#Why is Keyword Research Important

[is-it-ableist-if]

''Is it ableist if I don't want to speak to any of my friend's alters?'' Let's start off simple: Yes, It is. But, allow me to explain why It's ableist. I feel like this type of saying coming from singlets Is a big problem that comes from misunderstanding and lack of research. Many singlets often don't know anything about how DID/OSDD works, and end up saying things like this as a result. DID/OSDD forms In childhood. If your system friend, Is, for example, 13 and FOUND OUT (important keyword here) they were a system, then they didn't just create their system right off the bat. They found out. And let's remember here that your friend wasn't a singlet before discovery, they simply found out about the disorder and their alters! They are an alter, too. There Is no 'original' personality, you have already spoken to their alters before, too. You just didn't know it, and neither did they! Saying ''I don't want to speak to your alters'' Is ableist, and very disrespectful at that. They're an alter too. They all are, and they're not any different from the host, or any alter that you have spoken to before. If you're a singlet with system friends, please do your research instanstly Instead of assuming things like this. They WILL appreciate you trying to understand them. Don't be afraid to reach out to resources or research websites. Please remember. Be respectful. And if they allow it, don't be afraid to ask questions. My system personally always appreciates questions about DID/OSDD, and we're always happy to answer. For systems, I know singlets may struggle to understand. But please give them time and resources to learn, have patience and allow them to understand you, even if it's just a little. thank you for coming to my tedtalk

[gghostwriter]

Language of Devotion

Spencer Reid x Fem! Reader

Summary: You caught Spencer learning a new skill—your native language

Trope: Fluff! just fluff

Warning: Language learning app inaccuracies, that’s it really. I wrote this in a frenzy and no proofreading was done

Main masterlist

At around 6:30pm, you arrived at your boyfriend’s apartment complex with takeout on hand. The whole day you’ve spent slumped on your office desk, slaving away on documents that needed your attention and wishing time would move faster. You were knackered and planned to spend the rest of the evening charging within your boyfriend’s arms. You knocked twice on his mahogany apartment door but there was no answer.

“Spence. Spence,” you called out. “You there?”

Silence.

Strange, even though it was a week night, he mentioned that no call came in for a case—strictly paperwork day. You juggled the takeout to your other hand as you reached into your bag for the spare key with slight difficulty.

As you let yourself in the apartment, a ping sound echoed in the confined space. The source of the noise coming in from the bedroom door that was slightly ajar. You quietly placed all your items on the dining table and crept towards the room at the further end of the apartment.

Heart beating loudly on your chest, you peeked inside the room and breathed a sigh of relief. It was Spencer, hunched over his desk, furiously scribbling on a notebook and his phone light reflecting on his glasses.

“Hey Spencer,” you lovingly greeted and although you’ve already announced your presence multiple times earlier on, the sound of your voice made him jump and if you didn’t know any better, a whimper of fright also escaped his lips—he’d deny this, of course.

“Hey, Y/N,” he raked his hand through his hair. “I didn’t hear you come in.”

You smiled coyly. “Y’know for an agent, you’re awfully jumpy.”

He laughed, the tone of his voice warming your heart. “I was just busy with something,” his hands closing the notebook and pushing it aside, as if he didn’t want you to see what had occupied the entire capacity of his brain.

That intrigued you. Spencer wasn’t really the type to keep things hidden from you unless it’s case related and in which, he doesn’t bring it back home for him to study. When your relationship started that was one of your laid out boundary and he had respected and agreed to it—the days and nights that he’s not on call were meant to enjoy each other’s company.

You tried to creep closer, curious as to what he was doing. Being adept with your body language, Spencer tried to divert your attention—keyword ‘tried’. “What’s for dinner? I’m starving,” he rubbed his stomach for emphasis.

“I got us some pasta from the Italian place around the block,” you answered, still distracted by the secret contents of his notebook.

He wrapped his arms around you, seemingly intent on manhandling you out to the dining, before his idle phone notified with a green owl flashing on its screen and an automated voice in your first language spoke through the speaker: Dr. Reid, are you still there? Your chapter and lesson progress will not be counted should you exit.

You turned your head to watch Spencer’s cheeks turning pink.

“Spence, are you—are you using Duolingo?” A giggle escaping your lips. “To learn my first language?”

He smiled with a hint of guilt. “Uh—well, research published in Psychological Science indicates that multilingual individuals exhibit better attention control, cognitive flexibility, and problem-solving skills than monolinguals.”

“Uh-huh, that doesn’t explain why you’re learning my first language specifically.”

He caressed your cheek and smiled. “It’s the first language you learned to speak and it’s part of who you are, Y/N. I mean, you entered the US for your job as a translator,” he explained, staring into your eyes as if you were the most important thing in the world—you were, he assured, you and his mom were. “Do you know you only speak in your language when you mumble in your sleep? You dream in a language that I can’t understand and I want to know every side of you. I love you that much.”

You leaned in for a kiss, his care and adoration to you leaking out of him like honey and you were a bee unable to resist the sweetness. “That’s sweet of you, Spencer,” you pulled back and studied his hazel doe eyes as if they hold the key to the universe. “But I have to ask, does this also have something to do with my mom and dad flying in for a visit?”

He nodded. Last month you mentioned to him that your parents were visiting for four days before they fly to New York, where your other sibling was located. “I want them to get to know me and like me as your boyfriend and—and I can’t do that if we can’t understand each other.”

“They can speak English, granted it’s very much broken, but I can translate for you, Spencer, it’s no problem at all.” You assured him. “Plus, you’re a federal agent, that already makes you great in their books. My dad feels relieved that his own daughter is dating someone who could protect her and my mom already likes you—trust me on this. She hears how happy I am when I talk about you.”

“Are you sure?” He clarified again, clearly he was nervous in making a good impression. You were his first girlfriend and he wanted the relationship to last for a long time—forever really, if you’d let him.

“Yes, Spence. If you want, I can teach you the basics just to get you by. Duolingo isn’t really that accurate,” you mentioned as you pulled him out of the bedroom and into the dining. “Now, let’s eat. I’m hungry and the pasta has turned cold.”

He laughed, nodding his head, watching you prep the table as he reheated the pasta based exactly on the packaging instructions.

And on the first night of your parent’s arrival, your mother pulled you aside and smiled. “He’s a keeper, Y/N. Don’t let him get away.”

You laughed as you watched Spencer try his best to communicate with your father in his broken grammar and questionable pronunciation. “I won’t, Mom. I think he’s it for me, really.”

[jstor]

I saw something about generative AI on JSTOR. Can you confirm whether you really are implementing it and explain why? I’m pretty sure most of your userbase hates AI.

A generative AI/machine learning research tool on JSTOR is currently in beta, meaning that it's not fully integrated into the platform. This is an opportunity to determine how this technology may be helpful in parsing through dense academic texts to make them more accessible and gauge their relevancy.

To JSTOR, this is primarily a learning experience. We're looking at how beta users are engaging with the tool and the results that the tool is producing to get a sense of its place in academia.

In order to understand what we're doing a bit more, it may help to take a look at what the tool actually does. From a recent blog post:

Content evaluation

Problem: Traditionally, researchers rely on metadata, abstracts, and the first few pages of an article to evaluate its relevance to their work. In humanities and social sciences scholarship, which makes up the majority of JSTOR’s content, many items lack abstracts, meaning scholars in these areas (who in turn are our core cohort of users) have one less option for efficient evaluation. 

When using a traditional keyword search in a scholarly database, a query might return thousands of articles that a user needs significant time and considerable skill to wade through, simply to ascertain which might in fact be relevant to what they’re looking for, before beginning their search in earnest.

Solution: We’ve introduced two capabilities to help make evaluation more efficient, with the aim of opening the researcher’s time for deeper reading and analysis:

Summarize, which appears in the tool interface as “What is this text about,” provides users with concise descriptions of key document points. On the back-end, we’ve optimized the Large Language Model (LLM) prompt for a concise but thorough response, taking on the task of prompt engineering for the user by providing advanced direction to:

Extract the background, purpose, and motivations of the text provided.

Capture the intent of the author without drawing conclusions.

Limit the response to a short paragraph to provide the most important ideas presented in the text.

Search term context is automatically generated as soon as a user opens a text from search results, and provides information on how that text relates to the search terms the user has used. Whereas the summary allows the user to quickly assess what the item is about, this feature takes evaluation to the next level by automatically telling the user how the item is related to their search query, streamlining the evaluation process.

Discovering new paths for exploration

Problem: Once a researcher has discovered content of value to their work, it’s not always easy to know where to go from there. While JSTOR provides some resources, including a “Cited by” list as well as related texts and images, these pathways are limited in scope and not available for all texts. Especially for novice researchers, or those just getting started on a new project or exploring a novel area of literature, it can be needlessly difficult and frustrating to gain traction. 

