#Unbounce

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The Winnie-the-Pooh Scratch and Sniff Book (In Which Tigger is Unbounced and Pooh and Piglet Find Their Way Home By a Nose) by A. A. Milne, illustrated by Walt Disney Studio, 1974 (via)

[mystery-of-arkham-asylum]

A list of books I have read this year. Will reblog everytime I update as I read more. Doing this a a bit of fun and to hopefully motive myself to read a bit more like I used to.

(I would like to state that I do not share/approve of the views or opinions of a certain author on this list. I just enjoy the books and won't let some poor excuse of a human being ruin them for me.)

First time reading | Reread

Harry Potter and the Philosopher's Stone - J.K.Rowling

Harry Potter and the Chamber of Secrets- J.K.Rowling

The Sheep-Pig - Dick King-Smith

Harry Potter and the Prisoner of Azkaban - J.K.Rowling

Cirque Du Freak - Darren Shan

The Vampire's Assistant - Darren Shan

Tunnels of Blood - Darren Shan

The Tale of Peter Rabbit - Beatrix Potter

The Tale of Squirrel Nutkin - Beatrix Potter

The Tailor of Gloucester - Beatrix Potter

The Tale of Benjamin Bunny - Beatrix Potter

The Tale of Two Bad Mice - Beatrix Potter

The Tale of Mrs Tiggy-Winkle - Beatrix Potter

The Tale of The Pie and The Patty-Pan - Beatrix Potter

The Tale of Mr. Jeremy Fisher - Beatrix Potter

The Story of a Fierce Bad Rabbit - Beatrix Potter

The Story of Miss Moppet - Beatrix Potter

The Tale of Tom Kitten - Beatrix Potter

The Tale of Jemima Puddle Duck - Beatrix Potter

The Tale of Samuel Whiskers or the Roly-Poly Pudding - Beatrix Potter

The Tale of The Flopsy Bunnies - Beatrix Potter

The Tale of Ginger and Pickles - Beatrix Potter

The Tale of Mrs Tittlemouse - Beatrix Potter

The Tale of Timmy Tiptoes - Beatrix Potter

The Tale of Mr. Tod - Beatrix Potter

The Tale of Pigling Bland - Beatrix Potter

The Tale of Johnny Town-Mouse - Beatrix Potter

The Tale of Little Pig Robinson - Beatrix Potter

Appley Dapply's Nursery Rhymes - Beatrix Potter

Celily Parsley's Nursery Rhymes - Beatrix Potter

Winnie-the-Pooh and some Bees - A.A.Milne

Pooh Goes Visiting & Pooh and Piglet nearly catch a Woozle - A.A.Milne

Owl becomes and author - A.A.Milne

Eeyore has a birthday - A.A.Milne

Kanga and Baby Roo Come to the Forest - A.A.Milne

An Expotition to the North Pole - A.A.Milne

Piglet is entirely surrounded by water - A.A.Milne

Christopher Robin gives a Party - A.A.Milne

Eeyore loses a tail - A.A.Milne

A House is Built at Pooh Corner - A.A.Milne

Tigger comes to the Forest - A.A.Milne

A Search is organdized - A.A.Milne

Tiggers don't climb trees - A.A.Milne

Rabbit has a busy day - A.A.Milne

Pooh invents a new game - A.A.Milne

Tigger is unbounced - A.A.Milne

Piglet does a very grand thing - A.A.Milne

Eeyore finds the Wolery - A.A.Milne

Christopher Robin and Pooh come to an enchanted place - A.A.Milne

Pooh's Poems - A.A.Milne

Christopher Robin returns to the Forest - David Benedictus

The Spelling Bee - David Benedictus

Rabbit organises almost everything - David Benedictus

It Stops raining for ever - David Benedictus

Pooh goes in search of honey - David Benedictus

Owl becomes an author - David Benedictusk

Everybody learns something - David Benedictus

The Game of Cricket - David Benedictus

Tigger Dreams of Africa - David Benedictus

The Harvest Festival - David Benedictus

Yellow Submarine - The Beatles

The Answer - Rebecca Sugar

Guide to the Crystal Gems - Rebecca Sugar

Keep Beach City Weird - Matt Burnett and Ben Levin

Young Zaphod Plays It Safe - Douglas Adams

Vampire Mountain - Darren Shan

Trials of Death - Darren Shan

The Vampire Prince - Darren Shan

Coraline - Neil Gaiman

Cycle of the Werewolf - Stephen King

The Graveyard Book - Neil Gaiman

Troll Bridge - Terry Pratchett

Turntables of the Night- Terry Pratchett

The Sea and Little Fishes- Terry Pratchet

Hunters of the Dark - Darren Shan

Escape from Bloodcastle - Jenny Tyler

Curse of the Lost Idol - Gaby Waters

The Incredible Dinosaur Experdition - Karen Dolby

Time Train to Ancient Rome - Gaby Waters

Agent Arthur's Jungle Journey - Martin Oliver

Agent Arthur on the Stormy Seas - Martin Oliver

The Ghost in the Mirror - Karen Dolby

Agent Arthur's Artic Adventure - Martin Oliver

Journey to the Lost Temple - Susannah Leigh

The Pyramid Plot - Justin Somper

The Emerald Conspiracy - Mark Fowler

Mutiny at Crossbones Bay - Mark Burgess

Jonathan Livingston Seagull - Richard Bach

A Day with Wibur Robinson - William Joyce

Allies of the Night - Darren Shan

Killers of the Dawn - Darren Shan

Animal Farm - George Orwell

The Phantom Tollbooth - Norton Juster

The Necrophiliac - Gabrielle Wittkop

Red Dwarf Log No. 1996 - Paul Alexander

Never Say Boo to a Ghost - John Foster and Korky Paul

The Wild Robot - Peter Brown

Wacky Wednesday - Dr. Seuss

I Wish I had Duck Feet - Dr. Seuss

Ten Apples up on Top - Dr. Seuss

Scrambled Eggs Super! - Dr. Seuss

One Fish Two Fish Red Fish Blue Fish - Dr. Seuss

The Sneetches and Other Stories - Dr. Seuss

Hop on Pop - Dr. Seuss

The Larax - Dr. Seuss

I Can Read with My Eyes Shut! - Dr. Seuss

The Tales of Beedle the Bard - J.K.Rowling

Fantastic Beasts and Where to Find Them - J.K.Rowling

Quidditch Through the Ages - J.K.Rowling

The Lake of Souls - Darren Shan

[mananbroti]

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The Simple Formula for CRO Success

What is CRO?

The art and science of increasing your website's capacity to turn visitors into paying clients or leads is known as conversion rate optimisation, or CRO. To put it simply, it's about increasing the number of visitors to your website who complete a desired activity, such as buying something, subscribing to a newsletter, or completing a contact form.

Why CRO is Essential for Your Business

CRO may be the secret to optimising the efficacy of your traffic in the cutthroat online market of today, guaranteeing that a greater percentage of your visitors complete the intended action. Although increasing website traffic is vital, conversion is where the true value is found. You may greatly raise your return on investment (ROI) without spending more money on marketing by increasing your conversion rate.

How CRO Impacts Your Bottom Line

Optimising your website's conversion rate is a cost-effective growth approach because it allows you to significantly boost income without having to spend more on visitor acquisition. Enhancing your conversion rate might result in a significant boost in your earnings, enabling you to leverage your current traffic.

Key CRO Metrics You Should Track

Monitoring particular metrics that provide you with information about the performance of your website and opportunities for improvement is crucial to the successful implementation of a CRO plan. These consist of:

The proportion of visitors that complete the intended activity is known as the conversion rate.

The percentage of visitors that depart your website after only reading one page is known as the bounce rate.

Average Session Duration: The amount of time users spend on your website on average.

Exit Rate: The proportion of users who depart from a particular page on your website.

Customer lifetime value, or CLV, is the total amount of money you anticipate making from a client over the course of their lifetime.

Common CRO Mistakes to Avoid

Even though CRO has significant opportunities, companies frequently make mistakes that might impair their performance. Let's examine a few of the most typical mistakes:

Ignoring User Experience (UX): People will avoid a website that is hard to use or takes a long time to load.

Not Using A/B Testing: You won't be able to determine what your audience responds to best if you don't use A/B testing.

Overemphasising Traffic at the expense of conversion: Driving volume is not as crucial as quality traffic.

Absence of Unambiguous Calls to Action (CTAs): Your visitors won't know what to do if your calls to action are buried or imprecise.

Effective CRO Techniques and Strategies

Several tried-and-true methods and approaches can be used to increase the conversion rates on your website:

A/B testing: Test different versions of your pages on a regular basis to determine which works best.

Landing Page Optimisation: Make sure your landing pages are convincing, targeted, and in line with the visitor's intentions.

Enhancing Website Speed: Higher conversion rates and a better user experience are the results of a speedier website.

Using Persuasive CTAs: Make sure your calls to action are obvious, visible, and actionable.

Personalisation: Tailor the offers or content to appeal to various audience segments.

Using Testimonials and Social Proof: Presenting reviews or testimonials promotes conversions and fosters trust.

Tools to Enhance Your CRO Efforts

With the correct tools, the CRO process may be made simpler and you can get the information you need to make wise choices. Among the widely used CRO tools are:

Google Optimize

Hotjar

Optimizely

Crazy Egg

Unbounce

CRO vs. SEO: Understanding the Difference

CRO tries to make sure that traffic is turned into worthwhile actions like sign-ups or transactions, whereas SEO (Search Engine Optimisation) concentrates on increasing site traffic. Although they have different functions in your marketing plan, both are essential for success in the digital sphere.

Real-World Examples of Successful CRO

Applying successful CRO tactics has resulted in notable gains for numerous top firms. Airbnb improved sign-ups by optimising their homepage and utilising personalised recommendations, while Shopify enhanced conversions by streamlining their checkout process.

How to Build a CRO Strategy for Your Website

Understanding your target audience, examining your website's statistics, and making incremental changes are all necessary to develop a CRO plan. Prioritise areas that require optimisation, do user research, and establish clear goals first. You may continuously increase your conversion rates by refining your strategy and evaluating the results of your regular testing.

Conclusion: Start Your CRO Journey Today

Conversion rate optimisation is an ongoing process of learning and testing, but with the correct approach, your website may become an even more potent tool for promoting company expansion. You can get the most out of your current traffic and see your business grow by concentrating on CRO.

[hellsitesonlybookclub]

It Can't Happen Here, Sinclair Lewis

Chapter 35-36

CHAPTER XXXV

IN his two years of dictatorship, Berzelius Windrip daily became more a miser of power. He continued to tell himself that his main ambition was to make all citizens healthy, in purse and mind, and that if he was brutal it was only toward fools and reactionaries who wanted the old clumsy systems. But after eighteen months of Presidency he was angry that Mexico and Canada and South America (obviously his own property, by manifest destiny) should curtly answer his curt diplomatic notes and show no helpfulness about becoming part of his inevitable empire.

