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apocalypticgargoyle · 4 years ago

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𝐁𝐑𝐄𝐀𝐊𝐎𝐔𝐓 𝐑𝐎𝐎𝐌 𝟒. ♡ 𝐠𝐞𝐨𝐫𝐠𝐞𝐧𝐨𝐭𝐟𝐨𝐮𝐧𝐝

"Hi! I hope u have a lovely day :] I was wondering if I could request an imagine where you're online friends with Gogy and one day you send him a picture wearing his merch and he can't stop thinking about it and finally ends up telling you he has a crush on you?? Thank you in advance :] I really enjoy your writing"

pairing: georgenotfound x reader

warnings: Zoom Video Communications none :)

links: | ao3 | request | masterlist |

⋆ song recommendation: Slowly by Josh Gilligan

(streamer bf gogy brainrot brrr) hello sweet anon! thank you for much for this request :) I love love love all the geo simps and their ideas. also thank you to my dearest LB for helping me with the plot help. happy reading, everyone! ♡ ᵍᵉⁿᵉ

You tapped your fingers on your desk, nails clattering at you waiting to be let into your third Zoom meeting of the day. Usually, you got off with only one lecture, but because of upcoming exams, you were finding yourself in and out of virtual meetings and office hours. Sure, it was better than jogging from building to building, fighting the crowds, and searching for a seat in a packed lecture hall, but it was still wearing you down beyond belief.

You rested your chin in your hand as your window went from white to dark grey, the square with your name getting wedged in beside the professor. Everyone’s cameras were off, a thankful sigh leaving your lips as your head slumped down to lay against your arm, the danger of falling asleep suddenly becoming more prominent.

You jumped slightly as your professor cleared their throat, sharing their screen and beginning to ramble off facts listed on the slideshow. You played with your keyboard, focused on removing a crumb from beneath your spacebar that was almost unreachable. You usually took notes in the class, but today was just one of those days.

“... And with that in mind, I’m going to put you all into breakout rooms…” Your professor trailed off, eyebrows furrowed as they peered at their screen and clicked frantically to assign all of you to rooms. You yawned, smacking your cheeks and sitting up. You were determined not to be a shitty partner, at least. The white box popped up, inviting you to join breakout room four. That’s always lucky, you thought to yourself as you joined.

Once again, you were cursed to look at the buffering wheel of death as your internet struggled to sustain all your opened tabs. Please, just a little longer, you groaned internally, eyes dashing towards the receiver and exhaling in relief as your computer connected to the breakout room. You turned on your camera, eliciting your partner, George, to do the same.

You flashed him a smile as you struggled to open the article from the previous night. “Hi! How’s it going?” You greeted, not yet looking at him.

“I’m good, actually. How are you?” He engaged, his voice deep and tired.

You finally managed to split your screen enough so that you could see him and the article. “Yeah, I’m good too. Thanks,” you chewed the inside of your cheek, eyes skimming some of the notes you’d etched into the margins. “So, did you have any idea what,” you paused, squinting at the author’s name, “Robert A. Schneider means when he discusses how ‘men of letters’ fear the lower class more than anything?” You asked, as your eyes trailed across your screen to finally gauge his reaction, you were taken aback by his appearance.

His soft features and dark eyes made you feel safe. As he smiled softly, running his fingers into his hair, he seemed to be racking his brain for an answer. He opened his mouth to begin, detailing what you had previously thought with better articulation.

The two of you got through the basic questions the professor had scripted for the students, then finding yourself still stuck in the breakout room. On a normal day, your professor would have pulled everyone back into the call after the first few questions.

George swiveled in his chair quietly as he listened to you briefly explain your area of study. His kind smile made your heart flutter slightly. Deep down, you hoped the two of you would be stuck in the room for a while.

Soon your topics blended into what kind of movies you both watched, a debate on where you could buy the cheapest bread on campus, and what kind of party people the two of you were. After an hour, instead of worrying whether or not your professor was dead, you were swapping numbers and planning out how the two of you would turn the Florida Keys into the headquarters of your new cult where the members would all worship a separate bitchy philosopher.

You pulled one of your legs to your chest, resting your cheek against your knee as his laughing died out. “Okay, this might be a weird question, but I need to know why your webcam is so clear. Is it like an OnlyFans thing or…”

He chuckled. “Yeah it’s definitely OnlyFans,” he joked, making you laugh. “I’m actually a ᵐⁱⁿᵉᶜʳᵃᶠᵗ ˢᵗʳᵉᵃᵐᵉʳ” he mumbled.

Your eyebrows perked playfully. “You’re a what?”

He pursed his lips to fit the grin stretching across his face. “ᵃ ᵐⁱⁿᵉᶜʳᵃᶠᵗ ˢᵗʳᵉᵃᵐᵉʳ”

You snorted slightly. “Sorry darling, you’ll have to speak up. What was that?”

He wet his lips, rolling his eyes as he bashfully groaned. “I’m a Minecraft streamer.”

You giggled, him basking in your disbelief. He smiled a bit brighter as he shrugged, leaning back in his chair as you rambled off questions. “There’s no way! Nerd!” you chaffed, making him smile as if he liked it when you playfully teased him. “Are you super popular?” You asked, catching your breath.

He bit his bottom lip swaying his head slightly as if deciding not to answer. “Mmmm. Not really.”

“Well, come on, Georgios! Give me your Twitch user and I’ll be your biggest fan, I promise.” He laughed at your response, digging out his phone to send you a link.

“I’d like to see you try,” he mumbled.

After the class had finally ended, you’d learned that your professor was on the phone with their credit card company. In the following weeks, you and George were in constant contact, even becoming part of each other’s daily routines.

As you studied for finals, you’d turn on his stream, letting his voice alleviate some of the stress of your exams. He knew you were watching and would even drop hints for you in what he was saying, or he’d blatantly just ask what you were talking about in your essay for a certain class. After the stream would end, he’d call you either on Discord or the phone, just so it felt like the two of you were studying together.

Jokingly, you badgered him to send you some of his merch, threatening to buy it from a bootleg online store if he didn’t. He had only brushed it off at the time, but shortly after, you received a hoodie in the mail with his gamer tag printed across it.

It was late at night when you’d received it, the tiredness of your eyes and George’s dulcet tones lulling you towards the idea of a dead sleep. Yet, you were drawn from your pleasant relaxation with the shrilling of your doorbell. You shrugged out of your blanket cocoon, grabbing your phone and trudging down the stairs. As you tore open the bag, your phone buzzed with a text from George asking if you’d seen something that one of his chat members. You chuckled softly and dug your hand into the material, holding it out in front of you.

