#PublicRelations PR GradStudent

[lakendramasteryjournal]

Online Media Room - Done!

[brandiparigian-blog]

Mastery Journal Asssignment

I just finished up my last assignment for my Public Relations in a Digital World class at Full Sail University. I put together several projects for this course from putting back together my website portfolio to creating a public service announcement to writing a press release.

Out of these three projects that I have done in this course, my favorite assignment was the public service announcement. For my PSA, I chose to focus on the importance of music education for students in Kindergarten through 12th grade. For my PSA video that I had put together a video with old photos and video footage of when I was younger participating in choir and playing with my violin. Music has always played a huge role in my life and it was one of the reasons why I looked forward to going to school everyday and I want kids today to have the same opportunity. 

As a public relations professional the assignment that I felt was the most helpful was the press release assignment. One of my career goals with Public Relations is to become a better writer. Assignments like this one can help me improve in that area. Also, having the actual real-world experience of an everyday public relations professional and knowing they write press releases on a day-to-day basis. 

Overall, I gained plenty of insight and knowledge from my Public Relations in a Digital World class this month. It has helped prepare me for the industry in several different ways. No matter who I work for in the industry, I want to be as creative as possible with my press releases, network and build relationships with a variety of journalists in the industry. 

[lakendramasteryjournal]

Reputation Management Strategies - Final Thoughts.

[lakendramasteryjournal]

Market and Consumer Analysis - A Look Back

Our Market and Consumer Research Analysis course met all of my previous expectations. It was a struggle for me because I am not good at writing research papers (eek!). I am more of a creative and persuasive writer. However, the professor was extremely helpful and supportive. She restored my confidence and helped me get through the course. 

One of my expectations was to learn how to research target demographics. Boy, did I ever learn this! This course took this exact direction. This took me out of my comfort zone in a good way. I learned some vital skills that will be required for a successful career in PR. I was able to use different methods of research to compile useful information for my project. I interviewed someone; I read countless articles and used the University’s resources. Even if I did not use all the sources I read, this class gave me the opportunity to learn a great deal.

I also expected to learn about consumer interaction with content. As I researched my target demographics, it was also important for me to understand their social media habits. Additionally, I needed to be able to measure the importance of these interactions. This expectation was also met during my time in this course. I was able to conduct my own survey to see where our target demographic preferred to interact with their favorite brands. By doing so, I was able to detect a variable that may not be a wise investment of time and effort. 

My favorite part of this course was the actual research. I enjoyed reading the various points of view. I appreciated seeing how different entities utilize social media and comparing their methods to others. I really liked learning new tactics for creating desirable content and will further my reading in this area.

Overall, this was not an easy class for me! Nevertheless, it was a great class that taught me valuable lessons about my desired career path. I will welcome practice with conducting research and delivering the results so I may improve.