#WordPress Plugin Developer Hire

[dotwebinnovation]

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Top 7 WordPress LMS Plugins: Pros and Cons

Given the reality of e-learning, which is currently being adopted and practiced by more and more institutions, educators and companies are looking for effective means of delivering online classes. The most efficient of them is the WordPress Learning Management System (LMS) plugins, which turn ordinary WP sites into sophisticated learning management systems. In this article, I will walk you through the 7 best LMS) plugins for WordPress, with pros and cons that will aid your choice. As a course creation platform for WordPress website development company LearnDash is highly recommended by course makers due to its simple design and strong community backing.

Read more: Top 7 WordPress LMS Plugins: Pros and Cons

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The Ultimate Checklist for Hiring a WordPress Developer

Introduction: Why Choosing the Right WordPress Developer is Crucial

In today's digital scenario, a website is not just a luxury; It is the cornerstone of a successful business. For many people, WordPress stands as an electoral platform because of the flexibility and the ridership. However, it is not enough to just have one WordPress site. Real power lies in its development and continuous maintenance. It is okay that choosing the right WordPress developer is not only important, but is absolutely important for the online appearance of your business.

A skilled WordPress developer can convert a common template into a dynamic, high performance and visually attractive site that fully matches the goals of your brand. They make sure your search is safe, sharp and customized engines, providing better visibility and user engagement. Conversely, a poorly developed site can give rise to a lot of problems, from slow loading time and security weaknesses to a disappointing user experience, which all can seriously your business reputation and lines below. Therefore, with regards to hiring a WordPress developer, corporations should decide upon quality, knowledge and a demonstrated track file.

Key Factors to Consider Before You Hire a WordPress Developer

Before starting the journey to hire WordPress developer, it is really necessary to understand the main competence and characteristics that define the professional and effective specialist.

1. Technical Skills and Expertise

The basis for any major WordPress developer lies in their technical skills. They should have a strong command of basic grid development language, including:

PHP:As the main language in WordPress, the deep knowledge of PHP is parasitically for adapted development and to understand the architecture of the platform.

JavaScript:Important for interactive elements, dynamic materials and improves the user experience.

HTML: Define the spine, structure and material on all web pages.

CSS: Important for style and ensure that your site is visually attractive and on the brand.

In addition to these basic words, specialization in WordPress-specific technologies is crucial. This includes intensive understanding of the WordPress Corps, its codes and best coding practice. A wide selection of WordPress plugins is also needed for skills in popular extensions such as WOOCOMMERCE and various functionality on e-commerce. A developer who understands that the way to effectively benefit from these devices can provide a functional and scalable website.

2. Experience with WordPress Themes and Customization

WordPress themes determine the visual appeal and the first design of your site. An experienced developer will not establish just one topic; They will have a strong understanding of the theme adaptation and ideally the ability to create a bishop's theme from scratch. This is where an experienced WordPress developer India can make a big difference. Their ability to tailor existing topics for your specific needs or creating a unique topic ensures your site provides a specific user experience, and instead of looking like another generic template, the brand represents your identity correctly.

3. Responsive Design and Mobile Optimization

In today's mobile first world, responsible design is not just a trend; This is a non-conversion requirement. A significant portion of web traffic now comes from mobile devices, and search engines like Google are overwhelming on mobile -friendly websites. A skilled developer ensures that your site originally works on all devices - desktop machines, laptops, tablets and smartphones - by using your design and functionality to provide an optimal display and conversation experience regardless of screen size. This focus on responsible design affects the user's satisfaction and the site's SEO performance.

Benefits of Hiring a WordPress Developer from India

When considering where to find the top level, providing the opportunity to Hire WordPress in India is often a compelling advantage.

1. Cost-Effectiveness

One of the main benefits of choosing to Hire WordPress developer India is the cost-effectiveness without compromising on the quality. The economic landscape in India allows developers to offer competitive prices in Western countries compared to their colleagues, often with equal high, if not more, and then set skills. This can lead to sufficient savings for companies, so that they can distribute resources to other important areas of operations by providing extraordinary development services.

2. High Skill Set and Expertise

WordPress developers in India have a well -assigned reputation for their strong technical skills, extensive training and commitment to keep up to date with the latest industry trends. They are known for their skill in both adapted growth and uninterrupted plug -in, and often experienced many years working with different and complex WordPress projects for global customers. It contributes to a versatile skill set that is able to handle a wide range of wide exposure requirements.