You snickered to yourself, running your fingers across the red patch in the center. You slipped it over your head, letting the softness of the fabric brush against your skin. You snapped a photo of yourself and stumbled back upstairs before sending it to him.

When you returned, George was focused on something he was crafting. His eyes darted down to one corner of the screen where his phone was probably sitting. His eyes flashed back up with a smug grin on his face as if he knew exactly what you were going to say. Your “Thanks sugar daddy xx,” probably didn’t help either.

“What, chat?” His voice came out slightly uneven as he bit back a smile. You skimmed what people were asking. “It’s not a nude. A friend of mine got something I sent them,” he answered nonchalantly, finishing up what he was doing. The chat began to spam quietly. “No, it’s not a maid costume. Jesus Christ.” He leaned back in his chair, grabbing his phone and opening your message.

A grin spread across his face, alongside the light dusting of rosy pigment settling in his cheeks. He chuckled to himself, quickly replying before getting back to his game. You scoffed at his response.

George (H325) Anything for my silly little baka

You curled up again, putting away your schoolwork and devoting your attention to watching his stream as you drifted off to sleep.

Once again, you found yourself at the mercy of your internet as you attempted to join the breakout room assigned to you. You almost jumped out of your chair when it finally connected and you found George waiting for you. You smiled slightly as he scrolled through his phone. “What are the chances?” You asked, pulling his eyes to you.

He grinned, clicking off whatever he was looking at. “I was just about to raid your inbox.”

You chuckled. “I almost wore your merch to class, just to out you to whoever my partner was,” you joked, making him roll his eyes.

“I’m glad it’s me then,” he responded. You began scrounging around for your article. After a beat of hesitation, George spoke up again. “Hey, I’m glad you like the sweatshirt…” You perked an eyebrow in his direction. “I actually haven’t been able to get that picture out of my head. I know it’s stupid,” he stated lightly, chuckling nervously. You could feel your heart beating in your ears. “It’s so lame, but I think I have a crush on you.”

You sat back in your chair, stunned. “I mean, the feeling’s mutual. Even if it’s lame,” you mirrored, winking at him. “I mean, maybe it’s not lame because I know I like you.”

He smiled to himself at your answer before chuckling, “Should we Zoom date or something?”

#georgenotfound headcanons #georgenotfound x y/n #georgenotfound fluff #georgenotfound x reader #mcyt x y/n #mcyt x reader #mcyt fluff #mcyt imagine #college au #gnf x reader #gnf brainrot #gnf my beloved #gnf x y/n

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jadeile-writes · 5 years ago

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Fanfic Progress Update 88

Happy Halloween and Blue Moon, everyone! Let’s take a glimpse into my very uneventful update, shall we? Also, stay tuned for a spoilery glimpse into the next chapter of Adventure Gone Mini at the end of the post!

Random notice, my birthday is on 5th of November. Feel free to spam my inbox with “happy birthdays” on that day XD I may not post all the letters publicly if I get a ton, but I’ll post at least a couple if I get any.

Current WIPs:

Adventure gone Mini

Fandom: Legend of Zelda: Breath of the Wild / The Minish Cap

Summary: Sidon is given his very own Sheikah Slate, the first replica Purah has managed to make, and sets out to travel with Link with the intention of registering warp points for convenient travel in the future. However, when a malfunction shrinks them down to the size of bugs, and they meet little people called the Minish, they have to change their plans from “fun adventuring” to “getting out of this mess”. Not that those two have to exclude one another. Link/Sidon.

Progress: Chapter 44 is the current latest chapter and was posted on 21st of October. Chapter 45 is halfway done, and I’ve settled on the posting date being 11th of November. The fic’s second anniversary is on the 7th, but I don’t think I’ll be able to get the chapter done in time for that - I’ll be too busy arranging my own birthday party for the 5th.

I post a new chapter every three weeks on Wednesdays, except when I don’t manage to. These updates always include a sneak-peek for the next chapter, slowly getting longer over the three weeks waiting period.

—–

Experiment in Romance

Fandom: Hazbin Hotel

Summary (temporary): Husk’s afterlife takes an odd turn when a drunk Alastor knocks on his door and has no intention of going to his own room for the night. It only gets weirder from there, leaving Husk with a most unexpected arrangement with the Radio Demon. Either it’ll be the best decision in his afterlife, or he’s simply out to break his own damn heart dealing with the fickle asshole. Radiohusk.

Progress: Chapter 1 is ready. Chapter 2 is still about ¾ths done. No progress this week.

—–

Hah! Our afterlife is the most hilarious bushwa, dearest

Fandom: Hazbin Hotel

Summary: This is not a stand-alone story! This is a oneshot/drabble collection in the universe as “Shit, the Radio Demon is a part of my afterlife”. Read the main story before bothering with this one.

I decided to give my readers a chance to throw Radiohusk prompts at me, and had the Afterlife-verse as an option to set the stories in. Everyone liked that, so this fic is now a thing. Enjoy the extra mischief from these two dorks!

Progress: Chapter 26 is the current latest chapter and was posted on 28th of August. No progress this week, and likely not next week either because birthday. After that I should be able to get back to regular writing schedule - I hope so at least.

I have 12 prompts left.

This fic receives a new chapter every Friday, except when it doesn’t, like right about now.

—–

Other WIPs I’m not currently working on but intend to get back to someday:

PoE Drabbles (Pillars of Eternity)

DC Drabbles (Justice League)

Diaphanous Relations (Forgotten Realms, R.A. Salvatore’s books)

—–

That’s it for the WIPs! Here’s the promised sneak-peeksinto Adventure gone Mini (Note: the text may end up slightly different in the fic itself due to more editing happening before publishing). Enjoy!

Mini

Whatever Link had expected, it was certainly not this. Granted, his expectations had boiled down to "please don't be an enemy nest", and technically this fit the bill, but still, what he got was so much more than just that.

What he had expected to be a small hole in a tree that would be perfect for a bit of hiding – and maybe contain a treasure chest for him to loot – turned out to be the entire tree being completely hollow inside, which was… a big space in their current size. Not only that, but there were stairs on both his left and right leading to a platform that circled presumably the entire width of the tree. There was an eerie, dim light source suspended in midair in the dead center of the chamber, giving enough light to see things like the stairs and the platform near him, but not enough to see the entire room clearly.

—–

That’s it this time. See you next Saturday!

