#SMS messages

[mishtelservices]

Best Bulk SMS Provider in Delhi NCR – Mishtel Services Private Limited

In a city as dynamic and competitive as Delhi NCR, businesses need fast, reliable, and impactful communication solutions to stay ahead. One of the most powerful tools available today is Bulk SMS marketing—a cost-effective way to reach thousands of customers instantly. If you're searching for the best Bulk SMS provider in Delhi NCR, look no further than Mishtel Services Private Limited. Read more: https://voicecallservices.blogspot.com/2025/05/best-bulk-sms-provider-in-delhi-ncr.html

[doggirldays]

god if i dont get dicked down and used soon im gonna lose my mind i feel like im in heat

[smoky-moka]

Do you include Ellie in your Wade's story? And ofc, top tier art love your love for Wade Wilson 🫶🏻🫶🏻🫶🏻🫶🏻🫶🏻

yeppp

[tanlakarix]

Tips for Success with SMS Marketing For eCommerce – Kaix

In today’s fast-paced digital landscape, staying connected with your audience is crucial for the success of any eCommerce business. While email marketing and social media are commonly utilized channels, SMS (Short Message Service) marketing has emerged as a powerful tool to engage customers directly and drive sales. With higher open and engagement rates, personalized communication, and real-time updates, SMS marketing offers numerous benefits for eCommerce businesses seeking to enhance their outreach efforts. In this comprehensive guide, we’ll delve into the tips and strategies for leveraging SMS marketing effectively to boost your eCommerce success.

Benefits of Using SMS as a Marketing Channel:

1. Higher Open and Engagement Rates:

SMS messages boast significantly higher open and engagement rates compared to emails or social media posts. With most people keeping their mobile devices within arm’s reach, SMS ensures your messages are seen and acted upon promptly.

2. Direct and Personalized Communication:

SMS allows for direct and personalized communication with customers, enabling you to tailor messages based on their preferences, purchase history, and behavior, fostering a stronger connection and increasing the likelihood of conversions.

3. Real-time Alerts and Updates:

With SMS, you can deliver real-time alerts, updates, and notifications regarding order confirmations, shipping status, flash sales, and promotions, keeping customers informed and engaged throughout their buying journey.

4. Increased Accessibility:

SMS marketing reaches customers regardless of their internet connectivity, making it an accessible and reliable communication channel for engaging with a wide audience, including those in areas with limited internet access.

5. Less Competition:

With many businesses focusing primarily on email and social media marketing, SMS presents an opportunity to stand out from the crowd and capture customers’ attention in a less saturated channel.

6. Reduced Abandonment:

SMS can help combat cart abandonment by sending timely reminders or incentives to encourage customers to complete their purchases, resulting in increased conversions and revenue for your eCommerce store.

7. Quick Surveys and Feedback:

Gathering customer feedback and insights is simplified with SMS surveys, allowing you to collect valuable data, identify areas for improvement, and enhance the overall customer experience.

Understanding Your Audience:

1. Segmentation Strategies:

Segment your audience based on demographics, purchase history, engagement levels, and preferences to deliver targeted and relevant messages that resonate with each segment.

2. Personalized Recommendations:

Utilize customer data to provide personalized product recommendations and offers, increasing the likelihood of conversions and fostering long-term customer loyalty.

3. Behavioural Triggers:

Set up automated SMS campaigns triggered by specific customer actions or behaviors, such as abandoned carts, website visits, or previous purchases, to deliver timely and relevant messages.

4. Lifecycle Stages:

Tailor your SMS marketing campaigns to align with the customer lifecycle stages, including awareness, consideration, purchase, and retention, to nurture relationships and drive repeat business.

5. Geolocation Targeting:

Utilize geolocation data to send location-based offers, promotions, and event notifications, providing customers with relevant and timely information based on their current location.

Crafting Compelling SMS Content:

1. Timing is Key:

Send SMS messages at optimal times when your audience is most likely to be engaged, such as during peak shopping hours or in the evening when they have leisure time to browse.

2. Scheduling SMS Messages for Optimal Impact:

Use scheduling tools to plan and automate SMS campaigns in advance, ensuring consistent delivery and maximizing the effectiveness of your messaging strategy.

