning installation in Kurri Kurri. For example, installing ducted air conditioning in homes without sufficient roof space or with thick walls may involve extra labour and materials, increasing costs.

Professional Expertise: Choosing an experienced and licensed HVAC installer is essential for both the quality and safety of your ducted system. While you may be tempted to choose a cheaper contractor, poor installation can lead to inefficient operation, system breakdowns, and even safety hazards.

4. Zoning: Customised Comfort for Every Room

Zoning allows you to divide your home into different areas or “zones,” each of which can be controlled separately. This means you can cool only the rooms that are in use, reducing energy consumption and lowering your utility bills. However, zoning requires additional equipment, such as zone motors and control panels, which will add to the cost of the air conditioning installation in Kurri Kurri.

Single-Zone Systems: These are the most basic and least expensive option, providing uniform cooling throughout the entire home.

Multi-Zone Systems: Multi-zone systems allow for more control, offering the ability to adjust the temperature in different parts of your home independently. The more zones you add, the higher the overall cost, but the benefit is increased comfort and energy savings.

Conclusion

Installing ducted air conditioning can be a substantial financial commitment, but by understanding the various factors that influence the cost, you can make more informed decisions. The size of your home, the type of system, labour costs, zoning, and energy efficiency all play a role in determining the final price of ducted air conditioning.

While it may be tempting to cut corners, investing in a high-quality system and professional installation will ensure that you enjoy the comfort and efficiency of your ducted air conditioning Maitland for years to come.

[nanakhomes]

The Epitome of Elegance: Luxury New Construction Homes

The allure of a luxurious lifestyle extends beyond fine dining and exotic vacations. For those seeking opulence in the everyday, luxury new construction homes represent the pinnacle of modern living. In this article, we will delve into the world of luxury new construction homes, exploring the unmatched benefits and exquisite features that set them apart in the realm of real estate.

Unparalleled Craftsmanship Luxury new construction homes are a testament to superior craftsmanship. Meticulously designed and built by expert architects and builders, these homes are the epitome of attention to detail. From the finest materials to the most exquisite finishes, no expense is spared in creating a masterpiece of architectural excellence.

Cutting-Edge Technology Modern luxury homes are equipped with the latest in technological advancements. Smart home systems allow homeowners to control lighting, security, temperature, and entertainment with the touch of a button or a voice command. High-end security systems provide peace of mind, ensuring that residents feel safe and secure in their sanctuary.

Customization and Personalization Luxury new construction homes offer the opportunity for buyers to tailor their living spaces to match their unique tastes and preferences. From selecting flooring and countertops to designing custom walk-in closets and chef's kitchens, homeowners have the freedom to create their dream home from the ground up.

Breathtaking Architecture These homes often feature breathtaking architectural designs that blend seamlessly with their surroundings. Expansive windows capture stunning views, and open floor plans create a sense of space and flow. From contemporary masterpieces to classical estates, luxury new construction homes showcase diverse architectural styles that cater to discerning tastes.

Resort-Like Amenities Luxury living extends beyond the walls of the home. Many new construction luxury properties boast resort-like amenities such as infinity pools, private spas, tennis courts, and meticulously landscaped gardens. These amenities provide residents with a retreat-like experience, right in the comfort of their own home.

Prime Locations Location is a key factor in luxury real estate, and new construction homes are often situated in prime, highly sought-after areas. Whether it's a waterfront property with panoramic ocean views, a mountaintop retreat with sweeping vistas, or a chic urban penthouse, these homes offer the privilege of living in some of the most coveted locations.

Sustainability and Energy Efficiency Luxury new construction homes are not only about extravagance but also about environmental responsibility. Many of these homes incorporate sustainable features such as solar panels, energy-efficient HVAC systems, and green building materials. This commitment to sustainability aligns with the values of eco-conscious buyers.

State-of-the-Art Kitchens and Bathrooms The heart of a luxury home often lies in its kitchen and bathrooms. Gourmet kitchens feature high-end appliances, custom cabinetry, and spacious islands for culinary enthusiasts. Luxurious bathrooms come with spa-like amenities, including soaking tubs, steam showers, and designer fixtures.

Investment Value Luxury new construction homes are not just places to live; they are also sound investments. These properties tend to appreciate in value over time, making them a smart choice for buyers looking to preserve and grow their wealth. Additionally, the prestige associated with owning a luxury home can attract high-net-worth individuals and influential circles.

Privacy and Security Privacy is paramount for luxury homeowners, and new construction homes often incorporate advanced security systems and gated entrances to ensure utmost confidentiality. Residents can enjoy their extravagant lifestyle with the assurance of a secure and secluded environment.

For More Info:-

Luxury New Construction Homes

High End Luxury Home Builders

New Construction Luxury Homes

Luxury Home Designs Australia

[crazytaleobservation]

Global Automotive Engineering Service Providers Market - Business Strategies, Future Growth Study

Market Overview

As the global automotive industry expands, the needs and demands for engineering services are increasing, as companies have to make vehicles for different surrounding conditions and demands. Also, the rising concerns and emphasis on enhancing the features and safety standards the demands for this market are rapidly rising. Engineering deals in all aspects, from mechanical to software solutions, making it an essential organ of the automotive industry to deliver perfect products and meet the demands and rigid regulations changing from time to time.  

Apart from the uses and advantages, the global automotive engineering service providers market is struggling against the factors as its usage leads to high vehicle costs and a lack of code of behavior for the developments. This report will provide a complete detail about the market trends, growth factors, drivers & restraints, opportunities, and other primary factors followed by an in-depth analysis of the major markets around the world. The global Automotive engineering service providers market is anticipated to show around a 09 % annual growth rate during the survey.

These service providers help in reducing the developing costs and increasing product development procedures at the same time. With the rapid developments in technology and digitalization, the demands for vehicle digitalization is also increasing, increasing the demands of connected vehicles with advanced features. The companies are working hard to introduce products with enhanced features to make their mark in the market, which has accelerated the global automotive industry and this market.

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Market Breakdown

The global automotive engineering service providers market is segmented into the following categories:

Based on services, automotive engineering service providers are segmented into engines, seating systems, heating ventilation & cooling (HVAC), transmissions, and others.

The global automotive engineering service providers market is characterized by commercial vehicles and passenger vehicles based on types of vehicles.

The global automotive engineering service providers market is divided into mechanical, electrical & electronics, software, and safety based on applications.

Regional Classification

Automotive engineering service providers have become an essential part of the automotive industry due to demands for advanced features, primarily safety features that are getting stronger with time. North America, The Asia Pacific, Europe, and the rest of the world are the major regions observed for the global Automotive engineering service providers market. In the current era, the Asia Pacific region is leading the market due to the fast expansion of the automotive industry, key market players entering the region, increasing research & development activities, high per capita incomes, and other factors. Recently, the companies have introduced the electric vehicles in this market and have received a positive response from the consumers, which has encouraged the manufacturers to move in this direction, providing a necessary boost to the market here.

Industry News

Globally expanding the automotive industry is the primary factor driving this market. Furthermore, the demands for safer alternates and feature-loaded vehicles are propelling the market. Asia Pacific region comprises maximum opportunities and capacities, attracting the companies from around the globe, making it a hotspot for the global market leaders.

Table Of Contents

1 Executive Summary

2 Market Introduction

2.1 Definition

2.2 Scope Of The Study

2.3 List Of Assumptions

2.4 Market Structure

2.5 Key Takeaways

2.6 Key Buying Criteria

2.7 Macro Factor Indicator Analysis

3 Market Insights

4 Research Methodology

4.1 Research Process

4.2 Primary Research

4.3 Secondary Research

4.4 Market Size Estimation

4.5 Forecast Model

 Continued………

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Market Research Future (MRFR) is a global market research firm that takes great pleasure in its services, providing a detailed and reliable study of diverse industries and consumers worldwide. MRFR's methodology integrates proprietary information with different data sources to provide the client with a comprehensive understanding of the current key trends, upcoming events, and the steps to be taken based on those aspects.

Our rapidly expanding market research company is assisted by a competent team of research analysts who provide useful analytics and data on technological and economic developments. Our deemed analysts make industrial visits and collect valuable information from influential market players. Our main goal is to keep our clients informed of new opportunities and challenges in various markets. We offer step-by-step assistance to our valued clients through strategic and consulting services to reach managerial and actionable decisions.

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 Also Read More From MRFR:

 https://www.marketwatch.com/press-release/electric-vehicle-on-board-charger-market-2021-industry-size-share-growth-regions-future-insights-top-key-players-end-users-and-forecast-by-2027-2021-07-20?tesla=y

 https://www.marketwatch.com/press-release/locomotive-market-2021-industry-size-share-growth-major-regions-top-leading-players-segmentation-and-forecast-by-2027-2021-07-20?tesla=y

 https://www.marketwatch.com/press-release/plumbing-fixtures-and-fittings-market-2021-industry-size-shae-growth-factorss-company-profiles-future-insights-and-forecast-by-2027-2021-07-20?tesla=y

[designlab12]

Rising Trends Inspired by Famous Architects in Bangalore

Bangalore’s rapid urban development has turned the city into a canvas of architectural creativity. From luxurious villas to smart high-rises and innovative commercial buildings, the city’s architectural landscape reflects a fusion of tradition and modernism. Many of these design breakthroughs are the result of ideas pioneered by renowned local architects who are redefining how spaces are built, lived in, and experienced.