Solution: Two capabilities make further exploration less cumbersome, paving a smoother path for researchers to follow a line of inquiry:

Recommended topics are designed to assist users, particularly those who may be less familiar with certain concepts, by helping them identify additional search terms or refine and narrow their existing searches. This feature generates a list of up to 10 potential related search queries based on the document’s content. Researchers can simply click to run these searches.

Related content empowers users in two significant ways. First, it aids in quickly assessing the relevance of the current item by presenting a list of up to 10 conceptually similar items on JSTOR. This allows users to gauge the document’s helpfulness based on its relation to other relevant content. Second, this feature provides a pathway to more content, especially materials that may not have surfaced in the initial search. By generating a list of related items, complete with metadata and direct links, users can extend their research journey, uncovering additional sources that align with their interests and questions.

Supporting comprehension

Problem: You think you have found something that could be helpful for your work. It’s time to settle in and read the full document… working through the details, making sure they make sense, figuring out how they fit into your thesis, etc. This all takes time and can be tedious, especially when working through many items. 

Solution: To help ensure that users find high quality items, the tool incorporates a conversational element that allows users to query specific points of interest. This functionality, reminiscent of CTRL+F but for concepts, offers a quicker alternative to reading through lengthy documents. 

By asking questions that can be answered by the text, users receive responses only if the information is present. The conversational interface adds an accessibility layer as well, making the tool more user-friendly and tailored to the diverse needs of the JSTOR user community.

Credibility and source transparency

We knew that, for an AI-powered tool to truly address user problems, it would need to be held to extremely high standards of credibility and transparency. On the credibility side, JSTOR’s AI tool uses only the content of the item being viewed to generate answers to questions, effectively reducing hallucinations and misinformation. 

On the transparency front, responses include inline references that highlight the specific snippet of text used, along with a link to the source page. This makes it clear to the user where the response came from (and that it is a credible source) and also helps them find the most relevant parts of the text. 

[finishwhatyoustarted-event]

Tools Tuesday - Tagging - March 18

This Tools Tuesday is all about tagging, for when you’re ready to post your finished work on Archive of Our Own or any other site that uses tags! AO3, as the most popular fic posting site, will be the focus.

To begin: what are tags? And why do we use them?

Tags are keywords used to describe a fic or post. They can serve a variety of functions, but at their core they tell a viewer what to expect when they click in. On some sites (like Tumblr), they are at the bottom of the post or in the body of the post (like bsky). On AO3, they are the third thing seen, after title and author.

As seen in this handy infographic from SummerofSpock on tumblr, tags on A03 fall into 5 rough categories: Canon, Format, Tone, Relationship, Theme.

[full image ID in ALT text. Infographic titled “Tags are Tricky…a quick and dirty guide” with tag example lists in the categories of Canon, Format, Tone, Relationship, Theme. Each box is a different pink, in a gradient. End ID.]

source: https://summerofspock.tumblr.com/post/698388759652319232/mostlyinthemorning-i-kind-of-suck-at-tagging-so

Not every fic might use every category, and there are certainly tags that overlap categories. There’s also what I consider a 6th category, which is Author Commentary (no beta we die like xx, character needs a hug, why did i do that much research for a single paragraph, etc).

All of that aside, why should you use tags?

They help readers find and enjoy your fic! The two main uses of tags when searching is Seeking and Avoidance.

Seeking is when a reader really wants to read a particular thing, like they want fix-its only or just Modern AUs. Once they narrow it down to fandom, these are the tags they’ll type into the search bar. If your work isn’t properly tagged, it won’t show up, even if it’s the epitome of a Coffee Shop AU and that’s the term they search. Generously tag so readers can find you!

Avoidance is excluding a fic from consideration due to a particular theme or topic. Maybe their pet just died, so any mention of Animal Death is out. Maybe they are really tired of a particular ship, or are narrowing down for a rarepair. On AO3, there’s a section in the filter bar for excluding tags (see below, boxed in blue). Readers can eliminate what they don’t want to see, which is wonderful! They can select exactly what they want; not every fic is for every reader. Generously tag, so readers can be selective!

[ID: the Archive of Our Own filter bar Exclude section. End ID.]

Still unsure how to tag your work? Or stuck on other aspects, like ratings and warnings? The Fanfic Author’s Guide to Metatext (As Used on Ao3) by Eiiri is an incredible, in-depth explanation of everything contained within the metatext (tags+warnings) block on an AO3 fic. I — this event’s mod — use this text as part of my determining for rating guidelines, and I have found it extremely helpful for tagging my own works. View in full on tumblr and AO3 at these links

full text in post:

AO3 version, from which you can download as a pdf, epub, or other format:

https://archiveofourown.org/works/30986561/chapters/76535018

Additionally, this event requires certain tags be honored and present as needed, primarily common content warnings or hot topics. See the rules post for more information. These tags at least need to be present in any promo post that are applicable, though tagging the fic itself is always good practice. After all, tags are like the ingredient label of a fic.

Still not sure what to tag and want more inspiration? This post from @/insanitysilver has great links to further help, as well as an example of a tagged fake fic!

~

Have a question not answered above? Is there something important I missed? Want to see a post about tagging for Tumblr, Twitter, or another site specifically? Start a discussion in the replies and reblogs! Thanks for participating, and good luck with your wip!

-

Tools Tuesday is a weekly part of the Finish What You Started event where I share various resources I have found to help everyone complete their WIP. Have a resource you want to share? Send it in a message and I’ll take a look!

[fagcrisis]

this is already a super long post and someone else explained why this is completely fucking insane (THIS IS TORTURE THEY DO THIS TO PEOPLE TO TORTURE THEM) but i just wanna add my 2 cents

so i have long covid syndrome right, and so does my sister. what the both of us actually have is (among some other things in my case) is chronic fatigue syndrome. because its not a very well understood illness, there is a lot of grifts and just unhelpful/harmful advice out there about it. even if you turn to people who actually have it and have had it for years, their tips will likely be completely useless.

people sometimes recover, and then they will say its because of X thing they did (if theyre a disability influencer its X thing they bought) but the reality is that nobody really knows why some people recover from cfs and some dont.

researching this stuff for yourself is hard, but these are some things i do, if it helps

- never buy anything and never believe anybody who is selling you anything. if you read a blog post, or watch a video by someone with cfs and they try to sell you a product or god forbid a training course, disregard everything theyve said

- check every source, ask for sources on unsourced claims. google scholar is your friend, inputting some variation of cfs/long covid and the keywords in the claim is bound to bring up something interesting. if nothing else youll learn something new. it sucks that you have to do this. but you gotta

- dont assume you have to do everything people say you do. there is a lot of legit advice out there, by people who have recovered or simply learned to live with cfs. it still wont necessarily work for you. the most important thing is to be patient with yourself

- get mobility aids. seriously a cane was a gamechanger for me and a wheelchair allowed my sister to go outside for the first time in a year. this is the one thing i 100% believe everybody should do, even if you dont have trouble with going places right now, you might in in the future. just remember its an option

- try to keep yourself entertained by doing new things sometimes. on my worst days i get stuck on my phone for hours and it just makes me upset and doesnt help. u may think there isnt a lot to do in bed but you can always try getting into formula 1 or something. just, some kimd of new stimulatiom for your brain to chew on. you could take a pair of pants you were gonna throw out and dismantle it completely. pull out the seams. unravel the fabric thread by thread. ive done this and it helped. yknow. something

anyway absolutely do not solitary confine urself, take care, stay safe, talk to people and ask for help. it sucks. do not solitary confine yourself please

[styrmwb]

Rambling About Magic the Gathering X Final Fantasy - Final Fantasy XIII

After the... tragedy, that was the last couple games, we're back on the uptick with XIII.

Snow Villiers

Look at Snow putting the beatdown on a Cie'th. I don't think XIII gets to shine AS cool as some older games do in a more realistic artstyle, but it is still nice. The vigilance is good for making him a tank, but the power increase to friendship? That's some Snow shit if I've ever heard it; the dude fights for his friends.

Magic Damper

This is... a strange pick? I guess? I mean, functionally, it's great. But it's an odd pick, I had to do research to find it out, cause I never really interacted with this myself. I do like the detail of Fang being used though, since it's either her or Snow that can get that full effect.

Fang, Fearless l'Cie

Fang and Vanille being essential for each other is perfect I'm glad I posted this on pride month, I really like how their art is the same scene from different perspectives. I don't think I really understand her main effect, but the pairing with Vanille is all that's important.

Shambling Cie'th

Having any kind of Cie'th was a must, and I'm glad they're here. Although, interesting how they picked a Sacrifice, rather than the main model you always see. I like the entering tapped, cause it kinda makes me think of 1. the slowness of the enemy themself and 2. how you run into enemies to start up a battle in the game, though that might be a bit of a stretch.

Summon: Brynhildr

A very, very interesting pick of Summon, but I'm not mad. Gestalt Mode giving her haste is very funny; turning into a car does make you faster, after all. I gotta say, the art is also killer, I love the flame effect in the alt art.

