#JSW One

[oddfluphenazine]

one liek = 1 reason for nanna to get the plushie for me

one reblog = 3

plwase gisy I need tge luck

[dangermousie]

OK, now that I finished Beyond Evil, after I catch up on the backlog of all the airing dramas I put aside to watch this, what should be my next kdrama binge watch or rewatch?

Candidates:

The Nokdu Flower - it's dark and grim and period and I love the cast and I've loved the first two eps and I keep meaning to watch forever.

Circle - clearly I am on a Yeo Jin Goo kick, so why break the streak? Honestly, the kid hasn't made a drama I didn't love except for Absolute Boyfriend (I loved that manga but it made a terrible drama for three separate countries so perhaps it's just not a story that can ever be adapted, pls leave it alone people.) Also it seems scifi and I love the rest of the cast.

That Winter the Wind Blows - I got to ep 5 in my rewatch ages ago and got sidetracked but that exquisite cast and romance and intensity and angst and I've been a Jo In Sung fangirl since forever.

Padam Padam - once again a rewatch and that angst and romance and second chances and that cast. Also, it's been so long I genuinely don't remember, but perhaps the ML should join that whole "accused of murder but innocent" list I made.

Mawang - a rare perfect kdrama, the one I meant to rewatch before being dragged into BE world.

Hello Monster - to keep up with being on a tormented detectives and serial killers kick, plus I meant to watch that forever.

Fates and Furies - old school melo and I watched first few eps when aired and adored it. Plus a rare drama where JSW plays the good guy and I am a sucker for the whole "woman is hired to wreck the man but falls for him" set up.

Whisper - rewatch of one of my all time faves, where a fallen cop and a fallen judge fight each other but then fight together to take down the evil and powerful and there is tension and UST and dysfunction and perfection.

(why yes, she's muffling his moaning from his wounds with her mouth)

Nine: Nine Times Time Travel - I remember it being mega acclaimed and it's from the writer of Queen In Hyun's Man and W so...

You Are My Spring - I love me some Kim Dong Wook

Find Me In Your Memory - I love me some Kim Dong Wook AND Moon Ga In and the set up is such angsty melo.

The Girl Who Sees Smells - to keep up with the whole detective who lost family to serial killer getting involved with someone who is also tied to it set up, plus I love the leads.

Anyway, here is your chance to vote and provide input and then see me freak out about whatever for a week straight. (Beyond Evil won last time and you saw how insane I went.) So POLL:

[just-a-carrot]

hey carrot remember like. a few months ago when someone said they'd do animation week for u

late but

it's started

https://youtu.be/-dfnSDJ-JSw

OH!!!! it's very cute???

FHDHDH IT GOES SO FAST I CAN'T READ THEM 🤣🤣

WAH but they all look very sweet!!

HELP WHY IS ORLAM TALKING ABOUT MEAT????

this is very adorable I love it!! especially the cute little mini ones that pop up after each person says something

[bratbarzal]

Hi hello!! 💛💛 I am back with more re-read commentary, I’ve been using whatever ounce of free time I have to work my way through (1-3!)

But first I have to mention the TSOU/OYS crossover blurb!! It’s like a reward lol I love when fics get tied together. I love getting to see Poppy in mom mode in these little blurbs too since we’re not quite there yet in the actual fic, its such a sweet glimpse into their future :)

This re read has been so fun bc I’ve read ever chapter as it was posted so getting to read it as one continuous piece is such a treat

-I love your dedication to detail so much, nothing is ever left un pictured which is so important with longer fics I never get lost when there’s a new setting or a flashback scene

-The jewlery sentiment is so sweet, the matching bracelets with her girls, the bracelet from nico (which love that poppy is an october baby bc same ☺️ bonus if she’s a libra she gives that energy lol), and then the matching chain for nico

-Every part of the new years scene ugh. The rooftop. Him hiding the blankets. Watching the fireworks. Bringing her breakfast bc he immediately wants to see her. I AM SWOONING

-I love poppy’s independence so much more as we start getting introduced to her family

- “Just checking for tin foil” that line is even more funny knowing real nico buys into the amulet craze lmao

- “Nico thought Jack was the unfiltered one in the Hughes family, but with every time he talks to Luke, he is quickly proven wrong/ Jack speaks to purposely stir the pot, Luke doesn’t even realise he’s doing it” - LIH luke/jack is here

THE KISS. I AM SWOONING AGAIN

The Povs in this are so funny sometimes bc it starts with Poppy just overthinking all the interactions with nico now and just being so scared something will go wrong and he’ll avoid her all over again, yet still be so headstrong and wanting to put boundaries bc they really moved from 0 to 100, and then it goes to Nico who is just a nervous wreck who needs to be around her at all times to feel calm or else the ugly green monster named jealousy takes over him lol

ahhhhhh ily for saying that about the blurb it felt so weird to write her from an outside pov!!! but her and Luke's relationship is one of my faves in OYS so I've always wanted to write them more especially with baby cheeto!! I have so many hc's about uncle lukey (cheeto calls him "ook" lmao)

I love reading it back and making notes of all the little details to touch back on!! one of the very last scenes I have written already and it's a really sweet little callback actually to a scene in one of these early chapters so I need to get my ass in gear and get it all written up so I can live my best life with a full circle ending!!

I love the matching jewellery thing too!! I feel like it's such a sweet indicator of how Poppy loves people - she's very loyal and very sentimental and I like that she wanted to include Nico on that little tradition because she considered him her best friend too 🥺🥺 such a cutie pie!!

SHE IS A LIBRA!!! BC I'M AN OCTOBER LIBRA AND I CAN ONLY WRITE AIR SIGN OCS LMAO!!! (lih/tsou!reader was an aquarius and jsw!reader is gonna be a gemini lmaoooo)

I love that you said that about the rooftop scene!!! sometimes I worry that I write nico too ~simpy in this fic and that I've made him one dimensional or something but that boy was a simp from the beginning 😭😭 even if the story started out with him being an idiot

I WAS RE-READING THIS PART THE OTHER DAY AND THOUGHT THE EXACT SAME THING ABOUT THE AMULET 😭😭😭😭 HE'S SUCH A DOOFUS LMAO I picture him trying to explain it to Poppy and she's like ..... do you need to see a psychiatrist or smth??? the guy has a metal plate in his head I'm sure that will block whatever signals the amulet would lmao

honestly!!! LIH wasn't even a thought in my mind in those early days of oys!! but I really paved the way for lih!hughes brothers in their interactions with poppy 😭 jack is a wind-up merchant and luke is sarcastic but super endearing!!