These design innovations don't just influence buildings—they inspire interiors too. Collaborating with the best interior designers in Bangalore and a forward-thinking architect company in Bangalore ensures that these rising trends are translated into functional and beautiful living environments. In this blog, we explore the architectural styles and features gaining popularity in Bangalore, driven by the city’s most influential architects.

1. Sustainable Architecture and Eco-Friendly Design

Sustainability is one of the most significant trends shaping Bangalore’s modern homes and offices. Architects are now integrating features like:

Rainwater harvesting systems

Passive cooling techniques

Solar panel installations

Earth-friendly materials like bamboo, exposed bricks, and reclaimed wood

These green strategies are now influencing interior layouts and material choices, with the best interior designers in Bangalore adopting eco-conscious furniture, organic textures, and low-VOC finishes to complement sustainable structures.

2. Open-Concept Living Spaces

Inspired by contemporary architectural principles, open-plan designs are now standard in urban homes. Removing barriers between the kitchen, living, and dining areas enhances both functionality and social interaction. Famous architects in Bangalore have pioneered the use of flexible layouts, encouraging more natural light and fluid movement through the home.

This design trend is enhanced by thoughtful zoning techniques such as furniture placement, lighting, and partial partitions—often customized by interior designers working in tandem with an architect company in Bangalore.

3. Minimalism with a Local Identity

Minimalist architecture is booming, especially in Bangalore’s premium residential sector. Influenced by Japanese and Scandinavian styles, architects emphasize clean lines, monochrome palettes, and clutter-free environments. However, they often incorporate regional elements—like traditional jaali patterns, red oxide flooring, or local stone—to keep the designs culturally grounded.

This minimal-yet-rooted philosophy is being echoed in interiors too, with neutral color palettes, sleek furniture, and curated decor—hallmarks of work done by the best interior designers in Bangalore.

4. Indoor-Outdoor Integration

Many iconic Bangalore homes are now blurring the boundaries between inside and outside. Courtyards, sky gardens, indoor water features, and open balconies are architectural features growing in popularity. These elements not only increase natural light and ventilation but also create a calming living experience.

Interior designers are supporting this trend by using sliding glass doors, greenery-filled corners, and outdoor-style furniture for terraces and balconies, ensuring a seamless visual and spatial connection.

5. Use of Raw and Natural Materials

Modern architectural designs in Bangalore are increasingly showcasing raw finishes—like exposed concrete, unfinished wood, and stone cladding—to bring an earthy yet elegant feel to buildings. This trend is being reflected in interior elements like:

Cement finish walls

Wooden ceiling panels

Industrial-style lighting

Woven and hand-crafted decor

These materials create homes that feel organic and grounded while still looking refined.

6. Smart Home Integration from the Ground Up

Today’s homes in Bangalore are being designed to be smarter from the blueprint stage. Architects are planning spaces that integrate:

Automated lighting and HVAC systems

Motion sensors and voice-activated controls

Energy-efficient appliances and security systems

The interior layout supports this by embedding technology discreetly into the design—from hidden wiring to multi-functional control panels. Interior designers collaborate closely with each architect company in Bangalore to ensure aesthetics and technology work hand in hand.

7. Floating and Cantilevered Structures

Inspired by global design, architects in Bangalore are experimenting with bold geometries such as cantilevered balconies, floating staircases, and extended roof decks. These dramatic architectural statements are being adapted for compact plots to make homes appear more spacious and modern.

Such bold designs require interiors that are equally sophisticated—often using customized lighting, clean-lined furniture, and open ceiling concepts to echo the building’s architectural strength.

8. Heritage-Inspired Modernism

Famous architects in Bangalore are successfully blending traditional Indian architectural elements with modern layouts. You’ll often find sloping Mangalore tile roofs paired with minimalist facades or wooden carved pillars supporting glass railings. This design duality is being celebrated in interiors through:

Antique furniture pieces with contemporary settings

Ethnic textiles with modern artwork

Fusion of brass, rattan, and marble textures

This growing trend pays homage to tradition while embracing innovation.

Conclusion

Bangalore’s architecture is undergoing an exciting transformation—one that balances sustainability, minimalism, and cultural identity. The rising trends inspired by famous architects in the city are influencing not only how homes are built but also how they are styled and experienced from the inside.

To truly bring these architectural visions to life, working with the best interior designers in Bangalore and a skilled architect company in Bangalore is essential. Their collaboration ensures that your home is not only structurally impressive but also warm, functional, and reflective of your lifestyle. Together, they shape spaces that go beyond trends—creating homes with timeless beauty and purposeful design.

[reddysoumya]

This elaborate research report on global Biocide market lends a complete overview of the market, rendering specific details on market size, technical and business developments, highlighting details on growth enablers, trends, factors, opportunities, and limitations that influence the growth trajectory in global Biocide market through the forecast span, 2020-27. The report also entails a consciously derived section encompassing the multidimensional implications of COVID-19, allowing market participants and players at both regional and global spheres to devise appropriate plans to offset challenges, besides scavenging novel opportunities.

Request sample copy of this report at: https://www.adroitmarketresearch.com/contacts/request-sample/438?utm_source=Pallavi

This market report is a thoroughly researched analytical review of the current market scenario that directly affect onward growth trajectory of the Biocide market.

The report is a ready-to-refer, mindfully manifested scenario of the current market spectrum which is envisioned to equip its target audience and esteemed readers with decisive insights guiding them to leverage high potential growth and heavy revenue sustainability.

Some of the Important and Key Players of the Global Biocide Market:

AkzoNobel N.V., BASF SE, Clariant AG, The Dow Chemical Company, Thor Group Limited, Troy Corporation, LANXESS, Ashland Global Specialty Chemicals Inc., Nalco Champion and Arch Chemicals Inc. among others.

Read complete report at: https://www.adroitmarketresearch.com/industry-reports/biocide-market?utm_source=Pallavi

Insightful Highlights: Biocide Market A thorough evaluation and detailed assessment of global Biocide market Tangible and significant alterations in influential dynamics A thorough assessment of market segmentation Upcoming market segments, regional diversification Past, current and crucial forecast analysis, details on volume and value projections An in-depth reference of frontline players Details on market share and overall value assessment, global Biocide market A crystal-clear sectioning on best industry practices and list of major players, global Biocide market

Biocide Market Segmentation

Type Analysis of Biocide Market:

by Type (Phenol, Organosulfurs, Nitrogen, Organic Acids, Halogen Compounds, Metallic Compounds and Others)

Applications Analysis of Biocide Market:

by Application (Oil and Gas, Water Treatment, Paints and coatings, Food and Beverages, HVAC, Personal Care, Fuels, Boilers and Others)

Market Dynamics: Global Biocide Market Drivers: Prevalent across both matured economies and developing regions alike Barriers: A touchpoint featuring the core difficulties, threats and challenges experienced by market participants, also addressing threat probability Opportunities: Briefly touching on consumption and production developments, competition intensity as well as growth rate across countries and regions.

The report is mindfully structured in a top bottom format and addresses the various matrices such as opportunity assessment, challenge analysis, significant drivers and the like that lead towards a fulfilling growth trail in the Biocide market.

Investing in the Report: Know Why This report aims to holistically portray and categorize the Biocide market for unmatched reader understanding A detailed estimation to inspect material foundations and downstream procurement developments are resonated in the report Profligate references on purchaser needs, barrier analysis and opportunity valuation are also entrenched The report surveys and makes optimal forecast pertaining to market volume and value approximation

Ask our expert if you have a query at: https://www.adroitmarketresearch.com/contacts/enquiry-before-buying/438?utm_source=Pallavi

About Us :

Adroit Market Research is an India-based business analytics and consulting company incorporated in 2018. Our target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market's size, key trends, participants and future outlook of an industry. We intend to become our clients' knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues. We follow a code - Explore, Learn and Transform. At our core, we are curious people who love to identify and understand industry patterns, create an insightful study around our findings and churn out money-making roadmaps.

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[seomiamiseo]

How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllis

Image credit: Danny Sternfeld

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?

Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility.

Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, you won’t be able to receive reviews. Meanwhile, if you’re categorizing your business in the auto dealership space, you’ll be allowed to have multiple listings for your departments and the car makes you vend.

Categories impact the attributes that will be associated with your business, the menus you can use, whether booking buttons are available to you, and whether you have primary or secondary hours of operation displayed.

In short, your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!

