#Outsource Bigcommerce Data Entry

[dataentry-expert]

5 Reasons You Can Consider Data Entry for BigCommerce Product Listing

In a crowded online retail space, running a BigCommerce store requires more than great products. Whether you’re launching your first collection or you are an established merchant adding new lines, having skilled data-entry support can give your store a competitive edge.

Even though BigCommerce is one of the most trusted open-source sales platforms, keeping its back end running and handling large data sets can be tough. Here are 5 key reasons why letting outside experts take on that workload might be your best choice.

1. Time Management

Entering and updating hundreds or thousands of stock-keeping units (SKUs) by hand consumes hours that could otherwise be spent improving sales or customer service. Specialist BigCommerce data-entry teams convert that slow grind into a fast, orderly pipeline, letting you focus on development instead of spreadsheets.

Time-Saving Benefits:

● Bulk Upload Capabilities: Trained teams work with CSV files and spreadsheets to load large product batches quickly and correctly.

● Automated Processes: Utilizing modern templates and software significantly reduces manual entry time to a fraction of what it would otherwise take.

Speed is only one advantage. Since these professionals are already adept in BigCommerce, you avoid the learning curve and ensure every listing is correct the instant it is published.

2. Data Accuracy and Quality Control

Product information has to be right not only to avoid embarrassing errors but also to earn and keep customer trust and limit expensive returns.

Quality Check:

● Multi-Level Verification: Data entry teams create control gateways so each product is checked at several stages before it goes live.

● Uniform Formatting: Every description, spec, and category follows a clear style guide, keeping the entire catalog coherent.

● Error Prevention: The teams know where slips usually happen, and they set up alerts to identify problems before they reach customers.

3. SEO Optimization and Content Improvement

BigCommerce data-entry partners do more than type; they customize every field and image to attract shoppers and search engines.

SEO Enhancement Features:

● Keyword Integration: Tactical placement of focused keywords in product titles, descriptions, and meta tags.

● Meta Tag Optimization: Every page is given a clear, persuasive title and description that search engines prefer.

● Content Quality: Clear, engaging product copy written to hold customers and search engines.

4. Image Control

For shoppers online, images are the deciding factor, but many retailers overlook the details.

Optimization of Image:

● Image Quality: Refining images improves the sharpness, contrast, and brightness.

● Constancy: All images are reworked and adjusted against the same background, creating a uniform look throughout the catalog.

● Watermark Control: The watermarks are altered keeping your brand identity uniform across all platforms.

5. Scalability

The spreadsheets, invoices, and product entries also increase in volume as orders rise. Professional data-entry firms have helped retailers in cosmetics, electronics, furniture, and other industries.

Scalability Advantages:

● Flexible Capacity and Technology Integration: The system manages seasonal spikes, rapidly expands the catalog, and offers affordable platforms.

● Expertise: Gain access to professionals in different product categories and industries.

Conclusion

BigCommerce data-entry services improves the functioning of your online store. They deliver faster work, fewer errors, stronger SEO, and options that reach well beyond plain typing. The real question is whether you can afford to keep skimping on these services. In the competitive e-commerce sector, firms that leverage external expertise to optimize every aspect of their operations tend to emerge victorious. Consider connecting with qualified BigCommerce data entry specialists to transform your store’s full potential and focus on what matters — growing your business and serving your customers.

Source link: https://bposervicetrends.blogspot.com/2025/07/5-reasons-you-can-consider-data-entry-for-bigcommerce-product-listing_01329213571.html

[faithecomm]

Big commerce Data Entry Services: A Complete Guide

These days just having a business is not sufficient. Businesses no matter how small needs to flow with the trends. These days the trends are shifting to more online window shopping rather than physical ones. Want to build, grow and manage your online business? Big commerce is a platform that will make it possible for you. Now, there’s a trick here as well. Just building your store online won’t do the job for you. Proper management is important and consists of efficient listing and accurate data entry.

