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mostlysignssomeportents · 2 years ago

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Tesla's Dieselgate

Elon Musk lies a lot. He lies about being a “utopian socialist.” He lies about being a “free speech absolutist.” He lies about which companies he founded:

https://www.businessinsider.com/tesla-cofounder-martin-eberhard-interview-history-elon-musk-ev-market-2023-2 He lies about being the “chief engineer” of those companies:

https://www.quora.com/Was-Elon-Musk-the-actual-engineer-behind-SpaceX-and-Tesla

He lies about really stupid stuff, like claiming that comsats that share the same spectrum will deliver steady broadband speeds as they add more users who each get a narrower slice of that spectrum:

https://www.eff.org/wp/case-fiber-home-today-why-fiber-superior-medium-21st-century-broadband

The fundamental laws of physics don’t care about this bullshit, but people do. The comsat lie convinced a bunch of people that pulling fiber to all our homes is literally impossible — as though the electrical and phone lines that come to our homes now were installed by an ancient, lost civilization. Pulling new cabling isn’t a mysterious art, like embalming pharaohs. We do it all the time. One of the poorest places in America installed universal fiber with a mule named “Ole Bub”:

https://www.newyorker.com/tech/annals-of-technology/the-one-traffic-light-town-with-some-of-the-fastest-internet-in-the-us

Previous tech barons had “reality distortion fields,” but Musk just blithely contradicts himself and pretends he isn’t doing so, like a budget Steve Jobs. There’s an entire site devoted to cataloging Musk’s public lies:

https://elonmusk.today/

But while Musk lacks the charm of earlier Silicon Valley grifters, he’s much better than they ever were at running a long con. For years, he’s been promising “full self driving…next year.”

https://pluralistic.net/2022/10/09/herbies-revenge/#100-billion-here-100-billion-there-pretty-soon-youre-talking-real-money

He’s hasn’t delivered, but he keeps claiming he has, making Teslas some of the deadliest cars on the road:

https://www.washingtonpost.com/technology/2023/06/10/tesla-autopilot-crashes-elon-musk/

Tesla is a giant shell-game masquerading as a car company. The important thing about Tesla isn’t its cars, it’s Tesla’s business arrangement, the Tesla-Financial Complex:

https://pluralistic.net/2021/11/24/no-puedo-pagar-no-pagara/#Rat

Once you start unpacking Tesla’s balance sheets, you start to realize how much the company depends on government subsidies and tax-breaks, combined with selling carbon credits that make huge, planet-destroying SUVs possible, under the pretense that this is somehow good for the environment:

https://pluralistic.net/2021/04/14/for-sale-green-indulgences/#killer-analogy

But even with all those financial shenanigans, Tesla’s got an absurdly high valuation, soaring at times to 1600x its profitability:

https://pluralistic.net/2021/01/15/hoover-calling/#intangibles

That valuation represents a bet on Tesla’s ability to extract ever-higher rents from its customers. Take Tesla’s batteries: you pay for the battery when you buy your car, but you don’t own that battery. You have to rent the right to use its full capacity, with Tesla reserving the right to reduce how far you go on a charge based on your willingness to pay:

https://memex.craphound.com/2017/09/10/teslas-demon-haunted-cars-in-irmas-path-get-a-temporary-battery-life-boost/

That’s just one of the many rent-a-features that Tesla drivers have to shell out for. You don’t own your car at all: when you sell it as a used vehicle, Tesla strips out these features you paid for and makes the next driver pay again, reducing the value of your used car and transfering it to Tesla’s shareholders:

https://www.theverge.com/2020/2/6/21127243/tesla-model-s-autopilot-disabled-remotely-used-car-update

To maintain this rent-extraction racket, Tesla uses DRM that makes it a felony to alter your own car’s software without Tesla’s permission. This is the root of all autoenshittification:

https://pluralistic.net/2023/07/24/rent-to-pwn/#kitt-is-a-demon

This is technofeudalism. Whereas capitalists seek profits (income from selling things), feudalists seek rents (income from owning the things other people use). If Telsa were a capitalist enterprise, then entrepreneurs could enter the market and sell mods that let you unlock the functionality in your own car:

https://pluralistic.net/2020/06/11/1-in-3/#boost-50

But because Tesla is a feudal enterprise, capitalists must first secure permission from the fief, Elon Musk, who decides which companies are allowed to compete with him, and how.

Once a company owns the right to decide which software you can run, there’s no limit to the ways it can extract rent from you. Blocking you from changing your device’s software lets a company run overt scams on you. For example, they can block you from getting your car independently repaired with third-party parts.

But they can also screw you in sneaky ways. Once a device has DRM on it, Section 1201 of the DMCA makes it a felony to bypass that DRM, even for legitimate purposes. That means that your DRM-locked device can spy on you, and because no one is allowed to explore how that surveillance works, the manufacturer can be incredibly sloppy with all the personal info they gather:

https://www.cnbc.com/2019/03/29/tesla-model-3-keeps-data-like-crash-videos-location-phone-contacts.html

All kinds of hidden anti-features can lurk in your DRM-locked car, protected from discovery, analysis and criticism by the illegality of bypassing the DRM. For example, Teslas have a hidden feature that lets them lock out their owners and summon a repo man to drive them away if you have a dispute about a late payment:

https://tiremeetsroad.com/2021/03/18/tesla-allegedly-remotely-unlocks-model-3-owners-car-uses-smart-summon-to-help-repo-agent/

DRM is a gun on the mantlepiece in Act I, and by Act III, it goes off, revealing some kind of ugly and often dangerous scam. Remember Dieselgate? Volkswagen created a line of demon-haunted cars: if they thought they were being scrutinized (by regulators measuring their emissions), they switched into a mode that traded performance for low emissions. But when they believed themselves to be unobserved, they reversed this, emitting deadly levels of NOX but delivering superior mileage.

The conversion of the VW diesel fleet into mobile gas-chambers wouldn’t have been possible without DRM. DRM adds a layer of serious criminal jeopardy to anyone attempting to reverse-engineer and study any device, from a phone to a car. DRM let Apple claim to be a champion of its users’ privacy even as it spied on them from asshole to appetite:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Now, Tesla is having its own Dieselgate scandal. A stunning investigation by Steve Stecklow and Norihiko Shirouzu for Reuters reveals how Tesla was able to create its own demon-haunted car, which systematically deceived drivers about its driving range, and the increasingly desperate measures the company turned to as customers discovered the ruse:

https://www.reuters.com/investigates/special-report/tesla-batteries-range/

The root of the deception is very simple: Tesla mis-sells its cars by falsely claiming ranges that those cars can’t attain. Every person who ever bought a Tesla was defrauded.

