#Not factoring the trust issues and savior complex
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sunnyxjarrus · 11 months ago
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me scrolling Pinterest looking for outfits my main character would wear (instead of actually writing her) : ah yes this is it except the pants would be cargo to carry all her baggage in
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thatsactuallywrong · 8 months ago
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I understand that your vote was motivated by strong convictions about the future of the country, but I think there are a few points here that deserve a closer look:
Trump as a Savior: You mention voting for Trump to 'save this great nation from the corrupt politicians who have governed us for decades,' yet Trump himself was part of the political establishment for years, including during his presidency. The idea of him as an outsider challenging the system is complicated by the fact that he had significant influence over key political and institutional decisions during his time in office. How does this square with the notion of him being an 'outsider'?
Trump’s Own Role in the Negative Narrative: While you argue that the media has 'framed a negative reality of Trump,' it’s important to acknowledge that Trump’s own words and actions have contributed to his image. He’s often used divisive rhetoric, which has fueled public distrust and division. It’s easy to blame the media, but his inflammatory language has been a significant factor in shaping how he’s viewed.
The 'Tried to Kill Him' Claim: The statement that Trump has been 'tried to be killed multiple times' is, to put it mildly, laughable. The first shooter was a registered Republican, and the second was someone unaffiliated with a party but who voted for Trump in 2016. This oversimplified narrative about political persecution fails to address the complexity of such incidents and risks distorting the actual motivations of the individuals involved.
Spending Billions on a Campaign of Hate and Division: The claim that 'they spent billions of dollars on a campaign based on hate and division' seems to ignore the fact that Trump himself has often employed rhetoric that divides the country. His words have at times been the source of the very division he critiques, whether through personal attacks, dismissive comments about entire groups of people, or fostering an 'us vs. them' mentality. It’s not just the media, but his own actions that have stoked these fires.
Media Bias and Free Speech: The desire for 'truth and nonpartisan news' is something many share, but Trump’s relationship with the media has been anything but neutral. He’s consistently elevated certain news outlets while attacking others, which undermines the idea of fostering objective journalism. His approach to media and information isn’t about creating a more balanced discourse—it’s about controlling the narrative that suits his agenda.
Immigration and National Security: While it’s important to have a secure border and prioritize lawful immigration, the rhetoric around 'hardworking Americans' versus 'illegal immigrants' can overlook the broader contributions immigrants, both documented and undocumented, make to the economy and society. We should balance national security with compassion and fairness in how we treat people.
Gender and Ideology: Gender issues are complex, but framing gender diversity as a 'mental health condition' rather than recognizing it as part of the natural diversity of human experience can be harmful and stigmatizing. Inclusivity and respect for all individuals, including those who don’t conform to traditional gender norms, can coexist with a recognition of biological sex.
Election Integrity and Censorship: The focus on 'election integrity' is important, but the 2020 election was thoroughly examined, and multiple audits confirmed its legitimacy. Similarly, while social media platforms need to balance free speech with the need to curb misinformation, it’s important to note that concerns about censorship often stem from attempts to suppress disinformation, which can endanger public trust and safety.
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iosgadget · 1 year ago
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figmentglobal · 1 year ago
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How Tax Compliance Solutions Can Rescue Your Business
In the fast-paced world of business, staying compliant with tax regulations is not just a legal necessity but also a critical factor for the success and sustainability of your enterprise. The complexities surrounding tax compliance can often become overwhelming, leading to potential pitfalls that may adversely affect your bottom line. This article delves into the realm of tax compliance solutions and how implementing them can be the savior your business needs. 
Understanding the Tax Compliance Landscape
Before we delve into the solutions, let's take a moment to grasp the intricacies of the tax compliance landscape. Tax regulations vary across jurisdictions, and keeping up with the ever-evolving tax codes can be challenging. From filing accurate returns to navigating complex tax laws, businesses face numerous hurdles that demand efficient solutions.
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Conducting regular compliance audits is a proactive approach to staying abreast of changing tax laws. By periodically reviewing your financial records and practices, you can identify potential issues before they escalate. This not only ensures compliance but also fortifies your business against unforeseen challenges.
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Enlisting the services of experienced tax consultants can be a game-changer. These professionals possess in-depth knowledge of tax laws and regulations, offering tailored advice to keep your business in compliance. Their expertise can help you navigate complex tax scenarios and implement strategies that align with your business goals.
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Educating your employees on tax compliance is crucial. Offering regular training programs keeps your staff informed about the latest tax laws and regulations, empowering them to adhere to compliance standards. A well-informed team is an invaluable asset in maintaining the fiscal health of your business.
5. Real-time Monitoring Systems
Implementing real-time monitoring systems ensures that your business is continuously updated on any changes in tax laws. This proactive approach allows for swift adjustments to your financial practices, reducing the risk of non-compliance. Real-time monitoring provides a robust defense against potential penalties.
The Bottom Line: A Secure Future for Your Business
Prioritizing tax compliance solutions is not just about meeting legal requirements; it's about safeguarding the future of your business. The investment in these solutions pays off in the form of financial stability, reputation preservation, and sustained growth. By embracing a proactive stance towards tax compliance, your business can navigate the complex fiscal landscape with confidence and resilience.
Remember, staying ahead in the business world is not just about making profits but also about protecting what you've built. Implementing tax compliance solutions is a strategic move that ensures your business not only survives but thrives in the face of ever-changing regulations. So, take the reins of your business's financial health, invest in robust tax compliance solutions, and witness the transformative impact on your bottom line.
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itskimngxn-blog · 7 years ago
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Blog Post #2
Jonathon Pieslak uses 2 types of evidence to demonstrate how soldiers use music as inspiration for combat: anecdotal (forum posts, interview) and documentary (published work, email, interview). Personally, I think the discussion forum’s post is not a very credible source of information. The person might not have been involved in the war, and only wrote his comment based on someone else’s narrative that he perhaps found interesting. We do not know whether the story is authentic or overstated. (And some were even taken from Yahoo forum! I cannot trust that). The interviews are also an issue. Without the context, it is hard to identify if participants are biased. For example, if interviewees were told beforehand about how the interview sought to understand the importance of music in combat, they would be more likely to alter their experience to support that stated purpose. In other words, this scientific method might not be single-blind. The anonymous email was not a good source, either. Despite these problems relating to credibility, the sources taken from published historical books are trustworthy, as they were written by experts/scholars from the field. 
The most popular genres for soldiers in Iraq were rap and heavy metal. 
The invention of devices used to store music (MP3 players, iPods,...) has changed the way soldiers used music as an emotional tool. Instead of storing music on bulky drives and playing it on speakers attached to trucks, soldiers could save their own preferred types of music, accessible anytime they wanted.
Music is surprisingly a powerful tool in helping soldiers become more motivated during combat, utilized by different troops from multiple parts across the world from as early as the 17th century. Not only has music given soldiers the determination to overcome hardships during war, it also acted as a bridge which connected soldiers being far away from home with their beloved country. The more developed the technology, the tighter the connection between soldiers and music became. It is not wrong to say that music synchronizes with everyone’s own heartbeat, and strengthens a person even during the toughest times with its magical, rhythmic power. 
Song mapping: 
[Intro]
(background music)
Hey [ad lib]
[Chorus]
Havana, ooh na-na (ayy)  [ad lib]
Half of my heart is in Havana, ooh na-na (ayy, ayy)  [ad lib]
He took me back to East Atlanta, na-na-na, ah
Oh, but my heart is in Havana (ayy)  [ad lib]
There's somethin' 'bout his manners (uh huh)  [ad lib]
Havana, ooh na-na (uh)  [ad lib]
[Verse 1]
He didn't walk up with that "how you doin'?" (uh)  [ad lib]
When he came in the room
He said there's a lot of girls I can do with (uh)  [ad lib]
But I can't without you
I knew him forever in a minute (hey)  [ad lib]
That summer night in June
And papa says he got malo in him (uh)  [ad lib]
He got me feelin' like...
[Pre-Chorus]
Ooh-ooh-ooh-ooh-ooh-ooh-ooh-ooh (ayy)  [ad lib]
I knew it when I met him (ayy) [ad lib], I loved him when I left him
Got me feelin' like, ooh-ooh-ooh-ooh-ooh-ooh-ooh-ooh
And then I had to tell him, I had to go
Oh na-na-na-na-na (woo)  [ad lib]
[Chorus]
Havana, ooh na-na (ayy, ayy)  [ad lib]
Half of my heart is in Havana, ooh na-na (ayy, ayy)  [ad lib]
He took me back to East Atlanta, na-na-na (uh huh)  [ad lib]
Oh, but my heart is in Havana (ayy)  [ad lib]
My heart is in Havana (ayy)  [ad lib]
Havana, ooh na-na
[Verse 2]
Jeffery, just graduated, fresh on campus, mmm
Fresh out East Atlanta with no manners, damn (fresh out East Atlanta)
Bump on her bumper like a traffic jam
Hey, I was quick to pay that girl like Uncle Sam (here you go, ayy)  [ad lib]
Back it on me
Shawty cravin' on me, get to eatin' on me (on me)  
She waited on me (then what?)  
Shawty cakin' on me, got the bacon on me (wait up)  
This is history in the makin', on me (on me) 
Point blank, close range, that B
If it cost a million, that's me (that's me)
I was gettin' mula, baby
[Chorus]
Havana, ooh na-na (ayy, ayy)  [ad lib]
Half of my heart is in Havana, ooh na-na (oh, ayy, ayy)  [ad lib]
He took me back (uh huh) to East Atlanta, na-na-na (oh, no)
Oh, but my heart is in Havana (ayy)  [ad lib]
My heart is in Havana (ayy)  [ad lib]
Havana, ooh na-na
[Bridge]
Ooh na-na, oh, na-na-na (oo-ooh-ooh-ooh-ooh-ooh-ooh)
Take me back, back, back like...