3. Access to a Large Pool of Talent

India claims a large and fast growing pool with talented WordPress developers. This abundance of talent means that there is a comprehensive selection of businesses when they need to hire a dedicated WordPress developer or a team, which increases the chances of finding the right struggle for their specific requirements, budget and project complexity. Whether you are looking for an expert on e-commerce, custom plugins or complex theme development, the Indian market offers a number of expertise.

Steps to Take When You Hire a WordPress Developer

The hiring process for the WordPress developer must be organized and completed to ensure the best talent for your project.

1. Define Your Project Scope and Requirements

Before you start the search, you can clearly define your project. This involves creating a detailed project that emphasizes:

Goals: What do you want to achieve with this site? (For example, increase sales, generate potential customers and provide information).

Features: What functionality do you need? (Eg e-commerce, blog, contact form, membership field).

Design Specifications:  Do you have guidelines for brands, favorite aesthetics or specific layouts?

Target Audience: Who are you building this website for?

It is also crucial to set a realistic budget for your task and adapt it with the expertise of the developer. A clear scope prevents misconceptions and ensures that each side are on the identical website.

2. Check the Developer’s Portfolio

A developer portfolio is a window in their abilities and style. Complete reviews of their previous work to assess the quality, complexity and aesthetics of their projects. Look for examples that match your needs, pay special attention to their customized development skills and how they integrate and optimize wordpress plugins. A strong portfolio shows their ability to produce specific results.

3. Evaluate Technical and Soft Skills

While technical skills are important, do not ignore soft skills. Effective communication, ability to solve the problem and collaborative mentality are also important for project execution. During the interview, consider their ability to explain complex technical concepts in a way, their approach to challenges and their desire to work as part of your team.This double ranking ensures that you not only rent a code, but are a real partner in your project.

Should You Hire a Dedicated WordPress Developer or a Freelancer?

The choice between a dedicated wordpress developer and a freelancer depends a lot on the species and long -term needs of your project.

1. Advantages of Hiring a Dedicated WordPress Developer

For large, more complex projects or ongoing needs for websites, the benefits to hire dedicated WordPress developers are important. A dedicated developer provides full time commitment, which ensures frequent progress and focuses on your project. They become an integral part of your expanded team, which gets your business goals and deep understanding of the brand. This often leads to more analog solutions for future development, ongoing support and more scalability. Long -term partnership with dedicated developers promotes continuity and efficiency.

2. Pros and Cons of Hiring a Freelancer

Freelancers provide flexibility, often come with low starting costs, and can provide fast turning operations for small, well -defined functions. They are ideal for closed projects or specific reforms. However, there may be potential risks, such as variation in availability, inconsistent communication if they are juggled with many customers and short -term commitment. For important or developed projects can only rely on a freelancer to offer challenges.The choice between a dedicated developer and a freelancer depends a lot on the specific and long -term needs of your project.

When to Hire a WordPress Plugin Developer

WordPress plugins development are important for increasing the site's functionality, but sometimes there are not enough solutions.

1. Custom Plugin Development for Your Website’s Specific Needs

While thousands of free and premium plugins are available, your site may have unique requirements that existing plugins cannot quite address. This is when you need to hire WordPress Plugin Developer competence. A custom plugin can be developed with scratches to fully integrate with specific workflows on your site, ensure optimal performance and avoid conflicts that can introduce generic plugins. This level of customization ensures that your site is really unique and is completely in line with your business processes.

2. Updating and Maintaining Plugins for Better Performance

Plugins require regular updates to maintain security, compatibility and optimal performance. Ignoring these updates can lead to weaknesses, fractures and slow loading time. A dedicated WordPress plugin developer can help with the ongoing support, to ensure that all plugins are kept up to date, which arises for any question, and uses a security update. This active approach protects the integrity of your site and ensures a spontaneous user experience.

Where to Find the Best WordPress Developers

Finding the right talent requires knowing where to look.

1. Platforms to Hire WordPress Developers

Several online platforms serve as excellent resources to hire WordPress programmers India and globally:

Upwork & Freelancer: These large freelance markets offer a wide range of developers with different experience levels and prices.

LinkedIn: A professional network site where you can find experienced developers and agencies.