Links:

My AO3 My FFnet Purple Crayon aka my website My Ko-fi Radiohusk Discord Group invitation

#Fanfic progress update

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marylincountrym · 5 years ago

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onlinemarketinghelp · 6 years ago

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8 Vital Email Templates Every Online Business Should Steal https://ift.tt/31C4zo8

The average email marketing return on investment (ROI) is a $32 for every $1 spent. What’s more, according to market research firm Econsultancy, marketers rate email marketing as the second easiest digital channel to measure ROI. So, not only does email marketing pay well, you can track how your resources are being used.

To be successful all you need are some strategic, high-performing email templates, and you’re ready to start growing. In this article, you’ll learn about eight vital email types that can help you grow your business. Plus, for each one, you’ll get a swipeable email template that you can use today.

Sound good? First up:

1. Welcome New Subscribers

It’s a special moment when someone subscribes to your mailing list. They’ve initiated a relationship with your brand, and if you play your cards right, it could be a long and mutually beneficial relationship. But make no mistake: First impressions count.

In fact, subscribers who receive a welcome email show, on average, 33% more long-term engagement with that brand. But that’s not all. Welcome emails generate 4x the open rates, and 5x the click rates of other bulk promotions.

Okay, but can they make you money? Heck, yeah! Welcome emails, on average, make 3x the transactions and revenue per email over regular promotional emails.

Welcome Email Template Examples

Here’s an example of a simple and effective welcome email from Lonely Planet that new subscribers receive after signing up.

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This email does a great job of reaffirming the benefits of being a subscriber, saying “We deliver our most inspiring articles and travel tips to your inbox.” Then, they bring it home with an exclusive subscriber discount code. As a new subscriber, what’s not to love?

In this next example from exercise bike workout company Peloton, the email aims to lead subscribers further along the buyer’s journey by offering to help them find the instructors that are right for them.

They do this by inviting the new subscriber to “Take The Quiz.”

Source

It’s short, simple, and benefits the recipient.

The “Welcome” Email Template

Subject Line: Welcome to [Business Name]

Body: Hi [Subscriber’s Name],

We’re thrilled to welcome you to the [Business Name] community! Each [Email Frequency], you’ll receive [Email Features] to [Key Benefit].

Plus, to thank you for subscribing here’s a discount code to receive [Number]% off your first [Business Name] order!

[Call-to-Action]

What the Email Template Looks Like in Action

2. Follow Up Abandoned Carts

Did you know that almost 70% of online shopping carts are abandoned? Yikes. It seems a shame to fall at the last hurdle, doesn’t it?

However, although online retailers could lose as much as $4 trillion to cart abandonment each year, estimates suggest that savvy retailers should be able to recover about 63% of that lost revenue.

One way to do this is with a well-crafted cart abandonment email.

Abandoned Cart Email Template Examples

Here’s a great example from dog and pet supply store Doggy Loot:

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This email provides the names, images, and, prices of the items that the recipient left in their cart. Underneath, the call-to-action “Restore My Cart” makes it clear that it’s easy to complete the purchase.

But the real power of this email lies in how it injects urgency through scarcity. Note sentences such as “Items added to your cart are almost sold out,” “Hurry, don’t let these deals run away,” and “Fetch your items before it’s too late!” And Doggy Loot’s personality shines through in the email. From the image of the dog to phrases like “Fetch your items,” and “Lots of licks.”

Adidas begins this next example with the title, “Is Your Wifi Okay?”

This is a great way of relating to a younger audience always on the hunt for a good wifi signal. It also cheekily hints that the Gazelle Silhouette shoe is so good, that bad wifi must be the only reason the recipient didn’t buy it…

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The email then hits the recipient with some social proof in the form of reviews (more on this below). Next, Adidas addresses a concern the shopper might have. In this case, if they don’t like the color of the shoe, they can easily customize it.

The Abandoned Cart Email Template

Subject Line: Don’t Worry, We’ve Got You Covered

Body: Hi [Recipient’s Name]!

We know life can be crazy and it can be easy to forget about your shopping cart – even when it contains amazing items.

So we’ve saved your items, and they’re still waiting for you. Your cart contains:

[Item Image, Title, and Price]

Complete Your Purchase with [Number]% Off Today

Complete My Order

Questions? Email us at [Sales Email Address].

What the Email Template Looks Like in Action

3. Follow Up with New Customers to Land Repeat Sales

Boom! You just landed a new customer. Now’s the time to sit back, relax, and order another drink, right? Nope. This is when you can make the real money. Because a 5% increase in customer retention can increase company profits by 25% to 95%.

What’s more, repeat customers spend 67% more than new customers! This is why smart businesses focus on “back-end” revenue.

“Front-end” revenue comes from the first orders your customers make. “Back-end” refers to all the additional purchases a customer makes over their lifetime.

New Customer Email Template Examples

In this example, ProFlowers immediately followed up a first purchase with a discount code:

Instead of sending a dedicated email, you could also include an offer like this in your purchase receipt email. Purchase receipt emails have an average open rate of 71%, compared with the average open rate of 22%. In other words, receipt emails can get the highest engagement scores out of all the emails you send!

The New Customer Email Template

Subject Line: [Recipient’s Name], a welcome gift from us to you

Body: [Recipient’s Name], we wanted to thank you again for your recent purchase – we’re thrilled to officially welcome you to the [Business Name] family!

A Welcome Gift From Us to You

[Number]% Off

Your next purchase with promo code: [Insert Code]

Shop Now

[On-Brand Sign Off]

What the Email Template Looks Like in Action

4. Ask For a Review

According to the Spiegel Research Center, nearly 95% of shoppers read online reviews before making a purchase. Plus, displaying reviews can increase conversion by 270%, and having only five reviews still results in purchase likelihood increasing by a factor of almost four times.

Why are reviews so effective? Because of something called “social proof,” which refers to the fact that people are heavily influenced by others. In other words, there’s security in following the crowd. Social proof reassures visitors that they’re making the right decision in buying from you. So you’ll want to ensure that you get as many positive reviews as possible.

Review Request Email Template Examples

Casper sends an email to customers asking them to review their products.

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They lay their cards on the table by saying, “Help us out by writing a review. Your honest opinion will help other Casper shoppers make smart decisions.” It might not be the most compelling call-to-action, but that’s no bad thing.

Remember, you only want honest, positive reviews. So ask for them in an honest, positive way. It’s best to avoid incentivizing people in a way that might encourage bad, ambivalent, or unhelpful reviews.

Mountain Hardwear uses the same approach in their email:

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They also list out the products purchased and provide a link to review each one. This allows customers to jump straight to the product they’re most inclined to review.