Here comes the role of BigCommerce Product Listing Services and BigCommerce Data Entry Services. Some things when outsourced bring in greater results. These services will help improve the visibility of the product or services you are offering which will automatically contribute to higher sales and building reputation. 

Now let us see in detail what are these services and how they help facilitate growth in the business. 

What is BigCommerce Product Listing Services?

Big commerce Product Listing Services is the process of adding, updating and managing the product details on the Big commerce store. This process ensures that the products are listed accurately and all the relevant information is mentioned. This makes it easier for the customers to understand the product and make the purchase according to their needs and requirements. 

Some of the key aspects of these services are:

Crafting the keywords in a compelling and keyword-rich manner. This enhances the search engine rankings and hence, improves visibility. 

Making the descriptions concise yet clear, informative and persuasive. Highlighting the key benefits and features of the product helps speed up the purchase. 

Maintaining proper categories that help in easy navigation for the customers. This improves the user experience. 

Uploading high-quality product images and product demonstration videos. This is also good for customer engagement. 

What is Big commerce Data Entry Services?

Big commerce Data Entry Services is a process of managing and updating product information, order details and other crucial data in the Big commerce backend. This ensures that your data is fresh and updated with the latest information. Overall, this will help your online store run smoothly. 

Some of the key aspects of these services are:

Bulk uploads are made possible because of the availability of CSV files and automation tools with the agency offering such services. 

Responding to customer reviews and queries timely to maintain trust, credibility and good rep with the crowd. 

Keeping track of the product orders, returns and refunds to ensure that the orders are fulfilled without any extra hassles.

Ensuring that all the data mentioned on the site are optimized according to the search engines and the platform rules.   

Benefits of Hiring BigCommerce Product Listing & Data Entry Services

The benefits a business accrues by hiring the services are unmatchable. The first and foremost benefit is the improved customer experience. The user forms the main part of everything. From sales to reputation, the majority depends on them. These services will help you build that and have a strong customer base. Secondly, it will save you time from such energy-consuming tasks and let you focus on other aspects of business that will accelerate your growth. Some other benefits are enhanced visibility, increased sales, seamless management of your store etc. 

Conclusion

The services as mentioned are very crucial parts of the business without which the business might never understand its true capability and where it stands in the market. By leveraging the professional's knowledge and expertise your business will be affluent and known worldwide in the due course of time. 

[ecommservicesindia]

Product Upload Services for Shopify, Magento, and Other E-commerce Platforms

As an e-commerce business owner, managing product listings across multiple platforms can be a daunting task. Accurate and detailed product information is crucial for driving sales, improving customer satisfaction, and staying ahead of the competition.

At our Ecomm Services IT company, we offer expert Product Upload Services for:

Shopify: We help you optimize your Shopify product listings with accurate descriptions, high-quality images, and precise categorization.

Magento: Our team ensures seamless product uploads on Magento, including product variations, options, and bundles.

Other E-commerce Platforms: We also provide product upload services for BigCommerce, WooCommerce, and other popular e-commerce platforms.

Our Product Upload Services include:

Product data entry and validation

High-quality image editing and optimization

Product categorization and tagging

Product variation and option management

By outsourcing your product upload needs to us, you can:

Save time and resources

Improve product accuracy and consistency

Enhance customer satisfaction and loyalty

Increase sales and revenue

Contact us today to learn more about our Product Upload Services and how we can help streamline your e-commerce operations.

[indiadatasolutions]

(via Benefits of outsourcing bigcommerce product data entry services)

Outsourcing BigCommerce product data entry services offers numerous benefits for businesses. From cost savings and time efficiency to expertise and experience, outsourcing allows businesses to streamline their operations and focus on their core activities.

[intellectoutsource]

Have you tried to understand the advantages and disadvantages of hiring product data entry service from outsourcing companies for your online stores. If not, then this blog will be very useful.