3. A/B Testing Your Campaigns:

Experiment with different messaging formats, call-to-actions, and offers through A/B testing to identify what resonates best with your audience and optimize your SMS campaigns for success.

Compliance and Privacy:

1. SMS Marketing Compliance:

Adhere to SMS marketing regulations and guidelines to ensure compliance with laws such as the Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act, protecting consumers’ privacy and rights.

2. Opt-In Regulations:

Obtain explicit consent from customers before sending them marketing messages via SMS, adhering to opt-in regulations to maintain trust and transparency in your communication practices.

3. Unsubscribe Option:

Provide recipients with a clear and easy way to opt-out of receiving further SMS communications, respecting their preferences, and ensuring compliance with unsubscribe regulations.

4. Frequency and Timing:

Respect customers’ time and preferences by limiting the frequency of SMS messages and sending them at appropriate times to avoid spamming and annoyance.

5. Data Security:

Implement robust data security measures to protect customer information and ensure the confidentiality and integrity of data collected through SMS marketing efforts.

6. Legal Compliance:

Stay informed about legal requirements related to SMS marketing, including privacy policies, consent mechanisms, and data handling practices, to mitigate legal risks and maintain compliance.

7. GDPR and CCPA:

Comply with data protection laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) when collecting and processing customer data for SMS marketing purposes.

8. Age Restrictions:

Ensure that your SMS marketing campaigns comply with age restrictions and regulations governing the marketing to minors, safeguarding the privacy and well-being of underage consumers.

9. Third-party Providers:

Select reputable SMS marketing platforms and service providers that adhere to industry standards and compliance requirements, ensuring the security and reliability of your messaging infrastructure.

10. Regular Compliance Audits:

Conduct regular audits and assessments of your SMS marketing practices ensuring ongoing compliance with regulatory requirements and industry best practices.

Monitoring and Analysing Campaign Performance:

1. Tools for Tracking Campaign Success:

Utilize analytics tools and metrics to track the performance of your SMS marketing campaigns, including open rates, click-through rates, conversion rates, and ROI, to measure effectiveness and optimize future strategies.

2. Building Customer Loyalty through SMS:

Leverage SMS marketing to foster customer loyalty and retention by delivering personalized offers, exclusive discounts, loyalty rewards, and VIP experiences tailored to individual preferences and behaviors.

Conclusion: SMS marketing offers a myriad of benefits for eCommerce businesses seeking to enhance customer engagement, drive conversions, and build lasting relationships with their audience. By understanding your audience, crafting compelling content, ensuring compliance and privacy, and monitoring campaign performance, you can harness the power of SMS to propel your eCommerce success to new heights.

For more info: https://www.karix.com/products/sms-solutions/

Write a mail to contact our team: marketing@karix.com

[zuzu-romeave]

dylan asking ms huang if shes okay and if they’re forcing her to be here is so important to me actually

[imaginative-reblogs]

Congratulations, Jod Na Nawood. You just may be the first Star Wars character to deny the call of Adoptive Fatherhood to Sassy Kid(s).

[tanlakarix]

Factors to Consider When Choosing a SMS Messaging Platform for Your Business - Karix

In the digital age, where instant communication is key, businesses are increasingly turning to SMS marketing as an effective way to reach their target audience. Choosing the right SMS messaging platform is crucial for the success of your marketing campaigns. From creating a bulk SMS marketing strategy to complying with legal regulations, there are several factors to consider. Let’s explore the key elements to keep in mind when selecting and utilizing an SMS messaging platform for your business.

Creating a Bulk SMS Marketing Strategy

Before diving into the world of SMS marketing, it’s essential to develop a well-thought-out strategy. Define your goals, target audience, and key performance indicators (KPIs). Consider whether your campaigns will focus on promotions, notifications, or engagement. A clear strategy will guide your choice of SMS messaging platform and help you measure the success of your campaigns.

Choosing the Right Contact List

The success of your SMS marketing campaigns relies heavily on the quality of your contact list. Ensure that your contacts have opted in to receive messages and have a genuine interest in your products or services. Segment your contact list based on demographics, preferences, or past interactions to personalize your messages and improve engagement.

Crafting Engaging Content for Your Message

SMS messages have character limits, so crafting concise and compelling content is crucial. Grab your audience’s attention with a strong opening, convey your message clearly, and include a compelling call to action (CTA). Tailor your content to resonate with your target audience, considering their preferences and behaviours.