And daily he wanted louder, more convincing Yeses from everybody about him. How could he carry on his heartbreaking labor if nobody ever encouraged him? he demanded. Anyone, from Sarason to inter-office messenger, who did not play valet to his ego he suspected of plotting against him. He constantly increased his bodyguard, and as constantly distrusted all his guards and discharged them, and once took a shot at a couple of them, so that in all the world he had no companion save his old aide Lee Sarason, and perhaps Hector Macgoblin, to whom he could talk easily.

He felt lonely in the hours when he wanted to shuck off the duties of despotism along with his shoes and his fine new coat. He no longer went out racketing. His cabinet begged him not to clown in barrooms and lodge entertainments; it was not dignified, and it was dangerous to be too near to strangers.

So he played poker with his bodyguard, late at night, and at such times drank too much, and he cursed them and glared with bulging eyes whenever he lost, which, for all the good-will of his guards about letting him win, had to be often, because he pinched their salaries badly and locked up the spoons. He had become as unbouncing and unbuzzing a Buzz as might be, and he did not know it.

All the while he loved the People just as much as he feared and detested Persons, and he planned to do something historic. Certainly! He would give each family that five thousand dollars a year just as soon now as he could arrange it.

And Lee Sarason, forever making his careful lists, as patient at his desk as he was pleasure-hungry on the couch at midnight parties, was beguiling officials to consider him their real lord and the master of Corpoism. He kept his promises to them, while Windrip always forgot. His office door became the door of ambition. In Washington, the reporters privily spoke of this assistant secretary and that general as "Sarason men." His clique was not a government within a government; it was the government itself, minus the megaphones. He had the Secretary of Corporations (a former vice-president of the American Federation of Labor) coming to him secretly every evening, to report on labor politics and in especial on such proletarian leaders as were dissatisfied with Windrip as Chief—i.e., with their own share in the swag. He had from the Secretary of the Treasury (though this functionary, one Webster Skittle, was not a lieutenant of Sarason but merely friendly) confidential reports on the affairs of those large employers who, since under Corpoism it was usually possible for a millionaire to persuade the judges in the labor-arbitration courts to look at things reasonably, rejoiced that with strikes outlawed and employers regarded as state officials, they would now be in secure power forever.

Sarason knew the quiet ways in which these reinforced industrial barons used arrests by the M.M.'s to get rid of "trouble-makers," particularly of Jewish radicals—a Jewish radical being a Jew with nobody working for him. (Some of the barons were themselves Jews; it is not to be expected that race-loyalty should be carried so insanely far as to weaken the pocketbook.)

The allegiance of all such Negroes as had the sense to be content with safety and good pay instead of ridiculous yearnings for personal integrity Sarason got by being photographed shaking hands with the celebrated Negro Fundamentalist clergyman, the Reverend Dr. Alexander Nibbs, and through the highly publicized Sarason Prizes for the Negroes with the largest families, the fastest time in floor-scrubbing, and the longest periods of work without taking a vacation.

"No danger of our good friends, the Negroes, turning Red when they're encouraged like that," Sarason announced to the newspapers.

It was a satisfaction to Sarason that in Germany, all military bands were now playing his national song, "Buzz and Buzz" along with the Horst Wessel hymn, for, though he had not exactly written the music as well as the words, the music was now being attributed to him abroad.

As a bank clerk might, quite rationally, worry equally over the whereabouts of a hundred million dollars' worth of the bank's bonds, and of ten cents of his own lunch money, so Buzz Windrip worried equally over the welfare—that is, the obedience to himself—of a hundred and thirty-odd million American citizens and the small matter of the moods of Lee Sarason, whose approval of him was the one real fame. (His wife Windrip did not see oftener than once a week, and anyway, what that rustic wench thought was unimportant.)

The diabolic Hector Macgoblin frightened him; Secretary of War Luthorne and Vice-President Perley Beecroft he liked well enough, but they bored him; they smacked too much of his own small-town boyhood, to escape which he was willing to take the responsibilities of a nation. It was the incalculable Lee Sarason on whom he depended, and the Lee with whom he had gone fishing and boozing and once, even, murdering, who had seemed his own self made more sure and articulate, had thoughts now which he could not penetrate. Lee's smile was a veil, not a revelation.

It was to discipline Lee, with the hope of bringing him back, that when Buzz replaced the amiable but clumsy Colonel Luthorne as Secretary of War by Colonel Dewey Haik, Commissioner of the Northeastern Province (Buzz's characteristic comment was that Luthorne was not "pulling his weight"), he also gave to Haik the position of High Marshal of the M.M.'s, which Lee had held along with a dozen other offices. From Lee he expected an explosion, then repentance and a new friendship. But Lee only said, "Very well, if you wish," and said it coldly.

Just how COULD he get Lee to be a good boy and come play with him again? wistfully wondered the man who now and then planned to be emperor of the world.

He gave Lee a thousand-dollar television set. Even more coldly did Lee thank him, and never spoke afterward of how well he might be receiving the still shaky television broadcasts on his beautiful new set.

As Dewey Haik took hold, doubling efficiency in both the regular army and the Minute Men (he was a demon for all-night practice marches in heavy order, and the files could not complain, because he set the example), Buzz began to wonder whether Haik might not be his new confidant.... He really would hate to throw Lee into prison, but still, Lee was so thoughtless about hurting his feelings, when he'd gone and done so much for him and all!

Buzz was confused. He was the more confused when Perley Beecroft came in and briefly said that he was sick of all this bloodshed and was going home to the farm, and as for his lofty Vice-Presidential office, Buzz knew what he could do with it.

Were these vast national dissensions no different from squabbles in his father's drugstore? fretted Buzz. He couldn't very well have Beecroft shot: it might cause criticism. But it was indecent, it was sacrilegious to annoy an emperor, and in his irritation he had an ex-Senator and twelve workmen who were in concentration camps taken out and shot on the charge that they had told irreverent stories about him.

Secretary of State Sarason was saying good-night to President Windrip in the hotel suite where Windrip really lived.

No newspaper had dared mention it, but Buzz was both bothered by the stateliness of the White House and frightened by the number of Reds and cranks and anti-Corpos who, with the most commendable patience and ingenuity, tried to sneak into that historic mansion and murder him. Buzz merely left his wife there, for show, and, except at great receptions, never entered any part of the White House save the office annex.

He liked this hotel suite; he was a sensible man, who preferred straight bourbon, codfish cakes, and deep leather chairs to Burgundy, trout bleu, and Louis Quinze. In this twelve-room apartment, occupying the entire tenth floor of a small unnotorious hotel, he had for himself only a plain bedroom, a huge living room which looked like a combination of office and hotel lobby, a large liquor closet, another closet with thirty-seven suits of clothes, and a bathroom with jars and jars of the pine-flavored bath salts which were his only cosmetic luxury. Buzz might come home in a suit dazzling as a horse blanket, one considered in Alfalfa Center a triumph of London tailoring, but, once safe, he liked to put on his red morocco slippers that were down at the heel and display his red suspenders and baby-blue sleeve garters. To feel correct in those decorations, he preferred the hotel atmosphere that, for so many years before he had ever seen the White House, had been as familiar to him as his ancestral corn cribs and Main Streets.

The other ten rooms of the suite, entirely shutting his own off from the corridors and elevators, were filled night and day with guards. To get through to Buzz in this intimate place of his own was very much like visiting a police station for the purpose of seeing a homicidal prisoner.

"Haik seems to me to be doing a fine job in the War Department, Lee," said the President. "Of course you know if you ever want the job of High Marshal back—"

"I'm quite satisfied," said the great Secretary of State.

"What do you think of having Colonel Luthorne back to help Haik out? He's pretty good on fool details."

Sarason looked as nearly embarrassed as the self-satisfied Lee Sarason ever could look.

"Why, uh—I supposed you knew it. Luthorne was liquidated in the purge ten days ago."

"Good God! Luthorne killed? Why didn't I know it?"

"It was thought better to keep it quiet. He was a pretty popular man. But dangerous. Always talking about Abraham Lincoln!"

"So I just never know anything about what's going on! Why, even the newspaper clippings are predigested, by God, before I see 'em!"

"It's thought better not to bother you with minor details, boss. You know that! Of course, if you feel I haven't organized your staff correctly—"

"Aw now, don't fly off the handle, Lee! I just meant—Of course I know how hard you've tried to protect me so I could give all my brains to the higher problems of State. But Luthorne—I kind of liked him. He always had quite a funny line when we played poker." Buzz Windrip felt lonely, as once a certain Shad Ledue had felt, in a hotel suite that differed from Buzz's only in being smaller. To forget it he bawled, very brightly, "Lee, do you ever wonder what'll happen in the future?"

"Why, I think you and I may have mentioned it."

"But golly, just think of what might happen in the future, Lee! Think of it! Why, we may be able to pull off a North American kingdom!" Buzz half meant it seriously—or perhaps quarter meant it. "How'd you like to be Duke of Georgia—or Grand Duke, or whatever they call a Grand Exalted Ruler of the Elks in this peerage business? And then how about an Empire of North and South America after that? I might make you a king under me, then—say something like King of Mexico. Howjuh like that?"

"Be very amusing," said Lee mechanically—as Lee always did say the same thing mechanically whenever Buzz repeated this same nonsense.

"But you got to stick by me and not forget all I've done for you, Lee, don't forget that."

"I never forget anything!... By the way, we ought to liquidate, or at least imprison, Perley Beecroft, too. He's still technically Vice-President of the United States, and if the lousy traitor managed some skullduggery so as to get you killed or deposed, he might be regarded by some narrow-minded literalists as President!"

"No, no, no! He's my friend, no matter what he says about me... the dirty dog!" wailed Buzz.

"All right. You're the boss. G'night," said Lee, and returned from this plumber's dream of paradise to his own gold-and-black and apricot-silk bower in Georgetown, which he shared with several handsome young M.M. officers. They were savage soldiers, yet apt at music and at poetry. With them, he was not in the least passionless, as he seemed now to Buzz Windrip. He was either angry with his young friends, and then he whipped them, or he was in a paroxysm of apology to them, and caressed their wounds. Newspapermen who had once seemed to be his friends said that he had traded the green eyeshade for a wreath of violets.

At cabinet meeting, late in 1938, Secretary of State Sarason revealed to the heads of the government disturbing news. Vice-President Beecroft—and had he not told them the man should have been shot?—had fled to Canada, renounced Corpoism, and joined Walt Trowbridge in plotting. There were bubbles from an almost boiling rebellion in the Middle West and Northwest, especially in Minnesota and the Dakotas, where agitators, some of them formerly of political influence, were demanding that their states secede from the Corpo Union and form a cooperative (indeed almost Socialistic) commonwealth of their own.

"Rats! Just a lot of irresponsible wind bags!" jeered President Windrip. "Why! I thought you were supposed to be the camera-eyed gink that kept up on everything that goes on, Lee! You forget that I myself, personally, made a special radio address to that particular section of the country last week! And I got a wonderful reaction. The Middle Westerners are absolutely loyal to me. They appreciate what I've been trying to do!"