The Review Request Email Template

Subject Line: What do you think? Write a review

Body: Hey [Recipient’s Name],

We hope you love your recent purchase. Once you’ve had a chance to get to know the product, we’d really appreciate it if you would write a review.

Customer reviews keep us constantly improving while helping other [Name for People in Niche] make the right choice.

Write a Review

It’ll just take a moment, and we’re really grateful for all the feedback we receive.

If you’re not happy for any reason, please give us the opportunity to make it right before leaving negative feedback. Just reply to this email and we’ll be happy to correct the situation immediately.

Thanks again for being our customer, we really appreciate having you onboard and we’re always here if you need us!

[On-Brand Sign Off]

[Name of Real Person at Business]

What the Email Template Looks Like in Action

5. Re-Engage Inactive Subscribers

Let’s get real for a moment. Many of your subscribers and customers will lose interest in your business. They may still like and trust your brand, it could just be that time is short and something’s gotta give.

But don’t let it be your business. Instead, use a tactful re-engagement campaign to stay top-of-mind and center-of-heart. Plus, it’s not just the additional sales that you want. You also need to show Gmail and other email providers that people actually want your emails. Otherwise, you’re in big trouble.

The Gmail Anti-Abuse Team said that they want to “see evidence that your recipients love or at the very least, want your messages, for them to reach the inbox.” So, if a large portion of your email database is inactive (i.e., they don’t open or click your emails), email providers will start sending your precious emails to the promotions tab. Or worse, the dreaded SPAM folder.

Do re-engagement emails work?

Yes, in a case study from MarketingSherpa, they managed to re-engage 8.33 percent of a database with a “win back” email, and then another 8.57 percent with list-cleansing emails. That’s over 16 percent reactivated. So don’t underestimate the importance of re-engagement email campaigns.

A study by Return Path found that 45 percent of recipients who received win-back emails read subsequent messages. That is a huge increase in engagement from just one email! It would be crazy not to be doing this.

Re-Engagement Email Template Examples

Fashion store Missguided did a great job relating to their target market with the design of this re-engagement email:

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The text is simple, humorous, and extremely on-brand. The design and emojis are also particularly effective.

Plus, they also offer free next day delivery to help turn those inactive subscribers back into paying customers.

Jack Wills uses a similar approach in their email:

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In this email, Jack Wills start with a little humor: “Please say you miss us too!” Then, they’re completely upfront about their discount, saying, “As a little bribe, here’s a ��10 off code.”

The Re-Engager Email Template

Subject Line: We miss you (so here’s $10 off…)

Body: Hey [Recipient’s Name],

It’s been too long and we’ve missed you! During our time apart, we’ve been busy – come and see for yourself and shop our new [Product Line]!

Plus, here’s a little something to help us get back to being best friends…

[Offer]

Shop Now

Not interested?

If you want to say goodbye, for now, unsubscribe here.

What the Email Template Looks Like in Action

6. Gather Valuable Information

Knowledge is power. To improve you must learn what works and what doesn’t. And one way to do this is to simply ask your customers using a survey.

Let’s look at the difference between reviews and surveys. When asking for reviews, you’re trying to collect positive feedback to display publicly as social proof. But when emailing customers a survey, it’s the negative feedback you want most. This is because negative feedback provides a clear way for you to improve your business.

There are two main ways to survey your customers. You can ask them to answer set questions or use something called the Net Promoter Score. This is a single-question survey businesses use to measure customer satisfaction. Recipients are asked how likely they are to recommend your product or service on a scale of 1 to 10. Then, respondents are grouped as follows:

To figure out your net promoter score, just subtract the percentage of Detractors from the Percentage of Promoters. To understand whether your score is good or bad, you can compare it to this chart showing the average net promoter score in different industries. Whether people will recommend your product or service is a strong indicator of your customer satisfaction.

Plus, it’s extremely simple to do.

Feedback Request Email Template Examples

Here’s an example of a great net promoter score email from Azendoo:

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Using this form of survey makes responding incredibly easy for the recipient, and so you’re likely to receive more responses.

Then, you can always follow up the responses.

If someone is likely to refer your product or service, you can invite them to join your affiliate or rewards program. And if someone is unlikely to give a recommendation, you can ask them if there’s anything you can do to solve the issues your customer is having.

Alternatively, you could create a longer survey of questions.

If you decide to do this, it’s likely you’ll need to offer some sort of incentive to compel people to respond. And ideally, it should be an offer they can’t refuse!

In this email, Tailor Brands ask customers to complete a three-minute survey in exchange for 50% off their next order.

Source

Tailor Brands start with a bold, clear title that’s quickly followed by the benefit offered to the recipient. Then they go on to explain the deal, making sure to mention that it’ll only take three minutes.

Now, 50% for three minutes? That’s a good offer!

The Feedback Request Email Template

Subject Line: Share your thoughts for [Offer]!

Body:

We Want to Hear From You!

(And give you [Offer])

Do you have [Survey Time] to share your valuable opinion?

We’re looking for ways to improve our [Subject of Survey] and we’d LOVE to know how you feel about [Subject of Survey].

As a thank you, we’re offering [Offer] in return for your thoughts on how we can better serve you, and others.

Take the Survey and Get [Offer]

We really appreciate your input!

[On-Brand Sign Off]

What the Email Template Looks Like in Action

7. Connect During Timely Holidays

Holidays like Halloween, Easter, and Black Friday are great excuses to get back in contact with customers. It is the ideal time to remind them to check out a new range of products or introduce a timely offer your customers can’t refuse.

Each industry has important holidays to celebrate, they are not just limited to the big events. Tailor your email content to your industry and you may find the secret to success. For example, if you sell yoga equipment you should send a holiday email on International Yoga Day on June 21st. Offer your customers 10% off purchases for 24 hours to celebrate the holiday and watch the orders come in.

Make sure that your email adhere to GDPR regulations if your subscribers reside in the EU.

Holiday Email Template Examples

There are many great examples for holiday email templates but I particularly love this Stocksy United’s Black Friday email:

Source

Stocksy United clearly outline the holiday they are celebrating and use an exciting image to catch your attention. Their offer of 33% off until December 31st is reinforced by the price reductions and eye-catching images they use as you scroll down the email. Furthermore they clearly include the option to forward to a friend so that more people can avail of this offer at the end of the email.

The Holiday Email Template

Subject Line: It’s [Holiday]! Get Excited With our Top Offers

Body:

It’s [Holiday] and it wouldn’t be right if we didn’t celebrate in style. That is why we decided to give [Offer] to everyone today!

