#Zillow Alternative script

[actowizsolutions0]

Power Automate Web Scraping – A No-Code Approach to Data Extraction

Web scraping has become an essential tool for businesses looking to extract valuable insights from the internet. While traditional scraping methods require coding expertise, Power Automate web scraping offers a simple, no-code approach to automate data extraction efficiently. In this guide, we explore how Microsoft Power Automate streamlines web scraping and why it’s a game-changer for professionals and businesses alike.

What is Power Automate Web Scraping?

Power Automate is a Microsoft tool that automates repetitive tasks, including web scraping. With its built-in UI Flows and Desktop Flows, Power Automate allows users to extract data from web pages without writing complex scripts. Whether you need product pricing, stock updates, or real estate data, this solution simplifies web scraping for everyone.

How to Use Microsoft Power Automate for Web Scraping

Using Power Automate for web scraping involves creating an automated flow that navigates a webpage, extracts the required data, and saves it to a structured format like Excel or a database. Here’s a basic outline:

Set Up Power Automate – Install and configure Power Automate Desktop.

Create a New Desktop Flow – Use the Web Recorder feature to record interactions with the website.

Extract Data Elements – Select the specific text, tables, or images you need from the web page.

Save the Data – Export the scraped data into Excel, CSV, or a database for further analysis.

Schedule Automation – Run your web scraping flow automatically at set intervals.

For a more detailed breakdown, visit our in-depth guide on web scraping using Microsoft Power Automate.

Why Choose Power Automate for Web Scraping?

1. No Coding Required

Power Automate’s drag-and-drop interface makes it accessible for non-developers.

2. Seamless Integration

It easily integrates with Microsoft applications like Excel, SharePoint, and Power BI.

3. Automated Workflows

You can set up scheduled scrapes to keep your datasets updated automatically.

4. Cost-Effective Solution

Compared to third-party scraping tools, Power Automate is a budget-friendly option.

Alternative Web Scraping Solutions

While Power Automate is an excellent choice for basic web scraping, businesses with advanced data needs may explore dedicated scraping solutions such as:

Blinkit Sales Dataset – Get valuable insights from Blinkit’s grocery sales data.

Flipkart Dataset – Extract product listings and pricing from Flipkart.

Car Extract – Scrape automobile data for market analysis.

Zillow Scraper – Automate real estate data extraction for property insights.

Final Thoughts

Power Automate web scraping provides a simple yet effective way to extract data without the complexities of coding. Whether you need structured data for market research, competitor analysis, or business intelligence, this tool can significantly improve your workflow. However, if you require more advanced scraping capabilities, dedicated web scraping services might be a better fit.

Need assistance with web scraping? Our experts at Actowiz Solutions can help! Explore our web scraping solutions to find the best fit for your needs.

[zoyarachel]

Zillow Clone: Launch Your Dream Real Estate Platform In the USA

In the rapidly evolving digital landscape of real estate, creating a competitive platform like Zillow can set you apart. As the demand for online property solutions surges, launching a Zillow clone in the US offers a lucrative opportunity to tap into this thriving market. 

Whether you're a startup, an entrepreneur, or an established real estate company, a Zillow-like app can revolutionize your operations.

Let’s explore what is Zillow clone in detail and see how you can customize it to your business requirements. 

What is a Zillow Clone Script?

A Zillow clone script is a custom-built software solution that mimics the functionality of Zillow, one of the most successful real estate platforms in the US. It enables businesses to provide users with a comprehensive real estate experience—browsing listings, viewing property details, conducting market analysis, and more. 

The advantage of a Zillow clone script is its ready-made framework that can be tailored to your specific business needs. This significantly helps to reduce software development time and costs.

Why Choose a Zillow Clone Script?

Reason #1. Cost-Effective 

Developing a real estate platform from scratch can be highly expensive and time-consuming. A Zillow clone script provides a cost-effective alternative, allowing businesses to deploy a feature-rich application quickly.

Reason #2. Customization 

One of the key benefits of using a Zillow clone is the high degree of customization it offers. You can tailor the app to cater to your target audience's needs.

Reason #3. Growth Potential 

A well-designed Zillow clone script is scalable, enabling your platform to grow alongside your business. You can incorporate new features, expand your database, and integrate additional services as your user base grows.