I love slipping parallels into their POVs!! it really adds to the intensity of their relationship in those first few chapters!! like they were both lowkey losing their minds and should have been more open about the whole thing but they had to be a bit insane for the story to work 😭😭

THANK YOU SO MUCH FOR THIS I LOVE THAT YOU CAME BACK AND THAT YOU MADE NOTES I LOVE YOUUUUUU

[dertaglichedan]

Trump tariffs spark 'exciting time' for Ohio steel plant as CEO eyes adding jobs, boosting productivity

FIRST ON FOX: President Donald Trump’s tariffs will be a boon for an Ohio-based steel mill and its employees, the CEO of JSW Steel USA, a subsidiary of a massive India-based steel manufacturer, told Fox News Digital in an exclusive interview. 

"It's a good piece of the formula that results in our company increasing utilization in the next 12 months, from 68% to probably 84%, and beyond that in years to come. So it's a very exciting time for us," JSW Steel USA CEO Robert Simon told Fox News Digital of Trump’s tariff plan in a phone interview on Thursday evening. 

Simon has served as the CEO of JSW Steel USA since March of last year, bringing with him more than 30 years of experience in the steel industry. He spoke to Fox News Digital following Trump announcing his administration’s "fair and reciprocal plan on trade," which he celebrated during a press conference as a project that will flood the U.S. with jobs as trading partners move their industries to U.S. soil to avoid tariffs. 

JSW USA is a subsidiary of Mumbai-headquartered JSW Group, which owns India’s second-largest private steel company, JSW Steel. JSW USA has two steel locations in the U.S., one at Mingo Junction, Ohio, and another operation in Baytown, Texas. 

[glindaupland]

The Phantom of the Opera | Seoul, South Korea | 잶팬텀 x 송크리 Review 6/6

October 14, 2023 - Evening

The Phantom of the Opera | 최재림 Choi Jae-rim

Christine Daaé | 송은혜 Song Eun-hye

Raoul, Vicomte de Chagny | 송원근 Song Won-geun

Carlotta Giudicelli | 한보라 Han Bo-ra

Ah, the perfect Phantom to finish my journey and relieve me from my tears after the painful two show Kim Ju-taek/Jo Seung-woo slam the day before! Yes, please erase the poor meow meow thoughts from my mind!

My 6th and final round of POTO and 1st round of 'Choi Jae-rim is a Traumatized French Man Double Marathon'. His only scheduled POTO show during my stay was the day before Les Mis opening night in Busan. So I did not have a spare day like I thought would and I had to hop cities the next morning to see him as Valjean. I originally had a seat up high, but I just had to move myself close on the floor again for my grand finale. Seeing a seat open up during cancellations near my favorite side of the stage, the side with the most action, pretty much sealed the deal. I've always wanted to see a ~scary~ Phantom so let's go out with a bang!

If you're looking for some Erik x Christine, wrong Phantom for you! There wasn't much sugar-coating here. CJR Phantom is the opposite of JSW and JDS Phantoms to me; he's the most like a dark fallen angel. He's dangerous, unnerving, and has a lot more confidence with his actions than the others.

Hannibal Rehearsal / Think of Me

The audience seemed especially hyped today lol. Park Hoe-rim always holds Piangi’s note in Hannibal for a very long time and people applaud him for it. The cheers were loud today though even though audiences usually didn’t make much noise to avoid being disruptive! At the end of Song Eun-hye’s ‘Think of Me’ there was also a very excited reaction from the audience. Love this cast showing off where they can heh

First Lair | MOTN/STYDI

He's the only Phantom to sing "넌 이곳에 오직 나만을 위하여 / You are here for me alone" as "넌 이곳에 오직 한가지 이유로 / You are here for only one reason" at the organ because he's just different and not like other girls okay During MOTN, he was was confidently luring and hypnotizing her with no hesitation or uncertainty. The way he moved his entire body, especially his arms and hands (huge hands goddamn dude), was very flashy and dramatic. He's "overdoing it", but in a way that's very fitting for his Phantom's eccentric personality. I think you can already tell something is off about his Phantom as a person here. You can hear it in his voice a bit too. It had a sort of unearthly mesmerizing quality to it. This is the closest to a mysterious dark angel out of the Phantoms. He's especially possessive, but it's more in the way you might expect and different from KJT Phantom. The way he draws her to him with his hands, the way he touches his lips when he comes around the organ towards her 👀 He even tugged her along a bit when he led her to the bride in the mirror and urged her to look at the gift. With SEH Christine it was interesting to see her slowly unwind throughout the song since she's the more hesitant of the two. A Christine like SJS is definitely easier "prey" for him

Here's a little taste of his Music of the Night. Some of his more dramatic movements are actually a little bit similar to how he moved as the Phantom in this song, but he has a specific strange aura when actually in character.

I Remember / Stranger Than You Dream It

...SEH Christine is a little too curious and innocent maybe. Because wow if I saw a big weird masked man looking like that while working I simply? Would not want to mess with him at all, not getting anywhere near him. While the music box played, he was breathing (almost grunting) very audibly and heavily in frustration. He was very tense and focused. She was very playful and even mischievous-looking as she tried to swipe at his mask. It was like a game to her. Right at the moment he seemed to find his flow, playing the music in the air with his eyes closed, she succeeded. He's the scariest one during the outburst! His voice sounded venomous at the start and his eyes were wild as he covered the side of his face with both hands. The way he tilted his head watching her was very off-putting. Actually rather than becoming sadder, he almost seemed even creepier as he got closer. My seat was very close on that end of the stage and as I saw him approaching I wanted to back away myself! But at the end, I did start to feel sorry for him. It was really pitiful seeing this magnificent and seemingly magical genius be reduced to...this. The other Phantoms appear more human here, but he truly did look like some dark being trying desperately to be like a regular human, trying to be a part of this world. The angel of music is not, in fact, an angel, but....well who knows what he is. When she returned the mask, he looked like he couldn't make sense of what was happening. I could see his eyes glistening a little like tears were threatening to fall. I think he felt especially uncomfortable looking so weak in front of her. His Phantom felt like he had everything completely under control, but he managed to be disarmed so suddenly. His face was now revealed as well as the hidden dark part of himself

AIAOY Reprise

Kinda upset that my angle made it difficult to see him because the angel wing was obstructing him the times he wasn't leaning forward enough. But also how does he even fit on there. And also how did he manage to be the one who moved the least? He must be folded like an origami piece up there. Anyway oh boy. When saying Christine's name the first time, he sounded broken and small while looking down. But the second time he slowly lifted his head giving a cold dark stare ahead and spoke in a low and threatening voice that faded off. He had this rage building up and spreading through him and began his final lines in a harsh growling voice. He's extra intimidating because he kind of just fully gets up making himself as big as possible. I was laughing during intermission when I was heading to the lobby and two girls ran by me in the aisle going "EEEEE 무서워요!! / I'm scared!" So true, girlies, so true

Why So Silent?