Not answering him at all, Sarason demanded that, in order to bring and hold all elements in the country together by that useful Patriotism which always appears upon threat of an outside attack, the government immediately arrange to be insulted and menaced in a well-planned series of deplorable "incidents" on the Mexican border, and declare war on Mexico as soon as America showed that it was getting hot and patriotic enough.

Secretary of the Treasury Skittle and Attorney General Porkwood shook their heads, but Secretary of War Haik and Secretary of Education Macgoblin agreed with Sarason high-mindedly. Once, pointed out the learned Macgoblin, governments had merely let themselves slide into a war, thanking Providence for having provided a conflict as a febrifuge against internal discontent, but of course, in this age of deliberate, planned propaganda, a really modern government like theirs must figure out what brand of war they had to sell and plan the selling-campaign consciously. Now, as for him, he would be willing to leave the whole set-up to the advertising genius of Brother Sarason.

"No, no, no!" cried Windrip. "We're not ready for a war! Of course, we'll take Mexico some day. It's our destiny to control it and Christianize it. But I'm scared that your darn scheme might work just opposite to what you say. You put arms into the hands of too many irresponsible folks, and they might use 'em and turn against you and start a revolution and throw the whole dern gang of us out! No, no! I've often wondered if the whole Minute Men business, with their arms and training, may not be a mistake. That was your idea, Lee, not mine!"

Sarason spoke evenly: "My dear Buzz, one day you thank me for originating that 'great crusade of citizen soldiers defending their homes'—as you love to call it on the radio—and the next day you almost ruin your clothes, you're so scared of them. Make up your mind one way or the other!"

Sarason walked out of the room, not bowing.

Windrip complained, "I'm not going to stand for Lee's talking to me like that! Why, the dirty double-crosser, I made him! One of these days, he'll find a new secretary of state around this joint! I s'pose he thinks jobs like that grow on every tree! Maybe he'd like to be a bank president or something—I mean, maybe he'd like to be Emperor of England!"

President Windrip, in his hotel bedroom, was awakened late at night by the voice of a guard in the outer room: "Yuh, sure, let him pass—he's the Secretary of State." Nervously the President clicked on his bedside lamp... . He had needed it lately, to read himself to sleep.

In that limited glow he saw Lee Sarason, Dewey Haik, and Dr. Hector Macgoblin march to the side of his bed. Lee's thin sharp face was like flour. His deep-buried eyes were those of a sleepwalker. His skinny right hand held a bowie knife which, as his hand deliberately rose, was lost in the dimness. Windrip swiftly thought: Sure would be hard to know where to buy a dagger, in Washington; and Windrip thought: All this is the doggonedest foolishness—just like a movie or one of these old history books when you were a kid; and Windrip thought, all in that same flash: Good God, I'm going to be killed!

He cried out, "Lee! You couldn't do that to me!"

Lee grunted, like one who has detected a bad smell.

Then the Berzelius Windrip who could, incredibly, become President really awoke: "Lee! Do you remember the time when your old mother was so sick, and I gave you my last cent and loaned you my flivver so you could go see her, and I hitch-hiked to my next meeting? Lee!"

"Hell. I suppose so. General."

"Yes?" answered Dewey Haik, not very pleasantly.

"I think we'll stick him on a destroyer or something and let him sneak off to France or England.... The lousy coward seems afraid to die.... Of course, we'll kill him if he ever does dare to come back to the States. Take him out and phone the Secretary of the Navy for a boat and get him on it, will you?"

"Very well, sir," said Haik, even less pleasantly.

It had been easy. The troops, who obeyed Haik, as Secretary of War, had occupied all of Washington.

Ten days later Buzz Windrip was landed in Havre and went sighingly to Paris. It was his first view of Europe except for one twenty-one-day Cook's Tour. He was profoundly homesick for Chesterfield cigarettes, flapjacks, Moon Mullins, and the sound of some real human being saying "Yuh, what's bitin' you?" instead of this perpetual sappy "oui?"

In Paris he remained, though he became the sort of minor hero of tragedy, like the ex-King of Greece, Kerensky, the Russian Grand Dukes, Jimmy Walker, and a few ex-presidents from South America and Cuba, who is delighted to accept invitations to drawing rooms where the champagne is good enough and one may have a chance of finding people, now and then, who will listen to one's story and say "sir."

At that, though, Buzz chuckled, he had kinda put it over on those crooks, for during his two sweet years of despotism he had sent four million dollars abroad, to secret, safe accounts. And so Buzz Windrip passed into wabbly paragraphs in recollections by ex-diplomatic gentlemen with monocles. In what remained of Ex-President Windrip's life, everything was ex. He was even so far forgotten that only four or five American students tried to shoot him.

The more dulcetly they had once advised and flattered Buzz, the more ardently did most of his former followers, Macgoblin and Senator Porkwood and Dr. Almeric Trout and the rest, turn in loud allegiance to the new President, the Hon. Lee Sarason.

He issued a proclamation that he had discovered that Windrip had been embezzling the people's money and plotting with Mexico to avoid war with that guilty country; and that he, Sarason, in quite alarming grief and reluctance, since he more than anyone else had been deceived by his supposed friend, Windrip, had yielded to the urging of the Cabinet and taken over the Presidency, instead of Vice-President Beecroft, the exiled traitor.

President Sarason immediately began appointing the fancier of his young officer friends to the most responsible offices in State and army. It amused him, seemingly, to shock people by making a pink-cheeked, moist-eyed boy of twenty-five Commissioner of the Federal District, which included Washington and Maryland. Was he not supreme, was he not semi-divine, like a Roman emperor? Could he not defy all the muddy mob that he (once a Socialist) had, for its weak shiftlessness, come to despise?

"Would that the American people had just one neck!" he plagiarized, among his laughing boys.

In the decorous White House of Coolidge and Harrison and Rutherford Birchard Hayes he had orgies (an old name for "parties") with weaving limbs and garlands and wine in pretty fair imitations of Roman beakers.

It was hard for imprisoned men like Doremus Jessup to believe it, but there were some tens of thousands of Corpos, in the M.M.'s, in civil service, in the army, and just in private ways, to whom Sarason's flippant régime was tragic.

They were the Idealists of Corpoism, and there were plenty of them, along with the bullies and swindlers; they were the men and women who, in 1935 and 1936, had turned to Windrip & Co., not as perfect, but as the most probable saviors of the country from, on one hand, domination by Moscow and, on the other hand, the slack indolence, the lack of decent pride of half the American youth, whose world (these idealists asserted) was composed of shiftless distaste for work and refusal to learn anything thoroughly, of blatting dance music on the radio, maniac automobiles, slobbering sexuality, the humor and art of comic strips—of a slave psychology which was making America a land for sterner men to loot.

General Emmanuel Coon was one of the Corpo Idealists.

Such men did not condone the murders under the Corpo régime. But they insisted, "This is a revolution, and after all, when in all history has there been a revolution with so little bloodshed?"

They were aroused by the pageantry of Corpoism: enormous demonstrations, with the red-and-black flags a flaunting magnificence like storm clouds. They were proud of new Corpo roads, hospitals, television stations, aeroplane lines; they were touched by processions of the Corpo Youth, whose faces were exalted with pride in the myths of Corpo heroism and clean Spartan strength and the semi-divinity of the all-protecting Father, President Windrip. They believed, they made themselves believe, that in Windrip had come alive again the virtues of Andy Jackson and Farragut and Jeb Stuart, in place of the mob cheapness of the professional athletes who had been the only heroes of 1935.

They planned, these idealists, to correct, as quickly as might be, the errors of brutality and crookedness among officials. They saw arising a Corpo art, a Corpo learning, profound and real, divested of the traditional snobbishness of the old-time universities, valiant with youth, and only the more beautiful in that it was "useful." They were convinced that Corpoism was Communism cleansed of foreign domination and the violence and indignity of mob dictatorship; Monarchism with the chosen hero of the people for monarch; Fascism without grasping and selfish leaders; freedom with order and discipline; Traditional America without its waste and provincial cockiness.

Like all religious zealots, they had blessed capacity for blindness, and they were presently convinced that (since the only newspapers they ever read certainly said nothing about it) there were no more of blood-smeared cruelties in court and concentration camp; no restrictions of speech or thought. They believed that they never criticized the Corpo régime not because they were censored, but because "that sort of thing was, like obscenity, such awfully bad form."

And these idealists were as shocked and bewildered by Sarason's coup d'état against Windrip as was Mr. Berzelius Windrip himself.

The grim Secretary of War, Haik, scolded at President Sarason for his influence on the nation, particularly on the troops. Lee laughed at him, but once he was sufficiently flattered by Haik's tribute to his artistic powers to write a poem for him. It was a poem which was later to be sung by millions; it was, in fact, the most popular of the soldiers' ballads which were to spring automatically from anonymous soldier bards during the war between the United States and Mexico. Only, being as pious a believer in Modern Advertising as Sarason himself, the efficient Haik wanted to encourage the spontaneous generation of these patriotic folk ballads by providing the automatic springing and the anonymous bard. He had as much foresight, as much "prophetic engineering," as a motorcar manufacturer.

Sarason was as eager for war with Mexico (or Ethiopia or Siam or Greenland or any other country that would provide his pet young painters with a chance to portray Sarason being heroic amid curious vegetation) as Haik; not only to give malcontents something outside the country to be cross about, but also to give himself a chance to be picturesque. He answered Haik's request by writing a rollicking military chorus at a time while the country was still theoretically entirely friendly with Mexico. It went to the tune of "Mademoiselle from Armentières"—or "Armenteers." If the Spanish in it was a little shaky, still, millions were later to understand that "Habla oo?" stood for "¿Habla usted?" signifying "Parlez-vous?" It ran thus, as it came from Sarason's purple but smoking typewriter:

Señorita from Guadalupe, Qui usted? Señorita go roll your hoop, Or come to bed! Señorita from Guadalupe If Padre sees us we're in the soup, Hinky, dinky, habla oo?

Señorita from Monterey, Savvy Yank? Señorita what's that you say? You're Swede, Ay tank! But Señorita from Monterey, You won't hablar when we hit the hay, Hinky, dinky, habla oo?

Señorita from Mazatlán, Once we've met, You'll smile all over your khaki pan, You wont forget! For days you'll holler, "Oh, what a man!" And you'll never marry a Mexican. Hinky, dinky, habla oo?

If at times President Sarason seemed flippant, he was not at all so during his part in the scientific preparation for war which consisted in rehearsing M.M. choruses in trolling out this ditty with well-trained spontaneity.

His friend Hector Macgoblin, now Secretary of State, told Sarason that this manly chorus was one of his greatest creations. Macgoblin, though personally he did not join in Sarason's somewhat unusual midnight diversions, was amused by them, and he often told Sarason that he was the only original creative genius among this whole bunch of stuffed shirts, including Haik.

"You want to watch that cuss Haik, Lee," said Macgoblin. "He's ambitious, he's a gorilla, and he's a pious Puritan, and that's a triple combination I'm scared of. The troops like him."

"Rats! He has no attraction for them. He's just an accurate military bookkeeper," said Sarason.