Codeable & Toptal: These platforms focus on heavily Vemed and experienced freelance talent, often at a prize.

WordPress Jobs: Official Job Board for WordPress Community.

2. How to Hire WordPress Programmers India via Agencies

For companies looking for a streamlined and reliable recruitment process, connection to established agencies is often the best route. Agencies such as AIS Technolabs are experts in offering pre-established, experienced WordPress developers, who not only have the right to strong technical skills, but also understand different business needs. They usually offer dedicated project management, quality assurance and continuous support, reduce the workload and ensure high quality results. Taking advantage of an agency can provide protection, knowing that you work with proven professionals.

Key Questions to Ask Before Hiring a WordPress Developer

To make an informed decision, prepare a list of targeted questions for potential candidates.

1. What is Your Experience with WordPress Projects?

Go beyond a simple "yes". Ask for the study of specific case or portfolio examples on similar projects for you. Ask about their role in the projects, as the challenges faced and how they controlled him. Make sure they have experience in your industry or with the specific functionality (eg e-commerce, adapted integration) required for you. This helps to measure their practical experience and the approach to solving the problem.

2. Can You Provide a Clear Timeline and Milestones?

A professional developer will be able to clarify a clear project map, including realistic timelines for completion and defined milestones. This is important for effective project management and helps you track progress. Discuss their procedure for managing the deadline and how they handle the potential delay. The clear time limit prevents scope and ensures timely distribution.

3. Will You Offer Ongoing Support After the Project?

The development of the website is not time. Support after launch is important for maintenance, troubleshooting and updates. Ask if the developer provides the ongoing support package or service level agreement (SLAs) for long help. Understanding their commitment to support after the project can save you significant headaches under the line.

Conclusion: Make the Right Choice When You Hire a WordPress Developer

Hiring the right WordPress developer is important to succeed with your site. Whether you choose WordPress developer India -Talent or dedicated WordPress Developer's professionals, you focus on skills, experience and project optimization. Define your goals, check the portfolio and consider experts if you need to hire WordPress Plugin Developer Support. A strong WordPress site can promote your digital appearance, especially when hiring WordPress programmers India with the right expertise. For reliable results, AIS Technolabs is known for providing partners with technical, high quality WordPress solutions. View source>>https://medium.com/@ridh57837/the-ultimate-checklist-for-hiring-a-wordpress-developer-13a78bbd8f25

[brandngraves]

Why Hiring a dedicated developer is important for an agency?

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Do you want to enhance your brand's online presence? Explore the top 8 WordPress ecommerce plugins in 2024, ideal for affordable website development and effective brand growth.

[dotwebinnovation]

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Freelance wordpress plugin developer

As a freelance WordPress plugin developer, I specialize in creating custom solutions to enhance the functionality of your website. With years of experience, I craft feature-rich plugins tailored to your specific needs, whether it's e-commerce, SEO optimization, or social media integration. My expertise includes clean code, seamless integration, and user-friendly interfaces. I am committed to delivering plugins that not only meet your needs but also adhere to best coding practices and security standards. Let's collaborate to bring your WordPress site to the next level with personalized, efficient, and reliable plugins.

[aistechnolabs18]

Top Tips for Hiring a WordPress Plugin Developer for Your Website

Introduction

In today's digital scenario, a powerful and functional site is the cornerstone of any successful business. For most, WordPress stands as an electoral platform, strengthening more than 40% of all websites. While WordPress gives incredible versatility out of the box, its real power is in detail through plugins. This is where a particularly professional game comes in: A WordPress plugin developer.

Why Hiring a WordPress Plugin Developer is Crucial for Your Website's Success

So what do the WordPress plug -in developers really do? These are skilled experts who specialise in creating, customizing and integrating software program components (plugins) that upload unique capability to a wordpress web page. They are actually the architects for the site's advanced features, which ensure spontaneous operation and improved user experience.

His leading role lies in strengthening the functionality and performance of your site. While shelf generic plugins are easily accessible, they often come with boundaries. They can offer features you do not need, specific important functionality for your business, or even introduce bottlenecks and security weaknesses in performance due to poor written code. This is where the adapted solutions light.

Instead of trying to force a generic plugin to meet your unique needs, a dedicated WordPress plugin -developer can build a solution that suits your needs. It eliminates unnecessary codes, optimizes performance and ensures an ideal fit with your current website infrastructure. When you Hire WordPress developers for the price of being an expert on plugins, you invest in a tailor -made digital solution that actually matches your business goals.