JDS/KJT Phantoms lift up Christine's chin when they finally address her, but he pulled her a little roughly towards him. Not a big thing but definitely got a yikes from me when I saw it!

Wandering Child

Oh he is so weird and freaky somebody's gotta push him off that mausoleum I don't like it (no I love it as an acting choice though I just mean it's uncomfortable) 😭 The way he moves his entire body so much is so creepy? How do I even describe those movements. He would crouch or lean forward in a lunging position, but also made these big gestures with his arms again and looked like he was trying to use some power to pull Christine towards him He used an odd sarcastic tone mocking Raoul like he barely even viewed him as a threat.

The Point of No Return

The trap is set and waits for its prey! ...But also, Christine, Piangi just grew like 10 feet taller turning into a brick wall of a man and you don't find this.... suspicious maybe? No? Okay... He opens that curtain and it's like:

ANYWAY He had such an eerie way of singing to me. There was this hypnotic energy again like in MOTN. Once again the hands...when he tips her head side to side with his fingers under her chin in his last lines of his verse it's like he's putting her in a trance. She actually looked a bit disoriented for a moment, but her expression was slowly changing like she was suspecting something was wrong even before she turned to him. He was scarily calm looking throughout the song. You mostly just saw his shoulders moving from his slow steady breathing. Occasionally he would slowly take a look at her to see what she was doing, but it was more like he was preparing himself than getting stressed. She touched him and he only flinched very slightly before reaching up to her completely ready to join their hands. He was practically pulling her down actually to touch her more. I think he was sure that he was succeeding. When she had discovered him, he closed in like a beast about to pounce with his hands in position to grab her in case she tried to flee. But when she threw the hood off he was taken off guard During the AIAOY Reprise "언제나, 어디든, 영원히 / Always, anywhere, forever" -> "Anywhere you go let me go too" was a painful cry as well as the word "어둠에 / (into) darkness" in "또 다시 지옥 같은 어둠에 / Once again into darkness like hell" later for Down Once More and he delivered his next lines in a terrifying voice. It was similar to the AIAOY Reprise on the angel. I have to admit it partially concerned me (just because here and Les Mis he had a few slight rough moments, he cracked a tiny bit at the very end of 'Who Am I' after an otherwise very solid note). Overall though I think he has amazing ability and it's just wear from the rough schedule he has unfortunately. The choices did work either way!

Final Lair

He is so unhinged and unstable. Now he had this rough vicious villainous tone and sometimes he used that mocking voice again like he did in 'Bravo Monsieur'. He practically hissed out the line about the world never accepting him. His gestures with his arms were so theatrical and huge and the way he moved about was so heavy, jerky, and unsettling. When he threw the noose on Raoul he had the most terrifying laugh and jumped a little spitting out his taunts loudly He stood up fast and leaned in close to her face to whisper “날 시험하지말고 / Don't test me” so very quietly before he screamed for her to choose. He said it with spite in his voice, but he was actually holding back tears when he turned around. He had been so dangerous before, but Christine managed to disarm him once again with her words. Christine dropped lower from her position on her knees with a sob. It wasn't out of fear, seeing him like this just seemed to hurt her. This kiss was an interesting one to analyze. Some people thought this part tends to make him seem unmoved? But I disagree with the conclusion some people had made around that time that his Phantom didn't change or develop. He wasn't very openly reactive to the first one, he was completely frozen. The second time he clenched and unclenched his fists until he pulled her hand away quickly and rushed off staggering and holding his head. I saw reviews saying he would simply repeat his actions over again based on his reactions. I personally just think his change is different. I think CJR Phantom thinks he knows everything and that he can control everything that will happen so it scares him when he faces something unexpected. I think this is why he started to finally unravel at the very end. He cannot predict anything Christine will do, she always does the opposite of what he would think. Love and compassion were the last things he would ever expect. I don't even think he knew what kindness looks like. But he finally understood in that moment and he also understood that he couldn't force her to be there with him now. Something I noted during this performance in particular: HGH Raoul tried to urge Christine that they need to leave, but SWG would seem a bit confused in the moment and look at the Phantom like he was trying to understand what just happened. It just especially stood out to me across from CJR Phantom because of how much of a threat he had been. He was trying to process this because of the way the Phantom was just moments before and almost looked like he maybe even pitied him in a weird way. Christine came back pretty early this time to return the ring and watched the Phantom while covering her mouth in disbelief. It was as if this was the one moment he finally showed his real human side to her. She could really see him as a regular man now. When he realized she was there, he was really startled and practically jumped away like he was bracing himself for something (perhaps thinking the mob had arrived for him?). He went over to her wondering why she had returned, but once he realized he softly sang that he loved her. She nodded knowingly trying to hold back her tears. He looked so small suddenly when she left him alone there

Please when I tell you Jae-rim got the loudest screams out of every curtain call I experienced lol. He was goofing off, but at one point the shrieking was so loud he looked a little embarrassed about it heh. Even louder than that though was his Les Mis curtain call where everyone just about lost their goddamn minds seeing him pick up and spin little Cosette (I was one of those people, I'm weak)

Anyway it's promo time! Here's some bonus videos for you to enjoy

POTO Medley in English from 2013 (Wandering Child -> MOTN -> Think of Me -> All I Ask of You -> - he could easily be in English POTO honestly since he speaks English very well. He sings the actual show pretty differently and his vocals have improved, but it's still very nice and interesting to listen to after all this time.

Ah next one is cursed I know I know...but he almost convinced me this show can be good like a very talented scammer. Please stick to only covers of this though... He's sung the English version before a few times, but here's the Korean one:

And some non-POTO promo to show off his range because he's kind of crazy

And that's it for all my Phantom reviews! 6 out of 6 shows yay! If you made it to this point thank you for reading and enduring. I hope my insanity brought you some kind of joy and entertainment. I just wanted to share everything I could so other people could have a taste in some way and so I could relive and document my memories. It was truly a dream experience for a longtime POTO fan to be able to see the show done in so many ways over just a few days.