That night he had a party at which, for a novelty, rather shocking to his intimates, he actually had girls present, performing certain curious dances. The next morning Haik rebuked him, and—Sarason had a hangover—was stormed at. That night, just a month after Sarason had usurped the Presidency, Haik struck.

There was no melodramatic dagger-and-uplifted-arm business about it, this time—though Haik did traditionally come late, for all Fascists, like all drunkards, seem to function most vigorously at night. Haik marched into the White House with his picked storm troops, found President Sarason in violet silk pajamas among his friends, shot Sarason and most of his companions dead, and proclaimed himself President.

Hector Macgoblin fled by aeroplane to Cuba, then on. When last seen, he was living high up in the mountains of Haiti, wearing only a singlet, dirty white-drill trousers, grass sandals, and a long tan beard; very healthy and happy, occupying a one-room hut with a lovely native girl, practicing modern medicine and studying ancient voodoo.

When Dewey Haik became President, then America really did begin to suffer a little, and to long for the good old democratic, liberal days of Windrip.

Windrip and Sarason had not minded mirth and dancing in the street so long as they could be suitably taxed. Haik disliked such things on principle. Except, perhaps, that he was an atheist in theology, he was a strict orthodox Christian. He was the first to tell the populace that they were not going to get any five thousand dollars a year but, instead, "reap the profits of Discipline and of the Scientific Totalitarian State not in mere paper figures but in vast dividends of Pride, Patriotism, and Power." He kicked out of the army all officers who could not endure marching and going thirsty; and out of the civil branch all commissioners—including one Francis Tasbrough—who had garnered riches too easily and too obviously.

He treated the entire nation like a well-run plantation, on which the slaves were better fed than formerly, less often cheated by their overseers, and kept so busy that they had time only for work and for sleep, and thus fell rarely into the debilitating vices of laughter, song (except war songs against Mexico), complaint, or thinking. Under Haik there were less floggings in M.M. posts and in concentration camps, for by his direction officers were not to waste time in the sport of beating persons, men, women, or children, who asserted that they didn't care to be slaves on even the best plantation, but just to shoot them out of hand.

Haik made such use of the clergy—Protestant, Catholic, Jewish, and Liberal-Agnostic—as Windrip and Sarason never had. While there were plenty of ministers who, like Mr. Falck and Father Stephen Perefixe, like Cardinal Faulhaber and Pastor Niemoeller in Germany, considered it some part of Christian duty to resent the enslavement and torture of their appointed flocks, there were also plenty of reverend celebrities, particularly large-city pastors whose sermons were reported in the newspapers every Monday morning, to whom Corpoism had given a chance to be noisily and lucratively patriotic. These were the chaplains-at-heart, who, if there was no war in which they could humbly help to purify and comfort the poor brave boys who were fighting, were glad to help provide such a war.

These more practical shepherds, since like doctors and lawyers they were able to steal secrets out of the heart, became valued spies during the difficult months after February, 1939, when Haik was working up war with Mexico. (Canada? Japan? Russia? They would come later.) For even with an army of slaves, it was necessary to persuade them that they were freemen and fighters for the principle of freedom, or otherwise the scoundrels might cross over and join the enemy!

So reigned the good king Haik, and if there was anyone in all the land who was discontented, you never heard him speak—not twice.

And in the White House, where under Sarason shameless youths had danced, under the new reign of righteousness and the blackjack, Mrs. Haik, a lady with eyeglasses and a smile of resolute cordiality, gave to the W.C.T.U., the Y.W.C.A., and the Ladies' League against Red Radicalism, and their inherently incidental husbands, a magnified and hand-colored Washington version of just such parties as she had once given in the Haik bungalow in Eglantine, Oregon.

CHAPTER XXXVI

THE ban on information at the Trianon camp had been raised; Mrs. Candy had come calling on Doremus—complete with cocoanut layer cake—and he had heard of Mary's death, the departure of Emma and Sissy, the end of Windrip and Sarason. And none of it seemed in the least real—not half so real and, except for the fact that he would never see Mary again, not half so important as the increasing number of lice and rats in their cell.

During the ban, they had celebrated Christmas by laughing, not very cheerfully, at the Christmas tree Karl Pascal had contrived out of a spruce bough and tinfoil from cigarette packages. They had hummed "Stille Nacht" softly in the darkness, and Doremus had thought of all their comrades in political prisons in America, Europe, Japan, India.

But Karl, apparently, thought of comrades only if they were saved, baptized Communists. And, forced together as they were in a cell, the growing bitterness and orthodox piety of Karl became one of Doremus's most hateful woes; a tragedy to be blamed upon the Corpos, or upon the principle of dictatorship in general, as savagely as the deaths of Mary and Dan Wilgus and Henry Veeder. Under persecution, Karl lost no ounce of his courage and his ingenuity in bamboozling the M.M. guards, but day by day he did steadily lose all his humor, his patience, his tolerance, his easy companionship, and everything else that made life endurable to men packed in a cell. The Communism that had always been his King Charles's Head, sometimes amusing, became a religious bigotry as hateful to Doremus as the old bigotries of the Inquisition or the Fundamentalist Protestants; that attitude of slaughtering to save men's souls from which the Jessup family had escaped during these last three generations.

It was impossible to get away from Karl's increasing zeal. He chattered on at night for an hour after all the other five had growled, "Oh, shut up! I want to sleep! You'll be making a Corpo out of me!"

Sometimes, in his proselytizing, he conquered. When his cell mates had long enough cursed the camp guards, Karl would rebuke them: "You're a lot too simple when you explain everything by saying that the Corpos, especially the M.M.'s, are all fiends. Plenty of 'em are. But even the worst of 'em, even the professional gunmen in the M.M. ranks, don't get as much satisfaction out of punishing us heretics as the honest, dumb Corpos who've been misled by their leaders' mouthing about Freedom, Order, Security, Discipline, Strength! All those swell words that even before Windrip came in the speculators started using to protect their profits! Especially how they used the word 'Liberty'! Liberty to steal the didies off the babies! I tell you, an honest man gets sick when he hears the word 'Liberty' today, after what the Republicans did to it! And I tell you that a lot of the M.M. guards right here at Trianon are just as unfortunate as we are—lot of 'em are just poor devils that couldn't get decent work, back in the Golden Age of Frank Roosevelt—bookkeepers that had to dig ditches, auto agents that couldn't sell cars and went sour, ex-looeys in the Great War that came back to find their jobs pinched off 'em and that followed Windrip, quite honestly, because they thought, the saps, that when he said Security he meant Security! They'll learn!"

And having admirably discoursed for another hour on the perils of self-righteousness among the Corpos, Comrade Pascal would change the subject and discourse upon the glory of self-righteousness among the Communists—particularly upon those sanctified examples of Communism who lived in bliss in the Holy City of Moscow, where, Doremus judged, the streets were paved with undepreciable roubles.

The Holy City of Moscow! Karl looked upon it with exactly such uncritical and slightly hysterical adoration as other sectarians had in their day devoted to Jerusalem, Mecca, Rome, Canterbury, and Benares. Fine, all right, thought Doremus. Let 'em worship their sacred fonts—it was as good a game as any for the mentally retarded. Only, why then should they object to his considering as sacred Fort Beulah, or New York, or Oklahoma City?

Karl once fell into a froth because Doremus wondered if the iron deposits in Russia were all they might be. Why certainly! Russia, being Holy Russia, must, as a useful part of its holiness, have sufficient iron, and Karl needed no mineralogists' reports but only the blissful eye of faith to know it.

He did not mind Karl's worshiping Holy Russia. But Karl did, using the word "naïve," which is the favorite word and just possibly the only word known to Communist journalists, derisively mind when Doremus had a mild notion of worshiping Holy America. Karl spoke often of photographs in the Moscow News of nearly naked girls on Russian bathing-beaches as proving the triumph and joy of the workers under Bolshevism, but he regarded precisely the same sort of photographs of nearly naked girls on Long Island bathing-beaches as proving the degeneration of the workers under Capitalism.

As a newspaper man, Doremus remembered that the only reporters who misrepresented and concealed facts more unscrupulously than the Capitalists were the Communists.

He was afraid that the world struggle today was not of Communism against Fascism, but of tolerance against the bigotry that was preached equally by Communism and Fascism. But he saw too that in America the struggle was befogged by the fact that the worst Fascists were they who disowned the word "Fascism" and preached enslavement to Capitalism under the style of Constitutional and Traditional Native American Liberty. For they were thieves not only of wages but of honor. To their purpose they could quote not only Scripture but Jefferson.

That Karl Pascal should be turning into a zealot, like most of his chiefs in the Communist party, was grievous to Doremus because he had once simple-heartedly hoped that in the mass strength of Communism there might be an escape from cynical dictatorship. But he saw now that he must remain alone, a "Liberal," scorned by all the noisier prophets for refusing to be a willing cat for the busy monkeys of either side. But at worst, the Liberals, the Tolerant, might in the long run preserve some of the arts of civilization, no matter which brand of tyranny should finally dominate the world.

"More and more, as I think about history," he pondered, "I am convinced that everything that is worth while in the world has been accomplished by the free, inquiring, critical spirit, and that the preservation of this spirit is more important than any social system whatsoever. But the men of ritual and the men of barbarism are capable of shutting up the men of science and of silencing them forever."

Yes, this was the worst thing the enemies of honor, the pirate industrialists and then their suitable successors, the Corpos with their blackjacks, had done: it had turned the brave, the generous, the passionate and half-literate Karl Pascals into dangerous fanatics. And how well they had done it! Doremus was uncomfortable with Karl; he felt that his next turn in jail might be under the wardenship of none other than Karl himself, as he remembered how the Bolsheviks, once in power, had most smugly imprisoned and persecuted those great women, Spiridinova and Breshkovskaya and Ismailovitch, who, by their conspiracies against the Czar, their willingness to endure Siberian torture on behalf of "freedom for the masses," had most brought on the revolution by which the Bolsheviks were able to take control—and not only again forbid freedom to the masses, but this time inform them that, anyway, freedom was just a damn silly bourgeois superstition.

So Doremus, sleeping two-and-a-half feet above his old companion, felt himself in a cell within a cell. Henry Veeder and Clarence Little and Victor Loveland and Mr. Falck were gone now, and to Julian, penned in solitary, he could not speak once a month.

He yearned for escape with a desire that was near to insanity; awake and asleep it was his obsession; and he thought his heart had stopped when Squad-Leader Aras Dilley muttered to him, as Doremus was scrubbing a lavatory floor, "Say! Listen, Mr. Jessup! Mis' Pike is fixin' it up and I'm going to help you escape jus' soon as things is right!"

It was a question of the guards on sentry-go outside the quadrangle. As sweeper, Doremus was reasonably free to leave his cell, and Aras had loosened the boards and barbed wire at the end of one of the alleys leading from the quadrangle between buildings. But outside, he was likely to be shot by a guard on sight.