[inkstriken-blog]

Top 5 Benefits of Outsourcing Data Entry

Outsourcing your data entry is a strategy that is growing in popularity for businesses today, as more and more entrepreneurs are recognizing the benefits of outsourcing their non-core tasks, of which data entry usually falls under.  

If you are one of the entrepreneurs who process your own business’ data or delegate this task to another employee, the following five advantages might help you see why it’s much better to outsource data entry instead. These are the five benefits your business will experience when you outsource your data entry to reputable data entry services like as: big commerce product data entry services, woo commerce, Magento, Shopify, and handwritten data entry services providers.

Outsourcing Data Entry Gives You Greater Focus One reason why some entrepreneurs take a longer time to grow their business is that they are unable to focus on running it and capitalizing on what makes their business special. This is usually due to the never-ending list of tasks they have to perform, and the limitations of time and human strength. So instead of trying to do it all and risking a burnout episode, consider outsourcing your data entry and other non-core tasks. This way, you get back some of your precious time and energy, which can be better spent on your business’ core competencies, contributing to its faster growth.

Improved Work Efficiency and Productivity When you outsource your online data entry services to the experts, you allow yourself to concentrate on managing your business. Your staff also becomes solely focused on performing their jobs, nothing else. When you run a business where each staff has all their respective time and energies reserved for doing their jobs or what they do best, an increase in your overall efficiency and productivity levels is guaranteed. When you outsource the tedious job of data entry to the experts, you enable your business to operate with better organization and less overworked employees, resulting in higher efficiency and productivity.

Data Entry Outsourcing Means Fewer Expenses Instead of hiring a full-time data encoder saves you a huge amount of money. Data entry outsourcing means you don’t have to worry about expenses related to recruitment, training, utilities, equipment, salary, and benefits of your in-house encoder.

Increased Reliability and Security A professional data entry services provider like a BPO company offers greater reliability and security for your business because they have the experience and technology to do so. They have data safety protocols and security systems in place to ensure all your business’ information is protected. Their trained data encoders use only the most advanced data input software programs, latest computer hardware, and high-quality servers. Lastly, they are open 24 hours a day, seven days a week, so anytime you need assistance, you can be confident there is someone to help you.

Upgraded Data Input Services Outsourcing data entry in the Philippines to an established BPO company results in an upgrade of your data input services because your data will be inputted by an expert encoder. Armed with the best knowledge and techniques when it comes to data input, you can expect a faster turnaround time of your data without the quality compromise.

If you want to have a stronger focus on your business’ core competencies, increased efficiency and productivity decreased expenditures, improved reliability, and data security, and upgraded data services.

[tech-and-trends]

BigCommerce Product Data Entry - How To Do It Right

To run a successful eCommerce store, you need to manage your time effectively and handle tasks such as customer relations, product uploads, listing, etc. As part of their data entry services for BigCommerce inventory management, Intellect Outsource offers data entry services.

To provide reliable BigCommerce data entry services, Intellect Outsource has a dedicated team of experts. If you want to manually put your data into your BigCommerce management store or via a CSV file, you can do that. They can reduce your workload and increase the value of your organization by using their high-quality services that can reduce your workload and increase your value.

Factors Need to Consider while Doing BigCommerce Data Entry

Product creation, customization, and uploading

The range of options for a product should be designed and managed system to be effective. Thus, a service can be classified based on which set it belongs to determine which set it belongs to. It is expected that product options will be developed by experts and assigned based on the product's size, colour, and style. Experts preview the final product list before submitting a product for review.

Store management for BigCommerce stores

It is possible for you to save time and money with BigCommerce eCommerce solutions while allowing you to manage your online store at the same time. A team of experts will review, edit, and handle hundreds of orders daily. 

Our experts will also write and edit the details of your products as well as the prices of your products. The billing account administration of your BigCommerce store is also included in the BigCommerce store management services we provide to you.

Support for the BigCommerce back office

Undoubtedly, offering world-class BigCommerce support within the back office is a valuable service. It is their responsibility to process all orders, provide customer support via email, monitor prices, manage the store efficiently and process all orders. 