Reason #4. User-Friendly 

These scripts are designed with user experience in mind. They come with intuitive interfaces that make it easy for users to navigate through property listings, conduct searches, and access essential information.

Customizing Your Zillow Clone

Customization is crucial to differentiate your platform in the competitive real estate market. Here’s how you can customize your Zillow clone to meet your unique requirements:

Branding 

Integrate your logo, color scheme, and branding elements to make the app distinctly yours.

Feature Set 

Add, upgrade, or remove features based on what you believe will provide the most value to your users. Consider integrating niche-specific functionalities like rental management or commercial real estate tools.

User Interface 

Design a user interface that aligns with your brand’s aesthetic and offers a seamless user experience.

Backend Integration 

Connect your Zillow clone to external databases, CRM systems, and other backend services to streamline operations and data management.

Conclusion

Launching a Zillow-like app with a customizable Zillow clone script offers a strategic advantage in the dynamic US real estate market. It allows you to deploy a robust, user-friendly platform quickly and efficiently, providing immense value to both your business and your users. 

Whether you're starting real estate from scratch or looking to enhance an existing business, a Zillow clone script is your gateway to creating a powerful, feature-rich property platform.

[iwebscrapingblogs]

Real Estate Web Scraping | Scrape Data From Real Estate Website

In the digital age, data is king, and nowhere is this more evident than in the real estate industry. With vast amounts of information available online, web scraping has emerged as a powerful tool for extracting valuable data from real estate websites. Whether you're an investor looking to gain insights into market trends, a real estate agent seeking to expand your property listings, or a developer building a property analysis tool, web scraping can provide you with the data you need. In this blog, we'll explore the fundamentals of web scraping in real estate, its benefits, and how to get started.

What is Web Scraping? Web scraping is the automated process of extracting data from websites. It involves using software to navigate web pages and collect specific pieces of information. This data can include anything from property prices and descriptions to images and location details. The scraped data can then be analyzed or used to populate databases, allowing for a comprehensive view of the real estate landscape.

Benefits of Web Scraping in Real Estate Market Analysis: Web scraping allows investors and analysts to gather up-to-date data on property prices, rental rates, and market trends. By collecting and analyzing this information, you can make informed decisions about where to buy, sell, or invest.

Competitive Intelligence: Real estate agents and brokers can use web scraping to monitor competitors' listings. This helps in understanding the competitive landscape and adjusting marketing strategies accordingly.

Property Aggregation: For websites and apps that aggregate property listings, web scraping is essential. It enables them to pull data from multiple sources and provide users with a wide selection of properties to choose from.

Automated Updates: Web scraping can be used to keep databases and listings up-to-date automatically. This is particularly useful for platforms that need to provide users with the latest information on available properties.

Detailed Insights: By scraping detailed property information such as square footage, amenities, and neighborhood details, developers and analysts can provide more nuanced insights and improve their decision-making processes.

Getting Started with Real Estate Web Scraping Step 1: Identify the Target Website Start by choosing the real estate websites you want to scrape. Popular choices include Zillow, Realtor.com, and Redfin. Each website has its own structure, so understanding how data is presented is crucial. Look for listings pages, property details pages, and any relevant metadata.

Step 2: Understand the Legal and Ethical Considerations Before diving into web scraping, it's important to understand the legal and ethical implications. Many websites have terms of service that prohibit scraping, and violating these can lead to legal consequences. Always check the website’s robots.txt file, which provides guidance on what is permissible. Consider using APIs provided by the websites as an alternative when available.

Step 3: Choose Your Tools Web scraping can be performed using various tools and programming languages. Popular choices include:

BeautifulSoup: A Python library for parsing HTML and XML documents. It’s great for beginners due to its ease of use. Scrapy: An open-source Python framework specifically for web scraping. It's powerful and suitable for more complex scraping tasks. Selenium: A tool for automating web browsers. It’s useful when you need to scrape dynamic content that requires interaction with the webpage. Step 4: Develop Your Scraping Script Once you have your tools ready, the next step is to write a script that will perform the scraping. Here’s a basic outline of what this script might do:

Send a Request: Use a tool like requests in Python to send an HTTP request to the target website and retrieve the page content. Parse the HTML: Use BeautifulSoup or another parser to extract specific data from the HTML. This might include property prices, addresses, descriptions, and images. Store the Data: Save the extracted data in a structured format such as CSV or a database for further analysis. Step 5: Handle Dynamic Content and Pagination Many modern websites load content dynamically using JavaScript, or they may paginate their listings across multiple pages. This requires handling JavaScript-rendered content and iterating through multiple pages to collect all relevant data.