Ooh na-na, oh, na-na-na (yeah, babe)
Take me back, back, back like...
Ooh na-na, oh, na-na-na (yeah, yeah)
Take me back, back, back like...
Ooh na-na, oh, na-na-na (yeah, babe)
Take me back, back, back
Hey, hey...
Ooh-ooh-ooh-ooh-ooh-ooh-ooh-ooh (hey)
Ooh-ooh-ooh-ooh-ooh-ooh-ooh-ooh (hey)
Take me back to my Havana...
[Chorus]
Havana, ooh na-na (hey)
Half of my heart is in Havana, ooh na-na (oh, yeah)
He took me back to East Atlanta, (ayy, ayy) na-na-na
Oh, but my heart is in Havana
My heart is in Havana (ayy)
Havana, ooh na-na
[Outro]
Uh huh
Oh, na-na-na (oh, na, yeah)
Oh, na-na-na
Oh, na-na-na (no, no, no, take me back)
Oh, na-na-na
Havana, ooh na-na
6. I am going to sound philosophical now, but for me, “feel” has multiple definitions. If you define “feel” as something that makes me become hyped, pumped and sway to the music, this song does the job. I mean it’s a catchy tune, I can “feel” the cheerful atmosphere it brings, so in this context Havana is a great song. The song is syncopated, the intro is infused with a bit of Cuban jazz and nostalgic piano, and the ad-libbed “ayy”s and “uh-huh”s definitely bring the excitement. The beats are quite strong, so the rhythmic feel is obvious, making the song pretty upbeat. The range is wide, she went from the low “na-na-na” to the high “ooooh”, and this creates the complexity of the melody. However, if you define “feel” as something that makes me feel deep (deeper than Adele rolling, even), this song does not succeed in doing so. The lyrics are not really meaningful: it only depicts the singer’s love story with a (somewhat) bad boy from Havana. Furthermore, the harmony is not that complex, it is only the melody that stands out. I think genuinely good music is like an onion: the more you listen, the more layers you peel off, and when you get to the core, you will exclaim: “Oh my God, how can humanity ever understand the true meaning of life without listening to this song? It encapsulates every emotion, and it is just so meaningful I want to stop everything I am doing to carefully listen to it”. And you probably will not like the smell of onion at the beginning: “Geez, this music does not sound catchy at all”. However, as you give it a second chance, and maybe the third, something clicks and you feel...
Actually, I am going to include a song like that. 
youtube
I have been through a lot during my high school years and there are times I just wanted to give up on life, but this song gave me the motivation to keep moving forward. I guess I can call this song a savior. If there were aliens coming to Earth and told me I could save humanity from destruction by giving them a song, Saturn would definitely be what I offered them. The surprise factor is (I have to give it away for the sake of analysis) the vocal does not start right away, and the composers built a slight climax beforehand using only the instruments. After the singer starts singing, a harmony between the vocal, the humming and the background music emerges, and the song reaches a climax. I absolutely love these lines: “With shortness of breath, I’ll explain the infinite/How rare and beautiful it truly is that we exist”. I showed this song to a friend who was struggling with college life and she stopped thinking negatively as soon as the song ended. She cried and told me how beautiful she thought it was. Well, I guess that is the power of music, and the “feel” it brings. 
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radarbrow2-blog · 6 years ago
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There's No Quick Cure for the Eagles' Super Bowl Hangover, But There Is Hope
Mitchell Leff/Getty Images
Fun science fact: an actual hangover, the kind you get after a weekend-long binge at the Beer, Bourbon, Bacon and Baked Beans festival, is caused by a wide variety of factors.
Dehydration is the most well-known cause, but there's also irritation of the stomach lining, a decrease in blood sugar, immune system reactions, the mysterious effects of congeners (like the tannin in wine) and the simple fact that you stayed up late, slept poorly and ingested lots of hard-to-digest goodies.
A Super Bowl hangover, like the real thing, is also caused by a wide variety of complex factors.
The Eagles are now 3-4, and it's easy to point to reasons why they look nothing like the team that won Super Bowl LII. There have been injuries. Coach defections. A depletion of the bench. A little bit of bad luck. All the usual things every successful team faces.
It's a lot harder to find cures for the Eagles' Super Bowl hangover, because, like a real hangover, there is no one foolproof remedy. But if the Eagles can treat some of the symptoms, it can get them back on track to win the weak NFC East and peak when it matters in January.
Find another playmaker
The losses of Jay Ajayi, Mike Wallace and Mack Hollins to injuries, coupled with the free-agent departures of Torrey Smith and LeGarrette Blount, have hamstrung the Eagles offensively.
Receivers Kamar Aiken, Jordan Matthews, Shelton Gibson and DeAndre Carter have combined for just 15 catches for 229 yards and one touchdown through seven games—just over two catches for 32 yards per game for the third, fourth and fifth wideouts combined.
Wendell Smallwood and Corey Clement have played well at running back but lack Ajayi's explosiveness, and there is no one on the bench to replace Blount's occasional haymakers to defenses' midsections.
With no big-play ability in the backfield and an offense built around multi-tight end sets to compensate for the lack of receiver depth, the Eagles rank 30th in the NFL with just 10.2 yards per reception, and the Eagles' longest run of the year netted just 21 yards. They're short on mismatch weapons and players opponents must scheme to stop.
Randy Moss isn't going to show up in Philly looking for work, and a Le'Veon Bell trade is more of a comment-thread pipe dream than a reality. But there are some candidates to fill the playmaker role in the Eagles offense:
Shelton Gibson has flashed big-play abilities, but after a suspect rookie season last year, the Eagles have been slow to give him a bigger role.Mitchell Leff/Getty Images
Shelton Gibson: The former West Virginia big-play machine had a great offseason and caught a 48-yard pass against the Vikings but is limited to just a handful of offensive snaps per game.
A knee injury has slowed Gibson, and there may still be trust issues with his hands or knowledge of the offense after his disastrous rookie year. Whatever the problem is, he remains the Eagles' best candidate as a deep threat.
Darren Sproles: A lingering hamstring injury has kept the veteran all-purpose back on the fringe of activation for weeks. Sproles could be just the extra matchup weapon the Eagles need. Then again, he's a tiny 35-year-old, so counting on his long-term health may be overly optimistic.
Braxton Miller: The former Ohio State quarterback is on the Eagles practice squad after two unproductive seasons with the Texans. Miller is quick and athletic, but he is much like Matthews, and both of them are weak-tea Nelson Agholor. The Eagles need either a home run threat or a backfield dynamo, not another shifty-pesky slot guy.
Mack Hollins: He's been on injured reserve with a groin injury since the start of the season, with no specific timetable for a return. Hollins is more of a fourth receiver and special teamer than an offensive savior, but he would be an upgrade over the Aiken-Matthews-Carter bunch.
Le'Veon Bell: Sure, go nuts with trade speculation. But eating those fried eggs won't cure your hangover. They may leave you feeling worse.
Free Nelson Agholor
Agholor has averaged just 8.5 yards per reception this season and has scored just one touchdown. He averaged 12.4 yards per catch last season and scored eight touchdowns.
With the return of Carson Wentz and Alshon Jeffery, Nelson Agholor has been cast in the role of a traditional slot receiver again, to the detriment of Philly's offense.Winslow Townson/Associated Press/Associated Press
Primarily a slot receiver, Agholor relies on both the scheme and the space created by other receivers to get open. That means Agholor is suffering from both the coaching brain drain of losing offensive assistants Frank Reich and John DeFilippo to the Colts and Vikings, respectively, and the absence of a true deep threat. As a result, Agholor catches a lot of passes in close quarters for minimal gains.
Doug Pederson was creative about getting Agholor involved early in the season, using variations on the Philly Special and the shovel passes and sweeps he used in last year's playoffs to get Agholor the ball in open space. The presence of Ajayi and Sproles made Agholor a more dangerous misdirection threat at the start of the year, but tellingly, the absence of Carson Wentz and Alshon Jeffery forced Pederson to do more with his slot receiver. Once Wentz and Jeffery returned, Agholor became a guy who goes in motion and catches flat passes.
So, here's the Super Bowl hangover equivalent of two aspirin and a tall glass of water: Bring back the Agholor sweeps, counters, fakes and trickery. It could diversify the offense just enough to make up for losses elsewhere.
Fix fourth down
The Eagles defense has allowed five of eight fourth-down conversions this season after allowing just four of 18 last year. Defensive 4th-and-long miscues in the fourth quarter and overtime cost the Eagles victories against the Titans and Panthers.
The Eagles' fourth-down defensive failures have been as different as snowflakes this year. On Sunday, Jalen Mills slipped and fell in coverage of Torrey Smith, and Cam Newton made a great play under pressure to convert a fourth-quarter 4th-and-10. In the overtime loss to the Titans, Corey Graham made an inexcusable error on 4th-and-15, Sidney Jones incurred a ticky-tack penalty and Jordan Hicks got run over by a lineman while chasing Dion Lewis on 4th-and-2. So, there's no one player, play call or problem to point to as an easy fix.
Coordinator Jim Schwartz has already made some adjustments, replacing Graham (who was filling in for injured safety Rodney McLeod) with Avonte Maddox and scrapping the "seven guys 15 yards off the ball" package the Titans picked apart.