By using their full range of BigCommerce services, you will be able to grow your BigCommerce enterprise more quickly and efficiently with the assistance of our experts.

BigCommerce import, upload and image editing

With Intellect Outsource's BigCommerce experts on hand, you can import/upload a large number of product images while using our services. In addition to uploading the product images, they will correct the images to meet your business requirements. Due to this, the final product images that customers see will be relevant to what they are searching for and convincing enough to make them decide to purchase.

The creation of SEO-friendly URLs

To enhance the visibility of your website, it is critical to utilise relevant and long-tail keywords that will make your website more visible to search engines. It is also important to note that other search engine optimisation techniques will assist in ranking the pages and ensure that they meet the needs of customers and search engines. As a rule of thumb, URLs should follow a standard structure, be brief and simple, and contain the most important keywords.

The writing of BigCommerce descriptions

They will administer your BigCommerce store as well as write product descriptions. To produce engaging and informative copy, the copywriter will work closely with the search engine optimisation experts to ensure that the copy is optimised for search engines. As part of the product description, you should describe the product's specifications and any unique features that make it special. 

As a result of considering all of these elements, their copywriters will create descriptions that will enhance the search engine optimisation of your BigCommerce store by taking into account all of these elements. Moreover, our copywriters will also contribute to your website ranking as a result of their efforts.

Management of BigCommerce product categories

Their experts will classify your products and place them in the appropriate categories. To classify products, colour, size, usage, and customer opinion are taken into account. It may not be obvious to you if you are a retailer that all this information is available. After extensive research on your product category, a professional in the industry will determine whether it is appropriate for you to sell it.

Conclusion

The experts at Intellect Outsource understand the market in which they operate, so they manage BigCommerce product data sensitively and professionally. Security measures are implemented to ensure the safety of your data.

[catalogprocessingindia]

There are many product uploading categories on the ecommerce site, it is necessary to upload and listing the product in the correct category. Bulk product upload services and outsourcing the product listing makes your business processes smooth and maintains data integrity. Read more http://whazzup-u.com/forum/topics/ecommerce-products-listing-and-products-upload-services

[dataentryindiacoin]

Welcome to Data Entry India

Data Entry India is a ISO 9001:2008 certified company and provider of Data Entry, Data Conversion, Data Processing, Web Scraping, Online Data Entry Specialist, Offline Data Entry Specialist, Excel Data Entry Representative, Data Extraction , Magento Product Upload Services, eCommerce Product Upload Services , Catalog Data Entry and back office services based in Ahmadabad, India. Our services transcend geographical boundaries as our clients are based in United States of America (USA), Canada, United Kingdom (UK), Spain, Australia (AUS), New Zealand (NZ), Switzerland, France, Netherlands, India, Israel, Japan, Hong Kong and Singapore. They include insurance companies, Universities in USA, UK, Canada, Schools, educational institutions, marketing firms, Magento, Ecommerce , WooCommerce, Shopify, BigCommerce products Data Entry Services, media companies, medical research institutions, retail businesses and trade associations just to mention a few.

All Under One Roof And All At One Stop Services in India

We provide a wide range of offshore services all under one roof and in a one-stop basis. You no longer have to worry about in house troubles because you are able to outsource data entry and back office services to us. We have 16 years of experience providing the most affordable, flexible and high quality services to our esteemed clients. We keep up to date with the latest technologies which help in the conversion, Contact us for OCR services India, data processing India, web research India, outsource data entry India, outsource data conversion India, outsource data processing India, outsource web research service India, outsource OCR services India, outsource form processing India, form processing India.

Avail Data Entry Services at Data Entry India, Data Processing India, Data Conversion India, Data Entry Services India. Data Entry Company India: Data Entry India is a Data Entry Outsourcing Company providing affordable Product Data Entry India, Web Scraping, Data Extraction Magento and e commerce products Data Entry and Catalog Data Entry , Web Research services India, Internet Research India, Data Entry Outsourcing India, Data Entry In India, Online Data Entry India.