For Dynamic Content: Use Selenium or a headless browser like Puppeteer to render the page and extract the dynamic content. For Pagination: Identify the pattern in the URL for paginated pages or look for pagination controls within the HTML. Write a loop in your script to navigate through all pages and scrape the data. Step 6: Clean and Analyze the Data After collecting the data, it’s essential to clean and normalize it. Remove duplicates, handle missing values, and ensure consistency in the data format. Tools like pandas in Python can be incredibly helpful for this step. Once the data is clean, you can begin analyzing it to uncover trends, insights, and opportunities.

[bsetecusa]

Are clone scripts legal?

"Are clone scripts legal or illegal?" 

This is one of the widely asked questions on the internet, and truly, many people have this question around their minds. 

The word 'clone' creates this room for doubt– as this word means 'duplicate'. 

What is a clone script?

The definition of a clone script is–

"A clone script is an alternate code or architecture of an existing website.”

Entrepreneurs have been fed up with using the outdated and traditional method of developing websites and apps from scratch, as they take a lot of time and are quite expensive. 

However, clone scripts are truly a savior as there are a lot of benefits surrounding them. 

Are clone scripts legal or illegal?

Until and unless you are not breaching any intellectual property, trademark, copyright or patent of an already existing business, readymade clone scripts are completely legal and authorized. 

Benefits of using a clone script

Clone scripts are highly customizable– Clone scripts are extremely customizable and can be modified according to your preferences, requirements and tastes. 

Clone scripts are quite affordable– Clone scripts are very affordable and can help to kickstart your business even when you are on a budget crunch. You can in fact invest in things like Digital Marketing, etc. even after investing in clone scripts. 

Clone scripts can help in the quick launch of an app or website– Clone scripts are already developed, therefore, it takes very little time to get developed, and can be beneficial in launching your business in a matter of weeks. 

Clone scripts have features and functionalities similar to popular apps or websites– Clone scripts are feature-rich as they are inspired and made after popular websites and apps, like Zillow, DoorDash, Periscope, Udemy, etc. 

Clone scripts are SEO friendly– Clone Scripts are Search Engine Optimized and can help your platform rank higher than your competitors, thus, helping to bring organic traffic to your newly launched website. 

Summing up

If you want to create a platform using a clone script, you've come to the right place. BSEtec offers a wide range of clone scripts and IT solutions that will help to enhance your business venture and make it a success. 

[real-estate-virtual-assistants]

Why You Need A Real Estate ISA

On average, 7% of the prospects in your database will enter into a real estate transaction this year — but you don’t know which ones, and you don’t know when. Better call them and find out!

While you’re at it, if you’re like most agents, you’ll want to hit the phone to prospect local Expired & FSBO leads, don’t forget to followup on all those Zillow, Trulia & Realtor.com leads you’ve been paying $20 each for.

This all adds up to a lot of time on the phone: and that’s a good thing! Prospecting is one of the single most important things you can do in real estate to generate more business. The only problem is the time investment — but what if it wasn’t your time being invested?

Delegate the daily repetitive, yet essential responsibilities that need to be handled, to a MyOutDesk Real Estate Virtual Assistant. Gain leverage and more time to work ON your business instead of IN it.

You Need A Real Estate ISA

This is where having a Real Estate Inside Sales Agent (ISA) comes in. Instead of spending half your day playing phone tag, focus on the dollar productive tasks that make you money while a trained, dedicated virtual assistant makes the calls for you.

For about $10 bucks an hour, you can hire a full-time phone-warrior to do all of your prospecting for you, which means they deal with the voicemails, phone tag, and no answers — while you focus on making money from the appointments they set. It leverages their ability to focus exclusively on prospecting, and leverages your knowledge & expertise in real estate.