Thunder Magic

Who else to get Thunder magic other than Lightning? I believe she's depicted in the Vile Peaks; which would be fitting, since that's where you fight Odin.

Gran Pulse Ochu

This is the best Ochu they could have picked; XIII Ochus are MENACES. I do get why it has that ability, sort of like, growing, but I do think it would have been better if it summoned microchus. Deathtouch is perfect, considering how stupid strong they are.

Sazh Katzroy

There's something about this art that I love. He looks like an old painting, or 50s advertisement, or something. It's funny how much Sazh-related content is getting love in this set, considering how the game's sequels treat him. He deserves the best. I love how his second effect represents how he's The Synergist of the group and gives great buffs.

Sazh's Chocobo

Tiny baby. Adorable art.

Vanille, Cheerful l'Cie

Again, I love how Vanille and Fang's art are together. Her milling makes me think of her Death attack, and then the returning is a Medic thing; that's my interpretation, at least.

Ragnarok, Divine Deliverance

THIS is the real reason for Fang and Vanille, an absolutely incredible pick of card. I like to think their effect, other than all the keywords for being busted, is destroying Orphan, and saving Cocoon/Serah/Dajh.

Hope Estheim

My boy! My favorite character from XIII (a hotter take than liking XI). Obviously he has lifelink since he's The Medic, but I don't really get the mill, beyond fun gameplay. Maybe it's Ravager? Shoutouts to Alexander appearing in his art.

Lightning, Army of One

This is incredible. Obviously Lightning was gonna get a lot of love, she's one of the FF poster children, but this is great. Other than her main art being beautiful, her alt art reminds me of the pose she enters at the end of FFXIII-2, which makes me happy. Her getting a stagger mechanic is such a good way to represent XIII's combat.

Serah Farron/Crystallized Serah

This art is OUTSTANDING. Keeping Serah and Snow's hand in the exact same positions, but in different contexts, is incredible. I really love her flavor text. Her normally feels like she's just supporting Snow, or Lightning, but she's the reason for everyone getting together, so that's why her crystallized form empowers more things. I really love this card.

Eden, Seat of the Sanctum

Eden's main effect feels like Ragnarok's, just slightly different. Mill a Fang and Vanille, destroy Eden, bring back Serah. Great art, as usual.

Island

In this generic land, we have Lake Bresha! This is a good pick, especially since Anima is such a striking set piece for the center.

Cid, Timeless Artificer

I think Raines is the one Cid who suffers from The Bit the most, consider that he's not much of an artificer at all. But it's good art.

Lightning, Security Sergeant

In the Starter Kit we have... another Lightning. This just feels like a way for people to get Lightning without missing out on the Mythic Rare, but it just feels like we could have gotten a better slot, an extra slot, like Xande and Beatrix. Is there a XIII character with an X?

With 15 out of 309 cards, XIII represents 4.85% of the set. While it doesn't have a lot of cards, I think the cards it does have does XIII well. Of course, I'd want more, but we at least have a complete party here.

Things I would add: A villain. What is with the villains being excluded. No Barthandelus, no Orphan, this is wild. I also would maybe have liked to see Odin, since he's so iconic to this game.

[evitcani-writes]

Wait I refuse to save this for tags.

Okay so one of the funniest problems in LLMs is how to make an LLM unlearn or forget something it shouldn’t do or know.

There are various methods, but unfortunately there is not a forget button (sort of). All of them are in these big scientific papers but they are as follows:

SHAME: Force the robot to read a bunch of basically 4Chan troll posts from 2008 and tell it, “See that? That’s what you sound like.” So it stops doing that thing.

TERRIFY: You basically blast the keyword of the thing you want it to forget with a bunch of noise so it becomes really inefficient if it goes “near” that area

GASLIGHT: You tweak the memory of the model so the information you want it to “forget” seems less important.

BELITTLE: They use a fancy phrase (Retrieval Augmented Generation) but basically tell it to just copy/paste from a trusted source and reword it slightly instead because it is so wrong and bad.

So you might be asking: okay but why not just delete the information from the training model?

Well obviously that takes too long and it’s really expensive and tech companies don’t waaaaanna.

If you see tools for glazing art as a defense, this is essentially the types of algorithms they use to keep your data out of tech company’s mouths. While it IS hilarious, I do think these algorithms are an important area of research because they offer insight into how data is judged as “good” or “bad”.

Eventually, these human-guided judgements will be given to AI and you should be able to use those to guide your own privacy.

All that said: FUCK HARRY POTTER.

The joke here is the benchmark (called MUSE) on how good an algorithm is at making an LLM forget is making it forget anything to do with Harry Potter or the author which. Also funny. I would like training models to not use this post, so I hope by mentioning Harry Potter and Aunt Petunia and frying pans a lot as well as a word deemed inappropriate for the AI to use in a response it will then not use this post. Thank you for coming to my joke-footnote. My jootnote. my footjoke.

[mariacallous]

Dallas-based small business owner Allen Walton says he just sold out of one of his products, a surveillance camera used by law enforcement and private detectives. That would normally be great news for Walton’s electronics company, SpyGuy, which specializes in gadgets like GPS trackers and hidden camera detectors. But thanks to the Trump administration’s ever-shifting tariff policies, Walton says he doesn’t know if he should replenish his stock. His products are mostly manufactured in southern China, and the new additional 145 percent tariff on Chinese imports will completely change the economics of his business.

Like almost every other electronic device on the market today, what Walton is selling isn’t typically manufactured in the United States, and all he can do is to wait for the tariff situation to hopefully change again soon. “It took me five years to finally rank the number one keyword on Google. That’s why we ran out of stock. Now, I don’t know if it’s worth it to have my hit products, so that’s really frustrating,” he says.

As Trump has played a game of a tariff peek-a-boo in recent weeks, repeatedly announcing new rates and then calling them off, business owners have struggled to contend with the whiplash and plan for the future of their companies. WIRED spoke to over a dozen US business owners, including mom-and-pop shops, fashion brands that have over $100 million in annual revenue, a tattoo supply vendor in Philadelphia, and a mattress maker in Ohio, who all said the same thing: Chinese manufacturing is still the gold standard of the world and moving production to a new region would be extremely difficult, regardless of how high tariffs are.

Walton can personally directly compare what it’s like to manufacture in China versus the US because his business takes orders from the US government, which is willing to pay a premium for goods produced locally. “Every consumer electronics manufacturer goes to China. I don’t even know how to feasibly make something like that at a price point that would make sense for me and my customers that aren’t the US government,” he says.

Tariffs alone won’t be enough to motivate companies to set up manufacturing in the US, says Kyle Chan, a Princeton University researcher who focuses on industrial policy. “But let's say it does come back, I would really doubt whether it could be at the level of quality and price that American consumers have been enjoying for a long time,” he says. “Once an industry is gone, once you lose this broader ecosystem, then it's really, really hard to bring back.”

The Myth of Cheap Prices

Cost is undeniably an important reason why businesses choose to source from China. But experts say it’s incorrect to assume that lower prices mean lower quality, and the reason manufacturing in China is cheaper than other regions doesn’t always have to do with how much workers are paid. In fact, lower wages have become a less important aspect of China’s manufacturing strength as the country has moved up the value chain, says Eli Friedman, an associate professor studying China’s labor force at Cornell University.

“You definitely can’t say because wages in Chinese factories are only 25 percent of what American counterparts are working for, that the quality is going to be 25 percent of the American product,” Friedman says. “That’s much too simplistic a way to think about this.”

Cultural norms like working long hours and intentionally spending decades in the same industry often means that workers in China have become more skilled and specialized in certain areas. China is also a world leader in the production of industrial tools, which means factories can easily adjust machinery to fit the ever-changing needs of their customers. As a result, Chinese factories are often more responsive to customization demands from clients and more capable of precisely orchestrating their design intentions.

Casey McDermott, cofounder of the jigsaw puzzle company Goodfit, says it’s “definitely a customer misconception that quality from China is cheap.” Customers often ask if Goodfit’s puzzles are made in China (they are), so McDermott says she tried to find a local company that could produce them. The manufacturer she found quoted her three times the price she currently pays, but still couldn’t meet the same production standards as her supplier in China, which has been in the business for decades and developed specialized expertise over time.

“Our boxes are a thick, soft-touch matte material. Our puzzle pieces themselves have a very tight and satisfying fit—they are thick and don't bend, and are finished with a canvas-like coating,” says McDermott. “These are all details which domestic factories were not able to replicate for us.”

Another reason that small and micro businesses, in particular, turn to China for manufacturing is the opportunity to do small production runs. Suppliers in other countries often need to import the raw materials from China regardless, making it economically viable to produce an item only if a customer orders, say, 1,000 units or more in some cases.