[intensifyresearch]

इन 20 स्टॉक्स में ट्रेड लेकर निवेशक और ट्रेडर्स कर सकते हैं इंट्राडे में दमदार कमाई

Top 20 Stocks Today- Paytm पर एक एक्सपर्ट ने ग्रीन सिग्नल दिया है। उनका कहना है कि सब्सिडियरी फर्स्ट गेम्स के 5712 करोड़ रुपये के GST नोटिस पर रोक लगाई गई है। मामले पर सुनवाई करते हुए सुप्रीम कोर्ट ने 5712 करोड़ रुपये के GST नोटिस पर रोक लगाई है। बता दें कि फर्स्ट गेम्स पेटीएम की सब्सिडियरी है, लिहाजा इस शेयर में आज मोमेंटम दिख सकता है

Top 20 Stocks Today – जेएसडब्ल्यू स्टील (JSW Steel) के नतीजे अनुमान के आसपास रहे। चौथी तिमाही में कंपनी का मुनाफा 13% बढ़ गया। लेकिन इस दौरान कंपनी के रेवेन्यू में दबाव दिखा। इसके साथ ही कंपनी की मार्जिन में बढ़त दिखी। इसकी वजह से आज इन इस कंपनी और स्टील सेक्टर की अन्य कंपनियों के शेयर में एक्शन दिख सकता है। इन कंपनियों के शेयरों पर बाजार की नजरें रहेंगी। वहीं सीएनबीसी-आवाज़ पर सीधा सौदा शो में निवेशकों को ट्रेडिंग के लिए Paytm और AU Small Finance Bank सहित 20 दमदार स्टॉक्स सुझाये गये हैं। इसमें अपनी समझ और विश्लेषण के साथ निवेश करके निवेशक अच्छी कमाई कर सकते हैं।

आशीष वर्मा की टीम

1. ICICI BANK (GREEN) ये स्टॉक आज रडार पर है लिहाजा इसमें तेजी दिख सकती है।

2. ETERNAL (RED) FTSE, MSCI का इटरनल का वेटेज घटाने का ऐलान सामने आया है। वेटेज घटाने से ��ेयर में 80-90 करोड़ डॉलर आउटफ्लो संभव है

3. JK CEMENT (GREEN) Q4 में कंपनी की आय 14% और मुनाफा 77% बढ़ा। EBITDA ग्रोथ 35% रही जबकि मार्जिन बढ़कर 22% हुई

4. GNFC (GREEN) Q4 में कंपनी की आय 2.6% घटी और मुनाफा 65% बढ़ा है। कंपनी की EBITDA ग्रोथ 65% रही जबकि मार्जिन बढ़कर 12% हुई

5. PAYTM (GREEN) सब्सिडियरी फर्स्ट गेम्स के 5712 करोड़ रुपये के GST नोटिस पर रोक लगी है। सुप्रीम कोर्ट ने 5712 करोड़ रुपये के GST नोटिस पर रोक लगाई है। फर्स्ट गेम्स पेटीएम की सब्सिडियरी है

6. HINDUSTAN COPPER (GREEN) ट्रंप ने EU पर 50% टैरिफ लगाने की तारीख टाली

7. APOLLO MICRO SYSTEMS (GREEN) Q4 में आय 19.5% बढ़कर 162 करोड़ रुपये रही। Q4 में मार्जिन भी 23% रही

8. BALKRISHNA INDUSTRIES (RED) सालाना आधार पर कंपनी की आय 2,673 करोड़ रुपये से बढ़कर 2,747 करोड़ रुपये रही। मुनाफा 481 करोड़ रुपये से घटकर 362 करोड़ रुपये रहा

9. RAMCO CEMENTS (GREEN) निप्पॉन इंडिया MF ने कंपनी के 19.5 लाख शेयर खरीदे हैं

10. GE Vernova T&D (GREEN) Q4 में कंपनी के नतीजे शानदार रहे

वीरेंद्र कुमार की टीम

1. SUPREME INDUSTRIES (GREEN) शेयर लगातार तीसरी बार 100DEMA के ऊपर पहुंचा। इसमें जून में नए लॉन्ग बने हैं

2. ABB (GREEN) शेयर में मोमेंटम जारी रहेगा। शेयर 1 फरवरी के बाद की ऊंचाई पर बंद हुआ

3. ANGEL ONE (GREEN) शेयर CY25 की ऊंचाई पर बंद हुआ। शेयर में मोमेंटम जारी रहना संभव है

4. APOLLO HOSPITALS (GREEN) शेयर में मजबूती की उम्मीद दिखाई दी। इसमें 7000 पर पुट राइटिंग देखने को मिली

5. AU SMALL FINANCE BANK (GREEN) बैंक शेयरों में तेजी जारी रहने की उम्मीद है। इसमें सपोर्ट लेवल 680 रुपये/ शेयर पर है

6 .FEDERAL BANK (GREEN) शेयर 200 के अहम स्तर के ऊपर बंद हुआ लिहाजा इसमें ब्रेकआउट संभव है

7. MCX (GREEN) शेयर 24 दिसंबर की बाद की ऊंचाई पर बंद हुआ, शेयर में नए लॉन्ग बने हैं

8. OBERIO REALTY (GREEN) शेयर 200DEMA के ऊपर बंद हुआ लिहाजा इसमें तेजी आने की उम्मीद है

9. SBI LIFE (GREEN) इंश्योरेंस शेयरों में तेजी जारी है ये शेयर ऑल टाइम हाई पर पहुंचा है

10. UNION BANK (GREEN) पीएसयू बैंकों में सबसे मजबूत शेयर है। ये 52 वीक हाई पर पहुंचा है

“Investments in the securities market are subject to market risks.”

Stock market strategy Every Investor Should Know – Intensify Research Services

[santoshi01]

Cable Trays Manufacturers in India

Introduction

Cable trays are essential components in electrical and communication infrastructure, designed to support and organize cables in various settings. They provide a secure pathway for electrical wiring and data cables, ensuring they remain organized and protected. If you are searching for reliable Cable Trays Manufacturers in India, Santoshi Industries is your destination for high-quality products. Based in Bhilai, Chhattisgarh, we are recognized leaders in manufacturing and supplying perforated cable trays across the country. Our trays are expertly fabricated from M.S. sheets or pre-galvanized sheets, with perforations on top to ensure optimal ventilation and cable management.

Available in various widths and standard lengths, our cable trays provide versatile solutions for your needs. We source our raw materials from esteemed steel plants such as JSW, POSCO, TATA, and ESSAR steels, ensuring superior finishing and smoothness. Our pre-galvanized trays are ready for immediate use post-fabrication, while our M.S. trays receive treatments such as enamel paint, powder coating, or hot dip galvanizing. Trust Santoshi Industries for durable and reliable cable trays that prioritize safety and performance, making us a leading name among Cable Trays Manufacturers in India.

Durable and Reliable Cable Trays for All Applications from Leading Cable Trays Manufacturers in India

At Santoshi Industries, a leading name among Cable Trays Manufacturers in India, we understand the critical role that durable and reliable cable trays play in various applications. Based in Bhilai, Chhattisgarh, our commitment is to deliver cable trays that not only meet but exceed industry standards for strength and reliability.