When and where to choose Google categories

In creating a brand new Google My Business listing, one of the first thing Google asks you to do is to choose a category:

And, as Google says, you can change and add more categories later. Once you have access to your GMB dashboard, you’ll find your categories by clicking on the “Info” tab in the left menu and looking right below your business name, where the pencil icon will let you edit your categories:

You are allowed to select up to 10 categories. Your primary category is believed to have the greatest influence on your local rankings, and must be chosen with extra care:

You can edit your categories in the GMB dashboard any time you want to, with the understanding that doing so can substantially alter the rankings you’re experiencing for various search phrases.

How to choose Google categories

Here’s your step-by-step workflow for picking the Google categories that are best for your business, with the help of some great tools.

1) Determine your most important search phrases

First, create a list that includes:

The type of business you operate (e.g. “supermarket” “medical center” “restaurant”) and its variants. For example, if you’re an attorney, list out the subtypes associated with your firm, such a “personal injury lawyer” or “tax attorney”. If you own a restaurant, include whether it’s an “Italian restaurant”, a “family restaurant” and other qualifiers. A supermarket might also be a “grocery store” or “natural foods store”.

The full list of goods and services you offer. Your HVAC company offers heater repair, air conditioner repair, etc. Your landscaping company offers tree service, landscape design, yard work, etc. Your clothing store offers men’s clothing, shoes, jewelry, etc.

Next, take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume. For example, Moz’s Keyword Suggestions tool within Moz Keyword Explorer can help you determine the difference in search volume between two terms like “Mexican restaurant” vs. “taco shop”:

Note down the search volume for each term on your list.

Finally, refine your list down to a smaller set of terms that combine the highest search volume with being most relevant and important for your company. In most cases, this is the list you’ll move ahead with, although there are some cases in which you would choose to target lower volume search phrases because they are either a) less competitive, or b) a more exact description of what your business is.

2) Determine which categories your market competitors are using for your most important search phrases

Now, take your refined list of search phrases over to Google and begin searching for them in your local market. Your local market is made up of your customers’ locations in relationship to your business location. This could only be as large as your neighborhood, or it could include a whole city or several adjacent cities, depending on:

Your business model

The distance from which customers are willing to travel to get to your business

The distance from which Google believes customers are willing to travel to get to your business

For example, a coffee shop might have quite a small local market if most of its customers arrive looking for a quick, convenient cup of coffee. Meanwhile, an amusement park might have a much larger local market because people are willing to go a greater distance to visit it. Google’s local results increasingly reflect their understanding of intent differently for different business models.

Here’s a screenshot of the market an Internet searcher in the North Beach district of San Francisco might see if they are looking for “pizza near me”:

Meanwhile, a searcher in California looking for a “sports arena” could be shown a market that encompasses more than half the state:

Now, make a list of all the competitors you discovered in your market while searching from the location of your business.

Next, be sure you’re using the Chrome browser and head over to Chrome webstore to download the awesome, free, new extension called GMBspy. Developed by George Nenni of Generations Digital, turning this extension on enables you to go to Google Maps, search for your market competitors and see their categories, like this:

You can look up competitors one by one, or just mouse around on the map to see the GMBspy extension data pop up. Google doesn’t automatically reveal all the categories a business is using and so this little tool saves so much time, and a lot of fiddling around with HTML to access that data. What a great development!

Note down all of the categories your market competitors are using. Pay special attention to the categories being used by the business ranking #1 for each of your refined search phrases.

3) Get category suggestions and leave no stone unturned

Your market might be full of highly active competitors who have wisely chosen the best categories, or it could be a less sophisticated scenario in which other companies are overlooking opportunities you might be able to discover.

Hop on over to PlePer’s GMB Category Helper and type in your business name and up to three comma separated search phrases. If you’ve not yet opened for business, you can just enter the street address of your proposed location instead of a business name. Then, go get a cup of tea or do a little exercise for five minutes and come back for this amazing data:

Based on your lat-long coordinates, PlePer shows you your current categories, the categories being used in your area, a list of category suggestions, and other useful information. Quite cool! The free version of this tool lets you do three such searches per day. Jot down any notable findings that were absent from using GMBspy.

And, finally, just to be sure you haven’t missed any potential opportunities, move over to PlePer’s full GMB category list:

It’s updated at least every 3 days, which is great because Google continuously adds and subtracts categories. Just select your language and country and hit the “fetch” button. This tool can be especially useful if you offer an unusual good or service and aren’t sure whether a category exists for it. Note down anything you feel might be relevant.

Finally, within the GMB dashboard, Google will also sometimes make suggestions about additional categories you might want to consider adding, like this:

In the above screenshot, you can see that our categorizing Moz as a software company is causing Google to suggest that we might also want to select “accounting software company”. In this case, the suggestion is irrelevant for Moz’s business model, but it’s a good idea to see if Google is making any valuable suggestions for your company.

You’ve now got all the data you need to make a selection, based on the categories that are applicable to your popular search phrases and that are being used (or overlooked) by your top market competitors. Well done!

A little extra GMB category savvy

Image credit: Thom Wong

Let’s boost your confidence about Google categories with a few more tips before you fill in your choices in the GMB dashboard. Answers to these FAQs could help you out with common predicaments:

1) How many GMB categories should I choose?

My best answer is: as many as are truly relevant to your business. Never add categories that don’t relate to your business. For example, if you’re marketing a pizza place, you obviously shouldn’t add hair salon as a category, or it can totally confuse Google, your customers, and even harm your rankings.

So long as each category is applicable, you should be fine. In the past, there has been much discussion about whether category dilution (choosing too many categories) could hurt your rankings.Local SEO Colan Neilsen’s recent study demonstrated the opposite — that adding more, relevant categories can positively impact your your visibility, rather than undermine it.

This is a good time to note that the Guidelines for representing your business on Google’s section on categories can be a bit confusing. It contains outdated information pertaining to a bygone era (pre-2013) in which businesses were allowed to custom create categories.

I don’t know why Google has never updated this section to remove the text about writing categories that describe what your business “is” rather than what your business “has”, since you’re automatically confined to choosing only Google’s own pre-approved categories, but, the odd state of this area of the guidelines has personally made me take the other recommendations in it with a grain of salt. For example, Google’s insistence that you should use as few categories as possible is somewhat dubious, though their recommendation that you only pick relevant categories makes perfect sense.

My advice is to experiment with any relevant category and see where it gets you in terms of visibility.

2) What should I do if Google doesn’t have a category I need?

Google has well over 3,000 categories for the US alone, and while this large index covers many business models, it’s not uncommon to find that something you offer isn’t represented. Sterling Sky founder, Joy Hawkins, recently highlighted a case in which a business owner went about requesting a new category from Google the right way, with abundant evidence of why a new option should be added. If a missing category is holding your business back, I recommend studying that GMB help forum thread and then creating one of your own, making the most convincing argument you can about why Google needs to include your category wish.

If, however, you can’t get Google to act on your request, your next best bet is to choose the category that most closely represents what your business is, and then use the business description field, images, and Google Posts to add more nuanced information about your goods and services.

3) How can I know if I’ve chosen the right categories?

This question most commonly arises in troubleshooting ranking failures. You think you’ve done all you can to rank for a particular search phrase in Google local packs/finders/maps, but you’re just not there. While there can be scores of factors contributing to that, it’s always smart to re-check that you haven’t excluded yourself by selecting the wrong category.

Go back to the map and fire up GMBspy again to see which categories the top ranking businesses are using. Do your categories match, or are you missing something?

Also, pay attention to your GMB Insights, Google Analytics and any other analysis software you’re using whenever you add or subtract a category from your GMB listing. If you see a sudden drop in any metric dating to changing your categories, you may have made a poor category alteration choice you will need to correct.

Finally, be aware that you’re not the only one controlling your categories. If you experience a drop in rankings and notice that your categories have been mysteriously altered, it could be stemming from a third-party edit or bad data out there on the local web. Local SEO Nikki Brown tells a scary story about a client whose rankings went from 1st to 31st due to an unexpected edit of their primary category, emphasizing the importance of making a category audit part of any rankings-related troubleshooting you engage in.

4) How should I use categories for a multi-entity business model?

Google’s guidelines allow some business models to have more than one listings for the same physical location of a business. These special scenarios include:

Multi-department models, like a medical center with distinct departments for radiology, pediatrics, and emergency services

Multi-practitioner models, like a real estate office with multiple agents, or a legal firm with multiple attorneys

Multi-brand models, specific to the automotive industry, in which Google allows separate listings for dealerships that vend different makes of vehicles.

The guidelines recommend that each forward-facing department of a multi-department model should have distinct categories, and it’s considered a local SEO best practice to do the same for multi-practitioner scenarios, too. Diversifying your categories for multi-entity listings can sometimes lessen Google filtering some of your listings out of their results because you no longer have more than one entity competing for the same category terms.

A good way to think about category diversification for multi-entity models is that Google’s permission to have more than one listing is giving you the opportunity to increase the number of categories your overall brand can select. Instead of just having 10 categories, your total company could theoretically target 20, 30, 40, etc., substantially improving your potential visibility across a far wider array of search phrases.