[perfect-data-entry-stuff-blog]

The Data Entry Services have to and should outsource because of globalization. At each factor of making choices, proper data are vital. So data is one of the maximum important parts of any corporation. There needs to be the right control to keep the commercial agency running smoothly and efficiently.

If you want a reliable source for Data Entry, Hire Perfect Data Entry to outsource Data entry assignment. We offer solutions for every type of enterprise desires at a reasonable rate. As business developed, it is very hard to manage big information.

[albinanmuro]

Outsourcing Data Entry Services

Information passage administrations are among the many advantages that the IT area is giving to corporate firms around the world. These administrations frequently range from basic text information section to alpha mathematical passages requiring computations bigcommerce product data entry, for example, bill handling for clients. To fulfill the needs for great and exact literary and mathematical information section occupations, most re-appropriating firms are utilizing the administrations of capable administrators who are talented in quick console tasks and word handling programming.

Frequently business firms find it hard to deal with their colossal information control occupations and are constrained to rethink such positions. To fulfill the time constraints in record passage occupations, the Business Handling Reevaluating (BPOs) units that are taken part in giving information section administrations are offering their administrations in a quick, cutthroat and productive way. Quality in work is given main concern by these BPOs and to guarantee this, they use the administrations of editors who in every case twofold actually look at the handled information for blunders.

Information section specialist organizations additionally give modified record passage administrations, fitting the prerequisites of client organizations. Normal information section occupations being presented by BPOs include:

o Online information passage o Disconnected information passage o Information catch and transformation o Archive handling and the board o Clinical archive section o Protection guarantee handling o Registration record passage

To take care of the rising need of business firms to handle their basic information as soon as could be expected, most report handling firms have their own reinforcement places with adequate representatives. Most BPO firms work nonstop to guarantee that no work stays in forthcoming state. The 24 hr tasks of these organizations likewise guarantee that the day to day prerequisites in basic information handling, for example, protection guarantee handling are finished promptly.

Most BPOs, with the assistance of cutting edge IT types of gear and expert mentors, can immediately prepare workers for strategic information section administrations and in this way are equipped for offering quality types of assistance for both present moment as well as long haul necessities of clients. The great preparation guarantees that every one of their representatives complete the alloted occupations productively and precisely inside the proposed time span.

With the rethinking of information section administrations, most organizations can focus on further developing their center administrations and need just stress less over their everyday administrative works. To enhance the administrations, magnificent client care is additionally given by these report handling specialist organizations. The quality report handling administrations given by these organizations assist numerous corporate firms with remaining cutthroat and productive in the difficult business field of today.

[gtechwebindiasite]

BigCommerce Product Entry , Big Commerce Data Entry, Outsource Catalog Processing India, Product Entry Company India, Product Entry Company India. Best services, Bigcommerce Product Listing, Bigcommerce Shopping Cart Product Upload Services, Big Commerce Catalog Processing Services, Online Store Product Entry and Ecommerce Bigcommerce Data Entry.

Visit here- https://ext-5558819.livejournal.com/1410.html

[pdfservices]

Why Bigcommerce Data Entry Service is Profitable for Your Business | Perfect Data Entry

If you are planning to Bigcommerce store, you might also consider outsourcing Bigcommerce data entry services like many in the eCommerce store are doing now. 

 For Data Entry Services feel free to reach us: https://perfectdataentry.com/pdf-data-entry-services/ 

Visit :  https://perfectdataentry.com/ 

 For more information Read out our blog: https://perfectdataentry.com/bigcommerce-data-entry-service-profitable-for-your-business/ 

Follow us on FacebooK: https://www.facebook.com/perfectdataentry/

[any-draco-malfoy-on-that-th-blog]

Insights Into Significant Aspects For Ecommerce Data Entry

Immense growth has been seen by the eCommerce industry together with both, established the startups and players; appearing out to optimize their revenue with the help of this medium that was amazing. Apart from keeping with marketplace development that is contemporary in pace, easy to manage functions that many eCommerce platforms have to offer; induce bulk of businesses to transition into eCommerce setups. But, establishing an eCommerce shop, populating it & handling it with information, with goods; isn't that easy a job.