But the Eagles also rank 26th in the NFL in stopping 3rd-and-long situations, according to Football Outsiders, so their problem getting off the field can't be brushed off as just a play here and a play there.
Solving the fourth-down problem goes hand-in-hand with solving the Eagles' most glaring problem: a secondary that gives up too many big plays.
Adjust the risk-reward
Even casual Eagles observers know cornerbacks Mills and Ronald Darby are getting burned like fajita skillets this season. Opponents have also noticed: Darby was the most targeted cornerback in the NFL entering Week 7, according to Football Outsiders, while Mills ranked third.
Both Mills and Darby are boom-or-bust cornerbacks, vulnerable to pump fakes and double moves. Opposing quarterbacks are just letting 'er rip down the field, knowing someone will eventually make a huge mistake that results in a big play.
Schwartz likes aggressive cornerbacks, and last year the risk-reward ratio in the secondary resulted in 19 interceptions as opponents played catchup against the Eagles offense. The margin for error is smaller this year, so Schwartz needs to do something before Darby and (particularly) Mills burst into flames.
Telling the cornerbacks not to gamble won't work, because that's not who they are. Simplistic remedies ("give them more deep safety help!") are also of limited value, because the Eagles are thin at safety. But there are some viable solutions:
Jalen Mills and Ronald Darby have been among the primary reasons the Eagles pass defense ranks 24th in the NFL this season.Jeff Haynes/Associated Press
Promote Sidney Jones: The 2017 second-round pick has been relatively effective in the slot this season. Mills has some capability as a slot corner. Flipping their roles when Jones returns from the hamstring that sidelined him Sunday could ease some of the pain caused by deep double moves.
Resurrect Rasul Douglas: Douglas was a regular and spot starter last year, but he now plays mostly on special teams. Douglas is more of a tall matchup defender than an every-down starter, but the Eagles can't afford to wait for ideal solutions.
Douglas could also add some speed as a package safety, but he's a suspect tackler, and the Eagles can't afford to solve one problem by causing another one 25 yards down the field.
Trade for Patrick Peterson: Again with the trades! A Peterson trade is more feasible and would be more likely to immediately improve the Eagles than a move on offense. But there will be a line around the block for the seven-time Pro Bowler's services if the Cardinals decide to grant his trade request.
Fix other issues: Instead of trying to change Mills and Darby, Schwartz and the Eagles can work on a defense that looks sluggish in pursuit, allows too many yards after the catch and ranked 27th in allowing open-field rushing yards entering Week 7, per Football Outsiders.
If the Eagles can stop players like Christian McCaffrey and Dion Lewis from picking up chunk yardage on screens and sweeps, they can force more 3rd- (and 4th-) and-longs, which will result in more sacks and turnovers, so long as the Eagles stop doing dumb stuff like letting a receiver run 35 yards up the field on 4th-and-10.
Keep moving ahead
The only real cure for a hangover is rest and time, but you can get yourself ready to face the day by treating all the symptoms sensibly: water for the dehydration, ibuprofen for the pain, antacids for the stomach, some protein for replenishment, a hot shower and so forth.
The Eagles need rest and time as well: They're shorthanded and waiting for reinforcements on both sides of the ball. But they also need to treat the symptoms by getting young players more involved and finding better roles for veterans like Agholor, Darby and Mills, who were big parts of last year's Super Bowl equation.
The one thing the Eagles can't afford to do is wallow in their misery or fall for our-swagger-is-gone or not-hungry-anymore talk-radio cliches. If they power through this hangover, they'll still be in position to win a very weak NFC East.
But first they must board a plane for London to face the Jaguars.
Ever take a long flight while coping with a hangover? It's torture. But there's too much at stake for the Eagles to let it get to them.
Mike Tanier covers the NFL for Bleacher Report. Follow him on Twitter: @MikeTanier.
Source: https://bleacherreport.com/articles/2802230-theres-no-quick-cure-for-the-eagles-super-bowl-hangover-but-there-is-hope
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theunpopularnama · 6 years ago
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Question Question
where do i go from here
how can you dismiss and forget everything we had. everything i did. everything you did. everything we said, promised and dreamt..
you talked about being kind and loving and all yet indifference. the coldness
why is there so much lack of communication.
what are you afriad of. when you said you don't believe in social norms and you still say same then why do we have to adhere to them
you talk about self growth, self reliance qmd what not yet you leave it to someone else
you know i am suffering. you know i am in pain. therapy whatever yet not a single word.
you said it came down to two people yet here we are. dependent on others.
i made a mistake. broke your trust and hurt you like so many others but never treated you like this. i had external factors and issues. i didn't personally give you any shitty attitude. i was there. and you are not. ignoring me. killing me
how do i trust again. i feel that i am incapable of love. i just have the savior complex and once i have outlived my utility then i have nothing left. i dont feel connected to people anymore
i don't know how to connect over normal things. i push those people away. i don't know what to talk to them. i am indifferent. i am scared. i am broken. i always was
what do i do. should i turn my anger into hate. why did we have to end it all on resentment.
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pattersondonaldblk5 · 7 years ago
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Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers.
What actually happened was that businesses gathered an overwhelming amount of data — and had a hard time determining what was truly valuable. “Companies began collecting all sorts of data because they quite frankly didn’t know what may end up being useful — or when or how!” Karl Van den Bergh, chief marketing officer at data platform DataStax, said. “Many went overboard in collecting data that has since proved meaningless to improve customer experience, expand markets or offer new services.”
Martech and its massive data load have created undue complexity around identifying consumer preferences and intent. Every brand has the opportunity to use its digital spend to get closer to its customers, but most aren’t taking advantage of it. Declared data platform Jebbit thinks the key lies in what martech isn’t doing: building a relationship with the customer.
Behavior Doesn’t Necessarily Indicate Intention Jebbit’s co-founders, CEO Tom Coburn and president Jonathan Lacoste, realized that martech was adding layers to what marketers needed to know: How do we understand customers’ motivations and anticipate their needs? Martech platforms were assembling large quantities of transactional data; while it was firsthand information, it left a lot of holes to be filled.
Marketers, after all, knew when a customer purchased something, how much he paid, and what the product was. But they didn’t know why he bought the item or what the likelihood was that he would do it again. “Instead of simply asking a consumer what he wanted, we captured as much data as we could about what he did to try to predict what he might want next,” explains Coburn. “Marketers were overburdened and their processes were overcomplicated to make them think they needed tech they didn’t to solve a problem with a simple solution: Ask the consumer what he wants.”
It may not be surprising, then, that the idea underpinning Jebbit — to speak to the consumer directly — came from two founders outside the industry. Coburn and Lacoste, realizing that most marketers today rely on third-party data, researched the inaccuracies of third-party data and the problems associated with capturing information from consumers themselves. Most online options weren’t engaging, simply asking consumers to fill in dots to win a shot at a prize; offline methods, like focus groups, faced the challenge of people falling into groupthink. And, perhaps most importantly, scale was an issue: Everyone is trying to achieve the holy grail of 1:1 marketing, but businesses can’t do that on an insight or inference from a focus group that’s applied to a whole external audience.
One-on-one questions and interactions, however, don’t incentivize bad information — there’s no one to impress and no potential prize to lose. What’s at stake, however, is more of what consumers don’t want: products missing crucial features or ads showcasing items the consumer will never buy again. Jebbit’s team looked for ways to gather information that felt informative, not invasive; they knew that allowing consumers to opt in would enable the brand to capture psychographic information in an honest manner. And with that trust, its platform can ask questions to get to the underlying motivations of any purchase a consumer has made or plans to make.
“In reality, the data most martech platforms offer is based on the past or the present,” Coburn explains. “It doesn’t deal in the future; it doesn’t ask people what they’ll do next. So martech has lulled marketers into thinking they’re focusing on the future when they’re really working in the past.”
Why Declared Data Stands to Change the Data Vendor Landscape Jebbit’s focus on declared data, or data actively provided by consumers, envisions a future in which marketers have less data, but the data they have is high-quality. By eliminating concerns related to data misappropriation, the platform aims to create a transparent experience that delivers personalized offers and content to consumers.
Jebbit recently ran a small consumer study to assess how accurate consumers felt the data marketers were using to feed them offers was. The result? Not too accurate. That hurt their trust in those brands, and it ensured neither side of the equation was getting what it wanted. Coburn says that declared data’s strength comes from two factors: how it collects information and what it answers.
“Brands can ask anything they want to know or see value from,” he says. “For example, if Southwest is asking what type of traveler you are, Southwest can capture that from an interactive mobile-first web experience, resulting in personalized ads later. Behavioral data infers, and this method gets rid of that unnecessary complexity by letting brands engage personally with customers.” Not only does that give brands information to activate in the future, but it also enables them to directly influence the affinity a consumer has for the brand.
Jebbit’s worked with brands like Cathay Pacific Airways. Cathay Pacific Airways ran several Jebbit experiences to capture where visitors might want to go next to give them personalized sets of routes Cathay Pacific runs. The airline went beyond consumers’ searched destinations into discovery. By combining recommendations with personalized offers, the company saw increased consideration.
“Declared data takes really simple data points that have traditionally been hard to scale at large,” Coburn explains, “and makes those points relevant. It creates a competitive data set, and it allows the brand to build its own differentiated first-party data. It puts the money-making power back in brands’ hands.”
Martech may have been viewed as the savior of marketing, enabling the art of marketing to meet with science. But martech platforms have provided so much data that they may have become a hindrance rather than a help. Declared data looks to simplify what’s become overly complicated and make consent-based marketing the rule, not the exception.
https://ift.tt/2OitNlT
0 notes
joannlyfgnch · 7 years ago
Text
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers.