But this fraud would be easy to detect. If you bought a Tesla rated for 353 miles on a charge, but the dashboard range predictor told you that your fully charged car could only go 150 miles, you’d immediately figure something was up. So your Telsa tells another lie: the range predictor tells you that you can go 353 miles.

But again, if the car continued to tell you it has 203 miles of range when it was about to run out of charge, you’d figure something was up pretty quick — like, the first time your car ran out of battery while the dashboard cheerily informed you that you had 203 miles of range left.

So Teslas tell a third lie: when the battery charge reached about 50%, the fake range is replaced with the real one. That way, drivers aren’t getting mass-stranded by the roadside, and the scam can continue.

But there’s a new problem: drivers whose cars are rated for 353 miles but can’t go anything like that far on a full charge naturally assume that something is wrong with their cars, so they start calling Tesla service and asking to have the car checked over.

This creates a problem for Tesla: those service calls can cost the company $1,000, and of course, there’s nothing wrong with the car. It’s performing exactly as designed. So Tesla created its boldest fraud yet: a boiler-room full of anti-salespeople charged with convincing people that their cars weren’t broken.

This new unit — the “diversion team” — was headquartered in a Nevada satellite office, which was equipped with a metal xylophone that would be rung in triumph every time a Tesla owner was successfully conned into thinking that their car wasn’t defrauding them.

When a Tesla owner called this boiler room, the diverter would run remote diagnostics on their car, then pronounce it fine, and chide the driver for having energy-hungry driving habits (shades of Steve Jobs’s “You’re holding it wrong”):

https://www.wired.com/2010/06/iphone-4-holding-it-wrong/

The drivers who called the Diversion Team weren’t just lied to, they were also punished. The Tesla app was silently altered so that anyone who filed a complaint about their car’s range was no longer able to book a service appointment for any reason. If their car malfunctioned, they’d have to request a callback, which could take several days.

Meanwhile, the diverters on the diversion team were instructed not to inform drivers if the remote diagnostics they performed detected any other defects in the cars.

The diversion team had a 750 complaint/week quota: to juke this stat, diverters would close the case for any driver who failed to answer the phone when they were eventually called back. The center received 2,000+ calls every week. Diverters were ordered to keep calls to five minutes or less.

Eventually, diverters were ordered to cease performing any remote diagnostics on drivers’ cars: a source told Reuters that “Thousands of customers were told there is nothing wrong with their car” without any diagnostics being performed.

Predicting EV range is an inexact science as many factors can affect battery life, notably whether a journey is uphill or downhill. Every EV automaker has to come up with a figure that represents some kind of best guess under a mix of conditions. But while other manufacturers err on the side of caution, Tesla has the most inaccurate mileage estimates in the industry, double the industry average.

Other countries’ regulators have taken note. In Korea, Tesla was fined millions and Elon Musk was personally required to state that he had deceived Tesla buyers. The Korean regulator found that the true range of Teslas under normal winter conditions was less than half of the claimed range.

Now, many companies have been run by malignant narcissists who lied compulsively — think of Thomas Edison, archnemesis of Nikola Tesla himself. The difference here isn’t merely that Musk is a deeply unfit monster of a human being — but rather, that DRM allows him to defraud his customers behind a state-enforced opaque veil. The digital computers at the heart of a Tesla aren’t just demons haunting the car, changing its performance based on whether it believes it is being observed — they also allow Musk to invoke the power of the US government to felonize anyone who tries to peer into the black box where he commits his frauds.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/07/28/edison-not-tesla/#demon-haunted-world

This Sunday (July 30) at 1530h, I’m appearing on a panel at Midsummer Scream in Long Beach, CA, to discuss the wonderful, award-winning “Ghost Post” Haunted Mansion project I worked on for Disney Imagineering.

Image ID [A scene out of an 11th century tome on demon-summoning called 'Compendium rarissimum totius Artis Magicae sistematisatae per celeberrimos Artis hujus Magistros. Anno 1057. Noli me tangere.' It depicts a demon tormenting two unlucky would-be demon-summoners who have dug up a grave in a graveyard. One summoner is held aloft by his hair, screaming; the other screams from inside the grave he is digging up. The scene has been altered to remove the demon's prominent, urinating penis, to add in a Tesla supercharger, and a red Tesla Model S nosing into the scene.]

Image: Steve Jurvetson (modified) https://commons.wikimedia.org/wiki/File:Tesla_Model_S_Indoors.jpg

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en

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alphajocklover · 10 months ago

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The following story was a commission from a reader who would prefer to remain anonymous. They have given me permission to share this story. Quick thank you to them.

Made For This Town

Maxwell Ford was moving.

Specifically, Maxwell Ford was moving to a small town called Maxford.

Max Ford was moving… to Maxford.

It was almost funny, or at least it would have been funny if Maxwell wasn’t absolutely miserable about this entire thing.

Maxwell hated that they were moving again. His family moved quite a bit, his mothers job as a software engineer bringing them all around the country. Usually Maxwell was fine with moving. It was annoying but he was used to it. He was a fairly social guy and made friends easily. This time Maxwell doubted he’d make any friends at all, mainly because Maxwell was basically moving to the middle of nowhere.

When he had first heard they were moving to a town that shared his name he thought it was actually kind of cool. Even when he learned it wasn’t a city he had still been kind of excited. He had lived in cities his entire life, and had actually been curious about what it might be like to live in a small town. Then he had learned about what Maxford was actually like. There wasn’t a lot of information about it on the internet, which was a little strange since everything was on the internet these days, but what he had learned had soured him on the town completely. Maxford was… well it was weirdly normal. There was no other way to put it. The town was weirdly normal. Maxwell knew that a lot of small towns were conservative and focused on athletics, but Maxford seemed to take it to a whole new level. Everyone was conservative and athlete obsessed. Absolutely everyone! It didn’t sound possible, but try as he might Maxwell couldn’t find any semblance of any sort of counter culture. There were no nerds, no goths, no punks and no LGBTQ people of any kind. The only mention of LGBTQ people and Maxford were some quack conspiracy theorists online raving about some kind of reality changing forcefield. Maxwell was convinced that even if he found other nerdy or gay people like him in Maxford, they’d be absolutely crazy. It wasn’t like Maxwell could do anything about it though. He was just 18 and hadn’t finished highschool yet. He didn’t have the means to live on his own. So he resigned himself to spend his senior year surrounded by jocks. Though that didn’t stop him from pouting about it the whole ride there.