Our cable trays are designed to withstand the toughest conditions and are ideal for a range of applications, including:

Industrial Factories

Warehouses & Manufacturing Plants

Office Buildings

Shopping Malls & Hotels

Data Centers

Electrical Installations

Utility Plants

Our cable trays are made from high-quality materials, including mild steel and pre-galvanized sheets, ensuring long-lasting durability. They feature perforated designs for ventilation and ease of cable tying, with options for finishing such as hot dip galvanizing, painting, and powder coating. Choose Santoshi Industries for your cable tray needs and benefit from our extensive expertise and dedication to quality. As one of the top choices among Cable Trays Manufacturers in India, we are committed to providing solutions that meet the diverse requirements of our clients across various industries.

Contact Us for Your Cable Trays Manufacturers in India Today

Looking for top-notch cable trays? Santoshi Industries, a prominent name among Cable Trays Manufacturers in India, is ready to assist with your requirements. From our base in Bhilai, Chhattisgarh, we offer a comprehensive range of high-quality cable trays across the country, including custom solutions tailored to your needs.

For inquiries or orders, reach out to us:Phone:+91-8109006000, 0788–4033833Email:info@santoshiindustreis.in and si_bhilai@rediffmail.comAddress: 134/A, Light Industrial Area, Bhilai Nagar, Chhattisgarh 490026

Connect with us today for reliable cable trays and exceptional service!

[getpaintdealership]

Asian Paint Dealership Distributorship in India

Asian Paints group is the holding company of Berger International.Asian paints is one of the largest company in India. Till 2020 Asian paints holds third rank in largest paint company in Asia

[radhatmtindia]

Latest Steel Price in India: Daily Update on TMT Bar Rates & Steel Price Per Kg (June 2025)

Introduction: Current Trends in Steel Prices

In the rapidly evolving construction and manufacturing industry, keeping track of the steel rate today is crucial for cost estimation and project planning. With fluctuating market dynamics, steel price per kg, steel price today, and TMT bar price vary daily due to factors such as raw material availability, fuel prices, global demand, and domestic policies. As one of the most fundamental building materials, steel's price trends have a direct impact on infrastructure development and housing costs.

This article provides you with a detailed, daily-updated analysis of the steel rate today across different regions and types of steel including TMT bars, MS steel, and structural steel.

Steel Price Today in India – June 2025 Update

The steel price today across various Indian cities reflects slight volatility due to market corrections. Below is a breakdown of current prices:

Steel Type

Price per Kg (INR)

TMT Bar (Fe 500)

₹58 – ₹68

MS Steel

₹52 – ₹62

Structural Steel

₹60 – ₹72

Stainless Steel (304)

₹180 – ₹200

Scrap Steel

₹32 – ₹42

Prices may vary slightly depending on location, brand, and delivery terms. Bulk orders typically enjoy negotiated discounts.

TMT Bar Price in Major Indian Cities

TMT bars (Thermo Mechanically Treated) are critical in residential, commercial, and industrial construction. Here's the latest TMT bar price from key markets:

City

TMT Bar Price (per kg)

Delhi

₹64

Mumbai

₹66

Hyderabad

₹62

Chennai

₹63

Kolkata

₹61

Bangalore

₹65

Leading brands like Radha TMT, TATA Tiscon, JSW Neosteel, and SAIL may quote slightly higher due to quality assurance and brand value.

Factors Affecting Steel Price Per Kg

The steel price per kg isn’t random—it’s influenced by various factors, including:

1. Raw Material Cost

Iron ore and coal form the backbone of steel production. Any fluctuation in their prices has a cascading effect on the steel rate today.

2. Import-Export Policy

Changes in import duties or export bans significantly impact supply and demand dynamics, thus affecting the steel price per kg.

3. Fuel and Transportation

Fuel price hikes elevate logistics costs, which manufacturers eventually pass on to consumers. This raises the TMT bar price and general steel cost.

4. Seasonal Demand

Infrastructure projects peak during dry seasons, leading to increased demand for steel and higher steel rates.

5. Global Trends

Steel demand in international markets, especially China, USA, and Europe, plays a vital role in determining domestic steel prices.

Different Grades and Their Prices

Steel is not uniform. Different grades serve different purposes and come with unique pricing.

Mild Steel (MS)

Used for general-purpose fabrication and construction. Current MS steel price per kg is between ₹52–₹62.

TMT Bars

Fe-500 and Fe-550 are the most common. Higher grades like Fe-600 are costlier but provide enhanced strength. The TMT bar price varies based on grade and diameter.

Stainless Steel

Used in corrosion-resistant applications. The popular SS 304 grade ranges from ₹180 to ₹200 per kg.

Top Brands and Their Price Range

Radha TMT

Known for its superior ductility and corrosion resistance, Radha TMT offers bars priced around ₹64–₹66 per kg, depending on location and order volume.

TATA Tiscon

Premium quality steel with widespread availability. Prices range from ₹65–₹70 per kg.

JSW Neosteel

High-grade TMT with advanced rib pattern technology. Priced at ₹66–₹68 per kg.

Wholesale vs Retail Steel Prices

Buying in bulk often reduces the steel price per kg. Here’s how:

Retail Prices: Include warehousing, transport, and dealer margins.

Wholesale Prices: Ex-factory rates, ideal for builders and contractors.

You can save ₹2–₹5 per kg by purchasing directly from authorized distributors.

How to Check Live Steel Prices

To get accurate steel rate today, consider these sources:

Manufacturer Websites (e.g., SAIL, TATA, Radha TMT)

Construction Material Aggregators

Local Dealers & Traders

Mobile Apps for Real-Time Rates

Daily Market Bulletins

Ensure you verify pricing with GST and transport costs added for the most accurate quotation.

TMT Bar Weight and Price Calculator

TMT bar price also depends on bar diameter and weight. Here’s a sample weight chart:

Diameter (mm)

Weight (per meter in kg)

8

0.395

10

0.617

12

0.888

16

1.58

20

2.47

25

3.85

To calculate cost: Total Price = Weight × Price per kg

Price Forecast for 2025

Based on market analysis and infrastructure push by the Indian government, steel prices are expected to remain steady with slight upward movement due to:

Government investments in infrastructure and housing

Stabilized raw material prices

Increased industrial output and demand

It is advisable to lock prices now for bulk procurement to hedge against future price rise.

Conclusion

Monitoring the steel price per kg, TMT bar price, and steel rate today is essential for smart decision-making in construction and manufacturing. By staying informed, buyers can secure the best prices and manage project budgets more efficiently. Regularly updated market insights help mitigate risks and optimize cost planning.