What actually happened was that businesses gathered an overwhelming amount of data — and had a hard time determining what was truly valuable. “Companies began collecting all sorts of data because they quite frankly didn’t know what may end up being useful — or when or how!” Karl Van den Bergh, chief marketing officer at data platform DataStax, said. “Many went overboard in collecting data that has since proved meaningless to improve customer experience, expand markets or offer new services.”
Martech and its massive data load have created undue complexity around identifying consumer preferences and intent. Every brand has the opportunity to use its digital spend to get closer to its customers, but most aren’t taking advantage of it. Declared data platform Jebbit thinks the key lies in what martech isn’t doing: building a relationship with the customer.
Behavior Doesn’t Necessarily Indicate Intention Jebbit’s co-founders, CEO Tom Coburn and president Jonathan Lacoste, realized that martech was adding layers to what marketers needed to know: How do we understand customers’ motivations and anticipate their needs? Martech platforms were assembling large quantities of transactional data; while it was firsthand information, it left a lot of holes to be filled.
Marketers, after all, knew when a customer purchased something, how much he paid, and what the product was. But they didn’t know why he bought the item or what the likelihood was that he would do it again. “Instead of simply asking a consumer what he wanted, we captured as much data as we could about what he did to try to predict what he might want next,” explains Coburn. “Marketers were overburdened and their processes were overcomplicated to make them think they needed tech they didn’t to solve a problem with a simple solution: Ask the consumer what he wants.”
It may not be surprising, then, that the idea underpinning Jebbit — to speak to the consumer directly — came from two founders outside the industry. Coburn and Lacoste, realizing that most marketers today rely on third-party data, researched the inaccuracies of third-party data and the problems associated with capturing information from consumers themselves. Most online options weren’t engaging, simply asking consumers to fill in dots to win a shot at a prize; offline methods, like focus groups, faced the challenge of people falling into groupthink. And, perhaps most importantly, scale was an issue: Everyone is trying to achieve the holy grail of 1:1 marketing, but businesses can’t do that on an insight or inference from a focus group that’s applied to a whole external audience.
One-on-one questions and interactions, however, don’t incentivize bad information — there’s no one to impress and no potential prize to lose. What’s at stake, however, is more of what consumers don’t want: products missing crucial features or ads showcasing items the consumer will never buy again. Jebbit’s team looked for ways to gather information that felt informative, not invasive; they knew that allowing consumers to opt in would enable the brand to capture psychographic information in an honest manner. And with that trust, its platform can ask questions to get to the underlying motivations of any purchase a consumer has made or plans to make.
“In reality, the data most martech platforms offer is based on the past or the present,” Coburn explains. “It doesn’t deal in the future; it doesn’t ask people what they’ll do next. So martech has lulled marketers into thinking they’re focusing on the future when they’re really working in the past.”
Why Declared Data Stands to Change the Data Vendor Landscape Jebbit’s focus on declared data, or data actively provided by consumers, envisions a future in which marketers have less data, but the data they have is high-quality. By eliminating concerns related to data misappropriation, the platform aims to create a transparent experience that delivers personalized offers and content to consumers.
Jebbit recently ran a small consumer study to assess how accurate consumers felt the data marketers were using to feed them offers was. The result? Not too accurate. That hurt their trust in those brands, and it ensured neither side of the equation was getting what it wanted. Coburn says that declared data’s strength comes from two factors: how it collects information and what it answers.
“Brands can ask anything they want to know or see value from,” he says. “For example, if Southwest is asking what type of traveler you are, Southwest can capture that from an interactive mobile-first web experience, resulting in personalized ads later. Behavioral data infers, and this method gets rid of that unnecessary complexity by letting brands engage personally with customers.” Not only does that give brands information to activate in the future, but it also enables them to directly influence the affinity a consumer has for the brand.
Jebbit’s worked with brands like Cathay Pacific Airways. Cathay Pacific Airways ran several Jebbit experiences to capture where visitors might want to go next to give them personalized sets of routes Cathay Pacific runs. The airline went beyond consumers’ searched destinations into discovery. By combining recommendations with personalized offers, the company saw increased consideration.
“Declared data takes really simple data points that have traditionally been hard to scale at large,” Coburn explains, “and makes those points relevant. It creates a competitive data set, and it allows the brand to build its own differentiated first-party data. It puts the money-making power back in brands’ hands.”
Martech may have been viewed as the savior of marketing, enabling the art of marketing to meet with science. But martech platforms have provided so much data that they may have become a hindrance rather than a help. Declared data looks to simplify what’s become overly complicated and make consent-based marketing the rule, not the exception.
https://ift.tt/2OitNlT
0 notes
waltercostellone · 7 years ago
Text
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers.
What actually happened was that businesses gathered an overwhelming amount of data — and had a hard time determining what was truly valuable. “Companies began collecting all sorts of data because they quite frankly didn’t know what may end up being useful — or when or how!” Karl Van den Bergh, chief marketing officer at data platform DataStax, said. “Many went overboard in collecting data that has since proved meaningless to improve customer experience, expand markets or offer new services.”
Martech and its massive data load have created undue complexity around identifying consumer preferences and intent. Every brand has the opportunity to use its digital spend to get closer to its customers, but most aren’t taking advantage of it. Declared data platform Jebbit thinks the key lies in what martech isn’t doing: building a relationship with the customer.
Behavior Doesn’t Necessarily Indicate Intention Jebbit’s co-founders, CEO Tom Coburn and president Jonathan Lacoste, realized that martech was adding layers to what marketers needed to know: How do we understand customers’ motivations and anticipate their needs? Martech platforms were assembling large quantities of transactional data; while it was firsthand information, it left a lot of holes to be filled.
Marketers, after all, knew when a customer purchased something, how much he paid, and what the product was. But they didn’t know why he bought the item or what the likelihood was that he would do it again. “Instead of simply asking a consumer what he wanted, we captured as much data as we could about what he did to try to predict what he might want next,” explains Coburn. “Marketers were overburdened and their processes were overcomplicated to make them think they needed tech they didn’t to solve a problem with a simple solution: Ask the consumer what he wants.”
It may not be surprising, then, that the idea underpinning Jebbit — to speak to the consumer directly — came from two founders outside the industry. Coburn and Lacoste, realizing that most marketers today rely on third-party data, researched the inaccuracies of third-party data and the problems associated with capturing information from consumers themselves. Most online options weren’t engaging, simply asking consumers to fill in dots to win a shot at a prize; offline methods, like focus groups, faced the challenge of people falling into groupthink. And, perhaps most importantly, scale was an issue: Everyone is trying to achieve the holy grail of 1:1 marketing, but businesses can’t do that on an insight or inference from a focus group that’s applied to a whole external audience.
One-on-one questions and interactions, however, don’t incentivize bad information — there’s no one to impress and no potential prize to lose. What’s at stake, however, is more of what consumers don’t want: products missing crucial features or ads showcasing items the consumer will never buy again. Jebbit’s team looked for ways to gather information that felt informative, not invasive; they knew that allowing consumers to opt in would enable the brand to capture psychographic information in an honest manner. And with that trust, its platform can ask questions to get to the underlying motivations of any purchase a consumer has made or plans to make.
“In reality, the data most martech platforms offer is based on the past or the present,” Coburn explains. “It doesn’t deal in the future; it doesn’t ask people what they’ll do next. So martech has lulled marketers into thinking they’re focusing on the future when they’re really working in the past.”
Why Declared Data Stands to Change the Data Vendor Landscape Jebbit’s focus on declared data, or data actively provided by consumers, envisions a future in which marketers have less data, but the data they have is high-quality. By eliminating concerns related to data misappropriation, the platform aims to create a transparent experience that delivers personalized offers and content to consumers.
Jebbit recently ran a small consumer study to assess how accurate consumers felt the data marketers were using to feed them offers was. The result? Not too accurate. That hurt their trust in those brands, and it ensured neither side of the equation was getting what it wanted. Coburn says that declared data’s strength comes from two factors: how it collects information and what it answers.
“Brands can ask anything they want to know or see value from,” he says. “For example, if Southwest is asking what type of traveler you are, Southwest can capture that from an interactive mobile-first web experience, resulting in personalized ads later. Behavioral data infers, and this method gets rid of that unnecessary complexity by letting brands engage personally with customers.” Not only does that give brands information to activate in the future, but it also enables them to directly influence the affinity a consumer has for the brand.
Jebbit’s worked with brands like Cathay Pacific Airways. Cathay Pacific Airways ran several Jebbit experiences to capture where visitors might want to go next to give them personalized sets of routes Cathay Pacific runs. The airline went beyond consumers’ searched destinations into discovery. By combining recommendations with personalized offers, the company saw increased consideration.
“Declared data takes really simple data points that have traditionally been hard to scale at large,” Coburn explains, “and makes those points relevant. It creates a competitive data set, and it allows the brand to build its own differentiated first-party data. It puts the money-making power back in brands’ hands.”
Martech may have been viewed as the savior of marketing, enabling the art of marketing to meet with science. But martech platforms have provided so much data that they may have become a hindrance rather than a help. Declared data looks to simplify what’s become overly complicated and make consent-based marketing the rule, not the exception.
https://ift.tt/2OitNlT
0 notes
aracecvliwest · 7 years ago
Text
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers.