“God it’s like there's no cell service out here.” Maxwell groaned from the passenger seat of his family's subaru. Maxwell could hear his dad, Samuel Ford, sigh from the driver's seat, and could tell his dad was rolling his eyes without even looking. Maxwell knew it was all in good fun though. He and his dad actually got along great, which made sense considering they were both very similar. Both were skinny men who appeared younger than they were and had a love for sci-fi and video games. The only real difference was that Samuel was far more mature and less emotional then Maxwell. His emotional maturity and kindness was probably the only reason Samuel was able to get Maxwell’s mother, Rose, to go out with him. Rose was both attractive and ambitious, and Samuel absolutely adored her. She had driven ahead in the family's other car with a bit more of their stuff, so currently the car was just father and son.

“Son, I know you’re not really excited about this move…” Sam said sympathetically, a kind smile on his face “But I swear it won’t be as bad as you think. I know this town is different from the places we’ve lived before, but I know you’ll make friends.” Sam said. Maxwell doubted it, but said nothing and smiled slightly at his fathers attempts to cheer him up as they approached the city limits of Maxford. “You’ll see, son. As soon as we get in there…”

“You’ll be pulling pussy like fucking crazy.” Sam Ford said, a cocky grin on his manly face as he gave his son a knowing smile.

Max Ford puffed his chest slightly with pride as he smirked at his Dad. He wasn’t really worried about getting a new girl to go out with him, since chicks were basically putty in his hands. Why wouldn’t they be? He was a fucking stud. Over 6 feet tall with roaring, beefy muscles. He was so big he already had a place on the Maxford High football team without even having to try out. He had sent some pictures of himself to the football coach and got a starting place on the football team just like that. But Max liked it when his dad complimented him, since he had looked up to the man his entire life, so he pretended to be nervous about finding a girl for homecoming so his dad would try and cheer him up. His dad was fully aware his son was just playing, but studs like them had to build eachother up. As they drove through Maxford, Max thought about the upcoming school year with a cocky grin. He knew being the new kid in senior year might be a little weird, but a guy like him could make friends anywhere. Plus, a guy named Max Ford in a town called Maxford? It was like fate. Max was sure he’d be the king of his highschool in no time.

Sam pulled up at their new house, parking their SUV next to the family pickup. He got out of the car and sauntered over to his wife Rose, who was waiting for them. She had come earlier to get the house set up. Being a stay at home mom, Rose wanted to make sure everything was perfect for her man. Max rolled his eyes as his parents kissed sloppily, almost gagging as his dad groped his Moms ass. Turning away from them, Max saw a busty girl across the street, staring at him with unhidden interest. With a seductive smirk, Max stripped off his shirt, threw it to the floor, and flexed for the bimbo, who he couldn’t hear giggle and blush as he showed off.

Max laughed. A town full of hot girls and cool bros. It was like the town of Maxford was made for him. Or… maybe he was made for the town of Maxford.

**Hope you guys enjoyed another little trip to Maxford! I don’t know how the fact that the random town name I made up would also make a good jock name didn’t occur to me till now, but I’m grateful it did! If you like this, stay tuned for more or maybe even commission me. I already got another commission for a much longer Maxford themed story on the books! See you later!**

#muscle growth tf #muscle tf #jock tf #jock transformation #jockification #nerd to jock #reality change #the hometown hex #my commissions

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reasonsforhope · 6 months ago

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Some things that make me hopeful: That HIV/AIDS could be on the path to eradication via medical advancements, and that a lot of cancers are becoming "chronic treatable illness" rather than terminal illnesses. That vaccine development is as good as it is, and could be better. In short I find it inspiring that as harmful as our current healthcare system can be at some points, despite that, we're successfully fighting stuff that was often in history seen as inevitable or fate. Medical advances are slow but steady.

That for as bad as AI is in many ways, there are very promising developments with small, specialized machine learning models to serve as "second eyes" to assist humans in hyper-detailed tasks with bad outcomes if the human misses - e.g. detecting cancer in pathology samples, spotting tornado development in severe storms on radar. Accessibility is also getting a boost - text readers for Blind/visually impaired people and sound alerts/notifications for Deaf/hearing impaired people are improving, as is translation software for people who are not good natural language learners. That between solar, wind, nuclear, and even possibly the development of batteries that are less environmentally impacting/dangerous than Li-Ion, we may well start turning the tide on fossil fuels' damage to the planet. Walkable cities aren't a joke but an actual field of development and study, and there's actual work on public transit and moving away from dependence on cars in many places. On a social level, that, while, yes, it seems like the US and some other countries are going backwards for the time being - that it's very unlikely those advances will be forever lost worldwide. More people than ever are for LGBTQIA+ freedoms and rights, more people than ever are against at least the most overt and harmful displays of bigotry and racism and sexism even if they aren't perfect, etc. And this might be a bit controversial, but the decline of compulsory religious practice in much of the world. That you can choose your faith and how you display it, or choose to have no faith or anywhere in between would have seemed entirely impossible to people even 100 years ago in a lot of places and now, that's a given human right pretty much everywhere but the most restrictive theocracies and hyper-traditionalist families.

Hopeful things!! Thanks for sharing!!

#eel-slap #ask #ask game #hope #hopepunk #hope posting

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ikiprian · 1 year ago

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Barbara Gordon's Coding & Computer Cram School is a popular YouTube series. Tucker Foley is a star student.

Barbara Gordon's Cram School posts free online courses for both coding and computer engineering. Think Crash Course in terms of entertainment, but college lecture in terms of depth. Hundreds of thousands of viewers flock to it— students who missed a class, people looking to add new skills to a resume, even simple hobbyists. It’s a project Barbara’s proud of.

Sometimes, when she wants to relax, she’ll even hop in the comments and spend an afternoon troubleshooting a viewer’s project with them.