The Benefits of Hiring a Professional WordPress Plugin Developer

Choosing to Hire WordPress plugin developers provides many benefits that can greatly affect the success of your site and the lower line of your business.

Custom Solutions for Your Business Needs

One of the most compelling reasons to appoint a professional is the ability to get a customized solution that solves your unique business challenges. Generic plugins, although practical, can be a "one-set-all" approach that rarely fits. On the other hand, a custom plugin, designed from the ground to solve your specific problems, automatically the unique workflakes, or provides functionality that is simply not available elsewhere. This direct adjustment is translated to improve a better user experience, well -organized internal processes and the site's performance and conversion frequency.

Technical Expertise and Efficiency

Professional WordPress plugin developers have deep expertise in main technologies, which outline WordPress including PHP, MySQL, HTML, CSS and JavaScript. They understand the difficulties of the WordPress architecture, and ensure that the plugins they develop are not only functional, but also strong, safe and skilled. This competence reduces the risk of errors, errors, security issues and compatibility conflicts that often occur with amateur development or poorly coded generic plugins. Their effectiveness of coding and problem solving means rapid growth cycle and low headaches for you.

Ensuring Compatibility and Performance

A professional developer does not just make a plugin; They create this with this in mind your entire site ecosystem. They make sure the custom plugin is fully compatible with your existing WordPress version, theme and other plugins. This cautious attention to compatibility prevents struggles that may cause crash or unexpected conduct.In addition, they customize the Plugin for overall performance and ensure that it does not now sluggish down your site. Better internet site speed is critical not only for user experience, however additionally for search engine marketing rating, as engines like google prioritize rapid loading web sites. Reducing downtime because of struggle or errors is another priceless benefit.

Key Qualities to Look for When You Hire WordPress Plugin Developer

When making a decision to  Hire WordPress developers, mainly for the development of the plugin, it is essential to assess them primarily based on specific residences to ensure that you deliver the right expertise into the ship.

Experience and Portfolio

Experience is important. Always check the previous projects of a developer and delay their plug -in portfolio. A strong portfolio will demonstrate their technical skills, the ability to solve the problem and the limit for projects they have handled. For examples of custom plugins, see what they have created, their complexity and their integration with different WordPress setups. This will give you a specific sense of their abilities and do their previous work in accordance with your vision.

Strong Problem-Solving Skills

Website development, specially adapted to the plug -in development, often includes unexpected challenges. A developer with strong problem -solving skills is invaluable, as they can diagnose problems, prepare effective solutions and address potential problems. This ensures that your site remains stable, safe and forward -looking. For example, ask how they have coped with complex problems in previous projects. An experienced developer can estimate common problems such as plugin conflict, requirements for database adaptation or safety weaknesses and can use solutions to prevent them.

Code Quality and Best Practices

The long -term health of your site is necessary to clean, well documented and maintained codes. A professional WordPress plugin developer follows WordPress coding standards and best practices. This makes it easier to understand, update and expand the plugin without breaking the existing features of future developers (or even themselves). Poor code great can cause technical loans, that may fee destiny modifications steeply-priced and liable to errors. Always ask approximately their coding standards and the way they ensure the great of the code.

How to Hire WordPress Plugin Developers for Your Project

Once you have identified the most important features, the next step is to find and wrap the right talent.

Outsourcing vs In-House Hiring

The preference to outsource or hire an in-house developer relies upon your task's scope, price range, and lengthy-term dreams.

Outsourcing: This normally entails hiring freelancers or enticing with improvement businesses.

Pros: Cost effective for closed projects or specific capabilities, get right of entry to to a global expertise pool, frequently speedy modifications for quick -time period needs, and no overhead expenses inclusive of salaries and profits.

Cons:  Low direct control, potential communication challenges due to the time difference, and lower commitment to your long -term business vision compared to the internal team.

In-House Hiring: This means bringing a developer onto your payroll as an employee.

Pros: Development process, direct communication, deep understanding of your business and long -term control of your projects.

Cons: High costs (salaries, profits, office location), long -term work process and potentially limited access to different skills until you build a large team.