Don’t miss out on this exciting offer, visit our website today. We have added some great things to our range since you visited last.

Shop Now

[On-Brand Sign Off]

What the Email Template Looks Like in Action

8. Update Customers With Newsletters

Customers, and brand supporters, like to receive information about your business without having to go look for it. Send newsletters to email subscribers to keep in contact regularly and pass on valuable information about your business and product range.

Newsletters are the most widely used email templates in marketing. But to have successful campaigns you need to make sure that the information in your newsletter is useful to those who receive them. Simply sending a summary of articles you published once a month is not helpful to any of your subscribers.

Newsletters should tell your potential customers of the value in choosing to buy from you. They can also highlight new products that existing customers might want to purchase. With this in mind a newsletter calendar could be a great way to plan ahead and ensure that your emails are valuable and useful to all your subscribers.

Newsletter Email Template Examples

Roadtrippers provide useful information to their subscribers everytime they send out an email. They include niche advice on travel that will interest people who are just beginning their travel adventures, and also those who are more experienced.

Source

Notice how they use striking photography with every article to draw people in, in an instant. Between the imagery and the well crafted titles, subscribers can’t help but click through to their blog.

The Newsletter Email Template

Subject Line: May’s Monthly Roundup: How to Solve this [Issue]

Body: Hi [Name]

[Issue] can affect many people. But it doesn’t need to become a problem. In our blog this month we talk all about how to solve this in three quick steps.

Read Our Blog

What’s more, we have a new [product] range that can really brighten up your day. Drop by our store to browse the colors we have on offer.

Browse Store

[On-Brand Sign Off]

What the Email Template Looks Like in Action

21 Email Template Tips for 2019

Here are some tips to bear in mind when customizing your email templates.

Thank the recipient for subscribing.

Reaffirm the benefits to being on your mailing list.

Provide a way to further the relationship, such as a discount code, quiz, or simply by posing a question and asking them to respond.

Inject your unique brand personality!

Personality and humor will go a long way in this email.

Consider adding an additional incentive like a discount or free shipping.

Keep it short and snappy.

Use scarcity when appropriate.

Including a time-sensitive discount.

Introducing them to your loyalty program.

Featuring plenty of product images to compel the reader to revisit your website.

Keep the tone light and friendly.

Be open and upfront about your request.

Encourage dissatisfied customers to reach out so you can resolve any issues and avoid negative reviews.

Playful humor is important.

Pack it with your brand’s personality.

Offer an incentive to re-engage buyers.

Include an offer that’s too good to refuse.

Be absolutely honest about how long the survey will take to complete.

Keep the focus on the benefits that the customer will receive in exchange for their time.

Show appreciation.

Summary

Email marketing can be extremely powerful. Not only does it usually yield a high return on investment, most email software solutions provide a host of analytics for you to review and improve your campaigns. Although you should share your best content and announcements regularly, the eight emails covered in this article are the foundations of your email marketing strategy.

Whatever the content or purpose of your email, don’t forget to:

Inject every email with your brand’s personality.

Always be open and honest when asking for something.

Focus on the benefit that you’re providing to the recipient.

Find a way to move the relationship forward.

Lastly, what works for some brand’s won’t work for others. So make sure you test different emails and subject lines to craft the most effective campaigns possible.

Do you have any email advice or tips that you can share? Let us know about your experiences in the comments below!

Learn More!

10 Ways to Turn Site Visitors Into Email Subscribers for Your Online Store

Comparison of the Best Email Marketing Platforms for eCommerce

Email Marketing Strategies to Turn More Prospects Into Paying Customers

The Beginner’s Guide to Boosting Sales with Email List Segmentation

The post 8 Vital Email Templates Every Online Business Should Steal appeared first on Oberlo.

from Oberlo

Sound good? First up:

1. Welcome New Subscribers

Okay, but can they make you money? Heck, yeah! Welcome emails, on average, make 3x the transactions and revenue per email over regular promotional emails.

Welcome Email Template Examples

Here’s an example of a simple and effective welcome email from Lonely Planet that new subscribers receive after signing up.

Source

They do this by inviting the new subscriber to “Take The Quiz.”

Source

It’s short, simple, and benefits the recipient.

The “Welcome” Email Template

Subject Line: Welcome to [Business Name]

Body: Hi [Subscriber’s Name],

We’re thrilled to welcome you to the [Business Name] community! Each [Email Frequency], you’ll receive [Email Features] to [Key Benefit].

Plus, to thank you for subscribing here’s a discount code to receive [Number]% off your first [Business Name] order!

[Call-to-Action]

What the Email Template Looks Like in Action

2. Follow Up Abandoned Carts

Did you know that almost 70% of online shopping carts are abandoned? Yikes. It seems a shame to fall at the last hurdle, doesn’t it?

However, although online retailers could lose as much as $4 trillion to cart abandonment each year, estimates suggest that savvy retailers should be able to recover about 63% of that lost revenue.

One way to do this is with a well-crafted cart abandonment email.

Abandoned Cart Email Template Examples

Here’s a great example from dog and pet supply store Doggy Loot:

Source

Adidas begins this next example with the title, “Is Your Wifi Okay?”

Source

The Abandoned Cart Email Template

Subject Line: Don’t Worry, We’ve Got You Covered

Body: Hi [Recipient’s Name]!

We know life can be crazy and it can be easy to forget about your shopping cart – even when it contains amazing items.

So we’ve saved your items, and they’re still waiting for you. Your cart contains:

[Item Image, Title, and Price]

Complete Your Purchase with [Number]% Off Today

Complete My Order

Questions? Email us at [Sales Email Address].

What the Email Template Looks Like in Action

3. Follow Up with New Customers to Land Repeat Sales

What’s more, repeat customers spend 67% more than new customers! This is why smart businesses focus on “back-end” revenue.

“Front-end” revenue comes from the first orders your customers make. “Back-end” refers to all the additional purchases a customer makes over their lifetime.

New Customer Email Template Examples

In this example, ProFlowers immediately followed up a first purchase with a discount code:

The New Customer Email Template

Subject Line: [Recipient’s Name], a welcome gift from us to you

Body: [Recipient’s Name], we wanted to thank you again for your recent purchase – we’re thrilled to officially welcome you to the [Business Name] family!

A Welcome Gift From Us to You

[Number]% Off

Your next purchase with promo code: [Insert Code]

Shop Now

[On-Brand Sign Off]

What the Email Template Looks Like in Action

4. Ask For a Review

Review Request Email Template Examples

Casper sends an email to customers asking them to review their products.