User “Fryer-Tuck” has especially interesting ones. Barbara finds herself seeking out his comments, checking in on whatever this crazy kid is making next. An app for collecting GPS pings and assembling them on a map in real-time, an algorithm that connects geographic points to predict something’s movement taking a hundred other variables into account, simplified versions of incredibly complex homemade programs so they can run on incredibly limited CPU’s.

(Barbara wants to buy the kid a PC. It seems he’s got natural talent, but he keeps making reference to a PDA. Talk about 90’s! This guy’s hardware probably predates his birth.)

She chats with him more and more, switching to less public PM threads, and eventually, he opens up. His latest project, though, is not something Barbara has personal experience with.

FT: so if you found, hypothetically, a mysterious glowing substance that affects tech in weird and wacky ways that could totally have potential but might be vaguely sentient/otherworldly…. what would you do and how would you experiment with it. safely, of course. and hypothetically

BG: I’d make sure all my tests were in disposable devices and quarantined programs to keep it from infecting my important stuff. Dare I ask… how weird and wacky is it?

FT: uhhh. theoretically, a person composed of this substance once used it to enter a video game. like physical body, into the computer, onto the screen? moving around and talking and fighting enemies within the game?

FT: its been experimented with before, but not on any tech with a brain. just basic shields and blasters and stuff, its an energy source. also was put in a car once

FT: i wanna see how it affects software, yk? bc i already know it can. mess around and see how far i can push it

BG: […]

FT: … barbara?

BG: Sorry, thinking. Would you mind sharing more details? You said “blasters?”

Honestly. Kid genius with access to some truly wacky materials and even wackier weapons, she needs to start a file on him before he full sends to either hero or villain.

[OR: Tucker is a self-taught hacker, but if he were to credit a teacher, he'd name Barbara Gordon's Coding & Computer Cram School! He's even caught the attention of Dr. Gordon herself. She's full of sage advice, and with how she preaches the value of a good VPN, he's sure she's not pro-government. Maybe she'll help him as he studies the many applications of ecto-tech!]

#she does end up sending tucker a PC lol #and after she learns he has experience supporting a superhero team maybe pushes his name forward to WEs outreach program for r&d potentials #picks him up by the scruff and says MY coding buddy #also fun fact she had a phd in library science at one point. i like that about her i think we should talk about it a little more #also tucker was making a ghost reporting & tracking app for amity parkers #dpxdc #dcxdp #barbara gordon #tucker foley #prompt #kipwrite

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stupittmoran · 4 months ago

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“I don’t want to connect my coffee machine to the Wifi network. I don’t want to share the file with OneDrive. I don’t want to download an app to check my car’s fluid levels. I don’t want to scan a QR code to view the restaurant menu. I don’t want to let Google know my location before showing me the search results. I don’t want to include a Teams link on the calendar invite. I don’t want to pay 50 different monthly subscription fees for all my software. I don’t want to upgrade to TurboTax platinum plus audit protection. I don’t want to install the Webex plugin to join the meeting. I don’t want to share my car’s braking data with the actuaries at State Farm. I don’t want to text with your AI chatbot. I don’t want to download the Instagram app to look at your picture. I don’t want to type in my email address to view the content on your company’s website. I don’t want text messages with promo codes. I don’t want to leave your company a five-star Google review in exchange for the chance to win a $20 Starbucks gift card. I don’t want to join your exclusive community in the metaverse. I don’t want AI to help me write my comments on LinkedIn. I don’t even want to be on LinkedIn in the first place. I just want to pay for a product one time (and only one time), know that it’s going to work flawlessly, press 0 to speak to an operator if I need help, and otherwise be left alone and treated with some small measure of human dignity, if that’s not too much to ask anymore.” ~ Robert Sterling

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full-stackmobiledeveloper · 20 days ago

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Driving Success: Essential Marketing & User Acquisition Strategies for Your New Taxi App

Launching a successful taxi app in today’s ride-hailing market is an exciting yet challenging goal. Visionary entrepreneurs invest heavily in developing robust, user-friendly apps with powerful backend systems, often integrating advanced AI and machine learning technologies to enhance ride-hailing experiences. However, building a great product is only half the battle. The real key to success lies in mastering taxi app marketing and implementing sophisticated user acquisition strategies that effectively attract both riders and drivers.

In 2025, the mobile transportation industry faces fierce competition, evolving user expectations, and the complexities of managing two-sided marketplaces. New entrants must navigate these challenges with a comprehensive growth strategy. This guide provides a strategic blueprint to help businesses transform their innovative ideas into thriving operations, covering crucial areas such as launching customized carpool software and optimizing taxi dispatch systems for peak performance and scalability in a highly competitive landscape.

1. Pre-Launch & Launch Mastery: Laying the Groundwork for Impact

A resounding taxi app launch isn't a single event; it's the crescendo of meticulous planning and strategic pre-release efforts. Success begins long before your app hits the app stores.

Local Launchpad: Mapping Your Taxi App's Initial Service Area for Maximum Impact

Choosing your initial operational territory is a make-or-break decision for any taxi app or ridesharing app. This requires more than just drawing a circle on a map; it demands in-depth market intelligence.

Demographic Research: Identify your target users—commuters, students, leisure travelers, or families—using census data, economic reports, and tools like Nielsen to understand income levels, smartphone usage, commuting habits, and public transport reliance. For drivers, analyze local employment rates, wages, and gig economy trends to develop effective acquisition strategies and make your rideshare app stand out.

Traffic Pattern Analysis: Use big data, transport authority statistics, telecom mobility data, and tools like Google Maps API to map peak travel times, busy routes, nightlife hotspots, and underserved areas. This insight helps optimize driver positioning and marketing efforts for taxi dispatch or carpool apps.

Competitive Landscape Mapping: Conduct a detailed SWOT analysis of competitors beyond just naming Uber or Lyft. Study their apps, pricing, driver commissions, reviews, and marketing to identify service gaps such as poor support or limited coverage. These insights help define your unique selling points and guide app development.

Initial Pricing Strategy: Base your pricing on competitive analysis and cost modeling. Consider dynamic pricing while complying with local regulations. Use A/B testing for introductory offers or bundles to attract early adopters. Smart initial pricing is a key differentiator, especially for Uber clone apps, and understanding taxi dispatch system costs is essential for long-term strategy.

Viral Voltage: How to Design a Pre-Launch Referral Program That Actually Gets People Talking (and Signing Up!)

Harnessing word-of-mouth before your app even goes live can generate explosive growth. This is particularly effective for ride-sharing app concepts.