For a week Aras watched. He knew that one of the night guards had a habit of getting drunk, which was forgiven him because of his excellence in flogging troublemakers but which was regarded by the more judicious as rather regrettable. And for that week Aras fed the guard's habit on Lorinda's expense money, and was indeed so devoted to his duties that he was himself twice carried to bed. Snake Tizra grew interested—but Snake also, after the first couple of drinks, liked to be democratic with his men and to sing "The Old Spinning-Wheel."

Aras confided to Doremus: "Mis' Pike—she don't dast send you a note, less somebody get hold of it, but she says to me to tell you not to tell anybody you're going to take a sneak, or it'll get out."

So on the evening when Aras jerked a head at him from the corridor, then rasped, surly-seeming, "Here you, Jessup—you left one of the cans all dirty!" Doremus looked mildly at the cell that had been his home and study and tabernacle for six months, glanced at Karl Pascal reading in his bunk—slowly waving a shoeless foot in a sock with the end of it gone, at Truman Webb darning the seat of his pants, noted the gray smoke in filmy tilting layers about the small electric bulb in the ceiling, and silently stepped out into the corridor.

The late-January night was foggy.

Aras handed him a worn M.M. overcoat, whispered, "Third alley on right; moving-van on corner opposite the church," and was gone.

On hands and knees Doremus briskly crawled under the loosened barbed wire at the end of the small alley and carelessly stepped out, along the road. The only guard in sight was at a distance, and he was wavering in his gait. A block away, a furniture van was jacked up while the driver and his helper painfully prepared to change one of the tremendous tires. In the light of a corner arc, Doremus saw that the driver was that same hard-faced long-distance cruiser who had carried bundles of tracts for the New Underground.

The driver grunted, "Get in—hustle!" Doremus crouched between a bureau and a wing chair inside.

Instantly he felt the tilted body of the van dropping, as the driver pulled out the jack, and from the seat he heard, "All right! We're off. Crawl up behind me here and listen, Mr. Jessup.... Can you hear me?... The M.M.'s don't take so much trouble to prevent you gents and respectable fellows from escaping. They figure that most of you are too scary to try out anything, once you're away from your offices and front porches and sedans. But I guess you may be different, some ways, Mr. Jessup. Besides, they figure that if you do escape, they can pick you up easy afterwards, because you ain't onto hiding out, like a regular fellow that's been out of work sometimes and maybe gone on the bum. But don't worry. We'll get you through. I tell you, there's nobody got friends like a revolutionist.... and enemies!"

Then first did it come to Doremus that, by sentence of the late lamented Effingham Swan, he was subject to the death penalty for escaping. But "Oh, what the hell!" he grunted, like Karl Pascal, and he stretched in the luxury of mobility, in that galloping furniture truck.

He was free! He saw the lights of villages going by!

Once, he was hidden beneath hay in a barn; again, in a spruce grove high on a hill; and once he slept overnight on top of a coffin in the establishment of an undertaker. He walked secret paths; he rode in the back of an itinerant medicine-peddler's car and, concealed in fur cap and high-collared fur coat, in the sidecar of an Underground worker serving as an M.M. squad-leader. From this he dismounted, at the driver's command, in front of an obviously untenanted farmhouse on a snaky back-road between Monadnock Mountain and the Averill lakes—a very slattern of an old unpainted farmhouse, with sinking roof and snow up to the frowsy windows.

It seemed a mistake.

Doremus knocked, as the motorcycle snarled away, and the door opened on Lorinda Pike and Sissy, crying together, "Oh, my dear!"

He could only mutter, "Well!"

When they had made him strip off his fur coat in the farmhouse living room, a room with peeling wall paper, and altogether bare except for a cot, two chairs, a table, the two moaning women saw a small man, his face dirty, pasty, and sunken as by tuberculosis, his once fussily trimmed beard and mustache ragged as wisps of hay, his overlong hair a rustic jag at the back, his clothes ripped and filthy—an old, sick, discouraged tramp. He dropped on a straight chair and stared at them. Maybe they were genuine—maybe they really were there—maybe he was, as it seemed, in heaven, looking at the two principal angels, but he had been so often fooled so cruelly in his visions these dreary months! He sobbed, and they comforted him with softly stroking hands and not too confoundedly much babble.

"I've got a hot bath for you! And I'll scrub your back! And then some hot chicken soup and ice cream!"

As though one should say: The Lord God awaits you on His throne and all whom you bless shall be blessed, and all your enemies brought to their knees!

Those sainted women had actually had a long tin tub fetched to the kitchen of the old house, filled it with water heated in kettle and dishpan on the stove, and provided brushes, soap, a vast sponge, and such a long caressing bath towel as Doremus had forgotten existed. And somehow, from Fort Beulah, Sissy had brought plenty of his own shoes and shirts and three suits that now seemed to him fit for royalty.

He who had not had a hot bath for six months, and for three had worn the same underclothes, and for two (in clammy winter) no socks whatever!

If the presence of Lorinda and Sissy was token of heaven, to slide inch by slow ecstatic inch into the tub was its proof, and he lay soaking in glory.

When he was half dressed, the two came in, and there was about as much thought of modesty, or need for it, as though he were the two-year-old babe he somewhat resembled. They were laughing at him, but laughter became sharp whimpers of horror when they saw the gridironed meat of his back. But nothing more demanding than "Oh, my dear!" did Lorinda say, even then.

Though Sissy had once been glad that Lorinda spared her any mothering, Doremus rejoiced in it. Snake Tizra and the Trianon concentration camp had been singularly devoid of any mothering. Lorinda salved his back and powdered it. She cut his hair, not too unskillfully. She cooked for him all the heavy, earthy dishes of which he had dreamed, hungry in a cell: hamburg steak with onions, corn pudding, buckwheat cakes with sausages, apple dumplings with hard and soft sauce, and cream of mushroom soup!

It had not been safe to take him to the comforts of her tea room at Beecher Falls; already M.M.'s had been there, snooping after him. But Sissy and she had, for such refugees as they might be forwarding for the New Underground, provided this dingy farmhouse with half-a-dozen cots, and rich stores of canned goods and beautiful bottles (Doremus considered them) of honey and marmalade and bar-le-duc. The actual final crossing of the border into Canada was easier than it had been when Buck Titus had tried to smuggle the Jessup family over. It had become a system, as in the piratical days of bootlegging; with new forest paths, bribery of frontier guards, and forged passports. He was safe. Yet just to make safety safer, Lorinda and Sissy, rubbing their chins as they looked Doremus over, still discussing him as brazenly as though he were a baby who could not understand them, decided to turn him into a young man.

"Dye his hair and mustache black and shave the beard, I think. I wish we had time to give him a nice Florida tan with an Alpine lamp, too," considered Lorinda.

"Yes, I think he'll look sweet that way," said Sissy.

"I will not have my beard off!" he protested. "How do I know what kind of a chin I'll have when it's naked?"

"Why, the man still thinks he's a newspaper proprietor and one of Fort Beulah's social favorites!" marveled Sissy as they ruthlessly set to work.

"Only real reason for these damn wars and revolutions anyway is that the womenfolks get a chance—ouch! be careful!—to be dear little Amateur Mothers to every male they can get in their clutches. Hair dye!" said Doremus bitterly.

But he was shamelessly proud of his youthful face when it was denuded, and he discovered that he had a quite tolerably stubborn chin, and Sissy was sent back to Beecher Falls to keep the tea room alive, and for three days Lorinda and he gobbled steaks and ale, and played pinochle, and lay talking infinitely of all they had thought about each other in the six desert months that might have been sixty years. He was to remember the sloping farmhouse bedroom and a shred of rag carpet and a couple of rickety chairs and Lorinda snuggled under the old red comforter on the cot, not as winter poverty but as youth and adventurous love.

Then, in a forest clearing, with snow along the spruce boughs, a few feet across into Canada, he was peering into the eyes of his two women, curtly saying good-bye, and trudging off into the new prison of exile from the America to which, already, he was looking back with the long pain of nostalgia.

[rmrkbl-marketing]

A/B Testing for E-Commerce Success

Introduction

At RMRKBL Marketing we know that making informed decisions is not ideal; it's necessary. A/B testing, often hailed as the secret weapon of digital marketers, is a great tool that can significantly impact your marketing strategy, boost conversions, and set you apart from the competition. It is incredibly valuable for both seasoned entrepreneurs and e-commerce beginners.

Today, we will delve deep into the essentials, dispel common misconceptions, and provide insights to help you elevate your A/B testing game and drive unparalleled success in the competitive online landscape.

Unpacking A/B Testing: A Strategic Overview

What is A/B Testing?

At its core, A/B testing, also known as split testing, involves the systematic comparison of two versions of a webpage, email, or digital asset to determine which performs better based on user behavior. Far more than a marketing buzzword, A/B testing is a strategic approach to refining your campaigns and gaining a deeper understanding of what resonates with your audience.

How A/B Testing Works

In the realm of marketing, A/B testing involves presenting 50% of visitors with “Version A” (the control) and 50% with “Version B” (the variant). The version with the highest conversion rate emerges victorious, guiding your future strategies. It's a continuous cycle of refinement where the winning variant becomes the new control, prompting the creation of a fresh variant later.

It's important to note that A/B test conversion rates can sometimes be an imperfect measure of success. Strategic tracking, following the value of a conversion through to the final sale, is essential for meaningful insights.

A/B/n Testing: Expanding the Horizon

Taking A/B testing to the next level, A/B/n Testing lets you test multiple variants against the control. This approach enables a more nuanced understanding of user preferences by presenting different versions to distinct segments of your audience.

The Timing Conundrum: How Long Should A/B Tests Run?

For meaningful results, run your A/B test for at least one, preferably two, full business cycles. Don't prematurely conclude the test just because of some statistical significance; meeting the predetermined sample size is key. Run tests in full-week increments to account for variations in traffic sources and day-of-week dynamics.

Understanding the rationale behind the two-business-cycle rule is critical. It allows you to see factors like contemplative buyers, diverse traffic sources, and anomalies.

Unlocking the Power of A/B Testing: Why Should You Bother?

Consider this scenario: you invest $100 in Facebook ads, sending 10 people to your site with an average order value of $25. A/B testing allows you to optimize, turning a potential loss into profit by improving conversion rates. Beyond financial gains, A/B testing reveals invaluable insights that extend beyond individual tests, informing your overall store optimization strategy.

The Maze of Choices: What Should You A/B Test?

While the beauty of A/B testing lies in its adaptability, I cannot tell what you should test. Instead, I encourage a data-informed approach. Base your tests on qualitative and quantitative analyses. Consider factors like technical performance, on-site surveys, customer interviews, analytics, user testing, and session replays.

A/B Testing Tools: Navigating the Landscape

Explore the variety of A/B testing tools to optimize your digital strategies. Here are some popular tools:

1. Google Optimize:

A versatile platform seamlessly integrated with Google Analytics, offering easy setup and in-depth insights into user behavior.

2. Optimizely:

Known for its user-friendly interface, Optimizely provides a solution for A/B testing and experimentation across various digital channels.

3. VWO (Visual Website Optimizer):

VWO offers a range of features, including split URL testing and multivariate testing, making it a robust choice for comprehensive optimization.