Think about whether or not you want to Hire dedicated WordPress developer for ongoing upkeep and future tasks, or whether or not a freelance gadget is more appropriate for a particular plugin construct.

Tips for Interviewing and Vetting Developers

When you hire WordPress developers, thorough interviewing and vetting are important.

Questions to ask:

"Can you describe your revel in with customized WordPress plug -in improvement?"

"How do you make sure your plugins are secure and compatible with destiny WordPress updates?"

"Through my development process, go from the concept to the purpose."

"How do you handle bug fix and continuous support?"

"Can you give examples of complex problems you solved in previous plug -in projects?"

"What are your views on code documentation and version control?"

Red flags to look out for:

Lack of a clear portfolio or reluctance to share previous work.

Excessive prices that look good to be true.

Poor communication skills or delayed reactions during initial contact.

Inability to explain technical concepts clearly.

WordPress has no understanding of best practice or security principles.

Setting Clear Expectations for Your WordPress Plugin

Project scope, deadline and clear communication on delivery is non-parasic. Before wordpress plugin development starts, make sure you have a detailed project card overview:

Plugin functionality: What exactly should the plugin do?

User stories: How will users interact with the plugin?

Integration requirements: Does it need to work with different plugins or external APIs?

Performance expectations: Any specific speed or scalability requirements?

Security considerations: Are there precise safety standards to meet?

Timeline and milestones: Agreed-upon closing dates for every level of development.

Deliverables: What will you get hold of on the end (code, documentation, assist)?

This clarity ensures that your plugin developer is completely combined with business goals, reduces misunderstandings and ensures a successful result.

Why You Should Hire WordPress Developers in India

India has emerged as a power center for IT and software development, and the WordPress development landscape is no exception. There are captivating reasons to hire WordPress developers in India.

Cost-Effectiveness Without Compromising Quality

One of the main benefits of hiring developers in India is a significant cost -effectiveness. Due to favorable exchange rates and low operating costs, companies can use high -quality WordPress development services at a competitive price compared to many Western countries. This does not mean a compromise on quality; Rather, it allows all sizes to use talent at the top level without breaking the bank. Many companies have achieved remarkable success by taking advantage of the expertise of Indian developers, and proving that the ability is not equal to less quality.

Access to a Vast Pool of Talent

India claims a large and growing pool with skilled WordPress plugin developers. This means that you have access to a diverse selection of skill sets and experience levels, from junior developers, for experienced experts for simple tasks capable of handling the most complex customized plugin requirements. The pure talent volume increases the possibility of finding the right struggle for your project, which has specific expertise in areas such as WOOCOMMERCE, Buddypres or integration with third -party API.

Timely Delivery and Quality Support

Many WordPress development companies and freelancers in India are known for their strong work ethic, commitment to time limit and excellent support after development. They understand the importance of timely distribution and often work flexible hours to meet different time areas, and ensure even communication and project progress. Culture for reliability and compliance with the time frame is a significant advantage, as the offer of quality support for bug fixes, updates and continuous maintenance, and ensures that your Plugin -your continues to work for a long time after launch.

Where to Find the Best WordPress Plugin Developers for Hire

Finding the right talent is important. Here are a few avenues to explore while searching out WordPress developers for hire.

Top Freelance Platforms

Platforms Freelance WordPress Plugin developers such as Upwork, Freelancer and Fiver are popular options for finding developers. These platforms allow you to post the job, review the portfolio and compare dialects from the global pool of talent. You can filter for experienced plugin developers by looking at their previous project assessments, client tests and special skills. Being practical, be prepared to dedicate time to the candidates to fully think, as the quality may vary.

Reputable WordPress Development Agencies

For more complex or ongoing projects, or if you prefer more structured approaches, consider hiring through iconic WordPress development agencies. Agencies such as AIS Technolabs are often dedicated to the team of experienced developers, project managers and quality assurance experts. They offer more comprehensive services, including project management, guaranteed quality and continuous support, and provide more hand experience to the customer. This can be a safer and effective alternative for large projects.

Networking and Referrals

Sometimes the best talent comes through personal recommendations. Take advantage of your professional network and ask colleagues, other business owners or other network persons for referrals who have hired WordPress developers. Participating in WordPress Meetups (both laps and on line) and taking part in on-line groups and boards also can be high-quality methods to join dependable builders and get direct pointers.