Detailed Mechanics: Implement a dual-sided incentive system. For instance, both the referrer (who shares your app) and the referred individual receive a substantial benefit upon sign-up and their first completed ride. This could be free ride credits, significant discounts, or even cash bonuses. Transparency about the terms is crucial for ensuring a genuine best carpool program.

Tiered Incentives & Gamification: Elevate engagement by offering escalating rewards for super-referrers. For example, after referring 5 users, they unlock a higher discount rate; after 10, they get exclusive access to beta features or premium customer support. Introduce a leaderboard to foster friendly competition among referrers in your carpooling app.

Effortless Sharing: Make it incredibly easy for users to share their unique referral code or link. Provide readily available sharing options via social media integrations (Facebook, Instagram, WhatsApp), direct messaging, and email. Craft pre-written, compelling messages that highlight your app's unique benefits.

Psychology of Sharing: Tap into intrinsic motivators beyond just monetary gain. Appeal to users' desire for social currency ("Be the first to share this amazing new app!"), altruism ("Help your friends save money on rides!"), or self-interest (the dual-sided reward). Create a sense of exclusivity for early participants who get to be part of something new and exciting. This strategy can be applied to any ridesharing app looking to launch your branded UberPool-like rideshare software app.

Crisis-Proofing Your Launch: Anticipating and Mitigating Common Hurdles for New Ride-Hailing Apps

No launch is perfectly smooth. Preparing for potential pitfalls can save your taxi app from early setbacks, especially for complex platforms developed by a rideshare app development company.

Technical Glitches: Conduct extensive pre-launch stress testing for your taxi booking app development. Simulate peak user loads to ensure your servers can handle demand. Thoroughly test payment gateway integrations, GPS accuracy, and real-time mapping functionality. Have a dedicated technical support team on standby for immediate bug fixes and issue resolution. Implement a robust monitoring system for immediate alerts.

PR Challenges: Develop a comprehensive crisis communication plan. Anticipate potential negative press, such as initial service hiccups, driver shortages, or aggressive competitor smear campaigns. Prepare pre-approved holding statements, designate a single, credible spokesperson, and establish clear channels for internal and external communication. Proactive communication and transparency can turn a potential crisis into a testament to your responsiveness.

Unexpected Competition: Continuously monitor competitor moves. Be ready to deploy agile marketing campaigns if a rival launches a new feature, offers aggressive promotions, or enters your specific niche, like carshare app services or even bike rental. Have a rapid response team that can analyze competitive shifts and propose immediate counter-strategies beyond just price matching, focusing on your USP.

Contingency Plans: Develop "Plan B" scenarios for critical metrics. What if the initial driver acquisition for the taxi app is lower than expected? How will you adjust your incentives or marketing spend? What if rider acquisition is slow? Consider rapid adjustments to pricing, targeting, or even a temporary shift in geographical focus. This foresight is crucial for any software for a taxi business.

2. Fueling Growth: User & Driver Acquisition (Deeper Dives)

Once the app is built and the launch strategy is in place, the real work of attracting and retaining your two core user bases begins for any software taxi dispatch system.

The Driver's Journey: Crafting an Onboarding Experience That Converts Prospects into Loyal Fleet Members

Your drivers are the engine of your taxi app. A seamless and supportive onboarding process is paramount for a driver acquisition taxi app, ensuring you build a reliable fleet and attract the best rideshare apps for drivers.

Streamlined Sign-Up: Minimize friction in the application process. Allow for quick, mobile-friendly registration. Provide clear instructions for documentation uploads (driver's license, vehicle registration, insurance) and integrate secure, efficient background check services. This applies whether they are driving for a standard taxi cab dispatch system or a dedicated driver (vehicle owner) app for a ride-sharing platform.

Comprehensive Verification & Training: Ensure all drivers meet stringent safety and legal requirements. Offer flexible training options—online modules, video tutorials, and potentially in-person sessions for practical skills. Cover topics like using the taxi driver application effectively, navigating the city, customer service best practices, and emergency protocols.

First-Ride Support: Offer dedicated support for a driver's initial rides. This could involve a mentorship program with experienced drivers, a dedicated hotline for immediate questions, or in-app prompts and checklists to guide them.

AI-Driven Driver Matching & Support: Leverage Use AI-driven driver matching to pair drivers with rides based on factors beyond proximity, such as earnings potential, vehicle type, and driver preferences. AI also provides predictive analytics, highlighting high-demand zones and peak times to optimize driver efficiency and earnings, boosting satisfaction and loyalty.

Retention Rhapsody: Leveraging Gamification and Community Building to Keep Riders Coming Back

Beyond just getting them to download, the goal is to make your app an indispensable part of their daily routine for passenger acquisition taxi apps and long-term customer retention taxi apps. This is where your taxi software can truly shine.

Gamification: Introduce elements that make using your app fun and rewarding. Implement loyalty programs with tiered rewards (e.g., earn points for every ride, unlock premium features). Introduce in-app challenges (e.g., "Take 5 rides this week, get a bonus!") that offer personalized badges or leaderboards for active users on your carpool app or ridesharing app.

Personalized Badges & Milestones: Reward users for specific actions or milestones (e.g., "Eco Warrior" for choosing sustainable rides, "Night Owl" for frequent late-night travel, or "Frequent Commuter" for daily trips). These small gestures build engagement.

Community Features: While not for all apps, consider light community features like an in-app forum for carpool-and-ride-sharing-app users or localized social media groups where users can share experiences and offer feedback. This fosters a sense of belonging and strengthens your user engagement strategy.

Proactive Engagement: Use AI-driven user engagement to send personalized notifications for upcoming events, personalized discounts based on past ride history, or reminders about loyalty points.

De-Risking the Ride: Building Trust Through Transparency and Safety Features in Your Acquisition Messaging

Safety and trust are paramount in the ride-hailing industry. Make them a cornerstone of your taxi app marketing and core to any taxi booking app development company.

Communicate Protocols Clearly: Be transparent about your rigorous driver vetting processes (background checks, driving record reviews), regular vehicle inspections, and comprehensive insurance policies. Feature these prominently in your marketing materials, on your website, and within the app.

Highlight In-App Safety Features: Promote critical functionalities such as

SOS Button: Instant access to emergency services or support.

Trip Sharing: Share live ride status with trusted contacts.