Building an Effective Call to Action in Your Messages

A well-crafted CTA can significantly impact the success of your SMS marketing campaigns. Whether it’s driving website visits, making a purchase, or participating in a promotion, your CTA should be clear, actionable, and aligned with your campaign objectives.

Utilizing Targeted Campaigns to Reach Maximum Impact

Segmentation allows you to target specific groups within your audience with tailored messages. Utilize targeted campaigns to deliver personalized content, offers, or promotions to increase relevance and engagement. A good SMS messaging platform should offer robust segmentation and targeting capabilities.

Analysing Your Results and Optimizing Future Campaigns

After each campaign, analyse key metrics such as open rates, click-through rates, and conversion rates. Use this data to understand what worked well and what needs improvement. A reliable SMS messaging platform should provide comprehensive analytics and reporting tools to facilitate data-driven decision-making.

Timing Is Everything: Knowing When to Send Out Messages for Optimal Rates of Engagement

Timing plays a crucial role in SMS marketing success. Consider your audience’s time zone, habits, and preferences when scheduling messages. Experiment with different timings to identify the optimal windows for maximum engagement.

Best Practices for Sending Bulk SMS Messages

Adhere to best practices to ensure your messages are well-received. Avoid excessive messaging, use a recognizable sender name, and provide clear opt-out instructions. Compliance with industry regulations and guidelines is essential to maintain a positive relationship with your audience.

Making Sure You Follow the Law with Your Messaging

Stay informed about legal regulations governing SMS marketing in your region. Obtain explicit consent from recipients, provide opt-out options, and adhere to data protection laws. Failure to comply with regulations can lead to penalties and damage your brand’s reputation.

Avoiding Common Mistakes When Sending Out Messages

Common mistakes, such as sending irrelevant messages, using excessive abbreviations, or neglecting to test your messages, can negatively impact your campaigns. Thoroughly review your messages, conduct testing, and learn from past mistakes to continually improve your SMS marketing efforts.

Leveraging Automation to Streamline Your Processes

Automation can significantly streamline your SMS marketing efforts. Look for a platform that offers automation features for scheduling messages, segmenting contacts, and triggering messages based on user behaviour. Automation not only saves time but also ensures consistency in your campaigns.

Tips for Improving Performance with Bulk SMS Marketing

Stay updated on industry trends and continuously optimize your strategies. Experiment with different message formats, personalize your content, and embrace innovative features offered by your chosen SMS messaging platform. Regularly evaluate and adjust your approach to stay ahead in the competitive landscape.

The Future of Bulk SMS Marketing

As technology evolves, so does SMS marketing. Keep an eye on emerging trends, such as Rich Communication Services (RCS), interactive messaging, and enhanced multimedia capabilities. The future of bulk SMS marketing is likely to involve more interactive and personalized experiences for users.

In conclusion: choosing the right SMS messaging platform requires careful consideration of various factors. From crafting a robust strategy to analysing results and staying compliant with regulations, each step plays a crucial role in the success of your SMS marketing campaigns. By leveraging the right platform and adopting best practices, businesses can harness the power of SMS marketing to effectively engage their audience and drive desired actions.

For more info: https://www.karix.com/products/sms-solutions/

[dumbhorrorpuppy]

I don't want a nonchalant partner. If I send you a selfie and you're not going feral, if your hand isn't immediately making its way down to your pants, if you're not sending voice notes about how bad you want me, then what's the point?

[genericpuff]

quit obsessing over a comic that you hate and go get a job before your life falls apart

hey everyone, little miss thing over here wants attention, stop what you're doing and stare at them

👁️👄👁️

[tanlakarix]

The Ultimate Guide to Bulk SMS – Karix

In today’s fast-paced digital era, businesses are constantly seeking innovative and efficient ways to connect with their audience. Bulk SMS has emerged as a powerful communication tool that allows organizations to reach many people instantly. This comprehensive guide explores the ins and outs of Bulk SMS, from its definition to its various benefits and the technology that powers it.

What is Bulk SMS?

Bulk SMS, or SMS Service, is a communication method that enables the sending of large volumes of text messages to a group of recipients simultaneously. It has become an integral part of communication strategies for businesses and organizations worldwide. These messages are typically brief and can be promotional, informational, or transactional in nature.

