#TurnstyleSolutions

[turnstylesolutionspress]

Turnstyle welcomes Al Jazeera into its offices today

Photo Credit: Justin Gifford 

[turnstylesolutions]

Want To Connect With Customers? Think Mobile First.

Want to connect with customers? Think mobile first. [infographic] Compliments of RetailCustomerExperience.com

[turnstylesolutionspress]

Turnstyle Joins the CTA@NYC

Turnstyle is proud to announce that we will be a part of the 9th Cohort for the Canadian Technology Accelerator (CTA) in New York City. 

The CTA program is designed for high-growth potential, early-stage companies that are selected through a competitive process. Turnstyle is excited for this amazing opportunity to explore the potential that the New York market has to offer.

We are also looking forward to working with the following peer companies selected for the program:

20 Year Media  District M Spoonity Poppy Barley Inc. Now In Store Sheng-Li Digital

If you or your company would like to meet us in New York, feel free to drop us a line. We’d be happy to accommodate you while we’re in town over the next four months. 

[turnstylesolutions]

Travellers choose WiFi as a must in-room hotel amenity 

[turnstylesolutionspress]

FOX19 Tech Expert Dave Hatter has some valuable tips about how information can be learned about you from your smartphone.

[turnstylesolutionspress]

Welcome to a world where everything you do is collected, stored, analyzed, and, more often than not, packaged and sold to strangers -- including government agencies....

[turnstylesolutionspress]

Personal details aren’t captured unless you agree, but your smartphone leaves a trail wherever you go

[turnstylesolutions]

Thanks to Navizon for the post about Turnstyle in their blog. It features some great examples of real-world applications, a solid piece about personal privacy, and a look into the future. 

[turnstylesolutions]

Millenials vs Baby Boomers- Who's More Open to Sharing Information?

I found an interesting piece from retailcustomerexperience.com about customers’ willingness to share personal information with businesses and how it varies across different generations. The key findings from Mintel Research are summarized below, or click here for the full article titled, “60 Percent Of Millenials Willing To Share Personal Info With Brands.”

Millenials are much more willing to share personal information than baby boomers

60% of millenials will provide details about their personal preferences and habits to marketers

30% of millenials versus 13% of baby boomers would give up more private information, such as a cell phone number, in return for some type of incentive (coupon or discount)

27% of millenials will provide social media info versus 10% of baby boomers

17% of millenials will provide credit scores versus 8% of baby boomers

Fiona O’Donnell, category manager for retail, multicultural, lifestyles and leisure, sums up the findings nicely,

            “Millenials may be more apt to share, or even over-share, relative to other age groups, but they are also the most diverse generations, so marketers must know how to take this information and tailor campaigns that will be engaging and meaningful”

Written By Bennett Fitzgibbon

Bennett@GetTurnstyle.com

[turnstylesolutions]

A Glimpse of DX3

A few members of the Turnstyle team had the pleasure of attending the DX3 show yesterday in our hometown of Toronto. The event showcased innovations in retail technology and digital marketing.

As a contributor of the Turnstyle Blog, I’m constantly trying to stay up to date on the latest in retail technology and trends, so being able to physically interact with some of the products I’ve been researching was much more entertaining than reading about them online. A few companies that stood out were Fitting Reality and Perch. Their product demonstrations made you feel like you were stepping into the future… or Japan, which is kind of like the future. 

Fitting Reality has created a virtual change room using cameras and smart TV’s to display a digital version of a clothing item on your body. No need to get undressed!  

Perch transforms any surface into an interactive display. Sensors recognize when an item has been picked up, which triggers engaging content to start playing on the surface where that item once was.  

Whether you’re looking to innovate your traditional business, invest in a new technology, or just play with some futuristic products, I highly recommend you check out the next DX3 show, if you get the chance.

Written By Bennett Fitzgibbon

Bennett@GetTurnstyle.com

[turnstylesolutions]

The latest on the universal opt-out for location tracking launched by the Future of Privacy Forum.

[turnstylesolutions]

Great post about smartphones enhancing the customer shopping experience. It delves into why customers favour retailers that are smart phone friendly, what their WiFi expectations are, and the benefits for retailers who offer such services. 

[turnstylesolutionspress]

Retailers are now gathering customers' location data from the pings and signals smartphones are giving off. And, chances are, if your smartphone hasn't already been tracked by these services, it will be very soon