4. Unbounce:

Focused on landing page optimization, Unbounce simplifies the A/B testing process for marketers, enabling quick and effective experiments.

5. Crazy Egg:

With heatmap and user behavior analysis, Crazy Egg provides valuable insights to enhance your A/B testing strategy and improve overall user experience.

6. Split.io:

Perfect for feature flagging and experimentation, Split.io allows teams to implement A/B tests effortlessly and measure the impact of new features.

7. Convert:

A user-friendly platform offering A/B testing, multivariate testing, and personalization, Convert simplifies the optimization process for marketers.

As you navigate through these tools, consider your specific needs, budget, and the depth of insights needed. Choose wisely, and let your A/B testing endeavors lead to data-driven success.

Navigating the Sea of Ideas: Prioritizing A/B Test Ideas

With a plethora of A/B test ideas, prioritization is key. Consider frameworks like ICE (Impact, Confidence, Ease), PIE (Potential, Importance, Ease), or PXL (CXL's prioritization framework). These frameworks guide you in evaluating factors such as impact, confidence, ease of implementation, potential reach, and importance.

Conclusion

Mastering A/B testing is not just about following best practices but tailoring them to your business. Embrace a data-centric approach, refine your strategies, and elevate your e-commerce success through the power of A/B testing!

It's not just a tool; it's your path to unlocking the full potential of your online store.

[unbounceinfo]

Unbounce offers an AI that accelerates the process of creating landing pages.

Unbounce offers AI insights to optimize landing pages for small businesses, increasing conversions and helping to grow leads and sales. Visit our website to learn more.

[pressreleaserss]

Unbounce Fast-Tracks AI and Feature Innovation to Empower GTM Teams

Unbounce, the leading go-to-market (GTM) software platform for growing small and midmarket brands and agencies, announced a host of new AI capabilities and feature integrations. These new additions reflect the rapid momentum and strategic alignment between the Unbounce and Insightly teams following their July 2024 merger. The two brands—now part of the Unbounce GTM platform—continue to advance…

[socialmedia1258]

8 Best Landing Page Builders for High-Converting Campaigns

A great landing page can make or break your online marketing success. Whether you're capturing leads, promoting a product, or running a campaign, the right landing page builder can help you create visually appealing, conversion-optimized pages—without needing to code. Here are the 8 best landing page builders to consider:

Unbounce Known for its smart AI-powered features, Unbounce offers customizable templates, A/B testing, and a drag-and-drop editor. It's ideal for marketers looking to boost conversions.

Instapage Instapage offers pixel-perfect design, advanced analytics, and heatmaps. It’s perfect for agencies and marketers who want real-time collaboration and personalization.

ClickFunnels Best for building sales funnels, ClickFunnels goes beyond landing pages by integrating email automation and upsell/downsell paths.

Leadpages User-friendly and affordable, Leadpages provides ready-made templates, mobile responsiveness, and easy integration with email tools. It’s great for small businesses and solo entrepreneurs.

HubSpot Landing Pages Part of the HubSpot marketing suite, this builder allows you to create personalized landing pages based on visitor behavior. Ideal for inbound marketers.

Systeme.io An all-in-one platform for sales funnels, email marketing, and landing pages. Great for beginners and budget-conscious users.

GetResponse GetResponse includes a landing page builder within its marketing automation platform. It offers templates, A/B testing, and seamless email integration.

Elementor (for WordPress users) If you use WordPress, Elementor is a powerful plugin for building landing pages with ease. It supports visual editing and responsive design.

Final Thoughts The best landing page builder depends on your goals and technical skills. Whether you're launching a product or building your list, these tools make it easier to create high-converting pages in minutes.

[adsplay]

Optimizing User Experience on CPA Marketing Websites

In the world of digital marketing, where every second counts, optimizing user experience (UX) can be the key to turning traffic into conversions. For anyone managing a CPA marketing website, user experience isn’t just a nice-to-have — it’s essential. Poorly designed sites with confusing layouts, slow loading times, or broken funnels can kill even the best CPA campaigns.

In this blog, we’ll explore how to optimize UX specifically for CPA (Cost Per Action) marketing websites to drive better results, lower bounce rates, and increase your ROI.

Why User Experience Is Crucial for CPA Marketing Websites

A CPA marketing website aims to get users to perform a specific action — sign up, install an app, or make a purchase. But that action won’t happen if users are frustrated, confused, or distrust the site.

A good user experience:

Reduces bounce rate

Increases conversion rate

Enhances trust and credibility

Improves ad quality scores (especially for paid ads)

According to a Google study, 53% of mobile users abandon sites that take longer than 3 seconds to load — a small delay can cost you big in CPA payouts.

Core Elements of a High-Converting CPA Marketing Website

Designing with users in mind doesn’t mean fancy graphics. It’s about clarity, speed, and simplicity. Here are some must-haves:

✔ Clean and Intuitive UI

Avoid clutter. Use whitespace, readable fonts, and a simple color scheme. Guide the visitor’s focus toward the action you want them to take.

✔ Mobile Responsiveness

Over 60% of CPA traffic originates from mobile devices, so if your website isn’t mobile-friendly, you’re losing potential leads before they even reach your offer.

✔ Fast Load Times

Speed equals trust. Compress images, use caching, and minimize JavaScript. Tools like Google PageSpeed Insights help identify performance issues.

✔ Clear CTAs

Calls to action like “Sign Up Now,” “Get a Free Trial,” or “Download Today” should be prominently displayed above the fold. Buttons should be big, bold, and easy to click on all devices.

✔ Form Optimization

Keep forms short. Ask only for necessary information to improve completion rates. Consider multi-step forms for better UX.

Want to see how a high-performing platform integrates these elements? Visit Adsplay, one of the leading CPA networks in India that puts performance and UX at the core of its campaigns.

Landing Page Optimization Tips

Landing pages are where the action happens. To make them convert:

✅ Match Ad and Page Messaging

Consistency builds trust. Ensure your ad copy aligns with the offer and visuals on the landing page.

✅ Focus on Benefits, Not Just Features

Highlight the advantages users will receive when they take action. Use bullet points, short paragraphs, and visuals to communicate quickly.

✅ Use Trust Signals

Badges (SSL, McAfee Secure), testimonials, star ratings, and case studies boost credibility.

✅ Eliminate Distractions

Remove unnecessary links, pop-ups, or flashy banners that lead visitors away from your goal.

✅ A/B Test Regularly

Use tools like Unbounce or Google Optimize to test headlines, button colors, CTA placements, and more.

Speed and Mobile Optimization

If your website loads slowly, users bounce. If it's not optimized for mobile, users quickly leave.

Use lightweight themes and remove unnecessary plugins.

Compress images and use next-gen formats like WebP.

Enable browser caching and lazy loading.

Test mobile performance regularly using Google’s Mobile-Friendly Test.

A well-optimized mobile layout not only increases conversions but also improves rankings in search engines. It’s a win-win.

Navigation and Funnel Flow Optimization

Your CPA site should guide users, not confuse them.

➤ Simple Navigation

Keep the menu minimal. Ideally, all important actions should be accessible in 1–2 clicks.

➤ Logical Funnel Flow

Make sure the transition from the landing page to the call to action is seamless. Use breadcrumbs, numbered steps, or progress bars in multi-step funnels.

➤ Analytics and Drop-off Monitoring

Use Google Analytics or funnel tools like Hotjar to spot where users leave. Then optimize those pages.

💡 Tip: Want to improve your funnel conversions? Explore Adsplay’s smart CPA campaigns that are designed with optimal user flow and analytics in mind.

Trust Building and Transparency

In CPA marketing, trust is currency. Users won’t engage with shady, vague, or overly aggressive sites.

Always display privacy policies, terms of service, and disclaimers.

Avoid clickbait headlines or misleading offers.

Highlight case studies or user reviews wherever applicable.

Use real testimonials and verified seals of authenticity.

Trust is especially critical in industries like finance, health, or downloads — where the user is asked to give personal info or install something.

Set up heatmaps, feedback forms, and use tools like Microsoft Clarity, Hotjar, or Crazy Egg for qualitative insights.

➡️ Want to track conversions with better data? Try Adsplay’s analytics dashboard, which helps both publishers and advertisers improve performance through real-time tracking.

Examples of Good UX in CPA Marketing (Optional)

Looking at successful CPA sites can help spark ideas. Though we can’t list proprietary pages, here’s what some top sites include:

Minimal design and short forms

CTA buttons above the fold

Engaging, benefit-driven headlines

Responsive layouts with fast load speeds

No unnecessary links or exit points

Adsplay’s own campaign pages are great examples of well-designed UX in action — especially for Indian affiliate marketers looking to optimize conversion rates. You can check here for details on CPA Affiliate Network India: Mobile Traffic Trends 2025

Conclusion

A well-optimized CPA marketing website isn’t built overnight, but focusing on UX can significantly boost your conversions and reduce wasted ad spend. From improving speed and layout to testing your funnels and earning user trust, each element plays a role.

💡 Final Tip: Whether you're just starting out or scaling CPA campaigns, a reliable platform like Adsplay can help you reach your goals faster with performance-first UX and powerful analytics tools.

❓ Frequently Asked Questions (FAQ)

1. What is a CPA marketing website?

A CPA marketing website is a platform designed to promote Cost Per Action (CPA) offers. These websites encourage users to complete specific actions—like signing up, downloading an app, or making a purchase—in exchange for a commission to the affiliate.

2. Why is user experience important in CPA marketing?

User experience (UX) is crucial because it directly impacts conversion rates. A seamless, intuitive, and fast-loading CPA marketing website helps reduce bounce rates and encourages users to complete the desired actions, leading to higher earnings for marketers.

3. How can I improve the UX of my CPA marketing website?

To enhance UX, focus on:

Fast loading speeds

Mobile responsiveness

Clear CTAs

Simple navigation

Trust signals like reviews and privacy policies These elements build trust and make it easier for users to take action.

4. How does mobile optimization affect CPA conversions?

Since a large portion of CPA traffic comes from mobile devices, a non-responsive website can lead to poor engagement and lost conversions. A mobile-optimized design ensures a smooth experience and higher success rates on CPA campaigns.

5. What tools can I use to test UX on my CPA website?

You can use tools like:

Google PageSpeed Insights

Hotjar (for heatmaps and behavior analysis)

Google Analytics

Microsoft Clarity These tools help you monitor performance, identify issues, and test different layouts or elements.

6. Can I track conversions and UX performance with Adsplay?

Yes, Adsplay offers real-time analytics and performance tracking tools for CPA marketers. Their platform is designed to help improve user flow and maximize conversions through data-driven insights.

7. How often should I test and update my landing pages?

It's recommended to A/B test landing pages regularly—at least once a month. Testing headlines, button placements, visuals, and forms can reveal what works best for your audience and continuously improve UX and conversion rates.

[subhahreebanerjee]

How to Use Data to Improve Your Marketing Strategy in 2025

In 2025, data isn’t just part of your marketing strategy—it is your strategy.