Common Mistakes to Avoid When Hiring a WordPress Plugin Developer

Even with the quality intentions, errors can occur. Being aware about regular losses can save you time, cash and frustration.

Ignoring the Developer’s Reputation and Reviews

One of the most important errors is to hire a developer to work without investigating his reputation and reviews thoroughly. Always look at the launch, case study and independent platform reviews such as clutch, Google my business or their individual websites. Ignore these can result in under results, lack the deadline, or even your project may be left. Complete research is important before you decide to hire wordpress developer.

Focusing Only on the Cost

Although the budget is important, it can be a long -term expensive error in the long term. Excessive low bids often indicate lack of experience, poor code quality or a developer that can cut corners. Balance between cost and quality is important. Investing a reasonable amount in a skilled and experienced developer ensures a high quality, safe and executive plugin that will effectively function for your site in the coming years, to avoid leading and expensive reunification for long -term success.

Not Defining Project Scope Clearly

It is a recipe for unclear or undefined project scope disaster. Without clear specifications and deadlines, both you and the developer can have different expectations, which can lead to misunderstanding, scope, delay and budget overrun. Before starting the hiring process, there is a detailed plan that you want to get the plugin, how it will work and what is the most important delivered. This clarity determines the basis for successful cooperation.

Conclusion: How AIS Technolabs Can Help You Hire the Right WordPress Plugin Developer

Hiring the proper WordPress plugin developer is crucial for the overall performance and fulfillment of your website. Whether you work with a freelancer or a business enterprise, focus on experience, clean conversation and long -term value.The discovery of alternatives to hire WordPress developers in India provides access to skilled talents at competitive prices.

AIS Technolabs combines businesses with expert WordPress plugin developers through a reliable Heating process. If you want to Hire dedicated WordPress Developer -Expertise, we are here to offer high quality customized solutions. View source>>https://medium.com/@ridh57837/top-tips-for-hiring-a-wordpress-plugin-developer-for-your-website-a218693c7047

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Empowering Your Business with Expert Coders: The Ultimate Guide to Hiring the Right Talent

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For web development projects, hire a PHP programmer who excels in crafting dynamic, feature-rich websites and web applications. PHP remains a popular choice for web development due to its versatility, scalability, and extensive library of frameworks such as Laravel and CodeIgniter. A proficient PHP programmer can leverage these tools to streamline development workflows and deliver robust solutions that meet your business objectives.

When it comes to specialized platforms like Magento and WordPress, partnering with experienced professionals is essential. Magento plugin development requires deep expertise in e-commerce solutions and Magento's architecture, ensuring seamless integration and enhanced functionality for your online store. Similarly, a reputable WordPress web development agency can help you harness the full potential of the world's most popular content management system, building custom websites that stand out in a crowded digital landscape.

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[tinystepsforward]

autocrattic (more matt shenanigans, not tumblr this time)

I am almost definitely not the right person for this writeup, but I'm closer than most people on here, so here goes! This is all open-source tech drama, and I take my time laying out the context, but the short version is: Matt tried to extort another company, who immediately posted receipts, and now he's refusing to log off again. The long version is... long.

If you don't need software context, scroll down/find the "ok tony that's enough. tell me what's actually happening" heading, or just go read the pink sections. Or look at this PDF.

the background

So. Matt's original Good Idea was starting WordPress with fellow developer Mike Little in 2003, which is free and open-source software (FOSS) that was originally just for blogging, but now powers lots of websites that do other things. In particular, Automattic acquired WooCommerce a long time ago, which is free online store software you can run on WordPress.

FOSS is... interesting. It's a world that ultimately is powered by people who believe deeply that information and resources should be free, but often have massive blind spots (for example, Wikipedia's consistently had issues with bias, since no amount of "anyone can edit" will overcome systemic bias in terms of who has time to edit or is not going to be driven away by the existing contributor culture). As with anything else that people spend thousands of hours doing online, there's drama. As with anything else that's technically free but can be monetized, there are:

Heaps of companies and solo developers who profit off WordPress themes, plugins, hosting, and other services;

Conflicts between volunteer contributors and for-profit contributors;

Annoying founders who get way too much credit for everything the project has become.

the WordPress ecosystem

A project as heavily used as WordPress (some double-digit percentage of the Internet uses WP. I refuse to believe it's the 43% that Matt claims it is, but it's a pretty large chunk) can't survive just on the spare hours of volunteers, especially in an increasingly monetised world where its users demand functional software, are less and less tech or FOSS literate, and its contributors have no fucking time to build things for that userbase.