ID Verification: Secure logins via multi-factor or facial recognition.

24/7 Support: Help available anytime, day or night.

Transparency in Pricing: Be upfront about surge charges and fare calculations to build trust.

Visual Trust Signals: Use testimonials, top driver ratings, and security badges to build trust. Employ AI-driven fraud detection to keep the platform secure, ensuring safety for both users and drivers—a vital feature of modern taxi software.

3. Digital Powerhouses: Key Marketing Channels

Beyond general strategies, specific digital marketing for app channels will be your workhorses for ride-hailing app growth.

Beyond the Click: Optimizing Your Landing Pages and Conversion Funnels for Paid Taxi App Campaigns

Your paid advertisements, whether Google Ads for taxi apps or Facebook Ads for taxi apps, are only as effective as the conversion path they lead to.

High-Converting Elements: Landing pages must be lightning-fast, mobile-responsive, and have a clear, compelling call to action (e.g., "Download Now," "Sign Up to Drive"). Use concise, benefit-driven headlines, persuasive imagery, and social proof (testimonials, trust badges). Minimize distractions.

Conversion Funnels: Map the entire user journey from the initial ad click through app download, sign-up, and the first completed ride. Utilize analytics tools to identify bottlenecks or drop-off points at each stage. A/B test different versions of your landing pages, ad creatives, and even in-app onboarding flows to continuously optimize conversion rates.

Retargeting Strategies: Don't let interested users slip away. Implement retargeting campaigns to re-engage individuals who visited your landing page but didn't download the app or who downloaded but didn't complete their first ride. Personalize these retargeting ads based on their last interaction. This is key for any rideshare app development company.

The Power of Local SEO: Dominating Google My Business and Local Listings for Taxi App Visibility

For a location-based service, appearing prominently in local searches is paramount for organic user acquisition strategies.

Google My Business (GMB) Optimization: This is your digital storefront. Claim and fully optimize your GMB profile with accurate business hours, phone number, website, and a compelling description. Upload high-quality photos of your vehicles and team. Actively utilize the GMB Q&A section and post updates about promotions or service changes.

Local Listings & Citations: Ensure consistent NAP (Name, Address, Phone Number) information across all major online directories (Yelp, TripAdvisor, local chambers of commerce, industry-specific listing sites). This is vital for any software taxi dispatch operation.

Review Management: Actively solicit and respond to all reviews on GMB and other platforms. Positive reviews significantly boost your local search ranking for queries like "taxi near me" or "ride-hailing [city name]." Address negative feedback professionally and promptly, demonstrating your commitment to customer satisfaction.

Visual Storytelling: Crafting Compelling Video Ads for Your Ride-Hailing App on Social Media

Video content is highly engaging and perfect for showcasing the user experience on platforms like TikTok, Instagram Reels, and YouTube.

Compelling Hooks: Capture attention in 3 seconds with a relatable problem and solution.

Concise Messaging: Keep videos 15-60 seconds, highlighting 1–2 key benefits with text overlays.

Clear CTAs: End with strong calls to action like “Download Now” or “Sign Up.”

Platform Adaptation: Customize format, music, and messaging for each social platform and target audience.

4. The AI Edge & Expanded Mobility: Driving Smart Growth

Artificial intelligence (AI) is no longer a luxury but a fundamental necessity for competitive ride-hailing app growth, transforming every facet of marketing and operations. Beyond AI, the mobility sector is expanding rapidly into diverse solutions.

Personalized Marketing AI: AI in taxi apps analyzes vast amounts of user data (ride history, preferred times, locations, device type, past promotions engaged with) to create highly granular user segments. This enables personalized marketing AI to deliver hyper-targeted promotions, notifications, and ride suggestions ("50% off your next ride from work," "Exclusive weekend discount to your favorite restaurant"). This level of personalization significantly boosts conversion rates and fosters AI-driven user engagement.

Predictive Analytics for Demand: Leveraging machine learning for ride-hailing, your app can process historical data (time of day, day of week, weather, local events, public holidays) and real-time inputs (traffic, current driver availability) to predict demand surges and lulls with remarkable accuracy. This allows smart dispatch systems (a crucial AI application and part of the best taxi dispatch software) to proactively position drivers, offer dynamic incentives to drivers in low-supply areas, and manage surge pricing intelligently.

AI-Powered Driver Matching: Beyond simple proximity, AI-powered driver- matching algorithms consider a multitude of factors: the driver's current rating, historical performance, vehicle type, estimated earnings for the driver on a specific route, and even driver preferences (e.g., avoiding tolls). This optimization leads to faster pickups, more efficient routes, and higher driver satisfaction, directly improving overall service quality. This sophisticated matching is a hallmark of any truly intelligent rideshare matching system.

AI for Dynamic Pricing: Sophisticated AI for dynamic pricing models can adjust fares in real time. These models factor in demand, supply, traffic conditions, competitor pricing, and even weather. This ensures optimal revenue generation during peak times while maintaining competitiveness during off-peak hours. Clear communication about surge pricing, potentially justified by AI solutions predicting high demand, is crucial for user acceptance.

Data Science for App Growth: The immense data generated by a taxi app is a goldmine. Data science for app growth teams, armed with AI solutions, can conduct advanced A/B testing, identify high-value customer segments, predict user churn, and uncover unexpected correlations that inform marketing strategies. This data-driven approach allows for precise marketing budget allocation for maximum ROI.

AI-driven Fraud Detection: AI algorithms constantly monitor transaction patterns, ride behaviors, and driver actions to identify and flag suspicious activities (e.g., unusual ride cancellations, payment fraud attempts, account sharing). This robust security infrastructure builds immense trust among both riders and drivers, a key factor for customer retention in a taxi app.

4.1. Expanding Horizons: The Mobility Ecosystem

Beyond traditional taxis and ride-hailing, the mobility sector is diversifying rapidly.

Super Apps: The future sees mobility services integrating into a super app—a single platform offering a multitude of services. This could include not just ride-hailing, but also food delivery, payment solutions, and other daily necessities.

Micromobility: This growing segment includes solutions for bike rental and scooter sharing. Developing apps for micromobility services caters to short-distance travel within urban environments.

Car Sharing System Enhanced: Beyond simple rentals, advanced carshare app Platforms offer peer-to-peer car sharing or corporate fleet management, blurring the lines between rental and sharing. This often involves intricate car rental software.