With AI-powered tools, real-time analytics, and increasingly personalized customer expectations, the brands that win are the ones that understand and act on their data. If you’re still relying on guesswork or outdated reports, it’s time to rethink how you use data to drive decisions.

Let’s explore how you can harness data in 2025 to optimize your marketing strategy, boost ROI, and stay ahead of the competition.

1. Set Data-Driven Goals Linked to Business Impact

In 2025, marketing teams are expected to prove value with numbers. That starts by tying your marketing goals directly to business outcomes—measurable and trackable.

Examples:

Goal: Increase sales pipeline → KPI: MQL to SQL conversion rate

Goal: Boost brand awareness → KPI: Organic search impressions and branded traffic

Goal: Improve customer retention → KPI: Repeat purchase rate or churn rate

Pro tip: Use tools like Google Looker Studio or HubSpot's Custom Reports to visualize these KPIs in real time.

2. Use GA4 and First-Party Data to Track Customer Behavior

With stricter privacy regulations (like the phase-out of third-party cookies), first-party data has become your most valuable asset.

Here's where to gather it:

GA4: Google Analytics 4 is the standard in 2025. Set up events, track conversions, and analyze user journeys across web and mobile.

CRM systems (e.g., HubSpot, Salesforce): Capture lead behavior, customer lifecycles, and sales interactions.

Email marketing platforms: Use engagement data (opens, clicks, preferences) to guide your content and offers.

2025 Trend: More brands are using CDPs (Customer Data Platforms) like Segment or Klaviyo to unify data across platforms and channels.

3. Segment Smarter with AI Insights

Audience segmentation in 2025 goes beyond basic demographics.

With AI-powered tools, you can now:

Predict which customers are likely to convert

Identify churn risk

Personalize content dynamically based on behavior and preferences

Tools like Adobe Experience Cloud and ActiveCampaign offer advanced customer segmentation with predictive scoring models built-in.

4. Use Real-Time Analytics to Optimize on the Fly

Waiting until the end of a campaign to analyze results? That’s outdated in 2025.

Now, you can:

Adjust your ad budget live based on engagement trends

Swap underperforming creatives mid-flight

Personalize CTAs in real time

Use tools like:

Meta Ads Manager or Google Ads AI recommendations

Heatmaps (Hotjar, Microsoft Clarity) to see where users drop off

Real-time dashboards for quick reporting

5. A/B Test Everything—Then Let AI Take Over

A/B testing is still essential, but in 2025, AI is doing much of the heavy lifting.

For example:

Email tools like Mailchimp and Brevo (Sendinblue) test subject lines automatically and send the best-performing version.

Google Ads' responsive search ads test multiple headlines and descriptions to find top converters.

Web platforms like Unbounce optimize landing pages using conversion data.

The key is to test intentionally and then let smart systems scale the results.

6. Use Predictive Analytics to Forecast Success

Predictive analytics helps you answer future-focused questions like:

Which campaigns are likely to succeed?

Which customers are most likely to churn?

How will this quarter’s traffic affect pipeline growth?

In 2025, platforms like Tableau, Domo, and Zoho Analytics integrate predictive modeling and machine learning to guide future strategy—not just reflect on past performance.

7. Visualize and Share Insights That Drive Action

Data isn’t helpful unless it leads to decisions. Visualization tools help you:

Make complex data simple for stakeholders

Identify opportunities and risks quickly

Communicate wins and needs across teams

Recommended 2025 tools:

Google Looker Studio (for marketing dashboards)

Power BI (for executive-level reports)

Databox (for mobile-friendly metrics on the go)

Final Thoughts: Be Proactive, Not Just Reactive

In 2025, data-driven marketing isn’t optional—it’s expected. Customers want personalized experiences, leadership wants measurable ROI, and your competitors are getting smarter with data.

So the question is: Are you using data to lead—or to catch up?

Start small, get consistent, and don’t be afraid to invest in tools that help you make sense of the numbers. Because the brands that thrive in 2025 are those that let data guide every decision—from strategy to execution.

If intrested in any Services Please contact Cloudspace solutions https://gocloudspace.com/home

Email — contact@gocloudspace.com

[skillbabu]

How to build high-converting landing pages that actually generate leads in 2025

In 2025, landing pages are essential for effective lead generation. Unlike homepages, they focus on a single goal converting visitors into leads. 

This article breaks down why your business needs landing pages, the key elements that drive conversions (like strong CTAs, trust signals, and mobile-first design), and how to build high-performing pages using tools like Unbounce and Webflow. It also covers best practices in copywriting, A/B testing, and optimizing user experience to boost ROI. 

Whether you're a startup or a marketer, this guide helps you create landing pages that actually deliver results.For more info : https://deorwine.com/blog/landing-page-important-for-lead-generation/

[businessprotech1]

Information for Technology and Its Role in Startup Ecosystems

In today’s fast-evolving digital economy, startups aren’t just building products—they’re building the future. But the path from idea to impact is complex, risky, and highly competitive. One of the most underutilized assets that can shape a startup’s trajectory is information for technology.

In 2025, access to the right tech insights is more critical than ever. Startups that effectively use technology information not only launch smarter but scale faster, adapt quicker, and out-innovate their competition.

This article explores how information for technology supports startup growth, product innovation, investment readiness, and long-term sustainability—making it an indispensable pillar in every startup ecosystem.

What Does "Information for Technology" Mean for Startups?

Information for technology refers to the collection of data, research, strategic insights, and trend forecasts that help startups:

Choose the right digital tools and platforms

Understand market and consumer behavior

Track tech innovation and disruption

Make informed, cost-effective decisions

Align tech use with growth goals

Keyword Focus: information for technology, startup tech insights, scaling startups with data

In essence, this information transforms reactive startups into strategically guided tech ventures.

1. Guiding Product Development with Real-Time Insights

For startups, product-market fit is everything. The earlier a startup can align its product with real user needs, the greater its chance of success. That’s where technology information steps in.

How It Helps:

Analyzes user behavior and feedback

Benchmarks against competitor features

Reveals performance gaps

Top Tools:

Mixpanel / Amplitude – Product usage insights

Hotjar / FullStory – Visual user behavior tracking

Notion / Productboard – Roadmapping based on customer feedback

With the right data, startups can iterate with confidence and reduce costly mistakes.

2. Choosing Scalable, Startup-Friendly Tech Stacks

A tech stack can make or break a startup’s ability to scale. Choosing tools without proper information leads to integration issues, high costs, and future migration pains.

What Startups Should Know:

Is the platform cost-effective for small teams?

Can it scale with user growth?

Does it integrate easily with other tools?

Resources for Comparison:

Capterra, G2, Product Hunt

Founder communities like Indie Hackers or Reddit’s r/startups

Tech review articles on Business Pro Tech

Pro Tip: Use freemium or startup-tier tools that grow with your business (e.g., HubSpot Starter, Notion, Stripe Atlas).

3. Navigating Funding with Tech and Market Intelligence

Investors want to see not just passion—but proof. Startups that can back up their strategy with information about technology trends, user behavior, and market gaps have a stronger shot at attracting funding.

How Information for Technology Supports Fundraising:

Shows evidence of traction via analytics

Demonstrates understanding of market timing

Helps validate valuation with growth benchmarks

Investor-Focused Tools:

Crunchbase / PitchBook – Market and investor data

Google Trends / Exploding Topics – Demand signals

Tableau / Power BI – Visualized growth metrics

Being informed means telling a more compelling—and more credible—startup story.

4. Accelerating Go-to-Market Strategy with Data

Startups don’t have time to waste. Go-to-market (GTM) strategies must be fast, focused, and flexible. Information for technology helps startups optimize launch timing, channels, and messaging.

GTM Information Sources:

A/B test results on platforms like Unbounce

Ad campaign insights from Google Ads / Meta Ads

SEO data from Ahrefs / SEMrush

Keyword Focus: tech-driven GTM, startup marketing tools, digital strategy for startups

Smart GTM isn’t about spending more—it’s about spending smarter.

5. Building a Digital-First Culture from Day One

Startup success depends on more than tools—it’s about mindset. Information for technology helps founders create a digital-first culture that encourages learning, experimentation, and innovation.

How to Embed Tech Awareness:

Share weekly tech trend updates internally

Encourage teams to test new tools

Integrate dashboards into daily workflow

Digital Culture Platforms:

Slack / Discord – Internal communication

Notion / Confluence – Knowledge sharing

Miro / Figma – Collaborative innovation

A tech-literate team is faster, smarter, and more autonomous.

6. Reducing Risk Through Security and Compliance Awareness

Even small startups face big risks—cybersecurity threats, data leaks, and legal issues. The right technology information helps mitigate these risks from the start.

Security Info Startups Must Track:

Local data protection laws (GDPR, CCPA, etc.)

Common threats (e.g., phishing, ransomware)

Secure payment and authentication practices

Recommended Tools:

Cloudflare, 1Password Teams – Secure access

Vanta / Drata – Compliance tools for growing teams

Stripe / PayPal – PCI-compliant payment handling

Pro Tip: Add cybersecurity to your MVP checklist, not just post-launch.

7. Finding the Right Startup Ecosystem Partners

Startup growth thrives in the right environment. Information for technology also includes platforms, accelerators, incubators, and tools that support ecosystem growth.

Ecosystem Components:

Funding access

Talent sourcing platforms

Networking and mentorship

Ecosystem Enablers:

Y Combinator / Techstars / Seedcamp – Accelerators

AngelList / Remote OK – Hiring and visibility

LinkedIn Startup Groups / Clubhouse Tech Rooms – Thought leadership

Use tech ecosystem info to plug into communities that speed up your startup’s momentum.

8. Staying Ahead of Disruption with Trend Monitoring

The only constant in tech? Change. Startups must stay ahead of trends to avoid obsolescence and pivot when needed.

Key Areas to Track:

AI, machine learning, and automation

Web3, blockchain, and fintech trends

Sustainability and green tech

Trend Sources:

Business Pro Tech Weekly Newsletter

TechCrunch, The Verge, Gartner Blogs

YouTube creators like Marques Brownlee, a16z podcast

Keyword Focus: emerging tech for startups, trend-driven innovation

9. Measuring What Matters with Real-Time Metrics

Startups live or die by how quickly they learn and adjust. Having the right information systems in place allows constant experimentation.

Metrics to Monitor:

Activation and retention rates

Customer acquisition cost (CAC)

Monthly recurring revenue (MRR)

Analytics Tools:

Baremetrics / ChartMogul – SaaS metrics

Google Analytics 4 – Web and app tracking

Metabase / Looker Studio – Custom dashboards

Your metrics become your roadmap.

10. Scaling with Clarity and Confidence

Once product-market fit is achieved, the next challenge is scaling. With data-driven infrastructure in place, startups can scale without losing quality, control, or vision.

Scaling Questions Informed by Tech Data:

Is our platform infrastructure ready for growth?

Which channels offer the lowest CAC?

Where are users dropping off—and why?

With informed answers, you scale smart—not just fast.