5) When and why might I choose a less popular category?

There are scenarios in which you might encounter a set of local rankings you’re having extra trouble breaking into. For example, your physical location might put you just outside the map radius Google appears to be drawing for that search phrase, or your competitors may be discouragingly strong or dense on the ground.

In cases like this, you might want to experiment with going after a category that could be described as low hanging fruit —- something your keyword research and competitive audit showed you fewer people are searching for and fewer brands are employing. The foundational goal of managing Google My Business listings is to drive conversions/transactions for your company. If geography or competition are making it hard for you to win maximum revenue from a most popular category, you might find you can make up some of the difference by choosing a number of less popular categories that enable you to rank more easily or over a larger area of the map.

6) What about choosing categories beyond Google?

There’s a whole world of business listings beyond Google, and each directory or platform has its own system of categorization. Moz Local customers enjoy the tremendous convenience of selecting categories in the dashboard that automatically map to relevant categories across our partner network, but if you’re managing your listings manually, you will need to see what’s available on each site as you go.

To sum up

Your business will be best served by allocating time for the research and implementation phase of filling in the categories on your GMB listings. Don’t rush, be methodical, and you’ll have the satisfaction of knowing you put in the work to make the best category choices. And check back periodically to see if new categories have become available that could win you new local SERP visibility and increased transactions.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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[dentalimplant0]

How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllis

Image credit: Danny Sternfeld

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?

Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility.

Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, you won’t be able to receive reviews. Meanwhile, if you’re categorizing your business in the auto dealership space, you’ll be allowed to have multiple listings for your departments and the car makes you vend.

Categories impact the attributes that will be associated with your business, the menus you can use, whether booking buttons are available to you, and whether you have primary or secondary hours of operation displayed.

In short, your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!

When and where to choose Google categories

In creating a brand new Google My Business listing, one of the first thing Google asks you to do is to choose a category:

And, as Google says, you can change and add more categories later. Once you have access to your GMB dashboard, you’ll find your categories by clicking on the “Info” tab in the left menu and looking right below your business name, where the pencil icon will let you edit your categories:

You are allowed to select up to 10 categories. Your primary category is believed to have the greatest influence on your local rankings, and must be chosen with extra care:

You can edit your categories in the GMB dashboard any time you want to, with the understanding that doing so can substantially alter the rankings you’re experiencing for various search phrases.

How to choose Google categories

Here’s your step-by-step workflow for picking the Google categories that are best for your business, with the help of some great tools.

1) Determine your most important search phrases

First, create a list that includes:

The type of business you operate (e.g. “supermarket” “medical center” “restaurant”) and its variants. For example, if you’re an attorney, list out the subtypes associated with your firm, such a “personal injury lawyer” or “tax attorney”. If you own a restaurant, include whether it’s an “Italian restaurant”, a “family restaurant” and other qualifiers. A supermarket might also be a “grocery store” or “natural foods store”.

The full list of goods and services you offer. Your HVAC company offers heater repair, air conditioner repair, etc. Your landscaping company offers tree service, landscape design, yard work, etc. Your clothing store offers men’s clothing, shoes, jewelry, etc.

Next, take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume. For example, Moz’s Keyword Suggestions tool within Moz Keyword Explorer can help you determine the difference in search volume between two terms like “Mexican restaurant” vs. “taco shop”:

Note down the search volume for each term on your list.

Finally, refine your list down to a smaller set of terms that combine the highest search volume with being most relevant and important for your company. In most cases, this is the list you’ll move ahead with, although there are some cases in which you would choose to target lower volume search phrases because they are either a) less competitive, or b) a more exact description of what your business is.

2) Determine which categories your market competitors are using for your most important search phrases

Now, take your refined list of search phrases over to Google and begin searching for them in your local market. Your local market is made up of your customers’ locations in relationship to your business location. This could only be as large as your neighborhood, or it could include a whole city or several adjacent cities, depending on:

Your business model

The distance from which customers are willing to travel to get to your business

The distance from which Google believes customers are willing to travel to get to your business

For example, a coffee shop might have quite a small local market if most of its customers arrive looking for a quick, convenient cup of coffee. Meanwhile, an amusement park might have a much larger local market because people are willing to go a greater distance to visit it. Google’s local results increasingly reflect their understanding of intent differently for different business models.

Here’s a screenshot of the market an Internet searcher in the North Beach district of San Francisco might see if they are looking for “pizza near me”:

Meanwhile, a searcher in California looking for a “sports arena” could be shown a market that encompasses more than half the state:

Now, make a list of all the competitors you discovered in your market while searching from the location of your business.

Next, be sure you’re using the Chrome browser and head over to Chrome webstore to download the awesome, free, new extension called GMBspy. Developed by George Nenni of Generations Digital, turning this extension on enables you to go to Google Maps, search for your market competitors and see their categories, like this:

You can look up competitors one by one, or just mouse around on the map to see the GMBspy extension data pop up. Google doesn’t automatically reveal all the categories a business is using and so this little tool saves so much time, and a lot of fiddling around with HTML to access that data. What a great development!

Note down all of the categories your market competitors are using. Pay special attention to the categories being used by the business ranking #1 for each of your refined search phrases.

3) Get category suggestions and leave no stone unturned

Your market might be full of highly active competitors who have wisely chosen the best categories, or it could be a less sophisticated scenario in which other companies are overlooking opportunities you might be able to discover.

Hop on over to PlePer’s GMB Category Helper and type in your business name and up to three comma separated search phrases. If you’ve not yet opened for business, you can just enter the street address of your proposed location instead of a business name. Then, go get a cup of tea or do a little exercise for five minutes and come back for this amazing data:

Based on your lat-long coordinates, PlePer shows you your current categories, the categories being used in your area, a list of category suggestions, and other useful information. Quite cool! The free version of this tool lets you do three such searches per day. Jot down any notable findings that were absent from using GMBspy.

And, finally, just to be sure you haven’t missed any potential opportunities, move over to PlePer’s full GMB category list:

It’s updated at least every 3 days, which is great because Google continuously adds and subtracts categories. Just select your language and country and hit the “fetch” button. This tool can be especially useful if you offer an unusual good or service and aren’t sure whether a category exists for it. Note down anything you feel might be relevant.

Finally, within the GMB dashboard, Google will also sometimes make suggestions about additional categories you might want to consider adding, like this:

In the above screenshot, you can see that our categorizing Moz as a software company is causing Google to suggest that we might also want to select “accounting software company”. In this case, the suggestion is irrelevant for Moz’s business model, but it’s a good idea to see if Google is making any valuable suggestions for your company.

You’ve now got all the data you need to make a selection, based on the categories that are applicable to your popular search phrases and that are being used (or overlooked) by your top market competitors. Well done!

A little extra GMB category savvy

Image credit: Thom Wong

Let’s boost your confidence about Google categories with a few more tips before you fill in your choices in the GMB dashboard. Answers to these FAQs could help you out with common predicaments:

1) How many GMB categories should I choose?

My best answer is: as many as are truly relevant to your business. Never add categories that don’t relate to your business. For example, if you’re marketing a pizza place, you obviously shouldn’t add hair salon as a category, or it can totally confuse Google, your customers, and even harm your rankings.

So long as each category is applicable, you should be fine. In the past, there has been much discussion about whether category dilution (choosing too many categories) could hurt your rankings.Local SEO Colan Neilsen’s recent study demonstrated the opposite — that adding more, relevant categories can positively impact your your visibility, rather than undermine it.

This is a good time to note that the Guidelines for representing your business on Google’s section on categories can be a bit confusing. It contains outdated information pertaining to a bygone era (pre-2013) in which businesses were allowed to custom create categories.

I don’t know why Google has never updated this section to remove the text about writing categories that describe what your business “is” rather than what your business “has”, since you’re automatically confined to choosing only Google’s own pre-approved categories, but, the odd state of this area of the guidelines has personally made me take the other recommendations in it with a grain of salt. For example, Google’s insistence that you should use as few categories as possible is somewhat dubious, though their recommendation that you only pick relevant categories makes perfect sense.

My advice is to experiment with any relevant category and see where it gets you in terms of visibility.

2) What should I do if Google doesn’t have a category I need?

Google has well over 3,000 categories for the US alone, and while this large index covers many business models, it’s not uncommon to find that something you offer isn’t represented. Sterling Sky founder, Joy Hawkins, recently highlighted a case in which a business owner went about requesting a new category from Google the right way, with abundant evidence of why a new option should be added. If a missing category is holding your business back, I recommend studying that GMB help forum thread and then creating one of your own, making the most convincing argument you can about why Google needs to include your category wish.

If, however, you can’t get Google to act on your request, your next best bet is to choose the category that most closely represents what your business is, and then use the business description field, images, and Google Posts to add more nuanced information about your goods and services.

3) How can I know if I’ve chosen the right categories?