[trlkrosaki]

TRL Krosaki: India’s No.1 Refractories Manufacturer Powering Industrial Growth

In the high-temperature world of steel, cement, glass, and non-ferrous metals, refractories form the silent backbone of industrial operations. These heat-resistant materials protect kilns, furnaces, and reactors from extreme temperatures, ensuring efficiency, safety, and longevity. In India, one name stands tall as the undisputed leader in refractory solutions — TRL Krosaki Refractories Limited.

A Legacy of Excellence

Founded in 1958 as Tata Refractories Limited, TRL Krosaki has evolved over six decades to become India’s No.1 refractories manufacturing company. With a strategic partnership between the Tata Group and Krosaki Harima Corporation (Japan), the company blends world-class Japanese technology with deep local expertise. This unique synergy has enabled TRL Krosaki to deliver consistently high-quality products while meeting the diverse and growing demands of Indian and global industries.

Driving India’s Industrial Core

Refractories are crucial for core sectors like steel, cement, and power — the pillars of industrial infrastructure. TRL Krosaki is at the heart of this ecosystem, supplying a wide range of refractory solutions including:

Basic refractories for steelmaking

Monolithics for cement and iron & steel applications

High alumina refractories for glass and non-ferrous industries

Custom-engineered products for evolving industrial processes

With an annual capacity of over 500,000 tons, the company serves clients across India and exports to more than 40 countries. From integrated steel plants to mini cement units, TRL Krosaki’s footprint is extensive and impactful.

Innovation & Sustainability at the Core

Beyond scale, TRL Krosaki’s strength lies in its commitment to innovation and sustainability. The company invests heavily in research and development, focusing on:

Enhancing thermal performance

Increasing product life

Reducing energy consumption

Developing eco-friendly refractory solutions

By optimizing energy use and promoting circular practices (like recycling used refractories), TRL Krosaki is aligning its operations with global climate goals — a critical move in today's environmentally conscious world.

Trusted Partner for Industry Giants

TRL Krosaki is more than just a manufacturer — it is a strategic partner to India’s largest industrial houses. Companies like Tata Steel, JSW, SAIL, and Ultratech Cement trust TRL Krosaki for its technical expertise, timely deliveries, and customized solutions. Its deep customer partnerships have helped improve furnace reliability, increase productivity, and reduce downtime for major industrial operations.

Global Ambition, Local Responsibility

As the demand for high-performance refractories grows globally, TRL Krosaki is expanding its export capabilities while maintaining a strong local presence. Its plants in Belpahar (Odisha) and other locations in India serve as hubs of manufacturing excellence, offering employment and skill development opportunities to thousands.

Moreover, the company is deeply involved in CSR initiatives — supporting education, healthcare, and community welfare in its operational areas, showcasing its commitment to inclusive growth.

Conclusion

TRL Krosaki is not just India’s leading refractories company — it is a critical enabler of industrial progress. With its relentless focus on quality, innovation, and sustainability, the company is powering India’s journey towards self-reliance in manufacturing and playing a significant role in shaping the global refractory landscape.

As industries scale new heights and modernize rapidly, TRL Krosaki continues to be the trusted partner standing strong against the heat — literally and figuratively.

[yogesh2003]

Sensex 30 Companies List | India's Leading Stocks 2025

Sensex 30 Companies List: A Beginner's Guide to India's Top Stocks

Ever wondered what drives the pulse of the Indian stock market? It's the Sensex 30, a powerful lineup of India’s top-performing companies. These giants aren’t just names on a list—they’re movers and shakers of the economy. Whether you’re just starting your investment journey or taking an equity trading course to upskill, knowing the Sensex stocks list is essential.

Let’s dive into this world of blue-chip companies in simple terms, like talking over chai with a friend. We'll break down what the Sensex is, why these 30 companies matter, and how you can zake your next steps through a technical analysis course or equity trading courses.

Explore the latest Sensex stocks list with insights on equity trading courses and technical analysis course for beginners and investors.

What is Sensex?

Think of Sensex as the heartbeat of the Indian stock market. Officially known as the S&P BSE Sensex, it's an index of the 30 most financially sound and actively traded companies on the Bombay Stock Exchange (BSE).

Much like a cricket team's top 11 players, the Sensex 30 represents the best of the best. Their combined performance tells us how healthy the market is. If Sensex is rising, the economy is cheering. If it’s falling, well, it might be time to pad up and play defensively.

How Are Sensex 30 Companies Selected?

Not every company makes the cut. The BSE selects companies based on:

Market capitalization (how big the company is)

Liquidity (ease of buying/selling shares)

Industry representation (balanced sector-wise)

Listing history and track record

In short, these 30 companies aren’t lucky—they’re consistently strong performers.

Latest Sensex 30 Companies List (2025)

Here’s the updated Sensex stocks list as of mid-2025:

Company Name

Sector

Reliance Industries

Energy

Tata Consultancy Services (TCS)

IT

HDFC Bank

Banking

ICICI Bank

Banking

Infosys

IT

Hindustan Unilever

FMCG

Larsen & Toubro

Infrastructure

Bharti Airtel

Telecom

Kotak Mahindra Bank

Banking

ITC Ltd

FMCG

Axis Bank

Banking

State Bank of India

Banking

Bajaj Finance

NBFC

Mahindra & Mahindra

Automotive

Maruti Suzuki

Automotive

Sun Pharma

Pharmaceuticals

NTPC

Power

Power Grid Corporation

Power

Titan Company

Consumer Durables

Asian Paints

Paints

Nestlé India

FMCG

UltraTech Cement

Cement

HCL Technologies

IT

Tech Mahindra

IT

Tata Motors

Automotive

Wipro

IT

Dr. Reddy’s Laboratories

Pharma

JSW Steel

Metals

Tata Steel

Metals

IndusInd Bank

Banking

Top 5 Heavyweights in the Sensex

Some companies hold more weight due to their market size. The current top five include:

Reliance Industries – The oil-to-retail giant.

TCS – India’s IT flagship.

HDFC Bank – A leader in retail banking.

ICICI Bank – Stronghold in digital banking.

Infosys – Pioneer in software exports.

These companies significantly influence the direction of the Sensex.

Sector-Wise Breakdown of Sensex Stocks

Diversity is key. The Sensex ensures that different parts of the economy are represented:

Banking & Finance – 10 companies

IT & Tech – 6 companies

FMCG – 4 companies

Automotive – 3 companies

Pharma – 2 companies

Metals, Cement, Power, Others – Remaining

It’s like creating a balanced diet—no overdependence on one type.