Source

Mountain Hardwear uses the same approach in their email:

Source

They also list out the products purchased and provide a link to review each one. This allows customers to jump straight to the product they’re most inclined to review.

The Review Request Email Template

Subject Line: What do you think? Write a review

Body: Hey [Recipient’s Name],

We hope you love your recent purchase. Once you’ve had a chance to get to know the product, we’d really appreciate it if you would write a review.

Customer reviews keep us constantly improving while helping other [Name for People in Niche] make the right choice.

Write a Review

It’ll just take a moment, and we’re really grateful for all the feedback we receive.

Thanks again for being our customer, we really appreciate having you onboard and we’re always here if you need us!

[On-Brand Sign Off]

[Name of Real Person at Business]

What the Email Template Looks Like in Action

5. Re-Engage Inactive Subscribers

Do re-engagement emails work?

Re-Engagement Email Template Examples

Fashion store Missguided did a great job relating to their target market with the design of this re-engagement email:

Source

The text is simple, humorous, and extremely on-brand. The design and emojis are also particularly effective.

Plus, they also offer free next day delivery to help turn those inactive subscribers back into paying customers.

Jack Wills uses a similar approach in their email:

Source

In this email, Jack Wills start with a little humor: “Please say you miss us too!” Then, they’re completely upfront about their discount, saying, “As a little bribe, here’s a £10 off code.”

The Re-Engager Email Template

Subject Line: We miss you (so here’s $10 off…)

Body: Hey [Recipient’s Name],

It’s been too long and we’ve missed you! During our time apart, we’ve been busy – come and see for yourself and shop our new [Product Line]!

Plus, here’s a little something to help us get back to being best friends…

[Offer]

Shop Now

Not interested?

If you want to say goodbye, for now, unsubscribe here.

What the Email Template Looks Like in Action

6. Gather Valuable Information

Knowledge is power. To improve you must learn what works and what doesn’t. And one way to do this is to simply ask your customers using a survey.

Plus, it’s extremely simple to do.

Feedback Request Email Template Examples

Here’s an example of a great net promoter score email from Azendoo:

Source

Using this form of survey makes responding incredibly easy for the recipient, and so you’re likely to receive more responses.

Then, you can always follow up the responses.

Alternatively, you could create a longer survey of questions.

If you decide to do this, it’s likely you’ll need to offer some sort of incentive to compel people to respond. And ideally, it should be an offer they can’t refuse!

In this email, Tailor Brands ask customers to complete a three-minute survey in exchange for 50% off their next order.

Source

Now, 50% for three minutes? That’s a good offer!

The Feedback Request Email Template

Subject Line: Share your thoughts for [Offer]!

Body:

We Want to Hear From You!

(And give you [Offer])

Do you have [Survey Time] to share your valuable opinion?

We’re looking for ways to improve our [Subject of Survey] and we’d LOVE to know how you feel about [Subject of Survey].

As a thank you, we’re offering [Offer] in return for your thoughts on how we can better serve you, and others.

Take the Survey and Get [Offer]

We really appreciate your input!

[On-Brand Sign Off]

What the Email Template Looks Like in Action

7. Connect During Timely Holidays

Make sure that your email adhere to GDPR regulations if your subscribers reside in the EU.

Holiday Email Template Examples

There are many great examples for holiday email templates but I particularly love this Stocksy United’s Black Friday email:

Source

The Holiday Email Template

Subject Line: It’s [Holiday]! Get Excited With our Top Offers

Body:

It’s [Holiday] and it wouldn’t be right if we didn’t celebrate in style. That is why we decided to give [Offer] to everyone today!

Don’t miss out on this exciting offer, visit our website today. We have added some great things to our range since you visited last.

Shop Now

[On-Brand Sign Off]

What the Email Template Looks Like in Action

8. Update Customers With Newsletters

Newsletter Email Template Examples

Source

The Newsletter Email Template

Subject Line: May’s Monthly Roundup: How to Solve this [Issue]

Body: Hi [Name]

[Issue] can affect many people. But it doesn’t need to become a problem. In our blog this month we talk all about how to solve this in three quick steps.

Read Our Blog

What’s more, we have a new [product] range that can really brighten up your day. Drop by our store to browse the colors we have on offer.

Browse Store

[On-Brand Sign Off]

What the Email Template Looks Like in Action

21 Email Template Tips for 2019

Here are some tips to bear in mind when customizing your email templates.

Thank the recipient for subscribing.

Reaffirm the benefits to being on your mailing list.

Provide a way to further the relationship, such as a discount code, quiz, or simply by posing a question and asking them to respond.

Inject your unique brand personality!

Personality and humor will go a long way in this email.

Consider adding an additional incentive like a discount or free shipping.

Keep it short and snappy.

Use scarcity when appropriate.

Including a time-sensitive discount.

Introducing them to your loyalty program.

Featuring plenty of product images to compel the reader to revisit your website.

Keep the tone light and friendly.

Be open and upfront about your request.

Encourage dissatisfied customers to reach out so you can resolve any issues and avoid negative reviews.

Playful humor is important.

Pack it with your brand’s personality.

Offer an incentive to re-engage buyers.

Include an offer that’s too good to refuse.

Be absolutely honest about how long the survey will take to complete.

Keep the focus on the benefits that the customer will receive in exchange for their time.

Show appreciation.

Summary

Whatever the content or purpose of your email, don’t forget to:

Inject every email with your brand’s personality.

Always be open and honest when asking for something.

Focus on the benefit that you’re providing to the recipient.

Find a way to move the relationship forward.

Lastly, what works for some brand’s won’t work for others. So make sure you test different emails and subject lines to craft the most effective campaigns possible.

Do you have any email advice or tips that you can share? Let us know about your experiences in the comments below!

Learn More!

10 Ways to Turn Site Visitors Into Email Subscribers for Your Online Store

Comparison of the Best Email Marketing Platforms for eCommerce

Email Marketing Strategies to Turn More Prospects Into Paying Customers

The Beginner’s Guide to Boosting Sales with Email List Segmentation

The post 8 Vital Email Templates Every Online Business Should Steal appeared first on Oberlo.

https://ift.tt/35WVpG1 October 22, 2019 at 03:21PM https://ift.tt/35YMrrI

0 notes

imaginedmelody · 8 years ago

Text

THIS IS SPARTA!!!!