This question most commonly arises in troubleshooting ranking failures. You think you’ve done all you can to rank for a particular search phrase in Google local packs/finders/maps, but you’re just not there. While there can be scores of factors contributing to that, it’s always smart to re-check that you haven’t excluded yourself by selecting the wrong category.

Go back to the map and fire up GMBspy again to see which categories the top ranking businesses are using. Do your categories match, or are you missing something?

Also, pay attention to your GMB Insights, Google Analytics and any other analysis software you’re using whenever you add or subtract a category from your GMB listing. If you see a sudden drop in any metric dating to changing your categories, you may have made a poor category alteration choice you will need to correct.

Finally, be aware that you’re not the only one controlling your categories. If you experience a drop in rankings and notice that your categories have been mysteriously altered, it could be stemming from a third-party edit or bad data out there on the local web. Local SEO Nikki Brown tells a scary story about a client whose rankings went from 1st to 31st due to an unexpected edit of their primary category, emphasizing the importance of making a category audit part of any rankings-related troubleshooting you engage in.

4) How should I use categories for a multi-entity business model?

Google’s guidelines allow some business models to have more than one listings for the same physical location of a business. These special scenarios include:

Multi-department models, like a medical center with distinct departments for radiology, pediatrics, and emergency services

Multi-practitioner models, like a real estate office with multiple agents, or a legal firm with multiple attorneys

Multi-brand models, specific to the automotive industry, in which Google allows separate listings for dealerships that vend different makes of vehicles.

The guidelines recommend that each forward-facing department of a multi-department model should have distinct categories, and it’s considered a local SEO best practice to do the same for multi-practitioner scenarios, too. Diversifying your categories for multi-entity listings can sometimes lessen Google filtering some of your listings out of their results because you no longer have more than one entity competing for the same category terms.

A good way to think about category diversification for multi-entity models is that Google’s permission to have more than one listing is giving you the opportunity to increase the number of categories your overall brand can select. Instead of just having 10 categories, your total company could theoretically target 20, 30, 40, etc., substantially improving your potential visibility across a far wider array of search phrases.

5) When and why might I choose a less popular category?

There are scenarios in which you might encounter a set of local rankings you’re having extra trouble breaking into. For example, your physical location might put you just outside the map radius Google appears to be drawing for that search phrase, or your competitors may be discouragingly strong or dense on the ground.

In cases like this, you might want to experiment with going after a category that could be described as low hanging fruit —- something your keyword research and competitive audit showed you fewer people are searching for and fewer brands are employing. The foundational goal of managing Google My Business listings is to drive conversions/transactions for your company. If geography or competition are making it hard for you to win maximum revenue from a most popular category, you might find you can make up some of the difference by choosing a number of less popular categories that enable you to rank more easily or over a larger area of the map.

6) What about choosing categories beyond Google?

There’s a whole world of business listings beyond Google, and each directory or platform has its own system of categorization. Moz Local customers enjoy the tremendous convenience of selecting categories in the dashboard that automatically map to relevant categories across our partner network, but if you’re managing your listings manually, you will need to see what’s available on each site as you go.

To sum up

Your business will be best served by allocating time for the research and implementation phase of filling in the categories on your GMB listings. Don’t rush, be methodical, and you’ll have the satisfaction of knowing you put in the work to make the best category choices. And check back periodically to see if new categories have become available that could win you new local SERP visibility and increased transactions.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from https://dentistry01.blogspot.com/2020/09/how-to-choose-google-my-business.html

[raulaustin70]

How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllis

Image credit: Danny Sternfeld

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?

Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility.

Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, you won’t be able to receive reviews. Meanwhile, if you’re categorizing your business in the auto dealership space, you’ll be allowed to have multiple listings for your departments and the car makes you vend.

Categories impact the attributes that will be associated with your business, the menus you can use, whether booking buttons are available to you, and whether you have primary or secondary hours of operation displayed.

In short, your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!

When and where to choose Google categories

In creating a brand new Google My Business listing, one of the first thing Google asks you to do is to choose a category:

And, as Google says, you can change and add more categories later. Once you have access to your GMB dashboard, you’ll find your categories by clicking on the “Info” tab in the left menu and looking right below your business name, where the pencil icon will let you edit your categories:

You are allowed to select up to 10 categories. Your primary category is believed to have the greatest influence on your local rankings, and must be chosen with extra care:

You can edit your categories in the GMB dashboard any time you want to, with the understanding that doing so can substantially alter the rankings you’re experiencing for various search phrases.

How to choose Google categories

Here’s your step-by-step workflow for picking the Google categories that are best for your business, with the help of some great tools.

1) Determine your most important search phrases

First, create a list that includes:

The type of business you operate (e.g. “supermarket” “medical center” “restaurant”) and its variants. For example, if you’re an attorney, list out the subtypes associated with your firm, such a “personal injury lawyer” or “tax attorney”. If you own a restaurant, include whether it’s an “Italian restaurant”, a “family restaurant” and other qualifiers. A supermarket might also be a “grocery store” or “natural foods store”.

The full list of goods and services you offer. Your HVAC company offers heater repair, air conditioner repair, etc. Your landscaping company offers tree service, landscape design, yard work, etc. Your clothing store offers men’s clothing, shoes, jewelry, etc.

Next, take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume. For example, Moz’s Keyword Suggestions tool within Moz Keyword Explorer can help you determine the difference in search volume between two terms like “Mexican restaurant” vs. “taco shop”:

Note down the search volume for each term on your list.

Finally, refine your list down to a smaller set of terms that combine the highest search volume with being most relevant and important for your company. In most cases, this is the list you’ll move ahead with, although there are some cases in which you would choose to target lower volume search phrases because they are either a) less competitive, or b) a more exact description of what your business is.

2) Determine which categories your market competitors are using for your most important search phrases

Now, take your refined list of search phrases over to Google and begin searching for them in your local market. Your local market is made up of your customers’ locations in relationship to your business location. This could only be as large as your neighborhood, or it could include a whole city or several adjacent cities, depending on:

Your business model

The distance from which customers are willing to travel to get to your business

The distance from which Google believes customers are willing to travel to get to your business

For example, a coffee shop might have quite a small local market if most of its customers arrive looking for a quick, convenient cup of coffee. Meanwhile, an amusement park might have a much larger local market because people are willing to go a greater distance to visit it. Google’s local results increasingly reflect their understanding of intent differently for different business models.

Here’s a screenshot of the market an Internet searcher in the North Beach district of San Francisco might see if they are looking for “pizza near me”:

Meanwhile, a searcher in California looking for a “sports arena” could be shown a market that encompasses more than half the state:

Now, make a list of all the competitors you discovered in your market while searching from the location of your business.

Next, be sure you’re using the Chrome browser and head over to Chrome webstore to download the awesome, free, new extension called GMBspy. Developed by George Nenni of Generations Digital, turning this extension on enables you to go to Google Maps, search for your market competitors and see their categories, like this:

You can look up competitors one by one, or just mouse around on the map to see the GMBspy extension data pop up. Google doesn’t automatically reveal all the categories a business is using and so this little tool saves so much time, and a lot of fiddling around with HTML to access that data. What a great development!

Note down all of the categories your market competitors are using. Pay special attention to the categories being used by the business ranking #1 for each of your refined search phrases.

3) Get category suggestions and leave no stone unturned

Your market might be full of highly active competitors who have wisely chosen the best categories, or it could be a less sophisticated scenario in which other companies are overlooking opportunities you might be able to discover.

Hop on over to PlePer’s GMB Category Helper and type in your business name and up to three comma separated search phrases. If you’ve not yet opened for business, you can just enter the street address of your proposed location instead of a business name. Then, go get a cup of tea or do a little exercise for five minutes and come back for this amazing data:

Based on your lat-long coordinates, PlePer shows you your current categories, the categories being used in your area, a list of category suggestions, and other useful information. Quite cool! The free version of this tool lets you do three such searches per day. Jot down any notable findings that were absent from using GMBspy.

And, finally, just to be sure you haven’t missed any potential opportunities, move over to PlePer’s full GMB category list:

It’s updated at least every 3 days, which is great because Google continuously adds and subtracts categories. Just select your language and country and hit the “fetch” button. This tool can be especially useful if you offer an unusual good or service and aren’t sure whether a category exists for it. Note down anything you feel might be relevant.

Finally, within the GMB dashboard, Google will also sometimes make suggestions about additional categories you might want to consider adding, like this:

In the above screenshot, you can see that our categorizing Moz as a software company is causing Google to suggest that we might also want to select “accounting software company”. In this case, the suggestion is irrelevant for Moz’s business model, but it’s a good idea to see if Google is making any valuable suggestions for your company.

You’ve now got all the data you need to make a selection, based on the categories that are applicable to your popular search phrases and that are being used (or overlooked) by your top market competitors. Well done!

A little extra GMB category savvy

Image credit: Thom Wong

Let’s boost your confidence about Google categories with a few more tips before you fill in your choices in the GMB dashboard. Answers to these FAQs could help you out with common predicaments:

1) How many GMB categories should I choose?