Why Investors Trust Sensex Companies

Sensex stocks are:

Stable – Less prone to market shocks

Transparent – Well-regulated and audited

Growth-Oriented – Historically consistent performers

They're ideal for both conservative investors and equity trading learners.

Historical Performance of Sensex Stocks

Over the decades, Sensex has delivered strong returns. From around 100 in 1979, it touched over 75,000 in 2025.

If you had invested ₹10,000 in Sensex in the 1990s, you’d be smiling today with lakhs in your account.

How to Start Investing in Sensex Stocks

Getting started is easier than ever:

Open a Demat Account

Choose a trusted broker or trading platform

Invest directly in stocks or through Sensex ETFs/mutual funds

Start small, stay consistent

Bonus Tip: Take an equity trading course to boost your confidence.

Best Equity Trading Courses for Beginners

Want to understand the market better? Here are popular equity trading courses:

Trendy Traders Academy – Great for Indian beginners

NSE Academy Certification in Financial Markets (NCFM)

Zerodha Varsity – Free and Practical

Coursera/edX Financial Markets Programs

These courses break complex topics into digestible nuggets.

Importance of a Technical Analysis Course

While fundamentals tell you what to buy, technical analysis tells you when to buy or sell.

A technical analysis course teaches you:

How to read charts

Identify trends and patterns

Use indicators like RSI, MACD, Bollinger Bands

It’s like learning to read the pulse of the market—essential for traders.

Understanding Volatility in Sensex

Sensex can be unpredictable at times—just like Mumbai weather!

Factors affecting it include:

Global events

Interest rates

Inflation

Budget and government policies

A technical analysis course can help you handle these ups and downs with confidence.

Sensex vs Nifty: What’s the Difference?

Sensex: Tracks 30 companies on BSE.

Nifty 50: Tracks 50 companies on NSE.

Both represent the market, but differ in constituents and exchange base. Many investors follow both for better clarity.

Role of Sensex in India's Economy

Sensex is more than a stock index. It reflects:

Investor sentiment

Economic outlook

Corporate health

Policymakers, economists, and even common people watch Sensex to understand where the economy is headed.

How to Track Sensex Daily?

Stay updated through:

Financial news channels (CNBC TV18, ET Now)

Websites like Moneycontrol, Economic Times

Stock market apps (Zerodha Kite, Groww, Upstox)

And yes, make sure you learn the basics through equity trading and technical analysis courses.

Conclusion and Final Thoughts

The Sensex stocks list is like a guidebook to India’s corporate powerhouses. Whether you’re new to investing or taking a deep dive via an equity trading course or technical analysis course, understanding these 30 companies is a great starting point.

So the next time someone talks about the market “going up” or “crashing,” you’ll know exactly which companies are behind those swings.

Investing isn’t just for the rich or the experts—it’s for anyone willing to learn.

FAQs

What is the Sensex stocks list?

It refers to the list of 30 top-performing and actively traded companies on the Bombay Stock Exchange (BSE), known as the Sensex 30.

Are Sensex companies safe to invest in?

Generally, yes. These companies are considered stable and well-established, making them relatively safer for long-term investments.

How can I learn trading before investing in Sensex stocks?

You can start with beginner-friendly equity trading courses and then take a technical analysis course to understand timing and trends.

Can I invest in Sensex through mutual funds?

Absolutely. You can invest in Sensex-linked mutual funds or Exchange-Traded Funds (ETFs) for diversified exposure.

How often does the Sensex list change?

The list is reviewed semi-annually by BSE. Companies may be added or removed based on performance, liquidity, and market cap.

[rapidsbf]

The Role of TMT Bars in Road and Highway Projects

In modern infrastructure development, TMT bars (Thermo-Mechanically Treated bars) play a critical role in ensuring strength, durability, and safety. Among the various components used in road and highway construction, TMT bars are often overlooked, but they form the backbone of bridges, culverts, underpasses, retaining walls, and supporting structures that connect our cities.

With the expansion of national highways, expressways, and smart road projects across India, choosing the right TMT bars is more important than ever. And when it comes to reliability and strength, opting for one of the top ten TMT bar brands ensures long-term performance and compliance with national standards.

Why TMT Bars Are Essential in Road and Highway Infrastructure

While asphalt, concrete, and aggregate form the visible layers of a road, it's the steel reinforcement inside that provides structural stability. TMT bars are used in:

Bridge piers and decks

Flyovers and underpasses

Culverts and drainage systems

Retaining and boundary walls

Toll plaza foundations

Crash barrier supports

Key Benefits of TMT Bars in Road Projects

1. High Tensile Strength

TMT bars are known for their excellent tensile-to-yield ratio, which is vital for large structures that bear dynamic loads such as traffic pressure and vibrations.

2. Ductility for Earthquake Zones

Roads and highways in seismic-prone regions require ductile reinforcement. TMT bars, especially Fe 500D or Fe 550D grades, provide flexibility without compromising strength, reducing the risk of sudden failure.

3. Corrosion Resistance

TMT bars are engineered to resist corrosion, making them suitable for coastal highways, flyovers in humid zones, and structures exposed to water and pollutants.

4. Thermal Resistance

During hot bitumen laying or fire accidents, TMT bars can withstand temperatures up to 600°C, offering safety to critical road infrastructure.

5. Longevity

TMT-reinforced road structures have a longer life cycle with reduced maintenance, especially in bridges and high-traffic flyovers.

Top Ten TMT Bar Brands Used in Infrastructure Projects

Choosing a trusted brand is key to ensuring compliance with BIS standards and project durability. Here are 10 of the top TMT bar brands in India, frequently used in road and highway construction:

TATA Tiscon – Known for high consistency and nationwide availability

JSW Neosteel – Popular in large-scale infrastructure and metro projects

SAIL TMT – Government-backed and trusted for public projects

Vizag Steel (RINL) – Excellent for high-stress structures

Jindal Panther – Preferred in premium residential and commercial structures

SRMB Steel – Used in several road and flyover projects in East India

Kamdhenu TMT – Wide distribution and strong corrosion resistance

Shyam Steel – BIS-certified, strong in Eastern and North-Eastern zones

Essar TMT – Known for ductility and consistent quality

Electrotherm TMT (Thermex) – Innovative steel for earthquake zones

These brands offer Fe 500, Fe 550, and even Fe 600 grades, which are ideal for demanding road and bridge projects.

Government Standards and Project Compliance

Public works departments (PWDs) and national agencies like NHAI (National Highways Authority of India) mandate the use of TMT bars that meet specific standards such as:

IS:1786 – The Indian Standard code for high-strength deformed steel bars

BIS Certification – Bureau of Indian Standards approval

Third-party quality tests – For infrastructure tenders and contracts

Using TMT bars from top brands ensures easier project approval, fewer delays, and longer-lasting road infrastructure.