Benefits of Bulk SMS

1. Cost-effective

One of the primary advantages of Bulk SMS is its cost-effectiveness. Compared to traditional advertising methods, sending text messages incurs lower costs. Businesses can reach a large audience without breaking the bank, making Bulk SMS an attractive option for organizations of all sizes.

2. High Open Rates

Bulk SMS boasts impressive open rates, with most messages being read within minutes of delivery. Unlike emails that may end up in spam folders, SMS messages are more likely to capture the attention of recipients, ensuring that your communication doesn’t go unnoticed.

3. Targeted Marketing

Bulk SMS allows for precise targeting of specific demographics or customer segments. This targeted approach ensures that messages are relevant to recipients, increasing the likelihood of engagement and conversion. Businesses can tailor their messages based on customer preferences and behavior.

4. Instant Delivery

One of the key features of Bulk SMS is its instant delivery. Messages are typically delivered within seconds of being sent, ensuring timely communication. This immediacy is particularly valuable for time-sensitive promotions, announcements, or critical updates.

5. Increased Engagement

Bulk SMS facilitates direct and personalized communication with customers, leading to increased engagement. Whether it’s promotional offers, discounts, or important information, the ability to interact with customers in real-time fosters a sense of connection and responsiveness.

6. Improved Customer Service

Businesses can use Bulk SMS to enhance customer service by providing quick updates, order confirmations, and delivery notifications. This proactive approach contributes to customer satisfaction and builds trust in the brand.

7. Easy to Track

Bulk SMS campaigns are highly measurable, allowing businesses to track the success of their efforts. Metrics such as delivery rates, open rates, and response rates provide valuable insights that can be used to refine future campaigns and improve overall effectiveness.

Understanding the Technology Behind Bulk SMS

Bulk SMS is a communication technology that allows businesses and individuals to send many text messages to mobile phones simultaneously. This technology is widely used for marketing, notifications, alerts, and other communication purposes. The process involves several key components and steps:

User Interface or Application: Bulk SMS services are often provided through online platforms or software applications. Users access these interfaces to create and manage their SMS campaigns. These interfaces allow users to compose messages, upload contact lists, and schedule message delivery.

Message Composition: Users can compose the message they want to send. This message can be plain text or may include multimedia elements like images or links, depending on the capabilities of the SMS gateway and the receiving devices.

Recipient List: Users typically upload a list of phone numbers to which they want to send the messages. This list can be manually entered, imported from a file, or integrated with other systems.

SMS Gateway: The SMS gateway is a crucial component that acts as a bridge between the user’s application and the mobile network. It’s responsible for routing messages to the correct mobile carriers. The gateway converts the message format if necessary and ensures that the messages are delivered to the intended recipients.

Mobile Network Operators (MNOs): The SMS gateway communicates with the MNOs to transmit the messages. MNOs are the companies that operate the mobile networks. The gateway needs to connect to various MNOs to reach recipients on different networks.

SMSC (Short Message Service Center): The SMSC is a core component within the mobile network infrastructure. It stores and forwards text messages, ensuring their delivery to the recipient’s mobile device. The SMSC is responsible for handling the message queue, retries, and delivery confirmations.

Message Routing: The SMS gateway routes the message to the appropriate SMSC based on the recipient’s mobile network. The SMSC then processes the message, attempting to deliver it to the recipient. If the recipient’s phone is unavailable, the SMSC will retry until it succeeds or reaches a predefined limit.

Delivery Reports: After attempting delivery, the SMSC sends a delivery report back to the SMS gateway, indicating whether the message was successfully delivered, failed, or is pending.

Opt-out Mechanism: To comply with regulations and respect user preferences, bulk SMS systems often include an opt-out mechanism. Recipients can choose to unsubscribe from receiving further messages.

How Does Bulk SMS Work?

Here’s a basic overview of how bulk SMS works:

User Database: The first step involves creating a database of recipients’ phone numbers. This database can be obtained from various sources, such as customer databases, subscription lists, or other opt-in methods.

Message Creation: The sender then composes a single message that they want to send to all the recipients. This message can be promotional content, informational updates, event reminders, or any other relevant content.

SMS Gateway: To send bulk SMS messages, the sender uses an SMS gateway service. An SMS gateway is a platform that allows users to send and receive SMS messages to and from mobile phones through telecommunication networks.