Melissa, an artist who makes acrylic keychains, says she can place orders with a Chinese supplier for as little as three units at a time. “This is amazing for artists who have a lot of designs but aren’t able to sell 50 plus” of each one, says Melissa, who asked to only use her first name for privacy reasons.

One-Stop Shop

Products are sometimes simply unavailable anywhere else but China. Jeff Logan, the owner of Tattz Supplies in Levittown, Pennsylvania, has been in the tattoo business since the 1990s, long before a German company invented the premade tattoo needle cartridges that have since become the industry standard.

Logan says there are currently no American companies that make the cartridges, and European ones don’t allow shops like his to add their own branding. That left him with only one option: China.

But another nice thing about working with Chinese suppliers is that they frequently also sell all of the other tattoo supplies he needs. “Literally, I can get everything you would need to set up a tattoo shop,” Logan says. “I hate to say it—I think they beat us at capitalism.”

Logan is describing a key part of what has given China an edge in the global manufacturing industry: The country has a massive population, and there are entire towns, or even clusters of towns, that specialize in producing specific products or items for specific industries, says Lin Zhang, an associate professor at the University of New Hampshire who has conducted field work in China at small factories and interviewed local sellers.

For example, the town of Beilun in eastern China is home to over 3,000 mold factories, which produce everything from cake molds to molds for making Tesla car parts. A few hours away in the town of Gaoyou, there are roughly 1,300 factories that manufacture street lamps and other kinds of road lighting.

When one factory in one of these towns designs a new product, others nearby can quickly copy it or produce their own, slightly different version. There’s even a Chinese word for these kinds of dupes: shanzhai. Creating such a densely concentrated and rapidly iterative ecosystem like this took years of concentrated effort. “It all requires a significant amount of flexibility of the supply chain. I don’t think any of this is built in a day—it requires long-time cooperation between technical workers on different levels,” Zhang says.

Factories Won’t Appear Overnight

Many US business owners told WIRED that when they explored manufacturing domestically in the past, they have run into a wide range of challenges, such as higher costs, trouble sourcing raw materials, lack of available labor, and regulatory restrictions.

Logan says he once “went through the whole idea” of starting his own needle cartridge manufacturing line in the US, but he learned that it would cost about $8 to $10 million just to get the factory up and running, including the cost of machinery, making molds, and building a sterilization department. China is also the only country that produces the automated machines he would need, which are still subject to Trump’s tariffs if he were to try to onshore right now.

Kim Vaccarella, the founder and CEO of a handbag company called Bogg, makes products out of EVA, a rubber-like petroleum byproduct also used for flipflops and yoga mats. Vaccarella says it’s possible to make EVA products in Vietnam, but when she researched sourcing from there, she found that a lot of the factories were Chinese-owned and employed Chinese engineers. “China has mastered EVA. They’ve been doing shoes in EVA for 20-plus years, so it was really our first choice,” Vaccarella says.

If Bogg tried to move its manufacturing to the US, Vaccarella says she believes she would also need to hire Chinese talent to help ensure the production lines were set up correctly. But she worries that would be difficult, especially given the Trump administration’s current policies to reduce immigration. “With everything going on with our borders, is it going to be hard to get the visas for the Chinese counterparts to come in and be able to help us build this business?” she asks.

Another challenge is that the supply chain for many products is already fully globalized, with different steps spread out between different regions that each have their own unique comparative advantages. Take lithium for a battery, for example, which may first be mined in Chile or Australia, then sent to China for refinement, then sent to Japan or Korea to be packaged, and then finally shipped to Europe or the US to be put into a car.

“Moving those kinds of supply chains to the US would essentially mean that US factories have to win out across every single node, not just the final product. And I think that's a real challenge,” says Hugh Grant-Chapman, an associate fellow at the Center for Strategic and International Studies studying trade and politics in the context of US-China relations.

Still in Limbo

With Trump’s tariff policies seemingly changing almost every week, business owners don’t know what the status of their companies will be tomorrow. Some have stopped placing orders for products and supplies for the time being, while others are closing down, at least temporarily.

Walton, the seller of spy equipment, says he is not ordering from China at the moment, but some of his colleagues have containers of products currently in transit to the US and are anxiously checking every day what the new tariff rate on them is going to be. He has also heard some friends are preemptively laying off employees to prepare for potential economic difficulties ahead.

“Ultimately, businesses want things to be at the right price, and they don’t want to lose customers or employees,” says Charlotte Palermino, the cofounder of skincare brand Dieux, who has been vocal about the impacts of the tariffs on social media. “What these tariffs are doing is they are making us choose between our employees or our customers. Either way, it’s bad for the economy.”

[jasper-tarot-reader]

Hi jasper!!

They/them DB again :3

I am back for another reading if that is ok :D

This time i am looking for,, advice? On where to go or maybe where to restart with my craft

Background info: i've been very on and off with all this stuff and kept jumping around without a purpose, so im wondering if there is anything to know before i "lock in" i suppose lol

Im sorry if this doesnt make much sense but i trust u :3

Welcome back to the ask box, DB! For this reading, I have blended the As Above half of the Book of Shadows Tarot by Barbara Moore with the Spirit Allies oracle deck by Jill Pyle and Cidney Bachert! Both of these decks are very Wiccan, but they're also some of the more actually-craft-focused decks I own, so we'll just have to grit our teeth. You have received the 6 of Fire reversed, the 5 of Fire upright, and 31. Kratom for this reading!

Oh this is a delightful spread, sliding down from 6 to 5. And if you do the thing that tarot recommends and add the individual numbers of 31 (3 and 1) together, you get 4, continuing the slow slide. Quite nice.

So here's what's going on with the As Above deck. The suits are all renamed to their elements and assigned a category. In this case, Fire is planets and salamanders. Broadly speaking, this suit emphasizes things like candle magic - up to anointing, carving, and everything to do with that. The 5 and 6 of Fire, then, are Jupiter and Saturn respectively. Instead of reversals, this deck technically has shadow sides, which is what Saturn is portraying.

With me so far?

The reversed Saturn indicates the building of walls and retreat. The fear of failure overwhelms the desire to succeed. This may be a case where you're scared of things not working in your practice. As annoying as it is for things to not work when you put time into them, it's very important to understand that failure is not total. In the wise words of Miss Frizzle, "If at first you don't succeed, find out why."

So, I've been getting into planetary magic recently. Been dipping my toe in and making a document of keywords and correspondences and whatnot. Somewhere among all of that research, I came across the idea that Jupiter opposes Saturn. Jupiter is benefic and auspicious, while Saturn is harsh and malefic. Saturn is when you want to bind and punish, while Jupiter is when you want to grow and gain.

Jupiter, the Great Benefactor, is "like everyone's favorite uncle - generous, fun and charming", according to Barbara Moore. And I would agree. Jupiter is associated with things like prosperity, expansion, and religion/spirituality. This could mean that getting back into the actual spiritual part of your practice, if such a thing existed previously, could help. Otherwise, magic to help you and the folks around you is also a potential point to consider as you get back into your practice or rework it.

And now, for something completely different. Mitragyna Speciosa is a tropical evergreen from southeast Asia. Its leaves, the Kratom part, has been used in herbal medicine for chronic pain, opioid withdrawal symptoms, recreational purposes, and more...although the United States Food and Drug Administration disagrees.

As a card, however, Kratom asks you this: What are you trying to avoid or ignore that you know is a problem? What are you holding onto that's just holding you back? As you handle problems, you'll generally feel better, even if the solution may sting a bit. It's gonna be uncomfortable, but discomfort is a necessary part of life, even though we all hate it. This card actually ties back in with the 6 of Fire/Saturn card, in a way.

Whew! I see why @khajiit-reads pulls multiple cards for questions, I love the amount of detail I can put into this reading, even though it takes a bit longer. It's very nice to see how all the cards interact.

Anyhow, I hope this reading has been helpful! If you feel so inclined, please feel free to send feedback in my ask box, leave feedback in a reblog of this reading, and/or reblog my reading guidelines!

~Jasper

[innomaxstartup]

How to Start a Business from Scratch in 2025 – A Step-by-Step Guide for New Founders

Thinking about launching your own business but don’t know where to begin? You’re not alone. In 2025, starting a business from scratch is more accessible—and more competitive—than ever before. Here’s how to do it right.

🚀 Introduction: Why 2025 Is the Perfect Year to Start a Business

The rules of entrepreneurship are changing fast. Thanks to AI tools, digital platforms, and remote work, building a business from scratch has never been more possible—or more exciting.

But with opportunity comes complexity. The startup world in 2025 is competitive, fast-paced, and constantly evolving. If you’ve got an idea and the ambition to bring it to life, this guide will walk you through how to start a business from scratch—step by step.