Just imagine not having to deal with all of the tedious busy-work involved with prospecting. You know — the repeat follow up until you reach each prospect, then delivering your pitch, and if they say yes then doing all the back & forth involved to schedule an appointment — along with the appointment followup, etc. When you prospect, you’ve got to do it for hundreds or possibly thousands of prospects — but what if you could make all of that simply go away?

Why Hire A Real Estate ISA?

The massive amount of mental focus & work involved with successfully prospecting makes it a tedious task, which is why most agents don’t like prospecting, and many find themselves in “creative avoidance” strategies to do other things with their time. You don’t like it to begin with, which makes it easy to find other things to do — but that hurts your sales, doesn’t it?

The dislike of prospecting is also a driver for lots of marketing schemes & gimmicks that promise an alternative but never deliver results. How could it be otherwise? No amount of “tweets”, “likes”, or “follows” will replace genuine human interaction. Facebook does not equal “face time” — and it hasn’t replaced the need to prospect.

So if it’s gotta be done, you might as well find a solution for prospecting that you can live with: that’s why you need to hire a trained, pre-screened Real Estate ISA! They’ve got the real estate experience you need, along with our proven scripts & your “secret sauce” for converting leads — and you only focus on the sales, not on lining up the leads.

What Else Can A Real Estate ISA Do?

Your Inside Sales Agent does a lot more than just dial the phone: they also manage & update your prospect CRM, help send reminders & followups for sales appointments, and manage your lead-buying systems like RedX, Vulcan7, etc.

Your ISA does one other incredibly valuable task: they can deliver the 60-second followup on inbound leads that you simply can’t. You know those graphs explaining how every minute you wait to followup results in a 10% decrease in sales? Well, when you’re with a client, or out taking listing photos, or busy with something else — your Real Estate ISA will be there, ready to jump on inbound leads & help you convert them into your next sale.

What Does A Real Estate ISA Do?

Set daily and weekly goals for prospect dials, connects, conversations & followups.

Track and measure conversion ratios and meet performance benchmarks.

Practice, memorize, internalize and role-play scripts.

Be accountable for goals, results & benchmarks.

Manage and answer all leads calling and registered in your website, making sure that all communications are being logged completely in CRM.

Contact all leads through phone/text/email within 5 minutes of site registration during the VA’s shift.

Monitor leads daily that have recently visited your website and follow up with them, especially those leads that haven yet to be successfully contacted on the phone/text/email.

Manage contact database system, cultivating and managing new leads each week & work existing leads to convert into Listing & Buying opportunities.

Use systems such as Vulcan 7/RedX to locate Expired and FSBOs, use MOJO Dialer with Cole Directory for Geographic farming and Just Listed/Just Sold/Circle Prospecting lead generation.

Hand off HOT leads that need additional conversation to a Team member/Agent whenever possible.

Submit daily reports on calls, conversations, and appointments set. Manage and answer all leads calling and registered in our website, making sure that all communications are being logged completely in CRM and if needed, to transfer/assign leads to the right agent/person who can specifically assist the lead about their inquiries.

Need to make contact with leads through phone or email within 5 minutes after they have registered on our site during the VA’s shift.

Once we are able to make contact with leads, forward all information and transfer to one of our agents. The agent will then qualify lead and change their status either Nurture, Watch or HOT.

Need to check with agents at least once a week on the status of their respective leads, as this will help our agents do their follow ups with their respective leads.

Monitor daily all leads that have recently visited our website and try to make a follow up with them most especially to those leads that we haven’t made any successful contact from the start.

Follow the 10 Days of Pain for our new leads and track them in a spreadsheet to be submitted every Friday.

Track all leads that we have currently in contract with as well as those leads that we have closed files and submit a lead conversion report at the end of the month, this will enable us to measure the success rate of our lead generation efforts.

Get info and look up properties in MLS to answer the questions of leads on the properties that they are interested in.

Add all our listings to Realtor, Zillow and Trulia.

Create email drip plans in CRM that would generate us more success in making contact with our leads.

Those are just a few of the many tasks that a Real Estate ISA does: every real estate agent typically has a few specialty tasks or “secret sauce” that they put their VA’s on as well.

If you want to learn more about why you need a Real Estate ISA, request a free strategy session with us at your convenience!

[mrdonaldclark86]

How to Follow-Up with Leads 450% More Effectively

Do you ever feel like your follow-up process is letting leads slip through the cracks? You’ve spent money generating leads. You’ve watched them register on your website. And then … no response. No engagement.