Efficient ecommerce data entry product data management system set up is compulsory for eCommerce shops; to not just survive, but also to flourish and maintain pace with concurrent market dynamics. Additional efforts are required to be made to deal with the online shop regarding adding, changing and managing product information on a routine basis. Several essentialities of an online store include updated catalogs backed with persuasive product descriptions in addition to pictures, proper category management of merchandise, market research and competition analysis for customized supplies for upbeat customer support and a lot more.

The further updated your eCommerce website is, the new its presence will be felt online. To comply with customer needs, employing product information and to be able to maintain the shop upgraded that is eCommerce entry solutions is among the best choices. Skilled and knowledgeable eCommerce data entry company from India, adequately equipped to help their clients to update and maintain their product particulars systematically on an ongoing basis at affordable cost; suffices the requirement.

Enlisted would be the reasons why eCommerce merchandise upload service or eCommerce product data entry services; ought to be considered of high priority.

 1. Process Administration & Scalability

Data entry is supposed to be the least appealing, and among those business processes with no significance, which is and are outsourced to companies that were ecommerce product data. For at least three decades now, outsourcing firms in India are the first selection for businesses looking out to outsource their data entry tasks. Of outsourcing firms in 8, process direction is one of the leading variables for this.

The main reason scalability of a work size is connected directly to cost variable is that skilled resources for technical jobs handily with these outsourcing solutions providers. An average eCommerce business will require vast quantities of data to be processed through festive seasons and annual or flea market sales. However; for the remaining months in a year, the volume of data will fluctuate, and there could be times when there will likely be. In such scenarios retaining the hired staff for technical data entry tasks, would undoubtedly drain the business of its funds, leading it to losses. Outsourcing eCommerce data entry to India permits you to scale up the work size at short notice, saving your organization valuable funds.

 2. Government Policies & Time Zone Benefits

India adopted open market coverage in the early 1990s, and since governments have worked to produce policies which are conducive to international trade relations. Implementing NASSCOM recommendations to raise the growth of IT industry including the easing of taxation on IT exports have succeeded in facilitating procedural bottlenecks to IT services sector (sic), which entails consulting, applications assistance, business process outsourcing, IT outsourcing, execution, and hardware support.

Outsourcing eCommerce product data entrance to India is like having your office work for you 24/7, and the charge goes to the time-differences. Businesses and associations across European and American time zones may handily assign the job to their teams in India, could be at the end of the day and get error free duties whenever they come to work the next day morning in their country. The time-zone differences starting at -5:30 (GMT) through to -12:30 (PDT) enable companies to accomplish a lot more at a standard work day, than getting the work done locally.

 3. Experts at Interacting with Online Interfaces

Experts at eCommerce product information entry, they conveniently interact with leading online interfaces including Magento, Yahoo Stores, Shopify, WooCommerce, Magento, 3DCart, Zen Cart, Amazon, eBay, Volusion, X-Cart, PrestaShop, Bigcommerce, osCommerce, Google Shopping, NetSuite, QuickBooks, OpenCart, etc..

 4. New E-commerce Content helps in Increasing the Conversion Rate

Catalog data entry solution providers' strategies the process of product page optimization, merchandise photo optimization, catalog conversion, indexing and far more. Product entrance specialists develop and design workflows to accomplish tasks with zero error rate. Including everything starting from sourcing product details from producer's site, physical/digitized catalogs or other websites, to back-office support like order processing, bill processing & entry, shipment tracking, etc..