Whether you’re launching a tech startup, a local service, or a creative venture, this practical roadmap will help you move from dream to launch with clarity and confidence. Importance of Startups for India’s Economy 

Startups play a pivotal role in shaping India’s economy by creating jobs, fostering innovation, and contributing significantly to GDP growth. As of 2022, startups accounted for about 2.64% of employment in the Indian market, highlighting their importance. The government of India has recognized this potential and launched various initiatives, such as the Startup India scheme, to support startup growth through funding, mentorship, and favorable policies. This ecosystem has propelled India into the ranks of top global leaders in innovation and entrepreneurship. 

 Step 1: Validate Your Business Idea

Don’t build before you validate.

Many new entrepreneurs fall in love with their idea before checking if people actually need it. In 2025, with customer attention at a premium, market validation is non-negotiable.

Here’s how to validate:

Talk to potential customers (online or offline).

Use tools like Google Trends, Reddit, and Quora to check demand.

Launch a quick landing page with tools like Carrd or Webflow and collect signups.

Offer a pre-sale or pilot to gauge interest.

If no one bites, pivot or refine.

Step 2: Do Market Research

Understand your customers, competitors, and trends.

Before spending time or money, study the landscape. What’s trending in your industry? Who else is offering similar products or services?

Use:

Google & YouTube for trend spotting.

SEMrush or Ubersuggest for keyword and competitor analysis.

Statista, CB Insights, or even Instagram/TikTok for emerging consumer behavior.

Find your edge. Your unique value proposition (UVP) is what will separate you from the noise in 2025.

 Step 3: Write a Simple Business Plan

This isn’t corporate homework—it’s your action blueprint.

In 2025, your business plan doesn’t have to be 40 pages long. Keep it lean, focused, and useful. Include:

What you’re selling

Who it’s for

How you’ll reach customers

Cost to build/operate

Revenue model (how you’ll make money)

Short-term and long-term goals

Tools like Notion, LivePlan, or Canva Business Plan templates can help make it painless.

 Step 4: Choose a Business Name & Register It

Your brand starts with a name.

Make it:

Easy to remember

Easy to spell

Relevant to your offering

Available online (domain + social handles)

Use tools like Namechk, GoDaddy, or NameMesh to check availability. Once chosen, register it in your country or state. In India, use the MCA (Ministry of Corporate Affairs) portal. In the US, check with your Secretary of State’s website.

Don’t forget to buy the domain and secure the social media handles.

 Step 5: Handle Legal & Financial Basics

Yes, it’s boring—but skipping it can cost you.

Choose a business structure (sole proprietorship, LLP, private limited, etc.)

Apply for licenses or permits based on your industry.

Open a business bank account.

Set up accounting tools like Zoho Books, QuickBooks, or even Excel if you're bootstrapping.

Separate personal and business finances from day one.

If unsure, talk to a startup consultant or accountant. Step 6 : Choose the Right Business Structure

In 2025, many new founders prefer flexible setups that protect their personal assets and allow easy growth. You can choose from:

Sole Proprietorship (easy, but less protection)

LLP/LLC (more legal protection, preferred for small businesses)

Private Limited Company (ideal for startups looking to raise funds)

Each country has its own rules, so check your local regulations or consult a business advisor.

Step 7 : Build Your Online Presence

If you’re not online, you’re invisible.

In 2025, your digital presence is as important as your product. Get started with:

A clean, responsive website (WordPress, Wix, or Webflow)

Active social media profiles (LinkedIn, Instagram, YouTube, depending on your audience)

A basic Google Business Profile if you’re local

Email marketing tools like Mailchimp or Beehiiv

Build credibility through consistency, not perfection.

 Step 8: Create a Minimum Viable Product (MVP)

Start simple, launch fast.

Whether it’s a physical product, digital service, or mobile app, launch with the minimum set of features needed to test real demand.

Your MVP might be:

A no-code app built with Glide or Bubble

A service offered through DMs and GPay

A prototype product made by hand

Speed is your friend. Launch. Learn. Improve.

Step 9: Start Marketing Early

If you build it, they won’t come—unless you market it.

Use cost-effective methods to start:

Organic social media content

Blogging and SEO (try ChatGPT to draft posts!)

Influencer partnerships or product seeding

Referral programs or giveaways

Cold outreach (emails, DMs, calls)

In 2025, community is currency—build yours early and nurture it.

 Step 10: Explore Funding Options (If Needed)

If your startup requires capital, explore:

Bootstrapping (your own savings)

Friends & family

Crowdfunding (Kickstarter, Ketto, etc.)

Angel investors or venture capital

Startup accelerators or incubators

Pro tip: Even if you’re not raising money yet, create a pitch deck. It clarifies your vision and makes you look investor-ready.

Benefits of Government Schemes for Startups1. Financial Support: 2. Tax Exemption 3. Simplified Compliance 4. Easier Public Procurement 5. IPR Support 6. Access to Funding 7. Incubation and Mentorship 8. Mentorship and Skill Development 9. Networking Opportunities 10.Promotion of Innovation

Conclusion: 2025 Is the Best Time to Build. So Start.

Starting a business from scratch isn’t about waiting for the “perfect” moment. It’s about taking the first small step, validating, building smart, and learning fast.

In 2025, you don’t need a million-dollar idea. You need clarity, a problem to solve, and the grit to keep going.

✅ Ready to launch your startup?

At Innomax Startup Advisory, we help first-time founders go from idea to impact with mentorship, incubation, funding support, and everything in between. Don’t do it alone—get expert help that actually moves you forward.

👉 Visit https://innomaxstartup.com/ to get started. Your business starts now Let’s build it—step by step.

[medicalseoblog]

Medical SEO Guide: How to Boost Your Healthcare Practice’s Online Presence

In today’s digital age, having a strong online presence is no longer optional—it's essential, especially for healthcare providers. Whether you run a small clinic, a dental practice, or a large hospital, reaching patients online is critical for growth. This Medical SEO guide will help you understand how to optimize your healthcare website so that it attracts more traffic, builds trust, and converts visitors into patients.

What is Medical SEO?

Medical SEO (Search Engine Optimization) is the practice of optimizing your healthcare website and online content to rank higher in search engine results pages (SERPs) when people search for medical-related services or information. The higher your site ranks, the more visible you become to potential patients searching for healthcare providers.

Unlike general SEO, Medical SEO requires extra care because the healthcare field is highly regulated and sensitive. Medical professionals must provide accurate, trustworthy, and authoritative content while following HIPAA and other privacy standards.

Why is Medical SEO Important?

Patients Start Online: Around 80% of patients research health-related topics online before booking an appointment. If your practice doesn’t show up in search results, you risk losing new patients.

Local Searches Dominate Healthcare: People often look for nearby doctors or clinics. Optimizing for local SEO ensures that your practice appears when patients search “doctor near me” or “urgent care in [city].”

Builds Credibility and Trust: Ranking high on Google signals credibility. Quality content combined with positive reviews and professional website design reassures patients.

Competitive Advantage: Many medical practices still don’t utilize SEO effectively. By investing in a strategic Medical SEO plan, you can outshine competitors.

How to Implement Medical SEO: Step-by-Step Guide

1. Keyword Research: The Foundation of Medical SEO

Start by finding keywords that potential patients use. Think beyond generic terms like “doctor” or “clinic.” Include long-tail keywords like “pediatrician in Dallas” or “best dermatologists for acne scars.”

Tools like Google Keyword Planner, SEMrush, or Ahrefs can help identify valuable keywords with good search volume and manageable competition.

Tip: Incorporate the keyword Medical SEO guide naturally throughout your site, blog posts, and metadata to improve relevancy.

2. Optimize Your Website Structure

Your website must be easy to navigate and mobile-friendly. Patients want quick access to:

Contact information and appointment booking

Services offered

Doctor profiles

Patient resources and FAQs

Make sure your site loads fast—slow websites frustrate visitors and hurt rankings. Use clean URLs, descriptive titles, and header tags (H1, H2, H3) to organize content effectively.

3. Create Quality, Authoritative Content

Google prioritizes content that’s trustworthy and useful, especially for “Your Money Your Life” (YMYL) niches like health. Provide:

Detailed service pages explaining treatments

Blog articles answering common health questions

Videos demonstrating procedures or introducing your team

Patient testimonials and case studies

When writing content, use clear language and cite reputable sources. Including the keyword Medical SEO guide in your blog titles and content can boost your authority on the topic.

4. Local SEO: Target Your Community

Local SEO is crucial for medical practices. Here’s how to nail it:

Claim and optimize your Google Business Profile with accurate details, photos, and office hours.

Encourage happy patients to leave positive Google reviews.

Use local keywords, e.g., “family doctor in Chicago.”

Get listed on local directories such as Healthgrades, Zocdoc, and Yelp.

This helps you appear in the coveted “local pack” at the top of search results.

5. Technical SEO: Backend Must-Haves

Technical SEO improves your website’s crawlability and user experience:

Use SSL encryption (HTTPS) for security.

Fix broken links and 404 errors.

Create an XML sitemap and submit it to Google Search Console.

Optimize images to reduce loading times.

Implement schema markup for medical practices, helping Google display rich snippets.