Well, it was a couple of accounts that may or may not be promotional/spam accounts that did it, but I finally hit the 300-follower milestone this morning! I’m so glad you all are here! Below I’ve copy-pasted (with small edits) the blog info I posted back last year when I hit 200 followers; all of these still stand true. Despite there being 300 of you here, though, I feel like I don’t KNOW a lot of you. So consider this an open invitation, anon or not, to come into my inbox! If you need a prompt for what to say, recommend me a TV show/movie and your favorite coffee shop or cafe from your area (or your favorite you’ve ever been to, if you don’t want me to know what geographical area you’re in for whatever reason). Or prompt me to talk about something related to a fandom we share. Y’all know I’m always up for those. :)

Blog info:

As you can see, the TV series Fargo and YA/New Adult lit like The Foxhole Court and The Raven Cycle are my primary fandoms at the moment- but it was Black Sails starting in 2015, and Shameless before that, and a lot of other fandoms on the side. You’ll probably see all of them here on a semi-regular basis, plus a whole host of other things. (Note: this blog is the farthest thing from spoiler-free. Be warned!)

As far as follows go, feel free to come and go as you please. I’m slow to check out the blogs of people who follow me, and me not following back can mean many things, up to and including:

- The most recent posts on your blog are all already showing up numerous times on my dash, even if they are posts I like

- We haven’t talked very much and I need more interaction before I follow back

- We don’t appear to have that many fandoms in common

- I haven’t even looked at your blog yet because as I said, I am slow to check up on new blogs

It probably doesn’t mean I don’t like you. You’re free to stick around, or not, as long as you like.

My askbox and chat messenger are always open and I will accept LITERALLY ANYTHING in them, anon or not. I am an approachable person, although somewhat distractable; if you don’t get a response, it’s probably just because I wandered off in another direction. I’ll come back eventually. :)

Links to my meta and fic recs tags are on the right, since the posts I make that go in those tags tend to overall be my more popular posts. My AO3 link is also on the right. Sometimes I even finish fics and post them!

*throws confetti* Welcome!

(P.S. If you want to follow me on another social media site, like twitter, send me a message and I’ll inbox you the info. I am open to followers pretty much anywhere, but I’m a little more protective of accounts under my real name, so you gotta ask me for that info!)

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bestwebsitebuilderreview · 6 years ago

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Quick Answers for Your Fundamental Email Questions

More at About.me

Online stores receive a $43 average return for every $1 that they spend on email marking. That's what makes email marketing the perfect tactic for entrepreneurs working with small budgets who are looking to grow their customer base.

In order to maximize the outcome of your email marketing efforts (and minimize your time investment), we've compiled and answered the most important email questions in one place.

Drive impressive engagement on your next email campaign by adhering to these email best practices.

How do I get an email list?

Build a list of qualified leads by getting real people to intentionally sign up to receive your emails (as opposed to buying a list of email addresses).

Start by collecting emails with a lead capture form on your website. A lead capture form prompts visitors to add their information in order to receive emails. Only collect the information you absolutely need, like name and email, to increase the likelihood of visitors completing your form.

Add a headline to your form that makes visitors want to hear from you. Real estate in a lead capture form is limited, so incentivize visitors with a concise message that explains exactly why they should sign up for your emails. For example, if recipients will receive promotions via email, then the headline could be "Sign up for our emails to be the first to hear about exclusive discounts."

Once a visitor signs up, send them a welcome email to reinforce their decision. Welcome new additions by sending them a warm note letting them know what to type of content to expect in your emails and how frequently. After the welcome email try not to spam your precious list by emailing them too often or with useless messages that crowd their inbox. This can cause unsubscribe rates to skyrocket.

To build an even more engaged email list try using a double opt-in. A double opt-in requires a confirmation step when the recipient receives your welcome email in order to be added to the list. The benefit of a double opt-in is that it typically yields higher open rates. The disadvantage is that it takes more time to grow your email list.

What makes a good email subject line?

The subject line is your chance to capture recipients' attention and spur them to open your email.

Choose your words carefully by keeping your subject line under 130 characters. Successful subject lines should use strong verbs that inspire desire, emotion, empathy, or curiosity. Words like: 'become', 'take', 'discover', 'come', 'earn', or 'try' perform well because they inspire action. If you're sending an offer, create urgency by letting recipients know when the deal expires.

Your emails are exciting, but avoid symbols like exclamation points and dollar signs, capitalizing all words, and including numbers. These signals can all increase the likelihood of emails being flagged as spam and never reaching your email subscribers.

How do I get people to click-through on my emails?

Your contacts have opened the email, now it's time to get them to engage with your content.

Select a primary call-to-action (CTA). Boil it down to the one action you want your readers to take. The CTA should stand out from the rest of the email. You can make the CTA button or hyperlink visually distinct from the rest of the email by using bold or underlined text formatting or attention-grabbing colors.

Use copy that is clear and action-oriented ('download', 'register', 'shop'), urgent ('now', 'today'), and inviting ('join us', 'get your').

When should I send my emails?

Industry standard is that the best day of the week to send emails for the highest open rate is Tuesday. Readers are also more likely to open emails after 12pm (open rates peak around 3pm). After 24 hours, an email's chance of being opened is less than 1%. To maximize your open rates, send emails on Tuesdays after 12pm.

Keep in mind every business is different. Test sending emails various days of the week at different times to see what works best.

What does success look like?

Understanding what email metrics to analyze will help you understand what your contacts are most interested in.

Here are the key email marketing performance metrics:

Open Rate: The percentage of people who opened your email. Low open rates can be caused by poor subject lines, poor delivery time, and high bounce rates.

(Number of email messages opened ÷ number of email messages sent, excluding those that bounced) x 100

Click Rate: The percentage of people who clicked within your email. The click rate provides insights into how many people on your list are engaging with your content.

(Total clicks ÷ Number of delivered emails) x 100

Conversion Rate: The percentage of people who clicked on a link within your email and completed a desired action. If you have a high click rate but a low conversion rate try testing alternative CTA messaging, placements, and treatments.

(Number of people who completed a desired action ÷ Number of total emails delivered) x 100

Bounce Rate: The percentage of your total emails sent that could not be delivered to the recipient's inbox. Soft bounces are the result of a temporary problem with a valid email address. Hard bounces are the result of an invalid, closed, or non-existent email address.

(Total number of bounced emails ÷ Number of emails sent) x 100

Unsubscribe Rate: The unsubscribe rate is the percentage of recipients that unsubscribed from receiving your emails. If your unsubscribe rates remain high try using a double opt in to validate email addresses.

(Unsubscribe number ÷ Total emails delivered) x 100

What else should I know about email marketing?

Write clearly. Email copy should convey exactly what you're offering and why it's valuable. Tell a story, use statistics to emphasize a point, and don't be afraid to be concise.