My best answer is: as many as are truly relevant to your business. Never add categories that don’t relate to your business. For example, if you’re marketing a pizza place, you obviously shouldn’t add hair salon as a category, or it can totally confuse Google, your customers, and even harm your rankings.

So long as each category is applicable, you should be fine. In the past, there has been much discussion about whether category dilution (choosing too many categories) could hurt your rankings.Local SEO Colan Neilsen’s recent study demonstrated the opposite — that adding more, relevant categories can positively impact your your visibility, rather than undermine it.

This is a good time to note that the Guidelines for representing your business on Google’s section on categories can be a bit confusing. It contains outdated information pertaining to a bygone era (pre-2013) in which businesses were allowed to custom create categories.

I don’t know why Google has never updated this section to remove the text about writing categories that describe what your business “is” rather than what your business “has”, since you’re automatically confined to choosing only Google’s own pre-approved categories, but, the odd state of this area of the guidelines has personally made me take the other recommendations in it with a grain of salt. For example, Google’s insistence that you should use as few categories as possible is somewhat dubious, though their recommendation that you only pick relevant categories makes perfect sense.

My advice is to experiment with any relevant category and see where it gets you in terms of visibility.

2) What should I do if Google doesn’t have a category I need?

Google has well over 3,000 categories for the US alone, and while this large index covers many business models, it’s not uncommon to find that something you offer isn’t represented. Sterling Sky founder, Joy Hawkins, recently highlighted a case in which a business owner went about requesting a new category from Google the right way, with abundant evidence of why a new option should be added. If a missing category is holding your business back, I recommend studying that GMB help forum thread and then creating one of your own, making the most convincing argument you can about why Google needs to include your category wish.

If, however, you can’t get Google to act on your request, your next best bet is to choose the category that most closely represents what your business is, and then use the business description field, images, and Google Posts to add more nuanced information about your goods and services.

3) How can I know if I’ve chosen the right categories?

This question most commonly arises in troubleshooting ranking failures. You think you’ve done all you can to rank for a particular search phrase in Google local packs/finders/maps, but you’re just not there. While there can be scores of factors contributing to that, it’s always smart to re-check that you haven’t excluded yourself by selecting the wrong category.

Go back to the map and fire up GMBspy again to see which categories the top ranking businesses are using. Do your categories match, or are you missing something?

Also, pay attention to your GMB Insights, Google Analytics and any other analysis software you’re using whenever you add or subtract a category from your GMB listing. If you see a sudden drop in any metric dating to changing your categories, you may have made a poor category alteration choice you will need to correct.

Finally, be aware that you’re not the only one controlling your categories. If you experience a drop in rankings and notice that your categories have been mysteriously altered, it could be stemming from a third-party edit or bad data out there on the local web. Local SEO Nikki Brown tells a scary story about a client whose rankings went from 1st to 31st due to an unexpected edit of their primary category, emphasizing the importance of making a category audit part of any rankings-related troubleshooting you engage in.

4) How should I use categories for a multi-entity business model?

Google’s guidelines allow some business models to have more than one listings for the same physical location of a business. These special scenarios include:

Multi-department models, like a medical center with distinct departments for radiology, pediatrics, and emergency services

Multi-practitioner models, like a real estate office with multiple agents, or a legal firm with multiple attorneys

Multi-brand models, specific to the automotive industry, in which Google allows separate listings for dealerships that vend different makes of vehicles.

The guidelines recommend that each forward-facing department of a multi-department model should have distinct categories, and it’s considered a local SEO best practice to do the same for multi-practitioner scenarios, too. Diversifying your categories for multi-entity listings can sometimes lessen Google filtering some of your listings out of their results because you no longer have more than one entity competing for the same category terms.

A good way to think about category diversification for multi-entity models is that Google’s permission to have more than one listing is giving you the opportunity to increase the number of categories your overall brand can select. Instead of just having 10 categories, your total company could theoretically target 20, 30, 40, etc., substantially improving your potential visibility across a far wider array of search phrases.

5) When and why might I choose a less popular category?

There are scenarios in which you might encounter a set of local rankings you’re having extra trouble breaking into. For example, your physical location might put you just outside the map radius Google appears to be drawing for that search phrase, or your competitors may be discouragingly strong or dense on the ground.

In cases like this, you might want to experiment with going after a category that could be described as low hanging fruit —- something your keyword research and competitive audit showed you fewer people are searching for and fewer brands are employing. The foundational goal of managing Google My Business listings is to drive conversions/transactions for your company. If geography or competition are making it hard for you to win maximum revenue from a most popular category, you might find you can make up some of the difference by choosing a number of less popular categories that enable you to rank more easily or over a larger area of the map.

6) What about choosing categories beyond Google?

There’s a whole world of business listings beyond Google, and each directory or platform has its own system of categorization. Moz Local customers enjoy the tremendous convenience of selecting categories in the dashboard that automatically map to relevant categories across our partner network, but if you’re managing your listings manually, you will need to see what’s available on each site as you go.

To sum up

Your business will be best served by allocating time for the research and implementation phase of filling in the categories on your GMB listings. Don’t rush, be methodical, and you’ll have the satisfaction of knowing you put in the work to make the best category choices. And check back periodically to see if new categories have become available that could win you new local SERP visibility and increased transactions.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ccrider1000]

How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllis

Image credit: Danny Sternfeld

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?

Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility.

Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, you won’t be able to receive reviews. Meanwhile, if you’re categorizing your business in the auto dealership space, you’ll be allowed to have multiple listings for your departments and the car makes you vend.

Categories impact the attributes that will be associated with your business, the menus you can use, whether booking buttons are available to you, and whether you have primary or secondary hours of operation displayed.

In short, your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!

When and where to choose Google categories

In creating a brand new Google My Business listing, one of the first thing Google asks you to do is to choose a category:

And, as Google says, you can change and add more categories later. Once you have access to your GMB dashboard, you’ll find your categories by clicking on the “Info” tab in the left menu and looking right below your business name, where the pencil icon will let you edit your categories:

You are allowed to select up to 10 categories. Your primary category is believed to have the greatest influence on your local rankings, and must be chosen with extra care:

You can edit your categories in the GMB dashboard any time you want to, with the understanding that doing so can substantially alter the rankings you’re experiencing for various search phrases.

How to choose Google categories

Here’s your step-by-step workflow for picking the Google categories that are best for your business, with the help of some great tools.

1) Determine your most important search phrases

First, create a list that includes:

The type of business you operate (e.g. “supermarket” “medical center” “restaurant”) and its variants. For example, if you’re an attorney, list out the subtypes associated with your firm, such a “personal injury lawyer” or “tax attorney”. If you own a restaurant, include whether it’s an “Italian restaurant”, a “family restaurant” and other qualifiers. A supermarket might also be a “grocery store” or “natural foods store”.

The full list of goods and services you offer. Your HVAC company offers heater repair, air conditioner repair, etc. Your landscaping company offers tree service, landscape design, yard work, etc. Your clothing store offers men’s clothing, shoes, jewelry, etc.

Next, take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume. For example, Moz’s Keyword Suggestions tool within Moz Keyword Explorer can help you determine the difference in search volume between two terms like “Mexican restaurant” vs. “taco shop”:

Note down the search volume for each term on your list.

Finally, refine your list down to a smaller set of terms that combine the highest search volume with being most relevant and important for your company. In most cases, this is the list you’ll move ahead with, although there are some cases in which you would choose to target lower volume search phrases because they are either a) less competitive, or b) a more exact description of what your business is.

2) Determine which categories your market competitors are using for your most important search phrases

Now, take your refined list of search phrases over to Google and begin searching for them in your local market. Your local market is made up of your customers’ locations in relationship to your business location. This could only be as large as your neighborhood, or it could include a whole city or several adjacent cities, depending on:

Your business model

The distance from which customers are willing to travel to get to your business

The distance from which Google believes customers are willing to travel to get to your business

For example, a coffee shop might have quite a small local market if most of its customers arrive looking for a quick, convenient cup of coffee. Meanwhile, an amusement park might have a much larger local market because people are willing to go a greater distance to visit it. Google’s local results increasingly reflect their understanding of intent differently for different business models.

Here’s a screenshot of the market an Internet searcher in the North Beach district of San Francisco might see if they are looking for “pizza near me”:

Meanwhile, a searcher in California looking for a “sports arena” could be shown a market that encompasses more than half the state:

Now, make a list of all the competitors you discovered in your market while searching from the location of your business.

Next, be sure you’re using the Chrome browser and head over to Chrome webstore to download the awesome, free, new extension called GMBspy. Developed by George Nenni of Generations Digital, turning this extension on enables you to go to Google Maps, search for your market competitors and see their categories, like this:

You can look up competitors one by one, or just mouse around on the map to see the GMBspy extension data pop up. Google doesn’t automatically reveal all the categories a business is using and so this little tool saves so much time, and a lot of fiddling around with HTML to access that data. What a great development!

Note down all of the categories your market competitors are using. Pay special attention to the categories being used by the business ranking #1 for each of your refined search phrases.