Matt runs Automattic, which is a privately-traded, for-profit company. The free software is run by the WordPress Foundation, which is technically completely separate (wordpress.org). The main products Automattic offers are WordPress-related: WordPress.com, a host which was designed to be beginner-friendly; Jetpack, a suite of plugins which extend WordPress in a whole bunch of ways that may or may not make sense as one big product; WooCommerce, which I've already mentioned. There's also WordPress VIP, which is the fancy bespoke five-digit-plus option for enterprise customers. And there's Tumblr, if Matt ever succeeds in putting it on WordPress. (Every Tumblr or WordPress dev I know thinks that's fucking ridiculous and impossible. Automattic's hiring for it anyway.)

Automattic devotes a chunk of its employees toward developing Core, which is what people in the WordPress space call WordPress.org, the free software. This is part of an initiative called Five for the Future — 5% of your company's profits off WordPress should go back into making the project better. Many other companies don't do this.

There are lots of other companies in the space. GoDaddy, for example, barely gives back in any way (and also sucks). WP Engine is the company this drama is about. They don't really contribute to Core. They offer relatively expensive WordPress hosting, as well as providing a series of other WordPress-related products like LocalWP (local site development software), Advanced Custom Fields (the easiest way to set up advanced taxonomies and other fields when making new types of posts. If you don't know what this means don't worry about it), etc.

Anyway. Lots of strong personalities. Lots of for-profit companies. Lots of them getting invested in, or bought by, private equity firms.

Matt being Matt, tech being tech

As was said repeatedly when Matt was flipping out about Tumblr, all of the stuff happening at Automattic is pretty normal tech company behaviour. Shit gets worse. People get less for their money. WordPress.com used to be a really good place for people starting out with a website who didn't need "real" WordPress — for $48 a year on the Personal plan, you had really limited features (no plugins or other customisable extensions), but you had a simple website with good SEO that was pretty secure, relatively easy to use, and 24-hour access to Happiness Engineers (HEs for short. Bad job title. This was my job) who could walk you through everything no matter how bad at tech you were. Then Personal plan users got moved from chat to emails only. Emails started being responded to by contractors who didn't know as much as HEs did and certainly didn't get paid half as well. Then came AI, and the mandate for HEs to try to upsell everyone things they didn't necessarily need. (This is the point at which I quit.)

But as was said then as well, most tech CEOs don't publicly get into this kind of shitfight with their users. They're horrid tyrants, but they don't do it this publicly.

ok tony that's enough. tell me what's actually happening

WordCamp US, one of the biggest WordPress industry events of the year, is the backdrop for all this. It just finished.

There are.... a lot of posts by Matt across multiple platforms because, as always, he can't log off. But here's the broad strokes.

Sep 17

Matt publishes a wanky blog post about companies that profit off open source without giving back. It targets a specific company, WP Engine.

Compare the Five For the Future pages from Automattic and WP Engine, two companies that are roughly the same size with revenue in the ballpark of half a billion. These pledges are just a proxy and aren’t perfectly accurate, but as I write this, Automattic has 3,786 hours per week (not even counting me!), and WP Engine has 47 hours. WP Engine has good people, some of whom are listed on that page, but the company is controlled by Silver Lake, a private equity firm with $102 billion in assets under management. Silver Lake doesn’t give a dang about your Open Source ideals. It just wants a return on capital. So it’s at this point that I ask everyone in the WordPress community to vote with your wallet. Who are you giving your money to? Someone who’s going to nourish the ecosystem, or someone who’s going to frack every bit of value out of it until it withers?

(It's worth noting here that Automattic is funded in part by BlackRock, who Wikipedia calls "the world's largest asset manager".)

Sep 20 (WCUS final day)

WP Engine puts out a blog post detailing their contributions to WordPress.

Matt devotes his keynote/closing speech to slamming WP Engine.

He also implies people inside WP Engine are sending him information.