  It’s frustrating to see active homebuyers leave you high and dry. Done enough times, you get fed up, right? Now, before you call it quits, let me walk you through a few “investigative” ways to improve your lead follow-up.

  1First Contact: What to Say

The traditional model for lead follow-up is to qualify for LPMAMA: location, price, motivation, approval for a loan, mortgage amount, and agent they’re working with. Most agents will introduce themselves and tee off the conversation with this structure.

  So, how do you stand out to the lead?

  Add a data point to your script. When a new lead registers on your website, they have probably been looking at several properties beforehand. Use that data to your advantage. It should be found in your real estate CRM. If you’re CRM and website aren’t connected, I’d suggest getting them integrated immediately.

  An example runs like this. You see “Jack Catterton” has registered on your website, after viewing a home in the Sweetgrass neighborhood, at a price point of $300,000. It’s a modern-style home with 4 bedrooms. Now, the conversation can start something like this:

  “Hi Jack! My name’s Matthew and I work for Cobblestone Realty. I saw you registered on my website an hour ago. It looks like you were looking at homes in Sweetgrass. Those are really beautiful homes! Now, are you set on moving to that area or are you specifically looking for homes that match that style?”

  See how your communication instantly portrays you as an expert – as someone who can help? You’re not blindly trying to grab information from the person anymore. Instead, you’re building on their home search and offering help. There’s a psychological difference between trying to gather info to sell someone versus trying to help someone.

  For real estate agents using BoomTown, they also have the added benefit of putting the lead on “e-Alerts.” It’s a great selling point for homebuyers, since the e-Alerts keep people up-to-date on everything in their market. And it can be tailored to them. It’s a great value add, since buying a home can sometimes be a competition with other buyers.

  2Call vs Text vs Email

It’s easy to piggyback to calling leads – it’s been the go-to method for decades. But with smartphones becoming the new standard and with the rise of a younger generation, oftentimes, texting is a better method for communicating with leads.

  Does this make it true for you? Maybe. You’ll need to test this out.

  Spend a week analyzing your lead responses between email, text messaging, and calling. I think you’ll find text messaging to be the better form of communication. BoomTown clients often see better engagement through texting.

  If you’re worried about the manual work going into texting every lead, check if your real estate CRM has an automation, where you can bulk- or auto- text leads.

  If you want to spice up your lead communication, try sending a video email. People love putting faces to names. And it makes a standout introduction that no other agent does. See if it makes a dent in your lead follow-up. Here’s an example below.

  3Frequency: When & How Often to Contact

We’ve all heard about the study telling us it’s best to contact leads within the first 5 minutes of registering. Obviously, it’s not that simple. There will be times when you’re out showing houses or meeting with clients, and those take priority.

  A lot of real estate agents will block off specific times in their day to do lead follow-up. And I’ll tell you from BoomTown’s data, nearly every agent does this in the morning (specifically around 10 am). And I’ll also tell you it’s a time where you’ll see the least amount of responses from leads.

  So, when is a good time to contact leads? Typically, it’ll be the evening. Of course, every market is different, and will experience varying results. If you’re calling or texting, aim to do it in the evening. If you’re emailing, save it for the afternoon (while people are still at work and checking their inboxes).

  Now, for how often you should reach out. A lot of real estate businesses have some version of the “10 days of pain,” where they’ll alternate emailing, texting, and calling for ten days straight. Personally, that sounds extremely annoying. For some agents, it works. My recommendation is change up the content a bit. Use the data at your disposal and offer a reason for someone to respond. Don’t just hound them to personal info.

  Typically, it’ll take 5-12 attempts to contact a lead before you get a response (or a commitment). Does this mean it all has to happen in the first two weeks? No. Space it out. Some homebuyers may be just window-shopping at the moment, so make sure to reach back out in a month, if they don’t respond.

  4Segment & Sort Your Leads by Category

No lead is equal to the next. Some will be ready to see houses now, others are “just looking.” A batch of leads may generate from Zillow or Realtor.com, while others will generate from Facebook advertising. Or they could be referrals.

  Depending on the type of lead and where they are converting, this information will tell you how to treat them. A referral or Zillow lead will obviously be further down the sales funnel, and more “ready.” A lead from Facebook may take longer to nurture, since you’re trying to create demand on a channel that’s not real estate specific.