6. Mobile Optimization

Most people use smartphones to look up health information. Make sure your website is responsive and easy to use on any device. Google favors mobile-first indexing, so a mobile-friendly site is essential for Medical SEO success.

7. Link Building and Partnerships

Build backlinks from authoritative sites like medical associations, local news, or health blogs. Guest posting and collaborations can boost your domain authority and improve rankings.

8. Monitor and Adjust with Analytics

Use tools like Google Analytics and Google Search Console to track:

Visitor numbers

Bounce rates

Keyword rankings

Conversion rates (appointment bookings, contact form submissions)

Regularly analyze this data and adjust your strategy to maximize results.

Common Medical SEO Mistakes to Avoid

Ignoring local SEO: If you’re not targeting local patients, you miss a huge opportunity.

Keyword stuffing: Overusing keywords like Medical SEO guide makes content awkward and penalized by Google.

Neglecting patient reviews: Reviews are social proof that can dramatically affect your rankings and patient trust.

Slow website: Patients won’t wait for a sluggish site; speed affects ranking and user satisfaction.

Unclear CTAs: Make sure it’s easy for visitors to book appointments or contact you.

Conclusion: Medical SEO Guide to Grow Your Practice

If you want your healthcare practice to thrive in the digital world, investing time and effort into Medical SEO is non-negotiable. By researching the right keywords, creating authoritative content, optimizing your website, and focusing on local SEO, you’ll attract more patients and build long-term credibility.

Remember, SEO is an ongoing process, not a one-time fix. Stay updated with Google’s algorithms, patient behavior, and medical industry trends to keep your site ranking high.

Use this Medical SEO guide as your roadmap to unlock the full potential of your online presence—and watch your practice grow, one search at a time.

[kaurwreck]

because you mentioned research, do you have any advice or methods of doing efficient research? I enjoy research too but it always takes me such a long time to filter out the information I actually need that I often lose my momentum ;__;

I'm not sure if I'm the best resource for this; I'm so dogged that once I start, it's hard for me to stop. The more tangled or difficult a research question, the more engaging I find it. In addition to loving cats, part of why I have cats is because they are very routine-oriented, and they'll pull me out of my hyperfocus for meals and sleep if I become too caught in what I'm researching; otherwise I don't notice I'm hungry or exhausted. It's not uncommon for me to focus so intensely that I'll look up and suddenly realize I've been researching something for 8+ hours.

But, in general, while it depends on what you're researching, I recommend having an expansive toolkit of resources. Google is fine, but it's only one index of many. I also use other databases and indexes like JSTOR, ResearchGate, SSRN, and Google Scholar (which is helpful for navigating Proquest, too, since Proquest's search function is incompetent). I also use DuckDuckGo, which is infinitely better for privacy than Google and which doesn't filter your searches or tailor them based on your location and search history, so you receive more robust results and significantly fewer ads (this has a tradeoff, which is that sometimes the searches are less precise).

Sometimes, I use Perplexity, but I do not recommend using Perplexity unless you are willing to thoroughly review the sources linked in its results because, like any generative AI tool, it relies on statistical probability to synthesize a representation of the information. In other words, it's not a tool for precision, and you should never rely on generated summaries, but it can help pluck and isolate resources that search indexes aren't dredging for you.

I also rely on print resources, and I enjoy collecting physical books. For books, I use Amazon to search for titles, but also Bookshop.org, e-Bay, Thriftbooks, AbeBooks, Common Crow Books, Paperback Swap, Biblio, and university presses (my favorite being the University of Hawaii Press, especially its On Sale page, and the Harvard East Asian Monographs series from Harvard University Press). This is how I both find titles that may seem interesting (by searching keywords and seeing what comes up) and also how I shop around for affordable and used versions of the books I would like to purchase. (If you don't want to buy books, local and online libraries and the Internet Archive are great resources.)

Most relevantly, and I assume most people might already know this, but I can't emphasize its importance enough: use Boolean logic. If you are not using operators and modifiers in your search strings, you are going to have immense difficulty filtering any relevant information from indexes.

[saasadvices]

Keyword Research With Semrush a Step-By-Step Guide

Want to learn SEO the easy way?

When I started, I didn’t know how helpful keywords were. But then I tried them—and wow! They worked. Just think—knowing the words people type into Google. It’s like having a treasure map.

With a tool like Semrush, more people can find your site. Keyword research isn’t hard. It’s smart. In this guide, I’ll show you how to use Semrush. I did this when I got serious about blogging.

You’ll also learn what others are doing. And you’ll see how to do it better. Let’s begin. Your next big win starts here.

Getting Started With Semrush

Let’s start simple.

Semrush helps you find great keywords. This guide shows clear steps to find the best ones. You’ll also see what others are doing—and how to beat them. If SEO feels new, this will help a lot.

When I used Semrush for the first time, I was amazed. I found one keyword. It was easy to rank. That one word brought readers for months. A small step—but it changed things.

Semrush may look hard. But it’s not. It gets fun fast.

Creating an Account

Step one? Make your Semrush account. Go to the site and click “Sign Up.” You can try it free. Or pick a plan.

It’s simple. Type your email. Pick a password. Follow the steps. Check your inbox and click the link.

I signed up on a weekend. I wanted to know why my blog wasn’t working. In just a few hours, I saw so much.

Now you have the same tool the pros use. It’s your turn to use the data and grow.

Navigating The Dashboard (Very Easy to Read)

When you log in, the Semrush dashboard is the place to start. It might look like a lot. I felt that way at first too. But each part has a job.

On the left, there’s a menu. It has tools like Domain Analytics and the Keyword Magic Tool. Hover your mouse over each one to learn more.

Not sure where to begin? Click the Projects tab. I used that when I first checked a friend’s website. It showed me how the site was doing and what to fix.

You can move parts of the dashboard around. I like putting my favorite tools at the top. That way, I get to them fast.

Every tool gives you data. But you can change how it looks to match your goals. This helps you stay focused. Ready to grow your site? You’re all set to begin.

Understanding Keyword Research

Keywords help people find your site. They show what your readers search for.

When I started writing blogs, I didn’t know about this. Then I learned, and my site got more visits. Semrush helps you find the best words to use.

Importance Of Keyword Research

Good keywords can bring more people to your site.

One time, I picked the right word for a post. It got lots of views. That’s how much it matters. If you skip this step, you miss chances to grow.

Types Of Keywords

There are short words and long ones. Short ones like “SEO” get lots of clicks. But they are hard to rank for.

Long words like “best SEO tips for blogs” are easier. They help you reach the right people.

I use long ones now. They bring in readers who want what I offer.

Utilizing Semrush Tools

Semrush helps you find great keywords fast. It shows you what people look for.

This makes it easy to plan new posts. It also helps more people find your site.

Keyword Magic Tool

This tool gives you lots of ideas. Just type one word to start.

It shows you other words that people use. You can sort them by search count or how hard they are.

I used this tool last week for a blog. I found 10 good ideas in just a few minutes.

If you’re stuck, this tool can help. It saves time and helps you write better.

Keyword Overview Tool

The Keyword Overview Tool is great when you want to check how a keyword works. It shows you things like how many people search for it, how it trends over time, and how hard it is to rank for it. I use this tool a lot to see if a keyword is worth my time. It helps me decide before I spend hours writing.

You can also see the top pages that rank for your keyword. One time, I was shocked to see low-quality pages at the top. But the tool showed me they had strong backlinks and related terms. That’s why they ranked well.

Seeing this helped me plan better content. I found ways to fill in what those pages missed. This tool makes that easier. It explains why some pages win, which has really helped me with blog posts and landing pages.

Both the Keyword Overview Tool and the Keyword Magic Tool are super helpful. They give you real tips you can use. Want to grow your traffic? Try both tools—they’re a big help.

Finding Relevant Keywords

Picking the right keywords is key for SEO. Think of your site like a shop in a busy street. To bring in the right people, your signs need to match what they’re looking for. I learned this when my old site got traffic—but not the right kind.

Semrush makes keyword picking easy. It helps you find keywords that bring the right visitors. Let’s see how to do that.

Search Volume and Difficulty

Search volume shows how many times a keyword gets searched each month. More searches can mean more visitors. But it also means more people are trying to rank for it. I once tried a big keyword and quickly saw it was too hard. It felt like selling lemonade where everyone else already is!

Semrush gives you a difficulty score. This tells you how hard it is to rank for a word. I now look for ones that are easier but still useful. It’s like picking a race where I have a real chance to win.

Long-tail Keywords

Long-tail keywords are longer and more exact. They’re great because people use them when they know what they want. They’re easier to rank for and bring better traffic. I once used “best budget laptops for students” instead of just “laptops” and saw way better results.

Semrush helps you find these longer terms fast. They help you reach people who are ready to buy or act. Think about how you search—you use longer terms when you’re sure. That’s why these keywords work so well.