 5. Higher Number of Consumers

The strategy with clear rules for actions for example of adding, deleting, or updating the products and their information; ensures the item content on the site is accurate, fresh and rewarding enough to attract a more significant number of consumers. Skilled eCommerce product data entry experts from India guarantee to order products as per categories and subcategories together with inclusion needed data like high-resolution product images, pricing information, shipping information, etc.. Their in-house eCommerce image editing and retouching professionals stay abreast the latest trends to deliver pictures that clients desire.

 6. Competitive Advantage

The non-core activities for your teams, like keying in product features and specifications, Product info uploading, including prices for the products; are managed flawlessly by these expert outsourcing solution providers. Prompt e-commerce product information entry turnaround makes it all the more possible to take over the completion.

 7. Efficient yet Cost-effective

These eCommerce data entry firm also deals with incorporating details of discounts, coupons, offers, etc. to the database and also adding info about the related products for cross-selling & up-selling, to aid customers to make purchasing decision rapidly. In-house eCommerce data entry team may have its benefits, however; the expense of managing and maintaining such organizations is high -- in comparison to offshore teams. Upon outsourcing eCommerce product information entry to a skilled business can save you up to 75% of your operational expenditures. Utilizing the cash that is saved to increase your earnings and publicize your business -- is a better idea.

 Outsource eCommerce data entrance to merchandise management specialists

 Taking custody of anything and everything from product information entry, mass uploading, catalog setup, indexing, catalog conversion, product data mining, graphics service, order processing to live chat managing; is made functions to the advantage of your business. It makes procedures flawless, plus they supply adequate assistance to your in-house employees and assist you to extend your company quickly. With product information entry taken off your plate, you can easily save your precious time and effort, while allowing our specialists to look after all of the backend related chores

[wsiebizsolutions]

A Guide to Getting Online: Part Two – Technology

In this second post in the series about getting online (you can find the first part here!), I am taking a look at the technology platforms and decisions you will need to make as part of that process.

You might be surprised that I didn’t look at this first, but in truth, you want to run a business, not become an IT expert. IT will become a more significant part of your world as an eCommerce operator, but if you don’t get your strategy and mission correct first, and have good content, then no platform will save your enterprise.

Thankfully, the technology part has become a lot more comfortable in the past couple of years, with the advent of several cloud-based services that take away the hosting, security, and maintenance headaches for you. In truth, any of the platforms mentioned in the graphic above will do the job for you. I’ve also just started to help a small operator whose store is built on WIX, and while it might be restricted in some ways, it was more than fine to get up and running.

Your eCommerce platform needs to do the following things for you:

Content management, including product and non-product content

Product search (Amazon has taught us to use the search box, not the navigation)

Provide shopping cart capability

Product and Inventory management

Pricing Tools (including discounts, offers, and promotions)

Payment Systems Integration

Order Management

Integration with shipping and other providers

If you have invested a lot in your current website and content, and it is on WordPress, then WooCommerce is a plug-in works very well. There are lots of developers and add-ons out there that will help you get that integrated, and up and running quickly.

However, my preference at this time is for a SaaS-based solution for the simple reason that it should remove a lot of the hosting, backup, and maintenance headaches for you. Hosting performance and page speed is one of the critical things impacting your conversion rate.

So I would typically recommend either Shopify or BigCommerce as a platform choice. There are plenty of reviews on the web comparing both platforms, so I won’t go into all the details here. Still, the differences and advantages of either platform are minor enough that in the end, it may come down to what your Web Developer partner is familiar with or indeed your personal preferences.

Be careful when looking at the pricing differences as there are differences in transaction fees, sales limits, and what functionality comes included at each pricing tier for both platforms – some due diligence is required.

A couple of reasons you might go with BigCommerce instead of Shopify:

Slightly more out of the box features included in BigCommerce

More SEO friendly especially the ability to generate short URLs

Slightly better GDPR compliance capabilities and Multi-currency options

A couple of reasons you might go with Shopify:

With 200,000 or so stores, it’s the largest eCommerce ecosystem around at the moment. There are lots of add-ons and integrations that solve many of the business requirements you will have down the road

No Sales limits

Integrates into the social media space (this is where it started from)

Probably the cheapest entry point if that is important to you

Email Platform

It might seem strange to elevate email to the same level as the platform decision, but I do count eMail as one of the core decisions you need to get right from the start. The reason this is important is, to build relationships with customers, you need to interact with them regularly, and while social media has its place in this, you will be sending a lot of emails.