  Second, determine the lead’s timeframe … for buying or selling. If they’re a year out, automate their communication with market updates and touch base every few months. If they’re actively looking to buy/sell, then be more aggressive with your outreach.

  Overtime, you should build out specific follow-up plans for your lead categories. A classic BoomTown example is to create a category of leads who registered six months ago, but who have visited the website last week. Send them an email, and capture a few responses. You’ll be surprised at the results.

Smart Prospecting can help you engage leads better. Learn the method here >>

  5How to Handle Lead Objections

Dealing with leads who have a myriad reasons of why they’re not ready is challenging. From my experience, I have two suggestions to better handle lead objections: 1) Actively listen to their remarks and 2) Ask questions.

  Don’t sell yourself. Don’t be pushy or give up entirely. Listen to their reason for not wanting to act, and then ask questions about it. For example, you’ll often hear, “I’m a few years out from buying.”

  From there, you can respond with: “Just out of curiosity what is the significance of that date? If we could get you approved for a loan, get you in a house today and show you how to save thousands, would that be of interest to you?”

  Remember, you’re not trying to “win” the lead. You’re trying to solve their fears. Buying (or selling) a house is a HUGE deal, financially and emotionally. Give them the time and space needed for such a transaction.

We have objection handling scripts! Get the free scripts here >>

  6Wrapping Up Lead Follow-Up

My last bit of advice for effective lead follow-up is … leave notes. Whether that’s in your CRM or in a spreadsheet you have. The homebuying process can take months, and leads take their time to become serious clients. Remembering their needs and how you’ve previously communicated with them becomes difficult when you have hundreds of leads in your database.

  Leave notes in their profile, so you know where to pick up the conversation. And so you don’t sound like a buffoon, if they happen to reach out to you.

Want to Improve Your Lead Follow-Up Even Faster? Check Out BoomTown’s CRM >>

  The post How to Follow-Up with Leads 450% More Effectively appeared first on BoomTown!.

from BoomTown! http://bit.ly/2XcAk60

[mrlylerouse]

How to Follow-Up with Leads 450% More Effectively

Do you ever feel like your follow-up process is letting leads slip through the cracks? You’ve spent money generating leads. You’ve watched them register on your website. And then … no response. No engagement.

  It’s frustrating to see active homebuyers leave you high and dry. Done enough times, you get fed up, right? Now, before you call it quits, let me walk you through a few “investigative” ways to improve your lead follow-up.

  1First Contact: What to Say

The traditional model for lead follow-up is to qualify for LPMAMA: location, price, motivation, approval for a loan, mortgage amount, and agent they’re working with. Most agents will introduce themselves and tee off the conversation with this structure.

  So, how do you stand out to the lead?

  Add a data point to your script. When a new lead registers on your website, they have probably been looking at several properties beforehand. Use that data to your advantage. It should be found in your real estate CRM. If you’re CRM and website aren’t connected, I’d suggest getting them integrated immediately.

  An example runs like this. You see “Jack Catterton” has registered on your website, after viewing a home in the Sweetgrass neighborhood, at a price point of $300,000. It’s a modern-style home with 4 bedrooms. Now, the conversation can start something like this:

  “Hi Jack! My name’s Matthew and I work for Cobblestone Realty. I saw you registered on my website an hour ago. It looks like you were looking at homes in Sweetgrass. Those are really beautiful homes! Now, are you set on moving to that area or are you specifically looking for homes that match that style?”

  See how your communication instantly portrays you as an expert – as someone who can help? You’re not blindly trying to grab information from the person anymore. Instead, you’re building on their home search and offering help. There’s a psychological difference between trying to gather info to sell someone versus trying to help someone.

  For real estate agents using BoomTown, they also have the added benefit of putting the lead on “e-Alerts.” It’s a great selling point for homebuyers, since the e-Alerts keep people up-to-date on everything in their market. And it can be tailored to them. It’s a great value add, since buying a home can sometimes be a competition with other buyers.

  2Call vs Text vs Email

It’s easy to piggyback to calling leads – it’s been the go-to method for decades. But with smartphones becoming the new standard and with the rise of a younger generation, oftentimes, texting is a better method for communicating with leads.