3) Get category suggestions and leave no stone unturned

Your market might be full of highly active competitors who have wisely chosen the best categories, or it could be a less sophisticated scenario in which other companies are overlooking opportunities you might be able to discover.

Hop on over to PlePer’s GMB Category Helper and type in your business name and up to three comma separated search phrases. If you’ve not yet opened for business, you can just enter the street address of your proposed location instead of a business name. Then, go get a cup of tea or do a little exercise for five minutes and come back for this amazing data:

Based on your lat-long coordinates, PlePer shows you your current categories, the categories being used in your area, a list of category suggestions, and other useful information. Quite cool! The free version of this tool lets you do three such searches per day. Jot down any notable findings that were absent from using GMBspy.

And, finally, just to be sure you haven’t missed any potential opportunities, move over to PlePer’s full GMB category list:

It’s updated at least every 3 days, which is great because Google continuously adds and subtracts categories. Just select your language and country and hit the “fetch” button. This tool can be especially useful if you offer an unusual good or service and aren’t sure whether a category exists for it. Note down anything you feel might be relevant.

Finally, within the GMB dashboard, Google will also sometimes make suggestions about additional categories you might want to consider adding, like this:

In the above screenshot, you can see that our categorizing Moz as a software company is causing Google to suggest that we might also want to select “accounting software company”. In this case, the suggestion is irrelevant for Moz’s business model, but it’s a good idea to see if Google is making any valuable suggestions for your company.

You’ve now got all the data you need to make a selection, based on the categories that are applicable to your popular search phrases and that are being used (or overlooked) by your top market competitors. Well done!

A little extra GMB category savvy

Image credit: Thom Wong

Let’s boost your confidence about Google categories with a few more tips before you fill in your choices in the GMB dashboard. Answers to these FAQs could help you out with common predicaments:

1) How many GMB categories should I choose?

My best answer is: as many as are truly relevant to your business. Never add categories that don’t relate to your business. For example, if you’re marketing a pizza place, you obviously shouldn’t add hair salon as a category, or it can totally confuse Google, your customers, and even harm your rankings.

So long as each category is applicable, you should be fine. In the past, there has been much discussion about whether category dilution (choosing too many categories) could hurt your rankings.Local SEO Colan Neilsen’s recent study demonstrated the opposite — that adding more, relevant categories can positively impact your your visibility, rather than undermine it.

This is a good time to note that the Guidelines for representing your business on Google’s section on categories can be a bit confusing. It contains outdated information pertaining to a bygone era (pre-2013) in which businesses were allowed to custom create categories.

I don’t know why Google has never updated this section to remove the text about writing categories that describe what your business “is” rather than what your business “has”, since you’re automatically confined to choosing only Google’s own pre-approved categories, but, the odd state of this area of the guidelines has personally made me take the other recommendations in it with a grain of salt. For example, Google’s insistence that you should use as few categories as possible is somewhat dubious, though their recommendation that you only pick relevant categories makes perfect sense.

My advice is to experiment with any relevant category and see where it gets you in terms of visibility.

2) What should I do if Google doesn’t have a category I need?

Google has well over 3,000 categories for the US alone, and while this large index covers many business models, it’s not uncommon to find that something you offer isn’t represented. Sterling Sky founder, Joy Hawkins, recently highlighted a case in which a business owner went about requesting a new category from Google the right way, with abundant evidence of why a new option should be added. If a missing category is holding your business back, I recommend studying that GMB help forum thread and then creating one of your own, making the most convincing argument you can about why Google needs to include your category wish.

If, however, you can’t get Google to act on your request, your next best bet is to choose the category that most closely represents what your business is, and then use the business description field, images, and Google Posts to add more nuanced information about your goods and services.

3) How can I know if I’ve chosen the right categories?

This question most commonly arises in troubleshooting ranking failures. You think you’ve done all you can to rank for a particular search phrase in Google local packs/finders/maps, but you’re just not there. While there can be scores of factors contributing to that, it’s always smart to re-check that you haven’t excluded yourself by selecting the wrong category.

Go back to the map and fire up GMBspy again to see which categories the top ranking businesses are using. Do your categories match, or are you missing something?

Also, pay attention to your GMB Insights, Google Analytics and any other analysis software you’re using whenever you add or subtract a category from your GMB listing. If you see a sudden drop in any metric dating to changing your categories, you may have made a poor category alteration choice you will need to correct.

Finally, be aware that you’re not the only one controlling your categories. If you experience a drop in rankings and notice that your categories have been mysteriously altered, it could be stemming from a third-party edit or bad data out there on the local web. Local SEO Nikki Brown tells a scary story about a client whose rankings went from 1st to 31st due to an unexpected edit of their primary category, emphasizing the importance of making a category audit part of any rankings-related troubleshooting you engage in.

4) How should I use categories for a multi-entity business model?

Google’s guidelines allow some business models to have more than one listings for the same physical location of a business. These special scenarios include:

Multi-department models, like a medical center with distinct departments for radiology, pediatrics, and emergency services

Multi-practitioner models, like a real estate office with multiple agents, or a legal firm with multiple attorneys

Multi-brand models, specific to the automotive industry, in which Google allows separate listings for dealerships that vend different makes of vehicles.

The guidelines recommend that each forward-facing department of a multi-department model should have distinct categories, and it’s considered a local SEO best practice to do the same for multi-practitioner scenarios, too. Diversifying your categories for multi-entity listings can sometimes lessen Google filtering some of your listings out of their results because you no longer have more than one entity competing for the same category terms.

A good way to think about category diversification for multi-entity models is that Google’s permission to have more than one listing is giving you the opportunity to increase the number of categories your overall brand can select. Instead of just having 10 categories, your total company could theoretically target 20, 30, 40, etc., substantially improving your potential visibility across a far wider array of search phrases.

5) When and why might I choose a less popular category?

There are scenarios in which you might encounter a set of local rankings you’re having extra trouble breaking into. For example, your physical location might put you just outside the map radius Google appears to be drawing for that search phrase, or your competitors may be discouragingly strong or dense on the ground.

In cases like this, you might want to experiment with going after a category that could be described as low hanging fruit —- something your keyword research and competitive audit showed you fewer people are searching for and fewer brands are employing. The foundational goal of managing Google My Business listings is to drive conversions/transactions for your company. If geography or competition are making it hard for you to win maximum revenue from a most popular category, you might find you can make up some of the difference by choosing a number of less popular categories that enable you to rank more easily or over a larger area of the map.

6) What about choosing categories beyond Google?

There’s a whole world of business listings beyond Google, and each directory or platform has its own system of categorization. Moz Local customers enjoy the tremendous convenience of selecting categories in the dashboard that automatically map to relevant categories across our partner network, but if you’re managing your listings manually, you will need to see what’s available on each site as you go.

To sum up

Your business will be best served by allocating time for the research and implementation phase of filling in the categories on your GMB listings. Don’t rush, be methodical, and you’ll have the satisfaction of knowing you put in the work to make the best category choices. And check back periodically to see if new categories have become available that could win you new local SERP visibility and increased transactions.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[theh0ustonplacestobe]

How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllis

Image credit: Danny Sternfeld

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?

Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility.

Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, you won’t be able to receive reviews. Meanwhile, if you’re categorizing your business in the auto dealership space, you’ll be allowed to have multiple listings for your departments and the car makes you vend.

Categories impact the attributes that will be associated with your business, the menus you can use, whether booking buttons are available to you, and whether you have primary or secondary hours of operation displayed.

In short, your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!

When and where to choose Google categories

In creating a brand new Google My Business listing, one of the first thing Google asks you to do is to choose a category:

And, as Google says, you can change and add more categories later. Once you have access to your GMB dashboard, you’ll find your categories by clicking on the “Info” tab in the left menu and looking right below your business name, where the pencil icon will let you edit your categories:

You are allowed to select up to 10 categories. Your primary category is believed to have the greatest influence on your local rankings, and must be chosen with extra care:

You can edit your categories in the GMB dashboard any time you want to, with the understanding that doing so can substantially alter the rankings you’re experiencing for various search phrases.

How to choose Google categories

Here’s your step-by-step workflow for picking the Google categories that are best for your business, with the help of some great tools.

1) Determine your most important search phrases

First, create a list that includes:

The type of business you operate (e.g. “supermarket” “medical center” “restaurant”) and its variants. For example, if you’re an attorney, list out the subtypes associated with your firm, such a “personal injury lawyer” or “tax attorney”. If you own a restaurant, include whether it’s an “Italian restaurant”, a “family restaurant” and other qualifiers. A supermarket might also be a “grocery store” or “natural foods store”.

The full list of goods and services you offer. Your HVAC company offers heater repair, air conditioner repair, etc. Your landscaping company offers tree service, landscape design, yard work, etc. Your clothing store offers men’s clothing, shoes, jewelry, etc.

Next, take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume. For example, Moz’s Keyword Suggestions tool within Moz Keyword Explorer can help you determine the difference in search volume between two terms like “Mexican restaurant” vs. “taco shop”:

Note down the search volume for each term on your list.