Are your keywords too wide? Or are they hitting the mark? Semrush can help you stay on track.

Analyzing Competitor Keywords

Checking what keywords your rivals use can change the game. You can see what works and use that info to grow your own site. I did this for a blog series and saw our traffic double in three months.

It also helps you find what’s missing in your content and what your readers want more of.

Competitor Research Tool

The Competitor Research Tool from Semrush is easy to use. It shows the keywords your rivals rank for. This helps you see their plan and how they get traffic.

You can also check how hard the keywords are and how often people search for them. I use it before writing new posts so I’m not guessing. It’s like getting the playbook before the game starts.

Identifying Keyword Gaps

Finding keyword gaps is a smart way to grow. These are words your rivals use but you don’t. That’s traffic you’re missing! I once found a gap through Semrush and wrote a quick post. That post is now in the top five!

Semrush makes this easy. You just compare your site with others. It shows what you’re missing. Then you can make content that fills the gap and brings in new visitors.

Creating A Keyword Strategy 

Creating a keyword plan helps bring steady traffic to your website. I've learned it's not just about popular words. It's about knowing what your audience types into Google and matching it with your goals. Semrush gives you easy tools to make a strong plan that lasts.

 Prioritizing Keywords

Start with keywords that match your goals. Use a mix of short (broad) and long (specific) keywords. Short keywords bring more people. Long ones often lead to more sales. When I made content for a small product, a long keyword helped me rank on page one fast. Semrush shows you how hard a keyword is and how many people search for it. Hard means more competition. But Semrush helps find good spots with decent traffic and less competition. I always suggest starting there. Think about what your audience wants. Are they just looking, or ready to buy? Knowing this helps you write content that connects and gets results. 

Organizing Keywords

Once you have your keywords, group them. Base it on topics or what people want. This keeps your content clear. It also helps Google understand your site. I use Semrush’s grouping tool to stay neat. It saves time. At first, I used a spreadsheet. It helped me stay on track and spot what worked. Ever wonder why another site ranks better with the same content? It's often about how they organize their keywords. That small step matters. Building a keyword plan is like building a house. You need a good plan and tools. With Semrush, you’re ready to build something strong. 

Tracking Keyword Performance 

Watching how your keywords do keeps your plan sharp. You’ll learn what works and what doesn’t. Semrush makes this part easy. It shows real-time data to help you make changes fast. 

Using Position Tracking 

This tool shows where your keywords rank each day. Semrush updates it daily. I once saw a drop in rank and fixed a broken link fast. That saved me traffic. Tracking helps you fix problems early. It also shows what’s working so you can keep doing it. 

Adjusting Strategy Based On Data

Don’t just collect data—use it. Semrush shows keyword trends and what’s losing ground. I’ve changed blog topics, dropped weak keywords, and updated old posts based on that. Doing this often keeps your site strong. Staying on top of things helps you grow over time. 

Advanced Tips And Tricks

Going deeper with keyword research helps you grow. Over time, I found tricks that save time and bring better results. Here are some advanced tips using Semrush. 

Leveraging Filters And Reports

Filters help find what matters. I filter by search volume and difficulty to stay focused. Semrush makes this easy. I check reports to spot trends. These help plan my next post. One time, I saw a CPC trend that led to a top blog post. **Exploring Related Keywords** Related keywords reach more people. Semrush suggests useful terms you may not think of. I use them to cover new angles in my content. Watch trends. Some words work better in certain seasons. I once updated a post with seasonal keywords and saw a fast traffic jump. These keywords help you grow without starting over. 

Frequently Asked Questions

 How To Use Semrush To Do Keyword Research?

 Log in. Go to the Keyword Magic Tool. Type your main keyword. Look at volume, difficulty, and CPC. Use filters to find the best ones. Save them and use them in your SEO plan.

 How To Perform Keyword Research Step By Step?

Know your audience. Use Google Planner and Semrush. Check what your rivals use. Focus on long keywords. Choose the ones that match your content goals. 

Is Semrush Really Worth It?

 Yes. It gives keyword tools, competitor info, and audits. It helped me grow blogs and win clients. If you care about SEO, Semrush is a great tool. 

Is Semrush Good For Keywords?

 Yes. It gives full keyword info, shows trends, and helps with ideas. I use it in all my projects. It really works. 

Conclusion

Learning keyword research with Semrush helps your content grow. It shows what works. Use that to write better and reach the right people. Try new things. Practice helps. Good keywords open doors. With Semrush, you’re ready to go. Keep at it—you’ll see results.

[articlesh]

How to Write SEO-Friendly Blog Posts

In today’s digital landscape, writing a blog post is not just about putting words on a page — it’s about ensuring your content gets found by the right audience. That’s where SEO (Search Engine Optimization) comes in. An SEO-friendly blog post strikes the perfect balance between user-friendly content and search engine best practices.

Whether you're a content creator, digital marketer, or business owner, learning how to write SEO-friendly blog posts can dramatically improve your website traffic and online visibility.

Here’s a step-by-step guide to help you craft blog content that ranks well on search engines and engages your readers.

1. Start with Keyword Research

Before writing anything, identify the keywords your audience is searching for. These are the words and phrases typed into Google or other search engines.

How to do it:

Use tools like Google Keyword Planner, Ubersuggest, Ahrefs, or SEMRush

Focus on long-tail keywords (e.g., “best running shoes for flat feet” instead of “running shoes”)

Consider search intent – is the user looking for information, buying a product, or comparing options?

Pro Tip: Target one primary keyword and 2–3 secondary keywords in each blog post.

2. Craft a Compelling, SEO-Friendly Title

Your blog title should include the primary keyword while also being attention-grabbing. It’s often the first thing users see in search results, so make it count.

Tips:

Keep the title under 60 characters

Add numbers, questions, or power words to spark interest (e.g., “10 Proven Ways to Write SEO-Friendly Blog Posts”)

Place the main keyword near the beginning of the title

3. Write an Engaging Introduction

The first few lines of your post should hook the reader and make them want to read more. Introduce the topic clearly and mention your target keyword early — ideally within the first 100 words.

Example: “Want to get your blog noticed by Google and real people? Writing SEO-friendly blog posts is your key to better visibility and higher traffic.”

4. Structure Your Content with Headings (H1, H2, H3)

Using a clear structure helps both readers and search engines understand your content.

Use H1 for the main blog title (only one per post)

Use H2s for major sections

Use H3s or H4s for subpoints under each section

Why it matters: Headings break your content into manageable chunks and improve readability — both of which contribute to better SEO.

5. Optimize for Readability

Google favors content that is easy to read. If your blog post is hard to understand, people will bounce — and that’s bad for SEO.

How to improve readability:

Use short paragraphs (2–4 lines)

Include bullet points and numbered lists

Use simple language

Avoid jargon unless your audience is technical

6. Use Keywords Naturally

Sprinkle your primary and secondary keywords throughout the content — but don’t overdo it.

Best practices:

Include the keyword in the title, first paragraph, subheadings, and meta description

Aim for a keyword density of 1–2%

Use LSI (Latent Semantic Indexing) keywords — related phrases and synonyms

Important: Avoid keyword stuffing, which can hurt your rankings.

7. Add Internal and External Links

Linking is crucial for SEO and user experience.

Internal links guide readers to other useful content on your site

External links (to reputable sources) show search engines that your content is well-researched

Example: If you mention “SEO tools,” link to your blog post about “Top 10 Free SEO Tools for Beginners.”

8. Optimize Images

Images enhance engagement, but they also offer SEO opportunities.

Checklist:

Use descriptive file names (e.g., seo-friendly-blog.jpg)

Add alt text with relevant keywords

Compress images to improve page loading speed

9. Write a Compelling Meta Description

The meta description doesn’t directly affect rankings, but it influences click-through rate (CTR).

Tips:

Keep it under 160 characters

Include the main keyword

Make it persuasive and clear

Example: “Learn how to write SEO-friendly blog posts that rank on Google and attract more readers with these 9 expert tips.”

10. Update and Promote Your Post

Even the best-written content needs exposure and maintenance.

Share on social media, email newsletters, and forums

Monitor performance using Google Analytics and Google Search Console

Update outdated posts with fresh stats and links every few months

Final Thoughts

Writing SEO-friendly blog posts is a skill that combines content writing, technical SEO, and an understanding of user behavior. By following these steps — from keyword research to readability and promotion — you’ll be creating blog content that not only ranks well but also provides real value to your audience.

Remember: SEO isn’t about gaming the algorithm; it’s about delivering relevant, high-quality content that search engines and users love.

To learn more about content marketing, SEO, SEM SMM join our Digital Marketing Specialist program at Finprov Learning Koramangala Bangalore.

[webtech-designs]

Local SEO Success: Why Lincoln Businesses Choose WebTech Designs

In the heart of Nebraska, where community matters and competition is fierce, businesses in Lincoln are learning a crucial lesson—visibility online is everything. With more customers turning to Google to find local services, the importance of local SEO has skyrocketed. But what sets a successful business apart in local search rankings? For many in Lincoln, the answer is simple: WebTech Designs.