What actually happened was that businesses gathered an overwhelming amount of data — and had a hard time determining what was truly valuable. “Companies began collecting all sorts of data because they quite frankly didn’t know what may end up being useful — or when or how!” Karl Van den Bergh, chief marketing officer at data platform DataStax, said. “Many went overboard in collecting data that has since proved meaningless to improve customer experience, expand markets or offer new services.”
Martech and its massive data load have created undue complexity around identifying consumer preferences and intent. Every brand has the opportunity to use its digital spend to get closer to its customers, but most aren’t taking advantage of it. Declared data platform Jebbit thinks the key lies in what martech isn’t doing: building a relationship with the customer.
Behavior Doesn’t Necessarily Indicate Intention Jebbit’s co-founders, CEO Tom Coburn and president Jonathan Lacoste, realized that martech was adding layers to what marketers needed to know: How do we understand customers’ motivations and anticipate their needs? Martech platforms were assembling large quantities of transactional data; while it was firsthand information, it left a lot of holes to be filled.
Marketers, after all, knew when a customer purchased something, how much he paid, and what the product was. But they didn’t know why he bought the item or what the likelihood was that he would do it again. “Instead of simply asking a consumer what he wanted, we captured as much data as we could about what he did to try to predict what he might want next,” explains Coburn. “Marketers were overburdened and their processes were overcomplicated to make them think they needed tech they didn’t to solve a problem with a simple solution: Ask the consumer what he wants.”
It may not be surprising, then, that the idea underpinning Jebbit — to speak to the consumer directly — came from two founders outside the industry. Coburn and Lacoste, realizing that most marketers today rely on third-party data, researched the inaccuracies of third-party data and the problems associated with capturing information from consumers themselves. Most online options weren’t engaging, simply asking consumers to fill in dots to win a shot at a prize; offline methods, like focus groups, faced the challenge of people falling into groupthink. And, perhaps most importantly, scale was an issue: Everyone is trying to achieve the holy grail of 1:1 marketing, but businesses can’t do that on an insight or inference from a focus group that’s applied to a whole external audience.
One-on-one questions and interactions, however, don’t incentivize bad information — there’s no one to impress and no potential prize to lose. What’s at stake, however, is more of what consumers don’t want: products missing crucial features or ads showcasing items the consumer will never buy again. Jebbit’s team looked for ways to gather information that felt informative, not invasive; they knew that allowing consumers to opt in would enable the brand to capture psychographic information in an honest manner. And with that trust, its platform can ask questions to get to the underlying motivations of any purchase a consumer has made or plans to make.
“In reality, the data most martech platforms offer is based on the past or the present,” Coburn explains. “It doesn’t deal in the future; it doesn’t ask people what they’ll do next. So martech has lulled marketers into thinking they’re focusing on the future when they’re really working in the past.”
Why Declared Data Stands to Change the Data Vendor Landscape Jebbit’s focus on declared data, or data actively provided by consumers, envisions a future in which marketers have less data, but the data they have is high-quality. By eliminating concerns related to data misappropriation, the platform aims to create a transparent experience that delivers personalized offers and content to consumers.
Jebbit recently ran a small consumer study to assess how accurate consumers felt the data marketers were using to feed them offers was. The result? Not too accurate. That hurt their trust in those brands, and it ensured neither side of the equation was getting what it wanted. Coburn says that declared data’s strength comes from two factors: how it collects information and what it answers.
“Brands can ask anything they want to know or see value from,” he says. “For example, if Southwest is asking what type of traveler you are, Southwest can capture that from an interactive mobile-first web experience, resulting in personalized ads later. Behavioral data infers, and this method gets rid of that unnecessary complexity by letting brands engage personally with customers.” Not only does that give brands information to activate in the future, but it also enables them to directly influence the affinity a consumer has for the brand.
Jebbit’s worked with brands like Cathay Pacific Airways. Cathay Pacific Airways ran several Jebbit experiences to capture where visitors might want to go next to give them personalized sets of routes Cathay Pacific runs. The airline went beyond consumers’ searched destinations into discovery. By combining recommendations with personalized offers, the company saw increased consideration.
“Declared data takes really simple data points that have traditionally been hard to scale at large,” Coburn explains, “and makes those points relevant. It creates a competitive data set, and it allows the brand to build its own differentiated first-party data. It puts the money-making power back in brands’ hands.”
Martech may have been viewed as the savior of marketing, enabling the art of marketing to meet with science. But martech platforms have provided so much data that they may have become a hindrance rather than a help. Declared data looks to simplify what’s become overly complicated and make consent-based marketing the rule, not the exception.
https://ift.tt/2OitNlT
0 notes
dustinwootenne · 7 years ago
Text
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers.
What actually happened was that businesses gathered an overwhelming amount of data — and had a hard time determining what was truly valuable. “Companies began collecting all sorts of data because they quite frankly didn’t know what may end up being useful — or when or how!” Karl Van den Bergh, chief marketing officer at data platform DataStax, said. “Many went overboard in collecting data that has since proved meaningless to improve customer experience, expand markets or offer new services.”
Martech and its massive data load have created undue complexity around identifying consumer preferences and intent. Every brand has the opportunity to use its digital spend to get closer to its customers, but most aren’t taking advantage of it. Declared data platform Jebbit thinks the key lies in what martech isn’t doing: building a relationship with the customer.
Behavior Doesn’t Necessarily Indicate Intention Jebbit’s co-founders, CEO Tom Coburn and president Jonathan Lacoste, realized that martech was adding layers to what marketers needed to know: How do we understand customers’ motivations and anticipate their needs? Martech platforms were assembling large quantities of transactional data; while it was firsthand information, it left a lot of holes to be filled.
Marketers, after all, knew when a customer purchased something, how much he paid, and what the product was. But they didn’t know why he bought the item or what the likelihood was that he would do it again. “Instead of simply asking a consumer what he wanted, we captured as much data as we could about what he did to try to predict what he might want next,” explains Coburn. “Marketers were overburdened and their processes were overcomplicated to make them think they needed tech they didn’t to solve a problem with a simple solution: Ask the consumer what he wants.”
It may not be surprising, then, that the idea underpinning Jebbit — to speak to the consumer directly — came from two founders outside the industry. Coburn and Lacoste, realizing that most marketers today rely on third-party data, researched the inaccuracies of third-party data and the problems associated with capturing information from consumers themselves. Most online options weren’t engaging, simply asking consumers to fill in dots to win a shot at a prize; offline methods, like focus groups, faced the challenge of people falling into groupthink. And, perhaps most importantly, scale was an issue: Everyone is trying to achieve the holy grail of 1:1 marketing, but businesses can’t do that on an insight or inference from a focus group that’s applied to a whole external audience.
One-on-one questions and interactions, however, don’t incentivize bad information — there’s no one to impress and no potential prize to lose. What’s at stake, however, is more of what consumers don’t want: products missing crucial features or ads showcasing items the consumer will never buy again. Jebbit’s team looked for ways to gather information that felt informative, not invasive; they knew that allowing consumers to opt in would enable the brand to capture psychographic information in an honest manner. And with that trust, its platform can ask questions to get to the underlying motivations of any purchase a consumer has made or plans to make.
“In reality, the data most martech platforms offer is based on the past or the present,” Coburn explains. “It doesn’t deal in the future; it doesn’t ask people what they’ll do next. So martech has lulled marketers into thinking they’re focusing on the future when they’re really working in the past.”
Why Declared Data Stands to Change the Data Vendor Landscape Jebbit’s focus on declared data, or data actively provided by consumers, envisions a future in which marketers have less data, but the data they have is high-quality. By eliminating concerns related to data misappropriation, the platform aims to create a transparent experience that delivers personalized offers and content to consumers.
Jebbit recently ran a small consumer study to assess how accurate consumers felt the data marketers were using to feed them offers was. The result? Not too accurate. That hurt their trust in those brands, and it ensured neither side of the equation was getting what it wanted. Coburn says that declared data’s strength comes from two factors: how it collects information and what it answers.
“Brands can ask anything they want to know or see value from,” he says. “For example, if Southwest is asking what type of traveler you are, Southwest can capture that from an interactive mobile-first web experience, resulting in personalized ads later. Behavioral data infers, and this method gets rid of that unnecessary complexity by letting brands engage personally with customers.” Not only does that give brands information to activate in the future, but it also enables them to directly influence the affinity a consumer has for the brand.
Jebbit’s worked with brands like Cathay Pacific Airways. Cathay Pacific Airways ran several Jebbit experiences to capture where visitors might want to go next to give them personalized sets of routes Cathay Pacific runs. The airline went beyond consumers’ searched destinations into discovery. By combining recommendations with personalized offers, the company saw increased consideration.
“Declared data takes really simple data points that have traditionally been hard to scale at large,” Coburn explains, “and makes those points relevant. It creates a competitive data set, and it allows the brand to build its own differentiated first-party data. It puts the money-making power back in brands’ hands.”
Martech may have been viewed as the savior of marketing, enabling the art of marketing to meet with science. But martech platforms have provided so much data that they may have become a hindrance rather than a help. Declared data looks to simplify what’s become overly complicated and make consent-based marketing the rule, not the exception.
https://ift.tt/2OitNlT
0 notes
jeanshesallenberger · 7 years ago
Text
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers.
What actually happened was that businesses gathered an overwhelming amount of data — and had a hard time determining what was truly valuable. “Companies began collecting all sorts of data because they quite frankly didn’t know what may end up being useful — or when or how!” Karl Van den Bergh, chief marketing officer at data platform DataStax, said. “Many went overboard in collecting data that has since proved meaningless to improve customer experience, expand markets or offer new services.”