Specialized Dispatch & Logistics: The principles of taxi dispatch software extend to other logistics. This includes trucking dispatch software for freight management and shuttle software for corporate, campus, or airport shuttle services.

Intercity and Outstation Services: The need for long-distance travel is also being addressed. Solutions for intercity ridesharing and outstation carpooling cater to users seeking affordable and convenient travel between cities.

Build Your Brand: Whether you create your own rideshare app from scratch or launch your branded UberPool-like rideshare software app, the emphasis is on establishing a unique brand identity in this competitive market.

5. Measuring Success: Key Performance Indicators (KPIs)

To ensure continuous ride-hailing app growth, rigorous tracking and analysis of critical taxi app KPIs are non-negotiable. This data informs every strategic decision and helps refine your user acquisition strategies.

Customer Acquisition Cost (CAC): Cost to acquire riders/drivers per channel; keep it low for profitability.

Lifetime Value (LTV): Total revenue per user; should exceed CAC for sustainable growth.

Conversion Rates: Track funnel stages from download to repeat rides; fix drop-offs.

Retention Rate & Churn Rate: Measure how many users stay or leave after the first ride.

Driver Utilization Rate: Percent of time drivers are active; higher means better profits.

Acceptance Rate: Share of ride requests accepted; low rates signal supply issues.

Ride Completion Rate: Percent of booked rides completed; shows reliability.

Net Promoter Score (NPS) / Customer Satisfaction (CSAT): Direct feedback from users to improve service quality.

Conclusion: Your Blueprint for Market Leadership in On-Demand Mobility

Launching a taxi or mobility app in 2025 demands more than great development—it requires data-driven marketing, rider and driver balance, and AI-powered insights. By carefully planning your pre-launch, leveraging digital channels, and optimizing with KPIs, you can stand out in a competitive market. Strategic execution, continuous learning, and smart decision-making are essential to build scalable, successful rideshare, carpool, or dispatch software that thrives in the evolving mobility industry.

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luvmailing · 10 months ago

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the passenger princess playlists

「 tws + notes: no tws, unedited, probably ooc, self-indulgent because we have fun here, author's taste in music is utter shit 」

「 gn!reader, can be platonic or romantic <3 」

↳ ft. these stupid parasites that keep infecting my brain aka bruce wayne,clark kent, jason todd, tim drake, and stephanie brown

author's note: THEY ARE THE PASSENGER PRINCESS!!!! WHY???? because if i projected my music taste on the reader insert we would have many issues. im not THAT self indulgent w/ my stuff i say, posting hcs of character's music tastes based on my own

you decide that it's time to show how much you trust them.

"hey," you mutter, eyes still on the road, fingers absentmindedly drumming on the wheel. "...you can have the aux cord, by the way."

▸ BRUCE doesn't even take it at first. he usually prefers to drive in complete silence himself, so he lets you handle the music. he's pretty nonchalant about what you play, indifferent to most music as long as it doesn't make his ears bleed.

the first time he takes the offer and plays something he personally enjoys, it's pretty straightforward: his main genres are classical, jazz, and dad rock. like... a lot of dad rock. he can read the room er, car?? well enough to know that the classical and jazz songs he listens to aren't exactly driving playlist material. and yes something in the way by nirvana will be played battison i fucking love you

BRUCE's songs include: ♡ she sells sanctuary by the cult ♡ something in the way by nirvana ♡ 1979 by the smashing pumpkins

▸ CLARK is more than happy to share his music! he's always been excited to hear whatever you jam out to and is pretty open to different genres. he definitely finds favorites of his that match the energy of your car playlists. doesn't wanna play anything that's too much of a bummer though, mainly because driving with you has such good vibes!!! he can't ruin that :( unless your in some sorta mood to be upset. then he's got some stuff aka a lot of elliot smith and jeff buckley

he finds a lot to love in all sorts of genres. it's a mix of stuff that he grew up listening to with his parents, stuff that he found on his own from artists he enjoys, and stuff you introduced him to. his music taste is just a mosaic of love for the people around him.

CLARK's songs include: ♡ it's been a long, long time by harry james and his orchestra ♡ cupid by sam cooke ♡ real love baby by father john misty

▸ if there's someone who's going to criticize music without sharing his full music taste? it's JASON. he's actually not mean but he'll make comments which give the impression that he thinks he'd be better with the aux. like bro ask for the aux normally. REMIND HIM WHO'S HOLDING THE WHEEL. YOU BETTER PRAY THAT THE VOTERS ARE IN YOUR FAVOUR WHEN WE DRIVE INTO THIS TELEPHONE POLE

when you give him the aux privileges he's secretly overjoyed. he likes a lot of different genres, rock, metal, indie rock, some punk... but don't ruin his mood by pointing out his music taste is vaguely inspired by bruce's. or make fun of him for listening to sleep token. obviously he likes listening to chill music too— but for a drive? it's gotta be loud and fast. secretly gets happy when you like the songs he plays. the validation gives him a quiet sort of joy.

JASON's songs include: ♡ knives out by radiohead ♡ goddamn these hands by the taxpayers ♡ custer by slipknot

▸ TIM is pretentious about music, but he doesn't intend to be. he's proud of his taste to the point where he's beyond spotify wrapped and stats.fm. i firmly believe he's made his own software to track the music he's listening to and it's thorough. that being said, he really doesn't mind listening to your music. he likes giving recommendations based off of the songs you play in the car.

tim adores branching out into different genres, and the more obscure it is, the more he likes it. given, he's also into some pretty known and loved bands. car seat headrest. radiohead. slaughter beach, dog. the minute you hand him the aux, he's trying to put you on his favourites. a lot of indie. like... so much indie. and midwest emo... american football WILL be played. he also unfortunately cannot hide his love for the pinkerton album.

TIM's songs include: ♡ never meant by american football ♡ oh! starving by car seat headrest ♡ tragic girl by weezer

▸ STEPHANIE is so cool. i've seen swiftie headcanons but guys... pop punk princess stephanie brown is too real. pop punk, alternative rock, riot grrrl— all that stuff. probably got aux privileges before you even gave her permission, she just started queuing up her songs with yours.

when she gets full control, she already has a playlist ready for the drive. it's kind of all over the place, but the vibes are great. you will go from mommy long legs to chappell roan and then to whatever recession pop artist she's into that week. steph is also a big fan of evanescence, kittie, and hole. those in specific are heavily headcanon-y but i feel like she'd appreciate them.