API Integration or Web Interface: Users can interact with the SMS gateway through an application programming interface (API) or a web interface. API integration allows for automated sending of messages, while a web interface allows users to manually input the message and recipient details.

Message Delivery: The SMS gateway processes the bulk SMS request and forwards the messages to the respective mobile network operators (MNOs) or carriers. These MNOs are responsible for delivering the messages to the recipients.

Mobile Network Routing: The mobile network routes the messages to the intended recipients based on their phone numbers. The messages are then delivered to the recipients’ mobile devices.

Recipient Receives the Message: The recipients receive the bulk SMS on their mobile phones, and they can read the content of the message.

It’s important to note that there are regulations and guidelines governing bulk SMS to prevent abuse and spam. In many regions, senders need to obtain consent from recipients before sending promotional messages. Additionally, there are restrictions on the types of content that can be sent via bulk SMS.

Businesses often use bulk SMS as an efficient and cost-effective way to reach a large audience quickly, whether for marketing purposes, customer engagement, or important notifications.

Types of Messaging Platforms Available for Sending Bulk SMS

Several messaging platforms cater to Bulk SMS needs, offering a range of features and capabilities. Cloud-based platforms, API integrations, and software solutions provide businesses with the flexibility to choose the method that best aligns with their communication requirements.

Karix — The most popular platform for bulk SMS messaging, SMS allows businesses to send messages to a large group of people quickly and easily.

Contact List

Building and maintaining an effective contact list is crucial for successful Bulk SMS campaigns. Organizations should ensure that their contact lists are regularly updated, and recipients have given consent to receive messages. A quality contact list enhances the relevance and impact of messages.

Marketing Campaigns

Bulk SMS is a powerful tool for running marketing campaigns. From product launches to flash sales, businesses can create impactful campaigns that reach a wide audience instantly. Integrating Bulk SMS into marketing strategies adds a personal touch to promotional activities.

Message Templates

Crafting effective message templates is essential for Bulk SMS success. Messages should be concise, clear, and compelling, conveying the intended information or call-to-action. Businesses can create templates for various purposes, saving time and ensuring consistency in communication.

SMS Text Messages

The content of SMS text messages plays a pivotal role in the success of Bulk SMS campaigns. Striking the right balance between informativeness and brevity is crucial. Whether conveying promotions, updates, or alerts, well-crafted messages resonate with recipients and drive desired actions.

In conclusion: Bulk SMS has proven to be a versatile and efficient communication tool for businesses seeking to connect with their audience. Its cost-effectiveness, high open rates, targeted marketing capabilities, and instant delivery make it an asset in the modern marketing landscape. Understanding the technology behind Bulk SMS, optimizing contact lists, and crafting compelling messages are key elements in harnessing the full potential of this powerful communication channel. Embracing Bulk SMS can lead to increased engagement, improved customer service, and ultimately, enhanced business success.

For more info: https://www.karix.com/products/sms-solutions/

[ivyrotica]

you reeallllyyy should’ve picked someone easier. someone soft and sweet and obedient. someone who listens the first time. but noooooo. you chose me. someone who talks back, and rolls his eyes, and makes you work for it. so now you have to deal with the consequences :P

and i know the rules. i know exactly what you expect from me but do i follow them? nope! i break them anyway; pushing all your buttons, seeing just how far i can test the limits until you snap. until you get that look in your eyes, the one that tells me i’ve finally gone too far. the way your patience frays, grip tightens, and voice drops when you tell me to “lose the attitude.”

[pomegranatears]

I wish you could see yourself right now, baby. You look so peaceful. Your chest is rising and falling, your expression so lovely.

I didn't mean to do this but I don't want to wake you up, love. Oh, look, the mattress dipped a little and you didn't even stir. Why are you sleeping shirtless when you know how obsessed I am with you?

Your skin feels so soft under my lips, tiny kisses trailing from your shoulders to your lower back. Just keep sleeping, baby, I'll just move you a bit.

There you go, now I can properly touch what's mine. My fingertips feel so good against you, the slightest pressure rubbing just right to turn you into a leaky mess.