For the people sending me stuff from inside companies, please do not do it on your work device. Use a personal phone, Signal with disappearing messages, etc. I have a bunch of journalists happy to connect you with as well. #wcus — Twitter I know private equity and investors can be brutal (read the book Barbarians at the Gate). Please let me know if any employee faces firing or retaliation for speaking up about their company's participation (or lack thereof) in WordPress. We'll make sure it's a big public deal and that you get support. — Tumblr

Matt also puts out an offer live at WordCamp US:

“If anyone of you gets in trouble for speaking up in favor of WordPress and/or open source, reach out to me. I’ll do my best to help you find a new job.” — source tweet, RTed by Matt

He also puts up a poll asking the community if WP Engine should be allowed back at WordCamps.

Sep 21

Matt writes a blog post on the WordPress.org blog (the official project blog!): WP Engine is not WordPress.

He opens this blog post by claiming his mom was confused and thought WP Engine was official.

The blog post goes on about how WP Engine disabled post revisions (which is a pretty normal thing to do when you need to free up some resources), therefore being not "real" WordPress. (As I said earlier, WordPress.com disables most features for Personal and Premium plans. Or whatever those plans are called, they've been renamed like 12 times in the last few years. But that's a different complaint.)

Sep 22: More bullshit on Twitter. Matt makes a Reddit post on r/Wordpress about WP Engine that promptly gets deleted. Writeups start to come out:

Search Engine Journal: WordPress Co-Founder Mullenweg Sparks Backlash

TechCrunch: Matt Mullenweg calls WP Engine a ‘cancer to WordPress’ and urges community to switch providers

Sep 23 onward

Okay, time zones mean I can't effectively sequence the rest of this.

Matt defends himself on Reddit, casually mentioning that WP Engine is now suing him.

Also here's a decent writeup from someone involved with the community that may be of interest.

WP Engine drops the full PDF of their cease and desist, which includes screenshots of Matt apparently threatening them via text.

Twitter link | Direct PDF link

This PDF includes some truly fucked texts where Matt appears to be trying to get WP Engine to pay him money unless they want him to tell his audience at WCUS that they're evil.

Matt, after saying he's been sued and can't talk about it, hosts a Twitter Space and talks about it for a couple hours.

He also continues to post on Reddit, Twitter, and on the Core contributor Slack.

Here's a comment where he says WP Engine could have avoided this by paying Automattic 8% of their revenue.

Another, 20 hours ago, where he says he's being downvoted by "trolls, probably WPE employees"

At some point, Matt updates the WordPress Foundation trademark policy. I am 90% sure this was him — it's not legalese and makes no fucking sense to single out WP Engine.

Old text: The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit. New text: The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.

Sep 25: Automattic puts up their own legal response.

anyway this fucking sucks

This is bigger than anything Matt's done before. I'm so worried about my friends who're still there. The internal ramifications have... been not great so far, including that Matt's naturally being extra gung-ho about "you're either for me or against me and if you're against me then don't bother working your two weeks".

Despite everything, I like WordPress. (If you dig into this, you'll see plenty of people commenting about blocks or Gutenberg or React other things they hate. Unlike many of the old FOSSheads, I actually also think Gutenberg/the block editor was a good idea, even if it was poorly implemented.)

I think that the original mission — to make it so anyone can spin up a website that's easy enough to use and blog with — is a good thing. I think, despite all the ways being part of FOSS communities since my early teens has led to all kinds of racist, homophobic and sexual harm for me and for many other people, that free and open-source software is important.

So many people were already burning out of the project. Matt has been doing this for so long that those with long memories can recite all the ways he's wrecked shit back a decade or more. Most of us are exhausted and need to make money to live. The world is worse than it ever was.

Social media sucks worse and worse, and this was a world in which people missed old webrings, old blogs, RSS readers, the world where you curated your own whimsical, unpaid corner of the Internet. I started actually actively using my own WordPress blog this year, and I've really enjoyed it.

And people don't want to deal with any of this.

The thing is, Matt's right about one thing: capital is ruining free open-source software. What he's wrong about is everything else: the idea that WordPress.com isn't enshittifying (or confusing) at a much higher rate than WP Engine, the idea that WP Engine or Silver Lake are the only big players in the field, the notion that he's part of the solution and not part of the problem.

But he's started a battle where there are no winners but the lawyers who get paid to duke it out, and all the volunteers who've survived this long in an ecosystem increasingly dominated by big money are giving up and leaving.

Anyway if you got this far, consider donating to someone on gazafunds.com. It'll take much less time than reading this did.

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