Use images that stand out. Select images that are not blurry, dark, or confusing. If you have images that demonstrate what the copy is selling, like your product, use them.

Get personal. Let your contacts know you care about who they are with personalization. Use their name, birthday, company name, or location to make your emails feel customized.

Create a sender profile. Build trust with your readers by choosing your sender profile/name carefully and using that name consistently.

These email fundamentals are a strong starting point. As you become most experienced in email marketing, try optimizing your sends based on what drives opens, clicks, and conversions. There's no one-size-fits-all email strategy. Test sending emails at different times, playing with your subject lines, and including a variety of content to find out what drives engagement with your unique audience.

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ggdbonlineshop-blog · 6 years ago

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0 notes

onlinemarketingcourses · 6 years ago

Text

How I got 80% open rate in my email outreach campaign Search Engine Watch

The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox.

With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing four out of every five targets to open your email is impossible.

But if you incorporate the right approaches, then it can very much become a reality. Just to give you the heads up, here’re some results we’ve managed to get in our recent outreach campaign:

In the following article, I’ve explored the ingredients needed to get 80% of your outreach messages viewed. So perhaps you’d like to pour yourself a coffee and brace yourself for an awful lot more audience interaction in the near future — the caffeine might come in handy.

Identify your targets

There are five key factors behind achieving a high open rate in your email outreach, and the first and most important is through identifying the right recipients.

A common mistake among many outreachers is their shotgun approach to distributing emails. While scattering mail across the internet into as many inboxes that can be sourced may seem like a good, time-saving and quantitative technique, it actually wastes more time that could be better invested in finding quality recipients.

Before a successful outreach campaign, you’ll need to dedicate some time to the preparation stage. Identify who your ideal responder would be, whether it’s a client, customer, consumer or collaborator, and work on devising a list of the perfect targets that fit the description.

Through the use of opt-ins and calls-to-action, you can have an interested recipient base come to you with minimal fuss and is a sure-fire approach to sending marketing emails to those most likely to view your content. By inviting your website’s visitors to subscribe to your mailing list via an effective call-to-action placed on your homepage, you get to save time on research and effortlessly come into possession of hundreds of emails – a great outreach method for websites that are in a position to offer a product or service to thousands of people.

For outreach emails with more link-building intentions sourcing becomes more difficult. If you’ve decided to target industry professionals and influencers, then tools like Email Hunter and Voila Norbert could be the answer — these services scour the internet for the relevant email addresses behind just about any active website and can help you hit the bulls-eye when it comes to finding the right people to get in contact with.

Mastering the subject line

According to a poll conducted via Litmus, 34% of recipients believe that an email subject line is the most important factor in helping them to decide to open their mail. This means that over 1/3 of your targets for outreach will be waiting for a perfect heading before clicking on your message.

These stats illustrate how important it is to get your subject line right, and there are many schools of thought behind what’s most effective and what isn’t.

Of course, each subject line will vary depending on the type of outreach you conduct, but the best practice is to appeal to people’s curiosity, to make them believe they’ll be gaining something if they read your email – which of course they will if your campaign has been constructed well enough.

A winning subject line needs to be short, personal wherever possible, and relevant to the topics covered by your email. Sometimes being upfront can be effective, especially when it comes to outreaching savvy marketers and bloggers.

There are a few other factors that can make all the difference in making your email stand out too. Incorporating emojis into your heading may risk your content appearing puerile, but with the vast catalogue of emojis that are more serious than a winking yellow circle with a tongue sticking out, you can really add some standout imagery and colour to your title. For example, travel companies have been using holiday-themed emojis like aeroplanes and city skylines to great effect in capturing the imagination of recipients — if you can find something relevant that appeals to the aesthetics of your email, then it could be a key addition to make.

With so many individuals checking their inboxes via their smartphones, keeping your subject lines short and punchy has never been more important — make sure you get your message across in less than 50 characters.

By adding an element of urgency to your headline, recipients will feel more compelled to check its contents. You can exercise this by adding a sense of limited-time opportunity to your subject, or by inviting them to respond before a deadline — the chances are that they’ll be curious as to what’s caused the urgency and read on.

Don’t be afraid to ask questions in your subject line too — this can be seen as a way of cutting to the chase and getting your message across immediately.

Making use of your preview snippets

Many inboxes have menus that not only feature an unread email’s subject line but a snippet of text from the beginning of a message. It’s important not to neglect the opening lines of your email because this could be a key factor in whether or not it gets read or moved to the ‘junk’ folder.

Litmus has stated that 24% of recipients check the text previews of emails, so it’s worth dedicating time to.

The most important part of nailing your email opening is personalization. Make sure it begins with ‘Dear, [Name]’ or ‘Hi [Name],’ where possible – any less than this will give off the strong impression that you’re simply using templates to scatter across the web (which may well be the case, but we don’t want them to know that).

An effective use of the preview snippet is to treat it like a secondary subject line, or to summarize the email in the first line – doing so could be the deciding factor while your target’s hovering over your message in their inbox. If you’re using an email marketing software, make sure to use these two rules in every template.

Keeping your sender reputation in check

You could have compiled the best list of targeted recipients, the best subject line and opening text, all for it to be undone by a sender score that’s so low that your email drops straight into the junk folder never to be seen again.

Email providers are designed to give their users the best experience. And part of that is through whittling down any perceived junk automatically by filtering out any messages from users with a low sender score.

A sender score is calculated by prior interactions, and how many users generally open your emails. A great website to check if your current email address passes most servers’ junk filters is to consult Senderscore.org, which will let you know how your email is faring, and whether or not your messages will make it to the inboxes of your recipients.

Effective follow-ups

Don’t be afraid to follow up on your emails. It can be easy to perceive the use of follow-ups as a nuisance or spammy, but in reality, a second email tends to work wonders in getting your content noticed.

There are many reasons why recipients don’t read emails the first time around; it could’ve been received at a busy time in their day, or deleted by accident, or simply missed. Here, a follow-up offers your target a second chance to see your content and acknowledge your outreach.

Be sure to specify that your email is a follow-up – this shows that you’ve been in touch prior and clearly value the recipient’s attention. Also be sure to note when you sent your initial email for ease of reference.

While it’s worth sending more than one follow-up email to maximize your recipient’s chances to respond, we advise against mailing more than two chasers in order to limit the risk of being considered spam, or worse, being blacklisted.

Dmytro Spilka is Head Wiz at Solvid Digital. He can be found on Twitter at @spilkadi.

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