Your body responds to me even when you're asleep, don't you ever dare to forget you're mine.

the Your parted lips and labored breath will only encourage me. You're too perfect. I can't stop it when you're enjoying so much, I want to keep hearing those pretty moans.

Shh, keep sleeping, love; trust me. I'll give you a little kiss, ok? Fuck, you taste so good. I can't move away.

I can't tell if you're still sleeping or just pretending, but I can feel your hips moving against my mouth and hear your soft whimpers.

I'll stop after you cum for me ᥫ᭡

[misslittledevill]

Tocco di stile 🖤

[doggirldays]

thinkin about laying on a couch with someone lazily sucking their dick while we watch a movie.. the thought of havin my hair pet and slowly working their cock.. 😵‍💫💕

[tanlakarix]

What Is Promotional SMS? Everything You Need to Know - Karix

Introduction:

In the ever-evolving landscape of communication, Short Message Service (SMS) has remained a reliable and efficient means of reaching a wide audience. Among the various types of SMS, promotional SMS plays a crucial role in marketing and customer engagement. In this article, we will delve into the essentials of promotional SMS, exploring its definition, differences from transactional SMS, advantages and disadvantages, and tips for effective usage.

What is Promotional SMS?

Promotional SMS refers to the text messages sent with the primary purpose of promoting a product, service, or brand. These messages are typically used by businesses and marketers to reach a large audience, informing them about new offers, discounts, or events. Unlike transactional SMS, which are more personalized and involve customer-initiated interactions, promotional SMS is initiated by the business for marketing purposes.

Promotional SMS vs. Transactional SMS: What's the Difference?

Intent and Content:

Promotional SMS: Designed for marketing and promotional activities, these messages aim to create awareness, generate interest, and drive sales. They often contain offers, discounts, and calls to action.

Transactional SMS: Primarily informational, transactional SMS are triggered by customer actions, providing updates, confirmations, or alerts related to a specific transaction or interaction.

Opt-In Requirement:

Promotional SMS: Typically requires users to opt-in before receiving promotional messages to comply with regulations and ensure a more targeted audience.

Transactional SMS: Can be sent to users without explicit opt-in, as they are considered essential for completing a transaction or providing necessary information.

Timing and Frequency:

Promotional SMS: Often sent in batches, especially during marketing campaigns or seasonal promotions. Businesses may send them at specific times for maximum impact.

Transactional SMS: Sent in real-time, triggered by a user's action, and are less frequent compared to promotional messages.

Promotional Text Message Advantages and Disadvantages:

Advantages:

Wide Reach: Promotional SMS allows businesses to reach a large audience simultaneously, increasing brand visibility.

Cost-Effective: Compared to traditional advertising channels, promotional SMS is a cost-effective way to promote products and services.

Instant Delivery: Messages are delivered instantly, ensuring timely communication with the target audience.

Measurable Results: Businesses can track the success of their campaigns through metrics such as click-through rates and conversion rates.

Disadvantages:

Opt-Out Rates: Due to potential annoyance, recipients may opt-out from receiving promotional messages, affecting the overall effectiveness of the campaign.

Regulatory Compliance: Businesses must adhere to strict regulations governing SMS marketing to avoid legal consequences.

Limited Content: The concise nature of SMS limits the amount of information that can be conveyed, requiring businesses to craft messages carefully.

Tips for Using Promotional SMS:

Segment Your Audience: Tailor your promotional messages based on the preferences and behaviors of different customer segments.

Clear Call to Action: Include a clear and compelling call to action in your messages, guiding recipients on what steps to take next.

Timing Matters: Consider the timing of your messages, avoiding peak hours or times when recipients are less likely to engage with promotional content.

Personalization: Incorporate personalization elements to make your messages more relevant and engaging for the recipients.

Optimize for Mobile: Given the mobile nature of SMS, ensure that your messages are optimized for various devices and screen sizes.

Conclusion:

Promotional SMS remains a powerful tool in the marketer's arsenal, offering a direct and instant way to connect with a broad audience. By understanding its nuances, businesses can harness the potential of promotional SMS to enhance brand awareness, drive sales, and foster meaningful customer relationships. As with any marketing strategy, careful planning, adherence to regulations, and continuous optimization are key to achieving success with promotional SMS campaigns. For more info: https://www.karix.com/products/sms-solutions/

[skleech]

posting this clip here bcs the way he falls is killing me