Martech and its massive data load have created undue complexity around identifying consumer preferences and intent. Every brand has the opportunity to use its digital spend to get closer to its customers, but most aren’t taking advantage of it. Declared data platform Jebbit thinks the key lies in what martech isn’t doing: building a relationship with the customer.
Behavior Doesn’t Necessarily Indicate Intention Jebbit’s co-founders, CEO Tom Coburn and president Jonathan Lacoste, realized that martech was adding layers to what marketers needed to know: How do we understand customers’ motivations and anticipate their needs? Martech platforms were assembling large quantities of transactional data; while it was firsthand information, it left a lot of holes to be filled.
Marketers, after all, knew when a customer purchased something, how much he paid, and what the product was. But they didn’t know why he bought the item or what the likelihood was that he would do it again. “Instead of simply asking a consumer what he wanted, we captured as much data as we could about what he did to try to predict what he might want next,” explains Coburn. “Marketers were overburdened and their processes were overcomplicated to make them think they needed tech they didn’t to solve a problem with a simple solution: Ask the consumer what he wants.”
It may not be surprising, then, that the idea underpinning Jebbit — to speak to the consumer directly — came from two founders outside the industry. Coburn and Lacoste, realizing that most marketers today rely on third-party data, researched the inaccuracies of third-party data and the problems associated with capturing information from consumers themselves. Most online options weren’t engaging, simply asking consumers to fill in dots to win a shot at a prize; offline methods, like focus groups, faced the challenge of people falling into groupthink. And, perhaps most importantly, scale was an issue: Everyone is trying to achieve the holy grail of 1:1 marketing, but businesses can’t do that on an insight or inference from a focus group that’s applied to a whole external audience.
One-on-one questions and interactions, however, don’t incentivize bad information — there’s no one to impress and no potential prize to lose. What’s at stake, however, is more of what consumers don’t want: products missing crucial features or ads showcasing items the consumer will never buy again. Jebbit’s team looked for ways to gather information that felt informative, not invasive; they knew that allowing consumers to opt in would enable the brand to capture psychographic information in an honest manner. And with that trust, its platform can ask questions to get to the underlying motivations of any purchase a consumer has made or plans to make.
“In reality, the data most martech platforms offer is based on the past or the present,” Coburn explains. “It doesn’t deal in the future; it doesn’t ask people what they’ll do next. So martech has lulled marketers into thinking they’re focusing on the future when they’re really working in the past.”
Why Declared Data Stands to Change the Data Vendor Landscape Jebbit’s focus on declared data, or data actively provided by consumers, envisions a future in which marketers have less data, but the data they have is high-quality. By eliminating concerns related to data misappropriation, the platform aims to create a transparent experience that delivers personalized offers and content to consumers.
Jebbit recently ran a small consumer study to assess how accurate consumers felt the data marketers were using to feed them offers was. The result? Not too accurate. That hurt their trust in those brands, and it ensured neither side of the equation was getting what it wanted. Coburn says that declared data’s strength comes from two factors: how it collects information and what it answers.
“Brands can ask anything they want to know or see value from,” he says. “For example, if Southwest is asking what type of traveler you are, Southwest can capture that from an interactive mobile-first web experience, resulting in personalized ads later. Behavioral data infers, and this method gets rid of that unnecessary complexity by letting brands engage personally with customers.” Not only does that give brands information to activate in the future, but it also enables them to directly influence the affinity a consumer has for the brand.
Jebbit’s worked with brands like Cathay Pacific Airways. Cathay Pacific Airways ran several Jebbit experiences to capture where visitors might want to go next to give them personalized sets of routes Cathay Pacific runs. The airline went beyond consumers’ searched destinations into discovery. By combining recommendations with personalized offers, the company saw increased consideration.
“Declared data takes really simple data points that have traditionally been hard to scale at large,” Coburn explains, “and makes those points relevant. It creates a competitive data set, and it allows the brand to build its own differentiated first-party data. It puts the money-making power back in brands’ hands.”
Martech may have been viewed as the savior of marketing, enabling the art of marketing to meet with science. But martech platforms have provided so much data that they may have become a hindrance rather than a help. Declared data looks to simplify what’s become overly complicated and make consent-based marketing the rule, not the exception.
https://ift.tt/2OitNlT
0 notes
cezulian · 8 years ago
Text
I'm still trying to figure out how to handle slavery and racism in this John Laurens book I'm doing. Because the thing is, I'm writing this book to represent a man in history who was a homosexual with internalized homophobia living in an age where people were regularly subjected to harsh and terrible punishment for such a thing, ranging from abuse and humiliation at the hands of the public in the pillory to a long prison sentence to execution (Thomas Jefferson, local asshole, was even trying to institute castration as a punishment for homosexuality when it was possible at least. No one cared about women or what they did in private at the time because of course). The point of it is to examine the search for identity in the age of enlightenment that many soldiers of the revolution dealt with, the nature of the Revolutionary War as not an act of revolution itself but an unfortunate product of it, the dangers of stunted under-evolved attitudes towards things such as homosexuality despite the enlightenments willingness to acknowledge it openly as an aspect of classical mythology/history that is portrayed in a positive or otherwise neutral light in the works they so admired, the idea of heroism vs. the dark reality of trying to achieve it, and that absolute heroism, IE being able to save absolutely every poor soul one comes across, is an unrealistic concept in most circumstances because there will always be an institution that is bigger than us in every respect who are actively working against us. John Laurens was very, very, very against slavery and racism and its a factor of his personality that is extremely important because he was a white man from South Carolina whose father was one of the biggest slave traders in the 13 colonies, and in a time where your father's approval of you as a person was based on your ability to imitate him as closely as possible, and for a person whose entire sense of self-worth hinged on his father's approval for most of his life, this distinction of belief was and is a very big deal. The problem is that I cannot, in good conscience, portray Laurens's anti-slavery/anti-racism sentiments in any way I can think of because I do not want black people to be once again pushed to the background of a historical narrative about the white man trying to save them. Its a disgusting and horrible trope that needs to disappear in all fiction, and the fact that this is not fiction but rather an in-between form of storytelling does not change a thing. Laurens himself did not have a white savior complex, although I believe its apparent in a lot of his correspondence that he did experience some serious white guilt, but his reasoning seemed to ultimately boil down to his strong sense of justice and equality. I do not want to erase this part of his life, because the point of it is to portray historical events that are already erased from history and to erase part of history while preaching about not erasing parts of history is just hypocritical storytelling (take notes, "Hamilton"). But at the same time, any and all mention of slavery in the narrative would be by a more privileged third party who actually benefits from the institution and as a black woman, a writer, a history nerd, and what I consider a generally decent-minded person, I refuse to do that to these very real people in history who suffered very real atrocities every single day for YEARS while I continue to prattle on about this rich southern white man who looked out his window at the black men and women tilling away at the fields from the comfort of his plantation estate bedroom and said "That troubles me". But then again, I have no idea what else to do because it WAS such a big deal in his life and a large contributing factor to his establishing an identity. He went to congress several times during his life to try and rally support from higher-ups to give slaves the chance to fight in the war and in exchange they will receive a country worth fighting for, AKA, their freedom and the freedom of their families (which, trust me, I know didn't assure any slave of being able to find work as a free person especially in the south and absolutely did not guarantee them smooth sailing and stability from then on were it to happen. I mean, 200+ years later and we're still fuckin workin on that). In the end, nothing he proposed went through and his final thoughts on the matter before dying (killing himself) were basically "I am beyond pissed that I can't do anything but I'm not suffering nearly as much as the slaves are and that is bullshit because everyone should do their own work like back in the fuckin day and no one should benefit off of the suffering of others but here I am fetishizing how my own helplessness pales in comparison to that of others who I promise you are not saying 'poor white people who feel bad because our lives are harder than theirs'. Unfortunately I think the only thing I can do at this point is make sure that any slave my dad hands over to me is treated kindly and respectfully because others would most definitely treat them horribly and being not horrible is apparently the most I can do. Guilt consumes me, I hate myself, fuck the government, I'm a puppet in someone else's show no matter how hard I try." The common excuse given by those who create "white savior" type characters or storylines is often something like "well oppressed groups can never be heard on their own and sometimes it takes a privileged person in a position of power who believes in them to get their message on the right track" and frankly, that's just bullshit and its lazy writing and all it does is make the message of the piece come off as "#NotAllWhitePeople" instead of the much more desired "look at the accomplishments of these POC against all odds". I don't want a #NotAllWhitePeople narrative, especially when most of the damn thing is about LGBT issues and erasure as well as the deeply flawed societal construct of masculinity! And classism! And mental illness! And when is mental illness an excuse for shitty behavior and when is it not! And emotional abuse! And the horrors of war! And idealism of self! And the interesting, complex philosophies of those subjects in the 18th century all over the world during a time where the world was changing and changing fast and in such a way where every single person was affected by it! I don't want to write about the racism of that time because I cannot for the life of me think of a way to portray it with the immense weight with which it no doubt existed and continues to exist on the shoulders of a nation built by those it oppresses, but I don't want to not write about it out of respect for the very people affected by it and out of respect for myself as a WOC who would not even be able to write about ANYTHING if it weren't for all that my ancestors suffered, and out of respect for historical accuracy as a whole! And honestly, I usually try and keep race and LGBT issues separate from one another when I go on about one or the other unless I'm talking about the white LGBT community thinking it can adopt certain colloquialisms of ebonics because they perceive themselves as being oppressed in the exact same way or if I'm talking about how same-sex relationships between black men or black women get omitted from fiction or media representation because the black community often has some kind of issue with not equating especially the former type of LGBT relationship/identity with weakness, whiteness, or a general rejection of one's blackness. But this is a point where the two