Final Thoughts: Information Is the Fuel of Startup Success

In 2025, the startups that succeed aren’t just agile—they’re informed. Technology is the enabler, but information is the strategy. By leveraging the full potential of information for technology, startups can:

✅ Launch better products ✅ Impress investors with data ✅ Grow efficiently and securely ✅ Build strong internal teams ✅ Stay ahead of disruption

Startups operate in a high-stakes environment. Information is your competitive edge, your safety net, and your growth catalyst.

So whether you’re launching your MVP, closing a seed round, or prepping for Series A—don’t just adopt technology. Understand it. Track it. Use it wisely.

FAQs – Tech Information for Startup Ecosystems

Q1: What’s the biggest tech info mistake startups make? Adopting tools without researching scalability, cost, or integration. Always validate tech choices with real user reviews and expert advice.

Q2: How can a non-technical founder use this information? Focus on insights, not just code. Use platforms like Business Pro Tech, G2, and TechCrunch to stay informed on what tools solve what problems.

Q3: Can bootstrapped startups still access high-quality tech info? Yes! Most of the best resources—like newsletters, YouTube, Reddit, and product communities—are free. Information is accessible; you just need to filter wisely.

[digitalgrowexpert]

Latest Tech Tools Used by a Top Digital Marketing Company in Dubai

In the fast-moving world of digital innovation, using the right tools can make or break your marketing performance. Especially in a competitive market like Dubai, where businesses are constantly pushing boundaries, technology becomes the backbone of every campaign.

A leading digital marketing company in Dubai, TechAdisa, is setting benchmarks by using the latest tech tools to deliver data-driven, creative, and scalable marketing solutions. From automation to AI, TechAdisa leverages a smart blend of tools to improve performance, increase engagement, and boost ROI for clients across industries.

Here’s an inside look at the most powerful tools currently driving their strategies.

1. AI-Powered Content & SEO Optimization

Tools Used:

Surfer SEO

Frase.io

Jasper

MarketMuse

AI content tools help TechAdisa create SEO-optimized, intent-driven content faster. These platforms suggest keywords, topics, and structures based on live search data, helping brands climb Google rankings without wasting time on guesswork.

Industry Insight:

61% of marketers cite SEO growth as their top priority (HubSpot, 2024).

AI tools cut content production time by 60%, boosting efficiency and accuracy.

If you're seeking digital marketing services in UAE that blend human creativity with machine intelligence, TechAdisa is already leading that wave.

2. Automation Platforms for Smart Campaigns

Tools Used:

HubSpot

Zapier

ActiveCampaign

Make (Integromat)

Automation is essential for scaling campaigns without losing personalization. TechAdisa uses workflow tools that track user behavior, trigger emails, and route leads automatically into segmented CRM pipelines.

Why It Works:

Marketing automation increases qualified leads by over 450%.

Businesses using email automation see 70% higher engagement rates.

3. Social Media Management with Deep Analytics

Tools Used:

Loomly

Metricool

SocialBee

Canva Pro

Social isn’t just about posting—it’s about reading the data behind every click. Tools like Metricool provide full-funnel social insights, helping TechAdisa identify high-performing content and optimal posting schedules across platforms.

Numbers Speak:

77% of marketers say social media delivers ROI.

Integrated tools reduce campaign management time by 35%.

For businesses looking for affordable digital marketing services in Dubai, TechAdisa’s approach ensures maximum value from every campaign, especially on budget-conscious platforms like Meta and TikTok.

4. Predictive Analytics & AI Dashboards

Tools Used:

Google Looker Studio

Tableau

PaveAI

Power BI

Gone are the days of spreadsheets and guesswork. TechAdisa uses AI analytics to turn complex data into visual, actionable dashboards. These tools allow campaign managers to forecast trends, identify bottlenecks, and optimize in real time.

Proven Advantage:

Data-driven companies are 23x more likely to acquire customers.

Predictive modeling can lift campaign accuracy by nearly 50%.

5. Conversion Rate Optimization (CRO) Tools

Tools Used:

Hotjar

Crazy Egg

Unbounce

Optimizely

It’s not just about traffic—it’s about conversions. Using CRO tools, TechAdisa tracks user clicks, scrolling behavior, and engagement to redesign pages that actually convert.

Impact Data:

CRO-focused businesses enjoy 2-3x higher conversion rates.

A/B testing alone can improve landing page performance by 49%.

6. AdTech for Paid Campaigns

Tools Used:

Google Ads AI

Meta Ads Manager

Semrush PPC

StackAdapt

AI-enhanced ad platforms help TechAdisa scale Google, Meta, and programmatic campaigns efficiently. With automated bidding, dynamic targeting, and performance tracking, ads reach the right people at the right time.

Ad Performance Stats:

AI targeting increases ad ROI by 33%.

Programmatic ad spend now covers 72% of digital advertising globally.

7. Project Management & Team Collaboration

Tools Used:

ClickUp

Slack

Notion

Figma

Campaign timelines can quickly spiral out of control without structure. Using ClickUp and Notion, TechAdisa manages content calendars, deadlines, client feedback, and team tasks all in one place. Design feedback happens in real time via Figma.

Team Results:

30% faster project turnaround using integrated task tools.

Slack boosts productivity by cutting internal emails by 50%.

8. Voice & Language Tech for MENA Markets

Tools Used:

Speak Ai

DeepL

Voiceflow

Google Translation API

With Dubai being a multilingual hub, localization is critical. TechAdisa uses AI translation and voice interaction platforms to create campaigns that resonate across English, Arabic, and more.

Voice Marketing Data:

58% of users rely on voice search for local business discovery.

Multilingual content increases reach by over 70% in diverse markets.

9. Web & Mobile Performance Auditing

Tools Used:

Google Lighthouse

PageSpeed Insights

Pingdom

Screaming Frog

Speed, security, and structure all impact how well a site performs. These tools allow TechAdisa to regularly audit and optimize websites for mobile responsiveness, load times, and SEO structure.

Key Figures:

A 1-second delay can cause a 7% drop in conversions.

Optimized websites enjoy 50% lower bounce rates.

Final Thoughts

The future of digital marketing is already here—it’s just unevenly distributed. What sets TechAdisa apart is not just creativity, but the disciplined use of the latest technology to execute smarter, faster, and more effective campaigns.

If you're searching for the best digital marketing company in Dubai, it’s important to look beyond flashy branding and focus on tools, execution, and measurable outcomes. TechAdisa checks all those boxes with a future-ready tech stack that delivers real results.

As the digital world continues to evolve, staying competitive means staying updated. Whether you’re a local startup or an enterprise, partnering with a tech-forward agency like TechAdisa is your gateway to smarter marketing.

[transcuratorsblog]

What Makes a Digital Marketing Agency Truly ‘Performance-Driven’?

In an era where every click, scroll, and conversion can be tracked, simply running campaigns isn’t enough. Today, businesses want results—real, measurable outcomes that translate into ROI. That’s where a performance-driven digital marketing agency steps in. But what exactly makes an agency “performance-driven”? It’s more than just running ads or offering analytics reports—it’s about accountability, data-backed decisions, and an unwavering focus on growth.

Let’s break down the traits that set a performance-driven agency apart from the rest.

1. Clear Focus on Business Goals, Not Just Marketing Metrics

A performance-driven agency doesn’t obsess over vanity metrics like likes or impressions. Instead, it aligns its strategy with your core business goals—whether that’s increasing qualified leads, reducing customer acquisition cost (CAC), improving lifetime value (LTV), or growing monthly recurring revenue (MRR).

Their KPIs are tied directly to what matters for your business. They’ll ask:

What is your target cost per lead (CPL)?

What’s your break-even ROAS (Return on Ad Spend)?

Are you optimising for revenue, retention, or acquisition?

This mindset ensures marketing efforts are always grounded in bottom-line impact.

2. Data-Driven Decision Making

Performance-driven agencies live and breathe data. Every campaign is continuously tracked, measured, and optimised using:

Google Analytics and GA4

CRM and sales data integrations

Real-time dashboarding tools (e.g., Data Studio, Tableau)

A/B testing platforms and heatmaps

They don’t guess—they test, measure, and iterate. If a campaign underperforms, they’ll pinpoint why and pivot fast.

3. Full-Funnel Strategy and Execution

True performance isn’t just about clicks or leads—it’s about conversion and retention across the full funnel:

Top-of-funnel (TOFU): Awareness campaigns through SEO, paid social, and content marketing

Mid-funnel (MOFU): Engagement through remarketing, email sequences, webinars, etc.

Bottom-of-funnel (BOFU): High-intent actions like lead capture, checkout optimisation, and retargeting

Performance agencies understand that real growth happens when each stage of the funnel is optimised—not just the front end.

4. Custom Attribution and Reporting Models

Most agencies offer templated reports. Performance-driven ones customise attribution models to match how your customers convert:

Multi-touch attribution (not just last-click)

Offline conversion tracking

Omnichannel performance overview (paid + organic + direct)

Their reports don’t just show “what happened.” They reveal why it happened and what you should do next.

5. Agility and Continuous Optimisation

A performance-first mindset demands speed and adaptability. These agencies don’t run static campaigns—they constantly test creatives, audiences, ad copy, CTAs, and landing pages. Their process looks like:

Weekly performance reviews

Bi-weekly creative refreshes

Constant bid and budget adjustments

No channel or campaign is left on autopilot. Everything is adjusted based on real-time performance trends.

6. Cross-Channel Expertise

A siloed approach to performance doesn’t work. High-performing agencies combine multiple channels to amplify results:

Paid Search (Google Ads, Bing)

Paid Social (Meta, LinkedIn, TikTok)

Organic SEO

Email Automation

Conversion Rate Optimisation (CRO)

They understand how each channel supports the others—ensuring your strategy works as one powerful, unified system.

7. Strong Tech Stack and Automation

Performance-driven agencies harness technology to move faster and smarter. They use:

AI-based bidding strategies

Marketing automation platforms (HubSpot, Marketo, Klaviyo)

Landing page builders with dynamic content (Unbounce, Instapage)

Chatbot integrations and lead scoring systems

Automation lets them scale campaigns efficiently while still maintaining personalisation and control.

8. Transparent Communication and Accountability

Results matter—but so does how an agency communicates. The best performance-driven partners:

Provide clear monthly and weekly reports

Explain what’s working—and what’s not

Set realistic goals based on data, not hype

They’re proactive, not reactive. If a campaign underdelivers, they take responsibility and bring solutions to the table.

9. Obsessed with ROI, Not Retainers

Many agencies operate on fixed retainers with unclear deliverables. A performance-driven digital marketing agency ties success to your success. They may even offer:

Performance-based pricing models

Revenue-sharing structures

Flexible engagement terms based on output

Their mindset: “If you grow, we grow.” That’s true partnership.

Final Thoughts

A performance-driven digital marketing agency isn’t just a vendor—they’re a strategic growth partner. They obsess over your metrics, optimise relentlessly, and deliver real business outcomes—not just digital noise. If your current agency isn’t giving you clear results tied to your bottom line, it may be time to switch to one that does. Performance is not just a buzzword—it’s a promise backed by strategy, data, and action.