STEPHANIE's songs include: ♡ misery business by paramore ♡ cherry scented by jack off jill ♡ gimmie brains by bratmobile

▸ what are you listening to? you don't know but CASS seems happy at least. when you gave her aux privileges, she didn't really know what to do. she ended up just picking her favourite songs out of your usual playlists.

eventually, she gets excited by the prospect of sharing what she usually listens to and it's... something. so here's the thing: she listens to a lot of ambient noise. like, things that people usually sleep to. you once drove around for half an hour listening to nothing but the noises of rustling leaves and chirping birds through your speakers. and she was happy.

she listens to a lot of music where there's not a lot of lyrics most of the time, but tends to listen to some of stephanie's music as well— usually the more mellow side.

CASS' songs include: ♡ relaxing tranquil day in the forest by nature sounds ♡ healing ritual by whatever, dad ♡ to violet by adrianne lenker

part two... potentially??? lmk which character's you'd want ^_^

— reblogs always appreciated!

#dc #dc comics #dc x reader #dc x you #batman #superman #red hood #red robin #spoiler dc #black bat #bruce wayne #clark kent #jason todd #stephanie brown #cassandra cain #x reader #I WANTED TO ADD SO MANY MORE CHARACTERS AAUWGHWH

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unicotaxi-app · 10 months ago

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Strengthen your Taxi Business with White Label Uber App

🚖 Strengthen Your Taxi Business with Our White Label Uber App! Unlock the full potential of your taxi service by going digital. Customize your app, streamline operations, and offer a seamless experience to your riders. Get started today and watch your business grow! 🚀

#unicotaxi #unicodel #app development #gojek #gojek clone script #uber like solutions #uber clone software #ride hailing #car sharing solutions #taxi management

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twowaywardorphansjournal · 2 days ago

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Xerox

Summary: Sam's well intentioned idea leads to a minor disaster.

Content: Sam x Reader, a bit of swearing, Sam being a dork, Reader being a little sassy, really don't think there's too much to warn about

Notes: Got the idea from this post and decided it was a bit Sam-coded. Just a funny little drabble that I hope you enjoy.

****************************************************************

You know it wasn’t intended.

You know Sam meant well.

But that didn’t mean that it wasn’t an absolute disaster.

Leaving Dean to work through everything that came with the Mark of Cain, you and Sam had found yourselves in Alabama on a hunt. Although you were pretty sure it was your basic haunting, you never settled on an answer until it was practically smacking you in the face. You’d had too many close calls to get cocky and certain in this line of work, which was something Sam appreciated about you. After interviewing the 19-year-old employee at the xerox store, you stumbled upon something else you hadn’t expected: a conversation about hunting in the modern age.

“Do you know how revolutionary it would be to have a hunter journal in the cloud?” Sam asked, his voice loud and passionate in the confines of the car. He had practically swooned when the store clerk had started his spiel about software that converted everything to a digital file.

“In the words of your brother, you are geeking out about this, Sam.”

“No, I’m not.” Sam answered automatically. He must have felt the look you gave him, because he glanced at you from the driver’s seat. “Look, all I’m saying is there’s a new generation of hunters out there who aren’t gonna bother sitting around reading books. If we can share our knowledge, get it to them in a version they will read, think about how many more people we could save.”

Despite your teasing, you agreed that he had a point. You’d run across a handful of “Gen-Z” hunters who were more interested in their social media page than the back story of what they were hunting. If someone could impress upon them the importance of research that they would actually read, you could help strengthen the chances of them surviving their next hunt.

It turned out you were right about the haunting. The ghost of a troubled young man was haunting a record player that had been recently donated to the suite next door to the copy shop. Both of your sharp hunting skills was met with a rare gesture of gratitude; the teen employee convinced his manager to let you have access to the digital conversion software. You tried to offer some kind of payment, but Sam poked you hard in the side to shut you up. As you were getting ready to leave town, Sam considered letting you drive for about five seconds, the possibility of getting to mess around on his computer glittering in his eyes.

When you got home, Sam set to work digging through the collection of books for some basic hunting notes. Vampires, werewolves, and some of the other basic creatures that amateur hunters tended to gravitate towards. Dean even assisted with finding some of their dad’s first notes about ghosts. Everyone agreed that it was better to start off small and see if this idea even worked before delving into the entire library in the bunker.

Two nights in, while you were helping Sam put away some of the books, you happened to see a crumpled set of papers tucked in between the pages. Curious, you cracked open the spine to take a better look. After three seconds of reading, you blushed. Then you panicked.

“Sam?” You asked, your voice wavering.

“Hmm?” He didn’t look up from his computer.

“Please tell me that you didn’t scan these loose pages.”

“I, uh…” He blinked, processing what you were saying. “Loose pages? What?”

“In this book,” you repeated slowly, “the pages here. Did you scan them?”

“I dunno.” Sam replied, giving you a blank stare.

“Sam, these are letters I wrote to you.” You held them out to him. “Private, sensual letters.”

Sam met your eyes for a moment, then quickly grabbed the papers out of your hand and started to read. He cleared his throat as he got further down the page.

“Fuck.” He whispered to himself.

Setting the paper down forcefully, he hunched over his computer. You stepped up behind him, chastising yourself for not listening to his full explanation of how everything worked. Then you noticed all the names on the page.

“Wait, did you…” You trailed off, your stomach twisting in on itself at the horror of this getting worse.

“An hour ago.” Sam said curtly.

“Oh my god. Sam!” Gripping his arm, you leaned closer to the computer. “There are 10 people who have already viewed this! Did you scan the pages?”

“I don’t know!” Sam roared. He was scrolling furiously through the electronic pages, and you didn’t know how he was even differentiating them. He stilled suddenly. “Shit.”

“No,” You groaned, flopping your head down on his shoulder.

“It’s only ten people.” Sam clicked a few times and then let out a heavy breath. “It’s only ten people!”

You sat up, visually confirming that the pages had been deleted. “Just pray that one of them wasn’t…” You paused when you heard footsteps.

“Don’t you lose that girl, Samuel.” Dean called as he entered the room. “She’s a spicy one!”

#sam x reader #sam winchester x reader #sam winchester x you #sam winchester fluff #sam winchester fic #twowaywardorphansjournal #beaks is writing #spn drabble #spn fic

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