are forced to overlap one way or another and in such a way where I cannot edit it till it represents both with absolute equality because its all based on very real events. In fact, if John Laurens hadn't been a real person in history at all and I could write this book as 100% historical fiction, I'd probably write it with the same themes an ideas but with a black male main character dealing with his homosexuality or bisexuality at a time when the aforesaid perception of such a thing was viewed as weakness, heightened by the fact that he and people like him were made to feel weak every day of their lives. But the reason I'm writing about John Laurens is that I am drawn to his story and the fact that it was all real, and I am profoundly disappointed in how he has been portrayed in what little works we have about him, whether it be in biographies where even the idea that he was gay is fervently denied and all those who think otherwise of him condescended to with the exigency of establishing a law, a frenetically romantic and saccharine sweet fiction of his life written with obvious passion but a lack of substance and accuracy, or in a broadway musical where his identity as an LGBT person and desperate denial of that identity all while being in a same-sex relationship with the main character who was a very positive and consistently validating force in his life who despite being essentially the only significant relationship of that nature present in his life was a constant source of self-doubt for him and a major player in his eventual suicide (which would have only served to further enforce the theme of the musical being that the main character had experienced so much death in his life and all of people who were extremely important to him as well as the theme of telling the story of history we so often gloss over had the storyline actually been explored) is under-utilized and instead chooses to examine a totally unnecessary apocryphal hyperbolic fiction of a heterosexual romantic subplot that didn't even happen the way its portrayed, means nothing to anyone, adds nothing to the theme of the show except that which could have easily been represented by a distinct lack of such a subplot, and ultimately disappears by act 2 without reaching any semblance of a, pardon the pun, "satisfying" resolution which it could be argued was the point but again a point that could have been easily characterized by a character who was dead before the closing number of act 1. I desperately, DESPERATELY want his story to be told, and I feel that a great many people could benefit from it, especially since internalized homophobia is a frequently ignored or barely touched upon aspect of LGBT literature and LGBT people, especially LGBT youth, need to be told that hey you are not the only people like them who have ever felt this way because here is a super real person from before your great grandparents were even born who is widely considered a war hero and was a major player in the forming of an entire nation but was just as afraid of himself as you are and was unfortunately brought down by a society with negative ideas not so unlike the society with the same or similar kinds of ideas that challenge you on a lifestyle that is none of their business, but if he managed to achieve greatness to the point of still being talked about 200+ years later despite the limitations placed on him by the commonplace regression of human thought experienced by his contemporaries who favored preserving certain outdated conservative ideas of absolute compliance in spite of one's natural inclinations over compassion in an age where compassion, free discussion of ideas, and as much philosophical variance one could possibly live in accordance to without becoming wishy-washy were considered the level of excellence which all human beings could aspire to embody, imagine what greatness and level of excellence you can acquire and personify, all the things you can achieve today in an imperfect but highly evolved age where your generation is only becoming more and more eager to offset intolerance and bigotry with the pursuit of better understanding, where now more than ever do people like you have a voice and now more than ever are others willing to fight for you if that voice is attempted to be silenced by the adamantly hateful, the world is just as hungry for justice and change as it was at the dawn of the Revolution its extraordinary and so are you and so, so many people believe in you. But the same amount of black youth need to be told that their greatness is not inevitably hinged on someone born into greater privilege than them in the eyes of society stepping in and denying them individual agency over their own advancement out of what may or may not be good intentions on their part, and that with great ambition comes an even greater struggle when you are viewed as less-than, but you do not need to wait on someone with a better standing in the eyes of your oppressors to clear the road ahead because if you truly aim to reach the peak of your achievements then you already possess the strength it takes to overcome the initial and unfortunately ever-constant obstacle of the real less-thans considering your self-aware knowledge of what you know you are capable of attaining in your life not worth their effort. Black youth need to be assured that they are enough for themselves. Anyways, all ADD ravings aside, this is honestly the only thing holding me back from not sitting tge fuck down and just WRITING the damn thing. I've for real got rough drafts of like 60% of the non-racial narrative and 0% of the racial narrative because all I can think of are wrong ways to go about this. If you somehow managed to read this whole thing and think you can help, PLEASE do. I'm clearly going to have to do more research on how to write about a white person fighting against racism without making it seem like a big huge self-righteous "UMMM YOU'RE WELCOME" from white folks to black folks, and especially learn how to do so without feeling like I'm betraying my roots to the point of my great great great great great granddaddy's ghost waiting for me in my dreams to ream me the fuck out. And I'm literally losing sleep over this dilemma too so I'd better get my shit together.
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aaljakni · 8 years ago
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Factors Affecting Snow Removal Cherry Creek
By Henry Meyer
During winter seasons ice levels tend to rise and that is the period the cost of getting rid of it doubles or triples. There are many factors that contribute to rise in cost of snow removal Cherry Creek but there are things one can do to be in a position to keep up with the cost. Choose the contractor wisely to avoid hiring the wrong person the job. Check the size of your space and if the contractor you will hire will be in a position to work without distractions. These are the obstacles that the contractor uses to hike the charges. If there are multiple houses connected to you one must find a solution on how ice will be gotten rid of way before the cold season reaches. These are some of the factors that make the cost to rise. If you are not an expert you might not find solution for some of these issues that is why it is important to look for an opinion from an expert. During that period you will know the best methods they apply when such difficulties occur and how much they charge. One has a chance if comparing prices from different companies and also comparing the services offered. Know which equipment will be used. It is important to assess the kind of machinery the company you want to hire uses. They need to have specialized trucks and any other item that will make the work easier and help them work fast. The more complex the process gets the more you pay therefore look for a company that uses latest technology. A good contractor should not only be available anytime you need them but should also have the necessary products needed to melt the ice. Confirm if they have enough of those products to run throughout the season in advance. You need to be sure that they will be your savior anytime you need their services. If they give you a contract that is a good company to work with. However before signing it read through to confirm if the terms laid out are favorable to you or not. Some contracts need you to pay for these services once while others need one to pay after every service. A fixed price contract works better and it is a cheaper option compared to paying for the services after every session. Consider working with a company that has been certified to collect ice. There are some people who just own a truck and some few spades and think that makes them professionals. Ask for their certificates specifically licenses to show that they are qualified. They should be well trained and also have insurance covers just in case an accident was to occur. It is good to work with someone whom you have been recommended to by a trusted source. If you get their contacts from the internet it should be from a trusted site. Check if they have a website and if it is updated professionally. That will guide you on the kind of a company you are about to deal with. It also shows that they take pride in what they do and have invest well in the company.
About the Author:
When winter arrives and you need snow removal Cherry Creek company is at your service. To find out more about reviews and ratings, go to http://ift.tt/2gvCMyC.
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corneliussteinbeck · 8 years ago
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How Internalized Misogyny Is Holding You Back
Note: Before digging in, I want you to know that though it isn’t my intention, it’s likely that some things I say in this article might make you angry—and that’s totally normal. Know that my intent is to free you from judgment, not impose more judgment upon you. I encourage you to question your feelings and examine where they’re coming from.
Misogyny. This word has been coming up a lot, particularly over the past year.
What Is Misogyny?
Oxford lists misogyny as “Dislike of, contempt for, or ingrained prejudice against women.” Merriam keeps it simple and too-the-point with an abrasive, “A hatred of women.”
There are many levels of misogyny and specifically internalized misogyny. In its most simplistic of explanations, internalized misogyny is when that contempt, prejudice, and hatred is turned inward, toward oneself. It can also extend toward other women who surround us in our daily lives—a mother, daughter, friend, or lover.
The complexities of internalized misogyny are astounding, and when being examined for the first time, can feel overwhelming. Men and women are affected by it very differently on subconscious levels, and an article like this merely scratches the surface. My hope is that it will serve as an awakening (or reminder) that will help set the course for further conversation and self-examination.
What Does Misogyny Look Like?
Misogyny is tricky; it isn’t always a clear action. In fact, self-proclaimed feminists themselves can sometimes be the worst offenders. When we think of judgment or hatred toward women, it’s not hard to see the extreme outcomes playing out before our eyes. In barbaric and aggressive senses, we’ve been taught that lust’s blame rests in a woman’s hands. There are many religious and ancient texts one can pick from to learn more about the overt and extreme history of misogyny. By default in our society, the blame for anything involving temptation or a loss of control is more often than not placed on a woman and her devious ways or irresponsible choices. It isn’t the overt, but rather the more subtle and subconscious undertones that I want to bring out into the light.
It’s the overall belittling and judgment in which we often may not even realize we ourselves take part. It’s no secret that the current social climate has had its fill of political correctness. Perhaps it’s because “we” think it’s enough to say, “Women can do whatever they want, ok? Get over it. Let’s move on.” It’s not enough.
I imagine that right now, some of you may be thinking, “That’s not me. I definitely don’t have any misogynistic beliefs.” But that’s the thing.
Sometimes these beliefs are so deeply ingrained that we don’t see them for what they are. I encourage you to take a closer look.
How can you know if you are engaging in misogynistic thinking? Here are some questions you can ask yourself that will help you see things from a different perspective:
Do you tend to value, trust, and respect male teachers more than female teachers?
Do you catch yourself saying, “I need a man’s opinion” on various subjects?
Do you not exercise or train the way you want to because you’ve been told that women shouldn’t do certain types of exercise (like lifting weights), or that muscles aren’t feminine or “look ugly” on women?
Do you use phrases like “Real men…” or “Real women…”
Do you compete only against other women for men or women’s attention?