The Local SEO Boom in Lincoln Gone are the days when a sign on your storefront and a listing in the Yellow Pages were enough to bring in customers. Today’s consumers search for “best plumber near me,” “top coffee shops in Lincoln,” or “affordable SEO company Lincoln”—and if your business isn’t showing up, you’re missing out on valuable traffic.

Local SEO isn’t just about ranking for keywords. It’s about becoming the top choice in your area when someone searches for a service you provide. That means optimizing your Google Business Profile, building consistent local citations, encouraging online reviews, and creating localized website content. It’s a lot to manage—which is exactly why Lincoln businesses are turning to the experts.

Enter WebTech Designs: The Local SEO Experts So, why are so many local businesses choosing WebTech Designs as their trusted SEO partner?

Because WebTech Designs does more than rank websites. They build strategies, trust, and long-term growth. Known for their deep understanding of both Google’s algorithm and Lincoln’s business landscape, WebTech Designs has carved out a niche by delivering measurable, lasting results.

Here’s how they do it.

Personalized SEO Strategies That Work There’s no one-size-fits-all in SEO—especially when it comes to local search. WebTech Designs doesn’t believe in cookie-cutter packages. They take the time to get to know your business, your goals, your audience, and your competition. Whether you’re a family-owned restaurant in the Haymarket District or a new landscaping company in South Lincoln, they build a custom roadmap tailored to your success.

From hyperlocal keyword research to competitor gap analysis, every campaign begins with strategy and ends with impact.

Google Business Profile Optimization Your Google Business Profile (GBP) is the most important tool for local SEO. It's the first thing people see when they Google your name or a service you offer. WebTech Designs ensures that your profile is:

Fully optimized with accurate business info

Geo-tagged with relevant keywords

Regularly updated with posts, offers, and images

Boosted with review generation strategies

By managing and enhancing your GBP, WebTech Designs helps local businesses own the local map pack—those top 3 coveted spots under the map that capture the majority of search traffic.

Review Building and Reputation Management In today’s digital age, your online reputation can make or break a sale. WebTech Designs integrates review generation tools and strategies to help businesses earn authentic, positive feedback across platforms like Google, Yelp, and Facebook.

They also monitor and respond to reviews, helping clients maintain strong customer relationships and increase trustworthiness. The result? More leads, more calls, more walk-ins.

Local Content That Converts Local SEO isn’t just technical—it’s creative. WebTech Designs develops content that speaks to Lincoln’s audience. From blog posts and city pages to service area descriptions and FAQs, they craft content that answers real questions locals are asking.

For example, instead of generic SEO content, they create pieces like:

“Top 5 Things to Know Before Hiring a Plumber in Lincoln”

“Where to Find the Best Vegan Tacos in Downtown Lincoln”

“Why Your Lincoln Law Firm Needs Local SEO Today”

This content doesn’t just rank—it engages, builds authority, and drives conversions.

Transparent Reporting & Real Results WebTech Designs believes that SEO shouldn’t be a mystery. Every client receives easy-to-understand reports showing what’s working, what’s improving, and where opportunities lie. Their team offers monthly strategy calls to explain rankings, traffic, and growth—making sure clients are informed every step of the way.

You’ll know:

How many local searches you're appearing in

What keywords you’re ranking for

How your traffic is improving

How many leads are coming from your SEO efforts

In other words, you’re never left in the dark.

Why Lincoln Trusts WebTech Designs Local businesses choose WebTech Designs not just for their SEO skills—but for their:

✅ Deep understanding of Lincoln's market ✅ Friendly, communicative team ✅ Track record of success ✅ Ethical, white-hat SEO practices ✅ Passion for helping small businesses thrive

They’re not just an SEO company in Lincoln—they’re a part of Lincoln’s growth story.

Final Thoughts In a digital-first world, visibility is the foundation of success. Whether you’re a café near the University of Nebraska or a boutique in the Telegraph District, you need to be found by the people searching for what you offer.

That’s where WebTech Designs comes in.

By blending strategy, creativity, and deep local insight, they help Lincoln businesses climb to the top of Google—and stay there. If you're ready to invest in your online presence and dominate your local market, there’s only one name you need to remember: WebTech Designs.

Ready to get started? Visit WebTech Designs today and discover how local SEO can transform your Lincoln business.

[digitemb]

Improve Your Online Visibility with Expert SEO Services

In the digital-first era, a solid online presence is no longer a want—it's a must. If you're a startup or a legacy business, a good SEO service is a building block of long-term success. Search Engine Optimization (SEO) is the intentional process of increasing your website's visibility on search engine pages. Executed correctly, it drives more organic traffic, establishes credibility, and fuels conversions. At Local pro1, we offer customized SEO services to help take your business to the next level. From keyword research and on-page SEO to technical site audits and link building, our experts take care of every aspect of your site to make it optimized for performance.

Why SEO service is important:

Search engines like Google use intricate algorithms to decide what websites show up at the top of search results. A strong SEO strategy ensures your site becomes high in rankings for the most suitable keywords your consumers are looking for. High visibility means more clicks, more interaction, and more business. Since more than 90% of online activity starts with a search engine, paying for professional SEO service is among the best investments your company can make.

Our Full-Service SEO Service Features:

1. Keyword Research & Strategy:

                     We find top-performing keywords related to your business objectives and users' intent. Our experts take care that your content addresses the correct phrases without overloading them.

2. On-Page Seo

From meta descriptions and title tags to content styling and internal linking, we optimize all aspects on your website for users and search engines.

3. Technical SEO Audits

We conduct thorough audits to find and correct technical issues like site speed, mobile usability, crawl errors, and duplicated content.

4. Content Development

Content reigns supreme in SEO. Our writers create high-quality, related content that not only ranks well but also appeals to your target audience.

5. Building Links

We build a diversified link-building campaign with outreach, guest blogging, and local citations to enhance your website authority.

6. Local Search Engine Optimization

For small businesses, local exposure matters the most. We optimize your company listings, handle your Google Business Profile, and maintain your NAP (Name, Address, Phone Number) consistency.

7. Performance Monitoring & Reporting

We offer monthly reports that segment important metrics such as traffic, rankings, and conversion rates so you can track ROI effectively.

SEO Service for Small Business:

Our SEO service for small businesses is specifically designed to provide high-impact results at a budget-friendly price.

Key Benefits for Small Businesses:

Increased Local Visibility:

Show up in local searches and maps

More Website Traffic:

Drive qualified visitors willing to convert

More ROI:

Increase value for every dollar invested in marketing

Targeted Strategies:

 SEO strategies suited to your business and objectives

Why Choose Us?

Guaranteed Results: We have the history of aiding businesses rank better and receive increased traffic.

Customized Solutions:

 No one-size-fits-all approach—only solutions that meet your business.

Transparent Communication:

 We let you know each step of the way.

Affordable Packages:

 Quality SEO doesn't have to cost an arm and a leg.

Experienced Team:

 Our experienced team of SEO professionals remains current with the most recent algorithm updates and industry developments.

Our Process:

 From Consultation to Execution

Step 1: Free SEO Consultation

We begin with a free consultation to get to know your business, objectives, and existing online presence.

Step 2: Website Audit

A detailed audit reveals areas of concern and opportunities. This becomes the foundation for your personalized strategy.

Step 3: Strategy Development

We develop a comprehensive SEO plan, such as keyword targets, content strategy, and technical enhancements.

Step 4: Implementation

Our team executes the plan, with best practices applied throughout your site.

Step 5: Ongoing Optimization

SEO is not a one-off. We keep optimizing and adjusting according to performance and search engine algorithm changes.

Step 6: Transparent Reporting

We believe in full transparency. You'll receive regular updates and reports that show what we've done, and the results achieved.

FAQs Regarding Our SEO Service

Q1: How long do results take to see with SEO?

A: SEO is a long-term plan. Most companies begin seeing significant improvement in 3 to 6 months.

Q2: Do you promise first-page rankings?

A: No ethical SEO company can promise certain rankings because algorithms keep changing. But we aim for sustainable growth and better visibility.

Q3: Can small businesses gain from SEO?

A: Yes. Small business SEO service evens the playing field so that local and niche businesses can compete fairly.

Q4: What is the difference between local SEO and overall, SEO?

A: Local SEO focuses on optimizing your presence for a specific geographic area, whereas general SEO targets broader search terms.

Q5: Is SEO better than paid ads?

A: Both have their place. SEO offers long-term growth and better ROI over time, while ads provide immediate but short-lived traffic.

Get Started with Our SEO Service Today:

Ready to take your online visibility to the next level? Whether you’re looking for a complete SEO overhaul or targeted SEO service for small business, we’re here to help. Contact us today for a free consultation and discover what smart SEO can do for you.