Case Study: Expressway Development Using Premium TMT Bars

In projects like the Delhi-Mumbai Expressway, Eastern Peripheral Expressway, and Mumbai Trans Harbour Link, top-tier TMT bars were used to:

Build earthquake-resistant pillars

Ensure long-span bridges remain stable under constant vehicle load

Resist corrosion in humid and saline zones

Final Thoughts

TMT bars may not be visible once the construction is done, but their role in road and highway durability is irreplaceable. When working on infrastructure that’s built to last 50–100 years, using high-quality TMT bars is non-negotiable.

Choosing from the top ten TMT bar brands ensures:

Long-term safety

Structural integrity

Regulatory compliance

Peace of mind

Need Help Selecting the Right TMT Bar Brand?

Whether you're a contractor, architect, or government vendor, consult with a certified distributor to source premium TMT bars for road and highway projects that meet every safety and durability standard.

[anjani07]

Order Cement, Bricks, and More Online – Istika App for Builders & Contractors

Looking for building materials online? You're not alone. In cities like Hyderabad, time matters. And when it comes to construction, you don’t want delays. That’s where the Istika App steps in – one of the best apps for building materials right now.

Whether you're building your home, managing a site, or running a store, Istika helps you get all materials – from cement to bricks, aggregates, and even wires – at your fingertips. It’s super simple. No need to call five vendors or chase trucks anymore.

A few years ago, purchasing building materials online felt risky. Unclear prices, delivery confusion, and no proper apps or websites. But things have changed. Today, construction material apps in Hyderabad are making things easier. And Istika is one of the leading online building material apps.

Convenience and transparency for the construction industry was our first goal. Real people are the target audience for our Hyderabad building material app. Simple interface. Local pricing. Trusted brands. Fast delivery. That’s what we believe in.

So, why is Istika one of the best?

●        You can compare brands easily. Want Ultratech Cement or JSW Concreel? Just check and add to cart.

●        Need sand, bricks, or steel in bulk? Sorted.

●        Delivery? We’ve got you covered – right to your site.

●        Offers? Yes, exclusive ones only on the app.

If you search for an online building material supplier, chances are Istika pops up. We’re not just a website anymore. With our Istika App, we’re right inside your phone, ready to serve.

Hyderabad’s construction market is busy. Time is money. And nobody wants a delay because a truck didn’t show up with bricks. That’s why apps like Istika are becoming essential.

We already have the trust of thousands of users in Andhra Pradesh and Telangana. And not just builders, homeowners, site engineers, and even interior designers use Istika regularly.

So if you’re still wondering which is the best app for building materials, go ahead and try Istika. We’re local. We’re fast. We care.

Download the Istika App, explore all materials in one place, and make construction stress-free. One tap at a time.

[sanketcommunications]

How Ethical Should Public Relations In Advertising Agencies Be?

The foundation of an advertising agency is best defined by how it communicates to the public. Public Relations is a separate department of its own, yet plays a pivotal part in establishing a connection between a brand and their clients. People commonly call PR as the middlemen, as they fill the gap between a brand and the people who made it famous.

PR agents are expected to work strategically because they build ‘image’- the modern game-changer. When questions are asked, the answers are given by PR agents. What also matters is who to give the answers to and what to say.

The Basics

The primary ethics of PR, especially in the top advertising agencies are honesty and transparency. A common trait of people is to peek in, and when it comes to trusting a brand, company or individual, they need to be aware of who they are supporting. This is where the PR departments steps in. PR owns half of accountability. Sometimes, it is the only one accountable.

No matter who PR professionals represent, they must stay loyal. They are the public face of their client and are the guardians of confidential information. If they go against this policy, they are likely to lose their clients.

PR agenciesare supposed to manage their client’s image as well as be respectful to their client’s competitors. We live in a country where everyone has the right to freedom of expression, thus, there will be a difference in opinions. They have to be tackled wisely and respectfully, and if it has nothing to do with your client, it is better to not interfere.

Indian Codes of Ethics

To uphold ethical standards and professional conduct within Public Relations firms, several certified regulatory organizations are in place to monitor and guide their practices.

PRSI (Public Relations Society of India) is a governmental, national association of PR professionals in India. Founded by pioneer of PR, Late Kali H. Mody, PRSI follows certain codes: Truthfulness, transparency, honesty, accuracy, confidentiality, accountability and keeping the dignity of PR.

ASCI (Advertising Standards Council of India) is a private organisation that regulates advertising across all media platforms. ASCI follows the same code of conduct, but with an addition of respecting competitors with fair treatment. Ads shouldn’t encourage hazardous practices and be accountable for however they promote.

Some Successful PR Strategies

The Tata Group is known for its social service more than what the brand caters. Right after the 26/11 Mumbai attacks, Ratan Tata decided to take the lead in supporting the victims’ families without any publicity. It was done out of genuine empathy, and at the same it upheld the trust people already had on the brand as well as the reputation.

Moving forward with our list, JSW Steel, the steel manufacturing company part of the JSW Group, came up with an idea for a campaign during the 2020 pandemic, which is about honoring the real heroes working bravely, when the rest of us were resting, be it doctors, nurses and medical staff. It gained national attention due to its emotional tribute to the real warriors of 2020, strengthening its image beyond the industry.

Some Failed PR Strategies

While we've discussed how well-planned Public Relations strategies can lead to success, let's now shed some light on how things can go wrong within the PR department for ad agencies and the potential consequences that may follow.

The first one featuring on this list is the one that we all crave for- Maggi. The Maggi controversy created headlines in 2015, after a research claimed Maggi contained excess lead and MSG. The PR department delayed its response and became defensive of the brand. This did not prove to be good, as the consumers began losing their trust, and Nestle had to replace their PR team with a new one.

PepsiCo faced massive backlash because of a tiff with Indian farmers. It was allegedly sued for growing a specific patented potato to make Lays. The PR team fought aggressively with the farmers, forgetting the significant contribution to our economy. PepsiCo dropped the lawsuits, but the damage was done.

There are certain rules and regulations that must be followed. There is no way to break them as ethics is what matters the most when it comes to crisis. Ad agencies have the power to build an image or break it, no matter how qualitative the brand is and the increasing sales. Not only do they save, but they attract more. There are numerous investors and partnerships seeking the perfect soulmate. PR has to make them meet.

Conclusion:

Ethics are the backbone of Public Relations. Beyond building image, PR is about upholding trust through honesty, responsibility, and respect. A strong reputation follows when values lead the way.