Do you judge women as better or worse based solely on their appearance?
Do you think women are catty or full of drama?
Do you say things like, “I’m only friends with guys because women are/aren’t…”
Do you say phrases like “Men are just like that,” or “That’s just how women are.”
Do you “slut shame” women for the same behaviors you find completely acceptable from men?
Do you feel you aren’t worthy of loyalty in friendships and romantic relationships?
Do you feel unsafe or uncertain when a woman is in charge of tasks?
Do you feel that being on time or being prepared matters less when dealing with women?
Do you think women are physically weak and need to be taken care of by men?
Do you think men should be “Alphas” and women should be submissive?
Do you think there are jobs that aren’t suitable for women or that women shouldn’t be allowed to have?
Do you underplay women’s talents and overinflate men’s?
Do you think all women should strive to achieve one specific body type?
The way in which we view ourselves and our gender can affect how we eat, date, train, prepare for education, and dream. If there was ever a topic in need of deeper examination to truly understand what is going on behind the curtain in our own minds, it’s this one.
My Own Misogyny
Growing up, I rarely identified with women. When I was a kid, society thrust upon me the idea that I had to like pink things, fluffy things, sparkly things, and fragile things. In fact, I hated it all. I was your typical tomboy. While I hate that term now, back then it was the only identifier I knew.
From a young age, I was taught certain ideas about gender traits:
“Female” traits: emotional, overly sensitive, physically weak, less intelligent, followers, easy to manipulate, nurturing, frilly clothing, needy behavior, scared, clumsy, and kind.
“Male” traits: strong, stoic, violent, leaders, manipulative, loners, smart, capable, mean, practical clothing, trustworthy, athletic and dominating.
These are obviously not traits I agree with today. Again, this was how my young mind worked. My life was far from typical or normal. I was a hard-living kid from the streets who learned early on that a good punch and smooth talk saved me a lot more than thigh-highs and platform shoes ever could. Nonetheless, it seemed like being a guy offered way more perks than being a girl. Looking at the list subconsciously presented to us on the day we’re born, it was an easy call. How would I not either, want to be a guy or, at the very least, look to them as leaders and saviors over women?
I was wrong.
In my life — a sociological study in its own right — I have learned that men can gossip, women can save the day, either can manipulate, and both can be kind or cruel.
My theories were gradually ripped apart in the face of my own experiences. Then I studied.
I explored history, gender studies, psychology, and philosophy. I studied my own sexuality, why I like the things I do and why I don’t. I started seeing misogyny (cautious about not confirming my own biases) in everything around me. The stories we tell, the way we say things, and to whom we say them. I learned to think critically, and above all, I learned to acknowledge the sex (not gender) of an individual.
It’s crucial to acknowledge that along with society’s prescribed gender roles comes a certain set of privileges (or lack thereof) that can’t be ignored.
The Importance of Understanding Privilege
A common misunderstanding about privilege is that it can be neatly categorized, like “white men at the top, and women of color at the bottom.” The truth is that privilege exists in varying degrees as it bends and weaves across intersections of society. It is also true that men, especially white men, are still privileged.
Bear with me…
It’s hard to deny that money, location, education, and other factors influence our life experiences and circumstances. Not acknowledging these interwoven factors often leads people to say, “Well, that isn’t fair! How can you say I’ve got it better when they are _____ and have it better than me! I work hard, and I’m not getting anywhere just because I’m _____.”
Privilege isn’t a right, it’s a privilege.
All it means is that, subconsciously throughout our lives and in all forms of media culture, some of us more than others have been psychologically pumped up, groomed, and cheered on in ways we’ve likely never noticed—and we reaped the benefits. Given the opportunity, you could lead due to having an advantage that you may not even be aware of having.
In simplistic examples, people are often quick to say, “Well, obviously that’s not fair, and X individual has an advantage.” Disagreements arise when the topics get more subtle and sociologically nuanced, and people quibble over whether a disadvantage is merely a confidence issue or one having to do with gender. Make no mistake about it, in our society there is an advantage to being a man.
Even at the gym, this subconscious privilege is present. When a man steps up to a heavy weighted bar, before he ever picks it up he already has a remarkable amount of men “with” him. He has superheroes, average Joes, Rocky, villains, athletes, saviors, his brothers, fathers, friends, gods, warriors by the billions—not thousands, not millions, but billions—standing behind him. Thousands of years of history, wars fought over land and sea, victories and stories of champions galore. David, Goliath, Jesus, and God himself. They’re all right there behind him when he steps up to that bar.
Women? Let me make it clear. We have Rosa Parks. Susan B. Anthony. Corazon Aquino. Malala Yousafzai. I could go on but it wouldn’t take you long to see that a common theme of their rise to legendary status was oppression. What do they get for that? More often than not, they get told growing up “You throw like a girl.” “Not bad, for a girl.” “But you’re just a girl.”
Even one of our most popular sports culture movies’ famous phrase is, “There’s no crying in baseball.”
Do you get it? Do you see it? That’s subconscious privilege.
So many movies we watch and books we read subtly suggest that women are less. In these stories, women will appeal to the power and submissiveness of a male dominated society. Women will believe that they are catty, competing, or left wanting. Stories in which women are strong, are an anomaly. It’s so unusual for women to be the strong hero, that when a string of just a few movies with a strong female lead are released, the response from both men and many women often sounds like this: “C’mon. Stop trying to please the liberal agenda. This role would be better with a guy in the lead, and you know it.” (That is an actual comment with 3,203 likes on Facebook about the new Rogue One movie.)
This isn’t about being more masculine or rejecting gender roles. There is nothing wrong with your gender identity relating to something to you. However you are more than your sex or literal genitalia. This is about undoing centuries of oppressive dialogue. It isn’t about ignoring the facts, but instead facing them. This is not about being an angry feminist, conjuring up the tired caricature of the man-hating lesbian who burns her bra and calls the penis a “phallic oppressor.” While that sentence was fun to type, no, it’s not about that. This also isn’t about taking anything away from anyone. What this is about is learning to give to yourself. And it needs to start with the way we treat women (including ourselves).
A Few Exercises For Improving the Language We Use for Ourselves and Others
Instead of, ”I can do anything a man can do,” try, ”I can do anything I want to do.”
It might seem nitpicky, but eliminating the “them” vs “us” narrative, is crucial in the fight for equal rights and against inequality in gender, sexuality, and race. One gender should not be the metric by which we all measure ourselves and others.
Instead of, “I’m like one of the guys,” try, ”I like what I like.”
If women like something that is stereotypically masculine or “manly” things, they are given extra credit for not being “prissy” or “high-maintenance.” They get rewarded for “manning-up” and being the girl who can simply be “one of the guys.”
There is no such thing, not even for men. The notion that a person is defined by liking any one thing or activity because of their gender should be an eroding concept. Instead of focusing on what you should and should not be or like, embrace what you actually like and what makes you feel most “you.” Do that, and you will notice gender stereotypes fade away.
Instead of, “Lift like a man,’ try, “Lift for what you want.”
There is no male or female way of training. There are ways to train which will improve muscular growth. There are ways to train which will improve cardiovascular health. There are even way to train to support your ability to consume mass quantities of hot dogs in one sitting in under 10 minutes. However, there is no one way to train like a man or a woman. If you want to be strong, get strong. If you want to be curvy, be curvy. If you are a 5’4 guy who wants to have better legs in heels, I love a reverse lunge!
Instead of, ”We are all equal,” try… “We are all equal.”
No change. Because that’s the very meaning.
Too often, I see faux empowerment or “feminism.” I’ve seen women chant the virtues of owning their sex and power, but are doing so because they are mimicking a caricature of what they think a man is. Knocking women who want to wear makeup or who want to embrace traditional gender roles doesn’t make a woman empowered. Enjoying sex and bucking conservative society doesn’t make a woman a feminist. It also doesn’t make a woman a feminist to pick only one body type. Feminists come in all shapes and sizes. Muscular, thin, round, tall, short, medium; It doesn’t matter what shape you want to achieve as long as you’re staying true to your desires, rather than pursuing an ideal you’ve been instructed by someone else to pursue because it’s what you “should” be or what you “should” look like.
Phrases like “strong is the new skinny” or “strong is the new sexy” are as limiting as stating that muscular women look “too manly.” Different people find different aesthetics appealing. Whether you want all the muscles, or you just want to feel strong and take care of your bones but prefer a less muscled physique, what is important is that your training goals reflect and satisfy your preference.
Check in with your desires and motivations and where they are coming from. One choice isn’t better or worse than the other if it’s what appeals to you.
A Homework Assignment: Re-examining Your Goals (A.k.a: What Do You Want?)
If reading this article overwhelms and frustrates you, it’s okay. In fact, I wouldn’t be surprised if this subject makes a lot of women feel overwhelmed or frustrated, or both.
Go with these feelings. I want you to put pen to paper (or fingers to keys) and think about the questions and thoughts that come up for you. Does any of this make you want to reevaluate your training goals? Have you been living for you, or for someone else? What do you really want and who is it for—and why?
If you read this and think, “Damn, I’ve been more unfair to myself and other women than I realized…” understand you are not alone. I’ve been there. I don’t want to be presumptuous, but it’s safe to say on some level we have all been there. As we start to see things a little more clearly, we can start working toward examining what it is that we really want, who we want to be, and why.
The post How Internalized Misogyny Is Holding You Back appeared first on Girls Gone Strong.
from Blogger http://corneliussteinbeck.blogspot.com/2017/01/how-internalized-misogyny-is-holding.html
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