Finally, refine your list down to a smaller set of terms that combine the highest search volume with being most relevant and important for your company. In most cases, this is the list you’ll move ahead with, although there are some cases in which you would choose to target lower volume search phrases because they are either a) less competitive, or b) a more exact description of what your business is.

2) Determine which categories your market competitors are using for your most important search phrases

Now, take your refined list of search phrases over to Google and begin searching for them in your local market. Your local market is made up of your customers’ locations in relationship to your business location. This could only be as large as your neighborhood, or it could include a whole city or several adjacent cities, depending on:

Your business model

The distance from which customers are willing to travel to get to your business

The distance from which Google believes customers are willing to travel to get to your business

For example, a coffee shop might have quite a small local market if most of its customers arrive looking for a quick, convenient cup of coffee. Meanwhile, an amusement park might have a much larger local market because people are willing to go a greater distance to visit it. Google’s local results increasingly reflect their understanding of intent differently for different business models.

Here’s a screenshot of the market an Internet searcher in the North Beach district of San Francisco might see if they are looking for “pizza near me”:

Meanwhile, a searcher in California looking for a “sports arena” could be shown a market that encompasses more than half the state:

Now, make a list of all the competitors you discovered in your market while searching from the location of your business.

Next, be sure you’re using the Chrome browser and head over to Chrome webstore to download the awesome, free, new extension called GMBspy. Developed by George Nenni of Generations Digital, turning this extension on enables you to go to Google Maps, search for your market competitors and see their categories, like this:

You can look up competitors one by one, or just mouse around on the map to see the GMBspy extension data pop up. Google doesn’t automatically reveal all the categories a business is using and so this little tool saves so much time, and a lot of fiddling around with HTML to access that data. What a great development!

Note down all of the categories your market competitors are using. Pay special attention to the categories being used by the business ranking #1 for each of your refined search phrases.

3) Get category suggestions and leave no stone unturned

Your market might be full of highly active competitors who have wisely chosen the best categories, or it could be a less sophisticated scenario in which other companies are overlooking opportunities you might be able to discover.

Hop on over to PlePer’s GMB Category Helper and type in your business name and up to three comma separated search phrases. If you’ve not yet opened for business, you can just enter the street address of your proposed location instead of a business name. Then, go get a cup of tea or do a little exercise for five minutes and come back for this amazing data:

Based on your lat-long coordinates, PlePer shows you your current categories, the categories being used in your area, a list of category suggestions, and other useful information. Quite cool! The free version of this tool lets you do three such searches per day. Jot down any notable findings that were absent from using GMBspy.

And, finally, just to be sure you haven’t missed any potential opportunities, move over to PlePer’s full GMB category list:

It’s updated at least every 3 days, which is great because Google continuously adds and subtracts categories. Just select your language and country and hit the “fetch” button. This tool can be especially useful if you offer an unusual good or service and aren’t sure whether a category exists for it. Note down anything you feel might be relevant.

Finally, within the GMB dashboard, Google will also sometimes make suggestions about additional categories you might want to consider adding, like this:

In the above screenshot, you can see that our categorizing Moz as a software company is causing Google to suggest that we might also want to select “accounting software company”. In this case, the suggestion is irrelevant for Moz’s business model, but it’s a good idea to see if Google is making any valuable suggestions for your company.

You’ve now got all the data you need to make a selection, based on the categories that are applicable to your popular search phrases and that are being used (or overlooked) by your top market competitors. Well done!

A little extra GMB category savvy

Image credit: Thom Wong

Let’s boost your confidence about Google categories with a few more tips before you fill in your choices in the GMB dashboard. Answers to these FAQs could help you out with common predicaments:

1) How many GMB categories should I choose?

My best answer is: as many as are truly relevant to your business. Never add categories that don’t relate to your business. For example, if you’re marketing a pizza place, you obviously shouldn’t add hair salon as a category, or it can totally confuse Google, your customers, and even harm your rankings.

So long as each category is applicable, you should be fine. In the past, there has been much discussion about whether category dilution (choosing too many categories) could hurt your rankings.Local SEO Colan Neilsen’s recent study demonstrated the opposite — that adding more, relevant categories can positively impact your your visibility, rather than undermine it.

This is a good time to note that the Guidelines for representing your business on Google’s section on categories can be a bit confusing. It contains outdated information pertaining to a bygone era (pre-2013) in which businesses were allowed to custom create categories.

I don’t know why Google has never updated this section to remove the text about writing categories that describe what your business “is” rather than what your business “has”, since you’re automatically confined to choosing only Google’s own pre-approved categories, but, the odd state of this area of the guidelines has personally made me take the other recommendations in it with a grain of salt. For example, Google’s insistence that you should use as few categories as possible is somewhat dubious, though their recommendation that you only pick relevant categories makes perfect sense.

My advice is to experiment with any relevant category and see where it gets you in terms of visibility.

2) What should I do if Google doesn’t have a category I need?

Google has well over 3,000 categories for the US alone, and while this large index covers many business models, it’s not uncommon to find that something you offer isn’t represented. Sterling Sky founder, Joy Hawkins, recently highlighted a case in which a business owner went about requesting a new category from Google the right way, with abundant evidence of why a new option should be added. If a missing category is holding your business back, I recommend studying that GMB help forum thread and then creating one of your own, making the most convincing argument you can about why Google needs to include your category wish.

If, however, you can’t get Google to act on your request, your next best bet is to choose the category that most closely represents what your business is, and then use the business description field, images, and Google Posts to add more nuanced information about your goods and services.

3) How can I know if I’ve chosen the right categories?

This question most commonly arises in troubleshooting ranking failures. You think you’ve done all you can to rank for a particular search phrase in Google local packs/finders/maps, but you’re just not there. While there can be scores of factors contributing to that, it’s always smart to re-check that you haven’t excluded yourself by selecting the wrong category.

Go back to the map and fire up GMBspy again to see which categories the top ranking businesses are using. Do your categories match, or are you missing something?

Also, pay attention to your GMB Insights, Google Analytics and any other analysis software you’re using whenever you add or subtract a category from your GMB listing. If you see a sudden drop in any metric dating to changing your categories, you may have made a poor category alteration choice you will need to correct.

Finally, be aware that you’re not the only one controlling your categories. If you experience a drop in rankings and notice that your categories have been mysteriously altered, it could be stemming from a third-party edit or bad data out there on the local web. Local SEO Nikki Brown tells a scary story about a client whose rankings went from 1st to 31st due to an unexpected edit of their primary category, emphasizing the importance of making a category audit part of any rankings-related troubleshooting you engage in.

4) How should I use categories for a multi-entity business model?

Google’s guidelines allow some business models to have more than one listings for the same physical location of a business. These special scenarios include:

Multi-department models, like a medical center with distinct departments for radiology, pediatrics, and emergency services

Multi-practitioner models, like a real estate office with multiple agents, or a legal firm with multiple attorneys

Multi-brand models, specific to the automotive industry, in which Google allows separate listings for dealerships that vend different makes of vehicles.

The guidelines recommend that each forward-facing department of a multi-department model should have distinct categories, and it’s considered a local SEO best practice to do the same for multi-practitioner scenarios, too. Diversifying your categories for multi-entity listings can sometimes lessen Google filtering some of your listings out of their results because you no longer have more than one entity competing for the same category terms.

A good way to think about category diversification for multi-entity models is that Google’s permission to have more than one listing is giving you the opportunity to increase the number of categories your overall brand can select. Instead of just having 10 categories, your total company could theoretically target 20, 30, 40, etc., substantially improving your potential visibility across a far wider array of search phrases.

5) When and why might I choose a less popular category?

There are scenarios in which you might encounter a set of local rankings you’re having extra trouble breaking into. For example, your physical location might put you just outside the map radius Google appears to be drawing for that search phrase, or your competitors may be discouragingly strong or dense on the ground.

In cases like this, you might want to experiment with going after a category that could be described as low hanging fruit —- something your keyword research and competitive audit showed you fewer people are searching for and fewer brands are employing. The foundational goal of managing Google My Business listings is to drive conversions/transactions for your company. If geography or competition are making it hard for you to win maximum revenue from a most popular category, you might find you can make up some of the difference by choosing a number of less popular categories that enable you to rank more easily or over a larger area of the map.

6) What about choosing categories beyond Google?

There’s a whole world of business listings beyond Google, and each directory or platform has its own system of categorization. Moz Local customers enjoy the tremendous convenience of selecting categories in the dashboard that automatically map to relevant categories across our partner network, but if you’re managing your listings manually, you will need to see what’s available on each site as you go.

To sum up

Your business will be best served by allocating time for the research and implementation phase of filling in the categories on your GMB listings. Don’t rush, be methodical, and you’ll have the satisfaction of knowing you put in the work to make the best category choices. And check back periodically to see if new categories have become available that could win you new local SERP visibility and increased transactions.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!