  Does this make it true for you? Maybe. You’ll need to test this out.

  Spend a week analyzing your lead responses between email, text messaging, and calling. I think you’ll find text messaging to be the better form of communication. BoomTown clients often see better engagement through texting.

  If you’re worried about the manual work going into texting every lead, check if your real estate CRM has an automation, where you can bulk- or auto- text leads.

  If you want to spice up your lead communication, try sending a video email. People love putting faces to names. And it makes a standout introduction that no other agent does. See if it makes a dent in your lead follow-up. Here’s an example below.

  3Frequency: When & How Often to Contact

We’ve all heard about the study telling us it’s best to contact leads within the first 5 minutes of registering. Obviously, it’s not that simple. There will be times when you’re out showing houses or meeting with clients, and those take priority.

  A lot of real estate agents will block off specific times in their day to do lead follow-up. And I’ll tell you from BoomTown’s data, nearly every agent does this in the morning (specifically around 10 am). And I’ll also tell you it’s a time where you’ll see the least amount of responses from leads.

  So, when is a good time to contact leads? Typically, it’ll be the evening. Of course, every market is different, and will experience varying results. If you’re calling or texting, aim to do it in the evening. If you’re emailing, save it for the afternoon (while people are still at work and checking their inboxes).

  Now, for how often you should reach out. A lot of real estate businesses have some version of the “10 days of pain,” where they’ll alternate emailing, texting, and calling for ten days straight. Personally, that sounds extremely annoying. For some agents, it works. My recommendation is change up the content a bit. Use the data at your disposal and offer a reason for someone to respond. Don’t just hound them to personal info.

  Typically, it’ll take 5-12 attempts to contact a lead before you get a response (or a commitment). Does this mean it all has to happen in the first two weeks? No. Space it out. Some homebuyers may be just window-shopping at the moment, so make sure to reach back out in a month, if they don’t respond.

  4Segment & Sort Your Leads by Category

No lead is equal to the next. Some will be ready to see houses now, others are “just looking.” A batch of leads may generate from Zillow or Realtor.com, while others will generate from Facebook advertising. Or they could be referrals.

  Depending on the type of lead and where they are converting, this information will tell you how to treat them. A referral or Zillow lead will obviously be further down the sales funnel, and more “ready.” A lead from Facebook may take longer to nurture, since you’re trying to create demand on a channel that’s not real estate specific.

  Second, determine the lead’s timeframe … for buying or selling. If they’re a year out, automate their communication with market updates and touch base every few months. If they’re actively looking to buy/sell, then be more aggressive with your outreach.

  Overtime, you should build out specific follow-up plans for your lead categories. A classic BoomTown example is to create a category of leads who registered six months ago, but who have visited the website last week. Send them an email, and capture a few responses. You’ll be surprised at the results.

Smart Prospecting can help you engage leads better. Learn the method here >>

  5How to Handle Lead Objections

Dealing with leads who have a myriad reasons of why they’re not ready is challenging. From my experience, I have two suggestions to better handle lead objections: 1) Actively listen to their remarks and 2) Ask questions.

  Don’t sell yourself. Don’t be pushy or give up entirely. Listen to their reason for not wanting to act, and then ask questions about it. For example, you’ll often hear, “I’m a few years out from buying.”

  From there, you can respond with: “Just out of curiosity what is the significance of that date? If we could get you approved for a loan, get you in a house today and show you how to save thousands, would that be of interest to you?”

  Remember, you’re not trying to “win” the lead. You’re trying to solve their fears. Buying (or selling) a house is a HUGE deal, financially and emotionally. Give them the time and space needed for such a transaction.

We have objection handling scripts! Get the free scripts here >>

  6Wrapping Up Lead Follow-Up

My last bit of advice for effective lead follow-up is … leave notes. Whether that’s in your CRM or in a spreadsheet you have. The homebuying process can take months, and leads take their time to become serious clients. Remembering their needs and how you’ve previously communicated with them becomes difficult when you have hundreds of leads in your database.

  Leave notes in their profile, so you know where to pick up the conversation. And so you don’t sound like a buffoon, if they happen to reach out to you.

Want to Improve Your Lead Follow-Up Even Faster? Check Out BoomTown’s CRM >>

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