The first mistake is to think of email as pushing discounts and offers. Think about it, if a shop assistant followed you around a real-world shop saying nothing other than having 5% of that or 10% off that, you would be irritated, and chances are, you would leave. Email is the mechanism to send content that builds trust and empathy with your store or brand. Emails need to be useful, engaging, and interesting to your audience – which means that your email platform has to have specific capabilities. Done right, email as a channel, can/should drive up to 30% of the revenue in your eCommerce store. It is still the most affordable and scalable marketing channel available to you.

In order to create effective email campaigns, your platform needs to do the following:

Provide contact tagging so you can create dynamic lists and move people between those lists automatically based on the actions they have taken.

Smart automation of emails and triggers, which sends specific emails when individual pages are visited on your website.

Provide a good email template collection and builder, as well as the ability to test different versions of an email.

eCommerce data integration so the two platforms can talk and allow you to execute the right actions based on data.

Helpdesk integration. Customers expect a seamless experience. Everyone needs to be able to see the entire customer communication context. Customers hate having to repeat information a second time.

Smart send and scheduling options. Different times in the future, for example.

You will also probably need to manage multiple lists and sequences:

Master list of all subscribers

Pre-purchase subscribers

Post-purchase subscribers

Abandoned carts sequence

Lists for offers that users have opted into

Dynamic lists based on audiences from your website

To engage and nurture your customer base, they likely will be getting one or more emails a week. Never overdo it, and make sure the emails are tailored and relevant. To manage that, you are going to need a little help from your platform. While there are tons of them out there, and things like MailChimp work well in a variety of situations, the two that I would recommend are Klaviyo and Active Campaign.

Klaviyo was designed as an email platform to support eCommerce. Still, I also use Active Campaign with several clients as a very affordable platform that is really feature-rich (for transparency, I am an affiliate partner for Active Campaign). As an added benefit, their support team is excellent and now generally based in Dublin (again some local bias!).

Good content shared correctly via email will have a dramatic impact on your sales performance.

Analytics

The reason eCommerce is different from a traditional business is the level of data and understanding you can develop about your customers. What content do they find engaging? Where do they exit your site? What are the demographics of your visitors? To have this data, you must have Analytics installed, and more importantly, configured correctly. Depending on your eCommerce platform, that can be easy or difficult.

For most people, there is only one game in town, which is Google Analytics. There is no need to look at anything else. While it is frightening for some people, I am still surprised by the number of people I meet with websites and online stores who do not have a good grasp of what their data is, or what it is telling them.

Anyone can get up to speed with analytics, but be prepared to invest time (and get some outside help where needed) to learn them thoroughly. Being able to pick the right performance metrics, and to make sure you make the right decisions based on reliable data (I talk about the correct KPIs in a different post) makes all of the difference. At a minimum, you will need to build the right goals and funnels in your analytics application to understand where people are starting their shopping journey, and where they are exiting before completing a purchase. That way, you will understand what parts of your content are not working and what needs to be improved, including the relevant sections of your site.

Conclusion

There are many other add-ons and apps that we will look at in the Marketing and Demand Generation. Still, these are the core elements and platforms that you will need to become familiar with to be successful, and the decisions you make on these core elements are essential because there will be significant effort invested into getting this set up correctly and running well.

It is difficult to outsource the operation of these elements to a third party as you have the best product and customer knowledge and, therefore, should be best positioned to make the right operational decisions. Your eCommerce partner should be able to help you interpret the data, help identify the right business priorities, and look after the technical elements for you to help you grow and scale your eCommerce setup.

The post A Guide to Getting Online: Part Two – Technology appeared first on WSI eBiz Solutions.